Adrienne Figus: 5 Project Management Tools For Non-Project Managers
From project charter to closing report, Adrienne Figus walks you through the essential tools to help you take control of the changes you may find yourself leading. She’s with Madison College. Here are the resources Adrienne refers to.
Edward Wilson & Ellen Samuel: Cybersecurity On A Shoestring
Our panel covers 10 essential security measures every nonprofit can implement right now, without an IT team and without breaking the bank. From knowing where your data is to changing default configurations. And from firewalls to offboarding data. They’re Edward Wilson at ArchTech and Ellen Samuel from Just-Tech. Here are their resources.
Simone Carvalho & Rebecca Kaplan: Make Confident Tech Decisions
Simone Carvalho and Rebecca Kaplan explain when you need an audit of your tech stack, and the steps to conduct the assessment. Along the way, you’ll lean on surveys, interviews and process maps. Simone is with Skeleton Key Strategies and Rebecca is at Feeding America.
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Hello and welcome to Tony Martignetti Nonprofit Radio. Big nonprofit ideas for the other 95%. I’m your aptly named host and the pod father of your favorite Hebdomadal podcast. I have to apologize for the audio today in our 2nd and 3rd conversations. Consistent with the lackluster host that you know you suffer with, uh, he, I, Failed to plug in the, uh, microphones to my phone. For these two conversations. You see, at, at NTC, of course, I got all my remote gear. We’ve got 4 microphones set up, one for me and one for, and 3 for, uh, the other, for the panelists, the guests, and those mics go into the mixing board, and the mixing board plugs into the phone because my phone is where my recording app is. I use an app called Hindenburg. Well, for these two conversations. I didn’t realize that I had not plugged my phone in from the mixing board, so the sound you’re gonna hear in those two is just. My phone picking up voices, uh, along with all the ambient noise. So, the phone, of course, is sitting in front of me, so I’m loud and clear in these last two conversations today, but the guests are a little quiet and there’s ambient noise, and I did the very best I could to strip out the, Ambient noise as much as possible without reducing the, the guest voices, and I tried to elevate the guest voices and make them as clear as possible, but Uh, my apologies for the audio quality on the, the last two of today’s conversations. But nonetheless, I’m glad you’re with us. Cause I’d be hit with stomatalgia if I had to say the words, you missed this week’s show. Here’s our associate producer, Kate, to tell us what’s going on. Hey Tony, I’m on it. We wrap up our coverage of the 2026 nonprofit technology conference with three conversations. First 5 project management tools for non-project managers. From project charter to closing report, Adrian Figgis walks you through the essential tools to help you take control of the changes you may find yourself leading. She is with Madison College. Then cybersecurity on a shoestring. Our panel covers 10 essential security measures every nonprofit can implement right now without an IT team and without breaking the bank. From knowing where your data is to changing default configurations, and from firewalls to offboarding data. They are Edward Wilson at Arch Tech and Ellen Samuel from Just Tech. Finally. Make confident tech decisions. Simone Carvalho and Rebecca Kaplan explain when you need an audit of your tech stack and the steps to conduct the assessment. Along the way, you’ll lean on surveys, interviews, and process maps. Simone is with Skeleton Key Strategies, and Rebecca is at Feeding America. On Tony’s take 2. Thank you, N10. We are sponsored by the Bridge Conference. Tony will be with more than 2400 nonprofit professionals at Bridge, July 29 to 31 in National Harbor, Maryland. Info and registration at bridge.org. Here are 5 project management tools for non-project managers. Welcome back to Tony Martignetti nonprofit radio coverage of the 2026 nonprofit Technology conference. My guest now is Adrian Figgis, project manager at Madison College. Adrian’s topic is five project management tools you need, especially if you’re not a project manager. Welcome to nonprofit Radio, Adrian. Nice to meet you, Tony. Thanks for having me. It’s a pleasure. I love this topic, project management, something we haven’t spoken about on the show for a long time. Could you give us a high-level view before we get into some detail? Sure, so this session grows out of what I wish that I had had handed to me when I was first becoming aware of project management as a discipline and the challenges of projects generally, uh, before I became a project manager and a lot of that was handed to me, you know, here at the NTC over the years, many years ago, and so this is I’m here to try to give back and. And see how can I help at least a little bit with people who are dealing with massive projects without a specific project management background and try to increase the overall culture for project management in our nonprofit community. All right, thank you. So let’s dive in. You have, um, you have 5. 5 steps, not 5 projects, 5 tools, 55 tools that you’re, you’re giving back to the community. I love that. I admire that. Thank you. I, I consider myself a member of the community. I’m, I’m not involved at all in project management. I have a one person company, so my projects are modest, uh, by scale and in terms of yours in comparison with yours, but. I can still say thanks for giving back to the community. That’s awesome, awesome. You’re very welcome and, and thank you for the same, you know, I think you, you clearly give a lot back to this community too, and it’s really what we’re all here for here to do at NTC. We’re all contributing. All right, uh, first, before we get into the 5, let’s define what what you mean by a project. So the, you know, technical formal definition of a project is a temporary endeavor that creates something new. So that is as opposed to operations, which is the ongoing work that makes up, you know, the, what we actually are doing. Regularly on a regular basis, but those things flow together, you know, and, and there’s overlap in a lot of cases, especially in smaller, you know, organizations like, you know, yourself a solo shop or small organizations that don’t have a formal culture of project management. Um, but I think that core of it’s a new thing we’ve never done, so we don’t already have a playbook for it, and it’s, uh, a temporary thing that at some point we will hopefully succeed and be done with it, um, or it will shift and become our operation. ongoing and so project management are those tools that help us with that newness and temporarineness to then hand over to a related but different set of skills for for optimizing the operations. OK, um, is it necessarily, uh. A tech related tech project? I mean, could it be a capital project? Could could these tools apply to that kind of project or absolutely these tools are, are project type agnostic. Um, I, most of the projects that I manage have something to do with tech. I work as a project manager in an enterprise project management office in a college and we rest. Inside the tech department, so just by virtue of that there’s usually tech involved, but we’re also doing organizational change projects we’re doing, you know, things that maybe only incidentally have tech, and a lot of what I’ve learned about project management, especially through the NTC goes back to work that I’ve done in my previous career in fundraising. So a fundraising appeal can be a project because it’s, you know, that appeal itself is a new thing that will end it goes into your operational flow of projects. So really anything, um, tech is, is just the, the, the hook here. Oh, that’s our, yeah, that’s our medium here. OK, cool, yeah, um, so let’s go. Into the tools. What, uh, what are they? All right, so the 5 tools that I brought, you know, they’re, they’re by no means the only tool I talked to a project manager. There’s hundreds, but the 5 that I think are, are a good head start for people who, you know, have, have not done this before and might apply to basically any project are the project charter, the stakeholder register, the communication plan, the meeting agenda, and the closing report. Um, and do you wanna go into reasons why I chose those, or yeah, yes, but would you say them one more time for me? Absolutely. The project charter, the stakeholder register, the meet, uh, communication plan, uh, meeting agenda. And a closing report. OK. Yeah, so let’s start with the project charter. Sure, uh, so the project charter is a document, you know, it can take a lot of forms. It’s less common in organizations that don’t have formal project management, um, but you can do it in a really lightweight way. It’s essentially a contract that sets out the basic terms of what are we doing, why are we doing it? Who has given us the authority, what kind of resources do we have, both financial and people and time, um. How will we know that we did it correctly? So, so like scope, like a, a, a scope of work, yep, it includes the scope of work. Um, it includes the, the mission and vision of the project. It includes, you know, the scope of work also crucially includes what’s out of scope, what are we not gonna do, um, and it also pulls together who is in the project team, who’s in the governance, who’s responsible for the project, budgeting as well as in here. The scope is gonna impact budget, obviously, clearly, OK. Um, all right, anything else on the, on the charter? I don’t wanna go through, I don’t wanna go through them too fast. I don’t want you to give short shrift to nonprofit radio listeners. No, I could tell you’re not doing that. The, the charter is one that’s really easy to skip because it seems intimidating, especially if you don’t have a project management office, so you’re not a project manager, but even just a single one page that says this is who said it’s OK to go ahead with this project. This is what we’re doing. This is what we’re not doing, and you know we have a budget. It came from this department or whatever, um, taking the time at the start of the project to have those discussions to identify so you don’t get six months into the project and realize, oh, turns out no one actually gave us permission for this, and now we’re getting a lot of pushback, that kind of thing or what we’re not clear what the budget, yeah, I can see. I mean, like a lot of things, the preparation and the planning are valuable even though they’re a time suck, but they’re gonna pay off in ways that you may never even learn through the, the remaining 44 tools, right? I mean you, you’re gonna get creep and uh yeah, accountability and authority issues and things like that that you’re gonna avoid if you’re intentional at the. Yeah, at the outset, OK, um, I, I got an interesting question from one of the participants, um, who was describing a situation where she’s, you know, new to a, a department in her Oregon is being tasked with picking up a project that has gone adrift because there was a lot of staff turnover. The people who were on it are no longer there. There’s uncertainty of what was done. Things are in some abandoned asana boards, and she was asking about what to do to move forward. And I really think that taking some time to write a new project charter and say like this is maybe the phase two of this project we’re starting over again we’re acknowledging what was done, but we’re not gonna be bound by like a contract that was maybe implicitly created even if it wasn’t written down by people who aren’t there anymore to carry out the terms of the contract, but that’s a proxy for the conversations that have to be had anyway and it’s the the the charter as a holder for that. And then the register, the stakeholder register, so you know, projects like operational work and anything else else we do in pro in nonprofits are actually all about people, you know, nothing is gonna happen. AI is, is not there yet. Um, I, I don’t think it ever will be, but that’s not our topic. Um, anything you do in a project involves people, and the lingo in project management for people is stakeholders. The formal definition of that is basically anyone who uh will be affected by your project’s outcomes or you know the the tech work it takes to do the project, um, anyone who can affect the project either affect the outcomes or affect the way that the project works, um, and anyone who can get in the way of the project or enable the project to move forward risks exactly. So, so some of your stakeholders are, are people who may be threats but also may be your greatest allies later. Uh, so the stakeholder register is really just a list of all those people, and I’ve provided a template that is, uh, you know, it’s a simple Google sheet that gives you some ideas of things that you wanna know about those people in order to get them to contribute as best they can to the project, hold yourself accountable to checking in with them. And um if they are people who may present threats or or be you know a potential challenge for your project, how to activate them and turn them into champions and assets for your project but it all comes down to in the first place you have to know who they are and that’s what the stakeholder register is all about. OK, OK, um. Yeah, the folks who are going to be impacted by the project, I mean, I hope they have influence in the project too, so it’s not foisted on them and, and assuring, you know, non-use. And that’s one of the things that is absolutely the responsibility of the project manager. It’s also the responsibility of everyone else in the project, but I, I see an important role of the project manager as being the communications hub for the project, the, the person who anyone can come to me and say, oh well, there’s this project going on. Adrianne’s involved. I’ll just ask her what’s going on, and then I give them all that. Information even if I already emailed them 3 times, I’m always happy to tell you again because the fact that you asked me matters but I’m also accountable, you know, if I had Tony on my list of users who’s gonna be affected by this change, I have to proactively reach out to you to understand, you know, if you’re, if you’re an core user to understand what your needs are, explain to you how things are gonna be changing. But even if you know you’re my user but you’re not in my org, you know, like I don’t know you, I have to understand as much as I can about you to be sensitive to that and so sometimes you might be on my list of stakeholders, you don’t even know the project is happening, but it matters to me that it happens in a way that works for you so all of these things, um, again it just comes back to knowing. Who we’re thinking about in these projects, I could see that’s an important part of your work because you’re, you’re a big university, well, college, whatever, but a big organization. I mean big enough that it has a project management team that you’re on, so you don’t know a lot of the people unless you made projects with them before, but throughout the college, you may not know a lot of the stakeholders because you, you work in a, you work in a project management team serving the whole college. So getting to know folks, buying, getting their buy-in. I mean, I would think that’s a big part of your work as a project management. Expert team member, absolutely. Anytime I’m starting up a new project, I’m, I’m just about 2 years into my current role, so I’m just now starting to get my feet under me and understanding where all the offices are and when people use acronyms, I think I know what that that is and. At this point now I’m starting new projects that that involve people that I knew before, but it’s still my first task to say, OK, what are all the offices and people that are gonna be involved? What are the groups of students that might be affected or faculty, sometimes community members outside the college, some of those, it’s groups, you know, so maybe it’s all of the students in one, you know, area of the academic area or sometimes it’s all of the staff members in, you know, the library. Um, and so I have that group, but then I start dialing in and saying how do I learn more about that group as individuals? And then when I have actual individuals, how do I use the networking tools that I have available to me inside the organization to say, hey, like I haven’t met Mike before. What can you tell me about him? How do I, how do I talk to him in a way that makes sense to him and then introduce myself as, as the project manager, um, and help them see how they can interact. Because I, you know, you never want a project to get too far along and end up being a surprise to somebody who needs to actually be involved. Yeah, yeah, that’s, yeah, that’s poor. That’s, that’s the, that’s the, uh, antithesis of. Smart project management. Uh, number 3 is your communications plan. All right, so like how are we gonna keep in touch with all these stakeholders that we identified in the, in the, uh, register? Absolutely, yeah, and that’s they, they go hand in hand and personally I actually like to use a single spreadsheet with multiple tabs, one for my stakeholder register and one for my communication plan. I can just tab back and forth and see, OK, for each of these stakeholders, some of them individuals sometimes groups, those are audiences that I need to communicate with what can I put on the communication plan as far as one on one conversations or, you know, road show presentations or, you know, email blasts or however I can communicate but then as I’m writing out the communication. And I think of other things that I might wish to communicate and think about the audience and then if that audience isn’t in the stakeholder register, I scurry back over to that tab and add new lines. Both of those are are living documents that keep going through the whole course of the project as I learn more about the project, I learn more about the needs and the people and build it together and then next time I do a project that’s similar, I can go back and sort of take some of that information and, and start, uh, the next project. OK. Go ahead with 4, our agenda meeting agenda. So this one is a meeting agenda meeting agenda, yeah, it’s, it’s, it’s the simplest one. I, I don’t belabor it in my presentation, but it’s so important and something that is so easy to ignore. Um, I’m not an anti-meetings person, you know. I think that meetings are an important communication tool. I put them on my communication plan. Um, you know, sometimes a, a week-long email chain could have been a meeting, um. But it’s a sort of a sacred trust to ask people to come to a meeting. You’re asking them for their time. You’re asking them to put themselves out there and hopefully feel that they’re actually contributing in this case to the project, and part of that is the agenda. You need to have a goal for the meeting. You need to understand who’s invited, who of your stakeholders are invited. You need to understand what are you, uh, attempting to discuss, accomplish, what decisions do you need. But also you need everyone who’s coming to the meeting to have access to that information up front. If I just call, you know, you and, and Amy and, and 3 other people into a meeting, but I don’t tell you what’s happening, you’re coming in puzzled, annoyed with me, not ready to engage. You might just like say no at the last minute. But if I send out the agenda and say like, here is the importance of this meeting, here’s why you, Tony, are coming. And if you can’t come, I need you to delegate somebody from your team because we need this decision. sharing that information up front helps to level the playing field, make sure we have everybody in line and really get value from that meeting. So what kind of meeting cadence do we need that varies by project and we have like an 18 month project. Yeah, um, that’s something that I like to negotiate with each project. Uh, very commonly I’ll have a core team that’s usually like, you know, between 4 and 6 people who are steering the project and maybe, you know, they’re doing hands on tech work and I’ll do a weekly check-in with them and we know it’ll be sometimes a half hour just to say here’s what we’re doing. Um, which we’re ready to cancel if nothing new has happened and so that’s a big part of the agenda is like check in a few days beforehand. Can we cancel this or do a asynchronous check-in. Then I like to do sometimes like either biweekly or monthly meeting with more of a steering committee that are people that have decision making authority or who are very, uh, concerned stakeholders but maybe not doing the actual work of the project. And then I’ll often, especially in a longer project like an 18 month or a 2 year project, I’ll have subareas within where we’ll have, you know, meetings once a week for 2 months for a sub team that’s working on something really heavily in that 2 months, but it’s only the people that are actually doing that heavy work like I, I had a project where we. We’re doing um some compliance uh regulatory changes that needed some technical updates but also needed quite a bit of um information sharing and communication to bring the whole college community along because it involves some somewhat significant business process changes to meet our new state regulations. So we had a communications subproject that involved doing a lot of website updates because you know for a large institution getting all the approvals to update the website and just the mechanical work of that is a lot so we had a, a little communications strike team of of 3 people and we were meeting once a month or once a week for a short period of time while the overall project team was meeting at a different cadence. OK, so it’s uh that’s part of setting up the agenda is if it’s a recurring meeting, getting everyone to agree on the cadence and then revisiting that. I, I also like to revisit a meeting cadence about every 6 months and say, or in, in higher ed I’ll do it on a semester basis like, so you know, for spring semester we met this regularly. Do we need to do that for the summer? And on our closing report, so the closing report, you know, it’s, um, brings us back to that definition of a project that by definition it’s a temporary endeavor that means it has to end, but this is a thing that really trips a lot of us up, especially those of us that don’t, you know, currently I, I work in a place that has very defined policies around closing projects for budgetary reasons, but at my previous roles, um, it is very common, and I know a lot of people that this is very common that a project will just keep going. You know, maybe you weren’t able to accomplish what you thought you were going to or you had some staff turnover and no one’s quite sure what’s happening or like, you know, a grant got pulled so you had to put it on the back burner but you didn’t actually close it because maybe that’s admitting defeat or you’re not quite ready to declare victory and it’s just there. And then it becomes a major, you know, psychic and time weight on everyone who was involved with it because even if you’re not working on it day to day it’s in the back of your brain and you remember, oh yeah, you know that that refresh on the website that we decided not to do. I’m still gonna think about it every couple of weeks and so having a way to close a project, um, by, you know, policy and will of your organization but also a practice and a template to do that. Whether it’s because you finished the project successfully and you’re gonna celebrate it, it’s wonderful, or we’re acknowledging, you know what, having this project open no longer meets our needs, so we’re gonna just close it down and we’ll have lessons learned, no blame, it’s just, it’s OK. Um, having a template ready to go that you know at the start of the project, um, you know, would help you sort of write your charter to say how will we know that we’re done preparing yourself to then close it, I think can help lessen that pressure of just having these projects that just don’t stop. It’s uh yeah it’s a boundary like we know this is completed good hopefully not bad let’s say just good or indifferent it’s it’s wrapped up you know we’re all moving on. OK, it’s time absolutely and then the report itself can live in your organizational files if you have a PMO. It lives in your PMO, but then it’s there for re, uh sorry, project management organization, and that’s the group that I that I work in. Um, but there are organizations that have what they call a PMO, but it’s just one person who holds all the templates and the records that, that can be a PMO. But your, your way of doing projects, and maybe it’s just a file in your OneDrive, um, but if you have those records of all these past projects, then when you do a new project and you’re gonna charter a new project that’s somewhat similar, pull out the closing report from the old ones that were similar and say, what do we learn on this project about how we operate. Great things we did that ended up not being productive for us, things that were really great, um, you know, and that will make your next charter and your next set of meetings and everything else much easier and, and better for the next time. Where do we document changes, uh, uh, process changes, maybe staff changes that are that have been made? We’ve been doing it this way at the college for many, many years and now that the. Our project has closed. Uh, Business processes have changed. Maybe reporting responsibility or who’s responsible for different things that changed? Where do we document all these these organizational changes? Oh, that’s a really good point. So that’s part of the closing report is. Acknowledging that you did the handover to operations and so the closing report should document the decisions that you made, the changes that you made, but just because it’s in the closing report of a project doesn’t mean it actually happened I think is what you’re, you’re, uh, implying, uh, or or alluding to and so, um, that’s where the like projects shaking hands with operations really comes in is you’re saying OK, this project made this happen. But then some team, you know, some operational team or department or person has to take responsibility for that, so you can’t actually close the project until you’ve done the handover. So, you know, oh, I’m, I’m, you know, did this project where I, you know, helped you implement your new scheduling system for your, uh, podcast guests, um, until I hand it over and you say, OK, I acknowledge that I have this new process and it’s, it’s in my area. I can’t say my project is done because you didn’t actually take it on and agree to do it. Um, do we have a ceremony or what is there a ribbon cutting? I mean, if it’s a physical project that could, but still, even so, that’s ceremony, that’s not operational continuation. Mhm, um, yeah, so you can have, I, I highly recommend having, you know, a, uh, some sort of a ceremony to close the project, a final meeting or a pizza party or something, but that sort of that handover of the new. Things I like the idea of it having to be some sort of a pomp or circumstance to make it happen um but the recording of the new policies should be done in whatever way you are recording your policies so like however you had it written before you change and put it in now if the project was to set up a change in tracking system for your things then you’ll have it. OK interesting all right um what else, what else did you talk about in your session that we haven’t talked about with our listeners. So one of the things, and, and you know I can share with you the link to the templates, um, yeah, actually, would you do that you email me the link and then I’ll include it in the show notes. Absolutely I can do that and, and I really encourage anyone to, to take a look. They’re all um. You know, the just Google Docs and Google Sheets. Anybody can download them, brand them yourself, use them, you know, fully free. I have a little CCB license on it, but really I assume you’re gonna be changing them enough that it’s your own work if you use it, so it’s my interest to get it out there. But in each of those, um, areas. As people who work in nonprofits and mission based institutions, I think each of these tools is an opportunity for us to like express and forward our values, um, so in the project charter you should be writing your project vision or project mission in line with your vision and mission of your organization. You should be expressing your values in your stakeholder registry. You should be expressing your values based on who you are targeting as your stakeholders that you know it’s not just like you. Googled and saw, OK, who should be a stakeholder for a website change it’s, you know, your people and your people who matter to you on a deep level as an organization, go for that. Um, there are some really useful things around accessibility that you can do in a stakeholder register. You can note, you know, are there people who have specific accessibility needs like do they need a wheelchair accessible meeting room, um, so you make sure that you have that for them or you have live. Optioning so that you don’t have to keep asking people the same questions in order to make sure that they are able to be in the room with you. Same thing with your communications every project communication you send out should be an expression of your organizational values, um, and that’s gonna play out differently depending on the project, but, um, I, I think if we keep this in mind and make sure that, you know, we’re, we’re not ignoring that aspect of it just to drive a project through we’re all gonna end up with better outcomes in the end. That’s a great place to end. That’s perfect and with values. Absolutely. Adrian Figgis, project manager at Madison College, Madison, Wisconsin, thanks very much. Thank you for sharing. Well, thank you, Tony. This has been lovely. Thanks and thank you for being with Tony Martignetti nonprofit radio coverage of the 2026 nonprofit Technology conference. It’s time for a break. We are sponsored by the Bridge Conference, produced by AFP DC and DMAW July 29 to 31 at the Gaylord National Resort and Convention Center in National Harbor, Maryland. More than 2400 professionals will gather at bridge. Tony will be with them. The question is, will you? Thought leaders from nonprofits, associations, foundations, hospitals, higher ed, faith-based, and mission-driven causes across the country come to Bridge to discover new ideas, solve real challenges, and connect with smart people shaping the future of our industry. From 125+ educational sessions and hands-on pre-conference workshops to bridge tech, the faith and fundraising forum. And inspiring keynote speakers, Bridge offers something for every mission and every role. The conversations happening at Bridge will shape strategies, careers, and organizations long after the conference ends. Don’t hear about it afterward. Be in the room. Register at bridge.org. Now it’s time for cybersecurity on a shoestring. Welcome back to Tony Martignetti Nonprofit Radio coverage of the 26 NTC. That’s the 2026 nonprofit Technology Conference where we are all gathered together in technology community in Detroit. My guests now are Edward Wilson, principal at Arch Tech, and Ellen Samuel, COO at Just Tech. Edward, Ellen, welcome to Nonprofit Radio. Thank you for having us. I’m very glad you’re with us. Your topic is cybersecurity on a shoestring, safeguarding nonprofits in the age of AI. Um, Ellen, could you do, uh, just give us a 30,000 ft view of the topic before we go into the details? Sure. So we wanted to make sure that nonprofits understand the importance of, uh, cybersecurity and securing their technology and their. Staff and the client information and data and we went through how we can do this, uh, affordably or as affordably as we can. So, um, we went through the importance of why, why, um, nonprofits are at risk and how they are attacked and then, uh, some, uh, list of things that nonprofits can do. Relatively cheaply in order to maintain their security. And then we had a bit of a dive into business and compromise and wrap things up at the end with some amazing questions from the audience. OK, well, we’re, we’re gonna talk about all that and uh maybe even some of the questions. We’ll see. So we’re gonna, we’re gonna go into some details. So thank you very much for uh giving a high level view. Um, why are we, uh, Edward, let’s turn to you. Why are we, uh, nonprofits at risk? How are we at risk? That’s a great question. One of the things that we run into with most of our nonprofits is that there is more demand for their service than there is budget to help them meet that demand, and that leads to a lot of difficult decisions along the way. Nonprofits are actually the number 2 target these days for cyber criminals because they’re aware that there’s some weakness in that area where we haven’t strengthened the whole picture. We underinvest in cybersecurity because we’re more devoted to mission and programs. Yes, and sometimes I think there’s that, again, it’s an education thing, right? So we’ve seen nonprofits who have spent a lot of money potentially covering one small space of what they need to work on. But leaving other picked areas of the business not covered. And so our goal was to help them get that 360 degree coverage for less than they might spend on one fancy tool on a shoestring, or cybersecurity on a shoestring. By the way, I love we have like some symmetry. Edward Nellen, Archtech Just Tech, uh, it all, it all seems to fit together very well. I wish he had the same. I wish you had the same initials, your last initial. Maybe you could change your name to Samuel. Edward, maybe you could change your name to Samuel. Yeah, Samuel’s, yeah, Ellen Samuel. It’s cool, like Ellen Samuel, Edward Samuel, Arch Tech, Just Tech. OK, we’ll, we’ll, we’ll work with, work with what we have, you know, it doesn’t say he’s, he’s, he’s open to the idea, but he’s not about to run out and do it, so change his name. So, all right. Yeah, all right, all right. So we’ll stick with the, uh, I like the architectch just tech. All right. Um, so, I don’t know, should we just do like do ping pong? Like you have 10 essential, oh, let me, uh, I do have a threshold question, um, from your session description, 10 essential security measures every nonprofit IT team can implement right now, do we have to have an IT team? To do a lot of these 10 essential security measures, or can we do it if we don’t have an IT team? Maybe would outsource IT vendor helping us. Is that OK? Or do we need to have an internal team? Absolutely we understand that most, a lot of nonprofits don’t have probably most our listeners are small and mid-sized nonprofits. We’re the other 95, we’re the other 95%. So exactly. So we have one person who is the IT team and they’re not trained in that. Um, that’s one of the services that we as new service providers provide more affordably to nonprofits is we can give them those services and that expertise without having to hire a full time. OK, OK, so we can still take advantage. Of the 10 essential security measures that every nonprofit can implement right now without breaking the bank, we can still take advantage of these. Absolutely. Otherwise the mics are going off and we’re done. We’re done in fewer than 5 minutes. All right, that’s good. Whether they have an in-house team or they’re using an external team, that list of top 10 items is a great checklist to walk through. And say, am I covering all of these things with our in-house or external team? So for decision makers, really important. All right, let’s get into the, let’s get into the 10s, kick us off. Give us numbers 1 and 2 because we’re not going to go 1 Samuel, I mean 1 Edward, 2 Ellen, Edward, Ellen, Edward. So let’s do like 2 or 3 at a time. Edward, give us our top 2. Sure, the first thing we say is that you need to identify where all of your information systems actually are. People store information in a lot more places than they think. They may think a server or an email system, but you’ve got your accounting platforms, your HR platforms, your telecommunication platforms, your backup platforms, backup email, online giving, making sure that you understand all the places that you need to protect, controlling what we call the information system boundary. And then we want to protect access to that by protecting the users who access it with things like MFA passwords, and so on, and even protecting the devices that access that where we can. OK, is that 1 and 2? That is 1 and 2. OK, so number 2 is the protection of the data once you identify where it all is, protecting that access. Absolutely. OK, protecting access. All right. Ellen, it’s your turn. So one of the highest ROI things that police can do or organizations can do is implement MFA multi-factor authentication. And this, for anyone who doesn’t know, is a way of logging into systems. Using both a password and something else. So a token, um, a text message, we all know about this using from our bank, um, other systems. It is one of the the best ways that you can protect your users from being Attacked or or people giving up their credentials to your system and it’s usually free or easily to easy to implement and uh we see a surprising amount of organizations that just don’t have it turned on. They just haven’t checked the button and we need to do it. OK, so number 3 is do MFA.A. It’s just, it’s just an extra step. I mean. Uh, I, I think initially maybe it was annoying, but now it seems like it’s just, OK, I’ll, I’ll get the text. I don’t know. Maybe this is true on Android phones. I know on iPhones you get the text and you don’t even have to put the numbers in. If you’re on, if you’re on the phone, it just says use, use from text. Put the numbers, yes, tap that and it fills in the 5 or 6 numbers. So you don’t even have 5 or 6 keystrokes that you have to do, key taps, I should say. So, all right, do MFA number 3. All right, what else? What else for? Talk about also changing your default credentials to your hardware that you get. So you get um a camera that comes with uh default credentials that are open and available. That information’s on the internet. And anybody can come in and log into those systems and do kind of nefarious things with those. And it’s really easy and cheap. It’s free to go in and change that information on your routers, on your Internet of things devices. Just go in and change those things so that people can’t come in and look at your video or get into your system because they’re because they’re standard format defaults, right? It’s like, yeah, I just right. I just learned one, you know, on WordPress, the admin, the admin URL is standard like WordPress slash admin hyphenWP or something like that, or WP hyphen admin like, so everybody knows that and, and it’s easy for a bot to, to. To exploit it, OK. And that also, that, that also applies at home, like your, your ring, your ring system, your refrigerator, whatever, you know, whatever, like you, you mentioned the internet of things. I’m just, I’m just drilling down. Whatever you’ve got, it came with some default admin password. Your, your home, well, home as well as office, um. Um, internet access, Internet, right? It’s like Ocean 307 is your Spectrum router default, yeah, change, yeah, Ocean 307. That’s not mine, right? That’s not mine. That’s not mine. That’s not mine. Yeah, mine is 307 Ocean. I’m very savvy about, I’m very savvy about passwords. Yeah, yeah, that’s it. No, no, don’t do that. That’s bad advice. Don’t follow that. Don’t, I don’t want anybody saying I did that, and he said it was a good idea. All right. All right, so number 4, change your default configurations on all your devices. OK. All right, Edward. Edward Wilson is up. I like the next one. Update your infrastructure. So I’ve actually got a story about this one from yesterday. One of the things we do is free security and incident response for nonprofits. They can just call us and we’ll help them out if they run into a security incident. And our most recent call came in yesterday from somebody who had had their router hacked, and they were using an old Ocean Ocean’s 307. It works. It works. You use that everywhere. That they were using a Cisco router that had been installed in 2014 and had gone end