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Nonprofit Radio for February 19, 2016: Innovation in Mississippi & Successful Giving Days

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Aisha Nyandoro & Cassandra Overton-Welchlin: Innovation in Mississippi

There are lots of stereotypes about social change in the deep South. We look at what’s really going on in one state. What are the challenges? What are the opportunities? Who’s doing the work? Aisha Nyandoro is executive director of Springboard to Opportunities and Cassandra Overton-Welchlin is a director at Mississippi Low-Income Child Care Initiative.

Aisha Nyandoro
Aisha Nyandoro
Cassandra Overton-Welchlin
Cassandra Overton-Welchlin

Caryn Stein: Successful Giving Days

Caryn Stein

What is key to make your giving day successful? How do you activate your community to make them super fundraisers? Which technologies are critical? Caryn Stein is vice president of communications and content at Network For Good. (Recorded at the 2015 Nonprofit Technology Conference, hosted by NTEN, the Nonprofit Technology Network.)

 


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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent on your aptly named host we’ve got to listeners of the week first beth and lock in vancouver, british columbia, she’s at a fundraiser, beth and she tweeted, i quote, getting ready for work and listening to the-whiny-donor and tony martignetti i just love her exclamation excuse me, i gave the-whiny-donor life. Yeah, if it wasn’t for me, she’d be like a collection of one dimensional characters on your screen. I breathe life into her and gave her one dimensional audio. S o you know, can i get something? You know, besides listening to tony martignetti death? Thank you very much. Okay, lets try the next one. Professor brian mittendorf he teaches accounting at our hyre state university. He listens in his car and he tweeted a picture of my name on his audios screen on the car. And i just love knowing that he’s driving around ohio with my name on his screen. I just something very comforting about that. But then included in the picture was the avatar for the show and it’s a guy who’s in his seventies and wearing a bow tie and i don’t know what you think of my looks, but i have never worn a bow tie. So, brian, your toyota bluetooth is screwed up worse than the airbags, so drive carefully and you’re going around with the wrong picture on your car and that professor brian mittendorf is at counting charity. I don’t know too lacklustre listeners of the week i know who picks these people nonetheless, i’m glad you’re with me. I’d suffer the embarrassment of keratosis polaris if you rubbed against me with the notion that you missed today’s show innovation in mississippi, there are lots of stereotypes about social change in the deep south. We look at what’s really going on in one state what the challenge is one of the opportunities who’s doing the work monisha nyandoro is executive director of springboard to opportunities and cassandra overton welchlin is director of mississippi women’s economic security initiative, a project of mississippi low income child care initiative and successful giving days. What is key to make your e-giving day successful? How do you activate your community to make them super fundraisers? Which technologies are critical? Karen stein is vice president of communications and content at network for good and that was recorded at the twenty fifteen non-profit technology conference hosted by our friends and ten non-profit technology network on tony’s take two charity registration we’re sponsored by pursuant full service fund-raising data driven and technology enabled, you’ll raise more money pursuant dot com also by crowdster online and mobile fund-raising software for non-profits now with apple pay mobile donation feature crowdster dot com my pleasure to welcome first aisha nyandoro she’s, executive director of springboard to opportunities providing strategic direct support to residents of affordable housing. She’s been an academic evaluator philanthropist now and non-profit executive she’s been a fellow of the w k koala kellogg foundation community leadership network and ascend at the aspen institute springboard is springboard to dot or ge that’s t o and she is at nyandoro s t o r you sure? Welcome to the show. Hi, tony. Thank you so much for having me. Pleasure. Welcome. Also cassandra overton welchlin she’s, a licensed social worker. In addition to being director of the mississippi women’s economic security initiative, she worked with organizations from local to national to address the social, political, economic and ecological injustices in low wealth. Communities of color that grow out of racial inequities in public policy and she’s at sea welchlin cassandra welcome. Thank you for having me, it’s. A pleasure, ladies. Welcome from mississippi. Um, cassandra, why don’t you start by just saying a little more about the work that you’re doing at the mississippi women’s economic security initiative? What’s that work about cassandra we still have our kind of grew out of, um, a need to really hear more from women about what it is. They need to be able to take care of their families, and for so long, our organization has been working around getting low income working women access to child care so they can go toe work. We know that long come working, women don’t make a whole lot of money, and this child has subsidy really does add to that income so that they’ll be able to pay for that child care subsidy program our child care so that they’ll be able to go to work. Child care can be as expensive as college tuition, but if a woman has a child cast subsidy, then she’s able to, um, use less of her income for child care, more to go towards other things. And so we heard from women about what is that they needed, and so we wanted to put together, and jenna that responded to that. And so we developed the mississippi women’s economic security agenda to really try to put together a policy agenda that would improve the economic well being a women looking at child care, access to health care, access to equal pay and higher wages. And so ah women’s economic security agenda is there to promote those kinds of policies and put women’s voices front and center into the policy debate. And we’re the only ones in the south that’s doing this women’s economic security agenda and so it’s very important and that’s some of the work that we’re doing okay now did i have it as women’s economic security initiative? Is there a difference between an initiative and an agenda? It’s not the agenda is the policy piece. Okay, so the agendas policy. Okay, so what’s the initiative. So the initiative, um, it’s really kind of our overall work where we are doing coalition building. We are working to build, um, consensus among women legislators across the state. And so there’s several steps to that. And we’re doing movement building work within the state of mississippi inside of communities. And so the initiative fans across coalition building policy making and and really doing the civic engagement. Okay, cool policy level