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Nonprofit Radio for July 28, 2017: 350th Nonprofit Radio

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Scott Stein, Claire Meyerhoff, Gene Takagi, Maria Semple & Amy Sample Ward: 350th Nonprofit Radio

It’s our 350th show and 7th anniversary! With co-host Claire Meyerhoff. We’ve got live music; giveaways from Pursuant & Cura Coffee; all our contributors: Gene Takagi, Maria Semple & Amy Sample Ward; new affiliate station announcements; 2010 Trivia; and a lot more!

 

 

 


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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host it’s our three hundred fifty and show you heard that live music scott stein is with us and lots of other people. Thank you, scotty, you’re welcome. We’ve got two listeners of the week first. Dan kimble he’s, a product specialist at apple, owes software he’s always tweeting and retweeting aboutthe show very grateful. This week, he posted congrats to tony martignetti and his upcoming anniversary show, grateful for you’re and mr show, grateful for your promotion of non-profit work. Dan, i’m grateful to you for your support of non-profit radio. Thank you so much. Congratulations on being a listener the week on show number three hundred fifty also fund-raising fox they’re on the road right now between buffalo grove, illinois and downtown chicago. They tweeted that this will be great road trip listening to which i retorted, this is like an hour trip from buffalo grove to chicago that’s like that’s a commute? Not a not a, not a that’s, not a road trip, but okay, if you insist, maybe in chicago that’s a road trip congratulations. Fund-raising fox drive carefully even though you’re only going across the street, thanks for being with us on three fifty oh, i’m glad you’re with me. I’d be stricken with copper. Oh, poor foreign yuria! If you wet me down with the idea that you missed today’s show, it is the three hundred fifty of show seventh anniversary of non-profit radio coast clear meyerhoff is with us with me live in the studio. We’ve got that live music and more to come give aways from pursuing and cure a coffee all our contributors jane takagi, maria semple and amy sample ward, our sponsor ceos are going to be with us. I’ve got new am and fm affiliate stations to introduce we got non-profit medio math quiz and i’m already exhausted. We’re on facebook live! Check us out right now from the tony martignetti non-profit radio page facebook live! We’re also live tweeting, join us! Use the hashtag non-profit radio on tony’s take two thank you. We’re sponsored by pursuant full service fund-raising data driven and technology enabled, you’ll raise more money pursuant dot com and by we be spelling supercool spelling bee fundraisers we b e spelling dot com tomorrow half welcome back to the studio, tony. Thanks for having me. Thank you. Wonderful to be here for the three hundred and fiftieth show. Thank you. Yes, i love it. You’re the creative producer of the show. Of course. Thank you. I helped you start the show from one back when it was the tony martignetti show for two weeks back in the day two thousand ten also? Yes, of course. There’s a seventh anniversary seventeen minus ten seventh anniversary president of plant giving agency that’s me, you’ll find claire at pg agency, dot com and at claire says z what’s going on climber half what’s up in your what’s up in the pg agency. Well, we’re working on a lot of different projects. I’ve got a lot of wonderful clients and working with parkland hospital foundation in dallas. Cool, a couple of other clients in texas and a couple clients in florida and ah, united way and lots of different people. And i’m staying here in new york for a couple days of my friend bette’s house in westchester county, and i drove into the city this morning with the convertible top down and here i am, cool it’s a beautiful day for a top you drive to scott stein. Welcome back to studio. Thank you for having me. Great seeing my pleasure. Of course. Scott’s dying. The composer of our theme song. My voice is cracked theme song like i’m fourteen cheap red wine of course you’re gonna be playing cheap red wine on dh another wine related song as well you’ll find him at scott stein music dot com don’t go to scott’s stein dot com i did that that somebody it’s an australian motivations motivational speaker don’t go to stop sign dot com go to scott’s in-kind music dot com and he’s at scott’s time music also so glad you’re with us. Great beer. Cool. Cool. Uh, we got, uh we got track record on the phone. He is the ceo of pursuant to years, sponsor of non-profit radio. The renewing way with us to the end of the year. So grateful for that. So so grateful for pursuance, sponsorship and love of non-profit radio trade ryker, welcome to the show. Tony. How you doing today? It’s? Great it’s. A beautiful day for three. Fifty how are you doing in where you from? In texas. Where? You calling from? I’m in the dallas area. The big d. Okay, cool. I want to thank you. I want to thank you so much. Not only for being here today, but for pursuing sponsorship of non-profit radio. Well, tell me, first of all, congratulations. Three hundred fifty episodes. What a milestone. Unbelievable. We appreciate so much. See great work that you and the other sponsors provide the opportunity for you to do for the non-profit states your gift way. Love what you do, and they’re just proud to be a sponsor. Thanks, tony. Thank you so much, trent. Um, you you are so generous at pursuing there’s there’s. This constant resource is available. I mean, i’m talking about them every single week. It’s webinars info. Grams. Content papers? Uh, it’s it’s. Amazing how generous you are. What? What? Acquaintance with what’s coming up for pursuing the rest of this year. Well, a lot going on. Thank you for that. We really believe in giving back the non-profit states in any way. We can. We learn a lot by working with our clients were in partnership with them always. We’re always thirsty. Learn mohr and then share what we learn. Through a variety of webinars and white papers and other things that we do, no matter how large or how small you are, we’re hopeful ableto help some folks out, you know, for the second half of the year, we’ve been working hard on something that over the years we’ve learned things. One of the things that i think most important is that the smaller non-cash profits that don’t have the resources to hyre firms to help him out of that at a deep level, we’re trying to make some of those tools more accessible youand your listeners have known that we’ve been working on that for a while, wade got some exciting things on the horizon to make better sense of all that data out there that that folks have and be able to make that more actionable and getting better results without having that we’re not having to spend a lot of money, so we’re driven by by creating tools, you know, i think that that’s an opportunity out there right now, there’s more competition than ever out there for the same dollars and stay on top of mind for your constituents and being able to keep up. In that to a conversation is really important, and while there are a lot of great point tools out there would like to call them, and we encourage everybody to use things like that that are free or very inexpensive with non-profit states being able to pull that data together being ableto you have the appropriate relevant conversations to your here’s donors and your prospects and volunteers on your advocate, you are really important so that some of the stuff we’re working on cool and, you know, small and midsize non-profits that’s the audience, you know, where we’re big non-profit ideas for the other ninety five percent, and i’m always saying every week, actually, a couple times a week pursuant data driven technology enable ana, i know and that’s that’s a big no that is a challenge area for small and midsize shops. Yeah, not always accessible, i think you know the big non-profits have a lot more resources, and while we appreciate the opportunity to work with them and learn from them, i’m really driven for the drive system for the quote unquote little guy, the small, the medium sized non-profit that’s passionate about what they’re doing and that most of the time spent, you know, driving for the mission of the organization and fund-raising is an important aspect of that, but how do we make that more simple? How do we make it more accessible? How do we make it more affordable? And so i think that the market will be really excited about some of the stuff that we’ll be bringing out twenty eighteen by way of tools to apply all of that. We’re taking the concepts that you hear out there about business intelligence and artificial intelligence, predictive modeling, and we’re going to simplify that to make it as easy as the way you might use google maps and make it easy for the smaller, medium sized non-profit put it to use and to raise more money and more connected to their constituents. That’s what’s really important, excellent trench. Well, i look forward to sharing the word of all that stuff as it comes out with our with our audience with our over twelve thousand growing on die again. I know you’ve got to go and i thank you very much again for your support of non-profit radio. Thanks so much for being with us, trent. Congratulations, tony. And everybody out there keep supporting tony and the great work that he does. Keep up the good work for your non-profit have a great show, tony, and keep up. Keep it going. All right. Cool. Thank you very much, trent. So long. All right. We’re gonna go out for a first break. We got tons more coming up. Oh, my god. We’re just scratching the surface for god’s sake. Stay with us. You’re tuned to non-profit radio. Tony martignetti also hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a quick ten minute burst of fund-raising insights published once a month. Tony’s guests are expert in crowdfunding, mobile giving event fund-raising direct mail and donor cultivation really all the fund-raising issues that make you wonder am i doing this right? Is there a better way there is? Find the fund-raising fundamentals archive it. Tony martignetti dot com that’s marketmesuite n e t t i remember there’s a g before the end, thousands of listeners have subscribed on itunes. You can also learn maura the chronicle website philanthropy dot com fund-raising fundamentals the better way welcome back to big non-profit ideas for the other ninety five percent reminded we’re on facebook live got some folks with us shout out tio maria simple is there dave lynn, thank you so much. Uh, who else we got? Gary astro cool welcome shoutouts to facebook live! You can join us at the tony martignetti non-profit radio page were also live tweeting used the hashtag non-profit radio. Join the conversation on twitter um, we got a we got to give away let’s do a giveaway we’ve got got coffee gif ts from cura coffee and we’re giving our first pound of coffee too silver mark he’s at this is ah, his twitter idea at silver mark make-a-wish did three hundred fifty is awfully nifty returns of the day for those great things you say i mean, you know that’s, you got to give you got to give some kudos for creativity not great! Those are not great lyrics, but that’s just our okay cheats memorable! I think he may have used it may be recycled. He may have used that for another contest. I don’t know, but that silver mark, thank you so much you’re going to get a pound of coffee from cura coffee and claire, won’t you tell us about your coffee? Cure a coffee directly connects coffee lovers with farmers and families who harvest the finest organic coffee beans. With every cup of courage, you’re joined your effort to expand sustainable dental care to remote communities around the world. We are direct trade, a direct trade coffee company with direct impact brought directly to you, creating organic smiles beyond the cup. Cure coffee, dotcom. Thank you, claire. In that beautiful radio voice, she’s got that. She talked pretty talk pretty good. My abc radio cbs radio serious. You left off serial. I work too serious. Serious. Next time. Don’t be modest. I was then except when they launched on september twelfth, two thousand won cool. Oh, that xero auspicious. That you know that and i get it. You know, again shadow to cure a coffee. Coffee. The ceo is a dentist. He’s practicing dentist that’s. Why? When you get a pound of cure a coffee that’s, why they when you get a compound of your coffee, the gift goes, goes to silver. Mark will include a toothbrush and i think luke’s dental floss. But there’s aural. Care? Yes, because that’s. Why, he says. He says expanding sustainable dental care to remote communities they’re they’re giving back to the communities where the coffee beans are raised. Dental care, they’re giving money for dental care in those communities, communities and in central and south america. On he is a he’s a practicing dentist. He couldn’t be with us. I beg him to couldn’t make it he’s between patients, you know, he’s doing a root canals. You know, it’s got saliva around everything all right? Um, scotty, you cannot i want you to play first song for us. Sure. Um again, scott scott stein, now a pianist, songwriter, vocalist, composer, arranger tell us what you’re gonna play first. I’m gonna play a tune from the record that i just put out just a little bit ago the records called travelling companion and the song is called wine soaked tart we’re keeping ah, wine theme here we do. We got cheap red wine, wine soaked tart. People are going to get the wrong impression of me here, you know, but it’s ah it’s a little tune that way have this idea that as songwriters in his artist we have to be, you know, really down in the dumps to really, like, create great music, you know, you have to really be eo, suffer for your art and it’s not true. It helps it’s, not total teacher. But this is something that is not what kind of zooming out and kind of, you know, being grateful for for what you have i was i was on honeymoon with my wife when i woke up in the middle of the night with the idea for the song, okay? And scott stein, wine soaked heart off his newest album, traveling companion. Dahna i love what you give me. You lying so tired, let me ramble through the square like this september breeze is used to know, nor would you give me your line so tar, let me pull it all together. Then they pull my fuse, paul. Sametz it’s six in the morning and i can’t sleep. It was lying about a strange hotel bed. Buy-in sounds of my lover. Do not keep me waiting. Just the ryland to the rumblings bouncing around inside my head. I what would you give me your wine? So tar, let me revel, sing in the shadow of the spanish hill. You know what, give you wine so let me pull it all together. Limit my fuse part. It’s been a long time coming, but we made it here going to step out on the block, and the noise is going to get off the grid. Tune out everybody but the one i love. Let the world revolve around us like a couple of barefoot kid. Oh, yeah. Love to give me a wine. So tar buy-in let me ram on the land of the authors in the poet it’s on the scene. Lorts give you wine. So tar. Let me pull it all together to limit my bar for my future. Call it predictable. I don’t care. U b roll footage. Cue the montage here. The movie strings. You only get so many years. Be so self aware before the exterior starts to fade in. On this left are the important thing. Duitz because you want forever with a wild, wild heart. What would you give me your line? So tar? So down, breathing him. Don’t try to think so much law to give me a line. So tar, let me pull it all together. My fuse, par. Put my fears apart. Buy-in got stein one so tart thie album is traveling companion. Get the album at scott stein music dot com scottie, thank you so much. Thank you, absolutely love it, love it and there’s more to come. We got we got course, cheap red wine coming up, indulge me while i announce a couple of new affiliate stations. Would you please? All right. W p h w in harpswell, maine live listener love to you. Ah, philly. In effect, i should say affiliate affections to w p h w so glad you’re with us. They’re in the freeport brunswick area of maine, just northeast of portland. Welcome. Welcome to the affiliate community. W p h w also cabe og ki bong ninety seven point nine fm in bandon, oregon. And that is oregon, not oregon. There’s no. E at the end of oregon, oregon offgrid admonished it’s, oregon. Brandon, oregon. There are pacifica station that’s. Very cool on. They happen to be all along the pacific coast in county, oregon. Now, why’re they k bog. I found out k bog glamarys come off cranberries. Very organ is a very big cranberry producing state. Really? And this region of of oregon is bandon is the cranberry capital of oregon. Really cool. Have you been to argue? Okay, bob, i’ve been to oregon. I’ve been to portland. I’m joined a portland for the organ for the first time this october. And then i will only have two states in the us. I have not visited well, that’s very and north when you’re so young through so i need to oh, thank you. I need to get a speaking engagement in alaska and in alaska, north dakota. Okay, that should be well. North dakota is easy, one for you. North dakota sametz least visited st in united states. Listen, alaska people threat well, the glaciers that while there, while we have them, okay, that that’s very cool, you’re going tohave portland. You’re really a great food scene. Great fruiting, love, ah, really quirky place. So our new affiliate stations w p h w and k b o g. Welcome to the affiliate community affiliate affections to those listeners. I’ve got more stations coming up. We got jean takagi on the line. I know we do. Jean takagi is the principle of neo, the non-profit exempt organizations. More group he’s at g tak e ta ke yet it’s. The wildly popular non-profit lob log dot com. Hello, jean takagi. Happy anniversary, tony. Congratulations on three. Fifty. Thank you, man. That’s so cool. Thank you very much. I’m so glad you’ve been with us so so many years from the very early days you were you were one of the very first shows, like you were in, like the first, fourth or fifth show or so and, uh, contributor sense. Really geever it’s been awesome, but you have to come back and visit me here in san francisco. I know. Well, you should come. You know, you could come to new york. I did visit you once in san francisco years ago. But you could come to new york, too. That invitation is open. You could come to the