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Nonprofit Radio for March 27, 2020: John Haydon Tribute

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John Haydon & Rachel Muir: John Haydon Tribute
A well respected and widely known digital fundraising expert with a willing smile, John Haydon died at 53 in February, after a 26-month fight against a rare cancer. He was twice a guest on Nonprofit Radio. He shares his spoken wisdom with us one last time.

His final written wisdom is in his posthumously published book, “Donor CARE.”

 

 

 

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[00:01:28.93] spk_0:
Hello and welcome to tony-martignetti non profit radio big non profit ideas for the other 95%. I’m your aptly named host. Oh, I’m glad you’re with me This week’s show. John Haydon, tribute. Well respected and widely known digital fundraising expert with a willing smile, John Hayden died at 53 in February after two years and two months fight against a rare cancer. He was twice a guest on non profit radio. He shares his spoken wisdom with us one last time. If you want John’s last written wisdom, get his book Donor Care, published posthumously by bold and bright media. I wish he and I had talked about it. I hope to have one of his book collaborators as a guest. There’s no tony take to this week, and our sponsors won’t object to just an end credit for this show without interruption There. This is gonna be hard for May at Ah, Here are John’s two appearances on non profit radio. The first is Facebook Fundamentals from December 16 2011 then boost revenue with donor surveys. Rachel Mirror is with John at the 2016 non profit Technology Conference this aired on September 30th 2016. Here is non profit radios. Tribute to John Haydon.

[00:01:32.29] spk_1:
Joining me now is John Hayden. John. How you doing?

[00:01:35.67] spk_3:
Tony, how are you?

[00:01:37.67] spk_1:
I’m doing great, Thank you. John is calling from Cambridge, Massachusetts. He’s the principal of inbound zombie consultants in online strategy and social strategy for small and midsize nonprofits. That’s the audience here in the U. S. And Canada. He’s also co author of Facebook Marketing for Dummies. And he’s well known for having simple ideas for getting the most from social media. John Hayden Welcome to the show.

[00:02:02.13] spk_3:
Thank you for having me, appreciate.

[00:02:05.04] spk_1:
Oh, it’s a pleasure. Um, Facebook. Why should non profits pay attention to and be on Facebook?

[00:02:12.51] spk_3:
Why Facebook? Well, the simple answer is that everybody’s on Facebook. Okay, Um, and regardless of where, you know, it’s not really about the platform. It’s about where people are. And as you may know, and maybe some of our your listeners may know Facebook has about 800 million active users.

[00:02:33.26] spk_1:
Okay,

[00:02:42.92] spk_3:
so these are people that actually log into Facebook 30 minutes, three hours a day. They’re checking in on their iPhone or iPad on browsers and support interconnecting with their friends,

[00:02:48.82] spk_1:
John. 30 minutes to three hours. So even at the short end, on average, people are spending a long time on this one place.

[00:03:15.19] spk_3:
Yeah, exactly. You know, I kind of look at it like the morning coffee routine. You know, maybe 30 years ago, people used to open up a newspaper. How people open up Facebook and they see they get their news. What? What, My friend? Sharing what’s new in the world today. What’s you know, whose birthday is it today? You know, things like that. I mean, it’s really a central part of the culture today, and so non profit, just like when the television came out and certain non profit said while we need to start doing something for TV in the same way, they kind of need to look at where people are using social media, which is, you know, really Facebook at this point.

[00:03:33.83] spk_1:
Oh, so you sort of used those anonymously.

[00:04:10.34] spk_3:
Yeah. So not profit. You know, sometimes I get this question. She’s social media. So many platforms. Where should I? What should I do? I said, look, if you’re not doing idiot all first of all, you get your website straight. You know, make sure you get that first. But don’t think about this huge social media thing. Just think about Facebook because that’s really where you should start. That’s where your constituents are gonna be guaranteed. Your volunteers are gonna be Their donors are gonna be there, not all of them granted. But you know the majority of them on, you know, the fact is that 89% non profits are now using Facebook. So if you are non profit thinking about Facebook, you kind of have to look at what your peers are doing. Well,

[00:04:58.87] spk_1:
yeah, OK, um and I pulled listeners before the show and thank you very much for for retweeting the the the short link to the pole many times. I appreciate that, Andi. One of the questions was, Does your non profit have a Facebook page? So our audience is a little behind the national average. About 77% said yes, and the remainder said no. I better listen to the show so that other 23% or so we’re gonna try to convert them. We just have about two minutes before the break. So I want to just tease a little bit. How do we just how do we just get started? Get started getting started, and then we’ll be out. You and I will be able to spend a lot more time on that after the break.

[00:05:18.27] spk_3:
The best place to start is to have a plan. You know, do some research on Facebook. I actually a website called the non profit Facebook guy dot com non profit. A lot of articles on there, but, you know, come up with a plan and really try and develop a strategy as to where Facebook would fit within your overall marketing communications fundraising plan. And then you really want to start with a Facebook page?

[00:05:31.52] spk_1:
Okay. And, um, we’ll get to the different types of pages because I know this could be some confusion around that after the break. Just in a minute or so. What are the pieces of that strategy or planned? What topic areas should be in there.

[00:06:42.34] spk_3:
Okay, so the topic area would be what are your goals? Specific goals. What do you want to be achieving with Facebook? And it again? It does help to understand what Facebook is good at. What Facebook is not good at understanding kind of its role within your overall communication plan. And then the other thing is, you know what’s going to be your content strategy? What is really unique about your organization, what gets people talking? You know, when you meet people, your supporters volunteers when you meet them and an event and you’re in coffee and bagels together, what is it that gets them really excited? And what did they like? What they like to talk about what they like to share with friends. Build a content strategy around that so that you’re pushing out consistent content on Facebook, which is really kind of the central central point of Facebook. It’s not kind of a static Web page. It’s really not bad. It’s more kind of a living, breathing dialogue that you’re having with your constituents is really the best way to be using a page.

[00:07:07.43] spk_1:
John, we’re gonna take a break, and we’ll get into more detail after this break with John Hayden, author, co author of Facebook Marketing for Dummies and I hope you will Stay with Us. Welcome back. We’re talking about Facebook fundamentals with John Hayden and John before we get into more detail about getting started and the different types of Facebook pages. I am dying to know why your company’s called Inbound Zombie. What is that?

[00:07:25.23] spk_3:
Okay, so impound Zombie, quite honestly, I just literally came up with the name. I’ve always been a fan of zombies, just that zombie movies and what not I find it fascinating and read books about that, and I just felt like, you know, zombie culture will probably be around for a long time. So if I come

[00:07:30.42] spk_1:
for the business

[00:07:58.18] spk_3:
name, that is Oh, current, I’ll always be current. Only after then, you know, maybe like a year later it started having meaning to me like mortar zombies. And this idea that you know what I do for non profit It’s kind of create a situation where people come to them like they actually get to a point where they don’t their constituents in their volunteers. Let’s imagine that they’re like positive zombies that are really smart. They can’t help but come towards the organization. They can’t help but be attracted to the organization through using the Internet.

[00:08:28.39] spk_1:
Okay, okay, as long as they’re positive zombies, not the ones that are, you know, that have the wrapping dangling off them and their bloody and their eyes were just sockets. And as long it’s not that kind. That would cool. All right. Positive zombies on Di did see on Twitter that at Wild Woman fund his mastery in trays, who has been a guest on the show. She looks like she spends more like five hours on Facebook. So I hope our clients are not suffering misery. No hope your client work getting done and other important things in your life are being done and maybe just sleeping less than the rest of us. Okay, John,

[00:08:42.12] spk_0:
what are the different types

[00:08:42.99] spk_1:
of pages? That could be some confusion around that the type of page that a charity should set up on Facebook?

[00:10:06.05] spk_3:
Okay, that’s a great question. So, you know, common mistake that I see is that you know, someone will say, Oh, you know, I just started. I started a Facebook page for my non profit and, you know, how do I get more friends? And so what happens is that sometimes an organization will actually create a Facebook profile, which is for the personal use on. They’ll be using that for their organization, which is basically a violation of the Facebook terms and conditions A and B. It’s not the most effective type of tool to be using. So what I just mentioned the Facebook profile is really what those 800 million people 800 million Facebook users. They’re all using a Facebook program. You know, you share photos with your friends. You check in to Facebook places, you make a status update, connect with high school friends, that type of thing. So that’s that’s really meant for a person now a Facebook page or business page, sometimes called a fan page, since some people might know it is a fan page. That’s really where an organization wants to be starting. And the best way to do this is to go to facebook dot com booking dot com forward slash pages forward slash creates that, Not PHP.

[00:10:14.21] spk_1:
Yes, and then

[00:10:39.70] spk_3:
you want to pick either a local business or place or a company organization or institutions are two different types of Facebook pages. There are six types in total, but these two really apply to nonprofits. A local Peyton place of business might be a museum. That’s a that’s a non profit. The company organization institution might be, say, a foundation that is in a corporate park where really nobody visits them. So you wouldn’t want to advertise the address and location of the business that much. But you still want to have a Facebook page. So these are two different types of pages,

[00:10:52.58] spk_1:
Okay? And it sounds like for our audience, probably the first of those two is more appropriate.

[00:11:00.89] spk_3:
Yeah, Local place or business? Yeah, either one.

[00:11:03.51] spk_1:
Okay, So what can they do on this? Well, eh, So how do they create the fan page? What should be included in it?

[00:11:11.14] spk_3:
Okay, so when you create the fan page, I actually have some videos that you go to non profit facebook dot com. I actually have a few video tutorials about that. But what they want to do is they want to upload a mean image.

[00:11:22.25] spk_1:
John, I’m sorry. Say that you are l one more time that people can go to for the video.

[00:11:30.72] spk_3:
Oh, sure, it’s non profit facebook guy dot com. And then they could just kind of search for it like a little search box.

[00:11:33.98] spk_1:
Was that guy, guy or guide?

