Tag Archives: nonprofit storytelling

Nonprofit Radio for May 1, 2015: Multichannel Storytelling & Your DR Plan

Big Nonprofit Ideas for the Other 95%

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Opportunity Collaboration: This working meeting on poverty reduction is unlike any other event you have attended. No plenary speeches, no panels, no PowerPoints. I was there last year and I’m going this year. It will ruin you for every other conference! October 11-16, Ixtapa, Mexico.

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My Guests:

Jereme Bivens and Megan AnhaltMultichannel Storytelling

Once you have the best stories, make the most of them across the web, social media and email. Jereme Bivins is digital media manager for The Rockefeller Foundation and Megan Anhalt is strategy director at Purpose. We talked at the Nonprofit Technology Conference.

 

 

Dar Veverka: Your DR Plan

Disaster recovery: Ignore it at your own peril. What belongs in your DR plan? Dar Veverka is vice president of technology for LIFT. This is also from NTC.

 

 

 


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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent on your aptly named host oh, i’m glad you’re with me. I’d be stricken with ataxia telly inject asia if i inherited the mere notion that you missed today’s show multi-channel storytelling once you have the best stories, make the most of them across the web, social media and e mail. Jeremy bivens is digital media manager for the rockefeller foundation and meghan anhalt is strategy director at purpose. We talked at the non-profit technology conference and your d our plan disaster recovery. Ignore it at your own peril. What belongs in your d our plan darva barca is vice president of technology for lift that is also from on tony’s take two thank you, responsive by opportunity collaboration with working meeting on poverty reduction that will ruin you for every other conference. Here’s our first ntcdinosaur today’s show on multi-channel storytelling welcome to tony martignetti non-profit radio coverage of ntc twenty fifteen, the non-profit technology conference we are in austin, texas, at the austin convention center and my guests are jeremy bivens and meghan and halt they’re seminar topic is multi-channel storytelling for social impact, jeremy is the digital media manager for the rockefeller foundation, and megan and halt is strategy director purpose. Jeremy meghan, welcome. Thank you, let’s. Start with start with jeremy bivens. Why is storytelling so important? Storytelling is important because we have a lot of social sector organizations that are out in the field collecting stories from their impact working with communities around the world and storytelling helps catalyze people to action, to donate money, to volunteer, to help communities so it’s really important that we capture those stories, that we share them to maximize impact. And why your storytelling so much better than some other forms of content that we have a story telling storytelling interacts this in a different way. You had trouble with storytelling, interactive storytelling interacts with with us in a different way, it kind of tugs at the heartstrings and and inspires us to take action. It educates us, but it it really it motivates us to do more than just doing. Ah report let’s say an eighty page report full of statistics and fax is great, but if it doesn’t, if it doesnt make action that it’s not doing its job and stories can help help bridge that gap. Emotion. Yeah, you want anything? I mean, i think, like, what is really incredible powerful about stories is they do have that human connection they are able to cut through, you know, different very complicated con content or other types of content that are really hard to really connect with on be able to really tie into that emotional human connection. So being able to have that authentic experience where it really motivates you and inspires you to want to do something and that’s where for the work that we do around really driving impact and driving action, it could be a really powerful motivator. Call megan, remember to stay close to the mic when you’re when you’re talking ok? Yeah, no problem. All right, thank you, megan. How do we find the people to tell the stories that we recruit the right ones? Yeah. I mean, i think it goes down, teo really being clear and defining what your goals are for the impact that you want to have in the world and then identifying the people that can be really powerful storytellers for that, that goal. So an example, i talked about in our session yesterday is on this organization called the syria campaign identified this brilliant group of men on the ground in syria who were first responders in the syria crisis. Ah, and they called the white helmets, and they were really powerful story teller because they were sort of be able to bring this like, hopeful element to the work that was happening on the ground, and so it allows people to not feel overwhelmed or sad or feel like there’s, not a hope in what can you can accomplish, and so they’re become really strong advocates for the work that they’re doing so that you can really inspire people to want to take action and not feel like there’s nothing that can happen, teo, be able to have that impact, okay, but within our organization’s jeremy, how do we how do we find the right people? How do you find the right people? Tell story. All the stories you know, storytelling is really a collaborative effort. It’s not just the responsibility for the marketing of the communications team it’s, about everybody working together to define what those stories are. So people that are out in the field collecting photos, collecting quotes, it’s about bringing back things that tell a greater story arc the greater narrative of what your organization is trying to accomplish. So that’s really a joint effort? What if somebody’s good? You believe they have great stuff to share stories to share, but they’re they’re reluctant. I don’t want to be in front of a mike even if it’s audio only i certainly don’t want to do a camera. How do we get started to cajole them? Teo, help us out. So when it comes to storytelling, especially our reluctant storytellers a lot of times a laying that fear is maybe just in baby steps it’s working with them to produce blawg posts instead of going right on camera it’s working with them in media training, it’s working with them in speech development. But oftentimes those daunting task is sitting down and saying, share a story with me because it doesn’t give anybody charlie that place that’s not too helpful, right? Tell me a story exactly. About what? Why who’s listening, right? So instead, really the best way to go about it. Say you’re going to the field today? Can you bring back one quote? From one of the teachers that was helping a student in your in your tutoring center. Can you bring back one photo of the well that we helped dig in sub saharan africa? Something like that. So it really sets the stage say, oh, of course i could bring back one photo. Yeah, one quote, i can definitely get on board with that, and it helps ease them into the process of great stories, and then maybe they’ll be willing to provide some narrative for contacts to that photo or that quote, right once you bring them into the process and they feel like they’re a part of it, they feel like they’re owning it will get more comfortable sharing stories. Okay? Bacon you got any ideas for? Ah, people who are reluctant, uh, we’re reluctant contributors. Yeah, i mean, i think, like, really, as jeremy was saying, starting first by getting them to just ride out the different things that they think that are relevant to the work that you’re doing on being able to sort of break that down for them in a way. That’s really simple s o that they don’t necessarily have to go on camera. Or be sort of the actual microphone for the story itself. But as jamie was saying, being able to, like, break that down through photos to be able to tell the story, sort of on their behalf, okay, okay, how about, uh, once we’re in in production, whether it’s you handed them a iphone or you’re in a studio, maybe more formally, what advice do you have there? In what way? Buy-in coaching them in getting them? Well, presumably there already over there, their reluctance, but maybe now that maybe they stage fright, they were they were willing coming a driving in, they were fine and walking in the door, but now there’s a mike in front of them? Yeah, or in, you know, in coaching, yeah, how do we help them out? I think like one of the key element there is just staying authentic and being true to who you are in your own experience and not feeling sort of like that you have to be over coached or over polished because what we’ve seen in the work that we’ve done, purposes that people really connect with that authentic experience in that raw moment of being able to sort of share in your own voice, that experience that you’ve had, what what do you think is a good story? Maybe i should ask you that first we’ll get around, i get around the good questions. What, what? What? What makes a good story? I think, well, we’ve seen a lot of different elements that really drive really powerful stories, particularly ones that are really share a bowl and connect with a lot of people, so one of those elements is people really like to be surprised they like to hear something that they haven’t heard before. They also really like having that human connection. So as i said, that, like authentic, raw, human, honest moment could be really powerful, with people also being a little bit of paying attention to the right place and the right time, and i don’t mean that sort of by luck only, but also paying attention to what is happening in the news cycle, what people are already talking about events that are happening and sort of what’s already getting attention and being able tio leverage those moments as well, toe add a new element to it, that sort of hook news hook. Something talking about jeremy got more advice, anything you want, teo, that hits the nail on the head, being contextual and being relevant, somebody can identify with your story, they’re going to be more willing to share it. They’re going to be more willing to understand and they’re going to be more willing to take action. Okay, okay, and we’re going to move on because i don’t want to overlap too much with storytelling, storytelling, conversation i had with someone a panel on an earlier earlier spot, but you have some you have resource is that people can use sites non-profits can use to help make them better storyteller so maybe we could spend a good amount of time. We’re not near the end. I’m not i’m not trying to wrap up. We’re nowhere near the end, but i like to focus on something that you have to add to the previous conversation so we don’t do to that of the same let’s. Spend some time on these resource is sites aps whatever let’s get started. Yeah, so the rockefeller foundation has invested some time and resources into this and partnership with our lead grantee, hataway communications and plenty of other people who have provided us input and we wanted to know what what was the real challenge for organizations to telling great stories. And so we had done two things. The first thing we did was we created a report that just kind of let you analyze the landscape of the field what’s available out there for resource is what’s available out there for tools. What are people saying? What our organizations saying that there were issues are what they’re really succeeding? Well, with and from that report and from all of that feedback wave created a platform called hatch for good and hatch for good identifies those five those five areas strategy capacity, content platforms and evaluation, and it helps organizations go through each of those pieces step by step so you can identify what your strategy is. You can go through your audiences with sort of content you should be producing, how you measure that what platforms are out there and available to you, plus that it incorporates thought pieces from thought leaders in the in the space that are sharing excellent stories, how they answer those questions, the types of campaigns that they’re running things like that so it gives you some inspiration, and also a framework to go by is, uh, for the number four it’s fo r hatch fo r good dot or ge. Okay, you’re tuned to non-profit radio. Tony martignetti also hosts a podcast for the chronicle of philanthropy. Fund-raising fundamentals is a quick ten minute burst of fund-raising insights, published once a month. Tony’s guests are expert in crowdfunding, mobile giving event fund-raising direct mail and donor cultivation. Really, all the fund-raising issues that make you wonder, am i doing this right? Is there a better way there is? Find the fund-raising fundamentals archive it. Tony martignetti dot com that’s marketmesuite n e t t i remember there’s, a g before the end, thousands of listeners have subscribed on itunes. You can also learn maura, the chronicle website, philanthropy dot com fund-raising fundamentals the better way. Dahna that report that you mentioned that looked at what makes what keeps non-profits from being good storytellers, what lessons were there? Well, that was that was really focusing on those five pillows, and people were saying, you know, we don’t have the strategy behind it or we’re collecting a lot of stories, we’re sharing them, but we’re not getting a lot of feedback on them, so it was it was that mix of strategy capacity we don’t have enough people on staff, we don’t have the buy-in from our gdpr board, we don’t have the right content, that kind of thing, i say. All right, meghan another you have another resource that you can share? Well, i actually recently was involved in a purpose, the organization that i work for drafting a guide to digital to crafting digital stories, particularly with a lens for young people who are interested in sort of telling your story. You’re starting their own non-profits being able to bring sort of new perspectives to that on dh. That resource, which is an analog actually printed out guide that you can download it’s open source. You confined it purpose dot com okay. And what is going? To share a little more detail, what we’ll, what we’ll find there? Yeah, i mean it’s broken up into two parts, so the first part is really about identifying sort of the way to tell your story, really breaking down and thinking about the different elements of the story, which are very much in line with the resources that jeremy was talking about as well. S o thinking about things like goals, we talk a lot about a crisis, unity profess, which is really identifying a crisis that’s happening, but instead of sort of feeling overwhelmed and that you can’t there’s no hope coming out of that crisis, really turning that into an opportunity on being able to provide that hope in that story. So really thinking through that, and then it also talks about different platforms that you can use and how you can build those stories because a lot of times people think of stories justice being sort of full written out story. So blog’s are articles or sort of long form posts on, and we really think of stories as every little piece could be a story. So a facebook image that you post online with you know one sentence of content can be in a story and of its sound. Yeah, what are what are we talking about? His other platforms for storytelling before we get now, are there more resource is besides those two? Or there are there will be those of the crux, the resources you confined other other other places out there for block post that go through great detail. We were talking about this yesterday purpose has some fantastic campaigns to look at. Causevox has been doing some great stuff in storytelling big duck also has some resource is but a lot of what we’re doing now is taking what we see is the best of the best, and we’re trying to to get off their permission to put it up on hatch for good dot org’s so people can come and find one place where they confined all these great resources from all their best organizations that are doing the best storytelling. Let’s, let’s talk then, about some of the use of platforms. I mean, interesting that we can conceive of a picture in a sentence or two as storytelling nothing. Most people are thinking that way, so clearly is there? More that we should be thinking about more broadly on let’s just on facebook, let’s start there, is there? Yeah, i mean, i think there’s so many different ways you can tell a story on facebook these days. I mean, particularly with, like, you know, the native in beds of video now is getting really prioritized on facebook, so being able to create those videos, obviously there’s your stories now, you see a lot of those videos without the audio playing, so i think there’s a real opportunity there, as well as your people are scrolling through their news feed to be able to get that story without having the audio itself. But also, i mean, you see this a lot through images on facebook and there’s so many different types of images you can create that tell a story. I mean, a lot of people do like this or that, which is, you know, before and after cause and effect type of image, you also get really, like, thought provoking images, so people, images that really require people to think about an issue in a new way in one thing that you i’ve seen a lot particularly lately of on facebook is really just a photo or a snapshot of an individual on then really going behind the scenes to tell that person story. So it’s like here’s joe, who is an iraq war veteran, and then going into something related to the issue of veterans affairs. Ah, and so i think that is one element that could be really powerful was story time, okay? Anything else you want to add? Facebook? Jeremy, before we move off that platform, not not specifically to facebook? No, okay, we would like to go next. Well, i’m just thinking in terms of content like megan was saying photos and videos and different statistics and things like that a lot of times we received one piece or one piece of long form, like a publication or an essay or something like that has a whole bunch of different assets that are already too tied to it. So it’s about taking that piece of content and breaking it up so people have twenty ways into it instead of just posting your block post to facebook it’s about grabbing that photo and taking like a quote and saying, this is the quote, this is the photo and letting your audience engaged that that way, maybe there’s a link back to the block, maybe there’s a statistic that you khun tweet out with that video underneath it they’re different ways you can package that content that they comptel individual stories over the same narrative, the same longer narrative. Very interesting, alright repurpose ing dividing up helps helps increase your capacity, but it also helps give your story cem cem length, and it also makes sure that more people are consuming it. Then just package again into one giant report also also makes the storytelling craft less daunting. Yeah, you’ve got a couple of good stories that can be divided up. You could have you could end up with thirty or forty components across all the different channel. Exactly. Okay, excellent. Excellent. Should we wait? Talk specifically about twitter? You mean you know we’ve hit it sort of tangentially we haven’t named it but certainly could do what you just described on twitter anything mohr there’s now video on twitter anything mohr anyone add? Besides what has already been suggested twitter specific? Yeah, i mean, i think another thing twitter has done recently as well as images. So images are definitely king in the twitter feed these days, and so not just relying on that hundred forty characters but also being able to incorporate an image much like what worked really well on facebook. So being able to have these graphics that can have quotes or have the sort of bite-sized