of life in 2020 with no additional security updates, and the interesting thing was as we got into this and we looked at it, the last time that it had been updated, the firmware on that was in 2014. Well, they hadn’t even done the updates from 2014 to 2020 we’re 12 years behind on updates for this, and that’s one example of just needing to keep that infrastructure up to date. On our laptops it’s our Windows OS updates. It’s our third party software patching, which a lot of people don’t think about. The browsers that we run, Adobe, keeping all those other programs that are on our computers up to date, so you just click the automatic, just tap the automatic updates option. A lot of times that’s going to take care of Windows, but it might not take care of everything else, so IT teams want to be conscious of that. OK, OK. Update the infrastructures. All right, that’s incredible. So they even, I mean, so the, right, the product had been no longer um supported since 2020. But even before that, from 2014 to 2020, they hadn’t done any updates. Missing six years of so, yeah, right, like 2015, it was out of date for the, and, and, OK, that’s a bad situation. Honestly, we were a little surprised it took so long for them to get hacked given that you’ve been lucky all these years and you should be, you should be thankful. But we do these um technical assessments, both our organizations do where we’ll go in and we’ll look at organizations and one of my very favorite standards for us to look at is the HIPAA compliance standard, the HICP that the government publishes and puts out there for free. And the smallest one that’s designed for physicians’ offices of less than 10 physicians, the average score on that is about 50%. So this is common in the nonprofit world. All right, you have one more, Edward. We’re doing 2 at a time. Got it. I like using the firewall, making sure that we’ve got that set up. We used to be very complex in our firewall setups, and now that we’re more cloud-based, that becomes less important. We want to secure the user and device no matter where they are. But firewalls still have great tools to help protect us at the office. And so just making sure that we’ve implemented many of our vendor best practices. It’s the same among most brands, not using some of those default configurations, making sure that the admin access to the firewalls is MFA protected, goes back to the story I just told. Change that default, make sure you change the default admin on the firewall. Yeah, but firewalls are so annoying. Yeah, they’re going to prevent content from, they’re going to prevent pop-up windows. Sometimes I need the pop-up window because I do want to subscribe to the, to the, to the nonprofits newsletters. I want the. The firewalls are radio programs and podcasts. We don’t have, we don’t use pop-up. Yeah, we don’t even, we don’t even pop, we’re not even that sophisticated. But no, all right, so how do I overcome the objection in the firewall, uh, it’s so annoying. I have to load the content directly or I’m, I’m missing out on pop-ups. I’m getting warnings from some sites. How do I overcome? How do we, how do you two at, uh, Just Tech and Arch Tech overcome these? Naysayer objections. I think that leads nicely into one of our other top 10s, which is to train your users and explain why we’re doing these things, why they’re important, what the risks are, and what these systems do. We find that our organizations really do not put the time and effort into training the people at the organization. About how to use their technology safely and efficiently and effectively and a lot of those concerns, a lot of those issues you can handle in those trainings and talking and explaining, yeah, this might make it a little more difficult for you to do your day to day work, but it’s important because we don’t want other people getting into our system. We have really important client information that we are protecting, so. You need to make sure that you’re training, training people on technology and safety and security. OK, can we call that number 7 then? Training, training in it. OK, training, train the users. You get another one. Go ahead, Ellen. OK. Another really important thing is that when people leave your organization, you need to make sure that you are completely off boarding a lot of. Organizations just kind of missed this step. They don’t lock people out of systems. They don’t clear their computers. They, um, they don’t make sure that people don’t have access to their systems anymore, and it is a huge security risk regardless of who it is. If it’s an intern or volunteers in particular, you know, they just kind of set up. Forget about them, but people can do a lot of damage and the systems can be opened and hacked if people are not properly. OK, so it’s more than just taking back the ID card. There might be a code for entry. They might have a personal code for entry into the office. You got to disable that code. You don’t want these people coming back. You just, you just perp walk them out. Let’s not have them come back on Saturday. Using their their personal code to enter the building. Another thing that we recommend is using a password manager because a lot of our organizations, even though they shouldn’t share passwords among their staff, and for example, we do use a, we, um, work with a lot of law firms and sometimes there’s court passwords and court system passwords that you have to. Share, um, and giving those out to people and having them save them themselves is really a risk. So having that in a company provided password manager that can better protect that information as well so that when somebody leaves they don’t have access to that. Oh, that’s interesting. OK, so there are some that have to be shared. OK, yeah, Edward, one that would be really interesting, I think, for your users is to realize that when they’re on that company device and they’re saving passwords to their browser, we’ve seen people do things like log in with their personal Gmail account. Not only is this problematic in terms of saving their passwords to their personal Gmail account, but when they leave the organization and they give the laptop back to IT, there’s the potential to get in and access that information. And this will lead users to support the adoption of company password managers. Highly recommended. OK, Edward, thank you. That’s a good one. That reminds me of a story I heard. The organization provided company phones. But uh I recently. Dismissed employee. Didn’t use the company phone. All her personal info was on her own phone, and all her company info was on her own personal phone. They took the personal phone, or, or maybe it was the other way around. She, she had all her personal info on the company phone. That’s what it was. She lost all her contacts because they took back, that’s what it was. She had everything on the company phone, they took back the company phone. They took it. She lost, like she had to ask for permission, you know, can I call my husband to let her, let him know that I, I don’t, I’m not employed anymore. Um, yeah, I mean, she lost everything, all her, all her personal contacts gone because it was on the company phone. Big mistake. If your company’s giving you a phone, you gotta, you gotta use it just for company info because if, even if you’re, you know, you don’t necessarily have to be perp walked out. You might, you might resign. You might go to another job when you’re surrendering your company phone, you’re surrendering everything that’s on it. Very risky, very risky. All right, that’s a good one. OK, so off board completely, that was kind of we spun off from offboard completely. So I think we have 2 left. Is that, does that sound right? One of my favorites is to separate admin and user accounts, and this goes out to the IT staff who are logging in as an administrator every day on their systems. If you’re logged in as an administrator and somebody compromises you, then they are the administrator, right? And so it’s really important that we have a daily use account and that we keep those admin credentials separate for only admin purposes. Don’t don’t share the admin credentials because it’s easier. OK, just use this, just use this and you’ll be able to change your desktop. Never. Share admin credentials, but also if I’m an IT administrator, I need to have an account that I’m using for daily work that does not have administrative privileges. The only nonprofit I’ve ever seen truly go under from a cybersecurity personally that I’ve seen go under from a cybersecurity incident happened because the IT director was just using their admin account for regular work all day long. They hit the wrong link. They ransomware the entire organization. I see. Oh, using, OK, using their admin account for day to day. All right, now I see the implication because now the attacker had admin privilege, had admin, right, right, right. They hacked the admin account, not just the user level account. OK, that’s an excellent one. You love these. I can tell you, Edward, Edward’s like smiling. He loves all these. I mean, Ellen is smiling too, but Edward’s OK, gleeful. Edward’s like gleeful. Ellen is just smiling. All right, passionate about making affordable cybersecurity a reality for folks because sometimes these are things we don’t work, work through or think about. All right, that’s why we’re cybersecurity on the shoestring here. All right, you have one more left. Are you? Deferring to Ellen for the final. OK, OK, because by right this would be Edwards because we’re doing 2 by 2, but he’s surrendering. Chivalry is not dead. Chivalry has not died. It’s, it’s embodied here in this seat. That’s right. So it’s a trade-off. Yeah, yeah. OK, go. So another thing that organizations really need to do is have a disaster recovery and business continuity. We see again organizations this is something that you don’t need to hire somebody for, uh, but you can, um, but you need to make sure that you have a plan in place if and when you are compromised um a lot of times we hear it’s not uh a matter of if you’re gonna be compromised, it’s when, and a lot of places actually don’t even know that they are currently compromised. And there’s people in their systems you can if you get ransomware then you get locked out of your system that’s not the time you wanna figure out what are we, who am I supposed to contact? Who’s our cybersecurity insurance provider? Who are my IT people? What is the cell phone number of the IT person, right? Like these things that you need to have worked on, have written out. I even recommend printing them out like old. School having a physical printed copy because when you’re locked out of your systems, you’re not going to be able to get in there and look at the documents. You’re the, you’re the second guest here at NTC to say print your disaster recovery. She, she and I were talking about disaster recovery and incident recovery, and she was making a distinction between the two, but she and, and the business continuity plan have these things printed because when you’re locked out of the cloud. You’re locked out, so you can’t get the, you can’t get the IT cell number, so print the things and keep them in your office and and keep them at home too, keep them at home too, because a disaster might be in your office. You might have a fire or flood or some emergency that you’re not allowed in. So you go back home and there’s your printed plan and do practice runs. Because, you know, you, you don’t know where your weaknesses are, you don’t know how it’s gonna go until you’ve practiced and gone through the information with everybody on the team who needs to know that information. So do it a few times a year. It’s, it’s always more things that people have to do, but it really is gonna save you time and money and the safety of your information when you get hit. Awesome. I love this. The uh Ellen Edward show. Ellen and Edward show. We have our own Arch Tech, just architectch, Just Tech, Edward Ellen. OK. Um, so there’s our 10. We’ve, we’ve, uh, enumerated our 10 and gone into some detail on each. You mentioned business email, something about business email. Don’t hold back. You talked about it in your session. You got to share it with nonprofit radio listeners. What is it about business email that we need to know? So we’ve been doing free security and incident response for nonprofits for about 5 years now, and we’ve only seen one incident that wasn’t compromised email in some way or another, and there are two main categories of that. The first is financial compromise, and it’s not an IT item. It’s actually for the finance team. Never change a payment method or process without picking up the phone and calling somebody. We’ve seen vendors get hacked and the vendor submits an invoice and says, please pay this invoice over here, and it looks completely authentic. They pay the invoice only to find out that they paid to the wrong account, the wrong person. That money is no longer recoverable. That’s a finance issue. But even on the IT side, there’s a lot that we can do in order to protect email. And in our session we went through how to get that number to close to 0. All right, let’s do it. We’re not just going to talk about what we talked about in the session. We’re going to talk about the substance here. Excellent. What do we do? There are front end and back end protections in email. OK. Front-end protections involve products like Proofpoint, Mimcast. They scan our incoming email to find bad things and make sure you don’t click those. You can actually do a lot of this for free in Google and 365 without even using those products, and I don’t know how to tell our listeners to download things, but if you put our contact info in, they can reach out. We distributed a step by step how-to for all of the attendees to harden those email systems, and I’m happy to send that out to. OK, what you should do is give me the URL. For where that where that is, and I’ll include the URL in the show notes. Perfect. OK, we’ve got you got to make sure you do it. Somebody has to email me and then when your show is going to be aired in your episodes show notes, I’ll include the URL. Excellent. OK, OK, so we can get we’ve got several downloads in there for you. All right, all right, but we’re going to walk them through how to protect that email account and get the odds of their being compromised as close to zero as we possibly can in this technical environment, and a lot of it involves backend protection. Eventually, no matter how good your front end protections are, an email is going to get through. The user is going to click a link. They’re going to enter in their credentials, their MFA, and they’re going to give that MFA token that access to a threat actor who now has access to the email account, and our ability to detect that, respond, and to shut them out automatically becomes key. OK, OK, Ellen, is there more we can talk about around? Business email safeguards. Just to echo what Edward said, nearly every attack that we’ve seen has come in through email and somebody giving away their credentials. So you’ve got the email issue, right? If those emails never come in, that’s great. But then you also, again, have MFA. That’s if, if an email does come through and somebody tries to give away their credentials, that MFA can stop the, the bad actor from getting it. All right. Business email, very, very common method of exploiting. Nonprofits, I would guess it’s in the 99%. You said everyone, everyone, everyone except one, yeah, in a, in a test that you did or in our experience where we have nonprofits calling us and saying we’ve been compromised. What do we do, right? And we try to help them through that process along the way. It’s been email every time but one, in the last 5 years. All right, I’ll tell you what, Edward, you’re so gleeful about this, passionate, I’m passionate about it. Why don’t you take us out since Ellen gave us the overview. You could take us out with, uh, you know, inspiration and empowerment, why cybersecurity on a shoestring is so important. I want to emphasize to our audience that we want to solve the problem with one expensive fancy tool, but usually that only covers a small amount of our attack surface. We want to look 360 degrees at the whole picture, and there are two open source sources that I would like to refer people to that are free and available online. One is the HIPAA standard, the HICP. They can start with Volume One. It is simple. It is approachable. It is designed for mom and pop doctors’ offices with less than 10 physicians. It’s written in clear, clean language and we’ll give them a checklist to start walking through. OK, so it’s valuable for nonprofits even though we’re not a doctor’s office, even though you’re not a doctor’s office. Every time it says PHI, protected health information, just insert my sensitive and protected information. And you’ll be fine. Excellent. OK. And number 2, number 2 are the CIS controls, the Critical Information Security controls, and that also is open source. It’s available to everyone. I prefer the HICP because I think it’s more approachable and a bunch of really smart people sat down at the table and said, how are we actually being compromised and wrote a list on that. To protect healthcare providers and number 1 is email. All right. And the second resource was CIS, the CIS controls. And what does CIS stand for? Critical Information Security Controls. But somebody may have to test me on that acronym later. CIS controls. The CIS controls version 8. If you Google it, it’ll come right up at the top. OK, but your preferred is the H. The HIC HICP, and this is actually HIPAA, yeah, it’s put out by the Department of Health and Human Services. It’s available online. It’s a free download, HICP Volume One. Outstanding. That’s Edward Wilson, principal at Arch Tech. It’s named Arch Tech because they’re in Missouri. The Arch. Ellen told me that before. It actually was supposed to have a play on the word architecture because we believe good design can solve most of your problems in advance. OK, I thought about that possibility, but then when she said it’s arch tech, it’s not, it’s not architect. So is it, is it architect or architect? To be fair, how do you want to say? How do you want it said? We call it Arch Tech. I started pronouncing it Arc Tech, but we’re in St. Louis, so the point applies. About 6 months in, I realized it was going to be Arch Tech forever because of the St. Louis Arch. I see. All right, so it’s, it’s evolved into it is Arch Tech, so I said it correctly. All right. Can you say? I think that is pretty easy to say. Yeah, just. Just, just tech. J U S T T E C H. That’s Ellen Samuel. She’s the COO at J U S T T E C H. Just tech with a hyphen in between. Well, if you’re typing it, you, you don’t want me to say just hyphen tech. The company is just hyphen tech. No. Oh, well, all right, well, they, they’re gonna Google Ellen Samuel too, uh, but the website does have a hyphen if, if you need that. OK. Edward, Ellen, thank you very much. Great fun and value. Thank you. Thank you for the value. Thank you for sharing. Thank you. Thank you, and thank you, listener, for being with Tony Martignetti nonprofit radio coverage of the 2026 nonprofit Technology Conference. It’s time for Tony’s take 2. Thank you, Kate. Thank you and 10. This is our final show from the 2026 nonprofit Technology conference where we were all together, as you, as you hear, episode after episode in uh Detroit, Michigan. I’m just grateful for the partnership. They take good care of us. They appreciate the value that we bring to the conference, promoting it for months after the conference. Amplifying their speakers to our, our complete audience, way beyond just the folks who attend the conference. So, and I appreciate the, the value that they bring. They give us, Accessibility and, and exposure for the show. And I appreciate the, the partnership and the collaboration for N10 year after year. This year was our 13th. Next year, I’m already looking forward to it. It’s in Portland, Oregon. It’s in March of 2027, and we’ll be there for our 14th. NTC So, looking forward to that. Thank you very much again, and 10. I’m grateful. Listeners, again, I apologize about the audio. It was. It was your lackluster host. I’ll make sure, uh, well, I mean, I’ll do everything I can to make sure it doesn’t happen again. Thanks, thanks for understanding. Kate, Are we coming up on episode 800? We most certainly are. This is episode number 798. 0, 2 more. Absolutely. We’ve got just about a buttload more time. Here is make confident tech decisions, finishing our 26 NTC coverage. Welcome back to Tony Martignetti nonprofit radio coverage of the 2026 nonprofit Technology Conference. We’re all gathered in Detroit, Michigan. This is the final day. With me today is Simone Carvalho, with me right now today, Simone Carvalho and Rebecca Kaplan. Simone is principal consultant at Skeleton Key. strategies and Rebecca Kaplan is senior director of member grants strategy and operations. That’s member grants strategy, not member grants, strategy and operations. She only has two things, not 3. Rebecca Kaplan is senior director of member grants strategy and operations, so operations modifies the grant strategy and the member modifies the grant strategy. So it’s a member grant strategy and operation. No, it’s quite simple. No, no, member grant strategy. And operations at Feeding America. OK. Welcome. Welcome, Simone, Rebecca. Thank you. Good to have you both. Thanks for having us. Pleasure. It’s a pleasure. Simone, would you do an overview? Give us like a, you know, a high level view of the topic to kick us off, please? Sure. Um, so Becca’s here with me today, and we’re at non, uh, the nonprofit tech conference to talk about competent tech decisions, um, and we specifically talked about the tech assessment framework. So a technology assessment, um, is a structured evaluation of an organization’s current technology, the underlying processes, and the capacity, um, within it. Um, and we walked through, and I’ll probably we’re going to do it here, yeah, yeah, yeah, I’ll walk through in detail. We’re not going to just talk about the session here. We’re going to talk about the topic here, yeah, um, the phases of the tech assessment, when to like anticipate or when you should really consider having your own tech assessment, whether or not you should involve consultants, um, and then ultimately like what are the potential outcomes on the benefits of conducting a tech assessment. OK, thank you, and I should have said that the topic is. Assess, don’t guess, a framework for confident tech decisions. All right, all right, so thank you very much, Simone, for getting us started. You can take off your little uh Mini Mike. OK, so we have uh the the opening threshold question. Let’s turn to you, uh, do you go Rebecca or Becca, do you prefer? Either Either is fine. You go by Becca, can I call you Becca? Is that all right? OK, OK. And then at the end I’ll say Rebecca Kaplan again, keep it formal for people who want to connect with you on LinkedIn. OK, Becca. So how do we know whether we should or we are ripe for an audit, an assessment of our uh tech stack? Yeah, so I can talk about Feeding America’s experiences. We think about it as internal triggers that might indicate your needs, something like this, or external triggers. Um, so that’s when you hear people say things like, oh, I’d rather look at this in my spreadsheet, or there’s workarounds, right? So those are some common links. And for us, um, we were deep in the workaround. So, for example, I do grant making, so getting funds out to a few things. And in order to pay our grants, we needed to download payments from our grants management system, reformat them in Excel, email multiple spreadsheets, when appropriate opportunity to our finance department for finance to upload in their system. OK, like it’s 45 different steps, and a lot of it manual or it’s all manual, right? And then we had no good record of our payments. They were in email, they were in spreadsheets. Finance had them, but they weren’t connected to our brands. So that was his workaround, his back side. The other was staff morale. So our system was a legacy system. I’ve been using it over 10 years. For close to 10 years rather, and it was slow. We had permits issues and staff morale was suffering and we knew that formally from our engagement survey. OK, OK. Things look bad and lots of, lots of multi-step processes that humans are involved in and employee satisfaction was low or mediocre. We were just frustrated by the technology and so are our grantees and so when it was also affecting our network partners, that was another trigger. OK, uh, Simone, sound like, looked like you may want to add something. Yeah, yeah, I can talk about, uh, so when Becca mentioned like external and internal triggers and goals, I’m borrowing that framework actually from change management. So change, uh, management theory often talks about like organizations change basically when they’re forced to, um, and External triggers. So Becca talked about like the specific scenario of Feeding America that initiated her tech assessment, but other organizations might hear whispers of a hedge fund has purchased your product and you’re gonna be sunsetting it, or, you know, they’re going to suddenly hike up the prices. So there’s external factors that are pushing you. Um, or perhaps like an external, that would be an external trigger. An external goal would be something like we want to aspirationally just be better serving our clients. We’re expanding our geographies internal, same thing, there’s internal triggers and internal goals where it’s coming from inside the house. Um, perhaps there’s a change in leadership, like employee dissatisfaction. Employee dissatisfaction was a great one. Um, that was like super interesting to learn that it came up in like her employee surveys, um. It could be the change in leadership or you could just simply find that like the processing is taking 3 days and 6 months. OK, all right, these are troubling symptoms, but, uh, but we have a, we have a therapy, we have a treatment. It’s a, it’s a tech, tech audit. Uh, I’m going to tick through some. I, I think these are your, your, your, your phases or your processes. I want to make sure for an audit that you’re looking at there’s a discovery, analysis, prioritization, and a roadmap. OK, and you’re including your people processes and your strategy. OK, let’s talk through these. That’s, that’s a great overview, but that’s all I can do, uh, like tick through. Let’s let’s talk about who the, who the folks are and what the processes are that should be involved in your, in your, your tech audit. Um, so, taking like one step back really quickly, uh, the reason why our tech assessments aren’t just about the technology is that, um, we often think about Technology as like one leg of a three-legged stool where it’s technology, people, and process all supporting strategy. So if one of the legs of the stool is a little bit wobbly, you know, you could potentially top it over. So our tech assessments aren’t just looking at purely the technologies and the systems itself. We always in our discovery and all these phases think about the underlying processes and the capacity and the folks. So, the first phase discovery is pretty self-explanatory. It’s lots of interviews, group discussions. It’s trying to glean as much information as possible. Um, and we often Uh, are pulled in because consultants don’t always have to be involved in it, but can be helpful when you find that perhaps you don’t have the internal trust or buy-in from folks and they need like an objective third party because I think that’s the thing consultants can bring more than experience is there’s a neutral third party that folks might feel uncomfortable discussing their, you know, system secrets with, uh, so that’s discovery. You’re gleaning as much information as possible and perhaps you would have a survey in there. Um, I should also say before all of these phases, there is scope definition. Um, the one thing that I think we really pressed upon was the like the essential need to document and define the scope of the tech assessment, um, because we often find folks are really not lied about what is a tech assessment and what’s included in the tech assessment, and scope creep like just explodes, yeah. Um, so knowing definitively because we want to go deep rather than wide explicitly what systems or departments or processes are involved or are not. Let’s just turn to Becca for a second. So more than 1 2nd, even more than 1 2nd. Becca. So what was the experience at this phase for Feeding America, discovery phase? Like, were there people who wanted to participate, who shouldn’t be, or people who didn’t want to, who should be involved, and you know, how did that discovery phase go for Feeding America? Great question. So Skelton Key did probably over 50. Interviews with stakeholders across many departments. So if you think about grant making, it’s touching finance, it’s touching development, it’s touching the teams that are, um, programmatically overseeing the grants. So we were lucky that folks are really invested and interested. Helping us define the processes of understandings and responsibilities. So the discovery was exciting for us because we had a lot of feelings about our system, um, and the mostly negative. Mostly and also dreams but about potential too, good feelings about potential, but frustration in the in the moment. Exactly. So we’re excited to come through like it would be really cool if those sorts of ideas, um. So I think there’s a lot of buying in the discovery of this in America. Yeah, cool. All right, all right, um. Should we, can we move to analysis? Is that all right? So we’re in our analysis phase. Analysis is taking the blobs of information and doing something with it. So, that’s when we start like actually combing through what we’ve collected through documentation and interviews and discussions, surveys, and we’ve compiled. There’s a couple of different outputs. It ultimately depends on like, you know, back in the discovery phase and when you’re defining your scope and the, the thing that has to be clearly defined is like what question are we trying to answer for Feeding America, I’ll let Becca speak to that, but there was some big questions. So, Some of the key outputs of this um analysis is developing user stories. So these are like human centric requirements. Um, so as Becca mentioned, it was like very future facing and aspirational. As a grants manager, I wanted to XYZ in order to fulfill a specific business, uh, objective. There’s process maps, so visualizations beyond the grants of managers, the grantees, right? I’m sure you interviewed some grantees among those 50. And the aspirations for them. Oh my God, these emails that I get from Feeding America, I mean, I love having their support, but my goodness, it’s enough, enough is too much. It’s too much already. These are, these are Becca’s emails coming that they’re commenting on, but yeah, but among the grantees, right? Yeah, OK, OK. Um, and then there’s process mapping, which again is typically like aspirational and future facing and folks really like that because we are daydreaming about like what I want my pieces to look like in the future. Um, and then, as I mentioned, you just get lots of information and not all of that information is like specific to the technology and especially with New America, we just started compiling what we called a process improvements inventory because there was lots of things outside of the GMS, the grants management system, like ownership struggles, everyone owning a thing. that also needed to be addressed before we talked about the actual technology systems. OK, so there’s the processes, the people, and the technology as well. All right, cool. It sounds like you really need an outside. Facilitator, coordinator of this kind of audit, I mean, I don’t know, can an internal IT team do it now? You have to be, I’m asking you to be objective, Simone. I do actually do think so. The key question to ask or for someone to determine whether or not they can do it. Internally, there’s a couple of things. I think the first thing is capacity, because it’s, it can be done internally. It ultimately depends on what is your timeline. So if it’s an external trigger like, hey, we’re going to be sunsetting your system, you might not have the internal capacity and velocity to get it done in 6 weeks in the way you need to. Um, there is also just that, that question I raised earlier, which is, are your stakeholders going to be honest with you? Sometimes there’s like the benefit of relationships, or, I’ll say more to an outside consultant than I will to a colleague in the IT department. Sometimes we’re the therapist, the data department, yeah, OK, OK. For us it’s also leadership buy in. So we, one of the reasons we brought in a consultant was that in order to have the business case to invest in the system. They wanted the confidence that consultant. Ask members to make that decision. OK. Leadership buy-in is important for a project like this, right? Everybody’s got to be participating, uh, and that encouragement comes from the top, plus there’s the budget, the budget. Uh, I was thinking of conflict. I don’t know why I’m focused on conflict, like people who don’t want to participate that should, or I said people who should participate, don’t want to, I don’t know why I’m focused on the negative, uh, but there’s also, you know, there can be decisions to be made, like about the scope, which is going to impact the budget, the scope of the audit is going to determine how much we’re spending on this, this venture, right, OK. Yes, leadership buy-in. Thanks, Becca. Excellent. OK, um, prioritizing. Becca, can you lead with prioritizing? OK, let’s mix it up a little bit. Yeah, yeah, so we had a long list. OK, from the analysis phase, yes, right, from the analysis. Ths of the things that we wanted to do and accomplish through this transition and we used, um, Simone mentioned it, but, uh, basically a uh prioritization framework that allowed us to think about what was the effort and what was the. Where we’re going to be. Um, and we picked a mix of things on our prioritization list, some that would be the That we can actually confidently accomplish some that were going to be really difficult and really important and then some in the middle so it was a realistic mix it had to be everything, um, and that framework really helped us. You can actually accomplish. OK, you want to talk to the framework, Simone? Yeah, um, so it was a pretty simple one for Feeding America because they did have a really long list, and I think the thing I would emphasize here is, um, and as we talk about roadmap, there’s the low hanging fruit, but there was also things that needed to be immediately addressed regardless of the system. Um, that were pain points that like had to be addressed regardless of how long it took to go to from existing. OK. You might also be looking for maybe low lift and high impact or it affects a lot of people and this one is not going to be difficult to do. Boom, that’s obviously a top priority confidence and buy in into like, oh, this was worthwhile, right, like versus the other quadrant, the, the quadrant opposite that one which is high lift and low return. You probably had some of those. OK, so what happens to those? Do they, I mean, realistically, do they never get done? I mean, I hope, but that brings us to the roadmap roadmap and also the scope. I mean, there’s only so much, there’s only so much we can do together. There’s only so much Feeding America is willing to pay for, so some of these things are not going to get done this, like this year as part of this process. OK, I’m sorry, that brings us to what you say, the road mapping. OK. Oh well, well, even the lackluster host can provide a decent segue. OK, good. What’s the roadmap? Yeah, so it’s, you know, you. Collect all this information, we’ve analyzed it. You have all these artifacts, you have this list of prioritized things, but now it’s about putting it down on paper, assigning ownership and like actually planning some scenarios, allocating a budget, and putting it on. And we got asked this question a couple of times, but like, what, how big is a roadmap? Um, we tend to do like two versions of the roadmap. There’s the immediate needs roadmap, right? Like we mentioned, there’s typically things that are like immediate pain points that have to be addressed in order to like, help people and their morale while migrations take time. Um, so, you know, between choosing and actually migrating to a system that could be a little easier. And so there are things that just have to be addressed in that year. So, we usually do like a short version of the, the roadmap. So, it’s gonna be like 3 months, the next 3 months, you know, the immediate things you guys can do based on how much capacity or budget you have. And oftentimes, we’re actually not doing these activities, we’re giving it back to the client, um, and they can decide things. I know the key thing here is ownership, because nothing is, nothing’s going to get done if nobody owns it. Exactly. And nothing is more disappointing than like spending all this time and investment in a tech assessment, and it lands in a room full of people who have lots of opinions, but then there’s no one. To act on it, um, so that’s pretty critical. And then depending on again the size and the scope of the organization and the tech assessment and what they’re going through, it’s anywhere from like a 12 month roadmap to a 36 month road. And this also includes total cost of ownership as well, which is what does that mean, yeah, that, um, total cost of ownership. So in Feeding America’s scenario, I’ll let you speak to that, Becca, but like oftentimes the tech assessment comes on the heels of some external factor like we have to move off of the system. And leadership wants to know, OK, but going to this new system, scenario A, how much is it actually going to cost us? So it’s not just the licensing, you know, ongoing licensing, it’s the implementation and data migration, the training, the backfill of staff, the consultants, and then the ongoing costs like you’re going to have to change your staffing model and hire a new admin to help you support this product. So that’s the total cost of ownership. OK, that’s great, Rebecca Kaplan. Senior director of Member grants strategy and operations at Feeding America, and Simone Carvalho, principal consultant at Skeleton Key Strategies. Thank you very much, Simone, Rebecca, thanks very much for sharing. Thank you so much for having us. My pleasure and thank you for being with Tony Martignetti nonprofit radio coverage of the 2026 nonprofit Technology Conference. Next week, a wide ranging AI conversation with 3 experts. If you missed any part of this week’s show, I beseech you, find it at Tony Martignetti.com. We are sponsored by the Bridge Conference. Tony will be with more than 2400 nonprofit professionals at Bridge, July 29 to 31 in National Harbor, Maryland. Info and registration at bridge.org. Our creative producer is Claire Meyerhoff. I’m your associate producer Kate Martinetti. The show’s social media is by Susan Chavez. Mark Silverman is our web guy, and this music is by Scott Stein. Thank you for that affirmation, Scotty. Be with us next week for nonprofit radio. Big nonprofit ideas for the other 95%. Go out and be great.
Keara Klose, Kate Meyers Emery & Ashlee Dean: Confessions Of Nonprofit Social Media Managers
Approval processes. Posting frequency. Constant emergencies. Managing AI. To overcome those challenges, our panel offers time-saving tactics, strategies to fight burn out, smart ways to use AI, and more. They’re Keara Klose from Cats In Bloom, Kate Meyers Emery at Candid, and Ashlee Dean with Iowa Association for the Education of Young Children. (This is part of our 2026 Nonprofit Technology Conference coverage.)
Leah Lundberg & Chris Lundberg: Convert Your Member Website Into A Thriving Community
Leah and Chris Lundberg are spouses who met at a previous NTC. They reveal their thinking on creating a community by auditing your current experience, applying opportunities for connection and leveraging available tools. We also dive into their opinion that SaaS is dead amid a move to data democratization and the own-your-data movement. They work together at Engine 9. (This is also from #26NTC.)
