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Nonprofit Radio for August 26, 2016: Design On A Budget & Communications Mythbusters

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Oliver Seldman, Leah Kopperman, & Jessica Teal: Design On A Budget

Oliver Seldman, Leah Kopperman & Jessica Teal at 16NTC

Component based design will help you whether you’re working with a consultant or designing internally. Our panel talks through the process, from site map to comps. They are Oliver Seldman with Advomatic, Leah Kopperman at The Jewish Education Project and Jessica Teal of Teal Media. (Recorded at 2016 Nonprofit Technology Conference.)

 

 

 

Melissa Ryan, Kari Birdseye & Burt Edwards: Communications Mythbusters

Melissa Ryan, Kari Birdseye & Burt Edwards at 16NTC

What advice is truly useful and what has overstayed its welcome? Our panel from NTC will help you separate myth from reality in video; thank you’s; mobile; virality; press relations; and more. Advice comes from Melissa Ryan at Trilogy Interactive, Kari Birdseye at WildAid, and Burt Edwards with InterAction.

 

 


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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host with the breaking cracking fourteen year old voice. Did you hear that? But i’m still glad you’re with me. I’d go into a wreath is, um, if you irritated me by missing today’s show design on a budget component based design will help you whether you’re working with a consultant or designing in house, our panel talks through the process from site map to camps they are oliver seldman with advomatic leah kopperman at the jewish education project and jessica teal of teal media. This was recorded at the twenty sixteen non-profit technology conference and communications mythbusters. What advice is truly useful and what has overstayed its welcome, our panel also from ntcdinosaur will help you separate myth from reality in video thank you’s, mobile virality press relations and mohr the advice comes from melissa ryan at trilogy interactive, carrie birdseye at wild aid and burt edwards with interaction on tony’s take two don’t be in the woods on planned e-giving we’re sponsored by pursuant full service fund-raising data driven and technology enabled, you’ll raise more money pursuant. Dot com and by we be spelling super cool spelling bee fundraisers, we be spelling dot com here’s, our first panel from ntcdinosaur with design on a budget welcome to tony martignetti non-profit radio coverage of sixteen ntc non-profit technology conference. This interview is also a part of ntc conversations wrapping up our coverage on day two. We’re in san jose, california, at the san jose convention center and with me are oliver seldman, leah kopperman and jessica teal. We’ll meet them very shortly. Talk about their topic design on a budget first, i have to do the obligatory swag swag mentioned shoutout for this for this interview, which is from m d they do wordpress droop elin sales force. You see it’s a pen that’s also a very, very sturdy suction cup holder for the pen. And we have a what we call this our ever know bourelly also there bobblehead what troll now it’s, a combination bubblehead troll doll with very thin thinning orange and white hair. I implore you, if you’re only on the audio feed, please go to real tony martignetti dot com. You can turn it off after the first one minute twenty seconds and you’ll get the benefit of this, but you won’t get the benefit of our panel. Yeah, please stay for that, you’re sure. But if you only want to see the bobblehead troll doll, you could turn it off after one twenty. All right, so we’re gonna add this to the day two swag collection. Not too elegantly. I’m gonna add it. Thie bubblehead troll dollars now horizontal. Okay, design on a budget. Let’s, meet our panel. Oliver seldman is technical lead for advomatic llc. Leah kopperman in the center is analytics and digital director for the jewish education project. Jessica teal is teal media. She is co founder, founder, co founder and ceo. Executive director. Yeah. Everything all right. Hr as well. Right. Welcome. Welcome to non-profit radio. Thank you. All right. Design on a budget. Jessica let’s. Start with the teal media. Sure. We do not have to spend a lot of money. Tohave elegant, meaningful, impactful design. I would say that it’s more of a wise use of your money in terms of design. Buy-in all right, so how did i what did i miss state then what do you mean, it’s? More about how you approach the design. Our entire panel was about a new approach to design, which is component based design. Kind of trying to stop the old way of doing things which was static individual pages and kind of stopped that way of thinking and move to more of a component based approach. A component being little chunks of information that can be grouped together. On a page and then you bring in the individual components to form your website experience. Okay, all right, so we’re talking about website design the worst okay website design little little chunks of of content, and these can be repurposed and maneuvered. And okay, leah, help me understand more about this. This component based design absolutely three of you have been thinking about this for months leading up to a ninety minute presentation, and i’m only in my first three minutes and twenty seconds. So bring me along and it could be, i think, a little abstract toe understand at first. But in the more traditional design process, you get sort of to a phase where the designer has designed out on paper, using photo shop or some other design tool. What the website is going to look like a right and then that goes to the developer, and they build that and there’s this long period of time between the design that you saw and then the build out and what you get, and they always look different, because print design and web design are not the same thing. And so when something’s just designed in print and then you see it on the web, there’s always ah, hold up where you get the delivery herbal and your stakeholders see it and say, that doesn’t look like that looked, and we don’t see what we expected to see. And so you get sort of surprised and held up, and lots of little things need to be fixed before you can move forward in the component based design process. You get it. You do get some pages concept of what it’s gonna look like. But instead of having this long lag period between the getting the design and building the design, what you get is a design that’s like the overall mood and look of the site, and then it actually starts to get built in html in prototyping, using that look and feel, and then the the deliver ball comes to you, that is, say, just a form and you get the form and you get that tow look like you wanted and it’s being delivered to in html, so it looks like it’s really going toe look instead of what it looked like on paper, and if you don’t like something about the form, that doesn’t mean you can’t keep moving forward with what does the header of the page look like? What does the men you look like? What did the button look like? What does the you know? The subheading text look like verses. This page is no good. This doesn’t. This page doesn’t look like what i was expecting. So you build all these individual components? Each one is a small delivery ble. You can get them to look like you want them to look. And then the beauty is when they all get put together they can be re combined and like almost infinite ways. And so the content people who are working with it don’t have to think about so much like oh, should this be green here? Should this be blue? Here it is mohr that they can just okay, i need a video block here. I need a header here. I need a sub header here. I need a text block and you can. They could just take all those blocks and put it on the page and put the content and they want and they don’t have to worry about making sure it’s going to be formatted correctly. Okay? Okay, oliver, are the three of you anarchists in the design world? Why are you causing trouble? I don’t think it’s causing trouble i mean, we we’ve we’ve used this approach for for big budget projects as well, i mean, it’s not it’s, not just about trying to disrupt something or to get things cheaper. The the the ideas here are beneficial, even on very large projects. One of the main pieces of this puzzle is building this component library, which which s so it’s, the entire style guide of the site and all of the components exist in a living library. So as you go through and make new additions or changes, you’re maintaining this consistent, readily available and reference oppcoll library of your styles and your components, and so you can always make sure that even i mean from the beginning, but also through the life cycle of the project that they’re all they all remain consistent with one another. A change you make six months down the road doesn’t break some other component. It allows you, teo, maintain a consistency and, you know, kind of build up your site and in fact, the functionality around on building. Pages like thinking of these components as like lego building blocks where you build the key essential pieces, but in a way that they all fit together gives sight builders and content creators quite a bit of flexibility when the time comes to build a page, because they can grab this component and grab that component, and they actually can put together completely different looking pages by combining the different components. So part of the way that we save money is you can limit the layouts, but but then the content creators can actually customize their their page builds on a page by page basis. So, you know, you design a layout that can accommodate a sidebar and a bunch of different chunks of content stacked on one another, and then they kind of piece it together, like pulling components from here and there and your lego metaphor? Yeah, all right, all right, you’re tuned to non-profit radio tony martignetti also hosts the podcast for the chronicle of philanthropy fund-raising fundamentals is a quick ten minute burst of fund-raising insights published once a month. Tony’s guests are expert in crowdfunding, mobile giving event fund-raising direct mail and donor cultivation really? All the fund-raising issues that make you wonder, am i doing this right? Is there a better way there is? Find the fund-raising fundamentals archive it. Tony martignetti dot com that’s marketmesuite n e t t i remember there’s, a g before the end, thousands of listeners have subscribed on itunes. You can also learn maura, the chronicle website, philanthropy dot com fund-raising fundamentals, the better way. Dahna so we’re here to learn this component design process, okay, now i’m a non designer, the only non designer on the panel, i presume i’m not. I’m not way have only on one representative. Lee is the only thing she’s the outlier not made alright, i mean, just sorry, jessica, not me, all right dahna where should we start with my our instruction? Well, the two of you have already learned it, even though so my instruction in this of this new process where we where do we begin? Sure, you need to start with some careful planning on that would be, of course, perhaps the client sitting down with the consultant working through all of the various content chunks on the website to determine what that inventory of possible components might be, and kind of doing a lot of preplanning within your own internal teams just to figure out what you’re going to need what’s going to be my key functionality? What? What are going to be my key features? And then working with your your way web design and development partner through the first delivery bubble, which is a site map, which is an organizational diagram of how that site is organized that will show page hierarchy how maybe pages might link together. We also start to get a sense of where can we? We reuse page templates and similar layouts and kind of nail that down everything’s going to be organic throughout this process were constantly learning as we go, but once we kind of feel pretty solid about that site map, then we go into what’s called the wireframe ing process, so think of wireframes those blueprints, they’ll be black and white line drawings that show how a page is laid out, approximately where the content little blocks will go, where the components will go. And as we begin to plan out, those page templates will also be able to see repeating patterns and places where we khun re use these little chunks or components of information, by the way. Jessica it’s very good that you explain what a wireframe is because okay, on tony martignetti non-profit radio, we have george in jail. Oh, didn’t even i didn’t have time to put you in your excellent work. You just walked past the jail. Well, even even notice notice you’re walking past a penitentiary, i mean the purpose of our discussion as well to we wanted to make sure we helped to find some of these. Concert. Yes. Okay. Excellent. Excellent. From wireframe leo, do you want to take it from wireframe? Sure. So once you get past the wireframe phase, which again is sort of abstract, you get a concept of what the site might look like, how things are going to fit together on various like what the pieces are, but it’s black and white it’s like it’s, like name or a skeleton it’s. Almost like thinking of like, a napkin sketch, right? I mean it’s a little more developed than a napkin sketch. But it’s really? Just like what? This could potentially look like that the that there’s going to be a hero across the top, that there will be the block column on the side. There was a video here, o o c i just got in georgia jargon. Jorgen, what the heck is a hero? Ah, the hero is you’ll see this on a lot of sites. It’s ah, large image across the top. That is a very visually striking. And that creates ah, sort of tone for the page. Often they also will rotate images, but there there will be maybe text across it. It’s it’s tries to sort of set the whole