beach in north carolina if you like peaches. That’s tony’s having a big, fat oregon. Maybe we can all meet there in oregon. That’s. Not too far. Yeah, but i’m thinking about a fall trip, actually out west. So i will. I will let you know. Just you know, jeanne, i i emailed this to you a lot, but i want to say it to you. You know, i’m so grateful for the time that you put in for the listeners. Of small from small and non-profit med small and midsize shops it’s a non-profit radio so grateful for the time contribution you make, you know, month after month, you red block posts about the show. When you’re gonna be on, you’re a terrific i just i’m so grateful to have you as our legal contributor. Thank you so much, james. Thank you, tony. Thank you for making all of this information from all of your great contributors available. Teo non-profit sector it’s it’s. Invaluable. Thank you. Uh, what do you got going on, gene? But you got a little little takeaway. Will tip you wanna leave? Leave us with? Sure. You know, i thought i’d talk really briefly about having a politician appear in your charity event. We recently had way did have someone forced chamber. Yeah, it got a lot of attention, so i didn’t talk about that specifically wanted to make sure everybody knew that political leaders can be invited to speak on issues of public policy and issues of importance that charity events. But you’ve got to be careful about it, so make sure you know five oh one see threes aren’t allowed to engage in election. Nearing, so provide instructions to the politicians or their staff, people about not campaign campaigning or speaking on political campaign issues. Uh, you know, at the charity event, and if they start campaigning, you might choose to interrupt politely and strategically, if possible. You know, sometimes that may not be possible if it’s the president of the united states, that might be very, very politically challenging to do that. But afterwards, don’t wait long at the end of the speech of possible make a statement about the charity being a partisans uh, organization don’t wait several days and have the statement come from the top of your leadership. So jean, what is the worst case scenario that could happen to a five a one? C three non-profit if, for instance, a candidate came and super campaigned and broke all those rules and you didn’t do anything about it, what’s what could happen? What’s the outcome right now, the rules say the remedy is taking away its five a onesie three tax exempt status so that’s the rule you know, right now in the political climate, president trump and the republican party platform say that they want to get rid of that rule, but they haven’t gotten rid of that ruled yet, so they would actually like to open up election hearing toe all five, twenty three public charities. But that hasn’t happened yet, and it may never happen. We hope that it doesn’t happen, but the rule right now don’t let it happen because you could lose your tax. Exempt that claire’s got another question for another question. Have you heard about a cherry that has lost its tax exempt status? Because of that? Yeah, it happens pretty rarely and particularly much more rarely. I haven’t heard of any since the new administration. But you would see a handful every year lose their tax exempt status for just that reason. Okay. Interesting. Cool. Very timely topic as always. Jean jean takagi, always on top of things s oh, so grateful, gene. Thank you so much. Thanks. What a pleasure. Thanks, tony. Thanks, clarence. Got have a great thank you. Thanks for your good wishes. So long, gene. We got we got alex career alt-right not not yet. Okay, we’ll get to him. Um, let’s. Um, let’s. Take our little break. Then we got we got we got a little business. Actually, but we have tons of stuff coming up. You still got the math quiz? We got more giveaways. I got morning am and fm stations. We got live listener love coming up. I gotta do the live listening. But look at this for those of us, those on facebook like this list of live listeners amazing it’s a scrolling off the printer, the live listeners we’ve got. And, of course, on the heels of that comes the affiliate affections on the podcast pleasantries, cheap red wine coming up all that first you got to give a shout to pursuant we know them. We just met the ceo but i got eggs. I got to do my promotional thing because i do want you to check them out for the free resource. Is that that trade? And i were talking about infographics, content, papers, webinars. And even even if it’s paid trainings and we have a great prize coming up great grand prize that’s all i am permitted to say at this moment about the grand prize but it’s related to this? Just check them out for resource is tons of stuff for free. They are data driven. It’s it’s. Not just a tagline for them. They help you work with data sorted out, figured out, use it, so you’re not overwhelmed. Check him out. Pursuing dot com quick resource is all the stuff is right there, and we’ll be spelling super cool spelling bee fundraisers. They make millennial money, these air, these air really cool. Claire, they it’s a night for your charity, it’s, live music, dancing, stand up comedy, and they work in fund-raising through spelling bee that’s fun, because millennials are really spelling peer-to-peer. The resident millennial. I feel like i have to confirm this, okay, when you write your lyrics, they’re spelled correctly, yes, what, nobody sigh, and nobody sees them, right. Okay, check out they have a video, they’re really cool. Video show you what a night is like for your charity, it’s, that we b e spelling dot com and then just talked to alexx career, and hopefully we’re gonna be talking to him shortly. And i gotta do tony steak to now, which is my thank you too the way it goes from the people who are just with us today live on facebook hello, thank you for that. But the listeners the over twelve thousand listeners i’m just so grateful that the audience has grown so much in seven years. Thank you, thank you for being part of non-profit radio the trend is always upwards. I’m grateful for that if you let me in your inbox every thursday through the insider alerts, which if you’re not getting them, you can get them at tony martignetti dot com. Thank you for letting me in your inbox every single week. If it’s youtube our fans, their subscribers, they’re on youtube there’s a new video every week twitter, thanks so much for following me reach meeting this show tweeting about the show just enormous, enormously grateful i just got us you know this is an anniversary time to time to say thank you, thanks so much. And speaking of the latest video aside from the three fiftieth which you don’t need now because you got to show you don’t need the previous video, you might check. Out the one that i did most recently before that it was feels good in sixty nine and that’s all i can say about that video, you just have to watch to see what the sixty nine is all about. And, of course, that’s at tony martignetti dot com feels good in sixty nine, and that is tony stick to we got maria simple online. I’ll bet we don’t have a reassembly yet. Wow. Okay, i’ll tell you what, let’s do a little math quiz clay morrow, because i’m really good at math. So exactly, um, and i’m a lawyer. So we picked a non-profit radio math quiz. So you know, we’re gonna sing a song writer writer on dh lawyer, former engineering student i story story for you to bring your slide rule uh, i can not write. Or your engineer, you may need your engineering calculator for those. Ok. Ok. So here’s here’s the math quiz? Because tony’s been doing this show for a long time now, since since twenty ten, it’s a lot of shows that he’s very prolific. We have three hundred fifty shows, so i’d like to kind of figure out some things that some numbers that we’ve accomplished over the years. So would you say how many guests average per show phone and live in studio? Yeah. Live in studio and then plus you gotta bring in the conference guests. I mean, sometimes there’s like three and four panellists. I’d say average. Okay, average, uh, one point seven three let’s. Say two. Okay, let’s round it. So three hundred eighty shows. Two guest per show we have. Who gets it first? How many is that? I hope that i hope that some hope that seven hundred, seven hundred okay, so how many steps are there to climb up the stairs from seventy second west? Seventy second street to the studio here. Oh, you could take the staircase around here. I do it all the time. How many steps? Which is saying? Oh, sam, sam sametz again. Twenty. So twenty steps, times two hundred fifty shows is that’s. Got to be that’s. Gotta be the same. Seven thousand fifty seven thousand. Scott so you did bring a slide rule? I yes. Yes. It’s right in here. All right, all right, all right. So, tony and scott, how many times during each show would you say scott’s music is played during each show. Oh, that’s a cool oh, that’s like how many times is the number one appear on a dollar bill? One, two, three for i’d say it’s probably five. I’m thinking five so what’s time to a two hundred fifty. I don’t know the seven, seventeen, fourteen hundred plus three. Fifteen degree was kottler against that’s got with all right. All right, i swear i’m not i’m not just like peeking over the over the engineering because a ringer is i didn’t know that, it’s. All right? I don’t know. Who’s going to bring her. Okay. How many times have you taken the show on the road? Oh, my gosh! Conferences. Oh, that’s. Probably like, i’m afraid that’s an easy one. Well, ten. So let’s say eleven. So what percentage i can’t even do? The percentage of eleven of the three hundred fifty shows are were shows on the road but you cut me off the delays. I get more than one interview per unconference less now last non-profit technology cover. That was twenty, thirty two interviews in one conference. So there’s thirty two right there, right in three, two and half days. I got thirty two interviews, i’d say probably come away with twenty times eleven conferences. That will be two hundred twenty interviews out of no, that can’t be right. Two hundred twenty. That sounds too high. No that’s. Not right. What am i doing wrong? It’s probably not that high it’s probably it’s. Probably been like one hundred. Oh, those air segments that you’re messing me up. Segments two segments per show. So seven hundred segments. Two hundred let’s. Say, two hundred something two hundred twenty five of those maybe have been conferences or so two hundred out of seven hundred segments. Okay, so the last questions for may out of seven years of shows, i probably come and do it live. Maybe, like, three times a year. So i’ve been here maybe twenty one times. Uh, yeah. In the early days. Yeah. You’re blowing me off in the early days? No, i invited you all time. You never came up? No, i yeah, don’t twenty more. That sounds like a lot. And you know, the last time i was here in the studio, i left tony and i saw another man who works in broadcasting. I met someone. Really? Really. Cool. Right after i left tony show. Oh, you met lester. Lester holt? Yeah, i went down to nbc and lester home. You’ve treated me a picture. You facebook me a picture of you and lester. So today stepped down, you know, the talking alternative studios where we are live on nbc, and then i guess you could go down, continue going down on the show to last. So what are you doing in new york? I said i have clients here and stuff like this came from this non-profit radio show. Oh, and cause i realized later that lester worked in radio. So radio people like even if they end up working in tv or whatever, they still really love stick todo zoho he’s. His eyes lit up when i said, ready brady was cool. Absolutely, absolutely. All right. Thank you, everyone. Thank you for the non-profit. Your math quiz created, produced. This is what she’s, the creative producer. Well, what a surprise. No surprise. Came up with this last night. Like eleven. Thirty my maria semple, decide your simple cold. And i was actually calling on her a little early because she was not at fault when i said maria symbols online, but she is now anyway. Fremery a sample. Hello there, how are you our social media contributor? Immense. I’m sorry prospect restarts contributor. I’m doing great, our prospect research contributors. You’ll find her at the prospect finder dot com and she’s at maria semple on, and she has been a long standing oh gosh, but going back also many years hyre contributor to non-profit radio. Thank you, maria, thank you so much for the time you put in a month after month for our listeners. Thanks so much for my pleasure and congratulations on three hundred fifty and looking forward to three hundred fifty more. Oh oh, my god, they’ll be seven hundred. Okay, i don’t know what i’ll be another seventy years. Oh, my god will be forty. What is that? Twenty, twenty four? Um now cool. Where you now? Where you calling from? Maria semple? I am in new jersey. You’re home in jersey, okay, cool. Very simple loves the new song you facebook live. Do you love scott’s new song? Thank you. Yes, i did. I really liked it a lot. I’m gonna have to go see where i can find it. I think he said it was scott stein music dot com. So i jot that down that’s exactly right. And get the album. Traveling companion. Yeah, she lives out facebook live. All right. Um, summary of you. You got a little tidbit for us today in respect, research land. What do you see? It’s one on there? Yeah, well, you know, i thought it was just kind of focused on teamwork a little bit because, uh, sort of staying in the spirit of, you know, your three hundred fifty shows wouldn’t have happened with without a lot of teamwork there in the studio and from your regular contributors and so forth and all the conferences you’ve attended and really focusing on how important prospect researches to the development process. But that really it’s only one component of the development process on and really try to encourage folks if if you’re wearing that, that prospect research had either as a your sole function within the organization, or maybe one of the functions that you do and your everyday job to try not to work in a vacuum and to try and get a seat at the table. If you can try and see if you will be allowed to attend those development committee meetings and so forth to really play a role in the overall development cycle so that information that you’re able to glean from important conversations can be incorporated into the work that you d’oh alright, it takes a village. It takes a village, is what you’re saying. I think it takes a community text community to raise money and number, and, well, of course, non-profit radio is a part of that, but so is prospect research. All right, the team approach i love thank you for shouting out the team. We do have a great team. We do have an excellent, cool team. I shot them out of the end of every show. Claire scott, sam. Oh, our social media, social media, of course. Social media, susan chavez, all part of the team. Yes, thank you for that. Thank you so much. Cool. Maria, i want to thank you so much again for being part of the show. Thank you very much. And again, wishing you many, many more. Thank you, maria. I gotta give shut out to people who are with us on facebook live. We got we got tons more still. Aunt mary. I know her on david insta with us. Gary astro jimbo xero welcome, jim dahna gillespie rivera ray meyer mary-jo chamberlain michelle libonati oh, my god. Old good friends. Thank you. Thanks for being with us. You could join us on facebook live at tony martignetti non-profit radio page and we’re also live tweeting and use the hashtag non-profit radio. Is that true? That’s true, isn’t it? Um, let’s. See, we got a make on line. Scott. Sam. Any buy-in the line? Okay, then, uh, let’s. Go to i got some new ah, so new affiliate stations and i’d like to welcome. We’ll continue bilich community absolutely am fm stations throughout the country. We got a new one. Que tiene que eighty eight point one fm carbondale, colorado and w c s q one o five point nine fm radio coble skill in upstate new york. I know. That you know, couples skill. Well, i went to plattsburgh state, so i know you would know. Yeah, i know. Yes. Did you know is it’s uh, you know, that’s coble skill, not kabul skill. It’s it was called didn’t know. I didn’t know that i do now, but it’s spelled like kabul, but it’s coble told only one day only one b all right, thank you very much. Like right would be no e at the end of oregon. Okay, you’re right. Couple would be all right. My gobble kabul it’s coble it’s called bilich latto global scale koegler and i’m so glad they’re with us that’s w c s q one o five point nine fm andi i know couple skills. I got a ticket there once. Yeah, it doesn’t. Eighty eight, i think route eighty eight. I don’t know. Interesting fremery take out there, but i’ve got to take a lot of other places in upstate. You got you got a tear, right? Hearing even all the good places. Saratoga, you got a parking ticket right here on seventy second street after one show. That’s a parking ticket that was parking moving violations, or you’re in the big time. Yeah, i did get one. You’re you’re coping skill. I’m pretty sure it was on eighty eight. You gotta hire a lawyer when you get a speeding ticket. That’s the best thing to do. I had to do that once, actually in virginia? Yep. Virginia. You know what? Because anything over eighty, of course, that was not me. I saw it on a sign. But if you happen to be one who was pulled over for dui strike more than eighty is reckless driving. I’ve been there. You get you get a misdemeanor. You know, mr metoo convey. Imagine if you sign the back of that ticket. Mr metoo conviction in virginia for doing over more than twenty miles per hour over the speed limit or over eighty miles per hour. But you could. So i’ve heard you can hire an attorney. You know, they send you letters and for a very reasonable about they’ll take care of it. And the lawyer that took care of mine, i chose his letter out of about twenty letters because his name was will robinson. Oh, cool. Thank will robinson. I didn’t get that was virginia. That was virginia. Virginia. I didn’t get here because i would have picked him through. Thank you. Will robinson? Yes. Be careful in virginia on ninety five. I’ve heard it could be bad. So, yes, eso brand new stations now in main oregon, colorado in new york. So lots of new affiliate affections going out when? When we get to that. So so many affiliates do we have a terrestrial radio? Couple dozen. I