element that people can retweet and share, i think really thinking about like, what is that bite-sized element that could be easily consumable because we do that naturally, anyway, i mean, even if we’re scanning a long form content, we’re looking at the headlines were looking in the margins for sort of the key takeaways on twitter really allows you to pull out those key elements on and create bite-sized terrible content that’s, easily consumable and allows people to sort of share one keep perspective and on building on that, you could also you could also ask questions that on twitter and then build blackbaud post based on that feedback it’s a really quick way to the longer form content using short snippets or maybe a link to a survey if you want to ask more than just one question, yeah, if you could do a storify we actually recently the beginning of the year, we ask people with the what their big idea was for twenty fifteen what was the big social impact idea of twenty, fifteen? And so a handful of our staff leading up to it just tweeted our responses to that question, and then we embedded it into the blood post and people could comment back and say, this is my idea for twenty fifteen or they would respond over twitter and they would put that up there, and then we shared it on facebook and they would add it to the comments so they would reply directly back to twitter again on the comments on the block it takes again that one concept of an ideal what’s your big idea for twenty fifteen and it turns it into something that’s cross platform. Okay, well, we still have a few more minutes left together. What we could talk about some more platforms. We haven’t touched on instagram wherever you want to go, but what else will she got? I mean, in terms of the platforms, the platforms are you know, wherever your audience is, maybe if you’re dealing with youth, you don’t. Want to be on facebook anymore? Maybe you’re looking at snapchat how you, how you actually use that? Maybe there’s an entire generation of baby boomers that are now embracing facebook, so a lot of organizations that might do service baby boomers should be thinking about what’s our facebook strategy for our content. So the platform is really against whatever you set your goals to be again on your stories. Now, do you want to be talking to you? Let’s say little about snapchat? We don’t talk about that too much on show how much you use that for, for storytelling and again, this is this is for people or organizations that want to be talking to teenagers basically right? But if if that’s your objective, how could you be using snapchat wisely for stories? Yeah, you mean in snapchat? Because of the nature of the the disappearing nature of their work? It’s a great way to share things that might be kind of taboo i could see it being used for planned parenthood let’s say i could see them using it to great effect, convert convening ideas to a younger audience that maybe they would be too embarrassed to. Be looking up online themselves or to be looking at content that would stay on their phones. They have this is ah, it’d better information that you can see that disappears or a meeting date or time, things like that you can communicate directly out to your audience that’s temporary doesn’t have to be there for him. Okay, one example of an organization that i think used snapchat incredibly well, eyes do something dot or ge, they’ve been on it for quite some time now and do some really interesting things. So if anyone out there is really interested in seeing how you could engage teens in that in that snapchat way, they’re great organization to check out and you’re not the first guest in these two days to recommend recommend do something for talking, teo, i think they’re they’re targets like fifteen to twenty five thirteen to twenty five some like that when they do great work. Yeah, yeah, i’ve had aria finger on the show talking about do something and i’m also talking about t m i, uh, theo of their consulting spinoff? Yeah, i could do something about it also neo-sage let’s. See? Okay, we got still got a couple minutes where where would like to go with this? You you talked for ninety minutes on storytelling, so i know that i haven’t covered everything. What else more is more than a share. I mean, what else more is there to share about storytelling? I you know, i think a lot of organizations don’t think their storytelling organizations i think that a lot of people would probably listen to this and they would say, well, that’s, great, but that’s not for me, i don’t do that kind of work, and i think that that’s probably ninety nine percent of the time not even remotely true, that it just takes it takes a moment to step back and consider how your work is affecting people. So even if you’re not doing direct service, it’s, the work that you’re doing, how how, how you’re helping those organizations access it right? So it’s either on an individual level or an organizational level. How are you making people’s lives easier? How are you changing things for the better? And if you take a step back and identify what that is and start mapping out what that framework looks like, you’re going to find a place you can tell a story, you know, meghan, in your work, have you seen organizations that felt it wasn’t for them? It’s just they didn’t have anything t tell. Yeah, well, i think a lot of times people think that they don’t necessarily have they’re not, you know, maybe doing direct work on the ground or feel like they don’t have access to those stories that they traditionally think of as the ones that are incredibly powerful. But i mean, in the work that we do and particularly when you’re an organization seeking to have impact, one of the most powerful ways to show impact is through the stories of the impact that you’re having on, and that doesn’t always have to be work on the ground. I mean, it could be working with the siri’s of organizations, but i also have a social purpose and being able to help those organizations, maybe it’s, a young entrepreneur who just started a new organization, change the world coming out of school, being able to tell that story of how you were able to help that individual can also be really powerful. I mean, you see a lot. Of times who we do, you know, an annual reports are report backs for donors and that’s a storytelling i’m being able to find the right way, tio sure, that message can be key. So i think all of this applies for that that as well, yeah, ok, so do cement prospection. I mean, you’re a charity, you’re you have a charitable mission by design and definition. Who were you? Were you impacting? You got to be helping somebody and those somebody’s i can talk to you. Okay? Absolutely. I’m going to say it again myself. A couple more minutes share some more about whether we’ve even if we we’ve covered it, but maybe we didn’t cover enough detail here’s some more about stories. One of the points we went over in the session was this idea of the forty sixty rule that i borrowed from garth more from the one campaign and that’s about spending only forty percent of your time producing content and sixty percent of your time marketing it. So when you’re making that block post, no perfect is the enemy of good making sure that it’s good enough to go out, but thinking about who should see this block post who should see it and what do i want them to dio and then going to those places with, you know, whatever that content might be, because spending more time finding the right people that should be consuming it and should be sharing it and should be adding to it is ultimately more fruitful when you’re looking at your your analytics and your feedback. So you’re not just sending a story out into the wind and hoping that it catches on, you know, it’s got no value, then back in the morning it had anything to that? Yeah, i mean, i would say a lot of times, people sort of sometimes have quotas for certain number stories or start number of videos that they want to get out each year, and i think at the end of the day, the most important thing with any story they’re trying to tell is the story itself and that it’s compelling and that its strategic on and you’re creating that story for a reason and not just creating a video for videos sake on dh that’s really what’s going to drive the success of that piece of content in connecting with people is really having something powerful that people can connect with first on then thinking about sort of how you can use that to achieve your goals that you have for your organization on be able to build that impact. And then, as jeremy was saying earlier, be able to break that down into pieces and being able to use that story in a lot of different ways across different platforms to achieve your goals. Can we measure the r o i of storytelling? Absolutely. But you have to start with the strategy first, because maybe the roo i’ve storytelling is we want to raise more money, and we want our donors to being more involved. We want our board to be more involved. We need more volunteers. So, starting with your strategy and thinking about what your goals would be, why are we doing? Why are we still telling story exactly what i mean? What were we trying to do with these? Yeah. Okay. And then and then measure from there. Okay. Yeah. Purpose. We talk a lot about signaling and confirming that tricks. So a lot of times, people would be like, oh, great, this video got a million views? That was what that is, what we would consider a signaling metrics, so it shows the sort of a way of attention being brought to an issue, but it isn’t necessarily proving that doesn’t mean i can’t exactly uses worthless yeah, so you keep that in the category of could we keep that the category of, say, signaling metrics? But then you still have to pay attention to the broader change that you’re trying to have in the world and a million views on a video might be one thing, but a year from then, you might see some real impact on an issue that you’re sort of pushing through legislatively, and that video is all about that. And so that’s, where you’re able to sort of confirm that impact, ultimately it doesn’t happen right away. I mean, a lot of times when you’re tracking impact four stories, it takes a lot of time that speaks to a swell looking at the long form are the long tail of storytelling and that you don’t just want to produce that video, send it out there and hope open the best they need to start thinking about what’s. The game plan for this how we’re going to get this in front of the right people? Yeah, i mean, a classic example of this, of course, is in the marriage equality shift that has happened in the us over the past, you know, decades really on really that started with the power of stories. I mean, being able to connect with people on these universal issues of love, inequality on overtime, being able to sort of really connect with people on that issue and be ableto ultimately move the needle. All right? We’re gonna leave it there. Thank you very much. Thank you very much. All right. Jeremy bivens, digital media media manager for the rockefeller foundation and meghan and halt strategy director for purpose. My pleasure. This is tony martignetti non-profit radio coverage of and t c twenty fifteen the non-profit technology conference. Thank you so much for being with us. Tony’s. Take two and your d are planned coming up first opportunity collaboration. It’s a week long unconference in x top of mexico around poverty reduction throughout the world. This really is an amazing experience. There are no keynotes, there’s, no power points you’re always sitting in. Circles there’s lots of free time for making valuable friends let lasting connections new friends that can help you reduce eliminate poverty in whatever form you’re working it’s in october i was there last year. I’m going again this year if your work is at all related to poverty reduction, check it out. Opportunity collaboration, dot net, thank you for making it a double honor. I was honored last thursday, the twenty third at the hermandad gala and to make it a double honor. You were with me and i’m very grateful non-profit radio fans really stepped up and together we raised nearly five thousand dollars to save lives with water projects in rural dominican republic. The whole event raised over twenty five thousand dollars and i thank you. Thank you very much for being with me. My video thanks. Is that tony martignetti dot com that is tony’s take two for friday, first of may seventeenth show of the year here’s our next ntcdinosaur view on your disaster recovery plan with dar veverka welcome to tony martignetti non-profit radio coverage of ntc twenty fifteen the non-profit technology conference we’re in day two we’re in austin, texas, at the convention. Center and my guest is dar vivir ca she’s vice president of technology for lift a lefty, and her workshop topic is avoiding disaster, a practical guide for backup systems and disaster recovery planning. Dar welcome, thank you very much. Good to be here. It’s. A pleasure to have you this day two, we’re highlighting one swag item at and ntc per for interview and, uh, i have a double chip biscotti from a sputnik moment. The hashtag is hashtag is sputnik smiles and i’m told that the glasses go with the biscotti. So this is essential. This is this interview’s swag moment. Thank you very much. Sputnik smiles and it goes into the goes into the swag collection. There it is. Okay, door. Um, we need to know some ah, little basic turn. Well, you know what? Before we even get into why is disaster recovery and the related and included back-up so, um, i don’t know if it’s just for gotten ignored, not done. Well, what inspired the session is a organization i used to work for. We were required by auditors to do a disaster recovery plans. So when it came time for the annual audit, i got out the current disaster recovery plan. It went all right, i’m going to go ahead and update this, and when i discovered want to read the plan was there were servers that were eight years gone for last eight years server and reading the planet was very clear that what the previous person had done was simply changed the date and update the plan for auditors. And as i thought about it and talk to other people, i found that that actually happens a lot people. It’s d r is sort of that thing they don’t have time for because no one ever thinks it’ll happen to them, so you push it off and you push it off, and you either just download the template, you know, a template off the internet, and you slap a date on it and basically fill it out just for the auditors. But a lot of organizations never actually think through their disaster recovery, they don’t get into the details, they don’t worry about it, and then when a disaster actually happens to them, they’re sort of stuck. You don’t have a plan that i don’t have a functioning crush on, and they’ve never tried it out, so that was what inspired the session, and as we dug into it, we we tried to give the thirty thousand foot view because disaster it cover, you know, there’s an entire industry, the deals with technology, disaster recovery. You can spend days on this topic, and obviously we didn’t have days. We had a ninety minute session, so we tried to give the thirty thousand foot view of the practical items you need to pay attention to if you’re not confident in your organisation’s d our plan, if you don’t have a d r plan or if you do and you really don’t, you know, you think it really needs an overhaul that sort of the top ten of items of what you should really be looking at when you’re dealing with disaster recovering backups. And we tried to give some several practical examples myself and the other speaker and andrew, who could not make it this morning of disasters we’ve had to deal with as well as other well known ones. Yeah, okay. Do we need some basic language? All right. Before we get into the d r disaster recovery topic short jr is one of them disaster recovers, often referred to his d r it’s often spoken about in terms of business continuity or bc, which is sort of the larger plan for the entire organisation. Should’ve disaster strike there’s. You know, there’s very d are specific things such as our poet recovery point objective that we could talk about your rto, which is recovery time objective, there’s very specific language like that or disasters it’s usually just referred to d ours. So whenever we say d arts disaster recovery okay, we’ll see if we get into those eyes and i could explain this week. Okay, um, all right. So clearly we should have a disaster recovery written, just recovery plan. Even if we’re an organization that small enough that doesn’t have an annual audit. We still should have something in place. Yes. Okay. What belongs in our day? Our plan top ten things. You need a contact list for your team. So if you have a top ten of the d r i do. Of what should your plan d our plan. You know, it could be anything from a five page outline that just covers the basics and in in our sessions slides, which i’ve posted in the ntc library, gives it some good resource is for doing a d our plan or it could be a you know, a huge hundred page document covers absolutely every aspect of business continuity or something in between it’s going very by organization, and the reality is, if you’re a small organisation with a small team, you might only be able to do the five page outline but that’s better than nothing that’s better than no d our plan or a d r plan that realistically hasn’t been updated in the last ten years, but i would say, you know, the top ten you really should have in your day. Our plan is number one, a contact list for your team members. What is the contact for your team, folks, your business continuity folks, if you normally would get that out of your email and you’re in a disastrous situation, you know you can’t get to your email or, you know, like we’re ever going through, and i want listeners to know that she’s doing this without notes, i it seems very confident that she’s got hopefully i’ve ever altum in-kind get seven out. Of seven or eight of ten will be ecstatic, but so continue. Oh, but i want to say, yeah, as we’re going through, consider two organizations that may not have someone devoted to it correctly is our listeners are small and midsize non-profits right? They very, very well just all be outsourced or it falls on the executive director’s desk. Excellent point. Would you cover that in the session? So to finish at the top ten contact list, three team members contact list for your vendors, a call tree and some sort of communications. How do you tell your organization and your members that you’ve had a disaster? Either your servers have gone down, your pipes of burst and your communications are underwater? How do you do that? What is your network look like? So network diagram process? Outline how you’re actually going to do your disaster recovery a timeline? How long do you expect these activities to take before you? Khun b live again, a list of systems and applications that you’re going to recover if you’re a large enough or gore you can afford a hot site was called a hot or warm site where you can immediately. Switch over two other equipment. You know information about that. You’d need that to start your recovery. And then also information about your backups. You know, who’s got your back ups. What system are you using? How do you, you know? Get those back. So those air sort of like the top ten things or d our plan should have. Alright, let’s dive into the the process. Okay? A bit is that intrigues me, bond. Hopefully listeners? I think so. I think i have a fare beat on what’s. Interesting. I hope i do. Um, yeah. What? How do we start to think about what our dear process should be? First, you have to think about what all could be a disaster for your organization. A lot of people think about things, you know, earthquakes, hurricane, sandy, hurricane katrina. But it could also be water pipes bursting in your building. That is one of the most common