Tag Archives: productivity

Nonprofit Radio for April 18, 2022: Apps, Tools & Tactics For The Hybrid Workplace

 

Jason Shim & Meico Whitlock: Apps, Tools & Tactics For The Hybrid Workplace

 Work ain’t going back to what it was pre-pandemic. How can you and your teams remain productive, not merely busy? Jason Shim and Meico Whitlock reveal the resources that will lead you to rockstar productivity. Jason is from Pathways to Education Canada and Meico is The Mindful Techie.

 

 

 

 

Listen to the podcast

Get Nonprofit Radio insider alerts!

 

 

Apple Podcast button

 

 

 

I love our sponsor!

Turn Two Communications: PR and content for nonprofits. Your story is our mission.

 

We’re the #1 Podcast for Nonprofits, With 13,000+ Weekly Listeners

Board relations. Fundraising. Volunteer management. Prospect research. Legal compliance. Accounting. Finance. Investments. Donor relations. Public relations. Marketing. Technology. Social media.

Every nonprofit struggles with these issues. Big nonprofits hire experts. The other 95% listen to Tony Martignetti Nonprofit Radio. Trusted experts and leading thinkers join me each week to tackle the tough issues. If you have big dreams but a small budget, you have a home at Tony Martignetti Nonprofit Radio.
View Full Transcript

Transcript for 587_tony_martignetti_nonprofit_radio_20220418.mp3

Processed on: 2022-04-14T23:52:20.140Z
S3 bucket containing transcription results: transcript.results
Link to bucket: s3.console.aws.amazon.com/s3/buckets/transcript.results
Path to JSON: 2022…04…587_tony_martignetti_nonprofit_radio_20220418.mp3.271748616.json
Path to text: transcripts/2022/04/587_tony_martignetti_nonprofit_radio_20220418.txt

[00:01:54.94] spk_0:
Hello and welcome to tony-martignetti non profit radio Big nonprofit ideas for the other 95%. I’m your aptly named host of your favorite abdominal podcast and oh I’m glad you’re with me. I’ve come down with blue fro dialysis. If I saw that you missed this week’s show apps, tools and tactics for the hybrid workplace work ain’t going back to what it was. Pre pandemic. How can you and your teams remain productive? Not merely busy, Jason Shim and Miko Whitlock reveal the resources that will lead you to Rockstar productivity On Tony’s take two summer is coming sponsored by turn to communications pr and content for nonprofits. Your story is their mission turn hyphen two dot c o As we continue our coverage of 22 NTC, You know what that is. You know, it’s the 2022 nonprofit technology conference hosted by N 10, you know who N 10 is because we’ve been talking about this for weeks and weeks. They’re the smart folks who help you use technology in all your social change work right now. Our coverage includes Jason Shim and Miko marquette Whitlock both returning to nonprofit radio Jason Shim is director of digital strategy and transformation at pathways to education. Canada and Mikko market Whitlock is speaker and trainer on mindfulness and technology. He is the mindful techie Jason and Nico. Welcome back to nonprofit

[00:01:58.54] spk_1:
radio Thanks for having

[00:01:59.13] spk_2:
us.

[00:02:33.24] spk_0:
Always a pleasure. Always a pleasure. I don’t know if you guys have been on her three or four times. We’ve, we’ve been doing not uh, the NTC for since like 2016 or something. So it’s been a long time. It’s been a long time. Good to have you back this year. Your the topic is apps tools and tactics for hydrate workplace. Rockstar productivity, not mere productivity or increased productivity but rockstar level productivity. Okay, I’m gonna hold you to that.

[00:02:35.24] spk_1:
Mm hmm.

[00:02:36.44] spk_0:
Jason. Why don’t you give us a little overview of why you think this was an important topic for for Ntc?

[00:03:18.34] spk_2:
Yeah. Over the years I found that when sharing information at NBC and presentations that uh some of the feedback that we’re getting with people we’re feeding back well we love hearing about the tools and so, you know, this um presentation emerged as a, as a result of that really, you know, following the data and you know, the people have spoken and uh we put together this session to really reflect, you know, that there are tons of tools that are constantly coming out and these are tools that we have, you know, tried tested and have identified that, you know, they really help us in our kind of day to day work and we just want to share it with the world.

[00:03:37.04] spk_0:
And because there’s also a mental model component to this. So as as are mindful techie, what’s the what’s the mental side of

[00:04:48.44] spk_1:
this? The mental side of it that we talked about specifically in the presentation. Was this idea of moving from being busy to being productive. Right? So you can be busy answering emails, you can be busy and back to back zoom meetings. You can be busy attending all of those unsolicited calendar invites for various things and you could be exhausted and tired at the end of your day in your week, but you might not actually be making a difference in terms of moving the mission forward. And so the mental framing is really about how do we move from focusing on outputs? Right. I answered this many emails. I worked this many hours. Two outcomes focusing on OK. How many people did we actually serve? How many how many dollars did we actually raise? You know, how how did we make a difference today in someone’s life based on whatever the mission is of our particular organization. Uh And so the the tools are really that we talked about are really designed to help people make that that shift from dizziness too, productivity related to actually moving mission forward.

[00:04:51.54] spk_0:
What a critical difference distinction between being busy and being

[00:04:55.27] spk_1:
productive.

[00:04:57.07] spk_0:
Love it. All right. So why don’t you get us started? Why don’t we uh why don’t why don’t we start with some apps, tools and tactics. Mikko, why don’t you kick us off?

[00:06:59.14] spk_1:
Yeah. So, uh you know, I’m you know as the Michael Techie, I’m really big on tech distraction tools. And so um some things that I highly recommend our um for example, taking full advantage of the do not disturb feature that are available for your devices and so enjoy devices IOS device system to be the most common right? We have the watch, we have the phone, we have talent we we even have the you know the laptop or the computer in all those instances. The tools that we have have opportunities for us to silence stills notifications when we are doing things that are necessary for us to be um productive. So at work when we do focus on work related activities, silence notifications. And then also when we’re sleeping and when we’re resting and believe it or not sleep and rest are actually one of the most powerful productivity tools that we have. We didn’t talk about this in the session but it’s often left out of the discussion. People feel guilty for taking time off and resting. But it’s actually a requirement to to take care of yourself and to do greater work and so do setting your do not disturb settings. You can automate this. So for me for example I have my my phone and my tablet automated so that at um at about 9 30 every evening until about 10 a.m. The following day my notifications are silenced. And what does that mean? That means that from receiving text messages from receiving alerts from other types of apps on my phone unless I’m looking at my device. I’m not hearing the beep. I’m not hearing the ping, I’m not seeing those things flash across the screen. They’re not disturbing my sleep. Um during the night and when I wake up in the morning, they’re also that the first thing that sort of jolts me into my day, right, I’m able to ease into my day without having those things um turned on. So that’s, that would be one thing that that I would recommend in terms of um thinking about this idea of tech distraction um

[00:07:14.24] spk_0:
before you continue, I think you and Beth Kanter, we’re talking about this, I don’t know, 34 years ago using using the, using the very simple functions on your phone that that are available to keep you from being distracted using the do not disturb. I’m pretty sure it was you and Beth like like I said four years ago talking

[00:07:23.26] spk_1:
about the

[00:07:24.06] spk_0:
very simple nothing to download. Just use the function that’s already on your devices.

[00:07:43.54] spk_1:
Absolutely. And and they have evolved. And so one of the things that Jason and I talked about the other sessions that we’re not disturbed, for example, um some of the latest updates for android and iphone allow you to for example, make those um the shutting off of those notifications. Geolocation based. Right. And so like if you’re at the gym or you are

[00:07:51.30] spk_0:
actually

[00:08:26.64] spk_1:
physically driving, you’re physically at like an actual on site in your office for example, you can set it so that it recognizes where you are and it adjusts to notifications based on that maybe in the case of of, of Jason for example, he needs certain notifications on so that he can be alerted if there’s something happening with the babysitter. Right? And so maybe depending if Jason is leaving the house to go to work, maybe he wants to be able to receive text messages or calls from the babysitter but have everything else turned off. And so that’s an example of how you can modify those things based on what your needs are. So that you can um, you know, stay informed, be responsible, be responsive but also make sure that you are moving from busy. Too productive.

[00:08:33.24] spk_0:
Jason has an infant at home. That’s why Miko is saying that

[00:08:37.24] spk_2:
very relevant.

[00:08:52.64] spk_0:
That was very relevant. Yes, very relevant. Um before we moved to Jason, Miko, can we talk about the importance of rest and the glory of napping? I’m, I’m a huge proponent of naps.

[00:10:19.74] spk_1:
Yes. I’m a big proponent of naps. And one thing I will share is I talk about deep rest right? And depressed is a continuum that includes power naps that includes sleeping. It includes just shutting yourself off from external stimulation. So, one of the things that I share with folks is that um some of us have a hard time sleeping and sleep looks looks differently for everyone. Um, But there are other ways to rest and recover and recharge outside of just like when I give the example of sometimes when I take a power nap for example for me a power nap is about 30 minutes or less. Sometimes I am not during that time period able to get into a place of deep sleep and that’s okay. Sometimes the restorative power comes from simply taking a moment to lie down or just sit in a comfortable, you know, cool place unplugged from the devices set the timer and simply allow my body to relax that the the act of doing that even if I don’t fall into a deep sleep is also rest and restoration as well. And so a lot of us beat ourselves up because we feel like oh I didn’t get you know, x number of hours of sleep. Well maybe we expand the definition to focus on. Did you allow yourself the space to simply not do A bunch of things at one time to allow your brain to rest to allow your body to rest. If you did that then maybe that’s good enough for where you are right now.

[00:10:38.74] spk_0:
There’s NASA research that the optimal naptime is 22 minutes. I’ve I’ve seen that I’ve seen that in a couple of places. So yes, that’s what they recommend for people on the International Space station. 22 minutes optimal naptime.

[00:11:07.04] spk_1:
Yes. And I find for myself that I I set my timer for 35 minutes and what that allows me to do it because actually you actually need time to get to that 22 minutes. And so I build in the buffer to allow myself to actually lie down and get comfortable, You know, whatever it is and generally by the time the 35 minutes is up, I’ve I’ve gotten some maybe not a full 22, but I’ve gotten, you know, a sufficient amount so that when I wake up, you know, I’m feeling refreshed and not, not groggy.

[00:11:29.94] spk_0:
Okay, you’re welcome to take more than an extra 13 minutes it takes to get a lot of prep time leading up to your nap. You need to get just the right position. Just the right weight blanket, just the right pillow. I mean I’m not, you know, these are all things that I have my special quilt, My nap quilt, it’s just the right weight. It’s soft cotton. It’s it’s it’s ideal. So

[00:11:33.16] spk_1:
Alright,

[00:11:39.04] spk_0:
So take your extra 13 minutes. Get yourself you get a solid 22 minutes of rest. All right, Jason, let’s go to you. Let’s let’s um what what you know I mean, however you guys have categorized these. You just, you just go next

[00:13:28.84] spk_2:
what? Well, following on the lines of tech distraction. I mean, Niko spoke a little bit about the built in functionality and one functionality dollar highlight is a night shift in nightlight which are baked into IOS and android. So in IOS, it’s called night shift in android, it’s called nightlight. And these functions used to be separate apps and then with the latest releases that they’re, they’re not baked into the absent and what it is is essentially a red light filter that turns on when the sun sets. And the reason why this is important is that for folks who may find themselves staying up late at night, like if you’re up at like, you know, one or two a.m. And you’re trying to figure out why you can’t fall asleep for some people, the culprit, maybe the blue light that is emanating from screens. So if you’re staring at your cell phone without a red light filter on, or if you’re working late into the night on a computer without a red light filter on, your actually exposing your eyes to a lot of blue light, which is kind of stimulating, you know, bright light outside. So, you know, your body is thinking that it’s kind of daylight and so, you know, no surprise that, you know, that may lead to kind of sleep problems. Uh, so uh night shift and night light, our settings where you can flip the setting on and then as the sun sets, you know, your um, screen will kind of tint a reddish orangey glow and uh I have found that it’s made an incredible difference in being able to fall asleep and actually feel tired. I think there was a, for me a pre night shift, um, life and in a post and even more important for me now with a little one uh you know, at home and you know, folks, I have introduced this feature to, you know, have have noted that um they actually, you know, start to feel tired at, you know, the times of day when they’re supposed to be, and, you know, they’re experiencing, you know, fewer sleep challenges in that regard.

[00:13:45.64] spk_0:
Doesn’t the blue light suppress the production of melatonin, which is uh, isn’t it melatonin? I think that because people take melatonin supplements, if they, if they’re not

[00:13:51.50] spk_2:
sleeping well, I

[00:14:03.04] spk_0:
think the blue light suppresses melatonin and that’s why it’s good to filter it out toward approaching sleep time, so that your body produces the melatonin that needs, it needs to help you fall asleep. Isn’t something like that.

[00:14:19.94] spk_2:
Yeah, I think it’s helpful to be able to provide the body with the ongoing cues that, you know, it’s that, you know, it’s been built for and, you know, if we’re creating lots of like artificial light, um, you know, via our, our screens and, you know, moving beyond the screens to in general, um that, you know, if uh if folks are, you know, having like really, really bright overhead lighting, you know, in their bedrooms or things, you know, it’s, you know, it’s important to be mindful of, you know, those light sources late at night

[00:15:39.74] spk_0:
television, same thing, you know, it it serves no purpose to use night shift or night light on your, on your device and then your phone, you know you’re watching tv you know again that that that that blue light. Um Yeah I just saw something else. Uh This is it seems like the the theme running through this is sleep. But I just saw I just saw research about the darkest, the darkest and the darkest environment is best for sleep, the least amount of light possible. So if you have a light on your charger, you know put a piece of, put a piece of tape over that or turn it upside down. So the light isn’t not the L. E. D. L. E. D. S are very bright so and the slightest light. Um I see it alarm clocks in hotel rooms and then I unplug those things and then and then I try to be courteous to the housekeeper and I reset the time before I before I check out but led alarm clocks, you know, brightness brightness is is bad firstly

[00:15:40.20] spk_2:
I totally hear you there. I’m putting putting tape over things. I I I’ve gone over my entire bedroom with electrical tape and so you know it’s it’s almost like doing a light on it. There’s like a little glow of something. Alright electrical tape is going on top

[00:16:36.14] spk_0:
Of it. Exactly there there’s a kit, there’s a little kit that Amazon sells for like $6. It’s different size circles and different shapes, circles and squares with an adhesive on the back, you just you know peel it off a sheet and then based on how big your light is that, you’re trying to cover those different sizes and different shapes. Um So you can get a little kid too, but same thing, some some kind of tape or whatever, but you wanna you wanna, you wanna sleep in a gym, not just dim dark, you want to sleep in a dark environment? Um All right, I love it. So, we haven’t even downloaded anything. We’re just using the devices that are using the functions that are on our devices for to avoid tech distractions. Um Why don’t you give us something else? God will stick with you. And then we’re going back to Mexico.

[00:18:06.94] spk_2:
Yeah, the next kind of another kind of uh tool is something called Newsfeed Eradicate. Er uh So this is a tool that was introduced to me by, by Miko and it’s a plug in that you uh is available for for chrome and when you install it, you know, when you log in on facebook that you see a bit newsfeed of everything. Uh I mean, newsfeed eradicate er it does just that it eradicates the news feed. So it allows you to be more intentional with your social media consumption that um you know, when you dip into a social media networks like facebook, you know, they’re incentivized to try and keep you on there for as long as possible. You know, viewing all the ads and so on and so forth. But sometimes you just need to go to facebook to send a quick message or to like look up something and you need to get back out. And what this does is that it removes all the distractions so that you’re not stuck on the site, you know, which can often happen. So it actually shows an inspirational quotation instead and you know, if you want to post an update, that’s all you can do. Um and you can just focus on that Now. Newsfeed Eradicate er has evolved over the years as well to include other uh platforms. So it’s also added twitter linkedin, youtube, instagram, hacker, news reddit. So uh you know, I think this really reflects that they’re they’re listening to their audiences as well because those are also other sites that, you know, um during the course of a day, you know, if you’re going in just to check in and something uh that uh you know, you could end up staying there longer than than you wish and a tool like Newsfeed eradicate er uh you know, allows you to be more focused.

[00:18:25.04] spk_0:
Yes, the distractions that which which are designed, they’re built into the they’re built into the sights and the apps to keep you there longer. That’s why uh Yeah, so news where we find, where do we find news feed eradicate er how do we how do we turn that on?

[00:18:33.84] spk_2:
Yeah, so you just short short in in the the chrome plug in. Um uh, Chrome plug ins online. It will show up as news feed. Eradicate er and you can uh, you can install it there.

[00:18:47.04] spk_0:
Okay. Chrome plug in. Excellent. Alright. Miko. What do you have?

[00:20:51.94] spk_1:
So minus is related. It’s also a plug in for um for chrome, it’s called stay focused and it’s a plug in that allows you to really manage your time on those distracting websites. So for me, for example, I’m a political news junkie and so I could spend all my time if I could going down the rabbit hole of, you know, the political news, you know, headlines and the videos and the podcast and all those things. Right. And so what state focus allows me to do is it allows me to set up time budget. So for me, My daily time budget is 30 minutes. And what that means is I plug in all of my distracting websites and I can browse those for 30 minutes. And then after my time expires, if I’m on one of those websites, I get a pop up that says, shouldn’t you be working and then the page closes right and my time budget resets every 24 hours. And so what this allows me to do is to um find the balance between being productive but also, you know, engaging in something that’s actually fun or entertaining or interesting to me, but to Jason’s point about facebook, for example. Um there’s nothing wrong with facebook, you know, facebook is great. If you like to watch cat videos of panda videos, that’s great. But we have to be able to put parameters and boundaries around us so we don’t spend all of our time doing that. You know, one of the things we have to recognize is that especially with social media technologies, they aren’t um neutral in terms of tools like we tend to think that technology is neutral, but they’re not because as Jason pointed out, there are companies that are incentivized, you know, for a number of different reasons to keep us on their platforms as long as possible, right? That’s how they make money, right? How they monetize their, their their offering. And so it’s a tools like stay focused, allow you to strike that balance between saying, okay, I like to watch cat videos or I like to follow the political news fox or I like to follow what’s happening on Reddit. That’s okay. There’s something wrong with that. But I’m going to set some limits on that so that I can do that while also making space to, you know, get the work done and also spend time with family and friends and some of the other things that are really important for your life as well.

[00:20:58.14] spk_0:
So stay focused as a, as an app for android and iphone,

[00:21:03.54] spk_1:
it’s a plug in. That’s a browser plug in just like, like the newsfeed Eradicate er for, for chrome.