work. Excellent. Let’s bring ah, aisha and i should tell us about springboard to opportunities we just have about a minute and a half or so before break. Ok, great, well springbox opportunity works directly with families that live in a setting of affordable rental housing. We know that affordable housing is a critical step towards breaking the cycle of poverty, but in and of itself, it’s not enough on his own residents living in federally subsidized housing also needed part of services social capital, if you say so, to have overcome some of the challenges that they need to achieve and secure a more hopeful feature. This is where springboards opportunities comes in. We are built on the premise that affordable housing combined which strategic resident engaged services can provide a platform for low income families to advance themselves in life schooling work. We do this bite-sized serving is the connector between residents in the bradrick committee using strategic community partners, system programming to address the unique needs of our families were unique because we are one hundred percent resident driven, which means that we’ve listened. We’d listen, listen and made we act and we engage where the only entity in the mississippi doing the work on the ground, specifically with families that live in federally subsidized frontal housing. So, it’s, all things innovative in mississippi? Yeah, no coal, no kidding. Got two organizations that are unique in the south, right? Right, yeah, i know exactly where you, you know, unique in the fact that it’s a lot of overlay and there’s, a lot of overlap in the work that our two organizations are able to do to really help move not only mississippi ford, but the south. Florida’s well, okay, we’re going to go out for a break and when we come back buy-in cassandra, we’re going to keep talking about the work in mississippi, the challenges, the opportunity, the challenges, the opportunities stay with us. You’re tuned to non-profit radio tony martignetti also hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a quick ten minute burst of fund-raising insights published once a month. Tony’s guests are expert in crowdfunding mobile giving event fund-raising direct mail and donor cultivation. Really all the fund-raising issues that make you wonder am i doing this right? Is there a better way there is? Find the fund-raising fundamentals archive it. Tony martignetti dot com that’s marketmesuite n e t t i remember there’s a g before the end thousands of listeners have subscribed on itunes. You can also learn maura, the chronicle website. Philanthropy dot com fund-raising fundamentals the better way. Welcome back to big non-profit ideas for the other ninety five percent that other ninety five percent small and midsize non-profits that’s who we’re about it’s time for live listen, love, where are we? We got listeners chapel hill, north carolina and new bern, north carolina. Do you know each other? New bern in chapel hill? I’m going to be spending quite a bit more time there very shortly st louis, missouri, philadelphia, pennsylvania and there’s others, but let’s go abroad. Jakarta, indonesia is with us, seoul, south korea. Always so so consistent soul, thank you very much. Annual haserot mexico city, mexico when a star days, jakarta, indonesia i said jakarta and federal argentina we have argentina’s well, that’s a new one can’t do live listener love without doing a podcast pleasantries over ten thousand listeners, whatever you’re doing, whether you’re driving in the car with the the wrong picture of a wrong man on your screen, on that ah, wherever you are going to work over ten thousand listeners, thank you so much. Podcast listeners on whatever device you’re on whenever you listen and affiliate affections are am and fm listeners throughout the country, on those am and fm stations affections to our affiliate listeners and worry about toe. I think in the next few weeks we will be announcing a fume or new ah am and fm station affiliates. Okay, ladies, isha what’s the you know, we want to talk about the culture in mississippi, but i think we i feel like we can’t understand if we don’t know like the history of you know what? What’s what’s some of the history there that you feel impacts the current and impact your work, you know? Definitely. Well, you know, mississippi has a really unique in british history. I’m from mississippi, a comics of home grown goodness. So i love all things mississippi. But, you know, we do have a history of segregation, discrimination, jim crow. All of those things are really president part of our current reality, you know, unfortunately, we have one of the largest poverty rate in this country, and it’s also know blends over into childhood poverty one in three mrs to be children live in poverty. That’s, you know, sixty four, sixty four percent of these households are headed that single women. And so when you have that narrative shaping a community currently that believes and so what’s available if they released a future opportunities, and so that both of the realities that were working in but even though those are our realities of the people in this state love this state. We live here were working here that choice both could sandra and myself. You are from this area and we both chose tto go away to school and come back home to do the work and be grounded in the work. Because we understand the history of the space. We understand the uniqueness of the space. But we also understand the beautiful opportunities that are in this space. This well, we are a community rich in a loudly cultural in history. And by knowing that his three, we were able to move forward and write a brighter script in a new tomorrow. Okay, um, cool. Cassandra, do you wantto amplify anything or add to it, you know, just about about the history and what it creates for the for the present for your work? Yes. So i i’ll just agree with everything i usually says. And it makes the work. And as she says, she called herself, you know? Home what? Do you call yourself home home grounded in this? And i call myself the daughter of the south, a daughter of the south and it’s so important that we did come back home too, engaged in the work and try to improve our communities, poverty harms the life and the well being of our women and our children, and it also slams the opportunity. I mean, the doors of opportunity shut for them, no, and also diminishes the economic health of the entire state and saying that when mississippi annex policies and make, um, legislation that harms are disproportionately impacts community of color here it also impact the entire state not just that population in an impact, all of us, and so, as a result of that, um, we do have these deep, deep pockets of poverty that exists here, but yet we also have this resiliency that exists in our community. I mean, we are rooted in the civil rights struggle on the civil rights movement, and so a lot of that richness still exists here, where people continue to move forward and push through the heart hard walls, that, um, that have continually been built. But we continue. To push that down so that we can get hr families, make