thing if your server is not properly protected. Which a lot of a lot of stuck in closets. Ah, dripping pipe water. We call those water events. And that seems to be the most common thing. Departments encounter is leaking pipes in the building or some sort of a flooding situation. But it could also be an elektronik disaster. Such, i’ve worked at an organization that underwent what’s called a ddos attack, which is a distributed denial of service. It took out our entire web presence because malicious hacker hacker went after that’s where there’s millions of right network and they just flood your network seconds you’re overloaded and yeah, and that’s a disaster situation. So one why would they attack like that? Why wasn’t non-profit attack malicious? The cp dot organ are attacked out with avon marchenese travon martin decision. Folks attacked our petition site way. We were able to get it back online, but for a couple of hours. Yeah, we were off line. And that could be considered a disaster situation. For sure. Yeah. How do you help us think through what potential disasters are not even identify them all i think about what could affect your or what you wear. You vulnerable? Some of the things we talked about in the session and we’ll think about it. How would you get back online if the’s various things happen to you are your are your services sort of in the cloud do you have servers on site and start there when thinking about your process is, what would you have to recover if these various scenarios affected you or with these various scenarios? Scenarios affect you if your website is completely outsourced to a vendor that has de dos protection. Okay, that’s not a scenario you have to worry about so kind of analyze it and every organs going to be different. You know, if you live on the west coast, you’re probably concerned more about earthquakes than other regions. So it’s it’s going to vary for each organization, what sort of disaster you’re going to be worried about? And then you start getting down into the practical nuts and bolts in terms of who are your disaster recovery people, who’s your team, if you’re really small lorry, that might just be you or as you mentioned before, if you’re using outsourced, manage service provider and your vendors responsible for that, make sure your vendor has a d our plan for you. Ah lot of folks just assume your vendors taking care of that, but when it comes right down to it, do they actually have d our experience can they recover your items actually sit down and have that conversation because so many of the small org’s, as you pointed out, do youse outsourced thes days and there’s there’s a lot of manage service providers that specialized in non-profit, but you need to have that conversation. Don’t wait till you’re under a disaster scenario to discover that groups they don’t actually have that experience have that conversation ahead of time. What else belongs in our process? Outlined in your process? Latto outline if you’ve got a another site either a cold, a warmer hot site or if your stuff is based in the cloud, where would you recover to the outside is some place you go to a different drink, cold water or hot? Sure cold site would be where you’ve got another location. Let’s say you have a dozen sir servers at your location, and in the case of, you know, your building being inaccessible or underwater. A cold site would be where you’ve got another location you could go to, but you don’t really have any equipment stage there, but it is another location you can begin operations out if that’s a cold sight there’s nothing ready. To go, but you’ve got a sight ah, warm site would be where you sort of have a skeletal equipment there, it’s far less capacity than you’re currently at, but you’ve got something there it’s not live, but you got stuff ready to go that you can restore to and get going. And a hot site is where you can flip over immediately. Your live replicating to somewhere else, it’s ready to go? It might not be full capacity, so it might not have, you know, full blown data line size that you’re used to might not have your full range of service, but it is live and you could switch over near instantaneously. That’s a hot site, ok, eso you’d want that in your process and you’re going to want to think about what are you restoring and that’s where we get into the backups? What comes first and that’s, where you start getting into terms such as recovery point objective and recovery time objective those air to very common d our terms recovery time is how far back are you recovering too? And what does that mean for each system? So if it’s your donorsearch system that’s probably fairly critical. You want a recent restore of that? If it’s a system that doesn’t change very much, maybe a week ago restores okay for that sorry that’s recovery point objective recovery time objective is how long does it take you to get back online after a disaster? You know, ifyou’ve got to download your data from an external source. Has anyone thought about how long that’s going to take you to get the data back? Is it going to take you fifteen hours or three days? So it’s in a lot of folks don’t think about that ahead of time, they just go. Oh, you know, we’ll we’ll pull it back down if we have a disaster, but they don’t think about instead of their nice normal data communications, they’re going to be on a tiny d s l line trying to pull down one hundred fifty gigs of information and it’s going to take a week to get it back down. I have to say you’re very good about explaining terms and thank you, proper radio. We have jargon jail? Yes, we try not teo transcend. You haven’t transgressed cause your immediate about explaining exactly what recovery point. River and recovery time objectives are it could be very confusing. You know, if you don’t understand the terms in tech, you can be confusing what folks are talking about, and that was one of the focuses of our station session is making it less confusing and being very practical, practical about what you can or cannot do. And if folks go and look at our slides, they’ll see on several of the items we did a good better best, and we tried to talk about that all throughout the session because we realized again for a small ork or, you know, even a large order that just doesn’t have the resources to devote to it. You might not be able to do best practice, but you could at least try a good practice that would be better than nothing. And then so we do a good, better best for each each type of thing like what does a good d our plan look like? Versace best day our plan and at least try and get to that good, because at least you’ll have something and it could be a continuum where you try and improve it along the way. But you got to start somewhere. It’s. Better than just ignoring it, which is what happens at a lot of places. Like what you’re hearing a non-profit radio tony’s got more on youtube, you’ll find clips from stand up comedy tv spots and exclusive interviews catch guests like seth gordon, craig newmark, the founder of craigslist marquis of eco enterprises, charles best from donors choose dot org’s aria finger do something that worked and they only levine from new york universities heimans center on philantech tony tweets to he finds the best content from the most knowledgeable, interesting people in and around non-profits to share on his stream. If you have valuable info, he wants to re tweet you during the show. You can join the conversation on twitter using hashtag non-profit radio twitter is an easy way to reach tony he’s at tony martignetti narasimhan t i g e n e t t i remember there’s a g before the end he hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a short monthly show devoted to getting over your fund-raising hartals just like non-profit radio, toni talks to leading thinkers, experts and cool people with great ideas. As one fan said, tony picks their brains and i don’t have to leave my office fund-raising fundamentals was recently dubbed the most helpful non-profit podcast you have ever heard, you can also join the conversation on facebook, where you can ask questions before or after the show. The guests are there, too. Get insider show alerts by email, tony tells you who’s on each week and always includes link so that you can contact guests directly. To sign up, visit the facebook page for tony martignetti dot com. Lively conversation, top trends and sound advice. That’s. Tony martignetti non-profit radio. And i’m lawrence paige nani, author off the non-profit fund-raising solution. Oppcoll do we need to prioritize what what’s mission critical and, yes, we can work with out for a time? Yes, how do we determine that? Definitely we talk about that in terms of its not just a knight each decision either because we may think that the emails the most critical thing out there but development may see the donor system as the most critical out there program might think that the case management system is the most critical out there, so you finance wants their account, they want their accounting system up. Obviously you’ve got to have an order in which you bring these things up. You’re probably not gonna have enough staff for bandwith or, you know, equipment to bring everything back online, so there needs to be and hopefully your executive team would be involved in deciding for the organization what is most critical in what order are you going to bring those things up? And that needs to be part of your d r plan? Because otherwise, if you’re in a disaster scenario, you’re not going to know where to start and there’s going to be a lot of disagreement of who starts where so you guys need to decide on the order, okay, we solve a few minutes left, but what more? What about d r and related back-up that’s not going to wait till i’m back up because i think we could do a little bit in terms of d r i would say the key points on backups are check them because a lot of time, yes, monthly or quarterly, at least is anyone looking at your back-up back-up work-life one of the scenarios that we talked about that actually happened to my co speaker, andrew, was that their server room flooded and it hit their razor’s edge server, which is their entire c, m, s, c r, e, m and donorsearch system, and they thought it was backing up, but no one had actually check the backups in the last two months, and it was on, and it was not s o in terms of back-up just typical, you know, pay attention to the maintenance. What do you backing up? Has anyone checked it? And again, if you’re using a manage service provider, make sure if they’re responsible for for looking at your backups of managing them, make sure they’re doing that. You know, double check and make sure that they understand that your backups are critical and they can’t just ignore the alerts about your backups. You know, you don’t want to be in the unpleasant situation of three of our servers just got flooded. We need the data and discover nobody was backing it up. It ain’t exactly okay, all right, anything else, you wanna leave people about back-up before we go to the broader d r no, i think that’s good for those were the highlights for it. All right, so back to the disaster recovery. What more can we say about that? There are going to be a lot of watches if you’re in a large d our situation. And so one of things we stress is one getting down into the details of your d. Our plan before disaster hits. Because if you’ve never thought about how you’re actually going to do the restores air, actually, how you’re going to be rebuild those servers. You need two ahead of time. A lot of folks never practiced have a fire drill. I hate fire drill, but and you don’t have a live fire drills in this case, it might be a live fire drill. You don’t want to have that, so you should make some effort to practice, even if it’s just something small, you know, trying to restore one server. I mentioned in this session that i was put in a situation years ago at johns hopkins university, where we were choir, to have verification of live tr practice, so i was put in a room that had a table, a telephone, a server, and we were carrying two laptops and we couldn’t come out of the room, and so we had completely restored our domain. We had a set of backups on the thumb drive and added the second laptop to that domain improve that we had restored the domain, and an independent person that was not connected to our department was monitoring to make sure we had done it, and we had to prove it, and that was an eye opening experience is as experienced as i was doing that i’d never done it live, and it took me three tries to do it so that’s, right? Encourage folks to really try and practice this stuff ahead of time and get down into the you know, the weeds on their on their d our plan and, uh and also to think about it, you weren’t fired because way, john no, no, no. I actually like too much, john soft. No, we we did complete it within the time frame, but we were a little startled when we discovered that we thought we knew how to do it first time. And we kept making little mistakes. There were two of us and they’re doing it. And we were surprised ourselves that we thought, oh, of course we know this. This is not a problem, but no, we were making little mistakes because we didn’t have the documentation down. A specific is it needed to be. And so that was a very eye opening experience. There’s a couple of their d r gotchas we talked about, which is crossed. People don’t think about the cost ahead of time. How much is it gonna cost to get you that data back in the instance of my co presenter who had the damaged drives, they weren’t expecting a near ten thousand dollars cost to recover those drives, but that’s what happened when they didn’t have the backups? They had to take those hard drives to a data recovery place, and the price tag was nearly ten thousand dollars. Dealing with insurance is another big one that people don’t think about having to account for all of the equipment that was lost, and dealing with that insurance morass often gets dumped on the auntie department in a small organization. There’s not, you know, a legal department that’s going to deal with that it’s going to be you so to, you know, kind of talk to your insurance provider ahead of time and see what all you have to deal with in a disaster situation. So you don’t get an unpleasant surprise if you’re ever in one a cz well on the insurance topic, just are you covered? Exactly what i think is your equipment covered. And what do you have to to do with that in terms of accounting for it? If you suffer a disaster, you know the gooch is we get so ah, a couple of minutes, if if oh, for days about consciously trying to think about somebody we don’t hold back on non-profit video, i think some of the other ones that we covered in their thick wit mint again to the cost. How much is it going to cost you? Two gets new equipment and did you account for that when you were doing your d our plan and a time to recover? A lot of folks don’t understand how long it may take them to do a recovery and also deciding what is important and what is not important, not just in terms of what should be restored in what order, but in terms of practical things, do you really need to restore your domain? Er, or could you just start over from scratch? If your domain only contains maybe fifty accounts and doesn’t have any associated servers faster for you to just start over and just recreate the domain immediately? Especially if a lot of your emails in office three, sixty five or google maps, you could reconnect it very quickly. So, you know, thinking about more practical gotsch is like that that you should think about have time, you know, obviously it’s that’s the best. Practice to think of all these details and we realised folks may not be able to, so we provided someone sheets and some samples of them of just quick, yes or no questions and thinking this through and things to think about and where will we that is not notice provoc radio has a professional sound i don’t know about ntcdinosaur ten, but that was a way over there. They’re on their own. They can come to us for expertise if they if they need to, but, um, see, now i messed myself up because i ask you about something, but we were just talking about how much, how long will actually take you to recover things and whether or not you should practically skipped recovering something because it might be faster to rebuild it. Okay, i have a follow up to that it’s my smart ass humor, maybe lose it. All right, so why did you leave us with one take away d, r or back-up the session was a little bit misnamed because technically, you’re not going to avoid a disaster. You really can’t. In many cases, you’re not gonna avoid the, but you’re not going to avoid. The earthquake if you’re in that region so you need to plan on how to deal with it. So it’s more like avoiding avoiding your d are becoming the disaster cause you’re not going to avoid the disaster itself, so you might as well plan for it. Outstanding. Thank you very much. Door. Thank you much. Darby america, vice president of technology for lift. This is tony martignetti non-profit radio coverage of ntc non-profit technology conference two thousand fifteen. Thank you so much for being with us thinking thanks to everybody at and t, c and the non-profit technology network next week. What skills are most desirable in your board members? If you missed any part of today’s show, find it on tony martignetti dot com opportunity collaboration with world convenes for poverty reduction, you know, ruin you for every other conference opportunity collaboration dot net. Our creative producer is claire meyerhoff. Sam liebowitz is the line producer shows social media is by susan chavez susan chavez dot com on our music is by scott stein i love that yeah, he will be next week for non-profit radio big non-profit ideas for the other ninety five percent go out and be great. What’s not to love about non-profit radio tony gets the best guests check this out from seth godin this’s the first revolution since tv nineteen fifty and henry ford nineteen twenty it’s the revolution of our lifetime here’s a smart, simple idea from craigslist founder craig newmark yeah insights, orn presentation or anything? People don’t really need the fancy stuff they need something which is simple and fast. When’s the best time to post on facebook facebook’s andrew noise nose at traffic is at an all time hyre on nine a, m or p m so that’s when you should be posting your most meaningful post here’s aria finger ceo of do something dot or ge young people are not going to be involved in social change if it’s boring and they don’t see the impact of what they’re doing. So you got to make it fun and applicable to these young people look so otherwise a fifteen and sixteen year old they have better things to do if they have xbox, they have tv, they have their cell phones me dar is the founder of idealist took two or three years for foundation staff to sort of dane toe. Add an email address their card it was like it was phone. This email thing is fired-up that’s why should i give it away? Charles best founded donors choose dot or ge somehow they’ve gotten in touch kind of off line as it were on dno, two exchanges of brownies and visits and physical gift mark echo is the founder and ceo of eco enterprises. You may be wearing his hoodies and shirts. Tony talked to him. Yeah, you know, i just i’m a big believer that’s not what you make in life. It sze, you know, tell you make people feel this is public radio host majora carter. Innovation is in the power of understanding that you don’t just do it. You put money on a situation expected to hell. You put money in a situation and invested and expected to grow and savvy advice for success from eric sabiston. What separates those who achieve from those who do not is in direct proportion to one’s ability to ask others for help. The smartest experts and leading thinkers air on tony martignetti non-profit radio big non-profit ideas for the other ninety five percent.

