Big Nonprofit Ideas for the Other 95%
Episode 24 of Tony Martignetti Nonprofit Radio for January 28, 2011:
Paula Marks, President, Hire Resources; and Leonora Scala, nonprofit job-seeker.
Leonora, our nonprofit job-seeker, gets continuing advice from recruiter Paula Marks. We last checked in with the pair in late December. Paula’s tips will help you in your own search, whether it’s today or in the future.
Nonprofit Tech Talk with Scott Koegler, editor, Nonprofit Technology News.
Scott is our regular tech contributor. This week he’ll share techniques for maximizing interactivity on your website. What is that? Why is it important? And how do you do it?
Here is the link to the podcast: 026: I’m Looking and Interactive Websites
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Welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent, your aptly named host tony martignetti maybe call that last week we had saving your office from a sexism seen policies you need in place to protect your non-profit my guest was hr consultant karen bradunas, and we talked about protecting your employees and your non-profit from harassment and discrimination claims also last week, punch up your plan giving newsletter from savvy story style to picking perfect pictures. Claire meyerhoff who’s, the editorial director of the plant e-giving company, shared her secrets to get your plant e-giving newsletters red this week we have our recurring features. I’m looking savvy strategies for your search our non-profit job seeker leonora is going to get continuing advice from our search consultant, paula marks. We last checked in with them in late december. Listen to help your own job search and your own career where that’s for today or for the future and second segment is with scott koegler returning our tech contributor scott is the editor of non-profit technology news and he’s going to be talking about winter active websites what you need to know for true interactivity on your website and how to achieve that so that your website winds and on tony’s take two at thirty two minutes after the hour. Today, i’ll be talking a little about itunes, coming very, very soon, and also beware of those self serving objective reports that we see on the web. Talk a little about the most recent one of those that i’ve seen that’s all this week. Joining me after this break is pola marks and leonora are non-profit job seeker. This is tony martignetti non-profit radio, a two minute break. You can hang out for that. Stay with me. You’re listening to the talking alternate network, waiting to get me to thinking. Duitz is your marriage in trouble? 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Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com no. Welcome back on tony martignetti and i’m joined now by paula marks and our non-profit job seeker leonora scala. Paula is president of hyre resource is something that i like from a previous website of hers a quote the search process is like a spider spinning its web it’s important to think vertically and horizontally at the same time, and to make all the unlikely connections, paula has a career in executive search that spans almost three decades. She’s, the search consultant and contributor, i guess i’d say for this show, and i’m happy to welcome her back. Glad that her expertise brings her back for the i’m looking savvy strategies for your search feature. Paula welcome back! Hi, tony. Thank my pleasure. Have you also on the line? We have leonora scala, who is making a transition from the world of finance to the world of non-profits. Leonora, how are you doing? Well, thank you for joining us, leonora. And as i hope i do every show. Thank you for sharing your search with the audience. Get that degree, what’s. What are you seeing? Well, last time we talked to the two of you was about a month ago. Last december of well, it was actually last year like this late december last year. Paula, what are you seeing in in search? Anything you want to share with us? Ideo i see a lot of activity. I hear one thing from clients repetitive lee, which is kind of what i believe and that is that the big sites are not really the way to get a job there’s so much activity, but nothing really happened. People tell me that they feel that they’re sending a resume into a black hole, which i totally agree with. I think you missed the essence of human being when you process them through a machine, and i don’t think that any human being can write a resume to make everyone happy. And i think as long as it’s being screened by a machine, you’re just not going to see the range of people that are out there. Um, one of the things that i see on the flip side of the equation is the behavior of job seekers that really causes them to not be able to move forward. And again, this is an area that leonora has been totally open to. I find that a lot of people really want to get engaged in the debate. Why? They wrote their resume the way they did because their mother’s cousin’s friend’s six brother, two times removed gave them this advice. Well, who are they? Well, i don’t know. So i think we are in a a bit stagnant as a society, i think there’s a lot of fear, i think there’s a lot of doubt. Um, i think it’s very stressful. I think it can border on depressing for some people. And yet when you give people suggestions it is, though you said something that resembles rocket science and a lot of it is really simple. And quite frankly, i was just listening to your predecessor’s, larry blue, larry bloom, the divorce, our things that he says about divorce and dating are not all that dissimilar from the kinds of things that people should be doing in the job search. For instance, i happen to