[00:21:34.94] spk_0:
Okay, Okay. Alright. 30 minutes. You’re pretty disciplined. I would have said it for more like six hours or something, you know, so defeated 10 hours and defeat the whole no, but I’m using the good, I’m using the good plug in. I’m using it. Alright. 30 minutes is very disciplined. All right. And then it shuts you said it shut the site down. If you if you go over whatever whatever site you’re on, if you, when you go over it, it pulls it down, shuts it. Yeah,

[00:22:04.94] spk_1:
So it’s, it replaces it with a with a pop up that says, shouldn’t you be working? Um now, and obviously they’re there. You know, if you’re determined enough, you can obviously work around like I can open another browser. I can do a number of other things. But the point is that hopefully that will be enough for most people to pause and to really assess. Okay, well this has been enough. I can I can come back uh and you know, I’ll, You know, I’ll be able to come back. I have another 30 minutes tomorrow. I really need to get back to this report. I’m working on. I need to go, you know, walk the dog or whatever it is,

[00:22:13.04] spk_0:
raise your consciousness, right? Give you the chance to be disciplined.

[00:22:18.24] spk_1:
Exactly.

[00:24:03.44] spk_0:
If you, if you want to override it and go back into un productivity then of course you can, you can figure out how to do that. It’s time for a break. Turn to communications content. They can help you create content whether that’s for internal audiences or for your outside audiences, whether it’s blog posts, social media, your annual report, reports for the board research that can help you create content and and content curation management. Have you got a lot of documents, some of which could be valuable on your website, on your blog. There might be good social media posts, but you don’t know how to organize them or their you need somebody to go through them to find the good stuff and separate the wheat from the chaff. Always like that. The wheat and the chaff, you know, they can help you with that too. So the content creation and also the curation, the management of your content organization there of all eminently doable by turn to turn to communications turn hyphen two dot c o. Now back to apps, tools and tactics for the hybrid workplace. What’s the movie you both have talked about the way absent sites are designed to keep us on. What was the movie just within the past year or 18 months that that revealed the tricks the or the technology that uh, that all the big sites used to keep you on, was it? It wasn’t the social network that was the older one about facebook wasn’t it? The social

[00:24:07.02] spk_1:
network

[00:24:09.08] spk_0:
social dilemma. Thank you social dilemma. It’s exciting. It’s on HBO. It’s excellent. Thank you. Make up your social dilemma reveals all the technology that they’re using to keep you on intentionally intentionally. That you’re right. This this is the technology is no longer neutral.

[00:24:39.44] spk_1:
Yes. So yes. So the social dilemma talks about that. And um what you know, uh example that um that Jason gave us in terms of the news feed, which is sort of never ending, right sort of this infinite loop, for example, um you have other examples with netflix and Youtube where the default setting is for the next thing to play right automatically.

[00:24:52.80] spk_0:
Right? You

[00:24:54.73] spk_1:
can turn those off.

[00:24:56.94] spk_0:
So

[00:25:12.54] spk_1:
with netflix, you can turn off the automatic playing of the other things. You can also turn off what I find annoying is sort of the the audio preview. You can turn off the audio preview so that you know, when you’re flipping through different options. The audio preview doesn’t you know, you’re not sort of it’s not blaring at you as you’re trying to decide what you’re gonna

[00:25:36.54] spk_0:
do, you’re trying to sort through what to watch and every time you highlight something right, the preview starts all right, I’m gonna check, I’m gonna check the settings in all three, you’re the one that annoys the hell out of me. You know, I just watched a great movie. I like to watch a movie to the very bitter end that has the copyright year in the credit. But but they’ll but they’ll start streaming. They’ll they’ll they’ll, they’ll start streaming another movie or so. Or unless you click up into the upper corner to say continue the credits

[00:25:43.08] spk_1:
so

[00:26:23.14] spk_0:
You can, you can defeat it, but you got it, you got like 10 seconds or maybe 15 seconds. I think it’s always, you have 10 seconds to move the cursor, you know, go up and highlight continue credits and then, and then you can watch the indian credits and the and the music. And to me, they’re cutting the movie in half. Even though it’s, it’s the last two minutes to me, they’ve cut it in half the credits count. I want to see the credits. I want to hear the music. Alright. I didn’t even realize you could turn those things off. Okay. Check check settings. So check settings in all your streaming apps. All right, Thank you. Excellent. Alright. Uh, let’s see, Jason. You wanna you wanna take a turn.

[00:28:11.14] spk_2:
Yeah. So another section in the presentation that is on automation and ai tools and I’ll start with a really cool one that came out fairly recently and it’s called visual ping. So the the ul Firdous visual pain dot io. And what it is, is essentially a tool that will tell you when a site changes. Now. It sounds super simple, but you know, the specific use case maybe, you know, let’s say you are looking at a site and you’re having to check it regularly for, um, uh, an organization that is going to be announcing, you know, a round of grants soon and you want to be notified. But let’s say they don’t have an email notification system set up where they don’t have like a feed. Um, that means, you know, someone in your organization or you have to be checking that every day or maybe several times a day if it’s super urgent or you want to get in, you know quickly and what visual ping allows you to do is just you input the website and that, you know, you can allow um, yourself to, to draw a few boxes and say, you know, this is the area of the site that I want to be notified when it changes and it’ll send you a message when it changes or you can connect it to something like zap here to, you know, maybe send you a message on slack or however you wish to configure it. Um, but it’s, it’s really, really cool, you know, and especially when you look at some websites that, you know, may not even that are manually updated, this can be really, really useful. Um, so you know, for notifications of, let’s say if there’s, you know, I’ve used it for notifications of new charity registrations. Um, there, there isn’t necessarily a notification feed for that. So I usually just send me a notification every time a new charity is registered in Canada. Um, I had a friend, you know, share with me that they used it to get tickets for the latest marvel movie when they came out to be notified as soon as they were available. So you know lots of use cases for it and it’s it’s really taken off.

[00:28:21.64] spk_1:
Covid vaccination appointments.

[00:28:23.65] spk_2:
Yeah. Yeah.

[00:28:26.64] spk_1:
Covid vaccination appointments.

[00:28:30.34] spk_0:
Covid excellent. Uh Jason aren’t you getting too many things about new charity registrations daily? I mean aren’t there dozens a day?

[00:29:13.14] spk_2:
Yeah, they they it only um I think that the website only gets updated when it it does update. Uh so it is possible to actually go a couple of days without any notifications and I think that they seem to be patched updated. So when they are updated I’ll get a notification and then they’ll be like, okay, there’s four new charities registered today. I know that after the holiday season there’s a whole slew of them. Um You know, it’s uh yeah, it’s it’s just been kind of cool to to see that because otherwise, you know, I was checking the site like you know, once a week, just like, oh you know what’s new and now, you know, I think there’s some really interesting possibilities um for just being able to, you know, I see it as it as it comes up

[00:29:20.44] spk_0:
and what do you what do you do with that information? Is it just it’s just just for you to see the breath of charitable work being done in Canada or are you doing something with the new registrations as they come through?

[00:29:48.44] spk_2:
Yeah, I I was just curious to see, you know, them as they’re coming through, uh you know, I tried a little experiment where I connected it to uh happier um kind of process to automatically tweeted out. Um so, you know, I think there’s some, you know, experiments that, you know, I’m trying there, but um yeah, it was really just to stay informed and on top of, you know, the new organizations that are coming out and you know, what what what what are the new charities and what are they focused on?

[00:29:58.14] spk_0:
Interesting. Okay, okay, Mika want to take a turn, please give us give us a couple.

[00:31:44.24] spk_1:
Sure, so, yeah, so it’s sort of sticking with this theme about ai automation. Um, you know, a lot of us use, in terms of productivity tools, we use some version of the google suite of tools, so google docs, google slides, or we’re using Microsoft office or something similar. And something that’s really cool. Is that both of those actually have built into it, You don’t have to buy anything new, you don’t have to install the plug in, they have dictation features that allow you to actually speak as opposed to type so you can actually speak your notes, speak your outline, your agenda, whatever, whatever it is that you’re actually working on, and depending on the type of productivity style you have, depending on also your your learning style, maybe you’re not so good at typing. Uhm maybe if you’re doing brainstorming, maybe you just want to sort of, speak out loud as you’re outlining that report or whatever it is, and just have it sort of automatically be captured. Both Microsoft office and the google docs have the um dictation features like this built in. Um And there are there are other tools that folks are probably aware of, like outer ai for example, that integrate with zoom to actually do transcription. Um there’s also um close captioning, A lot of people aren’t aware of close captioning that is automated. That’s built into things like zoom and teams and teams that you can turn on to make your meetings more accessible. Um I think by default, it’s they’re they’re available in english um and you might have to pay an additional fee or hire a live trans transcriber if you wanted another language, depending on the type of meeting that you have, but nonetheless, those are features that are that are there um that can make life a bit easier for folks that are ai it’s an Ai driven

[00:31:53.54] spk_0:
if you’re doing this in the word sweet or google suite, you just search for dictation.

[00:32:00.84] spk_1:
Yeah, so I would if I am not able to set a pinpoint exactly where but what I would do is just go to the help menu and search for um for dictation or you can just do a quick google search. Um Those will be the two places I would start to to look for where in your particular version you might find

[00:32:18.84] spk_0:
that. And then also a good point about the closed captioning on zoom.

[00:32:22.54] spk_1:
Yes.

[00:32:23.15] spk_0:
Make make these also making technology more accessible as

[00:32:27.81] spk_1:
well.

[00:32:29.44] spk_0:
What what else? Miko let’s stay with you.

[00:35:36.54] spk_1:
Um So out of responders, so many of us are accustomed to this when it comes to out of office replies for email. Um I encourage people to use those to indicate um you know, your availability and and and things of that nature. Um but in addition to that, there are also out of responders for things like social media and so there’s I’m going to give you a low tech version and the high tech version. So if your organization, for example has a facebook page, I’m gonna give you the high tech version. Uh facebook has a feature that will allow you to set up an auto responder um to respond to people. So for example maybe you are a crisis hotline but maybe you’re not 24 7 and so people are reaching out to you through your facebook page, maybe you want an auto respond and let people know hey we’re not available between the hours of this hour and that our if you have an emergency please call this number or you know please make an appointment if it’s not urgent to come back the next day or whatever it might be right, so you can use your auto responder uh to to communicate and give people access to information if you’re not able to respond in the moment. Right? So that’s sort of the one of the high tech solutions sort of built into facebook um and I actually use this my personal, my organizational facebook page because I’m not, I’m not active on facebook, so I’m, I’m active on other platforms and so I use my auto responders let people know, hey I see that you found me here. I’m actually not here, I’m taking a break from facebook, but you can find me on linkedin, you can find me on instagram and here’s the information for that um low tech version of that is on this, I’m going to use twitter as an example, so twitter is another platform where I have a presence, but I’m not active, twitter is for this particular season of my life and work, not a tool that makes sense for me. Uh and so I made a decision that I’m going to take a break from twitter, so twitter does not have a built in auto responder, so what I’ve done is I’ve simply created a tweet that I have pinned that simply says I am not on twitter if you want to reach me, here’s how you can actually reach me, you can go to my instagram page or you can follow me or connect with me on linkedin and I’m happy to engage or two that way. So if you go to my twitter profile, that’s gonna be the first thing that you actually see, you’re gonna see that pin tweet that says I am out of the office where I’m away from twitter and here’s the best way to, to connect with me. So um auto responders I think are pretty cool when you’re using in this context. And so the high tech version is if the tool you’re using has that built in, you can do it that way and then given the example that I showed you with twitter where it’s not a native feature, um but you can still use it as such and this is important too for smaller organizations, maybe you have a small staff and it’s it’s not feasible. It probably doesn’t make sense from a communication standpoint to be Active on all the platforms at one time, but people might still be looking for you, that people might be looking for you on tiktok on twitter on facebook and maybe you’re not able to manage all those things, maybe you’re only able to manage, you know, instagram because you only have one person who’s working part time or whatever it is, right? And so you can acknowledge that people are looking for you across those platforms set up, auto responders if those things are available or just simply, you know, Panda message just says, hey, I know you’re looking for me here, but we’re taking a break, find us over here.

[00:35:54.54] spk_0:
I love it. You’re walking your walk, your your very intentional and mindful about what platforms you’re on. You said you you said at this phase, twitter doesn’t make sense for

[00:36:43.03] spk_1:
you. Yes. And I encourage everyone to think about that, particularly if you are managing a brand for your, for your organization, uh to consider like, yes, part of your audience might be on twitter, Part of your artists might be on facebook or on Tiktok, but if you realistically don’t have the capacity to manage those things, well, that’s perfectly okay, There’s nothing wrong with that. And so there are ways that you can figure out what’s one or two platforms that you actually can manage well, and then you can use the auto responder or another strategy to manage the fact that people are looking for you on those other platforms, but you simply don’t have the bandwidth to be on those right now. It’s

[00:36:57.73] spk_0:
also just very considerate. So that people, because because if people see a presence on a on one of the social sites, then I think it’s reasonable to assume that there’s gonna be some interaction if, if I if I try to engage with, you know, but but you’re being considerate and saying, you don’t don’t have that expectation because I’m not here, but you can find me in these other places and then I’ll be happy to engage with you.

[00:37:11.13] spk_1:
Very

[00:37:12.72] spk_0:
considerate, very considerate use of of the social network’s Jason, Jason.

[00:37:19.83] spk_2:
Yeah, so I would like to share a copy ai, so this is another really cool tool that it allows you to use ai to generate uh

[00:37:33.33] spk_1:
copy

[00:38:29.62] spk_2:
for various things, so I’ll give a few examples here. Um you can input something like a brief description of your organization, you know, what you do, or maybe, you know, you can copy and paste, you know, your case for support, you know, into it and what it does is it’ll generate you text based on what it is that you need. So let’s say for example, you would like to write social media posts that it can generate for you say, you know, 20 or 30 proposed, you know, social media posts with with content based on what you’ve input into it. Now, keeping in mind that, you know that this this is not intended to be like, you know, you copy and paste directly what comes out of this into your social media like that, this is more of a kind of a first draft kind of thing, but it can be a huge time saver for various things. So, you know, one example is for social media posts, another is um for landing pages, so if you’re trying to create, you know, landing pages for, you know, your website and you, you know, several of them that, you know, you can input the intent or what you would like and the system will auto generate, you know, within a few seconds, something that you know may otherwise take 10 or 15 minutes um or you know, depending on you know, how long you’re you’re making it um a 10 or 15 minutes reduced to a few seconds again for a first draft kind of thing that you can then tweak and evaluate. Um most of them are pretty good, you know that there’s some that you know, you definitely wouldn’t use but you know, I think that that’s the element of you know um the human in the loop kind of process to make sure that uh you know, this is working well

[00:39:11.12] spk_0:
that you said copy ai, is that is that an example of an app or that’s a general category

[00:39:17.34] spk_1:
of

[00:39:18.32] spk_0:
of the type of ai you’re talking about?

[00:39:20.90] spk_2:
So the website is copy dot ai

[00:39:23.52] spk_0:
copy dot ai. Okay, that’s an example of one of one. Okay, so

[00:39:39.42] spk_1:
Jason a question for you, so would an example be that let’s say tony were to take the transcript of this conversation and he wanted to generate social media from it. He upload the transcript to copy dot ai and have it do a first draft of social media for this conversation.

[00:40:41.21] spk_2:
Yeah, I think you could even um uh yeah I think put that in and then you could input, you know um uh you know generate uh generate a social media copy or landing page, you know, based on the, you know, the conversation, if you had a transcript available, uh the technology that it’s built on is built on a model called GPT three and that was released fairly recently and it’s it’s really really if if folks want to look beyond copy dot ai and want to dig a little deeper, um they can go to the open ai website and register for an account and it allows you to kind of peek under the hood and uh it gives a few options for folks to um, you know, have conversations with Ai or um try out, you know, you could input like very large blocks of text and ask it to, you know, summarize or explain, explain this to me. Like I’m a five year old for, you know, if you’re looking for like simplified descriptions

[00:40:44.42] spk_0:
and that’s a that’s an open ai.

[00:40:46.61] spk_2:
Yeah,

[00:40:47.71] spk_0:
open dot is it open dot ai,

[00:40:50.11] spk_2:
I believe. It’s open. Open ai dot

[00:41:09.41] spk_0:
com, interesting. Alright, alright, so we start to get a little more comfortable with artificial intelligence and not, not fear it. Uh and here, Alright, so it can give you a first draft, like you’re saying, instead of, so instead of looking at a blank screen uh it gives you a place to start for for a blog post or social posts. Alright, alright.

[00:41:31.31] spk_2:
Yeah, I think, I think it’s a big time saver and that like, you know, you could be spending like ours, you know, turning out those, those first drafts for um uh for some of this copy and, you know, really that this, you know, can save you those hours and really, you know, puts you more in a in a curation kind of mindset where you can, you know, take a look and tweak and kind of use those hours to um, you know, further refine um you know, the things that, you know, would otherwise be really time consuming to to put out.

[00:41:44.51] spk_0:
Yeah,

[00:42:29.30] spk_1:
I was gonna say so, Jason, I think one of the use cases we talked about was, you know, summarizing long or complex documents. So like if you’re an advocacy organization, you’re following policy or legislation that’s coming out. You know, a lot of those things they come out and you have to have a be ready to have a rapid response. Right? And so something that can really help is, if you can use a tool like copy dot ai to say, okay, can you give me like a really rough summary of this, you know, 100 page, you know, legislation that just came out, um and and just highlights, right? So again, it’s not gonna be perfect, but, you know, it you can use that alongside, you know, humans actually sort of taking a look at and reading line by line. Um and it can help you to sort of again speed up the process of if you need to respond to that, maybe there’s something you don’t like and they need to be able to put out a press release, you know, saying what you like and what you don’t like or whatever. It might be

[00:45:25.49] spk_0:
excellent. That’s a very good case. Alright. And, and Nico, this is in line with, you know what we were talking about earlier being busy versus being productive. You may feel like you’re productive if you’re reading the 100 pages of proposed legislation, but you can be more, much more productive by having a tool. Give you a first cut through it and then at the very least I will give you a place to focus your attention. So then you go read the pages that are relevant at the very least right business versus productivity. You don’t, you don’t want the former strive strive for the ladder. It’s time for Tony’s take two in the summertime when the weather is hot. You can stretch right up and rush this guy when the weather’s fine. You’ve got women, you’ve got women on your mind. Yes. The summer time is coming up of course that was Mongo jerry. You know him, they do all that the sound effects with their mouth. You know that I always thought that was on a washboard, but you watch the videos and just their mouths the summertime, the summertime. So I’m reminding you two make your plans for summer, whether it’s time alone, which can be very restorative or time with others. Whoever that might be. Start looking at that summertime calendar. You aren’t going to find the time to do the things you want to do this summer. You’re gonna have to make the time. You got to make the time. Set it aside. Be intentional. You want to spend time with these friends, Book the weekend and then it’s in violet. Everybody trusts everybody else and your weekend happens. So just uh, my advice, please set that time aside for yourself for others. Book it off and preserve it so that you can enjoy your summer the way you want to, whatever it means to you however you want to do it. Make the time. You’re not gonna find it. That is Tony’s take two. We’ve got boo koo but loads more time for apps, tools and tactics for the hybrid workplace with Jason, shim and Miko Whitlock, you guys have more. Right, I’m sure. Is there more, Is there more out there

[00:45:29.19] spk_1:
there? I mean, we we could talk forever. Um, so would you like us to go through another category and what would you like?

