Video: ALS After Ice Bucket Challenge

Last week on Nonprofit Radio I interviewed Barbara Newhouse, the ALS president and CEO.

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Don’t despair. Here it is. My takeaways are below.


— Ice Bucket Challenge yielded $115 million and 2.4 million new donors

— roughly half the donors expressed interest in remaining engaged

— no spending and allocation plan until November

— there’s so much to tell, you really should watch the video

Next week on Nonprofit Radio:

Maria Semple, our monthly prospect research contributor and The Prospect Finder, returns to talk about finding in-kind gifts.

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