Tag Archives: Paula Marks

Nonprofit Radio for March 25, 2011: I’m Looking and Back Office Blunders

Big Nonprofit Ideas for the Other 95%

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Paula Marks, President, Hire Resources; and Leonora Scala, nonprofit job-seeker.

I’m Looking: Savvy Strategies for Your Search:
  
It’s time to check in with recruiter Paula Marks and our nonprofit job seeker, Leonora. Take note because Paula’s advice works for your next search too, whether you’re in it now or it’s in your future.

  • Leonora’s resume is now revised. (You can view the old version here.)

Jeff Marston, Principal, Resource Center for Management

Back Office Blunders:
  
Stop squandering money on your back office costs; tricks to save BIG on supplies, phone, energy, desks, etc.

This segment is a repeat from the October 8, 2010 show.

  • Handout for Jeff’s session: Cutting Costs (an Adobe Acrobat, .pdf, file. – download the software here). You can also grab the file from the show’s Media page.

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Welcome to the show, this is tony martignetti non-profit radio. I’m your aptly named host, tony martignetti were always about big non-profit ideas for the other ninety five percent last week, i hope you recall it was legislative lookout and apprehensive with federal lobbyist perry wasserman, managing director of five o one see strategies we looked at what congress is debating that hits home for you, like the charitable deduction, maybe being at risk and what’s the fate of the ira charitable roll over. Also, i had scott koegler our regular tech contributor, he explained what it means to take the plunge and develop a smartphone app for your non-profit this week, back off his blunders and i’m looking, my guest will be jeff marston he’s, the president of resource centers for management, and jeff is going to explain how to stop squandering money on your back office costs and reveal tricks to save big on supplies, phone, energy desks and other stuff that your office needs. Then on our regular feature, i’m looking it’s time to check in again with our recruiter, paula marks and our non-profit job seeker leonora paula’s advice for career and job search works for your next search, whether you’re in it now or it’s in your future, and between those segments, of course, it’s always tony’s take, too. I’m going to talk about six tips to master your fund-raising relationships from a blogger post that i did this week before he departs. I wanna give a shout, larry bloom and his guest at nizer. Adios, larry, so you next week. This is tony martignetti non-profit radio, and after this break, i’ll be with jeff marston back office blunders in a pre recorded session. Co-branding think tooting getting ding, ding, ding ding. You’re listening to the talking alternate network e-giving. Things cubine is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. No one is happier than the day their divorce is final. My firm can help you. We take the nasty out of the divorce process and make people happy. Police crawl are said to want to nine, six four three five zero two for a free consultation. That’s lawrence h bloom two one two, nine, six, four, three five zero two. We make people happy. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com welcome back on tony martignetti, the host of tony martignetti non-profit radio. I’m joined now by jeff marston. Jeff is the president of resource centers for management, and before founding the resource center’s, he was the first housing division director of the volunteers of america in new york city. He also has management and planning consulting experience throughout the u s and in saudi arabia, including two stints with booz allen and hamilton. So clearly you can see that his background is in non-profits and the corporate consulting area. So he brings that for-profit and corporate experience to our small and non-profit small and midsize non-profit audience, and i’m very pleased that jeffs practice brings him to the studio today. Welcome, jeff. Good to be here, tony it’s. A pleasure to have you. We want to talk about saving money for small and midsize non-profits on the in the back office. Let’s start with something that i think is a pretty substantial budget item for a lot of organizations, maybe all that that are able to even offer it. Health insurance. What suggestions do you have around health insurance? And tony, i very much recommend that non-profits when they’re taking a look at cost reduction start with health insurance because is usually the biggest item second teo salaries and wages so one of the critical issues in dealing with health insurance is never just renew your policy don’t just blindly say it’s another year, let’s, go let’s, continue where we’ve been, ok, what should we be doing instead? First of all, for smaller agencies and and small is fifty and under is that, uh, there are only six providers insurance providers in the state that will will deal with these small, smaller organizations in which state of you’re referring to in new york’s, new york, and the critical issue is to work with your broker, and you must pull your broker in as a consultant and is an adviser on dh that’s. That advice applies regardless of where you’re located in any of the fifty states have this sort of consulting relationship with your broker exactly, and if you don’t get a new broker, they want your business and they will provide consulting services, advisory services work with you and if they’re not change brokers and what sort of advice should you expect from this kind of a consulting relationship? From your broker as a consultant. Two or three of the key issues are one. Do we have the right structure? There’s, the traditional structure of health insurance and where you have a relatively low deductibles and you have the other kind, the h r a h s a deductible. If we have to stop you. And in this show, we have jargon. Jail. Okay. And i’m the warden of jargon jail. I hate to put you in there, but it’ll be of a temporary stay. Please tell us what h r a and the other acronym of mean, what is that? I can’t tell you what h r a stands for, but h s a or health savings account? Okay. They’re also known is high deductible accounts. You should at least talk to your broker about whether or not those structures that makes sense for your agency. And if they don’t know or they refuse to talk about it, get a new broker. Okay. Thankyou. Your sentence in jargon jail is commuted. Okay. Thank you very much. Temporarily. I hate okay. No, go ahead. Um, another thing is that since there are relatively few insurance companies in any state, do not go shopping for health. Insurance every year because the insurance companies will know you will get a bad reputation, and since their costs in the first year of serving, you are much higher because they have to sign you up, they have to do all the data processing, et cetera. You’re going, you’re you’re going to get a negative image, so you want to stay. You want to get into a situation where you stay with health provider for at least two or three years unless they’re provide terrible service, and maybe you’re changing plans or benefit levels within that provider. But your advice is stay with the same provider, whatever plan you’re into, correct thie other thing i would say about health insurance is that seriously, consider wellness programs, especially if you’re a larger agency and your broker and your health care providers should be able to work with you on that. So your people use fewer health care services and therefore your premiums have a chance of going down and in just a minute or so we have left before a break. You’re going to be looking for your broker consultant to be advising you on the suitability well, you know, the suitability for your agency and what the wellness plans are, that they should be, that you should be looking at, absolutely. Which part of it is a professionalism? Part of it is the personality of the person. The other is, are they the right size broker for you? If you have fifteen hundred employees, you don’t want a one person shop broker, and conversely, you’ve got fifteen employees. You don’t want to have one of the world’s five biggest brokers because they’re not going to care about you. My guest is jeff marston, and we’re talking back office blenders, saving you money and all kinds of back office costs on tony martignetti, the host of tony martignetti non-profit radio. We’re going to take a break. Please stay with us. You’re listening to the talking alternative network, waiting to get a drink. Cubine hi, i’m new york state senator joe a dabo. I will be hosting a Job fair on friday, november 12 at aqueduct racetrack in queens. From tending into three p m, we will have over one hundred companies looking for qualified workers. They’re all to be lectures on job strategies and networking. So come and bring plenty of resumes and join me on friday, november twelve at aqueduct racetrack. For a Job fair from 10 a m to three p m. For more information, please call pete in my district office at seven one eight seven three eight one one one one. I really need to take better care of myself. If only i had someone to help me with my lifestyle. I feel like giving up. Is this you mind over matter, health and fitness can help. If you’re expecting an epiphany, chances are it’s not happening. Mind over matter, health and fitness could help you get back on track or start a new life and fitness. Join Joshua margolis, fitness expert at 2 one two eight six five nine two nine. Zero or visit w w w. Dot mind over matter. Y si dot com. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com way. Look forward to serving you. You’re listening to the talking alternative network. Duitz e-giving thinking. Dick tooting, getting thinking things geever in-kind welcome back. I’m joined by jeff marston, president of resource centers for management. Jeff another a sizable portion of probably most of our audience is budget is office space office leasing. Most of our audience does not own a building. What about saving money around office leases? What advice do you have? It is in a major area where people can save money in the biggest blunder in office. Leasing area is to not get your own broker. Everybody who has purchased a house. Ah, condo. A coop gone out and gotten their own real estate broker. And the sellers have their own real estate brokers. Yes, certainly. Every building owner has a broker right in commercial real estate, you never want to talk to the person whose name is on the building. The broker whose name is on the building that working for the landlord, you need to go and find a tenant only broker who will work for you. This will save you money in the negotiations, and it will not cost you extra money. That landlord is going to pay a commission. When a transaction happens, he can either pay all of it to his own broker. Or he can split it in half and pay half to his broker and have to your broker. So this consulting advice does not cost you any money, so all right, so this non-profit does not pay for this broken relationship, and there are so many variables in a commercial lease on dh that doesn’t only apply in a big city, but there’s all kinds of chargebacks and emergency clauses and how to get out of the lease and all kinds of contingencies. It’s i think it’s just too complex for a non broker, non lawyer toe figure out, and i’m not going to go to a bunch of the details, but i would say to other things, first of all, because of all those details do not rely on even the best real estate attorney because the real estate attorney is not necessarily up on the market in terms of huh? Vacancy rates, costs of the give backs and he will make it happen. But a broker is the one that knows what the market is. So you need a good real estate attorney do not rely just on your real estate attorney to be your brokering represented the second thing is take advantage of the market today it is a buyer’s lee sir’s market, and it is very likely that if you have less than five years left in your lease, even if you love your building and want to stay, this is a good time to explore extending your lease, renegotiating your lease off and so take advantage of the market. A broker is going to know what the market is and be able to give you the good advice. I’ve often heard the advice that even if you intend to stay, it’s it’s valuable to go out into the marketplace, as you’re suggesting, because you can use the marketplace as leverage for renegotiating your released in the current space absolutely end with today’s market with the vacancy rates hyre if a landlord loses a tenant, it is much more likely that they’re going to have a vacant space for, um or extended period of time than, say, five years ago when ten a day left, you clean it up, knock down a wall paint put in new carpeting and three weeks later, tenant he moves in that’s, not the way it works, so landlords are much. More interested in keeping good tenants? Um, what about phones and internet service and that’s something that every non-profit has what’s the what’s, the marketplace like there in terms of trying to save some money for them? Well, there’s, good news and bad news on this we have the good news is that everyone, whether it’s, it’s, your home or your or your business of your non-profit has been saving millions and billions of dollars over the last twenty five years as that as a t and t was broken up and new competitors have come in. And so we’ve all been saving an incredible amount of money. Therefore, ah, i would recommend that someone ah non-profit not take a look at telephone and internet connections as a high priority area for cost reduction, because so many contradictions have already been squeezed out of the market in just because of with market trends. I think that the first place to start within that area is in your data, not on your voice communications, and there was a lot more competition in the the line charges between communication hubs and you knows we’re starting to get technical, but they’re okay if you get too technical put in george in jail, but go ahead, but on the data side, most non-profits are less sophisticated in that area and the in the market, there was more competition buy-in in that area than there is over on the voice side. Okay, um, and on the voice side, i know that there are consultants who will work on a contingency basis. Now, i do understand your caveat that this is not a place to look maybe first or even second for cost, because we’ve already we’re all enjoying the savings, and we all pay unlimited. We all pay a flat fee, probably for unlimited service, but if someone wanted to look at it, the phone side, there are these consultants to work on a contingency, right? And we’ll review your bill. Yes, there are, they’re two kinds of consultants, and they’re two different perspectives. There are certain consultants that will do an audit of your past bills and see whether you’ve been overcharged charge for things that weren’t in your contract and there’s a basically a fifty fifty contingency situation. Usually, if you have not, if you’ve either never had an audit or you have not had an audit in the last three or four years. It’s reasonable to consider it. Okay. The other kind of consultant is looking at the future and they probably will not charge a contingency. They they will get paid by the phone company the way in and insurance broker is on a residual basis so you won’t have to pay for this service. They they will show you how to save money, and then you will just pay the phone company what you pay and the phone company will pay them at residual commission. And for these look back phone consultants. When you say it’s a contingency fee basis, that means if they save you money and i guess if they actually get you money back from previous errors, omissions, whatever mistakes they get fifty percent, and you keep fifty percent that’s. Correct? There should be no other fees. Ah, no other exchange of money and this sort of assignment. Unless they actually save it and get it back correct and let’s. Look sort of expand from phone internet and look att utilities. Little more generally. What way we’d be talking about gas and electric, primarily gas and electric. In some, in some areas also a fuel oil. I know this is getting really boring. People start to glass over when you talk about when you, when you think about your utility bills, if you are paying them directly as opposed to paying them is part of your lease. This is an area where there is a whole new market, and in new york they’re called s coz ceo energy supply companies. They are state regulated. They are approved by your local utility. Tell you’re afraid of george in jail again. I am, but i’m a quick learner. Tony. By the way, my guest is jeff marston and he’s, the president of resource centers for management. We’re talking about backoffice blunders, saving you money in the back office. And, of course, i interrupted you, jeff let’s, talk more about those energy service companies. Okay. Basically, they are legitimate as they said, their their their their state monitored. It is a legitimate organized market. And anyone can save sixty seven percent on their total utility bill. Now gas and electricity. And ah also, most customers now have the opportunity to enter into a fixed price contract. And especially if you are interested as a non-profit. If you were interested in budget certainty over a specific period of time, these energy supply companies can now offer you a fixed price for a year. Two years, three years. You, you may save money. You may you made not save money because of the market goes down significantly. But if you are comfortable with where the market is today and you want that budget certainty then this is now offered to you through this this new energy supply company idea. And how do you find the energy supply companies? The s goes in your area, wherever you are in the us. Well, there are there two basic ways. One is you. Give me a call at eight, six, six two seven seven, eight, six, six xero or you go to the website of your local utility of or of your state public service commission. And of do a little do a little seeking on, and you will find the names and contact information for all of those. The vast majority ofthe states that have decoupled supply from distribution in the energy business are located from the district of columbia to maine. Oh, okay. It’s atlantic seaboard, the mid atlantic yeah, admit atlantic and new england if you’re listening to us and in denver or minneapolis or new orleans, your states are are not not doing yeah. So so in so outside the area, from maine to washington d c you’re saying it’s pretty much just you work with the supplier that that is state authorized? Correct? There aren’t thes energy service companies s coz that’s? Correct? Let me also add that if you want to go broader than our discussion, i have something from jeff. The file name is cutting costs and it’s ah it’s from a workshop that he did on cost management strategies. He was the facilitator and i have it up on my block now that’s at mpg a dv dot com you click the media tab and you’ll find the file under today’s show date the october eighth and the fire was called cutting costs that is provided to our listeners from jeff. I want to thank him for giving us that resource. What else? Sounds like you might have more, more, more advice around utilities. How? Well, let me ask you specifically how often should you be going? Into the marketplace to compare what you’re paying now with what you could be paying is that every year, every couple of years, how is that good question? Completely different from the health care area it’s completely different competitive situation there are in new york state, there are about twenty five, cos it’s much more of a commodity. So basically, if you’re staying with a variable month to month kind of cost once a year, you should seriously reconsider if you are enter into a contract one, two or three years, then you went about three months before your contract terminates. You get back with the company or your broker, and and you take a look at it but it’s much more of a of a commodity situation. It’s interesting. There are different areas of savings where you should be into the marketplace, um, or or less frequently, definitely. And this gets back into using your broker, your provider, your vendor as a consultant and finding out what the market is in terms of your relationship to the market in terms of buying and going out forbidden, that sort of thing. So they will tell you, and it changes from subject matter to subject matter and it’s really up to you to broaden your relationship with your broker, tio this consultative advisory role that you’re suggesting in whatever area we’re talking about, right? And you should not you should not feel hesitant to do that. People want to get they want to get your business, and they are able to provide these services and in tougher economic times they’re increasingly willing, and therefore you don’t have to staff up or it’s it’s there for the asking. One other thing on energy we’ve talked about buying energy for less thie other is using less energy. New york state ah has a subsidy for energy on its by third party funs to do an audit of your facility so the state will help you pay for the others. And, uh, the cost of the audit is certainly less than a thousand dollars, and as i said, it’s, a third party, a situation it’s not done by a lighting engineering company, and so they’re going teo recommend all kinds of lighting situations these air companies with with contracts with the state, and they will take a look at the physical plant and all. Your equipment and that sort of thing and give you give you a report. That’s the other side that’s the other side of the utility area where you may be able to save money. Certainly over the next, you know, five year period, for example, and for our listeners that might be outside new york, that could be something that they should look for. Also, if even if there isn’t a state subsidy but the energy audit, maybe money worth spending because you can save the cost of the audit over several years in the future? Yes. And it’s, much more likely that this state subsidized program exists in in new york than it does anyplace else. Given the level of expenditures in new york. My ah, my warning for people is that they that is very possible, that they could find the right consultant. And they might find a affirm that is in the biz is in one segment of the business of lighting or h c or some other area. But if you have a good heart to heart discussion with them about, we want to see everything, not just your specialty. You it may very well be worthwhile tohave it done. We have about a minute and a half left. Jeff, i’d like to look at the ah, the sort of more mundane actually have about a minute left office supplies off of everybody spending money on paper, paper clips, staples are their savings that can be wrenched out of this. Yes. Couple of rules of thumb never buy office supplies from a company that has retail stores. Really? Retail stores are expensive. And even though you’re buying over the internet, you’re paying for the retail store. So staples office depot are they recommend they are major companies that are lower, lower crossed so let’s, just focus on that because we only have a little time left in thirty seconds or so. What what’s the alternative if we’re not going to buy from staples, office depot, et cetera, where should we go? Well, ah, i have a favorite company and i don’t think we should. I don’t think i should promote them, but if people want to talk to me about that, i can i can do that off the air. This is an area that most companies that they have not gone out for bid in. The last twelve months can save fifteen to twenty five percent. Jeff. Again, if people would like to reach you, what’s what’s the phone number or the e mail one okay, uh, i’m old fashioned. Give me a call. Toll free number is eight, six, six, two, seven, seven, eight, six, six. Xero. My guest has been jeff marston, president of resource centers for management. I hope you got valuable back office blunder avoidance tips this week on tony’s, take two, which is coming up after this break. I’m going to talk about my block post this