really don’t know the exact number. Look where they ended up partying more than twenty. Woman. Twenty. So a score score was more than a score. We gotta score. Plus more than stone. Just don’t get that matthew’s teo what’s that teo give our leaders. Tio penn was that old word for a for a ten cent piece. Whatever a dime in the tie. I can’t remember to bits. We got to bet your two bits worth of that isn’t isn’t cubine oh, is it that those dying what’s two bits i don’t want it was a dime. Now two bits a quarter. We’re almost a two bit we could were around to putting wimpy say, it’s worth burglar hamburger um okay, let’s. See, uh, i want to i want to. Do some more music. Yeah, i’m ready for more music. Scotty stein. Oh, it’s, time for the time, for the theme of non-profit latto now, this is this is legit. I never stole this music from scott start. We have, we have no way of really license, license and he’s been with the show ever since. It’s a couple of years now, you know, i didn’t go back and look at when the licensing agreement started, but if you have been a few years, yeah, cheap red wine, this is scott’s dying cheaper what what’s the album, the cheaper ones snusz from a two thousand nine record, i did called jukebox and get their jukebox. I’ve seen him live ilsen him in and bars clubs. I’ve seen him do cheap red wine a few times. Scott stein, the theme song for non-profit radio, cheap red wine, all right. To be, they just keep on talking sooner. Later, i figure around just so what you mean. You see, in romantic advice from a village, i’m looking for answers upon a tv screen. Buy-in wait can agree on nothing. We can’t tell our ups from our downs. We’re disappointed in each other. Nothing baby. And i love that we have found. You know, you used to find me charming, but i can’t figure out how. And you said you thought it was handsome. But doesn’t matter now. So keep falling. Five foot sounds as long as your time. Well, because i haven’t got any promises about a cheap one and down. You know, some girls live in diamonds. And they won’t talk to the cut of clothing that i wear. Well, i’m reporting for the good stuff, and you’re too easily distracted to care, relying got too many options, and so i’m gonna do the best that i can, but you have some competition one day when i’m a wealthy man said, you know, you used to find a job, but i can’t figure out how you see your toes, and it doesn’t matter now. So came falling from my post as loans. Your time will allow, because i’ve got a runny promises by achi, brenna wine and wait let’s, raise the glasses. You drink the better days. The other people’s kids are. They don’t like the things we say, and i’m thinking, because of everything that i want flash nothing. Three signs his work permit for each other, as long as with you, nobody else in my nobody’s way. What? You know, you used to find the jumping, but i can’t figure out how and you see, your father was handsome. Never mind it. Don’t matter now, so get for from a punch on monday, tom. Allow about her any promises, a cheaper one. Teo. Yeah, man, that song is under my skin. I can’t help it. I just love i just love cheap red wine from the first moment i heard i knew it had to be the thing that theme song thank you so much. Thank you for your, you know, for communion to have me on and getting congratulations every fifty and, uh, you know, supporting local independent music. Absolutely. Absolutely love it. Thank you. I’m glad you’re part of the show chanpreet out every time. Every time we got we got alex career alex were called and he’s the ceo of we’d be spelling you hear me? Talk about it every single every single week. Super cool spelling bee fundraisers we be spelling dot com. Hey, alex. Career. Hey, what’s up. Tony, how you doing? I’m doing great. How are you? I’m doing fantastic. Thanks so much for having me on for the three hundred and fifty of the exciting stuff. Absolutely. I just wanted to hear you tell people. You know, in your own words what we be spelling is all about, and i’m grateful that you’re part of the show week after week after week. So, you know, give us give us the short version. What? What? What tell me about we’d be spelling absolutely. So we’d be selling the lifetime of game show. We have a live band with comedian judges. What we do is we take this wacky event repair with non-profit and we use it a za fundraiser. So we start peer-to-peer campaigns with all of the spellers. They raised a bunch of money like marathon runners in the lead up to the event. And we come together. We have ah, party of an event that it’s spelling bee only in name, but feels a lot more like comedy. Game show. Yes, cool! I love that it’s all it’s, all entertainment i’m you know i’m always saying, is that it’s not your seventh grade fundez not your seventh grade spelling bee, not you. It is not your grandmother’s, not your grandmother spelling that. What do you got coming up? Anything exciting? Going share? Yeah, so we’ve been really busy this year. We’ve been doing about two to three events a month from the top of the year axel next big event is august twenty third in brooklyn were going to be part of the brooklyn comedy. Festival so that’s a really fun event we’re partnering with. They tell you to raise the money at a big event with a whole bunch of comedians participating in fellers that august twenty third at union pool in williamsburg, brooklyn. Excellent. Excellent. Yes, and it’s a night for your charity, it’s ah, it’s fund-raising for your charity individually. S o you know, check out the video. We be e spelling dot com and then just talked to alexx. I mean, you could see what a what a what a cool guy is, right? I mean, it’s, no trouble. No trouble. All right. Appreciate it, alex. My pleasure. Thank you for calling in. Thanks so much for being part of the show. For your sponsorship. Of course. In two to three hundred fifty and three hundred fifty more shows. Thanks so much. Thanks so much. Let’s. Go teeny sample war. Who? Thank you. Thank you. Alex let’s, go to any sample ward. I know she’s on. Hello, amy. Sample ward. How are you? Hello. I’m doing well. Congrats on three. Fifty. Thank you. Aimee semple ward, our social media contributor. Ceo of intend the non-profit technology network. She’s at amy rs. Ward the ours for rene. Um and thank you so much. Thank you. Thank you. Yeah, i can’t believe that. I mean, i remember five years ago getting to be on the show. Can you believe that it’s been five years? I know you were on your guest on the one hundredth. You’re a guest on the one hundred, and then i just fell in love with the whole idea of prospect of sorry mixing him up social media and being on the show every single month. And, uh, yeah, two hundred fifty shows ago. It’s. Amazing. I know. Five years. Absolutely. So. So, you know, there are there were tools that didn’t exist five years ago that now we get to talk about on the show. Indeed, there were indeed there were so glad so. And let me say to you, i am grateful for the time that you put in every month to educate non-profit radio listeners in small and midsize non-profits thank you so much. Amy really means a lot to me. Thank oh, my god. It’s. My pleasure to get to share. Cool. Thanks. You give us. We just got a minute or so. Give us something you’d like to share. Well, one thing that i was thinking about that i will not put any any political commentary around, but i was reflecting earlier this morning about being on the show, talking about social media five years ago. And would we have ever thought five years ago that we would have politicians using the same tools that organizations are using right, like, five years ago, it was such a difference reality when it came to that, and now it’s normal, that articles would be quoting a tweet or a facebook post or facebook live stream, you know, from from d c i think it’s really interesting what that will mean going forward? Yeah, i think five years ago, politicians were just kind of figuring out whether twitter is something they should put their name on, is it? Is it safe for me to be associated with this platform now? It’s zits fundamental and you’re way behind if you’re not, you know? Yeah, i mean, we have, you know, elected officials using facebook live stream when there, you know, doing presentations on the floor, how does that change their relationship to their constituents? I think i think it would mean a lot. Get shifted pretty quickly. Okay, cool. Wait, what did you have something you want to know? We got it. Okay, we gotta let me go and we’re happy. Three. Thank you, thank you so much. Thanks for being part of the show. Amy. Of course. Thanks, amy, and we got to go to a break. When we come back, we’ve got got more giveaways. We got live. Listen, love podcast, pleasant she’s, an affiliate, affections. You gotta hang around, stay with us. Like what you’re hearing a non-profit radio tony’s got more on youtube, you’ll find clips from stand up comedy tv spots and exclusive interviews catch guests like seth gordon. Craig newmark, the founder of craigslist marquis of eco enterprises, charles best from donors choose dot org’s aria finger do something that worked neo-sage levine from new york universities heimans center on philanthropy tony tweets to he finds the best content from the most knowledgeable, interesting people in and around non-profits to share on his stream. If you have valuable info, he wants to re tweet you during the show. You can join the conversation on twitter using hashtag non-profit radio twitter is an easy way to reach tony he’s at tony martignetti narasimhan t i g e n e t t i remember there’s a g before the end he hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a short monthly show devoted to getting over your fund-raising hartals just like non-profit radio, toni talks to leading thinkers, experts and cool people with great ideas. As one fan said, tony picks their brains and i don’t have to leave my office fund-raising fundamentals was recently dubbed the most helpful non-profit podcast you have ever heard. You can also join the conversation on facebook, where you can ask questions before or after the show. The guests were there, too. Get insider show alerts by email, tony tells you who’s on each week and always includes link so that you can contact guests directly. To sign up, visit the facebook page for tony martignetti dot com. Lively conversation. Top trans sounded life that’s, tony martignetti non-profit radio. And i am his niece, carmela. And i am his nephew, gino. Ah! My niece’s name is carmela. Come on, that was carmela and gino metal, niece and nephew there. Now they’re not yet there. Now thirteen and eleven, they’re italian. Let’s, give something right there. A little talent, let’s. Give something away. I got some more cure a coffee. Um and this time it’s going to seth perlman. Ah he’s at s j perlman p r l m a n and he tweeted better, brighter, bolder broadcasts for those who give back yeah, you know that’s an attorney that’s, that’s that’s about what you’re gonna get. You know, i know it’s great just writing for a living. No such problem not very good and i’m grateful for him tweeting out and using the hashtag non-profit radio three fifty for today’s show. So we’re sending him a pound of bolder kira coffee for seth perlman. Claire cura coffee directly connects coffee lovers with farmers and families who harvest the finest organic coffee dean’s. With every cup of cure, you join our effort to expand sustainable dental care to remote communities around the world. We are a direct trade coffee company with direct impact brought directly to you, creating organics miles beyond the cup. Cura coffee dot com your coffee dot com love them. Thank you so much, cura, for sponsoring those two giveaways and we got a grand prize to give. Away the grand prize is going to cheapen cole she’s at non-profit chapin and she tweeted for today’s show congrats to tony martignetti on celebrating non-profit radio three fifty seven years of enriching inspiring content on an amazing podcast exclamation mark thank you! Thank you so much. We got the grand prize for you and that is a seven part webinar training siri’s sponsored by pursuant are our sponsor. I hope they’re not at their sponsoring. Too many eyes not distribute the sponsorship dollars too broadly. I mean, don’t forget non-profit radio for god’s sake. Claire, what about that? What about that seven port? Serious? Well pursue it is proud to sponsor a seven part webinar siri’s with some of the world’s top fund-raising experts, including gael perry from fired-up fund-raising the donor relations guru lynn wes for simon scribe er from change fund-raising leah eustis s f r ee and founder of blue canoe see change strategies founder mark rovner and a rachel muir c f r ee what’s that stand for cfr certified fund-raising executive and then there is also a c f r ee what’s that advanced certified fund-raising and then there’s and then there’s double advance. D a c f r double advanced, which and then it has an asterisk at the end too. And then you drop a footnote at the bottom of the page and it says that you’re super sort of fundchat yes, so go for the cfr, which i just made up. In fact, it looks like dale perry. Looks like cal perry just joined us on now. Hey, just join us on facebook. Hello, gail pantry. So joined lisa martin game and joined hello, lisa. Jeff lane joined wow, let’s vote for lots of friends from and vot nor the value altum pan high school. Thank you so much, jeff. Lisa um, panda reso mary-jo chamberlain didn’t realize this show had so much math. Now, this is a special because it’s got a three, five zero in the title. So not to worry come back and not a lot. Nothing so much math every time greg rajic am i going to saying no, no, i was left thinking you did mind you don’t mind my lip sync when you were singing it all now and listen if you want to sing harmony like you know what does that mean? I have jack in jail, jack in jail, not proper radio jock in jail, i don’t know. Not sure harmony is normally the lyrics is that what the lyrics is now it’s like when you sing, when people sing together, one sings like the team, the melody and the harmonies, like another part, like the background, or sometimes what’s the lyrics what’s that what’s that i hear the words that’s, the word zoho fancy way to say it works the melodies, the tune this is why i have drug in jail. Um, i like to write the words first and then i do the lyrics after let’s do live listen alone using one minute. So what? The end of the show home? My god, no, no, alright, live! Listen love, i can’t do i can’t doing languages look at this live love! I’ve got to get out besides everybody on facebook, shalem, malaysia, seoul, south korea padano dune yano, italy thanks for being with us. Italy, brazil, austria, germany non-cash yang, china let’s bring it into the u s new york, new york multiple in new york city, potomac. Marilyn brooklyn, new york. Stuart scott stein, who hails from oakland. California. Madison, wisconsin south orange, new jersey. Swan’s bar in north carolina, whoa! Swan’s morrow, mendham north, new jersey, woodbridge, new jersey. New winds or new york. Tampa, florida st louis, missouri hyre hobson, houston, texas live listener love i got into the ophelia affection before you cut me off. Sam, i am and fm stations throughout the country. So glad you’re with us. It’s the affiliate affections. Thank you for being part of the show and the podcast pleasantries. I’ve got to go out to the over twelve thousand podcast listeners. I am grateful you are with us. Sam is cutting me off. I wish i could be more effusive. We got to go. Duitz snusz stein. Claire meyerhoff. Thank you so much for being with you. Thank you. Thank you. Being with me for three. Fifty next week. Personalized philanthropy. Steve myers wants your fund-raising to be seriously, really donor-centric he’s with me for the hour. If you missed any part of today’s show where i beseech you, as i do every week find it on tony martignetti dot com. We’re sponsored by pursuant online tools for small and midsize non-profits data driven and technology enabled and by we be spelling supercool spelling. The fundraisers we b e spelling dotcom are creative producers. Claire meyerhoff sam league rules is the line producer shows social media’s by susan chavez. Our music is by scott stein of brooklyn. You with me next week for non-profit radio. Big non-profit ideas for the other ninety five percent. Go out and be great. What’s not to love about non-profit radio tony gets the best guests check this out from seth godin this’s the first revolution since tv nineteen fifty and henry ford nineteen twenty it’s the revolution of our lifetime here’s a smart, simple idea from craigslist founder craig newmark yeah insights, orn presentation or anything? People don’t really need the fancy stuff they need something which is simple and fast. When’s the best time to post on facebook, facebook but andrew noise nose at traffic is at an all time hyre on nine a, m or p m so that’s, when you should be posting your most meaningful post here’s aria finger ceo of do something dot or ge young people are not going to be involved in social change if it’s boring and they don’t see the impact of what they’re doing. So you got to make it fun and applicable to these young people look so otherwise a fifteen and sixteen year old they have better things to do if they have xbox, they have tv, they have their cell phones. Me dar is the founder of idealist took two or three years for foundation staff to sort of dane. Toe add an email address their card it was like it was phone. This email thing is fired-up that’s why should i give it away? Charles best founded donors choose dot or ge somehow they’ve gotten in touch kind of off line as it were and and no two exchanges of brownies and visits and physical gift mark echo is the founder and ceo of eco enterprises. You may be wearing his hoodies and shirts. Tony talked to him. Yeah, you know, i just i i’m a big believer that’s not what you make in life. It zoho, you know, tell you make people feel this is public radio host majora carter. Innovation is in the power of understanding that you don’t just put money on a situation expected to hell you put money in a situation and invested and expected to grow and savvy advice for success from eric sabiston. What separates those who achieve from those who do not is in direct proportion to one’s ability to ask others for help. The smartest experts and leading thinkers air on tony martignetti non-profit radio big non-profit ideas for the other ninety five percent.