[00:45:37.29] spk_0:
Yeah, sure. You got please. What what’s, what’s the category introduced it. So we know what we’re talking about.

[00:46:01.68] spk_1:
So we’re talking about productivity. So this is category, Focus on productivity. And I’m going to highlight one around video. So there are lots of interesting video tools out there and I’m gonna group these together. So there are three. So there is Vidyard is one Bloom is the 2nd 1 and bonds Euro is the third. They’re all very similar.

[00:46:07.36] spk_0:
Say the first one again?

[00:46:09.28] spk_1:
Vidyard.

[00:46:10.48] spk_0:
Vidyard,

[00:46:13.38] spk_1:
Yes, V I D White, A R D.

[00:46:14.87] spk_0:
Vidyard and

[00:48:16.17] spk_1:
then loom. So they’re all very similar. Uh And the, you know, one of the more common use cases is particularly since we’re working a lot of us in the remote or hybrid setting. Um you asked me for example earlier, how do I find the dictation feature in google docs or in Microsoft word for example. Um And so in this youth case I could actually send you a video with the voice over with me on the screen showing you my screen and showing you step by step how to actually do it. So as opposed to simply just send you the instructions, I can actually show you and you could say, okay, well actually I don’t see it, I’m like, well, tony show me what you’re seeing. You could send me a video back, show me what you what you see and it can be asynchronous. So right now we are together having our conversation together, but maybe we are asynchronous, you know, maybe you’re in a different time zone. Um and you know, we are available to respond at different times. And so this allows you to send video back and forth. Uh and you know, help one another in a way that’s going to be more helpful than simply sending someone a list of things and an email do this, this and this, right. People can actually see it another use case. And this is something that, that, um, you know, Jason shared in terms of fundraising, you know, you know, how often do you make a donation and you receive nowadays, um, an email or if that at all saying thank you for your donation and that’s it, like, that’s all you get right. But how cool would it be if you got a sort of an email, you got a short video that was like, hey Tony, thank you for your 25 donation, $25 donation to save the Wells. I really appreciate it as a result of it. You know, you’re gonna save x number of wells and we appreciate your support and you’ve got like a 32nd video from somebody, um, you know, how impactful would that be. And so tools like this allow you to actually do that fairly fairly easily. So there’s so many use cases for this and one of the, the, the broader points in terms of productivity that allows you to make particularly hybrid or remote work more productive, particularly when you’re working a synchronously. So if you’re not gonna zoom together, you’re not together, you’re working at different times. Um, but you want to bridge the communication gap. Um, these can be powerful tools to help you do just that

[00:48:49.17] spk_0:
bonjour Euro is one that I know and I, and I use, uh, for exactly the way you describe it. I don’t do it with donors, but I do it with new members to my, my course planned giving accelerator when when someone has, has joined the course and paid the tuition, I send them instantly. I send them and I, I tease it with, you know, when I see your payment comes through, I’ll send you my special welcome.

[00:48:59.37] spk_1:
Yes.

[00:49:09.37] spk_0:
And then the special welcome is that it’s a 30 or 45 2nd video. It’s just I find that one makes it very easy to use. But you’re saying loom and vidyard also as good as bond or Oh

[00:49:58.57] spk_1:
yeah, so they’re, they’re very similar. And so maybe Jason can speak to like some of the nuances there that I’m not aware of. Another use case here too is, you know, you know, you mentioned you have your courses and so on. I do a lot of prerecorded things and so, you know, things like bloom can be super useful where I can, you know, maybe I don’t want to use them. Um, maybe I wanna use um, bloom because I want to share my screen. Maybe I’m doing drawings on the screen and I want to show people things I wanna point to stuff. I want to highlight different things. Uh, but I want people to be able to see me and hear me as well. Um, so a tool like loom for example, can be a powerful tool to help you to to to do that. So when people get you’re recording, it’s not just you, but they’re able to see you your slides, they’re able to see you interacting with the slides. Um and and so on.

[00:50:02.76] spk_0:
How is that better than using zoom? If you just recorded yourself on zoom and shared your screen, zoom has a white board feature,

[00:50:11.36] spk_1:
it’s just an alternative.

[00:50:13.06] spk_0:
Yeah, it’s

[00:50:13.45] spk_1:
just an alternative.

[00:50:15.46] spk_0:
Yeah. As you can loom you can zoom Alright,

[00:50:17.61] spk_1:
alright.

[00:50:18.76] spk_0:
It’s cool. Uh

[00:50:59.86] spk_2:
I’ve also found that for for figured um when I’ve had to troubleshoot any technical issues with any of the software that I’m using. Uh and I send in a video video detailing exactly what my screen looks like and what I’m doing as I’m narrating it. Um I up until I started doing that, I never got feedback from support people being like, oh my gosh, this is so amazing, thank you. Since I started doing that feedback that I get from support folks like thank you so much, you know, this has saved multiple back and forth emails and we can solve and diagnosed the problem in one shot. And so if you if you want to make a support persons day in your for technical issues, you know, record a video of your have any problems here you’re having and send that in

[00:51:02.76] spk_0:
and also be more productive.

[00:51:05.76] spk_1:
Yes,

[00:51:06.36] spk_0:
avoid the end, avoid the endless emails back and forth. All right,

[00:51:10.48] spk_1:
yes,

[00:51:13.06] spk_0:
Jason your turn.

[00:51:54.16] spk_2:
Yeah. So speaking of avoiding, you know, back and forth. A couple of tools that I’d like to highlight is addressing uh quite quite a simple thing. So, you know, I think folks tend to copy and paste fairly frequently on a day to day basis. So, you know, you go into one document and you need to copy something over into another document. But what do you do when you have many little bits of information that you need to shuffle over now? For most folks, you know, they may just flip back and forth over and over again. However, there are there is software that will make it easier to do that. Um So the specific software for Mac, it’s all the fly cut and the windows um equivalent is copy Q. That’s the letter Q. And the analogy I would use is that it’s kind of like a bucket for your clipboard. Or maybe a better analogy is a like a coffee tray. So instead of having to go back and forth to the coffee shop, you know, for each individual kind of request that you can just kind of put it, you know, in a tray and get it all at once. And then, you know, when you’re um moving between programs that you can, you know, copy copy, copy a whole bunch of different stuff. So

[00:52:27.41] spk_0:
Let’s say you could have 20

[00:52:33.75] spk_2:
different items, then you can move to, you know, where you actually want to paste the stuff and then, you know, paste paste paste paste, instead of having to go back and forth 40 times. You could, you know, just batch those all at once. And this is a very simple, but um you know, if you’re doing this like, I don’t know, 40 50 times a day and you multiply that over the course of a year, like this can save a huge amount of time.

[00:52:56.55] spk_0:
Why do we have to wait till 20, for somebody to think of that? I’m sorry, what did you say?

[00:53:14.35] spk_1:
I think equivalents have been around for a while. I think they’ve they’ve evolved over time, but they’ve been around for a while. Like the for particularly for folks that are like into programming and things like that, they’re probably we’re aware of these tools, you know? Well, before now,

[00:53:50.95] spk_0:
Alright, I was not alright, copy to you. Yeah. You know, from my intent interviews, my ntC interviews, I I was copying and pasting the tight onto I made a sheet for each for each interview. So I need the title, I need the uh the, the short bios of each person or the name and the title, but they’re not together. So I was doing them separately because they’re not together on the page and then I need the description and I need the learning outcomes. So it’s like four or five or depending on the number of speakers could be like eight different copy and paste for one interview. Alright so I can bulk copy and then bulk paste with copy

[00:53:54.69] spk_2:
queue

[00:53:55.75] spk_1:
or you could just hire Jason to create a process where it it’s great. It scrapes the website, it creates the sheets for

[00:54:01.25] spk_0:
you.

[00:54:06.98] spk_1:
Exactly. And you’ll just you know, take you 30 seconds and you’ll have all the things you

[00:54:14.84] spk_0:
need Jason. I don’t think I can afford Jason though. His expertise is being

[00:54:18.02] spk_2:
friends and family discount.

[00:54:19.10] spk_0:
Thank you. Alright.

[00:54:21.15] spk_1:
And he’s he’s on parental leave now so you can take advantage of that, you

[00:54:23.91] spk_0:
know? That’s right. I got leverage. Yes. Well it it paid paid leave.

[00:54:29.14] spk_2:
Yeah.

[00:54:44.64] spk_0:
I don’t have quite the economic but take the friends, I’ll take the friends and family discount. Alright. Um Alright let’s keep going. We got a couple more minutes, we can spend a lot more time um Do something else. Somebody I I’m not gonna call you guys decide who wants to go next.

[00:55:04.04] spk_1:
I’ll talk about timing. So we were working in a remote and hybrid world, I think all of us but I think yeah, I think all of us are probably in different time zones, right? And so I find um particularly in remote hybrid environment that I’ve I’ve there have been instances where I’ve gotten confused about times I was like and what time something is and I actually think this, this actually happened for our ntc session and I was like, well I thought this was an hour later, you know,

[00:55:10.55] spk_0:
oh my

[00:55:16.04] spk_1:
I did not know, luckily Jason, you know had the sense to to call and

[00:55:19.48] spk_0:
text. Yes.

[00:57:36.93] spk_1:
So we so we got that that part figured out. So one of the things that I that I love is a feature because I’m a I’m a big google calendar person. So I there’s a feature in google calendar actually to one is called multiple time zones requires no add on, you can go into your settings and you can, if there are frequent time zones that you’re operating across for your organization, you can add those. And so I’ve added those in terms of the clients that I worked with, what are the three or four most frequent time zones so that when I’m booking um appointments, I can see which time zone it is and make sure that it’s the right time. And then the other is the world clock feature that is very similar um that allows you to see what time it is in different time zones at a glance. Um and that allows um scheduling to to make things easier. Um and it’s for me like as someone who’s traveling and you’re working with people across multiple time zones, that helps me to understand, okay, what time zone am I in and what time zone is my is my client in and I’ll give you an example that was really relevant with the daylight savings time. So the place that I’m at now. Um so so some people that I know this, but when we have daylight savings time, not every time zone changes at the same time. Right? And so the time zone that I was in this year, um there was like a three week difference, right? Where there was, there was like, I wasn’t like no man’s land where like it was like regular time or standard time everywhere else. But like I’m still stuck in like this place where like I’m in purgatory or something. And so I needed to be very, very uh in tune with like what time it was for me versus what time it was, wherever it was that I was with the folks that I was actually collaborating with. So multiple time zones and the world clocks feature, I don’t need to add anything, simply the features that you can actually turn on by going into your settings into your google calendar. Um They’re similar features for for outlook for folks who are looking for those so you can google and and figure out what those things are. But something super simple, but actually super helpful in terms of helping you to be more productive when it comes to scheduling those those meetings.

[00:57:40.53] spk_0:
Alright, so, so world clock and multiple time zones that those are both features in google calendar.

[00:57:45.93] spk_1:
Okay,

[00:58:02.72] spk_0:
because I’m thinking when you said world clock, I’m thinking too, I use iphone, you can just set up multiple just on iphone set up multiple time zones for where your where your clients are. I mean I’ve been doing some collaborating with some folks in India now and

[00:58:03.28] spk_1:
absolutely

[00:58:07.82] spk_0:
It’s 10.5 hours ahead from eastern time where I am. So and and it’s a half hour difference in every time zone is not on the hour

[00:58:12.92] spk_1:
in

[00:58:16.82] spk_0:
terms of different so there’s 1.5 hours. Um And then in my class we had the trouble. Hawaii does not use daylight savings

[00:58:21.18] spk_1:
time. Funny

[00:58:22.92] spk_0:
there, but they don’t need it. So the class members from hawaii we’re late for or they missed the missed the class after daylight savings time. They don’t think of it. So

[00:58:33.96] spk_1:
uh

[00:58:41.12] spk_0:
get smart. Yes. Just be productive. You know, there are tools to help you with this. You don’t have to make the calculation every time. I love your kids like you’re traveling. All right. So I know you know from your home this client is plus three hours. But right now I just went back to So now they’re plus five or do I add the two or do I subtract the +25 plus one now, you know,

[00:58:59.12] spk_1:
So you’re you’re doing like a math problem right

[00:59:15.22] spk_0:
use your tools use the tools please use the tools. Um All right. Nico I let Jason open. So why don’t you wrap us up and give us give us one more and take us out with little motivation.

[01:01:14.21] spk_1:
All right. So I’ll give you one more and a little bit motivation. So the last one I’m gonna give you is a tool called what’s at business. A lot of folks are familiar with what’s app which is encrypted SmS platform. There are others like telegram and and and and like um but one of the things I like about what’s at business is um it allows you to number one have more than one WhatsApp number. So if you have just a regular WhatsApp, most people understand that. One of the limitations is that you can only tie one phone number to WhatsApp. And so I travel internationally. So I have an international number and I have a US number. But with the traditional WhatsApp I wasn’t able to use WhatsApp with both numbers. Well now I can because I set up a WhatsApp business account and I’ve attached my international number two that and now I can use both WhatsApp accounts um simultaneously. The other use cases for organizations. Um Going back to the crisis hotline example, maybe you’re using WhatsApp as a way to communicate with folks and have it be encrypted for example, um you can set up a catalog or a menu of services that you offer within what’s at business. You can set up auto responders so people can get a response if you’re not available. They can get a response of of like your office hours or how to contact you um doing regular times of who to contact if it’s an emergency. Um and you can allow ready access for multiple people to use the west top business account and be able to respond to messages. Um and and not have that limitation that you have with the traditional um WhatsApp that most people are familiar with. So um if going back to this time zone um challenge you also have multiple phone numbers for whatever reason, right? Hopefully for legal reasons um that you’re you’re able to use WhatsApp um business to help make that transition a bit more a bit more seamless. So um

[01:01:23.41] spk_0:
you

[01:02:24.40] spk_1:
know as we close out, you know, I really want to just go back to what we talked about at the top which is you asked us about the mental model for the work that we’re doing. And um it’s really again moving from being busy, right, taking off things on the checklist, ticking through those emails, you know, counting the number of hours that you worked and really centering the amount of your time and energy and effort on being productive and moving towards tangible meaningful, impactful outcomes for your work. And to apply this, not just for your work but also personally we can apply these same concepts to how are we um making ourselves more productive so that we can be more present and more available for our friends, for our family, for our colleagues and also for ourselves because ultimately, if we are not at our best, when we cant give our best and so we want to make sure that we are keeping that in mind as we think about this topic of Absolutely and tactics specifically in this hybrid world that we’re experiencing right now,

[01:02:45.30] spk_0:
That’s a perfect wrap up. Thank you and I’m gonna, I’m gonna ruin it now. You’re stuck with a lackluster host. It’s tragic. Really tragic because while you were talking, I realized, you know, we didn’t talk anything about email help. Help with the email email management. Are there, do you guys have anything I’m putting you on the spot now in a specific category, Do you have ideas for? I feel bad for ruining your outstanding rapper. We’ll just have to listen to, you have to replay it after we have, but we gotta hit email. You mentioned email, you have, you have tips for email management?

[01:03:12.20] spk_1:
We do. There are tons of tips and um, I’m gonna let Jason there was one you covered in the session um the inbox pause. You want to talk a little about that?

[01:04:23.19] spk_2:
Yeah, there’s a tool called inbox because it’s uh it’s made by boomerang and it’s a plug in that it’s, it applies for gmail and what it does is that it will hide your inbox until you’re you’re kind of ready to to view or that’s that’s one of the settings that you can have. But the positive boxes that when you press the pause button, it’ll stop the emails from coming in. So that uh you know, you can more carefully manage your time around how you process the email. So instead of you know, going back and checking and responding that you can actually, you know, schedule in time and your calendar be okay. This is my designated email checking and responding time. And not kind of have that temptation of having the email sitting in the inbox because you literally can’t see them until you hit the resume inbox. And then all the emails will come flooding in and then you can process it then and there. So uh you know this this kind of goes in line with what we shared earlier about, you know, um Newsfeed Eradicate. Er it’s kind of similar in its function and that um you know, this is to manage your attention and you know, help make it easier to uh schedule intentional time to to deal with those things.

[01:04:28.81] spk_0:
Okay? Inbox inbox pause. You have another, you have another email tool, Jason.

[01:04:35.69] spk_2:
I have one.

[01:04:41.19] spk_1:
Yeah, I was gonna okay.

[01:04:42.09] spk_2:
Uh

[01:07:24.88] spk_1:
so I was going to share uh it’s a strategy and then the tool related to the strategy. So the research shows that we spend more than half of our work time actually reading writing, responding to email. More than half of our work time reading writing responding to emails. So a significant chunk of our lives are spent nowadays, you know in our in our inboxes. And so one of the most effective things that we can do to manage that time more effectively and to actually lower that amount of time is to um reduce the number of decisions that we have to make about the things in our inbox. And one of the most effective ways to do that is by actually filtering things into different buckets um so that you’re not having to think about that because when when the when the email comes in it’s not just responding to that, you have to think okay do I respond to this? Is this spam and it will respond to this now do I respond to this later? How urgent is this? You’re having to think about all those things simultaneously and it becomes mentally and emotionally draining and exhausting over time. So I use Gmail and one of the ways I do this with Gmail is I use the multiple inboxes feature That allows me to sort things into um four different buckets. I have my main inbox I have um you know, alert for things like google docs. So if Jason and I are working on something and Jason’s tagging me, I can see that Jason tagged me and expecting a response. I have my newsletters right, so those are things that don’t require an immediate response. So those are things I want to go back to. But I don’t need to see that in my inbox and then drag it and drop it to manually to a folder and then the last one of the receipts. Right? So if I’m ordering things online, um I don’t need to see that receipt right away. So if I need to see that receipt for tax purposes or if we’re getting reimbursement, I know that it’s there in my my receipts folder and I can go back and look at that um later. And what that means is then I have those four categories. Then I’m spending less time sorting through my inbox and I can spend more of that time actually responding to the things that are actually the higher priority. So you can do this. Also for outlook, there’s a smart inbox feature that can support this. You can also set up filters um to route things to different in boxes. You can color code things based on who it’s from. For example. So if if your top priorities to respond to e mails from donors and to your your supervisor or the ceo of your organization, um you can flag those as a different color so that you can make sure that you’re always focusing on those things first. So there are many different ways you can do this. But the broader principle here is to um set up filters, Whatever system works for you in terms of filtering so that you’re spending less time mental and emotional energy processing email but actually being productive when it comes to the type of email that you’re receiving.

