Social Media Data To Find Advocates, Leaders And Hidden VIPs & Get Engaged IV

Casey Golden, CEO of Small Act, and Mark Davis, director of product marketing for Blackbaud, want you to leverage social media metrics to find hidden gems among your constituents.

Amy Sample Ward, our social media scientist and membership director for Nonprofit Technology Network (NTEN), continues our series on serious engagement through the social networks, looking at staffing. Who should do it? How much time will they spend? What policies do you need? Previous discussions in the series were 10/5/12, 11/16/12 and 12/14/12.