Tag Archives: Open Source

Nonprofit Radio for April 8, 2016: Pay Attention To NTEN & NTC & Volunteer Training Long Distance

Big Nonprofit Ideas for the Other 95%

I love our sponsors!

Do you want to find more prospects & raise more money? Pursuant is a full-service fundraising agency, leveraging data & technology.

Crowdster, online and mobile fundraising software for nonprofits. Now with Apple Pay mobile donation feature.

Get Nonprofit Radio insider alerts!

Listen Live or Archive:

 

My Guests:

Amy Sample Ward: Pay Attention To NTEN & NTC

With Amy Sample Ward at 16NTC

The Nonprofit Technology Network & their annual Nonprofit Technology Conference are outstanding resources for everyone who uses technology for social change. Who doesn’t use technology? You need to check out their excellent online and real time programs; affordable membership; smart conferences; and great value—including for non-members. Amy Sample Ward is our social media contributor and NTEN’s CEO. (Recorded at NTC 2 weeks ago).

 

Chad Leaman & Ashleigh Turner: Volunteer Training Long Distance

Chad Leaman and Ashleigh Turner at 16NTC

Do you have volunteers who can’t always make it to your office? Bring your training to them! We’ll talk about learning styles; pros & cons of tools like Moodle, Collaborate and TeamViewer; and the value of open source resources. Chad Leaman is director of development at Neil Squire Society and Ashleigh Turner is communications manager at Options for Sexual Health. (Also from NTC).

 


Top Trends. Sound Advice. Lively Conversation.

You’re on the air and on target as I delve into the big issues facing your nonprofit—and your career.

If you have big dreams but an average budget, tune in to Tony Martignetti Nonprofit Radio.

I interview the best in the business on every topic from board relations, fundraising, social media and compliance, to technology, accounting, volunteer management, finance, marketing and beyond. Always with you in mind.

Get Nonprofit Radio insider alerts!

Sponsored by:

Crowdster
View Full Transcript

Transcript for 284_tony_martignetti_nonprofit_radio_20160408.mp3

Processed on: 2018-11-11T23:31:49.389Z
S3 bucket containing transcription results: transcript.results
Link to bucket: s3.console.aws.amazon.com/s3/buckets/transcript.results
Path to JSON: 2016…04…284_tony_martignetti_nonprofit_radio_20160408.mp3.121020386.json
Path to text: transcripts/2016/04/284_tony_martignetti_nonprofit_radio_20160408.txt

Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host. Oh, i’m glad you’re with me. I’d come down with mette hemoglobin e mia if our conversation bled into why you missed today’s show, pay attention to n ten and auntie si the non-profit technology network and their annual non-profit technology conference are outstanding resource is for everyone who uses technology for social change and who doesn’t? You need to check out their excellent online and real time programs, affordable membership, smart conferences and great value, including for non members. Amy sample ward is our social media contributor and intends ceo of course i was just at and t c two weeks ago and that’s where amy and i talked also volunteer training long distance do you have volunteers who can’t always make it to your office? Bring your training to them. We’ll talk about learning styles on dh pros and cons of tools like mu tal, collaborate and teamviewer and the value of open source resource is that is also from ntcdinosaur on tony’s, take two blue pedicure challenge reduction we’re sponsored by pursuant full service fund-raising data driven and technology enabled you’ll raise more money pursuant dot com and by crowdster online and mobile fund-raising software for non-profits now with apple pay crowdster dot com here are amy sample ward and i from and t c just two weeks ago. Welcome to tony martignetti non-profit radio coverage of sixteen and t c that’s the twenty six steen non-profit technology conference hosted by n ten, the non-profit technology network at the convention center in san jose, california, and with me now is amy sample ward, ceo of non-profit technology network. Welcome amy. Thank you for having me. Thanks for coming all the way to the show. Absolutely from from new york and north carolina. It’s ah, it’s. Always a pleasure to meet you in person. Yeah, do so we don’t get. Yeah, we don’t get to see each other in person very often. No, your voice is the same. Thank you. You sound like yourself. You think we’re highlighting one and ten swag item? Oh, and one ntcdinosaur ag item each interview, and right now, of course i’ve got my ten headband. You probably didn’t notice that i was wearing a amy suggested exercise video, so i could be doing i could be doing yoga or squat thrust, but we have a small lead us in some jazzercise. So i’m going to take this off now and added to the swag pile. We’re all the all the swag for the show goes okay, sixteen ntcdinosaur yeah, here we are. How we doing? Way we got it. We got two thousand people. Yeah, way exactly. It’s. I am surprising how many people two thousand is when it’s in one room. You know, i think in my mind, two thousand seems like kind of, you know, it’s a big conference, but it’s not a huge conference, you know, you hear about conference like dreamforce with, you know, sell by self. What, like an entire town is coming to this conference? So our seems so small and then, you know, and like in the morning planter everybody’s in there and you look at you like there’s, a lot of people here this is actually a pretty big conference. Yeah, yeah, yeah, yeah. Turns out there are a whole lot of people that want to talk about technology for use in their non-profit at a growing number every year. Exactly. Yeah. Yeah, let’s. See? So, what are some highlights for people who are here? But of course they’re listening and tc conversation tonight there will be available starting tonight, and we want to even tease twenty seventeen. Yeah, we got twenty, five hundred people e like my overreaching twenty twenty. I don’t, i don’t think twenty five hundred. I mean, sure, you’re welcome to come, but i just think we’ll get there. No, i mean, our goal isn’t necessarily to try and grow in every year. We want to make sure we’re still serving everybody. So you’ll be ambitious and we’ll be conservative. Okay? Okay, yeah, i liked so, soldier were so highlights of this year. Well of you are on site. A couple highlights. You definitely need to make sure you go to selfie town selfie town and take some photos with the big t rex. Yeah, well, good. We can do a selfie and sell freetown unite, okay? And we’ve got i mean, all the session, all the folks that you’re interviewing there are over a hundred twenty sessions in three days. So whether you’re here or not, you don’t have to go for like, ten minutes into every single session every break out, teo, get all that content there’s what we call collaborative notes so they’re google docks for every single session where attendees in real time in the session take notes about what’s being presented so that everybody else can benefit from that knowledge even if you’re not in that room that we call them collaborative notes. But the links are just in the agenda online. So you khun browse through, see what people are writing down? Does that do this year? No, it’s not we’ve done it. We’ve done it every year for a number of years now because people like it so much, you know? They know, even if i don’t go to that session, i could just look up the collaborative notes and see what people wrote down. Yeah, exactly. And then it helps for folks who aren’t here to, they can see that, but i think even though you know, there are lots of different tools every year that people use people consistently use twitter the most of the conference, even if they’re not a big twitter user the rest of the year. So following the sixteen inches hashtag or every session has its own hashtag like sixteen auntie sees something, so if you see on the online agenda, even if you’re not here that you really want to follow that session, you know, just put that into a twitter search even if you’re not a twitter user and follow along. What what folks are saying? Because people post so you can’t read all of them all of the treats you have tio, you know, filter it out, but because i think that’s what’s different about the ntc people want to be sharing what they’re learning, you know or share what they know it’s not like, oh, i’m here to learn everything and write it down in my secret notebook, you know? Yeah, but intent is not like that either. Exactly. Well, look, by the way, let’s put a little shout out for another hashtag non-profit radio yes, i can’t say that we suffer from too much you can’t follow-up it’s not however i mean it does well it’s respectable hashtag yeah tech non-profit radio no intend intent is definitely a very collaborative sharing. I mean, even for non members. Yeah, you have a ton of content available, you know about the year. Exactly. Yeah. This morning at the plenary, i was highlighting one aspect of intense content. And today was the research that we do so five to eight reports every year some of those we do by ourselves because we just need them to happen on others we do with partners or sponsors. So them, the most recent report is the state of the cloud, which we’ve only done one previous time, and that was four years ago. And the difference between that report and this report is that now one hundred percent of people responding said they use at least one cloud tool, whereas that was not true four years ago. So looking now, okay, if we do that report again in a couple of years, what’s the difference, then everyone says they use at least to everyone, you know, clearly that’s the trend. So but all of that, i mean, that report and all of the rest of our research you can download even if you’re not remember. So go use that knowledge, especially if you’re trying to make the case to your board or to your staff that you want to change something the research is there to support better decision making and ten dot org’s because you don’t know now intent. This’s. Eventually i’ve been to your nine nine because i’m a member yet that i’m a donor. Yeah, in a nosey where’s, the you’re underpaid should be lobbying for double double n t e end. But it’s non-profit technology enterprise network that is the original name when we were incorporated by what happened to them. Well, i’m pretty sure that, like on day two, after having that name, enterprise didn’t make any sense. I don’t even know really what enterprise was meant. Teo really symbolize a lot of people, actually think, you know, just cause they haven’t looked up. R r incorporated name. Ah lot of people think the e stands for education, so we’ll get we’ll get people writing to us. Say, non-profit technology education network, which sounds great. It’s, not us. Maybe that is an organization out there, but yeah, do not donate to the non-profit technology. Education work, right? Yes. You want to give to end exactly the legitimate riel and ten? Yes. Okay. Just a little novelist thing about. Yeah, in the ensign history. Yeah. If antennas ever a category on jeopardy. That what does the e stand for? Could be one of the topics. Yeah, and you will get it right. Enterprise. A village, it times. You’re tuned to non-profit radio. Tony martignetti also hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a quick ten minute burst of fund-raising insights, published once a month. Tony’s guests are expert in crowdfunding, mobile giving event fund-raising direct mail and donor cultivation. Really, all the fund-raising issues that make you wonder, am i doing this right? Is there a better way there is? Find the fund-raising fundamentals archive durney martignetti dot com that’s marketmesuite n e t t i remember there’s, a g before the end, thousands of listeners have subscribed on itunes. You can also learn maura, the chronicle website philanthropy dot com fund-raising fundamentals the better way. Dahna okay, but no it’s very collaborative. Now, even, you know, if you’re not a member, you’re welcome tow to the to the club’s. Yep. Throughout all the way. Yeah, yeah, we have tech clubs that air in the u s in canada, in poland. Yeah, and if you want to start one wherever you are, happy to help you start one, even if you don’t intend member, even if you’re not in in ten member that’s. Wonderful. Yeah. Ok, so that so you’re fostering that kind of exactly hearing and this is no surprise. I mean, there’s, you see, you know, we’re not an association. We are a c three and we have a membership because for us, membership helps us know that we’re either on track or we’re not. If nobody wants to join anymore, then we’re clearly not delivering value. And if people want to join and they want to renew, okay, then we’re on the right path. You know, it’s an indicator for us, it’s, not our business. We’re not an association, and we’re never going to achieve our mission by saying everyone has to be a member, right? If if our mission is really that all non-profits are able to use technology to really do their work to really meet their mission. Well, we can’t say they all have to be members because then it’s gonna be even harder to reach an already impossible mission, right? We’re creating way too many barriers for ourselves. Yeah, actually, that’s what i admire about the organization i do embody that also where you share on non-profit radio month after month after month for three years. Now you kayman after that. You came after the hundredth show? Yeah. Hundred schnoll was your first. Yes, it was my very first. We’re coming up on three hundred this july. Yes. So that b two hundred sho? Yeah. Four yearsworth. Exactly. Yeah, and thank you. Thank you for giving me access to your stage. Yeah, very welcome. Anytime. Yeah. You’re going to stick it out through july, right? I think so. Yeah. Three hundred? Yeah. Six years. Okay. Back-up let’s say, you know, this is our opportunity, our annual opportunity. Tio recap. Inten yeah. Uh, right now we know the mission. Of what way do you want to become a member? He’s? Very like me to say affordable, yes. Very reasonably accessible, accessible. Yeah, like, yeah, it’s. Not cheap. Okay, yeah, we’re accessible. Yeah. Run that down. So if you are for the most common situation, is that a non-profit has less than five hundred thousand a year? Is your annual operating budget that the majority of non-profits non-profit radio listeners? Yeah, exactly. Yet. So it’s seventy dollars for a year for all of your staff to be that members all your staff, the whole organisation, as many people as you want to have joined. Exactly that. If you’re at that budget level that annual revenue with an annual budget of a half million dollars yellow as many people, you can stuff into a membership welcome for seventy bucks. Exactly. And you save three hundred dollars on all of those people coming to the ndc. Um plus, of course, there’s all the benefits he around, you know that aren’t just here at the ntc, you have access to webinars either at a reduced rate or for free. So for example, you were just on one of our ask the expert webinars and noser those air free. But they’re only open to members. So you get to talk to smart people like tony every month and ask question about all different topics on dh those have really spanned, you know, sometimes like yours was on podcasting, so much more niche, but then there’s others where they’ve been about, you know, finance or hr, what are the tools for that? What are the things i haven’t even been thinking i’m supposed to be doing? You know, all kinds of topics on dh, then outside of education discounts and auntie si discounts, members are promoted through all of our content channel, so you should be submitting a guest article for one of our topics each month. There’s a different topic on the website participating and research participating in tech clubs. You know, we want to make sure that if you are remember, we’re promoting you up and you’re getting access to leadership, you’re getting to be a volunteer and have you no access to new skillsets through that mean, really, we want to make sure if there’s something that we d’oh or something that we can do that helps you in your career were providing that avenue throughout town about thie over half a million dollars a year budget what’s the what’s the cost there for membership. Then the costs go up by your operating budget kind of level. So under five hundred above above that up to a million and there’s tears from there. But even the highest here, i believe, is three. Thirty five. Oh, my god. So even if you have millions and millions of position, right, three hundred thirty five dollars, right? So we’re talking. Yes. Accessible? Yes, exactly. All right. Well, should we? You know, we should, uh, a little more a little more about the ntc because we wait. We kind of glossed over where we’re sitting right now. Yeah, what’s coming up days two and three. So, yeah, so tomorrow we have at the plenary at least three different folks who are going to talk, you know, this morning we had ignites. So those air five minute kind of short conversations tomorrow are three key notes are going to have a really luxurious fifteen minutes to talk, and then we’re going to have a conversation together. And they’re all talking about different perspectives around digital equity. So looking at myths that we all may be ah participating in or believing when it comes to who is online, who has access to our beautiful emails were crafting every day, you know? And what does that mean as faras our own digital strategy for not thinking about who’s really trying to access our content? But we’re jumping all over, okay? And ten last year, this was an issue you and i talked about on the show was was encouraging. Uh, non-profits to do speak to the fcc to make comments about the deal was a digital inclusion actors so that’s that’s that actor’s past. We’ve passed that yet? Yeah, and we also last year had a report similar on a similar topic around digital adoption and whether organizations even saw themselves as part of that work, you know? So i think tomorrow will be a good kind of next next section of that conversation. Yeah, sensibility, but equity, exactly. Yeah. Accessibility, let’s make it right. Just because a library exists doesn’t mean we all have access to that library either, right or the times it’s open or the limited number of computers there, maybe. Or the bus fare to even go on our on the bus to get to. But, you know, all of these pieces contribute to us thinking, oh, everybody, you know, because this is san jose or because i live in portland and it’s a city everyone’s online, they’re not still write. So are different presenters were going to talk about some of those misperceptions both urban settings, suburban, rural settings, a cz well as larger systemic, you know? So who is making the tools we’re using that’s? Not necessarily all of us a right. So does that mean that they’re going to somehow make a tool? That’s really great for me if if someone like me isn’t part of that process, so just kind of raising a lot of questions, i think i don’t know that there’ll be a lot of answers tomorrow, but there’ll be a lot of questions on and then we’ll have a bit of a conversation. So i think that’ll be a good day, too. You know, the first day we got to feel things out, meet some new people. Tomorrow we can go a little heavy, and then on the final day on friday, we’ll have more of those ignite presentations. And the theme for friday’s ignite is it is oh, makers n p tech makers today was my blank career. Yeah. Yeah, makers. Friday, what’s makers, makers. So these are people who have made a tool there, people who have made a community there, people who have made something inspirational in their life. They ve made a physical space, you know, they’ve they i think folks are taking a pretty diverse definition. Turn on friday. Yeah, yeah, but i’ve had the opportunity to hear all of their talks ahead of time as they submitted their slides and came to rehearsal. And they’re kind of all over the place. It’s going to be great. Okay. Yeah. It’s ignite sessions, your slides move automatically. Your whether you’re ready for them to move or not. Right. Exactly. Every every how many seconds? Every fifteen seconds. Yes. All right. Yeah. You got to keep pace with your slides. Exactly. Your husband max, is stage managing. Yes. Oh, he’s there with a stopwatch, i presume. You know, wave automated that power but it’s every fifteen seconds. Yeah, exactly. And you know it’s surprising how much you can say in fifteen seconds if you planned for it. If you are someone who you know is going toe into it your way through your presentation you’re waiting for to slide, to pop up and then you kind of react to it. You will never stay out of it, you know? You have to have thought ok, i could only make one point per slide, right cause fifteen seconds. Just going to fly by. Yeah, ignite. Yes, yes, i think they’re a spectator sport. You know, that’s why? They’re great. That’s. Why? They’re great for the ndc. So what was the reaction today at the my blank career ignites? They were really great. They similarly, we’re kind of taking a few different paths. There were a couple folks whose ignite story personal story was more about, you know, reflecting back and thinking, oh, i actually have had a career, you know, first is all these different jobs that at the time felt like a totally different path every time i took the, you know, took a new job. Now, looking back, i can see there is a through line, right? And there was some sort of purpose to all of this on dh then and then a few folks talked about kind of challenges that they’ve had. So, you know, in my career have i made the right decision. Or was i really kind of living the values i said? I wass or was i kind of leaving people in the dust as i went through there? So i think there were some good contemplated sessions and some some funny ones, as people realised, you know, for example, molly. Her title was my cheese castle career, because in wisconsin, she worked at the mars she’s castle, and, you know, she learned some valuable career lessons while working in a cheese