A team of UK bloggers laments the lack of philanthropy the United Kingdom suffers. They call on the British government to learn from the Irish government’s initiatives to broaden philanthropy through education.
My suggestion is that the Brit’s new Minister for Civil Society (I’d enjoy handing out business cards with that title. It’s so genteel.) cultivate a few wealthy donors and urge them to speak publicly about their philanthropy and challenge other people of means to increase their own giving. I believe in trickle down philanthropy (but not trickle down economics).
We’re in the midst of a recession (I really don’t like “difficult economic times”), with talk about our slight recovery losing steam, and Bill and Melinda Gates are full-steam-ahead encouraging philanthropy: Bravi!
Couple this with their encouraging fellow wealthy families to give away half their wealth during life in a $600 billion challenge, and I see really admirable deeds. I also see reminders for all fundraisers.
They’re soliciting their wealthy friends in a targeted, individual approach, and encouraging giving from the broader constituency, the entire world population, through the RPA activities.
The guides will be on the web in the “Donor Resources” section of the RPA website. I’m assuming they’ll be in many languages. The major gift prospects are getting personal solicitations while those of us who, in comparison, can give through the annual fund, are getting a broader appeal.
Their work is a perfect example of stratifying prospects and devising cultivation and solicitation strategies appropriate to each prospect segment. The largest nonprofits know this and the other 95% can learn.