our families more economically secure and prosper, and so that our children can have these sustainable communities for generations to come. Cassandra is rich history and culture that is negative, but also we build upon that to move our community’s forward so that we can get more opportunities to our communities. And so so it’s it’s, good work, you know that being that’s being done, but yet there are some challenges that exist. Cassandra, why did you return to mississippi? I didn’t want to at first me just be clear about that. I didn’t want to because of what i’ve seen growing up in my own way in my own family, but there is a commitment to that family and commitment to my communities and one thing about me as a leader it’s important that i surround myself with other people who can hold me accountable to the values that were instilled inside of me. And so those communities came the other that people those people came together and say, cassandra, we need you back here because we need what you have to invest in those communities and so i came back and i came back, and i’m glad i did, because what i have is what my community needs and i didn’t want to be. And this is me personally be this trader where i’m going in other places e-giving and, um and and not giving back to the communities that invested in me, and so there’s this real value their of wanting to put back into my community what was given unto me, and so that’s a real value there. And i say, all the time when god made me, he really gave me a triple dose of from justice and what better place the ground that is here in this fifty? And so i wanted to return, and my family story is rooted in this place of, um, of grace of service on and also a poverty, and i wanted to be a voice for my family in that. Are you sure your work would be so much easier in some other part of the country? What brought you back to mississippi? You know, i don’t know it’s, not work, will be so much easier in other parts of the country, you know? I don’t know if my work would be is needed and other parts of the country, you know, you know. So even though doing its work in this is to be it’s difficult, i think the work of social change and community building it’s difficult in any context, does something cubine mississippi where this work it’s really hard. I think we as the country sometimes did not want teo deal with the injustices that exists that keep people paralyzed in the systems that keep people paralyzed and that’s just not unique to mississippi that’s the narrative, you know, throughout our country, in some places that so much to me. I really think my work would be much more difficult because i would not be ableto be the immediate menace stations of the work in action, and i would not i feel it, so i were living my purpose out loud and so the work will be difficult because i won’t be as committed. I want being grounded in it. The work that i am doing as the leader of springboard opportunities is particularly the work that i was called to do. I was built to do this. I was built to move. These community for teo implement this innovation that on lee as a model here in mississippi, but a model of how do you engage families in affordable housing system that can be, you know, replicated throughout the country for the work, i wouldn’t be any easier, it will be different. It would not be fulfilling, but, you know, it wouldn’t be me being in mississippi being here, it makes me ground it and in being ground it’s the only way that you can do this work because it is difficult, we are on the ground trying to change the narrative, changed lives in power, people. And that is not something that happens overnight. Andi the reason i said would be easier, i guess maybe i made it sound too pollyannish, but easier elsewhere. I was i was thinking of the i mean, i’m thinking of the challenges like around education being no solo funded and and recently, just within the past, like month or so, there was there were headlines about the failures of the child welfare system. You know, there’s just especially, you know, working in a population with with children, asia that’s argast thing i mean, you there’s. Just a lot of theirs just seems like there’s more challenges in mississippi now that you know that it’s not that is true. There are a lot of policies in mississippi that are unfortunately ineffective, but that’s why we have the innovation of programming and policy coming together on the ground. So cassandra the ram that she works in it’s really policy around that i work in this really grasses organizing in programming, and we’re able to bring the two together to really move the needle and change the narrative. So you’re right. The work would probably be easier in some places that were a little more liberal because we would have educational poverty policies worked for policies, childcare policies, transportation, all of the things that we all of the challenges that our families deal with. Those may not be as heavy a mountain to move, but yeah. Okay. Cassandra, let sze shift over to some of the opportunities. What do you see as being advantageous there? I mean, what do you what can you grasp onto toe advance the agenda. So ben jealous did an excellent report that was published by the center for american progress called truth south. And a couple of things he brought out in that and that we see manifested quite a lot. And i work is there’s some unique opportunities that we have right now. One of things that he brought up is this changing demographics that that’s happening but twenty forty three way will be a majority people of color state our country, and so as a result of that and that and even in mississippi and twenty, anna senses that show that, you know, white children were a minority here in mississippi. So we have some interesting opportunities where, you know, more people of color will be, um, a majority in our in our country saying that that has unique opportunities to do a couple of things. We know that people of color vote more progressively in their voting patterns, they vote for more progressive leaders, and they also, um, they and we also know that they get out and vote, so that creates a unique opportunity as we began to talk about how do we change the landscape and the leadership in our country, in our state houses at the local level as well, even at the national level. And so we have these unique opportunities, i think another thing is building because in the south, particularly in the south, we’ve had thes very conservative and x dreams leaders who post policies around on an attack on women’s rights, and as a result of that, they isolated white women. And so we found that if we can hold and bring along these white women as a part of a new voting block, then we can really shift an example. In four years ago, mississippi had an amid a ballot initiative, proposition twenty six, the personhood amendment where we’re going to completely limit how women were completed limit women’s rights around abortion and what happened, wass christian white women joined together with interface women of color to say i am pro life, but i’m also port port pro choice. My body is my