factory. So, yeah, we’re learning every day, exactly, exactly, technology. Wait, we should teo little more shout out about about intend, okay, the features of of what you’ve got going on, whether or not a member, you know what else is happening there. So i think some of the biggest stuff that’s goingto go on this year twenty sixteen wise for antennas where, where? Changing a bit of what we consider our educational programs and, you know, it’s twenty sixteen it’s pretty easy to come across a webinar on the internet, you know, and we’ve always held very high standards for content that was in a, you know, an online program like a webinar for ourselves, but that doesn’t mean anyone else knows that our standards air different than anyone else’s on dh. So what we’re going to do this year is change that focus and have it be really explicitly on training. So if you want to participate in a program with us, even if it’s a one time program there will be learning objectives, there’s, homework, there’s, riel, riel training that outcomes that, you know you’re getting on dh, that you can actually do a number of those and have them add up to a non-profit technology perfect. Professional certificate so if you complete enough programs in, you know, a year will be able to give you a certificate creating a sort of exactly and ten certification yet exactly. Oh, yeah, and that way, folks, you know, that we’ve heard from for years have who come to intend for training because a there’s nowhere else maybe that they thought they could go or was directly on the content that we had, you know, four non-profits on technology versus just maybe technology for anyone or more business focused, but also that there’s some sort of validation, they know these things, right? I mean, i think a very common story you’ll hear even at the anti sees that people say, you know, i was hired to do x i was hired to be the communications manager, but actually, i’m now in charge of our website, you know, i’m working with our advocacy team on all of our data management, and i want to prove that i have technical skills, even though maybe that hadn’t been written into the job description when i was hired esso i could i’ve either get a raise or maybe go to a different team or go to another organization, but i can’t i can’t prove i have those skills, you know, cause i don’t have my college degree in this topic, you know, tc conferences, right? Exactly. I yes, i have my own learning, but i don’t have a way of proving exactly what this is all led to exactly. Yeah, yeah. So that, you know, we’re not trying to say this is like your master’s program or anything exactly it’s professional certificate to help you have that proof that someone else can stand behind you and say yes, you know, tony really does know these things. Okay, you know, what is this certification called the non-profit technology professional certificate. Okay. Very aptly, yes. You know, i believe in naming things for what they are. No, you’re non-profit radio, you know, that’s what it is. Okay, so you haven’t rolled this out officially technically yet? No, we’ll be announcing it at tomorrow’s plenary. But, you know, the kind of shift in training away from more one time webinars that feel, you know, like you showed up. And then you left into webinars that have those riel learning outcomes. That’s that’s already kind of a shift. That we’re making in our scheduling and planning for all of our program’s going forward. So we’re going to see, like, two credits, this this will be we probably won’t call them credits no, because it’ll just be a class a program, okay, how do you how do you lead to you? How do you know what you need to do to get the certification? Ah, well, first it’s all on the website, but there’s a corps. So, you know, no matter what, you’ll take this kind of ten week, make sure you have skills across an organization, and then you just have to take five more more courses during the rest of the year. So you just pick oh, this one really interest me or i want to only do one on fund-raising because that’s, where i’m trying to prove i have these skills or, you know, so you kind of choose or they’re kind of like electives, you know, the rest of the time, okay? Yeah. Yeah, just one certification, not different tracks. So i know now is this ash, shepherds, department abilities and he’s education? Yeah. He’s, the education director. S o he’s. Certainly deeply involved, but like anything it in ten. This is every all hands on deck. You know, everybody controlled contributes yet exactly because at the end of the day, it’s going to take communities and take membership. It’s going take marketing. You know, everybody is gonna have to be a part of it being successful. Okay? Yeah, we have another couple of minutes to get. Okay, what else you want to shout out about and ten for twenty sixteen or maybe even ntcdinosaur nt s o the twenty seventeen ntc will be the same dates is this year, so you can go ahead and reserve on your calendar now, march twenty to twenty five. Just the you know, the full four days for however, everything that plan’s out so same dates and we’ll be in washington d c back at the gay lord where we were that we were we’ve never been at the gaylord. Where at the wardman park marriott wardman park. Oh, that’s. What? We were looking for something else. I’m sorry. No it’s. Okay. It wasn’t a competitor to intend. No worries on wardman park that’s where we were two years ago. Right it three years ago, however many years ago, it was yeah, for the fort fourteen. Auntie si for the fourteen. Because there’s. Sixteen and then we’ve got every three years. Yeah, back. Yes, yes, it was marriott wardman park. Cause i was shout out the beginning of the buy-in beginning of every interview. Sure, mary-jo? Yes, just okay. Okay. So that’s twenty seventeen, same dates. More? Yep. So, anybody just i mean, same processes every other year so anybody can submit a anti seizure shin idea. It could be a session that you want to present. It could be a session that you want to attend and you know, you’re basically saying, please, someone delivered this session for me because it’s what i want to learn on and that will open at the end of may, and that will be open for six weeks. So all the way through june and then in july and maybe a little bit and august, i think mostly in july is when everybody convert on sessions help filter down that list we normally have between four and six hundred submissions and there’s only going to be one hundred twenty, two hundred thirty on the agenda. So the voting really helps us. Yeah, and that that way by the fall we can say here’s the lineup and registration opens november first. Okay? Yeah. Twenty seventeen will there be? You think they’ll be anti seek conversation again next year was too hard to tell whether we’ll be. Yeah, i dont evening or converse is yeah, we don’t have a lot of knowledge as faras those services will be something they’ll be. Something goes you can’t go. Yes, exactly. There’s always something. Even if it’s collaborative notes there’s always something for folks who can’t come. Okay, yeah, i’m proud to be the host of ntc conversation. Yeah, everyone of the sessions at the end of the day is going to be uploaded yet on dh available on soundcloud on the ten sandorkraut account. Yep, exactly yet. And we’ll post them all on the ntc website on the ntc conversations page so you can just click right through the agenda. Okay, yeah, in the coming months, we’re all going to be out non-profit radio exactly as well. Every sample work it’s true. Yeah. I’m awesome. Thanks for having me. My pleasure always. Hey, twenty martignetti non-profit radio coverage of twenty sixteen non-profit technology conference the hashtag sixteen ntc thank you so much for being with us. Volunteered training long distance is coming up first. Pursuant their tools are made for small and midsize non-profits that’s why their sponsors? It fits perfectly. You choose what he works for you and leave the rest behind it’s like ala carte fund-raising management. Very simple. Check out the tools pursuant. Dot com crowdster continues their deal for non-profit radio listeners get thirty days free or fifty percent off. You could try a crowdster peer-to-peer fund-raising sight completely free for a month. Or take the half ofthe deal that means pay for a month and get a month free. Sign up for two months. Get two months free it’s for for two or six for three or ate for four. You see the pattern developing its its doubles. Or you could take the three months. Claim your deal at crowdster dot com in the chat window. Tell them you’re from non-profit radio and choose which deal you want now. It’s. Time for tony’s take two it’s blue pedicure challenge reduction. Just like where in the world else would you go? The blue pedicure challenge returns. This is part two of me in the salon after my friends from high school challenged me to get a blue pedicure if they got metoo three hundred facebook likes back in twenty thirteen i do the powerful treatment, of course you gotta have the callous removal, the color application and of course the drying follows immediately. I know, i know, i know a lot of you know that men may not, but you gotta have the drying. If you’re gonna have the color, you gotta have the drawing. You can’t have that you can’t have the color without the drawing gotta have the drawing and it’s there the redux video is up you know where to go tony martignetti dot com and that is tony’s take two live listener love! I can’t shout you out by sitting state because we’re pre recorded today. However, you know that the love goes out the love always goes the love is going it’s just not pinpointed love but the live lesser love it’s coming it’s coming right to you it’s going and it’s coming going from here it’s coming to you goes and it comes you have it, it’s it’s in your lap! Live listener! Lap live! Listen, love podcast pleasantries, whatever device whatever activity wherever, whenever pleasantries to the over ten thousand podcast listeners and our am an affiliate am and fm affiliate stations affections to each of our affiliate listeners, i know you’re out there, and i’m grateful affiliate affections to the affiliate listeners here are chadband hman and ashley turner with volunteer training. Long distance also from ntcdinosaur welcome to tony martignetti non-profit radio coverage of sixteen ntc non-profit technology conference in san jose, california, at the convention center with me now our chad limon and ashley turner. Chad is director of development for the kneel squire society and ashley turner is communications manager at options for sexual health. Chad actually welcome. Thanks. Tulani. Pleasure. Pleasure to have you with unison. We’re in sync. So coordinated. Yes. Your session topic is here, there and everywhere. Distance volunteer training. Ashley, do we need to get our mind set first? Just being willing tto recognize that there’s value in doing training for volunteers? That is not face-to-face we just have to get our minds right first. Is that it? Yeah, i think we do have teo to adjust to it a little bit. It’s? Definitely not. Picking up emmanuel and reading it anymore. It’s definitely much more involved, but it also gives us the ability to do a lot of different things and made a lot of different learning styles. Yes, learning styles. Chad let’s. Say something about how do we know what different styles are out there among our volunteers? Yeah, so there’s in general, four types of learning styles, visual learners, auditory learners reading and writing and kinesthetic. The truth is, we all learn a variety of ways, but some people have preferences in town. They prefer to learn are they learned bath so providing things through mobile multiple modalities can help people learn retain better and so doing that to be a distance. Actually, some benefits because you had to newsome technology to, like, show video or play audio or have pictures a supposed to sometimes like face-to-face someone standing in front of you in the room. Okay, how dispersed are your volunteers at the kneel squire society? Their throat canada throw canada latto ours in our burnaby area, but our model provide has volunteers and clients. I can’t make it to her office, able to connect through ah live on one on one computer training, so it allows us to reach people that otherwise we won’t be able to reach in actually grows our impact with instead of having just people that come in her all this month. Monday to friday nine to five volunteers khun do their tutoring or training afternoons, evenings, weekends, whatever works best actually allows us they reach people that otherwise you wouldn’t okay actually options for sexual health. Are you canadian? Also? We are yes. Okay, are you equally dispersed or we’re not all across canada, we’re just in british columbia. We have sixty clinics that operate through a british columbia, and we have volunteers at about forty nine of those clinics. So we definitely do have a lot of geographic reach. Okay? And in terms of our volunteer training is this we’re doing this virtually ongoing is not just initial training, but is there a need for continue training as the person goes through the life cycle of a being a volunteer? Yeah, actually, yeah, absolutely. So right now what we’ve done is we have the online training that kind of sets are level one, volunteers up to b level two volunteers and after they’ve done the level to volunteer training than what they can do to continue their own education is participate in our webinars and our clinical webinars, as well as repeat the training in the future if they want to continue their education. Okay, what? What distinguishes that duvette levels? Yeah. What kind of question? So for us in our clinical setting level one volunteers to a lot of good men work. So they’re the backbone of the clinic there’s supporting the clinic. They’re providing any attention and support that our staff need our level. Two volunteers are providing contraceptive education training, so they are herbs. So i volunteered around the contraception with the clients that come in. So they’re providing the education for our clients. And with that, the training that we give them allows them to sit with the clients, provide the information, educate them. Okay. How about kneel, squire? What volunteers doing there? Yeah. It’s a very different from ashley’s works where they have people working in clinics. Love. Our volunteers are basic computer trainers, computer tutors. So the mount training we have is definitely not as long. Or his deepest ashley’s eyes more just helping people like use of the technology that used to set up and give them some teaching best practices, toe health um, being, in fact, impactful tutor. Okay, all around it. A technical learning. Yeah, yeah. So it’s and it’s really driven by what the person the disability wishes to learn. So perhaps i want to learn to how to use, like office or word or excel and that’s. Great. Maybe they want to learn how to use facebook to see what the kids are up to, our snapchat or whatever, right, so it’s really driven by like what their needs and their goals are, and then the tutor because it is one on one they work with, um ah, i’ve thrown pacing and see the screen from their screen. Um, connected them, and we’ll help, um, meet and work on their goals. Okay, all right. So let’s, talk about some of the strategies xero we all can benefit from and for virtual volunteer training. Who wants to start with some strategy ideas? Yeah, we talked a little bit about this in our session. Where there’s different tools, i can allow you to kind of help do others online. This is training. A lot of ours has done synchronously like through a webinar. So the volunteers that we’ve recruited come in. And we do an online training session with, um and it’s the same platform that they will then use when they connect two their participants there tutoring along the way. So there’s synchronised sort of learning that kind allows us to connect in real time to do some skilled developments of technical testing with the person. Make sure the computer is writing, enable and helping them the skills they need. Ashley has ah, different model that they do their volunteer to anyone. Go ahead. Yeah, so we use model, which is an asynchronous model. And basically, what we do with our volunteers is there’s eight weeks of training where they participate around two to four hours per week. And they are longing into this middle course so that they can read and view different videos and discussion forums and quizzes and journal post so they are very much involved in as charges, saying earlier we use different methods to kind of get the learning happening. Now i let chad slide on durney martignetti non-profit radio have jargon jail, let it slide on the secretive so you can you can get him out. Everyone may not know what on a secret his toys, i have to pass it back to chat. Sure you’re on top. Well, chad, get himself out. There we go. There we go. I document grieving climb out of it. Yeah. So synchronous would be, like, live real time learning. So like, for example, in education, that would be like you’re in a classroom together. So today we’re all doing this. So synchronous is like a live, real time sort of thing. So technology tools enable that might be like, ah, twitter chat might be ah, weapon are those would be like synchronous examples where asynchronous is sort of at your own pace or your own time. So if the synchronised is your classroom, asynchronous would be like your textbook but someone could work for. So the model platform that we both use but actually uses for volunteer training. It’s like a website. But bill specifically with learning places, pieces in place, right? So you can have a form or quiz, and that all comes as part of it. You just kind of literally click a button to add a new quays, and they start taking your questions for people along the way. So the best method really is a bit bland. Tohave, you know, some live face-to-face time to build some report, but also have some asynchronous things to support people to ganga with their own pace. The latto research shows that a blend of the both is really the magic sauce. Okay? And your session is going to be spent. Or you did send your special did it already. Pros and cons of different tools. Right. So, yeah, we talked that’s, let’s dive into boodle. Yeah, yeah. We talked a little bit about, like, volunteers and engaging volunteers that’s on the benefits of having a distance model and how it could grow your impact. And then we did talk about some of the different tools that we both use along the way. Model is an open source tool. I was free to download free to use our i pay for some of the host because i don’t want to worry about administrating a server along the way, but and it’s ah totally open. So we’ve done like a lot of customization at our work to try to make it more accessible to people, the variety, different abilities or disabilities we’ve built, like a scream leader for our site, we built a custom youtube player to allow it to be easy for someone as low vision doctor control the playback of the video, so we’ve done a lot of work try to customize it, to make it a simple and easy as possible for people to use and that’s the beautiful thing with open source is you kind of have you can tinker and play and adapt to meet your own personal needs. Ok, actually, what would you like to add about boodle? Yeah, one of the cons that we’ve been experiencing lately is we’re using an old version of mood or one of the cons. You’re one of the concerts that we’re using the old version, so we’re having some things that are starting to not work the way we want them to. So i mean that the pros of open source is that they’re