[01:08:14.27] spk_0:
Thank you. All right, thank you guys for going a little long again. I didn’t think of email until until Nico mentioned it, but so we went long. But so thank you for the graciousness being gracious around that. But I mean the stuff we talked about, you know, do not disturb night shift, night light news feed. Eradicate er stay focused, visual, ping auto responders copy dot ai vineyard loom bands, Euro fly cut copy queue multiple times. Well multiple time zones. Oh multiple time zones, World clock feature, right, what’s that business? Uh inbox pause and uh just being intentional filtering, filtering, filtering, filtering,

[01:08:18.97] spk_1:
filtering so

[01:08:29.27] spk_0:
Incredible. I was probably another hour and a half. Alright, they are, they are both both former board members of N 10. Jason Shim Director of Digital Path, digital strategy and transformation at pathways to education. Canada and Mexico market Whitlock the mindful techie, a speaker and trainer on mindfulness and technology, Jason Miko, Thank you so much. Thanks for sharing all this.

[01:08:48.07] spk_1:
Thank you for having us. Thanks

[01:08:49.59] spk_2:
for having us,

[01:09:46.77] spk_0:
absolute pleasure, loved it. Thank you. Next week We’re gonna have more from 22 NTCC asking for receiving and giving feedback if you missed any part of this week’s show. I Beseech you find it at tony-martignetti dot com responded by turning to communications pr and content for nonprofits. Your story is their mission turn hyphen two dot c o. Our creative producer is Claire Meyerhoff shows. Social media is by Susan Chavez. Marc Silverman is our Web guy and this music is by scott Stein. Thank you for that. Affirmation scotty. You’re with me next week for non proper. radio big nonprofit ideas for the The other 95% go out and be great. Mm hmm.

Nonprofit Radio for August 17, 2018: Branding & Focus and Attention

I love our sponsors!

Do you want to find more prospects & raise more money? Pursuant is a full-service fundraising agency, leveraging data & technology.

WegnerCPAs. Guiding you. Beyond the numbers.

Credit & debit card processing by telos. Payment processing is now passive revenue for your org.

Fundraising doesn’t have to be hard. Txt2Give makes it easy to receive donations using simple text messages.

Get Nonprofit Radio insider alerts!

Listen Live or Archive:

My Guests:

James Wu, Kristyna Jones & Rhiannon Tasker: Branding
How do you get people to care about your brand and your cause when there’s so much noise out there? It helps to be inclusive and authentic. Our panel from the Nonprofit Technology Conference (18NTC) explains how. They’re James Wu, brand consultant; Kristyna Jones with Brothers Empowered 2 Teach; and Rhiannon Tasker from The Public Theater.

 

 

Steve Rio: Focus and Attention
Steve Rio has been researching the intersection of mindfulness, creativity and productivity. He’s CEO of Briteweb.

 

 

Top Trends. Sound Advice. Lively Conversation.

Board relations. Fundraising. Volunteer management. Prospect research. Legal compliance. Accounting. Finance. Investments. Donor relations. Public relations. Marketing. Technology. Social media.

Every nonprofit struggles with these issues. Big nonprofits hire experts. The other 95% listen to Tony Martignetti Nonprofit Radio. Trusted experts and leading thinkers join me each week to tackle the tough issues. If you have big dreams but a small budget, you have a home at Tony Martignetti Nonprofit Radio.

Get Nonprofit Radio insider alerts!

Sponsored by:


View Full Transcript

Transcript for 403_tony_martignetti_nonprofit_radio_20180817.mp3

Processed on: 2018-11-11T23:53:34.332Z
S3 bucket containing transcription results: transcript.results
Link to bucket: s3.console.aws.amazon.com/s3/buckets/transcript.results
Path to JSON: 2018…08…403_tony_martignetti_nonprofit_radio_20180817.mp3.200276731.json
Path to text: transcripts/2018/08/403_tony_martignetti_nonprofit_radio_20180817.txt