week, which is six tips to mastering your fund-raising relationships. I’ve got some ideas for you to keep in mind as you try to build those strong relationships, some things to do and not do, and that’ll be and tony’s take two after this break. You’re listening to the talking alternative network. Dahna this is tony martignetti aptly named host of tony martignetti non-profit radio big non-profit ideas for the other ninety five percent technology fund-raising compliance social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr tony martignetti non-profit radio fridays one to two eastern on talking alternative broadcasting do you want to enhance your company’s web presence with an eye catching and unique website design? Would you like to incorporate professional video marketing mobile marketing into your organization’s marketing campaign? Mission one on one media offers a unique marketing experience that will set you apart from your competitors, magnify your brand exposure and enhance your current marketing efforts. Their services include video production and editing, web design, graphic design photography, social media management and now introducing mobile marketing. Their motto is. We do whatever it takes to make our clients happy contact them today. Admission one one media dot com hey, all you crazy listeners looking to boost your business, why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com welcome back to the show. Of course, this is tony martignetti non-profit radio. In a moment, i’ll be joined by our resident recruiter, paula marks, and our non-profit job seeker leonora. But right now, it’s tony’s, take two. My block post this week is six tips to mastering your fund-raising relationships just some basic ideas that have been getting some pretty favorable comments on the block. Of course, my block is at m p g a d v dot com and a couple of those tips. One of them is to be a good listener, you know? You’re trying to build sound and honest relationships and strong relationships with your prospects and donors. I think one of the simplest ways to do that is just listen to what they have to say. Listen to what they say about your non-profits work and how much it means to them, because that’s giving you clues as to what might be interesting to them to give to and to fund you listen to what they say about their family that can give you clues to their receptivity to making an additional gift. Your your organization? Certainly, if you’re in planned giving fund-raising family. Circumstances very important, but it really applies for everyone be a good listener. People appreciate someone who listens to their story. Um, remember anniversaries and i don’t just mean weddings and birthdays, but on idea that i’m always sharing with clients is remember the anniversary of when the donor told you that they’ve included you in their will or the anniversary of when a donor made ah gift to you and it doesn’t have to be a substantial gift, but you want them to know that that gift, whatever its size and whatever type it was planned or outright or otherwise was so important to you that you remember the anniversary of it ah, year later, two years later, you remember the day they made their gift, they’re not going to remember that, but they’ll be very touched that you remembered their gift anniversary on one more. And then there were six on the post. I’m just giving you three right now, right hand written notes hardly anybody writes handwritten notes anymore, and writing a hand written note on a piece of stationary or card is so much easier than sitting in front of a blank eight and a half. By eleven screen, inward and feeling compelled to fill it. You want to write something heartfelt and sincere, but you can say it in fifty years. Sixty words and you don’t have to feel like you have to fill an eight and a half by eleven inch page. Read it in a card or on a piece of stationary hand written notes so uncommon, and for that reason they stand out, you’ll find those tips on three others on my block. Post six tips to mastering your fund-raising relationships my blog’s that m p g a d v dot com. I’m joined now in the studio by paula marks, paula is president of hyre resource is on her career. An executive search spans almost three decades. She’s, our contributing search consultant for the regular i’m looking featured and which is a recurring feature on the show, and i’m very glad to have paula in the studio. Paula, welcome back. Thank you, tony. Good to be back and on the phone we have leonora scala are non-profit a job seeker who has been graciously sharing her search for a job in non-profits with us. Leonora, nice to have you back. Thanks. Welcome back from from staten island, right here on staten island. Correct. Excellent. So, leonora, why don’t you? Ah, why don’t you tell us what’s been happening for you in the last four to five weeks since we last talked, you spoke. I wish i had better news. However, things have been more status quo. I’ve been getting responses to applications, sending letters directly, however, nothing yet has been solidified and what i’m coming across is something similar. I think we’ve all been talking about is if you don’t have that direct experience, um, in the field, i hate to say it. They sometimes don’t wantto even bother with you, it’s more of a specialized industry right now versus where it was few years back. And maybe, paulie, you could even comment on that because that at least would have been experiencing here and similar to what other people have been talking to and trying to communicate with him. Yeah, before i bring paula in, i just want to remind people that you’re looking for a non-profit a job. But you have a for-profit background in finance. Financial services? Yeah. Financial services also in the cosmetic industry, on dh people. I mean, within the industry, people want to talk to you and then outside of the industry, they’re like saying, well, we’re not sure if you know, you’re the right fit, it’s, almost like they’re looking for that cookie cutter person and leonora just remind us why it is that you want to make this career search. Why is that non-profit jobs so important to you? Yeah, back in back in august, my mother had back surgery, and when we had a look for rehab centers and i was doing the investigative work, i found that the non-profit ones were the better ones. No, and i said to myself, why not be since i know i’m in, you know, looking out there for something as a career opportunity, i would get very well in trying to make money for a profit organization. Why not be able to do that for a non profit organization and have them utilize that money just to help people, you know, in whatever what, in every which way it could be if it’s not just, you know, for the older people, kids or for animals or whoever it may be any non-profit paula, she has a lot of passion, but she’s not getting interest from the not-for-profits side. Well, i think that there’s a couple of things operating here and that is that we live in a time where there’s a lot of silos, and i think that organizations or at least their recruiters believe that if they hire somebody out of the same industry that they’re minimizing the risk, and i don’t believe that that’s true, and i think the one thing about human beings is where the only product that has a mind of our own. So just because you’re the guy from the competitive firm across the street doesn’t mean you’re going to be a better performer. And i think that if the not-for-profits were more open, as in the four, profits were more open to different kinds of experiences, as long as the person knows how to perform the function that they’re tasked with. And in leah norris case, she’s very fortunate that she has two career path. She’s got a financial career path and she’s got a product marketing one could even say she has three career paths, so she’s adapted, she went from banking to big consumer and she’s. Had to work in environments where finding funding was very important, even if it was for-profit finding funding is what not-for-profits all about how do we make this case, though, to the not-for-profits so they get out of there silo, and don’t just hire somebody from another non-profit and, you know, from a competitive non-profit who’s already been doing the work they’re looking for, how does she make this case? Well, i think that we as a c society need to make a big, big, sweeping changes i think we need to get people to listen to broadcast like this and to think about why am i not finding good people and that’s something that i’ve heard from companies for decades? Oh, it’s really hard to find good people, and you’re not going to find good people if you’re only looking in the same place, you need to be looking at other organizations and other industries and other skillsets where people have been challenged in different ways, i’m not saying that you should hire me to be your sepia, because i don’t bring that financial skill, but because i worked in a lot of different industries on the search side. I think it’s, one of the things that made makes me a very good search consultant is that i can understand a wide range of issues from a wide range of businesses and that the truth of the matter is it’s easier to have somebody who’s coachable that you can teach an industry. Look, i know you’ve been at this for some time, and we’ve been following you for probably five months or so roughly, and you were in a search before that. Are you thinking about abandoning the the non-profit sort of your search? I think that i’m not going to abandon it one hundred percent. I still eventually want to get there. I just feel like at the moment, most of the responses are coming from the profit side of the organization is teo, get that job because, you know the thing is it’s always easy to find a Job when you have 1 um, to do that and work my way. I know it’s it’s dealing with bond hearing, i need to do more of that. I started doing it very little, but now i need, you know, to heavier in that really to prove to those. Non-profit organizations that i’m serious about what i’m saying, so i’m not going to abandon one hundred percent, but i need at this point, i want to find something yeah, you have to be realistic, yeah, i’m trying to be realistic about what is coming my way and not abandoning that one hundred percent, so i want to be able to do that, but maybe it’s more of a long term thing, okay, okay. And, you know, we never we didn’t know what the outcome was going to be, not that the outcome is predetermined. I’m not well, certainly predetermined. I mean, not that the outcome is known something could break, so, you know, we don’t know what’s going to happen, but i think this could be valuable for for, for people, even if you end up, not in the non-profit job you’re it sounds like you’ve got the right attitude, i’m going to ask paula to say, you know, does she she’s gotta be realistic? Is this kind of rite attitude that the non-profit search should really be a longer term altum process for her, i think, is you said it’s, not a known situation, and i think because of the current state of the market and the huge amount of unemployment. I don’t think we can afford to abandon anything, and i think we’re constantly like grains of sand where we have to constantly be connecting with more people in different people. And as i have said, toe excuse me, leonora, i think that it sometimes takes going out of the box in a different way than we think about that you’re not necessarily calling hr people. You’re not necessarily just calling the finance person maybe call public relations or public affairs to connect in other ways in the organization’s you’re interested in. And you’ve made that point a number of times, paula, that you just you can’t be out enough. And you’ve told stories about talking to people on trains and planes and thinking your doctor’s office, you know? So why don’t we? Just what? I’m going to turn to leonora, andi, ask what? What have you done? Leonora that’s that’s out of the box, whether it resulted in ah for-profit interest or not, whether it was for-profit non-profit what have you done that similar to what paul is describing? I’ve actually come out of the shell. I i’m always the type of person that i’ll go up and talk to people, however, i’ve been a little bit more bolder come and doing that if someone came back to me and says, you know, we don’t see a right fit here, i’ve gone back to them and i said to them, give me some opportunity and time to sit down with you and show you almost proved to you where i see it could work some cases i’ve had positive results in it and meeting that at least talk to me, and there were times when they’re like, you know, sorry, we don’t see it happening, you know? No, thank you, okay, each one is a learning each one is a learning experience that i’m sure exactly exactly what it is, and as i’m out there, i’m out there, just, like, put what polish says talked everybody on ideo and their times, i’m sitting in starbucks and someone happened to talk to me, and i’m like i’m there talking to them and trying to find out and connect with them in which way i can. We’re going to take a break, i’m with leonora scala, our job. Seeker non-profit job seeker and paula marks our resident and contributing search consultant. This is tony martignetti non-profit radio stay with us. Talking alternative radio twenty four hours a day. Are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Dahna i really need to take better care of myself. If only i had someone to help me with my lifestyle. I feel like giving up. Is this you mind over matter, health and fitness can help. If you’re expecting an epiphany, chances are it’s not happening. Mind over matter, health and fitness can help you get back on track or start a new life and fitness. Join joshua margolis, fitness expert two one two eight sixty five nine to nine xero. Or visit w w w died mind over matter. N y c dot com buy-in do you want to enhance your company’s web presence with an eye catching and unique website design? Would you like to incorporate professional video marketing or mobile marketing into your organization’s marketing campaign? Mission one on one media offers a unique marketing experience that will set you apart from your competitors, magnify your brand exposure and enhance your current marketing effort. Their services include video production and editing, web design, graphic design photography, social media management and now introducing mobile marketing. Their motto is. We do whatever it takes to make our clients happy. Contact them today. Admission one one media dot com. Talking all calm. No. Welcome back to the show, leonora before the break, you were saying that you’ve come out of your shell that’s probably something necessary don’t do you feel that way for job seeker? Totally. I think when you first are looking, you tend to be a little bit more reserved. You i’m not gonna do you have the idea? I’m not going to be doing that, and then you get tripoint where no, i’m going to do that. You need to be just boulders. What on finding and nothing bold in a bad way. I’m saying bold where you’re going to try things that you haven’t tried before, okay, leonora, i’m sorry, paula. You probably have something to contribute about being out there being bold. I do, and i’m not sure that i consider it bold, but i think it can be bolder. I think we all have to think about things differently, and i think we have to look at things differently, and we’ve been thrust into being entrepreneurs in a time when we’re coming out of decades of being a cog in a wheel, and i think that being available to people making ourselves available and hoping other people. Are available to us is going to help create more opportunities and more awareness and more connective ity leonore what’s the next step for you now i’m still going to keep on going at it the next epps i have i’ve actually gathered her roughly about maybe seven to ten companies that i’m going to find key people within the organization and try to connect with him in that way and it’s just going to be starting out just talking to him you mean in the not-for-profits non-profit yes, i’m sorry, um and just talk to them and find out what their needs are, one of the concerns that they have and i’m going to come back and say to myself, okay, where could i help them and try toe? We’ll call it, try to convince them i’ll tryto persuade them it’s almost like what to do with fund-raising and you’re trying to get people shoot, you know i don’t need the money, and here i’m trying to hold myself a dollar bill, but i’m trying to sell myself to them. I’m going to try to work that way. Does your networking include networking with non-profit cfos? Who? The reason? I’m asking is because i think they’d have a better one standing of your background does that include a cz your work, including that that is the new i was going after more than people like the line people of people who have the reporting to you now that’s my next that’s, my next step is all right, now i need to go a little level hyre because maybe they’re the ones who truly understand dahna you know, i also try to look and do a little bit more research on their backgrounds and to find out where they came from because if someone had a similar background just coming from a profit into a non-profit they’ll probably understand it more than maybe somebody who’s always been a non-profit so i’m trying different angles on that, and maybe in a few weeks, we’ll see something different coming to play. But, you know, i can’t predict the future, okay, on dh my thought was that cfo’s, with their financial background, would have a better understanding of what you could do, how your experience would translate to their organizations. Paula, what would you like to see leonora doing next? Next steps, i think she’s doing a lot of the right things as we talked about more recently it’s continuing to do the research and find perhaps if she can’t find the headquarters in the new york market where there isn’t a headquarters in the new york market, maybe talk to people in regional offices. I think we all know the companies move from people move from company to company to company, often in the same sector. But if you reach a regional person, let’s just say for girl scouts of america in this market and they know somebody in another not-for-profits or finding out where the conferences are for the not-for-profits market, even if it’s not in the financial area, but it’s, perhaps in the fund-raising area, so at least you’re rubbing elbows with the kind of people that can be helpful to you. And i think that a lot of hiring is done based on how we occur for people and the way we behave and how people feel about being around us personality type, personality type of style, how you process information, how open you are to a conversation that you could talk about things other than your own organization. Having some band with you mentioned earlier leonora volunteer work and that you haven’t done too much of it, you’ve done some what type of work have you been doing? I’ve done a little volunteering at a dog shelter because i have this a little passion for dogs because i want a sitting home doing some letters, and i heard on the news that the way that these animals were being treated and i’m like, oh, my god, that’s right by where i live, let me go there and check it out. I’ve done it, but i just need to, like, i’ve done a few hours here and there, i think i need to be more dedicated in that respect. Dahna okay, its meaning what i say, what i say, paula, volunteering, is that a good guy? So they want to make this transition absolutely it’s another way of meeting people in the industry that you’re interested in, and i guess demonstrating a commitment to the to the industry, demonstrating a commitment, getting to know something about the organization, you will certainly learn more about not-for-profits if you’re functioning at one, even if it’s on a part time basis and non paid, by the way, nonpaying dwork still counts, you’re still there. You still getting experience? You still hopefully looking around and gaining an understanding of how these organizations work and you’re showing your commitment because our time is limited, but you’re devoting your limited time is right to something that you you aspire to and you’re giving back, which is what not-for-profits all about, it may be valuable, leonardo, for our listeners to hear where the leads on the for-profit side have come from actually in various, various ways. One is definitely a few recruiters here and there, some of it was coming from just supposing you do the board, you know, like monster, and they simply hired something’s coming from there open, and i’m doing a lot of things through linked in, and the more i become networked with different people, it seems like they’re searching me out based on my background, like, oh, you know, we’re looking for somebody with just have a background would you be interested in a position that i’m working on or had a two companies actually connect with? May i’m saying, you know, how about we sit down and talk and the smartest of a talking exploratory, but you never know where that could lead. Come on and then some other ones is me just doing direct mailing? Okay, let me just sending to, like, a hiring manager saying, you know, i’m interested in your corporation, you know, could we sit down and i’ll share fifteen minutes with you, and some of it is coming from there, okay? And in just the thirty seconds or so, we have left. Paula, these sound like home runs. Can we can i sit? Come sit down and talk and direct mail hits absolutely it’s a step in the right direction, it opens another door and the value for our listeners could be, you know, if they are in, if you’re in a non-profit now and you’re making a more direct transition, that million or is trying to make her advice could be valuable for your transition, which would be an easier one than when she’s trying to work on leonora. Thank you very much for sharing your story again. Thank you for having me, it’s. Our pleasure. Paula marks. Thank you for joining me in the studio. Thanks, tony. My thanks to leonora scala are non-profit job seeker and paula marks are contributing search consultant and also thanks to jeff marston for backoffice blunders next week. Amy eisenstein she’s, the author of fifty, asks in fifty weeks, and she’ll share advice from her book on direct mail board fund-raising diversifying your funding, creating an individual giving program and quite a bit more from her book hope you’ll be part of that conversation you can keep up with what’s coming up on the show. Sign up for our insider email alerts on the facebook page while you’re there, click like and become a fan of tony martignetti non-profit radio, we’re on itunes. We’ve been on itunes for weeks where we’ll be on itunes for much longer. Subscribe and listen any time on the device of your choice smartphone tablet, computer, whatever that’s at non-profit radio dot net, our creative producer is claire meyerhoff line producer sam liebowitz and our social media is by regina walton of organic social media. I hope you’ll be with me next friday, one p m eastern here on talking alternative broadcasting talking alternative dot com i didn’t even think that to be a good ending, you’re listening to the talking alternative network to get you thinking. I think. Cubine are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed on montgomery taylor, and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt. Y at r l j media. Dot com you’re listening to talking on their network at www dot talking alternative dot com now broadcasting twenty four hours a day. Is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. No one is happier than the day their divorce is final. My firm can help you. We take the nasty out of the divorce process and make people happy. Police call us ed to one, two, nine, six, four three five zero two for a free consultation. That’s lawrence h bloom two, one, two, nine, six, four, three five zero two. We make people happy. I really need to take better care of myself. If only i had someone to help me with my lifestyle. I feel like giving up. 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Nonprofit Radio for February 18, 2011: Finding Prospects & Finding A Job