have been on amtrak two or three times in the last month for business, and i was just kind of observing and taking in the way people who work on the train work and it’s very much interface. Customer service, a little bit of operations, they have to really know how to handle themselves in the public. It reminded me a lot of my days in retailing. It certainly has the field to a certain extent of banking, perhaps a little bit hospitality. You have to be knowledgeable, you can’t just stand on the train and clip tickets. And so i got into conversation with one of the conductors, and i said, this seems like a fun job and he said, it’s, a great job is, you know, a really good benefits. And i said, well, do you think they hired people over sixty? And he said, oh, i know they do. They just hired my friend’s father and i said, well, what’s the range of pay and he said, well, i get eighteen dollars an hour and i thought, wow, last winter i would’ve liked to make eighteen dollars an hour. Um, he said, you travel all over the place so i mentioned this to a couple of my individual clients and i said, you know, call me crazy, but at least you get to show up someplace. It may not be the job of your dreams. That may not be the income you desire, but at least you’re out and about. And by the way, you could apply an amtrak and maybe some great recruiter says, you know, we have a more senior level job that i think you are more appropriate for, but nobody counts for that, you know? Their response is no, i can’t i won’t i don’t that’s, not from a on not that desperate, so that’s one piece of it, the second piece of it is suppose you go to amtrak and you’re working on the rails and you made a passenger and you get to talking, which is what i d’oh i always say i could work a train, a plane or a bus the way we’ve talked about that, you’re out there to engage and you cannot imagine the people that i mean in the business that i get is a result of me saying hi, where you going today? What? What brings you here, paul? We have just way have just a minute before i can i can i hold your coffee while they put your coat off? I think everybody is so tired of having relationships with machinery. And it’s showing everywhere. Ok, we’re going. We’re going to talk a little more about that. After this break, we have to take a break. I do want to pursue your you’re sort of monster mash, your, your anti monster monster dot com mash. And then, of course, we want to bring lee ann are in very quickly. This is tony martignetti non-profit radio stay with us, talking alternative radio, twenty four hours a day. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics politically expressed. I am montgomery taylor, and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com are you stuck in your business or career hyre trying to take your business to the next level, and it keeps hitting a wall. This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. 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Zoho welcome back to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent we’re talking about savvy strategies for your search, and paula marks recommends are that the monster dot com and similar machine oriented boards are not so valuable. Paula, why don’t you say a little bit more about that? And then we’ll bring lawyer leonora into the conversation. First of all, my disclaimers on one woman’s opinion but what i hear from clients and candidates alike is that it’s just overwhelming volume. You really don’t see quality on either side. Candidates don’t see quality from companies and companies don’t equality and candidates and it’s why believe it or not, i believe in the search process and it’s why i don’t do contingency work. Um, we’re human and we need to take the human element into consideration when we are making a hyre because somebody’s qualified, but they can’t get along with anybody that’s not going to be good high. And what are these boards doing? Order that’s automated that you’re finding another help buy-in screening out tool? I think they don’t operate by inclusivity, but they operate by exclusivity and how do they do that? Are they screening for key words or our company’s in your background or what i think they do key words. I think that it’s a great way, whether anybody admits it or not, to discriminate based on age. Um, i think you put in a couple of filters like let’s save insurance companies. Hyre and you have to have insurance or a retail companies saying you must have retail with so many of the jobs that all of us have and or have had really conf function in any environment and it’s much more about the person and their ability to function in a broad range of businesses with a broad range of people. I have no doubt that i could work in any environment. I can tell you that i would not be good in a highly woobox environment of a gigantic bang. Let’s, bring let’s, bring leon or in leonardo, have you used these? The monster or anything comparable? You have been using them all. And what of the other would you get the daily updates every day from the different job sites and they can be overwhelming there’s. A lot of them out there. A lot of them are duplications. Even when you do send in an application, you know you’re hanging. You don’t know what’s going on and it’s hard to follow-up. I’m very good about following up and trying teo circle back with somebody. Did you lease get my information? Did you? You know, would you like me to continue? You know, we could get together. We could talk about it and it’s hard to get that person. That one on one contact you just talking to a computer you’re talking to, you know? Do you know who has reviewed your resume to the sites? Tell