[00:11:38.38] spk_3:
I like like you. Why

[00:11:39.52] spk_2:
a

[00:11:39.56] spk_1:
guy like a man. Okay, non profit Facebook guy dot com. Okay, Thank

[00:12:01.64] spk_3:
you. Create the page. You upload a main image. The video kind of walks you through this whole thing, but you want to create the most important thing is probably creating a welcome tab, a custom welcome tap. And the reason why this is important, tony, is because eventually on organization will want to promote the page, you know, through email. Or however they’re gonna have people show up and like the page

[00:12:10.38] spk_1:
exactly

[00:12:38.67] spk_3:
do something on the page. They want to be able to convert the fans. Okay, so when someone shows up, they were gonna make a decision in less than two seconds, whether they should like that page or not. And, you know, it’s been a few studies on this, but organizations that have a welcome cab, which is basically like it could be an image, and it’s just kind of a good first impression. Um, the example that I always used his dog Bless you. If you go into Facebook in the search dog, bless you. They have a great example of a welcome tab. It’s just a picture of a dog and it says dog, bless you, and that’s it. And then, you know, the implication is like the page,

[00:12:55.04] spk_1:
and they have, well, over 200,000 likes.

[00:13:19.62] spk_3:
Exactly. Yeah. And so, you know, strategy like this is important. Ah, welcome, tab. Like it’s important because, you know, when you have people come to your page, you want to be able to convert them into a fan once they arrive. And again, you have less than two seconds. So welcome. Tabs will actually convert fans at a 25% higher rate than the wall or the info tap

[00:13:22.16] spk_1:
Those

[00:13:22.34] spk_3:
other two places that you could send new visitors.

[00:13:45.02] spk_1:
Okay. And that example again is dog. Bless you on on Facebook. All right, so the welcome tab is important. You’ll convert more people then rather than them coming to the wall. And you’re seeing a bunch of posts as the first thing they land on. Is that Is that basically it exactly. Okay. Okay. What

[00:13:45.32] spk_0:
else can we do

[00:13:45.90] spk_1:
that, uh, what other features are? The tabs are there on our on our fan page.

[00:14:15.95] spk_3:
Okay, So they have, you know, they have the wall. The wall is really where all the action is going to be, and I’ll get to that a little bit. But you have the wall, the info tab. You should fill out the basic information. Don’t go crazy about about the information tap. You really want to just include, like, a link to your Web site so that people can click on that and read more about your organization, but you don’t want. You don’t need to provide every single piece of information you can you need to about your organization because people simply don’t read an intro cab that much anyhow,

[00:14:20.63] spk_1:
Okay, they’re

[00:14:21.10] spk_3:
really gonna be interested in what’s happening on your wall.

[00:14:24.00] spk_1:
And if they do want more than you’re given the link to the website or the blogged to get that additional stuff?

[00:15:07.89] spk_3:
Exactly. Exactly. Yeah. So now, as I mentioned before, you know, Facebook, Facebook Page isn’t like a static Web page. Okay, what’s what’s really important about a Facebook page is actually the content that you’re that you’re consistently putting on the page. That’s really what the point is. So I often tell people, you know, don’t go crazy with trying to get you page perfect. Just get it out there and start building up a community, start attracting people start having people like the paid and so forth. So when you first create a page, you literally have no one. There’s no plans at all. Okay, in the same way that welcome Tab will convert a fan. Remember I mentioned you know the welcome Tabal Convert fans?

[00:15:13.83] spk_1:
Yes.

[00:15:22.41] spk_3:
The other thing you need to do is you need to kind of acquire a certain number of fans. Because when you first started paid, you have zero fans, okay? And tony, I know you live in New York City, right?

[00:15:26.05] spk_1:
That’s correct.

[00:15:27.08] spk_3:
OK, so you know, it’s a new restaurant opens up down the street, and you go to that restaurant and nobody’s that air. That tables are empty. You probably gonna be a little hesitant about going into the restaurant. Okay,

[00:15:38.40] spk_1:
Okay.

[00:15:51.77] spk_3:
So in the same way with a facebook page, you want to, um you know, page admin can actually use a function called invite friends where they can invite their personal Facebook friend the page, and you can have a few different administrators on the page. And you could have, say, five people who might be an admin of the page and Macon.

[00:15:59.36] spk_1:
They

[00:15:59.69] spk_3:
each ask their own personal friend network first.

[00:16:02.74] spk_1:
And where do you find Where do you find this, John?

[00:16:06.28] spk_3:
It’s actually on the right hand side of a Facebook page once you created.

[00:16:10.35] spk_1:
Okay,

[00:16:12.11] spk_3:
Once you create linkage is invite friends.

[00:16:39.95] spk_1:
Okay. Okay. By the way, I do have ah restaurant in my neighborhood. It’s a Chinese place. It was empty. I went in and I blew it. The food was awful. It was awful. It was a buffet. I wouldn’t touch 3/4 of what was there. And then the other 25% tasted bad. So Wow, you’re right. See on that that’s happened recently. So your your zombie prognostication powers are are strong today. I’m with John Hayden, and he’s a principal inbound zombie and co author of Facebook Marketing for Dummies. Can we customize tabs, John? Or is it only what Facebook makes available?

[00:17:56.95] spk_3:
Oh, you can definitely, you know, add tabs on to face a Facebook page. You know, the welcome to have I mentioned earlier you can create, you know, like an e mail opt in type of tab. You can create petitions. You can create a lot of different types of functionality and kind of add those on to your to your Facebook page and you can use, you know, if you know HTML and CS at Some listeners are very technical. They’ll know how to do this. They can figure this out. But for those who aren’t really that tech savvy, which is pretty much 99% of the town profit, you know, they might want to investigate some third party applications like there’s a company called Short Stack. And if you just even if you just search for them on Facebook, just search for a short stack. They have a great application to create custom tabs. Another one that I like. His fan page engine, fan page engine. That’s a great one. And then there’s, you know, there’s a bunch of other ones, but those are the ones that I that I consistently use

[00:18:07.04] spk_1:
and recommend. Okay, we’re gonna move Thio using Facebook for fundraising on dhe. There’s an important distinction that you make. Why don’t you explain what that is?

[00:18:13.83] spk_3:
Okay, so, fundraising. There’s a difference between fundraising, the relationship and fundraising, the transaction.

[00:18:22.44] spk_1:
Yeah. Okay, So the transaction is actually collecting money

[00:18:26.27] spk_3:
exactly collecting the money.

[00:18:27.97] spk_1:
And Facebook is not so good at that. Is that is that right?

[00:18:31.68] spk_3:
Facebook is not the best way to collect money, Okay?

[00:18:38.84] spk_1:
But but it’s a great way to build a relationship. Wait. Exactly. Right.

[00:18:59.44] spk_3:
Excellent way to build relationships and nurture those relationships and filed a lot of people after they donate. There was some research done by black body, I think about a month and 1/2 ago that found that 30% of people that donate online they actually donate through email. Okay,

[00:19:00.23] spk_1:
Okay.

[00:19:19.94] spk_3:
6% is about 6% of Facebook and Twitter. Okay, so if you’re a non profit, you might say cheese. Then I shouldn’t even waste my time with Facebook. But the fact is, is that a lot of people, when they donate, they don’t just hear about a non profit for the 31st time and start donating. They need to kind of get to know the organization that relationship matures. And then eventually they might join an email list on the Facebook page and then through that email relationship, Then they donate.

[00:19:33.41] spk_1:
Okay.

[00:19:33.77] spk_3:
Facebook is awesome for acquiring and attracting new donors and developing the relationship with those new fans or connections into, ah donor relationship or volunteer or whatever that relationship is going to eventually mature into.

[00:20:08.12] spk_1:
I pulled listeners again before the show, and one of the other questions was, If you have a Facebook page, do you feel it adequately supports your fundraising? And about 62% said no and the other 40 or 38% so said Not sure. And and nobody said yes that they feel it adequately supports their fundraising. But there was a comment that I think is right on point with what you’re saying. And that comment was our page supports community and promoting the cause, but does not bring in dollars. Is that is that appropriate goal? O. R For Facebook?

[00:20:37.15] spk_3:
Yeah. I mean, it really is about the relationship it’s about, I think, um, I think organizations again, I think there’s kind of an over focus on, like the money, the money, the money,

[00:20:42.92] spk_1:
you

[00:20:50.74] spk_3:
know, But you have to think about it for your perspective, tony, when you find out about a really cool Mount profit, you’re not gonna donate right off the bat, you probably gonna join their email list and maybe go to an event and then eventually you’ll donate once. And then maybe you sign on as a lifer. Eventually. No. So Facebook is the best tool for creating an enhancing relationships with constituents online, because what you can do is you can report outcomes on your Facebook page.

[00:21:16.17] spk_1:
We

[00:21:25.51] spk_3:
just We just opened up a new school in this in Tanzania, and it’s doing really well. Here’s some pictures of our students and here’s here’s what they’re learning. Here’s a picture of the teacher. I mean, you could you know, photos do really well on Facebook. And the more that organization could kind of share photos on the Facebook page about what they’re doing, like literally, what is the impact that they’re having on the world that motivates people to donate?

[00:21:44.04] spk_1:
We have just about a minute and 1/2 left, and we’re sort of getting to this topic, So let’s deal with it directly. How do we attract people to our Facebook page?

[00:22:34.92] spk_3:
Okay, great. That’s an excellent question. So a few different things. I usually encourage organizations to leverage the existing their existing assets so they may have a Facebook page would say, three Facebook fans, but they haven’t email list with 3000 subscribers. They can use that email list to kind of promote their page, um, and then get fans that way. You really have to think about you know, how you’re writing the email and and the reasons why people should actually like the page. You want to create a unique situation on the Facebook page that gives people a reason to actually like it and stay connected. The example that I’ve used before GM might share behind the scenes footage for kind of putting together an exhibit

[00:22:41.54] spk_1:
so

[00:22:41.89] spk_3:
you really can’t get that anywhere else.

[00:22:43.38] spk_1:
Right? Stuff You can only see if you go to the Facebook page.

[00:23:09.08] spk_3:
Exactly. So people need a reason people are reasonable. Facebook users are people, and most people are reasonable. They want a reason to do something. The other thing that I usually encourage people to do is to try the Facebook sponsored stories, which leverages what I would call friends networks on Facebook. So if you have 500 fans on Facebook page by taking out a Facebook spot story, you could actually promote that page to the friends of those 500 people.

