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Nonprofit Radio for January 6, 2017: 2017 Legal Tips & This Year’s Board Retreat

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Erin Bradrick: 2017 Legal Tips

The New Year means a close look in the corners. We’ve got the legal issues you need to fine tune. Erin Bradrick is senior counsel at the Nonprofit & Exempt Organizations law group (NEO).

 

 


Greg Cohen
: This Year’s Board Retreat

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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent happy new year for sure, the new year twenty seventeen my voice just crack together come a fourteen year old it’s incessant with the voice i got to get lessons or surgery or something. Happy new year, that’s much more important, i hope twenty seventeen is going to be very successful for you. I hope you’re going to be doing some introspection and inspection and buy two guests today. You’re goingto talk about some topics for you to be the introspective about. Oh, i’m glad you’re with me. I’d be hit with ryan ola thigh assis if i got a whiff of you missing today’s show twenty seventeen legal tips are first introspection topic the new year means a close look in the corners we’ve got the legal issues you need to find tune aaron bradrick is senior counsel at the non-profit and exempt organizations law group neo and this year’s board retreat done right, your retreat will energize and focus your board and get them working as a team. Greg cohen nose out he’s a senior associate at cause effective tony steak too. Charity registration. We’re sponsored by pursuant full service fund-raising data driven and technology enabled, you’ll raise more money pursuant dot com. And by we be spelling supercool spelling bee fundraisers. We b e spelling dot com. I’m very pleased a real pleasure to welcome aaron bradrick when she calls in, we had her, but she’s gone, it wasn’t her. Okay, aaron bradrick is not here yet, but she ought to be calling in very shortly at ten a m pacific time, which is one o’clock eastern. So let’s see, well, some of the things that she and i are going to talk about, of course she’ll have the detail. Um, we’re going to start with this topic of charity registration, which i’m planning to fill in a little more on in tony’s take two, but you know, the general idea that you need to be properly registered in each state where you solicit our first introspection is the introspection show our first introspection topic for twenty seventeen. Yes, you need to be probably registered wherever you’re soliciting donations, you need to be registered with the state authorities, and we’re also going to talk about a board calendar. I’m not. Sure, i don’t know, maybe non-profits doing this routinely, i mean, i go to board meetings, but i don’t know whether they are planning the full year. Maybe they are. I’m not saying i’m not saying it’s not happening. Maybe greg cohen has all inside, and tonight we might talk about that later on, but it ought to be there ought to be a yearlong calendar of topics for your meetings, however often their car so that you got some strategy around it and some common sense. Um, let’s, see what we’re going to? Uh, yeah, all right, we’ll take a break and we’ll see if we can get i mean, i didn’t mind i don’t mind summarizing, frankly, but it’s bothering sam sam’s bothered sam doesn’t like it. I don’t know father was like, all right, it’s, my shot duvette piela i want, but i’ll take the advice. We’ll take a break, we’ll see if we can get aaron burr. Aaron bradrick on the phone. If not, well, you’re going to stay with us anyway. Nobody’s going anywhere, we’ll see what happens. It’ll be an adventure for everybody. Stay with us. You’re tuned to non-profit radio tony martignetti also hosts a podcast for the chronicle of philanthropy fund-raising fundamentals, is a quick ten minute burst of fund-raising insights, published once a month. Tony’s guests are expert in crowdfunding, mobile giving event fund-raising direct mail and donor cultivation. Really, all the fund-raising issues that make you wonder, am i doing this right? Is there a better way there is? Find the fund-raising fundamentals archive it. Tony martignetti dot com that’s marketmesuite n e t t i remember there’s, a g before the end, thousands of listeners have subscribed on itunes. You can also learn maura, the chronicle website, philanthropy dot com fund-raising fundamentals, the better way. Hello, i’m j c. I’m joan, and welcome to twenty first century entrepreneur. We bring education in sight, knowledge, awareness, trouble, craziness and fun for you, the entrepreneur who’s looking to build your business and your community. Listen every friday from noon toe one eastern on top radio dot n y c, and you can tweet us at twenty first c e radio or talk alternative. Talking alternative radio twenty four hours a day. Welcome back to big non-profit ideas for the other ninety five percent, and we did get aaron. It appears that i may have made a mistake. There’s an allegation that i made a mistake. I’m pulling a trump. This is me and i’m pulling a donald trump. This is alleged hacking. This is a land that there’s a mistake. I’m going to go back and check the record. I actually, you know, on dh i’ll apologize in advance, erin, because there’s a good chance. I did make a mistake. I’m usually pretty good, but maybe i did let’s see let’s give her air informal introduction she’s a senior counsel at the non-profit and exempt organizations law group in san francisco where she is calling from she’s, a regular contributor to the very popular non-profit law block dot com and the practices devoted solely to non-profit and exempt organizations she’s at aaron bradrick and the firm is at neo-sage group dot com welcome, aaron the same story and sorry for that computer and i was planning to call in at ten. Thirty. So, uh, sorry about that, but i’m glad to be here. That’s okay, i may be the one who’s. Supposed to say sorry? I thought we ok, obviously i thought we said i i thought i said ten pacific, but i made you know, you there’s a good chance for because i’m booking a lot of guys glad. Glad we’re on now. Yes, and thank you for doing it. Spur of the moment. Okay, so i gave a little introduction into just a couple of the first two topics that you and i we’re going to talk about the filing requirements for charity registration and the board calendar, but i just gave glossy overviews so let’s talk about this charity registration filing thing. You think this is something good to look at in the beginning of the year? Yeah, i mean, i think the basic idea is that the new year it’s, good climb for organizations, kind of take a look in the mirror and see what they have coming up for the next year, make sure they’re organized, ready to go with a fresh start. And i think one of the things that we’re seeing lately is particularly at the state level regulatory agencies really cracking down due to the lack of compliance with registration and filing requirements. And it could be something that’s easy for an organisation to overlook. We recommend kind of the beginning of the year taking a look at what deadlines you have coming up for various filing requirements, which often turned on when your fiscal year and for the organization. I’m not just the annual returns that are filed with the irs and potentially with state tax authority, but also with potentially a charitable oversight and sees which is the attorney general and any ongoing filing requirements with the secretary of state or department of state and creating a calendar for you the year of when the silent or do and making sure you have a point person who’s designated to make sure the organization doesn’t miss the deadline. Yeah, that could be that could be a tough one for smaller organizations where the organization has a lot of filings to keep up with it’s it’s it can be difficult for someone to devote, like a quarter or a half of their time to these compliance issues. Yeah, absolutely. And particularly for all. Fall into your organizations where you don’t have a staff member, you can designate the responsibility of making sure these were met on the problem that we also see with a lot of these organizations is particularly when they’re all volunteer run when there’s a change in the officer structure there’s a change in the board, they don’t update these regulatory agencies with her new address, so even if they do miss a filing deadline, mostly agencies will send out reminders or have notices that the deadline has passed and that you have not seen an opportunity to make this filing before their adverse consequences from missing the deadline. But if you haven’t updated with a new address, sometimes organizations aren’t even receiving notices at all, not even aware that they’re missing with that fine, but we’re seeing greater consequences for missing these types of filing requirements, so it is really important for organizations to make sure they have some sort of system in place to make sure things don’t fall through the cracks. There’s something related to that that happened a few years ago? Now i know you’re talking about going beyond what’s required by irs, the form nine ninety whichever variation on organization may do based on their size, but but it was like three years ago or so ah, a couple of hundred thousand non-profits lost their tax exempt status for failure to file their version of the nine, ninety. Yeah, so the irs regulations we’re past that said that if an organization fails to file on exempt entity return for three consecutive years, then immediately upon the third missed filing, they’re exempt. Status will be automatically revoked. There’s no discretionary basis for preventing that automatic revocation. So if you missed three years of your nine nine year whatever for my ninety year required to file, then you can be automatically revote. There’s there’s some leeway, but for many organizations, if you are automatically revoked, you have to apply all over again to have your exam status reinstated. We’re actually up to almost seven hundred thousand organizations that have been automatically revoked over the last, i guess, six years, seven years now. Oh, okay, i didn’t know it was that large, and maybe that maybe that initial wave was now that the first wave of, like, three hundred thousand that wasn’t six or seven years ago, was it? No, i believe i believe they started them in two thousand ten, but i’d have to confirm falik automatic. Revocation put into effect, there was a big there was a big serge, a bubble, whatever in one year, but i think i was only, like three years ago or so roughly because because i know this show is six and a half years old, and it didn’t come at the beginning of that. I mean, those may have been happening, but then there was that huge one. Like i said, like close to three hundred thousand or so. All right, so okay, look in your look, look in the dusty corners, check your filing requirements, basically let’s say let’s, go to the let’s, go to the board calendar. You do you do you think most non-profits are setting their agenda for the year in advance? Are they doing that? I think probably not, but i think it could be a very effective tool. I think some larger organizations previewed organizations with large staff that helped to kind of coordinate the board meetings or, more likely, that be setting some sort of calendar for a full year. But i think he’d be helpful even for smaller organizations are entirely volunteer run organizations as well. I think it can just help. To set expectations for various meanings in advance to make sure the meetings are effective and efficient and that the board really covers everything it needs. Teo during the meetings throughout the year, yeah, it makes great sense. You you look at the whole year plan and make sure that everything is covered. So maybe you have some training on financials are you want to cover programs and you want make sure i would think you give equal time to all your programs or maybe wake them based on the preponderance that they proportion that they bear to your organization’s revenue or activities or something. But you won’t make sure everything is covered. It makes sense tow look at it for the whole year. Um, and you also suggest leaving some space for things that are going come up at hawk, of course, you know, it would be nice if we could predict in advance everything that was going to arrive throughout the course of the year, but i think that’s a very rare occurrence. So it’s important to make sure that in scheduling kind of topics for a board meeting, you’re not so rigid that there’s not opportunity for the board to discuss the really pressing issues that arise throughout the course of the year. You, uh you call this stargazing? I like that on time. Stargazing. I’ll have to give credit. I think jean takagi uses that term a lot. My colleague at any old locker. But we like the idea that, you know, a big part of the board function is really thinking big for the organization. So it’s not just necessarily thinking about the financials and the more procedural and legal aspects of government, but also thinking about, you know, what the organization can really accomplish, what its mission is, what is exempt purposes are and how it can best carry those out with the assets that has access to the kind of thinking big picture thinking about the potential of the organization. In fact, that could be a problem with a lot of boards is that they do get mired in the detail and they ignore the the larger role that they that they should be filling. Yeah, look at that time that’s looking critically at markets and competition and potentials, maybe scrutinising current activities to decide if we should be doing everything that we are doing etcetera, so these bigger picture items um and i think one of the hardest things for boards is actually to take a critical look at current programs and to make the tough decisions so, you know, if something isn’t working as well as it may be ought to be here isn’t necessarily the best use of the organization’s asset. Is there some kind of big changes that need to be made and those air filter big conversation? You know, there’s, not one that just happened in a short, you know, fifteen minutes section of ah one board meeting, so making sure that there’s room on the calendar for any of those types of conversations that should be taking place and perhaps will come up organically, you like to take a look att governance policies and there there are some that are in new marais tid in the form nine, ninety let’s get you why don’t you take those off? Go ahead. Yeah, the form nine ninety asks about a section has a section in the form nineteen doing be about policies, and it does actually say on the form nine, ninety itself that these policies aren’t required under the internal revenue code, but it is possible it somewhere required under applicability student law, so it is important for an organisation to be aware of any state laws that apply to it. But the policies that are mentioned on the form nine ninety are conflict of interest policy, a whistleblower policy and the document retention and destruction policy. The fact that they’re even included on this in a return form is just signal, i think, from the irs with either things that the irs was kind of thinking are important towards good governance of an organisation and are things that the organization doesn’t have in place, even though not legally required could be advisable and recommended from governance perspective. And then also from a marketing perspective, the ninety is so widely available that potential donors volunteers boardmember sze doing due diligence, whoever’s looking at your your nine ninety e i think it just doesn’t look so good to say no, we don’t have the conflict of interest policy, whistleblower policy, etcetera. Even though the irs, even though the form says they’re not required, i think it looks bad to check off those no boxes. Yeah, i could potentially and you’re right, you know, particularly, i think funders have access to nine, nine years and we’ll take a look at them and they are publicly available document the last three years, as you noted, so again, it it could be, you know, while not legally required, it could be a signal that you have good governance policies and good governance practices in place. You do, in fact, have these policies, of course, though having a policy in and of itself is of no use if you’re not actually making sure everyone is aware of the policy and following it and enforcing it so that’s another part of what we recommend, kind of the beginning of the year or some other time that the organization designate was appropriate based on its annual calendar, but taking a look at what policies you do have in place, whether they’re working for the organization or whether any changes should be made, whether everybody actually knows where to find the policies and his reviewed copies of them, and then also whether there are any gaps in your policy so there’s something that, you know, it would be helpful to have a policy on and you don’t yet and would it be appropriate to kind of put that on your task list in terms of coming up with an appropriate policy on that topic? Ok, one that’s coming to mind is it policy and the use of private personal devices for for organizational purposes? Do we allow it? What what do we require if we do allow it? You know, etcetera, what do you feel about that policy? We don’t see that as having been adopted by many organization, but i think it’s just becoming increasingly more relevant in the way that most organizations operate today, so it actually could be advisable, particularly for larger organization with larger staffs are a lot of volunteers that are potentially using technology resources that belonged to the organization. The use of of resources also comes up, particularly in the context of lobbying activities and political activities, which for five whillans trees you know, obviously, lobbying activities for public cherries have to be an insubstantial amount of their overall activity, but political activities are completely prohibited, and even you seven organizational resource for improper campaign intervention activity could be problematic, and i think a policy could be particularly effective in that area as well. Okay, lobbying ceo compensation is one that you like to see? Yeah, sometimes it doesn’t necessarily need to be in a formal policy, but it is something that the organization often need to be aware of the importance of and make sure it’s falling some sort of i’m specific process for determining appropriate ceo compensation, particularly here in california, we have a requirement that the combination of the ceo be approved by the board or unauthorized committee when it’s first offered, when the period of employment is renewed and then whenever it’s modified, even if it’s modified data word. So there are certain requirements in place with respect to ceo compensation and then also at the federal level under the internal revenue code there’s certain requirements with respect to how you determine whether compensation amounts are appropriate for having a policy in place could be good, particularly for an organization that has significant turnover. Andi it’s in its board, where there might not be a lot of awareness of what practices and policies should be followed with respect to determining compensation. Jean and i have talked about the competition hyre the presumption, etcetera, it’s, it’s in a previous share we’ve we’ve we’ve done something on that listen, sentiments and california because i said you’re in san francisco, but what are you hearing about the suspicion succession movement? Are we going? We’re gonna be down to forty nine six for you to start off the flag. It’s going to be a balance, therefore, i think probably not in my lifetime. I don’t think you do. People talk about a lot of talk about it. Do people talk about, like, over drinks and dinners and things? The result of the election have led to many conversations over drinks in my circle. I will. I will certainly say i’m not searching me. People are christian. Too hard for succession, but it’s definitely been floated. Okay? Yeah. All right, so it does come up. Okay. Okay, forty nine is, uh i was you were talking. I was thinking to forty nine as a prime. It would be hard to be weird to have a prime number, aziz Numbers, but not a prime 7 times seven is forty, so i was wrong there, but i mean, i hope it doesn’t happen. I there, there those who will we’ll send you off. Gladly, but i’m not among them. I hope we still, i’m glad to hear that way. In your mind. We’re keeping you in the union intact. Idealware okay. Let’s see so oh, and then, you know, we haven’t talked about any fund-raising policies, but you might have a gift acceptance and crediting policy and that’s something i work a lot with non-profits and i often find an existing one is not being followed. So in terms of either acceptance, i mean there’s a lot in there that non-profits forget is in there and then same thing with crediting they, i find it’s a policy that gets created and then often ignored. So, yeah, i can often be the problem with particularly these types of policies that are kind of thought of as the core required policies. People might even forget that they’re out there. So i think having some sort of process in place where the policy they’re easy to access and everybody that needs to be aware of them is well aware of what you know what they actually say. And i think the gift acceptance policy in particular, i think there’s often this conception that misconception, maybe that every gift is a good gift, but sometimes the strings that come with gifts for gift that aren’t actually easy to divest us can you be a little bit of a curse in disguise, i guess. And so it can be important to make sure that if there is a gift that isn’t no cash and there’s something that is more complicated or difficult to get rid of for the organisation or turned into value and that there’s some sort of process, we’re reviewing that gift and just making sure that acceptance really is in the best interest of the organization. Real estate comes to mind when you suggest that there may not be great. Real estate can be an enormously valuable and wonderful gift for non-profit on the other hand, i’ve had situations where it was a disputed strip of, like, four feet wide or so maybe ride, and it ran the depth of the properties. I was like two feet wide, one hundred feet deep, and somebody is trying to give it to us, you know, because it was denied and it was easier to give it to a third party and let us a trifle hassle with it. So there’s two ends of the spectrum, it can be magnificent, but around real estate in particular that’s, real estate’s, not the only kind of risky gift. But in particular you really you got to do your due diligence before your organization name goes on the deed for that property that let’s go to aa financials. You won’t take some time in the beginning of the year to do financial oversight. What do your thoughts here? Yeah, i think particularly for an organisation on a calendar year that has just wrapped up. You know, its last its last year. It could be a good time for the board and perhaps it a rather high level. But just take a look at what financials that has access to it. You know, the beginning of the year for the last year’s performance and then think about, you know, what needs to change in the future and then how it can arrive after those desired financial changes. So do any changes to the budget that’s been adopted for this coming here need to be made based on last year’s performance? Basically, just kind of taking stock. Obviously, reviewing the financials is, you know, an important part of board service and should be done more than just once a year. But i think reviewing it kind of that year and can be particularly important, i’m gonna have a guest next week. Diane leonard is going to talk about grant program, a grant calendar for the year, and one of the things that we’re going to talk about is timing your revenue with your budget when you expect when you’re expecting in her case, the grant revenue to come and make sure that’s appropriately timed so that you’re not, you don’t find yourself with cash shortfalls and a programming grayce program management, etcetera, timing those let’s see okay, oh, another thing with the financials to tony is that often you have boardmember zor even some gym staff members, they’re coming from just a range of backgrounds and have a variety of experiences, and sometimes not, you know, it’s not in everyone’s set of skills that they understand how to actually read financial statement something you could be really important as an organization to make sure that you have a process in place for providing some sort of basic level of training on reading financial statements, particularly for directors on denny cast members who don’t have that background, but who need to make sure that they understand the financial statements well, some people do it as part of an onboarding process with new employees or new directors and other organizations will set it up it’s kind of an annual or biannual sort of training that is available for anybody who hasn’t otherwise gone through it in the past elections. If you ah, if you’re going to be doing elections in the year, you want to make sure that you’re following your policy on elections, whatever your by-laws say, yeah, absolutely and, you know, we see sometimes organizations that have just always done their elections a certain way for years and years, and they’ve never taken the time to actually look back at what they’re by-laws actually say, and then one step further to make sure their current by-laws were actually in compliance with africa ble law right now, you’re by-laws were drafted twenty years ago it’s possible that the state law that governs elections and what has to actually be in yur by allies has changed, so can be appropriate to take a good look at what the legal election procedures are the requirements under the applicable law. Make sure your by-laws comply with that and then make sure you’re complying with your by-laws and it’s also kind of ties into the board meeting calendar we’re discussing a few minutes ago and making sure that if you do have elections that are required during this year that you have them scheduled in the calendar and notice that’s required in advance is also scheduled in the calendars that you’re not missing any deadlines, the risk there that he has some sort of disgruntled director or them voting membership organization and disgruntled member. If you don’t comply with the requirements of your by-laws or with law, then you could have potentially the decisions of the board or the or the members subject to challenge, and that just isn’t a good position to being from the organization we have just one minute left, aaron so let’s, let’s get teo, you want to review the articles and by-laws and are our purpose and mission statements? Yeah, and this is one of those things again that, you know, congested, good to counter for the beginning of the year. It was a good reminder. Take a look at what your articles say. The organization’s purpose is make sure whatever the bylaws say, it’s purposes is consistent with what’s in the articles and then take a look at what the organization is actually doing and make sure it’s still complies with the stated purposes. If the organization’s purposes have shifted somewhat over time, then it may be the right time to take a look your articles and by-laws and maybe make some appropriate revisions necessary. Okay, we’re gonna leave it there, aaron, thank you very much. Yeah, thanks so much for having me. Don’t you have a great day? I pleasure. Aaron bradrick, senior counsel at the non-profit and exempt organizations law group, she’s at aaron bradrick, and the firm is at neo law group dot com, and her boss is jean takagi at g tack. So if you want to comment on aaron, all good comments, of course, then you could you contact gene. Thank you, erin, thank you for any happy new year. So long. Thank you again by this year’s border treat with greg cohen is coming up first. Pursuant, they can train you in a thoughtful plan to reach your twenty seventeen fund-raising goals. It’s a. What they have is basically a map to your best prospects. Strong relationships. It’s, a four week webinar, siri’s there’s one a week, and it’s called fund-raising like a boss. I’m going to skip the kick reference this week, not that i was asked to skip case germans, i mean, it’s, my show, i do whatever i want. I just i’m choosing not to make the cake reference this week, and this siri’s fund-raising like a boss, starts on january eighteenth, voice cracked again. If you can’t make the live webinars they have you covered, you give access to their archive of each of the four you’ll find the siri’s fundez like a boss at pursuant dot com quick resource is training and then webinar siri’s. We’ll be spelling spelling bees for fund-raising it’s fun philanthropy. I like that philanthropy, it’s corny, but i’m not even sure i thought of it. It’s. All these things are only good when you think of them otherwise, thes puns are distasteful and hated, but if you think of it, you know it’s it’s genius, i’m not sure if i came up with this with a, i’m not sure that i saw it on their site, anyway. Philanthropy. It’s spelling bee plus comedy plus concert plus dance plus philanthropy that equals we be spelling. So that means spelling bee plus comedy plus concert plus dance equals we be spelling minus philanthropy if you move it over let’s change sign, but we’re well, we want to solve, for we’d be spelling, so keep over everything, everything else over on the left side, so don’t move it over so those things equal, we be spelling. Check out the video, the video there. Three minute video explains the whole thing highlights one of their fund-raising events. The video is at we b e spelling dot com now for tony’s take two, all right, i’m wagging my finger a little bit. Ah it’s an occasional admonition that i make around charity registration, which aaron and i touched on. I wanted to say a little bit more about your need to be properly registered in each state where your solicit donations it’s a morass, it’s awful. I wish it didn’t exist lots of people we should did exist, but it does it’s a morass because every state has its own forms and timetables and fees and definitions of what’s a solicitation, whether it talking, email or texting or u s mail, etcetera. So i’m just urging you to stay. On top of it, it is work that i do if i can help you, let me know, but it can be managed internally as well. However you do it, stay on top of it, please, because you don’t want to be the next headline. The trump foundation had a lot of problems with that. I did a video on that bunch of months ago, like, was that october november trump foundations very embarrassed that you don’t want to be the next headline. Stay on top of that and that is tony’s take two got to send live listener love the live love goes out tio, new york, new york, multiple new york, lovett, multiple new york, new york ah, union, new jersey red across the the river’s over there, the hudson river, staten island, new york. Right across the other way, actually, union and staten island. You could get to union through staten island. If you go across the verrazano and then staten island, then you go across the outerbridge, you get to union, so i don’t know if you all do. You all know each other just because you’re connected by bridges and i don’t know, stat now. Is with us, and so his union, the u k is with us. We don’t know which country and uk or it zing gland it is england, sam says, is england? We don’t know the city can’t see it korea’s with us on your haserot but we can’t see your city, but we know you’re with us. South korea always very generous. Thank you. We got hoochie minh city, vietnam and grow now germany! Good dog live listen love also to oakland, california, new bern, north carolina and, oh then go in south into obregon, mexico live listener love to you and the other live listeners podcast pleasantries over twelve thousand now. Yes, it’s the new year we’ve gone from ten, two thousand twelve thousand it’s happened. I’m ready to say it it’s it’s often enough that i’m calling it twelve thousand over twelve thousand podcast listeners each week pleasantries to you. I’m glad you’re with us and there’s affiliate affections to our am and fm station listeners throughout the country let your station no, please, that you’re listening whenever they fit us into your schedule throughout the week, i’m glad you’re with us affections to our affiliate listeners and i’m also glad that i can welcome back greg cohen he’s, a senior associate at cause effective, where he has trained and coached on fund-raising and governance for the boards and staffs of hundreds of non-profits since two thousand six, for over thirty five years, he’s been helping non-profits, including starting up and leading many he’s at greg cause the organization is at cause effective and that cause effective dot or ge. Greg cohen, welcome back to studio. I’m so happy to be here. Thank you. Cool topic. You brought it up to me late last year and i love it because we haven’t focused on this board retreats, border treats this can be valuable if you do it correctly and it could be a disaster if you screw it up that’s, right? So let’s talk about doing it right first they got don’t do things, but but just a little motivation. What can we get out of these if if we do them correctly what’s going to happen for our board? Well, this really fouls well from erin’s comments about shaping. You’re bored with intentionality. This is show has prepared, you know i’m gonna it’s it just happens and it’s beautifully coincidence, yes. So there it was on the menu. Okay, thank you. Start interrupting. So what you can gain if you think about your board is forming a high performing team? A zahren said for many of the things that she talked about, there isn’t time within the typical board meeting, particularly for areas that require reflection like let’s. Look at if our mission is still relevant to the activities of the community that we’re responding to. Maybe you’ve added knew board people and you have members who haven’t really gotten to know each other, like on any team you want people to bond, you want them to have a shared conception of their purpose, and you wanna have some ways of operating together might be the agreement on that schedule, that board calendar for the year of how we’re going to conduct our business, and what do we want to accomplish relative to the needs of the organization? So the retreat is about taking more time to reflect without the daily pressures on those key areas of governance and on how the board should perform itself as a team. Take out the bigger picture all these bigger picture items that aaron was referring to. Absolutely being more strategic and less, you know, in the in the in the forest stuck, and i’m stuck in the woods, right? It can range from how has our community changed other new populations and needs? It could be what changes in our revenue mixed dewey anticipating that’s going to be on the minds of everybody with a new administration in washington. And how do we get ahead of the possibilities and plan in advance and planning in particular as a governance function is best done at a remove from the monthly board meeting where you have a lot to accomplish in the agenda? How do you like to do these offsite weekend? How long? Give us a little flavour for right? Well, so it all depends, of course, on how much you want to accomplish and the availability of of your board. Ideally, i would say offsite someplace nice, relaxing that supports the conversation and people can into relate comfortably and there’s room for breaking out in smaller groups weekends, because that gives you blocks of time and i think it’s hard to do retreat in less than half a day. And many retreats actually go a whole day. Some organisations are extraordinary and devote a saturday in a sunday to a retreat. That’s a little unusual, but i think the more you remove it from the day to day constant context, the more you’re going to encourage people to interact and think differently. Okay? She liked to see a weekend day, right? You’ll also avoid people calling into their office checking email, you know, i mean, they you know, yeah. There’s. More of those distractions. You can control the circumstance of the meeting. That air offsite, it’s. Just a wifi ofthe exact it, of course. Those other access, but okay. All right. So what you want fairly distraction free, right? I mean, this is important. This is important time. Okay? Of course. That’s also going to depend on budget you have to spend for this. Maybe a board members home. Have you seen that? Can that work? Yeah. First for a relatively small group that can work very nicely. Okay. If there’s place tio sit around and actually deliberate, you need something like a conference table set up, but home can work very nicely. First board on the smaller side. Okay, okay. Um this, uh, could have some value around orientation for new board members. How we hardly fit that in? Yeah, absolutely, from okay, a number of perspectives, usually during a regular board meeting, there isn’t time to set context for the items under discussion. A retreat allows senior staff and bored leaders to explain a little history to put an issue into into context for new board members so that they get a better map of the environment in which the non-profit is working. Secondly, it’s really important that board members get to know each other on a social basis and interact, particularly if they’re deliberating on hard issues. It’s really good if you’ve had the chance to talk to someone more informally, you know, a little bit more about their background, what they do about their family, personal time, that makes for a stronger team, and you want to build team building activities into a retreat to make sure particularly there’s integration of those new members into what might have been, you know, a pretty cohesive group beforehand. It’s hard for the newest person to break into a club where everybody seems to have special knowledge way don’t have to do ah, walking over hot, broken glass. I love that you do? Yeah, i’m talking about what is it like? It was drew people to our board. What am i doing wrong? No, but i mean there’s, no question, a cohesive team. And you want to have interpersonal relationships that go beyond the business that’s conducted in the two hour board meetings every however often month, quarter, whatever you want to get to know each other exactly. And that’s one way not everybody is very forward and offering their opinions to establish some safety in the room for a really meaningful discussion of an issue. If i don’t really know how i’m going to be received by the person across the table haven’t built up trust, i’m probably going to be a little inhibited, particularly as a new boardmember from from knowing that i can speak my mind. Yeah, comfort with comfort level with that. Is there any favorite exercise? You have that the around team building and he, uh, like you play a little game? Yeah, all the classic ice breakers that involve won a lot of interaction between the board members and to some revealing at revealing some. Aspect of someone’s personal life that one wouldn’t ordinarily discover in the board introduction. I cross dress, you know, friends. Exactly. Exactly. That could be something. Could be a great accomplishment. I want philip boardmember to know exactly. Okay. Alright. Eso bringing drawing people out of right there. Business. And what do you do for a living and having them seeing in their full personality? Not just there. Jacket and tie image at the table. Okay. Okay. Um, let’s. See what else? What else? What else could we could we do around these do in this? Well, so retreats offer an important opportunity to develop leadership among the board, and we think planning is really important. So i know when i was an executive erect the first time i did a retreat, i waited too long. And then i realized g i need someone to run this. And the week before, i called someone who was a facilitator and said, can you run my board retread on saturday? And he said, well, what do you want accomplish? And i said, well, that’s, what i’m hiring you for and i really i recognize how unfair that was now that i look back. Because with a good border treat, you think you you wantto builds a common idea of what you want to accomplish during the day. So we like to form a planning committee of board members and staff and then a sine preparation roles so that many of the board members, if not all, get a chance to lead a part of the discussion and ah, shared leadership. Yeah, exactly. And that models the kind of back and forth and deliberation that you want to teach your board meetings. So this is a chance in a plan fashion to say each of us can have a role in guiding the discussion among our peers. So, like you rotating facilitators, friends, well, it might be on topic. So you have each chair, the chair of finances going toe provide an overview of how we did last year in finance and what the challenges are coming up in this year and that might be heavily supported by a staff person. But the key thing is it’s a boardmember who’s articulating it and the message below the the direct messages each of us can master this you like to see a facilitator? I was ah, instead of the board chair running the retreat, you don’t want to see that. I’d like to see every member of the team be able to participate in a full way without having to do that facilitator role of kind of looking down in saying how’s, this whole group interaction going that’s very demanding. Okay, we want full participation of the executive director and the board chair in discussions and save them from the facilitation role. Okay, facilitator is an outsider. It could be i mean, sometimes for the staff person broke, you know? Could be yes, it could be a fourteen year old like me. Okay. Ah, of course we a cause effective love it when people hyre outside facilitators. But if you had it a skilled staff person but that person could play that role too. I usually for the team building. If i’m working with an organization that uses that in their program, i have a staff person coming and running exercise like the ones they run with their clients. For instance. I see. Okay, we’re going out for a break. Greg and i are going to keep talking about this year’s board retreat on. Ghost. Gonna ask him to talk a little about what cause effective. Does stay with us? Like what you’re hearing a non-profit radio tony’s got more on youtube, you’ll find clips from stand up comedy tv spots and exclusive interviews catch guests like seth gordon. Craig newmark, the founder of craigslist marquis of eco enterprises, charles best from donors choose dot org’s aria finger, do something that worked neo-sage levine from new york universities heimans center on philantech tony tweets to he finds the best content from the most knowledgeable, interesting people in and around non-profits to share on his stream. If you have valuable info, he wants to re tweet you during the show. You can join the conversation on twitter using hashtag non-profit radio twitter is an easy way to reach tony he’s at tony martignetti narasimhan t i g e n e t t i remember there’s a g before the end he hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a short monthly show devoted to getting over your fund-raising hartals just like non-profit radio, toni talks to leading thinkers, experts and cool people with great ideas. As one fan said, tony picks their brains and i don’t have to leave my office fund-raising fundamentals was recently dubbed the most helpful non-profit podcast you have ever heard. You can also join the conversation on facebook, where you can ask questions before or after the show. The guests were there, too. Get insider show alerts by email, tony tells you who’s on each week and always includes link so that you can contact guests directly. To sign up, visit the facebook page for tony martignetti dot com. Lively conversation. Top trans sounded life that’s, tony martignetti non-profit radio. And i am his niece, carmela. And i am his nephew, gino. And i am the doting uncle brillo head sometimes called tony, at least over the dinner table. Um all right, i want teo, have you explain what cause effective does greg as consultants and non-profit itself? Because it’s an outstanding organization, i refer people to you when they ask questions that they and they need help that that i can’t give, i refer them to cause effect of what you people doing over there? Great. So first of all, we have been around for thirty five years, as you say, we’re a non-profit but were organized like a consulting firm and that we have specific engagements with clients, and we work together to find a way to fund that our focus is primarily on helping groups learn how to be more effective fundraisers in the area of relationship based fund-raising so not so much grantspace ship from government or large foundations or large corporations, but more that one to one kind of fund-raising typically when on organization wants to start raising money from individual donors, and that hasn’t been their emphasis, because maybe they got most of their funding from government of foundations. Now they want to diversify, they didn’t recruit aboard for that purpose and the board is saying, whoa, that wasn’t in our contract that’s when we step in and starting from where each organization is paint the dance steps on the floor that lead them to becoming effective in reaching out and building a sense of community among perspective and other donors that’s the most common type of referral that i’ve sent to you is someone is basically asking, how do we get to the next level? We’re all event driven, and we want to have individual donors, how do we do it? I send them to cause effective great. The other area that relates particularly board retreats is that we think boards are the vanguard of that individual relationship based fund-raising and the best motor motivation for a boardmember to go out and fundraisers to be is to understand the needs of the community and the mission and be driven to raise money. So the group has the resource is to fulfill that mission in the fullest way. So to do that requires really connecting every boardmember to the conception of the potential for the organization to realize its mission if it found the resource is cool. Thank you. Talk to them that you you do. You only work in the greater new york city area were primarily focused on new york city region because our work involves a lot of coaching and being in place. We like to say we embed ourselves with a client. So were present at board meetings that staff meeting staff trainings and there’s. A lot of trust building. So the work has tended to be done best when we are local within the tri state area. Okay, i don’t know what to say for the rest of the country. There are there are we do go out and speak and share our methodology at national conferences. Okay. Everything from the junior league. Teo bi annual conference for social change. You also have an excellent newsletter that i get that julie levine, the executive director, puts out. So, you know, you can sign up for the newsletter. This is all you’ll find. Because if that door okay, exactly. All right, let’s, circle back to the border, treat staff roll what’s the staff role in supporting this. You mentioned they might. They might be facilitating or maybe not facility, but leading cem. Session more supporting the board members to do that to lead those sessions. So i think staff always in relation to board is providing the legwork and context to board members to carry out their governance work so it might be collecting data and might be helping the board members identify what are the most important issues to be discussing in a retreat. Now, particularly exactly the partnership between the executive director and the chair is is always key. But you know, the development director might work with the head of the fundraising committee to say, what is it that’s going to be most helpful to emphasize? To get the board members particularly jazz for fund-raising in the coming year or get him ready for the gala are whatever are the key challenges in each area of governance for the year in the appropriate staff person who provides support to the board members in those areas, i will say, generally speaking, most board retreats on ly include senior staff there. Ah, sometimes there’s a portion where there’s joint board staff as portion of a retreat but really, i believe boards need their own time, so and their own focus. Oh! I’m not in favor of bringing in a lot of staff to a country of their own retreats. Or they might come in for a session exactly on dh, support that somehow and then depart. Yeah, that shouldn’t be here, right to have staff come in and talk about successes in their programs, to give boardmember sze in a nice taste of mission and to get to know a key staff person better even bringing a client for that purpose. But they come, they do their piece, and then they leave. Okay, okay. If we do this on a weekend saturday or sunday, do you like to see a dinner afterwards? Should we be asking people hang around for dinner or are people more likely to just leave when the business is concluded and not stay for the dinner? I i’d like to pull the board because if you have a board that has young children, for instance, they’re the boardmember probably less eager to skip dinner with the family on a weekend. If you have a board that’s older, they may be willing to devote more time and it’s lovely to have to finish with wood dinner together that i said, check in and see what the majority of the board feels. Okay, okay? You have some ideas about things that we want toe stay away from things teo avoid in our in our retreat buy-in you don’t want people doing a lot of reporting when that stuff that they could be doing in a regular meeting, right? So that’s a tendency to say, alright, this, as i say, we want to bring people up to speed and be on the same page, so we’re going to say the same thing to all of them in the room, but what happens is that they sit as passive recipients of that information, so better as you say, provide a report and then figure out how to structure a discussion that that brings in the latest information that you want people to absorb but make them do a little reading and then use that information in deliberation during the the retreat, i will say there’s an exception, there’s a portion of it of a retreat where providing information is appropriate, which is if you’re training for a new skill. So aaron mentioned more you mentioned providing the ability to read financial statements or something for us it’s typically fund-raising techniques like doing a practice, ask for money or practicing an elevator speech where there’s a piece of training involved and we’re really conveying information that’s appropriate for retreat, but for bringing people up to date on the daily activities of the organization. Save that for report and use the time when you’re reporting for the bigger stargazing issues. Okay, you also want to be judicious about what you include so that you’re not packing too much into the day and nothing gets adequate time. Exactly so ah, common issue is we didn’t do strategic planning this year. We need to get the strategic planning process done when we have everybody together, because we’re not gonna have together again in a room for five hours for the rest of the year, so let’s do fund-raising governance, strategic planning and, oh, by the way, we’ve got a bunch of other governance things that we didn’t do, i’m going to put it all, and then people feel overwhelmed and they don’t take away the key lessons well and everything. He’s done sloppy then examine those air such big issues, any one of them could could be a five hour planning planning session. Exactly. Okay, so so you got a pair it down to just a couple. So everything gets the attention that that’s, right? And i think some key years, their touch on touch on mission, touch on fund-raising touch on how the board is functioning in its overall governance, and then you can pick some issues that are specific to the group to focus on, even have a guest speaker who relates to ah, the area of mission for part of it. And the thing is to keep it lively, have it very participatory. I like to say a successful treat is one where people are disappointed that the day has come to an end and they say, why don’t we do this more often? Cool. Let’s. Wrap it up. We just have, like, thirty seconds left. You like to see good food? Absolutely. And wine to have wine, not overload the end. Yeah, absolutely wanted to paint at the end to celebrate the success is no that’s cool. Yeah, yeah, but if you’re bringing piela people giving their time on the weekend, you want to reward them with a with a pleasurable experience. No booze at lunch. Great going, senior associate itcause effective. You’ll find him at greg cause and again, the organization is cause effective and also at cause effective dot org’s. Thanks very much, greg. My pleasure. Good to have you back next week. Digital inclusion furthers your impact and your annual grants plan it’s with diane leonard. If you missed any part of today’s show, i beseech you, find it on tony martignetti dot com. We’re sponsored by pursuant online tools for small and midsize non-profits data driven and technology enabled and by we be spelling supercool spelling bee fundraisers. We b e spelling dot com. A creative producer is claire meyerhoff. Sam liebowitz is the line producer. Gavin dollars are am and fm outreach director shows social media is by susan chavez, and this music is by scott stein of brooklyn. Thank you for that, scotty. Be with me next week for non-profit radio. Big non-profit ideas for the other ninety five percent go out and the green. What’s not to love about non-profit radio tony gets the best guests check this out from seth godin this’s the first revolution since tv nineteen fifty and henry ford nineteen twenty it’s the revolution of our lifetime here’s a smart, simple idea from craigslist founder craig newmark insights orn presentation or anything? People don’t really need the fancy stuff they need something which is simple and fast. When’s the best time to post on facebook facebook’s andrew noise nose at traffic is at an all time hyre on nine a, m or p m so that’s, when you should be posting your most meaningful post here’s aria finger ceo of do something dot or ge young people are not going to be involved in social change if it’s boring and they don’t see the impact of what they’re doing. So you got to make it fun and applicable to these young people look so otherwise a fifteen and sixteen year old they have better things to do if they have xbox, they have tv, they have their cell phones me dar is the founder of idealist took two or three years for foundation staff to sort of dane toe add an email address their card, it was like it was phone. This email thing is fired-up that’s, why should i give it away? 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Nonprofit Radio for December 2, 2016: Find Fantastic Volunteers & Board Unity Or Dissent