Nonprofit Radio for July 21, 2017: Look Good To Creditors & What Boards Get Wrong

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Paula Park: Look Good To Creditors

Loan? Credit line? Bond issue? Paula Park reveals how to impress creditors when you’re knocking on their door for money. She’s senior vice president at BankUnited.

 

 

 

Gene Takagi: What Boards Get Wrong

Gene Takagi

You may have heard rumors that your board isn’t perfect. We’ll run through the most glaring offenses you need to look out for. Gene Takagi is our legal contributor and principal of NEO, the Nonprofit & Exempt Organizations law group.

 

 


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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent get excited for next week it’s our three hundred fiftieth show seventh anniversary i’ll say more in a few minutes and i’m glad you’re with me. I’d be thrown into psych ataxia if i tried to focusing on the idea that you missed today’s show look good to creditors loan credit line bond issue pull a park reveals how to impress creditors lenders when you’re knocking on their door for money, she’s senior vice president at bank united and what boards get wrong? You may have heard rumors that you’re bored isn’t perfect. We’ll run through the most glaring offenses you need to look for. Jean takagi is our legal contributor and principle of neo the non-profit and exempt organizations law group i’m tony take two, sixty nine and three fifty, but not four hundred nineteen. Responsive by pursuant full service fund-raising data driven and technology enabled, you’ll raise more money pursuant dot com and by we be spelling super cool spelling bee fundraisers we b e spelling dot com my pleasure to welcome first time guests to the show pullup park she’s. Senior vice president responsible for new business development in the non-profit hyre ed and healthcare sectors at bank united’s commercial banking she’s, a banking industry probono over twenty five years of experience focusing most of her career on the banking needs of tax exempt organizations before bank united, she was with wells fargo bank. You can email paula she’s offering her email. People are at bank united that dot com welcome polish pork high thank you. I’m very excited to be on the three hundred and forty nine forty nine that’s. Amazing, thank you very much. It’s almost set seven years called seven wow, seven years what’s one week between friends, right, seven years. Thank you very much. Um, yeah, i don’t know if i’ve had, uh i don’t know if we’ve had a bank around before. I think you might be our first banker. We’ve talked about financial things, but we’ve had, uh, more investment advisors you’ve had, you know, invite investors. We certainly had accountants on you. Might be the first banker zoho that’s. Exciting. Three forty nine. Right? Right. That’s like a low percentage. I feel i’m in the one percent you’re in the europe urine the point o o one. Yes. Okay, so we want to look good for creditors. White let’s. Just make something explicit. Just in case there are maybe or eggs that i haven’t thought about this. Why is it advantageous for them to borrow money? Well, you know, there’s. A lot of reasons for borrowing money. And first, i’d like to say that these air my opinions and up the opinions of my bank. Okay. Okay. Disclaimer. Thank you. So, you know, it helps you expand the reach of your own money. So not every organization can afford to do everything they need to do today. But, you know, do you have a long term risk repayment show source for a short term needs that’s a great reason to borrow. So you want an asset that will last you for the rest of your life. But you don’t have all the money today, okay? Like real estate. Like real estate. But you have the cash flow to support that. Maybe you want to think about borrowing, maybe it’s a great alternative to renting. Ah, and also non-profits use it to help them with their seasonality of their cash flows. Okay, that would be a credit line. Yes, and cried. Um, one of the purposes. Do you see clients coming to you for borrowing? Yeah. I mean, it’s, mostly capital and cash flow. Sometimes we bridge capitol campaigns. So again, back to this that, you know, you have pledges, but they’re going to come in over ten years. But you could buy that asset today if somebody will finance those pledges. Okay, so if there’s the right kind of documentation against those pledges, right? Like, if they’re biting their legally binding, right? I guess that would be part of your due diligence, and they allow lending. You have to let them, you know, they have to say in them that you could borrow against. Okay. All right. We’ll get to the details. All right. Cool. So so you have this future basically receivables? Yes. And you could borrow against them. And under the right terms? Yes. Okay. All right. All right. So it’s, mostly for assets and credit lines. Cash flow is mostly assets and cash flow. Okay, cool. Well, sam, just hand me the list of live listeners were bursting with live listeners who want to hear about looking good to creditors. Okay, we’ll get to the live. Listen, love that comes later. Okay. Okay. So, what should we think about before we approach a creditor lender and start an application or even to start inquiry? What do we need to have in line first? Yeah. I mean, i think you want to get your story together. You want to understand yourself and why you’re approaching them what you’re asking them for, you know, is there collateral? Can you offer collateral? You want to understand your own finances, and you have to be able to explain them to a bank in a way that they can understand wth? Um, okay, so we can’t just voice the whole bunch of documents on you and let you sort through it. Yeah, i know that’s an awful approach that does happen. And that tends to be the last thing you pick up. Don’t do this. Don’t do this. Don’t you throw a whole bunch of random things, really? Organize it. Think about your approach. Think about what you want to tell folks about yourself. Um, if you have a compelling story about yourself, tell it. And you have to be able to tell the story. Behind your numbers, because if you can’t tell it, nobody else can understand, okay, so you’re going to ask is this is this now is this? We’re like an initial phone call just like inquiry call i call up and say, you know, we’re thinking we have a cash flow issues, you know, we’re thinking of fifty thousand dollars credit line would be valuable for us, right? I could that would help us make payroll when you know things like that make our rent payments, et cetera, eyes this in an initial call, or do i need to have these things in line before i even call you and say, i’m thinking about doing this? Are you able to help? Yeah, i mean, i love asking questions, so don’t expect that the person on the other end of the line isn’t gonna have a ton of questions there are even in the usual cold, even in the initial call try to feel it out and see if it’s something you’re interested in or not, um and get an idea of what they’re looking for. Why, you know how they’re going to pay you back? That would be part of the initial conversation, because if it’s something you know you can’t help somebody with you don’t want to spend too much time on your trying to feel it our right. You’re beginning contrary, maybe the popular opinion. You’re not just throwing money at every organization that comes because you because it helps you make money, right know now you know. Okay. There’s due diligence. There’s a lot. I do know. How are you going to repay? All right. So how are we going to repay? I mean, if we need to borrow, how do we repay? Well, so, you know, there’s there’s. A couple of different ah, ways to do that. One is, obviously you have excess cash flow every year. So on a long term repayment, you know that extra hundred thousand dollars you have every year goes to pay the term long town. Okay. Okay. With, you know, with the capital campaign, you play it down, you pay it down, it’s the pledges come in and for lines it’s around your seasonality. So you know your your contract started. You perform the service now, it’s. Three months later. And you’re starting to get paid lines when i was in. College lines meant something different. I am not referring to the white lines now. No white lies a credit line. He’s a credit local. Just making sure. Yes, so would credit lines it’s based on your seasonality. So wants your money starts coming in from your government sources. You should be able to pay those back down, okay? Or maybe your donors, donors or your biggest and, you know, whatever that is. It’s it’s lines are meant to be drawn down and repaid and drawn down and repaid over the course of the year, and most of them have a thirty day cleanup. So you’re not supposed to use them for thirty consecutive days. Oh, meaning thirty days you’re supposed to be paid off within thirty days within it. Within thirty days of every year consecutively you have to pay a line of credit town. Oh, really? Yeah. Oh, keep about my organization. Can’t keep a balance. No, the idea is to show us that we’re not your permanent working capital, that we’re just a temporary solution. Otherwise, that usually shows evidence of a larger problem. Yeah, because i say all right, right. If there’s always a balance, then the credit line isn’t the right vehicle for you, right? There’s always a balance because, yeah, you have a systemic issue usually. Ok, which is you’re you’re going to try to get at before issuing the line, right? I try to figure that out. First poker. Sometimes things aren’t as visible. Okay, we’re gonna talk about that. We’ll get more detail. Right? So we got we got to go away for our first break for a couple minutes, and then we come back. Of course, paul and i’m gonna keep talking about looking good to creditors. Stay with us. You’re tuned to non-profit radio. Tony martignetti also hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a quick ten minute burst of fund-raising insights published once a month. Tony’s guests are expert in crowdfunding, mobile giving event fund-raising direct mail and donor cultivation. Really, all the fund-raising issues that make you wonder am i doing this right? Is there a better way there is? Find the fund-raising fundamentals archive it. Tony martignetti dot com that’s marketmesuite n e t t i remember there’s a g before the end, thousands of listeners have subscribed on itunes. You can also learn maura, the chronicle website. Philanthropy. Dot com fund-raising fundamentals the better way. Welcome back to big non-profit ideas for the other ninety five percent. Uh, paula okay, um, so now we’ve progressed past. We’ve gotten past our initial inquiry call, okay? And we’re still viable. Yes, we haven’t. Slobbered we understand our financials. Oh, how would you want to see you? So when you say understand your financials on what you’re looking for, what kind of explanation? I mean, you know, numbers tell a story and what we want to hear the story behind the story. So we want to understand, you know, what you’re doing out there, you know, how you’re helping people, but also how your funding helping people, what your cash flow cycles like, you know, why you’re goingto borrow you know, you’re you’re building a new homeless shelter? Why do you need it for how many people are going to stay in there? How do you how are you going to pay it back? You know, um, you know, how do you budget? How do you work towards your budget? I the one of the my pet peeves is when somebody tells me they don’t track their budget, that scares me. Oh, that’s, terrible ally, i admit that. To a potential lender. Yeah, i’ve had that several time. We don’t track our budget. We don’t track to our budget and money. And yeah, we don’t do internal financial statements. We don’t track to our budget, right? That’s about that’s a bad sign? Yeah. That’s a that’s, a big red flag right there. It’s like, how do you know what you’re doing if you don’t keep track, right? Yeah. How do you know? How do we know we’re going to get paid back-up wi calendar if if you’re not if you’re operating from a budget. So at the end of the year, you figure out if you made it or not. Yeah, december thirty first. Yeah. Scary. Scary. It’s bad. We shouldn’t be operating that way, but that’s systemic. I mean, that there’s a there’s. A problem with board oversight there? Yes. What is not executing its fiduciary duty? Okay, i don’t know if jean takagi is listening, but he and i are gonna talk about some of the things boards get wrong. That’s one of them? Yeah. Okay, now. All right. So next step durney. What is the next? How would you define the next? So so what? I usually do is i gather financial data. So i asked for three years of audited financial state man’s your current year today how you’re tracking to your budget, you know, some sort of a numeric picture of how you’re going to pay me back. You know, what’s the funds flow if it’s aline what? Your cash flow cycle looks like that’s. Another red flag when somebody says, i don’t know what my cash flow cycle looks like. Um, you know, what’s your plan to pay me back to cash flow cycle well, that’s, your receivable cycle. So most organizations, especially government funded, have a very typical we know. Yes. Okay. All right. So we know, on the end of the quarter, we were very rich, and then we draw it down from the end of the quarter. Because our government pays us, the state sends me. It sends us to check every quarter, and that sustains us for the three months and right. And then we have other revenue sources, like events. And then we have individual donors account for right. Thirty percent of our revenue like that. I mean, right, right. Yeah, yeah, yeah. That’s it and you. Show me your cycle s i collectibe bunch of financial dad and then what i like to do is come visit, meet in person, see what you look like, see where you work here, what you sound like in person and, you know, asking a lot of questions and again have you tell me your story? How can we impress you now now you’re we’ve given the documents now coming on site, right? Right? How can we impress you so that you will give us the loan? Whatever it is that we’re that we’re looking for? Yeah, i mean, first of all, i always bring somebody with me and they’re usually the credit person, one of the credit people, so if you don’t impress them, does that mean they’re the ones who make the decision date? They either make the decision or influence the decision, okay? And you know, if they’re not impressed, that’s it but the end of the line and how to impress them. So you know again, you tell us your financial story. You tell us how you’re going to pay us back. You tell us about what you dio and how you do it. If you have a great program that you can show us that that’s going to really impress us. That always helps a lot. Ok, so show off our facility. Oh, yeah. Even if it’s not directly related to our loan. Yes, absolutely. Okay, you know, bring important people. Bring the cfo. Bring the executive director. Boardmember bring aboard matter-ness boardmember i love when they bring boardmember bring a boardmember show how committed everybody is, you know, talk about why they’re there and how much they love it. And, you know, it’s and the personal impression means a lot. You know, if you leave a meeting and you don’t trust the people you spoke with, they don’t sound articulate. They were confusing. You know, the chances of getting the loan get lower and lower. What about its summertime? Okay, if i show up at this meeting shorts and flip flops. Yeah, shorts and flip flops are a very bad idea. I’ve had it happen. Birkenstocks, you name it. Cut off jean shorts. You know the bank for god’s? Yeah. Think about your audience. You know, even if you have casual fridays, you should probably hold off on showing me your casual fridays until i know you better invite you for monday through thursday. Yeah. Invite me monday through thursday if you don’t want unless we’re doing a barbecue sacrifice your casual friday. Yeah, yeah, but don’t turn up in your casual friday close. I want to bring my credit people it doesn’t mean they’re in suits and dresses. Yeah, we just sweat it out and suits and you’re in your flip flops. They feel insulted. Okay, what else? Anything else? Tip of ways we can impress you. Tips inside of these the pro tips. I mean, you know, the pro tips. I guess one of the things we talked about was pricing hot off the show. But pricing bad banks, you know, come up with a score card on you. They basically take all your data and important into a financial model. And we come up with a risk rating for you and it’s. A number, man. Every bank has a different range, but the idea is the same. And and the number we come up with for you goes into usually some sort of a pricing model. And based on the number your price changes like there’s no, your interest rate. You interest rate, right. So the mohr um risk-alternatives and some of that’s quantitative. So you can’t really change that, it’s. Just a number driven there’s a portion that’s, qualitative and that’s. Where impression and how you sounded in how your story sounded. That all goes into the quantitative piece. Quality. Yes, qualitative piela that that moves your number around. What would you say that proportion is quantitative qualitative in deciding this risk rating? I mean, quantitative hyre okay, but sixty, forty years? Seventy, thirty, thirty percent. I can influence about a third that’s. A lot of my rate by putting on a good show having good present that making a good presentation, right? Right. I mean, there’s, nothing you khun dio, if your numbers are never going to work, there’s nothing you can do to change that. Okay, but if your numbers do work there’s a lot you could do to move, move it around and and put yourself in a different place. Okay, so, you know, i think that’s an important thing to consider is is what impression you’re leaving people with, you know, think about before you have before you call before you meet. What impression am i? Trying to give you what are some of the numbers that go into the these these? Yeah, that go into the risk lady. Yeah, s so what we do is we take your you typically it’s three years. We take your last three years of audits, and we lined them up against each other so we can look at trends. And we re like ratio analysis. We like, first of all, we do a percentage for everything. So revenues is, you know, made up of seventy percent this and ten percent bad expenses. We break every line item into a number and a percent. And then we blind him up so we can say things like, why did your program express spence? Increase relative to your revenue? Why was it twelve percent last year and this year, it’s? Thirty ah, wei take numbers and we pour them into a whole bunch of ratio analysis. Leverage