feeling of the page through a through some type of image. A photograph. Okay, okay. All right. Good. So, yes, you’ll know the location of the hero, but you won’t know what the hero is going to be. Not at all. Not at all. It will just be like it’ll say hero that, you know, okay. And and then there will be a a block that’s like black, and it’ll have a little youtube play button in it, and they will say video like, you’ll know that that’s where the video is going to live. But you have no idea what it’s gonna look like. Okay, so you get those you agree how that’s gonna work on and then you move on to the next phase, which is where you get style tiles. And that is where you get a sort of conceptual idea of what the look and feel of the site is going to be. Think of it, sort of like what you might get with an interior designer when you they come to your home. And they have, like, fabric swatches and, like a little piece of, you know, like a photo of ah, wall sconce and, you know, so bored, yeah, mood board and you ah, so you get a few different ones of those for different directions you might take without them having to build out a whole kant visual concept, right? So you get you picked the one that fits you best, or you work with one of them to get it to fit you best, and and then you can move on to the actual designing dahna keep a jj comprehensive design like, like the photo shop type of design, you do do a little bit of that because you do need to have some deliverable to take to your stakeholders and say, okay, this is the direction that we’re going in, but will be, but you’re not goingto take them a design for every single page on the site, you don’t do a comprehensive design for every page on this every primary patient. Exactly, yeah, and pages that require either heavy branding or heavy visuals. So think of your want photo shop cops for like, your home page or a major issue landing pages, but you might not need a full come for like your blogged page, which really is just a list of information that looks is repetitive in a list format that has a photo and a headline in some paragraph text. You don’t need to do a full comp and photo shop for that because you could just drag those components over the headline style, the paragraph style, the photo style in the link. Okay, okay on and then so then you’re now you’re getting feedback from you’re you’re your your client, the whoever’s in charge of this project and in this scenario, i’m the client in charge of the project right there working on the design for me. Yeah. Oliver, what? What was your role? This? I thought you weren’t you’re not a designer. I’m ah technical lead. So i’m just i’m doing the development building. Oh, you’re building here, just your building, just building building design. Eso just just point out a couple things. So in terms of like the title of this session the budget element of it on the benefit of the style guide i’m sorry the style tiles is thatyou khun uk rather than focusing on redesign coming up a five or six different designs or three or three designs for the site, you can actually do in the in the same prices. One design you khun do multiple style tiles so that you can be really thinking about and talking about what, what the site is supposed to feel like and look like with many options on a on a much deeper budget. All right, so just so we’re sort of breaking this all down in tow, component pieces are it was called the component based design problem, so you’re so instead of us having to conceptualize and approve or disapprove an entire pages and maybe an entire site that may not be quite right, but yeah, big, big pieces, yeah, we could take a little pieces and say, you know, i don’t really like this hero, you know, you should wear a quick study, i don’t like that here or there don’t really belong there, but we can talk about other things that are cool, like the donation, the format of donation, the button and the forms and landing pages, etcetera. Okay, yeah. Breaking into chunks, in fact, measurable chunks. During the dirt at the next phase, after these, you know, these these delivery bals are are approved is to actually start building out the prototypes of these components right component, which can actually happen quite apart from the back and development, quite apart from all the other phases of the project. These these things can all because they’re modular, they can all be happening in conjunction with one another. And, you know, to to your point, one of the major benefits is that you can actually start delivering versions of these prototypes, the donation button, the hero, whatever way, before someone would ever expect to see a page and so you can really get the client can really feel empowered to affect the overall process of the site and also just gets incremental reassurance things you’re moving. Oh, i’ve approved the donate button. That’s cool. We got it covered, right? I proved the donation form that things are moving along very nicely. Verses got this project is never going anywhere. Well, i get his designs that i can’t stand or then that two months go by or three months go by and then you just kind of get handed. The whole thing, and then you’re that’s when, like the worry begins or you you encounter stakeholders who didn’t quite get something from a piece of paper before now seeing it in real life for the first time, whereas in this in this process there, seeing it in real life from the very incrementally and when they see it in that older way for the first time it’s already completely built, and then you have to spend mohr labor ongoing and rebuilding stuff that and when your prototyping it in html you, khun, do a lot more of the build, and not have to rebuild on a bigger scale later on. So that’s, another money saver what’s the genesis of a component based design. Who created it? Was it one of the three of you? You know, it wasn’t e i thought that maybe you, jessica, there was not. I don’t know the genesis of it, though i have a feeling it may be developed out of the agile design and development process. Julie again, we’re programming pieces and right i know about and, you know, taking the approach of let’s create a minimum viable product first of the bare bones that will get you there and meet the criteria that you need for launch. And then as we grow and expand, tested yet learned and pivot and testing exactly and so component recent brain process, yeah, it’s a good match for that, because you’re constantly building on things as you’re learning and it’s better to do that in little chunks versus big pieces. Okay, i think they’re also like multiple many facets of this approach each kind of coming from different disciplines for example, the notion of ah, like a living style guide, it has been ah, semi recent, but ah increasingly adopted technique for managing the look of your site on dso, you know, fitting components into that is just a kind of natural, natural progression. You know, the sum of these things like that we’ve been talking about wireframes and page comes and site maps are have been part of the development. It’s not those elements are nothing new, it’s just the kind of way that we’re combining them for this purpose, that is, that is but it’s tze more of an evolution than somebody coming up with a new thing. Yeah, that’s very good, actually on evolution and i oh, i think lee, amid an awesome point on the panel yesterday in terms of just having an organizational change on don’t know, flee if you wanted to mention talk about it seems to have been retweeted a few times, so i guess people liked the analogy. I was saying that there’s this older organizational mindset, that building a website is like a one time investment like you’re investing in a piece of furniture, like a file cabinet, and really, the mindset needs to change because websites air living and breathing things that need to change along with the organization. So you should really think of your website as more like a program than like a file cabinet. Okay, yeah, this process really allows that flexibility you you end up with, you’re not you’re not locked into something because a new component can be added whenever you have a whole language of a visual language. So it’s very easy to change or add things when the time comes it actually, the process is about kind of thinking about howto refine or no hone the essence of what you need so that you can grow and pivot and change it without without issue major just rocked out are their opponents to this process. Naysayers who prefer toe prefer to do it the old traditional way of designing a website. I mean, i can i can imagine that there might be a client for whom the suspension of disbelief for talking about what is a component and seeing how you know a style tile will lead to a design on dh feels that unless they see everything on every page finalized a visual of it, that they’re unwilling to you, check off the approval checkbox, and that for that, for that person, it may be difficult, or for someone who doesn’t have ah, internal technical advocate s o that there they don’t have anybody on their end advocating for ah process like this, it might be difficult for them to buy into it. Ladies, have you seen objections to this or or heard them yourselves? I wouldn’t i’m sorry, i wouldn’t quite call it objections like oliver was saying, i think there’s a certain level of discomfort with an unfamiliar process and that in the past when people that the folks who are, you know the stakeholders working on. This site rebuild, they’ve been through a site build before, and it’s followed the old process and so that’s what they are used to and changing the process so much feels it’s there’s a i think a fear of making small decisions on signing off on this is the site map. This is the wireframe because there’s a fear that once you approve that wireframe you’re completely stuck with what it’s gonna look like because in the old universe, once you approve what a layout was going to look like, that was the layout you were getting. And in this universe, when you approve something, you still have this flexibility of these components, that you’re going to be able to move around and using different ways. But until you get to the place where it’s more concrete, i think that that that that hesitancy and discomfort with this new process continues to play out. So i think it move some of the anxiety of the project to the front end of the development cycle and as you go through it, that there’s less and less anxiety and by the time you get to the final design people are comfortable with it, and what they get is what they’re expecting to get. Yeah, jessica working with it the whole time, right? Jessica has till media had clients objective, this method of web site design. Like leah said, there hasn’t been objections it’s just been we’ve had to spend extra time educating folks about the process and making them feel comfortable as they go along. So, yeah, i don’t think that there’s any strong opposition it’s just hard with zsystems because the last one wasn’t like this, right? Right, right. Okay, wei have just like, another minute or two together. What do you want to leave people with that we haven’t talked about yet, leo. You’re leaning into the micro? Yeah, there’s one thing that i didn’t talk that none of us talked about that i do want to talk about that’s, another real money saver for the project. The the way that we’re doing this design process is actually with two separate scopes of work. So the first is this design phase where we’ve been talking about getting through to style tiles and during that process, the technical lead oliver is is listening in and participating and understanding what we want. The site to be able to do technically and making a list of all the functional requirements for the site and we have a set budget and we’ll get a scope of work at the end of this cycle that respects that set budget and tells us with this budget we can get these components built on dh this khun b on the maybe we’ll get to it list and this khun b on the you we can do this in the future, but it’s not going to fit within this budget. And so you get a really good prioritization of what really matters and you build like jessica said, the minimum viable product now at least, and you have a sight that you can launch and then you can continue toe add functionality to it once it’s already live? Yeah, that that concept takes into account the world of development, being in perfect and hard to estimate, and you don’t always know how long something takes to build when when the time comes and so it accounts for prioritizing what’s most important on dh then, you know, finding a range of what to accommodate and about as they were. Saying finding a kind of minimal point where we can say this is done, it works the way basically needed tio and then kind of continuing to add to it and okay, how about we leave it there? Thank you. All right. Thank inky advocates are advocates for the component based design process. All right. And they are oliver seldman technical lead. It advomatic llc. Leah kopperman analytics and digital director for the jewish education project, and jessica teal of teal media. And you are with tony martignetti non-profit radio coverage of ntc teen the nineteen nineteen. The twenty sixteen technical women i’m losing. It was our last last time technology conference. I need to take this in chunks component it’s. Tony martignetti non-profit radio coverage of sixteen ntcdinosaur the non-profit technology conference. Thank you so much for being with us. Thank you. Thanks. Pleasure. Communications mythbusters coming up first, pursuing you know them. You know, these people that you have fund-raising tools for small and midsize shops. I beseech you, i implore you even check them out. You need to raise more money. I know you do. Pursuant has tools to help you. Ideal for our listeners in small. And midsize or eggs? I can’t say it any simpler pursuant dot com and we be spelling spelling bees