Oppcoll hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent on your aptly named host today’s show is dedicated to my mom. She would have been eighty five today would have been her eighty fifth birthday. Hi, mom. Oh, i’m glad you’re with me. I’d be hit with zoho no sis, if you made me sick with the idea that you missed today’s show co-branding how do you get people to care about your brand and your cause? When there’s so much noise out there, it helps to be inclusive and authentic. Our panel from the non-profit technology conference eighteen ntc explains how they’re james woo brand consultant christina jones with brothers empowered to teach and ran in tasker from the public theater and focus and attention, steve rio has been researching the intersection of mindfulness, creativity and productivity. He’s ceo of bright webb on tony’s steak, too, baby boomers, we’re sponsored by pursuing full service fund-raising data driven and technology enabled tony dahna slash pursuing capital p wagner, cps guiding you beyond the numbers regular cps dot com bye tello’s durney credit card processing into your passive revenue stream tony dahna may slash tony tell us and by text to give mobile donations made easy text npr to four, four four nine, nine nine here is branding from the non-profit technology conference welcome to tony martignetti non-profit radio coverage of eighteen ntc that’s, a non-profit technology conference in new orleans hosted by the non-profit technology network interview like all our eighteen ntcdinosaur views is sponsored by network for good, easy to use donorsearch and fund-raising software for non-profits my guests are james wou christina jones and ran in tasker. James is an independent brand consultant. Christina is co founder and ceo. Seo of brothers empowered to teach by here in new orleans. Andre hannan tasker is donor communications project manager at the public theater. Welcome. Thank you for having a pleasant have all three of you. Your workshop topic is branding for the apocalypse very ominous how to get people to care about your cause when everything is horrible. Okay, eyes the horrible that we’re, uh, is part of the horrible that we’re thinking about the current political environment and how there’s something new every couple of hours. Do you like he’s a crisis? Yes, that that is exactly what we’re talking. About that was certainly that’s the driver of the conversation and that i remember one day, you know, logging off twitter for about thirty minutes, coming back on and literally, there are six new horrible things that happened that we’re very much tied to the current political climate in the country we just learned a couple hours ago that paul ryan is not going to run for for the house in wisconsin. Well, there you go. Speak something about what’s going on on dh there’s news like that very, very often. Yeah, our challenge is to stand out, okay? Apocalyptic? Yeah, we have an apocalyptic e i mean, i think that the khan, the environment that we’re in right now is very divided. And no matter how quickly things change and how every how fast news is happening, it still feels like we’re in a very sort of divided world in the way that we’re feeling after post election, especially no matter what side you’re on it’s feeling very divided and very sort of there’s a lot of tension right now, and so it feels a little bit of tense and uncomfortable sometimes, okay, but, kristina, we can’t overcome your your organ has done it. I guess you’ve got some lessons to share. Yes, i think that we have overcome that because one of the things that we always do, regardless of what’s happening politically in the world stay true to who we are is an organization. So, you know, part of you know, your branding is sort of interpreting that message for what’s happening in the world as long as it’s a part of who you are. Okay, so, is that your first advice for rising above this noise is staying true. Yes, you are. I think so. I think what happens when we have these, you know, something, something that happens with non-profit sometimes is that wear always putting out a fire, right? We’re responding to a crisis. And in responding to those crises, sometimes we can lose a part of who we are or staying kind of on message of what we’re trying to accomplish or what our mission is. And so i think it was sort of like being i think i used on the panel today is like being a bully and a storm, right? So that’s, my part might take. Okay, so your panel’s already done. You’re relaxing them. That’s. Right, guys, take it easy on us. All right? Congratulations. Yeah, this is fun. This is not from radio. No, no, you got yours here. Anything okay? And i gather from the session description. Christina and rhiannon. You’ve taken two different approaches in terms of politics. Hyre christina apolitical. Pretty much staying mostly apolitical and reaction. Uh, using the arts to be political, using theater to be political. Yeah. Anything, something about the public theater as we try and represent all sort of views were opened everyone and we want to tell all stories and especially in our branding, we did the same thing where we said, very true to who we were as an organization and the urgency that people are few going in the community in the power of storytelling, to sort of tell people to share different perspectives and the power that storytelling really has. Teo help people feel like they understand a different viewpoint than their own, whether that’s, depending on all sides of the political spectrum, i mean the public theater being in new york city, we do tend to lean a certain way, but we try toe be as open just all, all voices in all stories on dh, hopefully help other people understand, especially as i said, we’re divided right now, helping understand other people and under perspective helps sort of refused attention and help people come in issues in a different way. James, i think it’s pretty well recognized that storytelling is critical. We’re not a theater group that has a stage literally, yeah, how can we effectively, compellingly is better. Tell tell, have the storytelling or telling ourselves yeah, yeah, that is a great question and one question, that question that doesn’t have fans, we have to have a fan, i have know that we’re seeing a james now you both way or lindsay is a small town, there was astra, everybody about each other’s people and your, uh, your home i’m leaving now way that was legitimate, okay, just kind of make up having any family. So how do we do this compelling? You know, that’s a great question is actually question that came up in a in our panel conversation today from the audience and ran and answered it beautifully, and i’ll try my best kind of encapsulate her great response in that. At the end of the day, yes, we might not be affiliated with an organization that is in the arts or in the future, or use this storytelling as the primary medium or platform. But the work that were in in the nonprofit world is all about human stories, right, it’s all about change and transformation within humans and communities that they dwell in, that we serve. And so i think at the end of the day, you know, you might not have art as kind of the channel for telling these stories. But the better you can get at telling very human stories that connect to people at a very human emotional level. I think that’s, where you get really, really, really power. How do you do drill down into that? Getting that making that connection with with the leader of the viewer? S o i think one of the mistakes that a lot of organizations do is they get caught up in kind of explaining their model like this is our theory of change. And this is here all of our programs, right? We invest in building community, we invest in entrepreneurs, whatever it is way train leaders instead of thinking about why, like, why do you exist? What is your purpose? What is your reason for being right? If you can start there, then you can begin inspire people in a way that if you start talking about your products and programs, you might lose them. Right? So if you can start with why you exist, really drill down and get to your core purpose. I think anyone can really identify with that. Begin. Teo, resonate with that message. It’s. Time for a break pursuant the round up the fund-raising round up it’s called the pursuing e-giving outlook. They took all the latest fund-raising reports. Boiled it down to just what you need to know. Plus they did a webinar on it. And you can watch the archive of that it’s, an ensemble piece, the content paper and the webinar both. Are on the listener landing page that is at tony dot m a slash pursuant remember the capital p for please. Now, back to branding. Cristina’s doing a lot of nodding. Yeah, i what’s your way, you know, brothers and power to teach, unlike the public fears only four years old, right? Um and so we’re still kind of a startup, but when we first started, it was very much like, this is our model. We have these three steps. This is what we do, and people would be like dahna and so when we started telling the story about why we do the work and why we think the way we do, it matters, it was much easier for people to connect. And so i think that that’s really, really important and you’re trying to get black men to go into teaching, right? Right? Education. That’s right, brothers? Yeah. Weather’s empowered to teach brothers and power to teach and sister bras and power to teach. But, yes. Okay. Okay. Uh, and you’re you feel like you’re creating a lot of boats and a lot of conversation around your mission. How? Yeah, on the way of rising above you, get talking about you? Yeah, i mean, uh, one of the things that i said today was that, like, show up, right? So we show up to lots of different things, and we show up in lots of different ways. So we participate in lots of activities going on around town related to the issues that we work on, but also on larger issues like there’s, an initiative in new orleans called forward together politicians non-profits people who work in the private sector come together, so we go to those things. We’re all constantly wearing a b, right? So that’s one of your share, one of the ways we show up the every way is that we know on your shoulder turned my shoulder way. We have young people who are very much engaged in the work that we do, and so they do a lot of videos for us. They do a lot of tweeting for us. They we do a lot of social activities, so people see us collectively together, and they’re like, what, that beaming? What hashtag real bro teach? What does that mean? So that’s how we really driven people to think about it, brandon, how about the public theater. How are you creating buzz conversation about about the pub. I mean, the public theater is a definitely a growing brand, especially in new york city. We had hamilton, which was like a huge, huge threat. Hamilton before was on broadway. Yeah, we created hamilton here the way we did the workshops and, like, sort of helped. It could be that show. And then we did the first production. That was the production that moved to broadway. So we had a lot of sort of, like buzz from that show. And i were now in the place of like, okay, now that hamilton’s sort of moved on, continuing those conversations and keeping us in the forefront of people’s mind as a theatrical in student as well. Civic inge institution. We hold a lot of talk are that are hosted the republic form team at our home in astor place. We also were doing them a delacorte. We hold other sort of initiatives. We did. Voter registration was a big thing. We had a table on our lobby on bistro. Participated with other non-profit geever okay. Interesting voter registration. That’s. Um, that’s. Not something that intuitively i would. Link with with a theater? Yeah, it was initiative that was started by believing playwrights horizons. They got theaters throughout the country to set up voter registration foods for when people came and saw shows they could register for vote while they’re like waiting in line or internet during intermission or after the show. And the idea is just to help people engage civically within their communities in the country by voting, and we had a huge turnout. We also did some pushes on our social media and through emails, and we got a lot of people registered to vote and it’s our way of sort of helping people just be active within our community and engage socially not just with the conversations that we’re having with the work we’re resenting, but just like in the real world outside of what’s on our stage is james, you’re our resident consultant. How generally, how can we create conversation and buzz around our work? I mean, i think we just heard some great examples, but beyond those, yeah, i think it does at the end of the day, come back to having a clear sense of who you are, but also who your audience is and we talked a lot today about authenticity, right? Yeah, doing here too, yeah, allowed on non-profit radio on and i think the theme of authenticity is something that we keep the three of us keep coming back to and is a common thread in all of our work. But, you know, like rian instead of beginning organization that’s yours and organizations that tend to shift their messaging or change, they are in response to what’s happening the world today without remaining true to kind of their core purpose or kind of their their identity. I think there’s a real danger, they’re kind of losing sight of what you’re all about and why you exist. I think when you have a clear sense of who you are and more importantly, how your audience connects with that, then that kind of authenticity shines through no matter what is happening around you. And i’m sure these to concede say more about that. Yeah, i think a lot of the questions we have today, no matter what the question was, are always kind of brought back to that authenticity and who you are and sticking true to who you are. Whether it is like a post election end of your campaign where there’s a little different urgency within it, it’s still about those fundamental things that make your organization what it is people are going to see right through you if you’re trying to, like, do something urgent, that doesn’t feel authentic or real because they don’t want to give money to an organization that’s not going to do something with it, that’s what that is fundamental to who they are, and so the public theater and, like we have always stuck true to those values that were theater of by and for the people on that culture belongs to everyone one and this is we are places, storytelling, and those are the things that are important to us and just framing it in the way of the moment of it, whether it’s urgency or what, no matter what it is, it is it’s still, those things at every question we got today, we kept coming back to that authenticity and who you are, because, christina, you’re not only alienating your mission, but you’re also alienating your core supporters, right? You’re awful, haley expecting work for you, you and your employees, your staff, they have certain expectations. Now we’re adjusting just because there’s tha multi in the in the political economy, right? Exactly. I mean, we think of our brand is a person, right? So one of the activities we did when we did our brand refresh was okay. His brothers and power to teach was a person who are they use a person? This ah, james is a user persona, or i think that’s part of it certainly part of it and so, you know, kept coming up with all the things that we already do that sort of reinforce who we are as a person, so we’re twenty something creative, collaborative, fresh and fashionable group what we read, what we listen to way to our podcast, you know, all about those things that connects our brand to people who want to hear about the work we’re doing in more detail, and it translates into the photos we take into our website. All of those things signify that you think, tony, you just used an interesting word a minute ago, and then there was expectation, and i think, that’s one thing that we actually didn’t talk a lot about. Directly today but certainly was a theme that i see woven in a lot of the work, especially the tactics that both of your organizations have used in the past year and can be something as small as the public theater in there. You’re an fund-raising campaign last year instead of their typical just we’re just going toe send email after email appeal at the end of the year asking for our audience to give us money they actually hand wrote notes on postcards thanking people for their contributions for their engagement, a very analog old school approach in this very hyper, you know, social media, digital world, and they saw a huge bump in terms of kind of hoping to see a big bump in terms of renewal sze but did see a big bump in terms of engagement, justin, based in response to that tactic, which so that kind of analog very old fashioned, if you will approach really, really cut through the clutter when you’re just getting bombarded on social media or email today and similarly with brothers empire to teach, i think one of the things that was really interesting when they were going through their brand refresh. They had an exercise where there, you know, looking at something as mundane as colors which should our color palette be that represents our visual identity. It’s a very standard part of any branding exercise. But the way that they thought about colors was really provocative for me. And i should probably just, like christina tell the story herself. But essentially, you know what? What i heard was correct me if i’m wrong that yeah, you tell us. Thank you. S r color palette is soft. So its environs so it’s yellow, teal of, like, a lavender. And i grayce right. And the reason for those colors is because we did this today we had all feel like you’re hearing. Yes, you’re going down going down with you. Eventually wei had everybody close their eyes and say and think to themselves, not necessarily share like you think of a young black man. What do you see? Right? And so when they open their eyes and said the reason these colors are the colors they are because they signify liveliness and collaboration and nurturing. So a softening of the idea of a young black man is because we want people to see young men as nurturers, right as having potential to nurture so that’s why our color palette is the way it is. We talked about this idea of i used to come from the international development world in this this expression or phrase club poverty porn. But if you’ve heard that but it’s kind of this, you know, in our imagery we either really negative imagery that’s very exploitive in an effort to raise money and awareness, right? So malnourished kids and sub saharan african with flies on their faces, right? That kind of creates this sympathy or pity. On the other hand, the pendulum has swung in the complete opposite direction in the last five, ten years, where everyone uses just images filled with happiness and optimism and joy. And i feel like there needs to be a recall calibration again and something that’s kind of in between that prevent presents a mork, nuanced complete hole and maybe complex picture of what the issues are that we’re dealing with in the communities that we’re serving. I think that there’s a real danger and kind of dumbing down your message rebrand or simplifying it to say, this is this is who we are, this is what we’re all about and it’s it’s kind of playing into what people expect right versus some little what brothers in power to teach duitz he said, how do we create an image that is more about fostering this nurturing environment? And then also in some of the photographs, you see it’s, like, sometimes it’s really struggle on diversity that you see sometimes it’s real celebration enjoy and just the complete humanity that’s presented kind of a whole human being, i think that’s um, something that we don’t see enough of today, christine what’s a home run for you is that when when someone decides to and embark on a career in education is that i like the grand slam home run and a stadium fans would be if a young man starts with us and doesn’t want to teach, and by the time he leaves he’s like you know what i’m going to teach. So that’s that’s a grand slogan, the basic home run is basically a young man who should, who may want to teach what isn’t really sure and decides to teach, but we’ve had a lot of success with guys who had no intention of teaching because only three percent of all the teachers in the entire country are black men, they don’t see themselves and teaching, so the idea that they now see themselves with the teacher or working in education period is like, phenomenal, really, yeah, and you talked a bit about inclusive hyre say more about that in terms of the public’s brand. How do you feel being inclusive sets you? Aside from competition in new york city, the public theater, it’s one of our fundamental sort of missions is tio provide theatre to everyone no matter what background you are. And i mean, if we dio free shakespeare in the park where we give one hundred thousand tickets, world class shakespeare every summer, all for free heart is held to get to former new york come on, we’re making i mean that’s the thing that they are hard to get, people have to wait in line for hours. So what? We’re taking steps to make it easier to get tickets for everyone. So we do distributions in all five boroughs. We like what they’re like throughout the week we’ll be, we’ll be in queens one. Week will be in brooklyn will be in the bronx and staten island dahna distributing tickets there so that they don’t have to come into the city, wait in line for hours, maybe, or maybe not, get a ticket and then wait until the show in the evening. It’s a more accessible moment for them to get tickets there. We also have a digital online lottery so people could do it from work or from where they are. We do a lottery downtown, it are after a place home. So again, you’re not waiting in line. You can come enter the lottery, get john, be quick, we so we are trying to you offer more and more opportunities to help like to help expand who is seeing the theater versus the people who are able to write in line. We also do the mobile unit, which takes shakespeare to prisons, homeless shelters and community centers do out all five boroughs, and we do that twice a year. Once a year, we’ve now expanded twice a year, their twenty stopped tour, and then they come downtown and dio a three week, three week run at our theater and astor place and all those tickets are also free inclusion. Yeah, well, i just want to talk about. No, but the wraps. Okay, what else could we talk about you, you had your your workshop. We’ve got another five minutes or so together. What happened? We touched on anybody that we want to. You did ninety minutes. I know. We’re all talked out questions, maybe questions you got that we haven’t talked about yet. Well, one thing that that we didn’t that didn’t come up, that some folks ask me after our panel was, you know, it’s it’s interesting because you have a very founder lead organising your small organization, you’re young organization upmifa on the contrary, public theatre has been around for sixty five years, almost and their founder is not, you know, directly involved anymore, but oscar eustis who’s been there for how long? It was ten years when i started so twelve, thirteen years he’s kind of an iconic institution in another sound. And so how do you think about brandon relation too? The founders personality, and if you work in an organization that doesn’t have a strong founder with that really influences that culture than then what do you do? I don’t know if you guys have thoughts on that. Well, i’ve worked in no book fired-up buy-in my previous career, i was investment banker, community development and one organisation i work for went through a big brand refresh the founder had long been gone and what they did. Internally was sort of theater does with the stash and sent out a survey. Like, who are we way say we are. Who do you think we are? Wait, you think we should be? And they did a whole entire brand refresh based on sort of who’s in the building. Now, who works for the company now? Why did they come to this place to work here? And i think they did a great job rebranding themselves. Enterprise community partners. I haven’t looked at co-branding lately, but a few years ago, they did that. I thought that was a really great way to do it when you don’t have a strong founding founders culture anymore. The founder has, you know, your organization has evolved over the years. You’ve had another executive director, but you still want to stay kind of truth to your original mission. I thought that that was a great way, actually. Survey surveyed the staff surveyed the stand. Why are you here? Right? Right. Right. And i guess you know another question. Taking that a step further that i get all the time. Okay? We were sold. We should go through a branding exercise. That brand refresh. If you will, how do we get the leaders of our organization on board? How do we get the entire staff on board to really buy into this? So this doesn’t just feel like a bunch of pretty words that we stick in a mark getting drawer, but has riel impact on how we show up in every department throughout the organization every single day. So how do we get that buy-in that’s my question, i don’t know, i mean, you guys are both live and breathe this every single day, and i’m happy to share my thoughts, but i mean it’s, the public theater is such a deeply rooted mission and oscar, whose artistic director really lives and breathes the mission of the public and truly the people who work there want to be there. I want to be there for the mission of the public it’s, you know, it’s non-profit you want to be there for that, you you want to be there to help give thousands of people free tickets in the park and the work that goes behind it and to create good work. So we are kind of in a a very lucky situation and that we are very, very rooted in our mission and our brandon who we are on it, it stuns from having a strong artistic director leader who any speech he gives any from, like a staff meeting, agreed to the delicate and opening night of shakespeare in the park. It is so rooted and who we are and so rooted in the deep belief of who we are every so it really helps everyone in the organization really get behind it because you know that you’re working towards something not for our leader believes and i also that’s something that we believe in a cz group and as a theatre, so we’re kind of we’re lucky and that our way it’s so embedded in us is a public you don’t know, a lot of cedars don’t necessarily even have that theater is not something that people think of in these huge, huge, deeply founded missions and values and big we have brought their broad and really lofti of culture belongs to everyone and theatre should be free for all and all those things that but there are things to aspire to and there things that we all are working towards. Is an organization, james, if we don’t enjoy that luxury that the public has yeah, you yeah, i think one of the biggest things that i tried it teach my clients is that when they’re going through branding, exercise, it’s really critical to bring the entire organization on board throughout the process, right? There’s, nothing worse than going through a six month rebranding and the leadership says tata, we’re done look at our new brand and he says, what, like, how come i didn’t have my how come i wasn’t hurt happened? I didn’t get a chance to weigh in or at least share my opinions or and so i think that’s a really, um, the fine line between, you know, a successful branding and co-branding that ends up failing one of the i think it comes down to when you’re when you’re developing a mission or purpose statement, if you’re developing core values for the organization that you don’t fall into the trap, which is choosing empty words, right? We’ve also core values like empathy, innovation, honesty, well, who’s, who’s not going to be honest, like, who wants to be the opposite of that, right? So those kind of be empty, meaningless core values. How can you create a set of values that really change the way we show up to work every single day? And so one of the things that i do is my clients is after we have this branding, we bring everyone along throughout the process there entirely bought in, we say, okay, now we have this new set of values. Now we have these new purpose. Maybe we’ve written a manifesto. Really? Look at these words break up into teams. So finance department, accounting department marketing department operations team i want you each to go and meet and look at these words and really understand what they mean and have a conversation about what’s going to change. What you going to start doing mohr of today that you’re not doing enough of what you going to stop doing as a result of the language on the words at the end of the day, a lot of rebranding tze come down to a language and words and the intention that you put into those really can go a long way. Okay, we’re gonna leave it there, ok? Alright, right they are james woo, independent brand. Consultant christina jones, co founder, ceo of brothers empowered to teach rehan in tasker dahna communications project manager at the public theater. Thank you all. Thank you all very much things interview scheduled sponsored by network for good. Easy to use donor-centric software for now. Non-profits thank you so much for being with non-profit radio coverage of eighteen. Auntie si. We need to take a break. Regular cps, please talk to eat. Which tomb? You heard him on the four hundredth show. Plus he’s. Been a guest on the show a couple of times. Check out the firm. Of course. Do your research, then talk to e tell him what you need. He’ll tell you whether wagner can help you with your accounting needs. No pressure, all professional. Got to do your due diligence. Get started at wagner cps dot com now, tony’s, take two. I’m paying attention to baby boomers. Millennials get a lot of attention. Of course on dh that’s deserved. That could be a very, very important part of your fund-raising prospect pool course. Depending on your mission, they’ll be donors for fifty or sixty years. I am not saying ignore millennials at all we’ve covered in here on the show many times what the trends involving millennials, etcetera and will continue to but that i don’t mean that is the universal no gator along with that my consulting, and hence my focus is on baby boomers. They’ll be around because i’m one and i’ll be around for a good forty years. Actually, i’ll be around for another forty four because i’m living two hundred so they’ll be around there’s a lot of wealth in the baby boomer generation, they have proven to be generous with their wealth, lots of reasons to pay attention to baby boomers and to promote and market the state and retirement plan gifts to them, as well as paying attention a millennial’s again, this is not an either or depending on your mission and depending on the makeup of your constituents, they may both very well fit in. Okay, my video saying a little more on that is at tony martignetti dot com it’s my pleasure to welcome steve rio to the show. He is founder and ceo of bright webb, a social impact consultancy delivering strategy, branding and digital. He aims to build the world’s most flexible, engaged and efficient company. He’s, an expert in exponential organizations, remote and distributed teams and workforce, wellness and performance. He consults with impact leaders to reimagine their organizational strategies, systems and company cultures. The companies that bright webb b r i t e web dot com and he’s at steve rio. Welcome to the show, steve. Hi, how are you? I’m very well. How you doing? I’m doing great. Good. Were you calling in from? I’m calling from my home office on bowen island in british columbia, canada. Wonderful bowing island. How far offshore is bowen island? Probono island is the closest island to vancouver. It’s about a twenty minute fairy. But it’s a small little community about thirty, five hundred people. So just a small, small island. Okay. And you’re a good, uh, i don’t know. Six, seven thousand miles from new york city. That’s about right. That’s. All right. Right now. Yeah. Okay. That’s where i’m sitting so, uh, okay. It doesn’t matter who got twenty. Eighteen. It hasn’t mattered for a long time. Okay. Um, you’ve been you’ve been spending a lot of time learning about researching the science of focus and attention. What? What? What brought you to this? Yeah. So, i mean, i’ve been thinking about this, i guess, as a leader of a company of about five years ago, we moved to more of a remote model where we’re kind of embracing twenty first century practices around, you know, organizing people, so we started allowing people to work remotely and and travel while working and doing things like that. And then a couple years ago, we launched a distributed workforce of freelancers, so we have freelancers in twenty five cities around the world now and, you know, over that time, one of what i’ve learned for knowledge workers there’s an increasing onus on the individual to think about how they manage their time, their work have it how we organize our offices, whether those air, virtual or physical spaces and just really thinking about, you know, the capacity and capabilities of our teams. And so i guess even for myself thinking about how to maximize productivity and howto really achieved the most impact i can have in the work we do it’s become a key part of my thinking on howto really maximize their teams. So it’s been a few years now where i’ve been focused pretty heavily. On this subject did you used to have a more traditional office where all our most people worked in one place? Yeah, i guess that would have been about four years ago was when we started making that transition. We were we were working out of an office. So we have an officer, vancouver. But we serve clients mainly in the united states. So we have an office in new york as well. So as soon as we had two officers that’s when we started to think about howto have you no more of a distributed approach toe work. And so four years ago, we started making that transition. Okay, i see what drove you to that. All right. So you could have come to the studio. You you could’ve visited the new york office and come to our studio here. That’s, right? But it happens to be summertime and summer time on the island is pretty good. So i understand how you could be with you in new york. That’s okay? We tried, tio. We tried to, but the schedules were just, you know, i’m not in new york all the time, either. I’m, uh, i spend a lot. Of time in north carolina, where the beach yes, i have a beach house there, and the beach is also very nice. During the summer, you might have heard rumors to that effect the ocean and beach life. Very nice in the summer months. Um, yeah, okay, so you’re and you’re interested not only in the not only interested, but you’ve been spending time researching not only the conscious aspects of this, but unconscious earth. Yeah, well, so to me, there’s sort of a couple of key components. One thing is how we organize our time. You know, i think about this from if we’re thinking about the social sector, which is who our clients are in a lot of who i consult with and work with. I think about the capacity of our teams because i think we have pretty severe limitations on budgets on operational budget specifically and thinking about howto increase the capacity of our workforce. And i think one of the ways we can do that is by really looking at the way we structure our time and the way we you know what kind of habits we reinforce in the office place and i think first off, there’s the component of just getting focused, work done and thinking about distractions, thinking about how we’re implementing technology and the sort of core components of that, i think a second component is around creativity and around creating space and allowing people actually have the time to think big and come up with creative solutions, which doesn’t happen in a busy, distracted work environment. And when you’re right in front of technology all the time, it kind of requires ah level of space to be created for people and so let’s. Ah, let’s, get some ideas. How do you how do you create that space? So i think creating spaces, it comes with first off and understanding what it means, you know, what’s interesting, like, you know, we’re starting to work with universities in canada as well as the u s and thinking about how we start to educate people from a younger age about what it means to be productive. I think we have, you know, his knowledge workers. Most of us are knowledge workers in today’s world who were working in front of a computer, and we’re creating documents or information products or things like that. Were a lot of communications, so oftentimes we feel like productivity is time spent in front of the computer o r on our devices and and i think it’s really important to realize that productivity and creativity comes also when you create space, when you go for a walk, when you take breaks when you actually disengage from the, you know, actual document creation or the actual work you’re doing and take time to process what’s happened so what’s interesting is that we have a conscious mind in a subconscious mind, and, for instance, when we learn new information, um, about six percent of that goes into our conscious mind, which is immediately available, and the other ninety four percent goes in our conscious mind, and that takes time to process and that’s where we kind of put things together and think that’s where correlation happened, that’s where true creativity happens. So, you know, i think most people would, you know, relate to the idea of the best ideas might come to them in the shower when they’re doing the dishes or when they’re, you know, doing some task that requires very little cognitive effort and that and that’s when our creativity strikes, and so what i what i try and teach my team and what i talked to people about in our workshops and the work we’re doing is about think rethinking what productivity’s means and how creating space in your days and you’re weak can actually be a very productive way to be a more creative contributor to your work. This reminds me of the dark days when i practiced law, and in those days we didn’t have why didn’t you have a computer at my desk? We’re talking about nineteen, ninety four, nine, nine, nine nine to nineteen ninety two andi i i’d have to stare at a blank ledger every day, and i knew i had to fill it up with atleast ten hours of billable activity. Otherwise i’d be working that weekend to make up the difference, and there were all kinds of building codes for for producing tangible output, but there was never a code for thinking. You know what? I just spent time thinking about your case, thinking about what the best strategy would be thinking about how to manage the relationship with this adversarial party, but i could never build for i thought and i i i had to build it into some document, some letter memo to the file or to the client that i had written this thinking time was never a billable activity, that it wasn’t a recognized thing that we should ask clients to pay for. Yeah, sorry, we feel the exact same thing as a consultant, you know, we were able to build for designing a website or creating a strategic brief for leading a workshop, but a lot of that that the thinking time is sort of out in space that we’re not. We’re not ableto billed for, which creates on, as, you know, an inverse relationship with the actual quality of the work that we’re trying to deliver. Yeah, wait, we just have a minute before a break tell me how you enforce this. How do you get people to it’s create this white space in their in their work days? Well, i think you just i mean, it’s been very interesting trying to implement this with my own company over the last couple of years and the hardest route to do this with his with young folks with the millennials grownup as digital natives. In so it’s kind of repeatedly letting them know that they’re a part of their job is delivering value like deep, valuable thinking, and to do that, they need to create some separation from technology and from their devices, and they need to create space and so really encouraging people to get up and walk around to take way. Taking meditation moments through our days, we have these virtual meditations we do throughout the week that are just three to five minutes, because i don’t think it could be. It could be a short period of time or a longer period of time longer the better. But even to destry minutes can make a big difference in your day where you’re actually fully disengaged in either in a short meditation or even just day dreaming and looking out the window. Hold that’s all we’ve got to take a break. Yeah, tell us you’ve heard the tell us mony als from charities that referred companies for credit card processing and, of course, they’re getting the revenue each month on dh from companies who are using tello’s for credit card processing can use more revenue big question can use more revenue that long stream of passive revenue. Ah, i’ll bet you could watch the video at tony dahna slash tony tello’s that’s the way to get started now back to steve rio. Steve, i am guessing that a part of this is the especially the millennials where the tougher nuts to crack, he said they need to see you doing these things a swell like you’re you’re taking the virtual meditations with them, of course, that’s, right? Yeah. So so i think i mean, i think what’s very key for organizations realized that has to start with leadership, and so i think in my case, i’m the ceo of my company, i’m the founder of my company, so i’m ableto teo live this toe live this thes recommendations and these ideas and to really create that opportunity for people to pick it up. Now, it’s a serious behavior change for a lot of people who are very accustomed and, you know, perhaps addicted to their devices into being engaged with technology and those things so really creating behavior change, which could take some time, but it does start with leadership. Mm. And i think it all you know, it also we also have to rethink the way we organize our offices and the way we organize our work days and start to create, you know, periods of the day where people are allowed to work uninterrupted without the expectation that they’re going to re responding to emails or or taps on the shoulder or slack black messages that air coming in. I mean, the amount of distractions were seeing in our workplace today is is pretty insane, actually, when you think about how the brain works and what we actually need to do, teo, to be focused, creative and productive. So again, maybe maybe enforcement is not quite the right word, but encouragement or, uh, seems sounds like you’re stronger than just encouraging. Do you have these periods where people are no, during which people are not expected to to respond? So that’s their long term, you know, sort of thinking time and creative time. Yeah, we yeah, we do. We encourage way encouraged people to to use their calendars as a tool to block out time for that they’re weak. Where it’s very clear to everyone if they’re looking at other, you know, trying to find a time to book a meeting that these, you know, we encouraged ninety minute blocks of time because that’s really the amount of time that the the brain can, you know, we can focus on a hard cognitive tasks without meeting a break. So these ninety minute blocks, we encouraged those in the morning whenever possible because that’s really the most, uh, energy or your brain is going to have for the for the day. And we also created some tools, so we use black, like many, you know, like many companies, we use flak for internal communications, kind of quick, quick communications, but we’ve created a tool where people can basically turn on a snooze button for their slack, which notifies others when they messaged them to say, this person is in a focus what we call a focus block for x amount of minutes, and it indicates the amount of minutes before that person will be available again. Okay, so both some tools as well as practices and then what we’re what we’re looking at now is looking at sort of a shared a shared timeline throughout the day that works because we work on both the primarily the west coast in east coast time zones in north america, but basically looking at a calendar format that works for both, where there’s specific periods of the day where everyone is encouraged to focus in on their work and other shorter periods of time where everyone is focused to then use those periods to collaborate, communicate, ask questions and do all the regular sort of things that are necessary to move project forward. When you’re interviewing people to work for you, do you bring up these topics and sort of assess their their willingness? We do we? I mean, i don’t expect i don’t really feel like it a subject that is taught in universities or that many workplaces have ever really considered, so i don’t necessarily expect people to come in with a knowledge of it, but i do expect people to be open to it and willing to adopt it, and actually, as we’ve developed this content, more and more we’ve done two things one is internally, we’re starting to build a curriculum for this that will be basically required learning it’ll be part of our onboarding process that people will go through over the first a month or two of being being part of our company, where they will, they’re basically build these habits up, and these will be poor expectations of our of our work, of our workforce. The second thing we’re doing is is creating we’ve created a new entity called right well on break wells, you know, mandate is to help train and educate people through workshops were working like i said, we’re about to embark on a university tour to start teaching this as a supplementary content to college students. So my my my goal would be that people start to recognize this is the core necessity for for the workforce, not just being a subject matter expert and say, fund-raising or marketing or whatever, you know, your your specific areas, but also your work habits. So really thinking about both as as critical to success. How often do you do the virtual meditations? We have those happening every day of the week and there in a couple different times and what they are, they’re basically optional five minute meditations where people can jump on a video call, yeah, like on a video link, and they every we jump on the video and we just start with everybody sharing a one word kind of update on where they’re at so it could be stressed or excited or tired or just something to check in really quickly. And then we have a three, three, two, four minute guided medication that we all listen to. What it was really interesting is that the the actual active taking those three to four minutes is really relaxing and rejuvenating, you know, energetically, but it also brings people together in a very interesting way that we always end the calls of people, the big smile on their face and kind of connected in a way, even though we’ve been mostly silent together for those three to four minutes pretty neat how many of those do you participate in? I try to do them at least three or four times a week. I participate in a lot of them, i don’t i don’t leave them, but yeah, i try to participate in them a lot. I mean, i think, like i say, a lot of this is lead by example and and show that even a busy ceo of the company can take that time, you know, creating that space is possible, it’s a matter of sort of changing your mind set around how you structure your day no, we’re going tow. We’ll take another break and when we come back, i want to i want to start talking about your encouragement for non-cash hour, mindfulness and and attention. Great text to give. You’ll get more revenue because they make e-giving easy for your donors is our newest sponsor welcoming them again? If your donor’s consent a text, they could make a donation. How much simpler could it be? It’s simple, affordable, it’s secure the ceo is chad chad boyd. You can talk to him. The way to get started is text npr to four, four, four, nine, nine, nine for info and to claim a special listener offer. We got about six more minutes for focus and attention. And so, steve really let’s make that shift what’s your encouragement for people outside the work day. Yeah, this is to me is a such a critical area and it’s very interesting to try and, you know, impact people’s personal behaviors, right? And i think it’s a critical component of our success that work is their success out of work. And i think to me, they’re all combined these days. So there’s a few things we really focus in on one is people’s morning habit. So how did they start their day? Particularly the first thirty minutes to their day. So really encouraging people to wake up without technology. So just stay off of of the internet, on off social media and off their email and things like that for the first thirty minutes of the day. It’s proven it’s a very critical time where we’re shifting mind state from, you know, from asleep to a conscious state, and it is a key time to sort of tell the tell the brain what type of what type of hey, am i gonna have is going to be a fragmented, distracted day where there’s all sorts of news and e mails and alert coming in? Or is it going to be a day where i’m focused on my priority? So the morning routine, we talk a lot about there’s, other aspects of that too, where we wait, just think about can you get some physical time in o r sum? Like even if it’s just yoga or a walk or something like that? But how? Do you think about your morning? And similarly before you okay? Before you move on, i want to focus on the morning. All right, so so you’re recommending eso. Okay. So, it’s, fine to wake up with your phone. Okay, your phone is your alarm. Okay? You silence. That sounds like don’t put it on snooze taken extra ten to fifteen minutes. Right? That’s bad. Probably, uh, okay. And now set aside. Don’t check e mail. Don’t look at the latest alerts. Um, what do you want? What do you want me to do? Right after i hit that silence button on the alarm. Yeah. So i think probably the most. The healthiest thing you could do for your day is to wake up to spend the first few minutes of your day, perhaps thinking about your top, you know, maybe what you want to achieve that day, maybe thinking about what? Your great before, like, you know, taking a few minutes to have a bit of a gratitude practice. So a simple way to think about that is just every morning. Think about three things that you’re grateful for and those could be, you know, somebody important in your life some projects you’re working on, you know, the sun is out. It could be very simple things, but taking a few moments to be grateful and two to to, you know, feel good and excited about your day. And then i think also spending the first few minutes, uh, doing something physical, if possible, if you can get up in the first thing you do is get outside and breathe fresh air and go for a walk. That’s a very healthy way to start your day and to warm up your body in your mind so i can stop in the bathroom first, right on my way to the walk. Absolutely. Okay, but don’t eat anything, you know, okay, because otherwise out of bladder pain be terrible walk so yeah, and it could you might, you know, you could wake up and make your coffee or make your tea or, like, i think, just having basically a morning routine that is calm and present, where you’re spending time in the present moment, whether it’s like a lot of people for them it’s the ritual of making a great coffee and thinking about their day and looking out the window. And just, you know, taking a few moments to be very present at the beginning here today is a great way to ground your energy and be more resilient when you do start, you know, getting your work environment and you start getting emails or not you and all sorts of information, you’re a lot. You have a lot more resilience and ability to be, you know, president and capable of handling whatever stone at you. Now, this sounds good intuitively is their research that bears this out. What this is this effect throughout the day that you’re describing there is a lot of there is research around, yeah, around the way that you start your day. So when people, when people start today with technology, whether it’s, whether it’s work related, so se e mails rather kind of alert first off, any type of work e mails or things like that can immediately trigger an anxiety response, even if it’s not necessarily a negative thing, it could just mean hope there’s an urgent thing or something pops up, and so when you start your day with that way, you’re basically haven’t heightened, uh, heightened dose of what we call cortical zoho yeah, yeah, and this is where your stress is, one of those one of reaction to stress hormones well, basically spike right out of the gate without having a warm up to the day and then there’s also research that shows when you start your day with technology, your brain is basically triggered into a highly reactive state, which means that you’re more likely to be distracted on dh less able to stay on task through the morning after the day. I mean, so so you’re more likely you’re basically telling your brain if you think about our brain in a more about, you know, primitive sense, if you wake up and you’re immediately alerted to thirty different things, you’re basically telling your brain today is a day where i just need to be aware of anything that moves around me, which is not necessarily the state you want to be in when you wantto get him focused. Work done. Okay, so the research bears it out. All right, all right, all right. What? Anything else we have? Just about two minutes or so left. Anything else for outside the work hours that you reckon e i would. Say the at, like, the absolute most important thing people should be thinking about outside of their work is their sleep. And and in north america, we have a serious issue. One into adults are sleep deprived. You know, one in three adults in north america are working our surviving on less than six or left hours of sleep, and this is having a massive effect on not only our cognitive ability, but our health and well being and our mood and our mindset. And so i think, it’s one of the most undervalued, most important things we should be thinking about is getting the necessary amount of sleep there’s just an incredible amount of research, not only showing the health issues that are related to a lack of sleep and by a lack of sleep, i really mean six hours or less, or anything in that area which a lot of people consider to be a fairly normal amount osili but also the amount of cognitive decline that you that you experience. So i think a lot of times we have this this this relationship with time where we think, well, there’s not enough time to sleep. There’s so much i got to get done, but then when we don’t sleep, our productivity in our capacity and our ability to process is so low that we’re actually kind of creating a creating a negative feedback loop on where we’re getting less done with our time. I think sleep is the other area that i think people should be really focused in on and for optimal sleep. You want a dark and quiet space? I’ve done the way. Yes, we’re gonna leave it there those steve. But thank you for saying one hundred percent steve rio, you want to learn more from him finding that bright b r i t web dot com and treat him directly at steve rio. Thank you, steve. Thank you every day. Thank you. And a good night, too. Next week, amy sample ward returns with over marketing. If you missed any part of today’s show, i beseech you, find it on tony martignetti dot com responsive by pursuant online tools for small and midsize non-profits data driven and technology enabled tony dahna slash pursuant capital p weather. See piela is guiding you beyond the numbers when you’re cps dot com bye tello’s credit card. And payment processing your passive revenue stream. Tony dahna, slash tony tell us and by text to give mobile donations made easy text npr. To four, four, four, nine, nine, nine ah, creative producers, clam meyerhoff, sam leave lorts is the line producer shows social media is by susan chavez. Mark silverman is our web guys, and this music is by scott stein. You with me next week for non-profit radio. Big non-profit ideas for the other ninety five percent. Go out and be great. You’re listening to the talking alternative network duitz to get you thinking. Dahna cubine you’re listening to the talking alternative network, are you stuck in a rut? Negative thoughts, feelings and conversations got you down? Hi, i’m nor in sometime, potentially, ater tune in every tuesday at nine to ten p m eastern time and listen for new ideas on my show. Yawned potential. Live life your way on talk radio dot n y c hey, hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com. Are you into comics, movies and pop culture at large? What about music and tv, then you’re in for a treat. This is michael dole. Check your host on talking alternative dot com. I’ve been professionally writing comic books, screenplays and music articles from fifteen years. Catch my show secrets of the sire at its new prime time slot. Wednesdays, eight p m eastern time, and get the inside scoop on the pop culture universe you love to talk about. For more info, go to secrets of the sire dot com hyre. You’re listening to talking alt-right network at www. Dot talking alternative dot com, now broadcasting twenty four hours a day. Are you a conscious co creator? Are you on a quest to raise your vibration and your consciousness? Um, sam liebowitz, your conscious consultant, and on my show, that conscious consultant, our awakening humanity, we will touch upon all these topics and more. Listen, live at our new time on thursdays at twelve noon eastern time. That’s, the conscious consultant, our awakening humanity, thursday’s twelve, noon on talk radio. Dot bonem. You’re listening to the talking alternative network. Yeah. Buy-in.

