Trim Tab Marketing & More Social, Now What?

James Heaton is president and creative director of Tronvig Group. The metaphor of “trim tab” as one person who can move an entire society has professional and personal meaning for him. He explains how something small and seemingly insignificant can make a big difference in your marketing. And how to figure out what that small thing is. (Originally aired on July 20, 2012.)

Amy Sample Ward, our social media contributor, co-author of “Social Change Anytime Everywhere” and CEO of NTEN, has thoughts about how to manage the internal changes when you make social media a part of your office culture.