Big Nonprofit Ideas for the Other 95%

Tony Martignetti Nonprofit Radio for February 18, 2011:

Maria Semple, The Prospect Finder.

Maria will discuss the second edition of her book, “Panning For Gold: Find High Net Worth Prospects Now“.  The book talks about the art and science of prospect research.

Paula Marks, President, Hire Resources; and Leonora Scala, nonprofit job-seeker.

I’m Looking: Savvy Strategies for Your Search: Leonora, our nonprofit job-seeker, gets continuing advice from recruiter Paula Marks. We last checked in with the pair last month

  • Leonora’s resume is now revised. (You can view the old version here.)

Top Trends.  Sound Advice.  Lively Conversation.

You’re on the air and on target as I delve into the big issues facing your nonprofit—and your career.

If you have big dreams but an average budget, tune in to Tony Martignetti Nonprofit Radio.

I interview the best in the business on every topic from board relations, fundraising, social media and compliance, to technology, accounting, volunteer management, finance, marketing and beyond.  Always with you in mind.

When and where: Talking Alternative Radio, Fridays, 1-2PM Eastern

You can subscribe on iTunes and listen anytime, anyplace on the device of your choosing.

Sign-up for show alerts!

“Like” the show’s Facebook page.

Here is the link to the podcast: 029: Finding Prospects and Finding a Job
View Full Transcript