Big Nonprofit Ideas for the Other 95%

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Liza Dyer, Gina Roberti, & Taryn Kearns: Find Fantastic Volunteers

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(L to R) Liza Dyer, Gina Roberti, & Taryn Kearns at 16NTC

Who is your ideal volunteer and what are your best strategies to find them? Our panel shares online and offline tips, including lots of resources. From the Nonprofit Technology Conference they’re Liza Dyer from Multnomah County Library, with Gina Roberti and Taryn Kearns from Reading Partners.

 

 

 

Gene Takagi: Board Unity Or Dissent

Should “shut up” be part of your board meetings? Gene Takagi, our legal contributor and principal of the Nonprofit & Exempt Organizations law group (NEO), returns to weigh the pros and cons of dissent on your board vs. speaking with a singe voice. (Originally aired on 12/5/14).

 

 


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Hello and welcome to tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent. I’m your aptly named host. We have a listener of the week. Urban stead. They messaged me. Caught your radio show today we’re a small non-profit in philadelphia. Found your show absolutely relevant and helpful. Absolutely relevant. Unhelpful. Not just relevant. Unhelpful. Absolutely. Thank you very much. They do urban farming with at risk youth in philadelphia, which i love that’s where i went to law school. Temple, temple university law school. Now the beasley school like the old, like that old show with mrs beasley the rag doll on was that a family affair with brian keith and mr french anyway? Ah, urban st they’re at urban stead and urban stead dot or ge? Thank so much, herb instead. So glad that you found non-profit radio and that it helps your work. What work? Congratulations on being our listener of the week. Urban stead. Oh, i’m glad you’re with me. I’d be thrown into pica if you forced down my throat. The idea that you missed today’s show find fantastic volunteers who’s, your ideal volunteer. And what do your best strategy is? To find them, our panel shares online and offline tips, including lots of resource, is from the non-profit technology conference there lies a dyer from multnomah county library with gina roberti and taryn kearns from reading partners very literate group also bored unity or descent should shut up. Be part of your board meetings. Jean takagi are legal goal legal contributor and principal of the non-profit and exempt organizations. Law group returns to weigh the pros and cons of dissent on your board versus speaking with a single voice not originally aired on december fifth. Twenty fourteen on tony’s take to your trump challenge. We’re sponsored by pursuing full service fund-raising data driven and technology enabled, you’ll raise more money pursuant dot com and by we be spelling supercool spelling bee fundraisers we be spelling dot com here is find fantastic volunteers from auntie si. Welcome to tony martignetti non-profit radio coverage of sixteen ntc the non-profit technology conference in san jose, california. This is also part of ntc conversations. We’re in the convention center in san jose. Naturally, where else? Where else would we be? And my guests? Yeah, session topic is fantastic volunteers and where to find them we’re going to meet the guests very shortly. First, have to do a shout out for the swag item for this interview, which is a very hot item appreciated by all three women on the panel. It’s ah, it’s, a red box it’s, a red box, one night rental only liza holds her movies longer than i’m a night, so this is no value to her. But gina and taryn love it, and it is from unleashed unleashed technologies. Red box promo code. One night, we added to the swag pile. And don’t walk away with it, ladies, alright, let’s, meet our guests. Liza dyer is first of all, she has the professional designation cv a certified in volunteer administration. She’s, a program coordinator for volunteers services at the multnomah county library and multnomah county, encompasses portland, oregon. And it’s, oregon not oregon. There’s no e at the end of oregon, i’ve learned that many times. Gina roberti is community engagement manager at reading partners. And taryn kearns is the americorps volunteer coordinator at reading partners. And i started closest to me. So liza is closest to me. And then it’s gina and then taran they’re topic is yes, the fantastic volunteers and where to find them. Let’s, talk down the end there, taryn. What is it that you ladies field non-profits or not getting maybe quite right with volunteers. Gino was in with the face is coming. What you got stuff i want you look it’s. Tough looking issues. You really like the question? Okay, what is it? Well, i’m sorry i directed for tarrant, but i’ll give you the follow-up if she doesn’t, she doesn’t lackluster job at it. Then you can you khun ad on? What do you mean she will do great. Karin, what are we not getting right about volunteers? I think there’s a couple things that we’re not getting quite right volunteers. Perhaps one is retention a lot of non-profits struggle with retaining volunteers, long term reading partners, we retain roughly thirty percent of our volunteers year to year doesn’t seem like a lot of volunteers. We do retain our amazing, but we’d still need to constantly invent new strategies to keep those volunteers engaged, excited and coming back for more to serve our population. You’re retaining thirty means you’re losing seventy percent of your volunteers each year. True? Yeah. That’s. The same as donorsearch a tous ticks no non-profits lose seventy percent of their donors each year. All right, gina, how did she do anything great? If anything, you’d like to add teo terrans assessment of what? We’re not getting quite right. Well, she did great. Okay, i actually think attention. So retention one problem a problem. I actually think we’re really fortunate reading partners where we have dedicated staff to focus on volunteermatch judgment. And i don’t think all non-profits have the capacity to have paid staff. So i feel like that’s you need people who are focused on volunteers and engaging them, appreciating them and developing the program. So i feel fortunate reading partners, but i know that’s not everywhere, and so i feel like that’s what we’re getting wrong in the nonprofit world do we have strategies to help people who aren’t devoted to volunteer management but have other responsibilities as well? We have some ideas for them. You came to the right place, we will have some okay way have twenty five years together, so okay, we do have some ideas, okay? Liza, anything you’d like to add? Yes, oh, something that really leads into a retention is that a lot of non-profits don’t know what they’re looking for in a volunteer, so they don’t know who they are actually trying to attract before they want to retain them. So they go out and they say, yeah, well, take anybody if you believe in our mission will take you, but you don’t really focus on what they’re skillsets is what their knowledge, their background, their availability. And so once you can do that and figure out who your ideal volunteers are, then you can work to engage them and retain. Them for the long term. But it starts with that first relationship. Excellent lead in let’s. Begin there. How how do we identify who the ideal volunteer is? Yeah, perfect. So something that you can do is create a volunteer persona and figure out who? Just like, when you do marketing personas or daughter personas, you can figure out what are the specific skills that i’m looking for and all of that khun lead into a position description. But you also need to think about. So if i am recruiting somebody who can teach computer classes, who are they? Where are they currently at? What is their availability like? So in portland, we have ah, few tech companies, not as money is down here in silicon valley, but we have a few and so, you know, do they have daytime availability? Maybe if they have a corporate responsibility program, they can come and and volunteer during their work time. But if not, well, then you kind of have to taylor, you’re programming maybe have your computer classes at days and times when volunteers are available. Okay, what should we be thinking about? A cz we build these personas? What attributes? Yeah, so you want to think about not just their knowledge and their skills, but also their beliefs or their values? Because if somebody doesn’t have alignment in terms of your organization, then you might not be a good match. So on the one hand, if i am recruiting a bunch of volunteers to stuff envelopes doesn’t matter that they believe in army mittens, maybe, maybe not. If i’m recruiting somebody to teach classes like, for example, citizenship classes at multnomah county library, i’m gonna want somebody who believes in the things that we do and making sure that they have a welcoming personality that can make sure that people feel welcome and also that they believe in the concept of intellectual freedom so people can come in, use the library. We’re not judging them. We’re not censoring anything. We believe people should have free access to information. You know, if somebody doesn’t believe that we’re not a good fit for that. Gina, are there other attributes we variables we can describe to our volunteermatch personas? I think liza covered a lot of really well, well, the age wouldn’t talk about age. I mean, yeah. Yeah. Well, i think it just varies per per volunteer opportunities like reading partners. We have one type of volunteer that we look for. So and for us, it’s fourteen, to retired is the age range which brought age, so we have a bigger audience that we can recruit for. But we also we have a volunteer opportunities monday through thursday between nine and five. So what liza was saying is, here in silicon valley, it works for us because there’s a lot of companies and they have huge corporate social responsibility departments who helped, you know, connect us to the companies, but, you know, oftentimes we’ll find high schoolers there over programmed and, you know, they’re only available between three and five or people who don’t have the same corporate culture of volunteerism they want to do evenings and weekends, and that doesn’t necessarily fit for reading part doesn’t work for you. Yeah. Okay. Okay. Other strategies for finding the ideal volunteer. Taryn besides the user, the volunteer persona. Did you talk about others in your your in your own? Do you programmed yet? Yes, you did. Okay. Ten. Thirty? Yeah. Were there other ideas? Are we exhausted that that part of it? No. I think that there’s so much to talk about a sfar strategies go if you want to get into that and, you know, separate from identifying the ideal volunteer. Okay, great. So based on each type of volunteer that you’re looking for, you need to really assess the community as faras. What kind of resource is either online or actually in person are around you, it’s helpful to be so aware of what schools are around? Maybe if any clubs meet at local coffee shops during the day. So as you get that information and create either a visual layout or just have it in your mind, you can start to target those locations for either long term volunteer opportunities or short term and fill those needs match those volunteers are available at certain times and have different interests with the needs of your organization. So what we’re gonna do? We’re gonna go into the coffee shop and start talking up reading partners and whatever organization is that they may be a strategy for the coffee shop. What if there’s a no solicitation sign on the door? Well, we’ll probably have to obey by that sign, but most places you feel like you go into a place and it’s a gut feeling that you get if they’re open. Teo connecting community members with local opportunity. Right, you’re tuned to non-profit radio. Tony martignetti also hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a quick ten minute burst of fund-raising insights, published once a month. Tony’s guests are expert in crowdfunding, mobile giving event fund-raising direct mail and donor cultivation. Really, all the fund-raising issues that make you wonder, am i doing this right? Is there a better way there is? Find the fund-raising fundamentals archive it. Tony martignetti dot com that’s marketmesuite n e t t i remember there’s, a g before the end, thousands of listeners have subscribed on itunes. You can also learn maura, the chronicle website philanthropy dot com fund-raising fundamentals the better way. Dahna other strategies? Anybody i don’t necessarily have to pick on you. You want to raise your hands? Anybody guidelines? Yeah. Another thing that you can do is you can survey your staff and find out what our who have been the most successful volunteers in the past. And so, if you say, pick your top ten percent that you would say, i want these people and i want to clone them, and i want to have volunteers at that level on lee, what is it about them? So is that their age? Are they retired? Are they high school students? So they have a lot of technical knowhow. Or is it somebody who has, you know, they are willing to just do what needs to get done? Like if you have a clerical volunteered, you don’t need somebody to go above and beyond necessarily. You just need them to be reliable, dependable and get the work done. So who are the volunteers who have been the most successful? And then you can use that to create your ideal volunteer. And then you, khun specifically target your recruitment for that type of person. And plus you this ideal volunteer that you want to clone? How do we find her? Yeah, you know, who does she know? How could she connect us to people like her? Absolutely right. Okay, okay. Excellent. We got other before we go online or not, i know you have online strategies to we’re not there yet. Other offline in real time. Face-to-face strategies for recruitment. These are excellent. I’d like to build upon that point you just made about how can you talk to someone that’s? Your perhaps ideal volunteer, maybe sametz already volunteering for you and get that person to talk to their friends about opportunities. Peer-to-peer volunteer recruitment is one of the most successful strategies because if you haven’t in, you know sametz already volunteering for going elearning organization and they can vouch for you going to tell you how awesome it is. You know, exactly when i’m teaching kids and their learning and it’s great, you’re much more likely to want to even just try it out and see if it’s a right fit for you, right? Yeah. And i think that using people’s personal networks leveraging those to create further connections is so useful. Excellent works for reading partners is that you get a lot of of your volunteers through testing volunteers with public latto personally. Okay. Anything else we should talk about? Offline. Real world? Yeah. It’s something that i saw it actually in a cafe in nashville, tennessee was a table number sign. You know, you place your order and you get a table number sign has we’re number the restaurant. It was in a restaurant, okay? Restaurant. And so i get my table number and it’s two or whatever and the rest of it is actually a kind of restaurant barbecue, you know, it was like it was like a healthy, you know, like begin. Yeah, s o they have those in tennessee as well. Although it was one of the one you were at the world. I was at the one and only you have it and you were at it. And so i get my numbers are in, and it has the number. But it also has a brochure about a dog rescue non-profit and it was specifically on the back of the tent, the number ten, it was. No, it was it was, you know, sticking up out of ah, like a metal holder and so on. Both sides that had information about volunteering a great partnership. Absolutely. Okay. Have any of you done that successfully with local businesses where they’ll they’ll basically let you have your solicitation materials? No, but like restaurant did mention that to us. And that is on my list of things that we will do next here in silicon valley. You got some places in mind? Yes. Okay. Okay. Next interview. I’ll update you. Okay? You’re presuming you’re gonna be back. Don’t don’t be presumptions will determine that in a couple minutes. Okay, uh, that’s. Excellent. You got ladies. You’re full of ideas. Anything else off line? I don’t mind if we talk more offline before we go online. Nothing else, really world. I think one more thing is another in person. Strategy is inserting yourself the organization into local community events. Say the community center is having a resource fair for non-profits maybe homeowners association or any other business to come and have a free table. Talk about what they do. Connect people that air interested from the community that’s a wonderful way. And often you, khun basically get a free space to just either recruit volunteers or spread organizational visibility. Once you create a presence for yourself and you start going to these types of events and meeting the same people over and over, they’ll say, ok, actually remember seeing this logo. I remember seeing your face, you’re here, and i like it, right, right on dh, there are community organizations, like maybe a chamber of commerce or something, exactly, uh, yeah, okay, karen, i don’t know if you know, gina agrees with very much of what you say, a lot of nodding, i say they work very closely together, we dio, she approves of everything i don’t you don’t not when she speaks, though, so you’re very disapproving of mentally, not idea, so you are okay, we believe you. Okay, okay. Okay, so let’s go online. Who wants to start? Gina, once you start, do you in the middle? Some online strategies you have for recruiting volunteers? Awesome. Fantastic volunteers. Yes. That’s a very good question. So i would say speaking for us at reading partners, we have actually always had our typical social media pieces of facebook, right? And this year our specific region has utilized twitter more. Andi, i think we honestly we have just skim the services to what we can do with our online recruitment on we definitely pay for facebook ads and things of that nature on dh has been extremely helpful. But it’s working it’s working. But you know what the problem is with that is that you need more money in order to make that happen. So it took a while to get some movement on. As soon as we got movement, we realized our budget is depleting. We had to go for the second movement. And now it’s like, what is it going to look like to continue that the ads and things of that nature. Okay, so so you were spending more than fifteen or twenty dollars? Yeah. Yeah, you’re okay. And what does that look like? Way have fourteen regions and we all need ads and our eight regions. And what does that look like for marketing budget? Ok, sorry, so facebook ads, but they’ve been valuable. You most definitely paid off. Yeah, yeah, liza, how about you and multnomah public? Yeah, so we utilise all our social channels as well. So facebook, twitter, instagram also flicker. We post photos there as well, and something that some of our volunteers participating is called a m c l hel p so m c l multnomah county library. Hel p is a selfie that you take while you’re helping or volunteering, right? So, yeah, so we every year we have a summer reading program and to encourage kids to read all year long. And we have eight hundred volunteers close to eight hundred volunteers for that program, ninety percent of which are under the age of eighteen years old, so ninety percent are under eighteen. Yeah, and those are our volunteers. That’s. You know the participants. We have over one hundred ten thousand participants just for the summer reading program. So we were looking for a way to engage our summer reading volunteers. Many of whom have smartphones and want to take selfies, and so we encourage them. Hey, take a selfie while you were at the library hashtag it this or, you know, put it on instagram and show your friends what you’re doing this summer, and so that could be a way to recruit volunteers and get them to you show their their other friends what they’re doing for the summer. What are we doing in the channels in these facebook ads or instagram? Whatever to advertise the the volunteer possibilities, what we what we saying? What are we showing, etcetera? A great regular facebook campaign reading partners, which each week we have a feature called thank you tutor tuesday we feature a picture of the tutoring question and the student they work with if both have photo permission don’t use real names in many instances, but it gives a glimpse into either of them working together or them doing something fun together. Maybe during a spirit week with cem, funny props of what it looks like for them to be volunteers, and also matched that with a quote from them about their volunteer experience that lets them speak from their own perspective and give people that do follow us on social media is chance to say okay, maybe i could do this and work with a student that looks super happy and keep with their tutor. Right? Must be other stuff we could talk about online before we before we go to the next topic. What else? Yes. Oh, at melanoma counting library. We have a monthly volunteers spotlight, which is not a new thing. Many organizations have monthly voluntary spotlights to showcase what their volunteers were doing, and what that is is it doubles as both a recognition tool and a recruitment tool. Because you are recognizing the volunteer by saying, hey, you are so great that we want to talk about you and we want to post you know, this blogger on on our website, and then we share it on our social media channels, but also when other people see that they see oh, that’s, what a volunteer does who you know is teaching a citizenship class or is delivering books toe homebound patrons. I’m interested in that not just learning about somebody else doing that, but maybe i can do that, too. And so it doubles. Is recognition and recruitment excellent, excellent. All right, i like, uh, thank a tutor tuesday. Gotomeeting every partners your own hashtag was that your idea? I think it was a collective decision. Okay, i like i like a little rations. So on this show, i ii send live listener love because show street live, i have podcast pleasantries for the podcast listeners. I’ve affiliate affections for the am and fm station listeners, you know, so i do tony’s take, too. I’m over the moon with, as listeners of the show will know, with a liberation. Okay, uh, well, should we go? There we go offline. Anything else? What? I got online on the networks go online network. So good. I want to say, i don’t know if we even mention this, but we definitely use that reading partners, you know? Volunteermatch and, you know, volunteermatch croup, mint websites get amount of our two shot out. Some of the ones that you use a helpful idea. Why am i drawing a blank? So we definitely is craigslist volunteermatch is an idealist, idealist, idealist. We’ve done volunteer center, which is more local to the francisco bay area, but we’re on many and all, especially more local, more local, you know, centered silicon valley pages. Okay, that’s been a huge help over those who know where to go or choose to go to those kinds of pages for volunteer opportunities right way, use volunteermatch and also hands on greater portland, which is part of the hands on network through points of light and so hands on greater portland is more focused on the portland metro area. Volunteermatch of course, you can search through, you know, different areas, but is more national. And so both are great because with volunteermatch if you get people who moved to portland, we have a lot of people moving to portland, then they already know about volunteermatch from their past community, and so they just switched to portland, and so we find a lot of people who moved to the area are looking through volunteermatch postings and finding us, and even if they’re not interested in the specific position that we’re recruiting for, they will then be drawn to our website, find something else, apply and then become a volunteer. Yeah, you know, i want to mention one more that is it’s probably giving us some success because it’s fairly new it’s next door and for when you’re trying to engage the community when a a current volunteer for us, lives in the community in which we’re serving and they post about it it’s that peer-to-peer but of a larger network of community members that maybe we’d never even touched, which has been a really cool thing to try out. It’s cool, it’s cool. What next? Next door next door? Yeah. Okay. All right. Go. Another one that i haven’t used for recruitment yet, but i have scene people who are seeking volunteer. Opportunities uses read it. So i have a google search alert for anything mentioning volunteermatch portland, oregon and it’s just a way to be aware of what’s going on in the area and sew something will come up and somebody will say post on reddit for the portland read it general think gina likes your ideas about to put it in her notes way steal the best ideas, okay? And and so they you know, they’ll post hey, i’m looking for a volunteer position where can i go? And then people talk about hey, you should try the oregon food bank. You should try free geek, which refurbishes, you know, older computers and gets him into the hands of people who need them. And so those air probably the two that i see most often is is the oregon food bank and freaky, but then other ones will say, oh, well, i’m really wanting to volunteer at an environmental organisations so somebody might recommend friends of trees or something like that, so yeah, and that’s another thing is that with oregon food bank, you can. I’ve personally volunteered there, so i’m a huge fan. I had a birthday party there. I had a fallen bir birthday where i volunteered and then ones on the other side, i think of the first has to be mine, to be funny calling peer-to-peer and so, yeah, so volunteering at the oregon food bank, posting a healthy on twitter and instagram, and then we went to a place called oregon public house, which is a non-profit pub in portland and had beer eso with any of those aiken then go online and say, hey, have you tried oregon food bank? Because they’re great and here’s, why? All right, let’s, just move. Teo some of the partnerships, i think my voice just broke moved too. But thirteen years old. But partnerships you talked about finding and cultivating partnerships. Now we just touched on his very lightly. We’re talking about the possibility of what i mentioned chambers of commerce when you were talking about local organizations. Is there more we can say about finding and cultivating these partnerships? To find volunteers who wants to go wants to volunteer to talk about partnership volunteering opportunities? I can certainly speak briefly more gina’s area of expertise. She’s, right? I shouldn’t say anything quite the experience cultivating partnerships, but it’s important, teo follow-up i don’t know if you need to call it a strict list of partnership planning steps, but haven’t idea of first what you can offer or what your strengths are as an organization, then see what that potential partner can also offer you it’s making sure the relationship is mutually beneficial. If you want to move forward with more of a formal agreement in the future, make sure both parties are really going to get what they want out of it and along the way, sorry, go what types of organizations are we talking about? You have some examples? Yeah, we have one of our strongest partnerships within the silicon valley region of reading partners is with the department at san jose state university here, locally it’s child in the adolescent development and their students who go through several different classes learning about various stages of child development, and they come to us. We have a program tailored to their needs as far as a service learning requirement, and their program it’s little bits is actually tailored to our curriculum and tutoring so local college you could look at college university another example of successful partnership. Organization? Yeah, new partnership we have just going on is with actually a food truck collective that’s all over the basement. Portland. I know, right? Okay. Great terminology around trucks, which you’ve gotten since i was there, but a cluster. What was it? A pod? A pod, right. That’s right apart? Yes, i heard that. It’s