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Nonprofit Radio for April 8, 2016: Pay Attention To NTEN & NTC & Volunteer Training Long Distance

Big Nonprofit Ideas for the Other 95%

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Amy Sample Ward: Pay Attention To NTEN & NTC

With Amy Sample Ward at 16NTC

The Nonprofit Technology Network & their annual Nonprofit Technology Conference are outstanding resources for everyone who uses technology for social change. Who doesn’t use technology? You need to check out their excellent online and real time programs; affordable membership; smart conferences; and great value—including for non-members. Amy Sample Ward is our social media contributor and NTEN’s CEO. (Recorded at NTC 2 weeks ago).

 

Chad Leaman & Ashleigh Turner: Volunteer Training Long Distance

Chad Leaman and Ashleigh Turner at 16NTC

Do you have volunteers who can’t always make it to your office? Bring your training to them! We’ll talk about learning styles; pros & cons of tools like Moodle, Collaborate and TeamViewer; and the value of open source resources. Chad Leaman is director of development at Neil Squire Society and Ashleigh Turner is communications manager at Options for Sexual Health. (Also from NTC).

 


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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host. Oh, i’m glad you’re with me. I’d come down with mette hemoglobin e mia if our conversation bled into why you missed today’s show, pay attention to n ten and auntie si the non-profit technology network and their annual non-profit technology conference are outstanding resource is for everyone who uses technology for social change and who doesn’t? You need to check out their excellent online and real time programs, affordable membership, smart conferences and great value, including for non members. Amy sample ward is our social media contributor and intends ceo of course i was just at and t c two weeks ago and that’s where amy and i talked also volunteer training long distance do you have volunteers who can’t always make it to your office? Bring your training to them. We’ll talk about learning styles on dh pros and cons of tools like mu tal, collaborate and teamviewer and the value of open source resource is that is also from ntcdinosaur on tony’s, take two blue pedicure challenge reduction we’re sponsored by pursuant full service fund-raising data driven and technology enabled you’ll raise more money pursuant dot com and by crowdster online and mobile fund-raising software for non-profits now with apple pay crowdster dot com here are amy sample ward and i from and t c just two weeks ago. Welcome to tony martignetti non-profit radio coverage of sixteen and t c that’s the twenty six steen non-profit technology conference hosted by n ten, the non-profit technology network at the convention center in san jose, california, and with me now is amy sample ward, ceo of non-profit technology network. Welcome amy. Thank you for having me. Thanks for coming all the way to the show. Absolutely from from new york and north carolina. It’s ah, it’s. Always a pleasure to meet you in person. Yeah, do so we don’t get. Yeah, we don’t get to see each other in person very often. No, your voice is the same. Thank you. You sound like yourself. You think we’re highlighting one and ten swag item? Oh, and one ntcdinosaur ag item each interview, and right now, of course i’ve got my ten headband. You probably didn’t notice that i was wearing a amy suggested exercise video, so i could be doing i could be doing yoga or squat thrust, but we have a small lead us in some jazzercise. So i’m going to take this off now and added to the swag pile. We’re all the all the swag for the show goes okay, sixteen ntcdinosaur yeah, here we are. How we doing? Way we got it. We got two thousand people. Yeah, way exactly. It’s. I am surprising how many people two thousand is when it’s in one room. You know, i think in my mind, two thousand seems like kind of, you know, it’s a big conference, but it’s not a huge conference, you know, you hear about conference like dreamforce with, you know, sell by self. What, like an entire town is coming to this conference? So our seems so small and then, you know, and like in the morning planter everybody’s in there and you look at you like there’s, a lot of people here this is actually a pretty big conference. Yeah, yeah, yeah, yeah. Turns out there are a whole lot of people that want to talk about technology for use in their non-profit at a growing number every year. Exactly. Yeah. Yeah, let’s. See? So, what are some highlights for people who are here? But of course they’re listening and tc conversation tonight there will be available starting tonight, and we want to even tease twenty seventeen. Yeah, we got twenty, five hundred people e like my overreaching twenty twenty. I don’t, i don’t think twenty five hundred. I mean, sure, you’re welcome to come, but i just think we’ll get there. No, i mean, our goal isn’t necessarily to try and grow in every year. We want to make sure we’re still serving everybody. So you’ll be ambitious and we’ll be conservative. Okay? Okay, yeah, i liked so, soldier were so highlights of this year. Well of you are on site. A couple highlights. You definitely need to make sure you go to selfie town selfie town and take some photos with the big t rex. Yeah, well, good. We can do a selfie and sell freetown unite, okay? And we’ve got i mean, all the session, all the folks that you’re interviewing there are over a hundred twenty sessions in three days. So whether you’re here or not, you don’t have to go for like, ten minutes into every single session every break out, teo, get all that content there’s what we call collaborative notes so they’re google docks for every single session where attendees in real time in the session take notes about what’s being presented so that everybody else can benefit from that knowledge even if you’re not in that room that we call them collaborative notes. But the links are just in the agenda online. So you khun browse through, see what people are writing down? Does that do this year? No, it’s not we’ve done it. We’ve done it every year for a number of years now because people like it so much, you know? They know, even if i don’t go to that session, i could just look up the collaborative notes and see what people wrote down. Yeah, exactly. And then it helps for folks who aren’t here to, they can see that, but i think even though you know, there are lots of different tools every year that people use people consistently use twitter the most of the conference, even if they’re not a big twitter user the rest of the year. So following the sixteen inches hashtag or every session has its own hashtag like sixteen auntie sees something, so if you see on the online agenda, even if you’re not here that you really want to follow that session, you know, just put that into a twitter search even if you’re not a twitter user and follow along. What what folks are saying? Because people post so you can’t read all of them all of the treats you have tio, you know, filter it out, but because i think that’s what’s different about the ntc people want to be sharing what they’re learning, you know or share what they know it’s not like, oh, i’m here to learn everything and write it down in my secret notebook, you know? Yeah, but intent is not like that either. Exactly. Well, look, by the way, let’s put a little shout out for another hashtag non-profit radio yes, i can’t say that we suffer from too much you can’t follow-up it’s not however i mean it does well it’s respectable hashtag yeah tech non-profit radio no intend intent is definitely a very collaborative sharing. I mean, even for non members. Yeah, you have a ton of content available, you know about the year. Exactly. Yeah. This morning at the plenary, i was highlighting one aspect of intense content. And today was the research that we do so five to eight reports every year some of those we do by ourselves because we just need them to happen on others we do with partners or sponsors. So them, the most recent report is the state of the cloud, which we’ve only done one previous time, and that was four years ago. And the difference between that report and this report is that now one hundred percent of people responding said they use at least one cloud tool, whereas that was not true four years ago. So looking now, okay, if we do that report again in a couple of years, what’s the difference, then everyone says they use at least to everyone, you know, clearly that’s the trend. So but all of that, i mean, that report and all of the rest of our research you can download even if you’re not remember. So go use that knowledge, especially if you’re trying to make the case to your board or to your staff that you want to change something the research is there to support better decision making and ten dot org’s because you don’t know now intent. This’s. Eventually i’ve been to your nine nine because i’m a member yet that i’m a donor. Yeah, in a nosey where’s, the you’re underpaid should be lobbying for double double n t e end. But it’s non-profit technology enterprise network that is the original name when we were incorporated by what happened to them. Well, i’m pretty sure that, like on day two, after having that name, enterprise didn’t make any sense. I don’t even know really what enterprise was meant. Teo really symbolize a lot of people, actually think, you know, just cause they haven’t looked up. R r incorporated name. Ah lot of people think the e stands for education, so we’ll get we’ll get people writing to us. Say, non-profit technology education network, which sounds great. It’s, not us. Maybe that is an organization out there, but yeah, do not donate to the non-profit technology. Education work, right? Yes. You want to give to end exactly the legitimate riel and ten? Yes. Okay. Just a little novelist thing about. Yeah, in the ensign history. Yeah. If antennas ever a category on jeopardy. That what does the e stand for? Could be one of the topics. Yeah, and you will get it right. Enterprise. A village, it times. You’re tuned to non-profit radio. Tony martignetti also hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a quick ten minute burst of fund-raising insights, published once a month. Tony’s guests are expert in crowdfunding, mobile giving event fund-raising direct mail and donor cultivation. Really, all the fund-raising issues that make you wonder, am i doing this right? Is there a better way there is? Find the fund-raising fundamentals archive durney martignetti dot com that’s marketmesuite n e t t i remember there’s, a g before the end, thousands of listeners have subscribed on itunes. You can also learn maura, the chronicle website philanthropy dot com fund-raising fundamentals the better way. Dahna okay, but no it’s very collaborative. Now, even, you know, if you’re not a member, you’re welcome tow to the to the club’s. Yep. Throughout all the way. Yeah, yeah, we have tech clubs that air in the u s in canada, in poland. Yeah, and if you want to start one wherever you are, happy to help you start one, even if you don’t intend member, even if you’re not in in ten member that’s. Wonderful. Yeah. Ok, so that so you’re fostering that kind of exactly hearing and this is no surprise. I mean, there’s, you see, you know, we’re not an association. We are a c three and we have a membership because for us, membership helps us know that we’re either on track or we’re not. If nobody wants to join anymore, then we’re clearly not delivering value. And if people want to join and they want to renew, okay, then we’re on the right path. You know, it’s an indicator for us, it’s, not our business. We’re not an association, and we’re never going to achieve our mission by saying everyone has to be a member, right? If if our mission is really that all non-profits are able to use technology to really do their work to really meet their mission. Well, we can’t say they all have to be members because then it’s gonna be even harder to reach an already impossible mission, right? We’re creating way too many barriers for ourselves. Yeah, actually, that’s what i admire about the organization i do embody that also where you share on non-profit radio month after month after month for three years. Now you kayman after that. You came after the hundredth show? Yeah. Hundred schnoll was your first. Yes, it was my very first. We’re coming up on three hundred this july. Yes. So that b two hundred sho? Yeah. Four yearsworth. Exactly. Yeah, and thank you. Thank you for giving me access to your stage. Yeah, very welcome. Anytime. Yeah. You’re going to stick it out through july, right? I think so. Yeah. Three hundred? Yeah. Six years. Okay. Back-up let’s say, you know, this is our opportunity, our annual opportunity. Tio recap. Inten yeah. Uh, right now we know the mission. Of what way do you want to become a member? He’s? Very like me to say affordable, yes. Very reasonably accessible, accessible. Yeah, like, yeah, it’s. Not cheap. Okay, yeah, we’re accessible. Yeah. Run that down. So if you are for the most common situation, is that a non-profit has less than five hundred thousand a year? Is your annual operating budget that the majority of non-profits non-profit radio listeners? Yeah, exactly. Yet. So it’s seventy dollars for a year for all of your staff to be that members all your staff, the whole organisation, as many people as you want to have joined. Exactly that. If you’re at that budget level that annual revenue with an annual budget of a half million dollars yellow as many people, you can stuff into a membership welcome for seventy bucks. Exactly. And you save three hundred dollars on all of those people coming to the ndc. Um plus, of course, there’s all the benefits he around, you know that aren’t just here at the ntc, you have access to webinars either at a reduced rate or for free. So for example, you were just on one of our ask the expert webinars and noser those air free. But they’re only open to members. So you get to talk to smart people like tony every month and ask question about all different topics on dh those have really spanned, you know, sometimes like yours was on podcasting, so much more niche, but then there’s others where they’ve been about, you know, finance or hr, what are the tools for that? What are the things i haven’t even been thinking i’m supposed to be doing? You know, all kinds of topics on dh, then outside of education discounts and auntie si discounts, members are promoted through all of our content channel, so you should be submitting a guest article for one of our topics each month. There’s a different topic on the website participating and research participating in tech clubs. You