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Nonprofit Radio for August 24, 2018: Your Website Redesign & Overmarketing

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My Guests:

Oren Levine, Lisa Ghisolf, & Emily Patterson: Your Website Redesign
It’s your step-by-step guide to a website makeover. Let’s include gaining stakeholder support, managing contractors and using data to drive better engagement. Our panel from the Nonprofit Technology Conference is Oren Levine with International Center for Journalists; Lisa Ghisolf with GizmoCreative Factory; and Emily Patterson, founder of BeeMeasure.

 

 

Amy Sample Ward: Overmarketing
Amy Sample WardIt drives Amy Sample Ward bananas. Let’s talk through her issues and preventative measures. She’s our social media contributor and the CEO of NTEN, Nonprofit Technology Network.

 

 

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Oh, hi, hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent on your aptly named host. Oh, i’m glad you’re with me. I’d be thrown into a habit ood if you told me the dull idea that you missed today’s, show your website redesign it’s your step by step guide to a web site makeover let’s include gaining stakeholder support, managing contractors and using data to drive better engagement. Our panel from the non-profit technology conference is orin levine with international centre for journalists. Lisa gets off with gizmo creative factory and emily paterson, founder of be measure and over marketing it drives amy sample ward bananas let’s talk through her issues she’s, a social media contributor and the ceo of n ten non-profit technology network i told you to, i’m wagging my finger, responsive by pursuing full service fund-raising data driven and technology enabled tony dahna slash pursuing capital p well, you see piela is guiding you beyond the numbers. Weather cps dot com bye tello’s durney credit card processing into your passive revenue stream. Tony dahna slash tony tello’s on by text to give amglobal donations made easy text npr to four, four, four, nine, nine, nine here is your website, redesigned from non-profit technology conference. Welcome to tony martignetti non-profit radio coverage of eighteen ntcdinosaur non-profit technology conference. We’re hosted by the non-profit technology network, coming to you from new orleans in the convention center. This interview, like all our eighteen ntcdinosaur views, is sponsored by network for good, easy to use donor-centric software for non-profits, i guess now are orin levine, lisa gets off and emily patterson, or in his director of innovation at the international centre for journalists. Lisa is founder and creative director at gizmo creative factory, and emily patterson is founder. Be measured that’s b e like the insect welcome buy-in. Your seminar topic is gourmet taste on a pizza budget. Tackling a website, we design for small non-profits, and i noticed that in your session description, use the word small three times. That’s perfect for non-profit radio because our twelve thousand listeners are in small and midsize non-profits. So i don’t have to admonish you or remind you even taylor, your comments too small and midsize or no, i don’t, because it’s, you’re right, it’s in your dna, it’s in the dna of your workshop topic, anyway, get carried away. Personal. Okay. What what are the challenges? Let’s, start down there with emily on the far end? What are the challenges with website redesign? Hyre? Definitely, i compare website redesigns, teo doing laundry, at least at my house. Okay, that it’s something where it feels like you put all this work into it, and then when you’re done well, there’s a whole new basket of laundry, and you need to start all over again. Yes, it’s, a project that it could take over here and then it’s. You know, another year passes by and it’s, time to start redesigning your website all over again, because technology and trends change so frequently, something you have constantly have to keep up with. What do you part of what you described way? Have you done your workshop yet, or it’s coming? No it’s tomorrow at one thirty and that’s a preparation for you? Okay, she’s like a batting range, putting, putting green. I don’t know too much. I don’t be doing sports analogies that that was a mistake i don’t anything about. I don’t know anything about either of those sports, football or tennis, so okay, what do you need? What do you need to have in place? Could we start with you? Lisa, can you could you adjust that one? What do you need to let in place? But think about before you embark on hiring someone to do it or doing it in house? What do you need to think about? You really have to think about weirder site is now and if it’s working for you and if you comptel, if it’s working for you, since we generally have analytics, but also are you getting the results that you want out of it? Are your constituents getting what they need out of it all of that kind of thing? And then it’s just improving upon what you have if its content or design usability, all of those things, okay? Or you want to add wear at the pre stage now, exactly. And this is in some ways where the small comes in, because one of things your back of your mind is, is what resource is do you have realistically to approach the project, which will probably be less resource is than you would love to have? Especially if you know you’re looking at other websites and say, oh, i’d love to have a website like name your large corporation here and because you’re not small non-profit you can’t. And in addition to the questions, lisa was passing one of the question, in fact, you need to ask is, you know, why do i have a website at all? You know, it’s really gets down to what am i doing? I’m murcott what’s the purpose why do i want people to visit me in the web but who’s coming to visit? What do i want them to do when they get there? And by being really careful about asking those questions that helps you match what you could do there to the limited budget you’re going toe? How do you overcome this stick of the orange? How do you overcome not knowing what could do? It is not your site is not doing it now, but it could, but but you don’t know. What it could do because you’re not already exploiting that. How do you feel that gap, that knowledge gap? Well, it’s ah, sort of a balance between what what it’s already doing, what it could do and what you wanted to do. And a lot of what we talked about in our own organization was trying to distill down of all of our laundry list or went backto the laundry analogy, a laundry list, emily’s basket wish list of all the things you wanted to do or could do or might do an ideal world. It’s really important to try to focus down on a few very, very critical things that you want the website to do. Focus your efforts there that both helps focus the minds of the people who are responsible for the website and then focusing your budget on a realistic set of goals you can achieve. So you might brainstorm and then and then and then focus exactly two realities. Okay, okay. See about something else you pledged to cover in your workshop. Hold your feet to the fire. Think about who to hire. Whether you need is who wants to take this one first? Whether. Whether you need expertise, we don’t necessarily have to go in line. One, two, three, three, two, one, which i don’t i don’t like that, but we can now for now anyway. There’s soup for now, but i’ll bring it up if we keep up with us whether whether you should a lot of small orcs probably do need help, right, then we’re gonna need some technical help. This website project definitely on dh speaking as a designer and developer, generally i come in when they don’t have those resource is on staff, or if those people are overwhelmed and speaking to lauren’s point, sometimes you can brainstorm with those people and find out exactly new things that you may not be aware of ways that you can integrate databases better, etcetera on improving communication. So, you know, so much of it is just what you’re re sources are and what you’re willing to put forth. So you’re often in the role of having tio make the expectations fit the budget. Yes, we can’t do that yet. I know you would love to, but if you want to do these other things that you said were playing top three priorities. And we can’t do this. You can’t have six priorities. Yeah, i’m a big believer in phase development, so if you could do it in six months, then we’ll do it in six months when it’s more feasible. Okay, how do you, uh, how do you message that reduction down, too of reality when it when you’re talking to the ceo executive director? Oh, gosh, i mean, i basically put it the exact same way that we can do this in six months. We can still make it happen with the budget that you have, but if you want to put more towards that, then of course, we could make plenty of things happening now, so okay, so bring it down. Arika money. Yes. Way to spread it out. You can have it, but it’s gonna take longer. Okay? In fact, one of the things we talked about in the session is sort of tricks. I learned i was emily start going out orders don’t get going out at one point, i want i want to head over to emily because she’s really the expert on how to manage to ceo seo, i’d better let her speak for that. I’m not going sequence. I don’t want you to continue, okay? My my one question is that one of the now now a great host, it’s time for a break, pursuing their newest paper is pursuing e-giving outlook it’s a roundup of all the fund-raising data that you need, they took the latest fund-raising reports boiled them down to the essentials into a concise content paper, plus there’s a video archive of the weapon, or that they did around this whole subject. It’s, an ensemble piece, paper and webinar both on the listener landing page. Tony dahna slash pursuant capital p for please now, back to your website redesign say something talk emily yeah, it was like they had a message to you, ceo message manage expectations about the top level uh, so i think one of the things that people don’t realize, especially at the top level around website redesigns is just yeah, how much, how much work and how much? And thus time and money is involved, and i think having teo yeah, message and set expectations around that is a big challenge buy-in vices that i’ve worked and now in a zoo independent consultant, my point of contact is typically, you know, you’re marketing director or your communications person who have, who handles all of communications and all of fund-raising so kind of a mid level person and being able to work with them to help them set expectations with there with their boss around the web website, because i think a lot of a lot of executive directors, you know, they’re a little bit detached from the project and, you know, they’re looking online, and they’re seeing all of this awesome stuff that other organizations or, you know, even for-profit companies are able to dio and they don’t realize, you know how much time and money needs to go into that. I’m going to pick up on on emily’s point, that becoming the position of being the non-profit that’s working with cos, you know, we were designing the web site, and one of the things we try to make sure of is we knew internally in our own organization who who is responsible to make the final decision so that, you know, family’s talking the communications director, she needs to know that when the communications director says we’re not going to do this, then hearst boss is not going to come down two weeks later and say, well, actually, we are let’s keep that anyway, because that’s, how you lied to basically blowing your budget and changing your plans. So it’s, very important as an organization is a nonprofit taking on the project to be clear in advance. Who are the decision makers? Who are the real stakeholders, who is going to make the decisions and who needs to stay out of the way? That’s perfect. So who should be let’s? Go to you family? Who should be part of this design team? I mean, i think having one clear a person who is ultimately one person is in charge. Yes, having been in the position where three people are making the decision, you know that doesn’t really work. So ultimately one person has to have the final say. So we are we are not doing this, but i think lots of people should be involved and be able to have their input because you will otherwise get in this situation. Where oranges years, months later i don’t know. How’d we get this? Yes or no? You roll that definitely derail your project. If all of a sudden you had someone pop up and say hey, what happened? Teo x y z i thought we were doing this, and then as a consultant to be the person who says, oh, sorry, that’s not in the budget, i think it’s so we need to think through in the beginning stages, who are the stakeholders? So but with the web, but at our website affects everybody. Lisa, how do we decide whose we can’t have too many people in the process? I already said that how do we decide who should be part of this process and who should be sidelined? A big part of that for me is design theory. Tio it’s basically starting off with talking to all of the people who are going to be using the site. So if it’s one person from the board, one person from the staff, one actual end user, et cetera, and they don’t necessarily have to be people who are involved in the decision making part of it. But fighting out how they actually use the site and how they would like to use the site and how it all fits into the overall organization makes a huge difference in the end result and how successful it is, okay or anything you want to add to this? Yeah. And that’s another reason why inside the organisation it helps to have somebody you can sort of manage some of those relationships internally in some ways be a bridge between the organization and the external party. I in some ways fulfill that role in my organization. I’m not responsible for the site, partially because i have experiences a web product manager, i’m ableto some ways mediate, i suppose, between some of the internal forces intentions and our external external vendors, and that makes life easier for them because they have fewer people to talk to, and we’re clear decision making it makes life easier for us and that we’re able to resolve some of our issues ideally before we start having to pay for it’s going to more detail on this, managing the contractors or contractor whatever that is doing the process. Emily, you’ve got something you want. I was going to say that i think having your communications director or someone at that level lead the project is a good call because they’re in a role where they khun both understand more closely, like the technical side of what we’ll need to go into this because they’re close enough. To the project, where they might be in a role where they’re updating the website. But then there also. Removed a little bit from it and more into the business side of things where they can understand the bigger picture and the business decisions and the important role that stakeholders play. Where i think if you put the website in the i t department and have that management come from that side, they might spend more time kind of focused on how is everything working exactly and ignore the business side of war on the into the code? Okay, okay, let’s, let’s talk more about managing the contract with doing this project for us out. How do you? How do you like to be managed? I don’t like to be managed, but well, essentially the biggest thing is always communication on both ends of it and setting expectations. Some people love to talk only via email, some are i need to get on the phone with you to make you understand this and it’s an inter generational thing, it’s just it’s. Everybody certainly has different feelings on that bye, setting up expectations of how often we’re going to talk, how we’re going to talk, how we’re going to be managing all of these assets, all of these things that makes things so much easier down the line, and you don’t have developers who disappear or gaps in knowledge where well, we have no idea where we’re hosted right now, which is a huge deal, because so many people don’t really know all their passwords and everything. So let’s, let’s move to something else that you were are going to cover tomorrow. Use of data, you said data tio dr better flew and better engagement. Who’s the everybody plays family, right? Emily, you’re got two thumbs pointing to you. Yes. Yeah. That’s. The data portion of it is really my specialty. Okay, so we’re going to talk a little bit about what the stakeholder they wrote to me in for the stakeholder section because i had had this other presentation that oren saw where it was about using data to kind of manage people’s personalities, but definitely needed to manage personnel. That was that was different. There was somewhere else. Yeah. Is that another? Another kind of interested? Okay, about how you can take the day that you collect and then use it. Tio appears the different sort of questions and issues that pop with your different stakeholders, but definitely before you embark on your redesigned some suggestions about, you know what sorts of data people should look at, a lot of it depends on what sorts of issues pop up with your various people who are involved. I really kind of feel like there’s kind of three basic types of issues that it will happen, you know, there’s the sort of person who doesn’t you might have it from your executive director or from another person, your organization, they don’t necessarily want to spend any money, so helping to make the case that we need to make this investment and we need to invest in better technology, you can use your your google analytics user testing surveys a variety of different things to get a good picture of what’s going on with your audience because who’s using your website is not necessarily reflecting the needs of the person using your website isn’t reflecting. You know the needs of the people in your audience, they’re not in your office, they’re not the same. Okay, what else about data? I’m so you also get the person who is has all the fun ideas, maybe, you know, reads a lot of things. Online about the latest trends, and we need to have this widget and that widget and helping them get a good perspective on, you know, what’s really going on with our users where we really having problems with our site right now that definitely need to be fixed in the in the redesign, you can use google analytics things like back-up they have a funnel feature to see you. Nowhere in your process is people you’re losing people dropping out, leaving your side, and then i love surveys and user testing as a way to hear from riel people how frustrating it is for them to use certain functions on your website. So who would you send those surveys to? Is that that cut across all your constituents metoo donors, board members, people who are engaged, engaged with your programs, receiving your service is all those people get survey like that? It depends. I’ve done ones on the website, which i think are nice. Google has ah, very low cost pop up sort of survey you may have seen them before that you can answer a couple questions, and then there’s typically kind of an open end response, which is a great source for people’s france. Ok, things are kind of questions. Do we ask? You can certainly ask about user rolls if you want. If it’s important for you and your your website to understand who’s used what constituency you would word it this way, but what constituency they fit into. We’re delivering services, etcetera. Okay. What? What else do you want to find out? That’s? Fine, but you could totally keep it super simple. And just as something like, you know, what brings you to the site today? Are you satisfied with your experience? If not, you know what recommendations do you have for us? Those three questions? I think we’ll get you a good picture of what’s going on. I mean, i’ve had guests on who say the best survey is, like, five fewer questions. Oh, yeah, definitely. Okay, so short is not problematic. It all it’s preferred? Yeah, especially if you you know, you’re kind of you’re popping up at them. They’re coming to your sight because they’re trying to do something else. So you want to keep the survey short because you’re kind of interrupting their experience? What else can wait? Talk about around this? You’re going, you’re going to feel ninety minutes tomorrow. Well, let me add another more point about data again. I’m coming at this from persuaded emily. So i thought the data when emily stop, okay or you can talk about data. Whenever we took a breath, i thought that was the end of the day that i could talk for days about data e talking about okay, just the one small point i wanted to make again back to managing expectations, it’s away to also manage expectations your stakeholders had about people who are wedded to. We’ve always had this section on the website i love this information is valuable and it’s useful to be able to go to analytic state and say twenty, people visited this page in the last five years. We don’t need it. Okay? Spell, myth it’s also a legacy pages that people are tied to strongly, but nobody else cares it’s also testing out processes to like, how long does it take someone to actually make a donation or to find the volunteer form or something like that? Does it take to long for them to get there and they get tired of it? And they just leave, or does the executive director have an idea that they love this particular feature, but no one’s clicking on it or they wantto accident actually everyone’s clicking on it. And we don’t know that unless we actually get true user data, so it helps it. A lot of scenarios are based in reality. You know, the numbers no like yeah. All right. Uh, okay, so we still have you just took it five or six minutes together. What else can we talk about on this topic website? Redesigned. You promised a step by step guide. We missed any step. Well, there’s, plenty of stuff. Cemetery. Alright, so name some names, something we haven’t talked about it content auditing of your current site. So actually, i’m going to cut you off there, like three or four sessions ago, we talked about content, name another one and another step way of linking on it that we haven’t talked a lot of sessions, police about post launch care and the whole yeah, because to me kind of the laundry analogy to but to me, a website is a living, breathing thing. And just because you’re done with it, because it launched does not mean that it is done. You need to keep feeding that for google to pay attention to and for your users to pay attention to. You also need to be aware of the ongoing costs of maintaining the site and keeping it secure. Ilsen and already you have a laundry. Now you wanna bring laundry and maybe a lot of what you want. I’m thinking more about sort of laundry all of a sudden, you know, chris created out of no where in your hamper, because what happens is part of the consequence. If you’ve been really successful, i think in managing expectations and limiting the scope of your redesign and coming up with a very clean site, that means there are going to be items that fell off the must have list that are now on the might have list or nice to have list, but after launch that’s an opportunity to sort of incrementally add in some of the things you may have wanted to do earlier as budget becomes available. That’s part of what lisa was saying about it’s, an ongoing project not only maintenance but ongoing improvement i remember, but i used to work at a large non-profit before people with sort of a background in your television program, you would say that keep iooking cleanse the website done, and i think least i mentioned at the beginning of our talk it’s never done that’s an ongoing lisa, do you see? Oh, our emily also commonalities around things that people want but don’t really need or, you know, durney generalities about things that they say is a top priority, but really it’s, not any any generalizations you could make around that. How about home paint sliders? I was just thinking that way, but everybody loves big sliders, right? No one clicks on them. They really don’t know. They don’t stop it to go back. So many guys attract many home page sliders. Yes, they get teo slide too, i think. Yeah, they and then they go to what they really want. Okay, i think people, maybe this is at least as different impressions. But i think there’s just too much emphasis and too many politics around the home page and what goes on on the home page because most sites people are coming in sideways, you get a lot of people coming in. From search, especially if your sight is well designed and has, you know, all the ceo best practices. People will come in to your bog post or to your content pages, and they’ll never see your home page. And so in projects i’ve been involved with, the home page gets very political and can stall things. Okay, that’s, old thinking that everybody’s coming directly to our our main, our main domain. And everybody wants a piece of it. Yes, there’s a lot of fighting about. Okay, so you are generalizing about okay, george, as i was going to bring this up before, but yeah. There’s a lot of oh, you know, my department needs to go on the home page. This is very important. Very important to this organization. All right, all right. What else could we were going to flush out? A little bit more? Got another couple minutes left. What one thing is, i was going to advise i came up with a bunch of sort of tips and tricks. If you’re inside the organizations that have ways too, to keep your stakeholders, i was going to use the word under control. But that’s a bit of a loaded term, but back to the prioritization, you know, prioritization is really critical, you know, making those choices about what you want to do and there’s been lots of cases in several projects i’ve worked on when you know your stakeholders might have a long list of things they want to do. And as somebody who’s running a project it’s really important to learn how to say pick one really focuses the mind i sway for, you’re not going to need that. That sort of thing to really help helps sort of focus the issue. Everybody gets one right, you could. You could name as many as you like, but you’re gonna get one priority. Okay, okay, yeah buy-in talking to clients. I used to say to people, you know, we can do this, you know, or we could do this and that response, wass, what can we do both. So i have learned to rephrase it and say, here are three options, pick one, okay. We asked what you, uh so what do you love about the work that you do? You know, organizations i work within cos they’re so wide ranging that it always amazes me what you can learn, what you can pick up and all of the commonalities of them too, you know, there there’s so many things that they’re all trying to get across, even if they’re a tiny little organization. So it’s, um, and making a difference with it with the actual and product from what they can about you are what you love about this work. I think what’s really interesting about the work is one year’s going setting off on a website redesign you think you’re doing a technology project, and it almost inevitably ends up being a management project because i think we’ve alluded to it before that the company’s your organization’s website is really related to how it’s organised how the organization works and you end up sometimes having more conversations about how the organization works and how we’re running on what our strategies then, about technology, about the actual some introspection. Okay, emily, i’m gonna give you ten or fifteen seconds. What do you like? What you love about this work your work about the work that i d’oh. I mean, i like that it’s always changing. I specialize in data stuff and it’s a field that’s constantly evolving. So i like that aspect of being able teo, keep up on it and always be just like our websites. Yeah, conley evolving. Always changing. Never finished. All right, they’re orin levine, director of innovation at the international centre for journalists. Lisa lisa it’s. A guess off. Yeah. Sounder and creative. Director of gizmo creative factory and emily paterson, founder of be measured. Thanks so much for being with us. I think this interview like all of them here it eighteen ntc sponsored by network for good, easy to use dorner management and fund-raising software for non-profits. Thanks so much for being with non-profit video coverage of the twenty eighteen non-profit technology conference. We need to take a break. Wagner. Cps for pete’s sake, talk to you. Eat huge tomb. You know the man. You heard him on our four hundred show. Did he sound high pressure to you? Of course not. He sounded like the gentleman that he is gentlemanly and professional. Check out the farm of course. Got to do your due diligence. Do your research weinger cps dot com then pick up the phone. Talk to you, wagner, cpas dot com then moved to real life now tony steak too it’s finger wagging time. I want you to plan ahead so that you make time don’t just look for it try to find it. You make time for yourself yourself over labor day weekend time alone, its restorative you heard last week steve rio talk about thie the benefits throughout your day of of mindfulness and presence, and even maybe ah meditation for a couple of minutes. I mean, they do virtual meditations of bright webb, he said, every day for five minutes, take time for yourself. Make time for yourself over labor day weekend, even if even if part of it is a nap. It’s restorative, you’re in e-giving profession you give you give, you have to be a little selfish and take make that time for yourself wagging my finger and there’s a little bit more on that in the video at tony martignetti dot com what a pleasure to have amy sample ward back. She is our social media contributor. Ceo of intend the non-profit technology network her most recent court third book, social change, anytime everywhere about online multi-channel engagement she’s at amy, sample board, dot or ge and at amy rs ward. Welcome back, amy. I think having me back, it’s always a pleasure. You’re always you’re always welcome back. This shouldn’t be a surprise. Should be a surprise to you. We always work well, i hope that you’ll let me know if i get cut from the roster will stop taking your calls. Know that we’ll have to wait on the phone. I’ll call in with a different say. I have a question to make up a different name. All right. Um, we’re talking about over marketing over marketing. This is a, uh, a bothersome thing for you. Yeah, yeah. I mean, i think it’s probably bothersome to everyone. That’s. Why it’s not successful? Yeah, it’s. In the long run, it annoys people and they turn off. Okay, i think that’s true. You know, maybe we’ll look att cem symptoms of over marketing so that you can do some self assessment. I think it’s it’s, probably one of these things is much easier to see in other people which may be coming totally right. I think it’s definitely hard to self diagnose your organization as an over marketer and instead very easy to look at other communications, other websites, what have you and feel like? Oh my gosh. You know and just to be clear, when i say over market and maybe this is a point of clarification between the two of us, i am curious how you define it. But for me, over marketing is when you market everything equally instead of choosing as an organization what your priorities are. Okay, so it seems very scattershot the marketing then from that those kinds of organizations very scattershot, everything is equally urgent. Everything is equal, equally impactful. Everything is, you know equally the thing that you want people to do right, then yeah. Okay, interesting might might my sense of it is it’s it’s i’m more looking at the frequency you know, if i get too many emails too many if i see your twitter you know, blowing up my twitter stream you know, i see i see too much from you it’s it’s too much it well in however, you define the time but e i’m seeing too much, um, well, and i think that that frequency piece could is, you know, one of the ways that over marketing manifest, because you could also say that it, um, you know, separate from frequency, it could just be type it could be that you are just like your web site is, you can’t even navigate it because every single thing has to have its own space on your home page that’s the call to action and whatever, you know, there’s different ways that it might manifest, but frequency certainly is a big one. Ok? And christie’s bleed over. I mean, you know, if your if your website has everything is an equally high priority, then that’s the trouble you were, you know, that’s, the trouble that you’re that bothers you the most is that every everything is urgent going on and everything has a page, every page is called action. You know, his first came to me as an idea because someone sent me an email with i printed it. It’s literally the the email signature is a half a page and i did not printed in eighteen point five i put it in twelve point fund. A very reasonable size. I’m this person’s email signature is a half takes up a half a page, right? I’m sure that the emails they’re sending two people are, you know, a very reasonable, like hi, tony, and then a couple sentences and thanks so much. And yet their signature is three times that. Yeah, yeah. Or more. It’s, you know, there’s itt’s. Well, i gave it away. It’s a he you know, it’s it’s it’s filled up with i mean there’s like zoho linked in you are el there’s a well there’s there’s web sites. There’s a you are elves, but then they’re not linked. And then separately there’s www the length number one w w was like number two and number three and there’s the mailing address and there’s. Ah, fax number off a twenty eighteen a fax number on then there’s and then there’s some congratulate, you know, self promotion stuff about anniversaries. How long he’s been in different lines of business and it’s it’s a half a page. So that’s what? Put this on my radar? You know, i guess i’ve subconsciously i’ve probably been thinking noticed it certainly, but tio got into my consciousness and i asked you about it and you said, whoa drives me crazy. So so here we are here we are. I’m just commiserating in the things that drives, but it’s for a good purpose, we’re helping where i’m not complained, my larry david, i’m not i’m not complaining, i’m helping, but, you know, what’s so interesting to me about that, like, the starting place where this conversation is that so many organizations, i don’t think, ever think about the signature line of there down both from the perspective that that, uh, i mean, that’s, you know, hundreds if you count all of your different staff, hundreds of messages a day to community members that could be reinforcing your organization’s brand or voice or mission having a standard, you know, signature block for everyone in your staff that, you know, great, everybody has the right information there, we probably don’t need to list our fax machine, you know, for all of those things because i see so many times where you know, one person, one organization writes at one way another person you can’t they don’t have a signature block, all you see is like, thanks, amy and me, but who? Are you, you know, co-branded spectrum that’s a missed place for just reinforcing the brand of the organization, but so few organizations know that you’re their signature block is kind of a passive called toe action space. Um, and at intend, we test that and we have a we use our goal for non-profits account, and that allows us if anyone listening uses the google suite for your organizations, you have, you know, females, you know, you could just administer as an organization what everyone’s you could add, like a call to action at the bottom of of the signature, and you don’t have to worry that some staff forgot to put it in, like, you could just administer that, and it is immediately in place for all of your emails, and we change that regularly, but we also track that and, you know, there are people that click on that signature link where we’re promoting that and you see and actually click through and register. So it is a place to call people to action. It is not necessarily a place to successfully call them toe action with eighteen different things that you’re saying, you know, it needs to just be one and have it be something that’s actually relevant to why you’re emailing people vs maybe, you know, links all of these different awards and promotions. You actually test different signatures. Yeah. Okay. Okay. Eminently doable. Eminently testable. You know us, we test everything. Okay. That’s, you technology network? Yes. Bonem all right. So let’s, let’s encourage some self assessment. We just have about a minute or so before before taking the first break. Um, i thought of i thought of some symptoms that you might that that that maybe hitting you in the face if you’re if your engagement numbers are declining, if you’re if you’re of actual follower numbers or connections, if that’s, you know, if people are dropping off that way, so i thought of either one of those, you know, people might still be following you, but they’re not engaging that’s, that’s bad or they might just stop following you or being connected. No thing can in fact, tonight, adam a nuance to those numbers. Certainly it’s healthy to have people stop following you on twitter or toe unsubscribes miree male because it means people are reading it and it no longer, you know the priority in their life, it’s not the topic that they care about it’s. Fine, you don’t need to feel bad of someone on subscribe to the newsletter but that’s the point you’re making tony is that if you are getting in ten people unsubscribes sections one new person subscribing then your ratio is a little off you want tohave, you know more people continuing to subscribe. Then you have a fall back off. Thank you for refining my point. Thank you. I mean, i mean that generally we gotta take a break. Take a break. Tell us enough with the talis moughniyah. Lt’s you’ve heard them. You’ve heard them from charities that referred companies for credit card processing and, of course, those charities air getting that revenue each month that long tail you’ve heard the talis moughniyah, lt’s from companies who are using tello’s for credit card processing. I bet you could use more revenue. Tell us long stream of revenue. You know how this works? You refer cos they take on tell owes you the non-profit get fifty percent of the revenue from those fees. Watch the video at tony dot m a slash tony. Tell us now. Back to amy sample board. Thank you for that indulgence. Yes. All right. So, indeed, big numbers, you know, that’s bad and unsustainable. You know, you’ve got your tenant followers a day and one new follower, your that’s that’s, not sustainable. Um, let’s. See, um, if you i thought you know how about reading your own stuff reading your own to spend a little time romping through your own, you know, your own twitter stream your own instagram, facebook, these things boring you your own website, have you read? Have you read the last a couple of weeks of content on your website? A few if you have something that’s regularly updated that that often does it bore you? I would say that’s a bad somebody i think what’s interesting about that suggestion and that so many people we’ll overlook is that we, of course i have read all of it listed it, right? So the idea that we would go back and look at it feels like some time wasted because, of course we wrote those tweets. Are we, you know, posted those pictures? Never, but the value in what you’re suggesting is not look at any of those. Single post it’s look your feed without looking at your whole timeline or whatever, right? Like, just look at for twitter, profile and all the content in order that’s been posted or your instagram profile or your website, because that’s where you can really start to see from your followers perspective or your community’s perspective. Whoa, you know, this is this is what it felt like, or this is what it sounded like. I think that’s something we don’t do often enough it’s organizations because we don’t feel like we need to, because we’ve already reviewed all that content when we posted it individually. Yeah, we wrote it ourselves see, this is this is why you’re an author, co author of two books, and i’ve never written a book because you you put a finer point on it. No, i’m the shallow guy, i got this idea and then you refine it, give it depth and meaning and eso like on the comic book writer, and you’re the you’re the writer of books that actually get published by, you know, by well known publishing companies. Yeah, but i haven’t even done one of those yet. Yeah, ok. Er and you just and i’ve been thinking about it, and you just heard it. And you you put you put, you add depth and, uh, greater meaning to it. So thank you. What a team. You know, good teamwork. Yeah, work. If i didn’t have this show, you could because, you know, i don’t think you need me to get started, but i need you to add the depth and the color enough beating myself up. Okay. Um, no. I’m having fun doing it. So what are you? Nobody. Nobody listens to this show anyway, so nobody here’s the nobody here is the self loathing. Oh, that’s not true. Thousands of people listening. Yes. Don’t remind everybody said you have more in your list in this moment. Don’t remind me more of my list more my list. What of these of these things? I have more. I have things on my list. I can add, um, i have one more staff complaints if the staff, if the staff is feeling that their content is you know, however, they describe stale o r, you know, repetitive. You want to pay a lot of attention to that because they’re the ones producing the content. So if staff or if you’re hearing from staff, i think that’s a bad sign, what do you what do you have totally eye? You know, now i feel obligated to add depth and color all of your suggestions, but the piece that i would add there is i feel like it’s, not just staff saying that it’s repetitive, but the conversations that you might over here amongst your staff that are kind of like a warning sign warning flag that you’re maybe doing over marketing is when people are saying, you know, i’m marketing this in someone else’s say, no, the postcards you know, went out yesterday for this someone else, eh? Zoho on twitter were saying that you have people, you know, you’re cross team isn’t talking about the same thing, then you’re probably doing, you know, equal parts promotion of five different things at once and that just naturally not going to be a successful your community members can’t take in five different request to do something that are different and actually do them all for you. Very bad sign if there’s conflicting messages across your across your team, i thought it was this i thought this was the priority, right? Okay, what else? What else do you have on your symptom symptom list? Well, i don’t have as many symptoms. I have a list that’s, more like things that you khun d’oh. Okay, um, yeah, okay, we could switch over there. I’m game for some guests. I would say you’re not a baby, we can talk about a few things underneath is i really liked the idea for organizations, you know, of course, we all know that we should have, like, a content calendar and marketing plan and all of these things. But the reality is i’m going toe just operate within reality that we don’t have those things or we have them and they’re not updated or or or whatever. So instead of saying, oh, just go finish off that editorial calendar that you should have instead of that recommendation, i’d say just pick a team. It could be every month it could be based on certain weeks that, you know, we’re leading up to events, whatever. And having a team i think, really helps people across the organization, you know, in whichever team there in know that they can still talk about their team. Or their program or their service. But do it in a way that still aligned and advancing whatever over our james focus organizationally needs to be the priority. So it maybe we can use in ten for an example. Course i could speak to that, so we might say, ok, this month’s needs to be focused on the ntc, but we still have membership campaigns that happened, we still have course promotions that need to happen, you know, where there’s still all this other work, but we don’t need to be saying register for the nbc become a member. Sign up for this course that’s happening next week, you know, apply for this program because that’s not going that’s, where we get into the half a page email signature, you know, someone said saint arthur, steam is auntie si lets people say culwell instead of just talking about membership, i’ll talk about how members engaged at the ntc instead of just talking about, of course, next week, i’ll say this course has a similar topic at the mtc, and this is a way for you to continue your learning. You know, it just gives people more oven umbrella that they can talk about their programs while still staying. Kind of on message. Okay, yeah. I can i can i can toss out one for recommendation, and that is to put yourself on your own lists, make sure that you are seeding yourself so that you’re seeing the feed, the posts, hearing the podcast, whatever it is the same way, same frequency as everybody else. Yeah, and then had a way to do that. It’s not just getting your own organizations emails, because to your point, there are lots of different channels were using in ten does this and i’ve talked to a number of our other organizations who do this, too, whether you use black, which is kind of an internal messaging tool, or you have an internet or whatever tool you’re using for kind of internal content and conversation. Most of those tools there’s probably a way where you can have your organization’s account, your twitter account, instagram show up in there and that way you have essentially, you know, one channel in slack or whatever you used that just is showing all of your tweets, so not only can you see when a tweet has gone out, but what it was about, and then you can very easily scroll through and say oh, my gosh, way! Look at what we have been saying or what we haven’t been saying or whatever on dh you don’t have to say, okay, now everyone on staff has to create a twitter account and go follow the organization and check it every day. You can just pull it into a central system so everyone can see it. I see. Excellent. Okay, okay. She’s, the co author times two. Amazing. All right, let’s, take another break. Okay, let me take a break text to give you’ll get more revenue because text to give makes e-giving easy for your donors. If your donors can send a text message, they could make a donation to u not only simple also affordable and secure the way to get more info and to claim your special listener offer you text npr two, four, four, four, nine nine nine couldn’t be any simpler. Npr. Four, four, four, nine, nine, nine we’ve got about six more minutes for over marketing with amy um, we run really medicine, okay? Please go ahead. So this suggestion is coming from a place where at and ten, we have definitely seen return on the work, but also in recognition that if you’re if you’re organization is suffering from over marketing, you’re already putting in the time to do a bunch of work so let’s just move that work to something else, and that is the idea of promo, okay, it’s, not just for your big annual fundraiser or, you know, once a year event for anything programs for things that are year round, even creating again, you’re already doing this work because you’re already over marketing, so instead of putting it all out as an organization, all the work you did to come up with those tweets or those block post or whatever put them into, you know, a a shared document or a wiki or google doc or whatever, and instead of sharing them on your own feed, share them with community members that can that are interested in that that maybe participate in that program before whatever that they want to be out in the community scene is talking about your work and promoting it and it’s still getting out there. People are still hearing about your programs, but you aren’t saying okay, well, our twitter feed today is going to have to cover all ten of these topics you say today we’re covering this topic, but we know that we’ve supported community members and they have access to these promo kits. Tio help us spread the word excellent using yes using your most dedicated constituents, friends, followers sort of a back channel way of getting them to help you promote board members boardmember could be idea for that, right? Okay, are for sure, all right, i’m going to get one out because i know you’re going to say it, i’m gonna get out first, okay? If you feel you’re over marketing on promoting your own work, share the work of others instead. So the obvious, you know, sharing on facebook, facebook shares, they’re so they’re so rare. Now facebook shares please share other people’s content obviously twitter, the re tweets on twitter or you go or spend that time going out and finding, you know, curating the content of others and sharing that because, you know, it’s relevant to your community. I know you’re going to say that yes, well and i think something to remember to when when you’re thinking about content and mixing it up so that it isn’t just you talking. About the thing that you want people to do over and over, another place where you could look to content in addition to sharing, of course, you know that i’m always going to say, share other people’s work and rise up the community is just as you are doing, too be the one that reminds your community that they can take a break, that they can have fun, that the world is really hard, it feels right now, and so much is going on, and we’re always asking our community to take action to support us, whether it’s fund-raising or advocacy or local actions. But maybe you are also building community and building trust with them by being the voice that says, you know, we hope that you take a saturday off and just be with your family or go to the zoo her, you know, go for a hike and and you aren’t always calling them toe action that you’re also treating them as full people that need to take a break and be healthy too. Yeah, that space space critical. We had steve rio on last week talking a lot about that he’s. Interesting do you know, do you know steve rio, bright webb? I don’t know. And i know i heard he’s, based in vancouver. Andi has twenty five employees. Maybe that includes contractors, but they’re all over north america. Very interesting. Okay. Um, they do. They have. They have virtual meditations. You probably heard me or not. Uh, not not mandatory optional, but they do a forty five minute virtual meditation every day a couple times a week. Sorry. Three times, three times a week? Um, yeah, i think yeah. Mindfulness, you know, presence. Oh, and, you know, there’s there’s research that shows that that that helps you be be more efficient in your in your workday. Um, every sample would really have, like, two minutes left. Um, you have another. You wantto recommend something else. If you feel you’re over marketing, do you have another recommendation? While the other piece that i was going to suggest is kind of the office that and that is just in case there are listeners who are, like, no, our problem is that we never marketed anything we never, you know, actually promote ourselves because it’s all you know, maybe they’re your web site is is just kind of content, because your programs or your round and you don’t feel like you have timely things, so if somehow you are on the opposite end of the conversation and feel like you need more help finding ways teo to market, i would say, just look through whether that’s, your social media accounts, your website, whatever and look for those empty spaces places that i think organizations could really take advantages putting in in their twitter bio or their instagram bio, or whatever that you know, a girl that shows up right there and the short kind of narrative box you have to write something, put what feels more like a timely kind of a call to action or reference a campaign that you’re running or whatever that is, and put a girl in there that doesn’t just go to your home page, same with your email signature. Look for those empty spaces where you can make it feel more timely instead of just the permanent kind of here’s our home page here’s, what we do here is our mission statement she’s amy sample ward she’s the author i’m not you’ll find her at, you’ll find her and amy sample ward. Dot or go! And also you should be following the woman for god’s sake, twitter is so much wisdom coming follow-up for god’s sake that’s the end of it just for pizza. Just follow at amy rs ward. Thank you, amy. Thank you, tony. My pleasure always next week. Maria semple returns with real estate for prospect research. If you missed any part of today’s show i deceit, you find it on tony martignetti dot com. We are sponsored by pursuant online tools for small and midsize non-profits data driven and technology enabled tony dahna slash pursuing wagner, cps, guiding you beyond the numbers wagner, cps dot com by telus credit card and payment processing your passive revenue stream tony dahna may slash tony tell us and by text to give mobile donations made easy text npr to four, four, four nine nine, nine a creative producers clam meyerhoff sam liebowitz is the line producer shows social media is by susan chavez. Mark silverman is our web guy and this music is by scott stein of brooklyn. You with me next week for non-profit radio big non-profit ideas for the other ninety five percent go out and be great. You’re listening to the talking alternative network to get you thinking. E-giving cubine you’re listening to the talking alternative network, are you stuck in a rut? Negative thoughts, feelings and conversations got you down? Hi, i’m nor in sometime, potentially, ater tune in every tuesday at nine to ten p m eastern time and listen for new ideas on my show. Yawned potential. Live life your way on talk radio dot n y c buy-in. Hey, all you crazy listeners looking to boost your business, why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com. Yeah. Are you into comics, movies and pop culture at large? What about music and tv, then you’re in for a treat. This is michael dole. Check your host on talking alternative dot com. I’ve been professionally writing comic books, screenplays and music articles from fifteen years. Catch my show secrets of the sire at its new prime time slot. Wednesdays, eight p m eastern time, and get the inside scoop on the pop culture universe you love to talk about. For more info, go to secrets of the sire dot com hyre. You’re listening to talking on turn their network at www. 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Nonprofit Radio for June 15, 2018: Avoid Website Ageism & Grants For Newbies