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Welcome to Tony Martignetti Nonprofit Radio. Big nonprofit ideas for the other 95%. I’m your aptly named host and the pod father of your favorite hebdominal podcast. We have a listener of the week, Byron Coke in the London area of England. He messaged me on LinkedIn, quote, I came across nonprofit radio through your episode on AI in fundraising and the small org focus. The other 95% is the exact gap I care about, end quote. Byron, you are in the right place because we are devoted. To the other 95%. And I’m glad, I’m thrilled that you’re paying attention to, to that, to that vast minority, majority, the small and mid-sized nonprofits. Uh, Byron’s work is in, uh, grants, the grants consultant. Congratulations, Byron, on being our listener of the week. Thank you. Thank you so much for being with us. Oh, I’m glad you’re with us. I’d be thrown into supravergence if I had to see that you missed this week’s show. Here’s our associate producer, Kate, to tell us what’s up this week. Hey Tony and Byron, we have Confessions of nonprofit Social media managers. Approval processes, posting frequency. Constant emergencies. Managing AI. To overcome those challenges, our panel offers time-saving tactics, strategies to fight burnout, smart ways to use AI, and more. They are Kira Close from Cats in Bloom. Kate Myers Emery at Candid, and Ashley Dean with Iowa Association for the Education of Young Children. This is part of our 2026 nonprofit technology conference coverage. Then Convert your member website into a thriving community. Leah and Chris Lundberg are spouses who met at a previous NTC. They reveal their thinking on creating a community by auditing your current experience, applying opportunities for connection, and leveraging available tools. We also dive into their opinion that Sass is dead, amid a move to data democratization and the own your own data movement. They work together at Engine 9. This is also from 26 NTC. On Tony’s sake too. Tales from the gym, bootleg vodka. We are sponsored by the Bridge Conference. Tony will be with more than 2400 nonprofit professionals at Bridge, July 29 to 31 in National Harbor, Maryland. Info and registration at bridge.org. Here is Confessions of nonprofit Social media managers. Welcome back to Tony Martignetti nonprofit radio coverage of the 2026 nonprofit Technology Conference. This conversation wraps up our 2026, 26 NTC coverage. This is the final one of 20. We’ve done, we’ve we’ve done 19, we’re about to do number 20. With me are Kira Close, Kate Myers, and Ashley Dean. Who’s that for? Who’s that for all three or just one? Is that one person’s fan. It was for all 3. All right. Uh, you’re just, well, she’s welcome to stay if she, she wants to contribute. Um, our subject is confessions of nonprofit social media managers, and, uh, we’re calling on, uh, Kate Myers Emery, senior digital communications manager at Candid. Give us an overview of what the, uh, what the screaming nonprofit social media managers are all about. Yes, a nonprofit social media managers often hold a really interesting role. They don’t just do social media, they have to do a lot of other things. They wear a lot of other hats and we’re a unique role in our organization and you know this has been an exceptional year for social media. A lot has changed. We faced a lot and so we wanted a space where we could talk about what it’s actually like to do this work. Um, our tips, our tricks, how we’re managing burnout, how we’re managing AI, it was just a, you know, an open space for conversation and discourse around what we’re actually dealing with. OK, thank you. Thanks for kicking us, kicking us off. Let’s, uh, let’s dive in a little bit. Um, let’s go far. Uh, well, furthest away, Ashley Dean. Uh, Ashley is communications coordinator at Iowa Association for the Education of Young Children. Um, I understand that, uh, managing social is kind of overwhelming according to your session description, but, uh, Kira, uh, I’m sorry, Kate got us started, but why don’t you dive in a little deeper about why this is overwhelming work. Yeah, there’s just a ton of moving parts with the ever changing algorithms between Facebook, Instagram, LinkedIn, or even TikTok and other platforms that you might be utilizing and what to put out on those platforms along with leadership. What they want out there approval processes and even how frequently you’re posting, which at the end of the day that’s why some other places only have social media managers for that role rather than in our roles where. Like Kate said, taking on other hats along with that. Yeah, what are some of those other hats? Um, for me, I’m also doing a lot of email marketing. I help out a lot with design within the organization, so design for advocacy efforts along with reports and a lot of fundraising stuff. It really, there’s really no start and no end. Whatever they need, I, it gets added to the task list. All right, Kira close. Kira is sitting closest to me, but her. Name is also Kira Close, uh, social media manager for Cats in Bloom. Why is that? Why, why are, why are, why are nonprofits turning to the social managers for design work, for, for instance, that’s just one example. Um, I think I’m a little bit of a unique case, so I am not a paid staff member. I’m just a volunteer for, um, Cats in Bloom, the nonprofit, um, but I think a lot of it really has to do with, you know, not. Enough staffing, not enough expertise and not enough funding to kind of cover all of those roles, so it kind of always falls to the person who’s maybe most intertwined with communications or most intertwined intertwined with campaigns and stuff like that and it’s just kind of a natural progression to social, um, and then it just kind of gets added, added to the list. All right, so it feels like unfair creep to me as well. You probably are sympathetic to that, uh, that’s the way it sounds like you’re, you’re allied, you’re closely related, so you may as well do it. All right, that doesn’t sound fair. All right. Um, You have some, I don’t know, so I don’t know, should we start with like the rants or, or do you want to start with the, uh, the more, let’s start with the rants because that’s, that’s fun. That’s fun. So let’s just, let’s, um, let’s just keep going. Kate, we’ll just go down the line a little bit, we’ll bounce around, whatever, but Kate’s in the middle. Um, it could be your personal rants or, or, uh, what you heard from, I’m sure the conversation was energetic and robust to put it in, uh, like kind terms, you know, I wasn’t, I might, might like to have been a. Fly on the wall in the in the session, but so what are some of the, you know, what, what are some of the rantings out there? Yeah, so my, um, favorite rant to go on is that nonprofits don’t need to do video on social media. Experts are always saying that like that’s what you have to do, that’s how you get your voice out there, um, and I’ve gotten into fights on this on LinkedIn, uh, because I feel very strongly that, you know, if your organization doesn’t have an easy source of content like, you know, cats or like cute. Animals, um, if you don’t have someone charismatic on your staff who wants to be on camera, doing video work is a lot at Candid, the way that we did it is we did a test for 3 months to find out if we could actually take on video so we were able to go in the conversation with data about like, all right, it would take 30% of my job, which means 30% of other stuff needs to get moved off my job, um, and like now we’ve actually taken a break from it because we don’t have the capacity to do it and so I think. Giving nonprofits like the forgiveness around like you don’t have to do this experts are saying you do you don’t if you don’t have capacity and you don’t have time you can still be very successful and not do video. OK, Candid feels like an organization that doesn’t have ready content like to me it seems like a pretty kind of a cerebral organization. We’re a data organization so we don’t have like cute charts that we. And like just pull out and show you and we’re all remote so I don’t even have like people that I can show you. I see. OK, um, Ashley, how about, how about you, uh, either your own rant or or something memorable from the session. Um, I definitely think have making sure that what you’re putting out is quality over quantity. A lot of times people want. Post Something every single day when in reality you do not need to post every single day so really just focusing on what needs to go out and what it what’s impactful rather than just trying to fill feeds because you wanna have that quality content out rather than something that you’re just quickly putting together to get out there. OK, that’s that sounds contrary to the. Conventional wisdom, which doesn’t make, which I chose that deliberately because it doesn’t make it true, but it’s conventional wisdom. They just, I mean, depending on the, the platform, it’s LinkedIn, you’re not supposed to post. 8 times a day, but if it’s Facebook or, or X or Blue Sky, maybe. So that you’re, you’re saying what’s contrary to the conventional wisdom, yeah, and it really just depends on what your audience to me looks like my, um, at my. Association Facebook is really our best platform, so if I needed to for some reason post 5 times in a week, I’m gonna do that on Facebook because that’s where the traction’s gonna be. However, on Instagram, realistically I should not be going over like 2 times a week because that second post or even both posts might get hidden by the algorithm and like less than 50 views, no engagement, no click through rate at all. OK, OK, Kira, either your own a personal rant or something from the session, um, I think my own personal rant, uh, I was talking about this in the session as well, is just I’ve taken a little bit of a strong stance for the Cats of Bloom nonprofit, um, on our social media channels, and a lot of it is made from the heart, not with AI, uh, I think there’s just such a push for AI and I get where it can be helpful and it can be useful, um, in many different contexts, but I think especially as a. Rescue organization that deals with kind of uh life and death situations for felines every day and kind of the realness of that and the realness of human circumstances within that I really like to show the human side of things and like the authenticity side of things so like I really try not to use AI and especially nowadays I feel like it’s so obvious when people are using it that I, I’m kind of not using it at all except for some video editing for the cat cafe. Then they’re using it wrong. If it’s so clear that they’re using it, it’s like Botox. You’re not supposed to see it. You’re not supposed to know, I guess. No, I think, you may not care for my analogy, but, but you’re not supposed to, it’s not supposed to be obvious. Maybe you’re supposed to be transparent and say that it was, it was generated initially from the, um, whatever it’s chat chat or, or Gemini, whatever, uh, but it’s not supposed to be obvious. Yes, yeah, OK. Now you’re particularly committed to Cats in Bloom because you’re a volunteer. All right, you’re, but you’re standing among professional social media managers here. I’m paid paid staff. I’m you’re volunteer. I’m a paid social media manager in my day job as well. Oh, you are. Oh, in a different, in a different capacity. Is it a nonprofit? No, it’s not. Oh, OK. All right, so you, oh wow, so you are, I mean, you’re committed to Cats in Bloom. You do your professional work. For free as a volunteer for Cats in Bloom. Yes, that’s a great commitment. Well, thank you, thank you. I don’t know Cats in Bloom, but if you look at her top is her top is all cats. Some of them have glasses like she’s wearing glasses. That’s cool. Alright, I mean, that’s particularly committed. Am I, am I right? Or she’s doing her work like, OK, um, these two are though as well. Oh, they are too. Well, they are, they’re committed, of course, but I, I volunteer volunteering is a is a higher, that’s, I don’t know, it’s like a higher echelon, I think you’re giving your time. You’re giving your time, alright, not to minimize the people who get paid for it. I get paid for my work. I, I’m not saying you should be ashamed or anything like that. I get paid for work I do, you know, we all should. Um, OK, uh, rants, uh, uh, what about, how about channeling some of the, OK, so you each gave your personal, how about something you heard that stood out, anybody stood out from the session like, wow, yeah, that, that really resonated, or it was, it, it got the most applause or the most laughter. I mean the thing that we talked about I think as a group the most was burnout among social media folks because you know you’re doing social media and communications during the day you’re seeing kind of the worst of the Internet and then a lot of people like to do social media in their free time or they’re volunteering and doing social media and finding ways to protect yourself from all that so that that definitely got the most conversation because people were sharing. How to, you know, see that you’re burned out, how to fix the burnout, um, what that looks like for different organizations because it’s so unique. All right, let’s stay with you then. What, what, what does it look like? Well, Candid, um, because of who we are in the sector and because we have, um, comprehensive data about all nonprofits, we get cited a lot in X conversations by people that want to hurt nonprofits, so they will use our data to find quote unquote bad nonprofits to try to harm them, um, and so we see all that because we’re tagged in these conversations that were mentioned. Um, and it’s helpful for us to see the negative because then we can figure out positive things we can do. We can get data to organizations that we’re seeing like, all right, these types of organizations are under attack right now. How can we help them? Um, but as a social media person having to look at that and look at the, the hate and the violence all the time. Is is really challenging, um, and so I actually do no social media outside of work hours like I have to be completely blinders personal, not personal social, yeah, I don’t do any personal social media anymore um I completely turn my phone off in the afternoons. I don’t, I don’t look at anything on weekends. I fully check out on vacations, um, and I think that’s challenging because I feel like in some ways like I’ve lost some connections to friends that I used to be with on Instagram, but. I need to protect myself. Yeah, yeah, Ashley, how about you? You know, you, the, the agency’s work is the association’s work is with young children. I, I, I can, it’s hard to imagine, but I can imagine that there, there could be a backlash against the work that you do, uh, maybe some of the populations that you serve. Do you see some of this negative, negative, do you have to deal with some of the negativity that, uh, Kate is describing? Um, not at my current organization. However, the one that I was at previously centered its work around refugees and immigrants, so, yeah, um, when I was working there, I actually had my accounts, the organization’s accounts linked to my personal ones and had my notifications on 24/7 because. We were getting such hateful and like threatening comments that I would need to go on there right away, report them, block them, otherwise the people that we were serving were just getting scared and would be fearful to leave so that they could get the help that our coalition was providing, um, which became very draining and a lot of burnout occurred because of that. Luckily at the Iowa Association. For the education of young children, we have nothing but positive comments, so I have been able to create that boundary where when I’m at home I am only on my only my personal accounts. I don’t have any organizational accounts on my phone. OK, at the previous agency, did you have to do any of what Kate was describing or how did you protect yourself when you were at the earlier agency where you were. Uh, uh, uh, certainly prone to, uh, attack and backlash. It really depended on the comments that we were receiving. If it was just, um, lack of presenting facts, then it would be, hey, here’s this study that was done, which is why, um, when we were doing, um, COVID vaccines for immigrants, we would. Set up clinics so that they could get vaccinated and which got a lot of hate and we would be like this is why we’re doing this but then there would be just. Straight up threatening ones and then that would just be blocking the user as well as removing the comment so it really just depended per incident. OK, but you, you didn’t go as far as Kate was describing like turning off or ending your own social, your personal social no, I’m I’m not that disciplined. OK, alright alright um. So Kira, uh, I imagine there are people who are not in favor of saving cats. You probably get some backlash. How, how do you manage that? How do you manage the negativity? Oh, plus you do this work in, in your own, I don’t know if you’re in a lightning rod organization of your own, or maybe it’s something benign like American Dental Association, you know, then I don’t see them. Getting a lot of backlash and like cavities, you know, cavities backlash or you maybe root canal or something if you had a bad root canal you might backlash against the American Dental Association, but it’s probably not very common but you probably don’t work for the American Dental Association anyways. I don’t. It’s one I chose. I have my own rant about dentists. No, no, I have good teeth actually, so I’m fine. But what, uh, alright, so how do you deal with it, uh, I bet there is a backlash against helping cats, right? Helping, yes, so we do encounter some backlash, especially, um, with our work in, um, kind of rescuing cats and not just like, you know, relocating them to magical fairyland where they won’t bother people anymore. So I think a lot of it is just. Helping people understand and educate people on what can be done to help not only the feline population but the human population who may be dealing with cats that they don’t necessarily want to be dealing with or people who want to be able to help but maybe don’t have the funding or the support to be able to do it so I think a lot of the backlash that I deal with on our social is just helping to educate people or like Ashley said if it is somebody that kind of can’t be reasoned with or is just being like really inappropriate and really abusive, I will do. In extreme cases I will do the thing where I delete the comment and I block them because to be honest as a social media manager, especially as a volunteer social media manager, I don’t have to deal with that for my mental health when I’m managing that in my free time. OK, um, is that as far as you go like. Uh, how about in your own personal accounts? You’re, you’re, you’re still active personally, and yeah, I’m really active on my personal accounts, but it’s a really curated space that I have, so it’s really friendly and positive and that kind of thing. So, but I also have them pretty well locked down, so it’s only the people that I invite into the space. OK, OK, um. How about um. Yeah, I feel like we channeled enough of the ranting and you know, and, and, and, but also how to manage it personally. This is good different degrees of uh how you’ve each managed the, uh, the, the negativity of the web, you know, in your own, in your own businesses, in your own and personally, um. have some advice around time saving tactics, I believe. Who wants to kick off? Let’s go far, furthest meaning furthest sitting from me. Ashley, time saving tactics, ideas for your your counterparts, um, just reusing as much content as you can and. Whenever you post something, your entire audience isn’t gonna see that post the first time, so if you reuse that exact post again, you’re gonna reach even more people. Something that I like to do through Canva, you can just click the shuffle button on your colors. So if you do wanna spruce it up a little bit for the next year. for example, um, Iowa AUIC, we have a spring and fall institute so to shuffle the colors that I used in the same template last year and then utilize that don’t have to do that much work compared to creating the templates in the first place and then I have a full campaign ready to go. OK, cool, um, Kira, what, what do you do that time saving, uh, time saving tactics for me really are, I think I’m lucky in that we have a lot of cute felines and cats to feature at the cat cafe and also in our foster home, so it’s inviting those people to kind of help me with social. So like, oh, you took that really cute picture, can you send that to me? We have an internal, uh, volunteer Facebook group where people will post photos and stuff like that. So it’s kind of getting people to help. Me cover content, especially during my work day when I can’t be at the cafe to cover stuff, so kind of bringing people into the fold for covering content and then being able to use that on social even if I wasn’t there personally. Alright, public curation, yeah, cool. How about Kate? What, what do you do? We do a lot of do a lot. What is name a couple of tips you do a lot, um, we do a lot of remixing of content. So if I make a long form. Piece of content like a carousel that’s about, you know, perceptions of nonprofits right now from the public. I will take the individual charts that were in that carousel and I’ll make them into standalone posts or we’ll turn them into like pop quizzes that we put on LinkedIn, um, or like a short video so we try when we make something to get the most out of it. Um, and we’ll reuse it over and over again, um, because, you know, I think it is like 7% of people see what you did, so you might as well keep using it, right, to Ashley’s point, yeah, people, it, it’s, it’s OK to reuse, yeah, all right, um, is there more? I mean, time saving, you know, you guys are all, you, you’re all experts, but is there more? You got more tips. Who’s got to throw somebody throw out another time saving resource saving. Mind saving tip. So I have a really silly one, but it’s my favorite thing. um, if you are on a Mac computer and you do command control space, it brings up your emoji keyboard and it’s like this little fast track to getting an emoji keyboard. Other people love it, um, and like as a social media manager you you need quick access to emojis and it’s a very simple easy trick but it saved me so much time. Yeah, what is it? What’s the key strokes command control space command control space. All right, uh, is there a counterpart in the Windows environment? What is that? Windows colon, the Windows button and colon. OK, OK, um, anybody else want to help, help your, help all your colleagues with more resource saving tips, time saving. Something that I do for my organization that has really helped me, but I know it’s not realistic for everybody, we have a very specific schedule year by year, so we always have our fall institute, we always have our spring institute, we always have the week of the young child. There’s a whole bunch more that I could list off, but that would take way too long and putting in one document what you’ve already done. And then every year just taking that same exact timeline and fixing the dates. OK, so this was on this Friday here’s the new Friday so you already have your marketing timelines that are going on social media or for my case I also have the email marketing timeline that you’re able to reuse year by year so you don’t. You don’t have to worry about that every single year when you’re coming back around to the Fall Institute or anything like that, but I know some other organizations are a little bit more sporadic and they don’t have that really set schedule that we do. But if you do have that cadence, valuable reuse, right, very sensible. OK, um, I don’t know, across the three of you and in the session, is there a, is there a particular. Uh, um, platform that is annoying that, that we should, we should, we can, uh, call out as, as such. Is there one that really, I mean, it really just annoys the hell out of everybody? I mean, X, I think X Y is Y X because since it became X, it’s kind of turned into like a cesspool for conversation and so it used to be this really helpful space. It was great and I think it was great for when it was Twitter. It was, it was doing good work like crowdsourcing emergencies and things and and rescue efforts and. That that’s in the past, yeah, I think with the way that it’s changed and they’ve gotten rid of a lot of the safety guard rails, it’s just a place for the proliferation of hate and so yeah, I think, you know, we had a lot of conversations with social media managers over this week saying like, hey, I want to get my organization off X. How do I convince people that like we need to leave this space? Have any of your organizations left? We were never on it. You were never, OK. The, um, I’m sorry, Iowa Association of Education of Young Children was never on it. Candid has left. We were Bloom never on. All right, so the three of you, nobody’s on it. And Candid, uh, how hard was it to convince? Is that a big deal to, to say, I mean, I’m the social media manager, I’m the social professional, I’m advising we get off this shit channel. How hard is that? Is that hard? And when we actually made the move, it was not hard. I think had we made the argument right at the beginning, it would have been a little bit more challenging, um, like right when Elon Musk took over I think it would have been harder because that was our biggest audience. We had 160,000 people that were following us and we did have a lot of great conversations and great things were happening, but over the course of the year after. After that we saw most of our followers leave our engagement dropped, and so I was able to make the argument based purely on our data. It’s not worth the time investment, and I think that is a much easier conversation to have than being like, oh, I don’t want to be on there because of Elon Musk. Then it feels more personal, but, yeah, it feels politicized. You made a data driven decision. All right, good, savvy. Um, somebody touched on AI. I don’t know, Kira, it may have been you. Uh, let’s talk about the, uh, appropriate use or valuable uses of AI and maybe some boundaries too. Uh, let’s start with you, Kira, because you brought it up. Do you use it? I do. Cats and Bloom. Yeah, I do, only in a very specific case. Um, so I use a video editing tool called DScript, and you can actually put the video that you’ve. Record it into there and it will transcribe it and you can edit the video by like erasing things like words in the transcript um because I’m not a video editor I’ve never been like a trained video person and I’m amateur at it at best that is really helpful for saving time you can work you can work from the transcript you don’t have to go into the video and then it takes that takes the the uh the corresponding part out of the video as you delete it from the transcript. OK, what’s it called again? Descript descript. OK. Anybody else? AI appropriate valuable? OK, Ashley, I use it a lot for proofreading items just to make sure grammar is looking good as well as verbiage with IOAUYC we don’t use the term kid, we use child or children. So just making sure that anything we’re putting out is following brand guidelines along with copyrighted symbols. We have like the early childhood teach. And wages program which need copyrighted symbols but not in every case and I don’t wanna be the one messing that up when it goes public so just making sure that I’ve already trained Chat GBT to know where to put that and then have it proofread those items. Is is chat the soul uh app that you use? Yes, OK, I’m sure the kids appreciate that. I did that on purpose, kids. Sorry, sorry. I, I respect children. Um, OK, uh, yes, Kate, what, uh, AI usage? Yeah, so, um, Candid uses AI on a lot of the work that we’re doing now. We’re exploring different things. We have our own internal LLM, um, but for communications we’re basically using it as like an intern, so we’ll use it for, you know, helping brainstorm, come up with new ideas, um, if we wanna reuse content, we’ll have it like create a starting point of rough drafts, but. Everything that goes out online has been made by humans, so we really wanna make sure that things feel authentic and that they’ve gone through a human and we’ve really made sure that there isn’t um anything that we’re missing um I think language is so important right now and people are reading into words and so being very careful about language and the way that we’re using it and just keeping that like integrity and authenticity is really important. Let’s talk about the favorite favorite channels we talked about the least favorite. Ashley, let’s start with you. What, what’s your, what’s your favorite channel? I love LinkedIn. Why? Why? Um, it just feels like it feels like what social media was made to be. It’s so it’s become such a community for me rather than whenever I go onto Instagram and Facebook. I feel like I’m just getting thrown ads at all the time as well as. Whenever I’m using it for personal use, it just seems like I want all the likes, especially in my age demographic. It’s like I’m gonna post and then my personality is gonna be revolved around how many likes I get, which I’m just kind of over, but on LinkedIn I’ve been able to think, yes, um, 2004, which on LinkedIn I feel like I have a community. Like I just put everything out there, yeah, yeah, yeah, that’s all right, all right, um, is LinkedIn the association’s most, uh, popular channel, most followed channel? Um, Facebook is our most followed channel and our most viewed, however, we have, um, the highest click through rate and engagement percentage through LinkedIn. OK, how about you, Kate? Favorite? Yeah, LinkedIn definitely is my favorite, um, both personally and for Candid. It’s by far the best. Um, when I started at Candid in 22. Um, it was like our like least favorite one. It was the one that we were not posting and now it’s just transformed into to such an amazing community. That’s where we’re having real conversations. It’s where people are sharing things and they’re digging in and you can see people making connections like through our posts, which is really exciting. It’s, it is, it is what you want social media to be. It’s like Instagram was in like 2010. It just has this great feeling in community and you don’t feel like you’re being promoted to, you feel like you’re being invited into conversations. I love that. Yeah, I, I also have my my favorite is LinkedIn. Akira, we’re gonna get to you. At 64 years old, I’ve seen so many disappointments. My concern is that LinkedIn will go the way that Facebook went, that Instagram went, that others have gone, you know, they’ll, they’ll be serving up more ads. The algorithms will change. It may become a cesspool. That I, I don’t want that obviously, but that’s what I think about. That’s what I, uh, it doesn’t even keep me up at night. But if I was thinking deeply about social, I’d be concerned about the future of LinkedIn because so many other, uh, so many of the other sites have let us down. All right, it’s my rant. Kira, what’s your favorite? So my personal favorite is also LinkedIn. Um, I think it really is like. What 2014, 2013 Twitter was for me where I kind of found that community and I have friends from that time in my life on Twitter who I’ve met in real life, um, and now I think LinkedIn is kind of like that Kate and I actually met on LinkedIn and Ashley and I and we’re friends from a social media platform and I just think it’s such a positive collaborative space if you curate it to let it be like that and then. Uh, professionally in the realm of the cat cafe, Facebook is my favorite mainly because that is where we see the most engagement. People see our posts on Facebook and that’s why they come in and visit at the cafe. That’s why they come in to adopt cats and that kind of thing. So Facebook is my personal, my professional favorite for the cat cafe. OK, alright. I just feel like we should leave it on the positive, or favorites without my without the uh without the host’s cynicism about LinkedIn. I hope it never happens. I mean I want LinkedIn to stay vibrant and, but you know we’ve, we’ve been let down more than, more than a couple of times. Uh, who wants to wrap us up? Uh, it, it can’t be Kate because you did the opening, so somebody has to bookend, you know, with, uh, like a summary, the, the, the love of the love of the good side of social. OK, Kira wants to end with the good side of social. OK, so I think overall, while there are certain pockets of social media that can be an absolute cesspool and very depressing and very hateful, I think there are positive. to social where I know I’ve said this a few times already, but where you can curate the space you can make it what you want it to be like use that block button you know like make it into the positive place and kind of interact on social the way that you wanna be interacted with and then if somebody doesn’t follow those guidelines you can kind of block them and get rid of them so I think overall social and especially in my role at the cat cafe I’ve seen so much good. Come out of social like cats are rescued from like terrible environments. Cats are rescued from like struggling out in -14 degree weather and that kind of thing. So I’ve just seen like a really good positive side of social and like the good that it can do and the good word that it can spread so it can be good um in certain areas and I think we just kind of have to hang on to that and find that space both in our professional lives and our personal lives if we choose to. That’s great. That’s Kyra Close. Close is with a K. She’s a social media manager at Katz in Bloom. With Kira is Kate Meyers Emery, senior digital communications manager at Candid, and with Kira and Kate is Ashley Dean, communications coordinator at the Iowa Association for the Education of Young Children. So thank you very much, Kyra, Kate, Ashley, thanks very much for sharing. Thank you. Thank you. You wrapped up our coverage. This is it. Like tables are coming down, like 3 quarters of the tables don’t even have cloth cloths on them anymore. They’re naked. But that’s where we persevere. We’re we’re not wrapped up until. Until the host says so, which is, which is now. We’re choosing now, not 15 minutes ago like everybody else. Everybody else dashed out at 1:45. We’re here until 2 o’clock on the nose, as a matter of fact. So thank you. Thanks to each of you for sharing. Thanks for being with us. Thanks for wrapping up our coverage. Thank you. Thanks for having us. It’s a pleasure and thank you for listening and being with Tony Martignetti nonprofit radio coverage of the 2026 nonprofit Technology conference. It’s time for a break. We’re sponsored by the Bridge Conference, produced by AFP DC and DMAW July 29 to 31 at the Gaylord National Resort and Convention Center in National Harbor, Maryland. More than 2400 professionals will gather at bridge. Tony will be with them. The question is, will you? Thought leaders from nonprofits, associations, foundations, hospitals, higher ed, faith-based, and mission-driven causes across the country come to Bridge to discover new ideas, solve real challenges, and connect with smart people shaping the future of our industry. From 125+ educational sessions and hands-on pre-conference workshops to Bridge Tech, the faith and fundraising forum, and inspiring keynote speakers, Bridge offers something for every mission and every role. The conversations happening at Bridge will shape strategies, careers, and organizations long after the conference ends. Don’t hear about it afterward. Be in the room. Register at bridge.org. It’s time for Tony’s take 2. Thank you, Kate. Another tales from the gym. I don’t know what’s going on here. Uh, I, when I, Pulled into the parking lot, uh, I pulled next to, uh, a man, uh, I’ve introduced you to before, Sam. Sam is the man who, uh, Sam is the man. Sam, Sam. Sam, what was that? Sam, Sam the Sham and the Pharaohs. Oh, they, that was an old, Sam the Sham and the Pharaohs had, I think they were a one-hit wonder, like in the 60s or. 50s maybe? Sam the Sham and the Pharaohs. I’ll look it up. You don’t have to, you don’t have to let me know cause I, I’ll bet I’ll think of it as soon as we’re done here. In any case, our friend Sam, he’s the guy who had me sign the birthday card for Jerry, the 92 year old, and I didn’t sign my name because nobody knows my name. So I just signed it, Jim Rat. You may recall that. It was a few months ago. So I pull up next to Sam and he’s got some people, uh, two others congregated. They’re, they’re, they’re at the back of his, back of his SUV. He’s got the, he’s got the rear gate open, and he’s showing them something and, and I parked and so I, and they were close, so even with my windows up, I could hear that he was talking about vodka. So I just, you know, I was on my way to the gym. So I got out of the car and took my time because I was kind of curious what this vodka conversation is at, at the back of his, uh, car. And, uh, and he’s showing off a bottle. It said Jim’s vodka, and it had a picture of a guy, uh, I, I, I saw the label. It was a color picture. Of a guy, I presume his name was Jim. It was Jim’s vodka. And, uh, he was showing this bottle to the, to the two women. Uh, I recognized one of them, I don’t know the other one. I just, I walked by, I said hello to Sam and, cause I, I know him. So, and I just kept on walking. So I didn’t, I didn’t join the, this, uh, illegal bootleg conversation. I did notice that the bottle did not have a North Carolina, it’s called a tax receipt. It’s a, it’s a, a tag that goes over the bottle cap. You can’t, you can’t open the bottle without tearing this paper, paper sticker, but they call it a tax receipt. That, that goes over the, over the bottle. And I know the bottle, I know this because, uh, when you buy bottles of liquor at the ABC stores, that’s what we have in North Carolina. They all have this, this pink tag on them, but Jim’s vodka did not have the tag, so. Between the name it being called Jim’s Vodka and it being shown in the