is an important one. It’s basically debt to net assets. All right, we’re getting into jargon jail territory now? Yeah, you just defined leverage. That’s. Good it’s. A ratio of debt to net asset that to net assets. We look at liquidity numbers, which can be all different. It could be a gross numbers. Something like cash and i’m restricted investment. You can be a ratio like sabat current assets minus current liabilities. That could be current assets divided by current liabilities. So there’s a whole bunch of different numbers to look at. And then they think the most important one is debt service coverage ratio here in jargon. Jill. Yeah. Yeah, i know, but i can tell you thie d s c r the common. No. Yeah, yeah, yeah. It’s, it’s, your operating access plus interest appreciation operating access that we have to find that. Alright. Wait. All right. So let’s, just leave it with dug a hole here. Alright, jargon, but you get me out. Get me out of this hole. I mean, this dark hole, all right, basically shows us how you can pay us back that we have the capacity to pay you back. Yeah, it has to be better than one. If you want more detail in that email. Female polar at people back tonight at dot com. Okay, i got out of that slow. Okay. So, what’s all right, so you’re going toe. You’re doing deep evaluation. This is your your due diligence, right? God, quantitative and qualitative. What are some red flags? That that, yeah, what is a red flag? Yeah. I mean, you know, you’re looking for big, big red flags are ah, negative net assets. So negative equity negative equity means you you own less than you owe you. Owe more than you. Everything, including our copier are if we owned property, whatever all our assets yet or less than our liability. Yeah. That’s, that’s a big no, no, but, you know, this debt service number we’re talking about is below weinger okay, skip over that. Okay? You’re okay, you’re below one the one that’s bad that’s bad. You’re operating continually at a loss like year after year after year after year here on it’s getting worse, okay, you know, so the trends are getting worse. You know that? The number that you’re looking at two pay your backs getting smaller and smaller and smaller. Right? So your risk the risk of this money that you’re going to be lending is rising and rising, right? What? It may just be so high that when that we can’t even help you. Right? Right. All right, red flags. Any other red flags? Birkenstocks, you’ve got a deal. Killer it’s not a deal killer. I’ve done, i’ve done deals for cookie people and strange outfits, but but there, but they paid more. They might have paid for that race probably were hyre yes, stocks, birkenstocks will cost you, you know? I mean, they’re they’re lovely, but not not, not when you’re meeting the credit people, right? And if you go out to meet with people and for burke, they don’t understand what they’re talking about and they can’t tell you why they’re expenses. Air hyre this year, and they don’t manage to a budget and you walk in and the ceiling’s falling down, you’re like, i don’t know if i want to do that. What if we’re lending for renovations because our ceiling is falling down? Well, that would be we’re borrowing. That would be a different story. But if this is like your not that, you know, your i’m in for working capital and you know, the book just fell on my head. I’m a little worried, okay? Yeah, but you have deeper issues beyond. Yeah, there’s more keeping your program’s going in. Your staff paid yes within which these programs and staff are residing is not stable, right? Your buildings falling apart. Yeah, this is fun. And you? Oh, well, let’s, get back to some of the fiduciary duties that the board should be overseeing. What if there’s excessive compensation, right? I mean, you know, there’s not a hard and fast rule for executive compensation. But i do think that if you see stuff that’s really out of the norm, it does raise a big red flag. And one time, for example, i was looking at the nine. Ninety of social service that their financial statement there ought. It looked a little odd, so i went to the nine. Ninety to see if i could dig a little deeper because there’s. A lot of information in there. And i found out thea president, ceo and cfo. Were husband, wife and son. Oh, no. The social service was it’s operating at a loss, but the three of them together made over two million dollars a year. And the headquarter hyre? Yeah, hop on. The headquarters was being rented from the president. Man, i didn’t do that loan, right? Yeah. That’s. Egregious. Yeah. That’s. Great. Where’s, the board i don’t know. And it’s it’s, you know, it’s, a founder run entity. So, yeah, that has to sell that story. Yeah, and i won’t tell you who but it’s when you know very marriage. One wife and son. Yeah, and the three of them are making two million dollars over that’s a lot for a social service. Especially one that’s operating at a deficit. Right? Him? Yeah. So, you know, i look for things like that. Google, sir. Oh, you mentioned. Oh, okay. You mention financial statements, flandez these come with a lot of footnotes? Yes. When i was in law school, i had a professor who he was so keen on the footnote being so important that the answer to an exam turned on whether you read the footnote or not. Yes, absolutely right or wrong in big way. Whether you if you didn’t read the footnotes. Footnotes i read, i actually i read the footnotes first before i even look at the financial numbers because their stories in there because that’s, the football i love the footnotes. Yeah, there’s. A lot of stuff in there. It’s. Very interesting. Um, all the good stuff’s in the footnotes if we’ve got stuff buried in the footnotes that we would rather you didn’t see? Should we just let you read it on your own? Or should we come out clean and say, you’re going to see cem, some improprieties or some, you’re going to see some red flags? Let me talk about these shoes. In other words, should we reveal it, or shall we leave it to you two? Maybe you won’t find it. Yeah, it’s always better off to come up front with things make cerini find it, maybe we find it and and you know what it is and and and if it’s on google, if i can google it, you have to tell me, because if it’s out there, i google search everybody everything yeah, bad press um and if it’s out there on google, everybody knows so china hide it it’s better to just tell you story a pride. It always sounds worse when you dig it up on your own. Absolutely well, that’s. Like being ten years old, it’s. Much better to go to mom and say you did something bad. Then have her discover that you fed the broccoli to your dog. Right? Right, it’s. A deal killer. When you find something on google and it’s egregious for me, it was liver, but i have cut it into little bits at a smother it with ketchup. I always say, if you covered cutting little bits and spread it around the plate, it looks like a lot less right, right. At least hide it under the mashed potatoes. Yeah, hide it or just diffuse it when it’s dense on the plate. That’s when? It’s scary, right? Just just last night, this came up, somebody cooked me liver, even smothered with onions. I just i’m not a liver fan myself, but you got to come clean. He gotta come tell up front. You know, we don’t like liver here in this organization, right? That’s, right? And we want you to know and here’s why? And here’s but here’s what we do instead we have other sources of iron right supplement. Wei have other sources of good protein. That’s right? We’ve finished. They were in vegan. They were even begin here. Yeah, there are good. So alright. Come clean. That’s. What you’re saying? Come clean. Dafs piela all right. Um anything else? All right, so now we’re getting to this, the evaluation, the number’s sounds like we’re just reduced to a bunch of spreadsheets cells, right. While we tell you story too, we tell you story and writing. Oh, so you tell us your story. We tell you, we tell our credit people your story. Okay. Okay. So are you? Basically is your role basically too be an advocate for the would you put it that way and advocate for the non-profit is that too strong of a navigator? As long as that they’re worth advocating for. Okay. Okay. Until they’re not your advocate until they’re not worth advocating for. Yes, absolutely. So you’re the liaison. I’m really a front face of the credit organization. Credit institution, bank united on dh. You’re working between the organization of the credit right in the middle person? Absolutely. I kind of represent both to each other. Anything else we can do to get the best rate possible? We just have, like, a minute and a half left. What could you d’oh? Besides, have great numbers tell you. Good story. Where the right clothes? Show me your show, mia programs. Okay, alright. Stuff recovered. Yeah, i can’t think of anything else in that case tell me why you love. You’ve been in banking and lending twenty for over twenty five years. Why do you love this work? Yeah, i mean, i’m here for the not-for-profits so i’ve always been a not for profit. I started lending to not-for-profits in nineteen, ninety and i’ve been hooked ever since. I love to be involved in the projects i love to be involved in the missions i love to meet the people i’ve set on board. I’ve done volunteer work. I’ve worked. It not-for-profits too and i just i just want to help the the not-for-profits helped the universe. Our cold is to go to that to go to the ribbon cutting oh, i love going to the river cutting that’s like your shining moment of glory when all the all that work you did paid off for everybody. Yeah, so that’s fun. We loved the ribbon cutting and we try to bring some of our bosses to the ribbon cuttings too, and let them see how great we are, where their money did something good for a change. Outstanding cool part. Thank you. Thank you. Ballpark. Senior vice president at bank united park at thank united dot com. Thank you again. Thank you so much. Jean takagi and what boards get wrong is coming up first pursuant they have ah, well, they have something, but you have seen a lot of midyear fund-raising reports now we’ve we’ve crossed june thirtieth and benchmarks being discussed everywhere, you know, whether you’re living up to what the community is doing or not, but one of the most important trends and how do you make the most of the best sense out of them for your organization? What if you’re not hitting the benchmarks that other people have created on dh? How do you keep rising above if you’re if you’re ahead? That’s what the next webinar comes in for from pursuant it’s, the state of fund-raising midyear checkpoint with ceo trent riker he’s going to be on the show next week for the three fifty and senior vice president jennifer abila they’re gonna help you push through your third and fourth quarters if you can’t make it live on july twenty fifth, watch archive either live or archive go to pursuing dot com click resource is then webinars. We’ll be spelling super cool spelling bee fundraisers make millennial money that’s my own that’s my own alliteration that’s not there so don’t don’t blame alex queer. We’d be spelling for that, but listeners have been talking to alex. I know he’s the ceo there he’s also going to town next week and you could be next. You could be a b you could be you could be next. Look at this. What is brilliant mind since that what? You’re witnessing it at work right now. Um, b next, check out the video at we b e spelling dot com and then pick up the phone for pizza. Talk to alex and look, look what his number is. Nine to nine to two four bees. Okay, see, i’m not the only one now the time for tony’s. Take two. Sixty nine and three. Fifty. I’ve got a new video. Feels good in sixty nine. Get the filth out of your mind. Get it out! This is a family show. Although i don’t know anyone under twenty one. Why anyone under twenty would listen. But in fact, if you are under twenty one and you can prove it to me, i’ll make you listen for the week. Get me at tony martignetti sixty nine is a new position for me, it’s. Hard it’s a hard position. Watch the video and it will all become very clear. Next week is the three hundred fiftieth non-profit radio we’ve got all the regulars that iran, including jeanne kaguya, was coming on very shortly hyre meyerhoff she’s gonna be with me the ceo’s from pursuing and we’d be spelling live music with scott stein he’s going to play our theme song, of course, cheap red wine and another and we’ve got giveaways from pursuant and your coffee. How do you enter the wind post your most creative? Congrats on the three fiftieth use the hashtag non-profit radio three fifty post will pick the best ones those will be the winners here’s that hash tag non-profit radio three fifty you’ll find my sixty nine and three fifty videos at tony martignetti dot com. And that is tony’s take two jean takagi. He, uh you know, he’s been listening to tony take two he’s been on for a couple minutes. You know who he is? He’s, the managing attorney of neo non-profit and exempt organizations law group in san francisco. He edits the wildly popular non-profit law block dot com and he is the american bar association’s. Twenty sixteen outstanding non-profit lawyer you’ll find him at gee tak gt a k jean takagi. So great to have you back. Welcome back. Thanks, tony. Great to be back. My pleasure. We’re talking about some, um, some mistakes that boards make. What, uh, what brings this to your attention? Well, it’s been in the news a lot on dh governance on every level in every sphere of ah, our country has been coming to a lot of attention and whether things were done properly up on the top or not, um, has become a big issue, and i think there’s a common saying the tone is set at the top and the tone of proper governance on non-profit boards really sets the whole tone for the organization and when you don’t have boardmember that air prepared to set that right tone, there are there are problems that follows, and those are the things that get into the news, okay? And we were just touching on just a couple of those with with paula park a few minutes ago, some talking about some of the fiduciary issues fiduciary duties that board members might be ignoring if they’re if they’re not. Properly prepared for, you know ah, credit application sabat okay, but aside from that let’s, see, what would you like, tio? What would you like to start with you? Pick you pick somewhere. We got to get a bunch to go through. But you pick something to start. I feel like i always dictate to you. You choose. Okay. Let’s do allowing. No, i’m sorry. Go ahead. What would you like to do? Well, i could actually let’s start with sort of conflict of interest transactions and that’s where boardmember sze decide that they want to sell services to the non-profits on whose board they sit and, you know, some some sort of say, all of that should not be allowed. And with private foundations there’s ah, much stricter rule that prohibits most of those transactions. But with public charities, it’s usually not sort of absolutely prohibited in some cases, a conflict of interest times action is actually to the organization’s benefit. Like kinda boardmember says, you know, i’ll give you rent at half of the market rate on you. And you can use my my offices to run the organization. That might be a very good deal for a public charity, but where board get in trouble is where one member of the board says, well, you know, i’ll sell you these advertising services for the organization, and my usual rate is five hundred dollars an hour, but i’ll charge you four hundred dollars an hour, and maybe that is what you know that person’s rate is when they’re selling him tto fortune five hundred companies. But for this little one hundred thousand dollars a year non-profit a four hundred dollar an hour rate for advertising is probably excessive. And if the rest of the board just blindly goes along that’s as well he’s giving us a twenty percent discount let’s go with it that gets boards in trouble. Yeah, okay. Would that fall under that eyes that a conflict, conflict of interests? Yes. I mean, there may be several laws where it could be a problem, but on sort of the federal level on the federal tax level, along with being a five a one c three organization and the public charity, you’re not allowed to engage in on access, benefit transaction where somebody like a boardmember gets an excessive payment. And if that happens, what? The irs could do would say, hey, you know, that was excessive, really, nobody should be paying a charity this side should not be paying more than let’s say, two hundred dollars an hour for those services, so you were overcharging two hundred dollars per hour and what we’re going to make you do, as the irs says, we’re going to say you have to return that excessive portion back to the charity, and then on top of that, we’re going to charge you a tax for violating that rule, and that will be twenty five percent of the excessive amount that you charged. And if you don’t fix that within the tax year, we’re going to charge you a two hundred percent penalty under the mountain, all right away, if any boardmember approved that transaction and they knew or he really should have known it to be excessive, we’re going to hit them with a penalty as well. Oh, my goodness. Okay. And i think you and i have talked about this not recently, but xs benefit transactions. I think we’ve covered this. This yeah, and then very i love that you point out the possibility of individual fiduciary penalties and my saying individual money, penalties for the board members, personal penalties. Yeah, really, really rare. But, you know, if if boards look like they colluded, teo benefit one of their fellow board members and weren’t really looking after the best interests of the organization, they can be imposed. Okay, okay, let’s go to aa, not preventing misappropriation, our misuse of the of the ah, the money’s that come in or the other other assets of the organization. Yeah, i mean, that’s a great segue way because one misuses overpaying a boardmember really is overpaying anybody. So maybe you’ve got a friend. And, you know, that friend is offering this great deal to the organization according to your friend, but maybe it isn’t such a great deal. Or maybe it’s for services that the organization really doesn’t even need. So he’s saying, you know, i’ve got this great storage facility. You guys should rent it, and you know, i’ll give you this this great deal on it, and so the organization goes ahead on, rents it but actually never uses it because they never needed that storage facility. Well, that would be kind of a waste of assets and potentially, a diversion of those charitable assets to benefit somebody’s friend. And again that back and get people in a lot of trouble about cyber security risks what’s the board’s