[00:23:17.59] spk_1:
Okay, the

[00:23:18.02] spk_3:
average Facebook user has about 130 friends. So I mean, just do the math. You can really create a lot of exposure for the page and then collect a lot of fans that way.

[00:23:29.00] spk_1:
John, we have to leave it there. Thank you very much for being a guest.

[00:23:31.14] spk_3:
Great. Thank you, tony.

[00:23:32.00] spk_1:
My pleasure. John Haydon. Principle of Inbound Zombie and co author of Facebook Marketing for Dummies, where you’ll obviously find a lot more ideas. We’ve only had 25 minutes or so to explore John. A real pleasure. Thank you again.

[00:23:44.77] spk_3:
Thanks.

[00:25:31.90] spk_4:
Welcome to tony-martignetti non profit radio coverage of 16 NTC. That’s the non profit technology conference with the Convention Center in San Jose, California. With me now are John Hayden on Rachel Bure. John Hayden is CEO founder Easy, Everything of inbound zombie. And Rachel Buehler is vice president of Training at pursuant. Before we begin with John and Rachel, you have to do our a swag item of the of the interview, which, you may have noticed is a big, big green glass from wind streams and inside is a charging, charging box so you can charge your charge. Your USB device using and then same time Have your drink from Windstream. Rachel, would you have them swag pile, please take the charger out before you drink it in the foreground. Foreground of our swag pile, if you please. Thank you very much. Thank you. Okay. All right, Rachel. John, Your topic is how to boost revenue with donor surveys. I don’t think people think of boosting revenue with donor surveys, but let’s dispel that misconception, John. How is it that donor surveys can be used to boost revenue? Well, the idea is that the more you understand your donors, the more they’re going to feel heard, right. And then the more that they’re understood and they feel heard, and they’re connected to the organization, the more they’re gonna support the organization. So don’t donor service air really about understanding people that support your organization? So it’s, uh, part of, ah, multi channel engagement strategy. Yes. Say that Rachel is one of our channels in our multi channel.

[00:25:35.10] spk_5:
Absolutely. And it’s a really great tool for understanding what your donors interest are. So then you could target your appeals based on those interest, and you can talk to your donors about the one program that they care about and not the nine programs they don’t care about.

[00:26:33.04] spk_4:
Okay, I don’t think I don’t think many people are thinking about surveys as a channel. I think they’re thinking about Twitter and Facebook and Instagram as their channels. Not a survey. I wouldn’t I wouldn’t say the survey, Zahra Channel. I would say that surveys are almost like an approach, you know, to serve because you could survey people on Twitter. You could survey people on Facebook. You could survey people with a surveymonkey app. You conserve a people in a number of ways, so it’s more like get feedback from donors, you know, approach to a channel. Yeah, exactly. Approach to a channel to a strategy for an engagement purpose? Exactly. Yes. I couldn’t have said it better. I couldn’t have said it worse. Uh, okay. All right. So let’s dive into this. You have some, uh, I can be examples. I don’t feel like starting with the examples, because then you have two DUIs and don’ts, which we’ll get to, but you have some examples to share of good donor survey practices. Rachel.

[00:27:18.36] spk_5:
Sure. Yeah. We shared a example in oven online donor survey in our session. And it was a short six questions survey that really focused on identifying number one. What a donor’s communication preferences are. How are we doing on communicating with your communicating to little just right too much? What what air? The beneficiary preferences the donor has. Who does it don’t care about? Of all the target populations that the non profit serves, which one interest the donor the most? Some questions about you know what, What programs do they care about the most? Is that just some great basic questions that you can use to ask your donors? And these were important because

[00:27:31.64] spk_4:
I was told that it’s six questions. Yeah, Six West. Okay, because

[00:27:33.21] spk_5:
these are all really important questions because donors give for their reasons, not ours. And the more and one of the points that John and I made in our session is, the more you find out you’re gonna ask when you ask these questions, you’ve got to be prepared to use them to use what you learn and honor your donors preferences that they tell you I wanna hear from you more or I want to hear from you less or I want hear about this book. I’ve got to be prepared to be able to deliver on that so that you’re honoring their preferences. You’ve taken the time to find out, and you’re gonna hear next up, it’s gonna deliver on it.

[00:28:10.80] spk_4:
Okay, so we’ve gotta preserve these responses, not just use the to analyze the survey, and then way

[00:28:13.15] spk_5:
we got to make good on it. And that’s what we want to, Because we want to be talking about what they care about, The more we talk to them about what? Care about where they’re gonna give, the longer they’re going to stay with us,

[00:28:56.34] spk_4:
John. Otherwise, people are gonna feel unheard, tony rooms of serving me. If you’re not gonna honor what I asked you to do exactly. You got another? I can’t example for us, John. I can’t example. I’m only quoting from your text here. So is this text fortified? I persisted. It’s somebody else wrote it, and I doubt that you have No, it turns to blame. Too exuberant. Okay, You got some other examples I can’t hear otherwise. Good, sir. Good survey examples. No,

[00:28:57.59] spk_5:
you know, we should see we shared another video example of using video

[00:29:07.89] spk_4:
radio. Sorry, I was definitely the Sessions I did.

[00:29:41.84] spk_5:
So we shared a great example of using video using video to really take the donor right into the action. Take them right there in the field, allow them to really give them an immersive experience where they can experience the donor’s work and then use that to open up a conversation with them. We we’d love to talk to you. We want to learn more about what inspired you to give. We’d love to talk about doing. We want to do so respectfully. If you’d like to hear from us, just click this button and we’ll set up a visit. So it’s a great way to have your donor raise their hand on their own and find out who wants to have a deeper relationship with you.

[00:29:46.66] spk_4:
Yes, okay. I say a little more about what was with the content of that video.

[00:30:41.54] spk_5:
The video simple that we shared was a great video for Operation Smile. It really took the viewer first hand into the operating room, seeing these surgeries in seeing how correcting his cleft palates surgeries, how how they impact of these families and these communities, and they heard stories from the program officers. They heard stories from donors, doctors from doctors from the founder of the organization. And the founder of the organization has a very respectful called the action at the end where he says, we’d love to hear from you. We want to do so respectfully. We’d love to hear your hopes Would love to hear your wishes way If you’d like for us to call you and set up a visit, just click this button. So it’s a really nice way using the e mail since the donor to a landing page with personalized you were all so they could track How the if the donor watches the video, how long they watch it for and then invite the donor to respond and raise their hand if they’d like to have a visit? So it’s another tool to learn more about a donor’s interest and hopefully set up a visit.

[00:32:41.11] spk_4:
Yeah. Okay. Okay. John, I’ll give you a chance to rebuild. I was just there for my looks and that’s it. You could see what? No, no, no. Okay. Yeah. Thank you, Rachel. I was gonna get do’s and don’ts Thank you. Rachel. Talking. John. You want to script something? Yeah. There you go. That would help. They want to sign, you know, I don’t know. I Okay, let’s move. Yes, do the notes. Don’t you ask them how much they recently gave? Don’t ask them what they gave. And these air? No, nose, Because you should know this information, right? So if you ask them that right away out of the gate, they say, Wow, but what if it’s an anonymous survey or we’re not? We’re not. We don’t like anonymous service. Oh, no, we can’t because we’re supposed be honoring references. We’re not from the gate we’re not talking about No, no, no, no, no. Okay. Yeah. And so were were, again, the purpose of the surveys to understand the donors. So we’re collecting this information, putting into the donor database so that we can follow up with appropriate communication. So if someone says, Hey, I like cats versus dogs for an animal shelter, they’re gonna get communication. That’s about dogs. Here’s where all the dogs that were saving and here’s what you can do to help change the life in a dog. So that’s really the purpose is to try and Taylor the communication and connect the basically, have the donor have a voice in the in the cause. Okay. Reaches getting the pen out of swag. Out chili. That’s okay. I mean, John is squeezing the year clients. Just ball. I’m a little nervous. CM. That’s okay. Got tomato. But I know you’re nervous because you’re doing so badly. I know I’m doing our angel holding. It’s made of which is not squeezing. Selling.

[00:33:28.74] spk_5:
Yeah, I would say. Okay, here’s some more. Always gonna give you some dues. Don’t Don’t use a complicated PhD level language. Don’t use complicated language. Keep it short. Keep it simple. Sixth grade reading level literally. You want to be don’t use Have it be all text Use highly visualized examples that fit in with the organization’s mission. Think think of a buzz feed stock was that you might take on Facebook. Like what? Eighties band? Um, I Duran Duran, Psychedelic furs, the cures all. You just see the images and you know how you’re going to vote. You barely even have to read the text. You wanna make it as easy for them to read. It is easy for them to do is possible.

[00:33:47.44] spk_4:
Okay, Okay. Really great level. All right. Don’t don’t Don’t use don’t send people to a website that looks horrible on a mobile device where they have to zoom in and look at the survey in order to fill it out. Don’t ask people 20 questions. Be very careful what you’re asking. And the number of questions. We know 20 years too long. Twenties way too long. Is there a range

[00:34:04.96] spk_5:
of five or six? If you’re doing a survey to your whole group, just keep it short and simple. Five or six? Yeah, And I would say don’t skimp on this subject line. Put his much thought into this subject line as you do your survey questions so that you get people to open it. We’ll

[00:35:46.34] spk_4:
talk about the subject line of the invitation email. Exactly a lot of thought, and maybe a B tests your subject line. Okay. So easy to do now. We all should be tested. That’s true. Yeah, I say be testing is like it’s like letting your donors vote on subject line that they like the best and then using that to send out to all the other people. It’s basically, you know, having them help you write the email. Yes. Okay. Okay. That was a good one. Good response. Don’t have been the beginning of catching up. Like getting out of prison. You seriously? Seriously, like a parole officer. You’re like the worst parole officer. You’re much better. Much better on Twitter. Facebook. We’ve never met. I know you all this time I’ve been holding you back. Yeah, Exactly. Yeah. Okay. Um horse. That’s great, man. Yeah, I’m a good sport. Absolutely. Beat the crap out of you later on. Before you go. I am enough police. Okay? Trouble with affiliate. I will not. Okay. All right, all right. We’ve exhausted. Don’t. Let’s look, Let’s focus on the positive. Yes, Do. All right. Well, Rachel, you hit some of that. You make it simple. Visual night visual. Um, other dues. Other good practices,

[00:36:03.29] spk_5:
I would say. Try to integrate serving your donors in multiple avenues. You know, you can send them a donor survey. You can ask them questions after they. You know, we talked about having just a comment box. What inspired you to make this gift on your donation form after they get your newsletter after an event after a gala. You know, there there are multiple touch points where you can solicit feedback from your donors. There’s a reason why you I can’t go to old navy that buy something for my twins without me getting a survey about the experience and satisfactions and number one driver of donor loyalty. So think of other ways that you can solicit your Dona Speed back.