Nonprofit Radio Knowledge Base: Storytelling

Nonprofit Radio interviews around the value of story for your organization and how to use storytelling to move people to support your mission and improve fundraising.

What you can learn from Dr. Seuss Stories with Kelley Jarrett

Rochelle Shoretz on telling breast cancer survivors’ stories.

Ethical Storytelling with Lina Srivistava

Nonprofit Radio for January 9, 2015: Ethical Storytelling & Organizing Tools

Big Nonprofit Ideas for the Other 95%

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Lina Srivastava: Ethical Storytelling

lina srivastavaLina Srivastava is a storyteller and filmmaker. As you plan your stories for 2015, she wants you to know there are boundaries.

 

 

 

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Oppcoll hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host happy new year. I am always optimistic around the beginning of a new year. I can’t help it even in the depths of the recession. I was optimistic at the beginning of each new year. I hope you enjoy time with your family and friends. We have a listener of the week, cheryl mccormick. If she has any glimmer of a connection, she says she listens live, including on seven mile beach at grand kayman two years ago, she blogged that this is her favorite podcasts had been a long time fan. Cheryl was based in carmel, california, and his principle of ascend non-profit consulting and executive coaching she’s at a send non-profit cheryl, i’m going to send you a video of the non-profit radio library. You pick a book and i’ll send it to you. Congratulations, cheryl, and thank you so so much for your longtime support of non-profit radio. Oh, i’m glad you’re with me. I’d be stricken with an outbreak of helio backdoor pylori if i had the stomach, the idea that you missed today’s show ethical storytelling lena shrivastava is a storyteller and filmmaker, and much more as you plan your stories for twenty fifteen she wants you to know that there are boundaries and organizing tools there lots of aps and sites to help you organize supporters and volunteers in twenty fifteen amy sample ward is our social media contributor and ceo of n ten, the non-profit technology network on tony’s take to the best of twenty fourteen and let’s help peter martino. We’re sponsored by generosity, siri’s hosting those multi-channel eighty five k runs and walks lena srivastav is with me in the studio. She works in narrative design, social innovation and digital storytelling for human rights and international development. She’s worked with unicef, the world bank institute, unesco, the rockefeller foundation and others you would recognize. Lina has been involved in impact campaigns for several documentaries, including oscar winning born into brothels, and he nominated the devil came on horseback, oscar winning you know chen today and sundance award winning who is diane e? Crystal she’s, the former executive director of kids with cameras, she now runs a social innovation strategy collective in new york, she’s at lena srivastav a dot com and on twitter at l k s r ivy lena, welcome to studio. Thank you so much for having me, tony it’s. A pleasure. Don’t be nervous. Sounded nervous, you know you’ve done bigger gigs in this. I have there are there are a lot of cold. Okay? It is. Yes. It’s ah it’s bitter twenty something out. Yeah. Uh, you love story telling matt i would say, master of storytelling what? Why? Why is it so critical for non-profits storytelling is yes, i love storytelling. I believe in it very deeply because i think storytelling is what builds community and it also represents community you can’t have. You can’t really understand your communities without really understanding their stories. So in what that means in the nonprofit sector for people working directly with community organizing with direct service with any of those things to really understand what your programs are going to be doing in terms of their impact on the ground, you’re going to need to know your stories and you need to know your community stories and a cz we think about gathering our stories and doing it in an ethical way, which were goingto spend time. With we need to be building this into our programs at the outset, right? As in the design stage and and strategy stage, absolutely so a lot of people, when they think of storytelling or narrative, they think of communications only they look att fund-raising they look at how you’re communicating with your stakeholders and that’s a very important aspect, but storytelling is a crucial part of effective, um, community facing program design. It’s really important for a piece of advocacy as well? Okay, a community facing, you know, way have tony martignetti non-profit radio we have jargon jail, i know that that’s a borderline one, maybe that’s not so jargon, but i haven’t put anybody in george in jail for a while, so i have kind of itchy triggered but a cz as people know buy-in parole comes comes very easily, so community facing what we mean by that. So a lot of program designed when when people are creating programs, they’re doing it in headquarters, they’re doing it in a strategic planning phase. What they’re not necessarily doing is involving members of the affected community of this is okay, you can put me in jargon jill, for saying this for the beneficiary community last way doing with that term, but they’re not necessarily involving them in program designed. So when i say community facing it means that you are ah incorporating community members, whether they’re ngo community organizations or committee leaders in your program to sign. And as we start to think about r our story telling what, what what do we need to be thinking about in terms of program, like, logistically, you know, i’d like to leave listens with things that they can take away and, you know, execute what what should we be thinking about specifically? So they’re a couple of ways to think about story think storytelling the term is pretty broad, right? So what you’re looking at is making sure that your understanding the human, the human aspects as opposed to the data aspects or the reporting aspects of programs. So what are the intended and unintended consequences of a program? What? What is the community saying that they need? I’m not i don’t advocate for communities on ly to be taking control of programs i’m not trying to cut out non-profits or institutions or philanthropists that’s not the intention here, the intention of looking at a community’s stories of the community’s needs desires their expressions, especially through cultural means. Um, what are they saying? That they need themselves, right? What? And how do you how do you integrate that so that’s one form of story and that sort of closely aligned with with design or, you know, human-centered design or ethnography or those kinds of terms, right? The other thing is, is just is cultural expression like how you make sure that what you’re doing is is respectful and relevant and resonant with the community? And how do you storytelling and culture? Um, how do you incorporate those things into the inn into the dna of your project or your program or your organization? Like, how do you make sure that that’s part of the philosophy and in a third way of thinking about stories actually producing story like actually producing digital web documentary, even journalistic pieces like, how do you then do that piece? So there are three levels of story, okay, if we want to find out what people are saying, their needs are mean is simple as interviewing people are having focusedbuyer oops surveys isn’t all that simple. Well, it can be can be all of those things, but it also does help to understand, i mean, the weight understand political, social and economic and cultural context is to understand how, ah, community and again, i’m broadly defining community, but how community is expressing itself? What are what are people saying? Right? What are they? What are they producing in terms of anywhere from theater to film to their journalistic pieces? So you want to be able to understand those different levels? And yes, it can be a symbols of survey or interview, but you really do have to understand cultural context on dh my second guessed today, amy sample ward is gonna have a lot of ideas about listen, using tools for listening to your community now, you said community is very broad, so i mean non-profits going to have lots of different communities, they have volunteers, they have donors, those two may or may not overlap. You might consider your board a community, you have people, you’re helping the people whose lives you’re hopefully changing and for the better, um, people in your physical community or geographic community is your commute, so we need to be aware. Of what? All these different communities i have in their in their minds? Absolutely yeah, i mean, you can’t really think about on ly one community is not just your community of donors, it’s, not just her community of ah ah, the quote unquote, the affected communities of people who are most going to be affected by the work that you do you do have to do. I mean, another way of saying it is multi stakeholder analysis, i suppose, but oh, that’s jargon exactly think that was last year that was okay. Excellent. Yes, yes, all right. And we’re going to continue the conversation. Of course we have to go away for a few minutes, and lina and i will get into ah, how to empower your different communities and of course, these ethical considerations and she has a lot of very good storytelling of our own to do with some film work. Stay with us. You’re tuned to non-profit radio tony martignetti also hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a quick ten minute burst of fund-raising insights published once a month. Tony’s guests are expert in crowdfunding mobile giving event fund-raising direct mail and donor cultivation, really, all the fund-raising issues that make you wonder, am i doing this right? Is there a better way there is? Find the fund-raising fundamentals archive it. Tony martignetti dot com that’s marketmesuite n e t t i remember there’s, a g before the end, thousands of listeners have subscribed on itunes. You can also learn maura, the chronicle website, philanthropy dot com fund-raising fundamentals, the better way. Welcome back to big non-profit ideas for the other ninety five percent let’s do some live listener love st louis, missouri, bronx, new york, san francisco, california live listener love to you, the uk is with us can’t tell exactly where, but we could see one of the countries in the uk is represented also turkey welcome. We had a guest e h to m c piela who’s ah was based in madison, wisconsin, but he was he was from he is originally from turkey. Also, japan is checking in can’t see which city though konnichiwa, seoul, south korea on yo haserot live listener love and there’s more to come, lena time either. Yes. Ok, you’re feeling warmer now? Yes, you’re shorty’s warmer. This wound up. We got some warm water. Cool. Okay, um, but let’s see, you have some some very interesting film work that you’ve done and we want to keep in mind that and some of the, you know, the social change work. It’s very easy to use. What could be? Maybe, you know, inflammatory images or, you know, sort of exploitative images. And so, as we think about the ethical considerations, i’m hoping you khun build this into one of your some of the stories, like maybe born in tow, born into brothels. The story of young girls born of prostitutes in india. It wasn’t just young girls. It was it was children of eight children. Yeah, so i mean, that that’s an interesting case. There were that story’s. About eight children who learn basically photography from a western filmmaking. She was iraqi jewish, but a british born photographer who had actually gone to calcutta to photograph sex workers and the children of the sex workers who she was working with. Just sort of saw her camera and said, we want this too. We wanna learn from you. And it was just it’s. A very beautiful it’s, a very beautiful film. I’m very proud of the work that we did. There were charges from people in india that it was, you know, why’s this western filmmaker wise, this western woman, you know, coming in and trying to change things. And that’s an interest it’s an interesting charge and i can see where somewhere that charge could be valid. In this case, there are a number of reasons why i think the western filmmaker did this one. She was asked, and we put together some really interesting programs in country with indian partners and then scale that two different parts of the world and and the children themselves have been they’re not children anymore. They’re on their twenties now. It’s it’s been a while, but they all sort of benefited in different ways, and you consort of trace the impact, the direct impact on these kids. There were charges that people thought it was, you know, sort of hijacking their stories, and i can see where some people might say that i would argue against that. But i think the hijacking part it’s the the the tendency for some filmmakers, especially in film, to take stories from people who are living in the affected communities and use them to tell either a broader story that doesn’t really take into account what the community has expressed. What they need there was there was a film we started, a group called regarding humanity. It’s ah there’s, a facebook group in a twitter group, it’s a community aimed at this discussion about ethical storytelling, and we founded that group because there was a film called prostitutes of god, which was also an indian story, and it was a film that was made by a filmmaker with a non-profit i don’t remember the name the non-profit that was broadcast on vice, and the filmmaker went into a community of the of the aussies in south india. They’re sex workers connected to a temple to temples and told their they trusted her. She established trust, they told stories together, and then the way she framed the film, the community itself was extremely angry because it was a condescending portrait, and she just basically told the story in the way she wanted to do it. If the title is inflammatory, yeah, exactly. So the entire film is just it’s it’s not it is not representative of the community at all, and what they did is they did a response video. They’re like, you know, you haven’t represented us in the way that we trusted you to. This is not our stories, you’ve gotten everything. She had their titles wrong. I mean, like the way they identify themselves with within this community. And we there’s a group of seven of us who actually formed this group and two of us are left running it. And we’re like, we first regard regarding human going humanity on fish and it’s there’s a website regarding humanity dot or ge and were just like this. This has to stop, and it was sort of around the time of cockney twenty twelve you know, all of those and sort of looking at the tendency of storyteller’s filmmakers, journalists to take people stories and then use them for fund raising or for advocacy for their own sort of aggrandizement. And that was that’s something that we don’t want to see happen in the non-profit space i am not anti western intervention, i am not anti western filmmaker, not at all because i think there’s a there’s a way to do that, the way to tell stories together with community that is representative, you don’t have to be of the community to tell the story, but you do have to be extremely responsible and responsive to what the community is saying about itself, even if you’re critical of it. All right? So in our everyday work, no, what do we need? Teo, how do we police ourselves so that we don’t exploit and you know, and can cross a line, so they’re a couple of things. One is to make sure that when you’re looking at their different, we’re looking at still images, there’s looking, moving images and it also framing in terms of the text that you’re putting out one is to really understand what the cultural context is, what our community’s saying about themselves, looking at working with professional photographers, working with professionals, if you can afford it for sure, and making sure that the framing of image is correct, like i’ve seen images where you’ll have an entire story told in an image, and people are cropping in ways that becomes extremely disrespectful. Well, that’s, a very that’s interesting can you give me? Give us an example? Sure so there’s there’s a there was a photograph that i was looking at with another project where it was there was a grave site with a number of people who had were at the funeral, and they were sort of it was it was in central america and someone cropped the image and it was a mistake. But something cropped the image to cut off all the heads of the living people, and they were all you could see was the grave and people standing around this grave and you can’t really do that. Your dehumanizing the community, that’s morning. So we had to correct that, so that that that that kind of thing. You know, you know when you have an image. I don’t know, do you where’s the boundary to what? You know what you’re what you’re permitted to do with that image? I mean, let’s just suppose you have the person’s license and an approval and consent and all. Where do we draw the lines of the hide? You, khun how you can use it? I mean, it comes down to your own your own morality. Really, it does. I mean, there you there, there are templates. I mean, i have, and i’m still perfectly happy to share it on your facebook page or on your think there’s a there’s, a rubric that we created called the three arts it’s israel relevance residence and respect and it’s there’s a a series of questions about how you’re interacting with story or with image and for your interventions, but yeah, it’s, ultimately subjective, right there’s no hard and fast rules about the way you use image. But it does. I mean, ultimately you have to be. You have to understand that that people want to see that see themselves a certain way. I was doing an image search for another client and looking for positive images of african american males. I mean that were sort of license that i could license for commercial use, and there were so few, i mean, there’s a google image search, right? So this is we do have to create those images, we have to have access to those images, we have to be really careful about how we frame those images, and it can’t just be stock images all the time, right? When you’re thinking about it, i mean, it has to be the more personal you are, the better in your work. So, you know, just you don’t want the same image circulating in the same kinds of, like, marketing images. That’s that’s not what it’s about it really is about getting images, getting story, getting film, all of those from the people that you’re already working with with their permission, of course. And and in some cases you were you were executive director of kids with kids with cameras. In some cases, the empowerment is simple as providing the the tools. Yeah, i mean, i tend not so i just i tend not to use the word empowerment just because i think that there’s a there’s because that kana tates that i’m somehow empowering. Someone that i’m that you have the power, i have the power and i could give them power. Yeah, exactly. So i’m trying. I try to stay away from that word. I also don’t like the phrase giving voice to the voiceless that bugs me no end, okay, because no one’s voiceless, so but but yes, i mean, part of this is participatory storytelling. Participatory storytelling can be a really great way of ensuring that your story is representative, right, but that’s, not the only consideration husby. Good, it has to do what it has to be sort of actionable has to do what you wanted to do in terms of either it’s fund-raising her advocacy or marketing or program design. So it has to be useful, teo you, if you’re in the non-profit so participatory storytelling, someone way participatory media is a really great way of ensuring that you’re going to be that one of your ethical factory has been met. And then you have to understand you have to understand how image, how film, how any of this is circulated and distributed. How can we, you know, small midsize shops? How can we gain this expertise? And by the way, the link that you referred to the three r’s yes, we’ll put that in the facebook page with shows takeaways will be posted this afternoon, so if i have the link well or you can add it is a comment either way ilsen it’s ok, how do you it’s quite that expertise? I mean you either if you don’t have the budget, you do a lot of reading on this. I mean, there is a lot of reading there’s a lot of knowledge out there on dh we have some on the regarding human e website, you can just go and take a look at some of the case studies that we’ve got better to look at the facebook page because we have a constant stream of we like this. We don’t like this like what you all think about this s o it’s really about gaining that knowledge? You can if you have the buddy you khun hyre someone to help you with photography, with film or you can hyre storytellers locally there’s there’s something called the impact producersgroup on dh were a group of people who look at how you use storytelling effectively for social change, for social impact so and you can also look at some of the organizations that are doing this really well, like msf does this beautifully that’s doctors without borders argast borders oxfam out of the uk. So someone we’ve criticized some of their work, but some of the work is really, really good, and they’re smaller organizations that we sometimes highlight on the regarding community page, so people are doing that they’re they’re doing this well, yeah, we don’t want the negative it’s certainly it’s, eminently doable absolutely have to be very conscious exact of what you’re doing absolutely responsible. Yeah, exactly. There no throwaways here? Can you tell us another story? Maybe, maybe it’s a film, or maybe that doesn’t have to be one of the films you worked on, but because your work is particularly interesting because you’re building social engagement around trans media, whatever the media form is, you’re doing the social engagement work, but using the images of of the of another body of a body of work that that important that don’t say that tells the that reveals the issues. Yeah, so a lot of the work that i do as you say, it is an engagement, but i’m trying to bridge that gap between engagement and relevant action, right? So it’s not just about oh, we’ve raised awareness of the problem. So for example, you mentioned the film that we worked on called who is diana crystal now? This is a very large scale engagement thing, so it’s not necessarily. I wouldn’t recommend this as a model to smaller or mid sized non-profits because it it was its very large, involved project, but the learnings from then we’re about to issue our impact report, which will hopefully have some guidance for people. We wanted to make sure that the stories that we that we told were reflective of the honduran community that we were working with, and although i think they just lay the ground work so i’m sorry, is this a film is a film about a documentary about people leaving central in south america, he’s travelling north to the u s through mexico through mexico and crossing the u s mexico border, and the film itself is a story of one man who was found dead. On our side of the border in arizona and the quest to identify he has a tattoo on he has a tattoo on his body is danny crystal that zest that name? Yeah, it’s also. Exactly. And i can’t tell you who danny crystal is. You have to watch the movie, but but it’s it’s, it’s the story of i mean it’s basically the film director mark silver saw thie image of a skull in the desert. You know, he he and i were talking about systemic change and how you tell the story of systemic change and he saw this girl is like, what does one skull what? Just want an unidentified skull tell you about the world? About migration? And so we tried to tell that story about the systemic issues around migration through our website through a book that we wrote and produced, um and through a number of different participatory there’s something called border stories, which allows people to send reflections in tow our website. But ultimately it was about making sure that our stories lead to action both within the non profit sector are partners that we’re working with, and we had an entire engagement. Xero mechanism teo bring those people into program design, and also that it had effect in the village that this this man came from. He was ultimately identified so that’s that was e i think that there’s again there’s a very large scale project. It took about five years. But i think that there’s learnings there, but how you teachings there rather about how you can take your stories, work with the community, and then create ah, human portrait of your issue that then becomes actionable. Okay, so share a couple of a couple of teachings because this could be certainly done on a smaller scale. There were different. The smaller community. Well, much more community. You don’t have to have an entire involved website. You can do it with one image you can do with an image in a paragraph. I mean, for sure so you can do it in many, many different ways. I’ve worked on like xero budget projects, right? And still the quality is there hopefully, but what you can do is you can. One of things we did is we worked with a new non-profit called kali brie, which is one of our partners, and it was sort of born under the aegis of the of the social engagement, uh, platform that we created the woman, robin reineke, who is in the film she’s portrayed she used to work with the pima county morgue and then ended up taking her work informing this non-profit around it she has been sheena is she and we, the impact team, have been sharing images have been sharing digital asset social media so sure, lots of sharing lots of bearing, elaboration, sharing tool sharing, sharing cultural assets and then making sure that the work one of things that we did was have our website point her website for people who are trying to identify missing missing relatives. We’re trying to locate them rather and there is that all that’s stopping but that’s ah that’s an example of what is the community thirsting for? What are they saying they need in this case? It sounds like they were saying they need help finding missing relative. Yeah, exactly. And there’s no there’s, no centralized database for missing migrants, undocumented migrants or that they don’t