Nonprofit Radio for July 17, 2015: Walk to Work & Keep Current After Launch

Big Nonprofit Ideas for the Other 95%

Our Sponsor:

Opportunity Collaboration: This working meeting on poverty reduction is unlike any other event you have attended. No plenary speeches, no panels, no PowerPoints. I was there last year and I’m going this year. It will ruin you for every other conference! October 11-16, Ixtapa, Mexico.

Sign-up for show alerts!

Listen Live or Archive:

 

My Guests:

Beth Kanter & Ritu Sharma: Walk to Work

(l-r) Beth Kanter & Ritu Sharma at NTC 2015

Beth Kanter and Ritu Sharma want you to make walking part of your work day. Not for a break. They share how to work while you walk, including walking meetings, and they swear you’ll be more productive, more creative—and feel better. Beth is a master trainer, author and blogger. Ritu is co-founder and executive director of Social Media for Nonprofits. We talked at NTC, the Nonprofit Technology Conference, hosted by Nonprofit Technology Network (NTEN).

 

Farra Trompeter & Kira MarcheneseKeep Current After Launch

(l-r) Farra Trompeter & Kira Marchenese at NTC 2015

A website redesign is expensive, time-consuming and overwhelming. Starting on day two, how do you keep it current? Farra Trompeter is vice president at Big Duck and Kira Marchenese is senior director, digital strategy + platforms for the Environmental Defense Fund. This is also from NTC.

 

 


Top Trends. Sound Advice. Lively Conversation.

You’re on the air and on target as I delve into the big issues facing your nonprofit—and your career.

If you have big dreams but an average budget, tune in to Tony Martignetti Nonprofit Radio.

I interview the best in the business on every topic from board relations, fundraising, social media and compliance, to technology, accounting, volunteer management, finance, marketing and beyond. Always with you in mind.

Sign-up for show alerts!

Sponsored by:

oc_wb_logo_banner-resized
View Full Transcript

Transcript for 249_tony_martignetti_nonprofit_radio_20150717.mp3

Processed on: 2018-11-11T23:22:36.630Z
S3 bucket containing transcription results: transcript.results
Link to bucket: s3.console.aws.amazon.com/s3/buckets/transcript.results
Path to JSON: 2015…07…249_tony_martignetti_nonprofit_radio_20150717.mp3.851738111.json
Path to text: transcripts/2015/07/249_tony_martignetti_nonprofit_radio_20150717.txt

Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent of your aptly named host we have a listener of the week, daniel trust in bridgeport, connecticut. He tweeted me that he just found non-profit radio and says good stuff, man he’s, our newest listener and our listener of the week i’ll send you a video, daniel, and you can pick a book from the non-profit radio library. Congratulations, daniel. Trust oh, i’m glad you’re with me. I’d be stricken with prayer ago if i had the itching idea that you missed today’s show, walk to work beth cantor and re to sharma, i want you to make walking part of your work day, not for a break. They share howto work while you walk, including walking meetings, and they swear you’ll be more productive, more creative and feel better. Beth is a master trainer, author and blogger re too. Is co founder and executive director of social media for non-profits we talked at ntcdinosaur non-profit technology conference, hosted by an ten non-profit technology network and keep current after launch. A website redesign is expensive, time consuming and overwhelming starting on day two. How do you keep it current? Farah trompeter is vice president at big duck and kira marchenese is senior director, digital strategy and platforms for the environmental defense fund that is also from ntcdinosaur on tony’s, take two. Have you seen my videos responsive by opportunity, collaboration, the working meeting, the unconference on poverty alleviation that will ruin you for every other conference from ntcdinosaur are beth cantor and re to sharma on walking. Welcome to tony martignetti non-profit radio coverage over the non-profit technology conference twenty fifteen, hosted by intend the non-profit technology network. We’re in austin, texas, at the convention center and my guests are beth cantor, master trainer, author and blogger at beth cantor dot org’s. And also metoo sharma, co founder and executive director of social media for non-profits their workshop topic is walking is work. Don’t call it a break. Beth metoo welcome, welcome, thank you. Welcome back, beth, that has been on the show before you to his new welcome first time. Thank you very much with us. Metoo why? Why? Why should we be paying attention? Teo walking from my perspective, i’m an accidental walker, i think one hundred times better i started. Walking more extensively as part of my work, i’ve always been a walker, but as part of my work, i started about seven months ago and it was accidental because i got a new puppy and the puppy needed to be walked every three hours. That’s how it started with practical, it was very practical decision, but as i started walking, i needed to take some calls and then i started taking some of those calls on my and my box, and i found that i was paying a lot more attention. In those calls, i was not distracted by a number off social media pings and emails and other people entering in those conversations, i was really more present and then the other thing that i noticed, which is what started us making a lot more content at social media non-profits is, i am i started having a lot of ideas about different topics to write about different opinions on the current topics and that got me kick started is walking is work alright on beth, we shouldn’t if we haven’t fallen into it. Luckily accidentally metoo did we actually should be deliberate about it on dh we have some research to back that up? Yeah, as a matter of fact, i know. I got into it. Actually. The right after the last time. I was on almost two years ago. Really? I went into my doctor and i got my cholesterol tested. You know, we’re getting there. We have to get our cholesterol tested. It was three. Ninety nine. You had cholesterol of blind ninety nine. Right, which is closer to the mike. You get too excited. Okay, you know, three hundred ninety two and healthiest on one fifty or less. Right? So i decide to get walking. You know, obviously, i was not eating too many cheeseburgers, and i was sitting at my desk and i could see that you know, the house effects. So i bought one of the use of health. Fitbit. And i got out there and i started walking and writing about it before i knew it. I was walking twenty thousand steps per day, and it became this little game. How could i work? Work it into twenty thousands, like double the thie average. Ten thousand ten thousand. I’m up to now ten miles a day. Yeah, and you know what happened? My cholesterol went down to ninety nine my trig lyssarides, but something else happened. I noticed i was more president, i could pay attention and i was happier and more creativity. And so what would happen is i got really excited about this, and i’ve been blogging about it. I’ve been doing workshops, i’ve been kind of this evangelist for walking as work was people would say to me, how do you fit this into your day? You know? And and the mindset is really about, like, ok walking it’s the separate thing it’s for exercises for the health benefits, but really, i think it’s key to your productivity, we know we know something about walking versus sitting while we’re while we’re working, don’t we? Yes, we dio slideshare well, think about how much time you spend sitting at work. The average person spends nine point three hours sitting that’s more than we sleep, which is seven point seven hours and you know what all that sitting is doing to our bodies and our minds? Well, it’s, physically it’s collapsing our spines, it’s collapsing our spines it’s causing calling cancer it’s calling, causing heart disease brain fog, neck problems muscle generation, you know, it’s enough to make you want to stand up your desk, head to the door and never come back to your office. But you don’t have to do that. You know, you just need to start to think about ways to integrate movement into your work, okay? You know, maybe it’s, first of all, change your mindset, it’s thinking about different ways that you can start adding more steps, more walking, you know, park the car far this away from the door. We’re gonna get to all that time together. We’re still the motivations thing, okay? The motivation so obviously health reaches say more about the creativity. I know that was really important to you. I think when we are in close spaces and spaces, every normally sitting at nineteen hours a day, our mind gets closed almost. It only sees what we have in front of us. It becomes very reactive. It’s just reacting to emails that are coming in phone calls that are coming in and putting off fires. When you get out of that stunning and you walk in the nature, you walk in the grass, you walking the party, it doesn’t matter where. You walk when you start moving a little bit, your your brain starts to disengage from a reactive mode to a much more proactive and creative more, and what i’ve noticed for me is some of these things come to me, they’re like brilliant pieces isn’t incredible. I wrote a couple block post that we had the males traction ever, and i was just walking the dog. You know what? You have the most traction traction ever in our in our work, and those entire pieces were conceived while walking i just idea hit it, and i started flashing it while i was walking in and i came back, you had granted out in twenty minutes, and we’ve seen most likes shares, comments and really some great pieces that have come out of walking. So from a creative standpoint, i find the reason behind that is that you get a distance and you’re not constantly just addressing a pressing problem anymore. You’re able to actually give your mind a little bit of brake to process all the stimulation, all the stimuli and act activities and all the information that we were exposed to, in fact, over exposed to we have a time to process it, we have a time to just put it in different places where it belongs, and then start to see greater trends and start to see how this piece fits with some of the other stuff we’ve done. And if you’re in a reactive in front of your computer mode, you just don’t have that create this space to a process i know time is constantly belongs to other people as e mail comes in, and as much as we’re supposed to, i know a good practice for email is only react to it a set number of hours a day or set time today, but that’s very, very hard to do, and you end up being all fragmented and distracted constantly. Exactly. And, uh, the other thing is going to get a flow going way also have these phones that are full of notifications, any ping you get any tweets, you get any tax message, you get all the e mails there, these things that were changed, you know, technology. While it can be a great, great accelerator, it can also hold you back and hold you in chains because you’re constantly attacked on your head? Yeah, go ahead. Back-up let’s, go say this sort of gets us away from the topic about walking his work, but the with the walking does physiologically in your brain. Is it it’s fire synapses, you know? So if you were to look at there’s actually, researchers that are looking at the impact of movement on the brain and so if you look at a brain of a person who’s been sitting for twenty minutes, it’s all dark, okay? And if you look at a person’s brain, you know, doing a brain scan after a twenty minute vigorous walk it’s all lit up because the endorphins are flowing, connections are being made, and then we hear, you know, the proof of it from what metoo was talking about. And it’s also been proven in a number of studies. I think the most famous one has come from stanford, where they actually studied. They measured creativity of people who took walks, a brisk walk at lunch and creativity improved. Andi, just to make it explicit. We’re talking about walks without your phone or it’s turned off. Maybe you know you’re not you’re not allowing the distractions of your mobile device. While you’re walking, unless you use it to take notes. Okay, take note, but that’s you gets you in putting. Yeah, but metoo it sounds like you’re saying, you know, we don’t we’re trying to eliminate these distractions and also be vigorous in activity that’s true and when you’re walking it’s kind of hard to be as attached to a phone without tripping or knowing where you’re going, so i usually just go have it handy with me. Should there be an emergency that really needs me. But unless it’s an emergency, i actually have it handy if i need to answer a call or something. But for the most part, it’s. Hard to be that attached. As as you are in an office, i see people in new york city giving it a go, though yeah, there they are walking and lots of walking and texting, but but that’s not what we’re talking about here know what we’re talking about here is turn off the yarn device and go for a walk damaged overhead. Clear, clear your head. Don’t go further than that. Yeah, i think is notorious for the f word on non-profit radio a long time ago. But its memories linger. You know, world leaders. You know, obama is really famous for taking walks, steve jobs and, well, there’s a rich history of of of walking as work. I mean, think about like charles dickens. Did you know that he walked twenty miles a day, twenty miles a day? He hated being tethered to a desk. And on gina freud? No. Okay. Freud and analysts, you know? Yeah, they said, and their patient lies on the couch. But he’s fate, he was famous for walking with his patients to get to breakthroughs. I know, i know. A famous stander we stood on his desk was donald rumsfeld. He did not have a traditional desk. He stood as he worked. Now i don’t do politics on non-profit radio, so maybe that’s a counter example. Wait. Decided either way, but i know he, uh he stood and that’s that’s, that’s something that you were suggesting that you, khun, stand and work aside from walking, but standing versus sitting, yeah, standing desk. And, you know, other researchers come in, you know, it used to be okay. Go the jim. You know, i go the gym so i can sit on my backside for eight hours and i won’t suffer those how harmful health effects, but you know what? It doesn’t matter whether you’re at the top of your game physically, you still can reap the harmful effects of sitting. So what some researchers recommended this comes from the mayo clinic is the twenty eight, two. So every twenty minutes, if you sit, you work, you concentrate, you get up and you stand for eight minutes and two minutes stretching. Really? And that the idea, the mind shift is that you sit to rest your body from standing. Uh, okay. Rather than sitting being the focal. Yeah. Focus of the day. Yes. Okay, you’re tuned to non-profit radio. Tony martignetti also hosts a podcast for the chronicle of philanthropy. Fund-raising fundamentals is a quick ten minute burst of fund-raising insights published once a month. Tony’s guests are expert in crowdfunding mobile giving event fund-raising direct mail and donor cultivation. Really all the fund-raising issues that make you wonder am i doing this right? Is there a better way there is? Find the fund-raising fundamentals archive it. Tony martignetti dot com that’s marketmesuite n e t t i remember there’s a g. Before the end, thousands of listeners have subscribed on itunes. You can also learn maura, the chronicle website. Philanthropy dot com fund-raising fundamentals the better way. Okay, we got you. Sometimes it can be hard to follow structures like that one that i think is very worthy. And i use it in a different way. If you’re starting out and your tender session tomorrow. Are you here today and you inspired to do that? What i would recommend doing is doing something that i’ve done is pomodoro matter-ness it really allows you to set these intervals. If you just rely on your own free will to help you do this, sometimes it can be hard to create habits. They take about ninety days to form habits for something to really gel into your daily life style change at the very least, so well you may want to do is look at things like pomodoro, matted and you can and you can design that for me. It’s every twenty five minutes of sitting, i get a five minute break and then after two or three of those, i get a twenty minute walk and and that actually forces you and it’s. Incredible, you’re doing this in your day to day work day today i have a knife in you two so obviously i do want your day. Well, i do it. Yes, it is. And i do it slightly differently. I not only measure my time in increments body also measure my energy and my ability to concentrate. And i try to design my schedule so the tasks fit my ability to concentrate and always working in these smaller chunks. I do things like i do it a slightly different method of pomodoro. I’ve experimented with paula joran for a couple of years, but there’s no place pomodoro. We call it pomodoro. Yes, it’s tomato in italian because that’s the reason it’s called this because it came with an old tomato timer. And so and time yeah, you set up for twenty five minutes. And originally the context for it is that if you’re overloaded like this, you’re going to suffer consequences of procrastination and work avoidance. So pomodoro is a method for you to like eat that frog in the morning and just start get something done metoo ago you were you were sharing. I really enjoyed that. Because what i do is i get teo something i take take a project with twenty, twenty five minutes. And then even if i’m in the middle of doing this. I take a five minute break and i actually either stretch or ideo pushups or i just do a plank. And i tried to increase my duration for that. And then that’s sort of every two or three generations. And then i go and take a walk. And i will tell you that in the last year of doing that, the days that i do mamatoto matted very religiously are the days that are that i can get in one day over two weeks worth of work. And i’ve tested it several times now. In what amount of hard work in one day you feel you could do the same as you would have. That’s a maze in the dark days into weeks? Yes, including i even fit some laundry and folding some laundry in between weeks in a day? Yes, there’s. A lot of reading time. What i found is there’s a lot of closure. I want to do things that i actually make a big list before i take on a pomodoro day. Actually, you know, i make a huge list of things that i need to absolutely get done in a night. That’s my weak. Leaders and i’ve tested it several times. Normally i will be able to hit three or four or five of those because there’s so many reactive thinks about when i’m in the pomodoro matter mode, i basically check things off age of and the forced break no matter where you are in the process, it really prevents you from going into procrastination from reading one block post that takes you into another block post that takes you into yet another blood pools and that takes you to facebook and then to twitter. That doesn’t happen on pomodoro for me at least, so i would just recommend experiment with finding whatever is right for you not just mattered that works for me, but what works for you and use some technology to hope you get in the mode don’t just rely on free will to follow this palm adores it’s really not about like trying to get everything done and taking it off your to do list, but really it’s about focus and training your attention as somebody who has been doing the technology for twenty years or more like i’m like i was like that dog and up, you know. Doug squirrel. Oppcoll you know, so i consciously this about seven or eight years ago, like, trained my attention, like like i have on ongoing dialogue with myself on my opening up, another taba, my following, another social thread. And is this the task or something i should be doing? Would be doing is the best use of my time in this room, right? The eighteen minutes a day method with david berkowitz? I don’t know. What can you can you summarize it? Sure you spent. Okay. This will change your life. A change mine. And i’m right. That’s. The only reason i finished my second book. Okay, like changes. Okay, so, it’s, five minutes in the morning, you write down. What are the two or three things that you need to have done? What? Your priorities. And you reflected five minutes on the end of day. Did i get to my priorities? And then throughout the day, every hour on the hour, you beat yourself to remind yourself, am i on task? Okay. And what? Your set and you would think, it’s counterintuitive that you’re beating yourself? You’re distracting yourself, you know? Would you get distracted? Bring yourself to a center to a center center of the focus for that day. Exactly. And then you if you do that over a period of time, it really according to cubby takes what is it? Twenty one days to make a habit. Then you’ve internalized it and then used it stops beeping and you’re focused. And this helped you finished your second book? Yes. Okay. The two of you have great outcome stories. Really terrific. Impact of love. We still have some more time together. What have we not shared that we well, did we cover getting yourself out of the culture of sitting through the pomodoro method? Or so are very any variation of that. Is there maura around? Well, what? We started with this. Okay, so if we think divide this topic into the i and the weak. So we i think we have covered the you know, what do i have control of in my work life that i can change? Ok, ok. But many of us work in organizations and with other people. And we work in a culture where there’s lots of meetings. Sure. And the culture around those meetings is to sit. Yeah. All right. So that’s the challenge. Okay? We’d like to have walking meetings? Yes. Okay. And now you’re doing this tomorrow at twelve. Thirty and we’re gonna talk more about what we’ll bring it back to the office setting. I’ve forgotten, but just tell us what you’re doing tomorrow. Twelve. Thirty go ahead, return. We have a session tomorrow at ten. Thirty to twelve, where we’re going to talk about walking his work when we lay out the framework and then we’re going to take a big walk around twelve thirty with a number of conference attendees and give them an experience of discussing a specific topic while they’re on a walk with a large group. So they get to actually experience how to have a meeting while they’re walking out standing. Do you know what the topic is? Where you’re going? Decided in the session for the topic for the war. Walking comes for the ten. Thirty meetings. They’re going to be talking about planning a walking meeting. Okay, on our meat up, it will be open. It’s over that people choose what they want to do. Okay, are there all right, so let’s, bring it back to the office now. How can we help the the sitting meeting culture? Teo, get out of that. Well, you know, it’s interesting, because sometimes first of all, i think there needs to be some education around the links to workplace productivity and workplace wellness and that, you know, it isn’t a break. It really is important to productivity. And then this is not a zest your topic right at sung his work exactly. Don’t call it a break, right, it’s not like it’s not going to the gym and it’s not goofing off. Okay, okay, you’re really getting work done. So the next thing is to think about what? What are all the meetings in your life? And think about what could be done as a stand? You know, as a meeting, you know, walking, meeting and it’s. Probably best to start with a one on one meeting. Maybe a weekly meeting with your supervisor, maybe jet or somebody who reports to you and suggests that, you know, bring your sneakers to work. And you do that. Weiqing meeting as a walking meeting and maybe institute is the standing meeting ifyou’re going tio do a meeting with more people requires a little bit. More planning than a regular meeting in addition to the agenda, the purpose. Any pre reading you have to think about what your route is. You have to time the route. You have to be prepared if there’s bad weather, you know, we’re going to walk inside. You have to let people know to bring the right shoes at where their coats if it’s going to be cold and then you had to sort of make some modifications in the way that you take notes, people are you know, maybe this meeting is one where you’re discussing something. And the only thing you need to take down is the decisions as opposed to being in a meeting where you need to be looking at a lot of papers and a lot of yeah, tasking people on dh specificity, you know, okay, but you can take notes. You know, you can remember those things called pens paper. I’ve heard of them, you know, a most skin and can also now is it violating anything? If if if i suppose i get tested with something in our walk and i have my phone and i do a voice note to myself is that okay? Yes. Yeah. No, i’m we suggest a little side convo. Just we’ll just wild just for myself. Okay, so, like, well, one good thing to do in a walking meeting with a group is not to do. They spend the whole meeting walking and discussing like, you always have a little space of time at the end of the meeting to, like, summarized what the delivery bals are. And maybe you do that when you get back into the conference room. Okay, you know, and and and do that for note taking and people are fresh. Endorphins have been flowing and remember them, you know, another way to get started. It’s a little bit easier than the walkie meeting is a standing me kayman okay, we take this in increments, maybe. Yeah, depending on the culture and how willing your supervisors are to participate in your colleagues, they will do it incrementally. Yes, right. Standing, baby sitting half and then standing house, you know, crawl, walk, run, fly, ritu anything? Well, sure, i’d say that. Take it slow. Take it according to your culture and find different ways to do it. And there’s one common criticism, i hear. When we talk about walking his work, well, we have so many things we can get it done, it’s, like when you’re taking this on, start slow to start with one or two meetings and see how you’re doing don’t try teo enforce the really big culture change, you know, from the beginning do little things. Hey, do you mind when we do these meetings that we do the first portion of introductions and check ins? And when we’re reporting in what our week was like and what we’re doing, do that and maybe in a walking session and come back and take some notes as that just recommended in coming back? So find those the other couple things i would say that i have personally done that have been really helpful in and coming with from a change of culture in our organization is my default for all meetings is walking meeting now if you want time with me, it’s a walking meeting unless there’s a compelling reason why you can’t be so on. My default is no longer let’s sit down for coffee at starbucks my default is hey there’s, a park next to my office you want to meet, then let’s talk. And if somebody has an objection like, well, how are we gonna take notes again? I go back to now abets famous line. Have you heard of those bill old things called pen and a little pocket most qin and the other thing i’d say too. And the way i work with it, it’s, you know, walking meetings or subset of overall good meeting practice, and i would also talkto leadership and ask, don’t don’t you want more effective meetings in your organization? What if you were able to replace ineffective meetings that waste people’s time with meetings that are highly productive and that makes people feel great and get work more even more work done in less time when you want to do that. And that should really try it. Yeah, let’s. Try it and see you at least try. Okay, we got a couple more minutes. What have ah, not asked you yet about this. That, uh, you want to you want to share? Get a couple more. If i can cheer when quick thing. The second thing that i do besides defaulting to walking meetings is i do not take any phone. Call unless it’s absolutely necessary sitting down and that’s a very easy switch to make. Just grab the phone and start pacing, you know? Yeah, i’ve been doing that for years because i’m a kinesthetic learner, so it teach me it just helps me if i move, i think better and just and i found that if i’m like, when i wasn’t standing for phone calls, i’m sitting at my desk, checking my email and getting distracted, so standing walking on and also i think i want to emphasize to people, you know, i got started with this web stuff in the early nineties, and i had our side by the nineteen, ninety five repetitive stress is right, and one of the things i learned there was about stretching and taking this break, that it’s really important, and sometimes we get so addicted and where were you know, we use our computer keyboard is a lunch train, and we don’t get up because we think, you know, we’re not getting work done. So the one thing i would leave people with us really think about what you’re doing to your body and what you’re doing to your mind and don’t think of it as wasted time and trust us. You’ll be more productive and you’ll be happier. Absolutely okay. Productivity, creativity. Good health. Good. Reduced cholesterol. Substantially it’s. All it’s. All excellent. All right, we do anything you want to wrap up with. No, just thank you for the opportunity and happy walking, everyone. Yes. All right. Get out there and do it. Metoo sharma is yes. Is co founder and executive director of social media for non-profits and beth cantor, master trainer, author and blogger walking is work. Don’t call it a break. Listening to and joining with tony martignetti non-profit radio coverage of the non-profit technology conference twenty fifteen. Thank you so much for being with us, ladies. Thank you. Great thanks to you. Pleasure twenty steak too, and keep current after launch are coming up first opportunity collaboration it’s an unconference in x top of mexico in october for everyone working in poverty alleviation, there’s a lot of free time to meet the non-profits from around the world that are there, who you can learn from and who can help you do your work wherever it is you’re working it’s over ninety three percent sold out i’m going to be there? I got my reservation in if you are helping those who live in poverty, check out opportunity, collaboration, opportunity, collaboration, dot net, i have over one hundred seventy videos on youtube. There are dozens of conference interviews, all the conference conferences where i’ve interviewed speakers on topics like fund-raising events, marketing, communications, technology, board relationships, lots of board topics, the non-profit radio knowledge based videos are there everything i’ve done on plant e-giving and charity registration? My stand up comedy clips are there, too. My channel is riel r e a l tony martignetti and there’s also link from tony martignetti dot com to the youtube channel and that’s tony’s take two for friday seventeenth of july twenty eighth show of the year. We’re pre recorded this week, but you know how sincere i am in sending live listener love if you are one of the live listeners today, thanks so much for being with us live listener love to you podcast pleasantries wherever you are, whatever device washing dishes or otherwise, whatever it is you’re doing pleasantries to the ten thousand over ten thousand podcast listeners and affiliate affections to everybody listening on those am and fm stations throughout the country. Our affiliate network. Thank you so much for being with us. All our affiliate station listeners. Here are farrah trump, peter and cura marchenese from anti seizure keeping your website current after launch welcome to tony martignetti non-profit radio coverage of ntcdinosaur non-profit technology conference twenty fifteen we’re at the austin convention center austin, texas with me now are farrah trump, peter and kira marchenese sarah is a vice president for big duck and kira is senior director, digital strategy and platforms for the environmental defense fund. Sarah sarah, welcome, welcome you welcome. Thank you. It’s. A pleasure to have you both here. Let’s. Start let’s. Start with you. What are what are non-profits not really planning around enough when they do a web redesign or maybe even a launch. Everybody gets so excited about having the new site that it’s like you bring home your brand new car and you never think about putting gas in it, much less getting the tires changed or oil put in it. And so what we focus on our session focus on in our session is all of the things that you do need to keep track. Of after you’ve brought home your shiny new website and concrete tips on how to do so, uh, what are what are some of the things that you’ll be talking about? Just tick off a few topics. How does stretcher resource is further so that you can fit more smart updating in you in your regular schedule? We’ll talk about structuring your sight to minimize the need for updates, and we’ll talk about how to keep yourselves accountable and make sure that you actually do the updates that you’ve planned on doing. Okay, farrah anything i think you