responsibility there? Yeah, cybersecurity czar really hot button issue right now and then we’re seeing it everywhere from, uh, people getting their social security numbers stolen or credit card number stolen and identity theft associated with that. So when non-profits are collecting what they call personally identifiable information information that can be associating with a specific individual, they’ve got certain rules that apply, and these are specific to the states. So there’s certain rules that apply that say, you’ve got to really maintain and protect this information, and if it gets out, if your sites that contain this information are breached and those things that released a lot of states say you’ve gotta notify the individual who’s data has been breached and taken so that they can take steps to protect themselves. So really big deal now you you will have already breached the law if you didn’t create secure systems preventing certain breeches and hackers from getting at that data. And if you fail to notify possibly donor’s information, for example, or some buyers of your services or goods? If you don’t notify them of that reaches well, you could be violating another law. So a lot going on there in cyber security. Actually, another really interesting one was recently there was some ransom where that that was came out and hit not only for-profit organizations but some non-profits is well and ransom. Where is basically where somebody hijacks your site and some of some of your site, maybe for processing donations or for selling goods and services. And so you really rely on having them up every day while the hacker takes over your site says unless you pay me let’s, say, you know, ten thousand dollars by tomorrow, i’m going to keep your site hacked and it may take you, you know, even with your experts a week, two weeks to recover it, and maybe you’re gonna lose a lot more money if you do that now, what do you do? Yeah, we just had that nationwide within about the past, not not not just nationwide internationally with in the past, what, six weeks or so? See, i think the wannacry ransomware i don’t know if it’s called a virus or something else. But yeah, it was widely prevalent in a lot of organizations, and organizations have to figure out how to deal with that and it’s best to figure those things out before it actually happens, rather than after the fact we just had a guest with in the past. I’d say that in the past two months, mark last night was shine mark shine. I think, talking about cyber security on how to ensure against it, the different policies that are available. Teo, to protect your organization in the event of a breach s so you could listen to you could look back at that it’s just with i’m sure it was mark shine just in the past couple months, okay, let’s. See, um, let’s. I do want to get teo another, another popular blawg, not not as popular as non-profit law block dot com, but we’ll we’ll give ellis card or a shout in a couple minutes. How about yeah, investments what’s the what? I don’t think you and i have talked about this one, the board’s responsibility around the investment policy statements of the organization? Sure. So, you know, even some smaller charities, you know, they got reserves and order some of them anyway. If they’re lucky, enoughto have not have to live sort of day by day, have some reserves on dh. They may want invest those reserves rather than just keep it in in a checking account, for example. And if you do have assets for investment was a charity. There are state laws that are associated with prudently investing those foreign investor axe. Yeah, on dh those are really important to pay attention to so some charities and some have come to us for service. You know, when when the market is it is it’s hot on the market has been pretty good lately, you know, they’re also served deals out there, and some are like going no, you know, we would like to invest all of our our money in this hedge, but, uh, and they may not even know what a hedge fund is. And i don’t know that anybody actually knows what a hedge fund is, because that covers so many different broad groups of investments, but they tend to be wildly speculative, meaning you could make a ton of money on them in a short period of time, and you can lose a lot of money in a very short period of time and that type of speculative investment making unless it’s part of like a prudent portfolio where maybe, like ten percent of your assets are devoted to those that are, you know, much more speculative, but ninety percent are in much more conservative investments can be a real breach if you put all your money’s in one basket, which it’s never good ideas, we’ve learned from our our parents or our kindergarten teachers. Um, you know, you’ve got to make sure that the portfolio of different investments you have is prudent, and so you’ve diversified your risks and not put it all in some wildly speculative investment, and that could be not only a breach of your fiduciary duty but reach a prudent investor rules and there’s a rule we don’t wantto get into jargon jail, you’re always about the impression that the acronym uniforms prudent management. Of institutional funds act, and it says that you have to look at different concerns when you’re investing on dh. It really talks about conservative investing in a portfolio with an eye on what your mission is as well. Gene, just give that acronym and what it stands for again, please, i talked over you sure upmifa upm i f a, the uniform, prudent management of institutional funds act. If you google upmifa and your state, you’ll find what the law is, and i think that’s in forty nine states, i think maybe pennsylvania’s the outline, hold on. All right, all right, thank you. I’ll try teo, keep my tongue civil from here on, but all right, let’s, go out for our break. When we come back, i’ve got live. Listen, love a ton, and we’ll give a shout out to another law block that you might be interested in state with us. Like what you’re hearing a non-profit radio tony’s got more on youtube, you’ll find clips from stand up comedy tv spots and exclusive interviews catch guests like seth gordon. Craig newmark, the founder of craigslist marquis of eco enterprises, charles best from donors choose dot org’s aria finger do something that worked neo-sage levine from new york universities heimans center on philanthropy tony tweets to he finds the best content from the most knowledgeable, interesting people in and around non-profits to share on his stream. If you have valuable info, he wants to re tweet you during the show. You can join the conversation on twitter using hashtag non-profit radio twitter is an easy way to reach tony he’s at tony martignetti narasimhan t i g e n e t t i remember there’s a g before the end he hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a short monthly show devoted to getting over your fund-raising hartals just like non-profit radio, toni talks to leading thinkers, experts and cool people with great ideas. As one fan said, tony picks their brains and i don’t have to leave my office fund-raising fundamentals was recently dubbed the most helpful non-profit podcast you have ever heard. You can also join the conversation on facebook, where you can ask questions before or after the show. The guests are there, too. Get insider show alerts by email, tony tells you who’s on each week and always includes link so that you can contact guess directly. To sign up, visit the facebook page for tony martignetti dot com. Hi, this is claire meyerhoff from the plan giving agency. If you have big dreams but a small budget, you have a home at tony martignetti non-profit radio. Krauz hyre hopes could be with us next week for the three hundred fiftieth show as well. Jean takagi, listen, let’s, do the live listener love because we’re bursting here. Tampa, florida bronx, new york and if we got all five boroughs, we got multiple manhattan. We got bronx. We got staten island. Um, we have brooklyn where’s, queens, queens. Let us down. All right. We got four out of five and multiple said, multiple manhattan, woodbridge, new jersey. That’s not far. Laura, laura, laura, belinda, california live listen and love to all of you, but also to torrington, connecticut. I’ve been to torrington, that’s, a nice little town. I did some consulting there. Uh, social service agency. Torrington. And you have that that renovated theater right in downtown. I love that’s, very pretty. Minneapolis minnesota lives their love to you also new bern, north carolina and midlothian, virginia. Midlothian, midlothian live listen love. However you pronounce it let’s, go abroad. Not too many people abroad, nobody, nobody in asia, nobody at all in asia. This, i think, is the first show where there’s, nobody from asia. Wow. Okay, uh, they’ll be back. Uk? We can’t we can’t we see uk, united kingdom so we don’t know whether it’s whales or ireland or scotland or england we don’t know well, you’re in the uk so we always give always give you know you got to do the you got to recognize that there’s more than one country in the united kingdom, please and germany, good talk, live listen love all our livelong sinners on dh so of course, on the heels of that has got to be the podcast pleasantries because we’ve got over twelve thousand podcast listeners in the time shift. Thank you. Pleasantries to our podcast listeners, never forgetting them. And then, of course, the affiliate affections to our am and fm stations throughout the country. And by the way, i have four new stations to introduce next week on the three, fiftieth four brand new stations joining us throughout the country from new york, colorado to washington. I think porter stations but for the current stations listening today affections to our am and fm listeners. Thanks so much for being with us, everyone. Thank you, jean. Thank you for that indulgence. You know the thanks that you know the gratitude has got to go out, right? You know that? Absolutely. Thank you. Um okay. So let’s give a little shout out to ah, another. Another non-profit attorney ellis carter. She she she curates the charity lawyer blawg, cherry lawyer block. And you know, ellis carter. I did turn and she’s a wonderful person and a great attorney. Alice and i have had a chance to speak together and work together on the few occasions you’ve worked together too. Cool. All right. So on her block post going back, i think it’s two thousand nine there was one of her earlier poster, if not her very first post. She links to you while she mentions a bunch of your problem ideas. And i want to give a shout out to your block. Of course. Non-profit non-profit law block dot com where listeners can check out all your list of all ten because you did a post for this show, which actually you do that every week, which i always appreciate every time you’re on, you do opposed. So if you want to see the full list of jeans, go to non-profit loblaw dot com. But ellis carter has charity lawyer blawg and she’s got a couple on there. That i want to talk about, like micro managing staff are you are you comfortable talking about ellis carter’s board governance mistakes? Yeah, absolutely actually give credit to her. She came up with a list of ten, and then i just added a few more to to her list, and so she recaptured all fifteen together on her block, but she was the one who came up with micro managing staff and it’s a really important one because i think he probably seen it as well. Tony, where board members start to get involved and then go around the executive director and start to give directions to the staff. Yes, i have and creates all kinds of political trouble and reporting line trouble and yeah, yeah, but, you know, part of that can be the responsibility of the ceo to and blurring lines and, you know, having boardmember do things that maybe you’re not appropriate, like, you know, day to day tasks and things. Yeah, and so, you know, oftentimes when you, this is a kind of a growing pain for some non-profits as well, because when you’re on all volunteer non-profit organization, it is where the board members involved. With everything as well and and managing volunteers in that case. But once you start to grow up a little and have staff and haven’t executive director, the board members have to know to pull back and, you know, for one thing, boardmember should know that individually they have no inherent authority to do anything. They don’t have the authority to manage staff it’s only collectively as a board where they have authority officers like your executive director or your ceo perhaps might have the authority to give limited direction to the staff to ceo would obviously have have the ultimate authority there with respect to the staff, but just knowing where your boundaries are, it’s really important and from a liability standpoint, board members, if they start to mismanage, that could get hit with unemployment claim, which really makes up, i believe more than ninety percent of all directors and officers insurance claims our employment related and if they’re directed against boardmember themselves, and if you don’t have dino insurance boy, that that could be a huge problem for individual boardmember so they really have to be careful of that. Another one on ellis’s list is airing disagreements outside the board room and that reminds me of the very timely, like complaining about your attorney general to the new york times as an example, it just happened today airing disagreements outside the boardroom what’s the trouble there? Yeah, and obviously as a non-profit when you’re taking positions, you wantto have one position that you’re setting out to the public you don’t wantto have ah, divided ah statement that you’re giving to a public where some persons involved with the organization are on one side of an issue when other persons are other side of an issue and it looks to the public that the organization is poorly governed, poorly managed, and can’t even make up its mind on what its messages and therefore could jeopardize support. So aaron aaron, you know your disagreements outside of the boardroom, a really big problem for the organization in terms of its, you know, public relations, but also a huge, huge problem for the boards themselves because, you know, tony, if you and i were on the board together and we had a disagreement over a key issue on dh, we got a chance to discuss it, of course, when we go out you know, even if i may have disagreed with you and, you know, your side won, i’m going to be supportive of that. I might not say very much about it, but i’m definitely not going to say, well, i, you know, in in public that i disagreed with it because what happens if i start doing that is i’m a chill further board discussions, you know, if you don’t kick me out of the board for doing that, the board might find itself very, very leery of, you know, raising controversial points because you got this one person who’s going to be a blabber mouth and start teo, reframe everything and criticize you personally outside of the organization, a really big problem. The place for the robust discussion and disagreements is within the confines of the board meeting and maybe discussions that take place in committee or or even know our board members having back channel communications right privately on the phone or email, but publicly wait, where were we? Face-to-face we present one face yeah, and this along with your duty of loyalty to the organization as well, you’re supposed to act as a board member in the best interest of the organization. Not in your personal best interests. All right? Yeah. You don’t want to hurt the organization by by airing your grievances outside. Thank you very much. Looking forward to talking to you next week on the three. Fifty of jean? Yeah, i’m really looking forward to three. Fifty congratulations. Thank you so much, jane takagi you’ll find him at non-profit law block dot com and at g tak gt a k next week three fifty three five oh, how many times i have to say it, make sure you enter to win our giveaways post your most creative congrats with the hashtag non-profit medio three fifty can’t wait for that great fun! If you missed any part of today’s show, i beseech you, find it on tony martignetti dot com we’re sponsored by pursuant online tools for small and midsize non-profits data driven and technology enabled and by we be spelling supercool spelling bee fundraisers we b e spelling dot com our creative producers climb hyre half sam liebowitz is the line producer shows social media is by susan chavez and this fantastic cool music is by scott stein be with me next week for non-profit radio big non-profit ideas for the other ninety five percent go out and degree. Sametz buy-in what’s not to love about non-profit radio tony gets the best guests check this out from seth godin this’s the first revolution since tv nineteen fifty and henry ford nineteen twenty it’s the revolution of our lifetime here’s a smart, simple idea from craigslist founder craig newmark insights orn presentation or anything? People don’t really need the fancy stuff they need something which is simple and fast. When’s the best time to post on facebook facebook’s andrew noise nose at traffic is at an all time hyre on nine a, m or p m so that’s, when you should be posting your most meaningful post here’s aria finger ceo of do something dot or ge young people are not going to be involved in social change if it’s boring and they don’t see the impact of what they’re doing. So you got to make it fun and applicable to these young people look so otherwise a fifteen and sixteen year old they have better things to do if they have xbox, they have tv, they have their cell phones me dar is the founder of idealist took two or three years for foundation staff to sort of dane toe add an email address their card, it was like it was phone. This email thing is right and that’s, why should i give it away? Charles best founded donors choose dot or ge somehow they’ve gotten in touch kind of off line as it were and and no two exchanges of brownies and visits and physical gift. Mark echo is the founder and ceo of eco enterprises. You may be wearing his hoodies and shirts, tony, talk to him. Yeah, you know, i just i i’m a big believer that’s not what you make in life. It zoho, you know, tell you make people feel this is public radio host majora carter. Innovation is in the power of understanding that you don’t just put money on a situation expected to hell. You put money in a situation and invested and expect it to grow and savvy advice for success from eric sabiston. What separates those who achieve from those who do not is in direct proportion to one’s ability to ask others for help. The smartest experts and leading thinkers air on tony martignetti non-profit radio big non-profit ideas for the other ninety five percent.