body, so that presents some unique opportunities. The other thing is that the vote of the youth with black lives matter taking the country by storm it’s happening in every pocket of our community where young, bold young people are saying, you know, enough is enough my black skin is gold my black skin on my brown skin is important. And i’m not gonna let you do do this. And so you have these movements arising, but we can trace them back here in mississippi to the civil rights, civil rights, right, free family. Right. So these are some things that we could begin to build a bond too. Build these unusual alliances, alliances and these multi racial and interject generational voter coalitions so that we can transform the political power here in mississippi, but also in the deep south. Alicia are incredible opportunities that we have here to really move the things that we issue and i care about around our women and around, aren’t you? Yeah, i want to turn toe aisha aisha opportunities that you see in your work with with the the families, you know, you know everything next sandra has said, but i also see a lot of opportunities and the work is that there’s a changing tide. So you actually now have a a lot of individuals moving back home. So you have a lot of progressives and a lot of, you know, people going out to get educated but then doing like, the sand you and i have done, which are really moving back to mrs, being really growing, where you, you know, growing where your planet and getting e-giving back to your community and being more and still than involved within your community. So there’s a lot of opportunity there, but then also there’s a lot of philanthropy here in mississippi and in the deep south that we really don’t talk about there’s a lot of there was a lot of homegrown philanthropy was far individuals. E-giving but there’s also a lot of big philantech ity and individuals are really beginning to look at what we need in the region to change the narrative and really began to be the author of our own narrative and not letting the north or the east there other places really defined what this region is because we know what it is that we are beginning to work in conjunction more with the lance therapy toe really elevate the true story of mississippi? Okay, okay, are you sure? What about the special challenges of being a black woman doing this social change work in mississippi? So that’s, interesting question. I don’t see any challenges being a black woman doing this work, i think being a actually, i see no challenges with c it is nothing but opportunity. I am a black woman and eleven mississippi, and but with that, i understand what that narrative, maybe others other strike right to say what that perception, maybe two other than my perception of my reality in my abilities, but by that being the perception of others have made me a really hard worker. I work harder than most people that i know, but i work hard and i’m grounded, and i give all that i have to give. So being a woman of color doing this work in mississippi, it’s a beautiful thing, because because i’m grounded in community, i’m grounded in my history and branded in my narrative, i’m grounded in the elders, and itjust presents tremendous opportunity for me to lift up the challenges that i know you know, our present within my community and working on behalf of my community. Cool, cool. Cassandra wants the same question doing that doing that work as a black woman in mississippi. What was it like? Some of the things that i found on doing the work is so i ran for elected office. Oh, yeah, three years. Ago, i ran for state senate and one of things that i’ve found and it’s not just me, but other black women who have run for office and and this is really across the country is that you have, again, these gender inequities that exist, and it was hard for me to get the money to do what i wanted to do. It was very difficult to do that most people will. R r it is more eager to give money to i mean, to do this work more eager to give to me and to run for office to start a business we found, i found that also found that right? But so as a result of that, we’re having to build the strong coalitions and relationships among each other to reach across like i should say, we have these individuals that are engaging and more of this philanthropic community, and so we’re having to pull together some of these folks, some of our friends that have access to those resource is so we haven’t to think smarter about how do we get more of our blackbaud folks and black women into these elected positions? The other thing is that i use dahna doing our work, we also found i have found that it’s hard to elevate the voices of the people whom we care about. L’m the national platform, particularly in the media, it’s been very difficult to do that and to try to do it in a way that will change. As aisha says, the narrative of our communities and so being able to form these relationships with the feeling about the community and other people who may have access to resource is has been sochi. It goes back to this building, you know, these unusual alliances so that we can segway are in segway, away and through those platt forms so that we can elevate the voices of the communities that we care about. So i found that black women’s voices aren’t at the national level, the way it needs to be, and the communities in which we care about there’s a, um, they’re cassandra, but we’re moving towards that. And so, you know, those are some of the things that i found it, okay, we have just about thirty seconds left or so, and now you show i’m going to leave it with you, there’s. A saying that as the south goes, the nation goes, um what do you think that what you think the future of the nation is? I think the future of the nation looks bright, you know, the south is full of passionate, committed, innovative individuals who are connected to the space that were called to work in we understand working across sectors, we understand the importance of collaboration, but we also understand the importance of i’m making sure that all individuals just not the haves but all individuals, though that we proceeded to have nuts as well have a seat at the table, so we understand unusual alliances and create a partnership, and we understand the need of policy and effective programming, and we’re good stewards of our resources and were innovative, beautiful people, you know, the blues came from mississippi catfish colorings, all those beautiful things that you think about in the south, so i think the nation good, we have our challenges, but we recognize those challenges and despite that we’re moving for were being committed, and we’re going to do the good work. That’s asian nyandoro you’ll find her on twitter at nyandoro s teo and also cassandra overton welchlin at sea welchlin ladies, thank you so much. Thanks for sharing. Thank you. Real pleasure, right? Successful giving days with karen stein at the networks for good is coming up first pursuant and crowdster i’ve talked to their ceos, both of them. I know that these companies can help you in small and midsize non-profits they understand