get into our national databases. So there’s a there’s a real need there we have to kind. Of wrap it up, which kind of kills me. You’re one of the guests. I wish i had longer time. Tell me what you love about the work you do. Oh, it’s, just it’s, it’s, so personal. There’s, though, there’s, just so much room for you know, sort of a person to person, community, community kind of interaction, it’s, strategic it’s directed its targeted it’s all those, you know, sort of technical things, but it altum it leads about making sure that the people that you’re working with and on behalf of our always represented and i love using. I love using art it’s, just it’s, it’s, so much more passionate and juicy than a spreadsheet. Leanest, rivest, arba, you’ll find her at lena srivastav, a dot com. And on twitter at l k s r i v. Ok, sir, if lena, thank you so, so much for sharing a wonderful story. Thanks for having my pleasure. We have tony’s take two and amy sample ward coming up first generosity siri’s they host multi charity five k runs and walks for you if you won’t get enough people out to host your own event because you’re smaller midsize shop, so they put a bunch of them together if a five k event might fit into your twenty fifteen fund-raising then i hope you will talk to dave lynn he’s, the ceo of generosity siri’s, and you can reach him at seven one eight five o six nine triple seven or generosity siri’s dot com and please tell him you’re from non-profit radio i’ve got two best of non-profit radio twenty fourteen videos at tony martignetti dot com from a to z the less after ice bucket challenge show to zombie loyalists with peter shankman a few weeks ago, i picked out the ten best shows from last year. Check out the videos with links peter martino emailed me quote, i was listening to the last episode with amy sample ward and thought i might share something fun we’re doing here at martha o’brien center with a social media channel that is new to us, we launched a podcast with stories about our work in september end quote, he was probably thinking, you know, if this if this clown tony martignetti can do it, then certainly we can do it for ourselves back to quote ah, and we have received great feedback, including a wonderful article about the podcast in our local paper, the tennessee in endquote. Congratulations. I’ve peter, that is an outstanding story. Thank you for sharing. Peter would like to meet other non-profits who are podcasting their stories to share ideas with you’ll reach him at peter j martino on twitter or for the show it’s at bt l pod that’s, bravo tango lima, papa oscar delta, bi t l pod let’s help peter out. I would like love for our listeners and are the non-profit media community to ah to share. Maybe we’ll all learn something that is tony’s take two for friday, ninth of january, first show of the year. Any sample word? Alfa sierra whiskey she’s, the ceo of and ten november tech november oh my gosh, i’m losing my november tango echo november non-profit technology network she’s the ceo there. Her most recent co authored book is social change anytime everywhere. About online multi-channel engagement, she blog’s at amy sample war dot or ge and she’s at amy r s ward. Any simple word? Welcome back and happy new year hi, happy new year to you, thank you very, very much so before we dive into what we’re thinking talking about, could i just share a little bit about what you the quote from peter, of course you can yeah, yeah, i thought that was well, first, feel free to send me those things you don’t await until i’m listening to the show to share that, but that’s awesome on we’ve actually seen we’ve we’ve seen an increase in organizations thinking about podcasts and audio as as an alternative to trying to do videos, which i think have become a little bit more formalised for organizations they feel like, you know, they’re not making a video every week that maybe just a conversation that really the video is about the conference or the video is, you know, to be a companion with their annual campaign or something. So we are seeing an increase in organizations really interested in that, and i imagine that a bunch of folks will follow up with peter, after your invitation and sharing his email or twitter account, but a note that i can offer from antennas that we have these communities of practice, online groups of non-profit staff who are, you know, interested in the same topics we would love to start one that’s around podcasting and audio if their community members who want to be involved and kind of be the group leaders for that, so just let me know, just email amy am wy att and ten and tn dot org and weaken get you set up and have you, you know, finding finding other community members. Ok, cool. So you’re going you want to start at intend a podcast on podcasting? No. Well, a community of practice. So it’s an online group, and they can you can we are communities, the practice give you, you know you can use our weapon, our pot for me. If you want to have monthly webinars, you could just use the audio part. If you just want to have calls, they’re all recorded so you can listen to them like a bod gas but it’s just a way so that everybody can find each other and keep talking and sharing resource is excellent. Thank you very much. Okay, yeah, we have a ton of live listeners, so i’m goingto offer thee the hashtag non-profit radio if you want to join the conversation. Well, monitoring the hashtag here in the studio on dh please join the convo and you can ask some questions of amy or put in your own. Just add to the conversation however you like. Because we’ve got we’ve got new york, new york. We’ve got bayside, new york. We’ve got new bern, north carolina. We’ve got new brunswick, canada, boston, beverly, boston, boston, new york. Know sam boston, massachusetts and beverly, massachusetts and there’s. More live listeners out there. It’s. Amazing. Um, we are going to be talking. Yes. So what we want to talk about is organizing tools. And i think you know this show sometimes these shows really do work out. I actually do plan them out. I think this is a perfect dovetail. Two. What? Lena and i were just talking about it. I know. I know. You were listening in. Yeah, definitely. I mean, i think, you know, even though we were thinking of these beans, you know, maybe a way to highlight some tools that folks who are doing some community organizing committee management work would use really these air these air tools to help whatever kind of project you’re working on, whether that, you know, folks who are remote and collecting stories, and you’re trying to share those or i mean, whatever that project, maybe you need to be collaborating with people and being social and so, you know, we have a number of tools, many of them and ten uses, so i can i can vouch that they do work and that at least some humans have been able to figure them out. So so, yeah, happy to share. Okay, um, tools could start on your own site, right? Oh, definitely. I mean, i think i think that’s something that people forget, especially when you know what we can talk about different different groupings of what a team is that you’re working with. But sometimes you don’t know who the people in your community are that want to be working with you, and there may be incredibly, incredibly active or or community leaders that really want to give their time to you, and you don’t know that. Because you’re not making that an option. So i wanted to start from the pen of most broad place and remind folks that your website isn’t just a way to tell people about what you do or highlight your programs, but also let people who are looking to do something for you quickly have that resource. So one example, i thought i would highlight because i think it is something people can understand even if you’re not looking at the website is the girl scouts of northeast texas have a grate on their volunteer in the volunteer section of their website. They have a volunteer tool kit that has videos it has template. You know, you don’t even want to log in, and you don’t have to have contacted them first. You going to say i want to start volunteering? Let me look through what some of these resource is our that you’ve already made available so i can see what more i need. And then i can call you when i need more, okay? And what what else is there? Is there on their site that makes us noteworthy? Um, well, i think what is noteworthy about it to me? Is that something like the girl scouts or, you know, another organization that that has kind of programs that are recognizable? We forget that even though people know who the girl scouts are maybe or participate in the girl scouts, that doesn’t mean you just automatically know how to get involved or, you know, even if you are already involved, how do you know where to get the resources you need? Teo do kind of your volunteer role, whether that’s leading a group or participated in an event, etcetera. So what i think is most notable is actually not the content, but the fact that the content is made available publicly on the website you don’t have to know you want to be part of that, you know, special online group, or you haven’t had teo call them and get a password, too, something there, just putting it there so that anybody can get it a part of this, this kind of engagement and organizing is listening to what conversations are out there and that if you’re not doing that smartly, it can be really burdensome and time consuming because you got to go out and look at all. Your separate channels all the time. Yeah, and i think what is difficult for for many organizations, at least that i’ve talked to before is thinking, okay, well, we have a facebook page say, and maybe a twitter account i think those are often the most common to so say you’ve got in the counting on both of those platforms and, you know, you’re paying attention if somebody maybe comments on a facebook post, you know, that you put up on your page or you’re getting an email notification of someone is replying to one of your tweets, but you may you may be keeping it at that level and that’s great, i mean, definitely we should all be paying attention of people air directly engaging or commenting or replying, but there’s, that piece of the conversation that’s all those people that maybe you care about are talking about topics you care about, but you’re not following those and so making sure that that you’re also tapping in and of course not reading every tweet that goes by but making sure you’re you’re staying on top of opportunities to engage people on dh, not just waiting for them to reply. To you? Okay, how do we start doing this? This is the way we got a world wide web. Tio tio, listen to how do we do it smartly? Well, there are i mean, there are a ton of tools, so i put in just a few of my ah, a few of my personal favorites, because way which was using them, but again, i am just one one version of humanity. So there many, many tools out there, but one that i think that’s often overlooked because it’s not necessarily the most well, certainly not the most new but it’s also not the most social are google alert there free they’re just alert you, khun, get them azan email or and you just can put in whatever you want. You could put in your name so let’s use non-profit radio is an example i would i would put in non-profit radio i’d also put in the hash tag non-profit radio of people are using it without a space i’ve put in tony martignetti i would put in common mis spellings of tony martignetti on and that way, no matter what, let the robots of the internet go do that. Work and find where people are mentioning your name non-profit radio, et cetera. Or, you know, let’s, say today you had a couple specific topics you knew were going to be on the show on, so not using google alerts, but talking about our next tool, you vain tools that are actually looking at that social web to find you? Are there other experts on these topics? There certainly are about social media, you know, are there other people talking about still making? Are there other people talking about maybe locations that were going to be discussed as examples? All that kind of, you know, just putting out putting out some taproot to see what’s out there, i think can really help. So to tools to share first is mentioned dot com on it. I mean, you can just go there today and sign up for us, uh, free free by-laws log in and test it out. But it’s really for monitoring conversations in real time. And, of course, one of the benefits of a lot of these social kind of monitoring and management tools that there’s analytics built in so you can start scene, you know, what’s working what? Isn’t where there are popular comments or or even influential commenters. You know what that twitter user that aa lot of folks were retweeting. Okay, so mentioned is cool. Let me ask you quickly about just jump back to google alerts, aren’t there sure, cem cem shortcomings. I mean, i had, uh i had a conversation on the show last year with with maria simple, and we were sharing that and she had some alternatives to google lorts there there tend to be some holes in those aren’t there? I would say they’re holes in every tool and that’s why, you know, that’s? Why? I probably have, you know, ten different tools ultimately in the ecosystem of technology that i’m using because there isn’t one tool that does everything you need. You have overlapping alerts with different tools. Yeah, okay. All right. So, it’s pretty simple strategy. Okay. All right. So mentioned is cool. You like mention? Yeah. You also like sprouts social? Yeah. Sprout social is something that we’ve kind of test run at and ten and part of why it’s been a tool that we’ve used it in ten and something that i definitely hear from community members. Is the ability for us all to log in and see, you know, what’s happening on the inten or twitter account or on the facebook page, etcetera? So everybody being able to see the same thing and not all logging in independently, all replying to someone’s tweet without knowing that it has been replied, you know, that kind of confused, um, process and, you know, not just confused, but really a waste of time, right? If there’s three people all trying to respond to someone that’s great, that three people care to respond, but, you know, there’s, only one needed so krauz social really helps with that kind of multiple people on a team being ableto log in and monitor things together again, similar to mention it had some of those analytics pieces. So, you know, measuring what’s, working in real time and figuring out where that prioritize, okay, we have to go to a break in in about a minute or so, the sprouts social have a free component, or is it is it fee only? Um, it has at least a free trial, and i, uh i would imagine that it has either free or low cost option. Or, potentially, i see they tweeted you, perhaps we can treat them really quick on the brake on and ask about their non-profit options. Okay, did they use the do you see the tweet? Did they use the hashtag non-profit radio? They did. Okay, well, sam will pick it up on a break. Why don’t we go away for that break? And when we come back, you and i will keep talking about some other tools we got, we got box, we got slack, we got doodle, we got lots of valuable tools. Stay with us. Like what you’re hearing a non-profit radio tony’s got more on youtube, you’ll find clips from stand up comedy tv spots and exclusive interviews catch guests like seth gordon, craig newmark, the founder of craigslist marquis of eco enterprises, charles best from donors choose dot org’s aria finger do something that worked and they are levine from new york universities heimans center on philanthropy tony tweets to he finds the best content from the most knowledgeable, interesting people in and around non-profits to share on his stream. If you have valuable info, he wants to re tweet you during the show. You can join the conversation on twitter using hashtag non-profit radio twitter is an easy way to reach tony he’s at tony martignetti narasimhan t i g e n e t t i remember there’s a g before the end he hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a short monthly show devoted to getting over your fund-raising hartals just like non-profit radio, toni talks to leading thinkers, experts and cool people with great ideas. As one fan said, tony picks their brains and i don’t have to leave my office fund-raising fundamentals was recently dubbed the most helpful non-profit podcast you have ever heard, you can also join the conversation on facebook, where you can ask questions before or after the show. The guests are there, too. Get insider show alerts by email, tony tells you who’s on each week and always includes link so that you can contact guess directly. To sign up, visit the facebook page for tony martignetti dot com. If you have big dreams in a small budget tune into tony martignetti non-profit radio, i d’oh. I’m adam braun, founder of pencils of promise. I got a little more live listen, love, we got woodbridge, new jersey, i don’t think they’ve been in before. Welcome, i’ve listened love to woodbridge, new jersey’s also belgium i’m sorry, we can’t see your city in belgium, but welcome and beijing in china me how amy, i saw that you tweeted sprout social, but we didn’t get a response from them yet we’ll see if they’re listening. I don’t know, i don’t know where they’re based and we’ve got a lot a lot of live listen, so i’m not sure that with us, but in case we will, uh, we will continue and sam is watching the hashtag if if they do respond bonem you got some more for for manager? Yeah, we want to go from how about we go from listening? Teo managing your your team or your constituents? Your your communities? Yeah, so one tool that we’ve been playing around with at and ten is flack and black is, um i know that on the show before tony and just realizing that i’m no longer a spring chicken of non-profit radio going on here multiple years now, this was probably a long time ago that we talked about it, but we talked about a tool that totally still exists yammer so it’s kind of like a twitter or, you know, social network, but it’s just inside the organization, black and similar. So it’s, a new internal organization tool on dh some of the reasons that i think it’s cool and wanted to share it today are also the reasons why n ten started testing it out and playing around with it. So one is, of course, it’s, that internal tulani searchable and you can post things, you can have different groups, and people can say, you know, so and ten is an example. We have a group just for the upcoming conference, so if you want to share an update our hey, i secured, you know, this rental and here’s the contact, if anybody needs it or, you know, whatever those kind of just little notes that you don’t want to just send us an email and overwhelmed everybody, but you want to post somewhere so it’s it’s a cool, flexible tool for that, but it also allows you to pull in social media content. So for example, we have staff who believe it or not are not on facebook or some staff who are not on twitter and this way. We can pull in everything that the inten you know, facebook, profile, post or that we post on twitter from antenna so that all staff can still see what we’re posting or promoting or talking about even if they’re not on that platform on dh that’s been helpful for staff? Who can say, oh, gosh, i see it’s been three days since we, you know, posted about this upcoming event. Could we get another, you know, post out there about it, even if they’re not again following that channel. Yes. Excellent. Okay. And i saw slack. Does have is free, like is free. Yeah, i love that slack. S l c k dot com. Yeah, and it’s pretty it’s. Pretty fun. And you can, of course, set up notifications. And you know those different customs things. If you want to just go check at first if you want to be overwhelmed with emails, but yeah. It’s a free tool. Go check it out. Okay. So then, when it comes to all of your content, i think this is something that we get a lot. Of questions about on dh this goes for bulls working with your internal staff teams, but then also, you know, maybe staff and bored collaborating on things or staff and volunteers in the community collaborating on things on an interesting example where where we have content that we need to be sharing with people outside the organization is at our conference. So all of those people who are presenting, you know, up on the main stage, the opening plenary when we need to have all of their slides, and if they’re sending it to me, an email there video files could be too big, they’re you know, i might lose track of which version they have, so finding some tools to share share content on, and i think a lot of people have heard of drop box s o i wanted to share on alternative so that people had a couple of options to review called box and box dot or ge is free for non-profits, and it works similarly to drop box so you have your files and folders and you can upload things and share things, but you can also be collaborating on a document and have those notifications about revisions or comments that other people have made a cz you’re working on things, so i’m just thinking back to the beginning of the show and and having content, whether that’s videos or, you know, documents with text all of that that you’re trying to share with people, probably in lots of different locations, okay? And i i saw that they have up to ten free user licenses. That’s what you’re referring to? Yeah, so you can have ten can for free ten accounts? Yes, you don’t. Okay. Uh, doodle for calendar ring. We just have about a minute left. Okay, well, that is fine. Doodle is extremely simple and easy to use, but it is a tool that i do not know how i would operate without it. Take you ten seconds to get a doodle set up. But this is for scheduling calls, figuring out when people are available, it has time zone support, so it’ll tell people, you know, the times on there in you don’t have all of that. Oh, i thought i was responding in east coast time, you know, but it’s a really great flexible tool. That’s free to use on guy. Couldn’t recommend it more interfaces with whatever calendar using whether it’s ah, whether it’s an app or it’s i cal or its outlook, it interfaces with a bunch of counters. I used to use it, and then they ran into trouble. I think they weren’t supporting apple for a while and then now i have to get back to it. Now, on your recommendation. I’m going to check out doodle again. Awesome. Okay, we have to leave it there. Ok. Well, thanks for letting me share all those different tools. I know it’s always something people like just to have a tool that could go test out. Absolutely. Yes, people do love it. And thank you for offering to help peter martino that’s a map award. You’ll find her at amy sample war dot or ge and at amy rs board. Thank you again, amy. Yes. Anybody interested in podcasting community? Let me know next week. Henry tim’s, the founder of giving tuesday. How did this thing get started? How did it do in twenty fourteen? There are some people critical of it. We’ll talk about all that. How did you do? Please let me know tony at tony martignetti. Dot com like to incorporate your returns your experience with giving tuesday into our conversation next week also, jean takagi are legal legal contributor returns with the fourth sector, which is for-profit social enterprises. How does this trend impact you and your work? If you missed any of today’s show, find it at tony martignetti dot com generosity siri’s good things happen when small charities come together. Their generosity siri’s dot com. Our creative producer is claire meyerhoff. Sam liebowitz is our line producer. Music is coming. Stand by. Got a long one today. The show’s social media wass by julia campbell of jake campbell. Social marketing. But we have to say goodbye to julia campbell because she’s having a baby this month, actually, next week. Congratulations, julia. Thank you. You were terrific to work with. Thank you. So, so much. Lots of good wishes for you and your family. The show’s social media is by susan chavez, susan chavez dot com susan chavez. Welcome to the show. You’re already doing an outstanding job. Technologies from julius. Outstanding job. The producer of tony martignetti non-profit radio is john federico of the new rules. This music is by scott stein be with me next week for non-profit radio. Big non-profit ideas for the other ninety five percent. Please go out and be great. What’s not to love about non-profit radio tony gets the best guests check this out from seth godin this’s the first revolution since tv nineteen fifty and henry ford nineteen twenty it’s the revolution of our lifetime here’s a smart, simple idea from craigslist founder craig newmark yeah insights, orn presentation or anything people don’t really need the fancy stuff they need something which is simple and fast. When’s the best time to post on facebook facebook’s andrew noise nose at traffic is at an all time hyre on nine am or eight pm so that’s when you should be posting your most meaningful post here’s aria finger ceo of do something dot or ge young people are not going to be involved in social change if it’s boring and they don’t see the impact of what they’re doing so you gotta make it fun and applicable to these young people look so otherwise a fifteen and sixteen year old they have better things to dio they have xbox, they have tv, they have their cell phones me dar is the founder of idealised took two or three years for foundation staff to sort of dane toe add an email address card. It was like it was phone. This email thing is right and that’s why should i give it away? Charles best founded donors choose dot or ge somehow they’ve gotten in touch kind of off line as it were on dh and no two exchanges of brownies and visits and physical gifts. Mark echo is the founder and ceo of eco enterprises. You may be wearing his hoodies and shirts. Tony, talk to him. Yeah, you know, i just i’m a big believer that’s not what you make in life. It sze, you know, tell you make people feel this is public radio host majora carter. Innovation is in the power of understanding that you don’t just do it. You put money on a situation expected to hell. You put money in a situation and invested and expect it to grow and savvy advice for success from eric sacristan. What separates those who achieve from those who do not is in direct proportion to one’s ability to ask others for help. The smartest experts and leading thinkers air on tony martignetti non-profit radio big non-profit ideas for the other ninety five.