amazing and you can customize them and you can make him do the things you want them to dio. But unless you have someone who is an expert on site upgrading them to the new version when the new version comes out could be a real challenge now, is that a cost? Reason is that why? Why you? Using an older version cost and time i would say the to kind of go hand in hand non-profit a lot of the time but absolutely it’s it’s a cost issue. It would cost time and money to get up to where we wanted to be so okay, yeah, okay. Anything more about boodle that we should share with listeners i want to get yeah, just like it. No one’s looking at building a learning platform i would say give it a shot. It’s used by over, like eight hundred thousand universities worldwide. The open university in the uk uses it and it supports over a million people connected to it on a daily basis. So it’s super robot! Some people have this misconception that always open source software is going to be flaky. This is this. Like rock star, six, super well supported by the community, their head office there in australia. But there’s. A number of, um, oodle connection, sort of communities around there that you support the australia. I don’t know about birth and the world. I love australia. One other thing i love. Australia doesn’t, but i do look now. Okay, so we have exhausted boodle anything more you want to share? My little quick thing to add is that our volunteers, regardless of kind of how tech savvy they are, they do, for the most part find model quite easy to navigate and quite easy to understand. We do have to give them a little bit of set up and support and getting used to it, but once they’re logged on the majority of them, do you find it quite easy? Deals for the interface is is good even for low, low tech sophistication. Absolutely. All right, another one you were goingto we’re going talk. Teo gotomeeting both using goto or no, i’m using another tool called blackboard collaborate on it’s a webinar tool very similar. I mean, i want to talk about gotomeeting oh, you’re taking over the show. I’m sorry i had to yours. Us what again? Blacks missed it so quickly. Yeah, very carefully. And latto the tool that i’m using is called blackboard collaborate. One of the reasons why we went with that tool is because its primary markets education, the united states education i states is like super well regulated around accessibility. So law of accessibility features that some of our users would need are there in that platform comparatives on the others that are on the market at the time when we chose that other tool, i’m sure things have evolved in the last few years. Um, and the other thing that with the r black or collaborate licenses, i can kind of set up infinite webinar rooms they haven’t synchronously. So i have, you know, an online career program that people in bc might be doing, and then that could have four five different webinar rooms where people are doing one on one volunteer training and then a wellness program we’re going on in the eastern side of the country allows me to kind of have one interface where can manage all these different rooms and tools, and and it works, you know, when it works, it works really well on this job of bass. So it works across platform. Is that is that open source also know is not open source? No, no, no, the open source of equivalent that is, uh, we’re going take a serious look at coming up is called big blue button. So is again a weapon. Our tool, but it is open source on dh. We’re starting to investigate that and attempt to kind of drive down costs. Actually, you are not using the blackboard collaborative. No, we’re not. We’re actually not using anything for our volunteers. Currently we are using go to webinar as something that our clinical department is utilizing for education purposes are volunteers do get to access those weapons, as i mentioned. But we’re not using it as a part of our training, training, training or? No, not yet. Okay. What other weather tools were you? Did you did you evaluate? Ah, when we looked at blackmore cola and going black were collaborate. We looked at about five or six other ones along the way. A lot of the weapon our tools are or were flash based use flash which for people with disabilities, especially the vision and disabilities. A screenwriter flash could be a real problem. Some flash is accessible, but a lot of them they just get like this. You know, there is an apple it here and have nobility that control. Click the buttons. No was going on at all. So for us, that really narrowed the scope quite. Quickly, um, when that is something, the tools are really not accessible toe portion of our users. Okay, why don’t you just name name you name a couple of them that you’ve got because others, you know, others may not have the disability population that you have. Yeah, yeah, one the ones we looked at was ah, adobe connect, um course, adobe flash based like, not not a big surprise there. Um, we did look at the goto webinar meeting, but i didn’t kind of have that like that back in ability to manage a bunch of different rooms and set it up. Um, i think what else we did look a big blue button when we chose black work elaborate, but it was very it was very new at the time, like it wasn’t polished, they know there’s a missing certain features at that time that have come along since then. Um, i’m not i i did try to use likes on google, plus hangouts that can i duck tape some skype sessions together sort of thing, but that i didn’t have this sort of a mean in the back and that, though one of the kind of quality control things that we have with the black work collaborate is all the weapon our sessions. We have set for one, one tutoring to record. So if ever there is a complaint like, hey, you know, he was offensive to me, or he wrecks something, our blob of law, we can actually look at the recording and for the investment to is great cause they could go back. They could wash it archives. So they showed him, like, oh, how’d they get my pictures off my phone? And what did i do when i’m missing? They can actually watch that recording of class of that learning material stays with them before. Like what you’re hearing a non-profit radio tony’s got more on youtube, you’ll find clips from stand up comedy tv spots and exclusive interviews catch guests like seth gordon, craig newmark, the founder of craigslist marquis of eco enterprises, charles best from donors choose dot org’s aria finger do something that worked and they are levine from new york universities heimans center on philanthropy tony tweets to he finds the best content from the most knowledgeable, interesting people in and around non-profits to share on his stream. If you have valuable info, he wants to re tweet you during the show. You can join the conversation on twitter using hashtag non-profit radio twitter is an easy way to reach tony he’s at tony martignetti narasimhan t i g e n e t t i remember there’s a g before the end, he hosts a podcast for the chronicle philantech thirty fund-raising fundamentals is a short monthly show devoted to getting over your fund-raising hartals just like non-profit radio, toni talks to leading thinkers, experts and cool people with great ideas. As one fan said, tony picks their brains and i don’t have to leave my office fund-raising fundamentals was recently dubbed the most helpful non-profit podcast you have ever heard, you can also join the conversation on facebook, where you can ask questions before or after the show. The guests were there, too. Get insider show alerts by email, tony tells you who’s on each week and always includes link so that you can contact guess directly. To sign up, visit the facebook page for tony martignetti dot com. Dahna actually, you’re nodding a lot. That recording is important. We don’t actually do that. I’m just nodding because i think chad system is awesome. I think it’s, a really great opportunity for learning, so i’m jealous, just sitting over here, being jealous of that system, okay. Ah, what else you had, like, a ninety minute session? What else have i not ask you about? Actually any more tools that we haven’t talked about? No. Okay, if you were going to do like aa one toe one sort of tutoring again, the reason i chose weber thinks i fifth of multiple different learning programs. We haven’t organization. If you’re just going to a one to one tutoring, i think you could go with this guy sort of thing that another great tool is teamviewer it’s. Super low cost. It works like on your phone to connect or whatever. So, you khun connect on sloane’s computer pretty easily through that. So that that’s another to live sometimes uses back back and support in-kind of game thing. Set up a second cents on a length or they can kill, like click instantly. I can see their desktop of screen allows me to, like, fix their audio settings or, you know, once the spyware tools or whatever, like, try to get the computer. So it’s healthy enoughto tulani teamviewer teamviewer teamviewer. Yeah. Yeah. Okay. Wait a couple more minutes together. What else? What else have i not ask you about that? You want to share around this whole idea of volunteer training? A virtual volunteer training? What else? We got it covered. I think i might have. Mentioned this a little bit, but just to expand on it. One of the riel awareness is i had when i was preparing our presentation was i was thinking about are we did a program evaluation in two thousand fifteen, and one of the things that came out of that is that a lot of our volunteers have said it would be really great to have a level one training similar to the level to training and there’s no specific training for level ones, and i went well, no, they’re actually is it’s just a emmanuelle that you’re not using, and it really spoke to the fact that when we have such a distance between us and when we have different sites in different locations and different staff members that are working with the volunteers in order to have consistency, having the online training is a really key piece of the puzzle for us, like having the ability to have everything connected, everybody connected to the same piece of the same time really gives the opportunity for the volunteers to be on the same page no matter where they’re located. Yeah, chad, this idea of connectedness totally, yeah, i couldn’t. Agree more, and it really allows, like to grow the impact of, like you’re working your organization, right? Not everyone that you want to serve or that could help you, and further your mission lives in a five minute drive or short bus ride away, right? So really allowed us to go from ah very successful award winning program was delivered at our office to something where doesn’t matter something disability isn’t able to get out of bed or that they live in a rural town and have difficulties. Transportation like we can really meet the person where they are through using these tools, right? And so it really grows are impacting allows us to in-kind scale at a really small cock, i felt like i was going to open a new classroom somewhere, you know, rent light internet like you knows tons of the cost of that right or for me to, like, deliver connected sametz computer home is, you know, just the price, my weapon or to one, it doesn’t cost me more to add another weapon, our room, right? So it really allows us to scale or impact at minimal to no additional cost kottler let’s talk. A little more about something you mentioned earlier. If you’re around open source that it’s not gonna be reliable, whatever it is sabotaged, you know, wherever deep fears run, where can we lay some of these concerns? Yeah, i’ma hoping that that that’s been put to rest those promotion, every web server runs on a limb it’s background, a tip ashy, both open source tools. You know, it’s an allows things to grow beyond the control of one sort of corporation. Anything along the way, right? The world is big and beautiful, there’s lots of smart people that contribute add things along the way. So i personally feel that when you close your walls, you’re closing yourself to innovation and and to the community. Right? So it doesn’t dahna it’s a model that i prefer to support, the open sources, can i connect people to grow and there’s created huge culture like around model. There are tons of different plug ins that people have built along the way is with learning management piece is like solid and totally works. You could build things for it. We built and releases shared les screenwriter so, like, if you get anyone can add it to the site and it just allows you got texas page there’s a play but beside it so you can listen to it. So that means different learning styles, different disability needs and sometimes, like, you don’t really want to read like the twenty pages again, like, just play any kind of listened through it, right? So that’s, just like one examples on that we’ve built it was a huge community that built like different sort of layers for the pages are different toolbars, so it really allows things kind of grow abandoned and meet more people’s needs as well. So actually open source, you’re you’re a fan so far. Yes, i have to admit i’m very new to kind of a lot of the tech things and i’m not very tight check knowledgeable, but what our experience with open source has been has been fantastic and as somebody who is relatively new to the to the tech side of things, i look at it as something that is easy to customize and therefore easy for us to learn and adapt and get what we need out of the open source dahna it’s actually valuable, you know that you’re not you don’t have a tech the tech background yet. It’s. Not anxiety producing for you, you know you’re not. You’re not afraid of it. No. Like a minute left. What do you want to leave people with around this idea of virtual volunteer training? Actually, what do you want to wrap up? Our volunteers in our organization are the most valuable asset that we have their amazing, and they deserve to have the best opportunity to get the training in the knowledge and the education, and we feel that providing it through technology has really benefited our volunteers. Yeah, i would say in doing some things online, you can actually do things that you totally couldn’t do, like in a classroom like having ah, pulling on there are having that sort of recording and playback having options to kind of share screens are too around websites the chat box, right? Like, you know, when you’re in your typical class was like i don’t pass notes that’s totally flipped in a webinar like there’s a chatterbox, and i encourage people like to share our comment and how they feel comfortable, right? Maybe someone doesn’t feel comfortable like having their voice heard, but the type of messages feels safer for them, for whatever reason, our love like a lower buried entry, so a lot of people think. That all you know, when you start introducing technology on going at a greater distance that you, you’re losing something, but i think you’re also gaining a lot along the way and opens a lot of possibilities. Just tell me, what do you love about the work that you’re doing? Um, i will well, i’ll give you the short version, but when i was going to university for computer science, it came apparently pretty quick that was never going to be the smartest nerd in the room at all, so i had the opportunity to do like a summer internship at the kneel squire society, and and that really resonates me. We’ll have the opportunity used technology to kind of help people along the way, and i’ve had loss of amazing opportunity to kind of do that in other settings. I’m on a couple different boards now that how technology helping education helped run a local group of vancouver that helps non-profits use technology so falik technology can help people and change lives is like a really sweet spot for me to kind of use that nerdy part of my brain. I don’t want to be a coder and a cubicle for the rest of my life but helping people and helping the allies to technologies, presidents latto actually, what do you love about your work? I started as a volunteer with the organization. I fell in love with the organization and with our mission in her vision and just want to keep working towards making a sexual health accessible to everybody. Nbc and our volunteers. They’re such a crucial part of that that i’m glad to support them in any way that i can. All right, you’re both making a big difference. I think you’re part of it, right? You’re in it every day. Thanks. Thanks for your time, tony. Thank you. Chad. Chad lehman, director of development of kneel squire society and ashley turner, communications manager at options for sexual health. Thank you so very much. Thank you. Tony martignetti non-profit radio coverage of twenty sixteen non-profit technology conference. Thank you so much for being with us next week. Eight areas of non-profit excellence from the non-profit coordinating committee. If you missed any part of today’s show, i rebuke you. Find it on tony martignetti dot com. I think once per show is quite sufficient for ah, for the singing, i’m still very conflicted. We’re sponsored by pursuant online tools for small and midsize non-profits data driven and technology enabled pursuant dot com, and by crowdster online and mobile fund-raising software for non-profits. Now with apple pay crowdster dot com, our creative producer is clear. Myer half sam lever, which is the line producer gavin dollars, are am and fm outreach director shows social media is by susan chavez. Our music is by scott stein. Be with me next week for non-profit radio. Big non-profit ideas for the other ninety five percent. Go out and be great. What’s not to love about non-profit radio tony gets the best guests check this out from seth godin this’s the first revolution since tv nineteen fifty and henry ford nineteen twenty it’s the revolution of our lifetime here’s a smart, simple idea from craigslist founder craig newmark insights orn presentation or anything? People don’t really need the fancy stuff they need something which is simple and fast. When’s the best time to post on facebook facebook’s andrew noise nose at traffic is at an all time hyre on nine a m or eight pm so that’s when you should be posting your most meaningful posts here’s aria finger, ceo of do something dot or ge young people are not going to be involved in social change if it’s boring and they don’t see the impact of what they’re doing so you got to make it fun and applicable to these young people look so otherwise a fifteen and sixteen year old they have better things to dio they have xbox, they have tv, they have their cell phones me dar is the founder of idealist took two or three years for foundation staff to sort of dane toe add an email address card. It was like it was phone. This email thing is right and that’s why should i give it away? Charles best founded donors choose dot or ge somehow they’ve gotten in touch kind of off line as it were on dh and no two exchanges of brownies and visits and physical gift. Mark echo is the founder and ceo of eco enterprises. You may be wearing his hoodies and shirts. Tony talked to him. Yeah, you know, i just i’m a big believer that’s not what you make in life. It sze you know, tell you make people feel this is public radio host majora carter. Innovation is in the power of understanding that you don’t just put money on a situation expected to hell. You put money in a situation and invested and expected to grow and savvy advice for success from eric sabiston. What separates those who achieve from those who do not is in direct proportion to one’s ability to ask others for help. The smartest experts and leading thinkers air on tony martignetti non-profit radio big non-profit ideas for the other ninety five percent.