back of a, uh, uh, uh, the back of somebody’s car, and it doesn’t have a tax receipt on it. I don’t know, it sounds bootleg to me. But I’m not in law enforcement, so I, I, I won’t, I won’t draw the ultimate conclusion. I’ll just ask the question. What do people say? I’m just asking a question. I’m just asking a question, but I’m not gonna question Sam on it. If he’s got a little side hustle, selling Jim’s vodka, I don’t, I don’t wanna ruin it for him. He has a little pop-up shop at the back of his truck in the parking lot of the gym. And that is Tony’s take too. Kate, So he had like cases of it or just I only saw the one bottle. I don’t know. Well, there was probably more the way, I mean, he had it in the back of his truck. So it seems to make sense that there would have been more, but I only saw one bottle of Jim’s vodka. Maybe he was just giving like a friendly review, like, hey, have you tried this? I don’t know. Could have been, could have been very innocent. I’m just, I’m just asking questions, that’s all. We’ve got Beu butt loads more time. Here is convert your member website into a thriving community. Welcome back to Tony Martignetti nonprofit radio coverage of the 2026 nonprofit Technology conference right here in Detroit, Michigan. My guests now are Leah Lundberg and Chris Lundberg. Leah is vice president of marketing and operations at Engine 9, and Chris Lundberg is CEO and founder of Engine 9. Leah, Chris, welcome to nonprofit Radio. Thank you so much. It’s a great pleasure, pleasure to have the both of you. Uh, your session. Topic is, have you done your topic yet? Yes, we did yesterday. OK, a playbook to turn your member website into a thriving community. Chris, could you give like a 30,000 ft view of the topic before we go into detail? Yeah, sure. So things have dramatically changed in the last 3 and 6 months with AI and all these other technologies that are out there. So fundamentally how you think about members should not be thought of as tech platforms out in the cloud, SAS platforms, that type of thing. It is now moving back towards centrally hosted databases of information from all of your members connected to with Replet or other web development tools directly back into a database you host and run. So SASS is dead is the kind of best way to think of it. OK, thank you. Thank you for an overview. Let’s, uh, let’s just start to go into some detail, um, about, uh, um, well, first we have to, uh. Recognize and acknowledge that we have a uh an NTC. Here you go, Amy. We have an NTC couple here, uh, Leah and Chris, they’re not brother and sister. They met, they’re married, and you met at an NTC. We did. This is an NTC love story. Alright, so first we’re gonna do that story before we have anything to do with membership websites or membership or anything else. So who’s gonna tell the, alright, it’s your turn. Tell the story, tell the love story of Leah and Chris at NTC. Sure, so um I’m originally from Australia and I was living in Canada, Western Canada at the time. And they used to run the do-gooder Video Awards many years ago, uh, run by C3 I believe, and that’s right, yeah, so, um, it was, oh my goodness, uh, Michael Hoffman. Michael Hoffman, exactly, Steve, like I said, Michael Hoffman, right, C3, the do-gooder. I remember those. This is our 12th, this is our 12th NTC, so wow, we were, were we at the one where you met? I think so. That was about 99 years ago now, yeah, so, um, so we won my hospital foundation. I was in charge of running the campaign. for the video campaign and it went viral, which you can’t plan, which was great. Um, and we won and the prize was 2 tickets to the next conference, which was in DC, which is where Chris happens to also live. And so I came along and actually one of his clients brought me to his party, who I met at a Salesforce party, weirdly enough. So I was at my first NTC and, uh, yeah, and we kind of had a fun time and then we wooed each other for 9 months and then I moved over to the US and That’s outstanding. Does, does N10 know that? Yes, they do. We’re one of many apparently. We’re one of many. Yeah. Oh, OK. All right. So what year would it have been that you both came to the, you want, so you won a ticket 2017. We missed it. Alright, I, we started it in 2014, but we skipped 2017, so we were not here, but we’ve been to everyone since this is our 12th. All right, so, but it’s about you. Alright, so 2017, that’s fantastic and one of many in 10 romances, yeah, apparently I, I told Amy and she said. We’re one of many marriages that have come out of N10 and yeah, we’re thinking about starting a birds of a feather kind of thing for married couples out of N1 and NTC, they have birds of a feather tables where people can flock together, um, and oh that’d be cool, the married couples. Have you met any of the other NTC married couples? We have not, no. Perhaps, but not that we have known. They haven’t exposed that they were introduced here, but yeah. Well, it doesn’t come up ordinarily in conversation. But I used to work for nonprofit and now I’m on the vendor side, so that was the trend. time for that too because we started working together right after that. Engine 9, so you had founded Engine 9, Chris, before, um, kind of fractured. Yeah, we were at fracture at that point. So Engine 9 is actually much more recent, only about the last year or so. So, um, but I’ve been going to N10s for 20 years now. OK, OK, it’s it is a great conference. That’s a great conference. Yeah, I know they care about the people, the food is excellent. They’re thoughtful about, I mean, the community chooses the sessions. I like that. I admire that. Alright. All right, let’s go to the more mundane, uh, member websites. It all feels like downhill from here, you know, we’re not, it’s not love stories anymore, you know, member websites. So let’s talk about membership program first. Somebody, somebody identify what we’re talking about when we say a membership program. Sure, so N10 is a good example of a membership program, right? So you, uh, work with Antenna, another nonprofit. Uh, you become a member to try to engage with other members of the community to build community to kind of, uh, build out your relationship with the organization and with each other. So, so membership is one of the most important parts of society and the technology behind it only exists to help, uh, people engage with those relationships. OK, so we wanna have a more more robust. Member member experience, yeah, we all do. I mean like there’s just community, right? So it’s like community x 10 and more custom. I think people want to be able to see their own information, have control over that, particularly these days. So there’s an element of that too of access. OK, and we’re talking about the member website. So this is the place where you go to manage. Web manage your membership but also to engage with the rest of the membership. So I mean for a while like we started to use technology to enhance membership like whether it be N10 or other tech organizations. Membership is as old as humanity, but like in the last 20 years a bunch of technologies have been built up to build out like member engagement work. Uh, I remember, uh, I did some work on the Obama website in 2007, so he had this huge membership engagement tool set which let people connect with each other and it really became a way to organize politically and make change effectively using membership. Um, so starting then a bunch of technologies have kind of like come and gone to help people use technology to build that membership out. Some of them suck, some of them are good, uh, but most of them at this point are now dated and old because we are seeing complete change in how we use tech, um, and, uh, that has been, uh, wild and revolutionary to be a part of. So as a part of your session identifying the. The the tech that doesn’t suck you talk through some of the tools, yeah, and mostly it was we originally thought of the session that to present some existing SAS platforms out there that were good at membership management, right, like plug-ins for WordPress and all that kind of stuff, right? That is gone now. So if that, that all that tech, uh, if you’re currently working for a SAS company, I’m really sorry if you still have your job, you’re lucky. Um, but a lot of these look for other work, look for other work rapidly. There’s no future in SASS, yeah, if, if you track stock prices, like, you know, all the SASS companies are down 40% in the last 2.5 months, so Salesforce, etc. So a lot of the membership management technology which used to be this massive SASS product line, they’re just gonna go away. They’re just gonna go completely away, OK, um. What, what does the community look like? Um, maybe that, maybe the answer is it depends on what your work is. I don’t know, but what, what can Leah, what, what, what kind of membership, like an average membership community look like? Well, it really depends because I think in a nonprofit space that membership can be donors, right? So like there’s not really any ability to for people to log in and see what they’re donating and alter that. Like we don’t have exposure to any of that data. Some of that’s deliberate because if you had access to. Change your monthly giving, you might cancel online. Like some of it’s a little bit, a little bit deliberate, but I think, um, a lot of it’s just the infrastructure’s not in place. So even from a nonprofit perspective, I think that’s really important to have access to to that, but also to be able to create create community and be able to have an an an awareness of what people are into and be able to create, you know, events for to cater for that because really we’re getting back to the age of connection. Particularly after COVID, and I think we’re just not really in the space where like you have to convince people to get off their couch, like you have to do something worthwhile that’s meaningful and hopefully bespoke to what they need, and in order to do that we’ve really got to interact with them in a more personal way and membership kind of allows you to have that constant contact and, and really cater that for the people that need it in whatever context you’re in, whatever type of org. OK, I just want to pull on something you mentioned. Are we going to where donors can go online and see their own giving history without without asking for it from thank God because why can’t we do that now, right? I never even thought of that, right? Like I can go to my local gas company, which is Joe who lives down the street, and he’s got a website and he can tell me how much I’ve, you know, how much I’ve paid him and everything else, but you can’t go to ASPCA’s website and figure out how much you’ve given them. How crazy is that that even the largest, the largest and most well funded nonprofits still cannot figure out how to give me a place to interact and with my membership information to work with other folks who might be interested in similar things that we’ve kind of worked that out. You have to fill out the form on the latest mailing to change your address. Exactly, yeah, it’s so archaic when you. Think about the age we’re in now, right? It’s so basic, but we’re not doing it. So we’ve sort of designed a platform that can enable you to do that and a lot more other things, but we’re really here to just talk about how to change our way of thinking because I think we really have to start doing that. This is not a fad. AI is not a fad. It’s a tech technological revolution, and we just need to get on board. So we’re here to try to, I guess, shepherd people through that process. OK, so when we talk about membership, you’re, you’re not just thinking of like a strict membership program where people have, it’s everything you, you, you’re sent a male piece and you pay $35 a year and you’re a member. You’re thinking of donors, volunteers, it’s everything. They call it connections, right? You can name it any other thing, but I think fundamentally I think membership speaks to the current structure and I think we need to think much broader than that. Should we start with. Evaluating, auditing our own member experience. Yeah, how do we, how do we take that on? So one thing you need to start out with is figuring out where your data is. So a lot of people have membership data that lives in a legacy system. Sometimes they call that the system of record, but then they have membership data in their email platform. Then they have membership data in Eventbrite or their eventing system or all these different platforms that data lives, right? That’s so weird because we don’t know any other way to think about it, but if you think like, if you think of something like Amazon or some of the for-profit companies, all that data lives in one spot, so they can use it for, in their case, targeting, in their case, you know, for-profit things, but nonprofits should be able to do the same thing. And so step one. Is get your data out of these uh companies’ technologies, get it out. Like they’re holding it hostage, they charge you for access to your own data, isn’t that mental? So, so change that first. Yeah, so first, yeah, get that data centralized and once it’s centralized, now you can start to think about how to organize around that data. centralize it, uh, data warehouses is the typical phrase for it, uh, usually a database that’s, um, vendor agnostic, uh, for small and mid-size organizations you’ll usually outsource that to an agency. So a lot of agencies, uh, who are here now like M&R and Authentic and other, other folks at N1. Um, do that data warehousing and work with, uh, with, uh, uh, techies to establish that larger entities will run their own, uh, so they’ll have their own database, uh, under their own control, not outsourced to Salesforce, not outsourced somewhere else, a data warehouse with all that information centralized. So depending on if you’re small or medium or large, depends on how you solve that problem, but the most important thing is to not treat your CRM. Which is outsource data as your primary residence of information that needs to be in your control. So that’s step one. If you’re a large organization. Do you have to build this, this data warehouse, or does the solution already exist? Usually you want to build it, um, because, uh, if you, if you’re a large enough organization, you’re gonna have a data team, right? And that data team is gonna be 5, 1020 people, and those smart data folks are gonna wanna be able to control and own that data in a world that they like, whether it be Azure or Amazon or what have you, they’ll wanna control that data itself, so. It is building a bit, but at the end of the day, because of AI building stuff is now super, super cheap. So it’s no longer about this massive cost to build. Now it’s like, how should you build it, uh, given infinite resources. OK, and if you’re on the smaller mid-size, uh, size, where, where would you house your data? Where, where was that? Sure, usually the agency that you pick. So if you’re using the agencies, yeah, so like someone like M&R. Houses a massive data warehouse for their clients so they’ll be able to work with the smaller mid-size organizations to centralize the data into that warehouse. So MNR has the staff, uh, the great techies to be able to understand how to work with that data and so the, the smaller mid-size nonprofit doesn’t need to do that, but the agency becomes in charge of it. You gotta outsource it somewhere and agencies are becoming a great home for that information now. What if, what if it’s all in different forms. Formats because it’s coming from different places, it’s different formats. How does that, how does it all get standardized? Yeah, but how does that happen, Leah? Like your husband is turning to you, so besides, it’s your turn. Data warehousing’s more his area, um, but we bring it in, we standardize it through, we fracture is a data warehousing platform that we also run and we standardize all of our data through that, but the methodologies Chris actually has more information on than I do specifically. Well, you nailed it on the head with the challenge. Challenges is that cleaning and standardizing it, right? Like transforming it into common schema and that’s where the work tends to be. It tends to be in cleaning it up, standardizing it, getting into that warehouse format. And uh like Leah said, there’s uh tools like fracture and everything else that connect to lots of platforms already. Right now, frankly, you can also build it yourself. Just go to cloud code and say, build me a connector to Salesforce and it’ll just do it. Data warehouse, whether you’re small, mid-size or large, coordinate with or or relate to your CRM, right? So you’ll pull in some of the data from your CRM, but like we talked about before, not all the data is in your CRM, right? So oftentimes you pull the data from the CRM, D dupe against your direct mail platform, D-dupe against your email platform, so the warehouse becomes this clean repository of all your important information. Your CRM team can still use the CRM if they want. There’s a reason why CRMs are starting to go away because uh they no longer do as much as they used to. But then once that data is in that warehouse, uh, that’s where you start to interact with the data directly. And this is where it becomes cool. So step two is now that you’ve got the data all cleaned up from step one. You can connect your website directly back into that database. So this is something that, you know, every for-profit company that we know of does. They have a big database of information and the website can just say, go find me the last donations or let me update this person’s address information, right? That all happens in the warehouse through the website. And for some reason we’ve completely lost track of that, right? Like that, that it seems so obvious, but we’ve kind of like started to fork all this stuff out to all these other platforms that we forgot how easy this is. And uh so that’s kind of where we see a lot of things heading. Yeah, and we see a lot of nonprofits that are using multiple tools and sometimes not efficiently. Someone’s wasting money on some of these tools and partially that is due to the fact that they just don’t, they can’t control all of it. It’s too much. So in that sense, data warehousing is like having You think of like an Amazon warehouse keeping all your boxes in the one place and you can pull from that at any time. And we know that that data’s clean and as you said, like, you know, standardized so we can pull it into any format that you need for any platform. For instance, like not to plug us too much, but Engine 9 is a we’re a marketplace play where you can plug in any of your systems into your data warehouse and there’s no migration, there’s no risk because we know the data’s already clean. So there’s a lot of, uh, there’s a lot of opportunity that comes with that too. Wow, OK, it’s very, very interesting stuff I’ve never heard, which is, which is valuable, you know, I, I just, I just always assumed the CRM is the core. It’s a it’s a fallacy. I think they would have you believe that they’re, they’re monetarily incentivized to make you believe that they’re the hub of your data and they’re not. They just are selling you shit. Your data is your, your, your, your, your repository of your data is the hub. Well, and they charge you to access it, which I think is the craziest. It’s your own data that they charged like sometimes there’s a charge for special reporting. Exactly, and it doesn’t have to be that way, we can be far more efficient and cost effective by being a bit smarter about how we use these tools. OK, alright, and then, alright, so now bring this back to the member experience, uh, and where, I don’t know where, where should we go next? I mean what, what, what, what can we do with this now that for a robust member experience. We talk a lot about membership because membership we think is one of the things that we have sacrificed. The most, um, uh, through this process, uh, and bringing back, uh, membership and being able to do that on your website again now becomes a very almost trivial thing. So if you’re using a tool like Replet, you can create a member portal which suddenly you just ask Replet to say create me a member portal, and people can go to your member portal and interact with other members, give money, donate, give recurring gifts, do all the things you would want to do with, with that just using commonly. Use tools right now. These tools like Replet used to have to have, you know, engineers, 10 engineers and a $20,000 website project to do this stuff, but Replet or other vibe coding tools uncorks all of that. So now you can start building membership sites, much better membership sites. Also event sites. How crazy is it that we have to go to another event site to, you know, you know, like, uh, uh, Eventbrite or something like that. To attend an event for an organization, why doesn’t the organization have it on their website? When it’s not at all custom either, it doesn’t, I’m a big branding person and it’s just, it’s not, there’s no continuity with your branding then having to go to another website. So why not do that in-house when we can. Like Replit’s one of a great example. I’m a creative, I’m a web designer, but I’m not a coder. But now I can do anything I want because I can create the vision using these tools through just asking the right questions. That’s not to say everybody can just go out and do these things. You have to have some breadth of knowledge. As far as development goes, as far as what to ask it to do, because you have to ask it, say, to put in security measures and you have to ask it to do those things. So I think there has to be some knowledge, but it’s really bridging the gap for people to be able to go from the creative vision into the, the actual deployment of something that’s useful and very, very custom, which means we can build that out for anything. So we’ve built custom event sites, we’ve built custom membership portals just from purely like in minutes, not months. It’s kind of insane. And this is all related to vibe coding which Chris you mentioned. Now we have jargon jail nonprofit radio. Everyone may not know what vibe coding is, so please define your term. So vibe coding is more of a way to, it’s, well, for I don’t know if I’m, I’m answering this correctly because Chris is the engineer here, but. Uh, but it’s really the, it puts a layer on top of a development tool. So Replet, for instance, is a full development tool that you would use to do pure coding. So this puts an agent on top of that, an AI agent that you can then ask to execute things narrative, exactly, exactly. And you can actually like for instance, I build out custom dashboards on the back end of our website purely for insights. I wanted about our party tonight, for instance, so you know, I know how many attendees are coming. I know how we have a happy hour this evening which you should come and join us at Firebird Tavern, 8:30. Where is it? Firebird Tavern, 8:30, sorry, 5:30 to 8:30 tonight. 5:30 to 8:30, but what’s the location again? Firebird Tavern. Firebird Tavern. Sorry, get him to say it in Firebird. work on my American accent. 5:30 to 8:30. OK, digression. Yeah, but, but even that just being able to see because we want to know who’s coming, we want to know if people are returning, so even just being able to create that in 30 seconds, I have those insights and those reports are customed. So it really just allows you to have full access to all of your information and all those things that you wonder, you can just. Ask it and it will give you that information. It’s not perfect. You really do have to, you know, check your work and make sure that, you know, it is turning out what you want it to do, um, and you know, you have to do certain things like to have it, but you can do a list that you just ask it to do, like, we can give a framework around that, uh, but it’s a great opportunity to really bring things from, you know, imagination to reality. OK, and for the members, the member. People are just customize it, yeah, whatever, whatever you want whatever like whatever you want about events, talking about members managing their own changing their own credit cards for their monthly recurring donors, taking action, contacting Congress, advocacy, right, like signing petitions, like going to local meetups with friends nearby, right? Everything that we associate with membership of an organization. Now you could just organizing rallies, all kinds of rallies, the whole thing, marches, everything, peer to peer fundraising, all of these are tools that previously were stand-alone tools you would pay for. You’d give them some data, then you’d sit in the database on their platforms for a while, but now completely, completely washes away and it’s wild to just think about all these things we’ve been talking about for the last 20 years about technology and it’s like 95% of it is gone and when. will be gone. So it’s kind of a fun time right now to look at this. I mean, one of our taglines is imagination, but now with help, because essentially that’s really where we’re at now. And if you want to build it. Remember when people used to say, you know, there’s an app for that, just build it. Like there’s all this opportunity out there and I think there’s a lot of fear around it, but I think we just have to build those guardrails to eliminate that fear and give access because we have so much access to this wonderful tech now and everyone has access to it. You don’t have to be an NG. But I think part of it is an education piece and that’s kind of what we’ve been doing the last few years is make people more comfortable, see that it’s not that scary. It’s actually, you should, you should be embracing this for your organization. Why wouldn’t you? Imagine going to a gala and knowing everyone on your table because you’ve actually got information about them without it being stuck in a database somewhere on a spreadsheet. Like you could really, really drill down to organizing a gala based on people’s interests on a table rather than their giving. For instance, like there’s, there’s things that we can do that make people feel special and make people feel they’re a part of something that we’re not doing right now. We’re treating people like they’re another number and we’re in a world where we need to feel connected. Yeah, OK, I see, so this is like data democratization, kind of, yeah. OK, let’s talk about, let’s talk about the future of Salesforce and um Razor’s Edge and you know, OK, we said SASS is dying or SASS has no future in SASS, but so. Uh, let, let, I, I just want to flesh that out more. Like, like, so many, so many of our listeners are on Salesforce or Black Blackboard or, um, virtuous. So let’s, let’s say you’re a mid to large size nonprofit. You have a 500. Make it small to mid make it small to mid-size for our listeners. So you have a 10 seat Salesforce instance, right? So you have 10 folks on your staff who are logging into Salesforce and, you know, looking up donor information, etc. right? Salesforce is getting paid for each of those seats. But what if rather than logging into Salesforce and, uh, you know, getting the information from the reporting in Salesforce, you just had. The AI do that, and the AI can use just one seat for there. So suddenly, you would ask an AI, hey, pull me these numbers from Salesforce. The AI would use one seat to go in, grab that data, pull it back to you, and deliver you the same reports. Even better, you can interact with it, you can do all the things you ever would, way better than in the Salesforce UI. Great, that’s amazing. The problem is for Salesforce is you no longer need 10 seats. You now need. One seat, which means that you are paying Salesforce 1/10 of what you were before. So this is their revenue on seat-based plans. So this is an existential crisis for anything with a seat-based plan and why you see their stock prices absolutely cratering right now. So anything with a seat-based plan, the hubspots, the sales forces, those folks, like their revenue is just gonna drop like a stone. Counter also in a very similar vein, valuations are also dropping like a stone. It used to be that Sas companies were valued at 10x their revenue. So, if you were a $10 million Sas company, you were valued around $100 million right? Because of AI, those valuations are now 1 to 2X. Suddenly these companies that were raising money at $100 200 dollars, $300 million dollar valuations are now worth 10 $20.30 million dollars. So this creates a huge crisis because they can’t raise any more money, which means they have to fire people. They have to make profit or fire people or go away. So whether you’re a for-profit company or a privately traded valued company, everything in the SAS world is just completely cratering for those reasons. OK, and it’s, it’s, it’s really, it’s around. Uh, not only the, the number of seats, but it’s also the, the access to the data. We don’t, we don’t need Salesforce to, to give us our, give us reports or give us our data back. You’re, you’re all saying put it in a warehouse that you own, you own the data, so now you don’t even have to pay for one seat of access. Correct. That’s right. Yeah, just cancel your contract, right? So and you want to build it, like you don’t, you’re not restricted by the, the platform anymore. You don’t need eventbrite as you mentioned. And you also don’t need to know, like, I don’t know if anyone. One’s tried to query things on Razor’s Edge, but you need like almost a degree to know how to do it. It’s ridiculous. And I’m a techie, and I’m like, it’s just, but, but it’s almost like they kind of trap you in like these 10-year contracts. I’m like, I feel really bad for anyone who signed a long contract in the last few years because I don’t know what’s gonna happen to, to those because yeah, it’s kind of an insane kind of lock-in that they get you into and it’s just not necessary anymore. So it’s gonna be very interesting to see what happens over the next few years to see how these organizations evolve or don’t. Uh, because they’re going to have to find a new play to stay in business, like, essentially, uh, and the more people get on board with this, which they are getting on board every day, um, the more impact it’s gonna have to those organizations. But the more that these our organizations like the nonprofits can do by not having that sort of jail sentence of dealing with a restrictive platform. Interesting. All right, so we’ve gone way beyond just. No, it’s all I pulled you. I pulled you in a different direction, but way beyond, yeah, it is related to the member, the member experience, yeah, it is, and this is, I think so in the session we gave there were some folks yesterday, uh, who were like, wait, wait, wait, but we wanna hear more about technology membership platforms and we’re trying to say like. You don’t need them. You don’t need them anymore. And so like, so the question is like, yeah, but how do I do membership? I was like, just do membership. Just do it. Just, just go build a site and if, if you want the feature, just literally ask AI for the feature, just ask it. It’s pretty good too. Replit builds really pretty things like and there’s some other, other ones. There’s lovable. There’s a few other vibes. There’s a few on there. So Leah, you mentioned relit L E R R E P L I T. OK, replit a couple of times. Mother love what you. Uh lovable I think is one of the other ones. Yeah, I don’t know the actual domain name of that guy, but there’s a few different tools out there that are really, really good at this, uh, so it’s not just like one tool, it’s a number of tools that use AI first to build stuff and I think that’s where people are, are caught in this mindset of like, no, no, no, we need to pay a tech company to solve this problem for us and breaking that mindset is. Extraordinarily difficult and so I think that’s one of the things that even in the session we’re trying to explain to people like you didn’t talk about membership. It’s like we talked all about membership like it’s think, think more broadly, you know, and I think traditionally nonprofits, some in certain sectors are the latest, like the last ones to adopt some of these things, but I’m, I’m hoping that that can change with some information and education that they don’t need to be the last ones. You can take that risk. You just have to convince your board, but you know. There’s, there’s enough out there now, I think that there’s a compelling case. And that that comes after you have centralized your own data after you own your data, your own data warehouse, whether you use a a vendor or you build your own, right, first you have to consolidate your data from all like Luminate and free your data free your data. For your data into your own and then you can access it. That’s right. Build, you can build what you need to access it for the for the purposes that you want. And then it becomes volunteering, petitions, anything you want tables at the gala. Yeah, you don’t have to run that you’re trying to organize like all of you no longer have to fill out the form to change your address. That’s right, that’s right. You just go in and log into one place and fix it yourself. So it just. Changes everything to be far more people centric where it’s not anymore. It’s very tech centric. It doesn’t have to be that anymore and as nonprofits we should be focused on people centric activities. This is damn, I mean this is data you’re you’re you’re you’re talking about data democratization and it’s our data, we own it, so we’re gonna put it where we want it and then we’ll access it in the ways that that are best for our members. And one of the reasons we like Repli is because they’re about code democratization democratization as well. So they’re one of the open source organizations that you can download your code directly. So they don’t own it either. They can host it or you can build it and extract your code from there. So it really is a builder’s dream at the moment, to be honest. We’re creative, all of us. We have an opportunity to build exactly what we want it to look like and how we want to interact with a specific audience that we’re trying to get on board or trying to continue a relationship with. Damn. My job Alright, is, uh, Engine 9, is that a public company? No, probably not. OK, alright, I was gonna say Engine 9, Engine 9. Alright, that’s why we can do what we want because we’re not public, right by the futures, uh, OK, that’s great. That’s a great place to stop. Thank you. Alright, Happy, happy 9th anniversary, 9th and 10th 9th anniversary of meeting in 2017. Thank you so much. That’s Leah Lundberg. Leah is vice president of marketing and operations at Engine Nine, and her husband Chris. Chris is the CEO and the founder of Engine 9. This is their 9th NTC anniversary. It’s a real pleasure. Uh, very eye opening. Uh, it’s really excellent. Thank you. Awesome. Thank you for having us. Thank you, Tony. Thank you. We really appreciate the time. Oh, absolutely, uh, my pleasure, and I learned, I learned, I learned a lot. Drinks. Oh yeah, oh no, wait, you’re a performer. What, what kind of performer you? I’m a burlesque performer. Are you really? Yeah, you don’t have, oh, you don’t look like a, uh, you don’t. What does a burlesque performer look like, Tony. Beefier, I think you’re, you’re petite, you’re like a size 2. Alright, you’re where, where, where you, where do you two live? DC we’re in, well, we’re, we’re in Northern Virginia, but we do all our business mainly out of DC. OK, yeah. And are you in burlesque in DC? Yes. Is there a club you want to shout out? Uh, Beer Bar and Tavern. We have a show at the 22nd and 29th of March. It’s a fairy tale, but musical burlesque. We sing and dance. Not you and Chris, just me, no, OK, Chris writes some of the songs for our trip actually, so I don’t know if this will air by the 22nd or 29th of March. We have other events at that same club? Yeah, you can follow us at the Sirens of Sin on Instagram. Wait, you have to say it slower at the Sirens of Sin at Instagram. The signs of. Sirens, the sirens of sin on Instagram. OK, that’s the, that’s the, that’s the burlesque. That’s the burlesque. I’m known as Lady Rocket is my Ernest, Ernest Lady Rocket. Lady Rocket’s my, my burlesque name. OK, Lady Rocket, yeah, so you can follow me on that. That’s Lady Rocket is the vice president of marketing. And uh Lady Rocket’s husband is uh is the CEO and founder of Engine 9 Mr. Rocket, I believe is Rocket. I won’t go like Mr. Pocket Rocket. No, no. All right. They’re the Lundbergs, L U N D B E R G S for Lundbergs for for the plural. And thank you for being with Tony Martignetti nonprofit radio coverage of the 2026 nonprofit technology conference. All right, Chris, Leo, thanks so much. Thank. Next week, 5 project management tools for non-project managers. And make confident tech decisions. If you missed any part of this week’s show, I beseech you, find it at Tony Martignetti.com. We are sponsored by the Bridge Conference. Tony will be with more than 2400 nonprofit professionals at Bridge, July 29 to 31 in National Harbor, Maryland. Info and registration at bridgecf.org. Our creative producer is Claire Meyerhoff. I’m your associate producer, Kate Martinetti. The show’s social media is by Susan Chavez. Mark Silverman is our web guy, and this music is by Scott Stein. Thank you for that affirmation, Scotty. Be with us next week for nonprofit radio. Big nonprofit ideas for the other 95%. Go out and be great.
Our coverage of the 2026 Nonprofit Technology Conference continues as Jackelyne Briseño helps you leverage giving day opportunities through segmentation; gamefying strategies; multi-channel methods; collaborating internally; using social influencers; preparing your CRM database; and, more. Jackelyne is with American Near East Refugee Aid.
Sarah Marcotte & Katherine Scott: Biases In Prospect Identification
Let’s name how and where selection bias, confirmation bias and availability bias creep into your prospect identification processes, and identify methods for stepping away from bias so it’s mitigated. Sarah Marcotte is at Sick Kids Foundation and Katherine Scott is with Princess Margaret Cancer Foundation.