you that some of the sights that i do you for them there’s, a contact person. And most of the time there is no buddy it’s. Just you know, this generic number that you just apply to or brings you right into the the company’s website. So i will try to call hr. But then they give you the runaround sometimes. So it’s very hard to do that follow-up phone calls to make sure they get it. They need more information, jack. Now, i think the irony of these systems, whether it be in recruiting or customer service, the very thing that put people out of work is the very thing that is preventing people from working. If you put a robot in place to screen phone calls to give you insurance information, if you put people on hold for ten minutes because their call is really important to them and your quality assurance is really important and there’s no human doing the job, and so you eliminate human beings from the equation. And then you wonder why there’s so much unemployment, it’s just a really a circle of just a negative downward spiral and nobody’s paying attention in my way of thinking and nobody’s aware of the tremendous impact i frankly, when i get on the phone calling an insurance company or bank, which i have to do all the time because, frankly, despite the seas that i pay, i have to do the work. If i meet the robot, i hang up and i get a robotic ally hang up. You don’t give me people. I don’t know these sites had there had their place, i guess when they when they started, they were they were quite valuable, and maybe just because they were knew. But now i do you think they’re just a victim of their size and they’ve been on and they’ve had to become automated because i think there’s a couple of things number one, i think they’ll always have their place. I think they’ll always be a percentage of employees, perhaps more entry level or perhaps that have less skill or have a very specific skill. And i think that employers think it’s cheaper the fact that it could take six months to find somebody, they they don’t see it as an expense because there’s no outlay of cash, i think it’s the new modern media so people think, oh, yeah, all the kids tweeting and this and that the other, but they’re still not getting success, and i you may know, i walked to and from work, and i listen to the conversations of people of all ages, and i hear this same thing i do a walking woman survey, let me let me bring leonora back and lean or what? What other sites have you used besides monster? I’m just wondering, what are the other ones that you’re you’re familiar with? Idealist is one is something, so i can’t think i have something with an aged is there i’ve been using linked in mohr. I’ve been doing a lot of webinars, and they’re saying that recruiters and even cos they’re using that a lot more. And i’ve been definitely more active in trying to connect different people and going to events and just overall, using that as a maybe, you know, the key. Okay, i have to admit that over the past a few weeks, people have been reaching out to may and saying, oh, by the way, we have this position open. If it doesn’t fit for you, do you know somebody else, which i found very interesting? And i have not been getting that from the other sites that have been using. So you’re finding that very interactive is that from lengthen your getting those those queers and i discovered on the facebook yet i’m starting to get my feel around their off from a business perspective, but definitely linked in has been a little bit more a two way street. I’ll call that. Okay, so it’s a compensate for the job sites, the bigger job sites you’re you’re spending more time on lincoln, but i noticed, but you’re still are using the big job sites, even though they’re not so valuable to you because you never know when the next opportunity comes by. You just never know, right? Paul, you should be a quality. You should be everywhere, right? That’s exactly what fuller and i have had discussions about is i want to be able to get myself out there and floral the opportunities that they’re there, as she said earlier, it may not be the thing that i want right now, but it may be that stepping stone to get me to where i want to get and leonora unlinked in how do you find that? The people who are who are contacting you, they’re making the first contact. So they just they saw your profile on lincoln? Yeah, what i’ve been doing has been going through the did you? Join the different groups and based on the different groups, people thinking, reaching out to me and said, oh, by the way, we saw your profile. Would you be interested in something like this? If you know somebody and i was like, i’ve got like, two or three of them, and i’m like, wow, schnoll that’s it kind of interesting. Okay, excellent. Leonora, you created that. You were open to it. You can imagine the people sitting home behind me. I don’t think yeah, those self defeating attitudes, right? Yeah, well, that’s that’s the whole point of people out there didn’t even go on lincoln, and you see what they’re not doing it. It’s. Interesting. Once you start learning and understanding the dynamics of what linked is linked and is you get to see well, people are not really maximizing it to what they should, and i’m willing to. And i’m really open to different ideas in different ways of finding that next step. Unfortunately, those some of those some of those bad attitudes come from the more the more deep troubles that you mentioned before paula. Like fear and and even depression. But you have to somehow do something. To break the side, you know, and i’m not i’m not pushing here, but this is where a coach can come in, and i could tell you that the people that i work with are