[00:37:57.63] spk_4:
Okay? We also talked about donor circles, which is kind of interesting. So when you think surveys, right, you think, Oh, the internet. We gotta use a website and all that stuff. But donor circles kind of old school. You get five or six donors in a room? Very kind of, I guess. You know, committed long term donors may be from different. Maybe maybe a volunteer. Maybe a donor could be a virtual room. It could be, you know, a real in person. You meet them in person and you ask them questions. You know what made you decide to initially support the organization? You know what? Um, you know what? What kind of stories really get you amped up? You know why? Why do you continue to support the organization and just have that open dialogue in the small group. And I think often that can be that dialogue can be the kind of source to create the online survey because then we know Well what you know, when you start with an online survey you might be asking. Well, what do we even start with? But maybe the donor circles a good place to start. Find out what are the key kind of issues, or what? The key preferences and then suss that out throughout the throughout the database. Yeah. Yeah, Exactly. Yeah. Yep. Okay. Okay. Are there certain groups of donors that air? Uh, better to try to engage in a survey than others? Like sustain er’s versus strictly annual donors or non plant giving donors versus others? Many Any distinctions across types of donors that we’re talking with dealing with. That’s a

[00:38:35.05] spk_5:
great question. I would say Surveys air really great for all your donors, and it’s an opportunity for you to be able to identify who your sustainer prospects are and who playing. Giving prospects are and really move those people from the annual fund up because you cared enough to learn about what they care about and you’re gonna deliver on it. So you’ve got you’ve increased your chances of deepening that relationship and deepening their involvement with the organization by asking them the survey because donors give for their reasons, not ours. And it’s up to us to figure out what they are. I see a lot of fundraisers really trying to read their donors minds and wasting a lot of time. And, you know, I like to say Ask more questions. Read Les Mines. There’s someone It’s totally appropriate to say. How do you like to be invited to make a gift? That’s a very respectful way to find out more about how someone does like to be invited to make a gift, and these are all you don’t have to try to read their minds. You can ask him these questions and learn a lot. You build a relationship in the process

[00:39:11.62] spk_4:
because I could think of to Gary with one music suggested. How do you like to be asked and how often? How often should we be approaching use is two or three times per year appropriate five times one time.

[00:39:23.52] spk_5:
That’s a great example. We actually talked about that, you know, you’re giving donors choice when you do that and that that’s giving them control, and that’s a really big part of them deepening their engagement with you. They won’t have that controlled. We’ve got one study where an organization raised 50% more, 50% more at their year and appeal because they gave those donors. Those choices win. Do you? When do you want to hear from us? Windy? Want us to ask? How often do you want us to ask? They first proved the value of their communications, and that’s something I would caution anyone to first. Do you know if the first time you make a gift, if I ask you how much how often you won’t hear from me? You might say Not very much, because you don’t know me yet, But once I’ve proven the value of the communications and you do know and the donor doesn’t of the organization, it’s really great to ask those questions. That’s a really great point.

[00:40:45.94] spk_4:
Thank you. I scored wanting 16 minutes and 40 seconds. All right, John, You want a chance? A chance of what? Score a point. Okay. Ask me a question about good news. Um no eso. So keep the language simple, very simple. And use their words right. Don’t use any jargon that you might throw around in the, you know, internal meetings use their words and focus a lot on visuals. Actually, visuals drop people in the video is a great example. And actually, that video is very powerful because the organization was smile.

[00:40:48.72] spk_5:
Training was operation Smile.

[00:41:47.77] spk_4:
Operation smile. Yeah, it was great. I mean, when the video is playing during our session, I was kind of had tears in my eyes, you know, So that emotion drives the person, take action, right? So at the end, you know, Hey, tell us what we can do or contact us. We want take the next step with you. That person probably more likely to take that action because of that emotion, right? So I think that’s that’s really key is to try to focus on drawing people in emotionally and an appeal to that, because that’s gonna drive the action. And there’s something like logic. Will logic drives a conclusion. So a logical solicitation appeal logical appeal drives a conclusion. An emotional appeal drives a response. Acting exactly exactly. That’s great. You earn 10 points to that. I love it. That was brilliant. Know what gave you the authority to assess points? There’s a host here. You see the signs? Tony-martignetti fitting units. I’m being put in my space sick. I think I’m being hard

[00:41:53.07] spk_5:
on John. He’d

[00:42:28.00] spk_4:
never come back. Although I did it before. Yeah, people will google me, at least. Who is this guy? John Hayden is having a total failure on this video. You don’t even mention it. Credential here that you’re exactly Facebook marketing for dummies. Proof that I am a dummy proof Facebook marketing for demos Take himself too seriously. Not at all. Um, secrets. Your favorite for profit brands use to build loyalty. Let’s start revealing some some of these four profit secrets.

[00:42:57.30] spk_5:
Well, they ask. I mean, you you can’t hardly buy anything or do anything without being asked about your experience. Right? I mentioned like the survey over the dressing rooms. How was the lighting? And and they you know, the best time to build on a great experience or fix a negative one is in the moment that it happened. And that’s why surveys air so great if you ask people honestly, you get a chance to interact in that experience before that donor becomes a lapsed owner. And that’s why it’s great to be soliciting feedback often,

[00:43:43.97] spk_4:
often, often and immediate. Yeah, depending on the engagement, right, depending on what that engagement was. Okay, that’s a good one. Yeah, and actually, someone has a bad experience, you know, they might weigh one question we asked was Have you ever had a bad haircut? You know, so you’re not gonna tell your hair, and I don’t I don’t know if I have been here Cut or not. Probably not right now. But, you know, if you have a bad haircut, Apparently, according to people I know, if you have a bad haircut, you’re gonna tell all your friends. You know, whatever you do, don’t go to the hairdresser. But you’re not gonna tell the hairdresser, right? So it’s important to listen on, follow up. And but just being heard can often turn things around, and I think they would weigh Refer to the recovery paradox.

[00:43:47.63] spk_5:
Yeah, this is known in the for profit sector. Is the service recovery paradox?

[00:44:07.34] spk_4:
Yep. Service recovery. So it says it says that if you do something really awful, and it’s someone has an awful customer experience. If they feel heard, they are more likely. Thio, you know, support you or they’re gonna be more loyal

[00:44:09.15] spk_5:
then if they never had a complaint in the first place

[00:44:11.39] spk_4:
and you don’t even have to fix the problem, that’s the good thing.

[00:44:13.66] spk_5:
You don’t have to listen to it.

[00:49:30.99] spk_4:
Yeah, really, that’s the That’s why it’s a paradox. Like you would think if someone has negative something negative to say about your organization or your business, you know you have to fix it. We gotta change this. But not necessarily. You have to listen something’s You obviously can’t change, right? But just giving that person the opportunity to say how they feel and be heard. Then they say, Wow! Of all the brands of all the retailers of all the non profit I sport, I feel hurt by these guys now. They’re not doing everything I like, but I really like them so that loyalty increases universes defensive, you know, blaming the victim response. Yeah, service. Yeah, exactly. And again, the bad haircut, right? So if you don’t listen to them, that person’s out there on the street telling their friends. Hey, you know, whatever you do don’t support these guys because they’re kind of, you know, Not only did they do it wrong, but they don’t even want to hear what I have to say. Also, you don’t want that on the street. Your customer donor is taking the time to share their opening up to you. If they didn’t care about you, they wouldn’t. They wouldn’t bother waste in their mind. They waste of time sharing this bad. You off? Yeah. This person cares enough to tell you you’re really hurt. That that will increases their loyalty. That’s okay. Yeah. Yeah, way. Got a couple more minutes together. What else? What else can we do? Have to depart. Rachel. It’s okay. Just you don’t have to do it silently. I’m gonna turn off your mike so you don’t make a lot of you are way too big a lot by Rachel. You’re gonna leave me with lackluster way. All right, let’s finish this up, tony. That’s That’s Rachel Buehler, Vice president of training at pursuant. Thank you, Rachel. Thanks, Rachel. Okay, John. All right. Great. I just said we have a couple of minutes left, so don’t disappoint. me. Good. Okay. What What else? What else is gonna be covered in this topic or or what else was covered? Well, I think, you know, I think talked about the thing that we tried to impress people with a donor survey is not just a survey that you do once a year, once 1/4 but it’s almost like a mindset of creating. Offered every opportunity to follow up with the donor and listen to them. So, for example, we talked about when someone makes a first time donation, right? That’s a big deal. That’s a pretty big deal. Hey. Wow. You You gave us money. Don’t. Why? Did you know what was what made you decide to do that? Someone gives a second time, right? If they give one steps, that’s great. But if they give a second time, it’s almost a miracle. So, Wow, where did we? What are we doing that drove you back to us twice? Reinforce the catch of a miracle? That is because we have a 70% donor attrition problem across non profits in the U. S. Absolutely. We’re losing 70% of our donors each year. Yep. So it’s quite a big deal when somebody gives you that second gift? Yeah, absolutely. And then And then, of course, monthly, right. If someone says, Hey, I gave once or twice here and there. But now I want to commit to a monthly program, right? I want to commit to that. Wow. You did that. Yeah. So obviously these follow these donor. These survey questions are gonna be different for each of those situations. Right on, then. Also, you know, even on a donation form, having like Rachel said, an open box That said, if you want, you know, if you have anything to tell us anything you want to share with us about why you’re supporting us, just type it in right here. Just having this attitude of, um, kind of be, you know, having an ear and being open to listening to people and giving people opportunities to share how they feel, you know, even on, You know, I wrote Facebook marketing for dummies, and I’m always telling people. Yes, there’s Facebook insights. You can look at all the data, but read the comments on the posts. Right. That’s where you get all this really incredible personal stories. People sharing personal stories. What they think about certain issues, how they you and also you learn their language, right? How are they talking about the cause We think we talked about as a communications person at a non profit. You know, sometimes they get caught into jargon or talking about a cause in a certain way of thinking they have to educate donors, but, you know, by reading comments, really listen to donors should kind of understand their language how they’re talking about it, using their words, you know? Okay. Yeah. Cool, John. All right. Was that I think that’s a great rap, All right, Because I was so harsh to you. Yeah. I’ll give you a shout out. You should be following John Hayden on Twitter. He’s at John Hayden because he is very good. Does have a lot of good content. And it’s not only about Facebook E mail, anything. Candy, Five tips. Five. Think you sort of known for five of these seven of these quick tips. Very tactical. There’s that value. But you also go deeper too. Oh, yeah, yeah, definitely. Yeah. And I’ve weekly webinars. I do free webinars. I call it the Humped. A coffee break and it’s just, you know, people show up. Look at Wednesday’s 11 and, you know, have a cup coffee. Learned something and leave. That’s it. So, yeah, it’s all right. I feel like I owed you that. Great. Thank you. Well, thank you for the opportunity. Really Do appreciate it. And it was fun. I have very thick skin, So I had a great time. Honestly. Tell your friends about not probably I do. Do I tweet about it? I tweet about it. Yeah, Yeah. John Hayden. He’s He’s everything around Inbound Zombie. They do. Marketing Consulting. Exactly. Thank you. Okay. And you are listening and viewing. Tony-martignetti non profit radio coverage of 16 NTC the non profit Technology conference