know, we want to make sure that if you are remember, we’re promoting you up and you’re getting access to leadership, you’re getting to be a volunteer and have you no access to new skillsets through that mean, really, we want to make sure if there’s something that we d’oh or something that we can do that helps you in your career were providing that avenue throughout town about thie over half a million dollars a year budget what’s the what’s the cost there for membership. Then the costs go up by your operating budget kind of level. So under five hundred above above that up to a million and there’s tears from there. But even the highest here, i believe, is three. Thirty five. Oh, my god. So even if you have millions and millions of position, right, three hundred thirty five dollars, right? So we’re talking. Yes. Accessible? Yes, exactly. All right. Well, should we? You know, we should, uh, a little more a little more about the ntc because we wait. We kind of glossed over where we’re sitting right now. Yeah, what’s coming up days two and three. So, yeah, so tomorrow we have at the plenary at least three different folks who are going to talk, you know, this morning we had ignites. So those air five minute kind of short conversations tomorrow are three key notes are going to have a really luxurious fifteen minutes to talk, and then we’re going to have a conversation together. And they’re all talking about different perspectives around digital equity. So looking at myths that we all may be ah participating in or believing when it comes to who is online, who has access to our beautiful emails were crafting every day, you know? And what does that mean as faras our own digital strategy for not thinking about who’s really trying to access our content? But we’re jumping all over, okay? And ten last year, this was an issue you and i talked about on the show was was encouraging. Uh, non-profits to do speak to the fcc to make comments about the deal was a digital inclusion actors so that’s that’s that actor’s past. We’ve passed that yet? Yeah, and we also last year had a report similar on a similar topic around digital adoption and whether organizations even saw themselves as part of that work, you know? So i think tomorrow will be a good kind of next next section of that conversation. Yeah, sensibility, but equity, exactly. Yeah. Accessibility, let’s make it right. Just because a library exists doesn’t mean we all have access to that library either, right or the times it’s open or the limited number of computers there, maybe. Or the bus fare to even go on our on the bus to get to. But, you know, all of these pieces contribute to us thinking, oh, everybody, you know, because this is san jose or because i live in portland and it’s a city everyone’s online, they’re not still write. So are different presenters were going to talk about some of those misperceptions both urban settings, suburban, rural settings, a cz well as larger systemic, you know? So who is making the tools we’re using that’s? Not necessarily all of us a right. So does that mean that they’re going to somehow make a tool? That’s really great for me if if someone like me isn’t part of that process, so just kind of raising a lot of questions, i think i don’t know that there’ll be a lot of answers tomorrow, but there’ll be a lot of questions on and then we’ll have a bit of a conversation. So i think that’ll be a good day, too. You know, the first day we got to feel things out, meet some new people. Tomorrow we can go a little heavy, and then on the final day on friday, we’ll have more of those ignite presentations. And the theme for friday’s ignite is it is oh, makers n p tech makers today was my blank career. Yeah. Yeah, makers. Friday, what’s makers, makers. So these are people who have made a tool there, people who have made a community there, people who have made something inspirational in their life. They ve made a physical space, you know, they’ve they i think folks are taking a pretty diverse definition. Turn on friday. Yeah, yeah, but i’ve had the opportunity to hear all of their talks ahead of time as they submitted their slides and came to rehearsal. And they’re kind of all over the place. It’s going to be great. Okay. Yeah. It’s ignite sessions, your slides move automatically. Your whether you’re ready for them to move or not. Right. Exactly. Every every how many seconds? Every fifteen seconds. Yes. All right. Yeah. You got to keep pace with your slides. Exactly. Your husband max, is stage managing. Yes. Oh, he’s there with a stopwatch, i presume. You know, wave automated that power but it’s every fifteen seconds. Yeah, exactly. And you know it’s surprising how much you can say in fifteen seconds if you planned for it. If you are someone who you know is going toe into it your way through your presentation you’re waiting for to slide, to pop up and then you kind of react to it. You will never stay out of it, you know? You have to have thought ok, i could only make one point per slide, right cause fifteen seconds. Just going to fly by. Yeah, ignite. Yes, yes, i think they’re a spectator sport. You know, that’s why? They’re great. That’s. Why? They’re great for the ndc. So what was the reaction today at the my blank career ignites? They were really great. They similarly, we’re kind of taking a few different paths. There were a couple folks whose ignite story personal story was more about, you know, reflecting back and thinking, oh, i actually have had a career, you know, first is all these different jobs that at the time felt like a totally different path every time i took the, you know, took a new job. Now, looking back, i can see there is a through line, right? And there was some sort of purpose to all of this on dh then and then a few folks talked about kind of challenges that they’ve had. So, you know, in my career have i made the right decision. Or was i really kind of living the values i said? I wass or was i kind of leaving people in the dust as i went through there? So i think there were some good contemplated sessions and some some funny ones, as people realised, you know, for example, molly. Her title was my cheese castle career, because in wisconsin, she worked at the mars she’s castle, and, you know, she learned some valuable career lessons while working in a cheese factory. So, yeah, we’re learning every day, exactly, exactly, technology. Wait, we should teo little more shout out about about intend, okay, the features of of what you’ve got going on, whether or not a member, you know what else is happening there. So i think some of the biggest stuff that’s goingto go on this year twenty sixteen wise for antennas where, where? Changing a bit of what we consider our educational programs and, you know, it’s twenty sixteen it’s pretty easy to come across a webinar on the internet, you know, and we’ve always held very high standards for content that was in a, you know, an online program like a webinar for ourselves, but that doesn’t mean anyone else knows that our standards air different than anyone else’s on dh. So what we’re going to do this year is change that focus and have it be really explicitly on training. So if you want to participate in a program with us, even if it’s a one time program there will be learning objectives, there’s, homework, there’s, riel, riel training that outcomes that, you know you’re getting on dh, that you can actually do a number of those and have them add up to a non-profit technology perfect. Professional certificate so if you complete enough programs in, you know, a year will be able to give you a certificate creating a sort of exactly and ten certification yet exactly. Oh, yeah, and that way, folks, you know, that we’ve heard from for years have who come to intend for training because a there’s nowhere else maybe that they thought they could go or was directly on the content that we had, you know, four non-profits on technology versus just maybe technology for anyone or more business focused, but also that there’s some sort of validation, they know these things, right? I mean, i think a very common story you’ll hear even at the anti sees that people say, you know, i was hired to do x i was hired to be the communications manager, but actually, i’m now in charge of our website, you know, i’m working with our advocacy team on all of our data management, and i want to prove that i have technical skills, even though maybe that hadn’t been written into the job description when i was hired esso i could i’ve either get a raise or maybe go to a different team or go to another organization, but i can’t i can’t prove i have those skills, you know, cause i don’t have my college degree in this topic, you know, tc conferences, right? Exactly. I yes, i have my own learning, but i don’t have a way of proving exactly what this is all led to exactly. Yeah, yeah. So that, you know, we’re not trying to say this is like your master’s program or anything exactly it’s professional certificate to help you have that proof that someone else can stand behind you and say yes, you know, tony really does know these things. Okay, you know, what is this certification called the non-profit technology professional certificate. Okay. Very aptly, yes. You know, i believe in naming things for what they are. No, you’re non-profit radio, you know, that’s what it is. Okay, so you haven’t rolled this out officially technically yet? No, we’ll be announcing it at tomorrow’s plenary. But, you know, the kind of shift in training away from more one time webinars that feel, you know, like you showed up. And then you left into webinars that have those riel learning outcomes. That’s that’s already kind of a shift. That we’re making in our scheduling and planning for all of our program’s going forward. So we’re going to see, like, two credits, this this will be we probably won’t call them credits no, because it’ll just be a class a program, okay, how do you how do you lead to you? How do you know what you need to do to get the certification? Ah, well, first it’s all on the website, but there’s a corps. So, you know, no matter what, you’ll take this kind of ten week, make sure you have skills across an organization, and then you just have to take five more more courses during the rest of the year. So you just pick oh, this one really interest me or i want to only do one on fund-raising because that’s, where i’m trying to prove i have these skills or, you know, so you kind of choose or they’re kind of like electives, you know, the rest of the time, okay? Yeah. Yeah, just one certification, not different tracks. So i know now is this ash, shepherds, department abilities and he’s education? Yeah. He’s, the education director. S o he’s. Certainly deeply involved, but like anything it in ten. This is every all hands on deck. You know, everybody controlled contributes yet exactly because at the end of the day, it’s going to take communities and take membership. It’s going take marketing. You know, everybody is gonna have to be a part of it being successful. Okay? Yeah, we have another couple of minutes to get. Okay, what else you want to shout out about and ten for twenty sixteen or maybe even ntcdinosaur nt s o the twenty seventeen ntc will be the same dates is this year, so you can go ahead and reserve on your calendar now, march twenty to twenty five. Just the you know, the full four days for however, everything that plan’s out so same dates and we’ll be in washington d c back at the gay lord where we were that we were we’ve never been at the gaylord. Where at the wardman park marriott wardman park. Oh, that’s. What? We were looking for something else. I’m sorry. No it’s. Okay. It wasn’t a competitor to intend. No worries on wardman park that’s where we were two years ago. Right it three years ago, however many years ago, it was yeah, for the fort fourteen. Auntie si for the fourteen. Because there’s. Sixteen and then we’ve got every three years. Yeah, back. Yes, yes, it was marriott wardman park. Cause i was shout out the beginning of the buy-in beginning of every interview. Sure, mary-jo? Yes, just okay. Okay. So that’s twenty seventeen, same dates. More? Yep. So, anybody just i mean, same processes every other year so anybody can submit a anti seizure shin idea. It could be a session that you want to present. It could be a session that you want to attend and you know, you’re basically saying, please, someone delivered this session for me because it’s what i want to learn on and that will open at the end of may, and that will be open for six weeks. So all the way through june and then in july and maybe a little bit and august, i think mostly in july is when everybody convert on sessions help filter down that list we normally have between four and six hundred submissions and there’s only going to be one hundred twenty, two hundred thirty on the agenda. So the voting really helps us. Yeah, and that that way by the fall we can say here’s the lineup and registration opens november first. Okay? Yeah. Twenty seventeen will there be? You think they’ll be anti seek conversation again next year was too hard to tell whether we’ll be. Yeah, i dont evening or converse is yeah, we don’t have a lot of knowledge as faras those services will be something they’ll be. Something goes you can’t go. Yes, exactly. There’s always something. Even if it’s collaborative notes there’s always something for folks who can’t come. Okay, yeah, i’m proud to be the host of ntc conversation. Yeah, everyone of the sessions at the end of the day is going to be uploaded yet on dh available on soundcloud on the ten sandorkraut account. Yep, exactly yet. And we’ll post them all on the ntc website on the ntc conversations page so you can just click right through the agenda. Okay, yeah, in the coming months, we’re all going to be out non-profit radio exactly as well. Every sample work it’s true. Yeah. I’m awesome. Thanks for having me. My pleasure always. Hey, twenty martignetti non-profit radio coverage of twenty sixteen non-profit technology conference the hashtag sixteen ntc thank you so much for being with us. Volunteered training long distance is coming up first. Pursuant their tools are made for small and midsize non-profits that’s why their sponsors? It fits perfectly. You choose what he works for you and leave the rest behind it’s like ala carte fund-raising management. Very simple. Check out the tools pursuant. Dot com crowdster continues their deal for non-profit radio listeners get thirty days free or fifty percent off. You could try a crowdster peer-to-peer fund-raising sight completely free for a month. Or take the half ofthe deal that means pay for a month and get a month free. Sign up for two months. Get two months free it’s for for two or six for three or ate for four. You see