they’re just clueless in some cases as to how they need to peel some things back some layers back to expose some issues so they can get through them and get on the other side of it. And it doesn’t mean working with somebody for one hundred hours. It’s sometimes one or two conversations make all the difference, and i think leonora that’s, why you’ve been successful because you truly were open toe listening. I find that so many people are so frustrated that they’re much more into the argument and the debate. Well, if you want to stay right and it’s working terrific. If it’s not working, then you need to listen. You know, it’s like me going to the doctor and him saying, take two aspirin and call me in the morning and me going home and going now i’m not gonna do anything about it. Well, then i have to be prepared to stay stuck. Leonora, how about let’s move off line? And goto riel face-to-face networking, how much of that are you doing and has much changed in the past month or so? What’s interesting is because of plankton, and they have these different social events. I’ve been going to a few of them. I mean, i’m going to be doing a lot more going forward, but i’ve just started getting involved, like like three or four of them, so they have live meetups, yeah, and based on the different from different functions, some of them are a couple hours and some of them are events where people do talk and have speeches and you get to socialize cocktail hours. Uh, and i find that to be helpful because at least then i’m just sitting and i’m talking to different people from different avenues that are coming by. And just last week, i met up with somebody that i met there, and we had a deeper conversation in regards to what i was interested in and and what she was interested in his well, it’s, more of a two way street. So you know anyone who could help each other out? That’s great, and you never know what that’s going to. Leave, of course, s o those meet ups come from the linked in groups. Is that right? Yeah, right. And they have different event. Could you just tell us some more networking? Well, what are some of the groups that you’ve joined? Are they are they non-profit groups or their job seekers groups? There are a lot of them i’ve done in the Job seekers 1 recruiting 1 because the police doing to fold hitting the recruiters that are getting the jobs from companies as well as other people who want to meet up with the recruiters. So it’s, a little bit of both. I’ve been doing a little bit of both. Okay on doll emanating from linked in this is over. Okay, so linked in is like to live meet ups and and those sound like they’re they’re getting promising because you plan to do more of them. Yes, i am. Okay, paula, anything you want to you want to add about thea the value of the face-to-face? Yes. I have a personal story to share. If i may, people know me and know that i believe in networking. I believe it been around it’s older than man and i think it’s effective, and i met with my primary care physician a couple of weeks before the holidays. I had to have a pre i had minor surgery and had to have a pre op physical, and i’m sitting across from him and he’s adding the data to the form and says, pull, i think we need a business meeting, and i think i must be dreaming and i said, okay, what would you like to meet about he’s? Just, you know, you’re always talking networking, i say yes, yes, that’s on that client and he said, you know, i need some marketing expertise, and he kind of laid out what he needed it for. And he said, you were my smartest patients, which i laughed that i know you must have a very small practice, and i said, you know, i can absolutely help you with that and he said, i’ve had a couple of marketing people and they get paid a lot of money for a whole year’s worth of work, and i really don’t see results, you know? I see how you are. What is this project you would do for me? And i said, absolutely i am very fortunate because of my career path, and certainly when i came into the business world in the late sixties, i went through a training program in retailing that was like getting your mba and i’m a generalist, and i’m a specialist, and i’m lucky to have that combination and i think that’s true for leonora, i think she’s been a generalist and a specialist and that’s why she can go into a for-profit or not for-profit environment and she could go into finance and or marketing for cosmetics or a service provider because she does have such breadth of experience. In any event, i wrote this doctor a proposal, and i realized, you know, i have so much more experience than i even think about it write a proposal about doing a marketing strategy using the proprietary database that i already own that forty years old and has millions of contacts and all kinds of sorts of information. Wait, we have just we have just a couple minutes, so i’m going i’m going toe ask you, teo, just stop the story, but i think the point of it is the right the value of just talking to people including your primary care physician and the people on amtrak and leonora meeting people in live meet ups, i mean, just getting out there as much as possible in exposing yourself, right, thanks. I’m not overlooking any possibility, right, including the online, which leonora is not finding all that valuable. But as you both have said, you just never know, and that seems to be sort of a recurring theme i guess that we’re hearing that i’m hearing in the different segments a cz we go month to month, you just don’t know. So you have to sort of you really do need to be everywhere. And this is a full time job for you, isn’t it? Leonora? Oh, it’s more than a full time job and i kind of feel