a cluster of trucks. You don’t call it a cluster or collection? You call it a pod, but their carts there lorts their carts, not truck that’s, right? That’s why i’m getting that wrong to not trucks the cards, but you would never say i’m going to the part of cards. You would just say i’m goingto just like on the pot. I mean, you might say that, but i wouldn’t wait. Don’t have carts here in silicon valley. Well, their truck’s, but they call them courts, owe their trucks. You put your right thumb and there’s a lot of a lot of times. They’re trailers that really there that you can’t drive them. They just have to hitch onto something. But either way, they’re called the coal carts. I’m going to the cards or the pod, but not the part of cards. Not say that you would be laughed out of portland. Okay, um, we gotta wrap this up in a few. Actually, this one fast. All right. Well, guy’s got about another minute or so let’s focus on the partnerships. What was the one you were just mentioned? The new one you were starting at? It’s called off the grid. Food trucks and group. Yeah, they have a very important emphasis on community in their markets. So we’re able to get an in with one of their markets in san jose. And we’re gonna have a regular appearance at there sunday. Food truck gathering its great. Let me turn the liza. You have any, uh, successful partnership type organisations? Yeah. So, atmel, uma county library. We don’t have too many formal partnerships in terms of volunteer, but we do reach out to our there’s, a local cohort cohort of library students from emporia university. And so they meet here in portland. And so we can send information about different volunteermatch positions that we have for them, and then they can come and get engaged. There’s also? Ah. Library media specialist program. I believe at portland community college. And so we can easily reach out to that college. Okay, so look, a civic organizations is tearing. You were saying like minded organizations where there are potential volunteers. All right, you’re gonna wrap it up. There are ladies cloudgood some excellent unison. Amazing, remarkable panel. Okay, liza dire. I have to turn. I know should with multnomah county library and know that m c l but she’s a cva so divided volunteered ministrations and the program coordinator for volunteers served asses and next to her in the middle is gina roberti, community engagement manager at reading partners and taryn kearns americorps volunteer coordinator also at reading partners. Ladies, thank you very much. Thank you. Thank you. Excellent. Lots of ideas. That’s a good resource is do i love the tools? Durney martignetti non-profit radio coverage of ntc sixteen the sixteen. Ninety cf courses the hashtag but it all stands for non-profit technology conference in twenty sixteen at the san jose convention center thank you so much for being with us board unity or dissent coming up first pursuant fund-raising like a boss that’s therefore part webinar siri’s starting in january if you like to bake, you could fund-raising like a cake, boss. Your master discovery questions major gift solicitations, prospecting and prioritising and getting your board to fundraise oh, that’s, critical board fund-raising you can’t make all four sessions, no problem, they have you covered. You’ll get the recordings info is at pursuant dot com slash training slash webinar and again it’s called fund-raising like a boss, we’ll be spelling spelling bees for fund-raising are you kicking off millennial engagement in our new year twenty seventeen do it with stand up comedy, live music, dancing and raising money and spelling. Check out the video at we b e spelling dot com now tony steak too. First, i did your trump challenge video. Now this week i have your trump challenge reduction director’s cut and the director’s cut you will find that toluca, the jack russell terrier and i have a challenge for you at your end going forward based on what tallulah and i believe might be in store under a trump presidency to lula has very good insight wait and that’s why i enlarged her part in the reduction director’s cut version both videos, the original and the director’s cut or at toni martignetti dot com and that’s tony’s take two here is jeanne takagi with board unity or descent. Jean takagi. You’re out there, right? I am, honey, i know you are. You’re the managing attorney of neo, the non-profit and exempt organizations law group in san francisco, that’s still true, right? Absolutely. And fire yourself, all right, and you also still edit the popular non-profit low block dot com, and on twitter, you’re at g tak gt a k right, all correct, okay, just like the check. Double check the biographical information every every once in a while. And plus, being an attorney, i don’t like to ask questions that i don’t know the answer to, so i knew that was all correct. All right, gene, we’re talking about unity and dissent on your board this arose from, although we’re not going to nit pick the details of this, but this arose from a university of virginia proposal that that board members silence their descent and there was a little bit shocking for some people to read in the paper when they read about ebba talking about so sad, discouraging or actually prohibiting dissenting board members from publicly expressing their view. And that was just a proposed policy that somehow got released to the public, and some people were very, very upset about it thinking of it a censorship um and that caused them once, you know, the public was made aware of it. There was all sorts of articles in the washington post and other newspapers about it, and they rescinded that part of the proposal, but they kind of added a more common governance spot after about well, you can talk about your descent publicly, we won’t. We won’t chill that from happening, but once a decision is reached by the board. The board members each have a responsibility to ensure that the board’s actions and decisions are successfully implemented. So they really downgraded their initial thought. But it was a a source of a lot of controversy at the time. And i think it’s a really interesting subject. Yeah, i love that. Some dissenter released to the public, the non dissenting policy hyre and that there that’s interesting at virginia. I just this is just a small detail, but they call their board the board of visitors. I thought that was interesting. Hey, i i i do it. Well, i don’t know what the historical artifact of that is, but it is their governing body. Yes. This’ll all go back to the days of this is from thomas jefferson, i think is the founder of via university that’s a little bit ironic and some people’s mind about, right? You know, quenching public dissent? Yeah, this statesmen who spoke out of, um and they’re doing just the opposite. But askew said it turns out they’re not doing it, that that part of the proposal was was killed. There is, in fact, value in diversity and dissent. On aboard, right? Yeah, absolutely way need tohave open discussion. And in a lot of governance, experts will say having a culture that encourages open dissent is actually one of the most important indicators of bored effectiveness, the opposite being, you know, usually a culture of group think and rubber stamping one person’s decision and all just sort of reinforcing, you know, the first point of view that comes up rather than actively debating and thinking about, you know, critically thinking about what would be the best decision of the board amongst all of the possibilities. So so every board vote should not be one hundred percent in a unanimous in fact, it’s you’re saying it’s a good sign if there’s there is disagreement. Yeah, but, you know, from from time to time and that’s, you know, a pet peeve of mine and many other lawyers that work with non-profit boards to see by-laws that say board actions will only be taking taken if there is a unanimous vote in favor of aboard actions. That’s really just chills. You know, the board from discussing, you know, individual boardmember from discussing their dissenting opinions. That’s part of some by-laws of some organizations that has to be a one hundred percent vote. Yeah, after my gosh, she is an uncommon to find consensus. A xero required vote, teo get bored. Action. Well, but consensus could be an easy majority or two thirds or something, but but you see it often that it’s one hundred percent unanimous requirement. Yeah. It’s not uncommon. I wouldn’t. I would i would say, you know, it’s, not the majority of by-laws permit that, but certainly i’ve seen several that that require one hundred percent consensus vote in order to take aboard action, and that is to promote their culture. What they feel like is a culture, a beauty. Mmm. All right, there are ways of dealing with the descent in a in a board discussion on dh valuing the honesty and the openness and the diversity if you just if you just manage and facilitate the conversation yeah, you know, you’re absolutely right. And i think it takes a really skilled chair of the board or whoever is the presiding officer at the board meetings to really encourage that. That dissent without letting it, you know, devolved into infighting and ah, and, uh, a culture where nobody wants to be there, and everybody is apprehensive about showing up at the next board meeting because there is that culture of stress and tension and disagreement. So it is a bit of a balancing act, and i think it actually like many, many things take some exercise. The effort, teo, create that culture of open dissent where, you know, people can descent. This takes place in families too, doesn’t it? Tony, especially in italian cultures, open dissent and at the dinner table, but always mine afterwards. Yeah, i went after the thanksgiving dinner at my cousin’s house. When, when i was walking down the sidewalk in getting into the car to drive home, i realized how quiet it was. I felt like i had been in a springsteen concert for, like, four hours. And then i was back at home and my ears were almost ringing. Yes. So there’s a healthy descent at least among my cacophonous family. Yeah, for sure and my part of the family. And i have ah, through marriage, some italian family as well. And yes, it is this healthy dissenting atmosphere, but it’s very vibrant it’s encouraging of discussion. Um and at the end of the day, they can move forward. So, you know, creating that culture is not necessarily the easiest thing, especially for non-profit board, who may not meet so often like the way family gets to meet andi, everything gets remedy, you know, the next time they have dinner, but when you meet, like once every other month or once every quarter on and that’s, the only time you see these people, you may be a little hesitant about, you know, starting a fight by by presenting a dissenting views. So i think it takes practice. And, you know, one way you might practise is and there’s some dangers to this as well. But in short, formal, just say creating a doubles advocate for a particular issues, you know, in a particular issue, maybe where the board all sees the thing, you know, in the same light and would all vote unanimously in favor of it. Maybe at that time assigning one person to just raise issues and take the other part and encouraging discussion to see what happens. And you may end up with still the same opinion, but ah aboard that’s learned to discuss things a little bit more. Vigorously and critically look att issues and weigh conflicting viewpoints. There’s a policy governance model from interestingly, from a married couple, the carvers that has some very good ideas for howto manage this whole process and maintain good governance. Yeah, and they’re they’re aspects of the carver policy governance model that i really like and and it is a model that encourages discussion, even passionate disagreement, i think they say to rip represent the diversity on the board, hopefully the diversity in all kinds of ways, on the board, with different perspectives in different ways of looking at things. But i think part of the model says is once you’ve made a vote, you know whether it’s a unanimous vote or if it’s a five for a slim majority vote and that’s enough to take board action, the ceo and the staff have got to treat it the same way. It’s a board decision in favor of going a certain direction and that’s what needs to be implemented. And so the carver model goes on to say, you know, if a boardmember two cents, you know, with that, well, you should absolutely record that descent. So in a five, four vote, you’ll record those who have presented their dissenting opinions, not necessarily by name. However, if they don’t want their name to be to be entered into there, if they’re minutes or public, they may feel that that might chill future board discussion if they’re not in the majority. So, you know, it could just indicate that there was a five four vote and anybody who wants to be on record as dissenting should have their name recorded otherwise, maybe not, but if if the if you do disagree with it and you want to go out and publicly say it, we don’t chill that process, you let them say that, but they’ve got to balance that with a duty of confidentiality, so they have to make sure that they’re not releasing confidential information out there. They have to be careful of not chilling board participation in future discussions. So if they go, you know, john smith disagreed with me, and he came up with all sorts of terrible arguments in favor of that. Well, that’s not going to be a healthy way to descend, you know, naming out individual board members who disagreed with you and, you know, taking down their argument without the chance for them to present the side. And then i think what’s important about the carver model. The balance is that if a boardmember disagrees, they should go on to say, on the record, whoever they’re speaking out to in the public, that the process used by the board with proper so they disagreed, but they were in the minority. But the process used was proper to get all those things out there and that hopefully we’ll create a good culture of open dissent and ability to expect dissenting views in public without harming the organization. All right, there was a lot in there that this is getting into the details. Very interesting of of good governance, right? I mean, a lot of times we talk about good governance and it stops with well, you should have a conflict of interest policy. You have a whistle blower policy document retention. But this is getting into the process of board meetings that create good governance and proper oversight. Yeah. And you know, onboarding typically take actions that board meeting. So how boardmember things air run? How their chairs, what type of discussions you choose toe have. Board meetings when in the meeting do you take your, you know, place your most important discussions? Maybe it shouldn’t be approving the board minutes right at the front where everybody, you know has the energy to vigorously discuss important issues. Maybe that gets put in the back. So prioritizing what you’re goingto, you know, discussed at the board meetings and creating that culture of open descent and possibly allowing everybody toe argue different points beforehand, circulating that in the board agenda and sort of meeting prep materials would be a very good and healthy way to get bored to be able to discuss the most important things to the organization because boards are ultimately in charge of the organization. You mentioned the agenda, and this ah, this carver policy governance model, which, by the way, you’ll find it. Carver governance dot com has something to say about the agenda who should be creating the board agenda because that could that could be a source of of dissension also is what belongs on our agenda for the month or whatever. For the for the meeting. Yeah, that’s, that’s absolutely true. I don’t actually, i’m not familiar with how, how carver’s model treats who will create the what’s? What typically done is is bored chairs. After conferring with the executive, the executive director’s, ceo of the organization developed the agenda. But i think knowing what i do about policy governance, it is openly encourage other board members to chime in as the chair developed the agenda. Ah, figure out what topics are most important to the organization and figuring out at that point how to proceed with finalizing the agenda and the meeting materials beforehand on dh that’s, very consistent with what carver recommends in there in there model, which is that the board developed its agenda. Not that the ceo create the agenda for the board. Yeah. You know, that’s, uh, i don’t wantto go too far off, but that’s sort of the problem with when the board acts by written consent because whoever drafts that that consent and circulates it is possibly planted just one point of view and argued only one side of it. And that can be very persuasive. And nobody has had a chance to look at the other side. So developing an agenda with only one point of view can make things look very, very. One sided in developing organisation melkis rubber stamped the chairs decision. Okay, we’re going to go out for a break for a few minutes. You mentioned a consent agenda for the break you’re in, george, in jail for that, and we come back. I’ll offer you a quick, a quick parole stay with us. Like what you’re hearing a non-profit radio tony’s got more on youtube, you’ll find clips from stand up comedy tv spots and exclusive interviews catch guests like seth gordon. Craig newmark, the founder of craigslist marquis of eco enterprises, charles best from donors choose dot org’s aria finger, do something that worked neo-sage levine from new york universities heimans center on philantech tony tweets to he finds the best content from the most knowledgeable, interesting people in and around non-profits to share on his stream. If you have valuable info, he wants to re tweet you during the show. You can join the conversation on twitter using hashtag non-profit radio twitter is an easy way to reach tony he’s at tony martignetti narasimhan t i g e n e t t i remember there’s a g before the end he hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a short monthly show devoted to getting over your fund-raising hartals just like non-profit radio, toni talks to leading thinkers, experts and cool people with great ideas. As one fan said, tony picks their brains and i don’t have to leave my office fund-raising fundamentals was recently dubbed the most helpful non-profit podcast you have ever heard. You can also join the conversation on facebook, where you can ask questions before or after the show. The guests were there, too. Get insider show alerts by email, tony tells you who’s on each week and always includes link so that you can contact guess directly. To sign up, visit the facebook page for tony martignetti dot com. I’m dana ostomel, ceo of deposit, a gift. And you’re listening to tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent. I’ve got more live listener to love to send out ottawa on ontario, canada, ottawa, the capital city of canada welcome live listener lived to ottawa in china we’ve got coming. Ni hao my first guest, gail bauer, did some work in china for the great wall foundation. I believe it is. I know she did work with a couple of clients in china. We’ve got hanoi, vietnam, we’ve got turkey, germany and seoul, south korea on yo haserot turkey and germany. I’m sorry, we can’t see your cities your mask, but we know that your country is represented live listener love to you and naturally podcast pleasantries, everybody listening in the time shift wherever the heck you maybe arjun takagi the you didn’t actually say the phrase consent agenda. I put that together for you and locked you up in george in jail. But you said consent and you were referring to agenda, so i’ll give you half a break. So could we explain what consent agenda is sure, andi, you know, i didn’t realize that i did not say that i thought i was accused and i was guilty, okay, but i don’t think we’re buy-in consent agenda. Is basically a group of routine, typically procedural, self explanatory, noncontroversial decisions that the board has to make, like approving the minutes of the last meeting, approving committee actions that were very non controversial and it’s done all in one action. So rather than going through them one by one and having a lot of discussion about each one if they don’t deserve that discussion, it’s just something that should have been read before the meeting it’s all presented on the consent agenda, one person moves to adopt it, it gets seconded, approved and then it’s done and you don’t have to spend, you know, half to your board meeting talking about thes routine on controversial board actions that everybody should have read beforehand and instead of, you know, having them read it at at the meeting and wasting everybody’s time. Thank you very much. Probation granted a parole parole granted program when how do we know when a boardmember has gone too far? You suggested that its fine for board members to speaking descent as long as they’re they’re not speaking on behalf of the board and they and they say that. But when does the boardmember go, too? Far, yeah. I wish i had one easy answer to that. And i think i mentioned before, you know, balancing against being a balancing that openness against the duty of confidentiality. So not giving away any confidential information and also not harming any individual on the board or sabotaging, if you will, the board action that ultimately was taken by majority vote, even though you were dissenting on it. So if you try to unwind and unwrap it, that that’s probably not acting in the best interest of the organization could harm the organization and their four year breaching your fiduciary duties. But exactly when when you cross the line is not always clear, for example. And if you thought the boarded approved an unlawful action, both well, it’s going to be you do need to speak out. And at worst case, you need to bring it to the attention of ah, the authorities in much more common cases. Maybe it’s something if you if you feel very strongly about that, you send a private letter out each boardmember and the ceo. And if somebody asks you about it, you just say you disagreed with it vigorously. But the process used again was proper, and a majority voted the other way. And if you really can’t live with that decision, think about resigning from the board, okay, the private letter to the individual boardmember is that’s an interesting approach, but that’s discreet but still could be very firm, right? And i think it allows you to state your argument in a way that you can get all your points across the way you might not be able to do at a board meeting when you know everybody’s interrupting each other and there’s this vigorous discussion amongst, you know, five, ten, fifteen, twenty people all trying to chime in in a short amount of time. Would you be asking if you felt that strongly about something for the board to reconsider its decision and have the discussion again at another board meeting? If it’s the type of decision that can be reconsidered, maybe it’s something that’s going to be? Ah, a strategic ah plan for the future and not a contract that has already been signed on dh where you can’t back out of it. If it’s something that far off enough that the board decision can be reversed in the organization can change course without any harm, and then yes, i think the board can reconsider it if if they didn’t get a chance to hear your arguments, perhaps because the board meeting cut short and didn’t give a chance give you the opportunity to put out all your points that you thought were very important, sending it in a board letter, at least to the chair of the board. But but possibly toto, all board members and and the executive might might be the right thing to do. Do you see money? Occasions? And we just have about a minute and a half left where an outside facilitator could be valuable for for these these kinds of difficult discussions in board meetings. Yeah, you know, i think when when the board starts to disagree each other and creates this culture, not only have open dissent but of open ah hostility, yeah. So just where they can stand each other anymore, i think you really need to get a facilitator to help. Ah, figure out the process and howto get boardmember to understand their different viewpoints. You also have tio select board members very carefully, not only for for their diversity and skills and backgrounds, but also for their ability. Teo operate in a culture that that encourages dissent on where they they’re not afraid to speak out, even if they may not be in the majority view point. That’s, that’s really important in our democracy on, certainly in aboard as well. My voice just went up like a high school girl like you often voice cracked like a fourteen year old, and i do that all the time. No, but it is very important. That’s, a very, very interesting point two to bring in the recruitment process, the not only the skill that you might be seeking real estate attorney, whatever, but fitting into the culture of the organization and the culture of the board. Yeah, i i think that could even be a valid statement for the organisation when it when it, you know, think about all of the valleys that it wants to to promote is encouraging dissenting views as a core governance or organizational values. Okay, jean, we’re gonna leave it there. I want to thank you very much. You will find jeans, blawg at non-profit law blogged dot com and on twitter, you’ll find him at g tack again. Jean, thanks so much. Thank you. You have a happy holiday. Thank you very much. You two we’ll talk next month next week seven security pitfalls. They’re not sexy, but they are very important. If you missed any part of today’s show, i beseech you, find it on tony martignetti dot com responsive by pursuing online tools for small and midsize non-profits data driven and technology enabled, and by we be spelling supercool spelling bee fundraisers we b e spelling dot com ah, creative producers claire meyerhoff. Sam liebowitz is the line producer. Gavin doll is our am and fm outreach director shows social media is by susan chavez, and this cool music is by scott stein. Be with me next week for non-profit radio big non-profit ideas for the other ninety five percent go out and be great. What’s not to love about non-profit radio tony gets the best guests check this out from seth godin this’s the first revolution since tv nineteen fifty and henry ford nineteen twenty it’s the revolution of our lifetime here’s a smart, simple idea from craigslist founder craig newmark yeah insights, orn presentation or anything people don’t really need the fancy stuff they need something which is simple and fast. When’s the best time to post on facebook facebook’s andrew noise nose at traffic is at an all time hyre on nine a m or eight pm so that’s when you should be posting your most meaningful post here’s aria finger ceo of do something dot or ge young people are not going to be involved in social change if it’s boring and they don’t see the impact of what they’re doing so you gotta make it fun and applicable to these young people look so otherwise a fifteen and sixteen year old they have better things to dio they have xbox, they have tv, they have their cell phones me dar is the founder of idealist took two or three years for foundation staff sort of dane toe add an email. Address card. It was like it was phone. This email thing is right and that’s why should i give it away? Charles best founded donors choose dot or ge. Somehow they’ve gotten in touch kind of off line as it were on dh and no two exchanges of brownies and visits and physical gift. Mark echo is the founder and ceo of eco enterprises. You may be wearing his hoodies insurance. Tony talked to him. Yeah, you know, i just i i’m a big believer that’s not what you make in life. It sze you know, tell you make people feel this is public radio host majora carter. Innovation is in the power of understanding that you don’t just put money on a situation expected to hell. You put money in a situation and invested and expect it to grow and savvy advice for success from eric sabiston. What separates those who achieve from those who do not is in direct proportion to one’s ability to ask others for help. The smartest experts and leading thinkers air on tony martignetti non-profit radio big non-profit ideas for the other ninety five percent.