for non-profit fund-raising this is not your mother’s spelling bee. They incorporate concerts, dancing, comedy and fund-raising and is a spelling bee. They have a very fun, very really pretty hip video at wi be spelling dot com and b is b e we be spelling dot com now, it’s time for tony’s take to i don’t want you to be in the woods ds on plant e-giving it is not a black box, it should not be intimidating to you there’s no need for it to be intimidating there’s a lot that small and midsize non-profits can do to take advantage of these long term, very often endowment building gif ts you have possibilities around plant e-giving and the place that you always start is with requests. I talk about that and also retirement plan gif ts and marketing those and the same with life insurance all in the video at tony martignetti dot com don’t be in the woods on planned e-giving please that’s tony’s take two live listener love it’s got to go out, you know it’s coming. It’s just a matter of when live love to our live listeners from asia and now recently europe has been checking in and of course, the domestic live love goes out as well for those listening right now, which is later than now when i’m talking it’s it’s now, then for those listening now, then later, then now my love to you and the podcast pleasantries. Who knows when you’re listening it’s so much easier to do podcast pleasantries couldn’t have to explain the difference between live and now and then and later the pleasantries go out to the over ten thousand podcast listeners and i am an affiliate am and fm affiliate listeners affections to you let your station know that you’re hearing non-profit radio please affections to our many am and fm affiliate listeners. Here is our next panel from auntie cia, and this is communications mythbusters welcome to tony martignetti non-profit radio coverage of sixteen ntc the non-profit technology conference in san jose, california. This interview is also part of a t c conversations with the convention center in san jose. My guests now are melissa ryan carry birdseye and burt edwards. We’re going to meet them. Very shortly. First have to highlight our rust and ten ntcdinosaur swag item of the of the interview. And this is from jmt consulting. Very nice green your earbuds in a case. Very nice jmt consulting. We had that to our swag pile for today. Would have had a bigger pile. But from yesterday, when it got stolen overnight, who knows? Who knows what happened? It was a good and ten scarf there. There. I mean, i’ve already said the scarf gots carved. All right, let’s, meet let’s. Meet the panel. Melissa ryan. Is it right here? Melissa ryan? Yes, of course. Is director of client services at trilogy interactive she’s seated closest to me. Carrie bird’s eye is us campaigner for wild aid. And burt edwards is director of media and web strategy at interaction. And there seminar topic is communications mythbusters. Best practices versus bad advice. Let’s. Start in the middle. Okay. Um, carrie? Yes? What? What are the why are there so many misconceptions and so much popular wisdom out there about marketing communications? How does that how do these things perpetuate? I think that people like to make money off of telling other people what to dio and so there’s a lot of people in a cottage industry trying to make basically what’s good manners, being a real person and being true to your communications, they they put out, you know, a lot of misinformation around, you know, something that need need not be a difficulty as they make it sound auras? Yeah, right. I’d come stated. Yeah, all right, all right, bert you’re nodding a lot. I am that all right? I’m sorry, bert. I didn’t have your makeup start again. Please. Yeah, actually, this is how the panel first came about our other mythbuster, colin delaney, who is actually in a panel. It was a discussion that he and i were having about what we were hearing he’s now on the consultant side, i work for an ngo called interaction, and we were just talking about some things that we were hearing, and it was like, i don’t know if that really shakes out and that was kind of idea as far as like, putting together a panel of miss busters and to try to get the audience and engaged in a conversation. How are you, melissa? You want teo to? Yeah, i mean i think it’s often like a game of telephone, right? Like you read a case study and you tell me about it and you get very excited. I’m very excited about it. Without seeing the case study, i tell car e about it. And then what it ends up to me is, you know, i hear from a client or a potential client or another consultant. Well, i hear the on ly time that’s where sending an email is thursday at nine. P m s o i actually i approach it with the best of intentions. But i try to think of it it’s like a game of telephone. Okay, okay. And i’m sorry. I mispronouncing names it. Khari khari nufer i answer to both. Well, well, which would you prefer if your name you have a choice. Carry. Oh, i’m so sorry. Oh, she pronounce you mispronounce it it’s my fault. Don’t apologize if you believe this it’s. Unbelievable. All right, i think it’s pretty the way you say it. Curry is pretty. Sounds very exotic. Alright, but carrie ok. All right. I got lucky. I should have asked. Okay, let’s. See? So should we just start with a bunch of myths around communications. Uh, i don’t know. Thank you. Notes have to go out within twenty four hours. Is that a legitimate one? Because you have you have some of the legitimate right? Some or not, thank you. Notes for gift should go out within twenty four hours. True or false myth or myth or fact, i would say that spots is long as the sentiment is genuine. Okay? And and an authentic i mean a canned response that comes out really quick. And it looks like it can response. I don’t think that that really, really get you much with anyone. Okay. You rather seymour? Genuine sincerity. Maybe it’s. Thirty six hours or forty eight hours, but not a week. A week is too long. Is that a myth or fact? I mean, you want to get them the thank you note where they still remember having made the donation the world fuzzy feeling my hat is off to everyone who can get the thank you note out within twenty four hours. But i think it’s a nice toe have not a mustache. Ok. How about the week, though? That seems to me now my voice is cracking, although like a fourteen year old a week. Seems like, you know, you didn’t really care that much. Um, i wrong is a week. Can you burn? Let me challenge you. Can i can? Is it possible to have a really sincere message? A week after the donation? It leaves my office the week after the donation so it might not get to the person till eight, nine, ten days, depending out far away. They are. Is my outside the bounds of propriety in thanking donors. Yeah, i would say that. That’s a bit that’s. A bit long. Okay. Okay. So we could say somewhere between a day in a week. All right, but the panel doesn’t feel it has to be twenty four hours. Okay, it’s. A good goal, right? I mean, it’s, something to strive for. Well, if you’re doing online donations, you should be able to get the thank you out very shortly afterwards, because so much of that is automated, that sort of unless you want to sincere that’s. Too sincere. I mean, automation can certainly personalized. But if you want to sincere, maybe a hand written note. Last panel was talking about handwritten notes. How was that small organization? Yeah, or a very big gift, right? Okay, all right, um, all right, so i threw out the first one, greece, to slide a little bit. Now, now, it’s your turn, let’s, start, throw out some conventional wisdom and let’s beat it up. Yeah, so we had one myth that came up when we chatted previously, and that was the concept that online videos only work for cats or kardashians. Oh, yeah, now people believe that i mean, i think, alright, carrie, what, you’re laughing the hardest. Why is this wrong? Cat or kardashian never hurts, but you don’t need them. Sure, i think thoughtful, authentic, engaging material targeted to your specific audiences, always gonna work okay, can we? Ah, can we say that production value is less important than sincerity? I think that’s bearing out to be more true, i think we went through a trend where everything people wanted very highly produced content, and i feel like we’re sort of moving away from that online. Yeah, okay, sincerity trumps ok, we’re going through these rapidly, so well, i see big jugs of chocolate milk is that somebody was talking about? Yes. Yeah. Looks like they’re setting up a snack because the time is about to eighteen now, uh, snack is good. So you may hear something. My voice cracked against it. So you may hear some food setting food preparation. I mean, we’re in a convention center, you know, it’s gonna happen. But there are these big urns of chocolate milk, man. I mean, who doesn’t love chocolate? Look, once in a while, at least i do. Okay, big. We’re talking gallant multi gallon earns some giant. Yeah, yeah. It’s clear. You can see through. All right. Sorry for the aggression. Alright, more myths let’s do over here. But, melissa, what do you mean? One of this? That i i used to believe fervently. And now, through testing, i know is no longer the case. Is that email has to come from a person to get the highest response rate s o you know, from melissa ryan at x environmental organization rather than just the name x environmental organization or even in some cases you don’t even need the brand you can say in the action is the centre what you’re going to do, so save the polar bears as the sender? This one, this one broke my heart because i used to believe that people very much they wanted personal communication in email and they wanted to feel like they had a relationship with the person who was asking them for money. But it makes sense when you look at what retailers like amazon or doing. Jeff bezos doesn’t email you about persons or shoes that you should buy. You get that email from amazon on and i have found in in testing with with my clients and in my work that that generally, unless your surrogate issue no barack obama or kim kardashian, since we’re using that name often times the brand of the organisation is more powerful than any individual staffer. Okay, excellent, very concise let’s not use the let’s not use came anymore. Really non-profit radio was above that. So cats or fine or some other name, i don’t mind people, but i don’t mind people, but not the kardashians. Okay, what else? Uh, carol, you wanna take one in the middle? Sure, i was brought on to this panel because i’m a former journalist and been in the non-profit world for about a decade now. And one myth that i always hear is journalism is dead, and i think that that is not true. There’s for-profit journalism that is driven by ratings and often goes for the lowest common denominator. But there’s also some really great journalism going on. That mainly online outlets like center for investigative journalism, our center for there’s. Quite a few of them that are really doing a great job. And hiring seasoned professionals. Or the really smart kids out of out of college, to take their time to be thoughtful and do riel reporting. And not just what is going to sell, you know, get the most ratings on tv or or still the most newspapers. So the other thing that we were talking about is our news, our newspapers, debt. And so we were talking a little about communications. Career is also not just communications within non-profits but if you if if communications is your profession right. Ok, newspapers. Are they dead? I just want to say that if i i feel guilty reading a newspaper outside of my home the new york times on a sunday in your own private home is one one thing. But when i really get looks on the ferry, if i have an old fashioned newspaper, so, you know, in a very is this that you’re taking what is this? I take discriminatory fremery take it where i take the ferry across the bay. I work in san francisco and i live thirty miles east, so i have ah, almost on our ride across. So because this is such a tech tech heavy area it’s pretty young analyze the paper it’s pretty, you know, an online community and so on. So they look down on paper, they dio i have to read my newspaper under myself. Do it proudly, proudly right in front of their faces put it, put it between their face and the and their phone is that they’re reading. You just dropped the paper right in there, right in between. All right, all right. Newspapers are not dead. Journalism’s, not dead. What else we got? Well, let’s, try to keep stick to non-profits okay, odds are you know, you might have a lot of communications professionals in your in your audience, but in our listeners probably don’t have, you know, a big portion. So? So we have a lot of little bit. Well, we have a little. Well, a lot of a lot of these journalistic outfits are non-profit are non-profits okay. Okay. All right. Yeah. Good. Another minute came up in discussions was the question that all that matters for web design is mobile. All that matters no way she ought to be multi-channel mean mobile is not unimportant. Certainly. But it’s not it’s, not the end old it’s, not everything, is it? I think this is one where there was some debate. Actually, among among the panelists, i’ve been toe add presentations by tech companies who are pretty openly saying that they are on ly designing for mobile at this point, because most of the usage is more and more of the usage is coming in on mobile instead of dusk up on mobile, we’re speaking more broadly than just the phone were also speaking the tablet on dh you have, you know, large loss to the country for whom mobile is their primary point of access for the internet. So i am going to step out on a limb and say, i think that’s true, you do think it’s true, ideo kari what’s your opinion, it depends on who you’re trying to reach so multi-channel multi platforms, i mean that if you have an older demographic that you’re one of fund-raising from you have to