like i’ve been like, you know, ten hours a day on just out there trying to connect in trying to find the right fit, okay? And are you are you focusing it all on a particular type of non-profit that you would like to be in that’s where i’m just trying to narrow it down, there’s a couple of different ones that i am interested in, i just haven’t found the right one because i do know what i need to dio is do that volunteering, and i don’t want to scatter myself all over the place. I want to find the right one that fits for me, so i’m still finding my way now. And where are you in the volunteering? You haven’t started that yet? I started a little bit at a dog shelter that i was interested in, but i’m not sure if i’m really liking this particular shelter, so also trying to branch out into i do love music, and there was something happening at the juilliard that i’m trying to get myself into. But, you know, we’ll see where it’s okay? And i would say the volunteering is is probably an excellent strategy for showing your interest in making that transition from financial services and two non-profit because you’re you’re devoting time. Um, paula, we have just thirty seconds, really just thirty seconds. Anything you wantto close with, keep on keeping on and keep the faith. Don’t get depressed. You can ladies thing. I’ll talk you out of it. Excellent, ladies, thank you very much. This is savvy strategies for your search we’ve been joined by leonora scala are non-profit job seeker and paula marks, search consultant and president of hyre resource is, and they’ll be back with us again in about four weeks. Roughly, ladies, thank you very much. You’re listening to the talking alternative network. Dahna this is tony martignetti aptly named host of tony martignetti non-profit radio big non-profit ideas for the other ninety five percent technology fund-raising compliance social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio friday’s one to two eastern on talking alternative broadcasting do you want to enhance your company’s web presence with an eye catching and unique website design? Would you like to incorporate professional video marketing or mobile marketing into your organization’s marketing campaign? Mission one on one media offers a unique marketing experience that will set you apart from your competitors, magnify your brand exposure and enhance your current marketing efforts. Their services include video production and editing, web design, graphic design photography, social media management and now introducing mobile market. Their motto is way. Do whatever it takes to make our clients happy contact them today. Admission one one media dot com. Hey, all you crazy listeners looking to boost your business, why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com welcome back to tony martignetti non-profit radio very shortly. I’ll be joined by scott koegler and we’ll be talking about winter active websites. What you need to know. Excuse me about interactive websites for your non-profit right now. Thirty two minutes after the hour. It’s time for tony’s take two. And this week i wantto tell you that itunes for the show is coming very, very shortly. Should be just a couple of a week or so. Maybe two weeks at the most. Been working on this for a few months, but it takes time to work through the itunes process and also work on our own internal process. Me and the people who helped me with the show to get the audio processed correctly and then uploaded toe itunes with the artwork and the the search engine tags and the description of the show and all that’s that’s required before you can have ah, credible presence on itunes. You could take a little peek if you like. At non-profit radio dot net that’s ah, my earl non-profit radio dot net. You’ll see a couple of episode’s up there now about six. They’re older ones, but, um it’s it’s ah. It’s a presence, and of course, once we get the process going that i just talked about, every new show will be added, then you’ll be able, tio, listen from there, but more importantly, you can subscribe, which means you get automated downloads and then you listen at your leisure anywhere on an ipad or on your computer on the net book or on your phone, anything that can listen to on mp three and it’s all automated for you, and also take a look at my blog’s, which is at m p g a d v dot com i have a post went up today called self beware of self serving objective reports. I got something recently from a company called wealth engine and you know, and you’ll see the details in the block, but essentially they, you know, they described their report as something that’s objective, but really, what they’re trying to do is get you to beam or engaged in prospect research, which will then lead you to be more likely to engage wealth engine for their prospect screening services. So i just think, you know, you always want to be careful of just looked with scrutiny. I guess at this so called objective reports and again there’s ah, maura, about that and today’s post on my blogged mpg a d v dot com scott kottler is with us. Scott, how you doing? I’m doing great. Hell, you. I’m doing terrific. Thank you. Glad to have you back. Scott is the editor of non-profit technology news he’s, the show’s tech contributor. And we’re going to talk about what i call winter active websites. What you need to know about about and to attain true interactivity for your website. So that your non-profit website winds scott what do we mean? What won’t you tell me what i mean when i say interactive active interactivity. It’s a good point, tony. A lot of traditional websites have always been pretty much like a newspaper. You look at it, you can read it to get