Nonprofit Radio for October 14, 2016: Unpaid Interns & Social Appreciation

Big Nonprofit Ideas for the Other 95%

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Gene Takagi: Unpaid Interns

Gene Takagi

There’s new law on this and it’s pretty good news for nonprofits that use interns. But there are questions depending where you’re located. Gene Takagi explains the ins-and-outs. He’s our legal contributor and principal of NEO, the Nonprofit & Exempt Organizations law group.

 

 

Amy Sample Ward: Social Appreciation

Amy Sample Ward

We look at social engagement for member appreciation or your donor campaign that doesn’t include an ask. Amy Sample Ward is our social media contributor and CEO of NTEN, the Nonprofit Technology Network. (Originally aired December 12, 2014.)

 

 


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Hello and welcome to tourney martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host. My voice is cracked now that uh oh, you know that i’m glad you’re with me. I’d be stricken with duodenal atresia if i had to digest the idea that you missed today’s show unpaid interns there’s new law on this and it’s pretty good news for non-profits that use interns, but there are questions depending where you’re located. Jean takagi explains the ins and outs he’s, our legal contributor and principle of neo, the non-profit and exempt organizations, law group and social appreciation. We look at social engagement for member appreciation or your donor campaign that doesn’t include an ask amy sample ward is our social media contributor and ceo of n ten, the non-profit technology network that originally aired on december twelve to twenty fourteen on tony’s take two i cracked again to twelve years old, thirteen years old. Oh, tony, say to trump and and tc videos we’re sponsored by pursuant full service fund-raising data driven and technology enabled, you’ll raise more money pursuant dot com and by we be spelling super cool spelling bee. Fundraisers, we be spelling dot com. Jean takagi is with me. Very glad of that. Glad he’s back. You know him? He’s, the managing attorney of neo, the non-profit and exempt organizations law group in san francisco. He edits that popular non-profit law block dot com. And he is the american bar association’s twenty six eckstine outstanding. Non-profit lawyer he’s at g tak. Welcome. Outstanding non-profit lawyer. Hey, welcome. Outstanding non-profit radio broadcaster. How are you? I’m great. Thank you very much. Thank you very much. I don’t know. Have you been live? Yeah, you have. You’ve been live since since you got this outstanding non-profit lawyer award. Yes, once or maybe twice. But yes. So it is not the first that listeners they’re hearing it, but it bears repeating until twenty seventeen and then it’s old news and you’ll have to re apply, i guess. Hey, guess but this is my first time i hit the first lot of your show. So i’m honored. Was this the first time you’re in the first half? Is that right the first time? Oh, ok. That was not intentional. Well, see, these are the perks that come with being the american bar. Association outstanding. Non-profit lawyer during the’s the perks that come with it now twenty seventeen, we’ll be back down in the aisle. Squeeze you into tony’s. Take two. You get a minute and a half. Okay. No, not at all. Not at all. I love having you. You’re our longest running. You know, we’ve talked about this every every every july when there’s an anniversary, the show we talked about this, you’re the longest standing contributor, so by no means denigrate that. All right, we are we are talking about you have unpaid interns. So, um, i want to set the stage a little bit altum in in august, there’s a federal court in new york that applied a new test to dismiss an intern’s lawsuit against the hearst corporation. And just parenthetically, i think he or she is now screwed in that career that they’d better go back to school and major in something different because their their name is dirt in whatever they’re they’re majoring in now. But any case that was august and then there’s a federal court down south in that covers alabama, florida and georgia that applied that same new test uh, which we’re going to get through all this, but but the rest of the country is a little uncertain. So i just want to set the stage for you to explain to us, um what? What is the what is the problem here with non-profits and volunteer interns? Sure. So maybe if i if i take a step back to tony, you know there are employees and there are volunteers, and if your employees, you’re paid in your subject to, like, wage and hour laws and all of the rest, right? So everybody knows that and non-profits especially charitable non-profits often rely on their volunteers very heavily, and volunteers are so so important to so many non-profits, but it becomes a little bit tricky when non-profits decide they want to pay their volunteers. You know what they might call a stipend and it’s really important to determine whether by paying the volunteer, you’ve actually converted them from being a volunteer into a worker who’s paid right, which might typically be an employee. This is when you triggered all the employment, right? This is similar to what you and i have talked about with independent contractors just because you label someone an independent contractor. Or a volunteer or an intern doesn’t make it. So exactly so the legal definition. So, i mean, you know, part of you know what a non-profit might do is if somebody like that person in the hurst case said, hey, you know, you called me an intern or a volunteer, but i’m not on. I actually have gotten some sort of payments. I should be treated as an employee and, you know, the subject, all of deals, employee rights, i should be able to exercise them well, it’s not the label that created. So perhaps they have a case and there was enough of the case, and i think it might have been a class action or just multiple plaintiff sex bob um, in that case, but so labeling them a volunteer or intern, but giving them a payment might make them an employee. And so that’s, what you have to be careful of and the fallback position before all of these new cases, we have some guidance from the federal department of labor, and they just gave us a sixth element tests, and we’re not going to go through them all. But basically the internship experience has got to be for the benefit of the interns and one of the factors and that test is that the employer that provides the training can derive no immediate advantage from the activities of the interns. Yeah, and that’s a really tough criteria to place. So you’re you’re taking on an intern, you’re supposed to train them, you’re not supposed to displace any regular employees that you have, so they’re not just, like, take the role of an employee. It’s got to be for their benefit and in in that department of labor guidance which still serves most of the country the employer khun derive no immediate advantage. So it’s like that the intern can actually benefit your business, right? Not even not even marginally. Now you have the you have the six that are standing throughout big parts of the country and, well, all in detail at non-profit law block dot com. So yeah, why don’t we put in the more references in there? I hid some of them until we do this. I saw that you had your very clever. I really appreciated that you people need to goto non-profit law block dot com if they never have but and go back if you have been. But yes, you said, you know what advice for the future chicken after the show, we’ll add it after the show and you said what’s the current state or, you know, what’s new what’s the new trend checking after the show. So you you kept i love that. Thank you very much for doing that. I was really i wanted to comment, but you had comments blocked you had you don’t allow it. You don’t know your allow free discourse on on your on your block. Did you know that is that it started to become a trend on on that elearning perhaps we could talk about that another day, but we sort of get off track with the comments. Uh, really good political in every oh, jeez. Okay. Okay. I understand. All right, so but i did want to comment, but alright, so, yeah, the the this longstanding department of labor, the six test, the sixth element test, and then the different one is the new one is seven elements yet was very weighted to the in favor of the internet and against the employer. Basically is what i saw in those six yeah, well, it definitely could be read that way. Much of this is the same actually in the new test, but the big difference is that the employer can derive no immediate advantage is not in the news and it’s. More of the new one is, uh, more of a balance versus the old one. Or maybe current in a lot of places. The six elements you had to meet all six. Yeah, versus the new one is a balance. Or were more flexibility. Okay, i think i feel like we’ve done a lot of teasing the listeners we’re going, we’re going to flush it all that, you know, you know, you know what? We’re not gonna let you down, you know that? All right, we got to take our first break, gene. And this is what happens when you’re when you’re in the first segment. There’s early break. But then we get a long stretch together, so stay with us. You’re tuned to non-profit radio tony martignetti also hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a quick ten minute burst of fund-raising insights published once a month. Tony’s guests are expert in crowdfunding mobile giving event fund-raising direct mail and donor cultivation really all the fund-raising issues that make you wonder, am i doing this right? Is there a better way there is? Find the fund-raising fundamentals archive it. Tony martignetti dot com that’s marketmesuite n e t t i remember there’s, a g before the end, thousands of listeners have subscribed on itunes. You can also learn maura, the chronicle website, philanthropy dot com fund-raising fundamentals, the better way. Welcome back to big non-profit ideas for the other ninety five percent. I feel like doing some live listener love good. Jean, if you will indulge me, let’s, let’s, start abroad and ah, actually, let’s, let’s start in japan. Gene. Gene, you do you speak japanese? Gene schoolauction okay, i guess. I mean, that means a little bit. Okay. Okay. Well, i we say konnichi wa am i? Am i pronouncing that correctly? Like you are very close. Cooney is that better? Yeah, that was better. Okay, um, i exaggerating it or is that good? Well, we’re got it. Okay, thank you very much. Ok. Last time you’re in the first segment. That’s the end. Of course we have listeners from japan, but we can’t see your city today. For some reason, cities are masked and same thing in career we cant do you routinely can see cities but korea? Of course, on your haserot comes ham, nida and mexico city mexico bueno, star days. Glad you’re with me in mexico city. I love mexico city’s very nice. I’ve been through there a couple times norway again we can’t see your city but norway welcome live listen love to you and the philippines philippines live! Listen, are left to you that’s a new one? Do i think i’m not sure you’ve been with us before? Beijing is with us always so gracious multiple in beijing ni hao and also san juan, puerto rico would that be a way to start? Is also a way to start is, of course, san juan wellcome back here in the u, s, brooklyn, new york and new york, new york love it, love it! Brooklyn, new york in new york, new york live! Listen love to you st louis, missouri and garfield, new jersey look at this, i love it! And uh oh, late, late check in changsha, china also? Well, of course you get knee how as well for the doesn’t matter late chicken glad you’re with us in changsha and also las vegas, nevada to get some new ones garfield, new jersey brand new lovett and las vegas. I’m not sure you’ve been with us before, okay, we’re going to do the of course with live listen, i’ve got to have the podcast pleasantries and affiliate affections, but i’m gonna divide them up today. I’m feeling avant garde so those air to come. I never forgot coming. Okay, jean thank you for for hanging in there with me. Well, i get verbose, but it’s thanks. It’s. Gratitude, i think. It’s well placed verbosity. All right. Okay, so we are. We were talking about the difference between the two tests. The longstanding six elements all had to be met versus the newer one. The seven elements more balanced and s o fairer. I thought in my that’s being very subjective but in my opinion seemed fairer and friendlier to employees. Employers sorry, friendly to employers. So, um, let’s let’s talk about the newer because you summarized and again, the details are all a non-profit law block, dot com let’s talk about some details of the newer test that that got applied just in in august. It came from last year, though, right? Yeah, it originated. So for lawyers out out there, i’m probably very few. But the appellate chords sort of determined the law because a different district court might be on different sides of and then the powered court takes it and says, this is what everybody lower than us have to abide by and and the hearst corporation case with the lower court that applied the new tests that came from the second circuit, which includes new york, connecticut in vermont. So that’s, the appellate court that covers all those three states, they came down with a case called glad versus fox searchlight pictures. And i only bring that up because that’s the black swan case if anybody saw the portman movie oh, yeah, was he was based on an intern claim from from that project. So the second circuit said that hey, the department of labor test that’s not the approach we should use anymore. They actually said the approach we adopt reflects the central feature of the modern internship, which is the relationship between the internship and the interns formal education. And they said no six elements of which all of need to be met. Aziz said before it’s seven factors that were going away and the whole idea behind this is who benefits more the employer or the intern. Okay, so there’s the balance we get, we get the way a bunch of factors and see how how each of them comes out. Is that it? Basically, yeah. And that’s the modern approach not saying the employer can’t derive any benefit, which is the department of labor test, but saying, who benefits more the employer or the intern now, is this, uh, is this an an example for people who think that our courts are activists? Now we’re getting political, i don’t do politics, so we’re not going. I’m not going to give my opinion, but ah, of whether this appropriate or not, but this and this this is basically court made law, right? Because it’s the appellate court superseding a longstanding department of labor so executive branch test yeah, and, you know, the laws are either made by our legislatures or they’re made by our administrative edges agencies, they’re executive agencies, but if the you know legislature, does it there’s a lot of discussion, a lot of lawyers involved the administrative agencies khun do it just like that, right? So they create regulations that fall within the rules, and they’re trying to interpret them and it’s only through the court that we understand how to interpret their regulations and whether there are regulations are actually constitutional are consistent with the loss of this is the balance and check to the regulations and basically here we’re balancing the department of labor’s. Right. To create the tests and say that this is this is what the statute really contemplating. Okay. All right. So one one person’s balance of oven executive. Ah, executive regulations would be another person’s arbitrary lawmaking by courts. So there’s, the there’s, the two sides. And then we leave it there because this is not a political show. Okay, um, activist activist courts. Okay, so let’s, talk about the seventy seven factors in this balancing test. Um, on go. They all start with the extent to which so there’s your balance. You balancing phrase? Glad jean, once you get started. Sure. So the first is that both the intern and the employer clearly understand that there’s no expectation of compensation. So both parties no it’s, a volunteer position. And if there’s a stipend paid, you know, that’s that’s above and beyond what was expected, the expectation is no compensation. Okay? And it is a stipend that is in aa compensation for expenses that are that are paid out by the intern. Is that the stipend? Well, the stipend can actually even be a payment. Well, it could be a reimbursement for what the internist spending on. Their own, like, you know, the even transportation expectation, right? Commuting or the stipend could just be kind of saying, hey, you know, we know you’re working here for free, and we’d actually can’t afford to keep you as an employer, and we’re going to make sure that we fall within the department of labor’s or the court idea of an intern, and we’re going to give you some money. It might be five hundred dollars for the month, for example, and an employee minimum wage would be a lot higher than that. But you’re allowed to give entrance stipends within reason of longer. They really are unpaid interns and under these guidelines yeah. Okay, again, this is one factor out of seven. So a stipend is not going to kill it, but not like the old test where all six elements had to have been met. Correct. Okay. Okay. All right. So cool. All right. So you could give a reasonable stipend, a song that doesn’t look like a salary. Correct. Okay, okay. All right. What else we got there? So we got to that. That the internship actually have to provide training. That’s going to be similar to? The type of educational training that they would get in an educational environment, like, like in the school or in the clinic or something like that. So it’s inside a real life location, working location, but it’s still going to be a training element that’s really important, which makes sense. Okay, in addition to that, it’s got to be tied. The internship has got to be tied to the interns formal education program. So there’s got to be some sort of integrated coursework or the internet’s got to receive academic credit for it. Okay, now this is the second one about the the training similar to that which would be given an educational environment that seems like i don’t know is that? Is that common? I mean, i’m out of the workforce. I mean, i i i’m i’m unemployable, nobody would hire me. I’d be too much. I’d be way too much trouble. Way too many headaches. I’d be a you don’t want me, so i’m out of this. Is that pretty common? Like there is formal training sessions in an internship besides doing the day to day work? Yeah, you know, we would recommend that that be the case. It doesn’t. It doesn’t have to be like every day, and it doesn’t have to be like, you know, five hours of the eight hours that they might work. But there has to be. There should be a training element again. It’s, it’s, it’s. Not absolutely required, it’s part of the balancing test. But having a training programme is a really good tip. Okay. Okay. And then, uh, the extent to which it’s tied to the interns formal education program. So you have that might be, you know more about the class that they’re in. You know, they might write a paper about their experience at the internship. That would be integrated course work. Or they could just receive academic credits. Instead of taking a class or a clinic at school. They might just get credit for serving as an intern at a particular non-profit. Oh, well, that’s. Very common, right? I think the school credit comment. Yeah. That’s ah, it’s something that would be very important. Teo, incorporate. Okay. If you had a client, you would recommend that their interns air getting academic credit for the work they’re doing. Yeah. Or at least having their coursework recognized that they are interning at a particular non-profit and that they’re completing some sort of assignment related to that. Okay, okay. Actually, i said if you had a client, i didn’t mean to suggest that gene takagi sze practice has no clients. That’s, not the case as you are counseling your many, many clients, you would recommend what i just said. Okay, um, all right, let me i mean, i’m going to read one. I feel i feel like meeting, um, the extent to which the internship accommodates the interns academic commitment by corresponding to the to the calendar. So you gotta weave this within. What? What the intern is doing over over at their university. Right? So you don’t want to go. Hey, i know you have a class between nine and three on monday, but we’ve got work needs. You better come out here or you’re gonna lose your job. You can’t do that. Okay. Very bad. Alright, so so the employer really does need to be working with the the academic institution. Whatever is, i mean, it could be a high school, too. I suppose there needs to be a lot of coordination. It seems like yeah. Or the intern has got got to represent what their schedule is, and the employers got to accommodate that. Okay. Okay. Sorry. That’s a good one. All right. Um go ahead. You go. You go now. Okay. What about some pictures? I don’t know. Then the next one is extent to which the internships duration is limited to the period in which they’re receiving this beneficial learning. So you can’t have an intern for five years. Who’s not learning anything beyond the first six months. It’s tied to the learning again. The primary beneficiary is the intern, not the employer. Okay, the duration should be limited. Okay? And should it be limited to the to the academic calendar year like that way? Well, it might be limited depending upon what you’re tying it to see if it’s tied to just one course, it might be limited to that course. It often is limited to the summer in between, you know, the fall and the spring semester. So, it’s, just you want to make sure that they’re learning during that period and it doesn’t look like if i could jump to the next one. I’m going to take your place and let you take the last of it doesn’t displace a paid employees jobs, you’re not just taking a paid employee position and saying, hey, we don’t have an administrative assistant for this program. We really need one, but we can’t afford one what’s hired an intern on ben, train them for two days on howto answer the phone and make copies and then let them work, you know, for a year doing right, right? Right now now if if you were challenged, if the non-profit was challenged, how would it demonstrate that one that it wasn’t displacing an employee? How would you how would you go about defending yourself about that? I think you would say that you know what? We designed an internship program in advance? We did not fill a whole unemployment hole with just somebody that we hired on just called them an intern. There was a training program that we created and established in advance with thoughtfulness to make sure that they’re learning in this program. Andi put them in this position for this limited period of time, i think that’s how you show that it wasn’t intended to displace any employees on its intended to compliment on dh, you know, for their learning. Okay, okay. Cool. All right, you go ahead with last night. You’re the guest, please. Okay, so that the last one seventh factor is extent to which the intern and the employer understand that the internship is conducted without entitlement to a paid job. So it’s not like intern for us for the summer and we will guarantee you are we will strongly consider you for a job in the fall when we’re hiring for full time positions. So as your screening in turns on daz, you’re negotiating whether they’re going to come on or not, you don’t want to be emailing or saying the wrong things. Yeah, and, you know, they might really have a leg up legitimately have a leg up when you’re hiring for a full time position in the fall, because now they have a bunch of experience, but you don’t want that to be the basis, and you don’t want to entitle them to it, so they shouldn’t have the expectation that just because i intern, i’m automatically. I’m going to have this job now. Suppose someone in the organization e mails to the potential intern during the hiring process ah, you we always give our interns preference in employment at the end of the internship. How does that how does that sound to you? Yeah, it sounds like it was the gate. The factors in the balancing test thinks so, yeah, it wouldn’t be a great fact, but by itself, it probably isn’t gonna like kill them. You know that the argument that they’re not ok, but it doesn’t help so better to do things that that help your employer than rather than don’t help or, you know, neutral. So stay away from promises or preferences or anything like that of a job after your internship. Yeah, we want to stress like this is a great learning experience for you, and we’ve designed it to be a learning experience for you that the email you want. Okay, okay, now i’m not sure we made this clear, but i want to that the maybe it’s absurd and everything that we did say so the so these seven factors is balancing test. We know that this would apply in the areas that are covered by the two, the two, the two courts in new york and connecticut and vermont, because that would be a second, that concert like a second circuit. And we know that that they seemed the same. Seven apply in alabama, florida and georgia because that’s the eleven eleven intricate. Which also said that hey, when they considered in a case on appeal, they said that tests the second circuit test. Sounds right toe. Okay, so that’s for those six states that leaves forty four states wear those forty for if you’re not in one of those six. So the best guidance they have is the department of laborers. Six element. Okay, but that still has wide application in every other state. Yes. Okay, but what if a ah, now what supposed case arises in one of those other forty four states and that and the courts in that circuit or state decide we we are also going to take this second circuit seven factor balancing test. And even though you were relying on the department of labor, we are telling our region that it’s the newer test that applies from the second circuit, then the organization will be screwed. Yeah, they might be if there is, there isn’t a higher court in those other states. Those forty for other states. If there isn’t a higher court opinion that says the department of labor test is the one that you have to use, which probably for most jurisdictions, there isn’t that decision. So right? Because so long that was into court to say, hey, we’re going to use the second circuit test tube. This is more modern sounds more fair to us and then it’s upto sort of the higher court to decide whether you know, and they’ll only take it if one of the parties appeals. So, uh, if it’s been non-profit lost on it, and then you know, the lower court said, hey, this is an employee, we use the department of labor standards, the non-profit if it wants to pay a lot of money to go to an appellate court, i could say, hey, we’re going to take it up and fight this and see if your hyre court will say, no, we should apply the second circuit test, too. Mmm. Okay, so i’m feeling bad for the people in. Well, i won’t. I won’t list the forty four states, but like my friends in wyoming and indiana and iowa and let’s, see who? Else is listening live. Wait, let’s. See nevada? Well, listeners, we got listeners in nevada and missouri and no new jersey. New york. You’re covered florida. Oh, monica lee is with us in florida, chicago, illinois. Our friends in illinois. Well, i’ve listened love to each of those places. By the way, what do we tell them? I know you’ve got advice. Yeah. So, you know, this would apply to every whatever job. Okay, this is advice for all fifty. Okay. Oh, even better. I better get a signed writing. First of all that when you hire an unpaid intern that there’s an understanding in writing that this is an unpaid position. And we talked about developing the position as a learning experience ahead of time and then filling it, not the other way around. Throw in some educational sessions during the time that might not be. Might be one a week, for example, where they get, you know, learning it could be a videotape or an online presentation or in person training by supervisors and you, like your supervisors are also paid on the difference. Are also trained on the differences of managing an intern versus managing an employee. Is going to want to do that differently, including on enforcing likes scheduling and accomodating school schedules and emphasizing the education rather than giving them a lot of menial