you have to meet them where they are, and that probably is still in there their desktop, okay? And you’re doing policy advocacy from and, you know, i mean, you definitely will have constituencies, whether they be in the hill or some policymakers that will definitely be looking at things on there regular laptop and the crystal be checking their mobile devices as well, but you can’t, nor the stop can’t ignore desktop, right, well and funders to like, if you want to. Reach out, latto, you know. Large foundations, they’re still in a in an office. They’re not always doing the reading and the research on, you know, on their phone, yeah, it’s an interesting example. We were working to redesign it’s, a tool that we have in our website that specifically for hill education and for what kind of education. So it’s tio educate members, the hill on a hill. And so one of the new members of our policy team, he had just come off the hill. And he said, you know, we really need pgs, because when i would take things to my member if there’s going to be effective tool, i need a nice print off because they want to see things in print, which was interesting because we haven’t been thinking that way at all right. Prince of washington. Okay, your your comrades carry, they could ride the subway with you more, more, more paper, the better get some of the recruits. Yes, oh, silicon valley needs to meet washington, d c and beat each other up. Yes, all right. Like what you’re hearing a non-profit radio tony’s got more on youtube, you’ll find clips from a standup comedy, tv spots and exclusive interviews catch guests like seth gordon, craig newmark, the founder of craigslist marquis of eco enterprises, charles best from donors choose dot org’s aria finger do something that worked and they only levine from new york universities heimans center on philantech tony tweets to, he finds the best content from the most knowledgeable, interesting people in and around non-profits to share on his stream. If you have valuable info, he wants to re tweet you during the show. You can join the conversation on twitter using hashtag non-profit radio twitter is an easy way to reach tony he’s at tony martignetti narasimhan t i g e n e t t i remember there’s a g before the end he hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a short monthly show devoted to getting over your fund-raising hartals just like non-profit radio, toni talks to leading thinkers, experts and cool people with great ideas. As one fan said, tony picks their brains and i don’t have to leave my office fund-raising fundamentals was recently dubbed the most helpful non-profit podcast you have ever heard, you can also join the conversation on facebook, where you can ask questions before or after the show. The guests were there, too. Get insider show alerts by email, tony tells you who’s on each week and always includes link so that you can contact guess directly. To sign up, visit the facebook page for tony martignetti dot com. I’m peter shankman, author of zombie loyalists. And you’re listening to tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent. Dahna all right, we got more minutes. We got plenty of time together. What? What other myths are out there? Anybody? Melissa, you suggested a myth lately, i can suggest another one. Another myth i have is about crowdfunding. People think that if you build a web page, the money will just come in on one of the biggest misconceptions that i see about crowdfunding. Is that it’s not you. Put up a web page, and money comes in there’s actually, a lot of communications work and offline outreach and work that goes into a crowdfunding campaign. So for non-profits that air considering doing it, which i think it’s a good tool, you really have to think of it. Not just azan. Internet tool, not just as a fundraising tool. It is a combination of all your best assets to your goal. I love that you mentioned off line there’s a lot of back channel work that goes into, you know, it’s been several days that we have a donation. Could you please help us out? You you know, you. I mean, this is a targeted either phone call or e mail you’ve been loyal. We noticed you haven’t given to. This campaign could you help boost us? We’re in a molise. Where? In the doldrums here. Exactly. And i would like that goes on. Yeah. And i would say if you don’t know who your first twenty thunders, are that air goingto get onto your the site and donate your you’re not ready to do a crowdfunding campaign yet nobody wants to give to that xero level that and when the bar is that there is no bar is just an empty shell. Where the borrower toby it’s. Very hard to get the first people. You’ve got to recruit them back. Channel. Yeah, that is a common mistake. Anything else about you want to add carrier bird around just around crowdfunding? Anything more about that? That miss? Well, i think we’re good and they will come. Myth. Well, this was related. I think this was melissa’s myth. And that was that. What? You? What you say is what people will hear. What you say is what people will hear. That sametz at least that’s what i wrote down in my notes. Well, it’s, no. Does it sound familiar to you? No. Okay. Okay. All right. Well, i mean, it sounds like reality versus perception or your message vs? Yeah, that, yes, the intention of your message versus how it’s received. Well, i think we can agree that that’s not always the same, right. I mean, if it’s not even carefully crafted, buy a communications professionals sometimes leads the misunderstanding, i mean, this is also a great argument for testing messages. Very good. Alright on email on social, then your coms channels. Okay, okay, it wasn’t that one of our myths that small organizations can’t test or don’t test. Yes, well, may be that they don’t test is a fact, i don’t know, but that they can’t. That sounds like a deep myth, right? Absolutely, i don’t know. Is there an e mail provider that doesn’t provide that doesn’t offer those simple ist a b testing, and i mean, can’t we just do it on our own, even if we don’t have? Ah une male vendor. Well, you certainly could look at open rates. I mean, and that will give you mean that will be a least give you a primitive way of doing a be testing. Okay, i mean, i also think it’s ah it’s, a value proposition and it’s a capacity. I think it makes sense for everyone to develop a culture of testing, but whether it makes sense for your organization to test subject lines every time or run multiple tests, if you’re dealing with a list size of a couple of thousand people and that’s maybe get a net you fifty extra dollars, there might be a more valuable way and spending your time maybe it’s, actually just pushing up the draft of another email. S o i think it’s it’s always good to be thinking about testing and things you contest, but that time that you spend setting up a test is time. You’re not spending doing something else, so i think that’s worth weighing when you’re thinking about testing, all right? We got time for another couple of myths. What else we got? Birds got the phone. You you got the device, you know, check out the list. Okay. Well, when the myth that came up it was after the brainstorm was on curiously here, uh, former journalist and as you’re a journalist, is the question of what he should ever seldman podcast don’t know from journalists. Well, thank you, that’s. Very thoughtful. You sound like a journalist. Oh, thank you. I take that as a compliment. I admire journalist, but yeah, i don’t know, but you don’t. Okay. Well, the question was, do you ever say because there is the professionalism that you should never say? No comment to a journalist? I really never say no comment to a journalist. All right, what is that? Is that fact or fiction? We busted busting that myth. Carry going? You’re the former journalist. I know a lot of people that that live by that mantra. But i do think that there’s other ways of meaning. No comment and not saying it as in well, we’re not the best people to talk to on that subject, but but we can definitely put you in touch with people that could give you a statement on that. So it’s pivoting instead of no comment. Ok, but you gotta know, i learned a really good phrase from a coms director i work with, which was i cannot be a good source for you. Let me refer you to someone who can, which i think is a little friendlier than no comment and keeps the conversation going. Okay, okay, you know what? If we’re in a crisis situation, i mean, you’re, you’re, uh, you know, we’re talking worst case now. You’re the organization’s reputation is on the line for some reason, you’re in the headlines and it’s not a good it’s, not a good headline, and you’re the i mean, you’re really the only source because it’s, your organization is talking to and you’re the ceo of the communications director and you mistakenly picked up the phone because you had read the headline yet, i guess. Now what do you do? You can’t you can’t you can’t give it to somebody else, you’re the you’re the person. Well, you you say, i need to get right back to you, and then you come up with a a good response, especially if it’s about it’s, about your organization on when you’re not under pressure against the right, but you always have, you know, at least fifteen, thirty minutes unless they’re completely on deadline right now to take to get your statement, right? Okay, you know, i think you never want to take a press call cold. I mean, even if they’re on a tight deadline, just like, can i get back to you in five to ten minutes? Me? Because people are on the go on dh. Just give yourself five. Minutes. I kind of think through what you want to say. Okay? Never taken. Never take it cold. That sounds like good advice. All right, we got room for one more who’s. Got another one. Now we’re going to burn because he’s got the phone. But, ladies, you have you are you thinking of something? Go ahead. I mean, one more, i think is the idea that something has to go viral to be successful. This when i feel like if you’re in communications and urine digital, you fight against all the time. And to me, the most important thing is that the audience that you are talking to seize it not everything has to get ten million views to be successful. Okay, your message could still be heard. Depends who’s hearing it, right? I mean, and who? You want to hear it, who you need to hear it. And what the goals of that communication are too mean. If you have a specific goal in a specific audience that’s going to help you reach that goal. It’s successful if you if you move the needle on with that with that communication and even if only reached one hundred fifty people exactly. Or that the decision maker and everybody around them. Okay, lots of nods. All right, this was fun, you know? Alright, i like this a light one, but we got a lot out. We covered at least ten of these things. At least ten myths, all right? And the panel has been seeded closest to me. Melissa ryan, director of client services at trilogy interactive. And karen birdseye, us campaigner for wild aid. And burt edwards, director of media and web strategy at interaction. And this is tony martignetti non-profit radio coverage of sixteen ntc non-profit technology conference. Thank you for being with us next week. It’ll be september and it’ll be a good show. If you missed any part of today’s show, i beseech you, find it on tony martignetti dot com responsive by pursuing online tools for small and midsize non-profits data driven and technology enabled pursuant dot com and by we be spelling super cool spelling bee fundraisers. Our creative producers claire meyerhoff sam liebowitz is the line producer. Gavin dollars are am and fm outreach director shows social media is by susan chavez on our music is by scott stein thank you, scotty be with me next week for non-profit radio. Big non-profit ideas for the other ninety five percent. Go out and be great. What’s not to love about non-profit radio tony gets the best guests check this out from seth godin this’s the first revolution since tv nineteen fifty and henry ford nineteen twenty it’s the revolution of our lifetime here’s a smart, simple idea from craigslist founder craig newmark yeah insights, orn presentation or anything? People don’t really need the fancy stuff they need something which is simple and fast. When’s the best time to post on facebook facebook’s andrew noise nose at traffic is at an all time hyre on nine a m or eight pm so that’s when you should be posting your most meaningful post here’s aria finger ceo of do something dot or ge young people are not going to be involved in social change if it’s boring and they don’t see the impact of what they’re doing so you got to make it fun and applicable to these young people look so otherwise a fifteen and sixteen year old they have better things to dio they have xbox, they have tv, they have their cell phones. Me dar is the founder of idealist took two or three years for foundation staff, sort of dane toe add an email address card. It was like it was phone. This email thing is fired-up that’s why should i give it away? Charles best founded donors choose dot or ge somehow they’ve gotten in touch kind of off line as it were on dh and no two exchanges of brownies and visits and physical gift. Mark echo is the founder and ceo of eco enterprises. You may be wearing his hoodies and shirts. Tony talked to him. Yeah, you know, i just i’m a big believer that’s, not what you make in life. It zoho, you know, tell you make people feel this is public radio host majora carter. Innovation is in the power of understanding that you don’t just put money on a situation expected to hell. You put money in a situation and invested and expected to grow and savvy advice for success from eric sacristan. What separates those who achieve from those who do not is in direct proportion to one’s ability to ask others for help. The smartest experts and leading thinkers air on tony martignetti non-profit radio big non-profit ideas for the other ninety five percent.