information from it, but they didn’t traditionally always have ways for you to feed back now, over the last few years, with what’s been called web two point. Oh, that’s. Pretty much old hat by now, because almost everything is interactive. I mean, even, you know, talk about newspapers. Most newspapers now have an online presence. And you can then talk back to the newspapers. So, let’s, uh, before you go further let’s, let’s be able to message back to the website it’s, able to forward on information to your friends and other things like that that’s kind of the basics. Now, is that the essence of web two point? Oh, we have to be careful about george in jail. I don’t want to. I don’t want to slam you into jargon. Jail. What? What? What? What? Generally does web two point oh mean, well, that that’s a good point, web two point. Oh, generally means interactive website. Okay. And that was kind of a jumping off point and there’s, you know, there’s a course. Now we have three point. Oh, but we’ll leave that for another discussion. Okay, three point. Oh, maybe. All right, well, now you teased us what’s the basis what’s the basics of three point. Oh, three point oh, is intelligence behind the scenes it’s where information is pulled together and given meaning by something called semantics. You know, the language of language um, again and it’s a big topic. But it is out there and something that there’s. Okay, well, we’ll hit web three pointers sometime later this year on the show. We’re in two point. Oh, now we’re talking about interactivity for small and midsize non-profit websites, so drilling dahna labbate what? What does that start to mean? What does it look like for the small and midsize non-profit? Well, let’s, start with the fact that if there is a non-profit out there that does not currently have a website, you know they need to be first moving in that direction and getting website for those that do have websites they made very well be of the older style words it’s essentially a brochure, information about what they’re doing, and it may not be updated frequently. So the first step is to get to a point where the information’s current that it’s updated that it’s easily available, and then you add the interactivity to it and that’s kind of what i was talking about in terms of the reader, the visitor to the website, being able to take action, one of the most popular actions is the ability to have a button on there that says, hey, i like this particular article or like this idea and i want to share with my friends and that’s the the ones that you see most often are the facebook like buttons. The facebook share this button and the twitter tweet this but yeah, but even i see on websites, i think it’s usually green, but it’s a little symbol on it, says share, and it may have those links that that you’re describing in it, but you open up that window and there are dozens of different methods of sharing that particular page, right? There are all kinds of those things you called widgets and those there lots of those available and the ones that have the twenty different or thirty different conectiv ity functions in a box our kind of a way to cover all bases. The truth is that the most the majority of us participants are going to be there twittering or facebooking. Okay, okay, and so we’re moving away from, and maybe we should already have abandoned the static webb website that has, ah, home page that hardly ever changes or maybe never changes. We’re away from that exactly. The current wave, if you will, is to have something that combines but the essence of the block, which is a constantly changing a set of information, along with more information, all kinds of topics, so typically on the center section that has a set of articles in it and along the top of the sides of the bottom, you’ll have more static information or menus that will get you too, about us or contact sore our events or donate now, which is something we probably talk about. Yeah, we will get to the donate now button. Um but so if the if the website is really moving to the block, then ah, blog’s should be updated at least once a week, if not a little more frequently, right? Absolutely. The old adage is content is king and that always true nobody’s going to revisit the website if they believe that they already know everything that’s there. So you need to constantly refreshing provide new information for people onda reason for people to come back and and what about getting subscriptions to the block? I see that a lot and i know it’s on mine also, you know, subscribed to this block yes subscriptions khun b in coming a different bunch of different ways, one of them is the rs has, which is the really simple syndication, thank you, and that that shows up in in a somebody’s are ss display or ghoul reader or somewhere yahoo leader or something like that, and the other subscription, if it is typically than the email. So both of those are valid and that’s one way to keep updated and in a way of getting people to sort of follow your your block, i mean that’s, that’s equivalent to the like button on a facebook page. Sort of yeah, sort of it is it’s uh, it’s the in bound to the reader. So as a publisher of the website year than publishing an article that automatically gets sent to that leader it’s it’s, not similar to a like button in that it doesn’t go to the readers friends, which is really the essence like but, yes, someone just sent me today video that i didn’t have a chance to watch yet, but it’s a cnn report that was critical. I watched it, i read the read the caption i read enough to know that it’s ah was a cnn report that was critical of facebook in in what it shares when you click the like button