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Dahna hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent of your aptly named host this is the february eighteenth, two thousand eleven show welcome you may recall that last week i had resplendent resource is for you, we had the founders of non-profit direct philanthropy alive and idealist, dot or ge, either on the phone, in the studio or pre recorded this week, we’re going to find prospects and find a job. My first guest will be maria simple she’s, the author of panning for gold find high net worth prospects now, and she will reveal the art and science of prospect research as she talks about the second edition of her book and i’m looking finding a job savvy strategies for your search. We’re checking in again with our non-profit job seeker leonora as she gets smart job seeking advice from recruiting consultant paula marks, the president of hyre resource is pull his advice will help your next search. How do you get out there in the right ways? Where should you go to get noticed? Those guests today on tony’s take two at thirty two minutes after the hour stop. Squawking my take on the obama proposal to reduce the charitable deduction for high income taxpayers. And also my itunes icons. Reminder. We’re icons on itunes, that’s. All this week. After this two minute break, i’ll be joined by maria simple, and we’re going to be talking about finding prospects and her book panning for gold. Stay with me. You’re listening to the talking alternative network, waiting to get in. E-giving cubine is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. No one is happier than the day their divorce is final. My firm can help you. We take the nasty out of the divorce process and make people happy. Police call us ed to one, two, nine, six four three five zero two for a free consultation. That’s lawrence h bloom at to one to nine six four three five zero two. We make people happy. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com way. Look forward to serving you. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com welcome back to tony martignetti non-profit radio where were always about big non-profit ideas for the other ninety five percent, i’m going to be joined now by maria simple. Maria is principal of the prospect finder, which you’ll find out the prospect finder dot com she’s an experienced prospect researcher, trainer and speaker, she worked with non-profits and financial services firms to research and find their best prospects for long term relationships. I’m very glad that the second edition of her book brings her back to the show. Hai maria, welcome! Hi, tony. Thanks for having me. When was the first edition of panning for gold? I first wrote it in two thousand seven. Updated it in two thousand nine and again now in twenty eleven. Okay, so just generally what’s new in this. This is the second edition though. Third edition okay, i had it is the second. I’m sorry. So what’s new now in the third edition generally. And they will go into some detail. Generally we’re finding that in the prospect research world the resource that’s been opened up to us is the social networking space, so we’re able to delve into things like length in for example and look at people’s public profiles bear and i think that that’s probably going to become a continually growing area for prospect researchers. Okay? And i know you have some examples of other lesser known social networking sites, and we’ll get into some of those shortly. How are free resource is faring from the second to third edition? Well, the free resource is many of them are still there, and actually some of them you can access right through your library card. So i’m a huge proponent of the public library system. I think we’ve talked about that before tony and it’s very important that people realise that there are a lot of databases that they can access right from their desktop by utilizing their library card, and we did talk about it before, but i think it bears repeating it’s, not necessarily only your library, your local library, right, right? You can sometimes kapin toe other libraries, but in terms of the database searches, you’ll need a bar code to get into those. And if you don’t find that your local library is going to provide you with adequate databases to tap into, you might take a look. At a county library level, state level, or even your alma mater, who might be able to provide you access to the library system where you graduated. And maria let’s, take us a step back what’s the importance of prospect research for a small and midsize non-profit that might not have a lot of time or money to spend on prospect research, right? So i think all non-profits have some sort of hidden gems in their database that i could be a donor who is already giving to them rather consistently, they may have a sense that that donor is capable of doing a bit more for their organization, and they really just don’t know exactly how much to ask that donor for so it could be something simple is that or they could be launching into a major capital campaign or endowment campaign, or even a plan getting effort, which you’re what very well aware of, and those those efforts require you to really a cz i like to say, have done your homework on a prospect prior to visiting with them, so you really have very comfortable appropriate ask amount for that prospect and again for the small. And midsize non-profits now we’re talked about one very good free resource with libraries, whether it’s, your own public library or another that you might get a membership to, and we’ll talk more about free and low cost sites that are that are really valuable for small and midsize non-profits but what about expertise? I mean, if you don’t have a prospect research expert because it’s maybe just not feasible, your development staff is just one or two people are there still things that people without expertise can can do? Successfully? Well, yes, i mean, you know, there are certain things that they can do. Ah, for example, at minimum, they could go to google dot com. Usually what i recommend is to use their advanced search page, actually, of google, because you can really narrow the search results quite a bit and really understanding how to see search effectively the use of quotation marks, for example, to signify a phrase so you might put somebody’s name in quotes on and you know, if the name is tony martignetti, you might want teo. First of all, you want to make sure you spell it correctly. That’s, right? You want to? Make sure you spell it correctly, absolutely, but you might want to search on both tony martignetti and anthony martignetti because somebody is using sort of that nickname that’s that familiar name, they might be making donations in a much more formal name, so you want to make sure you do both, plus, you get all the dirt on my my father by using anthony martignetti there you go, cnn, and that can actually present a problem for prospect researchers if they don’t know that there is a senior and a junior in the household, hopefully by the reputations that can tell the difference minus his mind is much cleaner, but you find much less on me than i thought he doesn’t listen to the show anyway, it doesn’t matter, okay, so but what about all right? So so somebody who doesn’t have experience in prospect research still can do valuable work that’s, right? They can, you know, tapping into google i have a number of resource is that i’ve pulled together that’s, a document that i’ve written a white paper, if you will called going beyond google to find and research donor-centric sources that could be useful for them. Okay, and i’ll remind you that maria also does prospect research consulting, so that if you’re in a smaller midsize shop and you feel you need some help, maria does that. You can always reach her through the prospect finder. Dot com. We are going to take a break now when i return, maria simple will still be with me, and we’ll talk more about the free and low cost resources that are part of her third edition of the book, panning for gold. So stay with us. Talking alternative radio, twenty four hours a day. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed hi and montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. I really need to take better care of myself. If only i had someone to help me with my lifestyle. I feel like giving up. Is this you mind over matter, health and fitness can help. If you’re expecting an epiphany, chances are it’s not happening. Mind over matter, health and fitness could help you get back on track or start a new life and fitness. Join Joshua margolis, fitness expert at 2 one two eight six five nine to nine xero. Or visit w w w died. Mind over matter. Y si dot com. Falik yeah, you’re listening to the talking alternative network. Cubine durney welcome back. I’m with maria simple, the author of panning for gold. Find high net worth prospects. Now we’re talking about the third edition of her book, maria let’s. Talk a little about the social networking. Some of the unusual or lesser known. Put it that way. Sites that you profile in your book. Well, you know, one of them is called big saw. And you can find that at big sod dot com and something that’s interesting about that particular. I’m sorry. Coming across a little like jigsaw jigsaw puzzle, right? Yes. Okay, right. Okay. Just make sure you knot digs up. Jig jig saw okay. And what you can do with that particular site, it is a it’s, actually a stale sports dot com companies that some people may be familiar with that and it’s, a business card information for business business professionals. So they have about twenty four million people in the database. You can research people and companies that you’re interested in doing business with and it’s what they call a wikipedia style crowd sourcing model. So what that means is the jigsaw community users access the database and they can accumulate points through helping maintain the dad equality. So if you come across a business card, for example, that you find is incorrect and you help jigsaw by correcting at you, accumulate points in those points are used towards them buying additional contacts, if you will. And so all you’re going to find out about someone on jigsaw, though, is what would be on their business card. I think that type of information right there business contact information. Wait, i’m sorry. Before you, before you go, another one is jigsaw free site. They have both of free and fee based. So the free portion of it is if you kind of helped to maintain the data integrity that’s where you were able to accumulate the point. But if you don’t have time, tio, help maintain that data integrity, if you will, you can actually sign up. They have various levels of subscription. Tio. Okay, so be free if you’re willing to put a little time in or you can have a paid subscription. Okay, right, right. Another one in the business community is called spoke. Okay. Dot com. And that is they consider that an open network where people business people discover business, people and they they claim on their website that as of january of this year they had a forty million people listed at over two point three million companies. So if you know people in companies, especially people who are business owners themselves, if that is the target area for you, you may want to consider either jigsaw or spoke. And what kind of information can you find from? Spoke again? There you’re you’re looking at to be to be type of information, business to business and it’s an opportunity for you, teo, discover and stay connected to people in the business community, right? But i’m just trying to get it like, are there written profiles? I realize it’s not as robust a site is linked in, but would you find a profile? Or is it really just data points about the person and their company? It may be more in terms of the data point. Okay, and spoke. Is there a fee for that? Or is that a free one? Or that one again has certain portions of it that are free. And you you can upgrade to various levels of per month. Okay, so it sounds like you know some of the last these two that we’re talking about, there are things you can do for for no cost and then i don’t know are the costs expensive if you’re if you’re if you’re not part of the free, the free network on them is a very high uh, well, i looked at jigsaws and spokes website this week, and it would appear that the minimum you khun do for jigsaw, for example, is paid two hundred fifty dollars per year on spoke they seem to have a monthly subscription and theirs is at the lowest level at twenty for ninety five a month and, you know, both of them have stepped up commitment levels as well. Okay, okay. Are there others you want to share with us? What? Yeah. You know, one of them that that might be interesting for non-profits to know about is called nosa search knows a and o z a right zoho z a search dot com and there again, you khun do free or subscription basis and you are able to then tap into ah, database. There they build themselves as the world’s largest database of charitable donations on dh they have over fifty. Million donations actually listed on their sites would be donations from individuals from foundations, and you can actually put in a person’s name and see if they have appeared on public record in terms of annual reports of other nonprofit organizations for people who don’t have experience in prospect research, what’s the value of knowing what other charity’s someone has given to well, here it is very valuable because what you’re able to do then is really developing appropriate ask amount for that individual. So if you were thinking of approaching a major gift prospect and you had an amount in your head of asking them safe for a thousand dollar gift, however, your research on something like nosa turns up that they have been contributing at twenty five to fifty thousand dollar gift levels to other similar organizations, you’ll know that you should be stepping up your ass. Come out. Yeah. Then you’re gonna be sorry. You’re going to turn up your nose at the at the thousand dollar gift and go for the something much larger? Well, yeah, you know, you don’t want to leave money on the table, okay? My guest is maria sample and we’re talking. About the third edition of her book, panning for gold find high net worth prospects now, which you’ll find out. The prospect finder dot com so at knows a search dot com you’ll find not only where people have given, but at what level as well. That’s correct. Okay. And ah, free or is there a membership alternative? How does that one work knows? Oh, yes. They have free accounts where you could do with a certain amount of information as searching. But then they also have subscriptions, uh, for us based and canadian based. So, you know, you’d have to check out their website and just kind of take a look at whether or not the affordability is there. Um, whether it’s a social networking or otherwise, are there other hyre changes from your second to third edition that you that you want to share with us? Well, you know, there are so many interesting sights that pop up all the time. Which is exactly why i wanted to make this into a format that was interactive. And i could change it easily from time to time, which is whites and e book formats. So something that you know was free. Do we want to make sure it’s still free that type of thing? So other sites that one might consider that would be free or low cost would be if you are in a purely prospecting mode, for example, and let’s say you are a non-profit that has something related to the maritime or perhaps even marine ecology. Environmental. You might want to take a look at a database like boat info world b o a t i n f world dot com and there you can actually tap into databases of coast guard documented vessels. So people who own boats, aunt, have them registered with the coast guard. You can ascertaining information and pull it from that database and it’s very low cost so i could look to see, for instance, can i get the value like, could i find out how much let’s say, al pacino’s yacht is worth? Well, what you would want to do is this that this particular database give you enough information in terms of the size of the boat, the maker of the boat, etcetera. And you can then cross check that against something like yacht world dot com to see. What other similar boats of that size and manufacturer are for sale on the market? So give you an approximate value. All right, s oh, i can’t. I can lookinto al pacino’s yet? I think i would. I drove by. I voted by once when i was in florida. Of course, i was on a like a water taxi. So, you know, i wasn’t in my own yacht, but went by gene hackman’s yacht. That was pretty impressive. So you can. It was the length of a couple houses, i think. Eyes. Ah, so so you, khun, gain some insight into people’s wealth. But and then you’re point also is, if you happen to be related, if your charities related to maritime, it all is well, yeah, it might be interesting to build a list of people who you may want to invite to some sort of an event that you put together. And you might know that this is this grouping of people would have a natural affinity and be attracted to attending an event because, you know, really made it around the nature of voting or maritime. Maria what about for the again? The smaller midsize non-profit thatjust has maybe a few hundred dollars a year to spend on a prospect research, they see the value, but they just can’t devote more money than that to it, way we can identify in our remaining several minutes strategy that that would be right for that kind of organization. Well, i think the best thing that they can do actually is teo first and foremost, look at what’s available in their library and then if they are a non-profit that is really focused on doing more of the grant research type of certain research, they would want to tap into databases like guidestar, the foundation center. I know the foundation center, for example, has a month to month contract, so they can perhaps then do all of their foundation grant related research in a very short period of time, maybe take the subscription for couple of months. Yeah, and i think that just just pause you there, that’s something that i don’t think too many people know. I think everybody looks at the price tag of using the fc search, which is a couple of thousand dollars, i think buying the database of the disks or buying, i guess now. It’s ah, my saying buying access to their their web resource, but it’s important to know that they do have the month to month. So you could, like you said, just do it for a couple months and maybe let many many months go and then pick it up for another month when you needed it may be in anticipation of an event or something, right? And they say, and they actually had a cooperating collection of the foundation center somewhere nearby them they have them across the country. They could actually use that database for free. Yes, with any foundation center, cooperating collection, right? And use the whole f c search and use it for free. So that would be, you know, one sort of free, slash, low cost alternative that they could contain you’re using you mentioned you mentioned guide star yeah guide star is another database that one could tap into, especially if they’re looking to expand their foundation arena family foundation’s, especially if a non profit organisation themselves helps to maintain their own profile on guide star they will have access to this particular database for free. They can tap into their premium level service for free. So you may want to take a look at the guide star website and look into that options so that tze not a thousand dollar level of service that you get for free just for keeping up your own your own organizations. Information, right? Yes. That’s correct. So so guide stars offering that as an incentive toe have more accurate information. And if you keep your information accurate, you get premium service for free, right? And it benefits non-profit to do that because they want to make sure that they’re projecting their correct profile of their own organization to the world, to donors, to volunteers. So it’s, you know, making sure that their own boards, they’re listed correctly, their financials are correct, that sort of thing and the narrative, they give you an opportunity to provide a nice narrative spot as well. Excellent advice. And how do guide star in the foundation center compare what’s different information you’re going to find on one versus the other? Well, both of them can lead you eventually to a profile on thie irs nine. Ninety. So both both those databases can lead you out to that eventually, which is really, you know. The source of information for all foundation research. Anyway, i think they’re just different. I think you know what? Non-profit should really take a look at the usability, how they’re they’re planning to use it and how often they do foundation research to find out. You know which one of those two databases might feel like it’s, the right fit there’s. Another alternative out there called foundations search dot com, which is a fee based resource. But they they do require minimum of one year annual commitment. Okay, now. And foundation search dot com is not related to the foundation center. That’s. Correct. Okay, something separate. And so we were talking about what strategies you recommend for non-profits that just have a few hundred dollars to devote. So we have the foundation center and guide star the public libraries, of course. Is there another chambers? Maybe chambers of commerce. Yes. Chambers of commerce would be excellent as well. Find most of the people listed in the chamber of commerce, of course, want to be found. And so chambers know this, and they have membership directories even available online. So this is a great way for you to tap into particular. Databases of local business owners who are, in most cases, probably also very civic and community minded people. And do you know many non-profits that actually joined chambers? Is that very common? Yes. Well, locally, where i am here in somerset county, there are yesterday. As a matter of fact, i visited with a morris county chamber, and this is in new jersey, right? Yeah, newjersey. And so they have a whole number, you know, non-profit separate little committee, if you will. That means i think, on a monthly basis. So i think that non-profit organizations, if they have not already, they should begin to realize the importance of making those community connections. Okay. And i think that’s good advice for the small midsize non-profit that just has a few hundred dollars. Maybe to allocate teo prospect research. Maria, just in the a minute or so we have left is prospect research spying on people? No. You know, what we do is the access only public records on individuals. So everything that we access is in the public domain. We just know how to pull together the information. And we know where to look. Fine information. That’s going to be useful and valuable to either cultivating or soliciting a prospect, maria, we have to leave it there. I want to thank you very much for joining me again on the show. Thank you, thank you very much. That was maria simple, the author of panning for gold. Find high net worth prospects now, which you’ll find out the prospect finder dot com. Stay with me after this break, it’ll be tony’s. Take two. You’re listening to the talking alternative network. This is tony martignetti aptly named host of tony martignetti non-profit radio big non-profit ideas for the other ninety five percent technology fund-raising