Nonprofit Radio for June 26, 2015: Get Your Emails Delivered & The Open Movement

Big Nonprofit Ideas for the Other 95%

Our Sponsor:

Opportunity Collaboration: This working meeting on poverty reduction is unlike any other event you have attended. No plenary speeches, no panels, no PowerPoints. I was there last year and I’m going this year. It will ruin you for every other conference! October 11-16, Ixtapa, Mexico.

Sign-up for show alerts!

Listen Live or Archive:

 

My Guests:

Harmony Eichsteadt, Brett Schenker & Laura PackardGet Your Emails Delivered

(l-r) Harmony Eichsteadt, Brett Schenker & Laura Packard at NTC 2015.

You probably don’t know if you have an email deliverability problem. You need to hear what Gmail preserves about your mail actions and how those impact what gets delivered. What’s a honey pot email? Harmony Eichsteadt was an evangelist at NationBuilder; Brett Schenker is email deliverability specialist with Every Action; and Laura Packard is a partner at PowerThru Consulting. We talked at NTC, the Nonprofit Technology Conference, hosted by NTEN, the Nonprofit Technology Network.

 

 

Carly Leinheiser &  Craig SinclairThe Open Movement

Carly Leinheiser & Craig Sinclair at NTC 2015.

Carly Leinheiser and Craig Sinclair reveal what this movement around Creative Commons, Open Source and Open Data is, and what it means to distribute or use content, code or data from an open source. Carly is an associate attorney at Perlman + Perlman. Craig is digital media manager at Manhattan Neighborhood Network. Also from NTC.

 

 


Top Trends. Sound Advice. Lively Conversation.

You’re on the air and on target as I delve into the big issues facing your nonprofit—and your career.

If you have big dreams but an average budget, tune in to Tony Martignetti Nonprofit Radio.

I interview the best in the business on every topic from board relations, fundraising, social media and compliance, to technology, accounting, volunteer management, finance, marketing and beyond. Always with you in mind.

Sign-up for show alerts!

Sponsored by:

oc_wb_logo_banner-resized
View Full Transcript

Transcript for 246_tony_martignetti_nonprofit_radio_20150626.mp3

Processed on: 2018-11-11T23:22:10.891Z
S3 bucket containing transcription results: transcript.results
Link to bucket: s3.console.aws.amazon.com/s3/buckets/transcript.results
Path to JSON: 2015…06…246_tony_martignetti_nonprofit_radio_20150626.mp3.600816244.json
Path to text: transcripts/2015/06/246_tony_martignetti_nonprofit_radio_20150626.txt

Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host. I have to again welcome katie artie in davis, california, our newest affiliate, ninety five point seven fm really glad you’re with us. Thank you so much, katie. Artie davis, california oh, i’m glad you’re with me. I’d be stricken with ginger vel stippling, if i had to speak the words you missed today’s show, get your emails delivered you probably don’t know if you have an email deliver ability problem. You need to hear what gmail preserves about your mail actions and how those impact what gets delivered what’s a honeypot email harmony eichsteadt is evangelist at nation builder brett shankar is email deliver ability specialist with every action did you know that such a profession even exists? And laura packard is a partner at powerthru consulting? We talked at ntc non-profit technology conference hosted by non-profit technology network and ten and the open movement. Carly leinheiser and craig sinclair revealed what this movement around creative commons, open source and open data is, and what it means to distribute or use content code or data from an open source. Carly is an associate attorney at perlman and pearlman craig is digital media manager at manhattan neighborhood network, and that is also from ntcdinosaur on tony’s, take two fund-raising fundamentals, my other show, we’re sponsored by opportunity collaboration, that working meeting that unconference on poverty reduction that will ruin you for every other conference here is get your emails delivered from and tc welcome to tony martignetti non-profit radio coverage of day two of ntcdinosaur non-profit technology conference twenty fifteen we’re hosted by n ten the non-profit technology network and we’re in austin, texas, at the convention center. My guests are harmony eichsteadt brett shankar and laura packard, and their topic is the secret science of email deliver ability. Harmony is an evangelist for nations nation builder brett shankar is email deliver ability specialist. We’re gonna learn all about that at every action, and laura packard is partner at powerthru consulting harmony. Brett laura, welcome! Thank you. We’ve got we’re starting something new with the each interview today. On day two, we’re featuring a swag item and i’m wearing the first first item of the day from from at bay here’s my at pay t shirt password sucks. There you go. Swag item number one for ntc day number two we’re gonna pile them up. Let’s, i’m going. I’m dying to hear from the e mail deliver ability specialist because i before i learned about this session i didn’t know that such a job exists but i think it’s very it’s going to be reassuring to people it’s not nothing it’s scary at all but it’s scary i think it’s way need one. Maybe that we need them but i think it’s reassuring to people what does an email deliver ability specialist do day to day day today, pretty much i spend every waking moment making sure that every e mail sent has the best chance of getting to the inbox. All right, cool. It is reassuring. And other people are there. And the topic is the secret science of email deliver ability. Um, laura, why is this a problem? Why? Why? Yeah. What? What? Why? What? The problem is that many e mails don’t go to their intended recipients. So they go to spam or that i don’t get delivered. Why? Why is that weird that we’re going to talk about today? Why is that? Yes. Ok. And how to prevent it? Yes. And the problem is that people don’t even know it’s an issues so they don’t know what they should be doing. Tio make it better. They don’t even know harmony. We don’t even know it’s a problem. Yeah, i think i think a lot of times people don’t know it’s a problem and they don’t know how to even go about thinking about what it means to get an email to the right person or what they might be doing wrong that prevents the email from getting to that person. Okay, all right. What? Just generally because we got plenty of time together. What the hell’s going on in the networks that that creates a deliver ability problem. Well started really the focus of the email long time ago where it was the size you talk. Teo press. He talked to your investors. You talk to your board, any of those people and it’s always. How big is your email list and that’s what they cared about? And that was the focus over time, you know the shift of email providers like google yahoo all them of helping their clients and their customers to be happy changed over the years, so back in the day used to be just content, you know, nigerian scam stuff like that, but now its change tio, how people are interacting with your lists and it’s been a fundamental change, and really, unless you do e mail deliver ability or email full time, you have no idea that this change happened and it’s really relatively in the last two years that this changes really occurred. So now listen, eyes doesn’t matter anymore, but people are still focused on that there’s ah report by return path that came out not that long ago and thirteen percent of all e mail went to spam or when to spammer missing last year twenty percent, thirteen percent and ah, really talking about it at the panel, but i’ve been doing ah white paper and study and found on giving tuesday it’s closer to twenty four percent for non-profits is going to spam so almost one and four messages already get in there at the end of your fund-raising we’re talking more like eleven percent, and you do the math on that it’s a lot of money, it’s a lot of lost opportunity, so it’s just a very different focus emails in a very different place than it wass you know your tour go okay? Even that recent okay, past couple years, email shifts literally daily. Okay, so we got a good amount of time together to spend now that we’ve got some motivation out of the way on what to do about this harmony let’s start right here. What what what’s the first tip, you khun strategy suggesting you got sure. So i think the first thing i would say i mean there’s lots of really technical things, which i think is why it’s important to work with places that had email deliver ability specialist, i’m not one, but we’ve got one as well to help really focus on that. But even if you’re not super technical, i think the biggest thing you khun dio is just think about email andi remember that there’s actually human being on the other end of that and that you want to talk to them like they’re human beings, so don’t yell at them over and over again with the same message if they’re not responding, think about how different people are going to want to hear. Different kinds of messages remember to talk to them more than just once a year, so not just on giving tuesday, but build a relationship throughout the year. So sort of remembering that it’s actually human being and thinking about how human beings like to communicate, i think just that alone will start to increase your email deliver ability, really, okay on those are all very good suggestions to minimize them at all, but i don’t see how those what’s the connection, how short of those impact deliver ability, which is determined by our automated system. Totally so i think, sort of what bright was saying with the way that your emails will get delivered is based more on the engagement of your list in the size event, so if you’ve got to really engage list, then more of your e mails will make it to the inbox, and the way you get a really engaged list is that you talk to people about the things they care about, so they open your emails, right? So if i e mail you about something that has nothing to do with your life, you’re not going to open that email, maybe you’ll only open the ones that relate to your state or it’s a topic you care about, but if i make sure that i’m smart about only sending people emails about things that are relevant to their interests or their location, then that means more of the time you’ll open the emails for me, which will then increase your reputation over time. More of your e mails we’ll get into the in box, which increases your engagement, and it sort of becomes his virtuous cycle. And for those who are listening to the podcast and don’t have the benefit of video, lots of nods from brett through anonymous is unanimous recommendation. I’m still trying to get to the science of this. How does how did the automated filters is that okay? We’re doing. How did they know how engaged your list is? So ah, just like so many things out there, what google, yahoo, hotmail all them know about you and your email habits is freaky. Google literally measures how long you spend opening your email before you delete it or click down two microseconds so and they know who that email is from. Yeah, so they will know by the from address, they’ll know from the i p that sent from the headers that are in the email, like so many things they’re able to track who was sending it and all together they measure it so it’s everything from did someone open it? And did they immediately bleed it? Did they just delete it? Did they ford it? Did they reply back? Did they move it from their spam box that their inbox that they move it from the in box to a folder all that’s measured son of a gun, i’ll email this is what female is. Yeah, gmail is actually the one of the hardest all preserved. Yeah so gmail last occurred in a couple years old. It was like twenty seven percent of all e mail sent to gmail goes to spam. They talking to people at gmail. They don’t even know all the rules. It’s very it’s hidden like they don’t want everyone to know everything so they don’t want anybody. They don’t want one purse because they don’t like making the system yeah s oh oh my god! What they measure it’s freaky and then there is when it all started way back in the day of the first span was something like the seventies, i think, from there it’s, it’s, basie and learning so they have this algorithm that’s learning from everyone’s reactions and doing its best to figure out what to do with the emails. We kind of joked it, it’s, it’s, skynet, it’s, this learning system that sooner or later is going to rise up and take over it’s intel beyond intelligent to making these decisions millie’s the decisions and the fractions of a second remarkable you’re tuned to non-profit radio tony martignetti also hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a quick ten minute burst of fund-raising insights published once a month. Tony’s guests are expert in crowdfunding, mobile giving event fund-raising direct mail and donor cultivation. Really all the fund-raising issues that make you wonder am i doing this right? Is there a better way there is? Find the fund-raising fundamentals archive it. Tony martignetti dot com that’s marketmesuite n e t t i remember there’s a g before the end, thousands of listeners have subscribed on itunes. You can also learn maura the chronicle website philanthropy dot com fund-raising fundamentals the better way dahna oppcoll laura what? What else? Beyond the engaged lift, i would be careful how you obtained emails in the first place. Make sure that the people that are on your list want to be there, that you don’t just swap a list with somebody, and the people don’t even know who you are, let alone want to hear from you because those people are not going to be engaged, and they’re going to bring down the quality of your list. Okay? Okay. Anybody want to amplify the watch? Watch where you get your your your list from armani i think that’s so important. There’s in many ways, i think email deliver ability is sort of like the dark arts it’s ah, a colts and tricky. And we don’t know all of the things that they do, but way no, some of them and one of the things that could be really dangerous is that there are, like, honey trap emails that will be on a hot list way. Have a jog in jail on that radio and you are ah, severe e severe offender what? Let me explain what was the phrase again? Honey, honey trap email, honey, dropping their email. Address is set up to catch you if you buy a list of emails. So if you buy a list, one of them could have been set up by google. And they know if anybody said ditigal to it you’re on a list very calming. They seed? Yes, that are potentially going to be sold when they just seat every list in case it’s ever solve it. So they do it a couple ways. There’s. So these are also called spam traps and there’s really like two types. There’s what snow is pristine and then you can call the others, like basically used or expired addresses. Recycled tons of different terms. So the proceeding are never used as a real address. So they will put in on a website for bots to pick up. And they literally throw it out there to get caught. They want you. They want boss to steal it. And then if it winds up clearly it’s, not organic, they didn’t sign up. Because there’s, no way in hell this is used on. And then the recycled address are all the dresses that have gone out of use. And then they flipped him after a time. Period six months to a year, depending on the system. Some of them are like a couple months. And basically, if you’re not cutting your list and getting rid of these addresses, clearly you don’t really care about your list. I’m maintaining your list, right? So at that point, you’re bad dahna gun and then it becomes very hard to get any of your emails in teo an inbox once you’re, in fact, once you’re a known offender, yeah, yeah. Big nods. I love the way. Laura what? What? What? What? What? What if you are a known offender? Is there? Is there any rehabilitation possible? Well, if you are running into deliver ability problems when the first things you should do is cut off, the people that haven’t been responding recently to your emails just stopped emailing them on ly email to the people that are engaging with your emails. You, khun slowly add back-up people and then see what happens, but you need to go down to your known good list and just use that for a while until you break through all of these algorithms on these eyes peace so that you could get be delivered again. Okay, so, it’s, sort of like rebuilding up your credit. Yeah, you get you get a a card that has a fixed amount that you paid in advance. You have to rehabilitate your reputation. It’s. True. Wow, it’s, what a lot of people would describe it is it’s a lot like credit in that. Like a new organization with a new list. These email providers don’t know who you are, so they give you a very low credit limit. Yeah. And you have to build up a good reputation, and sooner or later you’re good. And you can free much. Do what you want until you cause trouble. I have ah, have a threshold question. We gotta go back to what you said earlier on all three that you may not know. You have a problem. But aren’t you getting bounced back? Oh, are you know? Are you? Not all the time. Getting bounce backs. Anybody? So yes and no. So you get bounce backs, but bounce backs might not be a sign of anything horrible. It could just be that in box was filled. That’s that’s amounts that’s. Innocuous? Yeah. That’s. Not certainly not your fault. Right. Exactly. Under it could be just the system was down at that time, which is actually really common tubes break all the time, and i think yahoo always kind kind of goes down, um, so that could be an issue or could be the account just doesn’t exist anymore or shut down. And then what happens is least withy spam traps and honey pots is they’ll bounce it for six months, maybe a year, and then at that point, they cut it off. So if you’re swapping lists or buying lis, especially for someone that has a horrible habit, you won’t necessary no, because they might not be bouncing anymore. I always call it when i’ve described it is it’s an std they’ve been with someone than they knew someone that may have been some sewing span transmitted disease transmitted and then, you know, you catch something and you might not know it’s a problem. The best description effort from anyone it’s, zombies and that’s one or two is not an issue sent earlier. The horde shows up and you’re you know you’re out of luck at that point. Okay, you need to do some serious work. Alright, cool. All right, thank you go ahead, laura. Also, every mass e mail provider handles things a little bit differently, so you may or may not see big flashing red lights. You may or may not know that there’s a problem. Okay, weinger absolutely, it depends too on where you’re looking and if you’re actually going to check to see if you’ve got bounces. Esso, i think depending again on what provider you’re using, you may not be even clicking on the place where there are the big red flags. Okay, okay, brett let’s not turn to you on ly teo amplify suggestion. But let’s say, have you given organic suggestion? This is again. We’re back now, tio avoiding deliver ability problems. I think the biggest is cut the list. That’s. The one thing no one does, very few folks dio is you cut your list. You want it small, lean and active. You know you might have a million person list, but if only a thousand people are opening and clicking it’s not really impressive. Five five thousand person listened. Five thousand people are opening click it’s way better than the million person list but that logic and that thought, isn’t present generally. People looking more at the vanity metric. Yeah. How many money? Like how many likes it got in my face, it’s that activity people on my list outdated thinking, very outdated. Okay, other suggestions? Yeah. Good. You should try to get a replay. Latto raise your hands very subtle, but it is very, very thoughtful. Thank you. You should try to get your list to engage more because that’s something else that the ice piece are looking at is how many people are opening, clicking, taking action. All right, i gotta be gotta be tips for what can we do? Right? So send out, send out an action to your list or send out a survey. Something that people are going to want to engage with because just reading your emails may not be good enough to get you out of the ditch. A simple ah, simple forward. You’re some call the action we’re looking for is that right? But it’s gotta be measurable. Yeah. Don’t just do not not pick up the phone. That’s no good thie email services. They’re not going. Yeah, the iast piece are not going to recognize that. Not yet. Okay, wait, if they’re coordinating. With another exactly could that’s not that’s? Not inconceivable. Alright, what whether what little tips we got for simple calls to action survey surveys are massive. People love to talk about themselves to a survey, especially if they’re opening it at work and they want to procrastinate what they’re doing and they can spend five minutes filling out a survey, i think that’s okay, surveys cool forward is good. We got another one and be very specific to the individual. I’m in mind. I think if you asked, i think a lot of people here, they probably send the same e mail to everyone. Yeah, it’s crazy. You know, to e mail should be the same that you’re sending out. It should be very tailored to the individual and very specific to their wants and how they signed up in what