Nonprofit Radio for October 25, 2013: Dr. Seuss Stories & Fraud Protection

Big Nonprofit Ideas for the Other 95%

Sponsored by RallyBound peer-to-peer fundraising for runs, walks and rides.

Listen live or archive:

My Guests:

Kelley Jarrett: Dr. Seuss Stories

Kelley Jarrett at the mike What can “Green Eggs And Ham” teach you about digital storytelling? Kelley Jarrett with Blackbaud has tips for each step of the story arc and lots of great storytelling examples. She’ll bring you to resolution: a better state. (Recorded at bbcon 2013)

 

 

 

 

Melanie Morton: Fraud Protection

Melanie Morton and Tony at bbcon
Melanie Morton and Tony at bbcon

Melanie Morton, manager of Blackbaud forms, explains where you may be vulnerable, and how to limit your liability for nefarious deeds like check fraud. (Recorded at bbcon 2013)

 

 

 

 

 


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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host and it’s friday, october twenty fifth, twenty thirteen oh, you know, i hope you were with me last week, i’d be put into lord doses if i had to shoulder the burden of knowing that you had missed giving tuesday. Rachel hutchisson with blackbaud and anastasia dellaccio from the united nations foundation shared the history of giving tuesday and how easy it is for your non-profit to get involved with this international movement on december third, twenty thirteen and new low facebook reach has your facebook page reach plummeted? Amy sample ward, our social media contributor and the ceo of the non-profit technology network and ten, explained what’s going on and facebook and what you can do about it. She also shared her sixty seconds style stop, and it was a good one this week. Dr seuss stories what can green eggs and ham teach you about digital storytelling? Kelly jarrett with blackbaud has tips for each step of the story arc and lots of great storytelling examples. She’ll bring you to a resolution, a better state that was recorded it b b gone this year? Also fraud protection? Melanie morton, manager of blackbaud forms, explains where you may be vulnerable and had a limit your liability for nefarious deeds like check fraud also recorded it be become this year between the guests on tony’s take too. I’ll crush a planned e-giving myth responsive this week bye rally bound software for runs, walks and rides at rally bound dot com my pleasure. Now to bring you dr seuss stories and digital storytelling. Welcome to tony martignetti non-profit radio coverage of bb khan twenty thirteen at the gaylord convention center outside washington d c my guest is kelly jarrett she’s, an employee of blackbaud she’s business development manager. Our topic. Very interesting. Very curious. Dr seuss helps you rock digital storytelling. Kelly! Jared, welcome to the show. Thanks, tony. Good to be here. Doctor says there’s nothing sacred in this in this digital storytelling world. That’s a good question. Yeah, i mean, he’s. He taught us a lot that’s, for sure about how we can use storytelling in everyday life. Yeah. Okay. Um let’s begin what? What lessons can we learn from the good doctor? So i talk a little bit about storytelling in general as kind of a story art. So if you think about it, every story ever told really has a similar the theory behind it. And that is it follows the same story arc where there’s an introduction. A conflict that has introduced a climax and then a resolution. And dr seuss, for example, if you think about green eggs and ham, you have a character who was sort of boring and run of the mill and sits around, reads the newspaper and is introduced with conflict through someone offering him something he’s never seen before. And he decides he doesn’t like it without even trying it. Um, and that’s, of course, the green eggs and ham. And the climax is when he actually says, okay, i’m gonna take a minute and actually try it and see what i think and tastes the green eggs and ham, and is put into a new state, which is the resolution of the story. And he likes it he’s a little more adventurous and kind of takes that leap into ah new state of affairs for him in his life. So the idea here is that, you know storytelling is a part of everyday life. Strong good stories are told and re told over and over again, and typically will follow the same r this occur to you when you were telling the story through someone? Yes, i have two children four year old in a six year old is and that’s exactly what happened. So i was doing a little research about brand storytelling, which is what i’m passionate about web strategy and brand storytelling. I work with a team of creative designers, and they do web design and brand story telling themselves. So thie idea occurred to me when i was reading stories that i read as a child kind of re telling those and i knew the story and it made me feel good when there was resolution at the end. And those were the stories that i enjoy and retail to my children s oh, yeah, that that’s exactly the idea and it it occurred to me that it’s something that people respond teo and it really engages people when there’s a good story with a strong story arc. So i started thinking how that could essentially translate into a non-profit brand and their story. Because as we know, non-profit stories are their mission and how they serve their mission. S o it was really kind of a neat idea and concept that i did a lot of research on and found the connection and was able to kind of tell it through the eyes of dr seuss. What other stories might be out there with dr seuss or otherwise that were yeah, important in your research. There’s this critical research you were doing so weii started with, you know, books and stories are go for one, which is an actual story that happened in real life, where you have, you know, an introduction in a status quo and understanding kind of what the state of affairs is. There was there was around the taking of the hostages and organic eggs and the movie that’s exactly right. So obvious conflict was introduced, and then, you know, the climax occurred when they were brought home and resolution and and every story that i researched from storybooks to disney characters and stories teo, dr seuss and all of his books, tio translated into the idea of thinking through storytelling as a brand in the first one. I thought of was, of course apple, which has a great story. So steve jobs is kind of the lead character, and if you think about steve and as he relates to apple it’s sort of a, they tell a story of interesting people, right? They sort of created the story around their brand that makes you think apple is cooler than it might actually be because of the story that they tell s o once i started thinking in terms of brands, you know, that i looked into non-profits and thought, well, how are they kind of telling their mission stories through this idea of the r introduction, conflict climax and resolution and there’s a non-profit that doesn’t really, well charity water and the reason i used them in my session and kind of talk about them a lot as they keep a very, very focused approach to their story. So they what they do is they provide water to those who don’t have clean water, charity water dot org’s, yeah, exactly right, wonderful organization, but what’s especially wonderful about them is they tell their story very succinctly and never lose focus, even through all of their social media. Efforts all of their digital efforts, everything that they d’oh um, from a marketing and advertising and outreach perspective all relates back to the single story that they have created for themselves, so even extending that through campaigns and things that they’ve done with their birthday campaign, which i can certainly talk more about still relates back to their story, which is the introduction they introduced characters, people, that they have helped and served fresh, clean water, too, the areas that they’re serving and they talk about the current state of affairs and how difficult it is for these people to find clean water and know what will happen. And if they don’t have access to clean water and then the conflict is introduced with showing actual water that has, you know, really bad stuff in it, right? A lot of bacteria and things that can make children very sick. So they follow this character through all of the stages and at the time of, you know, thinking about how this story will come to climax, you think about how can you engage your users and audiences to help in the effort to bring clean water to this person and what they’ve done really well is inspired their users too, give or volunteer or fund-raising on their behalf and almost become heroes in their story, which is thie idea of translating storytelling to a non-profit brand. How do you make your audience feel like the hero in your story by allowing them to get you to a new state or a resolution? And that’s what charity rotted really does does really well, so i tried to, you know, talk a little bit of that about that and a session i did here at b b con where, you know, introducing the idea that if you keep focused on your story in your mission and explain to people how they can help serve that mission, they’re going to feel more engaged and more compelled to be involved in your organization. Charity water uses a lot of video, do you think that’s essential good storytelling? Or can we can we do a newsletter or, ah, direct mail letter? So i think, you know, i think multi-channel is key. I think everyone ci’s information differently and responds to different types of media differently, but to answer your specific questions, video is absolutely a gn essential part of storytelling because it has all of the visual and audible cues that you need to connect with someone, right? So it’s hard to just look at someone and have a connection talking brings more of a connection, so when you combine the two, you have video and you’re able to put that on the website, and it really does engage the user more. There is even a statistic that fifty seven percent of of people who view a youtube video from a non-profit will actually donate, which is a huge amount on dh it’s ah, so it’s compelling because it brings people into the story by using multiple cues. And i think video is a great way to do that and you mentioned multi-channel engagement so you can have direct mail that drives you to a fuller story video on the website, something with email you say more about the multi-channel storytelling? Absolutely so and what i what i usually typically talk about is there are so many ways to connect with your users. The one thing you have to remember is even if you use all of these channels, you have to have a consistent message. So it has to be saying the same thing. So if you have a direct mail piece, it should support your website. It should support the videos. It should all have the same message, because i think, you know, we can all agree that sometimes we have to hear things a couple of times in order for it to sort of think in and get what we’re trying to dio it’s, no different for non-profit users. So it’s important to remember that you know, multi-channel is important because it’s reinforcing that message, it’s providing consistency and it’s reinforcing the message that you’re trying to get across. And that message is your story. Talking alternative radio, twenty four hours a day. Do you need a business plan that can guide your company’s growth? Seven and seven will help bring the changes you need. Wear small business consultants and we pay attention to the details. You may miss our culture and consultant services are guaranteed to lead toe. Right groat. For your business, call us at nine. One seven eight three, three, four, eight, six zero foreign, no obligation. Free consultation checkout on the website of ww dot covenant seven dot com are you fed up with talking points? Rhetoric everywhere you turn left or right? Spin ideology no reality, in fact, its ideology over intellect no more it’s time for action. Join me. Larry shot a neo-sage tuesday nights nine to eleven easter for the isaac tower radio in the ivory tower will discuss what’s important to you society, politics, business and family. It’s provocative talk for the realist and the skeptic who want to go what’s. Really going on? What does it mean? What can be done about it? So gain special access to the ivory tower. Listen to me, larry sharp, your neo-sage. Tuesday nights nine to eleven new york time go to ivory tower radio dot com for details. That’s. Ivory tower radio. Dot com. Every tower is a great place to visit for both entertainment and education. Listening. Tuesday nights nine to eleven. It will make you smarter. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com do you have specific advice around the the introduction, the conflict climax and the resolution? Yeah, so i think it’s it’s a neat exercise to sit down and think through the story arc for your organization think through, you know, introduction. What is the status quo? What is happening right now, which is a problem problem in our world or in our town? That’s, exactly right? And as non-profits where we’re solving problem, how do you put a face to that? You know, sometimes physics khun b maybe numbing or maybe so overwhelming that they drive someone to inaction or at least that’s the fear? How do you i guess maybe maybe i’m answering my question, but you can say a lot more about it personalized this so that person feels they can actually have an impact on this problem that may be enormous. Yeah, absolutely. You have to. You have to personalize it. And that is by creating characters for your non-profit and characters. Khun, come in a lot of different ways. You can have, you know, characters that are part of your organization. So a lot of times, like if we think about the wreaths across america story the founder is really their main character, she tells the story. She’s clearly very passionate about it. She gets emotional as she speaks about you know what the organization actually does, and it’s a it’s, a powerful thing, and she’s become a key character in their story, so you can use people that are part of the organism just sure kelly’s talking about karen worcester, whose executive director of wreaths across america and well have been on the show, or will be very soon because i interviewed her earlier earlier this morning and become great, doesn’t it does get very emotional, actually made me very emotional when i asked her what it is that she loves about the work and talked about a mom laying a wreath with karen was with her, and what that means meant to the memory of her son of the woman’s son is very touching. It’s a compelling story and characters don’t have to necessarily come from within the organization. You can actually have people that you your mission has impacted. Tell your story and they become essentially characters of your story as well. So who have you helped? How have you helped them? What? Is their story and let them tell it, and essentially they become part of the story, talking about how you’ve affected their lives, right? So we talked about this a little bit and my session, and there was some great ideas from non-profits out there because it’s a little hard if you’re a cancer research foundation, for example, what is your who are your characters? What is your story? Because it’s there’s a lot that research goes towards and, you know, it might be a simple is finding, you know, who are those researchers and talk about what they do every day? Teo end cancer or pick a couple of funding priorities and talk about those stories and the people involved in those and those impacted by that particular thing that you’re funding at the moment. So there’s a lot of different ways to do it, but doing it has the key maybe researcher as a xero yes, yes, exact absolutely. And that’s a great, great way to say you got it. Okay, so that’s, our introduction what’s our what’s your advice around conflict in the back. So, you know, conflict should be introduced because clearly there are conflicts preventing us from serving our missions. So what? What is that conflict on dh it’s important to tell people? You know, what is the conflict that is preventing us from fulfilling our mission? Or what is the conflict that is preventing our heroes or our characters to be in a place of good? So with the charity water example, you know, they introduce a young man named john bosco who lives in a third world country has no access to clean water, and they talk about him and they introduced him, and they show him walking, you know, ten miles every day just to get access for a little bit of water for his family and his mother holding it on his back on her back and walking miles and miles and it’s very difficult and that’s the conflict no access to clean water, so there are a lot of different ways to do it. I work way worked with a local organization in charleston who who has a lot of different conflicts because they are on organization that supports conservancy of the land in our area. So there are a lot of different things that khun b talked about us. Conflicts and the nice thing that they do is pull those in and talk about them. Development industry, absolutely zoning your government. It could be corporate that’s exactly right? I don’t know individuals who want other uses than conservation. You got it. So the local, the most recent story is cruise ships that are coming into the charleston area and it’s, very controversial. And you know their ideas to educate and talk about, you know, how is it effects affecting our coastline? And what is it doing? And they talk about that story. And then they say here’s, how you can help and the resolution side is they say, if you do help here’s, what will happen if you don’t here’s? What will happen? Right? So are you going to put the coastline in a new state? Are are are we going to see it continue to deteriorate and that’s their story as an organization? Is there another example before we continue on rr another example you like to share? You probably have a lot of them. Yeah, i mean, i do have plenty stories. Conflict, but yeah. That’s that’s. Exactly. Right. And then, of course, you know that the climax part of the story is really where you’re getting the user involved, but i want to hear more conflict story, more conflicts are e-giving another good story throwing cash that’s a good question so let’s see let’s see, i mean, it could be a simple i mean, it doesn’t have to be life or death, but in, like a hospital foundation, for example, you can