compliance social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr tony martignetti non-profit radio fridays one to two eastern on talking alternative broadcasting do you want to enhance your company’s web presence with an eye catching and unique website design? Would you like to incorporate professional video marketing mobile marketing into your organization’s marketing campaign? Mission one on one media offers a unique marketing experience that will set you apart from your competitors, magnify your brand exposure and enhance your current marketing efforts. Their services include video production and editing, web design, graphic design photography, social media management and now introducing mobile marketing. Their motto is we do whatever it takes to make our clients happy contact them today. Admission one one media dot com hey, all you crazy listeners looking to boost your business, why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com yeah. Metoo welcome back to tony martignetti non-profit radio it’s time at thirty two minutes after the hour, roughly four tonys take do i posted something on my block this week at m p, g a d v dot com and it’s my reaction to the obama administration? Well to the backlash from to the obama administration’s proposal in their two thousand twelve budget to reduce the charitable income tax deduction for high income taxpayers who would be donors to non-profits it’s again, it’s my reaction to what i think is going to become a backlash among the non-profit community and the name of the post is stop squawking about the charitable deduction reduction. My concern is that non-profits ah, a few things. First, they scored some pretty big gains in the tax relief act that the president signed just two months ago. That was just last december, and there were some very good things in there, including an extension of unemployment benefits, which is good for people who, which is good for charities because it makes it easier for people to give to charities. Even when they’re unemployed, they may find something to give to charity, albeit smaller, but they find something so the unemployment extension ah, benefits extension there’s the ira charitable rollover was revived for this whole year that’s, where people over seventy and a half can make gifts directly from their ira to charities. The estate tax raised this year to five million dollars per person, ten million dollars for a couple. So there were some very good things just in that tax relief act a couple of months ago for charities and now charities want something more. They want this charitable deduction reduction proposal stripped away, and they don’t want that tampered with. And, you know, i just fear, ah, backlash against non-profits i mean, they’re always ah, a lot of the vocal, um, advocates around non-profits are just always claiming doomsday scenarios and how is goingto whatever it is, that’s on the table is going to be the death of non-profits in the us and history has just born out that that’s not true after the great depression after every recession that we’ve had since then on day after major tax changes that that did affect non-profit giving it always bounces back, so history just doesn’t bear out that this will be the death of non-profits. We take a lot to kill non-profits in the us and again that’s it, my blogging mpg devi dot com also want to remind you that we are well, maybe we’re not itunes icons yet, but we are on itunes. You can download this show or any show you subscribe and get automatic instant downloads. As soon as the show is uploaded by us. You listen anytime, anyplace on any device, and the way to do that is to goto non-profit radio dot net, and that will take you to our itunes page, where you subscribe. I’m happy now to bring back our recurring feature. I’m looking hyre the leader of our recurring feature is paula marks and she’s, the president of hyre resource is her philosophy is that the search process is like a spider spinning its web it’s important to think vertically and horizontally at the the same time, and to make all the unlikely connections her career and executive search spans almost three decades. She’s, our experts, search consultant for the i’m looking segments, and i’m very glad to welcome her back. Welcome paula hi, tony. You’re from sonny, downtown dallas, downtown dallas, texas, wonderful and r r non-profit job seeker very kindly sharing the ups and downs of her search. Is leonora scala joining us from staten island, new york? Leonora, how are you doing with everyone over there? Were okay in new york. And paul is reporting in from dallas. Um, leonora, why don’t you? Why don’t you start off on dh? Tell us, what’s been going on with your search in the past four or five weeks since we talked to you last class? Actually, the economy and the market has opened up. People have been searching me out, but i would say that most most of the people who was searching me out or started, say, it’s coming from the corporation’s profits out of the organization because they see that, you know, obviously my background translates better however, i think differently. Okay, let me let me stop before we get into the details of it. You say they’re searching you out. So what? Where they searching you? Actually a believe last last time we spoke, i was telling you i was getting more involved on linkedin and dabble in a little bit on facebook. But more of it they’re seeking me out. I don’t know how they’re doing their searches, but i’m getting phone calls from people, okay? And paula, this is consistent with your a regular on dh valuable advice, which is be out in a lot of different places because you just never know absolutely and add tolia, north point. I see a tremendous amount of activity in the market like i haven’t seen in probably three to five years, and what i am hearing from the marketplace is the big board. They’re not the place to get a job. We lose the human touch. We want to know the nuances. Is that a person and it’s? Not just the black and white. I went to college, i worked for the abc company. I had sixteen job there and they fired me the big board’s meaning, like monster. And what what are other ones? When you say the big board’s, remember, we have drug in jail here. I even think that large corporations that post jobs i’m working with a young woman now that keeps hitting a road block in retail and because one hand doesn’t know what the other is unnecessarily doing, she gets interviewed by two people in the same corporation in the same department really spend an hour of their time. She still doesn’t have a job. They rejected her. They haven’t met her. They haven’t seen her. They don’t see the cheese pois they don’t see that she speaks better than average and she’s nowhere. So what i did because of my reaches, i picked up the phone and i called the ceo and the president. And i said, you know, if you don’t meet this woman missing the boat, she does not fall into my usual level of placement because in the retain side i have a minimum fee. But she is a private career client of mine. And so as part of my commitment to humanity, i pick up the phone and i call people. I know because it takes all of five minutes and it helped somebody. And i know in a year or five or ten that she will come back to me and that’s, how i derive my business. And leonora, you are about to share with us what your take is on what you’re seeing just in the past six weeks or so, right? What i was saying is in the six weeks, i would say people been as searching me out, and as i said, i’m sorry to say it on the profit side of the business, but what i’m trying to do is really trying to work with that non-profit based on my experience and trying teo get people to see the fact that i have transferable skills, you know, like the financed part of it, i mean, what organization in the novel profit organization wouldn’t want me to help him find money so they could spend it where they need to spend it? You know, it’s it’s more of me trying to seek them out and trying to do that? I’m tired, we were on that end, so i imagine someone who has a background, obviously in the for-profit in the corporate finance world, they talked to you and they grasp instantly what your background means to them, right? Correct and it’s a little hotter in the non-profit but i’ve been trying to really work at it, like, you know, i’m not getting the response is like, i thought i would be getting, but i understand it in this economy because if you don’t have all ten of their qualifications, you know, they don’t want to look at you, so i have to make sure that with my eleven or twelve that i have that i am very much bonem translating that into non-profit organization that’s interesting tell them that’s all that you don’t like polar anymore advice you could help. Yeah, paula so leonora is saying, if you’re not perfectly qualified meeting every ten of their ten requirements, they’re not really even going to be talking to you, are you? Are you seeing that? I have seen that historically, however, like everything else, if you find the right person in the organization who is broad gauge and has lived outside of the silent ties society that we create started to create about forty years ago, they hook into the human being in the human qualities and the nuances because, quite frankly, short of being a brain surgeon or a rocket scientist, most college degree people today can do almost any job if they’re bright enough to grasp it and they ask the right questions and they can bond with people and one of the things leonora does exceptionally well, and i kind of had to help her. See that about herself is that she makes people so comfortable, they want to share their problems, and they want to say, i got a problem here we’re going to do for me. So how does leonora find that right person in the organization that that is willing to look at her? Where your view, if you’re relegated to hr, what do you do? What is lawyer nor do beyond that? To get to that to get to that right person? You you do a couple of things to do things by the book, you go to the hr person, which is the right thing to do and not getting what you need. You write a letter to your counterpart and you say, dear john the same, the finance guy, i’ve had the opportunity to speak with suzie and hr. We’ve got a couple of meetings going. I wanted to let you know that when i was at avon, i did thus and such, and i hope i get the opportunity to meet you in person and share that with you. And if that doesn’t work, you go to the ceo and you say to your bob or dear mr so and so i see that on lengthen you and i are connected with tony martignetti and, um, i understand that such and such is going on in the company, i’ve been having great conversations with your hr people, and i think that if you and i had an opportunity, i could tell you where i could find you one hundred thousand dollars a company and no ceo in his right mind wouldn’t want to meet you have a lot of them and not in their right mind, right? Okay, leonora let’s, turn let’s, turn back to you and have you have you employed these strategies to try to get around? What? What? What’s the traditional path? Yes, i’ve just started doing that, but i need a couple more weeks, ok? Because usually i do. After a week of sending things out, i usually do my follow-up phone calls make sure that i got my information, you know, maybe they haven’t had a chance to look at it, and the sort of brings my name upto light and, you know, it would be try to get a brief conversation, but i think i’ve probably seen more of that coming forward. In the next few weeks, okay? And are you using linked in for that purpose of finding my person or as laura as paula mentioned? But just as an example are using linkedin or some other ways actually using any which way i can’t okay? If i can’t find the information on link in charge of connect with other people that know people that are there that i could talk to thiss different databases, andan, outplacement program, they haven’t, you know, a database that you could probably research some people, although i’m trying to use that as well. So trying to use old my avenues and all my networking opportunities because as pull it keeps on reminding me that networking it’s, that branching it’s, that intermingling and we’ll be able to find that well and that’s part of paula’s philosophy. Well, i’m going to speak for you, paula. The search process is a spider spinning its web, and we have to think vertically and horizontally make all the unlikely connections wei have just about thirty seconds before i break anything you want to add to what leonora just said and then we’ll come back after the break. Yes, connections are more meaningful than networking. It’s. Connecting networking is showing up at a cocktail party with a hundred other people who, in needing connecting, is breaking down the communication to get people to hear you and want to meet you. Excellent, excellent lead into a brake, connecting more important than networking. This’s tony martignetti non-profit radio. When we return from the break, we’ll still be with paula marks and leonora scala. Talking alternative radio twenty four hours a day. Are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Dahna i really need to take better care of myself. If only i had someone to help me with my lifestyle. I feel like giving up. Is this you mind over matter, health and fitness can help. If you’re expecting an epiphany, chances are it’s not happening. 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I’m looking savvy strategies for your search. Before the break, paul left us with excellent colonel of wisdom it’s connecting more important than networking on dh leonora. I’m concerned that your connections in the past five, four, five weeks have been, mohr for-profit than non-profit way its going, but i’m still not giving up because i feel like, hey have major contribution non-profit organization, why don’t you remind listeners? Because it was been since the first show that you and i talked why you’re so committed, what what was it in your background that makes you so committed to working for a non-profit want to remind people it was recently that my mother had back surgery and we were looking for a rehab program for her, and i was going out there and i was looking at the different organizations, and i found that the one that could offer my mother the most would be the non-profit and maybe see that i’m like, you know what? I could have a major contribution help these people, i believe in other people, but the organization and being able to make money for the corporation, because i know i’m very good at doing that finding money, finding ways to make money for corporation in the profit side, but let me do that in the non-profit so that i could expand out into other areas, that sounds like an excellent way to describe what you can do. I mean, if you get in front of a non-profit i can help you make money, find ways to make you money and and that’s really what i that’s really what i’m like, i’m very good at that, so i want to be able to do that for that. Non-profit because the more that they non-profit could utilize that extra cash will call it that that’s their you know what other people benefit and about. And you said earlier that it’s for profits that air seeking you out. So what are you doing to take paula’s advice? Teo, connect, make connections in non-profits i’m actually doing like more my networking, when i meet people, i will then try to have a one on one with them and trying to make that next-gen because what i have notices you need to break and those silos and also i’m very good about breaking down silos, but i need teo focus more on the people that i am meeting and trying to make that connection. Um, so i’m trying to do my follow-up in having one on one with them, can i interject? Sure got ebola? Leonora, forgive me, but why? Because i am so connected and because my printer glenn god bless him, i hope he’s listening to me this week pull, you’re not a networker. You should be the queen of connection you just network to make things happen. I said, glenn, how much i owe you for that. The point is that this week i was invited to a not for profit organization fund raiser held in george jensen at the ceo of fact attendant, and i was invited by a woman that i buy fine jewelry from its back. So i’ve had a relationship with for ten years, and she said, paula, you’ll be here six i said, i’ll be there and i met a hundred new people five or six of home will be real connections to business, one of whom was the ceo of georgians and the other of whom was the ceo at origin. And the ceo, in fact, all three of them handed me the card and said, call me i’d love to carve out some time to see you. And then i met the board of wind, which is women in need, which is a marvellous organisation for another conversation, tony, but i will call those people and in the conversation, i will say, you know, there’s a woman who was a client of mine, and this is what we’re doing and i’d love you to meet her. I thinkyou could be mutually beneficial, and they could buy him who i am because i have on ly in ninety eight percent approval rating, believe it or not, there are two percent the population that really can’t stand thing, and i have to live with that, and i have to work on improving it. But because of my credibility, these people will reluctantly were not say, ok, have her call. May i’ll meet her for for coffee for fifteen minutes because they’re smart enough to know they’d have to constantly be moving the sand to till the soil to find jim. There you go, leonora. So you’re going to hold paul his feet. To the fire on that, right. Okay, and so will we. In a couple weeks. Let’s see, so leonora, you’ve not given up on non-profits certainly. Honestly, i’m never going to give up. I feel that i could have a major contribution there. Let’s jump back to the for-profit side. Do you feel like you’re close to getting an offer? Is it? Is it that far along? In any case, i would i would say it’s not that where there’s an offer coming down the pike, but it’s for finding the right neck, but i feel like you need to find where you fit in on both ends from a corporation side and also from my side. I don’t want to be in a spot where i’m not fitting in where i don’t feel like i’m going to have a major contribution. Um, so i’m finding more of those that i’m like, you know what? This could be a right fit. Yeah, this could be right, you know, i’m going down that’s what? I’m finding more. Okay, so you’re using your connections to get more connections to try to find what feels right for you, right? And people get to know me more they’re like, you know what? Yeah, you should be at that organization. Or yeah, you could really do well over here, so i’m using that and i’m trying to branch out and trying to keep on as you told me, you know, make that little spider web keep on talking to different people and finding my way, okay? And just in the two minutes or so we have left. Ladies, leonora, how are you doing with the back on the i’m jumping around a little bit, but back on the non-profit side are you are you getting receptivity? I’m getting some responses, but it’s more, they still need toe work it and i’ll work with polar on this part is had a breakdown, that silo, they still see a one dimensional thing. They only see me as being a prophet, and i’m trying it and some people will get it and then they’ll say, well, you have something right now, which is fine because then i’ll follow-up for them, but i need so be ableto find tune how i’m being perceived, i feel that they still see it as one dimensional, that, you know, even with the financing and the background that i have, they’re saying, well, you came from profit, i’m like but if i could do it here, why can’t i do it? You know, free for you guys, and i’m still getting a little bit of a push back, okay? So so it sounds like, well, you know, just in just a minute, paula, i just wanted to say it sounds like you and leonora have some things to talk about, and leonore is going to hold your feet to the fire for those for those phone calls that you’re going to be making, and we have just about a minute left. So why don’t you take us out, paula? Okay, i think we need to look in the areas that we want to say. No, they won’t they can’t, they shouldn’t. And it did nothing else what you learn in profit. Leonora is to teach the not-for-profits where to find money in their bone organizations that they are overlooking. And even if in three to five years ago that she was a little profit woman, but look, she found us a million bucks. You will have been successful. Okay, so it’s essentially we’re coming back to your ability, leonora to find money for non-profits we can find your money from external sources. I confined your money from right here in the office. Okay, we’re going. We’re going to check in again in several weeks. This is ah, the recurring feature our regular feature. I’m looking savvy strategies for your search with our recruiting consultant, paula marks, and are generously sharing non-profit job seeker leonora scala ladies, thank you very much. Nice to talk to you. Thank you very much. And of course i want to thank maria simple, the prospect finder for sharing insights about her third edition of her book, panning for gold as well. Next week we are bringing on a colleague to i’m looking and that is we’re looking a new feature to accompany i’m looking r hr consultant karen bradunas well, who’s been on the show before is going to help the museum of chinese in america, a midsize non-profit with a job opening, it happens to be a curatorial job but doesn’t really matter improve recruiting by punching up the job description strategically targeting the search and doing smart candidates screening that’s im that’s. We’re looking next week and also scott koegler our regular tech contributor next week, i hope you’ll be with me keep up with what’s coming up. Sign up for insider alights on the facebook page and goto non-profit radio dot net to join us on itunes. The creative producer of tony martignetti non-profit radio is claire meyerhoff, line producer and owner of talking. Alternative is sam liebowitz, and our social media is done expertly by regina walton of organic social media. Help you be with me next week. Friday, one p, m eastern. Bonem you’re listening to the talking alternative network, waiting to get you thinking. Dahna cubine are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com way. Look forward to serving you. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed, i and montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com you’re listening to talking alternative network at www dot talking alt-right dot com now broadcasting twenty four hours a day. Is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. No one is happier than the day their divorce is final. My firm can help you. We take the nasty out of the divorce process and make people happy. Police call a set to one, two, nine six four three five zero two for a free consultation. That’s lawrence h bloom two, one two, nine, six, four, three five zero two. We make people happy. I really need to take better care of myself. If only i had someone to help me with my lifestyle. I feel like giving up. Is this you mind over matter, health and fitness can help. If you’re expecting an epiphany, chances are it’s not happening. Mind over matter, health and fitness could help you get back on track or start a new life and fitness. Join joshua margolis, fitness expert, two one two eight six five nine, two, nine, zero or visit w w w died. Mind over matter. Y si dot com. Dahna