work that didn’t actually result in any academic o our educational benefits. Okay, gene, the intern let’s. Let’s. Go back to the one right before the the educational sessions. You like them to be unrelated to the the interns day to day work. Yeah, well, not unrelated, but they should be separated out. So maybe at the end of the day, there’s an hour and you do this once a week and say, hey, what do we learn from all of our, you know, your work experience today, you know, if it was mechanical, whether it was, you know, counting, background or program management. Like what did you learn that, you know, let’s, you know, write me an essay and let’s discuss it or let’s, just, you know, hash it out. And as the supervisor of the trainer in this case could could tell them what their perspectives are and what they should be looking for, how to help their clients the best so there’s a lot more into it than just sort of doing the practical work. Okay, okay, we have just about a minute and a half left just enough time for the remainder of your advice for doesn’t matter what state you’re in. Sure, so require proof of academic credit eligibility so you don’t have to sort of do it at the back and to make sure that they actually got the academic credit but require that they’re going to be offered academic credit. Okay for the internship. Okay in-kind assess and limit their their operational duties that day to day stuff. That’s really menial again? It doesn’t mean that they can’t make copies and get coffee for you, but if that’s a big part of their job, then you’ve got a problem there. Limit the length of the intern relationship. I think the last thing i want to say is and for foundation president darren walker wrote an opinion in the new york times a few months ago, you know, saying that the internships are not a privilege, and it made a strong case for paying interns and providing a handup and not, you know, treating it as a handout, so if you do that, if you start paying your interns. You’ve got to be careful that you haven’t made them employees, so make sure that you know the department of labor guidelines, and if you’re in one of the second our eleventh circuit’s st make sure you’re familiar with those guys, flint, and we’ll have it up on our block that well, you want to go back? Well, they’re familiar now because we just talked about it in detail. Yeah, okay, but yes, more detail at non-profit law blogged dot com which you should be subscribing to and reading regularly and followed jean on twitter at g attack jean thank you very, very much. Thanks, tony. My pleasure. Pleasure having you in the first segment. Social appreciation coming up with amy sample ward first. Pursuant, they have another free webinar this time it’s on donor acquisition proven techniques to add new names to your file acquisition examples for every budget. And they’ll have strategies to convert mere impressions into new donors. Impressions with your organization this is on thursday, october nineteenth at one o’clock eastern email me tony tony martignetti dot com and i will send you the registration link. And if you can’t make that it will be archived because i know a lot of our affiliate stations may be playing this after thursday, the nineteenth we have you covered, email me again, tony attorney martignetti dot com and i will connect you with the with the archive so you listeners are covered. I got you, i got your back don’t worry about that. Um, that’s pursuant and they are at pursuant dot com to check out that webinar, we’ll be spelling spelling bees for non-profit fund-raising these are ideal for bringing millennials into your organizations work not like any other spelling bee you’ve been a part of or you’ve seen check out their video, which includes clips from events, and you’ll see that there’s music and dancing and stand up comedy and fund-raising and spelling as well, ideal millennial events. The video is that we be ea spelling dot com now, tony, take to you may have heard a couple of weeks ago, the trump foundation got punished by the new york attorney general for not being registered before soliciting in the state of new york very bad and i try to make this a teachable moment, so i explained what the requirements are. Um, in my video and i’ve got another video in the same post, which introduces the first group of non-profit technology conference interview videos, i got thirty two interviews and i’ve played a bunch of them on the show there more are coming, but there were all video too, so if you miss them here, you can check the videos or if you’re ah visual person like i tend to be more visual than watch the videos, and they are all on this first group is all on digital digital data disruption, digital inclusion, your modern digital team and digital metrics. Did you see the pattern there? Okay, my videos with links to those four ntcdinosaur o’s are at tony martignetti dot com. I was very pleased with myself. I stayed out of the politics of the trump foundation. I just very straightforward. I think i was very objective there. That’s tony’s take two here’s amy sample ward on social appreciation from the december twelve twenty fourteen show you’re going to hear some live listener love there, you know we’ll send it out. It’s erroneous, but we love you anyway. We got amy sample ward have monitored for being late. But nonetheless, she’s, the ceo of non-profit technology network and ten her most recent coopted book, social change, anytime everywhere about online multi-channel engagement and we’re going to talk about appreciation and engagement. She blog’s at amy, sample war dot or ge? And on twitter she’s at amy r s ward any without cubine well, you may have heard the west coast had a bit of a storm last night with lots of power outages, so just dealing with getting everything back online. Sorry, that’s okay? I did not hear that i’m sorry. You have you don’t get snow there in portland, oregon. Very much. It was not. No, it was actually very warm and, you know, wind gusts seventy or ninety. Some crazy high speed, actually a piece of building downtown just a few blocks from the intent. Office blew off and crashed through the fifteenth floor windows of a law office while the lawyer was working there. No, it was a very interesting evening. Pieces of a piece of a building flew off. My god, yeah, very unfortunate. Very unfortunate for that building owner that it flew into a law office. Right? They’re prepared to think that only you know, that broken building is screwed. Okay, now i understand you’re, you know you’re like, like all the contributors, your typically early, you’re not even just on time, so i understand completely. Let me ask you about something before we get to our appreciation campaigns. Yeah, and just like in the past four months, i noticed at facebook they spun off their messenger app, and at four square they spun off. They’re a nap called swarm, and i’m wondering why why it is that these huge two huge social sites would spin off two separate aps big chunks of what draws people to them. The facebook it’s the messages message i’m sorry messaging and it’s a four square the whole purpose of four square is checking in, and they spun that checking function off too. A separate app called swarm why do they do those things? I have a few different ideas, probably none of them have any, you know, piece of reality in them, they’re just totally my own experience trust your way, trust your judgment. I mean, i do think that one piece that factors in is the you know we’re all we’re using different act all the time and if i am using facebook to connect and i’m able to kind of multitask inside of their consent messages, i can post things, whatever, and then i leave facebook and i go to some other messaging app to talk to friends. You know, facebook just had fifty percent of my time, but if i’m using facebook to do that, i closed facebook and then i opened my messenger app and start messaging people there. Now facebook has one hundred percent of my time in that example, you know, so it’s providing a way for the app to be it me and focused as possible, but then still own the other nation focused parts that you know you want to do. So instead of having that all in one super multitask kind of after experience, you’re splitting that off into ap, and part of that, too, is that you know, facebook is more of an example of this than four square, but a lot of facebook users in the beginning were all using facebook on their computer where was a lot easier to kind of multitask. Have a chat, you know, send someone a message post on your news feed whatever. Well, now, you know, most people are using facebook on their phone, so it’s it’s much more difficulty to be multitasking inside of a nap. So again, you have multiple app that are all technically rolling up into the same umbrella. So it’s easier from the user’s perspective, i don’t have to import all those new contacts in new app it’s still facebook, but it’s focused on what i’m doing there, okay, that one and then you always have to factor in like, well, how are they? How are they monetizing those ap? Whether the ads, what are they selling? What’s the data they’re able to capture? And if you have multiple apse that are more focused and maybe have different different data pieces that air getting pulled in, then that’s even more opportunity, i see. Ok, and the one thing that does resonate with me eyes the ease of use of the app. The facebook app gets a little it’s a little busy so i could say i had to see that spinning. Okay, see, that is a good reason, but okay, monetization too. And andi, just time, time, time that they want you paying attention. To their they’re brand okay, yeah. I mean, if you want to think about the four square example, i mean, when we first started using foursquare, it was you could check in somewhere. I am here. You know, you could see where your friends were, and then they really started in and encouraging users to leave tips and post recommendations, and then they rolled out some features that we’re trying to see where you were and then ping you and say, hey, is this where you are? What if you do this thing here, you know, and have offers and promotions? So it became came. It became a little busy, right? So it made sense been off that other piece that’s more the recommendations and the where to go and where your favorite places. Because now that’s almost like competing with yelp, you know, give them a second app. That’s more in competition with maybe app. Those users are already, you know, have installed on their phone right and system apart a bit from that. Okay, cool. Thank you. Thank you for those insights. I find myself actually checking in a lot fewer. A lot less often now with the with the separate swarm app that’s that’s me. I don’t know, i have no idea what the statistics are, but i just thought, you know, i don’t feel like i haven’t even used it since that which happened interesting. I mean, i had a very boring foursquare news feed in which i only checked in an airport, so i did, you know, i used to only see you at airports that’s, right? I just thought you were just there all the time. Okay, well, it was a way of saying, hi, i’ve come to new york was around or i’ve come teo wherever. All right. Thank you. Let’s talk about appreciating our donors and maybe and volunteers and maybe even employees through the through the social networks. We don’t always have to be asking for something, right? I don’t think that we have to be asking for something. And i also think that really great. Ah, really great. Thank you. A really great sign of appreciation will be met with eagerness to give again or to volunteer again or two, you know, come again, wherever it was that you were an event, etcetera. So i think, you know, i have worked with people and organizations where it felt like if we’re not including an ass, you know, we can’t necessarily devote the staff time and energy to put on appeal together on dh, you know, i get that if you’re really strapped, there’s only three of us, you know, we have to make this happen, but i really think that taking that time to just say thank you really goes so much further in building that relationship, which we want to talk about fund-raising a special, especially individual fund-raising that’s really that’s really the peace, right, it’s building that relationship, you know? I don’t know that you could sure maybe you don’t mail something out that is a hard cost of male and all those thank you letters, you know, but i think there’s got to be a way, especially with social media, where it can be so much more quick and nimble to say thank you and make it feel really good. So maybe for twenty fifteen, we can plan an appreciation campaign. Yeah, let’s do it. Okay? And you have a bunch of examples we’ll get to talk about some of the examples, but what? You know this true of probably any campaign that were we’ve talked about in the past, but what do you think we should be thinking about as we plan our let’s make it what is most likely a donor volunteer appreciation campaign, napor which would be, what do we have in mind? So one thing that i think we need to have in mind is the timing of when we say thank you, i think often we always think, okay, well, we’re going to ask people for money. It’s december, right now, you know, so say everybody’s got their end of your appeals, and then when someone donates and it goes into the database, they get their confirmation email and it says, thank you, and we made sure that it was a really nice thank you letter, but it’s a confirmation email and it says thank you and we feel great because they got think i also think there’s a lot of opportunity to have said thank you before that ask went out if we if it’s december it’s the end of the calendar year, right, what if november or even that very beginning of december is when you make sure everybody that’s already donated, donated in the year or maybe donated last december or volunteered so far this year came to one of your events this year. Whatever it is, it’s important to you is a monthly member, whatever they get thanked for what they’ve already done. So when they received that end of year, ask they feel like, oh, i’ve already been recognized. Maybe i do want to give a little bit more. Or maybe i do want to come to the end of your, you know, gala, whatever it is, i think that that’s really important and some thing i don’t often see organizations do say thank you. First on dh then that people up for that ask later. Yeah, you get them feeling very good when the actors come that’s really interesting. All right, we’re going to go out for ah, quick break. And we may end up dividing this into two two conversations since we got a little short and i you know, i had an extra question for you, but we’ll get through. Well, well, great. Certainly. Nobody’s going to be short changed on non-profit radio. It just is not going to wait. All right, we got to go away for a few minutes, stay with us. Like what you’re hearing a non-profit radio tony’s got more on youtube, you’ll find clips from a standup comedy, tv spots and exclusive interviews catch guests like seth gordon. Craig newmark, founder of craigslist marquis of eco enterprises charles best from donors choose dot org’s aria finger, do something that worked. And naomi levine from new york universities heimans center on philantech tony tweets to, he finds the best content from the most knowledgeable, interesting people in and around non-profits to share on his stream. If you have valuable info, he wants to re tweet you during the show. You can join the conversation on twitter using hashtag non-profit radio twitter is an easy way to reach tony he’s at tony martignetti narasimhan t i g e n e t t i remember there’s a g before the end he hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a short monthly show devoted to getting over your fund-raising hartals just like non-profit radio, toni talks to leading thinkers, experts and cool people with great ideas. As one fan said, tony picks their brains and i don’t have to leave my office fund-raising fundamentals was recently dubbed the most helpful non-profit podcast you have ever heard. You can also join the conversation on facebook, where you can ask questions before or after the show. The guests were there, too. Get insider show alerts by email, tony tells you who’s on each week and always includes link so that you can contact guess directly. To sign up, visit the facebook page for tony martignetti dot com. I’m rob mitchell, ceo of atlas, of giving. And you’re listening to tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent. I like the drama in rob mitchell’s voice. Thank you. Rub some more live listen, love quick woodbridge, new jersey i love all the new jersey sabat fort lee woodbridge let’s go abroad croatia sorry, we can’t see your city. I have a friend who works for unicef in croatia, ireland, turkey and vietnam. Vietnam we can see you cities kanto and hoochie minh city live listener love out to each of you. Okay, let’s, continue thinking about r a campaign of appreciation, something that we’re always emphasizing together because you make me pay attention to it is you’re going to have to do this in the channels where your donors and volunteers are not in the channel where you would prefer to be thanking them exactly. And i think i think part of that is, um, uh, struggle and an opportunity so there’s the, you know, if we see just use antennas an example, if we see people are tweeting about their local tech club and they’re an organizer, so they’re, you know, big volunteer for us, we wantto jump right into twitter and start engaging with them and thanking them and pointing people to them and, you know, doing whatever, but then we also want to find ways where we leave that channel to make something private just for them. I think there is that thank you and recognition that’s public. Um but for example, last week, everybody on staff sat together and just passed cards and everybody wrote thank you cards and signed everybody else’s thank you cards and mailed those out to aa group of what we call community champions, you know, really, really great volunteers for us. And it didn’t take that long, but everybody physically wrote, you know, out that card and we never mail things to tech. You know, we don’t ever male things were a technology organization. So when those folks received the cards at the end of last week, we started getting emails were like, oh, my gosh, you mean, how did you even have my address? You mailed me a card. This is so cool. Thank you for thinking of me. So i thought fingers that in the moment go into the same channel. That person is and thank them and engage with them. But then find something that can be special. That’s just between you and that donorsearch or that volunteer or whatever that makes them feel extra special. Excellent. Excellent. Videos are very common. As as an appreciation method. You could do them and mass, and you could do them, maybe even individually. Which i think i think what most difficulty when we think about video is one of the most often pointed two examples of how to do a thank you to your donors that i see in block post every year is charity water and how they, you know, record all these different videos so that, you know, if i donated, i opened up my email oh, my gosh, here’s a video where someone is saying, you know, hi, amy, thank you for donating, and i’m like, oh, my gosh, they made this just for me, we, you know, most non-profits do not have the staff capacity to do that, or if we’re going to be really honest, maybe don’t necessarily feel like they have the technical skills to create lots of videos and added them and feel like they know howto get them up quickly on youtube and embed them in an e mail and send them out, you know? So i think that video khun b really personal, but i really think organizations should consider video something that can be personal because they’re being really authentic and they’re being their individual selves versus you’ve created separate videos for every single donor that makes sense. I mean, i think it’s a non opportunity for staff, whether it’s executive director, other staff to just not feel like it has to be a high production video that it’s really just me sitting at my desk, if you, you know, you sitting in the studio creating a quick, very authentic video that says thank you, and you can share that either an email or, you know, share that video on twitter, whatever that is. But i think it’s better that it’s, that it’s really authentic as it’s created versus feeling obligated to create, you know, tons of videos just so that it has people’s names in it doesn’t make sense for sure, because you’re saying that something that’s authentic, genuine, heartfelt will will come across and people are people don’t really expect to have a personalized video made for organization that can do that, you know, that is terrific, but the vast majority cannot, but everybody could be genuine, you know? I mean, i try to come across genuine on a mic and in video, and a ceo can do the same thing, and and you’re right, and staff to you you have examples of each of those thie all right, the ceo of girls inc has a very nice, very thoughtful video judy reading berg and it’s just her sitting in an office and it’s like a minute and a half video and she’s very genuine. Yeah, i actually i’ve i’ve talked to a lot of people at, you know, at our conference or other conferences where, you know, they say i’m the executive director, you know, i know that if i’m going to be in a video, of course it needs to be, you know, like in a nice setting or, you know, we don’t have a very pretty building, you know? We don’t have, you know, our offices and very nice i don’t know where that comes from that feeling that, you know, you’re the executive director and you’re going to create a video for the organisation. It has to be in some, like, beautiful, you know, sound studio. I love it when it’s literally your desk like i would if i was working with girls inc and judy has hurt you. I would say put more messiness on that desk, mate, make it literally your desk. You know, people. Maybe she’s, super neat and tidy, which i also am. I have currently two things on my death, but but maybe that’s really her desk, but just haven’t be an invitation to come in and sit down with you. You know, i think that’s, um, that’s a really great and super easy way for any organization tohave a video feel like it’s being personal, you know, you’re just inviting them into the space. Of course, if it’s on office, where you’ve got all kinds of things in there, that can be a video. I mean, of course, there’s going to be, you know, exceptions to that statement, but i do think just invite them into your office have, you know, make it feel like someone sitting down with you have someone literally in the video sitting down with you, whatever you can do to just make it feel like you’ve been brought in, you know, personally, we just have about a minute left there’s an example of a different one from nature conservancy, which is a whole bunch of staff from all over the world, and a lot of it starts with them each saying thanks to you and then whatever it is their job is and how, how the donors all support their work, whether it’s underwater, you know, forest and grassland that’s a lovely one, too, thanks to you, yeah, i love that example video from the nature. Well, we can we’ll send out these links and everything for listeners on dh i love that they use is an opportunity to highlight what staff do because with an organisation like the nature conservancy, often times you don’t even know. I mean, i want to support the nature conservancy, but i don’t know i’m supporting them because i don’t even know how to do that work. I don’t even know what you would do, you know? And so i think, it’s a great way to highlight this is actually what our organization does. These were the kind of staff that we employ to do this important work, because again, if you’re goingto follow-up later with another, ask donation request, people now have that understanding of oh my gosh, yeah, you do need more funds because this is the scale of the work. These are the kinds of people that, you know, need to be on the ground doing this. And i want to support that. We have to leave it there. Any sample ward ceo of inten, you’ll find her at amy, sample, war dot or ge, and also at amy, r s ward on twitter. Thanks very much, amy. Yeah, thanks for letting me talk about appreciation. I appreciate you so much, tony. Oh, amy, oh, my god, that’s. Incredible, thank you. I’m grateful. I’m so grateful that you contribute month after month. Thank you. More gratitude live. Listen, love check, but the podcast pleasantries in the affiliate affections i got a lump them together because sam is telling me i’m running out of time. You know i appreciate your listening, whether it’s an am fm station or in the time shift from your own device in your own time, my pleasantries and my affections to you next week. I’ve never let you down. If you missed any part of today’s show, find it on tony martignetti dot com, responsive by pursuant online tools for small and midsize non-profits data driven and technology enabled, and we be spelling supercool spelling bee fundraisers, we be spelling dot com. Our creative producer is clear myer off sam liebowitz is that line producer keeping me on schedule. Gavin dollars are am and fm outreach director shows social media is by susan chavez, and our music is by scott stein be with me next week for non-profit radio big non-profit ideas for the other ninety five percent go out and degree. What’s not to love about non-profit radio tony gets the best guests check this out from seth godin this’s the first revolution since tv nineteen fifty and henry ford nineteen twenty it’s the revolution of our lifetime here’s a smart, simple idea from craigslist founder craig newmark yeah insights, orn presentation or anything? People don’t really need the fancy stuff they need something which is simple and fast. When’s the best time to post on facebook facebook’s andrew noise nose at traffic is at an all time hyre on nine a m or eight pm so that’s when you should be posting your most meaningful post here’s aria finger ceo of do something dot or ge young people are not going to be involved in social change if it’s boring and they don’t see the impact of what they’re doing. So you got to make it fun and applicable to these young people look so otherwise a fifteen and sixteen year old they have better things to dio they have xbox, they have tv, they have their cell phones me dar is the founder of idealist took two or three years for foundation staff to sort of dane toe add an email address card. It was like it was phone. This email thing is right and that’s why should i give it away? Charles best founded donors choose dot or ge somehow they’ve gotten in touch kind of offline as it were on dh and no two exchanges of brownies and visits and physical gift. Mark echo is the founder and ceo of eco enterprises. You may be wearing his hoodies and shirts. Tony talked to him. Yeah, you know, i just i’m a big believer that’s not what you make in life. It sze, you know, tell you make people feel this is public radio host majora carter. Innovation is in the power of understanding that you don’t just do it. You put money on a situation expected to hell. You put money in a situation and invested and expect it to grow and savvy advice for success from eric sacristan. What separates those who achieve from those who do not is in direct proportion to one’s ability to ask others for help. The smartest experts and leading thinkers air on tony martignetti non-profit radio big non-profit ideas for the other ninety five percent.

Nonprofit Radio for April 29, 2016: Secrets of Google Analytics & What’s Permissible Advocacy?

Big Nonprofit Ideas for the Other 95%

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Devon Smith & Julia Robinson: Secrets of Google Analytics

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Devon Smith & Julia Robinson at 16NTC

Do you want to use Google Analytics smarter? Devon Smith is co-founder of Measure Creative & Julia Robinson is manager of communications at Business for Social  Responsibility (BSR). We talked at the 2016 Nonprofit Technology Conference.

 

 

 

Gene Takagi: What’s Permissible Advocacy?

Gene TakagiHow much can your nonprofit participate in the presidential election? Can you educate? Endorse? Lobby? Gene Takagi walks us through what’s allowed; disallowed; and questionable. He’s our legal contributor and principal of NEO, the Nonprofit & Exempt Organizations Law Group.