the pattern developing its its doubles. Or you could take the three months. Claim your deal at crowdster dot com in the chat window. Tell them you’re from non-profit radio and choose which deal you want now. It’s. Time for tony’s take two it’s blue pedicure challenge reduction. Just like where in the world else would you go? The blue pedicure challenge returns. This is part two of me in the salon after my friends from high school challenged me to get a blue pedicure if they got metoo three hundred facebook likes back in twenty thirteen i do the powerful treatment, of course you gotta have the callous removal, the color application and of course the drying follows immediately. I know, i know, i know a lot of you know that men may not, but you gotta have the drying. If you’re gonna have the color, you gotta have the drawing. You can’t have that you can’t have the color without the drawing gotta have the drawing and it’s there the redux video is up you know where to go tony martignetti dot com and that is tony’s take two live listener love! I can’t shout you out by sitting state because we’re pre recorded today. However, you know that the love goes out the love always goes the love is going it’s just not pinpointed love but the live lesser love it’s coming it’s coming right to you it’s going and it’s coming going from here it’s coming to you goes and it comes you have it, it’s it’s in your lap! Live listener! Lap live! Listen, love podcast pleasantries, whatever device whatever activity wherever, whenever pleasantries to the over ten thousand podcast listeners and our am an affiliate am and fm affiliate stations affections to each of our affiliate listeners, i know you’re out there, and i’m grateful affiliate affections to the affiliate listeners here are chadband hman and ashley turner with volunteer training. Long distance also from ntcdinosaur welcome to tony martignetti non-profit radio coverage of sixteen ntc non-profit technology conference in san jose, california, at the convention center with me now our chad limon and ashley turner. Chad is director of development for the kneel squire society and ashley turner is communications manager at options for sexual health. Chad actually welcome. Thanks. Tulani. Pleasure. Pleasure to have you with unison. We’re in sync. So coordinated. Yes. Your session topic is here, there and everywhere. Distance volunteer training. Ashley, do we need to get our mind set first? Just being willing tto recognize that there’s value in doing training for volunteers? That is not face-to-face we just have to get our minds right first. Is that it? Yeah, i think we do have teo to adjust to it a little bit. It’s? Definitely not. Picking up emmanuel and reading it anymore. It’s definitely much more involved, but it also gives us the ability to do a lot of different things and made a lot of different learning styles. Yes, learning styles. Chad let’s. Say something about how do we know what different styles are out there among our volunteers? Yeah, so there’s in general, four types of learning styles, visual learners, auditory learners reading and writing and kinesthetic. The truth is, we all learn a variety of ways, but some people have preferences in town. They prefer to learn are they learned bath so providing things through mobile multiple modalities can help people learn retain better and so doing that to be a distance. Actually, some benefits because you had to newsome technology to, like, show video or play audio or have pictures a supposed to sometimes like face-to-face someone standing in front of you in the room. Okay, how dispersed are your volunteers at the kneel squire society? Their throat canada throw canada latto ours in our burnaby area, but our model provide has volunteers and clients. I can’t make it to her office, able to connect through ah live on one on one computer training, so it allows us to reach people that otherwise we won’t be able to reach in actually grows our impact with instead of having just people that come in her all this month. Monday to friday nine to five volunteers khun do their tutoring or training afternoons, evenings, weekends, whatever works best actually allows us they reach people that otherwise you wouldn’t okay actually options for sexual health. Are you canadian? Also? We are yes. Okay, are you equally dispersed or we’re not all across canada, we’re just in british columbia. We have sixty clinics that operate through a british columbia, and we have volunteers at about forty nine of those clinics. So we definitely do have a lot of geographic reach. Okay? And in terms of our volunteer training is this we’re doing this virtually ongoing is not just initial training, but is there a need for continue training as the person goes through the life cycle of a being a volunteer? Yeah, actually, yeah, absolutely. So right now what we’ve done is we have the online training that kind of sets are level one, volunteers up to b level two volunteers and after they’ve done the level to volunteer training than what they can do to continue their own education is participate in our webinars and our clinical webinars, as well as repeat the training in the future if they want to continue their education. Okay, what? What distinguishes that duvette levels? Yeah. What kind of question? So for us in our clinical setting level one volunteers to a lot of good men work. So they’re the backbone of the clinic there’s supporting the clinic. They’re providing any attention and support that our staff need our level. Two volunteers are providing contraceptive education training, so they are herbs. So i volunteered around the contraception with the clients that come in. So they’re providing the education for our clients. And with that, the training that we give them allows them to sit with the clients, provide the information, educate them. Okay. How about kneel, squire? What volunteers doing there? Yeah. It’s a very different from ashley’s works where they have people working in clinics. Love. Our volunteers are basic computer trainers, computer tutors. So the mount training we have is definitely not as long. Or his deepest ashley’s eyes more just helping people like use of the technology that used to set up and give them some teaching best practices, toe health um, being, in fact, impactful tutor. Okay, all around it. A technical learning. Yeah, yeah. So it’s and it’s really driven by what the person the disability wishes to learn. So perhaps i want to learn to how to use, like office or word or excel and that’s. Great. Maybe they want to learn how to use facebook to see what the kids are up to, our snapchat or whatever, right, so it’s really driven by like what their needs and their goals are, and then the tutor because it is one on one they work with, um ah, i’ve thrown pacing and see the screen from their screen. Um, connected them, and we’ll help, um, meet and work on their goals. Okay, all right. So let’s, talk about some of the strategies xero we all can benefit from and for virtual volunteer training. Who wants to start with some strategy ideas? Yeah, we talked a little bit about this in our session. Where there’s different tools, i can allow you to kind of help do others online. This is training. A lot of ours has done synchronously like through a webinar. So the volunteers that we’ve recruited come in. And we do an online training session with, um and it’s the same platform that they will then use when they connect two their participants there tutoring along the way. So there’s synchronised sort of learning that kind allows us to connect in real time to do some skilled developments of technical testing with the person. Make sure the computer is writing, enable and helping them the skills they need. Ashley has ah, different model that they do their volunteer to anyone. Go ahead. Yeah, so we use model, which is an asynchronous model. And basically, what we do with our volunteers is there’s eight weeks of training where they participate around two to four hours per week. And they are longing into this middle course so that they can read and view different videos and discussion forums and quizzes and journal post so they are very much involved in as charges, saying earlier we use different methods to kind of get the learning happening. Now i let chad slide on durney martignetti non-profit radio have jargon jail, let it slide on the secretive so you can you can get him out. Everyone may not know what on a secret his toys, i have to pass it back to chat. Sure you’re on top. Well, chad, get himself out. There we go. There we go. I document grieving climb out of it. Yeah. So synchronous would be, like, live real time learning. So like, for example, in education, that would be like you’re in a classroom together. So today we’re all doing this. So synchronous is like a live, real time sort of thing. So technology tools enable that might be like, ah, twitter chat might be ah, weapon are those would be like synchronous examples where asynchronous is sort of at your own pace or your own time. So if the synchronised is your classroom, asynchronous would be like your textbook but someone could work for. So the model platform that we both use but actually uses for volunteer training. It’s like a website. But bill specifically with learning places, pieces in place, right? So you can have a form or quiz, and that all comes as part of it. You just kind of literally click a button to add a new quays, and they start taking your questions for people along the way. So the best method really is a bit bland. Tohave, you know, some live face-to-face time to build some report, but also have some asynchronous things to support people to ganga with their own pace. The latto research shows that a blend of the both is really the magic sauce. Okay? And your session is going to be spent. Or you did send your special did it already. Pros and cons of different tools. Right. So, yeah, we talked that’s, let’s dive into boodle. Yeah, yeah. We talked a little bit about, like, volunteers and engaging volunteers that’s on the benefits of having a distance model and how it could grow your impact. And then we did talk about some of the different tools that we both use along the way. Model is an open source tool. I was free to download free to use our i pay for some of the host because i don’t want to worry about administrating a server along the way, but and it’s ah totally open. So we’ve done like a lot of customization at our work to try to make it more accessible to people, the variety, different abilities or disabilities we’ve built, like a scream leader for our site, we built a custom youtube player to allow it to be easy for someone as low vision doctor control the playback of the video, so we’ve done a lot of work try to customize it, to make it a simple and easy as possible for people to use and that’s the beautiful thing with open source is you kind of have you can tinker and play and adapt to meet your own personal needs. Ok, actually, what would you like to add about boodle? Yeah, one of the cons that we’ve been experiencing lately is we’re using an old version of mood or one of the cons. You’re one of the concerts that we’re using the old version, so we’re having some things that are starting to not work the way we want them to. So i mean that the pros of open source is that they’re amazing and you can customize them and you can make him do the things you want them to dio. But unless you have someone who is an expert on site upgrading them to the new version when the new version comes out could be a real challenge now, is that a cost? Reason is that why? Why you? Using an older version cost and time i would say the to kind of go hand in hand non-profit a lot of the time but absolutely it’s it’s a cost issue. It would cost time and money to get up to where we wanted to be so okay, yeah, okay. Anything more about boodle that we should share with listeners i want to get yeah, just like it. No one’s looking at building a learning platform i would say give it a shot. It’s used by over, like eight hundred thousand universities worldwide. The open university in the uk uses it and it supports over a million people connected to it on a daily basis. So it’s super robot! Some people have this misconception that always open source software is going to be flaky. This is this. Like rock star, six, super well supported by the community, their head office there in australia. But there’s. A number of, um, oodle connection, sort of communities around there that you support the australia. I don’t know about birth and the world. I love australia. One other thing i love. Australia doesn’t, but i do look now. Okay, so we have exhausted boodle anything more you want to share? My little quick thing to add is that our volunteers, regardless of kind of how tech savvy they are, they do, for the most part find model quite easy to navigate and quite easy to understand. We do have to give them a little bit of set up and support and getting used to it, but once they’re logged on the majority of them, do you find it quite easy? Deals for the interface is is good even for low, low tech sophistication. Absolutely. All right, another one you were goingto we’re going talk. Teo gotomeeting both using goto or no, i’m using another tool called blackboard collaborate on it’s a webinar tool very similar. I mean, i want to talk about gotomeeting oh, you’re taking over the show. I’m sorry i had to yours. Us what again? Blacks missed it so quickly. Yeah, very carefully. And latto the tool that i’m using is called blackboard collaborate. One of the reasons why we went with that tool is because its primary markets education, the united states education i states is like super well regulated around accessibility. So law of accessibility features that some of our users would need are there in that platform comparatives on the others that are on the market at the time when we chose that other tool, i’m sure things have evolved in the last few years. Um, and the other thing that with the r black or collaborate licenses, i can kind of set up infinite webinar rooms they haven’t synchronously. So i have, you know, an online career program that people in bc might be doing, and then that could have four five different webinar rooms where people are doing one on one volunteer training and then a wellness program we’re going on in the eastern side of the country allows me to kind of have one interface where can manage all these different rooms and tools, and and it works, you know, when it works, it works really well on this job of bass. So it works across platform. Is that is that open source also know is not open source? No, no, no, the open source of equivalent that is, uh, we’re going take a serious look at coming up is called big blue