Tag Archives: nonprofit fundraising

Nonprofit Radio for August 19, 2016: Your Supercharged Board & Your Content Calendar

Big Nonprofit Ideas for the Other 95%

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Do you want to find more prospects & raise more money? Pursuant is a full-service fundraising agency, leveraging data & technology.

It’s not your 7th grade spelling bee! We Bee Spelling produces charity fundraiser spelling bees with stand-up comedy, live music & dance. It’s all in the video!

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Dolph Goldenburg: Your Supercharged Board

Dolph Goldenburg reveals his wisdom for revitalizing your board committees; making your board meetings effective; and keeping engagement civil. He’s the author of the book “Successful Nonprofits Build Supercharged Boards.”

 

 

 

Laura Norvig, James Porter & Kivi Leroux Miller: Your Content Calendar

Laura Norvig, James Porter & Kivi Leroux Miller at 16NTC

What belongs in it? Who do you need to help create it? How do you get buy in? And how about resources to help you? Our can-do content calendar committee from the Nonprofit Technology Conference is Laura Norvig from ETR, James Porter at The END Fund and Kivi Leroux Miller, founder of Nonprofit Marketing Guide.

 

 


Top Trends. Sound Advice. Lively Conversation.

You’re on the air and on target as I delve into the big issues facing your nonprofit—and your career.

If you have big dreams but an average budget, tune in to Tony Martignetti Nonprofit Radio.

I interview the best in the business on every topic from board relations, fundraising, social media and compliance, to technology, accounting, volunteer management, finance, marketing and beyond. Always with you in mind.

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Nonprofit Radio for August 12, 2016: Master Google AdWords & Master Your Decision Making

Big Nonprofit Ideas for the Other 95%

I love our sponsors!

Do you want to find more prospects & raise more money? Pursuant is a full-service fundraising agency, leveraging data & technology.

It’s not your 7th grade spelling bee! We Bee Spelling produces charity fundraiser spelling bees with stand-up comedy, live music & dance. It’s all in the video!

Get Nonprofit Radio insider alerts!

Listen Live or Archive:

 

My Guests:

Jason Shim & Mark Hallman: Master Google AdWords

With Jason Shim & Mark Hallman at 16NTC

Google has $10,000 of free advertising for you each month. Are you taking advantage? Learn about the program and how to plan your campaign. Also find the best search terms to bid on and stay on track as AdWords evolves. At the 2016 Nonprofit Technology Conference I talked to Jason Shim, associate director of digital strategy and alumni relations at Pathways to Education Canada, and Mark Hallman, president of Evergreen Digital Marketing.

 

 

Karin Hedetniemi & Jayme Nelson: Master Your Desicion Making

Karin Hedetniemi & Jayme Nelson at 16NTC

You make hundreds of decisions a day: some simple and some complex. What’s the science and art behind making good ones? We discuss how to pare down choices and ask yourself good questions. Karin Hedetniemi and Jayme Nelson are from the Inside Education Society of Alberta. Karin is director of business and human resources and Jayme is an educator. This is also from 16NTC. It’s NTC Canada Day on Nonprofit Radio.

 

 


Top Trends. Sound Advice. Lively Conversation.

You’re on the air and on target as I delve into the big issues facing your nonprofit—and your career.

If you have big dreams but an average budget, tune in to Tony Martignetti Nonprofit Radio.

I interview the best in the business on every topic from board relations, fundraising, social media and compliance, to technology, accounting, volunteer management, finance, marketing and beyond. Always with you in mind.

Get Nonprofit Radio insider alerts!

Sponsored by:

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Nonprofit Radio for August 5, 2016: Multichannel Fundraising Survey & Smart Email Marketing

Big Nonprofit Ideas for the Other 95%

I love our sponsor!

Do you want to find more prospects & raise more money? Pursuant is a full-service fundraising agency, leveraging data & technology.

Get Nonprofit Radio insider alerts!

Listen Live or Archive:

 

My Guests:

Peter Panepento: Multichannel Fundraising Survey

Which channels are earning nonprofits the best returns on their fundraising dollars and where will investment expand in 2017? Consultant Peter Panepento authored The Chronicle of Philanthropy’s report, “Fundraising In A Multichannel World.”