they care about. The best example i always gave his corporate world’s amazon. The e mails you get from amazon are beyond tailored. I mean to the obnoxious level like you go look at a item, they’ll email you, what, two days later with that item and here’s a whole bunch of other suggestions there’s, no other email it. Looks like that that goes out and that’s what we’re all striving moving towards personalized email beyond beyond so it’s supposed to have a list of a modest size? Maybe our listeners are small and midsize non-profit so let’s, take a five thousand person list small in the big scheme of email, what do we need? A we need a service, teo, help us to personalize to this granular level that we’re talking about. What? Well, no, we don’t we don’t. I mean, i think what you want is to have a system where it’s, easy for you to tell a lot of different things about people, so, like, which of those people follow you on twitter and which of them don’t? Because you could say, hey, thanks for setting up for the email list would also love tto engage with you on twitter to the people who don’t write which people are your donors, which people aren’t, which people live in texas versus california, you know which people have r s v p for events in the past versus haven’t and all of those things tell you a lot of different data, so you could say cool here’s our people in texas who are donors who come to events, we want to send them a specific email about that. Like, thanks for all of your participation this year. That’s. Really wonderful. Actually, you could gather this by one of the other suggestions. Have a survey exactly, have a servant. Now you’ve got a bunch of data and it’s and it’s targeted to that person because they because we know that they click through on their e mail link to the service. And they told you what they care about. Yeah. Yeah, if you d all right. Okay. Okay. Excellent. But the others, i mean, depends how they sign up. Like, if you are organization, that takes on many issues and you have an action that’s, very specific. You know, that person cares about that action, so you should test it out and see if that’s the one action they care about, you know, there’s some orders that i know do environmental and maybe banking too, or some of its and they’ll send the banking stuff with environmental people, which makes no sense because that’s not what they care about. So, you know, paying attention to how they interact and where they sign up and what actions they take is key. The simplest is just the donor’s at the end of the year. If someone’s never donated online, why are you sending a fund-raising ask so ask him to do something else a way we kind of year. I know you’re getting a lot of donation ass. How about share this instead? And then maybe their friends will donate because they’re not going to donate. You’ve asked him one hundred times. I don’t think the hundred first is going to get him to chip in five bucks, so ask him do something else, okay, let’s, stick with the deliver ability recommendations. We got another suggestion for improving deliver ability. I think another one is just tow. Have your emails be simple? Like a lot of times, people want them tow have you no borders and embedded videos and, like get really complicated, but just because that technology exists doesn’t mean you should use it and the most delivery ble emails have no videos, maybe not even any pictures or just one. They have simple subject lines. Onda more complicated. You get the hyre rapid reputation you have tohave to even. Get in an inbox because it just looks really spam metoo the filters now, but video is increasingly recommended in email. Now bread is on the fence about that. Not so much. When i hear the wreck. I know it’s being recommended it’s being recommended it’s not supported in a lot of email providers that’s the other thing is, you know, what looks good in gmail doesn’t look good, and yahoo doesn’t look good on gmail on the phone versus female on the web, it’s all different, your email will look different in every single provider we’re just talking about this on the list were i don’t know if you’re on the list was they were talking about jeffs, and so it was like, yeah, a moving image. Okay on dh that’s becoming more maurin emails beyond video because it supported a bit more, but someone’s, like i got to do this and i was like, no, because you have outlook users and it doesn’t work in outlook, so unless you know who’s an outlook, you shouldn’t be sending this. So what does it look like that just a square with a question mark in the middle of it broken. Images just will be an image that’s not moving. So unless you’re first images solid it’s, it looks really goofy on dh there’s, entire services that are built up, just a handle, that sort of stuff and you could do amazing things and our ally on it is amazing and impressive, but i mean that point you really no need to know what you’re doing, okay? And we’re starting to get that. Now you need expertise. I help you with your email. So if budget is an issue, better to keep it simple and linked to late link to the video somewhere else, will ya? And you can take us screenshot of the video. Really that’s right? Laura, you got another one? Well, i agree with what harmony said about keeping it simple and also make sure that your emails perform well on mobile because more and more email is being opened up on mobile devices on smartphones on tablets. It’s a third orm or it might even be half from more these. Yeah, so you need to make sure that your emails do well on mobile because if it doesn’t look good, half your audience is going to give. Up, that’s pretty standard with bulk email provider’s, isn’t it yahoo? I don’t mean i’m a male chimp. Not so not so standard. Really? The mobile trouble optimization? No. Now i know i’m not really all right, so you need to investigate their decent there’s more than just using their mobile responsive template. Okay, there’s. Much more than that. I mean, like a great example would be what you have in the email if you ask her fund-raising ask in the and people are reading in a mobile, then you might need to make it really easy to give money. So if they’re landing page off that moment, mobile is difficult. You have to fill out a whole bunch of fields. It’s wasted too much trouble. Yeah, so it’s beyond just, you know, using their templates. Your image has to be a right size. Your form. It has to be a certain way, or your ass will be a certain way. It’s not just using a template. Uh, okay. And if if your organization has been around a while, probably your email templates date back a couple years, and they’re probably not mobile optimized. All right, we have. Ah, we have another minute and a half or so roughly let’s share some more. I mean, you guys were talking for ninety minutes. Gotta beam or what have you, what have you not shared yet? Don’t don’t hold out. Or we can go into more detail on something you’ve already share. My i think the big one is don’t get on your high horse, i think a lot of non-profits political organizations feel that they can do whatever they want when it comes to email and that’s not the world that we live in there’s very set rules, no matter what the law says, many of them hide behind, like the spam actors can spam in the us, but there’s more than just that when it comes the laws. So there is a legal aspect to all of it, and i no idea what a lot of time with shawn gets busted and they always hide behind that be like, no, we could do whatever we want we’re non-profit or a political organization that’s not true, and i’m just like i they don’t care. No, they think your mind is gmail, yahoo all them. They have clients and customers to they need to keep them happy. So you’re sending e mail cost them money so they don’t care. This isn’t the post office. Where there? Yeah, okay, yeah, harmony. I think my final thought would be that email isn’t the only thing out there and it should be part of a holistic strategy so good you should think about multi-channel total, exactly text blasting and phone calls and social media and door knocking and there’s lots of ways to talk to people on dh you don’t even know email can seem to be the easiest cause you just hit. Click if you’re thinking sort of your long term goals. It’s not necessarily the most effective thing and it’s not the only thing out there if you want to just include all of your options, including all the social channels. Naturally. Okay, laura, anything you want you want end us up with i would just say that. Keep in mind just because you want to send something doesn’t mean that your audience wants to receive it, that you need to keep them mind their wants and their needs and make sure that you aren’t talking just teo hear yourself speak that you are delivering your information in a way that your audience wants to hear it or they will too now. Okay, you guys, have you done your panel already? Later? Today you’re gonna have a lot of fun. I can tell your audience is your audience is gonna love you. Okay, i’m gonna recommend yours. I wanna thank you very much. Thanks. Thanks, everybody. Thank you. They are harmony eichsteadt evangelist for nation builder and brett shankar. Our email deliver ability specialist with every action. And laura packard partner at powerthru consulting. Thank you again. Thank you. This is tony martignetti non-profit radio coverage of ntcdinosaur profit technology conference. Thank you for being with us. I can’t send live listen love this week by state and city because pre recorded but live listener love does go out to everybody who is listening live labbate that’s not really so well stated. But, you know we love our lives, listeners, affiliate affections. All our affiliates throughout the country. Thank you so much for being with us. Thank you. Thank you. And again, katie. Artie, our latest and, of course, the podcast pleasantries over ten thousand of you listening. Maybe while you’re doing dishes. That’s. What? Someone told me lately. Listen then, whether treadmill, subway, car laying in bed, wherever it is. Whatever device podcast, pleasantries toe all of you. Tony’s take two and the open movement coming up first. I got to talk about opportunity, collaboration it’s an unconference it’s, an ex top of mexico for everybody working in poverty alleviation, there are non-profits from around the world you connect with people who can help you do your work. There’s lots of free time, deliberate free times you can meet people, make friends, figure out how you can help each other. It’s over eighty five percent sold out i was there last year. I’m going again this year. Amy sample ward will be there this year. There’s no plenary speakers there’s no power points every session is in a circle it’s collaborative opportunity collaboration three hundred fifty people from around the world getting together around poverty alleviation if that’s your work, you need to check it out at opportunity collaboration dot net i host fund-raising fundamentals for the chronicle of philanthropy that is my monthly podcast that is only a podcast never streaming live and it’s only ten minutes. It’s ten minutes once a month, and it’s devoted to fund-raising we’ve covered grants, events your board fund-raising planned e-giving major gif ts major gift relationships annual gifts mobile giving anything related to fund-raising that’s what’s on fund-raising fundamentals so if you love non-profit radio, then you might also love fund-raising fundamentals and there’s info on it at tony martignetti dot com it’s, also at the chronicle of philanthropy website, which is philanthropy dot com and that is tony’s take two for friday twenty sixth of june twenty sixth show of the year twenty six twenty six here is also from ntcdinosaur thie open movement welcome to tony martignetti non-profit radio coverage of the non-profit technology conference and t c twenty fifteen were in day to today we’re in austin, texas, at the convention center. My guests are carly leinheiser and craig sinclair. Carly is associate attorney for perlman and pearlman in new york city, and craig sinclair is digital media manager for the manhattan neighborhood network, and then then welcome from new york city. Both of you, thank you, and i’m there. I’m based there as well. Your seminar topic. I love it contributing to the commons strategies for using open licenses. I say i love it because i think there’s a lot of things that people have heard of, but not really sure what they what they mean or what they’re doing, what they want to be doing. Um, craig let’s, let’s, start with you. What? What? What’s the, uh, what’s the open movement open movement is the idea that everybody knows what they can use and share. Basically, i’d saythe digest it simply that when somebody creates something they usually doing it for-profit and it tends to be close that you have to buy it. That there’s vendor that there’s somebody there’s a transaction financially involved there open movement usually means you can share something clearly with somebody else about having to change hands with money. There may be something else you’re exchanging instead, but it’s being able to make sure everybody has access to it. Full access, carly, anything you want to add to the overview? Yeah, i think there’s also some particular philosophical points that go along with the open source movement specifically, which is sort of the older, open most men. One of the ideas with open source software is this idea of software freedom, so that you, as the user, should have the freedom to look at the software that you’re running and understand how it works. And not only do that, but then be able to make modifications to that software and then and then you can share those modifications, so you sort of add to the world of free software that’s available for everybody. But this focus on thie idea that user should have freedom to look at. The tools they’re using is important. It’s sort of the idea of being able to open the hood of your car and see how it works on dh model for modification is well, right. Okay, cool. Um, what’s the best way to start should weigh. Begin by talking about the three creative commons open source and open data. Those is that okay? Yeah. Yeah. I mean, that’s that’s. Sort of. The basic idea are these. What are creative commons? Open source and open data, right? So i guess a better way to describe it is they’re sort of different categories of works that are subject to copyright in different, different ways. So you have cultural works, which is what i think people usually think of when they think of copyright. So copyright a place of books, paintings, choreography, sculpture, anything that’s, a work of authorship that shows originality. S o copyright also applies to software in that source code is considered a literary work essentially. To put it simply on and then you have the idea of data, so data databases don’t have as much copyright protection. It’s sort of creative cultural works like i was describing, but if you have a sort of original or unique database, there might be some copyright protection there on then. There might also be copyright protection in the contents of the database. So if you have, ah phone book that’s, an alphabetical list of names. There’s, no copyright protection there, but say you have a database of, for example, the brooklyn museum isa great example. So they have ah, database online of all of their works. And you can search by license our or by works that are in the public domain. So they have a database that’s arranged by type of work and year and creator on and then the contents itself. Of that database being paintings and photographs are also covered by copyright. So then the open licenses are designed. Tio if you create a database or piece of software or cultural work, you could apply the appropriate licence to make your work open. S o that’s, where creative comments is creative commons licenses apply to cultural works to put it simply open source licenses to software and open data licenses to databases and their contents. Excellent. Excellent recitation. That’s. Perfect. Thank you. Very concise. Excellent. Craig, what is manhattan neighborhood networks interesting? This and that is that is that it’s the community access it’s, the union taxes tv from manhattan. Okay, and we have hundreds of producers who are making shows for us on a regular basis. And while most of it something they’re creating themselves, they may want music to go underneath that they may want to put an image up on screen. They won’t accept someone else’s video whenever you do that, unless you have a lawyer, you don’t necessarily know how legal it is on fair use in particular, which is often the thing that cited for re using something is open to such vast interpretation that usually the organization gets scared and we’ll say no, you can’t use anything else unless you have explicitly were viewed the copyright yourself or signed from someone whose organization being mn mn mn yes, on dh. Although we have for on air broadcast on television disclaimers off making it putting on producer, that still doesn’t. Help them! The organization may be protected, but we don’t want anything to happen to our producers over, so if they’re using something that has a creative commons license, for instance, which is simply the most common and popular of all the open license, nothing, they will know exactly what it is they can and can’t do with it. Usually we ask them to look for things that are non commercial anyway, because that’s then use it helping out somebody else in that field. But often, creative commons licenses will ask for attribution and to share alike, so when you’re using it, you’re also kind of giving back to the community because you are helping someone else who was a creator that shared something that you’re benefiting from and then you’re promoting them in turn by giving him a credit in our case on the television show and this is a nice way to kind of maintain the movement and paying it forward while you are producing you think excellent. So do you find yourself using open source and open data or not yourself? But your producers are they using those also for trying don’t really show much they thing. Is that sometimes we use the more without realizing it, so if you use the internet, the chances you’re using open source on a relatively regular basis you just don’t know because you may not go and look and see what tools have been used to make the site that you’re on. So were, for instance, a using open source is an organization because we used rupel content management system buy-in cvc aram to run our website and also our back and website, which manages all our producers, shed jewels or former television channels, all of our equipment and everything in an incredibly complicated initiative we’ve been involved with now since two thousand five called community media drew pool, so we chose that initially because we wanted to recognize is a non-profit that open source was more philosophically aligned with who