button. So is again a weapon. Our tool, but it is open source on dh. We’re starting to investigate that and attempt to kind of drive down costs. Actually, you are not using the blackboard collaborative. No, we’re not. We’re actually not using anything for our volunteers. Currently we are using go to webinar as something that our clinical department is utilizing for education purposes are volunteers do get to access those weapons, as i mentioned. But we’re not using it as a part of our training, training, training or? No, not yet. Okay. What other weather tools were you? Did you did you evaluate? Ah, when we looked at blackmore cola and going black were collaborate. We looked at about five or six other ones along the way. A lot of the weapon our tools are or were flash based use flash which for people with disabilities, especially the vision and disabilities. A screenwriter flash could be a real problem. Some flash is accessible, but a lot of them they just get like this. You know, there is an apple it here and have nobility that control. Click the buttons. No was going on at all. So for us, that really narrowed the scope quite. Quickly, um, when that is something, the tools are really not accessible toe portion of our users. Okay, why don’t you just name name you name a couple of them that you’ve got because others, you know, others may not have the disability population that you have. Yeah, yeah, one the ones we looked at was ah, adobe connect, um course, adobe flash based like, not not a big surprise there. Um, we did look at the goto webinar meeting, but i didn’t kind of have that like that back in ability to manage a bunch of different rooms and set it up. Um, i think what else we did look a big blue button when we chose black work elaborate, but it was very it was very new at the time, like it wasn’t polished, they know there’s a missing certain features at that time that have come along since then. Um, i’m not i i did try to use likes on google, plus hangouts that can i duck tape some skype sessions together sort of thing, but that i didn’t have this sort of a mean in the back and that, though one of the kind of quality control things that we have with the black work collaborate is all the weapon our sessions. We have set for one, one tutoring to record. So if ever there is a complaint like, hey, you know, he was offensive to me, or he wrecks something, our blob of law, we can actually look at the recording and for the investment to is great cause they could go back. They could wash it archives. So they showed him, like, oh, how’d they get my pictures off my phone? And what did i do when i’m missing? They can actually watch that recording of class of that learning material stays with them before. Like what you’re hearing a non-profit radio tony’s got more on youtube, you’ll find clips from stand up comedy tv spots and exclusive interviews catch guests like seth gordon, craig newmark, the founder of craigslist marquis of eco enterprises, charles best from donors choose dot org’s aria finger do something that worked and they are levine from new york universities heimans center on philanthropy tony tweets to he finds the best content from the most knowledgeable, interesting people in and around non-profits to share on his stream. If you have valuable info, he wants to re tweet you during the show. You can join the conversation on twitter using hashtag non-profit radio twitter is an easy way to reach tony he’s at tony martignetti narasimhan t i g e n e t t i remember there’s a g before the end, he hosts a podcast for the chronicle philantech thirty fund-raising fundamentals is a short monthly show devoted to getting over your fund-raising hartals just like non-profit radio, toni talks to leading thinkers, experts and cool people with great ideas. As one fan said, tony picks their brains and i don’t have to leave my office fund-raising fundamentals was recently dubbed the most helpful non-profit podcast you have ever heard, you can also join the conversation on facebook, where you can ask questions before or after the show. The guests were there, too. Get insider show alerts by email, tony tells you who’s on each week and always includes link so that you can contact guess directly. To sign up, visit the facebook page for tony martignetti dot com. Dahna actually, you’re nodding a lot. That recording is important. We don’t actually do that. I’m just nodding because i think chad system is awesome. I think it’s, a really great opportunity for learning, so i’m jealous, just sitting over here, being jealous of that system, okay. Ah, what else you had, like, a ninety minute session? What else have i not ask you about? Actually any more tools that we haven’t talked about? No. Okay, if you were going to do like aa one toe one sort of tutoring again, the reason i chose weber thinks i fifth of multiple different learning programs. We haven’t organization. If you’re just going to a one to one tutoring, i think you could go with this guy sort of thing that another great tool is teamviewer it’s. Super low cost. It works like on your phone to connect or whatever. So, you khun connect on sloane’s computer pretty easily through that. So that that’s another to live sometimes uses back back and support in-kind of game thing. Set up a second cents on a length or they can kill, like click instantly. I can see their desktop of screen allows me to, like, fix their audio settings or, you know, once the spyware tools or whatever, like, try to get the computer. So it’s healthy enoughto tulani teamviewer teamviewer teamviewer. Yeah. Yeah. Okay. Wait a couple more minutes together. What else? What else have i not ask you about that? You want to share around this whole idea of volunteer training? A virtual volunteer training? What else? We got it covered. I think i might have. Mentioned this a little bit, but just to expand on it. One of the riel awareness is i had when i was preparing our presentation was i was thinking about are we did a program evaluation in two thousand fifteen, and one of the things that came out of that is that a lot of our volunteers have said it would be really great to have a level one training similar to the level to training and there’s no specific training for level ones, and i went well, no, they’re actually is it’s just a emmanuelle that you’re not using, and it really spoke to the fact that when we have such a distance between us and when we have different sites in different locations and different staff members that are working with the volunteers in order to have consistency, having the online training is a really key piece of the puzzle for us, like having the ability to have everything connected, everybody connected to the same piece of the same time really gives the opportunity for the volunteers to be on the same page no matter where they’re located. Yeah, chad, this idea of connectedness totally, yeah, i couldn’t. Agree more, and it really allows, like to grow the impact of, like you’re working your organization, right? Not everyone that you want to serve or that could help you, and further your mission lives in a five minute drive or short bus ride away, right? So really allowed us to go from ah very successful award winning program was delivered at our office to something where doesn’t matter something disability isn’t able to get out of bed or that they live in a rural town and have difficulties. Transportation like we can really meet the person where they are through using these tools, right? And so it really grows are impacting allows us to in-kind scale at a really small cock, i felt like i was going to open a new classroom somewhere, you know, rent light internet like you knows tons of the cost of that right or for me to, like, deliver connected sametz computer home is, you know, just the price, my weapon or to one, it doesn’t cost me more to add another weapon, our room, right? So it really allows us to scale or impact at minimal to no additional cost kottler let’s talk. A little more about something you mentioned earlier. If you’re around open source that it’s not gonna be reliable, whatever it is sabotaged, you know, wherever deep fears run, where can we lay some of these concerns? Yeah, i’ma hoping that that that’s been put to rest those promotion, every web server runs on a limb it’s background, a tip ashy, both open source tools. You know, it’s an allows things to grow beyond the control of one sort of corporation. Anything along the way, right? The world is big and beautiful, there’s lots of smart people that contribute add things along the way. So i personally feel that when you close your walls, you’re closing yourself to innovation and and to the community. Right? So it doesn’t dahna it’s a model that i prefer to support, the open sources, can i connect people to grow and there’s created huge culture like around model. There are tons of different plug ins that people have built along the way is with learning management piece is like solid and totally works. You could build things for it. We built and releases shared les screenwriter so, like, if you get anyone can add it to the site and it just allows you got texas page there’s a play but beside it so you can listen to it. So that means different learning styles, different disability needs and sometimes, like, you don’t really want to read like the twenty pages again, like, just play any kind of listened through it, right? So that’s, just like one examples on that we’ve built it was a huge community that built like different sort of layers for the pages are different toolbars, so it really allows things kind of grow abandoned and meet more people’s needs as well. So actually open source, you’re you’re a fan so far. Yes, i have to admit i’m very new to kind of a lot of the tech things and i’m not very tight check knowledgeable, but what our experience with open source has been has been fantastic and as somebody who is relatively new to the to the tech side of things, i look at it as something that is easy to customize and therefore easy for us to learn and adapt and get what we need out of the open source dahna it’s actually valuable, you know that you’re not you don’t have a tech the tech background yet. It’s. Not anxiety producing for you, you know you’re not. You’re not afraid of it. No. Like a minute left. What do you want to leave people with around this idea of virtual volunteer training? Actually, what do you want to wrap up? Our volunteers in our organization are the most valuable asset that we have their amazing, and they deserve to have the best opportunity to get the training in the knowledge and the education, and we feel that providing it through technology has really benefited our volunteers. Yeah, i would say in doing some things online, you can actually do things that you totally couldn’t do, like in a classroom like having ah, pulling on there are having that sort of recording and playback having options to kind of share screens are too around websites the chat box, right? Like, you know, when you’re in your typical class was like i don’t pass notes that’s totally flipped in a webinar like there’s a chatterbox, and i encourage people like to share our comment and how they feel comfortable, right? Maybe someone doesn’t feel comfortable like having their voice heard, but the type of messages feels safer for them, for whatever reason, our love like a lower buried entry, so a lot of people think. That all you know, when you start introducing technology on going at a greater distance that you, you’re losing something, but i think you’re also gaining a lot along the way and opens a lot of possibilities. Just tell me, what do you love about the work that you’re doing? Um, i will well, i’ll give you the short version, but when i was going to university for computer science, it came apparently pretty quick that was never going to be the smartest nerd in the room at all, so i had the opportunity to do like a summer internship at the kneel squire society, and and that really resonates me. We’ll have the opportunity used technology to kind of help people along the way, and i’ve had loss of amazing opportunity to kind of do that in other settings. I’m on a couple different boards now that how technology helping education helped run a local group of vancouver that helps non-profits use technology so falik technology can help people and change lives is like a really sweet spot for me to kind of use that nerdy part of my brain. I don’t want to be a coder and a cubicle for the rest of my life but helping people and helping the allies to technologies, presidents latto actually, what do you love about your work? I started as a volunteer with the organization. I fell in love with the organization and with our mission in her vision and just want to keep working towards making a sexual health accessible to everybody. Nbc and our volunteers. They’re such a crucial part of that that i’m glad to support them in any way that i can. All right, you’re both making a big difference. I think you’re part of it, right? You’re in it every day. Thanks. Thanks for your time, tony. Thank you. Chad. Chad lehman, director of development of kneel squire society and ashley turner, communications manager at options for sexual health. Thank you so very much. Thank you. Tony martignetti non-profit radio coverage of twenty sixteen non-profit technology conference. Thank you so much for being with us next week. Eight areas of non-profit excellence from the non-profit coordinating committee. If you missed any part of today’s show, i rebuke you. Find it on tony martignetti dot com. I think once per show is quite sufficient for ah, for the singing, i’m still very conflicted. We’re sponsored by pursuant online tools for small and midsize non-profits data driven and technology enabled pursuant dot com, and by crowdster online and mobile fund-raising software for non-profits. Now with apple pay crowdster dot com, our creative producer is clear. Myer half sam lever, which is the line producer gavin dollars, are am and fm outreach director shows social media is by susan chavez. Our music is by scott stein. Be with me next week for non-profit radio. Big non-profit ideas for the other ninety five percent. Go out and be great. What’s not to love about non-profit radio tony gets the best guests check this out from seth godin this’s the first revolution since tv nineteen fifty and henry ford nineteen twenty it’s the revolution of our lifetime here’s a smart, simple idea from craigslist founder craig newmark insights orn presentation or anything? People don’t really need the fancy stuff they need something which is simple and fast. 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Nonprofit Radio for December 13, 2013: Mastering Millennials & Engage By Age