your challenge is they understand what your needs are, and they both have companies and products that have ah, that are designed to meet those needs. That’s ah, it’s trent recur at pursuant and crowdster that’s ah it’s, joe ferraro, their sponsors of the show because their products can help you raise more money. They both have terrific backgrounds in non-profit duitz and in corporate work, so they’re playing corporate solutions to the challenges that they understand that that you’ve gotten in joe ferraro att crowdster actually runs a non-profit so that’s pursuing dot com and crowdster dot com now tony’s, take two. Are you properly registered in each state where you solicit donations? If that question makes you cringe, then we should talk. And if you have no idea what i’m talking about, we should talk, you’re non-profit needs. To be in compliance with the state laws in each state where you solicit and that includes paper, mail and email, text text to donate if you have a donate now button on your website. That button is a solicitation when it goes live doesn’t really doesn’t matter if anybody ever clicks on it in any individual state or anywhere but when it goes live, that’s the solicitation and that triggers registration in at least half the states i can help on dh getyou into compliance. If we need to talk, you can get me at tony at tony martignetti dot com or the contact page at tony martignetti dot com and that’s tony’s take two here is karen stein from the march twenty seven twenty fifteen show and originally recorded at and t c twenty fifteen welcome to tony martignetti non-profit radio coverage of the non-profit technology conference twenty fifteen our hosts are intend the non-profit technology network. We’re in austin, texas, at the convention center, i guess now is karen stein. Karen is vice president for communications and content at network for good, and her workshop topic is the secret formula for successful giving days. Karen stein, welcome to the show. Thanks so much, tony it’s. Great to be here. It’s. A pleasure. Thank you very much. Thanks for taking time on a busy conference day. Yeah. It’s definitely exciting to be here at at the anti cia and see lots of old friends and make lots of new way. And so it’s it’s, always in one of our favorite events. Excellent. This is my second year here doing interviews on dh believe this is your second my second year here. And, of course, network for good has been here for many, many years. So since around two thousand seven, i think right for yeah, i believe so. First, long before amy sample ward was ceo. Definitely definitely. And i think it’s it’s growing into i think one of the premier non-profit events teo, be at i think so. I mean, that’s always what? You know, there are many conferences to go, teo. If for both attendees and exhibitors. But this is when we definitely make a point to always, always be out there. All right, so i’ll see you again next year. Definitely looks like a date. All right, all right. We’ll set you up with an interview for twenty sixteen um, successful giving days. So now i think the biggest probably most popular, is giving tuesday what are some examples of other ones? Yeah, so different types of giving days, they could be based around the time of year they khun b based around a region or an affinity group. So there are things like giving tuesday, of course, which is really the kickoff now for urine giving, and then you have things like give local america, which is focused more on regional giving in other community foundation states have their own giving days. We actually helped maryland due e-giving day for their state, and it wasn’t a maryland, yes, for their non profit organizations to the maryland non-profit association did e-giving day on and then you have ah, non-profits who want to come together and do giving days around affinity groups so things like give out day, which was really kind of focused around issues affecting gay, lesbian, transgendered folks and have those organizations come together not just to raise funds but also to think about how to raise awareness and use those social networks as a zit means to get their message out, i had henry teams as a guest about a month ago or so roughly talking about the success of e-giving tuesday generally and how what a huge spike there was for twenty fourteen he certainly emphasizes the decentralisation of it and all the sharing tools that are available is that common across the successful e-giving days definitely, i think that the reason why e-giving days have become so popular is because online fund-raising has become so popular, and it really has decentralized and and decouple the idea of fund-raising an advocacy from just not just the organizations, but it’s really something that everyone khun d’oh, and to think about how you can couple that technology with the idea that we have these large social networks, it’s really allowed that to take off in a very viral way, and we often talk about things going viral. This definitely has for sure, and i think it’s great on dh. So what are some other, you know, common traits, important components of a successful e-giving yeah, well, the thing is that that makes giving dae so unique, and i guess so effective is that it’s really using that sense of urgency? And we know that a sense of urgency, especially in fund-raising campaigns can really motivate people to act when they otherwise would not. And so having that limited window of time really gets people excited and it’s very focused, you have a lot of energy, kind of compressed in tow one day, twenty four hours, and it really gets people excited. And so i think, that’s one piece of it, right? I think it’s that urgency and to take that and then really empower people with a message and some fun sharing tools. So i think you hit the nail on the head there were thinking about how do you not just use social media as a promotion promotional tool, but to use it in creative ways with images, with videos with, you know, some kind of contests that could really encourage that excitement, right? Because that’s one thing that you definitely need forgiving day, you need something had to be fun, and you needed to be interesting, and you needed to be exciting because that’s, really what is going to get people to pay attention to you and be motivated to share that with their friends and their family? And so we think that that’s really one of the things that’s, that’s really important? So it’s, that sense of urgency, the idea that you’re having fun but it’s also this idea of specificity, how do you become very specific about what you’re going to be raising funds for in that day? And we find that the most successful e-giving dave gold gold, if you can’t really just be about general giving, it needs to have something else to it. It needs to have something specific, so maybe that’s a specific program that you’re working on, maybe that’s ah specific goal that you’re working tour, but it needs to be something, you know, maybe you’re trying to open a new soup kitchen and that’s the particular thing that you’re built, you’re raising funds for its not just about your your cause it’s