 


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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host. We have a listener of the week, the child care resource center in palmdale, california, at the non-profit technology conference, three people from there signed up to be non-profit radio insiders to have unsubscribed now that’s not true these three very special thanks jamie smith, lucy capurro and evelyn juarez thanks for being non-profit radio insiders. Thanks for loving non-profit radio shout out to our listener, the weak child care resource center in palmdale, california. Oh, i’m glad you’re with me. I’d get a barton ella insula infection if you cattle e told me that you missed today’s show secrets of google analytics do you want to use google analytics smarter? Kevin smith is co founder of measure creative, and julia robinson is manager of communications at business for social responsibility b s are. We talked at the twenty sixteen non-profit technology conference and what’s permissible advocacy. How much can your non-profit participate in our presidential election season? Can you educate endorse lobby? Jean takagi walks us through what’s allowed disallowed and questionable he’s, our legal contributor and principle of neo the non-profit and exempt organizations, law group on tony’s take two don’t let plan giving questions go unanswered. We’re sponsored by pursuant full service fund-raising data driven and technology enabled. You’ll raise more money pursuant dot com, also by crowdster online and mobile fund-raising software for non-profits now with apple pay for mobile donations. Crowdster dot com here are devon smith and julia robinson from the non-profit technology conference on google analytics. Welcome to tony martignetti non-profit radio coverage of sixteen ntc it’s, a non-profit technology conference. Of course, this is also part of ntc conversations. We’re in san jose at the convention center, and my guests are devon smith and julia robinson. They’re session topic is hidden secrets of google analytics. We’re going to get into that very shortly, right after we cover today’s, thiss interviews, swag item rich is these small stickers from benevolent dot net they read, be fierce bowl. Be inspired. Benevolent dot net and these join the swag pile for the conference. All right, let’s. Get into hidden secrets of google analytics with devon smith, who was co founder of measure creative and she’s, sitting closest to me, and julia robinson, manager of communications at b s our business for social responsibility. Welcome, julia devon, welcome. Thank you. I have his backwards, devon, you’re sitting closest to me, i am, yes, i did, i just say this backward don’t know, i said, devon, sitting close to me, yeah, julia, you’re over there. That’s correct, you are doubt you are julia, okay, you’re devon’s all right, very good. Google analytics. Now, this is sort of an advanced session that you ran. But i am not an advanced person, a knowledgeable person of google analytics. So you’re going to help me along. And, okay, we’ll do the best we can. Using let’s. See what you talked about here. Oh, labyrinth in corners. So let’s, start with this. Devon, what is it that non-profits sometimes have trouble with around google analytics? What are we not getting quite right? Yeah, good question. So i think a lot of non-profit organizations get really intimidated by google analytics because there’s so many buttons to push and reports to look at so many options of what you might want to look at. And so people just open up google analytics, get kind of nervous, click around and then shut it down and are like, no it’s too much, i can’t handle it. S o this session was trying to show them if you only looked at four reports in all of google analytics and what should those four reports, speed? And then with a couple of other topics as well? Ok, but so we could break it down to four report that on dh still be an advanced user. Exactly. Oh, so did you so hard. Your move, people from from my voice cracked again front, like i’m sixteen fourteen. Did you put people from basic teo advanced? Or they were already advanced that now they’re super users. Good question. I mean, i think it was a mix of people in the audience? I mean, there were definitely people there who, you know, we said, if you’ve opened up google analytics, got nervous and tried it down like that’s, okay, we’ll hope that or if you are pretty advanced user, but you want to kind of take it to the next level. We can also help you do that with new front in code, a new kind of administrative setting, so it actually help you take it even further than you’ve been able to before. Okay? All right. So, julia, why don’t we start with he’s four report you what? You concur with devon, i presume four reports and ok, make sure there’s no dissension thiss pamela too. Okay. All right, so why don’t we start with four report these reports that give us an overview of the four reports? What? How way what would we gain from these four reports that we’re gonna talk about shortly? I would say first off it, as devin says, that it does kind of help you narrow down what you’re looking at. It could be a little bit scary at first to start in google analytics. And i would also say that it having that narrow focus means that you can actually go much deeper toe understand what you know, google analytics is an extremely powerful tool, and i think a lot of non-profits don’t realize that that you can go down to even understanding who specific users, maybe not a person’s name, but a certain institution or a founder fun foundation or something like that. You can really that information what they’re doing on your site exactly. So that’s, the first report that we looked at is whose browsing your website. What are you doing? What a transition. Okay, devon, what is this first report called it’s called the service provider reports service provider reports, which is not a very descriptive name, but it’s basically the internet service provider. The name of the organization who is using internet browser website. Oh, so we get s p i guess, exactly. And to and from that, we could gain glean what julia just said exactly. Yeah. So google knows the name of the organization who owns that s p and so they will tell you what the name of that organization is. We’ll give you the organization. Yeah, sure, exactly. Oh, i mean, not just the not just the number, but that number called myself, but yeah, you’re you’re you’re here. I’d be addressed. Thank you. They will not give you not just i p address actually name of exactly so it’s. An incredibly powerful report and probably the most underused report and all of google analytics is actually saying who is looking at your website? Alright, this service provider report. How do we selected? Set it up. What do we do? Yes, it’s it’s. Just a selection. It’s called in the audience section and then technology and then service provider. So there’s kind of a couple of layers of tio pulled down or something. Okay, i don’t do the analytics for my sake. We have analytics. Yeah, tony martignetti dot com. But i don’t set them up, but we do talk about them every month. Run and we react to them. And so i think i feel like you should ask your analyst to provide you. But which of the organization’s looking service provided report. Okay, so lead us through the path again. I was amazed by what it goes from audience to technology to service. Provider okay, and then what do we do? Just select this report? Yeah, just like that report. And what we actually talked about in the session is when you first see the report, it actually doesn’t look very useful because a lot of the top results are things like verizon t comcast there, although like generic internet service providers that, you know, serve internet to you at your home or on a mobile device on dso what we looked at and the session was actually screening out those not useful results just to look at the organization’s you actually care about, like the government, like funders like other non-profits appears depends who you wanna look. So so, julia, how do we screen out the ones that are not interesting to us? So you actually do have to go in and look at what the what list is coming up? And it will usually give you i mean, even thousands of results, and you have to go in and see who are the top users, and then are those people that you want to hear from? So sometimes i’ll go into a segment for government, maybe, and a communications agency will pop up on that list, and then we’ll just make sure to exclude them. How do you exclude? I am not sure. Devon. Yes, it’s. In an advanced segment, you have to build a segment of those organizations that you care most about. So in the, you know, government segment, you might say, i want the name of any organization that includes city of state of department of agency of, and i’ll just bring you back a list of all those organizations who include that particular siri’s of names and the same works with an exclusion. So if a name appears on that list because there, you know, the city of new york library, but library isn’t really. A government institution issue might exclude the word library from argast you, khun khun, select or exclude exactly in the same way, exactly. Okay. All right, so we need to get down let’s assume that big ones like horizon comcast, etcetera, not of interest us need to get down to where we really want to be out. Otherwise, i mean, they’re in the report, right? But we have to continually sift through all these top level ones that were not interested in yeah, so once you apply the right so once you apply that advance segment, then those ones you don’t care about go away and you just see the ones you actually care about, okay? An advanced segment. What does that mean? We have george in jail on twenty martignetti number on radio. I’m concerned that this session is going to be free. It’s gonna go? Yeah, google analytics jargon it. Yeah, it is. What is an advanced session on advanced segment is thin named by google analytics, so unfortunately, i can’t change the name it all but in advance segment as a way to temporarily exclude information from the report you’re looking at. So if you say i’m looking for support, but i only want to see, you know, couple of the organizations in this long list of a thousand you would apply in advance segment to that report, and then you only see the organizations you care about, ok, every time, every time you, every time you get this report, exactly, you’re tuned to non-profit radio. Tony martignetti also hosts a podcast for the chronicle of philanthropy. Fund-raising fundamentals is a quick ten minute burst of fund-raising insights, published once a month. Tony’s guests are expert in crowdfunding, mobile giving event fund-raising direct mail and donor cultivation. Really, all the fund-raising issues that make you wonder, am i doing this right? Is there a better way there is? Find the fund-raising fundamentals archive it. Tony martignetti dot com that’s marketmesuite n e t t i remember there’s, a g before the end, thousands of listeners have subscribed on itunes. You can also learn maura, the chronicle website, philanthropy dot com fund-raising fundamentals the better way. Oppcoll how do we receive these reports? We get to my e mail, you have to goto analytics dot google dot com what good questions? So we covered automated email reports in the session, actually, so once you’ve gone through all those clicks to get to this really kind of sophisticated report, you don’t want to have to recreate that process every time so you can actually set an automated email on that email can get sent out with a pdf of that report on any time siri’s you like to the list of stakeholders that would actually care about that information. Dahna okay, like yourself with the website if you didn’t want to wait for the monthly reporting, but you wanted, you know, every week a list of the top organizations browsing her website, you’d actually get that sent it to you straight from google and what they were looking at. Ok, very good for the social manager could. Exactly all right, what else? Julia, should we know about the service provider report anything more noise? I would say that the thing that’s that could be tough going from getting that information is two then knowing what to do with it. So you have the information. You have this great data. What do you then do? How do you change your strategy so that you know, you can take advantage of it. So, for example, we use it to look at dahna potential partners on then we can understand. Okay, this partner is visiting our web site a lot. Maybe it’s time to give them a call. Do we know what pages different partners or potential partners of organizations on the list have have visited? Absolutely along. They’ve stayed on each page. You know that all that information is available. Yes. Service provider. Report. Yes. It’s. Incredible. So by organization, i can see that they looked at my contact page and they looked at this particular podcast pay whatever this show post and that they’ve downloaded a podcast that they, you know, spent twenty minutes on the site listening to the broadcast. You know any of those things? That’s, pretty scary service provider report. Okay, let’s, go to our next for what’s. The other one, it’s the next one was, i think a channel source reports. Oh, kind of how people arrive to your website from someone else’s website whether that was twitter or some other organization who linked to your website it’s an acquisition report. Okay, this’s, referring, referring the referring domains, domains. Exactly, don’t we know that our that’s not very commonly known? So what we did in this particular instance is google just gives you a long list of thousands of different websites who sent traffic to your site it’s helpful when you khun group those names together that are similar. So in bazaars case, you know, they have a bunch of kind of job listing sites that some traffic to their site for job seekers. They have other media partners, like new york times or fast company, when you can see all those sources that are similar together, and then actually start to see the trends of traffic from media or says partners were says, you know, other types of organizations, so just being able tio kind of put mohr finer detail on this poster close closer that type. Exactly. Julia, can you explain how how we do this in the channel? Sources report source. Singular gentle source report source reports that report in and kick that back over to devon actually cause she’s our she’s. More technical than me, okay, we’ll give you a chance, you’ll introduce the next yeah, so just give a little bit of background. So julie is a client of our agency, so more often, the ones kind of building reports are or talking to julie about what she wants to see in a report, and then we’ll build a financial built actually used the information with her stakeholders. So when you’re building, when you’re clustering, these organizations together it’s really applying that same advance segment technique. So you’re building an advance segment but defines who you consider a media source. And so you might say, here the top twenty media sources for organization and now when i want to see just what those twenty media organizations are doing buy-in advance segment and any report and google analytics, i can actually see projects from this because you choose the names of the different groupings clusters exactly, yes so it’s all it’s, all defined by you the organization or buy you the client, then s o that you’re using keywords in the organizational name exactly define what you want. How are you using the channel source report? Same same way or yeah, we’re we’re using it, you know, similarly, to understand where people are coming from, i actually use it quite frequently as as a gut check, so because i work on our social media side, i you know, seo, this tweet got really good engagement that must have driven traffic to the website, and if you go and look back, you can say, oh, maybe it didn’t actually do so well or yes, this did perform it did send people back to the website. One thing that was interesting is that we have a much bigger twitter following than a facebook following, but we actually get more traffic from facebook than we do from twitter, which means that maybe we wantto change our strategy so that on twitter, we’re using that to share announcements and things that we want people to make viral or spread more broadly and then on facebook, maybe where using that for more called actions or getting people to the website. Okay, would you conclude from that that you’re facebook users arm or engaged though fewer in number than your twitter users follow-up home? It’s a good question, i think it’s just that the platforms serve different purposes. I think that twitter’s more about staying on the platform. And maybe facebook isn’t. In our case, i don’t think that’s necessarily true for everyone. Okay, okay. Now, anything else we should say about the channel source report a little something. So i mean, the key to it is really using it to adjust her marketing strategy. So once you see how people are getting to your site, making sure their adjusting your approach to marketing based on the kind of return that you’re getting from that investment in those different channels. All right, julia, you wantto introduce the next next report report. Let’s say we did audiences. What are they looking for? The search reports, right? Yeah. So search reports on you can do this in a couple different ways. So one is to go into your ceo and look at the search terms that people are using on google to get to your website. And then you can also do an internal search report. So if you have a search function on your website, you can go in and see all the key words. That people used to when they got on your web site, what they were looking for once they got on your website. Okay, this one, this is it’s, also something to set up. Back-up yeah, yeah, sort of your google analytics uses google analytics. Yeah, not not when you’re searching on your own, obviously on your own side within your own site. Exactly. But okay, so you set up another so in the report in the search engine optimization report is basically what it’s called seo queries. You have to kind of connect it with this web master tools account that kruckel gives you, which is totally separate from google analytics, and then it’ll give you more information about not only what words people are using in google when they got to your site, but even just that your organization appeared in a search result, whether or not someone actually clicked it from google in tears whether or not someone actually okay, okay, i don’t feel like i have a grasp on this one as well as i did the first two. Yeah? Why is that? Yeah. So think about it. Anybody not one report. This is searching. This is not a report that schnoll analytics produces it. It does? Yeah, the report what it looks like is a bunch of search queries, so that could be everything from, you know, what is non-profit radio to how do i get help with google analytics? And if this podcast was was, you know, posted on the website on git yeah, you know, it’s really tagged exactly was properly tagged in-kind had all the right key words. You could actually see what words people are using in a google search to find that piece of content, and so the kind of point of our conversation er during the session and wass look att the content needs of your users and make sure your website is delivering on those needs. So we went through an example of searching just for the word other words, who, what, where, when, why and how? And all of your google search results and see what are those questions people have about your content that they want answered and make sure that you’re actually answering those questions on your website? Okay, that’s all thank you. Bringing me alone. Thank you, both of you. Thank you, julia. Your experience. With the with the search report, i would say there’s two things the first is that helped us understand when we had a report that an actual, you know, research report that was well titled it would get a lot more downloads or hits directly from google because people were searching, you know, how do you do this thing? And the report would be, how do you know how to do this thing? And so those would come up a lot more. So it’s learning better titles is one thing or sort of better, better tagging better content in that way on and then the other one is learning the gaps. So what are people searching for both on your website or on google? And you’re not providing it to them? How would you know that in the report? S o for the internal, if its internal search so on your own site, maybe they’re searching for a term and you know that that term isn’t on the website. Maybe you start creating some content related to that, or maybe you more closely match the words that people air using from google s o that you appear hyre in search. Or so it looks so that you are look like a better resource for them to click on, okay? And you could do that within tags to right. You could do that, you know, that meta tags you could do that in the title. You could do that in the earl and also in the body of whatever the pages. So sometimes it’s just about using the language that your audience is using instead of your own kind of internal jorgen so we went through a recent project with b s are around women’s in a quality women kind of women’s impact on the economy, and there were lots different opportunities, so you could think about gender inequality, a female inequality, just women, girls you could think about using lots of different terms in your content, but actually look to see what what words your users are actually using in their own language, and then try to adapt more of your content of their language patterns for sure doesn’t matter what you’re talking about in the office, exactly like the ones who who we’re trying to bring to the cause and to our content, right? All right, so this report helps me figure out what? What? That language is that they’re using, right? All right, very good. Fourth what’s, our last report. What did they do on your site? So did they download something that they give money to you? What other kind of events that happened on your website what’s? This one called so it’s in the behavior section and then events is that the nemo record events co-branding this’s events? What? They they they consider people traveling through your sight to be an event? Yes, the skiffle thiss gets technical any non earl based change is an event. So if you think about someone browsing your site, they go from one page to another page, not an event. If they take some action on a page that doesn’t result in a new girl. That’s an event so that could be scrolling down. The page is an event clicking on a button could be an event clicking on on anchor link that, like, drops you down the page suddenly is an event. Anything that happens on the page that doesn’t result in you moving to a new page, isn’t it so? I always thought this was totally on trackable. It’s uncrackable by scrolling down on a page is track that is one of the topics we cover in the session that’s called scroll depth tracking and we actually provide the front and code that you need to install on your website so that you can see how far down every page on your website people scrolled for a particular piece of constant incredible. I always thought that only clicks which which i guess what result in a new page we’re trackable, but i was very vastly wrong. Yeah, so about a week so about a third of the session ended up covering event tracking and how to implement new code on your website that you actually can’t track all these events. Okay, is that anywhere that listeners confined? It isthe slideshare dot net slash devin v smith slideshare dot net slash devon de vo and the smith? Yep. That’s correct. You can download all the slides from the session and it has all the code there. Korea. Whoa! That’s. Incredible. All right, so what do you do with it? You know, on whatever page people scroll. Only twenty five percent of the way. Another page they scroll thirty three. Percent away and that’s when the scrolling what else? Tell me, what else was trackable on? Don’t generally any non non earl? Yeah, changing event. But so are our item, which is an event because if you don’t change girls, it’s an event? Yeah. Okay, what are the events besides scrolling us? You could look at clicking a button on the site on dh that might, like give you, like a pop up form where you might submit an email address and then go into something else. You can even use event tracking if you’re like having event registration system that’s a third party platform. If you want to see what other sites people go to from europe site to some third party platform, that would be event tracking kapin yeah, anything that’s not just going to a new page on your site could be an event. This is vast. Julia, what do you do with this? S so we actually use probably the biggest one for us is report downloads because we have a lot of research reports, and so that helps us track how many reports they’re getting downloaded versus people just going to the page looking at the page and then going somewhere else. So there’s the you know, the page that has the report on it, and then you click on it to download. Not everybody downloads. So it’s, good to know who’s doing that. Um, i think scroll dept is great because it means that it can help understand if we should change with the designer layout of the page so that the most important information is up top or understanding how far people get down the page. Maybe we adjust what the page looks like or what information we put where, depending on what we think is the most important thing. Thanks. Okay. Anything else? There’s a ton of stuff in this? Yeah. It’s a pretty big one. There’s also con contact. So when people contact us it’s good to know which we have a bunch of different contacts for. You know, if you want to do research report, if you’re from a specific industry, we have a lot of different people. You can talk, teo. So the ones that were the most popular maybe we’ll put that button somewhere that’s, more prominent, or will ensure that the person is on the other end. Of that is properly responding to all of those e mails. Okay, ladies, we’re gonna wrap it up there because it was slightly technical and, you know, without official pretty one. Yeah, yeah. All right. It’s about as technical as they get, but perfect place to end it with joy and again slideshare dot net slash devon v smith. Okay, said it three times. And devon v smith is co founder at measure creative and julia robinson manager communications. P s our business. Is it business or business is business business for social responsibility, ladies. Thank you very, very much. Thank you. Thank you. All right. Twenty martignetti non-profit radio coverage of sixteen ntc non-profit technology conference. Thank you so much for being with us. Jean takagi and what’s. Permissible advocacy coming up first pursuant and crowdster pursuant has a free webinar coming up. They’re inviting you donorsearch relation’s the disney way. If walt disney was your ceo, how would you treat your donors? How would you inspire your staff? What would you do differently? Webinars on may third. Registration and info are at tony dot m a slash pursuant disney. Have you checked out crowdster for your next peer-to-peer? Event, maybe that’s a run walk? Um, i just referred someone to crowdster for a lacrosse tournament, they’re micro sites and dashboards are they’re simple. They’re elegant, easy, flexible for your donors and for their friends. Who, of course, they’re broad drawing in rights all purposes. They’re drawing your networks in easy for everybody to use. The back end is easy and that’s important for your oversight of the campaign, they added apple pay for mobile donations. You can talk to the ceo jo jo the ceo joe