Offline Drives Online & Manage Those Expectations

Multichannel engagement is essential. You know this. Drawing from multiple cases, Richard Becker reveals strategies to stand out from your competition for mindshare and have online engagement impact offline outcomes, like giving and volunteering. Richard is president of Target Analytics. (Recorded at Blackbaud’s bbcon conference).

Maria Semple, our prospect research contributor and The Prospect Finder, shares expectation management tips. How do you help staff and your board understand what prospect research can and can’t do?