Nonprofit Radio At #16NTC

Tony Martignetti Nonprofit Radio will be at the 2016 Nonprofit Technology Conference in San Jose, CA next week. I’ll capture lots of interviews for the show and NTC Conversations.

Interviews scheduled for the 2016 Nonprofit Technology Conference

  • Wednesday, March 23
    • 10:00 | Using Digital Disruption to Elevate Your Cause
    • 10:30 | What? You Mean There’s More To It Than Just Writing Copy for a Fundraising Email?
    • 11:00 | The Future of Money: What Digital Payments Mean for Your Organization
    • 11:30 | Content Creation and Curation in the Real World: Where Do Those Tweets, GIFs & Blog Posts Come From?
    • 12:00 | Virtual Organizations: Managing Remote Employees
    • 1:00 | The Little Brand That Could: A Multichannel Approach for the Small Nonprofit
    • 1:30 | Here, There, and Everywhere: Distance Volunteer Training
    • 2:30 | It Takes More than a Hashtag to Build a Movement: Network Building for Change
    • 3:15 | 7 Habits of Highly Risky Small/Medium Nonprofits: IT Security Pitfalls
    • 3:45 | Digital Inclusion to Further Your Impact
    • 4:15 | The Modern Digital Team: How to Build a Digital Program That Works
    • 4:45 | Sustainers: So Hot Right Now
    • 5:15 | How to Boost Revenue With Donor Surveys
  • Thursday, March 24
    • 10:00 | Super-Boring, Crazy-Important: PCI and Protecting Your Donors’ Data
    • 10:30 | Happy Healthy Nonprofit: Strategies for Impact without Burnout
    • 11:00 | Change Workshop: Managing Change to Ensure a Technology Project’s Success
    • 11:30 | Forget Big, It’s All About Small Data
    • 12:00 | The Future of Email: From 2015 to 2025
    • 1:00 | Fantastic Volunteers and Where to Find Them
    • 1:30 | Come Back and See Us: Increasing Your Donor Retention
    • 2:00 | Communications MythBusters: Best Practices vs. Bad Advice
    • 2:30 | Leveraging Expert or Technical Volunteers
    • 3:15 | Content Calendars and YOU! Creating Communications Harmony
    • 3:45 | Moving Social Media into the Nonprofit Boardroom
    • 4:15 | The Science and Art of Decision Making
    • 4:45 | Design on a Budget
  • Friday, March 25
    • 9:30 | Donor Onboarding and Stewardship: Using Personalized Video to Create Stronger Constituent Ties and Raise More Money
    • 10:00 | How to be a Google AdWords Superhero
    • 11:00 | The Future of Capacity-Building is Collaborative: Learning Communities, Collaboratives, and Cohorts
    • 1:00 | Hidden Secrets of Google Analytics
    • 1:30 | Digital Metrics: What to Measure, How, and Why

Nonprofit Radio for March 9, 2012: Conversations with Marc Ecko, Craig Newmark & Naomi Levine

Big Nonprofit Ideas for the Other 95%

Sponsored by GE Grace corporate real estate services.

Listen live or archive:

Conversations with Marc Ecko, Craig Newmark & Naomi Levine

Interviewing Marc Ecko
First, thoughts on branding–and other business lessons applicable to charities–from Marc Ecko, founder of the very consistent brand Ecko Enterprises.

 

 

 

 
Interviewing Craig Newmark
Then, Craig Newmark, the founder of Craigslist and CraigConnects has ideas about simple communications and knowing when to stop talking. I interviewed Marc and Craig at the NextGen:Charity 2011 conference.
 
 

 

 
With Naomi Levine
I close with Naomi Levine, executive director of the Heyman Center for Philanthropy and Fundraising at New York University. Last May, at a reception for my show, we talked about professionalizing fundraising and enhancing its stature; the role of trustees; government oversight; motivation for small charities; and the future of the charity community.

 


Top Trends. Sound Advice. Lively Conversation.

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If you have big dreams but a small budget, tune in to Tony Martignetti Nonprofit Radio.

I interview the best in the business on every topic from board relations, fundraising, social media and compliance, to technology, accounting, volunteer management, finance, marketing and beyond. Always with you in mind.

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Here is the link to the podcast: 082: Marc Ecko, Craig Newmark & Naomi Levine – Tony Martignetti Nonprofit Radio.