Maria Semple

Nonprofit Radio, March 8, 2013: InteGREAT Communications And Marketing & PRI: Program Related Investments

Big Nonprofit Ideas for the Other 95%

Listen live or archive:

Tony’s Guests:

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Diane Lansing: InteGREAT Communications And Marketing

Diane Lansing, president of Lansing Associates, has ideas for getting your communications and marketing in sync. Then she wants you to apply analytics so you know what works and what doesn’t, in the short- and long-term. Sounds simple. Are you doing it? Diane will get you started.

Maria Semple
Maria Semple: PRI: Program Related Investments

Our prospect research contributor and The Prospect Finder, Maria Semple, is with me to explain why foundations don’t only make grants. Some offer loans, loan guarantees, equity investments and other PRIs. How do you find these foundations? Listen to Maria. She’ll also have info on conferences you’ll want to pay attention to.

 


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Durney hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host. What a coincidence that i found the show. I haven’t said that for a long time. I hope you’re with me last week i’d feel terrible if it came to my attention that you had missed press pause. Juliet funt is a consultant to fortune one hundred companies and a motivational business speaker. She wants you to make time in your life for white space, you’ll be less stressed, more creative, sleep better and be more productive. Your relationships will flourish. She has a kid’s version that we talked about also she’s, the daughter of candid cameras, allen funt and we shared a white space together also divine devices, desktops, laptops, tablets and handhelds. Scott koegler had tips for picking the right device to fit your budget, work style and personality. He’s, the editor of non-profit technology news and our regular monthly tech contributor that was an archive feature, which means an oldie but a goodie this week integrate communications and marketing. Diane lansing, president of lansing associates, has ideas for getting your communications and marketing in sync. Then she wants you to apply analytics, so you know what works and what doesn’t in the short and long term? Sounds simple, but are you doing it? Diane will get you started. We’ll talk about all that and p r i it’s, not particle resistant influenza it’s, not public radio international and it’s, not personality related insomnia, no it’s programme related investments, our prospect research contributor and the prospect finder maria simple is with me to explain why foundations don’t only make grants, some offer loans, loan guarantees, equity investments and other pr ise how do you find these foundations? That’s what we’re going to talk about? And she also has info on prospect research company princes that you’ll want to pay attention to between the guests. Antony’s take two it’s my blog’s this week is talk about gift annuities and that’s what i’ll do on take two my pleasure now to welcome diane lansing she’s, president of lansing associates in new york city. She has over thirty years of strategic marketing and communications experience. She started smiling when i began this introduction that’s lovely, she advises on how best to take advantage of new media to attract new donors and advocates to build loyalty and to provide value and information to donors and prospects. I’m glad that her practice and her expertise brings her to the studio. Diane lansing. Welcome. Thank you. Glad to be here this morning. Pleasure to have you. Communications and marketing should be in sync and we’ll talk about sinking them. But how are they different? What? Yeah. How do we distinguish thes? Often the marketing function is designed to think strategically about where we can go, what we can do to increase our our membership, our donor base art sponsorship and the communications people sometimes air left in the sort of functionary aspect of just printing materials or putting things up on a website that may not be is organized and is driven by the overall mission and purpose of the organization as well as its new directions. They could be a little bit sometimes behind the curve. I see less of it. Today is frankly, financial pressures are causing many organizations to combine the two and that’s good that’s. Good that’s. A good thing, because that now they’re all singing out. Same sheet of music. On the other hand, i also see organizations where these even combined functions are not is properly in sync with the organ, what the organization’s doing as they can be. What does that look like when they’re when they’re not sing? A really good example is ah major museum here in new york city has a wonderful gift shop that has absolutely no relation to the exhibits that are going on in the building. They just sell stuff branded with their their identity barely even though it’s ah it’s ah ah ah, i assume an outsource project, but whoever runs it doesn’t even take a look at what’s going on in the exhibit space that they could basically back end on so that it would increase their sales. What happens when the marketing let’s say they are two different people in charge of each of these two different areas? One is more senior than the other, like one maybe is a vice president and the other is a director. How do how does the director get the attention of the vice president and, well, the other the other way around? Wouldn’t it wouldn’t be trouble, but how does the lower echelon person get the attention and and buy-in of the of the more senior person oh, i think that this is a wonderful opportunity for someone who’s looking to advance their own career, come up with a good idea and show why it works. It’s a very unusual boss that won’t take advantage of that because it works to everybody’s advantage, and so then you may have to get buy-in from from above, you may have to, but none of the things what makes all of this whole these holder direction so interesting is that they’re basically free. This isn’t something you have to get a lot of people to sign on for because they’re expensive, the kind of things we’re talking about now tweaking communications that air you sent out by elektronik media using analytics cost virtually nothing, right? But the’s tweaks sometimes in organizations where there’s micromanagement from the board, the cookies that’s the worst. Where it’s the board which convenes, you know, once a quarter at best, but it could even be from the executive director ceo. I mean, how do we deal with those kinds of pressures from people who are above but not as skilled as us? I think the really good news is that the kind of things we’re talking about this morning, especially analytics, are a way to show to demonstrate to anyone peers, superiors, boardmember sze anybody, the growing effectiveness of new campaigns and new strategies and techniques that you’re using in your organization so you can not just you don’t have to diss present an idea that i think this would look really nice if we did this. You can say we pilot tested this last month and look it we did it method a got these results method b got those results plus twenty percent, so we’re suggesting we do more of method be okay if you can if you can back up your ideas with obviously with quantitative, exactly and next and that’s the beauty of analytics to that not for profit world big corporations used to try to quantify the effectiveness of their marketing efforts, which is not always easy to do. It’s not easy to tie brochures and mailers, and whatever into what happens to the sales, the ultimate sales at the end of the day. But now, with analytics, you, khun really track how many people are paying attention to you and then you could look at what happens to year enrollment, your donations, all of the factors that matter to your organization and not only can but ought to be, because there’s so money there’s so much i see happening in charities where it’s it’s a legend or it’s wives, tales or it’s, you know, it’s, just the conventional wisdom, but we’ve always done it this way, right? That’s it? Yeah, i mean, you see that i’m sure you see that in your practice all the time. Okay, do you find people then resistant or welcoming to the idea that we’re actually going to test and see whether your conventional wisdom is correct? I think it’s two points, what i see is that initially there’s a little resistance because people look at, oh, my goodness, people will be able to see that what i’m doing wasn’t as effective as we hoped. I don’t see it that way. What i suggest is doing things a couple of different ways to be able to show management you’re bored anybody that is concerned about your area, that this method produce better results than that one. What you’re using analytics for and all of the information. That you could gather is to help guide your choices and how you spend your time and your money. And when you do that everybody’s backing you, there’s no loser here, everybody wins duitz okay, i just have to make that case you didn’t. And that’s what analytics helps you do. Ok, well, we’ve been talking around analytics so much, right? So i get a sense of how we make the case internally. I mean, understand on dh what it looks like when marketing communications are in sync. Now, let’s apply some of are some of the analytics. What? Well, how do we decide what we should be measuring? What are what are key numbers? What are key numbers are the key numbers that you want to look at first? Well, they’re two basic areas that you should be checking one is if you’re using email blasts, which most organizations do do, regardless of what you’re using, what system or what company you use, whether it’s, your website, host, or whether it’s, an independent company like constant contact, they provide instant feedback on every day. How many people will look at your email? Looked at what you set out its called the click through rate the ctr for short, they will tell you very quickly what kind of response you got if you send something out to five hundred people and only fifty, open it up. That’s a good indication that you may need to change your subject line may need to change some way that you’re appealing to your audience. Subject line is interesting. I mean, you could there and it’s an easy way to test, right? Just do some simple a be testing on absolute varieties of subject line. Talk a little about the really indict first of all segments was not my idea. It’s a brilliant idea that i’ve heard it all. Thank you. One of the things that we can do now again that this frees you, khun segment your your audience by age by interest. Separate donors from members separate sponsors from donors so that you can send out various tweak to messages to different groups and you can identify what’s working in each one. Send them out on separate days and the track than the follow-up and the click through rate for each group. You can see how you effectively you’re reaching each group. With whatever you’re reaching them with, you can even pilot test a single group and sent to different message. It is to a small segment of that group day one day to see if one subject line got a better response than the other. If one was more attention grabbing than the other, that begins to help. You formulate the kind of things that are getting people’s attention. So they want to read what you sent them. All right, lots of variables that were juggling, and we’ll get a chance to talk about more those after we go away for a couple of minutes, diane lansing will stay with me, and i hope you do, too. Talking alternative radio twenty four hours a day. Are you confused about which died it’s, right for you? Are you tired of being tired? How about improving your energy strength and appearance? Hi, i’m ricky keck, holistic nutrition and wellness consultant. If you have answered yes to any of my questions, contact me now at n y integrated health dot com, or it’s, six for six to eight, five, eight five eight eight initiate change and transform your life. Are you concerned about the future of your business for career? Would you like it all to just be better? Well, the way to do that is to better communication, and the best way to do that is training from the team at improving communications. This is larry sharp, host of the ivory tower radio program and director at improving communications. 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What we’ve got in the in the u s of a and massapequa park. I know, i know. Massapequa park. Well, because it’s on the babylon line and i take that line to a client. So i listened to that recitation of ah, of cities. Seaford, massapequa, massapequa park, amityville co. Paige lindenhurst on babylon. I think so, your honor, i know you’re on that line. I think i think i got that right. But i know you for more than long, alan railroad. I used to have a friend who lived in massapequa park. We don’t think that the long alan town’s air represented only by railroad stations. How crass would that be for? For a centered new york self centered gross new yorkers to think we have. Ah, good live listener love abroad. Seoul, korea, seoul, korea on yo haserot and japan. We don’t know what city in japan, though, i guess japan konnichi wa back with diane lansing. And we’re talking about integrating communications and marketing, we have all these variables age maybe, but even without that subject line, purpose of the communication, all the different ways of wording, whether we’re going to use email or one of the maybe the social networks or we’re going to put something on our blogged i mean, we talked about i mean, how do you how do you how do you test all these different things? I mean, there’s there’s so many different combinations. Well, why don’t we take a real example? Let’s say your organization is going to have a fundraising event for all of your younger members? You’re going to have a fund run in the park for them, you could easily take a basic message about that, and you could tweak it for the kids who were going to sign up to do the running. Another message for their parents, which by encourage them to get a couple of other siblings involved or a couple of neighbors and friends. You could tweet the message further for all of your all your donors and another one for sponsors who are providing the t shirts and whatever each of them showing what this what? This organization what? Is about and what this event is for what it means for your organization, what it means for each of the groups that your tailoring your message to and then within each of those groups where we could have different, we can have different tests exactly. So for the kids, we can have test different ways of wording as well a subject line, something for the parents, right? You could do that depending if this is a big do, we don’t want to have all these things that too cumbersome and occasionally it’s worth taking, you know, ten or twenty of your members make a little separate group and do two different versions on day one and day two for just just this the donors and then do two different versions for the kids who might sign up on day one or day two. So before you go with a hole, the whole big announcement of this nationally for or citywide wolber bigger organization is you’ve got a sense of which subject line creates the buzz that gets people to open your me mail and then see what you’re doing and then in your email you, of course want tohave. You’re setting up on ongoing dialogue that hopefully people will follow through the event and its aftermath. So you’re getting various levels of excitement about the event itself, drawing more people in and one way you do that is you keep referring people to your website, where there’s more information that allows him to sign up online. You refer them to your social media, your facebook page, where there are photographs of people who are starting to prepare for the event, and then after the event again, you use all of these. Each of these various avenues can be used to direct people to other sites so they could get more photos of the iran and the winners at the end on the facebook page. There’s a wonderful big group shots of everybody on your website you get people used to being familiar with all the ways that they can basically link into what you do and who you are. The analytic tools will often tell you where someone came from. Exactly what what was that? Some of them called referring agent s o you know what you are l they came from or eso where they came from your block to your facebook page or maybe an event landing page to your facebook page or vice versa, you know, write exactly now some of these air a little bit, depending on where, how much analytics you want, the basic services are free, okay? The basic ones from google and your email blast systems are going to be free. They all provide that email blast systems like constant contact, contact chimp male male children, his chip male banana banana chip mail. I don’t know harry apes of area out of area b middle marketing and they’re all there and they are they’re all very good when you get into your website hosts our and also google, which is an other sorts of very good analytics. They all provide premium packages where a different levels of price points you could kind of move up the scale and get more and more detailed analytics. You could also get people in their organization who will work with you under outta hand hand basis. Most organizations, the not for profit world needs probably not too much of that. Okay, so you think you’re free stuff is going to give you all a lot of most the free stuff is wonderful just start with that you’re going toe, you can play with that and learn so much from that. How does all this feed into our marketing plan that we hopefully have in place? You’re actually, you should be looking at the kinds of results since you get and you should determine that, you know, those regular emails that we’ve been sending out really aren’t getting much attention, but the alerts that we send teo through a facebook our is in our organization is actually getting better, and then we’ll figure that out for the analytics, which we’re going talk a little about short term, we’ll get there, but how does this feed into your longer term marketing plan? Because what you’re really doing now is you’re not changing what the organization is going to do. You’re simply changing the ways and hopefully evolving the ways that you can most effectively reach each of your stakeholder groups by using information that you learn over time on who responds to what which kind of things engaged in the most that’s, where you’re going to spend your marketing time, that’s, where you’re going to spend the effort. In drafting content, organizing it and sometimes snail mail really is valuable most of the time that you may just find that some things get different response and that’s where you want to spend your budget dollars and your time. Okay, so then that so then those conclusions go into the marketing. Exactly. Okay, what we say is each year we learned last year that this that we did worked really well, so we’re anticipating in this coming year, we’re going to do more of that, and we’re going to cut back on our budget that we used to spend on thus and so, because it really wasn’t getting where we weren’t really getting our money’s worth from that, and then you take that information to the board and say exactly, we’re not squandering the money where our marketing budget is actually pretty, well sophisticated, right? We’ve learned and here’s what we’re here’s what we’re doing in reaction to what we learned exactly we’re targeting our every dollar in every minute of our time is effectively is we can based on everything we learn let’s digress a little more into the marketing plan because this is a big part of your your work? What else would just you know what else belongs in a marketing plan? Oh, my goodness. It’s hard to quantify in a single way because of the not for profit world is so darn big and it covered so many organizations, but i think the ah, everybody now is also scrambling for how do we go after scarce dollars? And we’re all seeing that a lot of people have tightened their wallet aunt since two thousand eight and even with things getting better, it’s not there, not loosening up quite a cz muchas i no, my clients would like to see them loosen up. You’re probably seeing the same thing in your client’s, tony, i think thie what i see is that just the ability to show the board that you were using this information and you’re being this intelligent was likely to open up some doors for you within the organization to use what you’re learning even more broadly than you have in the past. You’re finding ways to reach people that your earlier stuff just didn’t get through to. And i think the marketing plan really disney’s to quantify how you’re going to spend your time and your money. How are you integrating all of the avenues? You have to reach people, not only your current members, but now how can you build on that? To reach a larger audience of people who are not already involved with you? This frees up. Then once you learn how you reach your own people most effectively, this helps i challenge you and also helps direct you and how to spend your money to reach new public fired-up squiring new people. Exactly. Find out a lot of your prospects. Come from your blogged or your youtube channel thing and then direct than direct people there. And obviously, direct your efforts in that area in terms of acquisition requiring new in terms of acquiring new people, you can get your you can put out pitch to have all of you. If you’re finding that certain of these are our new and really interesting, you can put out a little pitch to all of your supporters, too. Bring a friend to an event or forward this to that’s. Another key thing both in all the e mail blast systems offer that they should, and you should take advantage of it. You should hyperlink to everything that that you do hyperlink to your website, hyperlink to your social media pages, and then all of those have an ability to forward share with there’s some whatever the wording is in the company that you’re using and encourage your members to do that. That’s you’re the best marketing tool you have people who already believe in you everything, i’m share it with their for exactly, and this is something again that we didn’t used to have the ability to do at all all but which all of these venues now open up for you for free, and then the individual person is talking to their friends, saying this cause means a lot to me, you know, check it out and and this fund run was come join me. This is a lot of fun. I went last year, it’s a blast, you’ve got personal referral combined with a message that you now know because you’ve tested it, you know, works. We’re talking about integrating your marketing in your communications. Diane lansing is president of lansing associates, which you’ll find at lansing l a n s i n g associates dot com lance is a ah is a weapon to spear lying again, lance a boil, but really that’s that’s gross. But lance is something else. As in a species disappear, it’s not a story fear point it is it’s a long it’s a long weapon of war. Yes, you didn’t. You don’t want to be in the wrong end of it is the idea. So you’re lansing, you’re out. Have you thought of this? I don’t know, lance. I’m obviously your name. You’re out lansing, new constituents. We’re not we’re not. We’re not killing them, but we’re just wounding them enough. No, we’re not even. We’re just lansing them to bring them in. We’re hooking him. Yeah. It’s a it’s. A targeted lance. Right. Talking to lansing event. All right. I actually did the entomology on my name, and they actually think it comes from something as pedestrian. Is that somebody had a a potato field? It was the shape of a lance point back in the netherlands. Yeah. It’s really built entomology. I like that word. Entomology way. Don’t say entomology, because that would be reasonably setting ants on dh critters. Ah, little crawly bugs. All right, let’s, go back to the analytics and we want to break down short term and long term. What is your what can we be studying? Short term. Okay, the short term thing is i say, when you do a little pilot test, say you do a little take a small number of your stakeholder groups, all of them together, or even just some of the key groups that you want to try and send a couple of variations to them on two different days and see what happens. That’s the short test and you find which kind of things are working, but begin to track over time over a year’s period. Look at which things one versus which things law and when the time of day exact day of the week, most people will it’s not there most of the time, wrong? No, no email system would tell you that the best time to send out any kind of a blast email is tuesday, wednesday, thursday. Ah, you will get a much hyre read rate then you will on a monday morning when people come into their office on dh look at this huge long list they don’t, you know you’re much more likely to just to get eliminated right off the bat. Okay, so much better to do your emails. And tuesday, wednesday thursday and friday’s people just don’t stop caring about their gone. Yeah, they’re off to the beach, but then, over time, keep start track your records look at the kinds of messages kind of subject lines that air grabbing people’s attention look att and clearly some events are automatically going to be a draw, bigger audience, your annual event, whatever that is, we’ll automatically draw much hyre click through rate than than just a normal announcement, but even you can track and see how different ways of word in your normal, just a little update what kinds of things pete people’s interests, what kinds of things they’re working for you and over time you’re going to get it if you track it