Big Nonprofit Ideas for the Other 95%

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Derrick Feldmann: Mastering Millennials

Derrick Feldmann in studioDerrick Feldmann, co-author of The Millennial Impact Report, shares the research on how 20-32 year olds connect, get involved and give to causes they’re passionate about.

 

 

 

 

 

 

Amy Sample Ward: Engage By Age

Picture of Amy Sample WardAmy Sample Ward, our social media contributor and CEO of Nonprofit Technology Network (NTEN), knows which social platforms are best for which ages. She has tips to engage-by-age and reveals platforms to watch for in 2014. Plus, her 60-Second Style Stop.

 

 

 

 

 


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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host it’s friday, december thirteenth, twenty thirteen oh, i hope you were with me last week. I’d lapse into frigate triska, dick alia phobia that’s special for today if i came to learn that you had missed brandraise to fundraise. Sarah durham is principal and founder of big duck communications consultants for non-profits we talked about what brandraise ing is and how it paves the road to fund-raising and safeguard your donordigital how do you best preserve and protect your donor information? Scott koegler is our tech contributor and the editor of non-profit technology news, and he explained it this week. Mastering millennials derek feldman, co author of the millennial impact report, shares the research on how twenty to thirty two year olds connect, get involved and give two causes they’re passionate about and engaged by age. Amy sample ward, our social media contributor and ceo of non-profit technology network and ten nose which social platforms are best for which ages she has tips to engage by age and reveals the platforms to watch for in twenty fourteen plus. She’ll have her sixty sixty second style stop between the guests on tony’s take two my giving tuesday roundup of round ups we’re improvising a little bit right now because derek feldman, who wants to be in the studio, is supposed to be in the studio isn’t in the studio, but he’s he’s on by phone. In a cab, we’ll find out exactly where he is. Derek feldman leads the research team on the millennial impact project and is ceo of achieved, a consulting company he co authored caused for change. The why and how of non-profit millennial engagement, published by wiley he roots for he writes for philanthropy news digest of the foundation center and the huffington post impact channel on twitter. He’s at derek feldman spelled with two ends derek feldman welcome, thanks so much, tony. I think i’ll be there with you soon. Okay, where are you self? Tell me where you are. Well invited tunnels. So know what side of the city. And so i think i’m about ten minutes. So our eight minute ok, the tunnel. Which time we have a bunch of tunnels? Which tunnel you near lincoln? Oh, my god. You’re what time? Did you leave? Where? Julie? From indiana, i think. Well, it’s, a lot of traffic, but i’ll be there. I promise. Don’t worry. We’ll get okay. All right, now, that’s ok? We can improvise by phone, and then we’ll get you here when you get here. Um what you tell us why we should be even be be studying millennials? Why did you, uh, it was an interesting time is i was looking at, uh, how to understand that a connect with the donors in general about five years ago or so i looked at how we can help clients and individuals better engaged just donorsearch general, and one of the most interesting things that they started to do that i realized that millennials, those in their twenties, early thirties. Although i disagree with the cut office with roughly in the early thirty thirty one thirty two, i started to see some interesting differences between how their connection preference and how somebody who is a boomer had a preference true as well. And i thought, boy, uh, these are the donors of the future. We better start trying to understand what their expectations are. Supporters so that’s kind of how? It kind of got me interested in the discussion, okay? And what’s the history of the research you’ve been at this for several years. Yes, so we are embarking upon the fifth year of the research we’ve had the last four years, we’ve really focused and brought down that sort of engagement to focus on, as you mentioned, how to connect and then how they involve, and then how to give study, marketing, communication messages, solicitation of churches and so forth. And so this is the study of the reported twenty thirteen with the fourth year of the study, and next year we will be in our ship of the chronicle of philanthropy, how melanie alumni are engaging with their institutions, why or why not from their expectations as well. And then, in addition to that, be focusing on the corporate cause engagement side. So how employees millennial employees in particular our viewing, they’re causing gatien through their company and what they want to have happen? Okay, so the first don’t know. We’re talking about the ages twenty to thirty two, right? Is that that’s? What? Your research. Okay. Yeah, i know. There’s. Some a cz you mentioned there’s some you know, questions about where the age cuts off, whatever what? What’s a general, why what’s not, but what your research was twenty to thirty two correct. Okay, okay, and i’m sure that there are differences within that group even write a lot of twenty year old, you’re not like most thirty two year old, yeah, absolutely. And this is something that we’ve had teo look at overall when it comes to even social media engagement and sure, amy can talk about that well, the first year that we did, the study hi uses a facebook and even in our own studies, over the course of the four years we have seen facebook in the younger peer the generation, those twenty to twenty five that uses the cleaning high uses of instagram, image based type platforms like pinterest and so on, and so their differences between that and even as we look at the upper end of that, right? So those that are in the early thirty’s, late forties where starting families and they’re still in trapping exploration and sort it right in the middle, i like to say and there at a time where it’s not necessarily there giving to a lot of causes, and they’re starting to be much more, uh, sophisticated in their types of e-giving approaches so it’s a big age range, lots of changes going on. New technologies are always established that changed some of this, but also in combination of technologies, we see the actual individual going through their own philanthropic exploration. Well, yes. Okay. Studying on individual basis as well, right? I absolutely do. You have you have any objection to the term generation? Why? No, in fact, you know, here you want it like a generational terms and letters and so forth that craigconnects and wind and summer climbing season the next one. Now in that at all. I think the one thing that we are seeing is this trend of, uh, discussion around, you know, do we have to this label, you know, millennial millennial? Or is it just somebody’s in their twenties or even a young adult and so on? I think that will move away from the term millennial in the next three or four years. Our studies, we’ll look at other things, but but if in terms of just using that that name and knowing quite sure it does help some people understand what? Yeah, i mean that’s the advantage of having phrases that we understand. So i was just curious. It doesn’t matter to me what i’m happy to say millennials. I was just wondering if there was any particular, any objection you might had to gen gen y or something. Okay, all right. So the first really sort of phase of long term activity with non-profit is connecting. Yeah, absolutely. What do we what do we see among among millennials and how they get connected and what it is that moves them to connect? Exactly. So we have this is an important feature that a z we were even looking at the continuum of involvement, right? So how somebody moves from hearing about a cause to pure action, what they’re doing and so on way sort of been in this been in this mood that that that we have tto help the millennial move along and educational component that helps them understand the issue that caused issue much more importantly than necessarily the institution or the organization itself. Uh, so what we have what? We have really looked out over the course of the last couple. Years how can we better position the cause issue to try and connect with millennial interests in order to get them to act or commit to the cause? And we have discovered that when the issue is really at the forefront because that’s what they’re sharing our shared common value and shared common issue, the individual tenth have hyre reactionary. So this would be an example of saying, if you care about giving water to everybody in africa, you know, join us, participate, we’re leading with the issue versus saying, this is who we are. These are the three things we stand for, all that other stuff just like it because you heard about the brand right now, and so we’ve got a little bit of differences between those, and the connection point will be much stronger when we focus on the issue. Okay, interesting. So that that’s that’s really, the affinity is for the cause now, i just heard a little background noise. Does the cab driver know that he’s in a recording studio? He does, doesn’t he actually has been really great. So i have to get my cab driver really good. Yeah. Make sure you give it. Up. Give it generous. You make sure you give a generous tip and and if he’s any kind of performer, ask him if he’s a performer, maybe he could be on right now. Really focus. Okay, okay, i don’t know. Plus, i don’t know if he has a sag after card, so we may not be able to let him on if he’s not in the union that way would be able to do it anyway. And and in this in this connection phase, the the millennials are what? How extensive is their use of oven organization’s website? And we have just like, a minute or so before before our first break. Yeah, very, very, very important. We’re seeing that one of the first things that millennial does is look at the digital environment in which they’re attracted to from the issue. So here’s a good sort of play on how we’ve seen action happen. Colonial is interested in cause some impulsive pete. It might be from a peer. Still you google we directly into website, digital environment and from that environment, they do a couple key things. One is they’re trying to figure out if the issue necessarily does. Not what they’re wanting to do. The second thing is understanding how that organization our cause is related to that issue, and then third is going to a social network to see how they’re talking. So we’ve seen that happen time and again, as we do usability, testing and so forth to watch them do that what’s. Also important in that monisha pro quick is the use of the imagery to compel them to act and perform, at least in action, in the digital environment. Okay, excellent there’s a lot. There we’ll stay on this subject subject. What, that what that connect continuum looks like it’s, very interesting, starting going right to digital website, but then switching to social, which amy and amy sample, we’re not going to talk about the second half, okay, stay with us. Talking alternative radio twenty four hours a day. Do you need a business plan that can guide your company’s growth? Seven and seven will help bring the changes you need. Wear small business consultants and we pay attention to the details. 