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Jessica Meister, Matt Dragon & Justin Greeves: Avoid Website Ageism
How do you design your site to meet the needs of those 65 and over? What about testing with seniors, and accessibility requirements for federally-funded nonprofits? Our panel answers it all. They’re Jessica Meister with Oral Health America; Matt Dragon from Charity Navigator; and Justin Greeves at Porter Novelli. (Recorded at the Nonprofit Technology Conference)

 

 

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Janice Chan & Danielle Faulkner: Grants For Newbies
Janice Chan and Danielle Faulkner cover the basics of researching and submitting grants. They reveal free resources to find out what’s available, share tips on tracking deadlines, help you prepare for online submissions, and more. Janice is with Johns Hopkins Institutions and Danielle is from Baltimore Community Foundation. (Also recorded at the Nonprofit Technology Conference)

 


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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host. Oh, i’m glad you’re with me. I’d be thrown into foley dupe aqua if you questioned why you shouldn’t miss today’s show, avoid website ageism how do you design your site to meet the needs of those sixty five and over? What about testing with seniors and accessibility requirements for federally funded non-profits our panel answers at all. They’re jessica meister with orel health america, matt dragon from charity navigator and justin grieves at porter novelli that was recorded at the non-profit technology conference also grants for newbies. Janice chan and daniel faulkner covered the basics of researching and submitting grants they reveal free resource is to find out what’s available. Share tips on tracking deadlines help you prepare for online submissions and mohr. Janice is with johns hopkins institutions, and danielle is from baltimore community foundation that’s also recorded at the non-profit technology conference. I’m tony steak, too thank you. Responsive by pursuant full service fund-raising data driven and technology enabled tony dahna slash pursuant radio and by wagner cpas guiding you beyond the numbers witness cps. Dot com and by tello’s turning credit card processing into your passive revenue stream. Tony dahna may slash tony tello’s here is a void website ageism welcome to tony martignetti non-profit radio coverage of eighteen ntc non-profit technology conference. We’re coming to you from new orleans at the convention center all our ntcdinosaur views are sponsored by network for good, easy to use dahna management and fund-raising software for non-profits this conversation is with jessica meister, matt dragon and justin grieves. Jessica is the web user experience specialist at orel help america. Matt is director of engineering at charity navigator and justin greaves is senior vice president of research. Porter novelli jessica justin welcome, thank you for having welcome to non-profit radio your workshop topic is i’m not the dinosaur. You’re the dinosaur. How your website should keep pace with america’s aging population okay, let’s, start down the end there. Justin, who thinks i look like john mcenroe? He he spilled performance that happen. But i remind you of john macro at least at least happy. Yeah, right now. Not the tennis racket slamming john macaron? Not yet. I haven’t gotten there yet. Yeah, yeah. Don’t give me cause, okay? What what’s the issue here, justin way, talking about websites that are built specifically for senior population, like sixty five it over or accessibility of all websites for the for the elder population? Yeah, yeah, i think i think one or the other, but we’re taking a step back from that and looking at everybody and really looking good. How in my part of the presentation, how people are accessing information generally in society and looking at that websites are a part of that news is a part of that social media is a part of that radio shows are a part of that, right? So seeing how those different audiences by age or by other characteristics are doing things online, are getting information. So we really took a broad view about toe understand that, and there are a couple of interesting trends that we found in our research. Porter novelli we do an ongoing program called styles, which is abroad be of americans lifestyle okay, we’ll get into the research. Remind me if i don’t get teo. I don’t know about research company. Okay, sametz what what’s your sense of this. How do you want to open up the topic sure. So charity navigator biggest user percentages is sixty five and over. And if you lump in fifty five and over it’s really a majority nineties, we in ninety percent, ninety percent, probably around eighty percent. Ok, seventy five percent. So we we have a lot of those users. As i covered in the presentation. Over seventy five percent of our donors to us are seventy five are fifty five and over. So that that’s something that we’re constantly considering in our website design communicating with our users and our donors. Okay, jessica, you’re our user experience specialist. And what what? How do you want to open this topic for the elder population? Eso my belief is that technology should be for everybody, and it shouldn’t be limited to just young people, um and that’s on all of us to create technology and websites and designs that air usable by every single person. I think. It’s a negative stereotype that older adults seniors above the age of sixty five don’t use technology and it’s absolutely not true. Both justin and i have found plenty of research. That is completely metoo contrary. Okay, thank you for that. All right, not. Now that i’m sixty five, i’m approaching now, but, uh, i’m not even in the face, you know? I am in the fifty five over. Yeah, i am in that one, okay, i did remember what i want to talk to you about the research, so i want i do want to start with in terms of how thie older population is using data differently using is using technology differently. Yeah, please, just beyond, i think justcause point it’s ah it’s a myth and it’s a long held belief that older people are behind in technology and don’t use things but what we found in our styles, research that i mentioned before is half of people in the silent generation that’s, age seventy two and above have a smartphone mobile device that they’re using and half half seventy two and over half of our subs on dh in boomers, which you’re you’re, you’re a boom here, boomer young, i’m young, you’re young boomer. Yeah, almost genetics are seventy five percent of boomers have smartphones and that’s the primary way that they’re accessing all sorts of things. News your radio show information about websites e-giving donations online so you got to think about the population, which the vast majority of givers of high givers are also older people. You’re not going to be as effective if you’re just still mailing them stuff, right? They need thio interact and access just the way we all do, and they want to do it on the whole device. Mostly. Okay, okay, you want to add more to the research summary? That’s ah, pretty fair summary. So justin’s work has been primarily in quantitative data and looking at it from, like a sky level view. Getting these good statistics on what usage rate looks like. My work has been more qualitative when you actually sit down and interact with have a senior interact with either a website or a tool or technology, you asked them to use it, completing a particular task, and, yeah, the vast majority of them are wanting to do it on mobile as well. And especially from a non-profit perspective, it’s important to keep in mind that sometimes the on ly access someone may have to the internet is, in fact, on a mobile device. They may not have the means or access to like a desktop computer, and so that was something that we found in our research when we redesign tooth wisdom dot org’s, which is a website designed to provide education and accessed older adults to dental clinics, affordable ones in their area. When we did this study, we found that they really wanted to be able to search and that they may be doing this from a mobile device. Yeah, okay, okay, and in the middle, matt at a charity navigator, what was your part in the presentation so way have this predominantly older user base, but we’re also seeing a lot of growth in the twenty five to thirty, twenty four to thirty five year old user community that we’re seeing, so we’re struggling, too make angels to the site that that appeal to a younger generation, but not turn off or lose our older users in the process. So we have a lot of a lot of sort of feedback and help type questions that we get from older users where they just aren’t used to interacting with with websites like younger generations are on dso we’re always trying to sort of factor that in as we make changes to the site or or consider how we present information on the site. It’s. Time for a break pursuant. Their new paper is the digital donation revolution. I always love all the pursuant free resource is very generous. How do you keep up in our one click to buy amazon world? Can you use more revenue? The paper has five proven to work online. Fund-raising tactics that will save you money. It’s on the listener landing page. Of course. Tony dahna slash pursuing radio now back to avoid website ageism. There’s another layer to this two, which is the federally funded organizations. Yes, by law that required, you have to have accessible, abide by and it’s called section five o eight and it was voted on and passed through congress last year, january twenty seventeen and it just went into effect january eighteen o and this is any organization that receives any federal funding whatsoever, regardless of if it’s one hundred percent or if it’s two percent they receive any federal dollars whatsoever, they’re obliged to adhere to accessibility guidelines there, primarily based on the w keg, which is the world wide web consortiums, accessibility, content and six ability guidelines. Okay, thank you for question that. Because we have george in jail on tony? Yes, i apologize. You just walk in front of the prison? No. Yes, i wanted teo put it out there because it’s it’s an important resource. So it’s w c a g and it’s finding online. You see a g? Yes. Okay. Okay. So, so any any federal money, you’re getting grants for service or whatever, but anything at all and the critically this law applies to not just your public facing website, but anything that you use internally as well. So even if it’s just in internal that on ly the other staff members see all the only your millennial staff is using correct yes, it’s pretty burdens. Yeah, so it’s it’s pretty it’s pretty massive. But this is especially critical to seniors and older adults because forty percent of people above the age of sixty five have some sort of disability compared to twenty percent of the general population. And so, if you’re did, if you’re designing for seniors, you’re designing with accessibility in mind. Okay, dahna let’s. See where should we go testing you? So you do the individual testing. So your roll. Justin is more than quantitative research. About bigger, bigger picture recent yeah, my role in the presentation was sort of the higher level trends and another another thing that we all talked about in all near and dear buses, the impact of social media on things you know, we hear a lot about facebook and twitter and linked in and other things nowadays. And so again, there’s another myth that, well, seniors aren’t on technology and they’re definitely not on social media, which is absolutely false also good. The majority of seniors are on some form of social media, most likely facebook, and so if you think about you need to think about how to meet them where they are just convention on our in our engagement earlier today and that’s going to be mostly on facebook, you know, if you’re trying to get people and get them to interact, they’re going to be in a special channel, they’re going to be in facebook, they’re probably not going to be on twitter very often. There’s another myth twitter’s everywhere only thirteen percent of americans used twitter on a regular basis and of course, we all know one of them right here two hundred, chief, so thirteen percent use it on a regular basis thirteen percent of americans use twitter, so? So if you have an older population, you probably shouldn’t spend too much time on your twitter strategy, which is something we worry about, p r all the time you should think about facebook and think about other channels and think about websites and e mail because that’s, where you’re going to find i like coming back to you not because you thought i looked like john mackerel, but, you know, so it provides the broader context. Yeah, i was okay. And then jessica, you’ve done the individual you use your studies? Yes, sitting with seniors watching them way have devices that watch their eyes on a cz they navigate website. No screen reading studies are available from larger group screen reading, so that technology exists you, khun tracking studies tracking studies labbate which yeah, and then those can develop heat maps that will indicate where someone looks on a site but generally speaking, in terms of how seniors look at a website, it’s not very different from how most of us do most of us like to scan websites, we don’t like to read them. The average amount of time you spend on a website is between around single web pages between thirty seconds and sixty seconds. There’s not a whole lot of time, people, people just try to get what they can and they leave on dh that’s true for seniors as well. They’re there for a purpose way know that they don’t come in through the home page. They came from somewhere else they were looking at or looking for something specific, they link to you, they found it, they leave, yes, so he might try to engage them somehow that gets into, you know, marketing and the web site design, but but leave that aside buy-in they came for something specific, and they’re leaving after they get it correct and it’s interesting, because as webb has evolved over time, the home page has become less and less important because, as you said, they’re coming in from google and they’re landing on the pages that they’re looking for. And so for example, on the homepage is right overrated, for example, on our website, tooth wisdom dot or only eleven percent of our users come in through the home page and so it’s interesting. When you’re doing time evaluation oh, how much time should we think about the home page? Maybe eleven percent of your time, matt, i’m guessing. Does that vary for you? Is home page more important for charity? Navigator it’s actually less so so ten percent of our told my intuition eyes a data driven discussion. Ten percent of our total web page views heir of the home page so not not even landing on it. Just visiting it any point during your visit? Ok? Eso there’s there’s ah it’s a similar thing and i think, really the we mentioned five oh, wait like five oh, wait doesn’t talk doesn’t speak it all to how people move through your sight how they locate information on your site it’s about the visibility, the readability, the color contrast so it’s it’s still very important to talk to your users do the kind of studies that jessica did because you’re not going to know you can be one hundred percent five oh, wait compliant and have xero users able tto do what they’re trying to do when they come to your site. That’s absolutely true there’s a difference between accessibility, compliance and accessibility and practice, you have a loss that’s a minimum standard, right? But this is not going as far as you’re describing now. So, matt, you you’re straddling an interesting position because you said, uh, the elder population is most of your users, but you’re the younger population is growing, so you’re constantly straddling. How do you how do you rationalize that? So part of it is we we addressed it to our channels, so so our website, our facebook tend to have an old, older audience. Our twitter followers, as justin noted, tend to be younger, so we can we can sort of target content that way. Another big part of what we have to look at is just we can’t way sort of can never make a really drastic change to something on our website, because that will throw our senior audience even though a younger audiences is almost surprised when you go when i go to a website and nothing’s changed since the last time i’m there that’s sort of the anomaly, but with supporting older users, we’ve made what we thought were very simple changes to our search results page, and it throws people off and they don’t. Understand that it’s not the final destination, it’s just you have to click through to get to the data, and people are people ask us, you know, where did all the data go? Why did you take away all this information when it’s just they’re looking at a searchers all not at the page that used to be looking at so we go, let me go to justin. This is this has implications around the it’s, the way seniors air using the technology. So you’ve demystified ho are not demystified debunk these myths that, as jessica did to seniors or not using technology, they’re not engaged with it, but how they’re using it and their understanding of it is different. I mean, it’s not as sophisticated as someone who grew up with it. Yeah, it has more exposure. Yeah, i think it’s probably not a sophisticated, but they bring their kind of wisdom and life experience to it. So another thing is, what do you really believe when when you see things on the internet? We did this siri’s that things based on the whole fake news and other stuff to look at, how many people actually get news from facebook believe the news and what do they do have someone post something that they don’t like? So what we found is only about one in ten people now believe what they see in social media is news good. Only about a third of those people click through to actually look at the original content about, like, three percent it’s a very small number on then. But the other interesting thing is seniors less likely to have this one bad behavior, which is diferente de follow people who have a different opinion than them? The younger generations are much more likely tio unfriend or unfollowed someone let’s say, tony of a different opinion than idea about politics or some social thing. Seniors are going to ignore it. Younger people are going basically opt out of you and what that means and you feeling about the implication is we all are just star in our own personal echo chamber, right? What we hear, what we want to hear, we’re only talking people have the same opinion and i think that’s a very dangerous point, you know, america’s based on diversity in the melting pot, and if you’re not hearing people from other cultures or believes our angles, whether you think they’re right or not, you should at least listen. Seniors do that younger people do not very interesting. Okay, so dahna matt, i’m interested in what was the little change you made to the search page, that through seniors that you thought was not a big deal, so we actually we service mohr information onto the search result and gave you mohr functionality via the searchers, always doing things like the result s o that the fact that all that functionality and information was showing up on the search page, people didn’t didn’t understand anymore that they had to click in to a charity’s page to see that high that maurin dept is more in depth. They thought they thought you had a cat in a diddle, the right all the all the information down to just what they’re seeing on this screen, right? The one after the after i click search. Exactly, okay, kapin ate it. Is that the right use of the word? Shorten? Keep it simple, alright, reduced, all right, got it. Some best practices. You ah, from your seminar from the workshop description, you promised them best practices for helping the over sixty five, population sharing you s oh, they’re posted on the handshake from our session, which is eighteen ntcdinosaur okay, very good. So we have them posted there, and you should also be ableto flip through materials and find access to those slides. So some of the overarching principles the first one, which is very important is be big, be bold and be obvious. And so this has to do with create things in large text. High contrast, is it good enough? Text tohave a texting, larger obstruction lodging button it’s not that it’s a it’s a good thing to add it’s a nice feature, but you also have to expect quite a lot of people won’t see that available on dh so fun side, but if you make the guy larger, big that’s not still not adequate, so that goes that’s. A lot of people just will ignore that part of the screen, usually because they don’t visually identify it as the thing they’re looking for, like you said, but making text minimum of a year, she educates. The host brings me along. I’m very gracious. I’m grateful for that. Okay? Minimum size, i think, is recommended at seventeen point font for website. Okay, what’s the way know what the average is? We know what typical website is. A lot of people have it smaller than that because standard booker print size is twelve point and so a lot of people rely on that print standard over fifty percent larger yeah, roughly almost fifty percent larger than the standard book. Okay, okay, big, bold and what was it obvious? And so matt and i talked about this senior sometimes having a difficult knowing which items air interact oppcoll and so we recommend, for example, of recognizing the highlight like they don’t know that, like a button is a button on dh, so you might need literal signifiers to make it look like it’s a three dimensional button with a shadow that you would push in three in real life that’s a literal signifier, but it gives a visual indication that something’s interactive ble and i think literal signifier that central ok previous conversation today i was talking with the woman and sheila warren about bitcoin blockchain that you’re talking about the wallet wallet in blockchain. Is that is that what it was? What was the literal signals? That a literal signifier? I would say so i would say so when we refer to something that’s traditional for something that’s new because blockchain is just yes, people just discovering what it even means or how people think of a floppy disk. Us the same little signified, right? Right. A literal signifier. Yeah. Okay, little signal. I always wondered what those were, but when you see a little bank for for your for your savings or something, okay, little signifier, thank you for that. Your host aggression, right? That phrase down okay. And having nothing to do with this conversation, but or very little to do with it. Okay, i used know that matt had talked about how some of the users on their site had also struggled with things that weren’t necessarily obviously buttons. But we’re click. Okay. You got some. You got some best practices for dealing with the sixty five over. Yes. So? So one of the things is is just to make a literal call out. So one of the things we did teo help with. Our search results problem was making sure that there was there was words that said mohr details or more info, something that even though it’s a link and it’s blue and it looks just like every other charity name link that’s in the search results, the fact that it was more of a call to action and clearly something that if you’re saying, oh, i wonder where the details went, you could click on that thing, and it would take you to the following paige so just things that that sort of are very clear next steps or calls to action. The other thing that we’ve done is pages that might be a dead end, like if you click into a history of donation and you’re looking at an individual donation you made and you want to get back to the list for a lot of younger users don’t know they have to hit the back button, but we have we’ll actually put a button that says, you know, return to my donations so that it’s very clear that there’s always a way out from from whatever page you’re on and sort of similar, just sort of having bread crumbs. Sort of at the top of a page that would list sort of the hierarchy within the sight of the page that you’re currently at. So any anything that that sort of keeps people when, when they might think, oh, now i’m stuck. I don’t know where to go next e-giving them sort of an escape valve or an obvious thing to click on has the next step what are the breadcrumbs? What breadcrumbs on pages so breadcrumbs would be like if if you’re if you’re at the top of the charity navigator page and you click into a category and then it cause it will show you the category you clicked on as we list the causes within that cattle. Are you okay? Trail that contrary? Yeah, apple does that. I think they pioneered a lot of websites. Will have that sort of at the top. You are in the nest, right? Baizman nesting. Okay. Okay, justine, i don’t want to leave you out of the best practices conversation, but you know that you’re part of the bone, and i cracked. I definitely have about okay. And all of us share this theory, which is do more research. I mean, i think that the number one stumbling block block that people have and mac gave great examples and just cut you have to know your audience and do research to understand how they’re using your product or your website or whatever and sit down talk of them. It doesn’t have to be expensive, it doesn’t have to be a long process that could be a small focus group of granny’s at home or it could be your friends and family, but do research and have a discipline way. One cautionary note that i’ll put out. I don’t want to get in the acronym jail, but be calm argast drug in jail don’t ruin my little signals are like in jail, the literacy that are the literary sent a liberation, but the idea is don’t collect more data than you need because the gdpr is coming general data protection requirements from europe and so everyone in the united states, if they deal with european counterparts, is going to be required. Tio give people who are citizens of europe and the uk, the ability tio, act like they never visited your sight. Are they you know they could be for gotten and it’s very hard, the finds are extremely expensive. They’re meant to be business shutting fines and so don’t collect the any personally identifiable information you don’t absolutely need and have a way for people opt out of that, let them know what you have and have a way to get rid of it because that’s the requirement and starts at the end of may know yeah, i’ve been doing a lot of reading about that. We covered it on non-profit radio a couple months ago. Yeah, yeah it’s a tough one. But again, you know, the my final answer is you do research, it could be informal can be formal, but gets a users and have a feedback channel because we live in a dynamic world and people expect change. Okay, although matt, when people see change, they don’t always know how to react to it. And sometimes they get panicky. Yeah, and that’s the kind of thing that having a group to test that with, you know i can help you sort of a void that that stumbling block so so even even just being ableto put it in front of a small group of people who are in a representative portion of your audience, you know, putting putting in front of my developers is not a way to know if if are our older audiences going tto find a problem, you have some seniors come out to new jersey, you’re you’re in a small town into joe’s we are alleged wort know what is not gonna rock gonna rock. So so we want we it’s something we want to do more of way. Haven’t we haven’t done it? Jessica’s been ableto really incorporated into her process much more than we have. Okay, we do it all the time. And the thing we always say is you get out of your own conference room. Talk to real people, i think that’s very good advice for a lot of it. Also rates back to what you were talking about. You know, night narrowing your circle of of influence that you allow in, you know, but let’s, get out a little that’s. Good for life. Okay? We have to have, like, a minute or so left. Who wants to wants to put the finishing touches on this subject? A little motivation. Jessica, i’m gonna give it to me, okay? Because i started down that end with with justin, so let’s go. All right, so i think, oh, my gosh, no, i’m on the way they were talking to a friend, you know? We said, you know what i’ve been doing this work? Why is this so important? I think it’s very important, especially in the non-profit community that we don’t just talk the talk, but we walk the walk, and so if we say we’re trying to serve a specific population, it’s very important that we do the work to actually do that. And i believe that building tools and resources and technology for seniors is a way that we can live our mission and serve that population. That’s it rubber. Okay, she’s, jessica meister webb and you ex specialists at oral health america. Well, she’s not also mad dragon, but seated next to her is matt dragon and he’s, a director of engineering at charity navigator, and justin greaves, senior vice president of research porter novelli, justin sorry, jessica and justin. Thank you very much. Thank you. Thank you. This interview has been sponsored by network for good, easy to use dahna management and fund-raising software for non-profits and this is tony martignetti non-profit radio coverage of eighteen ntc and i thank you for being with us. We need to take a break. Wagener, cpas