Nonprofit Radio for January 28, 2011: “I’m Looking”: Savvy Strategies for Nonprofit Job Seekers and Nonprofit Tech


Big Nonprofit Ideas for the Other 95%

Episode 24 of Tony Martignetti Nonprofit Radio for January 28, 2011:

I’m Looking: Savvy Strategies for Your Search

Paula Marks, President, Hire Resources; and Leonora Scala, nonprofit job-seeker.

Leonora, our nonprofit job-seeker, gets continuing advice from recruiter Paula Marks. We last checked in with the pair in late December.  Paula’s tips will help you in your own search, whether it’s today or in the future.

  • Leonora’s resume is now revised. (You can view the old version here.)

Nonprofit Tech Talk with Scott Koegler, editor, Nonprofit Technology News.

Scott is our regular tech contributor.  This week he’ll share techniques for maximizing  interactivity on your website.  What is that?  Why is it important?  And how do you do it?

TMNR

TMNR

Here is the link to the podcast: 026: I’m Looking and Interactive Websites

Top Trends.  Sound Advice.  Lively Conversation.

You’re on the air and on target as I delve into the big issues facing your nonprofit—and your career.

If you have big dreams but an average budget, tune in to Tony Martignetti Nonprofit Radio.

I interview the best in the business on every topic from board relations, fundraising, social media and compliance, to technology, accounting, volunteer management, finance, marketing and beyond.  Always with you in mind.

When and where: Talking Alternative Radio, Fridays, 1-2PM Eastern

You can subscribe on iTunes and listen anytime, anyplace on the device of your choosing.