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Ivory tower radio dot com e every time i was a great place to visit for both entertainment and education. Listening. Tuesday nights nine to eleven, it will make you smarter. Hey, hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com. Welcome back to big non-profit ideas for the other ninety five percent let’s do a little live listener love mainz, germany welcome live listen, love to you, hyung zhao, china and shanghai china knee how oh, and dellaccio korea. Anya haserot i decided to start abroad with live listener love today from a cab on the west side, somewhere between the lincoln tunnel and seventy second street. Derek feldman, co author of the millennial impact report we’re talking about mastering millennials, so derek so the the non-profits website in the long term is not not as important to the connection, but initially it sounds like it is important. Yeah, it is. And tony really excited, actually here. Oh, you’re downstairs. Okay. All right, so why don’t you push the button for the floor number two and i’ll just speak while you’re while you’re on your way up. Okay. Derek has made it to the studio at one twenty five west seventy second between columbus and amsterdam. There was one time when amy sample ward had to run. Frequent listeners will remember that. And she will remember as well. I know she’s listening somewhere. Um, she had a run here and ah, little tap dance and she was a lot of breath, but it was no big deal. Derek derek took the civilised way. He took a cab so he will not be out of breath. He’ll be all poised a soon as he walks in and it’s very exciting. I can hear the elevator door opening and he’s actually, you know, he did not take the elevator. Derek feldman actually coming up the stairs, i’m pretty sure didn’t want to wait for the elevator because we’re we’re only on the twelfth floor, so he’s going to have ah, now we’re on the second floor. He’ll be here shortly. Um can’t tell whether he took the stairs or the elevator. The person on the stairs walked past, but so what’s interesting about the, uh, the use of the website is, as i was saying, it is important in the beginning, but then after that it’s ah it’s a switch to the social to the social platforms, so they’re clearly needs to be ease of transitioning someone from your sight too. Twitter, facebook, instagram, you know, however you believe you’re going to be connecting if you want to keep millennials engaged all right. Derek is here. It’s okay, he’s. A lot of breath, but ah, he did take the stairs and it’s only as something. One storey walk. All right, look, school welcome, derrick. Hey there. How are you? Great. Welcome. You know, get out the second person to do this, amy sample murcott same problem. Ah, months months ago when she was still here in new york, she had to she had to run. Okay, so take a breath. We were just talking about i was just recapping, like the importance of the website and the importance of making sure that it’s easy to jump from this website to social channels. Because that’s, what millennials want to do for the long term for the longer term? Absolutely. So what will also see from there is is that we will watch a millennial initially taken action on a site, but it also has a sharing component so it could be something like ah, sign a petition and then shared with your friends and then also going to their social networks. Todo eso quick called action on the site exactly on the website exactly. But because what we really want digital sites to do is help the millennial commit to the cause issue, right? So it’s, if i want water? Yeah, are you in for helping with water? A small action and then also saying, great. Now we want you to share your experience. This is where we share ours. You share ours too. Okay? The er and so so the website becomes less important people. You oh, you know, you know, you’re not finding millennial’s going back to the website very much after first first connection. Correct? Well, that’s sure. Yeah. And so the website has then become much more of ah, platform than to to continue to act upon so later on, there might be email campaigns, solicitations, those kinds of things, but whichever would drive back to the way exactly, sir, if they’re driven there. Well, they’re certainly going back. But if not driven, they’re getting long term information from the social network. Exactly. Okay, now, part of your study included video, right? You were watching people interact with non-profit websites? Yeah, we did use their testing. And so besides us just saying, hey, this is what we found out. We thought we should actually put this stuff in front. Of millennials and get and record their reaction to it. So we performed. We had about a hundred millennials nationwide that we put different types of solicitations infront of communication messages, digital experiences, we had them go through websites tell us what you like, what you don’t like. Tell us what you didn’t like with a solicitation. Why wouldn’t you give for? Why would you? And so all of that way actually shared some of that on her site. We plan to do more and share more of that in the next year. Well, i’m thinking of it. Why don’t you give the earl where people comparing the research and downloaded? Yeah, so all of the research is available for free and thanks to the case foundation stephen jean case foundation want in washington who’s really been helpful in allowing this for the field, and you can find that at the millennial impact dot com. Excellent. Thank you, since the website is important at the connection phase, should we be thinking about being mobile optimized? If we’re going to be optimized for millennials? Absolutely. This is something that’s been really interesting even around the text space first year we did. This study, haiti happens within two weeks after we started without oh my gosh, where you know the study is, the real researchers will be flawed and later on, even in this year when we look at text e-giving overall, it is remains in that year we did the haiti ans and it was eighteen percent of our pool had text to give this last year we had about eighteen and a half percent that have text to give. So for the last four years in our city and i can’t say everybody else’s studies, but then ours we have found that it’s been a little constant. What has risen during that time is the use of mobile engagement for transacting and so forth. So going to a mobile friendly website and then actually donating or taking a cause action after a connection, of course, comes involvement. Exactly what we what we see around involvement generally before we get specific s o i think the trends about eight, nine years ago wass in the field at least let’s create a young professionals group. That was our way to get to get millennials and young professionals, right? So segregated? Yeah, always. Like that in all good intentions, right? We figured that if we create this group, they’ll see they’re like minded friends, they’ll do certain things, and at the same time they’ll be able to actually learn from each other and get more engaged in the cause. But we were doing something very interesting is that we’re still we’re separating them from the true cause work of it. All right? So what we have discovered is this full integration together and secondly, is that we have to, as causes, allow an opportunity for our millennials and quite frankly, any age volunteer advocate to do things with us in a very short amount of time. So as you and i sit here right now, and if i wanted to do cause work for ten minutes, i should be able to do that and have that opportunity, and millennials want that too millennials they’re wanting the opportunity to actually be together at times, but also independently work and do cause work out the day when they can’t doesn’t mean i have to go down in the soup kitchen. How could i have the soup kitchen virtually as well? So that’s the trend that we’re seeing ok on dh also a lot of learning if there is going to be volunteer work. I saw i saw references in the study, too learning online versus making learning online available. Yeah, one of the biggest complaints millennials have told us is, you know, i go to a volunteer experience the first half hour is you teaching me what i’m going to do and their complaint is i don’t know if you know this, we live in an a on my environment, you can train us online prior to us getting there you can what you know, it’s an extra half hour, you’ve wasted thirty minutes exactly okay also a lot of interest in connecting with like minded peers, right? Seeing that as the reason for volunteering exact right, and so the some the initial engagement of causes either happens by themselves or with peers in pierre. Engagement is really hype here fund-raising is high with millennials and so on and when it comes to peer involvement, it’s the same thing, but here is where we get really challenged is that our organisations are not necessarily set up to do peer involvement tight service so, for instance if they go to the soup kitchen well, randy, you’re over there. Derek, you’re over here and you over there. I know you all came together here and you wanted to do this is appear thing, but we’re going to separate you and that’s another again, another complaint that we’ve heard hyre we talked about pure fund-raising or peer-to-peer fund-raising our runs, walks and rides popular very they are very, very and, you know, i’m not, and i think run race, walk is an incredible opportunity to expose people to cause work. The question is, what do we do with it? After that, we had about sixty three percent had participated in a run race walk in the highest, ah, one of the highest fund-raising components besides just giving out right as well, event based, i’ll fund-raising too. And so once we get this opportunity where we’re bringing our friends our peers altogether, and this is where amy can talk as well, that then how do we convert that to true engagement? The thing that a board of directors will do is say, oh, my gosh, derek brought ten of his friends. These ten friends now love the cancer society. That’s not true, they love america and they don’t love necessarily the rest, and so we have to be really cautious and we have always viewed, and we’ve put out some stuff there to say that you have to have a chain a drip campaign to engage them back in the cause because in art, as you said, connect involved, give we’ve skipped connect involved in pierre fund-raising and went directly to the give. Now sometimes we try to educate them as quick, but we haven’t had them act on behalf the cause except to give. So we’ve got to rework it a little bit more and get them to act now to the next stop. Okay, on one of our sponsors like to leave this in his rally bound, which does software for runs, walks, rides you say you say, what do you say? Runs races, walks, run, walk, race it’s old writes, is in there to get that right. We’re gonna work it all out, okay? After we are connected to involved. Now we get to giving and again generally, you know what? What do you see from the group that, um, in our population? Probably has the least available to give right cash wise haserot non-cash wise, i’m not and that’s not the only gift that people can give. Yeah, so i’m glad you mentioned that because i do want to make a statement that is we have looked at millennials, they view all the assets they have as valuable to the cause and that asset goes b the traditional form of philanthropy is time, talent, treasure? Well, i will have to come on here and say that there’s actually an expanded view for millennials, it is skill that they have it is the time that they have it is the money they have and the network they possess, their ability to tap into that network for you end too, in their voice, i mean, they’re considering all of those equal assets and opportunities for causes when it comes to giving, we have seen that a substantial amount of the giving efforts have involved peers, as i mentioned a little earlier, and what we do have, though, is this high level of transparency and expectation that there is some sort of feedback mechanism that will occur upon gift, and i’m not talking about the form letter that you get after you give right the twenty four hour rule that we want to try and teo, this is the so we asked you to give us ten dollars, to given at tau africa, you know, help somebody help in individual. Well, in thirty or forty days, i’m going to report back to you how that net actually had an impact on that individual and not waiting a long time on that reporting or that feedback, but actually bringing that shorter within the fifteen to forty five day mark is what we’re really looking at within fifteen days. Yeah, we or at least working on behalf of the cause there’s a great there’s a great cause. Col generosity water if you haven’t checked them out and online, they actually show the process they get through after they get your money. And and the greatest thing any organization can do is communicate along the way. You might not have impact for a full year. It doesn’t mean that you’re not working on their behalf and that’s what we forget and way think that the only thing our donors want to hear is when it’s completely job done, mission accomplished and we’re not we don’t need to go that george bush, i didn’t mean to do that make-a-wish on aircraft carrier mission come strike that job done! Wait that’s not the first report that doesn’t have to be the first report job done exactly so and this is where social media engagement is an incredible opportunity we can say all right, you know, after you give in fifteen days, i’m going to communicate with you and say you should check out our facebook, here’s here’s five images that are in our facebook environment right now from the people that were working with on your behalf if you want to continued updates head to our facebook environment because that’s where we can give that to, i would never use the word environment, but but you can see how we can use that social media engagement and say to our program, people, i need you to take three photos of the beneficiaries this week so we can continue to update our donors in real time of what’s going on and so forth and show the people that were actually helping in the cause. So so we have seen that in the use of annual every time we do the study is without i mean, it happens every time. It’s no annual reports, i don’t want that physical thing, it takes too