they go beyond the numbers. They’re covering your essentials nine, ninety and audit before they go beyond the numbers. So first is the essentials. Then they go beyond the numbers. Check the matter whether cps dot com start your due diligence there. Then use the contact page or better go in real life. Pick up the phone and talk to you. Eat hooch doom the partner there. Wetness cpas dot com now time for tony’s take two. Thank you. However you’re listening live podcast am fm affiliate if you’re getting my insider alerts each week thank you. I am very glad i’m very grateful that you are with us. Thank you very much. Now let’s, go to grants for newbies. Welcome to tony martignetti non-profit radio coverage of the twenty eighteen non-profit technology conference coming to you from the convention center new orleans. This interview, like all our ntcdinosaur views, is sponsored by network for good, easy to use donor-centric software for non-profits i guess now are janice chan she’s, a tech training specialist. For development and alumni relations. Maybe the tech training special, the one of the only are you the guy? I am a team of one seam of one. She is the tech training specialist in development and alumni relations for johns hopkins institutions, and daniel faulkner is donor engagement coordinator for baltimore community foundation. Ladies welcome. Thank you for having a son like you. Your topic is grant proposals for newbies, bootstrapping research and preparations so that’s perfect, actually, for our audience of twelve thousand small and midsize non-profits some of whom may not be doing grants don’t don’t have to get started on grant’s research. You don’t know how to start putting. Well, there’s a paper depends hyre anymore, but doing out online forms, you know, and that probably should be in the fund-raising mix. You think, daniel, for most be a consideration. Definitely it’s, it’s, it’s. A robust process. But once you get it, handle it it’s really easy to follow year after year. So if you could work it into your schedule it’s definitely worth going active. Okay. Okay, janice, anything you want to add to the motivation step i think you get it gets easier. The first one is always tough to figure out, and it gets easier as time goes on, so don’t get discouraged by exactly first one. Exactly number five will be easier than number one. Exactly. Okay, okay, let’s, talk about some of the research, you know. How do you how do you, uh, find out about grants that might be appropriate for u s o for me, i look for free and easy sources. We love free on free it’s always great. I will plug one, which is foundation center. They have a great website to find funding opportunities they have. If you in baltimore, if you go to a public library, you can actually access their account free. They’re free full membership, most libraries or institutions, educational institutions have a membership through them. So that’s a great resource. If you’re looking for nine nineties, you want information about funders? I use them a lot. Their office in d c is great because they’re really if you call, they’re willing to help you and they’re all volunteered face or they have classes webinars that are free. So i use that a lot in my day today foundation research you khun i’m sorry foundation sent to research. You could do any any of their affiliated library in that country. Exactly. There are many there that you don’t have to be a subscriber. You there so we can be who you want to do for your desktop. You won’t get as many features, but the features that are offered through their free on account justice. Good there are okay. The other other janice free resource is that we could take advantage of besides foundations dahna sure grantspace go for any federal funding and that’s that’s up your alley and you’re usually a lot of states will have a local council of grantmaker zor of foundations, community foundations, humor sort of have a consortium and you can sort of go to one place and get some of them, even have a common common form. Okay, okay. Others other we love free resource is anything besides, maybe your community group. I know. In new york, there’s new york regional duitz association of grantmaker is nigh rag. So there’s that goes well, the foundation center. Any others were involved when we have a bag, which is another resource, like a bag thing. Well, i would say community foundations are a great way. Usually most their websites give a general opportunity list of what’s going on for their fund holders. So in baltimore, we have over eight hundred funds that come through our foundation. So that’s a great source. If you know your community foundation, get in contact with them to see what’s available and how they can help. Okay? Okay, anymore i’ll keep asking. You say there are no more also like your state or local organization of a non-profit associations. So, maryland, the suspicion non-profit organizations has some of those. Resource is that you can, you know, make an appointment schedule to use as well. Ok, for research there, there for research research. Resource is also okay. Okay. Anything else? I think that covers everything the free and easy. The user friendly ones that are a great start there won’t overwhelm people. Those are really good sources to use when you’re first starting out. Okay. These are also for not only finding well grants, doing your own research around foundations that may fundez your fundez or work. These are all resource. Is that exactly that? Well, okay. Okay. What’s, the next step. So now we now we know where we should be applying. We’re taking it step by step. Danielle, where should we where do we go next? Well, for me, after i’ve done all the research, i have a proponent of writing one grant and then from there outsourcing it and using it to write many multi purpose. Exactly. I call it my my thanksgiving dinner of granting if you go one grantspace irv’s, everyone. So that’s, where most of my work comes in, i would say gathering information that pertinent to your organizations, so that might be your mission statement all your financial papers on the irs, things working with your program team to make sure you have the right lingo in a language down to explain the project that you’re want funding for take some real time to gather that all in one location. So when you sit down and write, you don’t have to go and have to go back and forth. I’m a really big component of doing all the hard work first, so then you can focus on the writing if you that’s not your strong point there’s also a point that’s tangential to that which is make sure you follow all the instructions exactly. Hide everything just for doesn’t really matter how burdensome you think it is. Yes. And they say twelve twelve point fonts on double do it, it’s not a suggestion. Find tabs? Yeah, ever. What was jonas finder town that they need to be labeled? Just do it. Okay, it’s like, in that sense, it drives me of dealing with government bureaucracy. I’m just they may ask things that don’t make sense to you, but and it may not even make sense to the people who are asking for it. It may have been twenty years ago, but just do it okay, just comply. You know you’re asking for their their support. You gotta comply, right? And i’d like to add a point to that to write figuring out like one of things we talked about our session was having a go or no go less right there’s things that yeah, there’s some hoops that you’re going to jump through it’s going to be worth it. But you also wanna they’re going to be some things that maybe is a stretch too far for organizations. Kind of taking you off mission. You’re kind of drifting. From things. So you want to make sure that that’s really feasible, invisible as well? Okay, that’s a very good point, especially in terms of mission, you know, it’s only it’s only sort of related to what you do, you know, they’re going to read through that, right? And you’re probably gonna be unsuccessful in the grant anyway, you know. So why try toe conform your work, tio what they’re looking for? Better to stick with exactly what you do, find funders for that makes it ok. But look at the different angles of what it is that you do that might be appealing to that funder, but it’s, so good to be at the end of day. What you’re actually trying to find accomplice, you gotta be on the same page, okay? Oppcoll you talk about i’m just drawing from what was in your session description? Oh, interpreting instructions is that is that basically what we’re talking about? Or is there more spending one? Yeah, just read them. I would have after you’ve written the actual brand and this is way after have someone not associated with the organization or maybe a co worker who’s, not in the process. Read the instructions of unread your grants so they can look at it from a different eye. Make sure you hit all the targets because if you’re in it and your writing it, you might think you answered that question correctly, but in reality he didn’t, and someone outside of your space well under sand so i would definitely, if you have the time, try to get someone outside of your world to read it and the instructions fired-up anything that janice you want to add, i think also, i don’t like to start with what’s needed less when i go through the instructions like, okay, let’s, before we can gather everything’s, make that checklist that i don’t lose something or i can get somebody else rolling on whatever i need, i need their help with. Okay. Last november, i hosted a panel at the foundation center. I’ve done a fair amount of speaking there. It was not a great writer or professional, but it was a panel of grayce grant oars, funders and one non-profit and the subject matter was building a relationship with the institution, even including at the applications, you know, some some explicitly say no calls. So oppcoll but others are more open to communication or maybe it’s no calls and, you know, we take emails, but talk a little about that early stage where you’re still rating, having getting questions answered, you know, not being afraid, anybody? Well, i’ve never come across a call for a proposal that didn’t have instructions on if you have questions during the process, they always air usually upfront about that which they prefer follow that to a t and that that’s what i told my freelance clients the same way, you know, if you do have a question, let me go through that process for you, but don’t like magically run into that person for that thunder that’s not really appropriate, but follow their rules just like the instructions for the grant follow the rules. What do you mean that people see through that stuff? Yeah, you know, it becomes law fake and phony, and you don’t want that, i don’t know and if the end, if they don’t write, i mean funders know they’ve your non-profit what you’re looking for us funding, right? Like that’s already in the back, right? You want to you want to find out? What? What it is that that fundez hoping to achieve through their grantmaking so that you can line that up. But i think also, if they don’t have explosives constructions about, don’t call, don’t e mail anything like that, right? You know, it doesn’t mean i don’t feel like you can’t. You’re like, you know what? Like our boardmember knows somebody on their board, let’s, just see if that would be okay to have a meeting. Tto, learn more and meet with their program officer to see you. Is this a good fit? Doesn’t line up or, you know, it should be it go looking elsewhere. Good. How about tracking deadline? Make sure we go to a lot of details were like twenty five minutes, yeah, don’t hold back, don’t hold out on non-profit video sures deadline, so deadlines ah, and i’m one of those people would put, like, you know, two weeks ahead of the actual deadline on my calendar, but i think that there are a lot more, you know, when i did a lot of my grantwriting is before a lot of project management skills were easier to use and they are, so i just put a lot of things in a spreadsheet on dh kind of, like project manage things that way think they’re a lot more project management tools now, right where you can put in due date it’s gonna trigger reminder and send you an email or, you know, when you log into that system, et cetera, but i think that that is really key, because if you you know, if you don’t similar, like if you’re applying for a job, you don’t follow the instructions, you don’t meet their time frames, you don’t show that you’re respectful of their time, they’re going like, why am i exactly? We have a deadline it’s an easy right off that in the next way didn’t say postmark said, bye you know you’re gonna be disqualified our land and also building and buffer times using technology. First of all, that’s a technology help brovey times yeah, you’re not gonna be able to devote a solid week to this, so don’t leave five business days before the deadline to get started on that right? Be realistic about what you can do in the time for him, a lot of opportunities may pop up it’s a rare with grants cause cycles are pretty much the same, but be realistic if you are a team of one r office that small, i don’t think you can pull off the whole grant and a time frame of a month that’s a lot of work to do for one person if you’re a small office buy-in some opportunities you have to wait for just go after next year, but yeah, be realistic about those deadlines and don’t think you could just write a grant overnight. I thought clients asked me that, and i always turned them down right away. No, you won’t get my best work at that, so yeah. Just be realistic about what you can produce. What your staff can take on that’s also related to what we were just talking about it, asking questions of the the foundation of the thunder. You know, if the question is coming the day before the due date yeah, that looks back that you know, that even you can’t mask it. They know they’re down you again. You’re gonna be gonna be found out. So all right, plan ahead. Leave yourself enough time. So even a month is really not enough time for a small shop. I like to do at least four to six months and that’s if everything is weight, should be. But there are those rare occasions where something pops up. You can’t miss out, you need it. That’s where i would say if you’ve already written that one grant, you’re prepared already so you can dust it off for what you need from it. And you can apply to that one that pops up within a month. Otherwise, i probably wouldn’t go under a month just because of what you have to produce. If it’s a brand new grant and if they’re asking for a lot. Of extra things that you don’t have time to produce in a you know, good manner, i think the weather you’re starting from scratch like your writing a grand for a new program that you haven’t had to write one for me for right? Like a lot of stuff you can recycle, but some things you can’t or like, they’re taking a very different tack on whatever it is you’re doing. I think the other thing is that the attachments, right? If they want their like budget for mated, a format, a specific way, you you know, your finance person doesn’t have that time, right? So i think just being cognizant of that and being cognizant, what you’re asking of your coworkers will also make the process smoother because you’re always like, i always worked closely with the finance people with our program south and the better relationships i had with them, like, okay, let’s, be realistic about this and also is this realistic for me to ask for? Or is there are there some adjustments that we should make that’s so meet the put the funder is looking for, but that aren’t going to be just a pain for everybody to actually implement if you get the grand also good point too you’re going to be counting on other people? Or is that another reason to allow enough time? Exactly? I don’t want to make enemies in your you got enough opportunity. Do that elsewhere around. Same team here. Okay, i gotta take a break. You’ve heard the talis moughniyah lll from lee elementary school, where they’re getting a monthly donation from tell us for the credit card processing of a parent owned company that’s the secret to the monthly pass of revenue from tell us, ask the people close to your organization who owned businesses that would they switch to tell us that’s the key? Get those insiders started tony dahna em a slash tony tell us now back to grants for newbies anything else around this discussion about deadlines? More hold out on us now don’t wait to submit an online application so the last day like i always i actually block, would block off time on my calendar because i definitely like the day before submitted and like their website has gone down, you know, like will this count against us? We don’t know, maybe we should have submitted it earlier, and so then you end up panicking about it. You know why you schedule it, like at least three days in a fans for, like, an online submission, or, you know, maybe till i get it in the mail, get it, you know, tracks, you know, it’s worth getting a track for that piece of minds. I once drove across town and actually dropped it off. But that’s, an idea you got there twenty minutes before that funders office closed. Got there, just in the nick of time. It was a day off, but that was not ideal. Don’t do that. Don’t do that. Don’t let this happen to your exact a proud moment, okay, but thanks for sharing. Hyre. A prepper preparing for online submissions. We just talked about that clearly. Tips for online. We got more time to get now, when is your sessions? Have you had it? This morning. Okay. Now you spoke for an hour on this topic. And you? We did. Okay. What? I think it was just right. Join now. We’ve been together for seventeen minutes. So are like sixteen minutes. We have a minute of prep. You got more. Don’t hold out on us. Ah, fun fact about me. I love reading nine nineties that’s. If you know what those are, the virus form nine. Ninety. Exact wired by latto you like you’re not talking about the easy no, no, no, no. Thirty patients postcard postcard don’t no, no, actually, i started high school with a non-profit i was volunteering for that’s how we fund-raising to come back because we’re all volunteers so i was taught very of sixteen. Seventeen howto break them down and i enjoy it now for sure somebody tips on how to decipher how to get out of the good things to know you can find out who you need to contact as far as who to invite to her events, if you’re afraid that religion is the foundation, you’re looking at the wound, yes, so they have to list who was involved with our foundation. So i’m talking about their board, who their highest paid person is our persons, you don’t have to disclose your five thing exactly he’s on the nine, ninety okay would say if you are not inviting those people to her events, you should, because those are the people who have power clearly in that organization. If they don’t know who you are and you’re not on their radar, you should be, and that list it verifies, hey, they’re important to be on this form. I should probably know who they are, and they should know who i am so that i always tell people check that list out is web sites aren’t always updated quickly on dh that’s, a yearly thing that the irs form also their disclosure of where they give money. People can say a lot of things, but what they report to the arrests have to be legit, so looking at how much they give tio organizations that are like yours, so if you’re, you know, arts organization and you find a nine ninety where they’ve given in the past, but their highest gift has been two thousand dollars. I wouldn’t go for them for ten thousand dollars. I would stay in that range of okay under two thousand it’s the first time, maybe a thousand, but it gives you a good indication of what they’re capable of giving that’s also looking at their salaries if their executive director only makes fifty thousand and you need that probably shouldn’t ask for fifty thousand. But you should definitely okay, little things like that where you can break that down on nine nineties there free. You don’t have to. Everyone has tohave one. Some of them are located on people’s websites, so they’re really easy to find this buy-in store have foundation. They d’oh d’oh scores another one. I sir, has its foundation, of course, has attorney xero back-up probono also happens. We’re together database e-giving well, yeah, yeah, so little things like that. I kind of check on what i do take on a freelance client and they say, oh, i want to go after this grant, i check out that foundation first and say, is this worth your time? Because they might have grand ideas off. Oh, they’ll give me this when in reality no, they’re not so it’s. A good way to double check yourself and it’s a free source and they have to give it something else that can happen is referrals from board members, but not bona fide like just right. Oh, i heard i heard the rockefellers funded. Yeah, great. You know, let’s see, if that i dont happen, you know our work, you know, they have a lot of money, a rockefeller have a lot of money and gets to exactly everybody knows that. And if they’re not allied with what we’re doing now, what’s the point. Sometimes you have to press back, push back. Otherwise you’re going to be real. Or if you find in baltimore, we have certain family foundations where they give to similar organizations throughout the year if you’re new on the scene and saying, hey, is this a good opportunity or good contact? Tohave you can find similar people are doing your work and say, well, they’ve already got a contact with them. They might like me too. So it’s a good way to say like, are we on the same level, you know. Will they even, like, welcome, ian, if they’re already on that same mind. So i like to look at that. Zoho your peers are exactly know your peers are going after. So you khun get a piece of that pie. Okay. All right. Those were excellent. Thank you, danielle. Insider like pro tips for the nine. Ninety it’s. A weird thing i liked. I glad somebody likes to look at them. It’s mitch, what else? We got several minutes together. Somebody but somebody had brought up like they had this sort of weird program model. And anyhow, i think one of things that’s important to think about is as much as we harp on following the instructions and following, you know, everything that they asked for the tea. Like what? Their contact preferences are, et cetera. Also don’t feel like you should be boston by that. Right. So that’s that’s, i think where working your network has the potential. Teo, open up. You know, other ideas. So i get in terms of corporate funders. Right, corp corporations usually have both, like the they might have a corporate foundation, but there’s a marketing dollars that they give. Out of to write for a slightly different reasons, right? But if you have a conversation with whoever’s in charge of giving right, or even if it’s somebody in their corporate social responsibility department, right, you can have that conversation about, you know it does this make here’s what we’re doing here, some opportunities for your organization to get involved, you know, maybe if employees engagements important to them, whatever it is, right? You finding out what that angle is for, what they’re trying to achieve through there giving right, whether it’s on the marketing event sponsorship side or they really like that grants more formal grantmaking side for it or some bridge of the combination of the two right, and then also corporations, national corporations in this half like local community e-giving where that local store of, you know, say of a large chain store, they might have that store manager might have the ability to give out small grantspace right, it’s a good way to get your foot in the door and say like, hey, can we get we work across the state? Can we get? Is it possible to get funding at that state level? So i think don’t be afraid to sort of, like, figure out what is your foot in the door to start that conversation with them and that’s also where you can find out. Okay, you know what? Maybe this isn’t really good fit, but people move around to write and they remember you like you’ve had a really good relationship with them. You’ve, like, always kept him updated, invited them to your events, right? See what we’re doing, even if you’re not doing it right now, maybe you personally, like i would make, you know, like we’ve gotten i’ve seen people like, you know, like, okay, my company isn’t doing right now make a small personal gift because i think you guys are doing great work, right? And those people have moved, and i’ve also see them come back and say, like, you know what? I’m a different organization that now funds programs like yours, so you know, like, the more you can build those relationships and have those conversations just get on people’s radars, as danny mentioned, the more people you know, just like personal networking, the more people know what you’re doing and see that impact it has, then i think that’s more people can advocate for you. Someone who’s volunteered to re grants for review. Ah lot of the decisions come down to do i know who this person is. Do i know who this grant us for? Andi it’s very shallow thing to say like, well, i don’t know who that is, why i give money even though they’re doing great work, but it’s a reality. If you’re not on their radar, why would they take a chance on giving this x amount of money? So you really do have to think about how you’re engaging those people that you’re going after and don’t just approach them when you need money approached me around so they know who you are and they feel comfortable getting with that amount of money that isn’t that the same as what we do with individual? Yes, come to the clinic and engaged. We educate them just like them. And then, you know, the ultimately that there may very well be a solicitation for some, you know, for something and and janice, you’re point is very good to terms of corporate, you know, it’s not only about money, but employee engagement, your opportunities it’s often very important, right? Or if they’re start opening headquarters in a new community, and then i have a relationship with that community, and you, d’oh, right, that’s, a good place to position yourself as well. Okay, uh, we still have another couple of minutes left, like men and a half or so together. Daniel, i guess. My three takeaways for writing, because that’s, my background study, playwriting. But this is how i get to write as well. It’s all over it’s weird, but i would definitely say, win or lose, funded or not, i was under thank you letter i’m a big proponent of thank you letters that’s part of the follow-up you never know when friend funding will become available. So that little piece of thank you, you know, regardless, we’ll keep them engage. I always say simple equals fundez so you might have a beautiful paragraph about everything you’re doing, but when it gets down to it, it might be too much. So that goes back to the instructions. If they have a word limit, follow it. But also you’re getting too wording and just what you’re doing. Just take it out. They really want to look at the numbers and the outcomes and how they’re going to get that money back if there is opportunity for that looked like that. And then your last one kind of brief. Last one said you had three three takeaway? No, i don’t never mind. Okay. Thinking. Sorry, right to protest to yeah, those are the two big ones too big to take away. Okay. All right. We are going to leave it there. All right, so my pleasure they are. They are jenise chan, the technical training specialist in development and alumni relations for johns hopkins institutions on danielle faulkner dahna engagement coordinator at baltimore community foundation. It sounds like she’s also a freelancer. Yes. Okay. Okay. Girl right. That’s, the freelance for arts funding in baltimore city. We’re looking for that girl right where you are, right? Tio? Yep, like playwright. Okay. Danielle janis, thanks so much. So much. Tony martignetti non-profit radio coverage of eighteen, ninety si, thank you for being with us. This interview sponsored by network for good, easy to use donor-centric software for non-profits, thanks so much next week. Storytelling and free facebook fund-raising if you missed any part of today’s show, i beseech you, find it on tony martignetti dot com were supported by pursuing online tools for small and midsize non-profits data driven and technology enabled. Tony dahna slash pursuant radio by wagner, cps guiding you beyond the numbers wetness, cps dot com and by telus credit card and payment processing, your passive revenue stream durney dahna slash tony tello’s, a creative producers claire meyerhoff family boats in the line producer shows social media is by susan chavez and our music is by scott stein of brooklyn. You with me next week for non-profit radio. Big non-profit ideas for the other ninety five percent. Go out and be great. You’re listening to the talking, alternate network, waiting to get you thinking. Nothing. Good. Hello, this is bruce chamlong, host of the web design and technology coach. Join me and my guests every tuesday from eight to nine pm as we discussed the latest in web design, social media, marketing, search, engine optimization and technology way also discussed popular topics, including ward press, making money online, better koegler rankings and more every month way. 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Nonprofit Radio for March 9, 2018: Risk Management & Your Disaster Recovery Plan