on a on a on a page now that, again is ah whole other discussion that yeah, facebook is has been chided quite a bit for the fact that you know their business, they’re not just doing this because they like you. No, they are every time you taken action on facebook with click alike, or you make a post or you connect with the friend, will you look at an advertisement? They collected information? They use it in order to sell advertising on their site? Face it, they have to make money somewhere, and they’re making it by selling your profiles to advertisers so that those advertisers target you for the things that you’ve already said that you like at the next-gen charity conference a couple of months ago, i interviewed andrew noise and o y e s, and he is the communications director for facebook he’s in a facebook employee based in washington, d c so essentially he does the company’s lobbying on dh i think the company’s response to what we’re talking about would be in-kind there are very detailed privacy settings in facebook, and they find that a lot of users don’t. Avail themselves of all the all the detailed privacy protections that are that every member has and you just hit the nail on the head don’t either their detailed there are about twenty pages worth of settings that you need to go through in order to enable those and my complaint with that is that nobody does it. Yeah, it’s just too it’s, too complex. Nobody first of all even knows that they’re there. And secondly, if they go to that page and they see that they need teo make some decisions, they probably don’t quite understand all the decisions it’s so daunting don’t have that it’s useless. Okay? You think it’s that bad? All right? And you mentioned it being a business it’s even more of a business now, just within the past, what, ten days or so goldman sachs invested? What a billion dollars or half a billion dollars in facebook, eso that much more of this definitely business friends, that doesn’t mean that you can’t use it properly, but it’s it is. You have to realize that that it’s taking the information that you put there and it’s using it to its own advantage. Let’s talk a little more about the interactivity. And we do have a couple minutes before a break to talk about that donate. Now, button, what was your advice around that? Well, i think that don’t donate now button is great. I mean, it allows people to very quickly and easily just make a decision to donate money to a cause. Be quick about new enter either your paypal account or your your credit card account. It’s secure, easy, it’s quick, a good way to make decisions on to collect abila nations and non-profits consent that up without having tohave. Ah ah hold back end processing by using paypal that you just mentioned, right? Exactly falik probably the easiest, most widely known of that. And if it is really it’s dead simple. I mean, if you know how to set up a web page, which, well, it doesn’t take a whole lot of experience. Then you can probably put together donate now, but and there is an implication to the donate now button that i know a fair amount about for non-profits and that is that in a lot of states, roughly twenty two, that donate now button is considered a charitable solicitation. In the state so in those twenty two states, so you just want to be aware of that? Because that has implications for your having teo register with state authorities everywhere that the that the donate now button is considered a solicitation. So for instance, if you’re a pennsylvania charity and you have that donate now button on your website, you are deemed to be soliciting in a bunch of other states once that don’t hate now button goes live a zay said that has implications for for some legal compliance issues for non-profits filing information you need exactly yeah, usually with the state attorney general or the secretary of state, andi, i wrote a book on the subject for charities that wanted do the registrations themselves, and i will get myself a plug there’s information about that on my blogging mpg geever dot com what about you started to talk about the free and easy resource is in terms of papal? How about other, um, why don’t you just tease us with a couple of naming a couple of free resource is we just have a minute before the break and then we’ll flush them out after the break. Sure, i talked about newsletters, and i think one of our previous conversation and i set up websites to handle newsletters, and i said, i use a open source free resource to set up the website it’s called june latto j o m l a and it’s. A great way to set up a website is highly capable, doesn’t mean that it’s, that it’s absolutely dead simple, but it doesn’t require a person to be a programmer, which i’m not okay. That’s. Good. All right, well, we’ll talk a little more detail about juma and what it offers, and maybe some other free resource is after this break. This is tony martignetti non-profit radio, and i’m with scott koegler stay with us talking alternative radio, twenty four hours a day. 