The Nonprofit Outcomes Toolbox & Optimize Your Social Profiles

Dr. Robert Penna, author of “The Nonprofit Outcomes Toolbox” discusses the wave of reliance on outcomes measurement, and gives concrete steps and tools so that small and mid-size shops can stay ahead of the trend toward outcomes assessment. We also talk about Easy Bake ovens and my Eagle Scout project (as an example of what NOT to do). This is part 2 of our interview from a previous show. Part 1 was last week.

Amy Sample Ward, our social media contributor, has tips to fine tune your profiles on the social networks like Twitter and Facebook, while staying true to mission and brand. Also, using your profiles to promote campaigns. She's CEO of the Nonprofit Technology Network (NTEN) and her book is "Social Change Anytime Everywhere."