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Ted Bilich: Risk Management

“Not all risks are bad,” says Ted Bilich. He’ll help you identify the good and bad ones and get them into your risk inventory. He’s CEO of Risk Alternatives, LLC.

 

 

 

Dar Veverka: Your Disaster Recovery Plan

An IT disaster is one of the bad risks. What belongs in your DR plan? Dar Veverka is from LIFT and she’ll help you sort it out. (Originally aired 5/1/15)

 

 


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Buy-in hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host. Oh, i’m glad you’re with me. I’d break out with cering go sista noma, if you made me sweat with the idea that you missed today’s show risk management, not all risk is bad, says ted village. We’ll walk you through why you should care about the good and bad and how to get going with your risk inventory he’s ceo of risk-alternatives and your disaster recovery plan one bad risk is you’re going to put ignore it at your own peril. What belongs in your d our plan darva arika is from lift that originally aired on may fifth twenty fifteen i’ll take two charity registration and plan giving podcasts responsive by pursuant full service fund-raising data driven and technology enabled tony dahna slash pursuant radio and by weinger cps guiding you beyond the numbers regular cps dot com tell us turning credit card processing into your passive revenue stream. Tony dot, m a slash tony tell us it’s my pleasure to welcome ted village. He is ceo of risk-alternatives llc, providing risk management and process improvement. Solutions for non-profits and start ups he used to practice law and has served on the boards of numerous organizations. Ted has written about risk management and process improvement in stanford social innovation review, where you can also hear this show. Corporate responsibility magazine. This show is not on corporate sponsors. What magazine and risk management magazine were also not there. He’s at t bilich and the company is at risk. Hyphen alternatives dot com welcome to non-profit radio. Ted. Tony it’s. Great to be here. I hope you’re doing well. Thank you. I am. And how are you? I have to ask. I’m doing great. Thanks. I’m glad. Everybody’s. Good today. All right. Um all right. You’ve been in some magazines that non-profits are most likely not reading responsability magazine. Corpse. Sorry. Corporate responsibility magazine risk management magazine. I’m sure you’re not unfamiliar with this risk management sounds boring. Why either boring or scary? Alright. And if this was not on some affiliate stations, i might use stronger language. I might put it. Put an adjective on before the word for before the word boring. Oh, my god. Why should we be paying attention to this? You know you. Hit on one of the most important issues that i face, which is when people think about risk management, they think about either the fact that it’s one more obligation for them or that they don’t wanna lift up rocks because they’re afraid of what what’s under them and and, you know, what i say to people time and time again is that risk management is a critical part of your business because especially if you’re a non-profit you are dealing with more risks than almost any other organization you could possibly think of, you know, think of the non-profit business model, toni it’s, your taking money from strangers in order to deal with intractable problems. And if you do your job really well, your business should go out of business that’s a risky model, so it really pays to pay attention to risk management, and we could get into sort of what that means if you’d like, yeah, we’re going to, um you do say that not all risk is bad. That’s exactly right? Flush it out. Yeah. Yeah, sure. You know, one of the one of the issues in risk management is what do you mean by rich? And risk matt necessarily mean bad things risk. So i always tell people, when you’re talking about risk talking about uncertainty management, you could have bad risk that could go go, go wrong, and we call those threats. He could also have good rick, you know, opportunities either opportunities for improvement of your current processes or opportunities in the sense of new initiatives, and all of that is within the framework of a good risk management process. Okay, so i like the idea of we don’t know what’s going to happen next. It’s. Just it’s something we don’t know, right? So it does not. Of course, it does not have to be bad. It could be fantastic, right? Okay, absolutely. You know, it could be that that that there is a new donor who is waiting to not give you money if you expand your programs in a new direction, but simply wants to give you money to do mohr of what you’re doing now. And you believe that this is important for non-profit sustainability? Oh, gosh, yes, if you don’t, if you don’t have a risk management process, tony, then let’s say, you’re thinking about having a strategic plan or you have a strategic plan, how can you possibly have confidence that that strategic plan is going to accomplish its its objective if you don’t have a really strong awareness of what your current capabilities are, including what the threats and opportunities are that face your organization? So there’s this thing out there called a swot tte or swat analysis? Um s w o t the o’s opportunities in the tear threats i forget with the what do you what’s the s and the w its strength and weak she’s. So weak threat. Thank you. All right. Yeah. And and people use that sometime during strategic planning process. Okay, so this is s so we’re calling altum positive risks or good risks. That that’s the opportunity. That’s, right? Those are opportunities there. Potential opportunities? Ok. Yes, exactly. And one of the things that i talk to people about when when they talk about a swat analysis, is that swat analysis tends to be a static once every couple of years, activity done during strategic planning. One way to think about risk took that slot and alan and you operationalized it so that you were as a matter of routine, looking at your strengths and weaknesses and opportunities and threats. That’s one way to think about a risk management structure is it’s taking the swat process and making it something that is ongoing over time. I think it should be swope i think it’s a long hour, i know not to quibble, but i think it’s, of course, equivalent, but i think it’s a long oh, i think so long, so might be, but i don’t think that negates anything that you just said, i don’t know listeners thinking that all right, so so an ongoing process. Now you you have this cool article. Stanford social innovation review called a call for non-profit risk management, you make very clear in that, and we have about a minute before first break make very clear that that this is not really appropriate for start ups. If you start up basically, your your argument is you can cover this most of your problems or potential risks with insurance. But so when when should we start doing formalized risk analysis? You know, a good signal for that, tony and briefly before break good signal is when you start doing, when you start having regular audit, um, that usually happens when a non-profit is going into growth phase, and at that point, it’s useful to start having a risk management process because after all, you’re becoming a grown up organization. Okay, so when you start when you start having going through an audit process with your right when you and then that usually in love that you know, depending on the state seven hundred fifty thousand dollars to a million dollars of annual revenue, okay, let’s, take our first break pursuant, their newest paper demystifying the donor journey. You need to be intentional, deliberate about stuart in your donors, we’re talking about being delivered today, assessing risk. You also need to be deliberate about stewarding your donors so you don’t lose them. Pursue it will help you create and fine tune your donorsearch stewardship plan. Keep your donors with you so you don’t have to replace them each year. Demystifying the donor journey it’s at tony dot m a slash pursuant, radio let’s, go back to ted village and let’s continue our talk about risk management thiss ongoing assessment process so all right, so we know when we should begin. Um, what shall we begin with? Is it? Is it the risk inventory? That’s exactly right, tony the first step still, this good risk management process is too take stock of where you are now because you can’t start prioritizing if you don’t have awareness of what your current threats and opportunities are so there’s a process risk-alternatives hq inventory it’s simply a structured exercise that you take your staff through to help them identify threats and opportunities not just within operations, but operations and finance that i t and a talent management and development and all those different functions within the non-profit and it usually takes about, you know, two or three hours of work total for your staff to do something like this spread out over a couple of weeks, and at the end of it, you have a really good idea of the threats and opportunities you currently face, really only two to three hours for each put threespot actually not that hard of a process in fact, your listeners could go to our website, risk-alternatives risk-alternatives dot com and download a little report that shows you how to do it on your own when we do it as a facilitated manner. It takes about an hour to train people about risk management, and then they go off on their own and each person takes about forty minutes to use an online tool toe identify these threats and opportunity. So it’s really not a long involved process. I love the online resource. Thank you for that. So again, risk hyphen alternatives dot com let’s say i want to flush this risk inventory a little bit. So who should be involved in this process? First of all? Well, when when we advise customers to do it, we always say you should have your c sweet team. I’m assuming that that you have a small, that this is a fairly small organization were small. There were small to midsize non-profits here, however you think one point five, two million dollars to five million dollars in revenues, you probably have a ceo cfo, a head of development in in some form or another, and probably someone in charge of programs. You would want to have those people, but we also also always advised get one person who’s simply a staff member right on the front line and have them do it along with the senior team because they’re no thing that that the senior staff don’t have any id dea is going on. Yeah, i know that there. That could be very eye opening on ly one person, though, from from down in the trenches. Well, on in your initial risk inventory, tony wanna balance thoroughness with efficiency. And so with this initial inventory, i think it’s good to have one person from the trenches. But this is mostly going to be a bottom down identification process. His first run through the idea behind it, though, is that risk management is not a one and done thing. You do an inventory, you prioritize, you respond to those you assess and improve, and then you do another inventory and so on and so forth. And as as you grow this within your organization, you would want to make sure that mohr and more people are involved in that risk identification process. All right, so i see we’ve got an interpretive process. Let’s, go back to our initial one now. All right, so we’ve got this were basically creating a committee, that’s going to meet a couple of times, you said over, like two or three weeks. We’re creating a committee. A risk risk assessment committee is not going to scare people like we think committee, right? Okay, that sounds like when, when, when people below the c suite start hearing there’s, a risk assessment committee being formed. That sounds like they’re going to firings, coming, eyes firing or they know about. They know about the seven deadly plagues that are ten deadly plagues, depending on which version bible you read. There’s, locusts and blood and darkness coming on dh, what else we got flies really was that part of the buy-in frogs, frogs that was the effort, the other fellow. So this sounds a little scary to me if i’m not on the committee, no that’s exactly right, which is why one of the things that we advise the senior staff to do when they decide to go through this sort of exercise is to send in all staff e mail out saying, you know, we’re doing this process so that we can dip our toe in the in the waters of risk management. It’s not a matter of something to worry about. In fact, the idea over time is to get everyone in the organization involved in this process, okay? So yeah, and we’re actually trying to do is reduce worry by identifying what’s out there that we don’t know. So we’re identifying are known unknowns. What about our unknown unknowns? Can we get to them? They’re always going to be things that are unknowable, you know, there’s, a wonderful book by, uh, well, it’s called the black swan. Have you read it, tony? You know, i think i saw a movie called black swan, but i don’t i don’t think it’s very different now a very different from what i’m talking about, okay, this book is about how, no matter how well you might try to predict the future, there are always going to be significant jolt of one sort or another that you can’t possibly predict beforehand. And so you know, i again, i always tell people, risk management is not a crystal ball. The better analogy is risk management is a flashlight in the dark, it allows you to see things you might not otherwise see. It makes the path a little safer because you can see some of the things that that might be bad along the way and some of the things that might be good, that can help you, but it also gives you a healthy sense of maybe we shouldn’t be running too fast, because if we run too fast, we’re not going to see the things that could trip let’s. Let’s, go back to our to our initial committee now. So so how do we ah wei, is that there’s a risk assessment committee? Yeah. Can we call that? Okay, managing committee, risk inventory shoretz are risking our r i c were first our first rick. So way get the group together. What do we do? How do we get the process started? If we don’t, we don’t have the luxury of the of a professional facilitator, right? Well, if i were doing it and i didn’t want to bring my company or some other company and it’s, what i would do is i would cheat in the following way, i would go get that that report that that we have on our website and i would download that and it says, ah, this is how you do it. These air, the various different functions that you want to look at, and it lists eleven different functions of the organization, and it says what you ought to do is you hot auto, have each team member within each function, identify three things that could go wrong, and one thing that could go right in the near future either because it’s a new process that we could adopt, or a new initiative or a process that we could tweak in some way. So each one of the people goes off and does and and they identify three threats and one opportunity in each function of the organization. Okay, then they do it, but they do it, tony, even if it’s not their function oh, you’re going all right. Well, let’s, take one step at a time. First of all, just just name a couple of the functions. You know, talent management. Okay. Hiring, developing and if necessary, firing people that’s one funky reputation management, you know, how do you influence what? What people think about your organization. Um, fernand is another function. How do you account for the money that flows through the the organization? Just give us one. Give us one more. We don’t want to eleven. Because because there are available on the title is the big ones. You know, how do you use elektronik technology in order to enhance the services you provide? Why’re we waited three, three potential bad and one potential. Good. Why can’t we be? Do equalize it out two and two. You could do it that way. I’ve found just over time that people are going to be very, very, um, free with identifying things that could go wrong. People have lots of worries, especially during an initial risk inventory. They like to dump a lot of stuff out on on the table it the reason why we emphasize identifying at least one opportunity is that we want them to be balanced in their presentation to some extent. Nevertheless, it always is that people are going to identify more threats than opportunities, and so we’ve set it up as a rubric of three to one to at least get the one in each because really not balance it’s tze, twenty five percent good and seventy five percent bad, but but you see, people are thinking mohr negatively, people thinking more about the bad risks that’s, right? And and also when when you know, when we reconvene after after having people look at those things out on their own. One thing that that happens is that the team the committee that you’ve developed is going to find that they identified it ah lot of the same risk, so you might get a list of one hundred risks, but really it’s going to end up with about sixty sixty to seventy risks and and a lot of those things that they identify as bad things aren’t going to stand up to the light of day one person might be worried, but another person has a full explanation, and so it will simply go away. You’ll end up with about forty or fifty for challenge either positive challenges or negative challenges, and and at the end of that process, i can almost guarantee that someone who does this will be aware of two or three things that are low hanging fruit, that they can pick very rapidly in order to help their organization thrives. Now, are we allowed to come back to the committee then with mohr than the four that you challenged us with? And then the committee and the committee flushes them out to get down to this forty or fifty? Is that the way it works? Yes, if someone wants to identify more than three threats and one opportunity, i would never say, no, you can’t, but but on the other hand, you don’t want someone, for instance, to focus so much on this that they become, you know, all engrossed in in their potential worries rather than doing their job. So you wanted to be somewhat manageable, all right? We’re in the details of this, which is where i want to be. So so our first meeting is introductory. And then we give some homework second meeting you’re coming back in a week or maybe give him ten days. All right, maybe it’s a it was a long weekend in there, so e-giving e-giving ten days you’re coming back with your your analysis of threats and opportunities with the understanding that we’re going to narrow, we as a committee are going to narrow it down to three, three and one for each functional area, okay? No, no, no, that that i think i misled you on that one. Well, you’re going to narrow it down to a certain number of risks. It may be that there are that that the committee ends up saying, yeah, there really are seventeen risks in the development function. And they all are really rich. Each person would have identified only three. But, you know, maybe maybe it ended up that that you had ah, fifteen at least, um, legitimate risks threats that were identified, that is, you don’t limit it artificially as far as the total number of risk that could be identified within a function. Okay, i think you did mislead me, but that’s all right? You know, character. So listeners going go back, listen to what ted originally set the record will now pass that’s, right? I think it’ll show that i’m correct, but, um, so all right, so and you had also said that people can identify threats and opportunities outside their their own functional area, so a cfo can comment on it, and i can’t comment on hr and talent development, et cetera. Okay, um, that’s our second meeting, what happens after that? Now, we’ve now we’ve got our core of forty to fifty yeah, you’ve got your core of forty to fifty. The next step in that in the process would be to prioritize along those risks, because if you have forty two, fifty two, sixty risks and you think they’re all equally important, well, you’re just going to be frozen in inaction. So the next step is to use whatever tool you wish to use to prioritize those risks down to the most important ones that your organization face. And when i’m advising r our clients, i say the simpler the better, as far as prioritization, use a simple, you know, ah, point system, where each person on the team gets a certain number of points and they can allocate those points, however they wish among the fifty or sixty rhys so that if you want to push him all of your chips on toe one risk because you think that’s really important and should be really high priority for the organization, you could do that. Um, and and by doing that, you end up with your top ten or fifteen risk that got the most points and those become your first prioritized punch list of high value items that your organization should focus on during the coming period of time. You could do this like a poker game. You could all be you could buy everybody a stack of chips and okay, number one, we’re going to go through all forty or fifty. Number one who wants to throw is number one throwing your chips. But when you have a chip on that one that you exactly right, good bet judiciously, because when you’re out of chips, then you’re silent. There’s no taking chips back. Alright, right? Yeah. And? And what is happening is that people will take different different approaches to deciding what you know what their priority risks are and and the reason why. I say it needs to be a simple process is that deciding priority really is a judgment call? It has something to do with how dangerous or how good is this opportunity of its opportunity? How, how, how big is the risk if it comes about, how likely is it to come about? And if it comes about, how much lead time are we going to get before it manifest? Seldman now, you know, if you’re a multi billion dollar corporation, you khun create huge financial models to make those sorts of decision, but for the average non-profit you have to rely on people’s considered judgment, and so having a simple prioritization process where people are told, you know, consider those three factors and then put your chips the way they should. It ends up being a pretty powerful system for identifying the core risk organization and say those three three factors again, yes, it is it’s, the magnitude of the risk if it comes about the likelihood of the risk coming about and how much lead time you’re going tohave once the risk manifests itself before the full impact hit, okay, that third one could be it could be a day or so? I mean, that could be short term and they could on the end. And that might mean that you would get several rank that risk hyre because you don’t get that much lead. On the other hand, if you’re talking about a legislative change, you might have not in front. Okay? Yes, exactly. Yeah. So you’re aware, of course, weighing the factors, it might be low, like a low, low, low probability, but xero lead time and great magnitude you’re going to rank that thing. Hyre okay. All right, all right. So now we’ve got our ten. We’ve got our top ten. Yeah. Now, do we continue in just the committee and dealing with these? Or do we start to open it up in, like, meeting three or four guard to open it up? Ok, start opening up when you, when you boil that tend the risks down to your poor wrist, then you start opening it up to the rest of your staff by bringing those the list of those risks to your staff meetings and talking about those with your staff asking, ah, you know, for for their reactions tow those risks. Signing those. Risks, too. Particular people tto be dealt with a signing check in dates for when when you’re going to check back, you know that that list of core risks, which is second big tool that risk managers use, they call it a risk register. But that prioritized list becomes the operational judge document that you share with your staff in all staff meetings and and other staff meetings. You also share that up to your board of directors because those are the core risk that the organisation face and the board may want to weigh in on some of those risks. Excellent. Ted. We’re gonna leave it there. That’s a perfect place to ah overviewing on dh, of course, there’s get you could get thie get the format at risk. Hyphen alternatives dot com. You could follow ted at t bilich b i l i c h ted village. Thank you so much for sharing. Uh, tony was great to be here. Thank you so much for having me on my pleasure. We need to take a break. Wittner, cps, anek cerp from the latest testimonial quote, they’re accessible. They care about their clients. End quote, can you say that about your accounting and audit firm? This is another way that wagner goes beyond the numbers remember all the guides and the templates you heard me rattle on about, but they’re valuable. So it’s rattling and it’s valuable rattle. Yes, it was very it was a high tone rattle, good tone, so there’s that but then there’s also they’re accessible. They care let’s make it personal. Talk to eat. Which tomb he’s. The guy you want to talk to? Check out wagner, cpas, dot com he’s a very good guy. Now time for tony’s take two two people have me on their podcasts, it’s their lives joe correct, and i talked about charity registration. Now, first of all, i have to apologize to joe correct, who i’ve always called joe garrick, including what he was on the show. Why he didn’t correct me, i guess. It’s too polite. I don’t know. I think i take notes. Well, as long as they’re not from my wife, i think i’m open so i would. Appreciate it, but joe correct did not. So i have to correct, correct and eso yes, joe, correct, and i did charity registration and i did, launching a planned e-giving program with heather yan tao. Those are my two tricks to trick pony that’s what i know, plan giving and charity registration heimans lots of people say they feel passionate, passionate about their their work you need i love you. The twitter bios air are actually pretty interesting there’s a lot of passion out there, they’re passionate about whatever they do. I don’t know, i like it. I like playing giving i like charity registration let’s just leave it at that let’s not get carried away about passion. Um, so those are the two things i talked about. So the plan the plan giving with heather watching apollo program? Not surprisingly, i talked about charitable bequests that is the place to begin your plan giving program, as you know, and it could be the place to stop. If you’re a smaller, maybe even midsize shop, you don’t want to invest in more and more like infrastructure and further expertise or something it’s not necessary, you can have a very respectable program with charitable bequests start and stop there so you’ll hear that message. And then, of course, we’re going to more detail about starting a plan giving program against marketing tips that i shared with heather et cetera and for charity registration that was the one with job. Correct? Um, you know, the biggest hook with that is your donate. Now button, if you have a donate now button on your website, you’re accepting gifts on your site. That thing is a solicitation in lots of states the day that it goes live, and it doesn’t matter whether anybody in montana ever clicks on it. I don’t know if montana is one states you gotta register is like ten or twelve states where you don’t but let’s just don’t don’t fight the hypothetical, um, it’s it’s a solicitation in a lot of states, the moment it goes live because people in those states can see it so that’s a big hook you donate now button and just generally, of course, charity registration. You need to be registered in each state where you solicit donations, and joe and i went into some of the generalities about registration because it’s a morass. But there are some generalizations you could draw about what the states require in terms of timing and forms and fees, things like that when you get into the weeds of charity registration, then that’s where it’s it’s a morass because every state has its own let’s be polite and say video sync christie’s that they’re their own personalities that must emerge through the charity registration channel so you can’t make a lot of you can’t go into a lot of detail and, you know, like a forty minute podcast, but there are generalizations you can draw, and so we talk about exemptions also exemptions or key, you know, once you find a state that you need to register in because, you know you’re soliciting in that state, the first thing you want to do is look at the exemptions in that state. What do those look like? Because you might very well be exempt. Then, of course, drill down to the details of exemptions and that’s where the morass comes in is in a state where you apply for the exemption or the state, and you have to be approved for the exemption. Or is it a state where? You could just walk away, throw up your hands and go to the next state because you just deem yourself exempt, right? So joe, correct, and i talked about the exemption, of course, too, because, you know, you could save a lot of time if you find that you are exempt. All right. So carrie restoration job, correct planned e-giving beginning of launching a plant e-giving program that’s with heather, you, lando and i’ve got links to those two podcasts, of course, there’s. My video. I have to have my own personality and nuances. So my video, with the links to the those two podcasts where i was a guest, is that tony martignetti dot com live. 