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Welcome to Tony Martignetti Nonprofit Radio. Big nonprofit ideas for the other 95%. I’m your aptly named host and the pod father of your favorite hebdominal podcast. Oh, I’m glad you’re with us. I’d suffer with dextrogastria if I had to stomach the idea that you missed this week’s show. Here’s our associate producer Kate, to give you the highlights. Hey, Tony, I’ll be happy to. Your successful Giving Day. Our coverage of the 2026 nonprofit Technology conference continues as Jacqueline Briseno helps you leverage giving day opportunities through segmentation, gamifying strategies, multi-channel methods, collaborating internally, using social influencers, preparing your CRM database, and more. Jacqueline is with American Near East Refugee Aid. Then Biases in prospect identification. Let’s name how and where selection bias, confirmation bias, and availability bias creep into your prospect identification processes, and identify methods for stepping away from bias, so it’s mitigated. Sarah Marcotte is at Sick Kids Foundation, and Katherine Scott is with Princess Margaret Cancer Foundation. On Tony’s take 2. Tales from the gym. Oysters orgasm. Here is your successful Giving Day. Welcome to Tony Martignetti Nonprofit Radio continuing coverage of 26 NTC, the 2026 nonprofit Technology Conference. My guest now is Jacqueline Briseno, director of digital fundraising at American Near East Refugee Aid, ANEA. Jacqueline, welcome to Nonprofit Radio. Hi Tony, thanks so much. I’m so glad to be here. Oh, it’s a pleasure. Oh, you’re smiling and you’re all bubbly. Thank you. Thank you so much, Jackie. Um, your session topic is a complete guide to planning and executing a successful Giving Day. If you would just give me the 30,000 ft view to, to get us started. Sure, yeah, I think Giving Days are becoming increasingly important for nonprofits. They have been for a very long time. I’m sure your listeners are very aware of Giving Tuesday, which is the one that a lot of people know. Um, recent stats came out for our most recent Giving Tuesday in December, and over, I wanna say 38 million Americans gave on that day, and over $4 billion was donated on that day. So I think Giving Day as a concept is really relevant for nonprofits and the session really talked about, OK, so whether you’re doing Giving Tuesday or your own Giving Day another day of the year. Is totally possible. Here’s kind of what they are, what they look like, why they matter, and here are some six main strategies on, you know, creating a successful one and making sure that you’re checking all the boxes and seeing some really good results on that day. OK, cool. That’s a great overview. Thank you. Um, so you, uh, let’s talk about knowing whether you want to create your own Giving Day. Maybe in addition to Giving Tuesday, Giving Tuesday is the Tuesday after Thanksgiving, but if you want to do something in June or May or April or something, you know, how do you know if, if you might be ripe for your own creating your own before we get into how to? Sure, yeah, I think some things to think about are maybe the day you were founded as a nonprofit or uh you can look at observance days are another really good one if you want to kind of anchor the day on a specific time of the year outside of Giving Tuesday. But quite frankly you could pick a random day and then just build branding and stories and build a campaign around it so I don’t think it matters so much but if anybody’s thinking well we wanna do one we’re really thinking about timing, what makes sense for us, but you have no idea where to start, I would look at observance days, look at your organization’s history and founding days, days that might make sense for you but the other question I think more importantly to ask is when does it make sense on the calendar for a nonprofit, right? If you’re looking at, well, you know, we don’t really have much going on in. Q2 Giving Day would be great in Q2 because no one’s gonna be extra stressed out. OK, OK, um, so you have 6 strategies. Can we, can we, can we, can you tick off the 6 and then, and then we’ll go into some detail for sure. Alright, so give us the overview of the 6. Alright, so I think first you want to segment your audience. That is a really big one. I also talked a lot about gamifying strategies which are really fun to do, especially in a digital space. We talked about prepping your CRM. And making sure that you’ve kind of got all the back end ready to go clean and organized. We talked about working with major gift officers and your communications team and specifically also working with influencers. And that was, was that 6? I wasn’t counting. That’s 5. Let’s see here what else did we, we’ll we’ll get to we’ll do that, yeah I know it’ll come to me. Alright, alright, so, so, um, segmenting your audience, your audience and uh donor segmentation. Oh, I think, um, leveraging it for the collaborating with, 00. I think the influencers coms and marketing, yeah, I’m going by your session description. OK, collaborating with coms and marketing was one and then collaborating with major gift officers another. OK, so you did do sex. Yeah, I was like I thought I counted, but I wasn’t sure. OK, great. OK, so, uh, segmenting your audience, but yeah, so I think it’s, it’s definitely something you want to do. Um, one of the things that I talked about yesterday was it’s not. Creating 6 different versions of an email, like 6 different unique emails, it’s really looking at, in this case I’m, I’m gonna use email as an example because I think that’s where most people do it, but it’s really looking at a whole email and figuring out where those small little tweaks that you can make to segment your audience and why we do segmenting is because we know that there’s an increased ROI and conversion rates when people feel like the message is really targeted to them. And so again you wanna do it but do it in a way that makes sense. Some of the things that I talked about um yesterday too was looking specifically at like a CTA and so um you can segment donors by donor behavior, communication preferences, even geographical locations or causes that they’ve maybe given. Let’s say you work for an organization that um works across multiple countries you could segment by countries and interest, right? Uh, for er specifically, we segment by, uh, donor behavior and so our segments are usually monthly donors. We’re looking at active donors. We’re looking at lapsed. We’re looking at previous Giving Day campaign donors. They’ll get their own version that’s like, hey, you gave last year, you know, that Giving Day is rolling around again. Can we count on your support? Um, and again, just kind of going back to those CTAs, it could look very different for two people, but it doesn’t mean that you’re adding on more than maybe 5 minutes to your time. So a good example of that would be um maybe your monthly CTA is you know thank you so much for your monthly support your additional one time gift today for Giving Day is going to be matched here’s the kind of impact that you can have can we count on you? And so you’re acknowledging that they’re a monthly supporter they feel seen they feel appreciated, and they’re given an opportunity to do more because you have that. Match, um, let’s say if you’re talking to maybe a lapsed donor they usually need a little bit more convincing in my experience and so, um, we’ll usually lean a little bit more towards, you know, every single dollar makes a difference. You’ve been part of our community we’re so grateful you’re here. Please can we count on you today? And there’s a little bit more urgency, a little bit more fluff for lack of a better word. Um, but yeah, again, small little tweaks that you can do here and there to really make sure that message hits the way you want it to. When do you like to start the promotion for your Giving Day? Yeah, we usually start with a save the date about 2 weeks before and then, yeah, it’s pretty close, quick turnaround. Yeah, and so I think Giving Days really kind of live in a digital space for the most part, yeah, and so. We don’t wanna kind of go too far before the Giving Day because people will forget. I mean, our attention span is not great, right? So you kind of wanna start building momentum. Usually for us it’s about 2 weeks before, um, we also do a direct mail piece that kind of coincides with our Giving Day and so people will get the save the date and then a couple later, a couple days later in the mailbox they’ll receive a letter for our Giving Giving Tuesday campaign and then the week after we’re probably sending two more segmented emails to a smaller group to kind of get that momentum going. And then we’ll do a pretty heavy messaging the day before Giving Tuesday, day of. We’re sending at least 3 different emails, 2 text messages, web pops, web pop-ups, social media asks, and then of course we’ll follow that with a thank you, uh, the next day with an ask for anyone who didn’t give. So it’ll include like a soft ask for non-donors. OK, um, do you encourage gifts before the actual G Day? Or you do? Yep, yep, absolutely. We’ll have matches. Shout out to our major gift team to secure those matches. So those will come in first. Um, we’re probably raising a good amount of money that day and so you wanna have some of those funds come in, especially if you’re gonna do a progress bar. No one wants a progress bar starting at zero, right? You want at least maybe 12 to 15% in of that goal. So yeah, definitely encouraging gifts before and usually that’s done through the segmentation, so. Um, I would recommend thinking about messaging if you’re going to wanna get that progress bar started. I would send out an email to your monthly donors to maybe donors that gave the the campaign before or the year prior and say, hey, you get first access to our match. Like, here’s an opportunity to make sure your gift is doubled now and start getting those numbers in. And then how do you message it around a giving day? I mean, so you’re. So if you’re starting 2 weeks early, you’re accepting gifts for 2 weeks, but you’re calling it a giving day. Sure. So I mean, my work is planned giving fundraising, so this is foreign to me. Alright, so how do you message for 2 weeks around a single day, but you’re accepting gifts during the 2 weeks? Yep, so for example, I’ll use the save the date as an example, right? So we’ll have the save the day, which is, it’s really that. So there’s a soft ass. In there like allowing people to give, but that’s not the main reason for the email. The main reason for the emails keep a lookout the date’s coming up. Here’s some things you can do to prepare, so we’re giving them an option to add it to their calendar and that goes straight to any kind of calendar that they use. We’ll format that calendar invite to include a link to our giving form so when they see a day of they know where to click, they know where to go. We’ll also give them a chance to look at our tool kit if they want to start sharing for their followers on social or to their friends and family. And then we’ll also give them the chance to start their own fundraiser and kind of have those tools for peer to peer if they want to start, you know, spreading the word sooner than later, and then give them other best practices like, hey, Annera’s gonna be sharing. Make sure you tag us at era.org and it’s really more like let’s prep for it. Here’s some resources, but also if you wanna give, here’s that link, and that’s kind of a, it’s a softer ask, yeah, yeah, so maybe it’s like an 80. 20. Sure, yeah, it’s a little bit of a softer, but, but 20% ass if you want to do now, OK. And then you have matches as well. You can take advantage of the match and then I’m assuming there’s a match for the giving day itself. Yes, so we’ll do a general match and then we’ll have a power matches day of that we’ll usually go live around noon and say, OK, now it’s a 3 to 1. So every dollar you give becomes $3. Here’s what that impact looks like. We’ll do price points and multiply. Those price points as well. So if you’re saying $5 does this, now you’re saying $5 turns into $15 which does this, right? And so people have a really clear idea of what that impact looks like for those matches and how they’re able to, you know, make a difference, even if it’s just $5. Everything adds up. Yeah, OK, OK, good. Thank you. All right, so I made you digress a little bit from, uh, segmentation. We’re talking about segment. Anything more you want to add about the, the, the importance of segmenting. I think um again just it’s very important to do um maybe also with your thank you email so obviously every campaign you wanna send out a thank you after if anybody was a first time donor you want a segment for that give them a special message if they became a monthly donor through your giving day you wanna look at those numbers too and make sure they’re feeling seen and appreciated and heard, uh, but rule of the game is you want a segment even if it’s basic, even if it’s just by donor behavior. Um, you definitely will look at it and make it in a way that makes sense, right? If you’re a one-stop shop, maybe you don’t want to do three different versions. Maybe it’s a small tweak here and there, but for sure do it because I think the the ROI is there and it definitely shows that that effort is worth it. Yeah, OK, I think it’s worth repeating, but I think, yeah, we’ve talked, we’ve been talking about personalization and segmentation for lots of years. Uh, I think gamifying. What kind of games do we have here? So, uh, your face lit up. I, I love gamifying strategies. I, I find them so fun. So I’ve been talking about a progress bar that is a really good example of a gamifying strategy, and what they are is just kind of again going back to that attention span. I mean we have an attention span. That is less than a goldfish. Like we wanna get that attention and make people give in that moment versus, oh, I’ll come back later. So what they do is they create a sense of urgency, they create a sense of community, and there are multiple different gamifying strategies that you can incorporate. Some of my favorites are a progress bar. Um, I was talking about a progress bar for matches that’s really good too, but another really great way to think about it is by impact. And so let’s say you are delivering meals you could do a progress bar for the number of meals you wanna deliver on that day based off of funding. And so it’s a really great way to motivate people like, OK, we wanna serve a million meals before the campaign ends. We’re at 500,000. Let’s keep this momentum going and it keeps people involved and feel like their sense of something they’re part of something. Um, another gamifying strategy I really like and love to see when orgs do it are challenges, and this is really helpful when you have those major donors come in and say, OK, I’ll, I’ll give 10,000, I’ll give 20,000, and you can find really fun ways to incorporate that, and, um, usually it’s like if this happens then we’ll get X, right? So if Y happens we’ll get X, and what that could be is, um, maybe you send out an email and you’re saying. OK, if we get another 100 donors in the next 100 minutes or something, then we’re gonna unlock another $100,000 in funding. And so they’re little challenges that you can do there. Um, I think they’re really fun to do, but you definitely do need kind of that that external funding there to kind of say like here’s the motivating pieces we’re gonna be able to do so much more if we get X amount of donors, X amount of revenue. You need that donor support that’s all lined up in advance, obviously. OK. All right, all right, games you’re keeping again like time critical urgency of urgency, let’s get going next, next 24 hours we’ve got this. OK, yep, anything else games, uh, yeah, so I also talked about price points briefly. I think those are a really great way to show impact, um, and those are, I mean, you talk to whoever you need to talk to your organization to figure out the cost of doing whatever it is that you do, right? In our case for an era we deliver meals, we provide youth with access to education and. Resources and so we also do a lot of health related programming so we’ll do price points that kind of are revolving around everything because for us giving Tuesday is an unrestricted campaign and so it kind of has to cover all the work that we do um and then the other thing I would say on gamifying strategies is you definitely want to layer them and so if you’re going to do. I, I would think about it like try to do more than one. So for example you’re doing a web pop up. OK, let’s get a timer in there that’s another really good one that I love is a timer for either a match at the end of a campaign. Let’s do a power match if you can and let’s get price points in there and so you’re doing more than one thing and they’re all going to help you amplify that message. A little caveat on gamifying strategies as much as I love them and as fun as they are to do, that’s not what’s gonna motivate someone to give, right? They’re meant to amplify your work and your message. They’re not meant to. To motivate donors, you know, it’s not gonna be the thing that somebody sees like a beautiful progress bar and they’re gonna think, oh yeah, that’s like I love the colors. Let me give like it’s not that, right? But it’s a really great way to kind of amplify that message of your work, sure, yeah, but you’re again, you’re creating the urgency, you’re having fun with it. Yeah, yeah, you have fun with it, create a sense of community. Yeah. Why wouldn’t I give $25 or $50 and if especially if my $50 becomes $150. Yeah, exactly. That’s the kind of psychology behind them. Yeah, yeah, alright, um. Organization or organizing your data? Yeah, so I think it’s, it’s really important to think about your CRM and how your CRM can work for you and doing a lot of prep work before. So I think about this in three different phases. The first is you want to make sure you have clean, reliable data. And this is specifically important if you are working out of a CRM and you have multiple outside sources of getting donor info. So like let’s say maybe you’re using like GoFundMe Pro for your donation forms and you’re using something else for events and you have a lot of things kind of funneling into your CRM, it’s a really good idea to clean that data before you run a campaign like this, specifically when we’re thinking about segmenting, right? Like you don’t want to send a first time donor email to a donor who’s been giving for 10 years. It’s like it’s really important that you’re cleaning up that data, making sure that you feel confident about it. And the second is prepping. This will look very different depending on the CRM that you use, but you obviously want to create the campaign in the CRM and then get those unique identifiers. So are they source codes, general ledger funds, revenue streams, you know, what else do you need to do internally to kind of make sure all of that is set up? And then the final piece of that is your reporting and analytics. I would recommend you look at reporting dashboards within your CRM and kind of find ways to visualize the day to day of set all those up before you even go live and then day of all you’re doing is hitting refresh and you can communicate that to your boss, to leadership, stakeholders, to your team, whoever else is involved that kind of wants those quick. Day to day, minute to minute updates and it just makes life a little bit easier and less stressful to your donors too and to your donors, yeah, if you’re doing bars and for SMS with them, yeah, here we are, our number 17 or you know, yeah, yeah, absolutely. OK, yeah, I see the value of the, the how important it is to have accurate data, cleaned up data, um, otherwise you’re gonna, you’re gonna make mistakes, you’re gonna you’re gonna missend to people. Yeah, OK. It’s not a good, not a good look. Yeah, yeah, and then you’re doing a lot of apologizing that kind of puts a damper on your giving day. Alright, alright, maybe we could lump together, well, no, uh, you’re you’re the one who developed the strategies. Who am I to say 4 and 5 go together. So collaborating with your communications and marketing team. Yeah, I mean we can lump them because it’s influencers and comms and yeah. I think we definitely lump so um with major gift offers I’ve talked about a little bit but I think they’re very helpful um if you’re thinking about matches which I would absolutely at least do one match for your giving Day because again it’s a really good motivator to get that momentum going to get people excited if you’ve never worked with your major gift officers before maybe they’re kind of a separate team entirely. I’m looking at an era that we’re all one team and they know I need matches for every campaign so we’re good there but if you’ve never done this before, I would recommend you talk to your major gift officers at least 6 months in advance because these types of gifts, they take time and they have their own, uh, you know, processes, their own pool, their own streams of different donors that they ask and for what and when and so you definitely need to give them some time to plan that out and look at their own portfolios. Um, and then of course you know, collaborate with them and talking about funding. How much are you asking for? You’re asking for 1020, 100k? You know what, what is that match amount? Um, and just kind of collaborate with them there. I will say though, one very important piece that kind of comes after the campaign is if you’re able to communicate back to that major gift officer how that match had an impact during your Giving Day, I think that that goes a long way. For their major donor, if you can turn around and say, hey, this power match that we published at 120 actually generated 400 donations and from, you know, X amount of different countries, all these people gave and they gave so much and kind of make them feel good about it, like send a little blurb to that gift officer so they can report back and make that donor feel really good about being part of Giving Day and motivating other people to, to join the cause. I think is a really nice stewardship opportunity. And um working with your communications team I think it’s gonna look different for every nonprofit just on capacity and structure but off the top of my head you wanna make sure that you’re working with them for your website and making sure that Giving Tuesday is all over your website you wanna think about website pop-ups, home page hero takeovers, publishing blog posts and stories. I also think it’s really important to, as we think about capacity is repurposing some of your content. And so if you’re already gonna do a save the date, you know, you could totally turn that into a blog post and they’re publishing on the website and nobody had to do anything but maybe a couple small tweaks, but now you’re increasing the visibility right versus just your email subscribers. Now everyone on the website knows, oh, this thing’s coming up and it’s, it’s on there, um, and of course I’ll talk about it in a sec, but obviously working with influencers I think is kind of the day and age that we live in right now and. Um, would be really something to, to think about if you can for, for the campaign. Yeah, we can talk about that. OK, great, yeah, so, um, huge shout out to Michelle Rodriguez. She is our social media manager and I’m like so in love with the work that she does. She’s, she’s phenomenal. We’ve done a lot of good work with influencers. Um, some things to think about when working with influencers is that you obviously want to find someone that aligns with your values. That doesn’t mean though that they need to align with every single project that you work on, every single component of your nonprofit, knowing that some nonprofits are really big and do a lot of big things across the world. A quick example for us is obviously we, we do a lot of meal distributions and so we’ll work with influencers who, um, will post recipes and are specifically focused on food related content and so it doesn’t mean that that’s all they do or that’s all we do but that’s where that um that that’s where that connection is and so when you can find that alignment I think is really important. The other thing to note too is you wanna make sure that they have the resources they need to post that collaboration or that content appropriately. So if you’ve got talking points, if you’ve got stats, if you’ve got other things that you feel like they need to share, or if you even wanna send them branding materials like maybe you wanna send them your logo if they wanna post their logo somewhere, um, and kind of make sure they have those talking points and and be a resource for them. Do you offer, do you offer all that up or do you wait for them because you don’t want, you don’t want them to think that you’re trying to. Influence what they’re gonna post that you offer it or wait for them to ask. We always offer, you know, at the end of the day they’re content creators so they know what they’re doing, but we’ll always offer like we can totally write a script for you if you would want that and we’ll work that out as a team. Um, usually they’ll say that they want talking points, and I think at the very minimum you want to provide talking points and just kind of offer up here are the three main things. Here’s what we’re doing for the project. Here’s what we’re raising funds for I think is the most like basic level stuff, um, and then, you know, some influencers are like, yeah, give me a script, and then they’ll use that as a guide and then others kind of say no I just need talking points and I’m good and you know kind of just depends on that relationship, but, um, you at the end of the day you wanna make sure you’re asking and being a resource because you know they’re posting content on your behalf you’re collaborating with them. And you want to make sure that there’s alignment with your brand and your mission but also giving them the flexibility to, you know, make it relevant for their audience too. Is there a way to, to influence what the influencers say? Like, if you want them to highlight specific. You know, uh, programs or something. I mean, you can include those in your talking points, but that’s really about as far as you can go, right? Or can you say it would, it would be great if you could talk about our program in Gaza? Yeah, absolutely, 100%. Yeah, 100%. I would approach influencers the way you would approach major donors. Like think about it in that, in that way of, of relationship building. You’re stewarding, you’re cultivating. It’s a partnership, you know, you’re kind of working on this together you’re hearing and you’re receiving feedback you’re also kind of guiding the conversation and guiding here’s what we really need to raise funds for here’s really the messaging of the project it’s all a conversation and it’s not kind of a a one way street. I think it’s you’re working on it together and thinking about them, you know, almost as an extension of your team during this campaign is as somebody that you can rely on to share the word and and be a resource and a guide. OK, so, uh, segmenting, gamifying, organizing your data, working with your major gift officers, your communications team, working with influencers. That’s the 6. OK, makes it sound easier than, uh, well, it makes it sounds easy. Sounds easy, um. All right. So, The, the, the, the value of these, you know, you’re, you’re trying to bring folks together, create that urgency. How? Going beyond Giving Tuesday, I guess, maybe, maybe we already talked about this, but I, I, it feels like it’s important because there are, there are agencies that don’t, don’t like Giving Tuesday. Uh, I’m, I’m not sure, I’m not sure why, but. You’re, you’re empowered to create your own Giving Day. You don’t have to participate in Giving Tuesday. Yeah, yeah, absolutely. All right, all right. I just want to make that explicit. You don’t have to participate if you’re, if you don’t, if you or your CEO don’t like Giving Tuesday, that doesn’t mean you’re locked out of Giving Day. Create your own Founder’s Day ideal like you suggested. 100%, yeah, I, um, and a quick note on that too is I think, you know, the benefit of Giving Tuesdays, there’s already a lot of branding in. Awareness, it’s a season of giving, right? Um, for us we use it as kind of a kick off to our calendar year campaign and so for, for an era it just it, it works but there’s also a lot of competition on that day, you know, a lot of nonprofits are sending out appeals, sending out emails, and so if you’re maybe a smaller organization or you’ve never done a giving day before, it, it, it would make sense, I think, to have that conversation of, OK, do we want to do something in the spring instead, you know, and we’re not competing against, you know, thousands and. Thousands if not hundreds of thousands of different nonprofits asking donors to give on this day and you kind of want a little bit more of a spotlight for sure, yeah, you don’t have, you’re not tied to Giving Tuesday, but I think if you’re, if you have the capacity for it and you can jump on that bandwagon, there’s a lot of benefits because people are in that mood. It’s right after Thanksgiving, you know, and everyone’s kind of like, OK, it’s time to give back. You can kind of, you know, lean into that emotion a little bit. They also provide a lot of resources, yeah, OK. Um, so what do you just have one other Giving Day besides Giving Tuesday at an era, you, it’s only one day. Oh, OK. How come, how come you haven’t branched out to another day? It just seemed to have worked. I inherited the campaign as it was, and every year I know strategies. Why don’t you do something in Q2? We could, I think, uh, we usually have one major campaign every quarter. So again, going back to the annual calendar, like it just seems to work for us, but, um, I mean they’re, they’re easy to do. They’re not as complicated, I think, as, as some people make it out to be, and hopefully I didn’t make it sound complicated right now, but um, you know, they’re totally easy. Easy to do and I think um definitely makes sense, but it’s it’s a case by case you kind of need to see like does it make sense for us? What day do we want to look at but for an era they they kind of work as that kickoff and um we’ll actually get a lot of new monthly donors from Giving Tuesday too so it’s a really great way to kind of kick us off for calendar year end and meet those really big targets that everyone’s kind of racing to on the 31st. OK, all right, so you’re not a hypocrite. here you are advocating Giving Day. And then you only participate in Giving Tuesday. No, you’re not, you’re not, you’re not. You’ve thought through it. OK. That’s Jackie, Jacqueline, Jacqueline Briseno, director of digital fundraising at American Near East Refugee Aid, Aera. Thanks very much, Jackie. Thanks for sharing, Tony. This was great. I’m glad, I’m glad you had fun. Thank you. And thank you for being with Tony Martignetti nonprofit radio coverage of the 2026 nonprofit Technology conference. It’s time for Tony’s take 2. Thank you, Kate. It’s another tale from the gym. There was someone in this week, uh, visiting. He’s only here for 2 weeks. And this guy was orgasmic about oysters. He just could not say enough about how much he loves oysters. Uh, again, uh, as usual, not saying it to me, but I’m overhearing it. Uh, this was, this was a conversation that, uh, started while I was on the elliptical, and then it continued to, uh, when I went over to do my, uh, free weights over on the bench. This guy, uh, so he’s from Gloucester, Massachusetts. Born and raised in Gloucester, Massachusetts, uh, but visiting down here in, uh, Emerald Isle, North Carolina. Uh, so he grew up on New England oysters, of course, right? Uh, and Gloucester is a big, uh, fishing community also. Uh, and also I learned, uh, Gloucester is suffering, uh, it, it has been for, for many years because of, um, Uh, just reductions in, in costs of, of fish that, that people can sell it for and, and overhead rising, and then also, uh, now gas prices for boats, for commercial fishermen. So, Gloucester is, uh, Gloucester has been, uh, challenged for years and even more so, uh, right now, very very recently. So, but that’s an aside. The, the oysters, it’s all about the oysters. So there are a lot, many ways to cook oysters, uh, we learned. Raw, of course, which is, uh, his favorite. I did not catch his name. He did not, uh, I, I think at the very end, he said his name to the, to the guy who he’d been talking to for like 20 minutes, but I didn’t catch their names, so. Uh, but raw, raw is his favorite oyster, of course. Uh, you gotta shuck it and, uh, you know, you gotta be careful shucking it, etc. The shucking, it’s a very big deal about the, the shucking. You gotta have a sharp, uh, a sharp, I don’t know if they call them knives. I don’t remember what you call it, sharp, let’s just say a sharp shuck. You gotta have a sharp shucker, shuck, shuck, shucker or whatever. Uh, but then also steamed. He likes them steamed, does it on the grill. You can steam them directly on the grill, um, fried oysters, breaded and fried, of course, uh, and also grilled directly on, so you take the, uh, meat out of the oyster, you somehow you make sure it doesn’t fall down the slats of your grill, but he grills them too. Uh, so he steams them on the grill, that’s what you do that, of course, in the shell, naturally, it goes without saying. That’s steaming them in the shell and. There’s, uh, somehow you steam them. I, I, there’s gotta be water involved somewhere. Uh, he didn’t go into that. And then then also grilling is just, you’re laying the oyster out of the shell right on the grill, and how it doesn’t fall through, I don’t know. So your Massachusetts oysters now, of course, your New England oysters, colder waters up there, of course. So, uh, your Massachusetts oysters, you’re gonna get a, you’re gonna get a more briny taste. Of those, uh, New England oysters, versus your North Carolina oysters, uh, grown, raised, of course, in, uh, warmer waters, uh, naturally. It goes without saying, you’re gonna get a more sweet oyster. It’s common knowledge, common knowledge. Uh, at least I, I learned it, uh, just this past week. So, Uh, that’s, uh, that’s, uh, oysters orgasm. Uh, the guy was all about oysters. Oh, and the best place to buy the oysters down here, fresh oysters down here is, uh, he’ll, he goes about an hour away to a town called Beaufort, North Carolina. Uh, and I’ll shout out to Miss Gina’s. That’s where you get to where you gotta go. You gotta drive an hour to get good fresh oysters. There’s nothing within an hour of, of here. For high-quality fresh oysters. You, you, you just, you gotta go to Beaufort. That’s, that’s all there is to it. So. Oyster’s orgasm That’s Tony’s take too. Kate, Did you love your orgasm, uh, did you love your oyster’s orgasm lesson? That, that was a lot to take in. He seems very like knowledgeable. The man grew up, he’s born and raised on oysters. I, I don’t know. I don’t know if he eats any fruits or vegetables or anything else. I don’t know. He didn’t say anything, you know, we, this was not a full dietary conversation. It was related strictly to oysters. How they got on the oysters, I don’t know. But That that’s all, that’s all I overheard. Have you ever eaten oysters? Oh, sure. Oh yeah, raw. Well, and then there’s another way, he did not mention the, uh, oysters Rockefeller way, which is they’re, they’re baked with, uh, some cheese and herbs in the shell, they’re served on a half a shell, oysters Rockefeller. But he did not talk about that, so that’s why I did not mention that. But, that’s, that’s the way I’ve had them. Raw and Rockefeller, I’m, I’m not sure if I’ve had them other ways. I can’t say I’ve ever tried oysters, but you’re gonna have to put that on the menu for the summer. That sounds very good. OK, well, you’ll have to see now if you, you know, uh, raw oysters are very, uh, slurpee, and, uh, Uh, there’s another word for them. I, I can’t think of the word I’m trying to think of right now, but, uh, they’re, they’re, you know, they’re watery and, uh, you, you, uh, I could see, I could see someone being grossed out the first time. He’s slurping it out of the shell. Have you ever had clams on the half-shell? Cold, uh, fresh clams? Yeah, yeah. Slimy. Slimy is the word I was looking for. They’re a little slimy in the shell. You might not like that. Uh, and also I am not going all the way to Miss Gina’s in Beaufort. We’re gonna get, we’re, we’re getting the oysters right here. We’re, we’re not leaving the island, going an hour to get oysters for, for, uh, for, especially if you think they’re just slimy. Yeah. But We’ve got Fu but loads more time. Here is biases in prospect identification. Welcome back to Tony Martignetti nonprofit radio coverage of the 2026 nonprofit Technology Conference where we are all assembled in Detroit. My guests now are Sarah Marcotte and Katherine Scott. Sarah is senior specialist data steward at Sick Kids Foundation in Toronto. Not far from where we are in Detroit, well, like 4 hour drive or so, but not far, uh, relatively, and Katherine Scott, director of prospect management and research at Princess Margaret Cancer Foundation, also Toronto, did you say? All right, both Toronto. Welcome, Sarah. Welcome Katherine. Thank you for having us. Pleasure. It’s a pleasure. Your topic is biases in prospect in identification. Broaden your pipeline and approach. Katherine, would you, uh, just give us an overview of the topic before we get into some detail? Of course, so, uh, biases are something that Sarah and I have always been interested in how they impact our work. We’re both in prospect research, uh, fields where we’re interested in how data is collected and disseminated and how we use it and when we’re building our pipelines and identifying new prospects for our organizations, all our, our tools are. Uh, vulnerable to different types of biases that can impact the outcomes of our findings and our ultimately our fundraising activities, so we really wanted to look at different types of biases and how they impact and express themselves in different types of work that prospect researchers do and then develop some