Tag Archives: Marketing

Nonprofit Radio for October 11, 2013: I Had A Great Interview But I Didn’t Get The Job & Storytelling

Big Nonprofit Ideas for the Other 95%

Listen live or archive:

My Guests:

Susanne Felder: I Had A Great Interview But I Didn’t Get The Job

Susanne FelderSusanne Felder, a consultant in outplacement at Lee Hecht Harrison, says there’s more to getting a job than having a good resume and interview. We talk about research; confident networking; panel interviewing; dodging salary questions; and what to do in the last 30 minutes before your interview. (Originally aired August 31, 2012)

 

 

Rochelle Shoretz: Storytelling

Publicity Photo RShoretzRochelle Shoretz, founder and executive director of Sharsheret, has a compelling story herself as a two-time breast cancer survivor. Sharsheret has built a culture of compassionate storytelling to help its members through their cancer diagnoses and treatments. Rochelle shares ideas on identifying storytellers; supporting them; giving them multiple ways to share; helping them through this very personal process; and why it’s all worth your time.

 

 

 

 


Top Trends. Sound Advice. Lively Conversation.

You’re on the air and on target as I delve into the big issues facing your nonprofit—and your career.

If you have big dreams but an average budget, tune in to Tony Martignetti Nonprofit Radio.

I interview the best in the business on every topic from board relations, fundraising, social media and compliance, to technology, accounting, volunteer management, finance, marketing and beyond. Always with you in mind.

When and where: On Fridays at 1pm Eastern: Talking Alternative Radio

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You can also subscribe on iTunes to get the podcast automatically.

A sign that says "Our recipe: Simplicity, Honesty, Innovation. MIx well. Serve anywhere."

Keep Your Marketing Simple

A sign that says "Our recipe: Simplicity, Honesty, Innovation. MIx well. Serve anywhere."
photo courtesy of duncan on Flickr
This ad for ebay™ Now is running in the New York City subway:

     Thousands of items from local stores. Delivered to you in about an hour.

I admire the simplicity and conciseness. It conveys lots of information in two short sentences:

     *We’ve got plenty of items for you
     *They’re locally sourced
     *We deliver fast
     *You know how to find us

Describing my consulting, I strive for the same info density in short descriptions.

     *Planned Giving: I help nonprofits raise money through estate and retirement plan gifts.
     *Charity Registration: I help nonprofits get into compliance in each state where they solicit donations.

It took me months to hone those messages. And they’re still not as exciting as the subway copy.

Can you make your marketing brief, informative and jargon free? Your readers will be grateful. Do you do a lot of speaking? Your listeners will be even more grateful. Readers can stop reading. The people in your audiences probably won’t walk out. But they can tune you out.

Those you’re delivering to will better understand your messages–and it’s good practice for cocktail parties. The second half of this episode of Nonprofit Radio is devoted to dropping cliches.

It’s a challenge to write short and informative, and it’s a skill worth developing.

(ebay is copyright © 1995-2013 eBay Inc. All rights reserved.)

Nonprofit Radio, March 26, 2013: Discover Your Brand & Content Marketing

Big Nonprofit Ideas for the Other 95%

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Tony’s Guests:

Nadia Christina Tuma
Nadia Tuma
Nadia Tuma: Discover Your Brand

Nadia Tuma is a brand innovation strategist with clark | mcdowall. Your brand goes much deeper than logo and tagline. What’s the process to discover your brand strategy? Once you’ve found it, how do you manage it? Nadia and I will discuss.

 
 
 

Scott Koegler
Scott Koegler: Content Marketing

Scott Koegler returns. He’s our tech contributor and the editor of Nonprofit Technology News. What content should you post for consumption and where should you put it? How do you start your content marketing? Scott and I will discuss.

 
 
 
Both segments have survey questions. Please take a moment to answer three quick questions. You’ll find it below. Thank you! If you could also share it with other nonprofit professionals, I would appreciate it.
 