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Thanks to your station for carrying us affiliate affections that’s the liveliest or love the podcast pleasantries and the affiliate affections. Now let’s, go to darby, barca and your disaster recovery plan. Welcome to tony martignetti non-profit radio coverage of ntc twenty fifteen the non-profit technology conference were in day two. We’re in austin, texas, at the convention center and my guest is dar vivir ca she’s vice president of technology for lift a lefty and her workshop topic is avoiding disaster a practical guide for backup systems and disaster recovery planning. Dar welcome, thank you very much. Good to be here. It’s a pleasure to have you this day two we’re highlighting one swag item at ntc per for interview and, uh, i have a double chip biscotti from ah sputnik moment the hashtag is hashtag is sputnik smiles and i’m told that the glasses go with the biscotti, so this is essential. This is this interview’s swag moment. Thank you very much. Sputnik smiles and it goes into the goes into the swag collection. There it is. Okay, door. Um, we need to know some ah, little basic turn. Well, you know what? Before we even get into why is disaster recovery and the related and included back-up so i don’t know if it’s just for gotten ignored, not done well, what inspired the session is a organization i used to work for. We were required by auditors to do a disaster recovery plans. So when it came time for the annual audit, i got out the current disaster recovery plan and went all right, i’m going to go ahead and update this and when i discovered when i read the plan was there were servers, there were eight years old gone for the last eight years server and reading the planet was very clear that what the previous person had done was simply change the date and update the plan for auditors. And as i thought about it and talk to other people, i found that that actually happens a lot people it’s d r is sort of that thing they don’t have time for because no one ever thinks it’ll happen to them, so you push it off and you push it off, and you either just download the template, you know, a template off the internet, and you slap a date on it and basically fill it out just for the auditors. But a lot of organizations never actually think through their disaster recovery, they don’t get into the details, they don’t worry about it, and then when a disaster actually happens to them, they’re sort of stuck. You don’t have a plan that i don’t have a functioning crush on, they’ve never tried it out, so that was what inspired the session and as we dug into it. We we tried to give the thirty thousand foot view because disaster it cover, you know, there’s an entire industry, the deals with technology, disaster recovery. You can spend days on this topic, and obviously we didn’t have days. We had a ninety minute session, so we tried to give the thirty thousand foot view of the practical items you need to pay attention to if you’re not confident in your organisation’s d our plan, if you don’t have a d our plan or if you do and you really don’t, you know, you think it really needs an overhaul that sort of the top ten of items of what you should really be looking at when you’re dealing with disaster recovering backups. And we tried to give some several practical examples myself and the other speaker and andrew, who could not make it this morning of disasters we’ve had to deal with as well as other well known ones. Yeah, okay, do we need some basic language? Miree before we get into the d r disaster recovery topic short jr is one of them. Disaster recovers, often referred to his d r it’s often spoken about in terms of business continuity or bc, which is sort of the larger plan for the entire organisation should’ve disaster strike there’s the others very d are specific things such as our poet recovery point objective that we could talk about your rto, which is recovery time objective there’s very specific language like that for disasters. It’s usually just revert to de ours. So whenever we say d arts disaster recovery okay, we’ll see if we get into those eyes and i could explain to ms wick. Okay, um, all right? So clearly we should have a disaster recovery written, just recovery plan. Even if we’re an organization that small enough that doesn’t have an annual audit, we still should have something in place. Yes. Okay. What belongs in our day? Our plan top ten things. You need a contact list for your team. So if you have a top ten of the d r i do of what should your plan d our plan? You know, it could be anything from a five page outline that just covers the basics. And in in our sessions slides, which i’ve posted in the ntc library gives it some good resource is for doing andy. Our plan, or it could be a, you know, a huge hundred page document, it covers absolutely every aspect of business continuity or something in between it’s going very by organization, and the reality is, if you’re a small organisation with a small team, you might only be able to do the five page outline but that’s better than nothing that’s better than no d our plan or a d r plan that realistically hasn’t been updated in the last ten years, but i would say, you know, the top ten you really should have in your day. Our plan is number one, a contact list for your team members. What is the contact for your team, folks, your business continuity folks, if you normally would get that out of your email and you’re in a disastrous situation, you know you can’t get to your email or, you know, like we’re ever going through, and i want listeners to know that she’s doing this without notes, i it seems very confident that she’s got the hopefully i’ve ever altum in-kind get seven out of seven or eight ten will be ecstatic, but so continue. Oh, but i want to say yeah, as we’re going through, consider two organizations that may not have someone devoted to it. Correct, that is, our listeners are small and midsize non-profits right? They very, very well just all be outsourced or it falls on the executive director’s desk. Excellent point. Would you cover that in the session? So t finish at the top ten contactless three team members contact list for your vendors, a call tree and some sort of communications. How do you tell your organization in your members that you’ve had a disaster? Either your servers have gone down your parts of burst and your communications air underwater? How do you do that? What is your network look like? So? Network diagram process outline how you’re actually going to do your disaster recovery a timeline? How long do you expect these activities to take before you? Khun b live again, a list of systems and applications that you’re going to recover if you’re a large enough or gore, you can afford a hot site what’s called a hot or warm site where you can immediately switch over two other equipment. You know information about that, you’d need that to start your recovery and then also information about your backups. You know, who’s got your back ups? What system are you using? How do you, you know? Get those back. So those air sort of like the top ten things or d our plan should have. Alright, let’s dive intothe process. Ok a bit, because that intrigues me. And hopefully listeners. I think so. I think i have a fare beat on what’s. Interesting. I hope i do. Um, yeah. What? How do we start to think about what our dear process should be? First, you have to think about what all could be a disaster for your organization. A lot of people think about things, you know, earthquakes, hurricane, sandy, hurricane katrina. But it could also be water pipes bursting in your building. That is one of the most common thing. If your server is not properly protected, which a lot aren’t a lot of stuck in closets. Ah, dripping pipe water. We call those water events and that seems to be the most common thing departments encounter is leaking pipes in the building or some sort of a flooding situation. But it could also be an elektronik. Disasters such i’ve worked at an organization that underwent what’s called a ddos attack, which is a distributed denial of service. It took out our entire web presence because malicious hacker hacker went after that’s where there’s millions of right the network and they just flood your network seconds you’re overloaded and yeah, and that’s a disaster situations. So one, why would they attack like that? Why wasn’t non-profit attack malicious? The cp dot organ are attacked out with avon marchenese travon martin decision. Folks attacked our our petition site way. We were able to get it back online, but for a couple of hours. Yeah, we were off line. And that could be considered a disaster situation. For sure. Yeah. How do you help us think through what potential disasters are not even identify them all i think about what could affect your or what you wear. You vulnerable? Some of the things we talked about in the session and we’ll think about it. How would you get back online if the’s various things happen to you are your are your services sort of in the cloud? Do you have servers on site and start there when thinking about your process is what would you have to recover if these various scenarios affected you or with these various scenarios. Scenarios affect you if your website is completely outsourced to a vendor that has de dos protection. Okay, that’s, not a scenario you have to worry about so kind of analyze it and every organs going to be different. You know, if you live on the west coast, you’re probably concerned more about earthquakes than other regions. So it’s it’s going to vary for each organization, what sort of disaster you’re going to be worried about? And then you start getting down into the practical nuts and bolts in terms of who are your disaster recovery people, who’s your team, if you’re really small lorry, that might just be you or as you mentioned before, if you’re using outsourced, manage service provider and your vendors responsible for that, make sure your vendor has a d our plan for you. Ah lot of folks just assume your vendors taking care of that, but when it comes right down to it, do they actually have d our experience? Can they recover your items? Actually sit down and have that conversation? Because so many of the small org’s as you pointed out, do youse outsourced thes days and there’s there’s a lot of manage service providers that specialize in non-profit, but you need to have that conversation. Don’t wait till you’re under a disaster scenario to discover that groups they don’t actually have that experience have that conversation ahead of time. What else belongs in our process? Outline in your process latto outline if you’ve got a another site either a cold, a warmer, hot site or if your stuff is based in the cloud, where would you recover to the hot side is some place you go to drink cold water or hot? Sure, a cold site would be where you’ve got another location let’s say you have a dozen servers at your location, and in the case of, you know, your building being inaccessible or underwater. A cold site would be where you’ve got another location you could go to, but you don’t really have any equipment stage there, but it is another location you can begin operations out if that’s a cold sight there’s nothing ready to go, but you’ve got a sight a warm site would be where you sort of have a skeletal equipment there it’s far less capacity than you’re currently at, but you’ve got something there it’s not live, but you got stuff ready to go that you can restore to and get going. And a hot site is where you can flip over immediately. Your live replicating to somewhere else, it’s ready to go? It might not be full capacity, so it might not have, you know, full blown data line size that you’re used to might not have your full range of service, but it is live and you could switch over near instantaneously. That’s a hot site, ok, eso you’d want that in your process, and you’re going to want to think about what are you restoring and that’s where we get into the backups? What comes first and that’s, where you start getting into terms such as recovery point, objective and recovery time objective those air to very common d our terms recovery time is how far back are you recovering, too? And what does that mean for each system? So if it’s your donorsearch system that’s probably fairly critical, you want a recent restore of that? If it’s a system that doesn’t change very much, maybe a week ago restores okay for that and sorry that’s recovery point objective recovery time objective is how long does it take you to get back online after a disaster? You know, ifyou’ve got to download your data from an external source. Has anyone thought about how long that’s going to take you to get the data back? Is it going to take you fifteen hours or three days? So it’s in a lot of folks don’t think about that ahead of time, they just go oh, you know, we’ll we’ll pull it back down if we have a disaster, but they don’t think about instead of their nice normal data communications, they’re going to be on a tiny d s l line trying to pull down one hundred fifty gigs of information and it’s going to take a week to get it back down. I have to say you’re very good about explaining terms and thank you, proper radio. We have jargon jail? Yes, we try not teo transcend. You haven’t transgressed cause your immediate about explaining exactly what recovery point river and recovery time objectives are. It could be very confusing, you know, if you don’t understand the terms in tech, you can be confusing what folks are talking about, and that was one of the the focus is of our station session is making it less confusing and being very practical, practical about what you can or cannot do. And if folks go and look at our slides, they’ll see on several of the items we did a good, better best, and we tried to talk about that all throughout the session because we realized again for a small ork or, you know, even a large order that just doesn’t have the resources to devote to it. You might not be able to do best practice, but you could at least try a good practice that would be better than nothing. And then so we do a good, better best for each each type of thing like what does a good d our plan look like? Versace best day our plan and at least try and get to that good, because at least you’ll have something and it could be a continuum where you try and improve it along the way. But you’ve got to start somewhere it’s better than just ignoring it, which is what happens. At a lot of places. Got to take a break. Tell us credit card and payment processing. You know these people check out the video at tony dot m a slash tony tello’s that will start to explain to you the long tail of revenue that you can earn from. Tell us when you get companies to look att tello’s. Let tell us look at their processing fees. Then they switch to tell us you get fifty percent of the revenue forever. Tony dahna slash tony. Tell us now back to your disaster recovery plan with dar do we need to prioritize what what’s mission critical. And, yes, we can work with out for a time. Yes. How do we determine that? Definitely. We talk about that in terms of its not just a knight each decision either because we may think that the emails the most critical thing out there, but development may see the donor system as the most critical out there program might think that the case management system is the most critical out there. So you finance wants their account. They want their accounting system up. Obviously you’ve got to have an order in which you bring these things up. You’re probably not gonna have enough staff for bandwith or, you know, equipment to bring everything back online, so there needs to be and hopefully your executive team would be involved in deciding for the organization what is most critical in what order are you going to bring those things up? And that needs to be part of your d r plan? Because otherwise, if you’re in a disaster scenario, you’re not going to know where to start and there’s going to be a lot of disagreement of who starts where so you guys need to decide on the order, okay, we still have a few minutes left, but what more can we say about d r and related back-up that’s not going to wait till i’m back up because i think we could do a little bit in terms of d r i would say the key points on backups are check them because a lot of time, yes, monthly or quarterly, at least is anyone looking at your back-up back-up work-life one of the scenarios that we talked about that actually happened to my co speaker, andrew, was that their server room flooded and it hit their razor’s edge server, which is their entire c, m, s, c r, e, m and donorsearch system, and they thought it was backing up, but no one had actually check the backups in the last two months, and it was on, and it was not s o in terms of back-up just typical, you know, pay attention to the maintenance. What do you backing up? Has anyone checked it? And again, if you’re using a manage service provider, make sure if they’re responsible for for looking at your backups of managing them, make sure they’re doing that, you know, double check and make sure that they understand that your backups are critical and they can’t just ignore the alerts about your backups. You know, you don’t want to be in the unpleasant situation of three of our servers just got flooded. We need the data and discover nobody was backing it up. It ain’t exactly okay. All right. Anything else? You wanna leave people about back-up before we go to the broader diar? No, i think that’s. Good for those were the highlights for it. All right. So back to the disaster recovery. What more can we say about that. There are going to be a lot of watches if you’re in a large d our situation and so one of things we stress is one getting down into the details of your d our plan before disaster hits, you see, if you’ve never thought about how you’re actually going to do the restores air, actually, how you’re going to be rebuild those servers, you need two ahead of time. A lot of folks never practice have a fire drill. I hate fire drill, but and you don’t have a live fire drills in this case, it might be a live fire drill. You don’t want to have that, so you should make some effort to practice, even if it’s just something small, you know, trying to restore one server. I mentioned in this session that i was put in a situation years ago at johns hopkins university, where we were required to have verification of live tr practice. So i was put in a room that had a table, a telephone, a server, and we were carrying two laptops, and we couldn’t come out of the room, and so we had completely restored our domain. We had a set. Of backups on the thumb drive and added the second laptop to that domain improve that we had restored the domain, and an independent person that was not connected to our department was monitoring to make sure we had done it and we had to prove it, and that was an eye opening experience is as experienced as i was doing that i’d never done it live, and it took me three tries to do it so that’s, right? Encourage folks to really try and practice this stuff ahead of time and get down into the you know, the weeds on there on their d our planet on also to think about it. You weren’t fired because way, john no, no, no. I actually like too much john soft. No, we did complete it within the time frame, but we were a little startled when we discovered that we thought we knew how to do it first time out. And we kept making little mistakes. There were two of us and they’re doing it. And we were surprised ourselves that we thought, oh, of course we know this. This is not a problem, but no, we were making little mistakes. Because we didn’t have the documentation down, a specific is it needed to be, and so that was a very eye opening experience. There’s a couple of their d r gotchas we talked about, which is crossed, people don’t think about the cost ahead of time. How much is going to cost to get you that data? Back in the instance of my co presenter who had the damaged drives, they weren’t expecting a near ten thousand dollars cost to recover those drives, but that’s what happened when they didn’t have the backups? They had to take those hard drives to a data recovery place, and the price tag was nearly ten thousand dollars. Dealing with insurance is another big one that people don’t think about having to account for all of the equipment that was lost, and dealing with that insurance morass often gets dumped on the auntie department in a small organization. There’s not, you know, a legal department that’s going to deal with that it’s going to be you so to, you know, kind of talk to your insurance provider ahead of time and see what all you have to deal with in a disaster situation, so you don’t get an unpleasant surprise if you’re ever, in one a cz well, on the insurance topic, just are you covered? Exactly what what, exactly, is your equipment covered, and what do you have to do with that? In terms of accounting for it, if you suffer a disaster and you know the gooch is, we get so a couple of minutes, if if oh, about conscious. Trying to think about somebody we don’t hold back on provoc video, i think some of the other ones that we covered in their thick wit mint again to the cost, how much is it going to cost you? Two gets new equipment and did you account for that when you were doing your d our plan and a time to recover? A lot of folks don’t understand how long it may take them to do a recovery and also deciding what is important and what is not important, not just in terms of what should be restored in what order, but in terms of practical things, do you really need to restore your domain? Er, or could you just start over from scratch if your domain only contains maybe fifty accounts and doesn’t have any associated servers faster for you to just start over and just recreate the domain immediately? Especially if a lot of your emails in office three, sixty five or google maps, you could reconnect it very quickly. So, you know, thinking about more practical gotsch is like that that you should think about have time, you know, obviously it’s that’s the best practice to think? Of all these details, and he realized folks may not be able to, so we provided someone sheets and some samples of them of just quick, yes or no questions and thinking this through and things to think about and where will we that is not notice provoc radio has a professional sound i don’t know about ntcdinosaur ten, but that was a way over there. They’re on their own. They can come to us for expertise if they if they need to. But, uh uh, now i messed myself up because i ask you about something. What were you just talking about? How much? How long will actually take you to recover things? And whether or not you should practically skipped recovering something because it might be faster to rebuild it. Okay, i have a follow up to that my smart ass humor, maybe lose it. All right, so why did you leave us with one take away? Dror back-up the session was a little bit misnamed because technically, you’re not going to avoid a disaster you really can’t in many cases, you’re not gonna avoid the flood. You’re not going to avoid the earthquake if you’re in that. Region so you need to plan on how to deal with it. So it’s more like avoiding avoiding your d are becoming the disaster because you’re not going to avoid the disaster itself, so you might as well plan for it. Outstanding. Thank you very much. Door. Thank you much. Darby america vice president of technology for lift. This is tony martignetti non-profit radio coverage of ntc non-profit technology conference two thousand fifteen. Thank you so much for being with us. Thank you. Next week date your donor’s returns with jonah helper. If you missed any part of today’s show, i beseech you, find it on tony martignetti dot com were supported by pursuing online tools for small and midsize non-profits data driven and technology enabled. Tony dahna slash pursuant radio wagner c p a’s guiding you beyond the numbers regular cps dot com and tell us credit card and payment processing your passive revenue stream tony dot m a slash tony tell us our creative producers claire meyerhoff family boots is the line producer show social media is by sirs and chavez and this great music is by scott stein with me next week for non-profit radio big non-profit ideas for the odd. They’re ninety five percent go out and be great. Kayman you’re listening to the talking, alternate network, waiting to get you thinking. Nothing. Cubine are you stuck in a rut? Negative thoughts, feelings and conversations got you down. Hi, i’m nor ing. Sometimes the potentiality tune in every tuesday line to ten eastern time and listen for new ideas on my show. Beyond potential live life your way on talk radio dot n y c. Me, are you feeling unhappy with your body, shape or size? Ever feel out of control with food? 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Nonprofit Radio for January 5, 2018: Free Software/Consulting in 2018 & Integrated Tools

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Peggy Duvette: Free Software/Consulting in 2018

Oracle+NetSuite offers valuable products and technical assistance to you. What’s available and how do you take advantage? Peggy Duvette, their head of Social Impact reveals it all.

 

 

Amy Sample Ward: Integrated Tools

Amy Sample Ward

Amy Sample Ward, our social media contributor & CEO of Nonprofit Technology Network (NTEN), explains the value (and challenges), of integrating many of your office functions–including social engagement–into a single platform, like Oracle+NetSuite. NTEN is in the midst of integration right now.

 

 