and keep, you know, really record what you did. What? What was the loser this week? Which one? Which one won? Was there a material difference? You’re going to begin to see patterns of the ways that people are most attracted to your organization and what you’re trying to tell them. Okay on dh and longer term, longer term. Again, you just know bill down the cumulative experience of the short term things, okay? And all these variables i love playing with age and interests and subject and what channel we’re using, what what network, what outlet we’re using for different purposes all really very interesting, and the other side is don’t go nuts with us. I mean, if you’re an organization with, you know, two billion dollars budget that’s, something different, most not-for-profits we’re looking for general ideas here of what can be helpful to you, there’s no there’s a point where there’s kind of diminishing returns after at some point you khun spend so much time wrapped up in the technology that you kind of lose sight of you lose the forest for the trees, and so i’m all for analytics, but also use them wisely, but use them, use them, smarties them intelligently. All right, tell me what it is you love about the work that you’re doing for non-profits oh, i just i’ve been in this field for probably thirty something years, and i work across the fields, from social services and cultural to religious and civic organizations, and i just love working with the people who are as passionate as they are about the issues they care so much about, you know, it just it’s it’s firing to me every day, and how do you see that what you’re doing is helping them? Because particularly in this time of resource is being really strapped. I like that we’re helping them to find new ways to appeal to donors and help them open their wallets a little more and that’s the primary focus of what we do, okay, all for very important cause is absolutely right. Diane lansing is president of lansing associates in new york city, but she works around the country and again, you’ll find them at lansing associates dot com diane, thank you very much. Thank you. What a pleasure. We’re going to go away for a couple of minutes and when we come back it’s tony’s take too. I’ll talk a little about gift annuities. And then maria simple, our regular prospect research contributor joins me and we’ll talk about those pr ize particle resistant influenza. No provoc programme related investments. Stay with us. You didn’t think that shooting getting dink, dink dink you’re listening to the talking alternative network get in sting are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. Hi, i’m ostomel role, and i’m sloan wainwright, where the host of the new thursday morning show the music power hour. Eleven a m. We’re gonna have fun. Shine the light on all aspects of music and its limitless healing possibilities. We’re going invite artists to share their songs and play live will be listening and talking about great music from yesterday to today, so you’re invited to share in our musical conversation. Your ears will be delighted with the sound of music and our voices. Join austin and sloan live thursdays at eleven a. M on talking alternative dot com. You’re listening to the talking alternative network. Hi, i’m bill mcginley, president, ceo of the association for healthcare philanthropy. And you’re listening to tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent. Durney got more live listener love taipei, taiwan, kunming, china gone jal, china, shanghai and beijing, china to all of you. Ni hao and torrance, california joined us torrents welcome. Glad to see some california representation. There almost always is torrents. How are you doing out there? Tony’s? Take to my block this week is talk about gift annuities. Ah, this is really only for charities that offer that type of planned gift on the block. I have ways of opening the conversation about that that way of giving long term, um just to acquaint you with it, it’s something that is irrevocable dahna makes their gift and they get income back for life at a fixed rate and when they have died than what remains is a gift of cash to the to the charity that was sponsoring the charitable gift annuity program. So who do you talk to about thes usually you talk to people who are sixty five and over and within that age range, there are some clues that you listen for that could reveal a good prospect like i need mohr income or i’m supporting an adult child or i’m supporting a sibling because the income from a gift, annuity doesn’t have to go to the donor it usually does, but it doesn’t have to i’ve set them up where it was parents creating the gift annuity paying income too. The case i’m thinking of his daughter’s, three different daughters, so if you hear that someone is in need of income or they’re concerned about income, or maybe they’re concerned about income in the future in their retirement years, there’s a variation on the gift annuity that khun help that person also. So those air some of the clues and i have ah, little more about that on my block on the post called talk about gift annuities um, now that you have your specs, what do you start to say to them? And i have some examples of simple ways, plain language explain the features of a gift annuity so that people will understand them. And there’s a said more about that on my block at tony martignetti dot com and that is tony’s take two for friday eighth of march, the tenth show of the year. We’re in double digits now already. My goodness, maria simple. Are you out there? I am here. I know you are marie simple is the prospect finder she’s a trainer and speaker on prospect research. Her website is the prospect finder dot com her book is panning for gold. Find your best donorsearch now you can follow maria simple on twitter at maria simple. We’re talking this month about pr ise it’s not personality related insomnia, it is programme related investments. Maria, what are these things? So they’re very interesting tools that are being used by foundations to be able to help non-profits as well as social enterprises as well. So they are not completely limited e-giving on ly to the non-profits sector, but it’s a way for them to continue to support the sector. But there is a repayment of that money once you receive it from the foundation. So it’s not like an outright grant that a foundation makes which obviously does not get repaid. So this is an opportunity for them. Tio, do some additional mission investing, if you will in organizations. So this is much more entrepreneurial. I think so. Yes, absolutely. It is much more entrepreneurial. Many people really kind of look at it as a loan from the foundation. Very low interest. You know, one of the one of the basics really to them is that they have to be below market rates, so sometimes there there could be xero interest associated with it or very low in just associated with that particular loan. Ok? And i think these fall under the rubric to of social investment, social engagement, but in a financial way. That’s, right? That’s, right? So, you know, you know, like grant, they’re they’re made for charitable purposes, right? But unlike grants, they’re expected to be repaid, often with at least a modest financial gains, and they cannot be made for the primary purpose of financial gain. So again, they did no. The below market rate, for instance, right, has to be below market rate. And the foundation also has to make sure that they’re making that that p r i to an organization that really falls within their their overall mission and goals of the foundation. So it can’t be something that really falls outside of it at all. Okay, so you know your where was talking about prospect research? How are we going to find foundations that will do these types of alternative investments in your work? Well, actually, one of the best tools that i found to be able to research this is through the foundation center. So for your listeners, who might be subscribed to the foundation, direct directory online or have access to it at one of the either in new york or at one of the co operating collections, if you search that online database, uh, program related investments is actually one of the categories that you can actually search upon in that particular database. So it’s it’s, pretty useful t use that database for it. So in terms of what i’ve been able to come up with, i think that might be sort of the best and easiest in this time, because you can search on that key word. Okay, let’s, let’s explore the cooperating collections that air throughout the country. We’ve talked about them before, but its been many months just remind listeners what those are and and how they could find them. So you would really want to find out what closest one is tea, your non-profit organization. Geographically, you can go to the foundation center’s website, which is foundation center, dot or ge, and check out their cooperating collections. Link to find out where the closest one is teo to your facility and then and then you can use it for free, right? Yeah, yeah. You go on site to a cooperating collection. You can use it for free there. Uh, so, you know, you might save some significant money on prospect research by going, you know, making usually what i’ll say to non-profits is. Look, if you have zero dollars to spend on the foundation research making a point at least quarterly to visit that cooperating collection and spend some time there really researching that resource, they also have training now, right? Is that the case and all the cooperating collections? There’s training that’s free on how to use the foundation center tool. You know, it might vary from site to site in terms of what they have for training. But i can tell you this in order to become a foundation center. Cooperating collection, their own reference. Librarians have to be well versed on how to use the products there. So you could always get someone on one help. I’m sure from that reference library. Okay, even if it’s not formal training, right. Exactly. Exactly. We’re good. We’re going to say something else. No. Good. Okay, well, just that foundation center. I wonder why why they chose to spell it. C e n t e r and not c e n t r e i would have added a little cash, eh? I don’t know a little elegance if they’ve been foundation center cnt ari, but i don’t want to confuse listeners. They don’t spell it that way, just as a little panache to it, you know, like theater tr ee now, i want to tell you about another website real quick that i thought was really good to learn a little bit more about this whole arena. Really, it was it was great for me in terms of just general education, um, there’s a network of foundations that that are currently doing pr ise it also are considering getting into it and its mission investors dot or ge so they do have a database, but you have to be a member to search the database, so not so useful, but what they did have was a free webinar as well as downloadable slides that you could take a look at that really kind of goes threw a very nice overview of what this whole area is. So, you know, if you’re just looking for some general education about the arena of programme related investments and whether or not you might be a good fit to approach a foundation, i thought that website was really a good one, and i’ll make sure that i give that to your listeners on your social media outlets, okay, that’s, the lincoln and group and the facebook page. Why did you just say the girl one more time? Mission investors dot org’s. So m i s s i o n investors dot org’s. And then i did ask the foundation center. You know, you can often just get into a chat. What the fear listeners aren’t aware of that you can chat with pendant foundation center representatives online, so i wanted to kind of really hone in on well, what section of the irs? Nine ninety report would we even find these listed on? Right. So if you’re trying to figure out well, now the nine. Ninety of the foundation. Yeah. Yeah. You know what? You know what? What, paige, would they be? List non-cash actually gave me the exact page. That what one could find those on so they have it on. The details are located on part ten b and it’s actually entitled summary of programme related investments that’s outstanding that you could get that kind of support. Do you have to be a subscriber to the foundation center database to get that online chat support? No, you can just go online and ask away your questions so i knew that this was a general enough question that i could ask that, you know, didn’t involve, you know, getting into a paid database that they could at least point me in the direction for what page of the nine ninety this this information is housed on. So, you know, for those of you who maybe have nine nineties that you’ve been looking out of foundations, that is the particular area you want to look at on the nine ninety filing, okay? I just think it’s amazing that they were able to answer that question for you. Did they say what? Let us they say, let us research it. Well, we’ll e mail you back or did it come to you during the in the midst of the live chat? I just had a way couple minutes while they came up with the answer, and then they just chatted it back to me and they, you know very nicely. Email you a transcript of your chat. Excellent. Ok. That’s. An outstanding free resource. Excellent record. Is there another resource that you like? You know, you’re the doi end of dirt. Cheap and free resources. Eyes there. Another one you have for investigating these pr i foundations? Well, they did come out. The foundation center themselves came up with a pretty good report a couple of years ago. And it’s a little bit dated. It came out in twenty ten and so some of the data is from, you know, the mid to thousands, but they really give a nice example of who the largest pr i providers are. So they give foundation names how much money they invested that year. So, for example, you know, they give you those top twenty five. I was surprised to see that in two thousand six, two thousand seven, they did almost seven hundred thirty four million dollars buy-in programme. Related investments. And that was just the top twenty five on dh, can you? Give us a sample of what some of those top twenty five are the names that we’d recognise. Yes, some of them really are ford foundation, david and lucile, packard macarthur, bill and melinda gates, walton family. But see any casey foundation okay, all very big, very big, mainstream, well known foundations, right? Right? And i think really, they’re they’re they’re probably the ones that are actually sort of the trail blazers with this and really are taking the lead and other smaller foundations i think are kind of watching them and saying, you know, maybe this is something we consider doing as well. One of the things i didn’t mention is that when they make a programme related investments let’s say a foundation decides to do a million dollar pr i that counts toward their their five percent that they’re required to pay out. Okay, it does all right, even even though they’re getting some money back or they may or may not think that they can count it in there, you know, again, it has to make sure it’s all lies in their mission and etcetera, etcetera. But, you know, i thought that was that was pretty good. Tto learn about and that be good for non-profits to know going into this, okay, any other advice around pr prospect research? Now, i think that, you know, that’s just a really good general overview for you also, if anybody is a listener that is related in lobbying activities, that is the one area that they can’t, um, that they can’t get involved in, so they’re not allowed teo fundez anything having to do with any kind of lobbying? Okay, well, five oh one c three the one thing that you know non-profits you need to be aware of on dh five oh one see threes, which i think is most of the listeners can’t be involved in lobbying anyway, or only really, in very, very narrow ways, but not even not even in ways that that turned out to be defined as lobbying under the internal revenue code. But i talked with jean takagi and emily chan about that subject months ago. There are regular legal contributors were goingto go away for a couple of minutes, and when we come back, marie and i will continue talking not about pr ize, but about conferences that’ll be valuable in your prospect research. I want to send a little live listener love spring rove, pennsylvania jamaican, new york. Welcome, more more from the u s you guys were a little late. Try to try to check in on time next time hey to admonish listeners, but please, uh, try to check in and try to be on time. One o’clock is when it starts, but now live listener love out, tio, pennsylvania and new york there. Zurich, switzerland. Welcome and mexico city, mexico live, love, live. Listen, love to all of you. We’ll be back very shortly. You’re listening to the talking alternative network. Are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Have you ever considered consulting a road map when you feel you need help getting to your destination when the normal path seems blocked? A little help can come in handy when choosing an alternate route. Your natal chart is a map of your potentials. It addresses relationships, finance, business, health and, above all, creativity. Current planetary cycles can either support or challenge your objectives. I’m montgomery taylor. If you would like to explore the help of a private astrological reading, please contact me at monte at monty taylor dot. Com let’s monte m o nt y at monty taylor dot com. Talking alternative radio twenty four hours a day. Welcome back and i’m getting a language lesson on our break. More live love tio zurich, switzerland. Guten abend. I hope i’m saying good evening now i know i’m saying good evening. Guten abend, mexico city, mexico. Holacracy. Cleveland, ohio. Thank you for joining us. Even you came in even later than spring rove, pennsylvania in jamaica, new york, cleveland. We start to show one one o’clock eastern. Tryto try to be timely. Please welcome cleveland, ohio. Welcome. Um okay, maria. Some some prospect research conferences now, let’s. Start with somebody though. Who’s. Not a professional prospect. Researcher. Maybe the maybe it’s, even the executive director or it’s someone who’s part of their time is spent in prospect research. Is it worth going to aa prospect research conference for people like that? You know, i think it might be actually i know that in my early years of doing prospect researches and focusing in this area, attending these conferences was really invaluable to may of and so they actually now include. For example, one of the conference is coming up in august for the association of professional researchers for advancement. Apra is known as actually have a new researchers symposium. That they’ve built into the conference, which is for people who have less than two years experience. So that would be great for a novice, a person who, you know, wants to get to know a little bit more about this whole thing. This whole area, especially that’s, one of the half they have to wear at theirjob, andi, even if okay. So even if they’re not a full time provoc but researcher that’s, right? That’s, right? Yeah, they get a lot of great information. And, you know, sometimes the best the best information has learned outside of sessions. Right? So interacting with other people, connecting with someone else that might be in a similar type organization as you are and really being able to exchange ideas of well, you know, how are you spending your time doing research? And what resources do you find valuable to subscribe to? What are you using for free? I just find that a lot of that learning goes out, goes on outside of sessions. I have a special warm spot in my heart for apra because the apra greater new york city chapter many years ago was the first place where i spoke. In public first public speaking about really about planned e-giving yeah, work, yeah, i don’t know how many years ago it was, i don’t know thirteen or something, but doing playing, giving for fifteen years somewhere around there on then and then that turned into speaking at the mid atlantic regional conference or mark on i spoke there once or twice, i might have done that, that one i think i did to mark conferences and that one’s happening today. I know mark is going on right now right now. Virginia so it’s too late for you don’t don’t try to join that one now, because if i think back, i know i disappointed, i thought, oh, i should affect this particular segment up. Tio january will know that there are other parts of the country marine let’s not be so geo centric. Exactly. So let’s, talk about appa unconference because they’re coming up in august. That is that’s the biggie, right? So that’s the biggest one and they bring in people even from other countries come to this one and that’s august seventh through tenth in baltimore, maryland okay, so that’s one that that people can kind of put on their calendars and they will have a tte the international conference. They will have the novice this not-for-profits don’t have the up new researchers symposium will be taking place there at that particular conference, so that seems to be pretty well set. Lots of information on apperance website share that girl with you now, and i will also put it on the on your social media. But it’s a p r a home dot org’s, apra home dot or ge? I think so obviously somebody some other organization must have gotten apurate dot or ge? I don’t know, i have a feeling i’ve not ever tried looking for that girl, but that must be what happened. I just have this one bookmarked, i wonder if that’s like anesthesiologists in puerto rico association or something that you never know somebody took ap pro dot org’s, but so don’t go toe tapper, dot, org’s, goto, aperol, apra, home dot, org’s okay and that’s, where you’ll find information about the international so that you know that one is definitely one to consider. And if you’ve not visited baltimore, maryland before a very nice area tio go visit in the waterfront and so forth. So a couple of others on the radar screen coming up in april up in cambridge, massachusetts, it’s the new england what they call nedra new england were doing officially known as development research association. So some of the apa chapters twenty seven of them across the country, some of them are really big and really kind of have their own, like mark, right? So they have their own conferences, so nedra does the same. They’re going to be april twenty ninth and thirtieth in cambridge, massachusetts, and that website is nedra and gdpr a dot org’s. But basically all of these also just be found on apurate website. Okay, anything that’s, not east coast. Come on, i’ve got a well listeners in torrance, colorado. Torrance, california. Okay, we’ve got cleveland, ohio came in california has one going on june twenty six twenty seven. I’m sorry. June twenty seventh and twenty eight in long beach. Okay on. And they’re known as cara the california researchers. So they’re having their you fudged on that a little bit. We don’t know what karen really stands for. It isthe going to the web site as we speak. California advancement researchers. Okay, there. We go, i don’t, you know, i’m keeping your e-giving your feet to the fire. I know for john had waiting for me, okay, so they’ve got their own event going on and, you know, find a chapter near you and just to find out what events i mean, some of them will have monthly meetings, are meeting every other month, the’s chapters. So i mean there’s, twenty seven of them across the country, so you can just always hook up with one of those chapters and see what regional learning opportunities there, maybe on that that’s where i actually first started speaking on this prospect research topic was at my own apra chapter, which existed in new jersey and no longer exists. All right, it’s, very fitting that way. The last one you gave. I was in california because gonzalez, california just joined us. Gonzalez. I hope they heard it. Gonzalez, welcome. Okay, we have to pretty much leave it there. Maria. Simple. I want to thank you very much for being on again. Thank you for having me. My pleasure. Excellent vice excellent information. You’ll find maria at the prospect finder dot com, and on twitter your you’ll find her at maria simple by maria bye now. Next week, amy sample ward returns she’s, our social media scientist and regular contributor on that subject, and she’s, also the membership director of the non-profit technology network and ten this woman has covered it in another book, social change, any time, everywhere and there’s a good chance. We’re going to be talking about that for the full hour next week. Amy sample ward and she’s also at south by southwest right now in austin, texas, and she’ll have some some notes for us from south by southwest. We’re all over social media. You can’t make a click without sparkle a testa dura smacking your head hard into tony martignetti non-profit radio let’s pick one youtube you could get more on youtube. I have over ninety videos there. Most of them are interviews that have streamed on this show and a few of them. Are my standup comedy gigs so that’s all on my youtube channel, which is really tony martignetti some clown took tony martignetti before i got it to it, so i had to call myself, really? Tony martignetti i’m working on bumping him off, i think he’s in the boston area, if we have any boston listeners, ah, i’d appreciate some help we want to get that i want to get tony martignetti okay, thank you very much for being with me, though whatever social network we might be connected on besides youtube, itunes, facebook, twitter linked in four square pinterest slideshare i’m on all of those. Our creative producer was claire meyerhoff. 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