 
 

Create your free online surveys with SurveyMonkey , the world’s leading questionnaire tool.

Here is a link to the survey: http://tony.ma/Zpjgmr


Top Trends. Sound Advice. Lively Conversation.

You’re on the air and on target as I delve into the big issues facing your nonprofit—and your career.

If you have big dreams but an average budget, tune in to Tony Martignetti Nonprofit Radio.

I interview the best in the business on every topic from board relations, fundraising, social media and compliance, to technology, accounting, volunteer management, finance, marketing and beyond. Always with you in mind.

When and where: Talking Alternative Radio, Fridays, 1-2PM Eastern

Sign-up for show alerts!

Here is a link to the audio for the show: 135: Discover Your Brand & Content Marketing. You can also subscribe on iTunes to get the podcast automatically.

Maria Semple

Nonprofit Radio, March 8, 2013: InteGREAT Communications And Marketing & PRI: Program Related Investments

Big Nonprofit Ideas for the Other 95%

Listen live or archive:

Tony’s Guests:

Lansing Associates logo
Diane Lansing: InteGREAT Communications And Marketing

Diane Lansing, president of Lansing Associates, has ideas for getting your communications and marketing in sync. Then she wants you to apply analytics so you know what works and what doesn’t, in the short- and long-term. Sounds simple. Are you doing it? Diane will get you started.

Maria Semple
Maria Semple: PRI: Program Related Investments

Our prospect research contributor and The Prospect Finder, Maria Semple, is with me to explain why foundations don’t only make grants. Some offer loans, loan guarantees, equity investments and other PRIs. How do you find these foundations? Listen to Maria. She’ll also have info on conferences you’ll want to pay attention to.

 


Top Trends. Sound Advice. Lively Conversation.

You’re on the air and on target as I delve into the big issues facing your nonprofit—and your career.

If you have big dreams but an average budget, tune in to Tony Martignetti Nonprofit Radio.

I interview the best in the business on every topic from board relations, fundraising, social media and compliance, to technology, accounting, volunteer management, finance, marketing and beyond. Always with you in mind.

When and where: Talking Alternative Radio, Fridays, 1-2PM Eastern

Sign-up for show alerts!

Here is a link to the audio: 132: InteGREAT Communications And Marketing & PRI: Program Related Investments. You can also subscribe on iTunes to get the podcast automatically.

Nonprofit Radio, December 14, 2012: Get Engaged III & Dutiful Documentation

Big Nonprofit Ideas for the Other 95%

Listen live or archive:

Tony’s Guests:

Amy Sample Ward
Amy Sample Ward: Get Engaged III

Amy Sample Ward is our social media scientist. She continues her series on online engagement with goal setting. How do you know if your engagement strategies are successful? We’ll talk about identifying goal areas; assigning metrics; and measuring success. Amy is membership director for the Nonprofit Technology Network (NTEN) and contributes for Stanford Social Innovation Review.

 

Gene Takagi & Emily Chan
Gene Takagi & Emily Chan: Dutiful Documentation

Gene Takagi and Emily Chan, our legal contributors from the Nonprofit & Exempt Organizations Law Group (NEO), explain the IRS rules on what should be in all those acknowledgements you send for 2012 gifts.

 
 
 


Top Trends. Sound Advice. Lively Conversation.

You’re on the air and on target as I delve into the big issues facing your nonprofit—and your career.

If you have big dreams but an average budget, tune in to Tony Martignetti Nonprofit Radio.

I interview the best in the business on every topic from board relations, fundraising, social media and compliance, to technology, accounting, volunteer management, finance, marketing and beyond. Always with you in mind.

When and where: Talking Alternative Radio, Fridays, 1-2PM Eastern

Sign-up for show alerts!

Here is the link to the recording of the show: 121: Get Engaged III & Dutiful Documentation. You can also subscribe on iTunes to get the podcast automatically.