want to add at this early stage, just that i think just to build on this care and i did a session three years ago at the ntc twenty twelve called is a time to rethink your website, and that session was all about, you know, first, starting with a clear understanding of your goals and audiences before you go and change the design change, the content changed the technology, wait a really great conversation with staff and everyone and non-profit staff consultants who attended and we’ve since done it and other conferences, and it spread a lot of good thinking about do i rethink my sight? So i have to completely overhaul it? Are there incremental changes i can make? Well, we realized, as we were sort of reconnecting on this topic recently was again a sort of cure was saying there’s, so much energy put into building a site, you know, redoing your sight can take six to nine months for some organizations a year, and then all of a sudden it launches you like great done seeing three years check off. Exactly, and what we have found is especially, you know, your your website. Still, even the web sites have been around for over twenty years. It still is the one of the main places supporters will go to find information about you, and it is important that that site represents who you are and what you’re about on also is somewhat current with user experience and what people are looking for in a basic website so responsive, for example, on other things, and and that means that your sight’s still has to be dynamic. It can’t be a brochure, so if in organizations made it past this idea that their website is not a brochure that step one but i still, even though that happened let’s say, non-profits and organizations got that over ten years ago. And, you know, our website needs to be engaging. Great. I still think that there are lots of non-profits out there. They build their sight, they set up the information, they walk away from it. So this idea of this session is how do you keep that site current and think about it being a living, breathing representation of your organization and a way to connect with your community beyond that launch button day. Okay, care. I see you nodding a lot. So total agreement, your did this three years ago. So you know, the beginning of this three years ago, this is this is this is the sequel, and this is how we’re keeping it current. Okay, this is the electric boogaloo part duitz. Yeah, exactly. Remember that break in electric boogaloo? I don’t know, eighties. Um, okay, so, let’s, stay with you. Ah, farah what’s your wee. Where should we start with this? Start this process. Well, karen mentioned stretching resource is further. Is that is that a good place for us to start? Yeah, i mean one of the things that we often hear when we say, well, wire websites not kept up to date or wire people, you know, aside from this feeling of okay, it’s changing a belief, certainly that i do have to think about my sight beyond launch, but more than that, we always get this conversation that, well, i don’t have enough time. I’m busy getting the next email out, i have to worry about my fund-raising campaign, we’ve got all this advocacy, this petition, we’re running, so everyone sort of caught up in the day to day their communications that they want the website to be on autopilot. Eso what we’re really looking at is, yes, we know you don’t have enough staff time, we know you don’t have enough money, what are some things you can do once we get past that acknowledgement? And so we’ve got a lot of suggestions about how you can, you know, take those limited resource is and be smart about you want people to stop saying we can’t way have this other stuff, so we’re just gonna throw up our hands and website just we’ll have to suffer exact what can we do with the limited? Resources that we do have exactly. Okay, exactly. Xero what can we start to do? Well, the first thing that you can start to do is evaluate what resources you have and how much you need, and so we’ll go through ah quick little math exercise on our site. We have about one hundred pages that need some kind of maintenance there, not a press release or a block post that has a date on it, and nobody ever expects those to be updated. We’re talking about the page, the about us, paige, our privacy policy pages about certain projects that were working on those need a little bit of care and feeding, and one of the first things you do is you say, well, if i’ve got a hundred of those and i think it’s going to take a couple hours of time, tio, get each of those updated one hundred times a couple hours that works out to five weeks of solid work time in is that reasonable? Do you have five weeks? You know, some organizations do and that’s great, and they’re a head of a lot of the rest of us, but a lot of us. Will say, oh, in two hours, that’s really not enough to update this page because i’m going to have to talk with the program’s staff who managed this manages the project, and then they’re going to have to approve the changes that i make and all of a sudden you’re like, man that’s, eight hours so that’s one hundred days and you know, where am i going to find that hundred days? So the in a lot of organizations, you never have that conversation, and you just have an out of date website in a stressed out staff. So the first thing that you can do is try teo, get it? Well, why’re we stressed out, is it because we don’t have enough help? And maybe we can hire a temporary writer to help us? You get on top of this, or have we just really taken on more than we can handle? And we need to reevaluate how many pages we have on the site. So if we can find a concrete place to start that conversation, we can start solving the problem you have in one of the things that we were talking about is like, what does? Your website being out of date really look like so that could look like everything from your board listing just doesn’t you know, you added somebody on the board two months ago, but they’re still not listed on your site so that’s kind of a minor out of date. But one of things that drives me crazy is when i go to an organization’s website and i see, like, save the date for her upcoming conference in december twenty fifth eleven but i mean, maybe that’s a little exaggerated, even last a month out exactly. And it’s like no, come back. You know, the next day i should see conferences from the pictures from the event i should see what happened. I should see the tweets, the storify, whatever it is. But i think when organizations say, like what’s new and you go to the what’s new page and it’s talking about things from six months ago again your donor, your activist, your participant is going to think you’re not keeping things up, and then they that will actually impact your reputation. So, you know, at big duck, we think a lot about your brand, so so our angle on a lot of this is hacking you your user website as a way to really continue to build a relationship with your supporter. Your website. Visitor. Whoever that is and make sure that you have said, is just enhancing their perception of you and not eroding it. And so, you know, when your website is out of date, it will start. People won’t think they’ll think a lot less of you, it’s, like coming by to your office and see that there’s paint chipping on the wall. What else? Anything you want to add to ah, what kira suggested about howto evaluate what? What? What? The task is that’s ahead of us. Yeah, i mean, i think here is laid out of really thinks about it so smartly, which is why i love presenting with her we’ve a love fest, but i think not, you know, it’s great to think about what are the pages, how we maybe minimize those number of pages we have to keep up today, but then layering in again, this idea of goals and audience is coming back to that, which is saying, okay, let’s say there are a hundred pages we’ve built the site, i can’t change it, it is what it is. I only have twenty days and not one hundred let me then focus my twenty days on the twenty most important pages, and those most important pages were the ones that maybe get the most traffic are most critical to any initiatives you’re running and are really the ones that your audience are looking for. Not necessarily the page at the executive director of the board chair tell she was most important, which is another congressman, we’re definitely gonna get into the board and senior senior leadership, they have their opinions as well, but it becomes very difficult and even your own staff. You know, one of the things that we’ll talk about is that editors and writers really like making things that are new, and there i won’t forget the first time that my online writer realized that it wasn’t it she’s pushing the rock up the hill, and it comes rolling back down and she’s got to push it back up again. We got a page lunch and she had really worked hard on it, and it came out great, and i made the mistake of saying to her right after it launched like, oh, great! And then the next time we come back and revised this page, we can look into this bit of it, and we’ll have data about that and the look on her face, who’s, just don’t make me do it again. You don’t have to do that again. And so it’s, not just the senior executives who are pushing us to do things that may not be really what’s most needed no it’s, always fun to do something new and it’s. Not as fun to go back and redo something that you thought was done a year ago let’s probe this little deeper when we’re getting of suggestions from boards, senior leadership, how do we how do we manage that on anybody? When, when, when their suggestions are misplaced, right about priority? It all goes back to what sarah said about goals and audiences, and if you’ve built a strong understanding with all of your stakeholders about what your priorities are and how you’re going to connect with your audience is then it’s easier to go back to that is a foundation and you know, if you can say yes, i understand that this is important to you, and when we’ve when we look at what people are looking at, there is a mismatch here you khun service that and have that conversation with them if you haven’t reached that agreement, it’s a lot harder to shift that conversation later, and i think when they come to you and say we want to change its pages, ask questions, why? In who? You know, why do we need to change it on dh who really needs this page? Updated who’s looking for something new that’s not already on there and let me tell you a little bit based on those thinking about the wise and the who’s, what i think we should be focusing on now, at the end of the day, i could say all i want to say about that as a consultant, but you live in an organization, and sometimes you have to listen to the senior leaders, but i think you can at least try and have a strategic conversation as much as possible, and you can set the agenda as well. You know, we don’t wait for our senior communications executive to find a page on the website that he thinks need to be needs to be updated. We tell him here the pages that we’ve decided to focus on for the next three months and here’s what you’re going to get from it. And so by framing the conversation again, back to the goals and audiences, you can take more control of it. I’m being proactive with that, i think you know, the other thing i’m thinking about us were talking, and we spoke again a lot about this previously, which is, i think organization non-profits have to make the shift of thinking about their website as a program, right? So you know what i mean? Like so if you think about the programs you’re putting out in the world, whatever those those maybe whether they’re in person, whether their, you know, whatever services you’re providing, if you think about your website as a service you’re providing, then maybe the idea of giving it, you know, love and attention and care and feeding feels a little bit more comfortable. I think when people still think about their website as this, you know, printed, you know, like the statics for tools, the support tool, but not a living breathing mechanism that could help advance your mission and connect with people. That’s what we’re really talking about. Excellent. I love that love that idea think it seems very simple programs, and it is so fundamental reputation, right and reputation and brand that all sang like that we’re thinking about exactly let’s move teo structuring the site two to help to minimize updates who was firing? One continues, i’ll speak briefly, but i think here has a lot of great things to say here i think you know when it comes to when your first structuring your site it’s important to think about what are the priorities that my audience is looking for again? Not necessarily what i’m what the senior staff for any staffer looking for, but it really ask the questions if you have an existing site doing user testing, finding out really what the community wants from your website again thinking about it as a program, and then once you’ve structured the site, i mean again asking those questions that, you know, in six months from now on, we’re looking at all those pages we have to keep up to date how we done ourselves a disservice. Certainly i’m not saying you should build your sight in a way that it doesn’t have to be updated. I think it’s important again for that website to be a living representation of your organisation, but maybe minimizing the number of pages that might have to get those updates and think about, too. What are the pieces of the site that need to be time sensitive and need to be up to date if it’s the description of you know your mission around a particular project area that’s probably. Not going to change. And you should probably structure it in such a way that that part of the page is is evergreen. And there might be things around it that change. There might be a little news box next to it that has blood posts and press releases saying the newest things about that program. But if you don’t have tio embed it all together so that you have to rewrite the entire text, you know, every three months, you’re going to save yourself a lot of time. Like what you’re hearing a non-profit radio tony’s got more on youtube, you’ll find clips from stand up comedy tv spots and exclusive interviews catch guests like seth gordon. Craig newmark, the founder of craigslist marquis of eco enterprises, charles best from donors choose dot org’s aria finger, do something that worked. And naomi levine from new york universities heimans center on philantech tony tweets to, he finds the best content from the most knowledgeable, interesting people in and around non-profits to share on his stream. If you have valuable info, he wants to re tweet you during the show. You can join the conversation on twitter using hashtag non-profit radio twitter is an easy way to reach tony he’s at tony martignetti narasimhan t i g e n e t t i remember there’s a g before the end he hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a short monthly show devoted to getting over your fund-raising hartals just like non-profit radio, toni talks to leading thinkers, experts and cool people with great ideas. As one fan said, tony picks their brains and i don’t have to leave my office fund-raising fundamentals was recently dubbed the most helpful non-profit podcast you have ever heard. You can also join the conversation on facebook, where you can ask questions before or after the show. The guests were there, too. Get insider show alerts by email, tony tells you who’s on each week and always includes link so that you can contact guests directly. To sign up, visit the facebook page for tony martignetti dot com. You must have other ideas about that physical structure around around timesaving go ahead, please. So another one is, and this one is a little harder to explain without the screen shot in front of me, but what we used to dio is, you know, every page had a bunch of sub pages, and anytime self they needed to be updated on one of the sub page you work on the sub page, it would be this longer, bigger piece, and then, you know, you’d have to go to the page that was above them and like you had all these updates in different places, and what we’ve done is just eliminate a lot of that, and so will have an overview page that has, again the evergreen overview of here’s, the work that we’re doing and why it matters. And then we’ll link off to a few more timely things, like a block post about it or a press release, some kind of statement or testimony, and when that piece ages, we just delete the link. And so we keep that high level overview of what we’re working on and why they’re little supplementary pieces of it that give you a sense of what’s going on right now? But we haven’t built it in the structure of the site. We haven’t created extra pages, we haven’t, you know, built it into the menu, and once you build something into the menu that’s really tough because if you have four things in the menu, every one of them has to be updated. But if you could just have an overview page that refers to for things, you give yourself a lot more flexibility. Excellent, excellent! You got more that’s, a that’s, a great one, i think that’s about it for a structure there. I missed anything. No, that sounds good. I mean, one of the other things i knowthis is neatly under structure that we talk about is sort of using the work that you’re doing another channel. So let’s say you’ve got this great instagram presidents or you’re really active on facebook or you’re tweeting a lot and thinking about how to embed or bring that content in as a way to keep your sight feeling dynamic and what’s the right places for those things. Where should that live on your site? How should it live on your site? That’s another thing that we have people think about, okay, so it’s possible to have more than just a little little box recently sent tweets exactly what more can we didn’t mean? You could just have the most recent tweet you could, depending on how sophisticated your twitter ah, you know your your twitter tweeting is if you use specific hashtags, you can connect those hash hoexter appear on specific program pages or bio pages if staff members are mentioned by name or by twitter handle okay, yeah, things like that so just being like taking it up a notch, being a little bit more sophisticated with how you bring it in, but while we’re talking structure let’s also go into deep structure, which is actually the platform that you’re on. And this is another part of website e i love that i asked you before you kind of threw up your hands and and then a man came back and now now it’s come back in a deep strike now we’re getting deep deep here throw this goes into the category of invisible ways that your sight can be out of date, you know you can come to my site and you can’t tell easily if i’m running word pet press three point seven or four point two, but it matters, and if you fall too far behind on those updates, you open yourself up to security risk as well as not being able to take advantage of the latest developments on your platform. And this is something that i think a lot of the content specialists just don’t have on their radar and it’s something that you need tio have a sense of how often your platform updates, which are the updates that are important for you to take advantage of and then work with your vendor or your in house team to make sure that, you know, you’re sticking to a schedule and you’re not falling too far behind. Yeah, i mean, i think websites have sort of two sides, right there is the front end, which is what the user experience is what the person sees, what they can tell is happening with the organization based on your site, then there’s the back end, which people love when i say back in, then there is the back and that’s where they’re headed, right? And, you know i think you think people are thinking that because i’ve had people say it’s, because your mind is in the garden sometime sometime, i here i am back in altum now, maybe i don’t i don’t have the same day, and my body studio is okay. So the on the back end of the website, we’ve got your content management system and your constituent relationship management system, and sometimes the cms sincere amour love lovingly integrated sometimes they are two or twenty different systems that are connected to your site, depending on how you have it set up and it’s important again to think about as a staff you’re worrying about how those things work in secures point, you need to make sure you’re paying attention to both sides of the equation s so that the site is not only again representing you well, but also doing all the work it can for you and and supporting your fund-raising your outreach, whatever it might be that you need those systems to be working well and up to the latest date of what they can do for you care. When we did an overview, you mentioned accountability keeping you’re keeping yourself accountable, what’s what’s this about. Well, once you decide that you are going to stick to a certain update schedule, i mean it’s like sticking to a diet, right who’s going to be able to do that completely on their own without any sort of reminders or accountability, some of us can, but most of us can’t, and i can tell you one thing that definitely did not work for us, which was having the systems and automated reminders, you know? Hey, tony, this page is out of date, you might want to check it out just became anxiety producers and it’s so easy to ignore them because the system won’t know if i don’t do anything about ignore exactly. And so one of the things that we found is that in order to hold yourselves accountable, you really need a person to be part of that and there’s usually somebody on your team or associated with your team in some way, who is going to be open to taking on that roll. And, you know, one of the things that i encourage people to do is figure out who that person is embraced that about them, you know, used. There, there their charm and organizational skills. Thank you. Fair lovingly nudging. Yeah, and you know that that’s going to be the person who has all the spreadsheets and gets really anxious when deadlines are approaching, you want that person sharing that that skill with the rest of your team? Because otherwise it’s just too easy, like farrah was saying in the press of all of your communications and email schedule on all of that to just let this thing that feels not as urgent slide, but, you know, you do that too long, and all of a sudden you have five weeks of work backed up that you could have been tackling a little bit like a project manager function. Okay, the other thing we talked about this is about accountability, general, with all sorts of things is the racy model? Do you know that the r a, c i so that stands for responsible, accountable consultant informed, and the idea is that at the start of every project, you think about those different roles, so for example, we may be accountable to the executive director, but they don’t need to know they’re not they’re not responsible for things. That they don’t even have to be consulted are informed they just want their they’re ultimately accountable. Maybe they have to be informed, but the communications director has to be consulted, and then the communications manager is the person who’s actually responsible for getting it done. So thinking about those different levels of where people have to weigh in so that you’re not, you know, waiting on this, you’ve got this long list of pages, you have to go through ten people thinking about people’s different roles on that accountability scale could be very helpful, okay? And then another thing that you can do in addition to getting a person involved is think about how you’re presenting to yourselves, the work that needs to be done. So, like i said, it doesn’t work to just have a system generated email land in somebody’s email box, and nobody knows it’s there one of the things that has worked for us is to do a chart and the amount of red on the chart shows how many pages have past their expiration date on the site and visual yeah, eso to share that publicly and then there’s a sense of sort of shared accountability like, oh, how did the red get so big? And i’ve actually had the editors say, wait, can we wait just a couple more days before we make the next charge? Theo? Yeah, exactly out of the rain. It looks so much better if we could just getting forty eight, forty eight hours. Yeah, exactly. And so figuring out what the right tools are to motivate and and get your people feeling the urgency about it, i think it’s going to be different for every organization that’s one that’s worked for us. All right? We still have another couple minutes together, like, another three minutes or so. What? What else do you want to share that we haven’t talked about yet? I mean, one of things that we sort of end the session on is that people should make a road map for themselves. What? What should they be doing? As you know, is a result of thinking about this. What do they think they need to do immediately? That might be doing a sort of friend and sweep of the site and figuring out like, oh, my god, we have that, you know, what’s new section that hasn’t been updated in two years or, you know, put out the immediate fire is the low hanging fruit, as we like to say, so make a road map of what do i need to do this week? This month? What do i need to do over the next six months? What do i need to put on a schedule for next year and just really plotting out? What did you and making yourself unorganized way to think about it cause there will be it’s like anything? Lots of anxiety around this issue? Oh, god, and it really is i was doing it wrong, or i’m worried about it, but just really just try and plan it out, map it out and think about where is the biggest thing you need to put your attention on with the resources you have, kerry wanna add anything? Just that this is never challenged, that anybody has completely conquered, and even though i’m up here, you know, sharing tips and wisdom that have we’ve come across our site is not up to date entirely, you know, we haven’t gotten rid of the red on that chart, it’s, very brave of you and well. I’m sure if you poked around hard enough, you could find something that was obviously out of out of date. So it’s also being kind to yourself and acknowledging that this is something that you’re going to be working on for a while. All right, we have to do a shout out. Tio sarah, sarah, durum who’s the cold herself president or ceo and president the grand poobah i call her the big big duck of big. Alright and today your birthday have hurt the chariots. March forth it is four. So happy birthday sorrow they sarah happy twenty nine. Yes, of course. And she’s been on the show. She’s wanted me to get you for some time now. Here we are. Here we are. All right. We’re gonna leave it there. Thanks for having us. My pleasure. Thank you very much. Kira farrah trompeter is the vice president? Maybe someday i don’t know. I don’t know. I like it. So it spread like vice president you do. Alright, vice president of big duck. They’re consulting agency thinks a lot about brands and reputation in new york city. I’d like to visit your office any time. And kira marchenese very good, thank you. I names are important. See she’s, the senior director for digital strategy and platforms at the environmental defense fund and again farah kira, thank you very much. Thank you, thank you, stony martignetti non-profit radio coverage of ntc non-profit technology conference twenty fifteen at the austin, texas convention center thanks so much for being with us. My thanks always to everybody at inten the non-profit technology network loved being at that conference each year, and i’m sure i’ll be there next year. Also next week it’s our twenty fiftieth show next week we’ve got giveaways in studio guests all the regular contributors have a comedy sketch, live music, a new sponsor and lots more going on two hundred fiftieth show fifth anniversary of the show we’ve been doing this each week for five years be with me next week are two hundred fiftieth show july twenty fourth. If you missed any part of the two hundred forty ninth show, find it on tony martignetti dot com opportunity collaboration with world convenes for poverty alleviation it’s an outstanding unconference that will ruin you for every other conference it’s over ninety three percent sold opportunity collaboration dot net our creative producer is claire markoff. Sam labor, which is the line producer show social media, is by susan chavez, susan chavez, dot com and our music is by scott stein. Thank you, scotty, with me next week for non-profit radio. Big non-profit ideas for the other ninety five percent. Go out and be great. Hey! What’s not to love about non-profit radio tony gets the best guests check this out from seth godin this’s the first revolution since tv nineteen fifty and henry ford nineteen twenty it’s the revolution of our lifetime here’s a smart, simple idea from craigslist founder craig newmark yeah insights, orn presentation or anything? People don’t really need the fancy stuff they need something which is simple and fast. When’s the best time to post on facebook facebook’s andrew noise nose at traffic is at an all time hyre on nine a m or eight pm so that’s, when you should be posting your most meaningful post here’s aria finger ceo of do something dot or ge young people are not going to be involved in social change if it’s boring and they don’t see the impact of what they’re doing. So you got to make it fun and applicable to these young people look so otherwise a fifteen and sixteen year old they have better things to do if they have xbox, they have tv, they have their cell phones. Me dar is the founder of idealist. I took two or three years for foundation staff, sort of dane toe. Add an email address their card it was like it was phone. This email thing is fired-up that’s why should i give it away? Charles best founded donors choose dot or ge somehow they’ve gotten in touch kind of off line as it were on dno, two exchanges of brownies and visits and physical gifts. Mark echo is the founder and ceo of eco enterprises. You may be wearing his hoodies and shirts. Tony talked to him. Yeah, you know, i just i’m a big believer that’s not what you make in life. It sze, you know, tell you make people feel this is public radio host majora carter. Innovation is in the power of understanding that you don’t just do it. You put money on a situation expected to hell. You put money in a situation and invested and expected to grow and savvy advice for success from eric sacristan. What separates those who achieve from those who do not is in direct proportion to one’s ability to ask others for help. The smartest experts and leading thinkers air on tony martignetti non-profit radio big non-profit ideas for the other ninety five percent.