mitigation strategies to help us um find pathways forward to ultimately raise more money and welcome more donors to our organizations. Awesome, that’s a great overview. Thank you. Um, let’s turn to you. I love Sarah Catherine. I don’t know, you sound like, like Irish Catholic, uh, Catholic little girls in an Irish Catholic school or something, Sarah Catherine, Marcotte Scott, we got rhyming, we got Sarah Catherine’s good, OK, um. Sarah, let, let’s, uh, let’s talk about some of these biases. Let’s call them out. Let’s identify them. Let’s, let’s be frank. What, what kinds of biases are you too concerned about? Well, I mean, like the thing with biases is that, um, there are so many, it’s such a huge topic we really needed to narrow in our focus. So what we focused on in the presentation was just looking at what we had found sort of is more common in when we’re doing prospect identification. Um, and that are the ones that we identified as seeing most strongly to affect the prospect identification and pipeline process is, um, we looked at unconscious bias, ones that we can’t really get away from, um, just things that, uh. You know that your brain naturally turns to like we we look for people who look like us we look for people who look like us like other prospects look like other prospects exactly that’s sort of all the way down and um things like confirmation bias so again that we’re looking for people that we already know that we know that they look like they know how they act um we are looking for evidence that supports that. Um, our selection bias, so again, you know, if we’re looking at identify selection bias for us, yep, so, uh, that we want a sort of a preset group that we’re gonna look at that group and we’re just gonna keep on focusing on that group because they again they appear the way that we want them to appear that we expect them to appear, um. Availability this comes up for researchers in particular because you know we have a certain set of things that are available to us for our resources um and especially if you’re crunched for time you’re not going to be looking beyond those resources you’re gonna look at what’s available you’re not going to be digging deeper it’s easier it’s easier. So and there’s nothing wrong with that. This is how our brains deal with information. We have so much information to deal with and to process every day. Our brain takes shortcuts and those are biases, but sometimes that can be harmful when it’s creeping in into how our, you know, we’re processing our work and how we’re finding our donors and our prospects that we could be overlooking people or we could be approaching our, uh, donors or our beneficiaries in a way that is harmful. So it’s just a way of stopping, thinking about it and seeing where we can sort of pull back and think a little bit differently because we’re never going to entirely get rid of any of our biases. We just have to be able to acknowledge where they are, um, and where we can sort of. Get around them or mitigate them slightly or just call them out where they are. OK, are these the, these are the sole biases that you focused on your selection and confirmation and availability? That was pretty much what we, yeah, we focused on those, but again there’s, you could have an entire, uh, an entire presentation just looking at the types of biases that people have to face. OK, well, we’ll, we’ll, we’ll focus on what you, you, you, you talked about, um, and how, how are these detrimental? Well, let’s, let’s stick with you for a moment, Sarah. How bad prospect identification, just to make it clear how this is detrimental to, to nonprofit work. I wouldn’t say that it’s entirely detrimental. It just really narrows the focus on what you’re looking at. Well, we’re not, we’re not gonna be maximizing, we’re not maximizing our, you know, what’s available to us fundraising, volunteering, exactly calls to action, yeah, so you know, if you are looking at something like, um, the one thing that we brought up and we discussed was RFM scores, so recency frequency, um. Monetary, yeah, thank you. Catherine comes in monetary thank you, I appreciate that, um, because I always, I get so used to saying the acronym. I forget what the acronym means. Thank you. Well, we have jargon jail on nonprofit radio, so I would have called you out if you hadn’t you appreciate that hadn’t defined it all, but that’s recency frequency and monetary, yeah, so that is looking at, um, it’s, it’s looking at people who already. Are donating to your organization, it’s a great marker of interest and it’s a great marker of being a prospect. Yes, we should be involving those people, but then if you keep that too narrow, if you’re only ever looking at the reasons like the RFM scores, um, you’re only gonna be looking at those people who already know and love you, and they’re not new prospects. They’re not sort of branching out into other. You know, other communities, other ways that people could be involved, it’s just, it’s limiting your viewpoint in a way that, you know, it doesn’t necessarily, uh, help you overall. Catherine, you wanna add to, to, uh, the, the, the, the potential impact? Yeah, I think like when we talk about prospect identification we use a variety of tools as much as we can and sometimes it’s, uh, you know, do it yourself, uh, program of data analytics and sometimes it’s very sophisticated but regardless you’re pulling information, you’re pulling data from your, uh, maybe your database or from an external database and we know that. There are biases built into those and then we’re using them to uh tell us things that we already know and so we want to make sure that we’re pausing and saying, OK, we already know this we’re finding this other new thing what are we missing? What can we look at to bring in other volunteers, uh, other donors, other types of engagement? The, the other risk that we run into is that we, because we’re using. See, um, models or analytical tools to tell us things that sometimes we already know is that we tend to ignore things that we don’t know or that we disagree with and then we don’t act on those we’re not maximizing gifts. Um, one example, uh, again using recency frequency monitoring monetary value is I worked at an organization and we discovered that in fact the date from 1 to 2nd gift was quite short from. Many of our donors, so it’s really important for us to take action and ask for a second gift quite close to the first gift, which went against what, uh, many of us working major gifts felt was the truth. We thought, well, it takes 18 to 24 months to close a major gift and in fact what we were learning was that no, we need to ask for that second gift right away. So once we do that, we’re informing our own systems which are going to again inform other um. Analysis and so we, we would have been missing out on a lot of money frankly if we hadn’t just, you know, challenge ourselves to look at our data in another way and challenge ourselves to um question some of the assumptions that we were working on. OK, uh, Catherine, let’s stay with you. Uh, what, what are, let, let’s transition to some of our methods for stepping away from these biases so start, you know, mitigate them as, as, uh, Sarah had said, right, so it can be. Quite daunting because if we start to think about all the areas where we might be missing information or we might need to address it, it can, we can end up being sort of paralyzed by fear for example, if you’re in a multilingual place, um, you might be missing out on opportunities to engage with, uh, donors and prospects and potential volunteers, uh, due to a language barrier but maybe it’s not feasible for your nonprofit to be able to operate in multiple languages so. That that’s not a reason to give up. We just need to accept that there are some limitations and if we mark those out in our documents and in our processes and if we acknowledge them, then that gives us a chance to come back and revisit when there is an opportunity. For example, um, there are tools that are coming out, uh, using AI which allows us to have, uh, engagement in multiple language much more seamlessly. That might be something you’ll be able to use one day. For now, you just know that you’re, you’re missing out on this part, and you can address something as a prospect researcher. Um, my default language is often English. My, uh, default, uh, regulatory environment for myself is usually Canada. Uh, so these are all impacting my ability to do research, what resources I’m avail are available to me, and what. Kind of output I’m gonna give additionally, if I’m really crunched for time, I’m not gonna be as thorough, uh, and maybe I won’t have a chance to use multiple methods to verify information um that’s confirmation that speaks to confirmation bias as well. So I think that the important part is that we acknowledge where some of our gaps are and try at least one mitigation strategy because we know we’re already moving the needle. And we’re further ahead than we were before we started all this. OK, yeah, the, the first step to redemption is acknowledging, right, calling out your document and ideally take a small step, but at least now you’re conscious, conscious of your bias, yeah, yeah, yeah, Sarah, you want to add more to we, we, we have plenty of time to talk about mitigation, mitigate how to reduce these biases. Yeah, well, I think like I said, um, I think one of the most important things that. You can do is to start just by acknowledging is a sort of looking at your organization and what you’re doing and then also determining is like are we in a place that we can actually tackle this and look at it and you know devote the time to it because it is time consuming it is very daunting, um, and there’s not always the appetite or the capacity to take it on. But it’s an important conversation to have. It’s important to start. So I think that starting and being thoughtful and being intentional, um, is a great way to start and just to start, you know, thinking about your data collection and what you have and what you don’t have and who you’re approaching and who you want to approach and just be aware of, you know, the, the people that you want to be engaging with. Are you talking to them? And if you’re talking to them, are you listening? Because sometimes our donors are telling us things, but you know, it doesn’t fit with the narrative that we want, and so we don’t want to engage with it. That’s our bias again, again, that’s our, you know, that’s the bias that we’re coming from. Your session, you had some polls and quizzes. We did. What did, what did we learn from the polls? Let’s start with the polls. What, what, what were you polling about? Anybody? Um, we really wanted it to be sort of a way to get the, uh, get to get the attendees engaged just because, you know, so you go to a conference and sometimes you just end up sitting and you don’t have an opportunity to sort of lend your voice to something and so we just wanted to sort of understand where people were. Um, one of the things that we asked was, you know, are you talking about biases at your organization? Is this something that your organization has appetite for? And it was, it was split. It was about 1/3 and 1/3 and 1/3. Of being absolutely not, um, kind of, and yes, but we don’t quite know what to do about it. Oh well, there were that makes sense. The last third is definitely in the right set. Well, all 3, all 3 are in the right session, but yeah, OK, well that’s more encouraging than I than I would have guessed, OK. And then, um, there was one where we’re asking sort of, you know, what does your organization need to tackle the problem, and you know, the biggest one is always time. No one has enough time. We don’t have enough time for everything, for anything really. Um, you know, if we could make more time. But I, there’s like, you know, but that was the main one. It wasn’t that, you know, the organization isn’t interested or, you know, we don’t have that problem. It was just like, no, we acknowledge that we wanna look at this. We just don’t have the time for it, so it’s good. Um, we also found that, uh, when some of the questions and discussions came up after the polls that people were clarifying where they stood, and it seemed that sometimes the way we approach a data problem, uh, just by switching our language around can make it seem a lot more manageable, so we were. Talking about how important it is to reach out to new prospective donors, um, especially for the major gift officers and people sort of saying yes, but how do we, how do we do that because everyone’s so busy and they want to do what’s comfortable to them and I suggested let’s stop calling them cold prospects. If someone has given to your organization or been involved in your organization, they’re not cold to you they’re very warm to you you may not have personally interacted with them, but for me that’s something I’m trying to do is step away from language like that person’s cold, that’s a cold prospect, that’s a suspect to their prospective partners for us or they might be eligible to upgrade their giving even even prospect. I’m not too keen on them. I I do use the word. Prospect, but I like potential donor better than prospect. I still use prospect. I’m not, I haven’t banished it from my vocabulary, but I don’t know. Potential donor just sounds nicer and, and donor sounds better than constituent and that’s like a dehumanization or depersonalization, and that was actually one of the questions that came up was, um, someone was calling us out on the use of prospect because she said if someone is given to your organization, they’re not a prospect, they’re a donor. And a prospect for another level of giving or a planned gift, but then, you know, that sort of like takes you back, like, you know, it took me a little bit aback because I’m so used to thinking about prospects in a certain way because our organization treats sort of everybody as a potential prospect and it doesn’t matter. If you’ve already given at a quite high level, you can still be a prospect for more giving and so then it’s just sort of a question of, well, OK, then you have to take a step back and then talk about what the organization’s expectations are like what counts as a prospect? like how are you defining that and how are we talking about it? Anything more from the polls that you you learned before we turn to the quizzes? Polling. No, the polling and the quizzes were they’re kind of mushed together. We didn’t do that many. It would have been nice to do more, but, uh, we were hm. I wouldn’t say uh limited in our abilities. You’re limited in time, limited in time, yes, perennial subject. So alright, well, what about some of the questions that came from, from the audience? What did you learn or what, what stuck whether you learned or not? What, what stood out and folks were asking about? We had some really good questions. We have some good questions. Share some so we one thing we weren’t sure who, uh, who would be attending the session if it was going. Going to be, you know, um, fundraising consultants, uh, major gift officers, people who work in fundraising, database administrators, and I think we got a bit of a mix, so that was nice. That’s partly why we wanted to have, uh, some of the polls so people would start engaging with us and we could find out a little more about them. Uh, generally speaking, the audience was like quite, um, data minded I would say, uh, they like to use their data sets, but, uh, all of us. I think our biases were revealed at some point in the discussion, and I’ll say one of mine was very clearly as a Canadian and uh it was actually um it’s quite an emotional comment um we were talking about being in healthcare organizations and one of the discussion points we had was that when we’re in healthcare organizations we have to be really mindful about what type of information we’re capturing and keeping in our databases and what’s necessary. Versus um uh what is it nice to have and and how we can uh have a plan for our data. So for example I work in a cancer foundation. Sarah works in a children’s hospital you know people have different experiences with their care, uh, and people have different comfort levels in, um, discussing publicly what their uh care experience or disease experience was, um, and someone pointed out, well, what about when. Um, you’re, you’re, uh, potentially asking someone, uh, for a donation, and they were personally bankrupted by the care, uh, that they received, and that caught us quite by surprise and we realized we really had our own biases as, uh, residents of a, a place with. Socialized medicine, um, it had never occurred to us that someone could be bankrupted, uh, by their health care, so, um, that really caught me off guard and, um, it made me realize that I was quite, uh, unaware of a quite significant bias in my own presentation. Oh, and I think too because we were talking we were saying how careful we have to be because we have different privacy laws and so when we are, we’re, we’re in the hospital sort of setting, we don’t get grateful patient data we do not get that right from the hospital so we, so we learn of the connection and then we have to code it in a very, you know, we try to be very respectful in terms of how we code it like we do not get the full picture. Um, whereas the question was just, OK, but you have to do a wealth screening when you get the grateful patient information because otherwise you could be asking folks who really cannot be asked, and I thought, woo, that really made me step back. It really did. Um, so yeah, we, but we did acknowledge that in all of us, uh, all of our organizations will have different, uh, regulatory data, and then also our organizations this came up in the question organizations serve different populations, so if you’re in a health care organization, maybe your, um, best perspective donors are patients and their families, um, and you know, maybe when I’m looking at say, uh, racial gender or age biases in my own data. I want to maybe make see that our volunteers, our, uh, donors are reflective of the communities that are served by our cancer center neighbors next door. That being said, if I’m, uh, working for an international humanitarian agency, the beneficiaries of the care are not going to be our prospective donors. They do not live in our country where we’re doing our fundraising and are unlikely to have that kind of wealth, um. So you know maybe we we don’t need to reflect our beneficiaries, but maybe we do and how we collect those data points is gonna be really sensitive and so we just have to be very mindful as we approach it and have a plan for our data and be quite honest about what we’re what we’re doing and how we’re doing it and what we’re using it. For was there much conversation about the wealth screenings? There was, um, and, uh, one of the questions was, well, do you say that we can’t do wealth screenings? He said, well, yeah, no, we, you can’t get away from wealth screenings. You have to do something and you have to do RFM. Like we’re not saying you can’t do. You know, the things that these are the tools that we have available to us. They are the best things that we can work with right now, um, just again, but just be aware of what you’re using and how you’re using it and be aware of what kind of biases are built into it. So like a wealth screening, a lot of it is going to be dependent on, um, you know, lots of assumptions, a lot of assumptions, a lot of assumptions about what counts as wealth, um, you know, uh, a lot of it is based on sort of your, your home value. Um, and, and the location, and then we were saying, you know, in Toronto the real estate market is out of whack. It doesn’t make any sense. Um, my home valuation is, uh, quite inflated, um, in terms of what the home actually is, and so if you’re only going through that you would get a very different picture of, um, you know, of me as a donor, um, Catherine has a pretty good example, um, from. Yeah, from Saskatchewan, so I have a house in Toronto and I had a prospective donor in Saskatchewan, uh, and our house values were tremendously far apart because my house in Toronto, which was my only house, this, this, um, individual’s primary residence was in Saskatchewan, which is a rural, more rural province. Uh, it was in a rural area outside of, uh, sort of a mid-size city in Saskatchewan. And so if we went by home value and again in in Canada because of our regulatory environments we can’t quite get to the household level wealth data that we can here in the US but um it goes by by postal code or which is the equivalent of the zip code here and uh because of that he he and I appeared very differently in a wealth screen based on postal code uh as. Potential prospects, but, uh, I was not the, the correct person to be asking for a $100 million dollar gift. So with that in mind, you know, and then we also acknowledge that when we’re working on wealth screenings we’re making assumptions about, you know, we’re looking at household level data we’re looking at, um, you know, uh, uh, an assumption of what a household is and then also there we know there. Systemic and long standing historical um impacts on who lives where in which neighborhoods have the highest value that are you know that we can’t unpack and we can’t untangle them all in a prospect identification exercise but we just need to be aware and then we have to challenge ourselves so that when we’re presenting lists of um prospective donors for say our major gift partners to reach out to. Um, that, that we have, uh, a variety of tools to say, no, uh, I know that this didn’t come up in the wealth score this way, but actually this is a, a, a really good potential partner for us, and we think you should reach out, and here’s why, and it might not be easy to reach out to someone or there might be a language barrier or there might be a cultural barrier or just an availability barrier. And it makes it harder to reach out to that person so of course the major gift fundraiser is gonna be biased towards which someone else is gonna answer their call, but we have to tell them that no, in fact this is, this is, uh, someone who could be a uh an important philanthropist and they might not look like what you imagined your best prospects would look like, but, but that’s why we’re here we’re here to suggest new people to you. I’d like to end right there. That’s ideal. All right. That was Catherine, that was Katherine Scott, director of prospect management and research at Princess Margaret Cancer Foundation, and with Catherine is Sarah Marcott, senior specialist, data steward at the Sick Kids Foundation. Sarah, Catherine, Sarah Catherine, thank you very much. Thank you so much. Thank you very much. Thanks for sharing. It was a pleasure and thank you for being with Tony Martignetti nonprofit radio coverage of the 2026 nonprofit Technology conference. Next week, confessions of nonprofit social media managers. And convert your member website into a thriving community. If you missed any part of this week’s show, I beseech you, find it at Tony Martignetti.com. Our creative producer is Claire Meyerhoff. I’m your associate producer Kate Martinetti. The show social media is by Susan Chavez. Mark Silverman is our web guy, and this music is by Scott Stein. Thank you for that affirmation, Scotty. Be with us next week for nonprofit radio. 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And welcome to Tony Martignetti Nonprofit Radio. Big nonprofit ideas for the other 95%. I’m your aptly named host and the pod father of your favorite hebdominal podcast. Oh, I’m glad you’re with us. I’d be stricken with dextroclination if I saw that you missed this week’s show. Here’s our associate producer, Kate, with what’s going on. Hey Tony, here’s what’s going on. Apps, tools, and tactics. Jason Shim returns with his annual rundown of the digital resources and tips that’ll make your online, phone, and app lives easier, more productive, and safer. He’s with the Canadian Center for Nonprofit Digital Resilience. This continues our coverage of the 2026 nonprofit Technology conference. Then Internal newsletters, your staff will open. From a leadership buy-in, practical tips and consistency, to internal partnerships and implementation, Mia Velasco shares strategies that will get your team anticipating your internal newsletter and missing it when it doesn’t come. Mia is at Namati. This is also from 26 NTC. On Tony’s take 2. A priestly ordination. Here is apps, tools, and tactics. Welcome back to Tony Martignetti nonprofit radio coverage of the 2026 nonprofit Technology Conference. We’re all assembled in Detroit, Michigan. My guest now is Jason Shim. Jason, welcome back. Thank you very much for having me. You’re a perennial and this must be 56 years going. Sometimes with Miko Marquette Whitlock, but this year you’re solo, and not surprising, uh, your session topic is apps, tools and tactics 2026. Give an overview. What, what do you, what do you, what do you have for us this year? Yeah, so really, really this is an overview of all the, the cool apps, tools and tactics I’ve come across in the past year, and it’s a roundup of the things that I, you know, I use uh on a near day to day basis as well as things that have been recommended over time. So it’s a curated list of things that, you know, I think people may find useful and they can, uh, review it if it may, uh, you know, be helpful for them in, in their day to day work as well. And give us one tease. What’s a, what’s a, what’s one you can explain quickly and then we could even go into more detail, but give us a quick teaser. Yeah, so, so 11 of the things is I, I, I, I go into, um, one of the tactics is around, uh, prompting, and so, uh, the, the short version is rather than, uh, if you’re using say an AI model rather than having like a one-shot prompt, uh, to try and get the, the kind of answer that you’re looking for actually splitting it up into two pieces and so you use the AI to help you create a prompt to get a much more comprehensive what’s called a super prompt. And then you copy and paste that and then you get a much more uh comprehensive response in that, but I, I can go into more details. Yeah, we’re going to, that’s a tease. Alright, thank you. Cool, nice, uh, nice overview. Um, so, let’s go into a little more detail on that exact one, getting a super prompt. Yeah, please. Yeah, so, uh, I, I, I start off with, uh, detailing, uh, you know, the basics of, you know, how many of the AI language models work and without getting too far into the weeds, you know, generally that. Uh, but how they work is a lot of the words are assigned a numerical value and the proximity of them to one another, uh, helps generate and predict the next, uh, the next word, uh, for that. And so when generating a super prompt, uh, I, I like to invoke the Backstreet Boys. Cause you start off, you know, you are, and you know what comes next and it’s like, you know, my fire and so what you do is you, you think about that and say you lead off with you are an AI expert and and that that’s the first phrase that you use and that will, what that will do is invoke immediately like, you know, AI expertise and the words related to that for the AI model and then you follow that up with something else afterwards. So you know, for example, say you know you are an AI expert, you are also An expert, uh, nonprofit, say CFO and a financial planning and and analysis expert, um, and, uh, and so that’s the second, you know, you are again, and then the third part is help me craft a super prompt and so super prompt is the keyword that you, uh, wanna be using cause that, uh, has an embedded meaning with it in that that’s a very long comprehensive prompt. And so those things, uh, combined for you’re an AI expert you are an expert in the following subject area as well. Help me craft a super prompt to complete a certain task that you may be looking to do. So you know, uh, help me craft a super prompt to take, uh, uh, budget numbers and, uh, craft a narrative for a board of directors meeting as well as a detailed analysis and explanation of any anomalies that may appear. And what you’ll typically get is a super prompt that may be anywhere from 3 to 6 pages long. And then You can verify that or run it by. Yeah, yeah. So it’s quite, quite lengthy and you can either respond to that thread uh with, you know, OK, run with that prompt, use it or if you wanna keep it a little bit cleaner, you copy that super prompt into a separate chat and then run with that. But it’s important to also examine the super prompt to make sure that it covers everything that you’re looking for or consult with experts, uh, for, you know, say if you’re using it for something like finance, you probably wanna check in with someone who is a CFO or someone who has like an accounting background, um, but it, it saves having to like sit there. And um having to spend a lot of uh time necessarily uh you know coming up with it from scratch when already a lot of those details could be covered by the AI to help you develop that so that that’s a a small tactic to help people make better use um of their time when they’re using uh an AI model. It’s interesting you have to tell it that it’s an. AI expert. I mean I can see telling it it’s a it’s a chief financial officer and a and a financial planning expert, sure, but you have to tell it it’s an AI expert that there’s value in that. Yeah, absolutely, because it doesn’t know, it doesn’t know what it is. Yeah, because all the words are assigned a numerical value and when you put them in close proximity to one another and ask it to predict what comes next, if you situate like you’re an AA expert, you’re also an expert in this, then because all those words have close numerical proximity to one another, then. You’ll have a higher likelihood of generating something that embodies that expertise across both those areas. OK, OK, yeah, no, that’s why we’re here. 2026 tools and tactics. Um, what’s, I mean, all I’m gonna be asking you is what’s another one? Because, uh, and we’re not going back and forth between you and Miko this year, so you’re, you’re on. What, what else? Yeah, so the next one related to that is that. In order to get the best response from that kind of super pump generation and in general is that uh a frequent question that I receive is like, oh, you know, I don’t get great quality responses, you know, when I’m using an AI model and how, how do I address that. One of them is that if, uh, folks have the default set to automatic that they’re going to get, uh, uh, the default model that many of the, the AI companies, uh, are, are using, and you’ll, you’ll usually get. Um, say a model that is, uh, the quick or the fast one that may hallucinate more and you have to very carefully select the dropdown if it is available, uh, to go to a thinking or a pro model which isn’t always the default. So making sure you select that to get a better quality response. Is there a fee sometimes for that? Or are are we beyond the uh the free usage of chat or one of the other models? So I, I generally recommend that folks, uh, if at all possible, uh, look beyond the free models, uh, across all the major ones currently there are nonprofit discounts, uh, you know, of, uh, I think the most notable one is, uh, uh, cloud’s, um, anthropic’s cloud model. Uh, it’s 75% off the, the team account which is for like 5 accounts, and so it’s, it’s a pretty solid, uh, deal for, for nonprofits to have access to it. But then you can select. Uh, as well, uh, between, you know, Claude, Gemini as well, co-pilot, uh, you can select all the different, um, you know, uh, thinking or pro models as well. And it’s worth investing in. You you’re gonna see a difference between the free versions and the paid versions. Yes, and and also for, for general, uh, security and, and a peace of mind that, you know, the, the information that you’re putting into the model is not necessarily being integrated into the training model as well. So yeah, you want you want your data to be. Siloed off, right, so that, that you can only do with a paid, a paid subscription, yeah, yeah, yeah, you gotta, yeah, we’ve had many guests admonish us about not putting your proprietary information into the, into the ether for the general consumption of large language. Mhm. And making sure you’re checking the settings to uh turn off, uh, you know, uh, use my data for part of the training and you’re just going to the settings, making sure double checking that it is turned off as well. OK excellent. What else so along the lines of, of paid models, 11 that I’ll call out, um, so in particular I’ll, I’ll mention Anthropic’s cloud, uh, desktop model. Um, so if you download that app, uh, for the desktop, uh, it actually will give cloud access to your desktop and to the, uh, folders that you designate, and so it’s not particular specifically to, uh, cloud, uh, currently, um, the, the other, uh, companies, uh, are, uh, emerging, uh, similar kind of desktop models, but cloud is probably the, the best known one right now. And so you can do things like um recently I, I, I pointed the model at a screenshots folder that I had and there was like 5000 images in it that I’ve accumulated over the years and you can ask it to uh examine and categorize uh all the files and put them. Into respective folders and it it sounds, you know, it seems almost downright magical that you know you’re able to kind of, you know, have it analyze all the images and do that for you, but you know that’s not just screenshots, it can be like general, you know, uh, file or organization and over time, you know, while also ensuring all the the security protections in place that, you know, if you’re looking at a drive in which you have, you know, thousands or tens of thousands of files scattered across, I mean. I know that many organizations, you know, sometimes have to deal with, you know, a lot of files have been scattered over many, many years, and, uh, you know, someone, uh, needs to kind of take on the organization of all the, the folders, um, that, that can be a helpful tool, uh, cloud, um, uh, desktop, specifically the cowork function. That’s a, oh, OK, the function is called co-work. That that’s a mundane task that no person is going to take on. I mean, even your own 5000 images. You’re, you’re never gonna take the time to categorize those and put them into subfolders. So that’s the kind of mundane routine task that it’s like kind of low lift, low hanging fruit for an, for an AI model. If you, if you have the, um. The the uh skepticism that I do about going deeper listeners know my concern about sacrificing creativity. Um, they’ve heard me too many times say that I think the most creative act is staring at a blank page and creating versus allowing the model to do that and then you become. Relegated to copy editor. Uh, so those are my deep, uh, skepticisms. However, for mundane routine tasks like file management, uh, image sorting, I, I, I see great benefit. That like I said, that’s something you, you would never do. You would never bother to do that even for your own 5000 images. They would just sit. Well, it’s something that I would tell myself that I may do on a rainy day, but I never get around to it. I never got to do it because it’s too, it’s too boring. All right, all right, good, great one. OK. Yeah, please. But, but along the lines of creativity, you know, one thing to, to put out there is, um, you know, there, there, there’s apps out there, uh, and I’ll mention uh Suno.com uh.com. And that’s one that you can prompt it to uh generate music uh for you. And so I, I find this one to be a really interesting one in that say if you’re an aspiring, um, you know, songwriter and you have like a whole bunch of lyrics that you’ve put together but you don’t necessarily have, you know, the, uh, your backing band or something you’re a poet and a musician. Yeah, exactly. And, and so it’s a personal experiment. I, I put in some, uh, Emily Dickinson poetry into it and asked, you know, can you set this to music and you know it was quite a a moving uh kind of Uh, uh, uh, uh, kind of track that it that it put out afterwards and so I, I, how did you prompt it for that? I, I, I input, uh, the poem, um, it was, uh, Hope is a thing with feathers, and then. I, I prompted, uh, you are a Grammy, um, well, I, I use the you are prompt AI expert. You are the Beach Boys, um, I mean the Backstreet Boys, even for Emily Dickinson, the two, the two worlds, the Backstreet Boys and the classic Emily Dickinson coming together. Alright, you are an AI expert. Yeah, you’re an AI expert. You’re also an award-winning lyricist, um, you know, help me craft a super pump to generate. Uh, uh, a, a moving, um, you know, soundtrack to Emily Dickinson poetry that will, uh, evoke, uh, you know, uh, deep resonance, uh, for anyone who is listening to it, uh, particularly, uh, around, uh, you know, feeling, you know, wistful and, and things, and so, you know, uh, you, you generate a few kind of iterations of it and see what works and then you, um, the ones that do work, you kind of Um, you can also run the music, uh, back through the the AI to analyze like, OK, what, um, how would you describe the, uh, the track that you just heard as well. And so it kind of doing that back and forth, uh, experimentation. Uh, as well, so for organizations like, you know, they, they may find their own personal use cases, uh, for it that they, they may have existing staff with, uh, creative inclinations that are looking to perhaps have some additional personalization for events or, you know, having a small like internal jingle for, uh, for something or maybe for. And you know how baseball games have like individual um soundtracks for uh like walk up music before they go up to uh to home plate. Yeah. Or the 7th inning stretch is that that’s baseball, isn’t it? innings of baseball? OK, not very good in sports but uh they don’t have quarters. Alright, um, what else? How about some uh some apps? Do you have some apps I I know you do. Apps, tools and tactics. Yeah, totally. So another one is, uh, an interesting one is uh gamma.app, uh, and so that one is like a slide deck generator, uh, and so, uh, there is when you sign up, you know, there, there’s some free credits, but it is a paid service, uh, as well. And so, uh, if, if anyone. You