about that one particular thing, because having that tangible thing again helps you be more creative and be very specific, and i think it gives people something to really grab onto and share and understand exactly where their money is going. Okay, interesting the specificity. So do you find that organizations that are just more general say on giving tuesday, you help us out today, it’s giving tuesday, they’re not being a successful is the other right? I think that there is if you’re not specific, you’re not going to be as successful. And i think that it’s not enough to say it’s giving tuesday, so give it’s the same thing as if you were saying now, it’s time for our annual campaign so you should give to us that’s not compelling for a donor, and so i think that, you know, if you can get very specific about the cause that you’re raising funds for maybe it’s a special, specific project, we see that that’s really makes a big difference because it also helps the non-profit get really clear about what their marketing materials are and what that message is, and it could help you stand out, especially on e-giving day we’re in so many people are actually putting out those fund-raising appeals having something unique can help you stand out above the rest. And so it’s really important for you to be specific about that ask because we know that that’s what donors are looking for, and that really does play into that idea of a e-giving day of really coming together to fund one particular thing that people care about. What should you be thinking about if you’re trying to decide whether e-giving day makes sense for your affinity group, not let’s let’s put aside participating in something national, like give local o r or giving tuesday if you try to think about it for your own, like university, for instance, you know, how would you what do you need to think through? Yeah, i think that what you really need to think about a couple different things. I think you need this the internal staff to be able to do it. It doesn’t have to be a large debt, but you do have to have someone dedicated to being the champion of that giving day for your organization. Because it’s really just like any other campaign, you need to have a plan you need to have. Ah, you know, one who’s going to man those marketing channels. So you need to have somebody dedicated to that. You need to really be able teo leverage social media. I mean, you could do e-giving day without social media, but i think it’s a lot more difficult. So you need to have we’re already started thinking about how do you build that up for your organization to use that as a lever? So you need to have some type of social media presence and you need tohave ah, fairly decent following, and that could mean different things for different organizations. A larger organization is going have probably many more followers. A smaller organization may not have as many, but the followers they do have maybe just his passionate so you need those people to amplify your message, and then you need a really easy way for people to activate, right? You’re sending out those messages through social media? How do you actually get those people to take action and make it very easy for them to do so in terms of donating all mine? Or if you’re called to action could be signing a petition? Most giving days are about giving funds and making a donation, but some organ it doesn’t have to be, but it doesn’t have to be at a lot of people use that as an opportunity to raise funds, but also to get people on their email lists he really expand their social network so some of those different asks that you could give to your supporters are yes, we would love for you to support the mission with a monetary gift, but you can also support the mission by sharing this this message with your followers and help us expand that network, and that could be really powerful, especially as we see millennials take hold that’s one way where they really i feel like they can make a big difference is being an advocate for that cause and that in some cases, especially for smaller organizations, can be a big win because they don’t necessarily have that built in base to communicate. Tio way assumed that most people know what e-giving tuesday is but give local america when i wanted to explain what that one is about because i don’t, i don’t think a cz widely known but it’s still very, very interesting. Yeah, it is, and i think it taps into this idea where so give local america is actually done through a lot of the local community foundations and it’s really all about giving local to your own local charity. So if you are living in austin and i think the us who actually, austin is having an event this week called amplify austin and it’s all about giving back teo to those charities and those organizations in the austin community. So it’s really focused on making sure that your charitable donations are staying within the community. I’m really getting people excited about what good is happening in their own backyard. So that’s really the premise of give local america’s toe leverage the networks and the non-profits through the local community foundations and created giving dae that way. So it is a national day devoted to giving, but it’s, the action is actually happening at the local level. We talk some about the technologies that you should be employing in your you’re now that you’ve decided to to embark on a given day, definitely so the great thing is that technology is really democratizing fund-raising and it allows that to happen at many different levels by really anyone, and so what we would would recommend is that you have a really strong online giving presents it should also allow your donors to make a donation online very quickly, but it’s also about mobile because we know that a great majority of people are now, reading messages on mobile email messages as well as the primary use of many social network it’s actually coming through mobile, and so that experience needs to be very mobile friendly so people could quickly take action, get that done and feel good about giving that gift rather than it being a long drawn out process. So that’s really critical. The other thing that you need to think about with your online giving platform is, is there an option for people to raise funds on your behalf? So is there an option for someone to come in and not just make a donation but actually amplify your fund-raising by becoming a fundraiser for you, so appear fund-raising functionality is also very important for that and then having some integrated social sharing tools. So we talked a lot about this idea of social media and leveraging networks has really allowed these giving days to take off so that’s one things that non-profits really need to think about is how are they going to then enable and empower those donors and those fundraisers to share their message with tools right on that page, right on their their facebook page on their web site just making sure that they’re making it as easy as possible to find those ways to share that message. And so i think those were really the things that are critically important. There are many