we were, and we could tweak it and expand it as we needed. And yes, since two thousand five it’s changed pretty radically, but it’s incredibly stable and incredibly robust and weaken, we’ve been able to do what we’ve needed to make it available to our star from producers. Now pcrm is here, you and t c just stop! By have come of your own you love there there’s a there’s a lot of it’s, very rare to go to a place where people discuss their favorite sea around that you see that that’s what ndcc for exactly, but no savy ciroma fabulous! They also of the the open source efficient are those open source choice in many ways they very xero if you go into their convention, then you’ll suddenly realize the people there are the ones that make everything and they’re just so friendly and access. All right. Close community. Yeah, it’s really seriously around is very, very special place to call grayce kottler let’s, let’s spend a little time with well for both of you, but moved to carly creative commons. Now i see creative commons on youtube azan option for what kind of licensing you want your video and i think that’s a cz we’ve used both said it’s, the most common what exactly does it mean? So what does that mean, teo? Like if you upload a video to youtube, if you’re to apply that lesson period of comments to video, right, so so there’s six different creative commons licenses on dh they basically the different licenses have to do with what kind of restrictions you put on somebody’s use of your video eso you khun sort of most basic lana’s you just ask for attribution back, which means if someone were to take that clip that you uploaded to youtube and reason, they would have to credit you back-up if they make something there’s also share legs, if they make something new, they would have to put it out under the same license. They’re non commercial and no derivatives restrictions, no derivatives means they can’t change it, but they could redistribute it. S o if you actually, if you are blowing up to you to be there is also an option to choose the license on flicker a a bunch of other sites, or this is sort of getting more common. Um, that means you’ve sort of tagged your work with this license on dh, so you’re giving permission to anybody who comes across it to use it a song as they comply with those conditions. You’ve also made your work searchable by licence, which i think is a cool thing that creative commons does, so they when they talk about their licenses. They say there are three layers there’s, the legal code, the next layers, the human readable code because, you know, lawyers obviously we’re way don’t write things for human story on, and then the third layer is the machine readable code. So your computer khun search engines khun search for these licenses and actually creative comments is a search feature. If you go to search that creative commons dot com, you can put in what you’re looking for and you have an option to search clip art flicker, google image, search all sorts of different sites for works that you can use and you can put which conditions you want. So if you need something just for, like non commercial purposes, it’ll give you those. If you want something you could use for any purpose, i’ll give you that right about in the implementation of creative commons that m n n craig, anything like lessons lessons learned among your hundreds of producers, the main one is that no one, really you’re the in the field guys are no one really understands what copyright is or how it applies to them used to be that you would mail yourself something you’ve made registered post, it seems and not leave it unopened and now it’s away, but even for us is the broadcaster but some other community media stations it’s unclear whether it’s, the organization or the producer that actually then owns the copyright and no one is kind wants to sort of say they do or they don’t. Everybody that produces something kind feels they own it. So in explaining creative commons, it takes the world for people to grasp it, but when they do, they’re kind of amazed the issue tends to be that a lot of people in all spears feel that when they’ve made something they’re proud of, they deserve to be financially recompense for it on dh. What we’ve tried to say is it’s one of the things you can benefit from is you’ll be more likely to have it distributed if you’ve given it a license to share it because otherwise no nose and if they are, they may be doing illegally and all right? Well, they’re fine. Many, many examples of people illegally showing a thing on television to too many people are singing the song in the group, which had never crack down on when someone’s made it and put it out onto the internet in particular, you want them to be able to have it sent on. And i think, why you? When we’ve said, if you use creative commons, someone knows what they can do with it. And they also more likely to know who was created it. That has begun to get traction slowly with the long term producers. Okay. Like what you’re hearing a non-profit radio tony’s got more on youtube, you’ll find clips from stand up comedy tv spots and exclusive interviews catch guests like seth gordon. Craig newmark, the founder of craigslist marquis of eco enterprises, charles best from donors choose dot org’s aria finger do something that or an a a me levine from new york universities heimans center on philanthropy tony tweets to he finds the best content from the most knowledgeable, interesting people in and around non-profits to share on his stream. If you have valuable info, he wants to re tweet you during the show. You can join the conversation on twitter using hashtag non-profit radio twitter is an easy way to reach tony he’s at tony martignetti narasimhan t i g e n e t t i remember there’s a g before the end, he hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a short monthly show devoted to getting over your fund-raising hartals just like non-profit radio, toni talks to leading thinkers, experts and cool people with great ideas. As one fan said, tony picks their brains and i don’t have to leave my office fund-raising fundamentals was recently dubbed the most helpful non-profit podcast you have ever heard. You can also join the conversation on facebook, where you can ask questions before or after the show. The guests are there, too. Get insider show alerts by email, tony tells you who’s on each week and always includes link so that you can contact guests directly. To sign up, visit the facebook page for tony martignetti dot com. Dahna carly, anything more you want ad about creative commons before way, proceed. No, i think that probably covers it. Yeah. Okay. Okay. How about open source? Just remind us what open source applies to what kind of content? So open source supplies teo software essentially and there’s sort of two different philosophies. So a lot of people refer to it is free and open source after because they’re sort of the software freedom side that i talked about earlier and then there’s this idea of open source, which sort of focuses on the collaborative benefits of are the benefits of buildings after in a collaborative fashion. So the idea is you’re going to get better software if if the source is open, everyone can look at it. You have more eyes looking for bugs and issues, andi and then sort of people who start to use it if you’re free to modify you. Khun seo there’s there’s a feature i want that i don’t have. And i could just build that in. And then if you’re using a share like listens. So the most common share like license in the open source context is the gpl dig. A new general. Public license? Yes, if you’re working with softer that’s licensed under that license, if you make modifications and redistribute them, you have to share it under the same license. So that’s, how the commons grows in the open source context. Okay, okay. Craig, in the community what? One of the things we do with it is because i’m not a developer, but we’re using it. We give back in another way as well. So although i can’t be can’t country code back off, then i will find bugs. I’ll find issues i’ll post about them to highlight them for other people. All right, documentation. So i’ve used that i know how to install it. Maybe i know then how to configure it for different needs, that we have an ecosystem of people toe they recognized by using it that they’re not required to give back. But if they do it’s going to help everybody, and so there’s the general usually kind of for drew people in service. Erm from the one you get a default installation off it, and then you, khun, do whatever you want afterwards and you know that you have that strong base to build on and that is something which you, khun help then with the extensions that come along with it. We’ve also my last job in amherst, massachusetts smaller community tv station didn’t have enough money for a network hard drive for the building, so we used open source for hardware, and we bought we built something for probably a tenth of the market cost, just by having access to local people that want it there was that was what they want to play with. They were producers in the sense that they were technologists are over the television makers, and they would not have had this opportunity to use this equipment themselves because they could not afford it. We would have not been out to take advantage of their their skills over ways. And so we created a situation where we got something we needed for much more affordable and actually much more stable than we would have done by going into the market. I love the flourishing of the community and is the sort of equality of it and egalitarian and the country contributing. You got me wanting to say, contributing to the contributing, you know, i just, uh, it’s it’s just very inspiring. The movement is the movement is growing. Yes, growing. It’s your encouraged if you if you look at the piece that played the places and people who use open source it’s incredible. I mean, the white house website thing was the most famous first one to be using drew triple. But second, that we just learned this i’m not. I wish i wish she would set it first cause then i would admonish people you always should be listening to non-profit radio because in the last segment we learned that drew people is this is the the the back end of the whitehouse dot gov write remarkable love that yeah. Okay, so we’re encouraged the movement is flourishing. Hopefully, yeah, i mean exact conferences like this it’s interesting example to see how much open source there is compared to how much vendor options for the same thing and it tends to be the open source. Somebody will just have an idea they don’t have access to over resources. So they look around and see what there is and then they create. There were, like maker events and hackathons people. They they will often try and replicate something else. They’ve seen and in order to do that themselves, these are the tools they found on dh. Other ways. They will then make the tools themselves. So it’s it’s, kind of a nice way to express your creativity into the sandbox, where you were allowed to use all the toys and develop new ones that no one’s thought of. Yet. I love it. Carly let’s. Talk about open data for our data base. Sure, so i think the open data movement is sort of the newest movement. And so there there aren’t a ton of different licenses yet, but the basic idea is that open data again should be if you build a database, should be freely available for anybody else to use either with attribution or if you make modifications to the database of the contents. There’s there’s, a share like open database license as well that you can use. I think what gets tricky about open data is first of understanding. Um, what parts of the database are actually subject to copyright and where you need to worry about a license? Because, again, if you’re talking about a phone book, that’s just names alphabetically, there’s not really any copyright issues. Um, so and and the other thing is there’s this sort of weird concept of database rights, which we don’t have in the united states but exists in the european union and a few other countries and the idea there it’s not a copy, right? It’s ah it’s a protection in the investment that the database maker put into making the database on dh so they get some protection for that time investment and the ideas where those database right supply other people can’t use a substantial portion of the database without permission so creative commons in these open database licenses had to figure out how teo sort of waive those rights in additions, any copyrights in the database if you happen to be in a jurisdiction where they apply s i think that could be a little tricky, especially because if you’re just in the united states and those don’t apply, you maybe could use the database without a license at all, and you don’t want to sort of restrict people unnecessarily if they had the right to use the database in the first place since s i think those are those are some of the issues with open data, i think e think there’s also some entrusting things going on in big data generally where i think people are thinking about how to use large amounts of data and make sure you’re using it ethically and that you’re not sort of infringing people’s privacy and thinking about what your looking that so to me. That’s, that’s some of the more interesting er action in data, okay. And, of course, from the snowden disclosures an enormous, enormous topic. Okay, what do you mean, what? Do you have? How are you using open data were not really using at the moment, i think it is us thing come along, but i’m really interested in it because of what people are doing when they talk. You realize how much is being shared that no one’s aware ofthe so most of the times i’m i’ve come across its being a group like the sunlight foundation who made a prize application programming interface is for people to use and just not generous. Generous you are to explain a p i from listeners who may not know because theon non-profit radio we have drug in jail. You just you you avoided it completely durney probation? Not even i mean parole not even required grayce warrant sentence it’s one of the ones i think i have to say myself for a moment, if you ask me what? Actually that means in a more detailed technical way, we’ll reach a threshold printing quickly. Okay, you’re greek. They have, like looking at so federal state and local data means that you can use those for your organization and begin to filter it so you can find out about things like voting records. Or use of resources on dh then the everyone would be transit often. I just set right piece about baltimore had said it was gonna cost six hundred thousand, no way think six million dollars to do some project and take years. It took one guy a weekend to work out. He contacted his friends, who then build something in the next couple of days, just for fun and for free to show it could be done. So if there is data it’s off knowing yes, how open it actually is whether you are allowed to access it, and i think you’re right with snowden revelations, people are more cautious about this. They don’t want to trespassed against it, but when you realize that you can if you have access to it, find out this over information and use it to help people out. That it’s a very compelling topic, which i think next year at this conference is going to be a much bigger deal. Moron, open data to come. Okay, well, we’ll be at ntc steen. I think they’ll have us back. Are we gonna leave it there? Thank you very much. Reinardy leinheiser, associate attorney perlman and perlman and craig sinclair, digital media manager at manhattan neighborhood network carlene krauz, thank you very much. Thank you. Thanks for sharing and sharing openly on dh, but we won’t. We won’t make any modifications. Tony martignetti non-profit radio coverage of ntcdinosaur profit technology conference thanks so much for being with us. Lots of thanks to everybody at the non-profit technology network. I loved being at ntc this past march. Next week there is no live show it’s fourth of july affiliates. I will of course, have an excellent archives show for you. Got to take care of our affiliates. Affiliate affections happy fourth of july, everyone next week hope you enjoy your long weekend. If you missed any part of today’s show, find it on tony martignetti dot com opportunity collaboration with world convenes for poverty alleviation. It’s an outstanding unconference that will ruin you for every other conference opportunity collaboration dot net. Our creative producer is claire meyerhoff. Sam liebowitz is on the board as the line producer. The show’s social media is by susan chavez, susan chavez dot com and our music is by scott stein be with me next week for non-profit radio big non-profit ideas for the other, ninety five percent. Go out and be great. Hey! What’s not to love about non-profit radio tony gets the best guests check this out from seth godin this’s the first revolution since tv nineteen fifty and henry ford nineteen twenty it’s the revolution of our lifetime here’s a smart, simple idea from craigslist founder craig newmark yeah insights, orn presentation or anything? People don’t really need the fancy stuff they need something which is simple and fast. When’s the best time to post on facebook facebook’s andrew noise nose at traffic is at an all time hyre on nine a m or eight pm so that’s, when you should be posting your most meaningful post here’s aria finger ceo of do something dot or ge young people are not going to be involved in social change if it’s boring and they don’t see the impact of what they’re doing. So you got to make it fun and applicable to these young people look so otherwise a fifteen and sixteen year old they have better things to do if they have xbox, they have tv, they have their cell phones. Me dar is the founder of idealist. I took two or three years for foundation staff, sort of dane toe. Add an email address their card it was like it was phone. This email thing is fired-up that’s why should i give it away? Charles best founded donors choose dot or ge somehow they’ve gotten in touch kind of off line as it were on dno, two exchanges of brownies and visits and physical gift mark echo is the founder and ceo of eco enterprises. You may be wearing his hoodies and shirts. Tony talked to him. Yeah, you know, i just i’m a big believer that’s not what you make in life. It sze, you know, tell you make people feel this is public radio host majora carter. Innovation is in the power of understanding that you don’t just do it. You put money on a situation expected to hell. You put money in a situation and invested and expect it to grow and savvy advice for success from eric sabiston. What separates those who achieve from those who do not is in direct proportion to one’s ability to ask others for help. The smartest experts and leading thinkers air on tony martignetti non-profit radio big non-profit ideas for the other ninety five percent.