know, find themselves struggling with, you know, the creating a slide deck, uh, and you know, just the some people may find it arduous that, you know, gamma.app is, uh, an app that may help, uh, you know, create a slide deck. You, you input the content and then, you know, it gives you a scaffold that you can. Uh, look over and you’re you’re narrative and then it breaks it into, into uh slides. Yeah, it’s a long a spectrum, so you, you can, yup, yep, and so it generates the slides for you. Um, you can give a general narrative, you can, uh, instruct it with specific bullet points that you want to cover or you can tell that, you know, I want the text verbatim, do not change any of it. Uh, so it’s along a sliding scale as well as to how, how much, uh, control you want over it. The other thing about that too is that uh cloud has a plug-in for uh PowerPoint uh as well as Excel and so, uh, you know, there are multiple ways to approach this. One is through Gamma. app. The other is through, uh, the, the cloud, um, plug-ins that are available for, uh, things like PowerPoint, uh, and Excel which can generate the, the entire deck, um. Microsoft itself has, uh, you know, the, the built-in designer function, uh, too, which is pretty handy, uh, that you can click on a slide and then they’ll, uh, kind of redesign the slide on the fly for you. Uh, take into consideration, you know, what’s already there as well. That’s Microsoft. Uh, yeah, it’s it’s it’s directly in Microsoft PowerPoint and then uh if you look for the designer button in the top right, uh, then it’ll, uh, it’ll do that. Oh my gosh, alright, well, that’s why you’re here. I don’t think people know that. It’s widely known at all. It’s within the PowerPoint app already. OK. Are there other apps? I love these. Yeah, so the, the, the what I’ll touch upon is um something called uh vibe coding which was a term that was coined by Andre Carpathi, who is a researcher. Yeah, I’ve seen references to vibe coding on LinkedIn. I don’t remember if I ever asked anybody. What are you talking about? I mean, I could look it up myself. But alright, so you’ll you’ll help us. Yeah. So, so vibe coding refers to uh pretty much coding with the English language and so you describe what it is that you’re looking to do and then the AI will help generate the code to to do the thing. Now there there’s a whole bunch of um uh precautions that one needs to be aware of as well that you know if you probably don’t wanna be vibe coding with things that have like super sensitive data, you know that you have to be pretty aware of you know security risks um as as well but that being said, if you’re using vibe coding to generate say front end mockups or something that. Uh, you know, there are apps like lovable.dev, uh, that’s, uh, or replit.com that have, uh, apps that allow you to generate, uh, code very quickly so you can prompt it to be like, hey, generate me, uh, the front page of a website for, uh, say an organization that provides, uh, shelter assistance, and, uh, within a few moments, uh, you know, generate, you know, something. That you can at least respond to and mark up a bit. And so if you’re looking to um you know kind of rapidly prototype something as well that that can uh be a mechanism that you can do that. What were those two? Replic lovable.dev was the first one and uh replit.com was the second one. Yeah, R E P L I T dot com. Yeah. OK, cool. And, and so these functions are actually embedded as well into uh some of the AI models uh like Gemini. So, uh, there’s a whole bunch of options that when you select the dropdown within, uh, uh, Google’s Gemini, uh, model. One of them is called Canvas, and Canvas is really neat because it, it does very similar to what I described for vibe coding, and you can describe what it is that you want, and then it can generate a mini app for you or whatever you know or a dashboard or whatever you’re looking for. So to put that in more concrete terms, I, I was sharing this with my, uh, 7 year old niece, and I asked her, Hey, what, what are you doing in school right now? And she’s like, Oh, I’m learning how to round, um, to the closest 100, and, um, uh, I was like, Hey, would, would it be interesting, you know, if you had a little game to kind of experience this as well. And she’s like, Yeah, sure, that, that’d be interesting. And so, uh, I, I sat with her, and then I prompted Gemini. I was like, Hey, um, you know, again, you’re an AI expert. You’re also an expert, uh, developer. Um, help me craft a super prompt that would use, uh, Vanilla JS, uh, JavaScript, uh, HTML and CSS to create a game that is suitable for a seven year old to learn about rounding up or down and make it interactive and fun. And what it generated very quickly in about 60 seconds was a short little interactive where it would present a number and say, you know, do you round up or do you round down to the closest 100? And if you round up correctly, you know, a little confetti pops up and then you advances, gives you a star. If you get it wrong, it kindly says, oh, maybe try again, you know, this is, uh, it’s actually the other way. And so this kind of thing is, is incredible and that you can generate this in such a short period of time. And, and so, yeah, it was fun to experience that with them, yeah, yeah. And um the the application that it has uh for organizations is that there’s a lot of interesting open data sets that out there but sometimes the data is locked away in, you know, spreadsheets um and uh what I have used some of the vibe coding for is, uh, giving it the data set and prompting the AI, uh, the Canvas and Gemini to, uh, create me a dashboard to visualize this data. And uh one of the data sets I was looking at was the number of pet registrations that are in Toronto, uh where I live. And uh it very quickly created a dashboard of all the pet registrations in Toronto, how many dogs there are, how many cats there are, with a breakdown by breed, as well as the Ford’s rotation area for postal codes so that you could also see which postal code has the highest concentration of any given breed. So if you want to see, you know, which part of Toronto has the highest concentration of Chihuahuas, if that is important to you. That you could visualize it very quickly, but it would have been quite difficult to get that out purely from the spreadsheet and so being able to do that very quickly as well to work with some of the open data sets or whichever data set um is quite powerful. I know there’s more. Oh, absolutely, there, there’s tons. Um, the, the other one is, uh, the, the Shortcuts app in, in, in the Mac, uh, or Power Automate desktop for, uh, Windows. And so this is, uh, one that I have not seen, uh, frequently used necessarily, but once people are aware of it, you can do a whole bunch of interesting things with it. Is this also for, uh, iPhone? Uh, yes, there’s a shortcuts out for the iPhone as well. Yeah, so, you know, when, when I boot up my computer in the morning, you know, there’s about a sequence, uh, depending on the time of day, there may be a sequence of like 10 apps that I may have to open to, to just kinda have across, uh, multiple monitors. And so, um, I, uh, can put this into a shortcuts app and, and map it to a single shortcut key and be like you open these 10 apps, uh, when I, I press this key. Um, but also if you’re working across multiple organizations with multiple, uh, Google accounts or Chrome profiles, uh, if you go in and use a consultant, yeah, exactly. Uh, you can go in and adjust what’s called a bash script. Uh, so this requires a little scripting, but you can Google it to, uh, see how you can open multiple Chrome profiles at the same time and have it color coded, uh, and have it, you know, neatly organized. And one of the additional things is that um uh it’s called a stream deck. This is a device that uh many uh video streamers uh use or something similar where it’s a device that has uh buttons that have like uh little video um uh LEDs behind them. And that you can map the shortcut key to one of these buttons so that you can press it and it’ll launch, you know, the 10 programs, but you can also map it to do other things. So if you’re in a Zoom call, you can have a little mini control panel at your fingertips that will automatically switch to, you know, here’s your mute button, here’s your video on or off button, here’s the emoji buttons that you can just tap very quickly and shoot an emoji, uh, during the, the. A Zoom call or a Teams call. So this is a device that you’re using through the Shortcuts app on on now we’re talking about desktop. Yeah, we’re talking about like a what’s this device? What’s the device called pad. The best known one is it’s called a stream deck. Stream stream deck. Yeah, but there’s a whole bunch of other ones that are similar to Stream deck as well with other other brand names as well. Yeah. Um, let’s go generic now. I don’t wanna, I mean, I’m a Mac lover since 1984, but I don’t wanna. I don’t want Android and uh uh Lenovo laptop users to to be upset at us, so let’s let’s go generic. Yeah, so so the Windows version of that is also uh Power Automate desktop. Uh, so if you’re on Windows, um, you know, Power Automate desktop, uh, it’s part it’s offered by uh Microsoft as well and uh you can use that and also map that to the stream deck, uh, too. Yeah, um, the, the next up, uh, I’ll tell you, uh, uh, clipboard history. So, uh, this isn’t necessarily on by default, uh, and so it’s a little hidden, uh, tactic that, uh, if you’re having to find yourself, uh, copying and pasting back and forth between things, there’s a way that you can turn on a setting within Windows so that you can copy multiple things into, uh, your, uh, your clipboard and then paste multiple things and so the default is. One thing one thing at a time and you, you copy something else and you lost the previous one. You have to go back and forth, back and forth. OK, this is only, this is, we’re in Windows right now. OK, so where do we change this? This is good. So if you, if you go to a system settings, uh, and then you select a clipboard, uh, there’s gonna be a little setting called clipboard history and you can toggle that on or off. And once you toggle that on, then you can press Windows key V. And what that will enable is that you can be in a document and you can copy say 5 things in quick succession. So 12345, you know, control C, control C control C, and then go into the document where you’re looking to paste all that stuff and say control V or control or sorry not control V um Windows key V and then use your Directional arrows to cycle through the things that you just pasted in. So it gives you a multi-layered copy and paste. And it’s showing you, it’s showing you a little preview of each one as you use the arrow keys to cycle through. Yeah. Yeah, and and the Mac equivalent, uh, the open-source program is called Fly Cut. So it’s a clipboard history for Windows or Fly Cut for Mac. OK, is Fly Cut already included in, in, in the Mac OS? No, you have to download it. OK, yeah, OK, yeah. And uh yeah in terms of other things that may be of interest uh to say the those who are listening who may be consultants or for general usage is syncing across multiple calendars. So you know the the instance in which you know people may have inadvertently uh double booked or been double booked into multiple meetings. Um, I, I discovered this, uh, app called Calendar Bridge, and it’s, it’s quite useful. It is a paid app, so you do have to pay, um, I’m trying to think the subscription, I think it’s like $8 to $10 a month. Uh, but for what it saves in double booking, um, headaches, uh, it’s quite valuable. So if you’ve got your Apple Calendar or your Teams calendar and you’ve got Google Calendar. Uh, maybe you’ve got multiple calendars for multiple clients if, if you are a consultant. This will bridge them calendar bridge. We’ll sync them. Yeah. So you could have like 4 to 5 calendars and then the moment that someone, uh, sends an invite to one of the calendars, it’ll automatically preserve the privacy for all the other calendars but block it off and mark it off as busy across all the other calendars, uh, simultaneously and so it Uh, it saves a ton of time for calendar coordination and having to manually like, oh this one got booked and then having to manually go into all the other calendars and block them off or if something gets canceled then having to also subsequently clear out the calendars on the other side. Yeah, I’ve had a calendar disaster a couple of times. You think I would have learned after the first time, but I didn’t. Uh, it took like 3 times with a client, um, because they send, they I guess they send. They send uh windows. A team, maybe they send a team’s invitation or a team’s invite and, and I have, OK, so I accepted on their laptop, but then I forwarded it to my, my Tony Martignetti.com so that I could add it to my Apple Calendar. I use the Apple. I don’t use Google Calendar. I use the Apple Calendar, so I accepted it over there and then uh something, something happened and I deleted one and then everybody got a, everybody got a calendar. To delete that event and I was like, oh, because I couldn’t make one, I think so I deleted one on Apple and everybody from the team’s invite got the got the the deletion invitation so they were upset at me like 3 times and then the third time I realized I’ve stopped doing it. I feel like we’ve all been there at some point. It’s a rite of passage even, even because you don’t always get the delete and notify option. Sometimes you delete and, and it just has repercussions. Second order effects that I that I don’t know. I mean sometimes you get the delete and notify and I say no, you know, delete and don’t notify, but in this instance with that client I didn’t get the option and I was yelled at, uh, 3 times. They really should have a button that’s like the 3rd time I learned, we’re gonna notify everyone. That’s the real button. I don’t know. Help us, help, help those of us who are calendar challenged. Maybe I, maybe I only took me twice. I learned that the 3rd time. I think that’s what it was, so I only got yelled at twice, but. Uh, because in any case, calendar syncing, OK, uh, calendar bridge, excellent one. Thank you. Um, the other one I’ll mention is a loom and a vineyard. So I, I’ve mentioned this one before, but the, the use case I’ll mention is a little bit different. So, uh, loom or uh vineyard, uh. It’s often used for uh doing screen recordings or recording video messages. But if any of you ever have to deal with uh tech support, uh, that you will save yourself a ton of time going back and forth with either internal tech support or even external tech support like if you’re trying to get support with an app and it’s not working. That I’ve actually had tech support reps, uh, uh, feedback to me after I send a video recording of what I’m experiencing with a step by step in detail. Here’s what I’m clicking on and I’m narrating like here’s what’s happened, here’s what I expect to happen, it’s not happening, by the way, here’s the video and the response I got was like this was awesome. Thank you so much for sending a video and we can solve it in one shot for you rather than having to do 5 or 6 email exchanges. And so I, I recommend this to, to uh it’s loom.com. Uh you can get a nonprofit.com. OK. V I D Y A R Dard.com. Alright, and so you can do, uh, you can do videos from a laptop, desktop or a phone. Yeah, yeah, and they have free tiers for each, but Loom also has a nonprofit discount that’s available through the uh the Atlassian nonprofit program too. And also, uh, could be useful for gamers if they wanna take videos. Uh, it’s more for, um, like video, video messaging or say marketing or if, if you’re sending an email and wanna, uh, send, say, a short, um, kind of personalized message too. So if I was sending you an email and I want to attach like hey Tony and you give a visual to it as well. Personalized video. Oh, so it’s for shorter, shorter videos, like 1 minute or something, 11 minute and a half, something like that. OK, not, not 2 hour gaming sessions, streaming sessions. OK. OK. Um, why don’t you leave us with one more? Give us the best of the best of all the ones that you haven’t mentioned yet. Yeah, the, the one I’ll leave off with is, um, uh, something that is, uh, not software but, uh, it’s more physical and it’s, it’s called a Faraday pouch. Uh, and so this is one that I, I came across when I was actually doing research at a, a previous, um, uh, uh, organization, and it, it, it what I was looking into was, you know, how, uh, how to help students stay more focused, and one of the pieces of feedback was, you know, I don’t wanna turn off my phone, but I don’t want my phone next to me either. And so if there’s some way that I could keep my phone separate, um, so that I’m not looking at it so I can focus. And so what we found was that there’s something called a Faraday pouch that um you can put your phone inside and the the pouch is shielded so that it blocks out all cell phone signals so that it um no Wi Fi can get through, no no cell signals can get through, but you don’t have to turn off the phone so you just put it in the pouch, seal it off, and it gives a physical removal of like, all right, it’s time to focus and Uh, yeah, so it’s, it’s a handy little physical tool, uh, that you don’t have to rely purely on just, you know, your mental willpower alone and leave your phone next to you that, you know, at least you can Velcro it and it gives a little bit of physical barrier to, to your phone. So, uh, yeah, the, the one I’ll leave off with is more physically grounded in a Faraday pouch. OK, a Faraday pouch. Cool. Alright. I love these, Jason, we’ll see you next year. Maybe with Miko, maybe Miko Marquette Whitlock will join us again, but, uh, this is Jason Shim, Chief digital Officer at Canadian Center for Nonprofit Digital Resilience. Always a pleasure. Thank you very much, Jason. Thanks for having me. And thank you for being with Tony Martignetti nonprofit radio coverage of the 2026 nonprofit Technology conference. It’s time for Tony’s take 2. Thank you, Kate. I spent last week in Omaha, Nebraska. For the ordination, the priestly ordination of a longtime friend’s son. And while I am not particularly religious, Which means not really at all. Um, it was still, it was very moving. Um, the, there was the bishop there, the The, the bishop of the The diocese of Omaha, Nebraska. And, you know, they’re, they’re all in their very ornate vestments. It was a long ceremony. It’s about 4-hour ordination ceremony. Uh, it was in Latin, which I don’t speak or understand, uh, but they give you a little guidebook, you can sort of follow along. There’s, there’s a lot you can’t hear, but it was just, uh, you know, it’s a lot of pomp and circumstance. Uh, it’s, it’s a very, it’s a, it’s a major event in a young man’s life to be. ordained a priest and, and devoting his life to God and to the parishioners that he’ll be servinging. So it’s, uh, it’s really very moving. And then the next day after that, first mass. So I went to his first mass. That was just 2 hours, also in Latin. So that was the short one. but still, you know, very significant for him. I mean, you, you know, you’re there to celebrate for the person, with the family. And he Spent 7 years in the seminary. Outside Lincoln, Nebraska. So the, the commitment is, um, it’s, it’s, it’s honorable. It’s, uh, it’s. And it’s, and it lasts for eternity. They make the point that this is eternal, not just for life. But beyond life for eternity, like marriages. That’s for life, right? Till death do us part. Not so with ordination. This is for eternity. So it was, I, I was just very glad to be there, celebrate with the family. And witnessed something that I had never seen before, very likely not, won’t again. Something very. Significant, meaningful, deep. When you talk about his, uh, his commitment to the, to the priesthood. And that’s Tony’s take too. Kate, So my mom is from Nebraska. Is it true that it’s all like trees and mountains? I spent 5 minutes talking about a priestly ordination. You’re asking about the, the landscape of Nebraska. Uh, I don’t know. Uh, trees and mountains? No, it’s pretty flat. I mean, there are trees. I’m not, Nebraska has trees, I’m sure. I saw some. I saw some trees, yes. Uh, mountains, no, not in the part of Nebraska where I was. Lin, I was in Omaha and then also Lincoln. I had a, a meeting in Lincoln. And I visited the seminary, which is near Lincoln, Nebraska. That is, uh, southeastern Nebraska. No, I wouldn’t say mountainous there. I cannot speak to the, uh, remaining landscape and the terrain of, uh, the state of Nebraska. I only visited that little part around the Omaha-Lincoln area. Well, we’ve got fuckoo but loads more time. Here is internal newsletters, your staff will open. Hello and welcome to Tony Martignetti Nonprofit radio coverage of 26 NTC, the 2026 nonprofit Technology Conference. We’re all gathered in Detroit, Michigan. My guest now is Mia Velasco. Mia is deputy director of global operations at NAT. Mia’s subject for her session is creating internal newsletters your staff will actually open. Mia, welcome to nonprofit Radio. Thanks so much, Tony. Great to be here pleasure to have you. Thank you. Everything’s fine. Take, take a deep breath. She’s gonna be doing well. Um, you’re gonna do well. Just give us a little overview of the topic. We have plenty of time to go into detail, but you know, what could we be doing better with our internal newsletters so, so that people actually would open them. Sure, um, so my session is talking about a project that I’ve worked on over the past 3 years in my organization, um, where I partnered with our communications team and our leadership to publish a weekly staff newsletter. Um, so I talked about some lessons learned and tips from our past 3 years of our experience, um, and I think some ways that we could be doing better communicating with staff, um, so that they actually wanna read our emails comes down to a few things, um, really having leadership buy-in that they sort of create, um. The buy-in, the engagement from the outset, um, that it really has to come, come from the top, um, that they create that expectation. Um, I think you also have to bring in a variety of voices from across the organization, so you have to balance both like the leadership creating that expectation but also the inclusion so it’s not just leadership talking at staff, but they’re also hearing from voices across the organization. OK, all right, and we’ll have a chance to go into that in detail. That’s excellent. Thank you very much for uh an insightful overview, um. You, you have some excellent results. You get like, well, I’ll let you say the headline. What, what kind of open rate did you, you were seeing over two years? Yeah, so it’s actually now since I submitted the session proposal, we’ve now just closed out at 3 years, um. And we’ve maintained an average of a 76% open rate over the past three years. And what had it been before this initiative? We didn’t have a staff newsletter before it was zero. It wasn’t even one for you to open. No, the opportunity didn’t exist. No, no, OK, uh, why? Why do you feel, uh, why did you feel a staff newsletter is important? If you didn’t, you didn’t have one in the past, why did, did it become important to start one? Yeah, I think we, we’re really seeing two main issues internally in terms of our communications, one being, um, that they’re information silos. We knew that there were, um, people in pockets within the organization that were close to key decision makers and sources of power in the organization that they had access to lots of information. And then there were other areas of the organization um that were further away from those decision makers and didn’t have as much access to that information so um one goal with this newsletter was to ensure that everyone had the same access to that information to sort of um because information is power yes and um you know people needed to know. Key organizational information to inform their day to day work so we wanted to deliver that to them. The other issue we identified, and I think a lot of nonprofits can identify with this is, uh, we were seeing work messages like distributed across multiple channels email, Slack, WhatsApp, Zoom, embedded in Google Docs everywhere and people didn’t know where to go to find what they needed so we wanted to. Streamline have one central channel where they knew in this newsletter I’m gonna find out the key information that I need to know the most important things from our leadership. I’m gonna know what’s currently happening in the in the organization. I’m gonna find out about um our next staff meeting. I’m gonna like the most important things are in that newsletter and they know that’s the place to go so that was our other goal as well. Uh, it, it sounds like it was very disjointed before, like you say, from Slack to Zoom to WhatsApp. Alright, alright, um. So some leadership buy-in, does that does that mean did you have to persuade your CEO of the value of creating an internal newsletter first? In this case, I think we’re actually pretty fortunate. It was actually a partnership between myself and our COO, um, so from day one we really had that leadership buy-in and from there the CEO was brought on board with it and um he really became the champion of this newsletter and all of his. Meetings with our team leads, he was really cheerleading this effort and making sure that the teams were opening the emails and encouraging people to also be authors of some of the newsletters. So, um, we really had that from early on. What’s the work of nominee? We are a global grassroots justice organization. Our mission is to. Who put the power of the law in the hands of people, um, we specifically focus on land and environmental justice, also, um, citizenship and the right to health. OK, and how many employees? Roughly 180 globally. this is a good time. I mean, 00, and global too, so distributed another reason for a centralized channel of communication right to 180 employees. OK, good, um. And uh in terms of inclusion, you said you said early on, you know, leadership buy-in sounds like that was not too difficult. If you have the COO on your side that that helps that helps a lot. It helps to have an ally, but if it’s the COO it helps even more and then the inclusion, talk, talk more about how did you, how did you get different voices involved in the newsletter. Um, I would say two things. First, um, so within our organization we have two formally recognized working languages, English and Portuguese. So in terms of accessibility and inclusion, the newsletter is is published in both languages. Um, so we wanted to make sure that first and foremost all of our staff have access to the newsletter. Um, and so we just wanna make sure that everyone is included, um, and so our staff in Mozambique who speak Portuguese, they can actually write like they, they can co-author issues of the newsletter in Portuguese and we will get it translated in English, um, for the English version of our newsletter as well, um, and then a lot of it, the role that I play is really like behind the scenes as the publisher. Um, so what I do is really like cultivate and I’m constantly looking for the sources of information, sort of working on our content calendar, so I am constantly reaching out to our team leads, have kind of have my ear on the ground hearing about like what’s happening across the organization. I’m reaching out to various people and I’m tapping them to say, hey, I heard that you did this event or. I know that this is going on like, can you write for the Namati and that’s the name of our newsletter, um, and you know, do you think you can write an issue next month and you know, I’m, I’m happy to work with you on it and so I’m just like constantly sort of churning to to get people, yeah, to write with me. So why is it with you, you’re um deputy director, director of, so you’re global operations. Why is it with you instead of communications? Yeah, it’s interesting. So I, um, when this started 3 years ago I was in a slightly different role. I was an operations manager of special projects, so I was both global operations but also kind of in a like a a right hand to the COO. Function um before we had an executive like operations team we actually just this year um have formed an executive operations team so our internal communications may actually be shifting to that team our official sort of communications marketing team, um. Does all of our external, you know, communications to our peers, funder, you know, they maintain our website, so they’re not focused so much on our, you know, internal communications. OK, OK. Um, I think you make the point that the consistency is important. Um, you mentioned that even if it, if it’s just a cat, uh, a picture or something. Alright, so commitment to consistency, you know, share your thinking there. Why that’s important. Yeah, it’s been a really interesting experience for us. So when we started this, it was actually the COO’s preference that she wanted to publish weekly. She was the first like primary author, um, writing to the organization on a weekly basis, and I actually really questioned whether or not we could maintain that frequency because we had never before. Like I’ve never seen senior leadership communicate that frequently to the organization, you know, it was mainly on like a quarterly basis even if that so to go from like quarterly to weekly I was like really we’re gonna do this, but she was like, no, if I don’t have that discipline it’s not gonna happen, um, and she has really proven me wrong because we consistently send out an email every week, um, and a funny like side effect of that is she started communicating early on to staff that um. Either like if we have trouble pulling together content if it’s a busy week for us or if it’s a down week there’s not a lot going on in the organization, it’s just going to be a cat week and we will share photos of, you know, staff who have cats we will share a cat meme and we have done that and um in my slides, uh, my presentation is on Friday I share an example of. One of our cat week emails that we send out and it’s just become a running joke over the last few years with staff that sometimes it’s just a cat week and that’s OK and we will come back next Friday in your inbox with something hopefully more substantive but you know that’s, you know, that happens sometimes and that’s life. OK, and you feel the the consistency is important to this 76% open rate. Yeah, and, and I think it’s actually people look forward to it by now. They look forward to it. If you missed a week, you’re gonna get a bunch of emails like where, where the heck is our where where’s our nomine the nominee? Yeah, they, we have heard from staff because they, they receive it Friday morning that they. Actually look forward to sitting down at their desk, you know, with their cup of coffee, tea, and reading the newsletter. Like that’s how they start their mornings on Fridays. It tends to be a slow day in terms of meetings and they just enjoy that sort of start to their day. Um, from our perspective, being on the publishing sort of writing side, we’ve also found that that weekly cadence we’ve learned that the stakes are not as high for us because we write to staff so often. And it’s actually been a really nice like counter to a part of our organizational culture where we tend to be a little bit of perfectionist. We really wanna get things right. And in this practice we’ve learned that it’s less about getting things right and it’s more about we’re just trying to get it done, we’re just trying to get it out and so that’s the most important thing and so we’ve been able to just like lower the expectations of what does perfect look like in this case and we know like if we get something wrong, if we need to make a correction, we can do that like next Friday we can do that and that’s where like the cat week thing has come in is like some weeks we just can’t. You know, put something together and that’s, that’s gonna be OK. It’s interesting how, you know, it’s less pressure when it’s weekly versus quarterly. It’s it’s, it’s, it’s sort of counterintuitive. You would think that quarterly is going to be much less, you know, uh, much less burdensome because it’s only 4 times a year, but you’re doing it like 50 times a year and you feel less of a burden. Interesting, yeah, um, because, yeah, I mean one week it could be cats, next week you can correct the last week. It’s not like it doesn’t, you’ve, you’ve redefined. Perfection interesting. All right, what you’re saying is even sort of counter cultural to the organization which tends to be very. Detail oriented, cool. So what else are you gonna share with uh with folks on Friday? What what we talked about yet that you wanna you wanna let listeners in on? Yeah, I’m gonna share, um, a couple of tips, um, from the publisher perspective as well and also working within our CRM platform which is what we use to send out the email just some tips in terms of what helps. We maintain this is not an email we use um within HubSpot’s CRM they have a marketing functionality where you can send out marketing emails so we do use their marketing um email tool which is typically meant for like external emails but we use it for our own internal yeah yeah it’s it’s yeah it is email yeah um. So I share some like prac practical tips for like how I make my life easier creating and publishing the email in HubSpot on a weekly basis like just using a consistent template cloning it sort of copy paste, just practical things like that um I also talk about um another tip just in terms of how we think about writing to our staff um. One of our guiding principles is really to keep our emails short, lighthearted, and visual. So that’s something I will, I will talk about as well. OK, we’ll share some of the, share some of these other practical tips like templating is a good idea. What else, um, copy paste, duplicate from the, the week before and. What else? Yeah, um, of your tips I use consistent, uh, section headers, and these are section headers I designed in Canva. I’m not a graphic designer. They’re super simple, um, and I keep them in the email from week to week, and I just clone that email so they stay in there. Um, it both like makes my life easier, but it also um helps to signal to staff where they can find, you know, the consistent information that they’re looking for. So we have one section that’s called Happenings which is essentially like current events and that’s. Information that staff send to me to share about what’s happening in their teams in different countries, um, so if someone is just skimming that week’s email and they just wanna know like what’s happened over the past week they know under the happening section that’s where they’ll find it. Um, I also have in Canva, I worked with our communications team early on. They helped me, um, both set up my initial like HubSpot email template, but also this really beautiful email header using Canva, um, that I just swap out the background image so it’s the same file in Canva. I just clone the. Um, the page every week and I just swap out the background and that’s what I put in the email. Canva is a really good tool. You don’t have to be a designer. No, no, but you feel like one and your product looks like one, yeah, um, how about other ideas, uh, other things you, you’re gonna talk about that that we haven’t talked about here yet? Yeah, I would say the other one that I uh mentioned was um how we communicate is keeping it short, lighthearted, and, and visual for our staff. OK, OK, alright, so you can get people to read your internal newsletter. I mean you went from 0 to 0 to 76%, no newsletter to 76%, so, all right. Anything you want to leave folks with, uh, a little encouragement for the end? Yeah, I would say if you are considering um either starting your own internal staff newsletter or any other type of internal communication strategy, um, I would say that it’s worthwhile, you know, the feedback we’ve received over the past 1 year or past 3 years has been overwhelmingly positive. Um, I think it’s definitely manageable, you know, the. What I’m talking about here, you know, the weekly cadence, it may not be, may not fit within the context of every organization, especially, you know, much smaller nonprofits than ours, um, so, you know, I think, think about what makes sense in your context, maybe it’s biweekly, maybe it’s monthly. Um, maybe you know if it’s not a newsletter, maybe you’re on Slack, like maybe it’s, you know, Slack posts every, you know, couple of weeks from your leadership, um, something like that, you know, I think there’s different creative ways to think about your internal communications. Perfect. All right, thank you. Mia Velasco, deputy director of global operations at NAT, thank you very much for sharing, Mia. Yeah, thank you, Tony. All right, pleasure, and thank you for being with Tony Martignetti nonprofit radio coverage of the 2026 nonprofit Technology conference. Next week, your successful Giving Day, and biases in prospect identification. If you missed any part of this week’s show, I beseech you, find it at Tony Martignetti.com. I also beseech you to ask your mom about the landscape and terrain of Nebraska. Our creative producer is Claire Meyerhoff. I’m your associate producer, Kate Martignetti. The show’s social media is by Susan Chavez. Mark Silverman is our web guy, and this music is by Scott Stein. Thank you for that affirmation, Scotty. Be with us next week for nonprofit radio, big nonprofit ideas for the other 95%. Go out and be great
Karin Kirchoff & Mitch Stein: DAFs: 2026 Benchmark Report
We return to our 2026 Nonprofit Technology Conference coverage with a discussion of the third annual report on Donor Advised Fund fundraising. Our panel shares DAF giving results; changed donor behaviors; illiquid assets; best practices; and, much more. They’re Karin Kirchoff at K2D Strategies and Mitch Stein from Chariot.
Kelenda Allen-James: Dashboards As Functional Powerhouses
Kelenda Allen-James reveals lots of info on dashboards, including what’s their value; free entry-level tools; user training; timestamps; a warning on use of public data; paid apps; and, more. She’s with Commonpoint.