other things that you could do. I mean, having a great email marketing tool, of course, is one and all these things are typically what you would find for any successful campaign, but particularly the mobile in the social and the pier fund-raising are extremely critical, forgiving days because you need to be able to activate as many people as possible within a very limited amount of time. I imagine there’s there’s lead time to this and, well, there’s, obviously lead time. That’s silly, but terms of getting some early adopters, maybe, you know, you got some key people lined up way in advance so e-giving day, what about some of the ground working s o u need t be planning ahead, so we would say if you’re if you’re thinking about giving tuesday and now it’s only march, but you need to be thinking about that now we would say that ideally, you would have about three to six months lead time. If you are thinking of of give local america, which is just in may, so that’s not too far away, you still have time to plan that. But those far ahead as you can get you, is going to be more. You’re gonna have more success oppcoll campaign and one of the things that you need to be thinking about when you’re planning that is being able to identify who are your most passionate supporters, whether those air people within your staff or your volunteer group, or maybe donorsearch one outside your organization, you need to be able to get those people on board are early, get their input, make sure they’re aware of what’s happening, and then equipped them with the right messages in the right tools to be able to really amplify that message for you. So that’s, really important to think about. Like what you’re hearing a non-profit radio tony’s got more on youtube, you’ll find clips from stand up comedy tv spots and exclusive interviews catch guests like seth gordon. Craig newmark, the founder of craigslist marquis of eco enterprises, charles best from donors choose dot org’s aria finger do something that worked. And naomi levine from new york universities heimans center on philanthropy tony tweets to he finds the best content from the most knowledgeable, interesting people in and around non-profits to share on his stream. If you have valuable info, he wants to re tweet you during the show. You can join the conversation on twitter using hashtag non-profit radio twitter is an easy way to reach tony he’s at tony martignetti narasimhan t i g e n e t t i remember there’s a g before the end he hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a short monthly show devoted to getting over your fund-raising hartals just like non-profit radio, toni talks to leading thinkers, experts and cool people with great ideas. As one fan said, tony picks their brains and i don’t have to leave my office fund-raising fundamentals was recently dubbed the most helpful non-profit podcast you have ever heard. You can also join the conversation on facebook, where you can ask questions before or after the show. The guests were there, too. Get insider show alerts by email, tony tells you who’s on each week and always includes link so that you can contact guess directly. To sign up, visit the facebook page for tony martignetti dot com. Duitz if you have big dreams in a small budget tune into tony martignetti non-profit radio, i d’oh. I’m adam braun, founder of pencils of promise. What more are we looking for? We’re in these people that we’re going to recruit early on long before the early the early adopter. Yeah, i think what you need to think about our, you know, our what is their story? Why do they support you? And i think that’s a really compelling question to start asking those people because that story you can use yourself, tio really inspire other donors, but you need to understand what motivates them. Why do they give to the organization? Why do they care about your cause? I really understand that i think what you’re also looking for frankly, are people that have large networks, you know, and influence yeah, i think i think he want at least two to three people on your, you know, group of supporters that can reach out to the media, maybe they have connections, you know, your board members are actually great people to get involved in this process because they are typically people that do have influence in your community or have connections, and that could be a great way to use them t get involved, get excited about what you’re doing and really, you know, kind. Of make give them something to feel proud about when they’re reaching out to their friends, family and colleagues about why your cause is so important. So those are some groups that you could look to you. But i think volunteers, board members, people that are recurring givers, you know, we’re really talking a lot about recurring giving it that network for good, because we know that those people are the most loyal in the most passionate people. They’re committed to your organization, and often times they will want to do more for your organization. So that’s, another group that you can look teo, you have excellent way of explaining this very concisely. Thank you, really. Oh, it’s, zvilli, oppcoll. Let’s think about trying to make the case in our organization if we believe it’s, right? And we’ve got the tools in place and we have staff that can support it and wear confident we’ve got some people in our networks who will take it on right? But, uh, maybe the board is reluctant or the orjust my immediate boss is reluctant with ceo, how do we start to make they bring these people? Yeah, i think there’s a couple of things that you can do, i think you can point to the larger success of these giving days there’s a ton of examples out they’re both from the hyre ed space, but also from from non-profits in general, that are raising a lot of money this way, and so i think you can use that as a springboard for having this conversation at your organization. I think you have to be realistic. You have to think about what is the investment that you’re making in this giving day because you do need to two planning to have some marketing dollars to put behind it. What we would typically say is that you should plan to spend about ten percent of what you hope to raise. And so i think, it’s important to be really clear on what that goal is for your organization, but it could be a way for you to expand your audience and raise more funds. And so i think it’s ah, this investment that’s well spent. I think the other thing to think about is a network for good. We’ve seen that this type of fund-raising so far has been additive for organizations. A lot of people are concerned. Well, zishe is cannibalizing other giving it actually is very additive, and it could be another way to not only grow your day donations, but it could be a way to grow that donor base, which is a critically important for so many non-profits especially those small to midsize folks that are really looking to build their lists. And so i think, that’s another way, it’s a it’s an opportunity, really, for those people to meet several goals at once and i think that’s a great investment of dollars. How do you assuage the people who do say