talk about the families who are struggling. Teo, you know, either pay for for this care or they’re going through with a disease, a family member with a disease that they simply don’t have access to. And it might be an organisation like let’s say the ark, for example, which is a wonderful organization who supports all types of disabilities, their families, educators, etcetera and by introducing is that the problem is related not to the diagnosis, but two communication and education that’s their conflict. If people don’t know about this there’s not going to be research to to solve this problem, right? So those are the types of things that can be introduced at con as conflict, depending on your story. Okay, let’s, let’s, talk about climax. Some ideas around there? Yeah, so? This is my favorite part, obviously, because it gives the user or the audience a chance to help and that’s what you’re really trying to do with the introduction in the conflict, you’re setting the stage for someone to feel like they want to help or need to help, right? So if you’ve done a good job telling your story so far, you haven’t introduction the status quo, you’ve introduced conflict and someone is feeling compelled to do something, and they feel connected, teo, the mission they feel connected to the non-profit they want to help, that is the goal of the first part of the story. The climax is really letting them help, and it could be a simple as donating, right? So one thing that we typically recommend is obviously, tell your story and then give the user and let’s just say this is online because we’re talking digital storytelling, give the user the background and have an and provide an avenue for them to help whether that’s two fund-raising if you’re if you have a peer-to-peer strategy and they’re goingto fund-raising on on your behalf as an organization, or donate directly, those air too obvious ways from a friendraising perspective to help, but there are other ways volunteer sign up for an event, tell them what to do that will help impact the mission and sort of get to a new state in a resolution of your story, i have an example of a good a good use of climax. Yeah, so if we’re following the charity water story, they do a really nice Job cleanly, they have 3 ways that you can help, and once they’ve told their story, they show all of the background and they introduced the conflict, and they tell all the character stories, and then they say, fund-raising on our fund raise and you can fundraise using a peer to peer tool fund-raising as and, uh, basically retell their story to your friends and family to get them involved, you can donate directly, but they the the other sort of benefit to are a good thing that they d’oh is they don’t just say, give to our organization, they say provide clean water for a whole community, provide clean water for a family and those of the different levels of giving, so they really put a tangible to it, and that is a nice way, tio tie the story to the gift and have someone feel like they’re really doing something for the mission and the gift to the impact. Exactly. It’s a family it’s, a community it’s a new truck, anu will you got it and it doesn’t always have to be financial. It doesn’t have to be donations necessarily that’s an obvious one. But there are other opportunities. I was giving the example coastal conservation league in charleston. This is an organization who is a strong advocacy organization, so in their case their action that they were requesting or their climax was to take action to send a letter to local representatives. Teo, get involved. You know, in some way to tell write letters to the editor you got of newspaper editors of newspapers. Our, you know, senators, anyone who has a staker, you know, is not only impacted by what’s going on, but can help solve the problem, the mayor, whatever the case is, depending on the conflict they’ve introduced. So the idea is, you know, e-giving options to be involved in this morning’s session. I don’t you know, i have a few ideas, but a lot of them. Came from the user, the groups that were there were a couple fantastic because one organization and unfortunately i can’t remember the name, but they are a foster care organization and of course they’re hoping to find foster families t keep these children, however, they were trying to get others involved, you can’t necessarily take on a child don’t have you know what? For whatever reason, they’re not in the right age group, they can’t take on a child physically, they are not able to commit to that, but they were trying to find another avenue to help, and what they did was allow for a fund-raising program that goes to funding a child’s birthday. So a foster child’s birthday i’m saying, give them a great birthday and also give to this organization. So what the organization did was they raised money that went to the organisation, but they did provide to this child is foster child a wonderful birthday and as someone i know who maybe is just out of college, wants to get involved can’t necessarily take on a foster child against them, a chance to be involved in this wonderful organization and really make an impact in their story? We should go to the final part of our ark. The resolution? Yep. So ideally, the resolution should put, you know, the hero as well as the characters in a new state, and it should be a better state, right? So if you’ve done your job, you know, if the hero has done their job, what will happen? Will the coastline be protected for one more year or against cruise ships? If that’s the issue at hand? What are those things that you can actually impact in the resolution shows online? Ideally, you know, how how was that resolved on dh it’s? Not always, of course we’re way called it in our session. The never ending story because it’s not like you can solve all the problems related to your mission. Otherwise we wouldn’t have non-profits that continually raised money and do wonderful things. But what it allows you to do is show the successes. Show what you’ve done. Provide avenues to show. How have you helped people, uh, and involved in your mission? Whatever that isthe hominy meals have you served? How many animals have you saved? How many? What coastline did you did you preserve from? Getting polluted. Whatever your issue is as a non-profit showcase online. The resolution. What have you done? And what did the donor’s dollars do? Is essentially stewardship, right? Assistant essentially showing stewardship online and showing impact you got which is so critical now and so much talk about that. Absolutely storytelling. You’re calling it resolution. Yes, but it’s it’s, it’s impact. Join your back. You got it? Yeah, we have a couple of minutes left. What would you like to share that i haven’t asked you about or hasn’t come out? Yeah, so i would say i mean there’s there’s there’s sort of a second part of this. Once you have your story, don’t have twenty five minutes left. Yeah. That’s three seconds short of the second part is very short. So the story telling is is the most important part, however it’s important to remember that you can extend your story. And the idea of getting your story retold is this whole idea of social media and campaigns. And how can you kind of further your story and get others to share your story? I think that what i would say if i had to sort of tone it. Down into a couple of points here is to make sure your story is strong and people are compelled to retell it, so social media is a great way to do that. How can you encourage folks to share your story on twitter? How can you encourage people to fundraise on your behalf? One perfect example of this and it’s probably a good to end on is the charity water example of the birthday campaign, so we talked about their story and it’s, a very powerful one. They created a campaign where someone could, instead of asking for presents for their birthday or expecting presents for their birthday fund-raising say, rather than doing that for my twentieth birthday, give twenty dollars, to charity water and here’s what you know all of the wonderful things that they d’oh, and they give them an avenue to tell their story online, where they can write a little blurb about how charity water has impacted their life, or why do they care if you’re very easy to share? Also you got only encouraging the sharing, but make it very easy and that’s a very good point. Absolutely, and they do that, and then not. Only do they do they encourage folks to share make it easy to share. They also have the opportunity to further share it, share it with my friends and family, link back and have the opportunity to continue the story on and on and that’s where, you know, if you think about viral marketing that’s sort of the essence of it. It’s the idea that your story will be re told and retold time and time again. Kelly, what is it that you love about this work around storytelling? Well, until it really moves you, it does, i’m passionate about it because i feel like non-profits really have strong stories, otherwise they wouldn’t be doing what they do it’s all about the story that they’re trying to tell. And so what i like about my work with non-profits and kind of talking through some of this is giving them the chance to focus on telling their story and a very clear and compelling way sometimes non-profits get so excited about all the wonderful things they’re doing, they forget their core and their their story that they’re trying to keep it. Teo and so this idea of kind of, you know refining your story down teo the simplest terms to make it clear to your your constituents and those who you were talking with is very important because it keeps the focus on what you’re trying to do, which is serve your mission. Osili jared is business development manager at blackbaud. The topic was dr seuss helps you rock digital storytelling. Kelly, thanks very much for sharing your advice. Thank you, tony pleasure. Tony martignetti non-profit radio coverage of bb khan. Twenty thirteen, thanks so much for listening, thanks very much to everyone at bebe con that was a very fun day, september thirtieth of this year. Stay with me. Coming up after this break, tony’s take two crusher plan giving myth and then fraud protection hanging. There e-giving thinking, doing good, ending things. You’re listening to the talking, alternate network, wanting to get me anything. Dahna good. Are you suffering from aches and pains? 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You’re listening to the talking alternative network. If you have big ideas but an average budget, tune into tony martignetti non-profit radio for ideas you can use. I do. I’m dr. Robert penna, author of the non-profit outcomes toolbox. Hi there, welcome back can’t do live listener love this week because we’re not live. I’m in the studio a few days in advance, but i want to spend i certainly want to send love to everybody who is listening live. I just don’t know where you are exactly and ah, special shout out to all our asian listeners routinely listeners from japan, china and south korea. So i wish you konnichi wa r ni hao and anya haserot tony steak to my block this week is don’t believe this plant e-giving myth. The myth is we have planned giving covered. I hear it from ceos, head fundraisers and board members. They believe that because someone has planned e-giving in their job title, that the organization is doing all it can to promote and market planned e-giving and the reality is that whatever job gets paired with planned e-giving we’ll have much more immediate deadlines and quicker payoff to the non-profit than planned e-giving ever will so plan giving gets short changed. For instance, have you seen the title director of annual and planned e-giving i have seen that one a few times and it’s a very unfortunate pairing for someone because annual giving has monthly production goals and in the fourth quarter very likely has weekly production goals planned e-giving cannot compete with that demands demand for the fundraisers attention. So in that case plan giving maybe half the title but it’s getting much less than half the fundraisers time, i think averages like ten percent or so of their time. Plan giving just always gets short shrift when it’s paired with some other fund-raising responsibility. So i urge you to not deceive yourself thinking that plant e-giving is covered just because it’s in someone’s title there’s more about that. My blogged at tony martignetti dot com the block post is called don’t believe this plan giving myth and that is tony’s take two for friday twenty fifth of october the forty second show of the year i have for you now a bb can interview fraud protection welcome to tony martignetti non-profit radio coverage of bb khan twenty thirteen where outside washington d c in national harbor, maryland at the gaylord convention center. My guest is melanie morton. She is with blackbaud and she’s manager of blackbaud forms melanie morton. Welcome to the show. Thank you, tony it’s. Great to be here. That’s a pleasure. Glad you were able to talk about a topic that doesn’t get a lot of attention. Fraud, protection? What? What are some of the vulnerabilities that that small and midsize non-profits those air our listeners grayce how? Well, when you look at surveys on payments, fraud done by finance professionals and fraud examiners, as well as the federal trade bored reserve board excuse me? Biggest. Won’t be. Vulnerabilities are experienced by smaller organizations. Okay? They have fewer controls, they have more instances of fraud. And when fraud occurs in their organizations, it occurs at a much higher rate. So it’s, much more expensive for them. So in my role, part of my job has been to sort of become aware of what those vulnerabilities are and to do a little campaign to make people, um, focus better on what their fraud protections are. We do have some products that have fraud protection involved in it, but more importantly, it’s really about putting the internal controls in place to protect themselves. Okay, let’s, talk in detail then what? What’s what’s most alarming vulnerability that small, small midsize shops should be aware of, well types of payment fraud that are out there. Check fraud is the most prevalent and the most expensive. So it’s really, really important for organizations to think about how to minimize their vulnerability to that that starts with having great controls and in place, first of which, making sure that they have clearly documented internal controls. So you define your standards and you train your staff on how you expect your accounting system and your payment process to go. Okay, a second one is having employee tip lines so that people can report fraud easily. Organizations that have a tip line in place or hotline for their employees see a much lower rate of fraud. Now, what would how would a small organization have a tip line? Okay, so look to your outside auditor. Exactly exactly or or a boardmember or the if you have an order committee of the board definitely could look to that definite. Okay. Okay. And then, interestingly, the third most effective procedure for preventing fraud is the use of internal audits, both the planned ones and surprise ones. Because you want your staff to be aware that you’re paying attention buy-in what’s most concerning about those really effective procedural controls is that they’re extremely cheap to implement and the worst controls, the ones that most organizations think are effective are the use of external audits while they’re required, they’re actually not particularly effective in preventing reid. Oh, so the annual required audit is not very good. These guys are a magician that generally accepted accounting principles statement is not, yeah, i’m going to be very reliable in terms of fraud, fraud, detection, exactly, and if i mean, all you have to do is google payments, fraud surveys and every single one put out there in the industry and by regulatory agencies will tell you that that the’s air just not an effective device in terms of having a big impact. Now, the organizations that are victim to fraud, of course, their worst, their biggest vulnerability is the fact that they have so they may have no, it clearly established controls in place at all. So that’s part of, you know why we’re out here just trying to remind people to really look at those things, you know, a lot of smaller non-profits might feel that they just don’t have the resource is to invest in you. Know less interesting parts of their mission, but if you want to have a strong reputation, you have to be known as a good steward of your resource is, and that starts with fraud prevention. Now, in terms of check fraud can weigh will for sure. Let’s, talk a little more about this internal audit that you’re saying it’s much more reliable. Where would we look again to board members to conduct an internal audit? Is that appropriate? Well, say, for example, in your payments process, you wouldn’t have the person who is submitting invoices or proving them for payment, writing the checks, or you wouldn’t have the person who writes the checks reconcile ing the accounts because you need someone to catch someone else’s error or impropriety in the same regard to internal audits. You just want to have someone who’s outside of a sort of a particular function, just confirming that those functions are being performed up to standard, so it doesn’t have to be a big organized effort. It might just be it was someone going and checking to make sure you’re someone who’s locked up check stock so that someone can’t it can’t be stolen, and misuse. Okay. All right. So some someone outside the function is looking at it, and it could be another employee. Exactly. I mean, supervisor is perfect for that kind of thing. Okay? All right. So let’s, move to check fraud. Okay. How do we, uh i guess the vulnerability is pretty obvious. People writing checks that they shouldn’t be either to themselves. Or maybe there overpaying offender that they have a relationship with. Are there other types of fraud that we should be before we get into how to prevent it? Oh, sure, sure. Well, so check fraud centers around three main areas and then there’s a fourth area that’s just simply creative by a weakness in the commercial code. So checks are vulnerable to alteration where the payee name or the amount gets modified? Um, i think a really simple way to prevent that would be to ensure that you don’t leave blank spaces. You know, next to a name or before a number. So just simply putting ass tricks before