[00:50:50.04] spk_0:
next week. Build your grantmakers relationships. The foundation center panel I hosted back when there was a the foundation center. They merged with guidestar last year to create candid If you missed any part of today’s show, I beseech you, find it on tony-martignetti dot com were sponsored by wegner-C.P.As guiding you beyond the numbers wegner-C.P.As dot com Bye, Cougar Mountain Software Denali Fund. Is there complete accounting solution made for nonprofits tony-dot-M.A.-slash-Pursuant Mountain for a free 60 day trial and by turn to communications, PR and content for nonprofits, your story is their mission. Turn hyphen to dot CEO Our creative producers Claire Meyer off Sam Liebowitz is the line producer shows Social Media is by Susan Chavez. Mark Silverman is our Web guy, and the music you would ordinarily here right now is by Scott Stein be with me next week for non profit radio big non profit ideas for the other 95% go out like John Hayden and be great

16NTC Videos: Fundraising

Fundraising video interviews for Nonprofit Radio from the 2016 Nonprofit Technology Conference (#16NTC), to help your charity raise more money for its social change work. The annual conference is hosted by NTEN, the Nonprofit Technology Network. 

Video: Giving Tuesday 2014 With Possum Shooting

FAQs

Tools from givingtuesday.org–really valuable, like a press release; unselfie tools; and event checklist

Cooking your Tennessee possum

Webinars on using the social networks from givingtuesday.org

Shorter videos called Summer School (thank you Beth Kanter for revealing these)

Nonprofit Radio: Rachel Hutchisson and Anastasia Dellaccio on the history of Giving Tuesday and how you can get involved

“Only 37 Days Until #GivingTuesday” from Catchafire.org

“8 Last Minute Facebook Tactics” that will work this year but John Haydon wrote them in 2013. He was thinking ahead.

A challenge to Giving Tuesday by Seth Rosen

#GivingTuesday on Twitter

Henry Timms on Twitter

Nonprofit Radio, December 16, 2011: Facebook Fundamentals & Your Fresh-Faced Website

Big Nonprofit Ideas for the Other 95%

Sponsored by GE Grace corporate real estate services.

Listen live or archive:

My Guests:

John Haydon

John Haydon: Facebook Fundamentals

John Haydon, principal of Inbound Zombie and co-author of “Facebook Marketing for Dummies,” is well known around the internet as having simple ideas for getting the most from social media. We’ll talk about getting your nonprofit on Facebook: how to start; how to FB fundraise; attracting fans (even if they’re not technically called that any more); and integrating with your other channels.

Please take a moment to take the survey for this week’s segment with John! You’ll find it here at the end of the guest and segment descriptions. Thank you!
 

Scott Koegler
Scott Koegler: Your Fresh-Faced Website

Our regular tech contributor and the editor of Nonprofit Technology News, Scott Koegler, shares his thoughts on your freshened-up website. Are you on message? True to mission? Have a call to action?
 

 


Create your free online surveys with SurveyMonkey, the world’s leading questionnaire tool.

Here is a link to the survey: http://www.surveymonkey.com/s/RFDG32B


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If you have big dreams but an average budget, tune in to Tony Martignetti Nonprofit Radio.

I interview the best in the business on every topic from board relations, fundraising, social media and compliance, to technology, accounting, volunteer management, finance, marketing and beyond. Always with you in mind.