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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent on your aptly named host happy new year. I very much hope that you enjoyed time with your family friends for yourself. You know, i i’m always preaching solitude. I hope you got some of that too happy new year, lots of good wishes and i’m glad you’re with me. I’d be forced to endure the pain of gastro mix arria if i had to stomach the idea that you missed today’s show free software and consulting in twenty eighteen oracle net sweet offers valuable products and technical assistance to you what’s available and how do you take advantage? Peggy duvette their head of social impact reveals it all and integrated tools kayman sample ward, our social media contributor and ceo of non-profit technology network, explains the value and challenges of integrating many of your office functions, including social engagement, into a single platform like oracle met sweet and ten is in the midst of integration right now on twenty steak too. You’re twenty eighteen all this month, responsive by pursuant full service fund-raising data driven and technology enabled tony dahna slash pursuant and by wagner, cpas guiding you beyond the numbers wagner, cps dot com tell us turning payment processing into your passive revenue stream. Tony dahna may slash tony tell us here is peggy duvette with free software and consulting in twenty eighteen it’s my pleasure to welcome peggy duvette. She has been a thought leader in technology, social change and women’s leadership for over five, fifteen years as the head of social impact at oracle. In that suite, she is responsible for the donation of the nets wheat products to non-profits located around the world as well as the capacity building programs. Peggy is at peggy duvette. Peggy, welcome to the show. Well, thank you, tony and i have to be here today, it’s a pleasure. And i’m anxious to talk about what? What? What? What’s being offered because this is i want to share this with our listeners because i fear that there’s not great enough awareness on de so i want to do what we can to increase the awareness of everything that’s out there. Um, just just give us a little bit of the history. It was just a year ago. There was ah, nine point three. Billion dollars purchase of net sweet by oracle what what was what was going on there? Why? Why join forces one turned forces? I think you know, our mission is very similar to our recalling a sense that we we’re interested in accelerating the social impact of non-profits all around the world on what better way to deal with hyre recall, if you will so we can complete that mission. We’ve been blessed. And now that we are part of a recall program has grown and we’re able to support non-profits globally again, regardless of the ability to pay. And how do we do that? We do that by all means we give away a dignity donations to our software program, and we also offer capacity building services and probono services all around the world. Yeah, and we’re going to we’re going to have enough time together to get into the details of that on dh how non-profits take advantage? So i i assume this this new relationship is going well. Yes, yes, it has been going very well. First year. Okay, s so you were at you right in that sweet. Sounds like yes. That’s, right? You know, i started my background as an executive director of a nonprofit oppcoll wise earth in the bay area in california, it was a small non-profit under one for five million, and i remember as a needy, a heart it wass to, you know, to look into technology. It was overwhelming when, you know, very technical on remember trying to talk to partners, vendors, you know, leaders in the field, and it was super overwhelming. So when i found out that nest with that, sam was looking for new leadership, like that’s intriguing, you know how friend it eas to, you know, have access to an amazing technology, and then our powers many non-profits to leverage that have been quite a fantastic journey, and that meant, yeah, excellent. And now the latest, of course, the the coming together with with, with oracle, i don’t want to cause a partnership, but collaboration now and and so even greater distribution possibilities and greater possibilities for non-profits so you are responding, working within the social impact. So just before we get into detail about the offerings, just what? What is the mission of social impact within oracle net suite? Sure, our mission is to accelerate. The full impact of non-profit and so fun surprises globally, we got a list of the ability to pay with their signature programs. I mean, to date, we’ve served around a thousand non-profits we’ve offered about ten thousand hours of probono, which is, you know, they couldn’t around one point, five millions of probono hours given to our social impact restrictions and let’s, eso, let’s, go into what the offerings are, i think, for people who are aware that that you know that these donations are out there. I think people think predominately of the software, the products, but but there’s offerings beyond that. Right, i think what you need about necessary call social impact it it’s not just about that techno generation. Well, i mean, that technology is important, you know, when you think of running a non-profit what we want to put more of our resources on a program area, we still need to make sure that we manager data, that we do our report right to abort the quarter and so next is and the rpc sam, it allows you to, you know, run for operations, you know, if i want to think about an example of a social impact metoo non-profit that diverting nets with right now? I mean, i could serve the legal aid to tidy of rochester so it’s a small non-profit that provides probono legal services might in the new york area, they have around fifty employees on dh how did the leverage that street? You know, they basically been able to user accounting, self tour, get the old time insights into the costs and revenue stable toe basically said time in terms of on hardware and mention it. So those kind of services never that sexy to think about, you know, all the back and operations. And how to manage that. But at the end, when you able to spend less time on your record keeping on your back and operations and you can really support the audience that you’re trying to serve. So next witness for informer, you know, its key offering is about helping non-profits focus on the mission so they don’t have to worry about the back and operations. But as we know, you know, undertaking technology chance for another bit of any side, whether you one hundred fifty milion or if you wanted to run, it can be overwhelming. You know, alfred, you tend to jump chanpreet technology, and then you forget that it takes much more than just taking the software. So what was talking to me at the time when i joined the company is the fact that unique kind of the opposition, which is not only, you know, we will help you identify whether net suite is the right software for dignity to foryou operations, but once we’ve identified that, and if we basically affected uto through a program, then you have access to a probono services and a sweet probono offering is very people what we do is we match our employees will are experts in next week with social impact recipients, and every quarter you have access to basically probono i was from employees so it’s, very generous offering from arika net suite and like i said, two days we’ve offered around ten thousand hours of probono yeah, okay, we’re going to go out with our need to take a break shortly, and then we’ll come back and we’ll get into more detail about the especially about the software, but but also the probono in the capacity building, so you need to take a break pursuant, data driven fund-raising field guide that is their newest resource on the listener landing page, which is tony dahna slash pursuant capital p please. There is so much data available to all of us, it’s, you know, feeling like overload if you don’t know how to manage it, if you’re not being thoughtful about data management and we’re talking just about the data that you have internally. So this field guide is designed and will make data less daunting for you. This is what it’s got five high level steps you can take to translate your business objectives into action real world case studies showing you how other non-profit org’s are using data to achieve their fund-raising goals and a worksheet with thought starters to help your team find the right focus and begin building a data driven culture. It’s the data driven fund-raising field guide tony dahna may slash pursuing capital p now back to peggy duvette hi, peggy let’s talk a little more about what the technology offering is aside from a cost accountant costing cost management accounting. I know there’s cr em. What other technology? Ah, it’s helping to manage the back end. Buy-in i think you know what would recommend with technology likeness suite where you can literally, you know, run your whole operation. It’s tough with your financial first. You know, eunice with twenty financial, make sure it meets kind of you day to day operations for management for the board. And then you can expand to c r m to invent tree control to, you know, being a web store. So you get pretty much do it all and, you know, depending on non-profit we serve, they will leverage next week for a different use, obviously. But i think what’s key is because you can. Do it all and a lot of ah non-profit that we serve will tend to be attracted innocents because they have this persistent, you know, so desire to bring it all together into a unified system. So, you know, if i think of food for the hungry in canada, you know, they help comedians and developing nation in africa, asia, and and, you know, at the time they had dispersed zsystems you know, it takes time to maintain eso by basically using nest with a unified system and also take on the e commerce, they’ve been able to basically increase their fund-raising income, spend less money in tow support, but more into fund-raising so they can support more than program, it can be especially cumbersome when there’s not even a disparate programs, but there’s a combination of programs and spreadsheets, you know, trying to manage that way, you know, i see that sometimes and it’s it’s just such a drain on time and efficiency. Duitz yeah, i mean, you need to you need to use the technology that’s out there to help you lorts right, and i think what’s, even more important, you need to write you need to use the right technology because i’ve seen especially for the smaller non-profits maybe under one million, we tend to want to see that free tide would get excited, you know, critical she can, you know, i can use this, but but what i would say over and over is remember, freeze, never free. It takes time to train new staff or you volunteers, but you don’t have any staff dedicated. It takes time to implement it takes time to documenta intimidations and then you know what went stayed in her group is not that you just used next week, but you leverage message foryou, mission that’s where we want to see they used the technology on dh that leads to the second of the three offerings under under social impact. The sweet probono where net sweet employees will actually spend time with you helping you on board and leverage the technology. So let’s, talk about let’s. Talk about what’s available there buy-in yeah. So i think it goes back to what we were discussing, which he’s wants you. You’ve made the decision right with you. Bored with your constituents to undertake any technology. How do you ensure that you leverage that? Technology so it’s past kind of like a date to the operation is how do you insure that the things that happen you could actually make strategic decisions be more efficient with your reporting and so a lot of non-profits decisions from the dignity of the nation applying ana quietly basis, you know, it could be anything from, you know how to import my data into this sweet teo, for example, with canada, they recently had a probono project where they work on the dashboard on, you know, they serve a lot of non-profits that they want to be able to have the dashboard, so they understand where the service is offering are going so again, probono is being used as a way to help diving to some specific operation parts of the business. Ah, and have them understand how they can leverage next week for that piece. How much probono time r ah, are the your employees e-giving each year? What? Is there a requirement? Right? So our company’s global so today we’ve given around ten thousand i was probono right on the quality they sees, you get basically a team of two to three employees that they tend. To give him on twenty hours each. That’s pretty generous. Andi remembers, was the expert something? The biggest opportunity for the perfect is, you know, what do you need? Right? And then we able to match you with ernest it in place. You can then help you. And then, you know, if that first put it works, you can apply again the following quarter, right? This is not just a one time offering. Okay. Okay. And the help that there are that they’re providing is just around use of the the net sweet products. Yes. That’s, right? Yes, that’s, right? I don’t think we do. Also, that might be a little unusual is when people, when non-profit starts being interested in a technology donations, you know, we have a very sore application asking a lot of questions from, you know, you know, what do you intend to do? What problems that you’re trying to stall? You have a sponsor? Do you have dedicated, volunteer, dedicated staff? So we’ll have a lot of questions really prompt the non-profits really think about what it they intend to do, and we also very comfortable saying, hey, you know, did you really think about this maybe you might not be radio you may be really again, it’s very important for us to just ensure that and one does not take a dignity for the sake of taking it, but more liberating. Yeah, okay. And we’re gonna talk about the metoo process shortly, but so, yeah, so we’ll we’ll come to that. Anything else you want to say about the probono a third of this, the social impact offerings that this generous volunteer volunteerism? Yeah, another programs that were recently lunch, which is around our capacity building element is with lunch this year of financial section reading court and what it is as a non-profits kind of apply and get accepted into the program. We bring them into cohorts of, you know, between five to sixteen, you know, five to fifty non-profits and then together, they basically going to go through a twelve with programs where they are going to be learning how to set up the basic financial of next week. And and what did you have to do? This we, you know, over the years as we served? I mean, at the commercial level, we’ve served around twenty five thousand, you know, organizations so we set up a lot of you know we’ve got a lot of learning and ilsen living practices. So we basically does love this training material to have the non-profit leverage our leading practicing, andi so they have all the pre configured options, and they can set up the basic financial. So then after twelve weeks, they can actually go live on the system. And the reason we’ve been financials actually within the cohort can a format is to ensure that non-profit can learn from each other as well. Says that we know is that when you’re known undertaking such a journey, you can be a little overwhelming. And so we built for this program. You know, it has no charge. It’s sound an education, basic, but we do that once a quarter and it’s bean extremely successful and again it’s it’s about, you know, how can we help non-profits field days technical capacity on whether they have a dedicated, paid staff or fall into a run, and this is called sweet capacity. This is the third, yeah, it’s, certain moments difficult financial accelerated, oh, it’s, not called sweet capacity anymore. So we were gonna have many tr capacity is basically a lot of buildings on vehicles and finish that. Okay. Okay. So what else then is available? And so so what you were describing is that’s a twelve week provoc program. And and you just do that once, right? Because that’s really the onboarding and the implementation of yourself. Is that right? You think about it. You know, perfect scenario is your high. You get accepted, you know, you have access to, you know, our license, you know, for free to a base in mission program. Right? So you get the license, then you apply for financials. Actually, with a cohort get accepted within twelve weeks, you go live on the system with running a basic financial, and then you can start, you know, applying for probono if you want to start leveraging so the dashboard or looking to other aspects of necessary that you want to start using. Okay. And reiterate that you know, there any reason why non-profit might be interested in that tweet? You know, one could be that they are next. And, you know, they want a software that can start helping render financials, right? Yeah. Get off springstead. Yeah, another reason could be going from quickbooks. Also having this existence have been extend that wanted to be able to scale and have one basically a doctor that can do it on. Yeah, and quickbooks especially, you know, that’s not made for non-profits that’s made for businesses. Yeah. Yeah. All right, all right. Um okay. So let’s, let’s move then. So we’ve talked about the three different components of what social impact offers. What let’s talk about how you apply and what’s in what’s involved the application. You start, you start online so you could apply to two different ways. We have a partnership with a text. I hope you know, listeners here’s about takes up it’s a wonderful organizations that provide a technology of discounted rates. So if you’re interested in that suite oh, we also for like, a minute on brown toto, the software that can be discussed later. But you can go through text soup and apply there. Or you could go directly to a website as the nets without com slash social impact. Andi, you would kick on, apply it’s a pretty so application again, you know it’s important to us, that the non-profit krauz understand what it means to undertake a technology chance, so we’ll ask you a lot of questions around, you know, what problem are you trying to solve? Are you really to undertake that technology change and you have the difficult capacity, and once you apply, you know, we’ll attend me. Traitor will contact you, and then you’ll be in touch with basically people in so short, that group to discuss a can of ah ah, software. And they give you a little. Yeah, right. So so there is going to be a personal aspect of this somebody’s actually gonna talk to you. That’s, right? That’s, right? Yes. Okay. So common thing too. Yes, different talking to somebody because, you know, we understand again that non-profit please can vary depending on the size and the mission. S so it was very important for us to be able to create that personal connection. And we’re lucky to be able to do that and have the resources to do that. Andi, i want to repeat the earl it’s it’s, not sweet dot com slash social impact, right? Fact? Or of course, you know, i think it’s interesting. That okay? And you know, if i want to think about some of the data we’ve collected over the years, summers self-funding mission recipients last year eighty seven to ten off a non-profit you know, seekers were saying that next week was going them to do things that they could not do otherwise with the size of the staff and budget so small. Non-profit i could not normally afford, you know, technician that left with are finally able to do things that they couldn’t have never twinned up thirty also, this ability to divert resources to focus on your mission instead of focusing on the complexity that is true impact when you get statements like that, that we’re able to do things that we were not able to do. Pre-tax win, yeah, yes, all right, so and what what types of organizations so you’re looking for when we touched on this a little bit, but let’s, let’s flush it out. What? What kind of challenges should people be able to document it? Sounds like size is irrelevant. Tell us little more about what? What you’re looking for when you review read those applications, right? Yeah, no, totally so yes, size is a real event and it’s important to us because we really want to support non-profit oh, non-profits regardless of their ability to pay and so it’s not perfect at a budget, you know, we’ll have a team that can help them if they don’t have a budget. We also have the social group that can help them, you know, again, it goes back to why, you know, why do non-profit need technology for the operation again? I think what’s important? Are you trying to solve? You know, do you have a problem? That’s accepting emissions and your delivery ofthe program? And if that’s so you need more transparency young, exponential, you know, i’d be able to have reports to board on the time you matter are used for countless hours creating those reported yes, every color, every boardmember sweet, definitely in the right position for you, andi. So, you know, we will ask you those questions for the application, nothing that will ask you as well, you know, is what kind of system are you currently using? Because if you’re using this system, i’m not a powerful, but you’re not leveraging this. Maybe you’re into another system that you want average might. Not be the right thing on, so we’ll definitely ask you about. You know what system you’re using to generate you, but your actual, too. When your perils that compass, if people all of that on dh, then we’ll ask you about some of the challenges that you’re willing to work on. You know, with your staff, a newborn. Is it important that the that the board is involved in this process? I wouldn’t sit in for its importance, i think what’s more important is whether the person that’s interested in doing that changes is an executive monster we’ve seen over the years, especially when it’s technology implementation that it’s important to have an executive bouncer meaning either add management level or boat level that support kind of the shit of technology because, again, it takes a lot of effort to intimate and then to train and volunteers. Yeah, it’s ok. Eso having a sponsor and it sounds like, you know all this leads me to believe, you know, you don’t want this software whether donated, have paid for, um, languishing on dh not being leveraged that’s, right? And if you look at, you know, at and ten right and ten released a report every year, i think that the failure redder, contextually implementations one fifty percent in the u s mom, i know this is why it’s so important to us as a people fear of the education that they really ask themselves the question, right? How many hours is the person responsible to manage intimidation is willing to allocate, right? I mean, you know what? You could have spent training. And documenting the implementation i value we know in the nonprofit sector people who take right there’s a lot of changing that you don’t want to invest in a new technology, and then a month later, as that person leaves yeah, right, there’s no continuity. Yeah, yeah, yeah, we know in ten. Very well on non-profit radio amy sample ward, their ceo is our social media contributor she’s on each month, right? Amy is ordered for nine in-kind is actually literally going through an implementation with that right now. Really? Oh, excellent. Oh, actually, right next time, maybes on i’m gonna quiz you about how it’s going. Okay, outstanding that’s it well, it’s a great organization to smartly leverage technology that they should be able to give you some wonderful testimonials further on, we bless. Like i said, we have non-profits oppcoll size, you know, sex of global, which is a pretty good politic organizations, right? We have, you know, we may have that legal aid society in russia. So that’s tiny again interest is, you know, if you’re ready, we here and we could to support your the foundation center is another good example there they’re very big throughout. The country i’ve spoken, they’re here at the headquarters in new york foundation center as a ah uses that uses you extensively. That’s, right. That is an excellent excellent. All right, we have about a minute and a half left. Peggy, what do you want to leave us with to encourage non-profit t seek you out? I mean, nothing of all. I think of the industry and heart technology’s evolving. You know, as some prosecutors, we need to leverage better technologies for missions. Right? So i want her and critter leaders out there, tio, you know, to the diligent work explore, you know, really explore what problems they’re trying to solve it. They can really, you know, ken of the back and operations. So they get the commission, and our tony street is here. You know, we’re here to help the sector. We’re here for the long term and would be delighted to help you. So that journey if you if you wish and desire to do so with us. All right. Excellent. Peggy, thank you very much. My pleasure. Thank you very much. She’s at peggy duvette dvt. And again, if you want to apply, you can either do it through text soup or at net st. Dot com slash social impact. We need to take a break. Wagner, cpas here is a testimonial quote. I was new at my position when i began working with wagner cpas. My confidence has grown knowing that i can rely on the professionals at wagner to answer any questions and make recommendations that will ensure the success of our non-profit parenthetical. Here we see the sea piela going beyond the numbers close parenthetical. We were given a sound advice enabling us to increase investment income while at the same time protecting assets. Parenthetical here was seethe see piela going way beyond the audit that they were hired to do. Close parenthetical. I trust and respect our audit team and look forward to their annual visit. End quote. No need for parasitical parenthetical because we just ended the quote. And here we see this pepe doing so well that their client looks forward to their return in the next audit season. This is from an unnamed but nonetheless reputable midsize midwest religious organization. So check out rechner. If you use them, then you can expect them to go beyond the numbers for you. You’ll start looking forward to your orders. Is that realize that even possible you’re looking forward to your audit season? Well, mr or miss midwest religious organization says it israel it can be you. You know you can trust the word religious organization. They’re not gonna lie. If you don’t trust them, you can trust me. And if you don’t trust me, then there’s your life. Your life has no meaning. I regret i feel bad. I feel awful for you. Trust us. Trust us. Here. It non-profit radio. All right, so we’re a little i got a little off the path there, but the point is whether cpas way beyond the numbers, you know, look at how they’re coddling this client. It’s. Amazing. You can work with heat coach tomb, you coach tomb has been on the show twice. You could check him out to ten. Seventeen and a eight, seventeen. Fifteen two shows he’s been on weinger cps dot com. Now, time for tony’s. Take two all this month on non-profit radio it’s, your twenty eighteen planning starting today and for all of january were all about your twenty eighteen plans. Would you like free business coaching in? Twenty eighteen we just heard about free software and an implementation and capacity building consulting about business marketing coaching in twenty eighteen we’re goingto have guessed from score tell you all about that what is the new tax law mean for your twenty eighteen fund-raising plan? Jean takagi is going to parse it all out. Maria simple will have her twenty eighteen plan. Any sample ward we back later this month with her twenty eighteen plan. Andi, i’m going to do start your plan giving in twenty eighteen. I said that wrong. I’m going to do start your plan giving in twenty eighteen emphasis on the wrong part of that sentence. And i should’ve been on the on the subject of instead of the somme junked of many of these are pre recorded. Oh, yes. On a day where we had studio technical problems. So i apologize in advance for the poor sound quality. I mean, they’re horrible, but they’re not up to ah, not up to the typical non-profit radio standards all this month, your twenty eighteen plans, all you need to do is listen. That’s it. That is tony steak too. And speaking of listeners we gotta do. The live love it’s going out it’s going it’s rampant west palm beach, florida. Portland, oregon. Framingham, massachusetts. White plains, new york, germany, guten tag son ramon, california, xero oshima, tokyo and toko ri zawa, japan. Konnichiwa! Rosenberg, texas. Lansdale, pennsylvania. Tampa, florida. Woodbridge, woodbridge, new jersey you’re pissing me off. I want you to identify yourself. I demand it. You’d identify or stopped listening. You are so under my skin. It’s unbelievable. Woodbridge, new jersey now live! Listen love out to woodbridge, the netherlands live listen love to you and the united kingdom of course, i don’t know whether it’s ah england, northern ireland, scotland, wales by population, of course it would be englund, but that’s that’s what? The probability can’t be certain united kingdom live listener love to you wherever whichever nation you are in the podcast pleasantries. Thank you so much for being part of our podcast audience know the vast majority of you, it’s, probably like two thirds or so are catching us on itunes, and then stitch is number two and that drops down to, like eight percent or so. So it’s a big difference between number one or number two and then lots of small podcast platform’s doesn’t matter which everyone you’re you’re ah acquiring non-profit radio from pleasantries to you and the affiliate affections to our am and fm stations throughout the country. Another one maybe coming on. I don’t want to jinx it. Another one may be coming. Yeah, yeah. In any case for the current am and fm affiliate listeners affections to you and chef award she’s here, she’s, our social media contributor. Yes, standby, please. While i give you your august introduction that you you’re deserving of hyre a zoo because you’re in august personage. So you deserve in august introduction, our social media contributor and ceo of intend the non-profit technology network. Her most recent car, third book, social change. Anytime everywhere about online multi-channel engagement, you’ll find her at amy, sample, ward, dot or ge and at amy rs ward hello and happy new year. Yeah, happy twenty eight, thank you very much. Thank you for joining us for amy’s twenty eighteen plan. Yeah, it makes sense, and i had a segment called amy’s twenty eighteen plants figured it made sense to bring you on and do it. Does that sound that sound logical? You’re the aptly named you know, you’re the aptly named guest for the amy’s twenty eighteen plan segment that’s all i’m saying so that sounds great. So you had good holidays first? Yeah, good holidays. That and an office was closed, so everybody was taking the whole last week of the year off, eyes the week between d’oh um, okay, so let’s talk about well, you’re you’re gonna be i didn’t mean to confuse you or the listeners. You’re going to be joining us for amy’s twenty eighteen plan that’s later this month. Today we’re talking about integrated tools. Sorry about that. Did iraq? I could use myself. Sometimes you confuse me a little, but i figured i would just roll with it. You wanted to have i amuse myself and also confused myself. Now, of course, today we’re talking about the integrated tools was confusing with tony. Stick to what i just said you’re gonna be on for amy’s twenty eighteen plan that’s later this month. I believe that’s going to be twenty sixth of january. Okay, so first i have to ask. You know, i was i was pleasantly surprised when i was talking to peggy that was obviously pre recorded, but to find out that in ten is taking advantage of the oracle, that sweet offerings. So how’s it going well? We were not up and running in it yet. Cohort programs that peggy was talking about eyes, something that antenna has participated in. And in what is probably not recommended for a technology migration, we had a staffing change for the staff person who was leading the micro wave. Just she and i talked about that. I’m sorry she and i talked about that. You need tohave you need to have consistency across. Exactly. So what was really beneficial, though, is that the consistency across ended up actually really being the probono team because they had been a part of, you know, facilitating the cohort that anton was a part of in addition to a number of other organizations, kind of going through the setup and decision making process for how you want to implement the tool. Andi, all of their process include kind of worked bucks, sir. Worksheets. You know where you’re kind of tracking? Ok, this is how we want our piano report toe work or this is the new chart of accounts were going to use, you know, whatever you’re putting into the system, you’re kind of tracking that and work sheets. So we had both documentation and the probono team that were consistent, even though the staff lead changed during the process, which i think is pretty unique for a software migration that people may be going through, and we’re now hopefully, in a month we’ll be, you know, over and using that as the primary system versus existing systems were getting close, all right, that’s, a that’s a big deal than this migration tio this integrated platform that’s going to be a big deal that’s an important time for you. Well, at least for now, it will be just as integrated as our existing solutions are. It will just hopefully be more dynamic and robust with that data management that it has and all of that, we use it primarily for the financial accounting, even though next week itself has many different. Okay, i see. So you are. You’re integrated now you’re on a platform, whatever. It’s integrated now, but you’re looking for more robust sounds like data data analysis report. Okay, excellent. Excellent. Now one of the things that she asked do you feel that there’s anything like technology wise that holds you back programmatically at ten? Yeah or no, you might not feel that way. I mean, wait, we try really hard to not let our technology dictates our programmatic decision, which is a challenge. That’s not the world that technology is built in right technology has built with the assumption that, like, once you use our software, everything will be better, because of course we’ve thought of everything, and we know exactly how your data should be structured and all of that which any of us, that our users no that’s, never the case, but so we try really hard to not let technology dictate our program decisions or plans, and i would say that then creates more of the challenges for us because we are we’re not saying, oh, what could this tool do? Cool, let’s do that were saying, what do our community members need? What we want? What do our programs necessitate? Oh, well, way don’t have a way to do that with our technology, so we run into more challenges that way, and then try and you know find solutions or create solutions. And honestly, i think a staff position that so many organizations don’t have that in ten does have it means we are able to in house create solutions with those problems come up is that we have a web developer in addition to a nice director on staff, so together they can, you know, work with staff to figure out what it is we’re trying to dio identifies cem, you know, possible solutions and then actually go build them and implement them in to our you know, whether it’s our website, that single sign on khun work for this tool we’re trying to add or you whatever it is. Ok? Yes, i see the value of a web developer, a coder, someone who codes and designs web solutions. You have that. You have an employee. Does that? Yeah. Okay, exactly. I would say most of what? What? There. Building and designing our integration. They’re figuring out okay. Well, if this data exists in the database but we wantto be able to make sure this part of the website is dynamic or we want to able to send an email message, you know, as soon as somebody takes that actions. How do we get all of these different systems? Talk to each other and that’s what they’re designing and implementing. All right, so, so consistent with that. No, we were talking about integrated tools, andi, we’ve already, you know, scratch the surface of it. But anything more you want to add about what, what the value of this is. I mean, how how robust it can be when you’ve got the right sweet together and data analysis. And now everything the platform supposed be doing is is humming. Yeah, i mean, there, it’s just so hard for me to try and and justify it because it’s hard for me, tio imagine not wanting everything to be integrated. You know, the power of knowing that all of your staff are on ly doing the things that humans can dio and one of the things that a computer or your website or your database continue to not work in their time doing those things. It’s huge, you know, and it means that they can, instead of having to and her data or try and, you know, run a report and put it into excel and do a bunch. Of things to figure out their answer that those things can be automated, then you know that community members are just going to get the email notifications that they need or the reminders that they need automatic when they need to get them with all the information that’s correct and that staff are there just to respond when somebody replies that email and says, oh, i can’t make it to the class. What can ideo great? That staff person only spent five minutes today, you know, helping somebody who needs to change their registration vs two hours, trying to figure out who to send a notification to which information they need. You know, i think it’s just non-profits are chronically talking about how we’re understaffed. We don’t have enough time, so let the robot do as much of the work for you as they can so that the few staff you have in the few dollars you have are going to the most important work. Yes, please leverage technology. I mean that’s. Why that’s? Why places like and ten and ten dot org’s that’s. Why it exists tech soup. You know the oracle net suite idealware. I mean, this is why these organisations exist to help you leverage technology i could be on such a soap box if we don’t have only two minutes left no, but you so that you know, i think for some organizations that feels really overwhelming on one side because it just feels like, how are we ever going to get all these presents talk to each other, but on the other side and that’s kind of a technical project management solution, right? Like, well, let’s, just figure out how we get them to talk to each other on the other side, i also hear from from organizations that well, if we automate things and they won’t be personal and that’s really what you know our community expects from us on dh, we’re just not going to automate things because it’ll lose. It’ll feel, you know, generic, and they’ll lose that human touch. I really don’t believe that. I mean, unless you’re on ly able to write emails that sound like a robot wrote them, you know, you can still write a very personal sounding, human sounding message and have that be the notification, you know, it doesn’t mean you need to be automating like your own personal outreach. But just all of those standardised things. They could still be written nicely. You can still do a be testing on them. You could still, you know, quarterly. Go in and say let’s, change the subject lines and see if he’s get better results. You can still do a lot to make them better and better and better. But you are not manually writing them every day. Yeah, you can. You can automate with personalization, the things they’re not. These things are not mutually exclusive. Okay? And we’re gonna go out for a break. When we come back, i’m going to ask you if you can take off a couple more things that you feel machines should be doing. You mentioned e mail or email? You mentioned data entry. Maybe you could take off a couple of things that even, you know, you know, if it’s in ten or not, but things that common routine things that machines should be doing for us when and so we can reduce this burden of feeling understaffed all the time. All right, take a break. Tell us. Credit card and payment processing. Check out the video. It’s at tony. Dahna slash tony, tell us and this video is going to run you through how businesses that you would refer to tell us, make the switch over there how you get fifty percent of the revenue that tell us earns remember that’s a that’s a that’s revenue with a long tail, fifty percent of everything tell us gets from the businesses you refer one hundred percent satisfaction rate, the pressure match guarantee that they’ve got and remember as a non-profit radio listener, you go beyond that, you get two hundred fifty dollars, if tell us cannot save a business money on its fees. Um then today, easy out if a business isn’t satisfied, but tell us has a hundred percent satisfaction rate among the businesses and non-profits so, you know, you don’t have to worry about that, but it’s there think about the businesses that this makes sense for and after you watch it, send them to the video like local supermarket, and i hope they have a large organic section at least lots of produce organic produce choices, thegame shop, warcraft, league of legends i don’t even talking about the liquor store i like when they have limes at the checkout that’s very, very convenient for my gin and tonics. I appreciate that the restaurant’s if the service is good, don’t i don’t like abrupt or an attentive servers st avoid those places, get them to watch the video after you watch it. Ask if they’ll consider switching to tell us and this would be revenue for you for the long term each month. Tony dahna em, eh slash tony, tell us for the video now, let’s, go back to amy sample ward. We’re talking about integrated tools. I put her on the spot. But she’s such a superstar that i know more pushes the ceo of intense. So i bet she’s probably got more examples that we have time for things. Amy, what should machines be doing for us that you feel non-profits are not leveraging. Well, a big one. I’m just thinking about, you know, so much of the non-profit radio community is fundraisers. Ah, huge one that i think a lot of organizations don’t take advantage of it, letting your data, whether that’s, your website or your database, et cetera do some of that predictive thinking for you and then just send you, you know, if they don’t automation isn’t just focused on automating things for your community. This is also automating things for yourself and your staff. So sending you a notification of hey it’s been six months since the donation from x y z you know you could put in these these are our lead pearly donors. Hey it’s been too long since the last date. Yeah here’s your reminder to go, you know, asked him out to lunch or something that i d’oh because i found really helpful and then then we don’t have a lot of really high dollar donations. And when when we do have those there’s, you know normally more of our relationship there and all of that, but any time there’s a donation, even if it’s a one dollar donation, i have set up a person so that when the person who made bad donation gets like the, you know, the normal system thank you, message and all that i’m i’m actually bc seed so i can reply to it and add a personal message on top and almost, you know, easily ninety percent of the time people then respond to that right away and it turns into hey let’s set up a call or i would love to see it with that event. We’re both going teo et cetera, and it really helps with that relationship building. But i let the computer tell me i didn’t spend, you know every week have to remember to go into the database and run a query to see if anybody’s donated as soon as they donate. I’m bc feed on the email that thanks for that so little pieces that that again focused my energy on the relationship side and not on running the numbers and, you know, exporting a report from the database every week so that you’re that you’re on time and even that and even then you wouldn’t have to do it every day, every hour. Teo to be as prompt as the bcc reminder that the bcc thatyou get yeah, okay that’s an awesome one. Alright, what help us but i because when you another one that we use a lot of here is automating. This is going to feel much more technical, technical than the last suggestion, but automating a lot of sinks between our different systems, even though that data isn’t necessarily impacting what they displayed on the website or shows up in the online community, we still want to make sure that our central database has at any moment all the right data, comprehensively across, you know, a single community member, so we’ve automated a lot of data sinks again, even though, you know, i’m sure that some people would say it’s not necessary, because, it’s, just, you know, that data isn’t technically going anywhere, controlling anything it’s really important for us that if we go the database and we look up tony martignetti we know everything that you’re doing so that we don’t just say, oh, well, doesn’t look like tony’s ever participated actually, you have all this activity over here say, in one of our online group, we want to make sure we see all of that, so we’ve automated a lot of those sinks, and the benefit of that is that we can also then set up loss of dynamic, we would say dynamic cleary’s, but technically segments so that when we design, say, a new email campaign over in the other channel, we could query against all kinds of really rich pivetti history. Have you registered for events? Have you donated are you remember? They could say, are you somebody that regularly posts in the discussion group and have attended online event? You know, a way we can more realistically engage with you? Because we know really what? Ugo yeah, and it’s all it’s all carry a ble all these attributes are queria ble. So you, khun hyper define the type of person you want toe send this new campaign too, exactly, and to be merry wonky about it. And maybe we could talk about this some other time, but and ten has a kind of four outcome impact evaluation plan, and in one one of those outcome areas is that and tens work and impact is increasing the number of what we call technology champions in organizations. So it doesn’t matter what your title is, but it’s people who, you know kind of understand that technology is central to what they mean to do, regardless of what team they’re on and that they’re comfortable managing it, making decisions and all the things that intense trying todo i had to create some sort of measurement around how many quote unquote technology champions there are we have created on algorithm that has a different point values for different activities that you’ve done within ten, some of them expire after a week, some of them expire after years with the most hyre later so it’s a very, very involved, dynamic algorithm, and because we have a central data repository that brings in all of those different activities that youve done with us across different systems were then able tto have a rich algorithm that says, actually, here is the number of people we consider attacks champion instead of saying, well, we intend wants to measure our impact. So i guess how many people came to the ntc, right and feeling really limited by system because we’ve integrated them were ableto have what we think is a much more kind of realistic you yeah, yeah, yeah, i mean, the number of attendees and we always talk about that, i always ask you and and thankfully the trajectory is always rising, but that’s really a vanity metric. You could have twenty, five hundred people at a conference and lousy speakers and there wasn’t much engagement, and the food was terry. I mean, right down to the food is poor and the the calendar wasn’t. Well organized, the communications were poor. The wifi didn’t work. But we have twenty, twenty, eight hundred people were had twenty, five hundred last year, so our impact is better. No. Yeah. Okay. That’s all right, all right. Let’s, move to some of the challenges. You know, i hope we’ve i hope we’ve covered motivation for god’s sake. You know, if you are always like amy said, if you are thinking that you are understaffed all the time, you just don’t have enough people to do the things that you need to do, then use it. Call on these organizations once i ticked off before and ten oracle net sweet idealware tech soup, let them help you with technology. And so that your your staff can like amy said, focus on what onley humans khun do and get the machine’s doing that. The routine wrote stuff that you don’t realize is routine and wrote and it’ll free up time and you won’t be understaffed. Gosh, you know, i feel like joe scarborough was on, so yeah, you know, i think what comes up often for organizations, at least in the end and community is once everything and you could think about this. And you know any other kind of area of your life once everything is integrated and tied together like a car, you know, when something seems to break, it can often time, especially for an organization who has relied on outside experts or probono services, etcetera to set them up, it can be hard or feel very dante nw to diagnose. Well, what is the part that’s broken right on. Sometimes we erroneously and problem solve that right to figure out. Okay, well, even if we have a suspicion of what we think is broken, how do we solve it? If again, it’s still part of this connected? Yeah. And sometimes we erroneously blame, blame technology or erroneously blame people because we we haven’t really adequately tested whether where the real problem is, and then we go down a wormhole chasing something that’s, not the real cause of the problem. All right, directly. And, you know, i would just remind folks that even if it does feel daunting, like we have all this integrated systems and now something is broken, i would still argue that you’re in a better position to try and have ah, quick fix kind. Of band aid work around and then create a better solution in an integrated system set up than you are if you have isolated systems, because what does that mean in a world where you have isolated systems? If something breaks that entire tool, whether it’s housing data or messages or whatever is currently out right in an integrated system, you mean you think of it like your body, right? Like one arm doesn’t feel great right now, but it’s part of your whole body, you can adjust the way you walk or list with your other arm or whatever, in in in a totally independent system set up. You would just say, okay, well, that arm is now on, and maybe it’ll come back, maybe it won’t, because you don’t have your not ableto leverage everything else. I’m sorry we have to leave it there. She’s, our social media contributor ceo of inten she’s at amy rs ward. Thank you so much, amy. Thank you. Next week, free coaching in twenty eighteen and maria’s twenty eighteen plan. If you missed any part of today’s show, i beseech you, find it on tony martignetti dot com were supported by pursuing online tools for small and midsize non-profits data driven and technology enabled. Twenty dahna slash pursuant wagner, sepa is guiding you beyond the numbers. Weinger cps dot com tellers, credit card payment processing, your passive revenue stream. Tony dahna slash tony tell us our creative producers. Claire miree off sam liebowitz is the line producer. Shows social media is by susan chavez thiss wonderful music is by scott steiner. Brooklyn with me next week for non-profit radio big non-profit ideas for the other ninety five percent go out and be green. What’s not to love about non-profit radio tony gets the best guests check this out from seth godin this’s the first revolution since tv nineteen fifty and henry ford nineteen twenty it’s the revolution of our lifetime here’s a smart, simple idea from craigslist founder craig newmark insights orn presentation or anything? People don’t really need the fancy stuff they need something which is simple and fast. When’s the best time to post on facebook facebook’s andrew noise nose at traffic is at an all time hyre on nine am or eight pm so that’s when you should be posting your most meaningful post here’s aria finger ceo of do something dot or ge young people are not going to be involved in social change if it’s boring and they don’t see the impact of what they’re doing so you gotta make it fun and applicable to these young people look so otherwise a fifteen and sixteen year old they have better things to do if they have xbox, they have tv, they have their cell phones me dar is the founder of idealised took two or three years for foundation staff to sort of dane toe, add a email address their card. It was like it was phone. This email thing is right and that’s why should i give it away? Charles best founded donors choose dot or ge somehow they’ve gotten in touch kind of off line as it were on dh and no two exchanges of brownies and visits and physical gifts. Mark echo is the founder and ceo of eco enterprises. You may be wearing his hoodies and shirts. Tony talked to him. Yeah, you know, i just i’m a big believer that’s not what you make in life. It sze, you know, tell you make people feel this is public radio host majora carter. Innovation is in the power of understanding that you don’t just do it. You put money on a situation expected to hell. You put money in a situation and invested and expect it to grow and savvy advice for success from eric sacristan. What separates those who achieve from those who do not is in direct proportion to one’s ability to ask others for help. The smartest experts and leading thinkers air on tony martignetti non-profit radio big non-profit ideas for the other ninety five percent.