 

 

Tiffany Neill & Ann Crowley: Smart Email Marketing

Tiffany Neill & Ann Crowley at 16NTC

It’s one of the successful channels and it takes more than good copy. Our panel from the 2016 Nonprofit Technology Conference takes on the full process of a successful email campaign. They are Tiffany Neill, partner at Lautman Maska Neill & Company, and Ann Crowley, vice president of membership and online strategy for Human Rights Campaign.

 

 


Top Trends. Sound Advice. Lively Conversation.

You’re on the air and on target as I delve into the big issues facing your nonprofit—and your career.

If you have big dreams but an average budget, tune in to Tony Martignetti Nonprofit Radio.

I interview the best in the business on every topic from board relations, fundraising, social media and compliance, to technology, accounting, volunteer management, finance, marketing and beyond. Always with you in mind.

Get Nonprofit Radio insider alerts!

Sponsored by:

 

BOOst Your Major Gift Asks With Planned Gifts

Image courtesy of Pink Sherbet Photography, Creative Commons license
Image courtesy of Pink Sherbet Photography, Creative Commons license

A strategy to improve your major gift solicitations: include planned gifts.

When you ask a prospect for a major gift, include a planned gift. It can be as simple as a bequest in the will; as middle-of-the-road as a charitable gift annuity; or as high-end complex as a charitable lead trust.

You’ll have to beat off the gifts with your broomstick!

The Planned Giving addition adds a dimension to your solicitation. Now you have more to talk about if your prospect balks at the outright ask. You can reduce the outright ask and add more to the planned gift.

It’s best if you don’t add dollar-for-dollar because the planned gift won’t mean cash to you until the donor’s death. The exception is a lead trust, but those are quite rare. Instead, add to the planned gift the future value of what you’re not getting outright. Here’s a future value calculator.

You’ll have more to negotiate around. The negotiation dance is one witch is critical after your ask.

The added planned gift can also act as a straw man. It’s harder for your prospect to turn down both the major gift and the planned gift. Gutting the planned gift out of the solicitation–like a pumpkin becomes a jack-o-lantern–makes it more likely the major gift remains intact.

The greatest success I’ve seen with this arises because you’ll have more variables in your solicitations. There’s more to talk about and listen to.

Talk half as much as you listen and you’ll have bewitching successes with your major gift solicitations.

P.S. This is part of October’s Nonprofit Blog Carnival, Major Gifts Tricks and Treats, hosted by Claire Axelrad.

“Planned Giving Saved Our Ass”

 

Image courtesy of Myxi, Creative Commons license
Image courtesy of Myxi, Creative Commons license

“Planned Giving Saved Our Ass.”

That’s what a client reminded me last week. I’ve been helping the college capture planned gifts since 2004, and Planned Giving saved them four times in the last six years.

Saved them from what? Shortages in unrestricted cash. Lots of planned gifts are unrestricted—especially bequests.

We’ve been promoting long-term planned gifts together for nine years. After several years the long-term arrives, and it comes in the form of immediate-term cash.

You see, people die irrespective of recession, unemployment and stock market values. When your charity is part of hundreds or thousands of estates, some of those donors will die each year. I guarantee it.

That’s the double-edged sword of Planned Giving. We don’t want our donors to die, but when they do there’s a gift for our important work.

How many will die in a year and how much cash will result, that’s uncertain. After you’ve got unrestricted Planned Giving income for three to four years, you can look to that history for your average and median, which isn’t skewed by very large gifts. Those numbers will give you an estimate of what you can look forward to each year.

Caveat: It’s enormously unwise—reckless even—to budget for planned gift revenue, unless you’ve got many years of history and fancy finance and actuarial pros looking over your data. It’s too speculative.

All you have is a rough estimate, which is some comfort. Not for accounting, but there are other forms of comfort than spreadsheets.

I’m only talking about unrestricted planned gift income. There’s restricted money too.

If you’re not promoting planned gifts, get started. The sooner you start, the sooner your long-term will arrive.