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Welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent, your aptly named host tony martignetti maybe call that last week we had saving your office from a sexism seen policies you need in place to protect your non-profit my guest was hr consultant karen bradunas, and we talked about protecting your employees and your non-profit from harassment and discrimination claims also last week, punch up your plan giving newsletter from savvy story style to picking perfect pictures. Claire meyerhoff who’s, the editorial director of the plant e-giving company, shared her secrets to get your plant e-giving newsletters red this week we have our recurring features. I’m looking savvy strategies for your search our non-profit job seeker leonora is going to get continuing advice from our search consultant, paula marks. We last checked in with them in late december. Listen to help your own job search and your own career where that’s for today or for the future and second segment is with scott koegler returning our tech contributor scott is the editor of non-profit technology news and he’s going to be talking about winter active websites what you need to know for true interactivity on your website and how to achieve that so that your website winds and on tony’s take two at thirty two minutes after the hour. Today, i’ll be talking a little about itunes, coming very, very soon, and also beware of those self serving objective reports that we see on the web. Talk a little about the most recent one of those that i’ve seen that’s all this week. Joining me after this break is pola marks and leonora are non-profit job seeker. This is tony martignetti non-profit radio, a two minute break. You can hang out for that. Stay with me. You’re listening to the talking alternate network, waiting to get me to thinking. Duitz is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. No one is happier than the day their divorce is final. My firm can help you. We take the nasty out of the divorce process and make people happy. Police call a set two one two nine six, four, three five zero two for a free consultation. That’s lawrence h bloom, too. One, two, nine, six, four, three, five zero two. We make people happy. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com way. Look forward to serving you. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com no. Welcome back on tony martignetti and i’m joined now by paula marks and our non-profit job seeker leonora scala. Paula is president of hyre resource is something that i like from a previous website of hers a quote the search process is like a spider spinning its web it’s important to think vertically and horizontally at the same time, and to make all the unlikely connections, paula has a career in executive search that spans almost three decades. She’s, the search consultant and contributor, i guess i’d say for this show, and i’m happy to welcome her back. Glad that her expertise brings her back for the i’m looking savvy strategies for your search feature. Paula welcome back! Hi, tony. Thank my pleasure. Have you also on the line? We have leonora scala, who is making a transition from the world of finance to the world of non-profits. Leonora, how are you doing? Well, thank you for joining us, leonora. And as i hope i do every show. Thank you for sharing your search with the audience. Get that degree, what’s. What are you seeing? Well, last time we talked to the two of you was about a month ago. Last december of well, it was actually last year like this late december last year. Paula, what are you seeing in in search? Anything you want to share with us? Ideo i see a lot of activity. I hear one thing from clients repetitive lee, which is kind of what i believe and that is that the big sites are not really the way to get a job there’s so much activity, but nothing really happened. People tell me that they feel that they’re sending a resume into a black hole, which i totally agree with. I think you missed the essence of human being when you process them through a machine, and i don’t think that any human being can write a resume to make everyone happy. And i think as long as it’s being screened by a machine, you’re just not going to see the range of people that are out there. Um, one of the things that i see on the flip side of the equation is the behavior of job seekers that really causes them to not be able to move forward. And again, this is an area that leonora has been totally open to. I find that a lot of people really want to get engaged in the debate. Why? They wrote their resume the way they did because their mother’s cousin’s friend’s six brother, two times removed gave them this advice. Well, who are they? Well, i don’t know. So i think we are in a a bit stagnant as a society, i think there’s a lot of fear, i think there’s a lot of doubt. Um, i think it’s very stressful. I think it can border on depressing for some people. And yet when you give people suggestions it is, though you said something that resembles rocket science and a lot of it is really simple. And quite frankly, i was just listening to your predecessor’s, larry blue, larry bloom, the divorce, our things that he says about divorce and dating are not all that dissimilar from the kinds of things that people should be doing in the job search. For instance, i happen to have been on amtrak two or three times in the last month for business, and i was just kind of observing and taking in the way people who work on the train work and it’s very much interface. Customer service, a little bit of operations, they have to really know how to handle themselves in the public. It reminded me a lot of my days in retailing. It certainly has the field to a certain extent of banking, perhaps a little bit hospitality. You have to be knowledgeable, you can’t just stand on the train and clip tickets. And so i got into conversation with one of the conductors, and i said, this seems like a fun job and he said, it’s, a great job is, you know, a really good benefits. And i said, well, do you think they hired people over sixty? And he said, oh, i know they do. They just hired my friend’s father and i said, well, what’s the range of pay and he said, well, i get eighteen dollars an hour and i thought, wow, last winter i would’ve liked to make eighteen dollars an hour. Um, he said, you travel all over the place so i mentioned this to a couple of my individual clients and i said, you know, call me crazy, but at least you get to show up someplace. It may not be the job of your dreams. That may not be the income you desire, but at least you’re out and about. And by the way, you could apply an amtrak and maybe some great recruiter says, you know, we have a more senior level job that i think you are more appropriate for, but nobody counts for that, you know? Their response is no, i can’t i won’t i don’t that’s, not from a on not that desperate, so that’s one piece of it, the second piece of it is suppose you go to amtrak and you’re working on the rails and you made a passenger and you get to talking, which is what i d’oh i always say i could work a train, a plane or a bus the way we’ve talked about that, you’re out there to engage and you cannot imagine the people that i mean in the business that i get is a result of me saying hi, where you going today? What? What brings you here, paul? We have just way have just a minute before i can i can i hold your coffee while they put your coat off? I think everybody is so tired of having relationships with machinery. And it’s showing everywhere. Ok, we’re going. We’re going to talk a little more about that. After this break, we have to take a break. I do want to pursue your you’re sort of monster mash, your, your anti monster monster dot com mash. And then, of course, we want to bring lee ann are in very quickly. This is tony martignetti non-profit radio stay with us, talking alternative radio, twenty four hours a day. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics politically expressed. I am montgomery taylor, and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com are you stuck in your business or career hyre trying to take your business to the next level, and it keeps hitting a wall. This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Sametz i really need to take better care of myself. If only i had someone to help me with my lifestyle. I feel like giving up. Is this you mind over matter, health and fitness can help. If you’re expecting an epiphany, chances are it’s not happening. Mind over matter, health and fitness can help you get back on track or start a new life in fitness. Join Joshua margolis, fitness expert at 2 one two eight sixty five nine to nine xero. Or visit w w w died mind over matter. N y c dot com you’re listening to the talking alternative network. Zoho welcome back to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent we’re talking about savvy strategies for your search, and paula marks recommends are that the monster dot com and similar machine oriented boards are not so valuable. Paula, why don’t you say a little bit more about that? And then we’ll bring lawyer leonora into the conversation. First of all, my disclaimers on one woman’s opinion but what i hear from clients and candidates alike is that it’s just overwhelming volume. You really don’t see quality on either side. Candidates don’t see quality from companies and companies don’t equality and candidates and it’s why believe it or not, i believe in the search process and it’s why i don’t do contingency work. Um, we’re human and we need to take the human element into consideration when we are making a hyre because somebody’s qualified, but they can’t get along with anybody that’s not going to be good high. And what are these boards doing? Order that’s automated that you’re finding another help buy-in screening out tool? I think they don’t operate by inclusivity, but they operate by exclusivity and how do they do that? Are they screening for key words or our company’s in your background or what i think they do key words. I think that it’s a great way, whether anybody admits it or not, to discriminate based on age. Um, i think you put in a couple of filters like let’s save insurance companies. Hyre and you have to have insurance or a retail companies saying you must have retail with so many of the jobs that all of us have and or have had really conf function in any environment and it’s much more about the person and their ability to function in a broad range of businesses with a broad range of people. I have no doubt that i could work in any environment. I can tell you that i would not be good in a highly woobox environment of a gigantic bang. Let’s, bring let’s, bring leon or in leonardo, have you used these? The monster or anything comparable? You have been using them all. And what of the other would you get the daily updates every day from the different job sites and they can be overwhelming there’s. A lot of them out there. A lot of them are duplications. Even when you do send in an application, you know you’re hanging. You don’t know what’s going on and it’s hard to follow-up. I’m very good about following up and trying teo circle back with somebody. Did you lease get my information? Did you? You know, would you like me to continue? You know, we could get together. We could talk about it and it’s hard to get that person. That one on one contact you just talking to a computer you’re talking to, you know? Do you know who has reviewed your resume to the sites? Tell you that some of the sights that i do you for them there’s, a contact person. And most of the time there is no buddy it’s. Just you know, this generic number that you just apply to or brings you right into the the company’s website. So i will try to call hr. But then they give you the runaround sometimes. So it’s very hard to do that follow-up phone calls to make sure they get it. They need more information, jack. Now, i think the irony of these systems, whether it be in recruiting or customer service, the very thing that put people out of work is the very thing that is preventing people from working. If you put a robot in place to screen phone calls to give you insurance information, if you put people on hold for ten minutes because their call is really important to them and your quality assurance is really important and there’s no human doing the job, and so you eliminate human beings from the equation. And then you wonder why there’s so much unemployment, it’s just a really a circle of just a negative downward spiral and nobody’s paying attention in my way of thinking and nobody’s aware of the tremendous impact i frankly, when i get on the phone calling an insurance company or bank, which i have to do all the time because, frankly, despite the seas that i pay, i have to do the work. If i meet the robot, i hang up and i get a robotic ally hang up. You don’t give me people. I don’t know these sites had there had their place, i guess when they when they started, they were they were quite valuable, and maybe just because they were knew. But now i do you think they’re just a victim of their size and they’ve been on and they’ve had to become automated because i think there’s a couple of things number one, i think they’ll always have their place. I think they’ll always be a percentage of employees, perhaps more entry level or perhaps that have less skill or have a very specific skill. And i think that employers think it’s cheaper the fact that it could take six months to find somebody, they they don’t see it as an expense because there’s no outlay of cash, i think it’s the new modern media so people think, oh, yeah, all the kids tweeting and this and that the other, but they’re still not getting success, and i you may know, i walked to and from work, and i listen to the conversations of people of all ages, and i hear this same thing i do a walking woman survey, let me let me bring leonora back and lean or what? What other sites have you used besides monster? I’m just wondering, what are the other ones that you’re you’re familiar with? Idealist is one is something, so i can’t think i have something with an aged is there i’ve been using linked in mohr. I’ve been doing a lot of webinars, and they’re saying that recruiters and even cos they’re using that a lot more. And i’ve been definitely more active in trying to connect different people and going to events and just overall, using that as a maybe, you know, the key. Okay, i have to admit that over the past a few weeks, people have been reaching out to may and saying, oh, by the way, we have this position open. If it doesn’t fit for you, do you know somebody else, which i found very interesting? And i have not been getting that from the other sites that have been using. So you’re finding that very interactive is that from lengthen your getting those those queers and i discovered on the facebook yet i’m starting to get my feel around their off from a business perspective, but definitely linked in has been a little bit more a two way street. I’ll call that. Okay, so it’s a compensate for the job sites, the bigger job sites you’re you’re spending more time on lincoln, but i noticed, but you’re still are using the big job sites, even though they’re not so valuable to you because you never know when the next opportunity comes by. You just never know, right? Paul, you should be a quality. You should be everywhere, right? That’s exactly what fuller and i have had discussions about is i want to be able to get myself out there and floral the opportunities that they’re there, as she said earlier, it may not be the thing that i want right now, but it may be that stepping stone to get me to where i want to get and leonora unlinked in how do you find that? The people who are who are contacting you, they’re making the first contact. So they just they saw your profile on lincoln? Yeah, what i’ve been doing has been going through the did you? Join the different groups and based on the different groups, people thinking, reaching out to me and said, oh, by the way, we saw your profile. Would you be interested in something like this? If you know somebody and i was like, i’ve got like, two or three of them, and i’m like, wow, schnoll that’s it kind of interesting. Okay, excellent. Leonora, you created that. You were open to it. You can imagine the people sitting home behind me. I don’t think yeah, those self defeating attitudes, right? Yeah, well, that’s that’s the whole point of people out there didn’t even go on lincoln, and you see what they’re not doing it. It’s. Interesting. Once you start learning and understanding the dynamics of what linked is linked and is you get to see well, people are not really maximizing it to what they should, and i’m willing to. And i’m really open to different ideas in different ways of finding that next step. Unfortunately, those some of those some of those bad attitudes come from the more the more deep troubles that you mentioned before paula. Like fear and and even depression. But you have to somehow do something. To break the side, you know, and i’m not i’m not pushing here, but this is where a coach can come in, and i could tell you that the people that i work with are they’re just clueless in some cases as to how they need to peel some things back some layers back to expose some issues so they can get through them and get on the other side of it. And it doesn’t mean working with somebody for one hundred hours. It’s sometimes one or two conversations make all the difference, and i think leonora that’s, why you’ve been successful because you truly were open toe listening. I find that so many people are so frustrated that they’re much more into the argument and the debate. Well, if you want to stay right and it’s working terrific. If it’s not working, then you need to listen. You know, it’s like me going to the doctor and him saying, take two aspirin and call me in the morning and me going home and going now i’m not gonna do anything about it. Well, then i have to be prepared to stay stuck. Leonora, how about let’s move off line? And goto riel face-to-face networking, how much of that are you doing and has much changed in the past month or so? What’s interesting is because of plankton, and they have these different social events. I’ve been going to a few of them. I mean, i’m going to be doing a lot more going forward, but i’ve just started getting involved, like like three or four of them, so they have live meetups, yeah, and based on the different from different functions, some of them are a couple hours and some of them are events where people do talk and have speeches and you get to socialize cocktail hours. Uh, and i find that to be helpful because at least then i’m just sitting and i’m talking to different people from different avenues that are coming by. And just last week, i met up with somebody that i met there, and we had a deeper conversation in regards to what i was interested in and and what she was interested in his well, it’s, more of a two way street. So you know anyone who could help each other out? That’s great, and you never know what that’s going to. Leave, of course, s o those meet ups come from the linked in groups. Is that right? Yeah, right. And they have different event. Could you just tell us some more networking? Well, what are some of the groups that you’ve joined? Are they are they non-profit groups or their job seekers groups? There are a lot of them i’ve done in the Job seekers 1 recruiting 1 because the police doing to fold hitting the recruiters that are getting the jobs from companies as well as other people who want to meet up with the recruiters. So it’s, a little bit of both. I’ve been doing a little bit of both. Okay on doll emanating from linked in this is over. Okay, so linked in is like to live meet ups and and those sound like they’re they’re getting promising because you plan to do more of them. Yes, i am. Okay, paula, anything you want to you want to add about thea the value of the face-to-face? Yes. I have a personal story to share. If i may, people know me and know that i believe in networking. I believe it been around it’s older than man and i think it’s effective, and i met with my primary care physician a couple of weeks before the holidays. I had to have a pre i had minor surgery and had to have a pre op physical, and i’m sitting across from him and he’s adding the data to the form and says, pull, i think we need a business meeting, and i think i must be dreaming and i said, okay, what would you like to meet about he’s? Just, you know, you’re always talking networking, i say yes, yes, that’s on that client and he said, you know, i need some marketing expertise, and he kind of laid out what he needed it for. And he said, you were my smartest patients, which i laughed that i know you must have a very small practice, and i said, you know, i can absolutely help you with that and he said, i’ve had a couple of marketing people and they get paid a lot of money for a whole year’s worth of work, and i really don’t see results, you know? I see how you are. What is this project you would do for me? And i said, absolutely i am very fortunate because of my career path, and certainly when i came into the business world in the late sixties, i went through a training program in retailing that was like getting your mba and i’m a generalist, and i’m a specialist, and i’m lucky to have that combination and i think that’s true for leonora, i think she’s been a generalist and a specialist and that’s why she can go into a for-profit or not for-profit environment and she could go into finance and or marketing for cosmetics or a service provider because she does have such breadth of experience. In any event, i wrote this doctor a proposal, and i realized, you know, i have so much more experience than i even think about it write a proposal about doing a marketing strategy using the proprietary database that i already own that forty years old and has millions of contacts and all kinds of sorts of information. Wait, we have just we have just a couple minutes, so i’m going i’m going toe ask you, teo, just stop the story, but i think the point of it is the right the value of just talking to people including your primary care physician and the people on amtrak and leonora meeting people in live meet ups, i mean, just getting out there as much as possible in exposing yourself, right, thanks. I’m not overlooking any possibility, right, including the online, which leonora is not finding all that valuable. But as you both have said, you just never know, and that seems to be sort of a recurring theme i guess that we’re hearing that i’m hearing in the different segments a cz we go month to month, you just don’t know. So you have to sort of you really do need to be everywhere. And this is a full time job for you, isn’t it? Leonora? Oh, it’s more than a full time job and i kind of feel like i’ve been like, you know, ten hours a day on just out there trying to connect in trying to find the right fit, okay? And are you are you focusing it all on a particular type of non-profit that you would like to be in that’s where i’m just trying to narrow it down, there’s a couple of different ones that i am interested in, i just haven’t found the right one because i do know what i need to dio is do that volunteering, and i don’t want to scatter myself all over the place. I want to find the right one that fits for me, so i’m still finding my way now. And where are you in the volunteering? You haven’t started that yet? I started a