Nonprofit Radio for June 23, 2017: Don’t Be The Founder From Hell & Your DR Plan

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Jim Nowak: Don’t Be The Founder From Hell

Jim Nowak heads fundraising for the dZi Foundation, which he founded. How did he and the Foundation manage his transition from executive director to chief fundraiser? He talks candidly about the board, job descriptions, ego and more. (We talked at Opportunity Collaboration 2015 & this originally aired 10/30/15.)

 

 

Dar Veverka: Your DR Plan

Disaster recovery: Ignore it at your own peril. What belongs in your DR plan? Dar Veverka is vice president of technology for LIFT. (This originally aired 5/1/15 and is from the 2015 Nonprofit Technology Conference.)

 

 


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Dahna hello and welcome to tony martignetti non-profit radio big non-profit ideas for the idler ninety five percent. I’m your aptly named host. Oh, i’m glad you’re with me. I’d suffer the effects of black ophelia if you tried to sugar coat the idea that you missed today’s show, don’t be the founder from hell, jim no ac heads fund-raising for the d c i foundation, which he founded. How did he and the foundation manage his transition from executive director to chief fundraiser? He talks candidly about the board, job descriptions, ego and more. We talked that opportunity collaboration twenty fifteen miss originally aired october thirtieth, twenty fifteen and your d our plan disaster recovery ignore it at your own peril. What belongs in your d our plan dahna geever ca is vice president of technology for lift. This originally aired on may first, twenty fifteen and is from the twenty fifteen non-profit technology conference on tony’s take two the charleston principles we’re sponsored by pursuant full service fund-raising data driven and technology enabled, you’ll raise more money pursuant dot com and by we be spelling super cool spelling bee fundraisers we be e spelling dot com here is gym no ac with don’t be the founder from hell. Welcome to tony martignetti non-profit radio coverage of opportunity collaboration twenty fifteen were on the beach in x top of mexico. My guest is jim no ac. He is president and co founder of zi foundation. They’re at dc i that’s deltas delta zulu, india from my air force days dot org’s dc i dot org’s and we’re talking about avoiding being the founder from hell. Jim is not that jim. Welcome. Thanks, tony for having me on the show. Appreciate it. It’s a pleasure. I’m glad we got together rubs what? Two days ago, right? I think we’re connected. And, um all right, you’re not the founder from hell, and we are going. We’re gonna take this way only have one side of the story, so i don’t have justin you because one of your board to collaborate to corroborate your your side. But you’re doing a session here. Yeah, i presume you’ve been. You’ve been vetted. Yeah, i’ve done done the session for the six years i’ve been coming. Job pretending collaboration. I keep offering. You know i don’t need to do the session, but it seems as i always say nobody ends up in that session by mistake, you know, people and it’s been interesting people, aaron really tough situations, very emotional, you know, that the social sector is a tough space to be in, and people are very passionate and it can be really charged, but we do our best to try to give people some tools, maybe walk through these these these difficult situations, all right? And in the six years i’ve been doing, you’ve never been challenged by anyone who said, no, that guy is the ceo. That guy he’s the founder from hell, no never had that challenge, but having no, but there, you know, again, i would say i only have one perspective to bring to it there are people that have different perspectives and say that would never work that are absolutely, and i’ve had some of them as guests, but but we’re getting the founders perspective, which i haven’t had before. Yeah, let’s, start with your history with the organization. I’m the cofounder, and now i sit is president we started are working. Paul. Seventeen years ago, it was around an expedition that had been climbing in the fall for a number of years and small expedition to climb. Memoria twenty three thousand four hundred foot what’s. The name of it from maury fremery three miles to the west of everest, on the nepal tibet border. Doing a new route has never been climbed. I was on there and eighty nine now back in ninety eight and in ninety eight found out about small girls home that was financially failing. Raised money in my local community to help bail this girl’s home out. That was the genesis of our work. Where’s. Your community. Where were you living then? I was living the vail, colorado, that and shortly after that moved to where were based now in ridgeway, colorado, southwest corner of colorado. Down by tell you right now. Okay. And how long have you not been the executive director? I was executive director for the first thirteen years. Okay? And then we started into a process of identifying we wanted to shift from there and bring someone in with better financial skills than than myself. But and it was early, early on, it was identified by my board that they want me to say connected to the organization i carried the history carried a lot of the donors carried those relationships on. They want me to become the development director. Okay, i’m going to get to the details of how that all played out. That’s that’s, critical part. But so it was for you, it’s been four years now since you were executive director. Is that right? Correct. Okay. And there is a new executive director. Hired and same person have been in the position for years. Yeah, we feel like we we did a really thorough an extensive search. Get a job and he’s still on the job saying individual okay. Okay, so, he’s uh, he’s executive director. Um correct, mark. Mark. And you won’t get a shot at mark. Yeah. Mark rikers, mark rikers. And you’re the president. Correct. Okay. Let’s, um, let’s start with the board’s role in this what i think is really interesting eyes that it was the board recommendation that you stay it wasn’t you as founder dictating. I want to stay with this organization. The impetus for having you remain came from the board. And also the impetus toe hyre an executive director came from the board, so it was to phase it was like we need to. And as my board affectionately refers to jim, if you get hit by a bus, this organization could potentially go down in flames. So the impetus came from some very skilled and wise board members that had experience in the nonprofit world. Had experiences change management leaders. We’re just very savvy and saying let’s, make our organization more sustainable and increase our bench bench strength. There had to be a lot of trust, a cross, you and the board, i mean, you had to believe that the board actually wanted you two remain and in the capacity that you ultimately became president and which is chief fundraiser for right, you have put a lot of faith in you’re in your board members telling you that believing what they were telling you. Yeah, and this is a really an emotional space for founder’s teo walk into because you could certainly believed that you were in a situation where you were being replaced, you and i that certainly took ah, was it took a while for me? Because that was my first reaction. I don’t think it was an unusual one. Hyre this changing roles and organizations is really tough work, i think it’s exceptionally tough if you’re the founder, if you were the very first person working on your own, you know, from monstrous hours and generating the organization, but pardon parcel of that is that i always had the belief that eventually, you know, in organizations everyone leaves eventually, and i always had in the back of my mind that the most important thing was that this organization lived on beyond me. And this was certainly a major stepping stone to that. What about the, uh, the composition of the board you mentioned? You had some change management people on your board talk about the importance of having the right skill set on your board. Help this transition? Yeah. I mean, it’s it’s, kind of like who’s. Do you have the right people on the bus? You know, and early on in our evolution, you know, i was way had a lot of people that knew a lot about paul, and that was great. But they were all foreigners, you know? And they had great skill, great passion and that but the evolution has been to bring in people with sound non-profit experience people who were changed management leaders that basically had their own consulting firms that actually helped corporal eaters and non-profit lee just walk through these really challenging transitions in the evolution of the nor is a t had that expertise. Oh, yeah, we have that three people that change management expertise. Yeah, that was that was really hughes. And then more than anything, maybe was that i had specifically two individuals that i trust implicitly, that they actually have my back. And that that boardmember board members that this was, you know, they had long non-profit experience, but that this was the way the organization could go and that i was not being, you know, put out to pasture and that that that this would be a very fascinating time for me to be able to find out what i really wanted to do instead of having to do everything you also had to trust that the board has the best interests of z in mind that and that their vision is at least, you know, parallel to yours. I mean, it may not be identical, but they yeah, they’ve got z in their in their hearts and and that that really, you know, one of the two individuals i trusted implicitly had been there at the first board meeting in my kitchen table, you know? And now we’re actually we have our board meetings at his board table on the fourteenth floor in denver office, you know? So i mean, that’s been a long evolution, but that had been fourteen years of that relationship, so yeah, i really knew that they had my had my back, a lot of trust ways, but not without a lot of emotion. And a lot of baggage, i’m sure is a tough, you know, you know, talk about the emotional, you know, you just just feel, is this the where am i actually going? What was actually going to happen to the organization, you know, what’s gonna happen to me because i really impassioned about this work and want to stay in this space, you know? So yeah, a lot, a lot of challenges and a lot of ups and downs, and i would say that that period tow walk through that and feel confident it took a couple months and they really took a couple months, and we laid out a very deliberate plan on the evolution of this after about a month into it. So i was starting to get on board a month of emotion. Yeah, the emotion continued, but then it started become irrational process. Yeah, because it started to develop and expand into what could be and i didn’t see that initially. Oi! All i saw was what what? What i thought was being replaced. Yeah, yeah, yeah, yeah. Initially that’s it. Yeah, yeah. All right. But you obviously overcame that. Yeah. Oh, and to add to that in this process and, you know, one thing that was really fascinating is that our entire board bought into the concept that as we moved into a new executive director, that the executive committee and myself would be the five people that would decide, and it would be unanimous on who we decide if we didn’t find them knives like your daddy way did not find that person, we would scrap it for six months and then come back okay, you’re tuned to non-profit radio tony martignetti also hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a quick ten minute burst of fund-raising insights published once a month. Tony’s guests are expert in crowdfunding, mobile giving event fund-raising direct mail and donor cultivation really all the fund-raising issues that make you wonder am i doing this right? Is there a better way there is? Find the fund-raising fundamentals archive it. Tony martignetti dot com that’s marketmesuite n e t t i remember there’s a g before the end, thousands of listeners have subscribed on itunes. You can also learn maura the chronicle website philanthropy dot com fund-raising fundamentals the better way dahna we’re going to get to the search. I spent more time on the board. You mentioned you had a lot of longevity on the board. Not not just the one. The one guy who started your kitchen table and now you’re in his fifteenth floor. Yeah, but you you yeah, you had other board members with long longevity. They understand the organization. They they have the best interests of z in their hearts to jury. I mean in our by-laws boardmember sze sit for three years, they have to be voted back on for another three years. They could walk away from the organization or immediately go to an advisory board that gets all the information doesn’t vote. After a year, they could be voted back on the board, but wave have everything we’ve had people that stayed a long time. We’ve had people that cycled and cycled out. I think that’s a really healthy for the cycle more than anything. New ideas, new energy, new vision. You know, new new things. Yeah. Onda connection disease work. Yeah, and and that that solid underpinning has always been that people have been there to anchorage, not just myself. Let’s, talk about the the search, the search process. You said it was the executive committee of the board for people and you. And did it have to be? You had to be unanimous. Vote on who the successor would be. Okay. He obviously had a lot of you have to be a lot of trust in that process. Yeah, from the rest of the board members. So well. And you too, you know. Yeah. Yeah, yeah. All five of you had to. Well, actually, the whole board had trust the process. Yeah, they had delegated the vote to the executive committee and you, but the whole board had trust this process. Yeah, they really did. And so there were some mechanisms that engaged staff engaged other board members, whether it was an opportunity for the three final candidates to be in our office and ridgeway and for people to come there and meet them and to sit in on a conference call with all the board members anyone that wanted to patch in, we actually had the three final candidates work with our financial officer for an hour and at ask questions around that they were in a closed room also with our the paul country director who was in country at that time. So they they all spent time with them. So it was really a deal where everyone had input. But there were five the executive committee and myself that were decided. Maybe a little detail. But i’m interested. What was the mechanism for staff to give feedback to the five people who are going to do the vote? It was basically threw the board chair. So they say the staff whether it was the financial officer in the whole country. Director they gave that him. Put directly back to the board chair on the board chair. Disseminated that to this election. Okay. Okay. Yeah. Um, was there a outside search consultant? No. No, we all did. With is completely just posted it publicly. Well, we posted it in all sorts of spaces, you know, on you threw the peace corps on on. Were located in a remote area in western colorado. So speak on the western slope. So we had lots of people in the denver area. Certainly. Um what we ended up through our network’s way ended up with sixty for paper applications. Now on dh. So that was what we started to wed our way through and pretty short. Or there were a third that it was really crystal clear they were, yeah, yeah, way too much of a stretch, and people asking to remove work remotely in new york for this job. So am i, and that was deal that we want people in the office, you know, you know, face-to-face on dh, so that was a real process, and and once we cold that list, then all of the board members were assigned. The executive committee search committee were assigned a certain amount of people to deal with, to make phone calls, too. There was a list of questions to be asked, and then that information was brought back to the search committee, and we started to, just with a little bit, whittle it down. Job the job descriptions, you’ve identified that as being critical, setting boundaries abound. What? What? You’re what you’re gonna be doing as president and not doing with the exec director is going to be doing let’s. Let’s flush that out job description. Yeah, that was that was really critical, you know, so to speak. What? You know, what was mark’s role? What was my role in what was our rule? You know, and how are we gonna work? Basically in the same office. And how is that going to make this kind of lateral move to be in charge of of all development, really focusing and digging into that, which is something i certainly had done, but i was doing a lot of different things, too. So that was just really critical and also having our executive committee really get into the weeds on that. And then, you know, it’s all about really owning that once it won once things transition about assuring mark who became executive director, but during the process, maybe at the point where he was offered the job or at some point he had to be reassured that this was not going to be a founder. Syndrome situation that he was stepping into. Yeah, what was that like? How did you well, we did that with all of our three final buy-in indefinite detail. And that was something that we put forth. This is how this out was, is how it’s changing. Okay? And, um, you know, i mean, this is probably a good time and, uh, it’s about somebody’s ego and, you know, what’s the what’s, the main driver, is it about you is about control, is it about not allowing the organization to grow past you and evolved past you? Or you’re going to keep a stranglehold on it on dh make things miserable for not only marked, but everybody else in the organization, so i want to double it more detail on how those three candidates got god assured that this was not going to be a disaster situation they’d be walking into mean, it had to be more than just the written job descriptions. Yeah. You know, i think one of the things that was really interesting is we weren’t, you know, quite often in this the executive director search or changes organization. What happens is it’s because the, you know, the staff’s upset programs are not being delivered properly, and financially, you’re you’re in dire straits. I mean, it was a kind of that’s, a standard, why you’re changing. We actually came from a really strong position, and we felt it was inappropriate time to make the shift financially. We were in good shape. Um, staff was quite happy with what they were doing, and programs were certainly evolving at that time. So, you know, nothing was perfect, but we certainly were not in the crisis mode. That’s quite often, what happened, so we were on the front end of this, but we were again realizing the vulnerability of of me is found, yeah. And they also had to be assured that you personally wood abide by the job description. Yeah, on everything that’s being said. I mean, you know, this is all in writing, and it all sounds good, but, you know, i was the new executive director could walk in and, you know, this guy jim is just blowing everything out of the water that we talked about, and now i’m in a bad spot. Yeah, yeah, yeah latto latto i had to trust you. Yeah, and that it’s a pretty standard situation. Yeah, you know, it’s pretty standard that it be negative. Yeah, is that demanded? And quite often, i do hear that people cycle through that know that first executive director didn’t work out. Now we’re into our second one, you know, we were fortunate and maybe i don’t know why, but i guess mark and the two other candidates believe me, you know, i mean, i really think it comes down to you know that and reassurance from the executive committee, no more trust, yeah was allowed to rest there’s a lot of stress. Yeah, we’re taking a big step here. Like i said, the paper documents are fine. But in the end, they could be end up being meaningless. It comes down to a human connection and right and trust. Yeah. Yeah, ego. You mentioned it before. So let’s, explore that it’s mostly your ego that you had keep in check for the for the good of z. Yeah, i think so. I mean, i’m no, no expert trust me, but i guess at the core of this is i’ve always held a belief of doing your best to hyre smart people than yourself on that doesn’t intimidate me. It makes us a stronger organization. So that’s a core belief of mine. Mine. Um, i why would i not try to bring the best and the brightest board members to the board, the best and brightest staff to the board? Um, that’s. Just a core belief of mind that that’s what’s going to make a sustainable organization, you know, that’s where the oil starts for me. All right, you know, and, um, hyre, you know, again, that core belief that my biggest responsibilities, this organization, lives on beyond me. Yeah. It’s bigger than you. It is much bigger than me. And then you, you know, from one person operation tow for people in colorado in twenty five in the fall. And, you know, fourteen girls is where we started serving over. Thirty thousand people now it’s way beyond me. I play an inter call roll i have in trickle power because i am the founder, but i’m on ly a piece of the puzzle and that’s that’s a healthy place for nor ization obviously there was a transition period where you had a share, a lot of corporate knowledge, with mark as the new executive director. Absolutely. You know, one of the things that was interesting way we’re in an office situation where we had two basic office rooms, and initially mark and i were going to work in the same room, and i just was, like, that’s not gonna work. We took the office next door. We’re connected by a door, but we can be close and have our own private space that i didn’t want him to feel that i was looking over his shoulder. Yeah, ever, you know, but there was institutional knowledge, you know, of our organization and what we done and our relationships and our funding and our partners and how we did things and where we worked and all that stuff that had to be transferred over and that takes time. That’s just a constant process of answering those questions mark was incredibly quick study, but i mean, i can’t imagine i’m thinking back out for years now, but, you know, he was really getting it after four months, six months a year, you know, it takes time and it’s, you know, and transferring those relationships, introducing him to those relationships is key and again, taking that letter will move away from that, you know, so that’s, what an and in a way, we also identified that it was an opportunity for me to become maur engaged in the board on dh i now sit on the board, i had never sat on the board. First of all, no, there was not in exhibition zoho ous founder, no, no one i was fonder, i said as the executive director, but i did not sit on the board and you don’t have a vote now. I didn’t have a vote that i don’t have a way out or not right now you’re on the board, but you don’t have a vote, correct. So i’m basically straddled the board on the kind of clutch between the staff from the boy. Why that decision to not have a vote i already have enough power is what the board felt, and i think that that’s the accurate, that definitely was another risk situation for me where i was like, wow, i’m losing control. Yeah, but founders have immense historical knowledge, respond relationships, they have immense power with organizations. And although that did feel uncomfortable, it was the right decision, you know, and quite a lot, itjust wass, you know, a lot of this feels like it has to be the right people. I mean, here you’re you’re you’re saying, you know, you struggled with not getting a vote being on the board, but not having a vote, but in order for this to work and for the board to be comfortable, you had teo swallow that you had to accept that and, you know, another person might not have been able to yeah, a lot of this, yeah, trust and and the personalities that people have to be right now, if it’s not the right people, then you’re not gonna have the trust and and we’re gonna end up with what i’ve had guests on the show say that which is when the founder leaves the leadership role here. She has got a several ties. Yeah, that’s really the default, right? But it sounds like if you arrive the right personalities, you don’t have to you don’t. Except the default. Well, i think there’s a couple things that play into that one is most times when people are shifting executive directors, it is a crisis situation, and maybe the management wasn’t very strong for so that’s that’s a pretty standard situation. I mean, for us, we were coming from ah, solid footing and the thing that was the constant phrase that we we used in our search was we need to find somebody with correct emotional intelligence to come in and not gutsy, but to build on pond what we’ve already created. And so that was it was really the baseline kind of tag line that way worked off the position as president created opportunities for you that you didn’t have as dahna in the leadership relies founder yeah, let’s talk a little about that because i think it was important for you to recognize that there was opportunity for you and the board was making that clear in the new president role. Yeah, and there i think the opportunity around it was too deep in my relationship with board members. And as i say, be that clutch between what’s happening in our work on the paul what’s happening with staff and that but a zai moved into the development roll exclusively. Really? What happened is at a time. I mean, i had time to follow some more creative, creative things i mentioned there was a knopper to nitti where we were invited from a little town that’s less than a thousand people in ridgeway, colorado, to create enter an event in italy and in france, where there’s a charity cycling about where it’s it’s basically a fancy camp for cyclists that i mean, they have massages and right insane amounts. That was three days of riding with over twenty five thousand feet of climbing racing. And so basically, we were able to bring in individuals who had financial capacity to commit to raising a significant amount of money for the foundation. Through this, this leverage point through their friends, and you would not have been able to pursue this no way and found a rolling no on and much band with way too much band with and then what happened out there that is we actually then deepened our relationships in london in the uk and we were a register as a charity in the uk. So now there’s the zi foundation uk and we have a board of trustees over there and they basically carried the work of the zi foundation in the uk raise funds for the paul that money flows through the u s and then in the fall so that basically become a whole new revenue stream that we never had nor would they have had anywhere near the bandwidth to take something like that on so it’s all those opportunities you know and looking around the corner what’s next and being very creative about it and that’s been very, very rewarding for me simple question in in the wrap up why the title president instead of director of development or institutional advancement? I think the board really wanted to honor my legacy with the organization, you know? And instead of just director of della development, they just wanted to honor my title is cofounder present your morning thank you for sharing means really some personal stuff talking about trust and ego and you know, being the right personality, so i want to thank you very much for for sharing. Yeah, thanks. I’m happy to share with anybody. It’s it’s, i think one of the things that happens is in these non-profits u u you changed from being student sometimes teacher, and i’ve been able to share this with a lot of people. It’s tough work at that level and i’m happy to share with anyone. So thank you for having me on pleasure you’ll find him at xero foundation dot org’s, it’s dc i foundation dot org’s tony martignetti non-profit radio coverage at the opportunity collaboration twenty fifteen on the beach i know you hear the waves breaking in its top of mexico. Thanks so much for being with us. Your d our plan with dar viv arika coming up first. Pursuant they’re content paper. They want you to know about its breakthrough fund-raising like all their content it’s free and this one is going to train you on break through thinking where you will learn how to solve the challenges facing your office, how to set a breakthrough outcome and what that means and how to create a culture of breakthrough thinking. In your office breakthrough, you can do it. There’s