dot ferraro at crowdster dot com tell him you’re from non-profit radio and when did you get the ceo of kickstarter? Never gonna happen now time for tony’s take two. My video this week is another story from my client baruch college and alum asked about including the college in his will. We answered his questions. We gave him what he needed. And indeed he put a bequest in his will for the college. Then he e mailed us and told us about the three colleges that didn’t answer his questions. Ah, what happened to them? The video is that tony martignetti dot com if you want to be a non-profit radio insider if you want to get advance notice of the guests and an advanced link to my weekly videos, also go to tony martignetti dot com and in the operate click the email icon that’s tony’s take two time for live lister love podcast, pleasantries and affiliate affections. I know you didn’t think that i forgot them. Perish the thought i know you didn’t, lovelace their love is going out tio. My goodness. Whole new list. Sam, give me a double. But woe. San francisco, california, san jose. Portland, oregon. Bensalem, pennsylvania. Orza, bensel. Um, it sounds like bensonmum. That’s from was that movie from a murder by death. Bensonmum. Anyway. Ben salome, pennsylvania, then for colorado. Wilmington, north carolina. I’m going to be there very shortly, not-for-profits, but buy a new home in emerald isle. They got new yorkers. We got new york, new york, brooklyn, new york and staten island, new york. That’s. Three of the five boroughs. Where where are queens and brooke? Queens and the bronx? Don’t know. Not with us, but staten island, manhattan and brooklyn are focus on the positive. Albany, new york, upstate and st louis, missouri. Thank you so much. Lots of domestic live listener love today love it! We got we got brazil has checked in brazil. We don’t hear from brazil all that often. So i’m going to say ah, is buenos tardes is would that be correct? No. That’s that’s, that’s, that’s spanish that’s, right? Brazil? Of course you speak portuguese, so i’ll just shut out the city salaries daemon treyz, brazil! Thank you so much for being with us. What is the portuguese opening? Gado? Gado gado. Thank you. Are ah ho! Jon are our intern. Thank you. We’re going. We’re going to asia. Seoul. Of course. Always always counting on seoul, south korea. So generous. Annual haserot and also in china beijing and tai yun ni hao. Naturally, tokyo is with us always counting on tokyo too. Konnichi wa lots of live listen. Love today lovett affiliate affections that comes next in the same breath i mean it’s all this it’s all the same. You know it’s just there’s. No distinction, really. Between the love and the affection of the pleasantries, it’s all the same. I just get carried away with a liberations. That’s all affiliate affections are am and fm listeners throughout the country love you. Thank you so much for being with us whatever time your station is playing us whatever day so glad you’re with us on am and fm, those terrestrial listeners and the podcast pleasantries are over ten thousand whatever event, whatever device, whatever day, whenever you’re listening binge listening, i was talking to some ah, a binge listener on twitter last week she was catching up with like the last six episodes or so six hours of non-profit radio love it podcast pleasantries to those listeners. Jean takagi is with us. I know he’s there you know him he’s, the managing editor, managing attorney of neo non-profit and exempt organizations law group in san francisco and he edits the popular non-profit law blogged dot com, which is a very popular block, by the way non-profit law blob dot com gets a lot of traffic because it’s xero smart info there, done by jean and, uh and his firm and on twitter you want to check him on twitter he’s at g tak gt a k welcome back, jane takagi. Thanks, tony. Hi. Hey, how you doing out there? San francisco doing great and nice to hear all the love affection in pleasantries out there. Yes, thank you. Are you look ng segmented them. Thank you. See that gracious you are. Thank you. Yeah. That’s. What? I love it. I love it. Um, so we’re talking ah, jean because we’re in the presidential election cycle very, very timely about advocacy what you can do, what grayce area what you definitely better stay away from but, you know non-profits you know, they have interest in the outcomes here. I mean, they can’t just be totally on the sidelines. Yeah, absolutely. Tony. And, you know, i think non-profits everyone of us, if i include myself in the group, is being a boardmember way all supporting promote some cause right now, i think that’s just natural with non-profit organizations were furthering our mission. We’ve gotta support to promote our cause, and i think particularly with some of your audience tony fundraisers know that more than anybody, i’m sure they do absolutely but it’s critical, you know, supporting and promoting our cause goes beyond just talking to prospective donors. It goes to talking to the general public and making sure that they’re aware and we really can’t forget about the policy makers like the legislators. Andi even the administrative agencies out there because they set all of the rules for our playing field and there’s non-profits we want to make sure that the rules take into account our organizations and communities needs a swell because the laws can sometimes be on our side, and sometimes they can be very much against what we want to do. You know what non-profits have done in the past? I mean, really responsible of the community for really the most important public policies that that we hold most dear to us, and that really shape our country like civil rights, women’s rights, disability, right. Some education, health, religion, environmental protection, animal welfare. You know, no matter what are our causes are, um, a lot of that has been shaped by the non-profit sectors it’s just groups of individuals coming together in an organized manner and telling the lawmakers out there, be aware of our needs and our causes. We reflect ten percent of the employee population in america. We are a strong block out there on our views are important to us, and the public thinks our views are important as well. So holding potential elected officials accountable for promoting the issues that we have is important, and we can do a lot in an election year. I know a lot of organizations are afraid because five of twenty three is all about, like you can’t engage in substantial robbing, you can endorse political candidates, but there’s still a lot you could do you know what, jean? What an articulate, oh, and heartfelt endorsement of what are non-profit community sector is is all about really? That was that was very touching. That was that was wonderful. You’re absolutely right. I mean, ah, the only thing you didn’t mention is ah, what? Fifteen? I think between ten and fifteen percent of our gross domestic product is held in assets or flows through the non-profit community every year, which is around one and a half trillion dollars or so. So that was really i could. I could i could feel the emotion in that gene. I know why i know why you do the work. You do? I mean, i’ve known for years, but i felt it wonderful. Um, yes, and absolutely. Ah, there are things that we can do. Um now the things that that are some potential places where you can you might be participating in some areas? They’re basically ones that either have, i think, a direct impact on you as an organization or your mission or those who you’re serving. So i sort of capsule ate that. Yeah, i think that’s that spot on, and i’ll just give you an example of a bored i used to serve on, and they turned us off. It was a fantastic organization that worked with children and youth in san francisco, and there is a local budget cut two services to children and youth. Oh, and, uh, the leadership of the non-profit quickly organized parents and told them to bring all of their kids along to city hall. The next day, about two hundred showed up with their kids, and they also invited the news crews to come out there as well. Well, within a week, budget cuts restored back to the back two children. Snusz alright, zoho really that advocacy and action and advocacy totally makes a difference whether you’re talking about a small non-profit or or a large non-profit and you’d likely have a lot of friends out there so really important things you can do out there, yeah. Thank you for saying that you got turned off off the board. You weren’t. You weren’t thrown out my back, which would be a huge mistake. I mean, i wouldn’t even let you turn off aboard. I would amend the bylaws to keep jean guy, which explicitly say, jean takagi, lifetime or as long as desired, but, um, but i don’t run and that’s why i’m not an executive director or ceo. So all right, so budget cuts are good if there’s a law to write, if if there’s ah, law that’s going to affect you as an organization or the people you’re serving, you know those those could be advocated. Tuas well, write as well as budget. Yeah. I mean, i think think of all the non-profit listeners out there right now. And and what does minimum wage? Wass what? How did that theo used equality, equal access, you know, environmental stuff, the federal government government funding just a couple years ago. And it just got put into regs last year about recognizing the need for federal grants to start to pay for your overhead as well. I mean, before it could escape, you know, government wanted to pay. For your programs, they don’t want to pay for any of your overhead, and now there was kind of recognition and thanks tow advocacy by non-profits saying, recognize that we can only run programs with some overhead? This isn’t an all volunteer arika so all of those things are laws that affect mission, the people you served, and i’ll just give you another example because it’s just a little bit outrageous and this one is from california, but it it could spread into multiple states and there’s a bill right now that originally proposed that every non-profit raising funds in california, no matter whether they were located in california or not, if they raised funds in california, they had to put their overhead figures on their website. Now that bill has changed because that was probably unconstitutional. But now that bill has changed and it’s still being being running through committees right now, effectively putting requiring that every non-profit who’s raising funds in california again, regardless of where you’re located in the nation of these funds here on every single fund-raising document you send out every letter, every mailing, every postcard, anything, every email you’ve got to put a consumer. Protection warning label latto oh, my goodness gracious, you guys a ridiculous law that is hoexter organization that creates costs and, again, probably unlawful anyway, but without non-profit standing up and saying, hey, you’re really hurting the communities that we serve, not just us, you know, and these air based on a few, you know, bad examples of some non-profit scandals that hit the newspapers, some legislators want to jump on that you’ve got to push back yeah, california’s remarkable, i mean, it’s, it’s, it’s so progressive in some respects, and then so i guess the progressivism becomes so ah, so extreme that it becomes burdensome, i mean, and burdensome and and della tiberius yeah, you know, just some people are on our extreme progressive for mo are just don’t have enough information, and they make laws that they are going to make them champions of consumers, and they’re just not looking at the big picture and and non-profits have gotta educate lawmakers. Yeah, you and i talked months ago about the charity registration requirement that that all well, if you were fund-raising in california, you had teo you had teo comply or be subject to your your your your activities being ceased and then transferred to other other other agencies. If it was an extreme case, where does that where’s that one stand gene that that went actually passed? That’s the administrative regulation? Um, not enough, non-profit, you know, probably knew about it and spoke up against that and that actually passed through the attorney general’s office. We don’t know how it’s going to be enforced, but yeah, boardmember personal liability if you if you continue to spend money and you’re suspended or you’re not properly registered and that could affect, you know, literally a couple hundred thousand organization. Yes. Yeah. Okay. I don’t want to revisit that one because it has impact as import outside california, does it not? Yeah. You know, whenever one state makes a law and if it’s not really seen as an out liar in california because you notice you noted that it’s known as a progressive organizations are progressive state. So, you know, other states going well, we should be able to pass laws like that as well. Which sounds quite conservative and hot. So progressive right on. So, yes, you have a big state like california passing fairly draconian laws and that khun spread throughout the states. A zoo, other charities, regulators. Alright, everyone. I displayed a body’s. Think about that. They want to talk about that next time. Um, okay, um, it’s interesting with the political spectrum. It bends so far that the left meets the right. I think i think we’re seeing that in some of the presidential media coverage to but in case um, okay. Let’s, let’s continue with the advocacy let’s talk about some things that are that are permissible actual activities, not just things that you could be advocating about, but, like bills and balls, etcetera. But just we just have about two minutes before a break. So let’s, just start to get to the subject of some of the activities that you can actually do. Yeah. So? So let’s talk about first stating the organization’s position on a public policy issues. So we listed a bunch of them earlier. So let’s say it’s, equal rights like you, khun state that position and in an election year may get more visibility. Thanet might in another years. So you know, whether it be gun control or better schools are, you know, women in minority in positions of power. Whatever it is, state your organization’s positions on public policy issues and continue doing so during an election year. That’s. Absolutely. Okay, okay, so stating on your on your website on your facebook page, etcetera, that’s permissible, yeah, absolutely not. Just teo, you know, tio in your fund-raising documents, but just, you know, to get your mission out there and make sure everybody’s educated about it. Okay, okay, i’ll tell you what, let’s, let’s, take our break now and will come back. We got a lot more, ah, permissible, advocate, and you talk about with with jean. Stay with us. Like what you’re hearing a non-profit radio tony’s got more on youtube, you’ll find clips from stand up comedy tv spots and exclusive interviews catch guests like seth gordon. Craig newmark, the founder of craig’s listen marquis of eco enterprises charles best from donors choose dot org’s aria finger, do something that or neo-sage levine from new york universities heimans center on philantech tony tweets to he finds the best content from the most knowledgeable, interesting people in and around non-profits to share on his stream. If you have valuable info, he wants to re tweet you during the show. You can join the conversation on twitter using hashtag non-profit radio twitter is an easy way to reach tony he’s at tony martignetti narasimhan t i g e n e t t i remember there’s a g before the end he hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a short monthly show devoted to getting over your fund-raising hartals just like non-profit radio, toni talks to leading thinkers, experts and cool people with great ideas. As one fan said, tony picks their brains and i don’t have to leave my office fund-raising fundamentals was recently dubbed the most helpful non-profit podcast you have ever heard. You can also join the conversation on facebook, where you can ask questions before or after the show. The guests were there, too. Get insider show alerts by email, tony tells you who’s on each week and always includes link so that you can contact guest directly. To sign up, visit the facebook page for tony martignetti dot com. Duitz i’m dana ostomel, ceo of deposit, a gift. And you’re listening to tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent. Welcome back to big non-profit ideas for the other ninety five percent. Thank you very much. Dahna ostomel, um okay, gene. Uh, so yes, talking you can. You can put your position out there. That’s totally fine. Even if it’s something controversial, right? That’s, right? Yeah. Okay. Okay. Um, what else but let’s talk a little about lobbying? Kendry? Sure. Yeah. So certainly we can attempt to influence legislation, including ballot measures, and they’re certain limitations involved. But charities actually have pretty broad, generous limits would respect to their lobbying the code again? Five twenty three says no substantial lobbying, really? And that scares a lot of organizations so that most charities don’t engage in any lobbying at all but lobbying released influencing legislation, so influencing the creation of laws, or i’m getting rid of laws or proposing new laws. The attempt to influence that is generally called lobbying and certainly non-profits when, when laws are going to directly impact them in the many ways we talked about should attempt to influence legislation and they can. And if they make something called the five a one h elections, um, that’s a way of measuring lobbying where lobbying is just measured on expenditures, it doesn’t look a volunteer activities or what portion of your website or your you know your staff is devoted to lopping. It just looks at how much you spend on lobbying and that’s how much the limit is it’s very, very clear. It’s very easy to elect. And we recommend that for any charity, that’s really got less than a twenty million dollars annual budget. Pretty much all public charities. Except they’re really, really big ones. Five o n h election it’s formed fifty seven, sixty eight from the irs. Sorry, but the technical dahna but it’s like a half page form the easiest form that the irs has. And it’s just my my strongest recommendation for any groups. So you can engage in lobbying and feel really safe about it. Okay, cool. A fiver. One h election. So what’s the number, the number of the form again. One more time. I arrest form fifty seven, sixty eight. Just google it and it’ll be right there. Outstanding. All right, cool. Love that of that. All right. So lobbying. Why dope now? Lobbying could be laws. We could also be regulations. Right? Like that. Attorney general regulation california. That regrettably passed, but it could be either one. Yeah. Great point. So the limitation, the lobbying latto limitations that they can’t engage in substantial lobbying on ly refers to legislative laws. So not the administrative laws which come from an executive branch of the government for executive actions and administrative regulations. You can advocate changes in those without limit as long as it’s in furtherance of your mission, you can go ahead and do it to your heart’s content. No limitations on that. Oh, wow. Okay, that is not considered lobbying. Alright, so any any agency regulation? Right? I arrest environmental protection agency, federal trade commission, all of that stuff in state, state and local as well. Yeah, state. Okay, as long as it’s not coming out of your state capital or your city legislature. But like you said, non executive branch, right or executive branch? Right. It’s coming from the executive branch, not the legislative. Sorry. Sorry. Right. My fourth grade civics class? Yes. It’s coming from the executive branch of local, state or federal. Okay, so that’s, really? I mean, regulations are enormous. I mean, the irs operates on the internal revenue code. That’s that’s a vast regulation body there’s there’s. Lots to advocate. Yeah. Okay. Okay. So regulations are wide open and then for the laws of cars we’ve got our five oh, one h. Okay, let me not miss state that educational activities probably the main way you engage in advocacy. So not just stating your position, but educating the public, educating lawmakers, educating candidates, even that’s. Okay, you can provide a briefing to them on the organization’s issues and priorities. Absolutely fine, as long as you do it in a nonpartisan manners to just give it out all your candidates. So that there where k, maybe those non-profits constituencies are really looking at this issue when you’re not telling them how to vote, you’re not asking them for, you know, for them to take a position, you’re just giving them information, but about the organization’s issues and priorities, and you’re just educating them. Okay, so educational activities we could host events, teo teo, promote our opinion of of ah homelessness or something like that. Yeah, absolutely. You can. You can hold events. And if you want, you can invite all the candidates. Now. If you have have them speak, they’re going to be certain. Things that you’re gonna have to require, but as long as it’s done in a non partisan manner, you can be super big advocates on your issues, okay? Or you don’t even have to have candidates, but you could have you going issue nights to educate the public. Yeah, absolutely. Okay. And they don’t have to be directly related to your mission. Work. Yeah. I mean, they should advance your mission in some way. Okay? And all of the activity should advance your mission in some way. But yeah, they don’t have to necessarily be pinpoint. Yeah. Okay. Like you said earlier, minimum wage, for instance. Right? Ok, we could take a stand on minimum wage. You know, maybe we don’t work with people in poverty, but we have employees. And we we believe they should be paid a living wage. And we believe all organisations and companies in the state should pay a living wage. So we’re advocating for ah, for increase in the minimum wage in our state is that? Is that okay here? Because your organization, it sort of has a broad admission of working for a mission of out of community values and families and things. Like that? Yeah, absolutely. Minimum wage impacts all of that stuff. Okay, okay, so we get so lobbying and then ah, the administrative changes, which is not considered lobbying, so i don’t want to watch my terms here because i’m talking to an attorney. So, so advocating for the regulations that’s not lobbying, but its vast. And then you got your lobbying for laws, and you got your education activities all permissible, right? Right. Okay. Should we switch gears? Tio what you can’t do? Oh, wait, no that’s a good idea. Okay, but before we do that let’s talk about what individuals who are employees of your organization can do so excellent. So, yeah, what? What we talked about impermissible for non-profits doesn’t mean it’s impermissible for their employees or boardmember zzzz individuals. So, yeah, everybody has first amendment rights. Of course, individuals could endorse candidates and support candidates all they want. And they just have to be careful if their organizations are put next to their name. In terms of, like supporting a political, a particular political candidate that there’s some sort of footnotes. Listeners probably have seen this before. Some sort of footnotes that says that the name of the organization is there for identification purposes on lee and is not an endorsement by the organization of that candidate. Okay, yeah, don’t use the organization named okay, we just have about a minute and a half left. We’ve got to run through what’s impermissible. I know. Endorsing a candidate. You can’t do it right. So easy ones. No endorsements, no contribute contributions to a candidate and not just money, but using other organizational resources. And that gets subtle sometimes. So don’t let your employees use their organizational email address to engage in their first amendment rights election year. They got to use their private email for stuff like that. Okay, give us give us amore impermissible sure, be careful of working on a wedge issue that you haven’t been working on all year. So it’s an issue that that the candidates in a particular election are have a different opinion upon and that may pivot the way the election results come out and you’ve not campaigned on that issue are done. Any advocacy all year and all of a sudden, two weeks before the election, you start doing it. Looks like that’s really election nearing. Okay, getting candidates. To find pledges on an issue or endorse the organization’s agenda, coordinating activities with candidates evaluating or grading candidate positions, those air all impermissible. Okay, we’ve got to leave it there. Gene takagi. Thank you so much. We squeezed it in, but but we covered a lot. Thank you very much, gene. Great, thanks my pleasure. Always you’ll find him at the non-profit law block dot com. And on twitter at g tak next week, your emotional intelligence and peer-to-peer fund-raising tips if you missed any part of today’s show, i entreat you find it on tony martignetti dot com. Where in the world else would you go? Hyre please show me the path i need to know the way with this. Responsive by pursuing online tools for small and midsize non-profits data driven and technology enabled pursuant dot com and by crowdster online and mobile fund-raising software for non-profits now with apple pay for mobile donations. Crowdster dot com. Our creative producer was claire meyerhoff. Sam liebowitz is the line producer. Gavin dollars are am and fm outreach director shows social media is by susan chavez and this outstanding music is by scott stein. Thank you for that information. Scotty, be with me next week for non-profit radio. Big non-profit ideas for the other ninety five percent. Go out and be great. What’s not to love about non-profit radio tony gets the best guests check this out from seth godin this’s the first revolution since tv nineteen fifty and henry ford nineteen twenty it’s the revolution of our lifetime here’s a smart, simple idea from craigslist founder craig newmark yeah insights, orn presentation or anything? People don’t really need the fancy stuff they need something which is simple and fast. When’s the best time to post on facebook facebook’s andrew noise nose at traffic is at an all time hyre on nine a m or eight pm so that’s, when you should be posting your most meaningful post here’s aria finger ceo of do something dot or ge young people are not going to be involved in social change if it’s boring and they don’t see the impact of what they’re doing. So you gotta make it fun and applicable to these young people look so otherwise a fifteen and sixteen year old they have better things to do if they have xbox, they have tv, they have their cell phones me dar is the founder of idealised took two or three years for foundation staff to sort of dane toe add an email address their card it was like it was phone. This email thing is fired-up that’s why should i give it away? Charles best founded donors choose dot or ge somehow they’ve gotten in touch kind of off line as it were and and no two exchanges of brownies and visits and physical gift. Mark echo is the founder and ceo of eco enterprises. You may be wearing his hoodies and shirts. Tony talked to him. Yeah, you know, i just i’m a big believer that’s not what you make in life. It sze, you know, tell you make people feel this is public radio host majora carter. Innovation is in the power of understanding that you don’t just do it. You put money on a situation expected to hell. You put money in a situation and invested and expected to grow and savvy advice for success from eric sabiston. What separates those who achieve from those who do not is in direct proportion to one’s ability to ask others for help. The smartest experts and leading thinkers air on tony martignetti non-profit radio big non-profit ideas for the other ninety five percent.