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You want to share a little more about julia? You’re definitely juma is one of the class of content management systems otherwise called cms that is open source, that means, you know, they’re the program’s air created by enthusiastic people on there, they’re provided for free. So jim was by far not the only one there’s probably thirty of these things around, but it’s the one that seems to fit the way that i unable to build websites that provide easy interactivity, quick ability to update just a plethora of features. They have twenty in things like with things we’re talking about the hey pal plugin button donate now the share this button and little panel of thirty different icons and all kinds of other things even going as far as newsletter creators and templates, they’re all free, so it’s a great place to start. I always recommend that for customers that i’m that i’m setting. Up a website is that at jundullah dot com dot com okay, and you said there are a number of other ones that then this open source, how does that? I’ve always wondered, how does that work? How does it how is it successful that just people all over the world are contributing to something it’s an amazing thing? People typically have full time jobs that may be related to programming or or some kind of function, and they are enthusiastic about helping to develop a new program a platform and they do. And so juma has a worldwide it’s got enthusiasts literally every probably in every country, certainly in a lot of europe and the far east and the the application just came out with a new update. One point six, even though it’s one point six has been out for about five years, but it’s it’s just tremendously powerful and something that could easily ten years ago, you would have paid one hundred thousand dollars for oh really, you think? Is that robust it’s? Unbelievable! Absolutely. Are there other resource is that you can think of that are similar or that atleast in the free category that there would be valuable. Yeah, there are. I don’t have my off top my head because i think we spent so much of my time with humans, but they’re certainly our if you go, if you do a search for open source cms content management systems, you’ll come up with a list that is stunning, confusing. Okay, open source cms how about wordpress? That’s? A very popular one for blogging, isn’t it? Absolutely, and that you’re right started out as a blogging platform almost exclusively, it has grown by people providing also plug ins and modifications allot of which you’re free and is, uh, turns it into more of a website development system. It certainly is a cz, you know, probably i don’t know i can’t really speak to you directly, but i know a lot of my a lot of my friends use use that as the website platform as well. Yeah, i know it’s a very popular one, and i think there are hundreds of different formats they’re called themes that that you can use. I know mine is a wordpress blogged based on the thesis for matt, i think this’s theme, i think yeah, yeah, there are on similarly, for juma, there are thousands of things, some of which are free and some of which are paid and that’s how these people make their money, they will provide some number of free resource is and then if you want something a little bit extra or more complex, then they’ll charge for those, but we’re not talking about a lot of money. One of the most expensive themes that i use is forty dollars and forty dollars for how long? Forever essentially you sign up, you say i want to steam, you pay powerthru forty dollars and you get the code and lives on your sight forever. Excellent. Okay, scott and i just learned from our producer sam that the talking alternative website is a is a wordpress based site, so there’s i mean, and that has a player and so there’s enormous flexibility and all free unless maybe you buy some of this special add ons, but those air chief you’re saying they generally achieved. There are some that are more expensive if if anyone wants to see the juma example it’s, my website, my your company newsletter dot com is built on junior, and you’ll see it’s. Got, uh, sound players? It’s got video players. It’s got all kinds of different things. Kind of very capable, but they all are very capable. It’s a matter of which one you get used to. Okay, excellent free resource ideas, scott. Thank you very much. Thank you. That’s. All interactive web sites, good ideas. Go to the sites. Do that search that scott recommended. Thanks, scott, for being on the show, my pleasure will have again in three, four weeks or so. Next week we’re going to talk about branded best bets for branding and promoting your non-profit principal of the red rooster group, howard levy will be with me and he’s going to reveal how to identify, propagate and exploit. Yes, exploit is not a negative your organization’s brand how to figure out what that brand is and use it to maximum advantage that’s that’ll be my guest, howard levy. Next week you can keep up with what’s coming up always on tony martignetti non-profit radio. By signing up for our insider email alerts on our facebook page. Make sure your privacy settings air right before you click like, but go ahead and click like don’t let that dissuade. You thank you for those who have, i think, it’s, about one hundred fifteen, roughly people. Thank you, add your like vote if you are not among them, and become a fan of tony martignetti non-profit radio it’s, facebook, dot com and then the show name also want to thank my guests. Leonora scala are non-profit job seeker, and paula marks, our search consultant in the first segment of the show. Creative producer of tony martignetti non-profit radio is claire meyerhoff line producer and the owner of talking alternative broadcasting is san liebowitz, and our social media is expertly done by regina walton of organic social media. This is tony martignetti non-profit radio, always big non-profit ideas for the other ninety five percent. Join us next friday, one p, m eastern here on talking alternative broadcasting at talking alternative dot com. I didn’t think that shooting. Good ending. You’re listening to the talking, alternate network, waiting to get you thinking. Nothing. Cubine are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? 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