good ideas in here. The paper is breakthrough fund-raising and you get it at pursuing dot com click resource is and then click content papers. We’ll be spelling spelling bees that raise money. It’s a fun night out at a local place and it’s not your seventh grade spelling bee. You need to raise more money. I know you do. You can do it. We be e spelling dot com. We’ll help you. We’ll be spelling now. Time for tony’s take two the charleston principles this is something that relates to charity registration, which talked about love three weeks ago or so roughly three, four weeks ago was the video on that charity registration morass. Now i’ve got one on the charleston principles. They were created in charleston, south carolina, and they have very good suggestions for states it za recommended body of laws for states to adopt around charity registration to try to standardize things. Trouble is ah, lots of states haven’t adopted them. It’s not too clear where they’re adopted. Eso it’s not really all that standardized, but they’re good ideas and they are in some states the charleston principles. Check out the video at tony martignetti dot com it will help you with charity registration. And as always, i can if can you help with that, too? That is tony’s take two here’s darby barca with your disaster recovery plan welcome to tony martignetti non-profit radio coverage of ntc twenty fifteen the non-profit technology conference were in day two. We’re in austin, texas, at the convention center and my guest is dar vivir ca she’s vice president of technology for lift a lefty, and her workshop topic is avoiding disaster. A practical guide for backup systems and disaster recovery planning you’re welcome. Thank you very much. Good to be here. It’s! A pleasure to have you ah, this day two we’re highlighting one swag item at and ntc her for interview. And, uh, i have a double chip biscotti from a sputnik moment. The hashtag is hashtag is sputnik smiles and i’m told that the glasses go with the biscotti so this is essential. This is this interview’s swag moment. Thank you very much. Sputnik smiles and it goes into the goes into the swag collection. There it is. Okay, door. Um we need to know some. Ah little basic turn. Well, you know what, before we even get into why is disaster recovery and the related and included back-up so i don’t know if it’s just for gotten ignored, not done. Well, what inspired the session is a organization i used to work for. We were required by auditors to do a disaster recovery plans. So when it came time for the annual audit, i got out the current disaster recovery plan. It went all right, i’m going to go ahead and update this, and when i discovered, when i read the plan was there were servers that were eight years gone for last eight years server and reading the planet was very clear that what the previous person had done was simply change the date and update the plan for auditors. And as i thought about it and talk to other people, i found that that actually happens a lot people. It’s, d r is sort of that thing they don’t have time for because no one ever thinks it’ll happen to them, so you push it off, you push it off, and you either just download the template, you know, a template off the internet. And you slap a date on it and basically fill it out just for the auditors. But a lot of organizations never actually think through their disaster recovery, they don’t get into the details, they don’t worry about it, and then when a disaster actually happens to them, they’re sort of stuck. You don’t have a plan that i don’t have a functioning christian, and they’ve never tried it out. So that was what inspired the session, and as we dug into it, we we tried to give the thirty thousand foot view because disaster it cover, you know, there’s an entire industry, the deals with technology, disaster recovery. You can spend days on this topic, and obviously we didn’t have days we had a ninety minute session, so we tried to give the thirty thousand foot view of the practical items you need to pay attention to if you’re not confident in your organisation’s d our plan, if you i don’t have a d our plan or if you do and you really don’t, you know, you think it really needs an overhaul that sort of the top ten of items of what you should really be looking at. When you’re dealing with disaster recovering backups and we tried to give some several practical examples myself and the other speaker and andrew, who could not make it this morning of disasters we’ve had to deal with as well as other well known ones. Yeah, okay, do we need some basic language? Wait, get into the d r disaster recovery topic short jr is one of them disaster recovers, often referred to his d r it’s often spoken about in terms of business continuity or bc, which is sort of the larger plan for the entire organisation. Should’ve disaster strike there’s you know, there’s very d are specific things such as our poet recovery point objective that we could talk about your rto, which is recovery time objective there’s very specific language like that for disasters. It’s usually just referred to d ours. So whenever we say d arts disaster recovery okay, we’ll see if we get into those eyes and i could explain this week. Okay, um, all right, so clearly we should have a disaster recovery written just recovery plan. Even if we’re an organization that small enough that doesn’t have an annual audit, we still should have. Something in place? Yes. Okay. What belongs in our day? Our plan top ten things. You need a contact list for your team. So if you have a top ten of the d r i do of what should your plan d our plan? You know, it could be anything from a five page outline that just covers the basics. And in in our sessions slides, which i’ve posted in the ntc library gives it some good resource is for doing a d our plan or it could be a, you know, a huge hundred page document. It covers absolutely every aspect of business continuity or something in between. It’s going very by organization. And the reality is, if you’re a small organisation with a small team, you might only be able to do the five page outline. But that’s better than nothing. That’s better than no d our plan or a d r plan that realistically hasn’t been updated in the last ten years. But i would say, you know, the top ten you really should have in your day. Our plan is number one. A contact list for your team members. You know what is the contact for? Your team, folks, your business continuity folks, if you normally would get that out of your email and you’re in a disastrous situation, you know you can’t get to your email or, you know, like we’re ever going through. And i want listeners to know that she’s doing this without notes, i it seems very confident that she’s got the and hopefully i remember altum in-kind get seven out of seven or eight of ten will be ecstatic, but so continue. Oh, but i want to say, yeah, as we’re going through, consider two organizations that may not have someone devoted to it correctly. This is our listeners are small and midsize non-profits right? They very, very well just all be outsourced, or it falls on the executive director’s desk. Excellent point. Would you cover that in the session? So t finish at the top ten contactless three team members contact list for your vendors, a call tree and some sort of communications. How do you tell your organization in your members that you’ve had a disaster? Either your servers have gone down your parts of burst and your communications air underwater. How do you do that? What is your? Network look like so. Network diagram process. Outline how you’re actually going to do your disaster recovery. A timeline? How long do you expect these activities to take before you, khun b live again? A list of systems and applications that you’re going to recover. If you’re a large enough or gore, you can afford a hot site was called a hot or warm site where you can immediately switch over two other equipment. You know, information about that. You’d need that to start your recovery. And then also information about your backups. You know, who’s got your back ups? What system are you using? How do you, you know? Get those back. So those air sort of like the top ten things or d our plan should have alright, let’s dive into the the process. Okay? A bit is that intrigues me, bond. Hopefully listeners? I think so. I think i have a fare beat on what’s. Interesting. I hope i do. Um, yeah. What? How do we start to think about what our dear process should be? But first, i have to think about what all could be a disaster for your organization. A lot of people think. About things you know, earthquakes, hurricane, sandy, hurricane katrina, but it could also be water pipes bursting in your building. That is one of the most common thing if your server is not properly protected. Which a lot of a lot of stuck in closets ah, dripping pipe water. We call those water events and that seems to be the most common thing departments encounter is leaking pipes in the building or some sort of a flooding situation, but it could also be an elektronik disaster. Such, i’ve worked at an organization that underwent what’s called a ddos attack, which is a distributed denial of service. It took out our entire web presence because malicious hacker hacker went after that’s where there’s millions of right network and they just flood your network seconds you’re overloaded and yeah, and that’s a disaster situation. So one why would they attack like that? Why wasn’t non-profit attack malicious? The cp dot organ are attacked out with avon marchenese travon martin decision. Folks attacked our our petition site way. We were able to get it back online, but for a couple of hours yeah, we were off line and that could be considered a disaster situation for sure. Yeah? How do you help us think through what potential disasters are not even identify them all i think about what could affect your or what you wear, you vulnerable? Some of the things we talked about in the session where? Think about how would you get back online if the’s, various things happened to you are your are your services sort of in the cloud? Do you have servers on site and start there when thinking about your process is what would you have to recover if these various scenarios affected you or with these various scenarios? Scenarios affect you. If your website is completely outsourced to a vendor that has de dos protection. Okay, that’s not a scenario you have to worry about so kind of analyze it and every organs going to be different. You know, if you live on the west coast, you’re probably concerned more about earthquakes than other regions. So it’s it’s going to vary for each organization, what sort of disaster you’re going to be worried about? And then you start getting down into the practical nuts and bolts in terms of who are your disaster recovery people, who’s. Your team, if you’re really small lorry, that might just be you or as you mentioned before, if you’re using outsourced, manage service provider and your vendors responsible for that, make sure your vendor has a d our plan for you? Ah lot of folks just assume your vendors taking care of that, but when it comes right down to it, do they actually have d our experience? Can they recover your items? Actually sit down and have that conversation? Because so many of the small org’s, as you pointed out, do use outsourced thes days? There’s yeah, there’s a lot of manage service providers that specialize in non-profit, but you need to have that conversation. Don’t wait till you’re under a disaster scenario to discover that groups they don’t actually have that experience have that conversation ahead of time. What else belongs in our process? Outlined in your process that outline? If you’ve got a another site, either a cold, a warmer, hot site or if your stuff is based in the cloud, where would you recover to? The hot side is some place you go to drink cold water or hot? Sure, a cold site would be where? You’ve got another location let’s say you have a dozen servers at your location and in the case of your building, being inaccessible or underwater, a cold site would be where you’ve got another location you could go to, but you don’t really have any equipment stage there, but it is another location you can begin operations out if that’s a cold sight there’s nothing ready to go, but you’ve got a sight a warm site would be where you sort of have a skeletal equipment there it’s far less capacity than you’re currently at, but you’ve got something there it’s not live, but you’ve got stuff ready to go that you can restore to and get going. And a hot site is where you can flip over immediately. Your live replicating to somewhere else, it’s ready to go? It might not be full capacity, so it might not have, you know, full blown data line size that you’re used to might not have your full range of service, but it is live and you could switch over near instantaneously. That’s a hot site, ok, eso you’d want that in your process and you’re going to want to think about what are you restoring and that’s, where we get into the backups? What comes first and that’s, where you start getting into terms such as recovery point objective and recovery time objective those air to very common d our terms recovery time is how far back are you recovering too? And what does that mean for each system? So if it’s your donorsearch system that’s probably fairly critical, you want a recent restore of that? If it’s a system that doesn’t change very much, maybe a week ago restores okay for that sorry that’s recovery point objective recovery time objective is how long does it take you to get back online after a disaster? You know, ifyou’ve got to download your data from an external source. Has anyone thought about how long that’s going to take you to get the data back? Is it going to take you fifteen hours or three days? So it’s in a lot of folks don’t think about that ahead of time, they just go oh, you know, we’ll we’ll pull it back down if we have a disaster, but they don’t think about instead of their nice normal data communications, they’re going to be on a tiny d s l line trying to pull down one hundred fifty gigs of information and it’s going to take a week to get it back down. I have to say you’re very good about explaining terms and thank you, proper radio. We have jargon jail? Yes, we try not to neo-sage transcend you haven’t transgressed cause your immediate about explaining exactly what recovery point river and recovery time objectives are. It could be very confusing. You know, if you don’t understand the terms in tech, you can be confusing what folks are talking about, and that was one of the the focus is of our station session is making it less confusing and being very practical, practical about what you can or cannot do, and if folks go and look at our slides, they’ll see on several of the items we did a good better best, and we tried to talk about that all throughout the session because we realized again for a small ork or, you know, even a large order that just doesn’t have the resources to devote to it. You might not be able to do best practice, but you could at least try. A good practice that would be better than nothing. And then so we do a good, better best for each. Each type of thing, like what does a good d our plan look like versus the best day our plan, and at least try and get to that. Good, because at least you’ll have something. And it could be a continuum where you try and improve it along the way. But you’ve got to start somewhere it’s. Better than just ignoring it, which is what happens at a lot of places. Like what you’re hearing a non-profit radio tony’s got more on youtube, you’ll find clips from stand up comedy tv spots and exclusive interviews catch guests like seth gordon. Craig newmark, the founder of craigslist marquis of eco enterprises, charles best from donors choose dot org’s aria finger do something that worked neo-sage levine from new york universities heimans center on philanthropy tony tweets to he finds the best content from the most knowledgeable, interesting people in and around non-profits to share on his stream. If you have valuable info, he wants to re tweet you during the show. You can join the conversation on twitter using hashtag non-profit radio twitter is an easy way to reach tony he’s at tony martignetti narasimhan t i g e n e t t i remember there’s a g before the end he hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a short monthly show devoted to getting over your fund-raising hartals just like non-profit radio, toni talks to leading thinkers, experts and cool people with great ideas. As one fan said, tony picks their brains and i don’t have to leave my office fund-raising fundamentals was recently dubbed the most helpful non-profit podcast you have ever heard. You can also join the conversation on facebook, where you can ask questions before or after the show. The guests were there, too. Get insider show alerts by email, tony tells you who’s on each week and always includes link so that you can contact guest directly. To sign up, visit the facebook page for tony martignetti dot com. Duitz i’m chuck longfield of blackbaud. And you’re listening to tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent. Do we need thio prioritize what’s mission critical and yes, we can work with out for a time. Yes, how do we determine that? Definitely we talk about that in terms of its not just a knight each decision either because we may think that the emails the most critical thing out there, but development may see the donor system as the most critical out there program might think that the case management system is the most critical out there, so you finance wants their account, they want their accounting system up. Obviously you’ve got to have an order in which you bring these things up. You’re probably not gonna have enough staff for bandwith or, you know, equipment to bring everything back online, so there needs to be and hopefully your executive team would be involved in deciding for the organization what is most critical in what order are you going to bring those things up? And that needs to be part of your d r plan? Because otherwise, if you’re in a disaster scenario, you’re not going to know where to start and there’s going to be a lot of disagreement of who starts where so you guys need to decide on the order, okay, we solve a few minutes left, but what more can we say about d r and related? Back-up that’s not going to wait till i’m back up because i think we could do a little bit in terms of d r i n st key points on backups are check them because a lot of time, yes, monthly or quarterly, at least is anyone looking at your back-up back-up work-life one of the scenarios that we talked about that actually happened to my co speaker, andrew, was that their server room flooded and it hit their razor’s edge server, which is their entire c, m, s, c r, e, m and donorsearch system, and they thought it was backing up, but no one had actually check the backups in the last two months, and it was on, and it was not s o in terms of back-up just typical, you know, pay attention to the maintenance. What do you backing up? Has anyone checked it? And again, if you’re using a manage service provider, make sure if they’re responsible for for looking at your backups of managing them, make sure they’re doing that. You know, double check and make sure that they understand that your backups are critical and they can’t just ignore the alerts about your backups. You know, you don’t want to be in the unpleasant situation of three of our servers just got flooded. We need the data and discover nobody was backing it up. It ain’t exactly okay, all right, anything else, you wanna leave people about back-up before we go to the broader diar? No, i think that’s good for those were the highlights for it. All right, so back to the disaster recovery. What more can we say about that? There are going to be a lot of watches if you’re in a large d our situation. And so one of things we stress is one getting down into the details of your d. Our plan. Before disaster hits. You see, if you’ve never thought about how you’re actually going to do the restores air, actually, how you’re going to be rebuild those servers. You need two ahead of time. A lot of folks never practiced have a fire drill. I hate fire drill, but and you don’t have a live fire drills in this case, it might be a live fire drill. You don’t want to have that, so you should make some effort to practice, even if it’s just something small, you know, trying to restore one server. I mentioned in this session that i was put in a situation years ago at johns hopkins university, where we were required to have verification of live tr practice, so i was put in a room that had a table, a telephone, a server, and we were carrying two laptops and we couldn’t come out of the room, and so we had completely restored our domain. We had a set of backups on the thumb drive and added the second laptop to that domain improve that we had restored the domain, and an independent person that was not connected to our department was monitoring to make sure we had done it, and we had to prove it, and that was an eye opening experience is as experienced as i was doing that i’d never done it live, and it took me three tries to do it so that’s, right? Encourage folks to really try and practice this stuff ahead of time and get down into the you know, the weeds on their on their d our plan and, uh and also to think about it, you weren’t fired because wayne johnson no, no, no, i actually like too much, john soft. No, we we did complete it within the time frame, but we were a little startled when we discovered that we thought we knew how to do it first time out, and we kept making little mistakes. There were two of us and they’re doing it, and we were surprised ourselves that we thought, oh, of course we know this. This is not a problem, but no, we were making little mistakes because we didn’t have the documentation down. A specific is it needed to be. And so that was a very eye opening experience. There’s a couple of their d r gotchas we talked about, which is crossed. People don’t think about the cost ahead of time. How much is going to cost to get you that data back in the instance of my co presenter who had the damaged drives, they weren’t expecting a near ten thousand dollars cost to recover those drives, but that’s what happened when they didn’t have the backups? They had to take those hard drives to a data recovery place, and the price tag was nearly ten thousand dollars. Dealing with insurance is another big one that people don’t think about having to account for all of the equipment that was lost, and dealing with that insurance morass often gets dumped on the auntie department in a small organization. There’s not, you know, a legal department that’s going to deal with that it’s going to be you so to, you know, kind of talk to your insurance provider ahead of time and see what all you have to deal with in a disaster situation. So you don’t get an unpleasant surprise if you’re ever in one a cz well on the insurance topic, just are you covered? Exactly what you think is your equipment covered? And what do you have to do with that? In terms of accounting for it? If you suffer a disaster, you know the gooch is we get so a couple of minutes, if if oh for days. About consciously trying to think about somebody we don’t hold back on non-profit video uh, i think some of the other ones that we covered in their thick wit mint again to the cost, how much is it going to cost you? Two gets new equipment and did you account for that when you were doing your d our plan and a time to recover? A lot of folks don’t understand how long it may take them to do a recovery and also deciding what is important and what is not important, not just in terms of what should be restored in what order, but in terms of practical things, do you really need to restore your domain? Er, or could you just start over from scratch if your domain only contains maybe fifty accounts and doesn’t have any associated servers faster for you to just start over and just recreate the domain immediately? Especially if a lot of your emails in office three, sixty five or google maps, you could reconnect it very quickly. So, you know, thinking about more practical gotsch is like that with that, you should think about have time, you know, obviously it’s that’s the best practice to think of all these details, and we realised folks may not be able to, so we provided someone sheets and some samples of them of just quick, yes or no questions and thinking this through and things to think about and where will we that is not notice provoc radio has a professional sound i don’t know about ntcdinosaur ten, but that was a way over there. They’re on their own. They can come to us for expertise if they if they need to, but, um, see, now i messed myself up because i ask you about something, but we were just talking about how much, how long will actually take you to recover things and whether or not you should practically skipped recovering something because it might be faster to rebuild it. Okay, i have a follow up to that my smart ass humor, maybe lose it. All right, so why did you leave us with one take away d, r or back-up the session was a little bit misnamed because technically, you’re not going to avoid a disaster. You really can’t. In many cases, you’re not gonna avoid the flood you’re not going to avoid. The earthquake if you’re in that region, so you need to plan on how to deal with it. So it’s more like avoiding avoiding your d are becoming the disaster because you’re not going to avoid the disaster itself, so you might as well plan for it. Outstanding. Thank you very much. Door. Thank you much. Darby america, vice president of technology for lift. This is tony martignetti non-profit radio coverage of ntc non-profit technology conference two thousand fifteen. Thank you so much for being with us. Thank you. Next week it will not be fermentation. If you missed any part of today’s show, i beseech you, find it on tony martignetti dot com. We’re sponsored by pursuing online tools for small and midsize non-profits data driven and technology enabled. And by we be spelling supercool spelling bee fundraisers we b e spelling dot com a creative producers. Claire miree off. Sam liebowitz is the line producer, but he mcardle is our am and fm outreach director. The show’s social media is by susan chavez. And this music is by scott stein be with me next week for non-profit radio big non-profit ideas for the odd learned ninety five percent go out and be great. What’s not to love about non-profit radio tony gets the best guests check this out from seth godin this’s the first revolution since tv nineteen fifty and henry ford nineteen twenty it’s the revolution of our lifetime here’s a smart, simple idea from craigslist founder craig newmark insights orn presentation or anything? People don’t really need the fancy stuff they need something which is simple and fast. When’s the best time to post on facebook facebook’s andrew noise nose at traffic is at an all time hyre on nine a m or eight pm so that’s when you should be posting your most meaningful posts here’s aria finger, ceo of do something dot or ge young people are not going to be involved in social change if it’s boring and they don’t see the impact of what they’re doing. So you got to make it fun and applicable to these young people look so otherwise a fifteen and sixteen year old they have better things to do if they have xbox, they have tv, they have their cell phones me dar is the founder of idealist took two or three years for foundation staff to sort of dane toe add an email address card. It was like it was phone. This email thing is right and that’s why should i give it away? Charles best founded donors choose dot or ge. Somehow they’ve gotten in touch kind of off line as it were. And, uh and and no two exchanges of brownies and visits and physical gift mark echo is the founder and ceo of eco enterprises. You may be wearing his hoodies and shirts. Tony talked to him. Yeah, you know, i just i’m a big believer that’s not what you make in life. It sze you know, tell you make people feel this is public radio host majora carter. Innovation is in the power of understanding that you don’t just do it. You put money on a situation expected to hell. You put money in a situation and invested and expected to grow and savvy advice for success from eric sabiston. What separates those who achieve from those who do not is in direct proportion to one’s ability to ask others for help. The smartest experts and leading thinkers air on tony martignetti non-profit radio big non-profit ideas for the other ninety five percent.