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Hello and welcome to tony martignetti non-profit radio i’m your aptly named host it’s friday, december sixteenth, two thousand eleven we’re here as always, talking about big non-profit ideas for the other ninety five percent. I sincerely hope you were with me last week because if you weren’t, then you missed fund-raising through your life cycle, what does fund-raising look like in the stages of a non-profits life? And how do you avoid the stagnation and decline phases? Jeff sobel principle of jeffrey sobel consulting shared his insights, and that interview was recorded at westchester a f p s national philanthropy day. You would also have missed marrying major and planned gif ts are these two compatible? What do their courtship and marriage look like? Charlie gordy, director of planned giving for harvard law school and margaret hohman principle of home and consulting, revealed how to make this a match made in heaven that was recorded at the national conference on philanthropic planning. More important than last week, you’re with me this week, you’re listening live and this week it’s facebook fundamentals john hayden principle of inbound zombie and co author of facebook marketing for dummies is well known as having simple ideas for getting the most from social media, we’re going to talk about getting your non-profit on facebook how to get started had a facebook fund-raising attracting fans, even though they may not be called that anymore technically, and integrating with your other channels also your fresh faced website are regular tech contributor and the editor of non-profit technology news, scott keggers with me and he’s going to share his thoughts on your freshened up website. When do you need to freshen up? Are you on message? True to mission? Do you have a call to action between the guests on tony’s? Take two, it is my block this week, my next-gen charity interviews part two i interviewed a stand up comic i get my face red and connecting donors to causes these air three of the twelve interviews that i did it next-gen charity conference last month and i’ll talk a little bit about those on tony’s take two, we’re live tweeting the show use hashtag non-profit radio to join the conversation on twitter. This show is supported by g grace corporate real estate services were grateful for gee graces support we take a break when we returned. My guests will be john hayden. And we’ll be talking about facebook fundamentals. So stay with me. You’re listening to the talking alternative network. Duitz are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com way. Look forward to serving you. Is your marriage in trouble? Are you considering divorce? Hello, i’m lawrence bloom, a family law attorney in new york and new jersey. No one is happier than the day their divorce is final. My firm can help you. We take the nasty out of the divorce process and make people happy. Police call a set to one, two, nine six four three five zero two for a free consultation. That’s a lawrence h bloom two, one, two, nine, six, four, three, five zero two. We make people happy. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com welcome back to big non-profit ideas for the other ninety five percent on tony martignetti non-profit radio. Joining me now is john hayden. John, how you doing? Hey, tony, how you i’m doing great, thank you. Jon is calling from cambridge, massachusetts, he’s, the principal of inbound zombie consultants in online strategy and social strategy for small and midsize non-profits that’s the audience here in the u s and canada. He’s, also co author of facebook marketing for dummies and he’s, well known for having simple ideas for getting the most from social media. John hayden, welcome to the show. Thank you for having me appreciate, oh, it’s a pleasure. Um, facebook, why should non-profits pay attention to and be on facebook? Why facebook? Well, the simple answer is that everybody’s on facebook? Okay, um, and regardless of where, you know it’s, not really about the platform it’s about where people are and as you may know and maybe some of our your listeners may know, you know, facebook has about eight hundred million active users, okay? So these are people that actually log in to facebook thirty minutes, three hours a day, they’re checking in on their iphone or ipad on browsers and support and connecting with their friends John 30 minutes 2:3 hours so even at the short end, they’re on average, people are spending a long time on this one place. Yes, exactly. Um, you know, i kind of look at it like the morning coffee routine. You know, maybe thirty years ago, people used to open up a newspaper how people open up facebook and they see they get their news. What what are my friends sharing what’s new in the world today? What’s, you know, whose birthday is it today? You know, things like that, i mean, it’s really a central part of the culture today and so non-profits, you know, just like when the television came out and certain non-profit said, while we need to start doing something for tv in the same way, they kind of need to look at where people are using social media, which is, you know, really facebook at this point. Oh, so you sort of use those anonymously, yeah, so non-profit you know, sometimes i get this question the cheese, social media so many platforms, where should i what should i do it? I said, look, if you’re not doing so. Idiot. All first of all, you know, get your website straight. You know, make sure you get that first, but don’t think about this huge social media thing just think about facebook because that’s really where you should start that’s where your constituents are gonna be guaranteed your volunteers are going to be their donor’s going to be there, not all of them granted, but you know, the majority of them on dh. You know, the fact is that eighty nine percent non-profits air now using facebook, so if you are a non-profit thinking about facebook, you kind of have to look at what your peers are doing. Well, yeah, ok on dh i pulled listeners before the show and thank you very much for for retweeting the the the short link to the pole many times appreciate that on day one of the questions was, does your non-profit have a facebook page so our audience is a little behind the national average? About seventy seven percent said yes on dh. The remainder said no, i better listen to the show so that other twenty three percent or so we’re going to try to convert them we just have about two minutes before the break, so i want to just tease a little bit. How do we just how do we just get started? Get started getting started and then we’ll be out. You and i will be able to spend a lot more time on that after the break. The best place to start is to have a plan, you know, do some research on facebook i actually website called the non-profit facebook guy dot com non-profit facebook id a lot of articles on there, but, you know, come up with a plan and really try and develop a strategy as to where facebook would fit within you’re overall marketing communications fund-raising plan and then you really want to start with a facebook page, okay? And we’ll get to the different types of pages because i know there could be some confusion around that after the break, just in a minute or so. What are the pieces of that strategy or plan? What topic areas should be in there. Okay, so the topic area would be, what are your goals? You know, specific goals? What do you want to be achieving with facebook and it again? It does help to understand what facebook is good at, what facebook is not good at, understand the kind of its role within your overall communication plan, and then the other thing is, you know, what’s going to be your content strategy, what is really unique about your organization, what gets people talking, you know, when you meet people, your supporters volunteers when you meet them and it event and you’re in coffee and bagels together, what is it that gets them really excited? And what do they like? What they like to talk about what they like to share with friends, build a content strategy around that so that you’re pushing out consistent content on facebook, which is really kind of the central central point on facebook? It’s not kind of a static web page it’s really not bad it’s more kind of a living, breathing dialogue that you’re having with your constituents is really the best way to be using a facebook page. John, we’re going to take a break and we’ll get into more detail after this break with john hayden, author co author of facebook marketing for dummies and i hope you will stay with us. I didn’t even think that shooting, getting, thinking things. You’re listening to the talking, alternative network, things, getting anything. Cubine are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Hi, this is psychic medium. Betsy cohen, host of the show. The power of intuition. Join me at talking alternative that calm mondays at eleven a. M call in for a free psychic reading learned how to tune into your intuition to feel better and to create your optimum life. I’m here to guide you and to assist you in creating life that you deserve. Listen. Every monday at eleven a, m on talking alternative dot com. Are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics. Politically expressed buy-in, montgomery, taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com talking alternative radio twenty four hours a day. If you have big ideas and an average budget, tune into the way above average. Tony martin. Any non-profit radio ideo. I’m jonah helper from next-gen charity. Buy-in welcome back. We’re talking about facebook fundamentals with john hayden and john. Before we get into more detail about getting started and the different types of facebook pages, i am dying to know why your company’s called inbound zombie. What is that? Okay, so inbound zombie. Quite honestly, i just literally came up with the name, um, and i’ve always been a fan of zombies. Just, you know, zombie movies, and what not, i find it a fascinating read books about zombies on that, and i just felt like, you know, zombie culture will probably be around for a long time. So if i come for the business name, that is current, always be current. You know, and then only after then, you know, maybe like a year later, it started having meaning to me like water, zombies, this idea that you know what i do for a non-profit is kind of create a situation where people come to them like they actually get to a point where they don’t their constituents in their volunteers let’s imagine that they’re like positive zombies that are really smart, they can’t help but come towards the organization they can’t help but be attracted to the organization three using okay, okay, as long as they’re positive zombies, not the ones that are, you know, that have the wrapping dangling off them and their bloody and their eyes were just sockets, you know, as long, it’s, not that kind. No, we’re cool, all right, positive zombies on di did see on twitter that at wild woman fundez mazarene treyz who’s been a guest on the show, she looks so it looks like she spends more like five hours on facebook, so i hope our clients are not suffering mazarene hope your client working, getting done and other important things in your life are being done and maybe just sleeping less. Than the rest of us. Okay, john, what are the different types of pages? There could be some confusion around that the type of page that a charity should set up on facebook. Okay, no that’s a great question. So, you know, common mistake that i see is that, you know, someone will say, oh, you know, i just started i started a facebook page for my non-profit and, you know, how do i get more friends? And so what happens is that sometimes an organization will actually create a facebook profile, which is for the personal use on they’ll be using that for their organization, which is basically a violation of the facebook terms and conditions a and b it’s, not the most effective type of tool to be using. So what i just mentioned, the facebook profile is really what those eight hundred million people eight hundred million facebook users, they’re all using a facebook profile, you know, you share photos with your friends, you check in to facebook places you make a status update, you connect with high school friends, that type of thing, so that’s that’s really meant for a person now, a facebook page or business page sometimes called a fan page, and some people might know it is a fan page that’s really wearing organization wants to be starting, and the best way to do this is to go to facebook dot com metoo polka dot com forward slash pages forward slash create that, not php. Yes, and then you want to pick either a local business or place or a company, organization or institution. These are two different types of facebook pages. There are six types in total, but these two really apply to non-profits a local paper place of business might be a museum that’s a that’s, a non-profit the company organization institution might be say, a foundation that is in a corporate park were really nobody visits then, so you wouldn’t want to advertise that the address and location of the business that much. But, you know, you still want to have a facebook page, so these two different types of pages, okay? And it sounds like for our audience, probably the first of those two is more appropriate. Yeah, local place of business. Um, or you either one. Okay, so what can they do on this? Well, so how do they create the fan page. What should be included in it? Okay, so when you create the fan page, i actually have some videos that you go to non-profit facebook dot com. I actually have a few video tutorials about that. But what they want to do is they want to upload a mean image. John, i’m sorry. Say that you are l one more time that people can go to for the video. Oh, sure. It’s non-profit facebook guy dot com. And then they could just kind of search for it like a little search box. Was that guy guy or guide by, like like you? Why guy? Like a man. Okay, non-profit facebook guy dot com. Okay. Thank you. Thank you. And then, you know, when you create the page, you upload a maine and the video kind of walk you through this whole thing, but you want to create. The most important thing is probably creating a welcome tab. Custom welcome. Tab. And the reason why this is important, tony, is because eventually an organization will want to promote the page, you know, through email or however they’re going to have people show up and, like page exactly. Do something on the page. They want to be able to convert the fans, okay? So when someone shows up, they were going to make a decision in less than two seconds, whether they should like that page or not. And, you know, it’s been a few studies on this, but organisations that have a welcome cab, which is basically like, and it could be an image and it’s, just kind of like a good first impression. The example that i always use his dog bless you if you go into facebook in the search dog less you, they have a great example of a welcome tab it’s, just a picture of a dog and it says, god bless you and that’s it. And then, you know, the implication is like the page, and they have well over two hundred thousand likes exactly. Yeah, and so, you know, a strategy like this is important. Welcome tab, like it’s important, because, you know, when you have people come to your page, you want to be able to convert them into a fan once they arrived it again, you have less than two seconds. So with welcome tabs will actually convert fans at a twenty five percent higher rate than the wall or the info tap because other to places that you could send new visitors okay? And that example again is dog bless you on facebook. All right, so the welcome tab is important. You’ll convert more people than rather than them coming to