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Hello and welcome to the show it’s tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host it’s friday, march ninth, twenty twelve i certainly hope very much that you were with me last week because what you would have heard was b f d board financial dilemma. What do you do for board members who can’t read your balance sheet? The authors of the board members easier than you think guide to non-profit finances answer that andy robinson and nancy wasserman explained why understanding finances is critical so boardmember is, preserve your good work and protect themselves. We helped your board achieve financial literacy this week. I’ve got three conversations all pre recorded with marc ecko, craig newmark and naomi levine first thoughts on branding and other business lessons applicable to charities from marc ecko, founder of the very consistent brand echo enterprises, then craig mark the found of craigslist and craigconnects has ideas about simple communications and knowing when to stop talking. I interviewed mark and craig at the next-gen charity conference last year, and we closed with naomi levine, executive director of the heimans center for philanthropy and fund-raising at new york university last may, at a reception for my show, she and i talked about professionalizing fund-raising and enhancing its stature. The role of trustees, government oversight, motivation for small charities and the future of the charity community. In between. Those segments, at roughly thirty two minutes into the our tony’s, take two. Something different this week of a vintage standup comedy clip from july two thousand eleven. Of me, this show is supported by g grace corporate real estate services. And i’m very grateful for their support. Right now, we take the break. And when we return conversation with marc ecko, stay with me. You’re listening to the talking alternative network. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com way. Look forward to serving you. Is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. No one is happier than the day their divorce is final. My firm can help you. We take the nasty out of the divorce process and make people happy. Police call a set to one, two, nine six four three five zero two for a free consultation. That’s lawrence h bloom, too. One, two, nine, six, four, three, five zero two. We make people happy. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com welcome back. Right now, i have a conversation prerecorded with marc ecko. Hope you enjoy this. Welcome to tony martignetti non-profit radio coverage of the next-gen charity conference were at the tribeca performing arts center in downtown new york city. With me now is marc ecko, founder of eco enterprises. Specifically, we’re gonna talk about some of his board leadership on ah, with ticket, a children’s home, sweat, equity, education and every loop he’s sort of a founder of each of those and is on the board. We’ll talk a little about that. And also his presentation today on how we make people feel at next-gen marc ecko, welcome. Thank you. Why don’t you tell us what the work it ah, tick of a children’s home is it’s ukraine? Yeah. Tick. The children’s home is in odessa, ukraine. It was kind of my first entree experience in tow. Philanthropy. I kind of say it’s like we did probably the first hostile takeover of an orphanage in ninety seven. There were no casualties. Not that i know of. And certainly not the orphans of the kids. But maybe some of the prior funders o k could be for the good. Yeah. It was in the end, it netted out really well. But that was my first kind of deep touch experience. Where got toe apply my marketing sensibility. Ah, kind of operational sensibility to things on a not-for-profits sector. Um, and i got the kind of i r r if you will, the return on investment emotionally of being able to see what the dollars were doing on the ground and the touch and feel with, like the kids that that provoked me tow want to come home and you have something that was ah, you know that i could have more of ah, instant feedback loop on ah, as getting to odessa the frequency of that it was quite hard. And i still i obviously go, you know quite frequently, but the operators really on the ground, they’re the ones that are on the day today. So i, ah, started investigate the education sector, um managed to become a boardmember of ah, big picture learning, which is an alternative high school program. Alternate high schools all around the country. Great operators of, i think, one of the best reimagined high school program in the country. And i won that i don’t think it’s enough credit for it. Ah, but that provoked me to launch sweat, equity, education and sweat equity. Education is ah, and its core design. Ah, curriculum development programme where i was taking the access that i had in in the consumer product industry and kind of making it open source to the eu space. So how do you teach kids to the open hyre versus teaching them to the test? What did that look like like, for instance, could ah, ah, young kid in high school, high school age really was our core focus of cohort. Um what? What is that? They need to know to be a footwear designer in our industry. And what are the information management tools? And how would you measure success? And, you know, not stuff that you would abstractly touch, but, you know, practically touch. So it was kind of, you know, one part reimagining vocational education and another part just kind of increasing the relevance meter on considering products on dh tying that to jobs directly to job. They’re designer, et cetera. Yeah. For where watches fission products, you know, as a consumer product guy, um, that was always the coolest parts of my learning. And then my continued learning in life is that when you idea it’s something you have that you germany an idea, the idea comes back, you know, typically in the way of package or a box. And because that idea’s a sample and the samples all wrong and problem solving to get it right, where were you wrong? And where was the, you know, on the manufacturing side? Wrong. And how do you manage that information loop? And how do you home that? What kind of efficiencies can you get it learned from that so kind of, like, really demystifying my industry? Ah, inside of a curriculum product. So let’s, talk about some of your your board service because you want to tie your work to the to the audience and maybe their relationship with board members. Um what? What do you see? The shortcomings that you have become aware of in the in the way that the the executive director’s or, you know, administrators of the of the non-profits you’re on in the way they relate to our use, their board members. What advice do you have around that? Well, i think today you know, i think the next generation of charity is is ah, is to not think of yourself like a charity. You know, my great experience around sweat equity education was moving from who was, you know, an organization that was run by an executive director kind of classic form e d um, slightly academic. Ah, really good person. Ah, really, really, really good person. But the orientation was an operational. The orientation was muchmore kind of entrenched in the kind of the kind of seeing the world this flat from an operational point let’s talk about let’s talk about having developing this operational perspective. Just have a few minutes that that partly that part laid into me reset, restructuring the organization so that we had a c o o and we’ve reconfigured the organization to get someone out of business to kind of come in. And ah ah, operationalize and bill deficiencies in the organization was a big that’s, a big learning experience for me and one that i think has been ah, very fruit phone is informed. Ah, you know, other boards that i sit on in the non-profits check on dh. How have donors reacted to that at the organising some donors it’s interesting, you know, i’m someone i’m completely self made, so i take every dollar that i spend very seriously. Ah, i don’t have build gates money, but i certainly i think, for the percentage of my net worth and how much i’ve given up from work-life pay over the last decade has been it’s ah it’s been significant, so i take my spends very seriously, and i think there’s some donors to the orientation might be on the foundation side where they’re not necessarily personally stroking the check i mean personally, but rather from a foundation. So they’re an executive at a foundation or from high net worth individuals who, you know, it’s it’s kind of like a loss leader for them. So some folks have ah, don’t like that kind of business orientation, they get threatened by it. They kind of are nostalgic for a certain structure and modeling, which was that that model is coming out of date exactly. And so those are not donors that are relevant to my efforts. Yeah. Ah, and i try to get with like minded folks folks that want to try to ah, build efficiencies and ah! And build ah, you know, i don’t want to say the b word because it sounds maybe a little bit ah, and pathetic a latto being in the philanthropic space, but building the business of charity. Yeah, okay, now. And it takes a certain kind of rigor that we could extrapolated from operating business is to make them run more efficiently if they’re going to be small, medium size. We have just about a minute or so left before i know, i know you have to go and but while you were on stage, you made a point of talking about how how we make people feel. Yeah, and i was thinking of does i was listening to you. I was listening, i was think about donors how we make donors feel about they’re they’re giving, but can you share what, some what you shared on stage? Yeah, you know, i just i i’m a big believer that’s not what you make in life. It’s, it’s. You know, tell you make people feel i think, when when you die that’s what people? Remember, you know, it’s the that’s, the magic and building kind of real authentic connections between peoples i think putting an emphasis on the touch in the field and the and the and the kind of emotional stickiness because that’s what drives and motivates people to kind of want to show up the next day and the next day, you know, ah, brand is really nothing but ah, a fancy way of kind of saying, ah, you know, i’m going to build the the easiest solution to get people to understand my values if they are those folks are my consumers or people that work for me or people that don’t know me, like, within an instance, you know, it’s kind of a little bit like in this maybe a little bit, maybe egomaniacal, but a little bit like believing that you are building a religion and ah, you know, when you think about what steve jobs or walt disney did in terms of the religion of their brands, it’s very easy to become indoctrinated so like a fair manager, and if they operate in the name of apple on the ground, you don’t need jobs in the room to kind of channel that energy and that’s what great brands do good, they kind of informal culture oh! And they inform culture of leadership, clarity of message concensus. Ah, and ah, you know that that in order to build those often in the non-profits back sector, the ones that do get over that hump, they manage to do that are the ones typically have a much larger scale. It’s very hard to do that without kind of the powder to take it, you know, to scale. So, for instance, let’s say a united way is a very effective, you know, um, you know, uh, organization terms of building its brand saved the children. Okay? Ah, well known, but even a smaller organization, i could still have this kind of effective leadership. And, uh oh, there’s, no doubt sharing of culture. And now you there’s no doubt, there’s no doubt, i think it’s but, you know, it’s kind of just pierced its appear like it’s a numbers game, right? Like, the more it’s, hard to scale, a brand that no one knows, like, you know, kleenex, right? But you don’t know, like, you know me nick’s, right? Like, if i said, oh, i used me next you’d be like what? You don’t mean so there’s ah, you know ah. What? I think it could be said for that and i think an an an anecdote for folks in the non-profit space. They need to go around and find other like minded organizations and, you know, should i see this all the time you just came from aa? You know, big summit and ah, get out the vote groups like all around the country and from the rock, the vote, folks toa much smaller kind of local regionalized groups that are more maybe focus around a demographic or a region of the country. But you know anything that they could share and create a kind of an umbrella around to kind of create that scale. Right? I often say to two non-profits to check their charities at the door, check their brand rather at the door. And one of the great ways for them to grow is to find like minded organizations that are willing to kind of operate under the same name. Ah ah ah, if you find, you know it’s kind of odd to me that, you know, i just came from a two day summit where i met someone on the west coast that’s trying to do is get out the vote, play with a digital platform and then someone on the east coast trying to do it to get out the vote play with a digital platform it’s kind of like, aren’t you? Isn’t there some burr dunaj run done and sees here? So even if you like used, we could probably take make-a-wish you guys operate on the same basic digital, like the digital tools, and you guys could re label like white, label them or or be powered by your brand? But how do you build those efficiencies when you’re operating in-kind of small silos and very fragmented co-branded helps give cover and, you know, often the you know, there’s, there is strength in numbers and strength in that kind of alignment of missions, so ah, i feel like that’s. What? Ah ah lot of its one of the achilles heels of the of the non for-profit sector marketa, whose founder echo enterprises. He has just a short time. So we have to wrap. This is tony martignetti non-profit radio coverage of the next-gen charity conference. Coming to you from tribeca performing arts center, lower manhattan. Mark. Thank you very much. My pleasure. Thank you, thanks for saving. Thanks. They didn’t think the tubing getting demanding things. You’re listening to the talking, alternate network, waiting to get me to thinking. Cubine are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam lebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Hi, this is psychic medium. Betsy cohen, host of the show. The power of intuition. Join me at talking alternative dot com mondays at eleven a. M call in for a free psychic readings. Learn how to tune into your intuition, to feel better and to create your optimum life. I’m here to guide you and to assist you in creating life that you deserve. Listen every monday at eleven a, m on talking alternative dot com. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed hi and montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com talking alternative radio twenty four hours a day. No. Welcome back to big non-profit ideas for the other ninety five percent right now, i have my interview with craig newmark, the founder of craigslist and craigconnects from also neck from nextgencharity conference last year hears that. Welcome to tony martignetti non-profit radio coverage of the next-gen charity conference two thousand eleven at the tribeca performing arts center in downtown manhattan, and joining me now is craig newmark. Craig is the founder of craigslist and craigconnects greg, thank you for taking time today. Hey, i’m glad to be here. It’s a pleasure to have you craigconnects is ah fairly new venture but you and i talked about it on the show maybe six months or so ago. How has it been evolving? It’s been working out pretty well on a personal basis. It’s help me focus what i want to do in the sense of what causes i should be supporting what group size should be supporting in support of those causes, that kind of thing. It’s helping me better understand how tow really do an exceptional job of supporting some specific non-profits also finding ways for non-profits tto help themselves with the eventual aim of getting very large numbers. Of people connected to social media. All right. And so what have you been learning from the personal perspective in terms of how you should be or how craigconnects should be supporting non-profits well, there’s a bunch of small lessons, okay, one of the one of the most difficult is haven’t finding ways quiet ways to get people in the same space non-profits in the same space to actually talk with and work with each other collapse been a tough one. I’ve also ah realized in a deep way how difficult it is often for small, effective non-profits to be really bad getting the word out about themselves, since often they don’t know how to deliver a good, tight elevator pitch and that’s a bit of a computer industry cliche. Nevertheless, they need to be able to talk about themselves and real quick and tight. So how is craigconnects helping with the collaboration and also helping non-profits deliver their own message? Well, in those specific examples, it’s mostly me speaking directly across people in different groups in terms of what they’re doing, i’ve devoted most of that energy to groups which support military families and veterans um, but very recently and i really mean, last couple days i’ve been starting to devote that now intensely two groups who believe in the future of journalism and that one way to restore trust to news media is to start checking the facts again. S o u mean investigative journalism investigative journalist plays a role, but the idea is that often a politician, for example, will make a statement to a reporter. The reporter will know that he’s being lied to and the reporter should have within relatively easy reach. Someone is check the facts, and it can then challenge the politician is needed um, and in terms of ah non-profits supporting themselves are really helping themselves to convey their own message. Doesn’t that still have to be an elevator pitch, but conveying, ah, cohesive mathos message? What is your advice there? Where you see shortcomings? Well, basically, the idea is that a speaker on behalf of a non-profit or pretty much any organization just has to clearly identify what they’re doing and just try to get it out there in about forty five seconds and then keep repeating until they can do that if they don’t know how to, they need to. Ask someone for help in terms of that craigslist foundation, in fact, does teach that and it’s a boot camp, but that’s only available maybe once or more year. The idea is it’s a matter of applied common sense if you’re doing something and if you’re good at it, you just have to be able to boil it down and to articulate the gist of it really fast. And then no one to stop talking. Yeah, okay, that i was gonna ask you something else. But now that you just said, you know, when to stop talking overselling can be a problem. Yes, it’s quite possible that i’ve just spoken with some folks who had a difficulty knowing when to stop difficulty. No england tio? No, when they were over selling something. Okay. And so how do we, uh, do you have any advice about knowing when to stop or should we be practicing this in front of others? How do we stop? People? I’d say practice in front of people who will be slightly unkind. You okay? Because you need friends who are good enough friends to let you know what you may not want to hear. Yeah, don’t. We learn a lot when we’re challenged when, when we’re told, you know, that’s not quite right sometimes the only way you learn is from people who like you enough, teo tell you, when you’ve gone a little too far, that applies, not lucas speaking, but in my case, my sense of humor. Okay, i won’t ask you to try it out, but but no, but it’s it’s absolutely true, we do learn when we’re when we’re challenged on dh challenge in a good way. Yeah, no so craigconnects is focused mostly on aid for military families you mentioned there. There are other categories of not sure all right craigconnects is working more than one, any one particular area with military families and veterans, but there’s also areas like water and sanitation, micro finance, peace in the mideast. One big area just beginning to be explored is ah helping out those groups which measure the effectiveness of non-profits because there’s a lot of non-profits who do a lot of good but there’s also a substantial number of non-profits hoo ah, tell a good story, but never really get anything done. No outcomes. Another area is this whole idea of restoring trust to the news to news media by restoring fact checking i mean, i’m not in that business and i’m not going to tell him how to do their job, but i want news i can trust again. One area unannounced on the site is voter protection. There are people actively seeking to disenfranchise various groups, young old latinos and other minorities. We’re in america and the effort to to disenfranchise people needs to be stopped. You mentioned the sights or the organizations that evaluate charities or rate charities that’s the guide star helping groups like guidestar, charity navigator is that is that the population that’s exactly right? Guidestar in charity navigator have been around a long time. They’re good at looking at financial effectiveness. They’re moving towards measures of accountability, transparency and then eventually measuring just how good a charity is that serving his client population. I’ve had ken burger on the show ceo charity navigator, and we’ve talked about jerry navigator two point oh, and then what’s coming in three point of the outcomes assessment that’s the deal now for the here and now there’s something called great non-profits stud organ that’s user reviews for non-profits kind of like what yelp does that’s a hero now, and i really do encourage people to look at it and then to write in their own little reviews of non-profits they know something about for charity’s listening if they would like tio if they feel they fall within the missions that craigconnects is working with, how do they go about getting getting the your attention? Well, if you go to craigconnects that or ge there’s a connect link and that’s how to submit something, we need a little bit of a break because we’ve been successful enough to get to be overwhelmed with requests, okay? And let me just ah, closing moment ask you generally what? What what are you planning to share this afternoon with the with the next-gen audience? Basically common sense stuff? They’ve asked me to talk about things i’ve learned doing craigslist in craigconnects that maid apply to people in general, like the craigslist business model ultimately is doing well by doing good in meant that when making it a new company, i decided to step away from a very large amounts of money, not altruistic. Itjust means following through his stuff i already believed in and another founding principle. I think craig was just simplicity, just a little about that. Well, yeah, insights, orn presentation or anything, people don’t really need the fancy stuff, they need something which is simple and fast, all right. Craig newmark is the founder of craigslist and craigconnects craig you very much for being a guest. Thanks, mom. My pleasure, then mar. Pleasure having you. This is tony martignetti non-profit radio coverage of the next-gen two thousand eleven conference at tribeca performing arts center in new york city. I want to thank craig, mark very much for sitting for an interview and also market go. Right now, we take a break when we returned tony’s, take to a clip from my standup vintage clip from my stand up stay with me. You’re listening to the talking alternative network. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics, politically expressed hi and montgomery taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com dafs welcome back, it’s. Time for tony’s, take two. I’ve been doing stand up comedy since july two thousand eleven. Here is a vintage clip from july two thousand eleven. I did this set at gotham comedy club in new york city. Here it is, durney. When i was in seventh green, i had a terrific krauz lisa magic and i chose the moment to ask her to go steady. To be our seventh grade dance. I can still smell that high gloss varnish on the gymnasium floor. I was there in my powder blue leisure suit. The contrast ing thread on the lapel. I saved my last dance released. Lisa saved her last dance for albert moran. The pain of watching that spectacle when they parted buy-in walked up to lisa. I got close to her mind, hands were sweating, my chest pounding. I got so close, i put my hands on her shoulders in the middle of the dance floor, and i asked, monisha would you go steady? With all her seventh grade charm and sweetness, she said, you are standing on my dress. Years later, albert and lisa, man. Then, sadly, they separated and divorced. Dahna attorney. And i handled that divorce. Handup lisa has been paying the press waiting that is tony’s take two for friday, march ninth, two thousand twelve, the tenth show of two thousand twelve. There is more of that exact that clip mohr that set, i should say on my blogged at tony martignetti dot com right now i have my interview with naomi levin she’s, the executive director of the heimans center for philanthropy and fund-raising at new york university from last may at a reception that i hosted for my show here is that interview. Naomi levine is the executive director of the george h heimans junior center for philanthropy and fund-raising at new york university. For twenty two years, she was in use, senior vice president for external affairs and helped raise over two and a half billion dollars for the university. She is a graduate of columbia law school. She was previously the national executive director of the american jewish congress. Now she is special advisor to the president of venue, and she chairs the board of the edgar bronfman center for jewish student life and the tab center for israel studies. Please join me in welcoming mrs naomi levine. Mrs levine, what do you see as the non-profit role for our society? Let me put this in a kind of perspective that i always used. I don’t think that most people in our society recognized the importance of the non-profit world in our civil society, if you close your eyes for one minute and look at the skyline of new york city, do you hear me? Yeah, you will see that if you took away lincoln center, the hospitals and why you, fordham, columbia and all of the other universities, medical centers, cultural centers, theatres, dance a group, you will see that this would be a very different society, and most people really don’t think about that when they think of the way we all run. They think a government, they think of the corporate sector, and they don’t think of the non-profits but why is that? That that means non-profits are not fulfilling their work in spreading their the message of their good works? I mean, do you think the blame falls on the non-profits for people not being aware, i think i would suspect so let me lead into that as we progress in our conversation because the truth is, i’m not really sure i know that most people don’t realize it and what they don’t realise moore is not one of those organizations could exist without fund-raising they require financial support, and yet do you know a shingle mother who will say to their child, you know, dear, when you grow up, i want you to be a fundraiser. Nobody says that my own mother, my own mother in the last years of her life, when she was living at a place called cat a house in the bronx, i would come to visit her and she’d say to me now remember, when we go down for lunk, if someone asks you what you do for a living, tell them you’re a lawyer, not a fundraiser. She was embarrassed at her law review daughter was raising money. People think of it as selling cookies for the girl scouts, and you ask me why it is that i must tell you i’m not sure, but one thing i am sure if you let me adjustment, just put that on the table is that unless fund-raising is viewed as a profession, a legitimate profession that has talked within? The university not with in all kinds of organizations that provide courses, but within the university, it never will be given the kind of status that it deserves. Dentistry at one point was nothing. You went to an apprentice, yet you learnt how to pull a tooth. That was the end. Lawyers like john adams of your read his book. You know, he was an apprentice in a law office. But once causes were given within universities and got to stamp a university academic approval, they became professions. And the reason i created the heimans center is that i really want to see people take cautious, learn and make this area a profession that even my mother would be proud of you so that’s, hard to go. Let me tell you and you make a very good point that i don’t know any fundraisers who it’s. For whom? It’s. The first career. You know, in my office we had a big staff and we had people who were from every discipline around. They were from journalism, from archaeology, from everything in the world. Nobody studied. And yet if you think about it, i know that i learned an enormous amount. During those twenty five years and every time i prepare for a class, i learned more, i confess to you, i never spent time with my staff talking about ethics. What did we talk about? We talked about what you go, how much money where’s the money, etcetera. Yet when i started to prepare the course on ethics and red doug white’s book on charities on trial and a few other things, i said, you know, that’s, a very important area, and i should learn about it because if you don’t know the law and you don’t know the ethical component and you don’t know board governance and fiduciary relationship, you’re going to get in trouble. That’s perfect and doug white was a guest on my show, talking about his book about ethics, but so now we’re talking about the fundraiser and fund raisers, and you’ve just made a great transition. How about the role of the trustees? What? What are they trustees heir not really fully aware of their roles, don’t you think with respect to the organization, trustees are also fund-raising is if you sit on a board because it’s a nice, prestigious thing to do and it looks good in your obituary in the times it is a wrong reason to be on a board boards have responsibility. They have the responsibility to keep their organization financially secure. That means boardmember sze have to be fundraisers also, you know, larry tisch usedto have he was the chairman of gnu during the time that i was vice president and he had a very simple and crash way. I assume of running his board. He used to say to me, look, we’re not harvey, we’re not princeton. When i put someone on the board, they not only have to be dedicated, decent people committed toe hyre read, but they have tai run my board by the three g’s that people have to give money, they’re not a big amount, but give something to show their commitment to. They have to help get money, and if they can’t do that, they should get off the board because boards have responsibilities. And when you talk about a boardmember they have to be, they have to understand their responsibilities, fiduciary, legal, come to meeting, to read and order to report. Read a budget report there are a whole list of things if this was a class that i could list for you that boards have to do so. The relationship between the fundraiser and a boardmember is really a very close one. What was number three? You said he had three, three, three requirements, money get money there, you get off the moca or get off the board. That was number three, not in a harsh way. I’m not suggesting you tell your boards that i’m telling you you have to try to persuade them to give and then had people onto your board that will shut an example. I never suggested it toe fund-raising they come in and get rid of their boardmember you’ll be in trouble. On the other hand, you have tohave board training on the sarbanes. Actually, the corporation board have been instructed to do that to a close are instructed to give board training, training aboard and what their responsibilities are. Doug and i and and ruth ellen reuben is here. We go around to different boards were invited to talk to them about their obligations under the law federal law state law i venture to say if i went around