long, and but we have to look at how millennials are doing things in general, in the consumer side and just in overall is that feedback loops in general have been much quicker. I mean, if you post something on facebook and nobody responds to it, it’s an immediate feedback like i shouldn’t opposed to that as well. So feedback overall in our society has been much quicker. I think the first time i took the g r e i it took me two months to get my my actual score. You had to wait in the mail, and then the last time i took it, which was a while ago, but they had it would tell you right there. You ready to find out your score? And of course, you freak out right in that moment thinking our life is going to be all dependent upon this next thing. Yeah. How important are, um, pictures, pictures and video? Very, very important imagery. And amy’s, they intend, has been doing some great studies around this to that imagery not only has hyre reaction posting commenting and engagement, then just text does to us well, in overlapping text upon imagery we saw really hyre amar’s high action or its high accelerates meaning either, like, retweeting, are commenting or posting upon that. Okay, excellent. Do you do you have time, tio, hang around? Absolutely. Absolutely. Amy, amy just gave me permission toe ask you to stay for for her part now she and i are going to be talking beyond millennials. I love because he’s great amy and i are friends, so okay, i sounded that way, okay? But we’re not going talking only about let millennials, but you’re certainly welcome to participating that part in any other part. But she not going to go a little further wonder teo thie other generations because there are other generations after that was but right now we happen to be talking about millennials. All right, here’s, what we’re going to do, sam, we’re going teo going toe. Go on, dh share, little sponsor information and then tony’s take two, and then amy will join us, and derek is gonna hang out cool. We are able to bring outstanding guests like derek and amy because there are companies that are helping me to produce the show me and everybody who works with me and you know that i am very good about e-giving credit at the end of the show to everybody, who’s, who’s a part of it on one of those sponsors is rally bound, and they’re the ones who i mentioned earlier with derek, they do software for rennes, runs, walks, rides, races, um, joe magee at rally bound will help you set up your campaign, and if you haven’t done this before, then he can be enormously helpful or if you’ve done it before, maybe you’ve used another platform and you not so thrilled or you’re not sure what might be out there for a different kind of peer-to-peer fund-raising management tool, then the best thing to do is talk to joe mcgee, and you could certainly you’ll find their product at rally bound dot com, but you’ll find joe magee at triple eight seven six seven nine o seven six for rally bound. And i’m also grateful that we are brought to you by t b r c cost recovery yourself. Rabinowitz is going to go over your past phone bills looking for errors, services you didn’t order well above market pricing, and when he finds those things which he does in ninety percent of the cases turns out phone phone companies are ah, not so careful, not so scrupulous about what they put on phone bills ninety percent of time he finds a mistake when he does he’s the one who talks to them, he picks up the phone, assuming you still have service and get your money back and you only pay him if in fact he does. So if he doesn’t get money back, you don’t owe him anything. Um, he was telling me about a non-profit where he had he had done some work for a company that maid apart for the mars rover and save them a ton of money. And then a couple of years later, someone from that company moved to a non-profit that woman brought him in, and he was able to find mistakes that equalled about three hundred dollars a month, and he went back three years, so over three hundred hours a month, three years, they’ve got a check for, like twelve thousand. Dollars so it works and you only pay him if he actually get you that money back. Theo sefer benowitz i’ve known him for about ten years and i’m grateful that he’s supporting the show you’ll find him at t brc dot com that’s tango bravo, romeo, charlie for those of you who know the phonetic alphabet that’s from my air force days or two. One two sixto before nine triple xero trc dot com tony’s take to my block this week is a giving tuesday roundup of round ups i have links to coverage from huffington post coverage. Um kruckel philanthropy forbes i have linked to an analysis from beth cantor and even a consultant who said his advice was avoid giving tuesday like the plague. So if you want to run the gamut of giving tuesday analyses and coverage, my blog’s is tony martignetti dot com and that is tony’s take two for friday, thirteenth of december forty eighth show of the year. Holy cow! I don’t want to think about forty eighth show of the year. Aimee semple ward she is high there it’s not your turn to say hi yet. Wait! Jumping the gun on me because i want to give you the proper introduction. Come on, she’s with us from portland, oregon, and she’s, ceo of non-profit technology network and ten her most recent co authored book is social change anytime everywhere her blog’s, amy, sample, war dot or ge on twitter she’s at amy rs ward, and in november, she was named a rising star by portland monthly magazine, so that on her facebook page she’s our own supernova. Amy amy sample ward, how are you doing? Amy, i’m doing okay. I’m actually working from home today to quarantine myself, so i don’t make the rest of the office sick, but other lives i am okay, alright. I’m sorry. You don’t feel good. Um, okay, it’s, one of those things where you know it’s the time of year where you feel fully functional but somehow are very naughty. So i have decided to not but that well, that yeah. Thank you. And thank you for that lovely imagery to it’s. A good thing, it’s. A good thing. This is radio. We’re not video streaming. I don’t know. With the imagery is in the mind. Images is quite sufficient. Okay, you were you were listening. I know. Did you think you wanted teo teo mention ofthe atop your head about millennial engagement? Lots of things i felt like i could have just jumped into that conversation. Okay, i want to see what happens when arika around, okay, so we can pick it up from where you guys were weaken, you know, i’m sure that you have some pieces that you want us to actually cover, but, you know, i think as a starting place the way that i normally talk about piela millennials or how to think about different generational groups with thinking of their advocacy campaigns or general engagements, you know, any anything for your organization? The easiest way i found to talk about the millennial group, which has a millennial? I think i and can talk about ourselves is, teo help people think about it in terms of millennials are kind of naturally community organizer, and when you think about it in that way, you don’t have to think of it. Is this like, you know, well, gosh, what would a millennial want in this campaign if you think of it from the place of you here’s a whole set of, uh, people? Who are naturally inclined to community organizing that a lot of what derek was hyre gliding really just falls into place when you think of anyone who the community organizer like trade, right? So they are at the ready to tap into a network of people they really want to get to be the person who’s connected to your cause, but is able to mobilize people, you know, to take some action. And at the end of the day, you’re probably the word invested in the relationship, not the people they’ve mobilized. You know, those people were there because of an action for this person, you know, is there because they want to be kind of they wanted they want to be the important valuable person that’s able to make action happens. You know, a lot of what derek said ten falls into that category, but i think that’s easier way instead of thinking, oh, gosh, there’s this whole, like bullet list of attributes of these millennials, right? I have to remember all this if you kind of think of it as that’s, a group of people twenty twenties, early thirties that are just naturally community organizer it’s it’s just easier. Wait a bundle it altogether. Derek natural community organizers. Hey, amy. Yeah, absolutely. I mean, this generation has grown up with things like america or on teach for america and all these other incredible programs service learning, involvement and so on. And amy is exactly right. I mean, the goal of somebody to go out and say, i want to do good, and i just want to rally my friends around doing good is so high with the generation, and we can see that every time when somebody says they’re in whether it’s in social media are whether it’s through text or whether it’s just two interpersonal saying, i want to go do something good and here it is and will you come along and sort of naturally organized together, let’s, talk a little about something that i think derek mentioned. Amy, you and i are going to explore the other the other generations to ok, and derek right has to catch a plane so he’s got two minutes or just so let’s go to him first. The decline in facebook among millennials planning facebook users yeah, you know, there’s, there’s, there’s a lot of individuals, and i’d love to hear it, amy has the sand is there’s a lot of researchers that have some assumptions as to why that is occurring. Parents are on their other things it’s just grown up, but i don’t there’s nothing in definitive that says this is exactly why it’s happening, but i will say that there is a rise in the use of imagery overall in marketing and general communication and the ability for us to show visually a cz well, so we haven’t seen that as necessarily a bad it’s just a different environment, and we’ve seen the use of more imagery to just compel other people to get excited, involved or show things about themselves. On how how strong is this declines? It hasn’t been really incredibly bad, you know, it’s still facebook by far is still when we look at the last for in our studies from twenty ages twenty thirty two, that it’s still the number one, but okay, we’ve seen the other ones rise higher, and then facebook has done gone down a little bit on, especially when we’re talking about those lower rungs. The twenty is the early twenties, not necessarily in the hyre ends, okay? Excellent. All right, so i think we have to let you go, but i’ll listen to you because i want to hear it. Okay, listen, in the cab, another cab drive will be involved. You headed to la guardia? Yes. Okay. That’s the easiest one to get through. Derek feldman leads the research team on the millennial impact project ceo of achieve and i would say let’s engagement is most prevalent on social networks. You’ll find him at derek feldman, spelled with two ends on twitter. Derek, thanks so much. Take a real pleasure. Thank you. Okay. I mean, you’re stuck with just me. It was fun having a bit of ah, like relay hand over wei together. Now. Well, we’ll race to the finish was like those relay races. Yeah, and i and i have my my, my, i’m not going to say the word i was gonna say snotty, but i’m not a partner in the relay. What’s your sense of the declining number still very deep penetration, but declining usage of facebook among those in the low twenties. Yeah, to derek’s point like i agree that everyone is their own effort. Um oh, gosh, this is why it’s happening, i wouldn’t just because there could bring it up. You know, i would argue against the theory that, you know, young people don’t want to be on facebook now the parents are on their of all of the generation, you know, young people are very used to having privacy profiles because unlike many, many people who were, you know, already an adult, when they got on the internet for the first time or really started creating some sort of online persona, young people have been doing that there were six, you know, like they were used to having to fill out everything check how they were set up, and i wouldn’t say, you know, young people don’t want to be on there since their parents, they just, you know, how to block their parent’s home in a way that maybe their parents don’t know andi, but he knows the latest numbers at least that i’ve been looking at, and i’m happy to send you like a long list of links that maybe you could put upon the blonde tony for folks that are listening and want to go. Just read through a bunch of the latest numbers through different platforms firm, you know, it’s really showing twitter as that surprising place. So if you know young people aren’t adopting book, we’ll have adopted something, right? So what is that other thing? For the most part, it looks like it’s twitter on and with that and then a couple other newer tools that are emerging that we could talk about a little bit later and and what that says to me, when