the wall. And we’re seeing a bunch of posts as as the first thing they land on. Is that right? Is that basically it? Exactly. Okay, okay, what else can we do? The what other features are are the tabs are there on our on our fan page? Okay, so they have, you know, they have the wall. The wall is really where all the action is going to be, and i’ll get to that in a little bit. But, you know, you have the wall. The info tab. You should fill out the basic information. Don’t go crazy about about the information tap. You really want to just include, like a link to your website so that people can click on that. Read more about your organization, but you don’t want to. You don’t need to provide every single piece of information you tend. You need to know about your organization. People simply don’t read and into a cab that much anyhow. Okay, they’re really going to be interested in what’s happening on your wall. And if they do want more than you’re giving him the link to the website or the blogged t get that additional stuff. Exactly. Exactly. Yeah. So now, as i mentioned before, you know, facebook facebook page isn’t like a static web page. Okay, what’s what’s really important? About a facebook page is actually the content that you’re that you’re consistently putting on the page. That’s really? What the point is so i often tell people, you know, don’t go crazy with trying to get you page perfect. Just get it out there and start building up a community start attracting people start having people like the paid and so forth. So when you first, you know, create a page, you literally have no one there’s no pans at all. Okay, in the same way that that welcome tab will convert a fan. Remember i mentioned, you know, the welcome tabal convert fans. Yes. The other thing you need to do is you need to kind of acquire a certain number of fans. Because when you first started page, you have xero fans, okay? And tony, i know you live in new york city, right? That’s? Correct. Okay, so, you know, it’s, a new restaurant opens up down the street and you go to that restaurant and nobody’s there that tables are empty. You probably going to be a little hesitant about going into that restaurant? Okay. Okay. So in the same way with a facebook page, you want to, you know, paige admin can actually use a function called invite friends where they can invite their personal facebook friend paige, and you can have a few different administrators on the page, and you could have saved five people who might be an admin of the page and making each asked their own personal friend network first. And where do you find where do you find this, john? Well, it’s, actually on the right hand side of a facebook page once you created okay, once you create facebook page, lincoln invite friends, okay? Okay, by the way, i do have ah restaurant in my neighborhood. It’s a chinese place. It was empty, i went in and i blew it. The food was awful. It was awful. It was a buffet. I wouldn’t touch three quarters of what was there, and then the other twenty five percent tasted bad. So wow, you’re right, c on that’s ah happened recently so you’re your zombie prognostication powers are are are strong today. I’m with john hayden and he’s, a principal inbound zombie and co author of facebook marketing for dummies can we customize tabs john? Or is it only what facebook? Makes available oh, no, you can definitely, you know, and tabs on to face facebook page, you know the welcome tab i mentioned earlier you can create, you know, like an email upton type of tab you can create petitions, you can create a lot of different types of functionality and kind of add those on to your to your facebook page and you can use, you know, if you know html and css, some listeners are very technical they’ll know how to do this, they can figure this out, but for those who aren’t really that tech savvy, which is pretty much ninety nine percent of the time prophet, you know, they might want to investigate some third party applications like there’s, a company called short stack and if you just even if you just sort search for them on facebook, just search for short stack. They have a great application to create these custom tabs, another one that i like his fan page engine fan page engine that’s a great one andan there’s, you know, there’s a bunch of other ones, but those are the ones that i that i consistently use and recommend. Okay, we’re going to move teo using facebook for fund-raising and there’s. An important distinction that you make what? Why don’t you explain what that is? Okay, so fund-raising there’s. A difference between fund-raising the relationship and fund-raising the transaction. Yeah, okay, so the transaction is actually collecting money. Exactly. Collecting the money and facebook is not so good at that. Is that? Is that right? Facebook is not the best way to collect money. Okay, but but it’s a great way to build a relationship weight exactly right. Excellent way to build relationships and nurture those relationships and file a lot of people after they donate. There was some research done by blackbaud i think about a month and a half ago that found that thirty percent of people that donate online, they actually donate through email. Okay, okay, six percent is about six percent of facebook and twitter. Okay, so if you’re a non-profit, you might say, chief, then i shouldn’t even waste my time with facebook, but the fact is, is that a lot of people, when they donate, they don’t just hear about a non-profit for the thirty first time and start donating, they need to kind of get to know the organization that relationship matures, and then eventually they might join an email list on the facebook page and then through that female relationship, then they donate. Okay, so facebook is awesome for acquiring and attracting new donors and developing the relationship with those new fans or connections into ah, donor-centric or a volunteer or whatever that relationship is going to eventually mature into. I pulled listeners again before the show, and one of the other questions was, if you have a facebook page, do you feel it adequately supports your fund-raising? And about sixty two percent i said no, and the other forty or thirty eight percent so said not sure, and nobody said yes, that they feel it adequately supports their fund-raising but there was a comment that i think is right on point with what you’re saying, and that comment was our page supports community and promoting the cause, but does not bring in dollars. Is that? Is that appropriate goal or ah, for fun for facebook? Yeah, i mean, it really is about the relationship it’s about it’s a i think i think organizations again, i think there’s kind of an over focus on like the money, the money, the money, you know? But you have to think about it for your perspective, tony, when you find out about a really cool non-profit you’re not going to donate right off the bat, you probably goingto join their email list and maybe go to a new event and then eventually you’ll donate once and then maybe you sign on as a lifer eventually, no, so facebook is the best tool for creating an enhancing relationships with constituents online because what you could do is you, khun report outcomes on your facebook page, we just we just opened up a new school in this in tanzania and it’s doing really well here’s, some pictures of our students and here’s here’s what they’re learning here’s the picture of the teacher, i mean, you could, you know, photos do really well on facebook, and the more that organization could kind of share photos on their facebook page about what they’re doing, like literally what is the impact that they’re having on the world that motivates people to donate? We have just about a minute and a half left, and we’re sort of getting to this topic so let’s deal with it directly. How do we attract people to our facebook page? Okay, great that’s an excellent question. So a few different things. I usually encourage organizations to leverage the existing their existing assets, so they may have a facebook page would say, you know, three, facebook fans, but they have an email list with three thousand subscribers, they can use that email list to kind of promote their page and then get fans that way. You really have to think about, you know, how you’re writing the email and what and the reasons why people should actually like the page. You want to create a unique situation on the facebook page that gives people a reason to actually like it and stay connected. The example that i’ve used before the m might share behind the scenes footage for kind of putting together an exhibit, so you really can’t get that anywhere else, right? Stuff you can only see if you go to the facebook page exactly. So people need a reason people are reasonable, facebook users are people and most people are reasonable. They want a reason to do something. The other thing that i usually encourage people to do is to try the facebook sponsored stories, which leverages what i would call friends networks on facebook. So if you have five hundred, fans on facebook page by taking out a facebook spot story, you could actually promote that page to the friends of those five hundred people. Okay, the average facebook user has about one hundred thirty friends, so, i mean, just do the math. You can really create a lot of exposure for the page and then collect a lot of fans that way. John, we have to leave it there. Thank you very much for being a guest. Great. Thank you, tony. My pleasure, john hayden. Principle of inbound zombie and co author of facebook marketing for dummies, where you obviously find a lot more ideas. We’ve only had twenty five minutes or so to explore jonah real pleasure. Thank you again, thanks. After the break, it’s, tony’s, take two and then scott koegler with your fresh faced website, so stay with me. You’re listening to the talking alternative network. Kayman are you feeling overwhelmed in the current chaos of our changing times? A deeper understanding of authentic astrology can uncover solutions in every area of life. After all, metaphysics is just quantum physics. Politically expressed buy-in, montgomery, taylor and i offer lectures, seminars and private consultations. For more information, contact me at monte m o nt y at r l j media. Dot com are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com if dahna welcome back to big non-profit ideas for the other ninety five percent it’s roughly thirty two minutes into the hour, which means it’s time for tony’s take two this week. My block post is my next-gen charity interviews part two dahna the show was a media sponsor for this outstanding, really invigorating conference just last month here in new york city, and i got to interview twelve of the speakers at the conference, and i’ve been releasing them three per week, and this is Numbers 4:5 6 so this week there are hi def videos of my interviews with wally collins he’s the author of you never know book of encouragements and he’s a stand up comic and he wants you to live a regret lous life sharon abbott and i talked about positive communication techniques and she actually read my face to determine my communication preferences she looked at the space between my eyebrows and she looked at my upper lip and made some conclusions and i think she was pretty accurate actually on dh then charles best talked about how to connect donors with causes that they are supporting charles best is the ceo of donors choose dot or ge and that’s a sight where classroom teachers post their needs and donors from around the world support those needs, and charles explained how the site connects people from around the world with causes that they may most likely we’ll never physically see, but they’re supporting from a distance. That’s all on my blogged this week at m p g a d v dot com, you’ll find links tau video interviews of each of those three and that is tony’s take two for friday, december sixteenth. Scott koegler are you there? I am here. Tony, how are you? I knew you were because our technology and our producer is outstanding. Scott is our regular tech contributor. He’s with me every month. He’s, the editor of non-profit technology news, which you’ll find at n p tech news. Dot com and we’re talking this week about your fresh faced website. Welcome back, scott. Thank you, tony. Good to be here, it’s. Good to have you. When? When is the right time to freshen up the charity website? You know that’s a great topic, it’s one that i think people would prefer not to address. Because if you look around you see most websites and it’s not just limited to non-profits, but pretty much lots of websites him to not change over time. And that’s that’s a problem. So the answer to your question is, um, probably every day. I probably, you know, okay. All right, well, that’s, because so many sights now are blog’s, right? And that’s exactly the case. Um, people people will come to a website in order to find information. And if they’ve already found the information that’s there, uh, why should they come back? Yeah, so so that’s. Why so many sites are blobs on that’s? Why having a continuous stream of content updates? Um, you know, stuff, no new things to read is important and that’s exactly what john hayden said in the first half of the show about the facebook page. It has to be current relevant, interesting talk about the things that your constituents find exciting so it’s the same with the website it is a lot of a lot of webs are actually the containers for the contents that get published facebook and email newsletters and all those other things on that, you know, that keeps the contents still available for people to see. It also, uh, feeds the search engines. I think we also, since these are charitable works and organizations, we want to make sure that the website is aligned with their mission. Right? Good point and, uh, visions do change over time, especially those who have specific projects that come and go. So they may have won initiative that they’re focusing on for a month or a year, or whatever the period of time is. And hopefully they they succeed in fulfilling that particular initiative and kind of move on. So right, you need to update that. So there’s all these reasons, tio, come back, how do we get people to go? No, if maybe just, you know, for a first time, or if they haven’t been around for awhile. How do we how do we get the word out about the site with a classic way? Of course, email newsletters some kind of announcement that says something has changed, or here’s an update on where we noticed you haven’t been here in a while if you have a pretty good social media presence, whether that’s, facebook, twitter, google, plus or whatever you’re you’re social network media is it’s good with good thing to post updates out there, but i would always coordinate that with the content on the site and some kind of an email presents, okay? And you have some suggestions around getting people teo to sign up for for those email lists using your site exactly. And again, you know, when we say sight, i guess i’m also talking about social media whenever you have an opportunity in social media or on the website or, well, not an e mail, because that presupposes there already subscribe, but certainly use a sign up but on the website little box that allows folks to enter their email address and request to sign up for announcements for email newsletters for whatever it is that you may want to submit to them and you could do the same thing on facebook pages. I haven’t really dove it does that’s, right? We’re dove dived. You haven’t been into it much. Yeah, i haven’t looked much at the at the twitter, where they called the organization pages now organization pages, okay, but with facebook and google it’s entirely possible to put links on those pages that will lead people that are interacting, interacting with the organization there, back to your