Nonprofit Radio for February 26, 2016: Communicate With Your Communicators & Your Event Pipeline

Big Nonprofit Ideas for the Other 95%

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Kivi Leroux Miller: Communicate with Your Communicators

Kivi Leroux Miller

Kivi Leroux Miller has tips from her 2016 Nonprofit Communications Trends Report, on how to work effectively with your communications team. She’s the founder of NonprofitMarketingGuide.com and an award-winning author.

 

Pat Clemency: Your Event Pipeline

With Pat Clemency at Fundraising Day 2014

Get committed major donors from your events by making them transformational, not merely transactional. Pat Clemency has before-, during- and after-event ideas. She’s president and CEO of Make-A-Wish Metro New York and Western New York. Learn lessons from Rochester and Buffalo. (Originally broadcast on October 24, 2014.)


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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent on your aptly named host oh, i’m glad you’re with me, i’d suffer aniko maiko, sis, if you touched me with the idea that you missed today’s show, communicate with your communicators. Kivi larue miller has tips from her twenty sixteen non-profit communications trends report on how to work effectively with your communications team. She’s, the founder of non-profit marketing guide, dot com and an award winning author, and the event pipeline get committed major donors from your events by making them transformational, not merely transactional. Pat clemency has before, during and after event ideas. She’s, president and ceo of make a wish metro new york and western new york khun learn lessons from rochester and buffalo and that’s from non-profit radio on october twenty fourth. Twenty fourteen on tony’s take two thank you. We’re sponsored by pursuant full service fund-raising data driven and technology enabled, you’ll raise more money pursuant dot com also by crowdster online and mobile fund-raising software for non-profits now with apple pay mobile donation feature crowdster dot com i’m very glad, very pleased, very thrilled to welcome kivi. Larue miller to the show she’s the founder of non-profit marketing guy dot com and author of the books the non-profit marketing guide high impact, low cost ways to build support for your good cause and content marketing for non-profits she’s also a certified executive coach. You’ll find her on twitter at kitty l m welcome to the lm hi, tony. How are you today? Terrific. Welcome. Welcome to non-profit radio. Thank you. Tell me about this report that i believe is in its sixth year. Your non-profit communications trends report. How did this come about? Well, you know, there’s a lot that data out there about non-profit management in general and a fair number of reports about development staff. But no one was really looking at communications directors, and those are our primary interest. So we started it. So communications director’s kind of ah, like, like, step children. I mean, there had been a get for gotten sometimes. Well, you know, i think in some of our darker moment, maybe we define it that way. But what i really think is happening is that it’s, a relatively new profession and, you know, ten years ago, communications director, pretty much. Handled pr and maybe some print work. And that was pretty much it now. Of course, things have changed a lot. And so the job is much more complicated, and people are recognizing they need to actually staff it with professionals who are dedicated communications skills in developing their skills. Okay, so young professional. Okay. All right. That’s. Interesting. Because we’ve been communicating for well, as long as we’ve been been been walking, where did radio communications used to fall before we had communications and marketing directors? You know, i think that our people handled it, uh, or you might have had someone who did event marketing and pr. It was often times the executive director’s job or within the fund-raising department, but i think the job has become so big now primarily because of that that really didn’t demand its own staff. Yeah, of course. I’m good. Yeah. I’m just wondering where it used to be. Because, uh, before we had a communications director. Okay, um, what’s the, uh, what’s the background of the report. How do you how do you gather the data from how many people and stuff? Hey! Sametz this year, it was about six hundred. I’d say about forty percent of those people identify themselves with communications staff. Another twenty percent is development staff on another twenty percent as executive directors with a few others. Okay, um, you’re cutting out a little bit heavy. We’ll keep trying it, but we might have to have you call back. We’ll see. Okay, yeah, it’s not, i don’t think. Is anything you’re doing? I think it may just be the nature of digital communications will just just say okay, well, i could try a different line if you need me to. Okay? We’ll see. We’ll see how we do now. You have this broken down very nicely. You have your your four d’s for effectively working with the communications team for the executive director to work nice and effective with the communications team. Um, we will dedicate and define and delegate and discuss. This is all very ysl communicated. Very well. I hope your hope, you know that. Thank you. Yeah. It’s all very it’s laid out very nicely. That’s the report is just very pretty, too. Um, it seems like this is all just, like, falling into just being the executive director being committed to the communications work, i think that’s, right? And, you know, the other thing i would say is that somebody has to make some choices because there are so many different ways to communicate. Now somebody has to get this about what’s going to be the most effective way to communicate with the community based on your gold you’re trying to achieve and unfortunately, in a lot of non-profits people are not really making the decisions, they really are trying to do it all and so that produces a lot of frustration on the part of communications staff, and a lot of our guidance is tio executive directors to either say, hey, you need to make a decision or you need to delegate, then let your communications have to make a decision, but you can’t do everything. Yeah, ok, let’s, let’s, dive into some of your ideas that i mean, there are many more than then we can cover, but we’ll make sure we know well, why don’t we do it now? How can people get get this report very easy? You can go to non-profit marketing died. Dot com slash twenty sixteen and download them with report there. Okay, excellent, if i remember or if you remind me will say that again at the end too, but also because in a lot more to it than the section we’re going to cover. But i’d like to cover this working effectively between executive directors and the communications team. You like to see the communications director on the senior management team? Yes. So many decisions are made early in the program development. Say you’re starting a new program and then all the sudden the communications director it us to market that program. All right, i’ll tell you what, give e um okay. Giv e way lost you there. So would you would you try back on? I don’t know if there’s a different line you can call back on. We’re going to go out early for our break. And, um, when we come back, you’ll be back. And, uh, the number that we need you to call is, uh oh. We want you to call. Uh, you gotta hope you could take this down to one two, seven to one eight. One, eight, zero, two, one, two, seven to one eight. One eight zero we’ll go. Out for a break, we’ll have kitty right back. Stay with us, you’re tuned to non-profit radio. Tony martignetti also hosts a podcast for the chronicle of philanthropy. Fund-raising fundamentals is a quick ten minute burst of fund-raising insights, published once a month. Tony’s guests are expert in crowdfunding, mobile giving event fund-raising direct mail and donor cultivation. Really, all the fund-raising issues that make you wonder, am i doing this right? Is there a better way there is? Find the fund-raising fundamentals archive it. Tony martignetti, dot com that’s t i g e n e t t i remember there’s, a g before the end, thousands of listeners have subscribed on itunes. You can also learn maura, the chronicle website, philanthropy dot com fund-raising fundamentals, the better way. Welcome back to big non-profit ideas for the other ninety five percent e-giving sounds clearer now give you they’re right, i am okay, that that’s okay, i don’t think it’s your fault at all. Let’s, go let’s, go back to this idea that the communications director should be on the senior management team. Why is that right? They should be on the scene or senior management team because they need to be involved earlier in strategic conversations about fund-raising decisions and programming decisions lots of times, their routes to market something at the very end and little changes that could have happened earlier in the program would make a big difference in the result, but because they’re just sort of handed this finished product it’s often hard sometimes for them to do is get a job everyone would like, okay, and even just even just simple preparation, right? So they can prepare the team? Absolutely, absolutely. And, you know, most people don’t realize how long things take it’s like, oh, put up a new website for, you know, get a bunch of brochures printed. These things take time, especially when you have to work with other professionals buy-in graphic designers. Or editors. And so, you know, people that have never done that kind of work before don’t have an appreciation for just how long it really takes to get it done, right? Yeah, what what what do you feel about when you see a communications marketing directors reporting to the director of development or the or the vice prime? It doesn’t have to be just director, but the vice president development or, you know, the chief fundraiser, i guess that’s not what you want to see well, and we actually don’t see that all that often the most common organisational formats we see are either and integrated communications and development team where they’re already reporting to one senior manager, which i think is the best approach for you sometimes also see the more traditional kind of siloed teams where you have the communications people over here on the development people over there, and they have different bosses but there, more or less at the same level within the organization. Ah, either way, you want people to have access to the decision makers, to be able to move very quickly on decisions because so much of good communications needs to be nimble. And so you don’t want to just bury your communications director away and never talked to her. Which, unfortunately, is what happens a lot. Okay, well, that’s, why that’s? Why? I like this section of the report. Because it ah, hopefully will spark conversations between the executive director and the communications director or communications team. You know, maybe, you know, get some things. Start getting talked about that. It just kind of simmering and nobody’s really having a discussion about these issues school. Um, you like the executive director to understand the basics of communications, right? So we talk about a quick and dirty marketing strategy. Where the first question you wanna answer it? Who were you talking to? Your target audience. The second one is what’s your message to those people. The third one is one of the right channels or ways to deliver that message to the people super easy, right? If you just answer those three questions. Ah, lot of times what happened is people focus on that third question. They just focused on getting the message out without focusing on the target audience. Or if the message is really appropriate and oftentimes executive directors will. Say they don’t like something i don’t like this neither. I don’t like that colors on the website and our responses. Well, you’re not the target audience. Those materials need to be created for the intended community. And but if you don’t have any kind of concept of target audience and trying to reach people with a message that resonates with them, it’s difficult for you to be a good decision maker about communications, so you don’t you don’t want the executive director to be saying you put this out on twitter. This goes on facebook, we need a print brochure for this. Put this on the website. I mean there’s there’s more to it than that. It’s got to be much more strategic thought even just from the executive director at a basic level. Absolutely. Absolutely. Are the people you’re trying to reach in to motivate to do something using those communications channels. You got to answer that question first. Yes. Where are they? Right versus where would you like them to be or what? Yeah. Okay. Okay. Um putting some limits on the scope of the work for the communications team. You see them getting dumped on? Absolutely. And without a doubt, we hear the too many competing priorities or urgent tasks overtaking important ones as really big challenges for communications directors and, you know, not only that not only are there too many good communications choices, but lots of times that communications staff end up being the ones who are really good with computers, and so we often see them saddled with responsibilities or because they type well, now they’re doing boardmember way, see, all kinds of things get thrown into communications director there really limit their capacity to be good communications directors don’t dump on me. You see that on you see that on community on director’s desks as you’re mentoring them don’t dump on me. Well, i try to encourage them to stand up for themselves and to say, look, if you want me to be really good at managing our social media channels, creating great newsletters and guess what? Don’t expect me to go fix joe’s computer every time he blows the thing up. Yeah, yeah, that’s. Interesting because you do mentoring is a good part of your work. Um, how do you encourage these conversations that hopefully the report will stimulate but where? It doesn’t. How do you get the executive director and the communications director having this conversation? Well, you know, a lot of it is very interpersonal, right? So lots of times i tried to figure out okay, what is that really relationships that these two people have? But oftentimes we found that executive directors do respond to that outside expert that’s the classic thing where the staff says something, they’re not listen to you. Hyre the consultant consultant says the same thing and suddenly it’s the word of god. Right? So i end up playing that role a lot and really sort of backing up what staff are trying to tell their communications directors and if they can hold me up as an expert, sometimes that’s all they need other times, i give them different ways. Teo open conversations, we’d like to let people have really good examples of what other organizations were doing so they can demonstrate that they’re really not the first non-profit to try this new tactic that often works pretty well, too. Okay, um, have you seen things change over the six years i’ve been doing this report? What are what are some things that you’ve seen either either for the good or bad, you know, i think there really is a nice growing level of sophistication in the field. Like i said earlier, this is a relatively new profession, and people are asking harder questions of themselves, i think, and asking harder questions of people like me and, you know, really trying to be more strategic and not just do do do all the time, i think people do realize that they are overwhelmed with choices and they’re starting to get more savvy about realizing they need to make choices. So i guess, ah, marketing communications plan in being more strategic on dh that helps you make choices? Absolutely and saying, you know what? These three things are the most important things were going to do this year or these three communications channels or where we’re going to be our best, and we’re not going to do some of these other things, even if they’re the popular thing that’s in the news right now, we don’t need to be there. You have to make choices. You just have tio okay, yeah. On dh, prioritize the three most important things. So if something else intervenes, you know that these top three, if it’s competing with one of these, you know, these things take priority, and you know what, tony? People have a really hard time even putting things in one, two, three order you would not believe how difficulty that is for people when they’re talking about their communications, they want ten priorities, and they don’t want to put them in order. So that’s another challenge? I really pushed on communications staff in their executive director’s ok, i promise we won’t publish this. We won’t tell anybody, but i want the two of you to sit down and say what’s number one what’s number two and what’s number three and that’s really hard conversation for a lot of organizations, and what do they usually putting in those ways talking about events that they’re publicizing or programs or channels? What? What are those like? What categories? Of those one, two, three or one through ten for organizations that have a lot of different programs? For example, social service agencies tend to run scores of different programs that could be a really tough decision, you know, they can’t talk about all twenty things they dio in their newsletter. Or a social media the which of those twenty are going to get priority? That’s a really tough management call in other organisations, it tends to be, you know, are we going to speak more to our donors or we’re going to speak more to the people that were trying to serve and given the limited number of hours first on staff who’s most important at any given time again, people don’t want to have to decide, but if you don’t make a decision, you just sort of do it by default and that’s not really any better. Yeah, that’s not strategic, right? But i could see how these air difficult conversations toe have decisions to make, because do we put our volunteers ahead of our donors? Do we put our service beneficiaries ahead of our volunteers? Um so does it help when you say nobody knows except us? Well, it definitely helps them have the conversation with each other, and i think from there duitz they can decide who else has brought into that conversation and whether it really becomes public or not. You know, most people don’t actually publish their marketing and fund-raising strategies, so it does end. Up being an internal conversation, but even just bringing in some of those other program staff who’s, maybe their programs don’t make the top of the list or bringing in board members who have different opinions about fund-raising strategy, you know, they could be sensitive conversations. Okay, so that’s interesting. So do you often bring boardmember cz into to these conversations that you’re having between executive director and communications director? I think it really depends on the board and how active they are and again, whether they have marketing expertise, if you have someone on the board who has those skills and experience, that can be a great asset to the organization. But again, you don’t need someone just spouting off about things that they personally think they really don’t understand how to do communications at a professional level. Yeah, i really like that newsletter we did three years ago when we go back to that format, right? Or, you know, then there’s the one boardmember had to deal with one time who insisted that facebook was really just for perverts, so that was helpful, you know that she insisted the organization shouldn’t be on facebook because of a pervert. So you know, those kind of situations you just latto sort of move them along and get back to creating a real social media strategy. I think she was a friend of mine. Actually think that i got okay. Uh, that’s. Interesting. Cool. Okay, um, um, professional development you want to see? Oh, i think my voice just cracked like i’m fourteen professional development you want to see invested in? Correct, right? This is perfect. This is professionally. Yes. And it’s. We’re so blessed, really. And the communications field and i guess it’s no surprise, because we’re communicators, right? But there are so many good communications bloggers and people who are doing free webinars and free e books. Orsino certainly paid opportunities as well, but you could start with just the free blog’s and learned an incredible amount and both fund-raising and communications. So i really recommend that all communications staff take atleast an hour a week, if not more. But at least an hour a week to disclose the door, turn off the email in the social media and just read. Just read for an hour. That alone can really advance their own skills. How about conferences? Is there? A conference that you recommend? Sure. There are a couple, you know, there’s. Not one conference. Really? That is specifically for non-profit communications directors. However, there are a few events that i think you’re doing a decent job at meeting their needs. So my favorite national conference is intends. National technology conference. I try to make that every year there are a couple of regional events. There’s, a relatively new conference in north carolina called create good that is focused on non-profit communications and marketing. That’s another great a regional event. Ah, you know, some of the other events, we have a piece of it. Okay, just ah, well, let’s not highlight those because we want the ones where it’s you know, it’s it’s a premiere. Now you’ll be it. You’ll be a ntcdinosaur in san jose, this six coming march in march. I well, okay, looking for it. And i’ll be working with on two different sessions. Oh, cool. Oh, you’re presenting. All right, i’ll be hosting the live stream, the live audio stream and tc live. So we’ll shake hands. They’re absolutely all right. Um another thing that you like to see done is allowing your communicators to say no to the executive director. What do you mean by that? Well, lots of times executive directors get very excited about things, you know, lots lots of executive directors were really visionary people, and so they all come up with big ideas like we need a nap, you know, that’s when we hear a lot, yes, and odds are you probably don’t need a nap and may, even if you maybe do you probably can’t afford it. And, you know, we deal with a lot of small and medium sized organizations, and ap is something that really requires some pretty strategic thought is not something that you could just turn around and have online in today. So, you know, those are the kinds of things that we want communications staff to feel okay? Saying, you know what? I hear you? I know you’re excited about that. I’m gonna i’m gonna put that in my good ideas file for now and and not end up getting distracted and working on an app for the next two days when they need to be doing other things. Oh, app development could be there six months. Well, an expensive said and expensive too. You know, but lots of times what we see is an executive director saying, oh, you know, go find out the app thing, and then the communications director has to spend that day researching what it takes to create an app. Okay, well, knowing that they’re never going t to do an app and so that time hasbeen wasted. Okay? Aps yeah, i hear that occasionally. Do we need a nap, right? Um, you wantto see regular editorial meetings? What what? What’s an editorial meeting an editorial meeting is where you sit down and talk about what you’re going to talk about, and we’re going to talk about it. So what’s going in the new hey, brother what’s going on facebook? What event? Marketing you need to dio what presentations different staff are doing and how you can capitalize that already and reuse that content. So it’s really about focusing on, you know, what are the most important messages this week in this month? And how are we going to get them out the door? And again? This is where a lot of the triage has to take place. You’ve got fifteen different things you should probably be talking about. That because you have been planning that well, you can talk about all of them. You gotta prioritize. And so that’s the editorial meetings allow that to happen on a regular basis. It’s sort of forces the decision to be made and helps the communications team better plan their work. Going forward is a lot of that covered in our annual marketing and communications plan. You know, you can plan for sure, but so much of good communication is being about being responsive and really tying your work into what people are hearing about in the news today. So you can’t predict any of that, right? So you always need to be able to say, ok, this is what we want to talk about today. This is what’s actually in the headlines. This is what we’re hearing from our clients. This is what our donors air saying, what really does make sense to talk about, you have to adjust, and you have to tweak things. Okay? For sure. So i got you. All right. Um, internal communications you like, you know, you can’t really have good external without good internal. Absolutely. And, you know, i think the editorial meeting is a nice way to start those conversations. But what we talked about earlier about how teams were structured and making sure that the communications staff are not segregated from the development staff and they’re not segregated from the program’s staff. You know where people sit within a building or how often they talk to each other just throughout the course of their work can have a big impact on how well they work together. And then how well they communicate is a team outside the organization? Yes. Okay, you’re very good at explaining these very concisely to school. Thank you. Good. You’re a professional communicator. Um, how did you get into communications? This, uh, former step child profession. How did you how did you find your way here? Well, when i graduated from high school, i wasn’t sure if i wanted to be a journalist or environmentalist, and i ended up going to uc berkeley and they had a better environmental program than underground journalism program. And so i went the environmental route, and we’re in the environmental community for about ten years, but always kept writing. And so when i have the opportunity to move to the east coast and start my own business. I decided i was going to be a freelance writer for environmental groups, and it just sort of blew up from there, okay? Ah, i’ve been picking all the topics we have just about a minute or so left what what’s one that you’d like to cover, that we haven’t talked about. Well, let’s see, we’ve hit a lot of you know, i think one of the most important things that we can really do to help communications directors get the work done right is, too give them a boost of confidence. A lot of what i feel like i’m doing when i’m entering people is encouraging them to start these hard conversations with their executive directors to leave their offices and go hang out with their program’s staff to find the stories and really get the good information from people you know, like because this is such a new profession, people aren’t sure how to do it all the time, and they need a little extra shove in the right direction. And so, you know, i just want to encourage people to take it upon themselves to try to make something happen. Hilary miller you’ll find her at non-profit marketing guide dot com. And if you put forward slash twenty sixteen after that, you’ll find the report. Did i have that? I get that right for the report. E-giving that’s, right, ok, and on twitter, you’ll find her at k v l m. Thank you so much, kitty. Thank you, tony. A real pleasure. The event pipeline with pat clemency is coming up first. Pursuant, you have a problem? Uh, the problem solution statement. You have a problem. You need to raise more money. One of the solutions pursuing pursuing dot com. They’ve got these tools velocity for managing your fund-raising and helping your fundraisers manage themselves in their activities. And there their deadlines, their solicitations, etcetera, and then also helps you manage the fund-raising function. Um, prospector, which helps you find the upgrade ready donors that five hundred dollar donor-centric giving fifteen hundred or five thousand it’s using your data to find the people that you should be spending more time with and trying to get them upgrade. That’s the prospector tool these air, you know, made for small and midsize non-profits because you don’t have big fund-raising staff, um, you need help and pursuing ties, the technology that that does it. And you pick the tools that you need. That’s. Why, i think it’s ideal for small and midsize. You take what you need, leave the rest and all those tools are at pursuant dot com also crowdster with their new one of a kind apple pay mobile donation feature. It’s going to increase your mobile donations, which again pain, pain solution or problems solution statement you got to raise more money. I have a solution crowdster they obviously do crowdfunding site easy interface for your donors. They’re elegant looking sites. They look cool. You can check this all out at crowdster dot com and also the back end. Very helpful for you administering your crowd funding campaign now, tony’s, take two. Thank you for supporting non-profit radio. I don’t know. I hope i don’t say thank you too often, maybe that’s not possible, but i am grateful that you listened to the show and whether it’s live listeners or affiliates to get our affection or podcast listeners that get my pleasantries. I’m grateful for your support of the show if you getting the weekly alerts about who the guest star each week into your inbox. Thank you for that. If you’re with me on twitter, facebook, thank you. However it is, we’re connected. You’re supporting non-profit radio and i’m grateful. Thank you so much for being there. That’s tony’s, take two here is pat clemency from october twenty four ah twenty fourteen show on the event pipeline welcome to tony martignetti. Non-profit radio coverage of fund-raising day two thousand fourteen we are in times square, new york city at the marriott marquis hotel with me now is pat clemency. Her seminar topic is the event pipeline turning event guests into major donors. Pat is president and ceo of make a wish metro, new york and western new york that clemency. Welcome to the show. Thanks, tony. Pleasure to have you. You have ah, pretty desperate territory, new york city and western new york it’s an interesting territory, but i think it really is empowering in the sense you get a chance to say all sorts of markets in which you can raise money and it’s really the opportunity to understand how donors react in their markets and and you know what the universal is? They won’t want to make a difference. And how far west does western new york go in your for we cover the major cities of buffalo and rochester, seven ending counties. It’s just go over to buffalo. It does. Okay, so we don’t have the middle of the state. But we have a new york city in nassau county and then seventeen states counties upstate. What do? You see that non-profits are not quite getting right around events and transitioning donors from events. Oh, you think, you know, we all start with special events? I mean, there’s, no question about it, but i think it is the recognition that there is a discipline that can make those events were quarter and smarter and are part of a major gifts strategy if we see it as an event that we efficiently come into and go out of without seeing its capacity to build a pipeline of donors for other kinds of fund-raising particularly major gifts, i don’t think we make it a ll that it can be. So today we really talked had a great dialogue around the issue about some of the things that we can do to make a special event. Three distinct parts. It matters deeply what we do before going into the event. We’ll talk a lot about planet absolute, but planning in a different way, that really makes us understand who is coming, who are the prospects, but the day of the event. How do we really connect the donor’s? Not just with the event, but with the mission and how they can. Make a specific difference and how we then engaged him in the journey, not with the event but with the organization over time. He’s really the third ingredient in and so it really is very helpful to think about it as more than simply even itself. I’m gonna ask you to talk even closer to the mike because we have now we have the background noise because lunch is lunch is over, so stay nice and close. We don’t pick up too much outside background noise. Well, let’s start with the natural place of planning. What? What should be redoing as we’re planning the event? Planning for transitioning attendees to teo to our donor, right? I think we’re all too often we start with logistic rather than the strategy. What are we trying to do and who are we trying to attract? We also need to cast a wider net if you think of the donor pyramid. I mean, we’re looking at our past event guests and hoping people who will be new to the event will also come but we’re not looking for the clues that people give us on dso we found there was great opportunity looking at direct male donors give one hundred dollars more, and when we did some wealth screening, we found out they gave us one hundred dollars, not because that was their capacity. We had a box and they checked it and they gave us one hundred dollars. But we understood it. When we looked at it, they had so much more capacity, but we never got around to asking them. So looking a little bit more broadly and thinking about the strategy of engagement, we basically said, if you look at an event just as a single time, we’re going to invite him again next year. But if we look at the event and over late, a lot of the major gift strategies we have the ability to change the whole dynamic your oil to feet of the event. It could be that the institution and would be a longer term engagement. We get that right in the planning stage. That’s what we want, right? We don’t want this coming up year after year. And does this include people who come? They may only come one time because there connected with the honoree or just a friend of the organization brought them. Wait, convert those kinds of people. Well, you know, it’s very interesting. We learn a lot from our buffalo rochester offices because they have a very different evergreen strategy. Honorees are looked at differently than we look at them in new york city, and they are on it for body of work. So as a result, most of their strategy is thinking about how do you get the same donors to renew at higher levels each and every year? So now we’re beginning to implement that, saying, regardless of the honoree, how do we get more of our sponsors to renew? And then for those one time donors who come because of a gala honoree, we need to do some more screening and think about who else in our boards within the make-a-wish family knows them so that the relationship can transition to the organization, not simply around the honoree. What else can we learn from rochester and buffalo? Well, you know what? I think it is universal, so what? People want to make a difference? And we just have to make sure that we’re not leading with what we need, but we understand that the first conversation is the donor’s needs and the donor wants to be able to make a difference how our job is to take them on the journey by showing them how treating them like an investor, and that is a really key difference. Very often we ask for what we need, and we never think from the donor perspective, what about the organization will really resonate with them for the long haul? Do you really feel that upstate or western new york is better than downstate new york at this? No, no, i mean, they they’re scale is very different than ours. I mean, it’s a smaller scale the week that i think the best thing about fund-raising is if we are open to understand the best practices exist everywhere they learnt from us, we learn from them and i think it’s one. But i think the interesting thing is in every market, if you begin to institute this practice of looking at a bent donors not just as dahna sporting event on an annual basis, but really, truly look at it as a pipeline, we have seen donors go from seventeen hundred dollars to ten million dollars, or from our five thousand dollars. To five hundred thousand dollars. It isn’t a journey overnight, but the fact of the matter is some of our very gorgeous major gift donors entry point was at an event was how we dealt with that that made all the difference as to whether or not that became a continued transaction. We sell a ticket, you come to our event or if it really became a transformational relationship, the mission of the organization, are there other specific things that we should be doing in our planning? Aside from the concept of the lifetime donor, the longer term relationship, are there things specific to go to the invitation? Who invites them how they’re invited before the event? What else should we be doing specifically? Well, we began talking about if we were to really make this part of our major gifts strategy, what are the ships that we need to make? And when you think about it, our invitation is to an event we needed t even change the messaging were not just inviting you to invent we’re inviting you to share and join in this extraordinary mission and that’s very subtle, but it’s a very big difference, and so we even change the fact that when you come to a gala is a perfect example think about how we spend the first hour at cocktails just kind of wandering around. Instead, registration is outside, so the minute you enter the doors, you are coming in and part of a community of like minded people who believe that this is some of the most important work we could do for kids, and you are meeting wish families and volunteers on board members course searching you out as the guest that evening in that first hour becomes a really important message about we welcome your involvement in this remarkable work. How do we convey that message in our cocktail hour? Well, it’s really about storytelling and changing who tells the story? So if you think about it very often at a gala, whether it is during the cocktail hour, it’s during the main speeches of the night, putting up the ceo, they’re putting up the board chair. We’re talking about the past. We’re actually talking about statistics and how much money we raised in our case, somebody wishes granted when we changed the dynamic of who the storyteller wrists really should. Be the people who experienced the mission first hand and as we tell the story through their eyes, it says to a donor here’s exactly what your donation would do here’s exactly how it makes a difference in that moment for a lifetime that’s a very different relationship from the beginning of the point where that donor enters the gala. If we’re going to focus on storytelling at our events and it might be a very big one memory big gala or it might just be a smaller could be anything smaller, gathering, maybe even a meeting. Absolutely, we need thio sounds like have a very consistent message that the leadership is conveying that trickles down to all the employees and then also the board is conveying right when we need to have consistency and messaging. Well, you have to be have consistency in a couple of things. I think you have to have consistency and messaging for sure, but you also have to build a culture where the board and the staff are engaged in thinking about who’s there, you know, there’s, not a throwaway seated any event, and when you think that it matters most, there is a greater level of engagement on the part of the board and the staff and pretty work that gets done who’s at those tables. Who should we know how we welcome them? What would be important to them? And it allows boards to be successful. You know? Somebody tells you hear from boardmember i’ve given you every contact i have there’s, nobody else i can approach this empowers boards to reach out to other people that the organization knows and be champions that night for the cost. So they’re assigned we’re assigning people too, to meet specific people during the evening during the event. Absolutely and beyond that, you’re the eyes and ears. Every single person has a role kind of just surveying the room and learning what what they’re hearing that night and reporting, in fact so justus, we schedule an event on a day before that event takes place. We also have the debrief date by which boardmember volunteer staff get together. What did you hear? What did we learn? In very often? One piece of information about somebody was in the room is magnified then by another piece of information. And out of that then becomes thought. Okay. The event is over, but it’s on ly really big beginning in terms of engaging that dahna long term now on the way for the organization, and so part of the debrief is what’s next, what are some of the opportunities? And you’re right, we have to be on the same page. If someone were to say to us post event, i’d love to be involved how we ought to be able to convey what the options are many and there’s not going to be one that works for everybody. But everybody needs to know here some of the ways that you could be involved on an ongoing basis. So we’ve transitioned from beginning in the planning stage two day of now. We’re at our events. What else? A little bit there. Sorry, that was allowed. What else should we be thinking about? Oh, are executed the day of create this transition? Well, i think the other thing that you could do very, very well is start with strategy what’s the message that you’re trying to convey that should be the threat of connection to everything that’s being done that night and for us was really talking about the ripple. Effect of wishes in the ripple effect of wishes is a moment in time, yes, but it also has a lifelong impact. So one of our speakers was a thirty five year old executive with a wall street firm. He was a wish child seventeen years ago, and so the impact for him wass it had a ripple effect through his life, the life of his brother, who they really had a hard time when he was diagnosed with cancer. As the family would tell you, everybody’s diagnosed cancer, you know, said everybody has cancer feels like and so the threat of connection of his wish was in that mama with his brother. But it was also over his life he became a wish raining volunteer, helping others but imagine his role now explaining to people in his way that this investment that you will make tonight in support of this event, hasn’t it has an impact. Come on, the future generation of kids were just like me, that’s a that’s amazing way to tell the story, so the first part is what we’re trying to do. We’re trying to show the ripple effect over time across families in communities. And so all of those voices were part of the program that once that strategy is that you can always worry about the logistics next, but you’ve got to get that piece of it too often in event planning for the night of we think about the logistics, but we haven’t really thought about the strategy and that that’s, what we lead with and that story telling is is just a one part of it. Next is if you’ve told the story, then you’ve got a provided tangible way for people to make a difference, and so we don’t we do a lot of fund-raising at night, but its not around and for things we had one great item this year, and the rest is all about an auction to allow people to sponsor wishes and that’s the meaning of it. You go from the programme, which told the story from the perspective of families who have experienced it and then give people the opportunity to share in joining the mission by sponsoring future wish it was incredible to watch the little store ones, and some don’t respond to the wish. A season for wishes any or twenty five thousand. Dollars. Donation. In the room. An individual wish, right down to a thousand dollars and watching the room right up. Every time somebody was part of the community that was making a difference was really an extraordinary thing. It allowed people to know that this was a really special thing, that in this time and place, we’re all making a difference. Like what you’re hearing a non-profit radio tony’s got more on youtube, you’ll find clips from stand up comedy tv spots and exclusive interviews catch guests like seth gordon. Craig newmark, the founder of craigslist marquis of eco enterprises, charles best from donors choose dot org’s aria finger do something that worked. And naomi levine from new york universities heimans center on philanthropy tony tweets to he finds the best content from the most knowledgeable, interesting people in and around non-profits to share on his stream. If you have valuable info, he wants to re tweet you during the show. You can join the conversation on twitter using hashtag non-profit radio twitter is an easy way to reach tony he’s at tony martignetti narasimhan t i g e n e t t i remember there’s a g before the end he hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a short monthly show devoted to getting over your fund-raising hartals just like non-profit radio, toni talks to leading thinkers, experts and cool people with great ideas. As one fan said, tony picks their brains and i don’t have to leave my office fund-raising fundamentals was recently dubbed the most helpful non-profit podcast you have ever heard. You can also join the conversation on facebook, where you can ask questions before or after the show. The guests are there, too. Get insider show alerts by email, tony tells you who’s on each week and always includes link so that you can contact guests directly. To sign up, visit the facebook page for tony martignetti dot com. Lively conversation, top trends and sound advice. That’s. Tony martignetti non-profit radio. And i’m lawrence paige, no knee author off the non-profit fund-raising solution. Dahna oppcoll i’m going to ask a little just sort of a digression just about the logistics of that that auction for wishes did you have people predetermined that would that would be bidding on on any of the any of those auctions and those wish auctions way we thought about wass how could we make it? And i don’t mean to suggest the whole thing’s written? No, no, what did you have one or two people who you knew would get the ball rolling? They were all legitimate bits. We wouldn’t do that, but but there’s a couple of things that we were able to do before tony. So three board members came forward and said for new donors who never made a donation before to make a wish, the ability to come and make a difference for a child that’s a pretty important thing, but how much more would they feel? The impact of that initial donation if we came up with a challenge match, so three of our board members got together and one hundred and seventy five thousand dollars was put up in advance. They pledge this and they would donations of two hundred seventy five thousand, so that was a huge thing. We also knew from a couple of donors at the wish auction for somebody who couldn’t be at the gala, they were out of town was still a way to participate, so for people who weren’t there and want to participate that’s part of our culture now you always have this opportunity give even if you can’t be there. So we knew a handful of dahna they do it? What’d you do for the ones who couldn’t be there, so they have already pledged it, and they’ve made that commitment right before, and so we let people know that we were able to do that. Those two things are done in advance. We know that if if people know that thie donation they make is going to be doubled, there’s a likelihood that they’re going to give a little bit more on dh, then the other one to find a way to let donors who just can’t not be there that night. How else could we participate when it’s about wishes anybody can participate? And i think that helped a cz well, so that’s kind of the two things we know going into the night. Come and then way announced to the audience and then the third part of our trilogy stories after the event, what do we need to be now? Follow-up should be planned during planning, right way we should be thinking about what our follow-up is gonna be while we’re doing the advance planning it is, but we’re hearing a lot that night, and you’re understanding what the individual journey might be for donorsearch we can talk about on overall strategy were also listening to the donors needs as well, and that we hear that that night so that’s that’s an important thing. But, you know, i i think there’s a couple of great examples, our ten million dollars donor started out as a seventeen hundred dollars, went on. He bought tickets to a mets game where they were doing a benefit for make a wish and to see the journey after some of the events it was where he got to the transitional stage was when he was able to make a difference for the individual wish, so he began to grant wishes and then began to think, well, if i could grant a wish, i wonder if i could do more then he began to grant a wish a month for five years. Sixty kids, when you think about that, and that his attitude wass. But i couldn’t hyre others by this, and i have to lead by example. So in his office building, he took down some of his paintings and put up something that we have designed, which was simply a tree, acknowledging those wishes that have been granted so simple. First name of a child and a wish. When you came up into his hobby, you immediately saw that. This was somebody who was champion the cost. So he then, as he got closer after, after having been an event donor. And so when it became time to start thinking about the next generation wish children, you know, in two thousand thirteen, we were thirty years old, and we had grand on ten thousand wish, and we had a big bowl dream for the future. We wonder, grant the next ten thousand wishes because we understood now importance and impact want to grant those ten thousand wishes in a decade? Well, how do you sell somebody on a big, bold dream? Will you go to your best investors in the cause? And he said, well, i’d like to give you a down payment on the future, and that became the largest individual gift in the history of make-a-wish worldwide from an individual and think about that for the for the future of this organization, you know, here was somebody who went from seventeen hundred dollars, two, ten million, but it was never about ten million dollars for him. It was about the ability of change ten thousand lives. And so you think we moved from transaction, you know, i give you tickets to this event because you gave me a donation moved to the transitional stage where we could say thank you for making a difference for that child to the transformational stage would thank you for making a difference for the future of the mission that’s where the journey goes. If we take our special event and understand that each of those stages the preplanning the night of and what happens after are all distinct but equally important segments that can help that donor journey. Okay, we still have a couple of minutes left. Anything you want, teo. Hopefully you do have something you want to share that we haven’t said yet. Well, i think you know, one of the things that i was really struck by wei had our gala on june twelfth this year. And there was a couple who had come forward and they were security. They secure the honore, and they were great in helping support the fund-raising around him. And as they thought about sending a letter out two people to solicit funds from business colleagues and family and friends, i learn a lot when you see the letters, say, right, and this one just simply said we got involved with make a wish because we learned about Micah 6 year old who want to be a ballerina. We stayed involved because over the years we’ve seen hundreds and thousands of kids whose lives have been forever changed, and what i realized was here was a couple who came to an event was a cultivation event, just learn about make-a-wish and they heard that story and that stayed with them, and now we have an event for which they were such an incredible catalyst as a couple raised one point, six million dollars the fund-raising they did was extraordinary, they’ve been doubt a wish in perpetuity, and yet they never lost sight of the fact that it was at an event that was learning about that one child that touch them and made them want to do more. I don’t think i really understood the power of their motivation until that moment, but what i did no that’s, the discipline that we need to put in place and that’s the story telling you a story telling all the way in which we don’t look at this as a transaction it’s so much more and event can be so much more and could be such a powerful part about how we welcome donors into the extraordinary missions that we all support don’t leave it there. Ok, tony. Thank you. My pleasure, pat clemency. She is president and ceo of make a wish, a true new york and western new york and thank you for bringing lessons from rochester and buffalo. Thank you, my pleasure or listening to tony martignetti non-profit radio coverage of fund-raising day two thousand fourteen. Thank you so much for being with us next week. I just don’t know what’s going to happen next week. We’re pre recorded today, but have i ever let you down? If you missed any part of today’s show, i urge you find it on tony martignetti dot com. I’m just not sure about the singing. For twenty sixteen, we’re sponsored by pursuant online tools for small and midsize non-profits data driven and technology enabled pursuing two dot com and by crowdster online and mobile fund-raising software for non-profits now, with that apple pay mobile donation feature crowdster dot com our creative producers claire meyerhoff sam liebowitz is the line producer gavin dollars are am and fm outreach director. The show’s social media is by dina russell, and our music is by scott stein be with me next. Week for non-profit radio. Big non-profit ideas for the other ninety five percent. Go out and be great. Hey! What’s not to love about non-profit radio tony gets the best guests check this out from seth godin this’s the first revolution since tv nineteen fifty and henry ford nineteen twenty it’s the revolution of our lifetime here’s a smart, simple idea from craigslist founder craig newmark yeah insights, orn presentation or anything? People don’t really need the fancy stuff they need something which is simple and fast. When’s the best time to post on facebook facebook’s andrew noise nose at traffic is at an all time hyre on nine a, m or p m so that’s, when you should be posting your most meaningful post here’s aria finger ceo of do something dot or ge young people are not going to be involved in social change if it’s boring and they don’t see the impact of what they’re doing. 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