this room today and most of your fundraisers air sit on board, you would not know a ll the laws that are involved in fund-raising state and federal. I learned that on lee when i started to teach i did not know that when i was raising money. Don’t you think that the trend also is that this is only gonna get worse at the booth state and federal level? That oversight from those levels of government is going to just increase among among non-profits i don’t like the fact that you used the word worse in my book, i would say that’s better, more, more. I know you advocate for even greater oversight. I know you do far more oversight and far more regulation. It is an area that everybody thinks so. We don’t have to regulate the non-cash offiicial very good people. The red crossed of good things university how dare we suggest that they be regulated more. Let me tell you that there is a cz much mismanagement, excessive salaries, all kinds of conflict of interest area occur in the nonprofit world that a car in a profit within the nonprofit sector fights your advocacy of deeper oversight. The non-profit schecter buy-in it’s. Not eager tohave. More regulation. I will confess to you on my staff and friends know this for seven years i have gone up to albany fighting for one lousy bill. One bill that would say that if you’re hired as a professional fundraiser, you should take one course in the a clutch of your entire career in law, ethics and board governance. I think you should do that. And every year it gets through the senate and assembly up in albany and then the non-profits come up and they argue against it in their mind. It’s a slippery slope. You’re going to start regulating your going to stock with more rules. We don’t want that. And the governors who don’t want to start up with such good organizations as the heart association of the red cross, they vito and it drives me insane. Ken berger is going to be a guest on my show in in july. I think. It’s the july first show, the executive director of charity navigator what do you see is the role of charity navigator and similar rankings ratings of charities. Well, i think that anything that helps a donor get on understanding of an organisation is a good thing i’m not in a position to discuss the details of those organization, but i know if their organizations around that help it donor-centric stay and more about the organization in my book that’s fine, more disclosure, more honesty, more open dealings, more accountability, all those words and now on the table when i started in fund-raising i’m a very old person, i’m eighty eight years, so i have lived through different parts and different segments off fund-raising the fund-raising world, and in the beginning, you never heard such words. I never heard such words, but now you hear it more amore schnoll organizations like that play a role onda, of course, it’s controversial because the role that they play helps define what people decide to look at. And of course, donors now are more interested in looking at outcomes, and that becomes very difficult latto measure donors are also interested in, um, percentage of budget that goes to program versus administration, but for some charities, it could be very legitimate toe have a very high percentage going to administration because they’re doing things in, but if they’re going abroad and doing things on the ground in, you know, in other continents, i have always been very conservative. I believe that when a person gives money, not more than thirty five percent maximum should go for overhead and a russian gulf of the program. Now there may be exceptions, and you may be right, but by and large, i think that people should feel comfortable in knowing that the book of their money goes to the project that they want to support. Now there are exceptions, and i think that when you sit down with the donor, like we used to have to sit down with someone who gave us two million dollars for a chair, we had to explain that some of that would go for the over head of that school. You’ll have to be able to explain it, but we never never spent more than thirty five cents of thirty five percent that was maximum mr tisch required even less on, you’ll have to be very open and honest about that talking alternative radio twenty four hours a day. Hi, i’m carol ward from the body mind wellness program. Listen to my show for ideas and information to help you live a healthier life in body, mind and spirit. You hear from terrific guests who are experts in the areas of health, wellness and creativity. So join me every thursday at eleven a, m eastern standard time on talking alternative dot com professionals serving community. This is tony martignetti aptly named host of tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio fridays one to two eastern on talking alternative broadcasting are you concerned about the future of your business for career? Would you like it all to just be better? Well, the way to do that is to better communication, and the best way to do that is training from the team at improving communications. This is larry sharp, host of the ivory tower radio program and director at improving communications. Does your office needs better leadership, customer service sales or maybe better writing are speaking skills? Could they be better at dealing with confrontation conflicts, touchy subjects all are covered here at improving communications. If you’re in the new york city area, stop by one of our public classes or get your human resource is in touch with us. Website is improving communications, dot com that’s improving communications, dot com improve your professional environment, be more effective, be happier and make more money. Improving communications, that’s. The answer. Talking. The audience for the show is small and midsize non-profits the tagline is big non-profit ideas for the other ninety five percent, what would you like to leave small and midsize charities? With what message for small shops, elections? You’re not different because how you raise money for a big organization and how you raise your trish more fundamentally are not different when we teach courses in our heimans center we, my approach is at the principles of generic, and they involve developing relationships if you know your fund-raising you know that last year, out of the three hundred three billion dollars, it was raised about eighty three percent when you include request come from individuals and individuals will give to small groups, and i’ll give to big groups, so the rules on how you raise that money, the art of the ass is the same. In a little group, you use the same technique to get twenty five dollars, as you will use to get a million dollars, it is developing a relationship, knowing howto ask knowing how to devise your mission statement, knowing the process and the rules and fund-raising knowing what you’re bored should do and that should be and knowing the ethical issues, whether you’re dealing with a little group or a big road, which harder with a little good bye don’t knock it you also perhaps will you social medium or with a little girl? I’m not sure i’m no expert on social media we brought on to our staff of the heimans center last year, marcia vanik she’s, an expert, and she has tried to persuade me that things like facebook and twitter and all that stuff have some value. I am totally illiterate there, but i respect the fact that the coming generations will use it more, particularly the small organizations, and i tell the small organizations, don’t ignore your financial status. Be sure if you can’t afford an audit, at least have very strict rules and how your money is handled. Doug white’s book has a whole list of cases in which organizations big and small got into terrible trouble because they weren’t careful and how they handle their finances. And that is true in little groups as well as big rooms, and that doug white book is charity on trial and that but that goes back to the trustees relationship and trustees obligations even for us, even for a small shop there’s a board and maybe a board of only three or four people, but they have the obligation to be aware of the things that you’re talking about under the law. Whether you’re a big organization are a little charities bureau, which is the hand of the attorney general in the state of new york will look atyou and look atyou carefully and don’t make mistake. I’m not here selling doug’s book i couldn’t give any i’m not interested in that. The only reason i pointed out is that it has in it the cases that are very important for you to understand, and you have to know all the people that got in trouble. Let me give you one example, the american red cross during the nine eleven tragedy, they got in a lot of money, and they used a whole bunch of it for the purpose that nine eleven required that a little bit of money he left over the director of the red cross, one of the most terrific people in the field used that money for the blood drive. She didn’t put it in her pocket. She was fired. Why was she fired? Because the law says if i take money from you for a and i use it for b you’re wrong. I have to use that money for a unless i write to you and i say to you, do you mind if i use it, etcetera? So they’re a little things like that that if you were a fundraiser in this room or a boardmember you have to be very sensitive to whether you’re a little gay root for a big room. We have just a minute or two left. What is it that concerns you most about the charitable sector over the next couple of years? One to two years? Where? What do you think about most what keeps you up at night? Well, i think that competition is very it’s going even increase and the government are cutting back drastically. And so on the shoulders of the non-profits we have to provide for the help that the poor need the abused women or the st joseph’s, full kitchens and all the social services that keep our society going. There’s a book that somebody called claire got eonni road that has wonderful. Chapters on how capitalism could not exist in this country on regulated capitalism without the help of the non-profits we provide the helpful the people that fall between the cracks in our society, and i worry that with the government cutting back and the competition the way it is it’s going to be hard and hard and harder also europe which never was here before, is now facing the situation where their governments are cutting back. They never had a non-profit sector, they relied entirely on government support. Every university in europe is supported by the government. Oxford cambridge is so bone, everyone now oxygen has an office in new york, cambridge has an office in new york and everyone overseas we have more people in our class is now trying tto learn fund-raising from europe, asia, china, every place that’s going to give you a great deal of competition, and so i don’t spend nights worrying about it, but i am certainly concerned about it, and i would hope you find may end that i’m too old to see the end of it, but i would like to see fund-raising fundraisers given the recognition that they deserve and huge. Haven’t you in this room have that obligation to be proud of what you’re doing to make certain that when you work in any agency, people know that without you, that agency is going to close that? This is a dignified profession, and you have to carry that flag. Naomi levine is the executive director of the george heimans center junior junior center for philanthropy and fund-raising at new york university. Thank you very much, mrs loving. Do we have time for where i think you have time for maybe just one or two is your question? Go ahead. Carol weaver, please just shout it out. I’ll repeat it. Go ahead. What do you think about in-kind fundrasing coming together to create a voting we are. Your economy, i i’m told of if we bound together issues way could be a voice in already for your force, which of course, i’m very hyre and for other things, like maybe creating a bank for non-profits you know, i think it’s the variance say, when you make a finger together, you make a fist way have concerned with go ross the industry could we not consider, and i can’t think of a better well, but there are s o the question is generally about how the non-profit sector could organize to be a more cohesive voting bloc now, but their organization like independent sector, you know, so there’s that what else would you like to sell? Well, i can say is most of those organizations are run by their executives, as most organizations are in the average member plays a very minimal role in your right. If the average member played a bigger role and then insistent, i’m sure you think then you would have more effective involvement in albany and other places, but you have the organizations around there’s, a million of them it’s just said in my book there, not doing anything, uh, along the lines. And i think that should be done, yeah, does independent sector is that one of the groups that opposes broader on government oversight, so nobody should fortuny chelation hearts of then that would be, yes, doug white does, even though you panned his book, doug white support, sir, we’re gonna have dug it up for rebuttal after this. Is there another? Is there one more question? If we have time before mrs levin leaves? All right, please join me in thanking her again. Naomi living. And my thanks to naomi levin and her team at the new york university heimans center next week, it’s feared more than death, not the dentist public speaking lori krauz public speaking and presentation skills coach will help you through the fear of your next appearance in front of an audience then scott koegler, our tech contributor, will introduce us to pinterest pinterest dot com the skyrocketing social media property what’s in it for your non-profit keep up with what’s coming up sign up for are in sad or email alerts on the facebook page, like the page you can listen live our archive for i carve listening, go to non-profit radio dot net and that’s where you’ll find our itunes paige, if you are an itunes listener, if you’re if you’re getting this podcasts and subscribing, could i plead with you to goto non-profit radio dot net and leave a review there on the itunes? Paige? I know you don’t have to go backto. Listen, i know you get the podcast automatically, but if you could, i’d be grateful for a review at non-profit radio dot net the following is a public service announcement because i have a soft spot in my heart for belmar, new jersey do you need dental care? Visit the offices of hannah pole dental care in belmar on friday, march twenty third to receive free dental services. Everyone is welcome, regardless of where you’re from, care will be offered on a first come, first served basis. For information, call seven three two six eight one two two two, five that is organized by dentistry from the heart. The show is sponsored by g grace and company. Are you worried about the rising cost of rent for your organization? Do you need a plan for real estate? You’re non-profit owns g grayson company will give you and your board a full analysis. George grace has been advising non-profits on their real estate decisions for over twenty five years. He offers listeners a complimentary thirty minute consultation. G grace dot com or eight eight eight seven four seven two two three, seven our creative producer is claire meyerhoff. Sam liebowitz is today’s line producer shows social media is by regina walton of organic social media and the remote producer of tony martignetti non-profit radio is john federico of the new rules hope you’ll be with me. Next friday, one to two p. M eastern. Here at talking alternative dot com. I didn’t think that shooting. Good ending to do. You’re listening to the talking alternate network, itching to get to thinking. Duitz duitz you could. Looking to meet mr and mrs wright but still haven’t found the one. Want to make your current relationship as filling as possible, then tuning on thursdays at one pm for love in the afternoon with morning alison as a professional matchmaker. I’ve seen it all with distinguished authors, industry coolers and experts on everything from wine to fashion. 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