website to sign up for newsletter updates. Okay, are these the splashes that you see, like you go to some sites and ah, window opens automatically, which you can either fill out or clothes if you want to go right to the site, but is that we’re talking about it’s? Ah, sort that splash page, splash, window opens and sign up there? Well, that’s, one way to do it. Some people get pretty annoyed at that kind of thing, so i’m i’m not particularly advocate of of those things in your face, but depends on your constituency and the people you were looking for. Some people and some or some sets of folks bill, mind that are actually react positively to it. So i would say it’s a situational kind of thing. Okay, on def. It’s not that. How do you do it? So that’s? Prominent. I would put the sign up box on every page so that even a folks are reading a particular article. They’ve moved to another page. That somewhere on there, prominent on the generally on the left, the right hand side of the content. There’s a box. So sign up for our newsletter. Well, whatever your messages that you want them to do and it’s just, you know, eventually it’s something that they get used to seeing. No. And, you know, getting used to saying it is a good thing in the bad thing both because see it too often you kind of it disappears now. So is there enough is their technology that would would know when someone comes to a page? If if they’re part of the email list? I guess not. Right? Um, it was pretty complex. I would just as soon. Put it there, chances are you already have some content, some some items along the left hand or right sides of your content, then maybe advertising or updates, whatever on your website. So having an extra box? Well, that’s a newsletter sign up really? All that truce? Um, okay, and to coordinate a bit with my first guest, john hayden. What about incorporating into the website embedding into the web site the one, those facebook windows where it has the number of likes and somebody khun like right from there? What were your thoughts around that? Absolutely. And there are so many social networks now used to be that you just put your twitter stream along the side. You can also put your facebook update, scream your ghoul composting stream, but certainly you want to include the social media connection items that would be the plus one for google, the like for facebook and the share for twitter. So you should be on every page, every particle of content and how do you actually do? That depends on the platform to using i you know, whether it’s truthful or wordpress or juma or whatever it may be, there are tools. That are available almost for free that you can add to the sight that will just automatically put those in. If you’re if you’re not the programmer that takes care of the site, you’ve asked the people that are in charge, but for them it’s a pretty simple thing. Okay, all right, so it’s very doable, alright, and so these things, they’re all should be connected, and that could be a reason toe freshen up the site like the charity might have now. Ah, google plus organization page or may have become more active on twitter than they were when they first created the website, and they haven’t made these connections between the other properties and their own site. Exactly, and updates don’t have to be huge, another on in fact, they may not need to be or shouldn’t be huge just adding those social media connectors. Maybe one thing to do in one week and adding the sign up page for the newsletter maybe done another week so that they don’t they don’t become huge tasks. They don’t overwhelm people to come back to the safe and something completely different from what they were before, right? And not only that, but within the organization, if it’s, if it’s deemed to be some huge website revision that can be off putting and just, you know, it, it goes, gets pushed away because nobody wants to deal with the vast changes that are necessary, right? Exactly. I think that’s one of the reasons i mean, i hear that a lot, you know, it’s it’s always a monumental task when someone some organization is revising their website and people talk about it like it’s a gala for fifteen hundred people that they have coming in, you know, in three days, and they feel like they’re behind on it. It’s exactly. These things could be overwhelming if your website static just lend itself to being it to display changing content, then it may be time to change the platform. There’s a lot of old html web sites out there that are not really content management systems. They’re not based on wordpress, for instance, and so maybe a time to make that plunge and that that is as you just said, that could be a significant undertaking, but we don’t want that site anymore. That just looks like reads like a brochure, you know? Like a two thousand three website, exactly, the chances are you’re not seeing it. Yep, yep, should we have scott called back in? We’re going to take a break, is breaking up a little bit, should he call back in? Dahna okay, well, no, you don’t need to call back in scott’s, not that bad. Speak up, woman. We returned from the brake, just speak a little bit louder, and scott will be with us, and i hope you will be, too. Talking alternative radio twenty four hours a day. Hi, i’m carol ward from the body mind wellness program listen to my show for ideas and information to help you live a healthier life in body, mind and spirit. You’ll hear from terrific guests who are experts in the areas of health, wellness and creativity. So join me every thursday at eleven a m eastern standard time on talking alternative dot com professionals serving community dahna hyre this is tony martignetti aptly named host of tony martignetti non-profit radio big non-profit ideas for the other ninety five percent technology fund-raising compliance, social media, small and medium non-profits have needs in all these areas. My guests are expert in all these areas and mohr. Tony martignetti non-profit radio friday’s one to two eastern on talking alternative broadcast are you concerned about the future of your business for career? Would you like it all to just be better? Well, the way to do that is to better communication, and the best way to do that is training from the team at improving communications. This is larry sharp, host of the ivory tower radio program and director at improving communications. Does your office need better leadership, customer service sales or maybe better? Writing are speaking skills. Could they be better at dealing with confrontation conflicts, touchy subjects all are covered here at improving communications. If you’re in the new york city area, stop by one of our public classes, or get your human resource is in touch with us. The website is improving communications, dot com, that’s, improving communications, dot com, improve your professional environment, be more effective, be happier, and make more money improving communications, that’s the answer. Talking. Hyre lively conversation. Top trends, sound advice, that’s. Tony martignetti, yeah, that’s. Tony martignetti non-profit radio. And i’m travis frazier from united way of new york city, and i’m michelle walls from the us fund for unicef. No. Dahna and on the aptly named host of tony martignetti non-profit radio and scott koegler is the editor of non-profit technology news, and we’re talking about your fresh faced website when different in that up. Um, this is what we’re talking about. Email, how frequently is it? Ok, tio email are our list that this is surprising that of answers to that actually, johnny, you know, to do that nuclear monthly was kind of the norm and, of course, some of the something that is really coming by your budget because they’re all kinds of factors that come into play with costs of sending email newsletters. But that’s, not the question that you asked. Uh, frequency is really dependent on how frequently your topic you’re subject to your content changes and how frequently your leadership wants to hear from you way we’ve got a results of a survey that was done bye male chimp, which is a huge email provider. Yeah used that they found that email frequency as frequently as once per day. There’s not not unheard of. Now you have to understand that those kind of emails are typically the announcement. E mails like daily deal kinds of emails. So maybe a non-profit, uh, typical non-profit wouldn’t have that kind of frequency of updates, but it’s a matter of how much does the reader wants to know and help frequently? Do they want to know it? Ok, yeah, that’s interesting daily deal, of course, you know what, you’re getting there, and then obviously, they have content that changes every day, but then i think of the news sites i mean, i get daily emails from new york times and the chronicle of philanthropy, so yeah, it really does depend on what people are are expecting, i guess, right, exactly there’s also defense on allowing them to change what they get based on their desires. So someone may have signed up for daily and decided that they really don’t want to do what they want us weekly if you don’t provide an option than to change the weekly and their only option is to completely opt out, then that’s not a good thing. So you want to be able to let them choose what they want. Okay, um, how about a a call to action on your on your site? Yeah. Good point. Tony it in any site or any? Email or any news, weather or any actually any social media update. You want to have some kind of called action and whether that’s a sign up for our newsletter or get involved with thirty or, you know, talk to your friends about us, it doesn’t hurt, teo. Add something to that, i guess not every single instance of communication needs to have one, but certainly the website. If you’re looking at the front page of the website, there needs to be something on there that least requests people to take action or reminds them that they were not here. Just presenting information to you really, really want you to do something because as a nonprofit organization it’s our mission to do something, so remind them what that is, and so part of what you could be calling them to act on his become a volunteer. Sure, whatever the your current mission is, become a volunteer um, you know, become a what, whatever it is mentor um, i mean donations, obviously one of the main things that you don’t want to push too frequently, but sure do something i think is really the calm. What about staffing if this website is going to be freshened up, you know, every day or, you know, if it is going to become the block, which is the ideal, how are we going to get the these contributions on such a frequent basis that say on issue that almost every organization that updates there newsletters their websites or their social media on a frequent basis, faces and more and more, we’re seeing people, you know, go to professional sources for that let’s face it people that are running a non-profit if they’re paid staff, they have a job to do. It probably is not writing is not keeping up with social media, so finding sources for that kind of contribution become something that needs to go on, usually outside the organization, and it will be nice if those things were all free. But somewhere along the line, those things need to be paid for whether it’s in staff time where they made, you know, be not working on other tasks that they are actually being paid to do, or if it’s paying professional writers or professional people who do media updates to do that somewhere along the line, you know, somewhere along the line the money has to be spent in order to do that. We have just about a minute and a half left, and so i just want to touch on the new twitter organization pages, which you mentioned briefly up the top of the show top of the segment, but so in just a minute, we have left or so what? What what’s what’s new over a twitter i wish i could tell you more. I do know that they have organization pages, i have to assume that they’re very similar to latto facebook and email, i do know that they have one feature that i haven’t seen in other social media organization pages, and that is the ability to glue or pin a particular topic to the page. Most of the other ones you can see the page and you have the normal school of the updates that are going on, right, twitter apparently it’s it’s possible to take one piece of content and and stick it to the page with stays there, the rest of the flow of content goes on below that, but then you can change that so that becomes more or less a web page i guess okay, well, why don’t we have you back in january? To talk more about twitter organization pages has that sounds good? Give me a chance to actually find out what i’m talking about he’s got koegler is the humble but very well informed editor of non-profit technology news and of course, a regular tech contributor, and we’ll have you back in january to talk about twitter organization pages. Thank you very much, scott. Thanks, tony. I want to thank scott and also john hayden on dh. John tweeted something related to his yeah, what we were talking about on the show earlier on a post that he’s recommending at beth cantor dot or ge slash thanks hyphen em like mike and end like november and demonstrates the role that social media plays in fund-raising and that link from john hayden again is beth cantor dot or ge forward slash thanks hyphen and like mike and like november next week to pre recorded interviews that i have not yet chosen, so i don’t know what’s going to be next week, except they’re going to pre recorded interviews and they’re going to be from one of the three conferences that show media sponsored in october and november, so if you want to know what those interviews are going to be and you want to keep up with what’s coming up all the time, then sign up for our insider email alerts just like scott there was talking about you could do that on the facebook page. Sign up there, or you could go to my blogged m p g a d v dot com and the contact page of the there’s a link there toe, sign up and get the email alerts. If you like the show, i’d be grateful to have your like on facebook. Also, you can listen live our archive you’ve been listening live if you want to go to the archive, itunes non-profit radio dot net non-profit radio dot net will take you to our itunes paige can subscribe there and then listen anytime on your tablet or your phone or your desktop the device of your choice on twitter you can follow me and use the has the show’s hashtag use it unashamedly it is non-profit radio. Our sponsor is g grace corporate real estate services george grace has over twenty five years helping non-profits developed cohesive, confident strategies around rental and owned properties. G grace dot com two one two four, eight, six forty one hundred. The creative producer of tony martignetti non-profit radio is claire meyerhoff. Our line producer is janice taylor today, and our social media is by regina walton of organic social media. This is tony martignetti non-profit radio. I hope you’ll be with me next week. Friday, one p, m eastern. We’re always at talking alternative broadcasting, which is on talking alternative dot com. You don’t think that shooting getting dink, dink, dink. You’re listening to the talking alternative network. Get in. Dahna cubine xero looking to meet mr or mrs right, but still haven’t found the one. Want to make your current relationship as filling as possible? Then please tune in on mondays at ten am for love in the morning with marnie allison as a professional matchmaker, i’ve seen it all. Tune in as we discuss dating, relationships and more. Start your week off, right with love in the morning with marnie gal ilsen on talking alternative dot com. Hi, i’m julie, hi, i’m julia, what are you wearing? Welcome to j and j’s. Secrets of style and beauty. 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