Trim Tab Marketing & No More Crappy Corporate Partnerships

James Heaton is president and creative director of Tronvig Group. The metaphor of "trim tab" as one person who can move an entire society has professional and personal meaning for him. He explains how something small and seemingly insignificant can make a big difference in your marketing. And how to figure out what that small thing is.

Erica Hamilton, chief program officer for iMentor and Venessa Mendenhall, vice president of the fellows program at New York Needs You, want you to take a holistic approach to your corporate relationships. Your charity adds real value for companies and they have a lot more to offer than money.