your numbers. So the entire field is filled system. No one can slip one comma that were five comma whatever in front of your number or change the name of vendor, another area where they’re vulnerable is with tampering where a check could be, say, dipped in a chemical bath that would wipe out the ink and then a criminal or fraudster could modify what’s on the face of the check. Okay, can i ask you about that one show i want to attend today? Seminar by frank abigail e i know you know, i’m sure you do. Have you ever met him? No, i haven’t woken at him that i’m very familiar with this huge fraud protection. He recommended a particular i implemented a bunch of things. I got a micro dot shredder because he made it clear how how insecure that even the cross cut shredder czar. So i have it my, my, my, my officer, things are shredded it’s a little like paper bullets. But you can’t unravel or something. And they can be shipped off to a sweatshop with someone where we’re makes pennies a day. Confirmed devours the flavors. Come put it back. Labor can put it back together. Another suggestion was he has a certain type of pen. Now i think his name is on dahna where the ink bleeds into the paper so that it can’t be washed in the way you’re describing exactly. Does that work for me or my being built? No, it works well and it’s commonly available. Okay, so you will see most stationery supplies. Sections of any any office supply store include pens that fight that check washing. We also make some available in our catalog, but they’re easily available. Okay. Now what if you are printing your checks on a printer? How do you prevent this acid wash bath from from removing the ink that way? Well, you know, i should say from removing that well, people in general in the industry talk about fraud protection as a kind of arms race, right? There’s a a determined fraudster will with the right tools, you know, we’ll do everything they can to defeat the protections you have in place. So, for example, different kinds of check stock. What will fight or be resilient to other various kinds of projects? Stock being the paper, the paper itself. Ok, right. So, for example, when i first started in this role, we were selling a check stock that was advertise that it was resilient to chemical washing. But then when we moved to offering, ah, high security check stuff, it was protected against a much wider variety of chemicals. So let me step back a little bit, so when we were talking about the vulnerabilities of cheques, they’re vulnerable to alteration, they’re vulnerable to tampering, and they’re also vulnerable to counterfeiting. Counterfeit checks are actually the most common late past ones when chek fraud happens and they can be counterfeited in a number of ways. One way is that the check is simply they’ve gotten the fraudster has gotten hold of your account information, maybe they legitimately received a cheque, or they’ve stolen one from your trash or from your office, which is why it’s such an important requirement to have your checks locked up? Hyre or they simply made a copy of one of your checks and then alter the information on the copies so hyre and because access to the technology to coffee checks is so prevalent now, that’s a real area vulnerability on our earlier version of our checks. For example, if it were color copy, the word void would appear on the on the copy, but then newer that wouldn’t show up with newer copy. Machines, because the technology had evolved in such a way that it didn’t trigger the same fraud protection in the paper. So that’s an example of you know why technologies have emerged to create more high security check and and then a final area of vulnerability, which is one that mr abigail likes to talk about. It has to do with hd icy plains, which is, um they’re holder and due course claims which holder in due course, right, which is a a portion of george in jail on a show, and i know i was doing. How do you know? So you must have heard me say somebody else. Put me some, put somebody else in charge in jail. Well, let me explain. Rated it. Ok, that’s, the way to get yourself on parole. Yeah, ok, i’m sorry. You can. I will just apologize right here, and you wanna play me like you talk like a lawyer holder in court. You’re listening to the talking alternative network. Are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping huntress people be better business people. Have you ever considered consulting a road map when you feel you need help getting to your destination when the normal path seems blocked? A little help can come in handy when choosing an alternate route. Your natal chart is a map of your potentials. It addresses relationships, finance, business, health and, above all, creativity. Current planetary cycles can either support or challenge your objectives. I’m montgomery taylor. If you would like to explore the help of a private astrological reading, please contact me at monte at monty taylor dot. Com let’s monte m o nt y at monty taylor dot com. Talking alternative radio twenty four hours a day. Dahna anyway, ah holder in due course is basically it’s a function of our commercial code that privileges the needs of the banking system that unfortunately sacrifices the protections that account holders have. I’m out of meeting the requirements of the banking six system to simply function. So this legal term holder and due course means anyone who accepts payment of a cheque. Let’s see, they have to accept the payment in good faith and the device check itself. I can not appear to be suspicious in any way, so it looks reasonably correct. But that’s that’s the main function that you accept a check in good faith, and that in that you cash it so normally that’s a bank. But it could also be at the corner market who accept cash, is your paycheck and let you buy groceries. It could also be a check cashing service who then takes the check and presents it. And what could also be in terms of your accepting cheques? Don’t be a non-profit that process is absolutely charitable gift. Absolutely. Those are all holders in due course. Yes. So what’s what’s important about this function at this particular legal situation? Is that it? Creates a special vulnerability of check fraud. Um, i want one reason is that checks don’t expire as quickly as we think that they do a check is good for ten years after its issue and state, if it has been refused by your bank bounced. In other words, it is still good for three years from the date that it was rejected. So for example, a stop payment doesn’t necessarily protect you from a holder and due course claim. So mr avenues really done a great job of talking about this, and the commercial law classes always cover these a couple of these cases, one of which is on organization, issued a paycheck to an employee. That person claimed that they lost the check and requested a replace. So the company put a stop payment on the check and issued a replacement check. And then that person went and took the original check and tried to cash it at a corner store that store cash the check and then the return of the bank returned it and didn’t pay the check and said, this is a bad check. So the story or just posted on their wall to remind themselves not to ever cash anybody. Else’s check, check and then a gentleman named robert trip in who makes the business of buying bad checks. Purchase the cheque for like pennies on the dollar and soon for a holder in due course claim. And he won the claim because even though the company and put a stop payment on a check, it looked like a valid financial instrument. And it was in the court deemed it was valid. There was nothing on the face of a check to tell them. And that outstrips the stop payment plan. Now that could’ve been easily avoided. If the company had printed the words void after sixty days, ninety days, and not issued a replacement until after it, it had expired. But because they hadn’t done that, they had no protections and they were vulnerable for the entire period, that that check was a valid instrument which was ten years. Or it’s not commonly know for sure. So so the lesson is you put, this is called a disclaimer or you just humor you put an expiration date on the front of your chest. Okay, now i work with the manufacturer. That one of the biggest financial printers in this country, in fact, they serve on, you know, the federal reserve board and contribute to, you know, our several federal reserve our manufacturers. Okay, so i asked them i said so how many people print explorations on their checks? And they said less than five percent so it’s an enormous amount of vulnerability that we could easily manage, and then i’ll move on really quickly. So there’s another form a little. Well, we have a little time. I’m still interested in the stock, would you when you’re buying check stock from a printer? Uh, what is it you need to ask you? What do you what do you got to make sure you’re buy-in well, i’m glad you’re so i’m thrilled myself pretty impressed myself. So the features you care about are on your check stock. The most important ones are ones that will survive. Um, copying. So say someone makes a color copy of your check you want to feature on there that makes it evidence that this is not an authentic original. They want the original qualities of the cheque to jump off the page. For example, our high check our high security checks dahna has thermo chromatic ink, which means there’s a little lock symbol on the bottom of the check it’s bright pink it’s a fuchsia color. But if you breathe on it, you know, if your breath is hot, the color drains out of the image and that tells you that it’s an original document. So if someone hasn’t made a xerox copy of it and passed it that’s too expensive a feature to duplicate so it describes thermo chromatic ing is one one element you’re looking for, right? Ok, er another thing would be a warning banner on the front of the cheque that says this check has a number of security features which would be listed on the back. And please take the trouble to confirm that you have an offensive check in your hands for another example i used in my talk is a really famous one covered in in the case. Well, most important forms of vulnerability to hd i see claims is that even a counterfeit check is considered to be hiv dc, isn’t it? Holder in duitz duitz i’m older in due course h i d c but it’s definitely hd. I see. Ok, alright. For the category of planes. Okay, so the other one that’s really important work about paper now still okay. Why it matters. Have hyre security, chuck stock in general. All right, let me back up and tell you another story that had to do with other bad checks that mr trip by. Okay, so in the case of somerset valley bank and employers had outsourced their payroll to payroll processing company, and they printed on a certain kind of check stock, and they signed all the checks with a signature stamp. They had red and green was very distinctive, and someone managed to create a bunch of counterfeit checks. It looked exactly like the check stock that this individual use, and they use the same signature stamp or an identical signature. Stan and they passed off a thousands and thousands of dollars in them the bank and and the account holder became aware of it. So as the checks came in, the bank marked the checks, you know, basically stolen check. Do not present again. Don’t honor this Job and return 8000 dollarsworth almost to a particular check cashing service which our, our friend mr tripp and purchase. And then sued for hd icy plains. But he won that particular suit because there was nothing on the face of the cheque to indicate that it was counterfeited, so they were good enough copies to be considered valid instruments, even though when he purchased them, they remarked, essentially, these air stolen checks, the courts still ruled in his favor and he was paid the money. I love this guy trip in is like a deep, deep expert on he’s found a loophole older, of course, claims, yes, but he lost another important case because the check stuff and question at that point had the words this is high security check stock and the warning banner said, please look for the following features on the back of the check they weren’t on color coffee, they didn’t survive duplication. So a simple use of high security check stock, would it, you know, prevents those claims from happening and can limit your liability. Okay, so so i’ve talked here about certain processes or tools you can use to protect yourself from fried. A really important other component of this is the fact that your bank decides for you for the account holder. What ordinary care should consist of an ordinary care is another legal term, which basically says this is what a reasonable person in the same circumstances would do to protect their own interests. Failure to exercise ordinary care is negligence in the face of the law. Three important thing about thinking about the ucc code and the reason all these things come up. There was a time when fraud occurred against the account holder before nineteen, ninety three, when the bank was responsibility was responsible or liable for those broad plains. So if they passed, allowed a bad check to be cashed, the bank was responsible. That’s not true anymore. And, in fact, in the federal reserve board survey bank, why am i not surprised that that’s jane? Yes, financial institutions don’t list check fraud as their biggest form of vulnerability. They’re much more vulnerable to credit card fraud, where are protections are hyre but for check fraud, it’s the account holders who are increasingly and have been, um, more and more responsible and damaged by check fraud losses. So that’s another point, you know, it’s really important to stress for non-profits looking at their arrangements, so not only do you look at their arrangement with their bank. What? What? That bank constitutent make sure we know what your bank’s standards are with respect to your account, security and your relationship to them. If you don’t, you don’t live up to it. Your bank is gonna turn on you. Basically, what you’re saying, exactly, and not only is it important to know what their standards are but know how your liabilities are defined in your okay, okay, have just about a minute and a half or so left. Okay, why don’t you? Uh, this is such an interesting deep niche that you’ve got now. It’s um, it’s critical tell tell me what you love about the work that you’re doing. Well, first of all, i work for a company. I mean, i think all of us employees for blackbaud say this kind of thing, so it feels kind of goofy to say, but we’re so energized by the missions of the clients that we work with it’s just it’s just the happiest thing here. Help people be successful in this about on the personal level. Well, for me, it’s, you know, being a good steward of your v sources is critical, you know, non-profits air so often judged the judgement of them is reduced to one simple idea, which is how how much what percentage of your resource is have gone to the administration of this charity? And how much else has left for your mission? I mean, i think it’s a really unfair standard, but to the extent that that is how the public judges, not charities and non-profits it’s really important to make sure that people are empowered to use the tools to protect their interests and limit their liabilities as much as possible. So it’s, like my small way of helping people do their best and that’s that’s a nice thing to know you can do. Thank you very much, milady. Welcome from me. Thanks for your time. Thank you very much. Thank you. Melanie morton is the manager of blackbaud forms and you’re listening to tony martignetti non-profit radio coverage of bb khan twenty thirteen, thanks very much again to the people of b become and to melanie morton and also teo kelly jarrett next week when leaders leave, i hope i’m pretty close to confirming that author of priscilla rosenwald is going to talk next. Week about her book when leaders leave and share her strategies for planning leadership transitions keep your fingers trust rally bound is a sponsor. They make it easy to use software for runs, walks and rides. They’re a e-giving tuesday, partner, we talked about giving tuesday last week, so if you’re thinking of participating in giving tuesday, you want to know that they have a e-giving tuesday campaign that they’re offering for free, you would go to rally bound dot com forward slash e-giving tuesday i have met the ceo of rally bound shmuley pinson he’s a very good guy, their software is very smart and joe magee, who will help you set up your account, is very easy to work with. I’ve had a lot of conversations with him as well, and he’ll do everything that he can to help you set up your campaign. This is peer-to-peer fund-raising there’s support for your office as well as for all the people who are asking their friends to give to your campaign, you can claim a discount as a non-profit listener go to rally bound dot com or call them and talk to joe mcgee. Triple eight seven six seven nine o seven six triple eight seven six seven ninety seventy six our creative producer is claire meyerhoff. Sam liebowitz is our line producer. Shows social media is by deborah askanase of community organizer two point oh, and the remote producer of tony martignetti non-profit medio is john federico of the new rules. Our music is by scott stein. Oh, i hope to be with me next friday, one to two p, m eastern. Talking alternative broadcasting at talking alternative dot com. Duitz e-giving didn’t think that shooting the good ending. You’re listening to the talking alternate network duitz get in. Cubine are you a female entrepreneur? Ready to break through? 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You’re listening to talking alternative network at www dot talking alternative dot com, now broadcasting twenty four hours a day. This is tony martignetti aptly named host of tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio fridays one two to eastern on talking alternative broadcasting are you concerned about the future of your business for career? Would you like it all to just be better? Well, the way to do that is to better communication. And the best way to do that is training from the team at improving communications. This is larry sharp, host of the ivory tower radio program and director at improving communications. Does your office need better leadership? Customer service sales or maybe better writing are speaking skills? 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