you think about, you know what, twitter is, how it works on some of these other newer platforms compared to facebook. Well, they’re just simpler, you know, like when was the last time you saw your facebook this morning? Yesterday something and you just there’s just so much going on and not in a oh, my friends are so busy kind away in a is a platform filled with things there’s ads and there’s pages and there’s people in there so much, chef, when when we see, you know, drop in this in this eighteen to thirty four category and they’re moving to twitter that says to me they just want something that’s lightweight, simple they can easily do from their mobile phones, you know, the percentage. Of users on their mobile phone, especially in this younger demographic, is extremely high, so i push you want something really easy to just open up on your phone? You know, send a message check who talked to you that new a direct message, you know, whatever, it it totally makes sense to me that that they’re moving to something that’s more streamlined. Okay, maybe i could get you to add that the list of research to the could you put that on the facebook page for us? Yeah, sure. Okay. That’s a better place. I think more people engage with facebook then, then the blogged once the show is over. Okay, thank you. Um, let’s, let’s. Move away from the millennials and move to the next generation you have. Ah, you have some preferred channels for our gen xers. Say, roughly ages thirty three to forty. Yeah, nothing really starts. You know, you still see pretty strong facebook numbers, but you also after you leave this eighteen thirty whatever number on get into that next generation, or even the next couple generations is when you also see lincoln azua latto hyre semper. Because these are people, you know, kind. Of firmly situated in their career and for many people in those generations where you’re maybe a little bit further from college or high school friends, you know, our people that maybe you live in us, you know, fun apartment building and it’s, a sitcom on beauty, i don’t know and you know, you’re in a place where really it’s so it’s, so rational connections that are your network, maybe with millennials where we’re saying no it’s their friends, that their trying to mobilize to participate in the campaign with them the next couple generations, they’re using tools like facebook and linkedin as really a professional place, you know, people, they know the ones that end of the conference or that, you know, they schnoll the product teo or whatever that is. Those other platforms have seen a lincoln is very much a social platform with updates and messages and all the rest, you know, it makes sense that facebook and lincoln pretty high there. Do we have numbers? Oh, are we? Let me ask, how do we measure usages? A like number of hours per week or number of hours per month on a different planet wasn’t michelle all of these different platforms are measuring things differently, of course, on dh, you know, i would say when and i’ll post latto these links so folks can go through and look at it with their own lens for maybe the ages of folks they’re they’re trying to engage with, but the thing that is really important to try and get teo not everyone makes it very easy to find is the difference between total registered users and act e-giving users that her fogging into that platform, at least, you know, warns a month or however they define active because, you know, there could be a hundred tons of people that had signed up, but i have never loved in. So are they really your user on that a tricky thing, especially in the larger platform to find how many of these people, you know, when they’re saying the billions of users, how many of them are using the platform vs have ever signed up? Okay, all right, we got to take a break for a couple minutes. Amy and i are we’ll continue talking about engaging by age, and we’ll continue on talking about the older generations, so hang in. There. You’re listening to the talking alternative network. Shin are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz it’s, a conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping countries. 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I’m sorry, i have to keep it too good to live listener love, because i don’t know how to welcome you in sweden, tokyo and saitama, japan. Konnichiwa, amy, what what engagement ideas do you have for tapping gen x, knowing that they’re spending more time on linked in than people who are younger, and they’re also, but they’re also on facebook a good bit. So i really like when when you and eric were chatting before and he was saying you lied with what that cause actions could be right away, because because people want to in that millennial generation, actually try it on, like, great, let me share this petition and see if any of my friends we asked to it and that’s kind of their way of gauging, you know, how well that’s going to stick for me? Because taking that action and being part of the organization is really a relationship and not just that transactions when we think about that next couple generations up who are maybe more boat gets on lengthen and facebook, there’s there’s still an opportunity for sharing, but what they’re going to share maybe isn’t the same kind of lightweight action in this more, especially when you’re thinking of those platforms with a professional presence that content is more positioning the poster, the user and someone who’s either very well connected, you know, they know the people that wrote that log post, etcetera, or they’re well informed, so they’re the first one to know about that topic or, you know, the first one to maybe not. Even the first one, but the one who has the most insight on a news story or a report that was just helpless, etcetera. So as an organization, how you can support that by saying, oh, as far as our supporters of people who’ve taken action, etcetera, we want to be sure you’re in the loop with the latest information on this topic or, you know, whatever it is that they are inclined to share your information where maybe they don’t as millennials, they’re not looking for all the times actions to be promoting to their network and said they want then that show, you know, they are really on top of this topic they really know about this issue, you know, they’re on top of the news, giving them some sort of, you know, easy and regular way get that content and share it so that their position in their network as that you know, smart person, how is that done on linked in? If i if i see, say, slideshare on linkedin imbedded or video or something, how do i then share that within linked in? Can i can i do that? I attended where you see it? So lincoln has, you know, they have invented application, so so i can for temple on my linkedin page, anytime i ask something the slideshare it just automatically shows up there, you might see it, but that’s different than if i were to actually, like, post a link to it, where is more of us? I don’t know what phrase they use, but like a status update, you know, i’m actually posting it into the network instead of just having it show up on my own profile. No, but i think a lot of organizations are trying out having a page, having a group all the different kind of organizational presence he says in lincoln as ways to post that information. So the people who follow that pager part of that group are getting it, but then they can re purpose it in their own channels on their own profile, etcetera. So that would be something that would be worthwhile for an organisation to test whether they’re goingto embed something or make it a discussion topic with a link. Exactly. Ok, cool. Yeah, i’m actually i’m all right. Um, okay, just before we before we leave generation x, which you’re aspiring to. I don’t know how close you are to it. But you’re. You’ll get there. And then after that, we’re gonna move into my generation. So since we’re any, any, any last tip you wanna leave us for for generation x. No, but i would say, you know, at least your last point there about really testing things it’s important, especially with this your generation accident, i think the lost generation, where a lot of people within those age groups maybe feel more aligned with one of the other groups, either the ones you know, slightly older, slightly younger than them. And so, you know, the end of the day, we’re all beautiful, like humans, and we want to be treated, you know, like on individual, so don’t just say, like, squash while everybody on our facebook page is thirty eight, this is exactly how they’re going to respond to our content. You’re still gonna have to test it, and you’re gonna have to figure out and pay attention, you know, what’s working what isn’t? How do we better, you know, provide content to our supporters? Okay, let’s, let’s, talk about the boomers a little bit. What? What? What kind of what kind of penetration do you see him in the various platforms? You know, they’re pretty good penetration, i guess. But it’s not no it’s. Just not going to be a natural tendencies the way younger generations, you know, wouldn’t. Think twice about getting out. You know how many times i’m in a situation where there’s people of all different generations at a table, you know what, a conference for example, everyone’s talking about something? There’s a disagreement about that fact and everyone at the table who’s under thirty five immediately take out their smartphones like, well, let me just do a search and find the answer no, no problem and everyone else it’s over thirty five tables like, well, let’s, just keep talking about it. You know what? Just to have an argument about it until we reach our own conclusion and, you know, the other half the tables like, oh, no, down on wikipedia, here’s the answer we’re done. So even though they’re there are fairly good numbers of boomers on these different channels, it’s gonna have to be an intentional decision. You know, they’re probably going to choose facebook because they have friends and family on facebook or they’re going teo you, it means they’re going to choose something. Were there enough of their network is already there before they make that decision. So that’s, really generation that uc has the most, um, most impact based on how popular is tougher, you know, you don’t see a lot of rumors like out there adopting brand new social channels that no one else is on because they’re only doing it for the connections in their family, you know, they’re definitely the followers. They don’t need to be the first, you know, out on the front here of the internet, right? Do not early. Do not early adopters. Okay, right. I think we have our topics for for next time when you’re on in january, which will be, well, continue a little more with baby boomers. And then you have cem cem platforms for twenty fourteen that we want to look at. Yeah, definitely. Okay, uh, give me a thirty second style stop. Well, you know, here in oregon, it was on that usually cold last week. I don’t know how new york once it was actually unseasonably cold or just reasonably dinner. But in oregon, it was much colder than than usual and office suffered because it meant half of the heaters were, like, roaring and the other half kind of puttered out and gave up. So my style tips and this could be only for me and is the most practical thing ever on that is to organize my my sweaters and like part against etcetera. Sai how heavy they are. So i kept one in the office that was very heavy. And then i kept one in the car that was lighter so that i could determine as they went through my day, something that still matched but was different weights because it was so called and then so hot on ly from amy sample ward, thank you very much. Her blog’s amy sample board dot org’s and on twitter she’s at amy rs ward. Thank you very much, amy springstead elearning next week, it’s going to an archive broadcast? I couldn’t get anybody to commit for december twentieth, but we have over one hundred, seven hundred seventy shows to choose from exactly fact. Next week. Last week was one hundred seventy, so i will pick you a winner for next week’s archive broadcast were brought to you by rally bound dot com and t brc dot com good people, please talk to them. Our creative producer is claire meyerhoff. Sam leave wits is a line producer, shows social media is by deborah askanase of community organizer two point. Oh, and there are producer of tony martignetti non-profit radio is john federico of the new rules that cool music is by scott stein. I hope you’ll be cool, and you’ll be with me next. Friday went to two p m eastern at talking alternative dot com. E-giving didn’t think that shooting. Good ending. You’re listening to the talking, alternate network, waiting to get in. Are you a female entrepreneur? Ready to break through? Join us at sixty body sassy sol, where women are empowered to ask one received what they truly want in love, life and business. 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