Tag Archives: management

Nonprofit Radio for November 18, 2016: 8 Areas of Nonprofit Excellence

Big Nonprofit Ideas for the Other 95%

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My Guests:

Sharon Stapel & Melkis Alvarez-Baez: 8 Areas of Nonprofit Excellence

(L to R) Melkis Alvarez-Baez & Sharon Stapel

The NY Community Trust Excellence Awards are based on tough criteria that reveal the right way to run your organization in areas like fundraising; management; board; financial; and diversity. From the Nonprofit Coordinating Committee, Sharon Stapel, president & executive director, and Melkis Alvarez-Baez, deputy director, explain the standards. They’ve been upgraded since we covered this on March 6, 2015.

Register for the Excellence Awards ceremony on December 2 in New York City.


Top Trends. Sound Advice. Lively Conversation.

You’re on the air and on target as I delve into the big issues facing your nonprofit—and your career.

If you have big dreams but an average budget, tune in to Tony Martignetti Nonprofit Radio.

I interview the best in the business on every topic from board relations, fundraising, social media and compliance, to technology, accounting, volunteer management, finance, marketing and beyond. Always with you in mind.

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Nonprofit Radio, April 5, 2013: Talk Between The Generations

Big Nonprofit Ideas for the Other 95%

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Tony’s Guests:

Phyllis Weiss Haserot
Phyllis Weiss Haserot
Phyllis Weiss Haserot: Talk Between The Generations

Phyllis Weiss Haserot, president of Practice Development Counsel, is a consultant and coach in cross generational communications. Think 60ish boss and 25ish employee. Or 70-year-old fundraiser and 30-year-old donor. Phyllis has strategies for understanding and working across the generations.

This segment with Phyllis has a survey. Please take a moment to answer two questions.

You’ll find it below. Thank you! If you could also share it with other nonprofit professionals, I would appreciate it.
 

Create your free online surveys with SurveyMonkey, the world’s leading questionnaire tool.

Here is a link to the survey: http://www.surveymonkey.com/s/Y8RSGM3. Please share the link!


Top Trends. Sound Advice. Lively Conversation.

You’re on the air and on target as I delve into the big issues facing your nonprofit—and your career.

If you have big dreams but an average budget, tune in to Tony Martignetti Nonprofit Radio.

I interview the best in the business on every topic from board relations, fundraising, social media and compliance, to technology, accounting, volunteer management, finance, marketing and beyond. Always with you in mind.

When and where: Talking Alternative Radio, Fridays, 1-2PM Eastern

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Here is the audio for this episode: 136: Talk Between the Generations. You can also subscribe on iTunes to get the podcast automatically.

Cause Marketing Guidance From NY Attorney General

The cover of Cause Marketing for Dummies courtesy of John Haydon on Flickr.

Cause marketing: when your charity teams up with a company so that you raise money and they sell stuff and/or look good.

Questions have been asked, most recently in the The New York Times. There are no rules and the amount of money raised can be questionable.

The New York Attorney General wants to help. The office has issued a five-point guidance document. It’s on the web and as a pdf. Here are the recommendations:

1. Clearly describe the promotion
Prominent disclosures should include: charity name and mission; benefit the charity receives; minimum guaranteed or maximum imposed on donation to charity; consumer action required; and, dates of the campaign.

2. Allow consumers to easily determine donation amount
Do you wonder what “net proceeds” means? Net of what?

3. Be transparent about what is not apparent
Protect your brand so it’s not injured by an unclear campaign. For instance, if the company is making a fixed donation, don’t let promotional materials suggest that buying product makes a difference in how much your charity gets.

Likewise, if there’s a cap to the donation you’re getting, don’t flood stores with more goods than reasonably expected to reach that maximum. (I like that one. How ethical are you when it’s hard for the public to know how ethical you are?)

4. Ensure transparency in social media
If it’s a campaign to get the company likes, followers or +1’s, follow the other recommendations here. Social media campaigns aren’t exceptions to transparency and accuracy.

5. Tell the public how much was raised
Cause marketing is no exception to the public’s demand for impact measures. Tell us how you did.

Care to share your experience with cause marketing? Was the company fair? Did you get what was promised? What feedback did you get from donors? Would you do it again?

Dear Housing Works Thrift Shops

On Thursday, Oct. 11 at about 5:15pm I intended to donate a bookcase clock to your Gramercy Thrift Shop. I had been carrying it around all day with Housing Works in mind.

While in the bag the clock unscrewed from its pedestal and I screwed it back in. The young woman accepting donations saw that and when I put it on the counter she laughed. The clock swivels in its pedestal and I surmise she decided it was broken and a worthless item.

When I asked her for an explanation she insisted, “Nothing is wrong” and chuckled when I accepted her offer of a donation form. Her unsuppressed snickering turned me off and moved me to withdraw my donation. She offered no apology or explanation.

She’s [description omitted]. The clock is 2 years old from Bombay Company.

Your thrift operations need to be more attentive to hiring and training.

I have donated to the Gramercy store previously and bought from there. My most meaningful purchases were a $250 chair with ottoman and a $100 file cabinet. I have bought smaller items as well.

Your inconsiderate employee cost you a donor and buyer.

I blog on philanthropy and fundraising. I may well blog this as an example of what not to do.

Sincerely,
Tony Martignetti

I emailed that to Housing Works’ vice president for development on a Sunday. He emailed me back on Monday:

So sorry to learn about your experience at the Thrift Shops. I’ve forwarded your email to our director of stores. I expect that you’ll hear back from her shortly.

Please know that we appreciate your generous support over the years and we hope that this experience doesn’t completely end our relationship with you. Staff training is very much important to us; however, we sometimes fall short of our customer service goals.

Feel free to call me at any time; my contact info is below.

Housing Works’ director of stores left me two messages on Tuesday. She was very apologetic. I called her back but we haven’t spoken.

Rather than an example of what not to do, which I anticipated, it’s representative of the right way to handle a customer complaint.

Well done, Housing Works.

Nonprofit Radio for August 24, 2012: Campaign Volunteers & Fiscal Sponsorships

Big Nonprofit Ideas for the Other 95%

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Tony’s Guests:

Rich Foss
Rich Foss: Campaign Volunteers

Rich Foss, author of Greenlight Fundraising, on the importance of volunteer leadership in your campaign. How to recruit your chair and lead donor; the other volunteers you need in place; and what their jobs are. He has job descriptions and other resources that will go up on LinkedIn and Facebook.

 

Gene Takagi & Emily Chan
Gene Takagi & Emily Chan: Fiscal Sponsorships

Our regular legal contributors, Gene Takagi and Emily Chan of the Nonprofit & Exempt Organizations Law Group (NEO), make sense of this complicated relationship. What it is; why your office might become a sponsor and what that looks like; how to get started.

 


Top Trends. Sound Advice. Lively Conversation.

You’re on the air and on target as I delve into the big issues facing your nonprofit—and your career.

If you have big dreams but an average budget, tune in to Tony Martignetti Nonprofit Radio.

I interview the best in the business on every topic from board relations, fundraising, social media and compliance, to technology, accounting, volunteer management, finance, marketing and beyond. Always with you in mind.

When and where: Talking Alternative Radio, Fridays, 1-2PM Eastern

Sign-up for show alerts!

Here is a link to the audio podcast: 106: Campaign Volunteers & Fiscal Sponsorship. You can also subscribe on iTunes to get it automatically.