little bit at a dog shelter that i was interested in, but i’m not sure if i’m really liking this particular shelter, so also trying to branch out into i do love music, and there was something happening at the juilliard that i’m trying to get myself into. But, you know, we’ll see where it’s okay? And i would say the volunteering is is probably an excellent strategy for showing your interest in making that transition from financial services and two non-profit because you’re you’re devoting time. Um, paula, we have just thirty seconds, really just thirty seconds. Anything you wantto close with, keep on keeping on and keep the faith. Don’t get depressed. You can ladies thing. I’ll talk you out of it. Excellent, ladies, thank you very much. This is savvy strategies for your search we’ve been joined by leonora scala are non-profit job seeker and paula marks, search consultant and president of hyre resource is, and they’ll be back with us again in about four weeks. Roughly, ladies, thank you very much. You’re listening to the talking alternative network. Dahna this is tony martignetti aptly named host of tony martignetti non-profit radio big non-profit ideas for the other ninety five percent technology fund-raising compliance social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio friday’s one to two eastern on talking alternative broadcasting do you want to enhance your company’s web presence with an eye catching and unique website design? Would you like to incorporate professional video marketing or mobile marketing into your organization’s marketing campaign? Mission one on one media offers a unique marketing experience that will set you apart from your competitors, magnify your brand exposure and enhance your current marketing efforts. Their services include video production and editing, web design, graphic design photography, social media management and now introducing mobile market. Their motto is way. Do whatever it takes to make our clients happy contact them today. Admission one one media dot com. Hey, all you crazy listeners looking to boost your business, why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com welcome back to tony martignetti non-profit radio very shortly. I’ll be joined by scott koegler and we’ll be talking about winter active websites. What you need to know. Excuse me about interactive websites for your non-profit right now. Thirty two minutes after the hour. It’s time for tony’s take two. And this week i wantto tell you that itunes for the show is coming very, very shortly. Should be just a couple of a week or so. Maybe two weeks at the most. Been working on this for a few months, but it takes time to work through the itunes process and also work on our own internal process. Me and the people who helped me with the show to get the audio processed correctly and then uploaded toe itunes with the artwork and the the search engine tags and the description of the show and all that’s that’s required before you can have ah, credible presence on itunes. You could take a little peek if you like. At non-profit radio dot net that’s ah, my earl non-profit radio dot net. You’ll see a couple of episode’s up there now about six. They’re older ones, but, um it’s it’s ah. It’s a presence, and of course, once we get the process going that i just talked about, every new show will be added, then you’ll be able, tio, listen from there, but more importantly, you can subscribe, which means you get automated downloads and then you listen at your leisure anywhere on an ipad or on your computer on the net book or on your phone, anything that can listen to on mp three and it’s all automated for you, and also take a look at my blog’s, which is at m p g a d v dot com i have a post went up today called self beware of self serving objective reports. I got something recently from a company called wealth engine and you know, and you’ll see the details in the block, but essentially they, you know, they described their report as something that’s objective, but really, what they’re trying to do is get you to beam or engaged in prospect research, which will then lead you to be more likely to engage wealth engine for their prospect screening services. So i just think, you know, you always want to be careful of just looked with scrutiny. I guess at this so called objective reports and again there’s ah, maura, about that and today’s post on my blogged mpg a d v dot com scott kottler is with us. Scott, how you doing? I’m doing great. Hell, you. I’m doing terrific. Thank you. Glad to have you back. Scott is the editor of non-profit technology news he’s, the show’s tech contributor. And we’re going to talk about what i call winter active websites. What you need to know about about and to attain true interactivity for your website. So that your non-profit website winds scott what do we mean? What won’t you tell me what i mean when i say interactive active interactivity. It’s a good point, tony. A lot of traditional websites have always been pretty much like a newspaper. You look at it, you can read it to get information from it, but they didn’t traditionally always have ways for you to feed back now, over the last few years, with what’s been called web two point. Oh, that’s. Pretty much old hat by now, because almost everything is interactive. I mean, even, you know, talk about newspapers. Most newspapers now have an online presence. And you can then talk back to the newspapers. So, let’s, uh, before you go further let’s, let’s be able to message back to the website it’s, able to forward on information to your friends and other things like that that’s kind of the basics. Now, is that the essence of web two point? Oh, we have to be careful about george in jail. I don’t want to. I don’t want to slam you into jargon. Jail. What? What? What? What? Generally does web two point oh mean, well, that that’s a good point, web two point. Oh, generally means interactive website. Okay. And that was kind of a jumping off point and there’s, you know, there’s a course. Now we have three point. Oh, but we’ll leave that for another discussion. Okay, three point. Oh, maybe. All right, well, now you teased us what’s the basis what’s the basics of three point. Oh, three point oh, is intelligence behind the scenes it’s where information is pulled together and given meaning by something called semantics. You know, the language of language um, again and it’s a big topic. But it is out there and something that there’s. Okay, well, we’ll hit web three pointers sometime later this year on the show. We’re in two point. Oh, now we’re talking about interactivity for small and midsize non-profit websites, so drilling dahna labbate what? What does that start to mean? What does it look like for the small and midsize non-profit? Well, let’s, start with the fact that if there is a non-profit out there that does not currently have a website, you know they need to be first moving in that direction and getting website for those that do have websites they made very well be of the older style words it’s essentially a brochure, information about what they’re doing, and it may not be updated frequently. So the first step is to get to a point where the information’s current that it’s updated that it’s easily available, and then you add the interactivity to it and that’s kind of what i was talking about in terms of the reader, the visitor to the website, being able to take action, one of the most popular actions is the ability to have a button on there that says, hey, i like this particular article or like this idea and i want to share with my friends and that’s the the ones that you see most often are the facebook like buttons. The facebook share this button and the twitter tweet this but yeah, but even i see on websites, i think it’s usually green, but it’s a little symbol on it, says share, and it may have those links that that you’re describing in it, but you open up that window and there are dozens of different methods of sharing that particular page, right? There are all kinds of those things you called widgets and those there lots of those available and the ones that have the twenty different or thirty different conectiv ity functions in a box our kind of a way to cover all bases. The truth is that the most the majority of us participants are going to be there twittering or facebooking. Okay, okay, and so we’re moving away from, and maybe we should already have abandoned the static webb website that has, ah, home page that hardly ever changes or maybe never changes. We’re away from that exactly. The current wave, if you will, is to have something that combines but the essence of the block, which is a constantly changing a set of information, along with more information, all kinds of topics, so typically on the center section that has a set of articles in it and along the top of the sides of the bottom, you’ll have more static information or menus that will get you too, about us or contact sore our events or donate now, which is something we probably talk about. Yeah, we will get to the donate now button. Um but so if the if the website is really moving to the block, then ah, blog’s should be updated at least once a week, if not a little more frequently, right? Absolutely. The old adage is content is king and that always true nobody’s going to revisit the website if they believe that they already know everything that’s there. So you need to constantly refreshing provide new information for people onda reason for people to come back and and what about getting subscriptions to the block? I see that a lot and i know it’s on mine also, you know, subscribed to this block yes subscriptions khun b in coming a different bunch of different ways, one of them is the rs has, which is the really simple syndication, thank you, and that that shows up in in a somebody’s are ss display or ghoul reader or somewhere yahoo leader or something like that, and the other subscription, if it is typically than the email. So both of those are valid and that’s one way to keep updated and in a way of getting people to sort of follow your your block, i mean that’s, that’s equivalent to the like button on a facebook page. Sort of yeah, sort of it is it’s uh, it’s the in bound to the reader. So as a publisher of the website year than publishing an article that automatically gets sent to that leader it’s it’s, not similar to a like button in that it doesn’t go to the readers friends, which is really the essence like but, yes, someone just sent me today video that i didn’t have a chance to watch yet, but it’s a cnn report that was critical. I watched it, i read the read the caption i read enough to know that it’s ah was a cnn report that was critical of facebook in in what it shares when you click the like button on a on a on a page now that, again is ah whole other discussion that yeah, facebook is has been chided quite a bit for the fact that you know their business, they’re not just doing this because they like you. No, they are every time you taken action on facebook with click alike, or you make a post or you connect with the friend, will you look at an advertisement? They collected information? They use it in order to sell advertising on their site? Face it, they have to make money somewhere, and they’re making it by selling your profiles to advertisers so that those advertisers target you for the things that you’ve already said that you like at the next-gen charity conference a couple of months ago, i interviewed andrew noise and o y e s, and he is the communications director for facebook he’s in a facebook employee based in washington, d c so essentially he does the company’s lobbying on dh i think the company’s response to what we’re talking about would be in-kind there are very detailed privacy settings in facebook, and they find that a lot of users don’t. Avail themselves of all the all the detailed privacy protections that are that every member has and you just hit the nail on the head don’t either their detailed there are about twenty pages worth of settings that you need to go through in order to enable those and my complaint with that is that nobody does it. Yeah, it’s just too it’s, too complex. Nobody first of all even knows that they’re there. And secondly, if they go to that page and they see that they need teo make some decisions, they probably don’t quite understand all the decisions it’s so daunting don’t have that it’s useless. Okay? You think it’s that bad? All right? And you mentioned it being a business it’s even more of a business now, just within the past, what, ten days or so goldman sachs invested? What a billion dollars or half a billion dollars in facebook, eso that much more of this definitely business friends, that doesn’t mean that you can’t use it properly, but it’s it is. You have to realize that that it’s taking the information that you put there and it’s using it to its own advantage. Let’s talk a little more about the interactivity. And we do have a couple minutes before a break to talk about that donate. Now, button, what was your advice around that? Well, i think that don’t donate now button is great. I mean, it allows people to very quickly and easily just make a decision to donate money to a cause. Be quick about new enter either your paypal account or your your credit card account. It’s secure, easy, it’s quick, a good way to make decisions on to collect abila nations and non-profits consent that up without having tohave. Ah ah hold back end processing by using paypal that you just mentioned, right? Exactly falik probably the easiest, most widely known of that. And if it is really it’s dead simple. I mean, if you know how to set up a web page, which, well, it doesn’t take a whole lot of experience. Then you can probably put together donate now, but and there is an implication to the donate now button that i know a fair amount about for non-profits and that is that in a lot of states, roughly twenty two, that donate now button is considered a charitable solicitation. In the state so in those twenty two states, so you just want to be aware of that? Because that has implications for your having teo register with state authorities everywhere that the that the donate now button is considered a solicitation. So for instance, if you’re a pennsylvania charity and you have that donate now button on your website, you are deemed to be soliciting in a bunch of other states once that don’t hate now button goes live a zay said that has implications for for some legal compliance issues for non-profits filing information you need exactly yeah, usually with the state attorney general or the secretary of state, andi, i wrote a book on the subject for charities that wanted do the registrations themselves, and i will get myself a plug there’s information about that on my blogging mpg geever dot com what about you started to talk about the free and easy resource is in terms of papal? How about other, um, why don’t you just tease us with a couple of naming a couple of free resource is we just have a minute before the break and then we’ll flush them out after the break. Sure, i talked about newsletters, and i think one of our previous conversation and i set up websites to handle newsletters, and i said, i use a open source free resource to set up the website it’s called june latto j o m l a and it’s. A great way to set up a website is highly capable, doesn’t mean that it’s, that it’s absolutely dead simple, but it doesn’t require a person to be a programmer, which i’m not okay. That’s. Good. All right, well, we’ll talk a little more detail about juma and what it offers, and maybe some other free resource is after this break. This is tony martignetti non-profit radio, and i’m with scott koegler stay with us talking alternative radio, twenty four hours a day. Are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. I really need to take better care of myself. If only i had someone to help me with my lifestyle. I feel like giving up. Is this you mind over matter, health and fitness can help. If you’re expecting an epiphany, chances are it’s not happening. Mind over matter, health and fitness could help you get back on track or start a new life and fitness. Join joshua margolis, fitness expert two one two eight sixty five nine to nine xero. Or visit w w w died mind over matter. N y c dot com do you want to enhance your company’s web presence with an eye catching and unique website design? Would you like to incorporate professional video marketing mobile marketing into your organization’s marketing campaign? Mission one on one media offers a unique marketing experience that will set you apart from your competitors, magnify your brand exposure and enhance your current marketing effort. Their services include video production and editing, web design, graphic design photography, social media management and now introducing mobile marketing. Their motto is. We do whatever it takes to make our clients happy. Contact them today. Admission one one media dot com. Talking. Dahna hey, welcome back to tony martignetti non-profit radio with scott koegler shows tech contributor and we’re talking about winter active websites, and scott left us with an idea ah, platform that is free resource for building a website. Jundullah joo m l a scott. You want to share a little more about julia? You’re definitely juma is one of the class of content management systems otherwise called cms that is open source, that means, you know, they’re the program’s air created by enthusiastic people on there, they’re provided for free. So jim was by far not the only one there’s probably thirty of these things around, but it’s the one that seems to fit the way that i unable to build websites that provide easy interactivity, quick ability to update just a plethora of features. They have twenty in things like with things we’re talking about the hey pal plugin button donate now the share this button and little panel of thirty different icons and all kinds of other things even going as far as newsletter creators and templates, they’re all free, so it’s a great place to start. I always recommend that for customers that i’m that i’m setting. Up a website is that at jundullah dot com dot com okay, and you said there are a number of other ones that then this open source, how does that? I’ve always wondered, how does that work? How does it how is it successful that just people all over the world are contributing to something it’s an amazing thing? People typically have full time jobs that may be related to programming or or some kind of function, and they are enthusiastic about helping to develop a new program a platform and they do. And so juma has a worldwide it’s got enthusiasts literally every probably in every country, certainly in a lot of europe and the far east and the the application just came out with a new update. One point six, even though it’s one point six has been out for about five years, but it’s it’s just tremendously powerful and something that could easily ten years ago, you would have paid one hundred thousand dollars for oh really, you think? Is that robust it’s? Unbelievable! Absolutely. Are there other resource is that you can think of that are similar or that atleast in the free category that there would be valuable. Yeah, there are. I don’t have my off top my head because i think we spent so much of my time with humans, but they’re certainly our if you go, if you do a search for open source cms content management systems, you’ll come up with a list that is stunning, confusing. Okay, open source cms how about wordpress? That’s? A very popular one for blogging, isn’t it? Absolutely, and that you’re right started out as a blogging platform almost exclusively, it has grown by people providing also plug ins and modifications allot of which you’re free and is, uh, turns it into more of a website development system. It certainly is a cz, you know, probably i don’t know i can’t really speak to you directly, but i know a lot of my a lot of my friends use use that as the website platform as well. Yeah, i know it’s a very popular one, and i think there are hundreds of different formats they’re called themes that that you can use. I know mine is a wordpress blogged based on the thesis for matt, i think this’s theme, i think yeah, yeah, there are on similarly, for juma, there are thousands of things, some of which are free and some of which are paid and that’s how these people make their money, they will provide some number of free resource is and then if you want something a little bit extra or more complex, then they’ll charge for those, but we’re not talking about a lot of money. One of the most expensive themes that i use is forty dollars and forty dollars for how long? Forever essentially you sign up, you say i want to steam, you pay powerthru forty dollars and you get the code and lives on your sight forever. Excellent. Okay, scott and i just learned from our producer sam that the talking alternative website is a is a wordpress based site, so there’s i mean, and that has a player and so there’s enormous flexibility and all free unless maybe you buy some of this special add ons, but those air chief you’re saying they generally achieved. There are some that are more expensive if if anyone wants to see the juma example it’s, my website, my your company newsletter dot com is built on junior, and you’ll see it’s. Got, uh, sound players? It’s got video players. It’s got all kinds of different things. Kind of very capable, but they all are very capable. It’s a matter of which one you get used to. Okay, excellent free resource ideas, scott. Thank you very much. Thank you. That’s. All interactive web sites, good ideas. Go to the sites. Do that search that scott recommended. Thanks, scott, for being on the show, my pleasure will have again in three, four weeks or so. Next week we’re going to talk about branded best bets for branding and promoting your non-profit principal of the red rooster group, howard levy will be with me and he’s going to reveal how to identify, propagate and exploit. Yes, exploit is not a negative your organization’s brand how to figure out what that brand is and use it to maximum advantage that’s that’ll be my guest, howard levy. Next week you can keep up with what’s coming up always on tony martignetti non-profit radio. By signing up for our insider email alerts on our facebook page. Make sure your privacy settings air right before you click like, but go ahead and click like don’t let that dissuade. You thank you for those who have, i think, it’s, about one hundred fifteen, roughly people. Thank you, add your like vote if you are not among them, and become a fan of tony martignetti non-profit radio it’s, facebook, dot com and then the show name also want to thank my guests. Leonora scala are non-profit job seeker, and paula marks, our search consultant in the first segment of the show. Creative producer of tony martignetti non-profit radio is claire meyerhoff line producer and the owner of talking alternative broadcasting is san liebowitz, and our social media is expertly done by regina walton of organic social media. This is tony martignetti non-profit radio, always big non-profit ideas for the other ninety five percent. Join us next friday, one p, m eastern here on talking alternative broadcasting at talking alternative dot com. I didn’t think that shooting. Good ending. You’re listening to the talking, alternate network, waiting to get you thinking. Nothing. Cubine are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? 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