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Welcome to Tony Martignetti Nonprofit Radio. Big nonprofit ideas for the other 95%. I’m your aptly named host and the pod father of your favorite hebdominal podcast. I’m back in my office studio. So the audio should sound much, much better. I’m glad you’re with us. I’d suffer with exotropia if I saw that you missed this week’s show. Here’s our associate producer Kate to introduce it. Hey Tony, introducing. DFS, 2026 benchmark report. We return to our 2026 nonprofit technology conference coverage with a discussion of the 3rd annual report on donor advised fund fundraising. Our panel shares DF giving results, changed donor behaviors, illiquid assets, best practices, and much more. They are Karen Kirchoff at K2D Strategies and Mitch Stein from Chariot. Then Dashboards as functional powerhouses. Kalinda Ellen James reveals lots of info on dashboards, including what’s their value, free entry-level tools, user training, timestamps, a warning on use of public data, paid apps, and more. She is with Common Point. On Tony’s take too. Career broadening. Here is DAFF’s 2026 benchmark report. Welcome to Tony Martignetti nonprofit radio coverage of the 2026 nonprofit Technology Conference. We are wrapping up today. It’s, it’s, this is the first interview of our final day, Friday. With me now are Karen Kirchoff and Mitch Stein. Karen is president at K2D. That will be Kilo 2 Delta Strategies, K2D strategies for those who use the uh The uh military uh alphabet and Mitch Stein. Mitch is head of strategy at Chariot. Karen, Mitch, welcome to our 2026 nonprofit technology conference coverage. Thanks so much for having us. Yeah, we’re happy to be here. Alright, I’m glad, I’m glad you are. Um, Karen, I’d like you to just do like a 30,000 ft view of the, the topic which is unlocking the power of donor advised funds, the 2026. 2026, the 2026 benchmark report, just give us a high level view, please start us off. Yeah, I, uh, sort of became obsessed with donor advise funds back during COVID, and a byproduct of that obsession was a secret shopper study that K2D participated in, made a bunch of daft gifts to different nonprofits, and then sort of watched the donor experience and spoiler alert, the donor experience was not very good, which led to a whole series of questions and how we met, uh, the folks over at Chariot. Um, with an interest in trying to get behind the scenes on why the donor experience was so poor, and that ultimately led to this donor advised fund fundraising report that we’re now in the 3rd year of digging into billions of dollars’ worth of donor data, um, shared, uh, without donor information by nonprofits. We have 53 participating nonprofits this year. Uh, to give us insight into the donor behavior and how data is captured and really what it means for donor value and the overall contribution to nonprofits and their and their mission work. OK, cool. Thank you, Mitch, what is your role in the, uh, 2026 benchmark report? Yeah, so Karen and I have been, um, co-authors of this. Karen and I have been co-authors of the study since we started, uh, and we collect, um, from a group of nonprofits we have them submit their historical fundraising data and we work with an outside, um, data scientists and analyze that. And we’ve just continued to build on number of participants, amount of data and depth of analysis, uh, together and then put that report out which has now been, you know, read by thousands and thousands of folks. Karen and I have gotten to present on this research at probably 1 dozen different conferences and workshops and it’s really opened up a whole new conversation for fundraisers where they have data and research specifically on their. Historical giving information because before that there was a real gap in the market. The only research we had was produced by the donor advised funds with their like outbound grant data, but no one really knew what was the nonprofit experience? How is this changing the makeup of their overall fundraising? How do the donor behavior differ for someone using a DAFF or when someone changes to start using a DAFF? Those are all questions that you can’t answer from the donor advice fund’s perspective. So it’s opened up a whole new field of research really in the fastest growing segment of philanthropy. OK, um, stay with you, Mitch. Uh, what are some takeaways from the 2026 report that we can go into detail? Yeah, I think the two most important ones that I saw were just the rate of growth of DA giving at nonprofits. Um, in 2024, the median across all participant organizations was 30%. The year over year change in the DAF revenue they saw from donors and the median change in non-DaAF giving, so all the other ways that individual supporters donate, was actually slightly down. So it is a drastic difference in the dynamics of DAFF giving versus overall individual fundraising. And the other insight is related to how donors change their behavior when they start using a DAF to support that organization. So what I mean by that is if Karen gives to um the American Cancer Society in 2022 and used a credit card, um, and then the next year used her DAFF for the first time with that organization, that’s an insight we have in this study, uh, and had over 40,000 examples of that. And what we found was that the average change in that support from one year to the next was a 10x increase in giving and the median was 2X. So yes, there are some large outliers, but those are still very valuable to the organizations that got much larger gifts, but over half of your supporters that changed their way of giving to using a DAFF are at least doubling their support. Yeah, OK, um, Karen, so let’s, let’s look into these. These two takeaways, uh, it’s just identified. So, the, the, do I understand it correctly, the rate of daft giving is down slightly. What, what the rate of daft giving is up exponential down? What’s down slightly? Oh, non-aft giving is down slightly. Oh, OK, which tracks with other industry benchmarking reports. That’s been a long standing trend. DF giving is really bucking that trend exponentially. OK. And why are we seeing that? I think there’s a lot of reasons for it. I think that, uh, the tax law changes in 2017 inspired a lot of people to fund DFS, um, the DAFFs themselves, the number of people who have DAFFS has been growing exponentially. Um, the change in the minimum required to open a donor advised fund has democratized staff giving. Um, donors are becoming increasingly strategic about their giving and more intentional about their giving. By using D DFS, um, and so all of that and, and frankly nonprofits are becoming increasingly strategic about how they ask for donors to use their dafts and so the combination of all those factors I think really influences that rate of growth in this particular form of giving and how can nonprofits be more strategic about about encouraging promoting DAFF giving? Yeah, I mean you gotta talk about it, right? You have to uh encourage donors. To use DFs in in every circumstance possible and that includes all of those mass market vehicles like direct mail and email and um other digital forms of giving but it also includes things like peer to peer fundraising. It includes things like events, um, it includes, uh, obviously major gifts, leadership giving those really large gifts, uh, but the number of, of daf gifts that are coming in below what is often considered a mid. Level or a major gift threshold meaning below $1000 is almost 70%. So I’ll say that in a different way. 70% of DAFF gifts come in under $1000. So there’s a bit of a perception that DAFF giving is only for the wealthy. It’s very, uh, you know, the sort of really high-end gifts, and it’s just not, uh, and I think the more that nonprofits lean into using mass market vehicles to solicit. At DAFFS and to remind donors that they can use their DAFF is driving a lot of that giving as well. You mentioned the democratization of DAFF, so that the minimum gift, what, what, what’s a, what’s a more typical, not gift, what, what’s a more typical, uh, donor advised fund opening requirement? So Fidelity a couple of years ago changed their minimum requirement to $0. You can now open a DAFF at Fidelity without putting a single dollar into your account. Um, Fidelity’s minimum distribution is $50 and so there’s, you know, this sort of very different world now. Are those numbers common or typical, or, uh, they’re, they’re, are they a bit of an outlier? They, it, it, it’s becoming increasingly. I mean, Mitch can certainly speak to this as well. Vanguard, uh, still has higher thresholds, um, and, uh, $10,000 or yeah, I think, I think Schwab’s 5, to open. No, Schwab is also $0 minimum. and $50 gifts, uh, minimum gift size, so same, same as Kelly, and those are the two largest, and they’re like drastically larger than any other daff. So that’s like a really large segment of the market, and Vanguard is the next largest, and their minimum account size is $25,000 and their minimum grant size is around $500 so they’re catering to a different audience, but it is certainly becoming common that. Community foundations around the country are lowering their minimums, um, both account size and, um, minimum grant size, and just thinking about how can we be a part of this trend. This is becoming popular for so many different demographics of donors and how can we make sure we’re not missing the chance to build those relationships. OK. And again, the two largest commercial DF providers, um, Schwab and Fidelity Fidelity, are zero minimum. And $50 distribution minimums gift minimum combined the two of them in 2025 donated $28 billion to charities. Yeah, alright, so we need to dispel the myth that your, your donor advised fund gifts are only gonna come from wealthy folks, so that’s, that’s in the past. OK, absolutely, very clear. OK, um, what about the, um. How common are the, the, the website widgets, you know, daf, uh, click here and connect to your daf. It’s, it’s easier now to give than it was just a few years ago, isn’t it? Through a donor advised fund. Like you had, used to have to go to the back to the fund site. Now, aren’t there widgets that that are on nonprofit websites, right? And a lot of those widgets send you back to your fund. To log in and and set up the distribution you don’t have to remember to do it right. I, I will say I’m gonna pass it to Mitch because Chariot has a product that really streamlines and I am not evangelizing the product necessarily, but it has a really great product that helps nonprofits capture a lot more of the data associated with staff giving. Yeah, Tony, what you mentioned has been around for a while are these widgets which is like you. Point reminds people and then sends them back to their fund. Um, what we introduced 3 years ago is a payment option, so it’s called Daftay that can be on the donation form at checkout next to Google Pay, credit card, all those ways you pay. It’s like express checkout and you can finish your grant recommendation right there. So especially for what we kind of call inspiration-based giving, a giving day, peer to peer fundraising, a match campaign, um. Anything where someone is trying to respond and make a gift and be part of something in the moment that often they’ll just make a credit card gift. And when you can intercept them and say no, no, no, make that daf gift right here, then that’s a huge opportunity for nonprofits and to Karen’s point that also comes in your marketing language, what you’re saying at events, how you’re communicating with peer to peer participants. It’s both and the technology, how can we make the user experience prompt them and use dafts more readily. But also educating your entire staff to know that they should be talking about it and communicating with donors about it. Someone just came up to our booth yesterday and said they were at a protest in Boston last weekend. And someone was going around handing out some flyers to donate to their nonprofit that you know was helping with the cause and we’re like, and remember you can use your donor advised funds that is awesome this person was like Mitch’s influence is everywhere. That’s amazing. Walking through the crowd at a grassroots, uh, at a grassroots protest, for like a mutual aid society for their neighborhood, it was incredible. I love it. Uh, Karen, I’m sorry if I missed it. Did, did you say what the average DF distribution is was in 2025? Do we, do we know that? It’s uh $1200 I think in the is that right Mitch? Am I remembering that right? The average through daft pay is around $1200 which is that tends to be a little smaller, yes, because that’s when people are supporting these events and causes and, um, the median for us was around $300. Um, it’s spotty from what the DF providers disclose, but Fidelity’s average, I think is around $4500. And then Schwab did actually disclose or Daft Giving 360 is their new name, but they did disclose a $500 median, uh, grant size in 2025 and in this study, the average is about $1200. OK, among those 53, 53 nonprofits that participated. OK, all right, but still, all right, but, but. That’s not a huge gift. Uh, it may be a major gift that a lot of small and mid-sized nonprofits, but there’s still a lot of, and that again, that’s an average, and there’s a lot of potential for smaller gifts because of the democratization we’ve been talking about, right? There’s potential for smaller gifts and there’s the potential for larger gifts. Fidelity reports that the average size of a daff in their, um, the, the daffs that they hold. Is just under $20,000. So if somebody’s making a $1000 or even a $100 gift out of their daff, odds are good there’s a lot more money in their daff. And with a strong case for giving, this is where a nexus between mass marketing and major gifts, I think, is really important because with a solid case for giving, I think you can go back to anybody who’s made a daf gift that maybe is not at a major gift level. And ask them to make a distribution that is at a major gift level because of the um likelihood that there’s a lot more money that’s sitting in their daff. What I was just gonna add, Tony, that the yes staffs are being democratized and they’re using them in all different levels, but like what Karen’s mentioning is it’s also still a really promising sign that that person likely has a lot of capacity. And so even if it is a smaller gift, I know a lot of folks that want to dedicate their prospect research, for example, to anytime someone makes a daft gift, try to learn more and see if there’s a chance that they actually have a lot more capacity. And to Karen’s point at Fidelity, it’s the median account size is over $20,000. So that means over half of of their fund holders have more than $20,000 that they’ve irrevocably committed to giving. It’s the only thing it can be used for. Those are relationships you want to build. What about the concern, uh, maybe this is in the past, so you can allay this maybe misconception as well. I’m happy to be. Contradicted, uh, that, uh, a lot of DA gifts come without donor information. We don’t know, you know, it comes from the DA provider, whether it’s a community foundation or a commercial institution and we don’t know who the donor is. Is that still a, is that still an issue? It, it does remain a problem. Um, the DFs themselves are getting better at, um, asking donors if they want their information shared. Fidelity now defaults to donors sharing information. If the donor wants to opt out and become anonymous, obviously they can, um, and Fidelity reports that more than 90% of their D DAFF gifts come with at least the name of the fund, if not also the address of that donor. Um, this is another place, frankly, where the daft pay tool is really effective because it captures all that information on the front end, including an email address which you don’t get from any of the DF providers, um, to be able to start to build those we’re not using Mitch’s chariot product. What, what do we do if we get a, a gift from any, any DF provider that doesn’t have donor info? What’s your advice? Yeah, I mean, it’s, and we, and I want, and we do, we’d like to have the info too, of course we want to have that info. What’s your advice? I mean, I, I think this is, there’s. A lot of value in having those internal conversations, um, you know, if that, because a lot of times those staff gifts are coming across, you know, over the transom through a caging operation or through the, you know, internal gift processing, and if those gifts aren’t flagged for, say, a major gift officer, even if they’re not at a major gift level, the major gift officer may know that they’ve been talking with somebody who has a daff and can reach back out to that person and confirm, was this your daft gift? This is not your daft gift. I mean, so it’s, it is additional legwork that is often required. Research if it, if a daf comes over, uh, with just the name of the fund and it’s the puppies and kittens fund, um, a major gift officer may know, oh yeah, that’s Jane Smith. Let me, I’m gonna reach out to her. That’s the internal. What about going back to the daf provider and asking, can we, can we get this information? Yeah, that, that most of the big dafs will not share it. Um, community foundations often will relay messages back to donors. And so if, if a daf is coming in from a community foundation without a name or an. Associated address, um, reaching back out to that community foundation is a really valuable step because they often have those donor relationships and will at a minimum relay a message if not share additional information a message, OK, you might write something and ask them to forward it. The commercial one, yeah, you’re making the point that’s, that’s on the, on the community foundation side, commercial ones, they won’t, they won’t forward a letter. They won’t. I, I had a client literally last month who I’m not kidding, out of $400,000 DF that came in through their caging operation. Um, and they reached out. It was a Fidelity gift. They reached out to Fidelity multiple times to try to get some information and, and got nothing. The donor wanted to remain anonymous, and, and that’s the donor’s right to do so. But, but Fidelity wouldn’t even forward a message forward this letter. No, no, they will not. Yeah, Tony, just one thing I wanna add there is it’s very important for nonprofits to know there’s a difference between being anonymous and only sharing the fund name. So I think a lot of people historically have said if I don’t have full information I just dump all of this into anonymous gifts and that’s really not a best practice when it comes to tracking your DAF giving, number one, because you’re not gonna be able to track it very well like when you wanna participate in analysis like what Karen and I do if you just have a big dump into it an anonymous donor record, that’s not helpful, but also you likely get more information over time. So if you’re tracking this account under a fund name. Then in the future, the puppies, all right, so if it comes back, right, you get another one, there might be more information. I might get an address, so it’s good to start tracking those donor records on the fund name even if you don’t have a donor name on it or it’s not fully clear. Um, and also if, if they’re disclosing something and not fully anonymous, there’s a much better chance that the DAF provider will engage with you on it to say, hey, actually I don’t know who this person is. Can you share this letter with them and you’re likely to have a better chance building that relationship? What would the something be that that would get shared, but it’s not full and it’s not a name, but you said if something is shared, what, what would that something be that you might, what, what data point might you get that’s not the donor’s name? So often you’re getting a fund name. So when you just a, yeah, and or you might get a donor name, but you, it’s John Smith, and so you don’t have enough information to identify them. So that’s often worth following up on. But, and I’ve just heard from many providers that as long as it’s a personalized letter, like a personalized follow up, that they will get it to them and oftentimes then they do engage and you’re able to build that relationship. So particularly for larger gifts, that’s definitely worthwhile. OK, all right, so. So you’re saying it is worthwhile, but Karen had the example of the $400,000 gift that, well, that was fully anonymous was one thing and also it’s from the data at all and from the large commercial staff which is gonna be hard to engage with. OK, OK, good. All right, thank you for making the distinction between community foundation ones and the and the commercial ones providers, but you, but Mitch, your point is if there’s some data. Then you have a better chance of being able to engage, at least get something forwarded than than if there’s nothing. It’s just a, it’s just a fidelity check and that’s it. OK, OK, uh, you know, you, you guys work with this day in and day out for years. I’m, I’m not newly initiated, but, uh, my work is in planned giving, uh, it’s not, I mean that there is some donor advice fund crossover, but you, you, you all are thinking about this day in and day out, um. So another takeaway aside from the rate of giving and the methods of giving was that People who give through DFS, once they give through DAFS, their, their behavior changes toward the nonprofit versus, I guess a control group that never gave a DAFF donor advice fund gift. One of the, what’s that, what’s those behavior changes? One of the data points that we looked at, um, in part because there are some we thought myths out there around DA giving and once. Somebody gifts from a DAFF, it’s in part because data collection can be difficult. Then they lose value over time or it doesn’t, doesn’t, it’s, it’s not worth soliciting D DAFF gifts. And what we learned in the study, and this has been repeated in each year of the study, was that if once somebody converts to using a D DAFF, let’s say the example Mitch was using a couple of minutes ago, I made a credit card gift in 2022. The American Cancer Society, it was $100 in the next year if I used my DAFF, uh, more than 50% of the time that value was gonna now be $1000 so 10x increase in value, um, and so that donor behavior really changes very dramatically from purely from a value perspective. Um, the other variable is around, or meant there are several variables, but a big one is around retention. Um, and donor retention among DAFF donors is exponentially higher, 13% points higher, not 13% higher, 13% points higher for donors who are using a DAFF versus donors who are not using a DAF to make a gift. And so there’s a, a case for, um, encouraging D DAFF giving and, um, developing those relationships to build longer term D DAFF giving because of the value associated with donors who are making investments with that giving vehicle. And 20% of DAF donors make more than one gift a year to the same organization, same, OK, OK. Any other interesting behaviors? In this giving community. Yeah, I, I think to Karen’s point, which the cohort, yeah, um, I just think what’s behind the data points we’re flagging like higher retention, um, multiple gifts a year, giving more, supporting more organizations is something we definitely see from the DAFF data, um, is the, the reasons why is there’s really a psychological change when you’re using a DAF for giving. And I find this is something that a lot of fundraisers don’t fully appreciate, and I always encourage them to open their own DA account, see it for themselves. They’re very accessible. You’ve got the big commercial ones. You can do it for 0 dollars at the top two commercial and even at like a Daffy is a mobile first app. Uh, DF provider where the minimum gift size is $18. GoFundMe has a DF product now where the minimum gift size, I think, is $5 or $10. So it’s really become accessible and then you can see for yourself what happens when you make a proactive decision to set aside money for giving that can’t be revoked for something else. So now you have these committed funds and it kind of forces you to think, well, what do I wanna give? like where do I wanna support and whenever you do get, you know, asked by a friend who’s doing a fundraiser or some crisis happens, you’ve got this ready store of funds. It’s like having a gift card at the ready and so you are way more you give much more liberally because you’re not weighing it against your other budget items that month it’s already accounted for. I’m gonna give a shout out to a friend of mine, Rudy Fletcher, who’s at the National Philanthropic Trust NPT. Uh, he has opened my eyes to something I’d like to explore with you that at, at, at the higher level, uh, the major, major donors, um, donor advised funds are valuable because the type of assets they can accept that are unusual like closely held. Uh, corporate stock or or LLC interests or something like that, uh, more esoteric gifts, wine collections, wine collections, art collections that are non the average nonprofit, well, probably 95% of nonprofits are not equipped to take these types of assets, so there’s, there’s value there too, I guess we’re talking about the, the commercial daft. Providers are set up to accept different types of gifts that others aren’t any that’s even the community foundations, yeah, yeah, yeah, they, they specialize in this. I mean, a lot of them use the same partners to help if you’re doing something that’s really a liquid or or complex to help, you know, value it, get the appraisal, do the sale, etc. But yeah, that’s thank you for using the word illiquid. You, you just condensed 600 of my words into one. I could have just said illiquid assets. Yeah, but illiquid and, or, you know, public securities are not always the easiest thing to divvy up and donate to a bunch of different organizations, get their information. Do they know how to handle that and sell it? Like there’s a lot involved. So if you’ve got $100,000 worth of stock that you want to donate in a year, you can do one transaction into your DAFF, a place that is set up to do that day in and day out. And then make cash grants out to 100 different nonprofits and so it’s really efficient for people who like to donate um these more tax advantaged avenues so that’s certainly once you’re on the higher end of donors, the DAF benefit is you know that you have all this flexibility it’s easier to manage you can do all this more complex giving uh in one place and the nonprofit experiences that they just receive cash. Yeah, so much easier, right? OK, thank you. Thank you, Rudy Fletcher, for making me aware of that. Thank you, Rudy. Do you know National Philanthropic Trust, NPT? Yeah, OK. I don’t know Rudy, but I know that’s OK. I know Rudy. You, you’re 2, you’re only 2nd away. You’re only 2 levels of bacon away from 2 levels of Kevin Bacon away from Rudy Fletcher. Everybody should know Rudy. Alright. Um, so, uh, so Mitch, why don’t you take us out with some inspiration about Daf Giving since, uh, Karen did the intro. Please leave us with, uh, inspiring words around Daf’s. Yeah, I mean, I just say there’s a lot of focus as we’re doing research on past giving trends and so I think it’s worth ending like thinking about the future, especially after a 2025 where every DAF provider I know has told me that their December and Q4 was like multiples of prior years in terms of contributions into those accounts. So with the tax changes, the markets are really hot, people were flooding their accounts with money. So that means that the opportunity in 2026 is enormous. Like no nonprofit can be ignoring this. You really should have a plan for how you are engaging with DA giving to make sure that you don’t get left behind from the fastest growing cohort of donors out there. Thank you very much. That’s Mitch Stein. He’s head of strategy at Chariot. With Mitch is Karen Kirchoff. Is it Kirchoff or Kirchoff? Kirchoff Kirchoff, with a C H. No, I don’t except Kirchoff. No, no, it’s Kirchoff. No, it’s Karen Kirchoff. She’s president at K2D Strategies. Thank you, Mitch. Karen, thanks very much. Thanks so much for having us. It’s a pleasure. Thank you and thank you for being with Tony Martignetti nonprofit radio coverage of the 2026 nonprofit Technology conference. It’s time for Tony’s take 2. Thank you, Kate. Career broadening. Last week, I took a course, just 2 days. And it had nothing at all to do with what I do, planned giving, fundraising, consulting, nothing. It was about organization design, how lots of organizations don’t do as well as they could, nonprofits we’re talking about, of course, uh, because they’re not organized correctly, the, the structure and the, and the processes and the, and the metrics and the people. are not all aligned around a strategy, strategy. So, a lot of times this is why strategic plans may not be so. Easy to implement because your organization is designed for the pre-strategic plan time. And so, that, I mean, that’s the basics of it. But the point is, It’s totally unrelated to what I do. I’m not adding this to my practice, certainly, and just on the strength of a two-day course. I’m not authorized, I’m not, uh, I’m qualified to do this with any nonprofit, but it’s just something different, you know, I, I saw it on LinkedIn, someone posted about the course. Uh, I was able to make the time and it’s just, it’s totally non nonprofit related, Certainly, it was all about social impact organization design. That was the name of the course, but just very different from, Anything I do in nonprofits. And it was, it became stimulating to, to think about. Nonprofits from a different perspective on a, with a totally different purpose. So, I would encourage you to step outside your comfort zone. You know, there was no test at the end. I mean, it cost me some money to go to the course, but, you know, it’s not like there’s that much at risk. And, um, I would encourage you to step outside and just like learn something different, even if it’s not something you’re gonna apply. It’s just a different perspective on nonprofits or maybe not even, maybe it doesn’t even have anything to do with nonprofits. Broadening, broadening, I just. It, it was very uplifting for me and I hope it would be for you too if you did something like that. And that is Tony’s take 2. Kate, One of my favorite university professors of all time taught me characteristics of knowledge acquisition. And one of like his big, you know, overall on our last day, he said never stop learning something new. And so, like a part of the course, we had to go take some, anything we could choose. It could have been like an art class, gym class, but like, learning something that we never like would push ourselves to go do. And that like still sticks with me today. It’s like, what can I learn today? What did you choose for the, what did you choose for yours? So long story cutting it down, I wanted to do like a glass mosaic class, uh, so the, I guess sea glass and we were supposed to make like a lamp. But it actually got canceled, so I ended up following a Bob Ross tutorial because I wanted to do something artsy. So I was learning from Bob Ross. Bob Ross, the classic. There, there are no accidents, just happy mistakes. Yes, there are no, there are no. Mistakes, just happy accidents, something like that. I think that’s what it is. There are no mistakes, just happy accidents. Yes. All right. Did you paint something? Did you paint a seascape or a tree? I painted a landscape. Yes, it’s hanging up in our dining room. Outstanding. Bob Ross is, uh, Bob Ross from the grave is, uh, is very pleased that you, you chose him for your. Characteristics of knowledge acquisition. Outside the box course. Excellent. We’ve got Bu butt loads more time. Here is dashboards as functional powerhouses. Welcome back to Tony Martignetti nonprofit radio coverage of the 2026 nonprofit Technology conference. My guest now is Kalinda Allen James, assistant assistant or associate vice president. Assistant vice president of information technology at Common Point, New York. Kalinda, welcome back to nonprofit Radio. It was about 2 years ago you were with us. Yes, it’s great to be here. Thank you. Your topic this year is dashboards, moving beyond pretty charts to functional powerhouses. Could you give us uh like a 30,000 ft view to kick us off? Um, yes. So, building dashboards is gonna allow people to have a quick view of their data and create narratives to help them make decisions. That’s pretty quick. OK, OK, thank you for that, um. How should we best uh approach the topic? Can we look at what, uh, what, I don’t know what the potential is or how to go about building your dashboards? What’s the best way to go into the topic? It’s like we have different entry points. So the first entry point is I just have raw data. I’m still got 15 Excel sheets. And there’s a manual process for every question that is asked. OK, and it’s like the first time, every time is like the first time we’ve never heard this question before, correct? OK, that’s why. OK, what else you got? OK, and the next is we have this expensive software and it comes with dashboards, so how do we leverage them now that we have our data in this expensive system? OK. And then it’s like we’ve been doing dashboards, they’re starting to make sense. What’s the best way to present these dashboards to our forward facing public? OK, those are our three entry points. I love how concise you are. It’s like boom, boom, boom. OK, OK, excellent. Um, all right, so let, let’s, let’s start with the, like. We don’t even have dashboards. Yes, so if you’re still the sun just got in my eyes. The sun just came out of a cloud. I’m sorry, go ahead. Yes, so if you are still at the spreadsheet way, um, there are some entry level tools like if you’re in like Google Sheets, there’s like Google Looker Studio, which is a free tool from Google. That can already access your Google Sheets to help you start building an entry-level dashboard, OK. And you do have similar um capabilities in Office 365 with Power BI. I’m sorry, it’s called Power BI. Yes, OK, OK. And both of these are included with the software you’re already using, um, but when you want to start sharing with the public, this is when you get into possibly licensing, this is when the prices start to go up, but this is the good part to start to see what you want your dashboards to look like, what questions are you trying to answer. And does a graph, a bar chart really help your story, or is it muddying the water? Are those the uh those are the the the the free resources that Google Power sorry, Google Looker Studio and Power BI Microsoft in Microsoft 360 Office 365. OK, OK. And um also a lot of our CMRs, um, customer relation management tools are offering a dashboard section in our products and we could start looking there. They have a lot of out of the box widgets, see how many in the past 3 months, how many in the past 2 months to start. And then you can start to look at your data. Um, I’m working with Salesforce at my company, and we are currently pushing our limits to the internal. Dashboards. From the water cooler standpoint, we want dashboards but better, but when you look at the analytics from the dashboards you already have, we see through adoption. 18% of the people haven’t logged into the system to look at the existing dashboard yet. So maybe they would have more enjoyment if they actually looked at the dashboard. All right, so you have a recalcitrant 18%. Yes, um, and then when you look at the changes to the dashboard. There was only 3 requests for changes, so maybe taking your complaint from the water cooler directly to the dashboard designer will move the needle for you. So a lot of times we get the tool included. Um, our power users do our best to try to make it work, but sometimes pausing and investing in some training can help you leverage what you have so much better and so much faster before you go to the next new product. OK, right, training what you already have, yes, yeah, OK, and then using all the samples that you have, a lot of we come lots of templates we think we know what we want. But sometimes just experimenting with one of the built-in templates you’d be like, oh this is a really good way to look at our data, this totally changes the question and how we’re presenting it so I feel a lot of us for the time pressure to get our questions answered, we move away from native stuff too quickly. And another thing is when you start looking at the native, you’ll might see that there’s cracks in your data. And we’ll need to pause. I know in like one of our charts. Um, I didn’t know the primary language of 26% of my clients. But when you deep dive into the data, this occurred because a data merge between our case management systems and our fee for service systems. I’m not asking anybody about their language when they’re booking a tennis court. But this is the type of information I need to provide wrap-around services at the food pantry. And so we have to remember we cannot report on data we did not collect. So this is the type of question where, hey, do I leverage AI to review all my correspondence with the client to check which language I sent their correspondence in to update this field. Is this a time for us to pause and look into a universal intake form to get the base language so we can wrap data apples to apples when we are merging it? Or is this a question that we stop asking because that was for a project grant from 8 years ago and maybe we just need to clean up our question sets. So once we start looking at the dashboards, if they start to look wonky, it’s a great time to pause and reevaluate your data. We’re pulling data from a single source of truth, but sometimes the data will show us that we still have some side quest spreadsheets in some departments, and it’s not making it to the single source of truth, and this is where we could do some retraining. Um, some evangelism around the agency of why the single source of truth is the way to go. Evangelism around abandon your spreadsheets, you know, and come to the new, new, and how is it going to help us. Um, another thing is, as my co-co-presenter, um, Ash Shepherd, um, gave us was When we’re using dashboards internally for our current employees, making them fun and interactive so they can really relate to the work they’re doing in the data. So designing dashboards for people, not just for information. Make sure you have the company logo on it. Make sure that you have the company branding colors, so you can really feel connected to this is our data, this is our company. I stand behind this data. This data is showing the work I do person to person. OK, and also in Involving the users of the dashboards in the development of the dashboards. So, so, so I mean this is, I’m kind of amplifying what you’ve already said, so, so it reveals what the people actually want to know. Yes, OK. And also adding a good old fashioned instruction. This is how you should be looking at this data. Um, having good indexes, like, does pink always mean the same thing across every graph? Is red a bad color? Like is green a good color, you know, so really just adding some depth and context to your dashboard will help people approach it in the appropriate way. Can, can be. Personalized to the users like, so I don’t, I don’t use any dashboard tools. I’m a one person business, um. So I’m, I don’t have a, I don’t use these, but can individual users within the, within the nonprofit customize a dashboard for what they want to know, or is it needs to be more centralized and everybody’s looking at the same dashboards? No, that’s a great question. You can generally have more than one dashboard and you should, so you can really have targeted audiences. So there is going to be an executive team who’s gonna want to see the 30,000 ft of the whole agency at all times. and they will have a distinct dashboard, but then there’s going to be a dedicated department who’s gonna want a more nuanced and and detailed dashboard for just their part of the business. And so this is where you do get to individualization of the dashboards and you know, so what the executive team needs versus what the directors need versus what district managers need versus the individual contributor. You know, an individual contributor just might need a simple two graph, um, Dashboard with how many case notes I’m supposed to do this month and how far have I gone, you know, just like nice little ticker tape gauge system. And the executive team might want a more nuance how many clients year over year. OK, alright, so very personalized, um, yeah, personalizable, customizable, that’s what I wanna say, very customizable. OK, um, please, you know, you were, you were on a roll. I, I, uh, made you digress with a question. Yeah, go ahead. Um, other things to think about with the dashboard is how long are you going to use it. Are you looking for something dynamic that’s updating every month? And if that’s the case, you wanna add some automation, so maybe have the first of the month, pull the data, update the dashboard. Um, if you’re doing a community sur survey and you want real-time data, you might link your dashboard to like a Google form, and every time somebody answers the survey, the dashboard updates. Um, depending on the type of data. Um, depending on how people access the survey. You might want to put some distance between. Um, survey and live update. If there’s a chance that your data could be usurped by bad actors, you might want to put a human set of eyes before publishing. And creating a delay before public consumption. Um, all technology is a tool. And these tools can definitely help us make our jobs easier, give us the capacity to help more. But tools are only as good as their instructions, and when you’re new to dashboarding, it can seem confusing and overwhelming, so putting some more pauses between creation and public consumption is the best thing you can do for yourself because sometimes you only get one chance to make a first impression. Yeah, and protect yourself and your reputation, OK, organization and personal. You told everybody you did the work and now it’s embarrassing to the to to the organization. That’s a bad look for you. OK, yeah, yes, and also when you’re doing your dashboards, the curious minds want to know what is the underlying data that got you here. What was the time frame? Um, 2020 looked very different for a lot of organizations than 2019, and so not putting some time stamps to the data can create the wrong narrative. So definitely index your dashboards, be prepared to share how we got here because the inquiring minds will want to know. Yeah, that context, you’re right, people are going to forget what happened in 2020 and they’ll be questioning, well why. Was 2020 so bad? What’s this big rise since since 2021? Yeah, um, so definitely, um, making sure that you’re putting correct context, you know, advertising the data that created the dashboard, um, explaining the methodology will make the dashboard more believable, trustworthy, and people want to relate to it more. OK. These are great tips. What else? What else do you have? I mean, I’m just like, uh, letting you either a quarter in the slot. You go, go. And back to the data piece. Everybody likes a compelling graph, but there’s no data fairies. It is real people collecting data, analyzing data, entering the data way before a dashboard occurs. And we always have to circle back and double check our data is coming from the correct place and even if we are automating our dashboards for convenience, we need to always keep double checking to make sure the data is still good. Um, we have 70 different business models at our nonprofit. I’m collecting data from internal sources, third party government sources, um, individual contributor, family surveys. And if our third party chooses to change how they do data. The sink that has been working for me for 18 months will immediately break. And if I don’t have eyes on my data and I just rely on my automation. I’m going to start missing chunks of clients month after month until I fix that sink. And so even with the automation. Um, we must always have the human eyes on the dashboard and the data, because if you’re doing the work on the ground every day, you can spot immediately why 41,000 people without a primary language looks weird. But if you are a casual observer of the company, first time, um, seeing the corporation and you see this on a public dashboard, well, maybe that makes sense. And so this is why the person should never get separated from the data so you can continue to make sure that your data is reliable. OK, you gotta keep the human touch. Yes, alright, right, right, right, yep, that applies to a lot of artificial intelligence, well, all uses of AI. We haven’t specifically talked about AI, but there may very well be. You may have one of the tools involved in your data synthesis process. There has to be human oversight. And what will happen is the AI tracks learned behavior, so the AI will just assume what the numbers were last month, disregarding that the sink has broke, you know, and so we don’t want any hallucinations. Um, and that’s just with a constant check because AI is always changing. The business is always changing, so change has to be monitored. OK. Mhm, um, also with the human touch. Data and numbers can be very frightening to some. A lot of people who go into the social services might have started off in the 3rd grade with, I’m not a math person. So to now come into a data spreadsheet. And to see graphs and numbers and percentages and pie charts that can feel overwhelming and disconnected to the human connection of a caseworker working with a client. And so by making your dashboards with the human touch with the logos, with the funny gifts, really, you know, disarms the person who might have had a previous math aversion from earlier schooling and so that’s one of the great ways about making the personal touch, creating dashboards for the non-traditional analytic person. Built some humanity in yeah I like the idea of the like gifts and whatever yeah emojis yeah yeah and also providing detailed instructions even adding like a video instruction of where the data comes from, why we use this dashboard helps with onboarding so as you bring on new employees to your team, they will have a much faster uptake of the information if we build it correctly the first time. They’re like, yeah. OK. Mhm. And the other thing to look at is. There’s a lot of free tools. But free generally means open to everybody, visible to everybody. Depending on your clientele of the um customers you work with in your nonprofit sector. Public data might not be the best kind of data. You know, some of us are working with vulnerable communities. We are working in hot button topics of service. So just having all your data on the free platform to get a dashboard might not be a good look. So sometimes you have to look at how can you sanitize your data before you share it with the public good. Um, what is the privacy policies of your free software? Are they gonna be like next week, oh, I got a subpoena. I’m just sharing this information. Um, or is this like, hey, it’s a free website. I just downloaded it, used it for my personal use to sell people Beachbody. Um, therefore, really reading the terms and conditions of the software you enter, free and paid, will help you make sure that you don’t let the convenience of a dashboard put your company, your reputation, and your clients in danger. Are there some paid apps that you like beyond the the the two that we mentioned, the, the free resources? Are there some paid apps that you all talked about in the session that are valuable for dashboarding? Yeah, so things like Tableau, they really specialize in creating data collection from multiple sources and creating great dashboarding, um, Salesforce Native behind the paywall. And even in the um the free services they usually have a paywall version where you can enter a business agreement about how you’re both gonna protect your data, so depending on. What type of data you have and who you’re working with, you can always have the conversations and get the safeguards you need for your particular data, mhm, but some, you know, some of our um conservation nonprofits working with water counts, working with tree counts, that is the type of data that might be easily public. Without safety concerns. But some of our housing clients. You don’t want to have a spatial diagram. With a Google Map directly to a client’s house, show up on a graph, cautious, yes, and so this is why, you know, really working with your internal dashboards, really testing it for the questions you want to be answered internally, um, is the way to go at the beginning of your journey before you make everything on demand to the public. OK, you wanna leave us with one, final, I don’t know, overarching idea or the overarching idea is dashboards is an elevated tool to help you tell your story. To convey the message that you’re trying to communicate about the people you serve. But not let the convenience. Of the dashboard prevents you from being the best actor of the data that you collect. All right, we’ll leave it there. Thank you very much. Thank you, Kalinda Allan James, assistant vice president of Information Technology at Common Point, New York. Thanks very much, Kalinda. Thank you. And thank you for being with Tony Martignetti Nonprofit Radio coverage of 26 NTC, the 2026 Nonprofit Technology Conference. Next week, our 26 NTC coverage continues with brand you giving programs and donor retention. If you missed any part of this week’s show, I beseech you, find it at Tony Martignetti.com. Our creative producer is Claire Meyerhoff. I’m your associate producer, Kate Martinetti. The show’s social media is by Susan Chavez. Mark Silverman is our web guy, and this music is by Scott Stein. Thank you for that affirmation, Scotty. Be with us next week for nonprofit radio. 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