it’s just going to cannibalize our annual giving? We’re just going to shift shift time of year that they give? Yeah. I mean, what we’ve seen in the data is that that’s not actually the case. And so, you know, we we do a lot of analys snusz on on your in giving. And what we typically find is that we see about ten percent of our animal volume for the entire year. Come in at the last three days of the year and that’s been pretty constant. And so this year we really interested to see what? How did this really big giving tuesday, if influence that. And so we saw that on giving tuesday. I think we are. Volume was about one hundred and forty eight percent. An increase over twenty thirteen on giving tuesday. I was like, okay, that’s that’s nice. But what happened later? Right? Because that’s really where more people are giving what we actually saw is that this past year in twenty fourteen, those last three days accounted for twelve percent of our annual bowling, and that volume actually went up those days got larger. So it’s really interesting. Now i can’t necessarily attribute that cause, but it was just interesting for us to see that happen because there was, you know, we were thinking like, well, maybe that is shifting, i think what it is is starting to just accelerate the way that people are giving at the end of the year, but what we saw is that people are giving both in both cases, right? They may not big be giving large amounts on giving tuesday as they will on december thirty first, but what we do see is that the largest average donation comes in on december thirty first and the second largest comes in on giving tuesday. And so it is and and that’s a bigger gift than what happened at any other time of the year outside of december first. All right, can we still have a few minutes left together? What? What more do you want share that that i haven’t asked you about? Wow, that’s a great question. Well, i think that the thing that we would really encourage people to think about is just start thinking about it, i think it’s a great way for you to think about how to message organization in a new way if you haven’t tried it yet. It’s a great way to activate younger supporters if you’re kind of looking for a way to get new people in the door get younger donors involved it’s a good way to activate them, right? Because they really take to this because it incorporates a lot of the behaviours and the technology that there’s so comfortable with using. And so i think, that’s another thing to think about if you’re looking to tap into a new demographic, i think that giving days are way to do that, and there are so many great examples out there that you can kind of look, teo, to see how people are doing this and it’s really, you know about being creative and about, you know, thinking about maybe a new way to spend your cause to people that haven’t heard about it before. Are there other national ones besides e-giving tuesday give local america others that we could participating before we start thinking about creating our own? Yeah, i mean, i think that the big too, you mentioned i think i believe there are there are other giving days don’t haven’t for some reason, i’m drawn, drawing a blank on that, but i think you know, the interesting thing is that we would really recommend that you participate in one that has maybe a bigger following. First, because a lot of those organizations, especially the folks, that giving tuesday, have a set of resource, is for you to take advantage of. And that could be really powerful for folks that are just getting started. And not quite sure now. Or forget also provides a toolkit for folks that outlines exactly what you need to do and when. And so, i think, it’s really important if you’re just starting out to try to go in on e-giving day, that’s already in existence, like one of these national days, or even a regional event before you think about maybe creating your own event, because i think you’ll learn a lot by doing that. Yeah, they’re sharing tools, a critical on dh there already set up. Exactly, you know. Want to reinvent the wheel your first time out. You wanna leave us with one one tip that you haven’t mentioned yet he’s going to think of something that just in the last minute, but yeah, definitely i wouldn’t say that on giving days, you know, just like any other day of the year, any other campaign it’s all about being very compelling and drawing in that emotion from the donor, so don’t leave that behind like we said, it’s, not just about the giving day it’s, about what you’re empowering that donor to make possible. So you really need to be able to think about tapping into emotion when you’re thinking about that fundraiser and thinking about that appeal letter or that social media post that you’re doing really leverage the powerful work that you’re doing and, you know, send that message out and draw all those emotions because that’s, what really is going to get people in the door? Thank you very much. Thank you so much, tony. My pleasure. Karen stein, vice president for communications and content at network for good, and you’re with tony martignetti non-profit radio coverage of the non-profit technology conference twenty fifteen thanks so much for being with us, i’m going to be an ntc twenty sixteen march twenty third, twenty fourth and twenty fifth in san jose, california. I hope you can go check it out. Info was at in ten dot or ge next week. Communicate with your communicators with kivi, larue miller and your event pipeline. If you missed any part of today’s show, i urge you find it on tony martignetti dot com. Where in the world else would you go? I’m still not sure about that. We got some last minute live listener love jin on china ni hao, new york, new york hey what’s up buenos aires, argentina bueno star days responsive by pursuant online tools for small and midsize non-profits data driven and technology enabled pursuant dot com and by crowdster online and mobile fund-raising software for non-profits now with apple pay mobile donation crowdster dot com our creative producer is clad meyerhoff sam liebowitz is the line producer gavin dollars are am and fm outreach director, and the show’s social media is by dina russell. This music is by scott stein be with me next week for non-profit radio big non-profit ideas for the other ninety five percent go out and be great what’s not to love about non-profit radio tony gets the best guests check this out from seth godin this’s the first revolution since tv nineteen fifty and henry ford nineteen twenty it’s the revolution of our lifetime here’s a smart, simple idea from craigslist founder craig newmark insights orn presentation or anything? People don’t really need the fancy stuff they need something which is simple and fast. When’s the best time to post on facebook facebook’s andrew noise nose at traffic is at an all time hyre on nine a, m or eight pm so that’s, when you should be posting your most meaningful post here’s aria finger ceo of do something dot or ge young people are not going to be involved in social change if it’s boring and they don’t see the impact of what they’re doing. So you got to make it fun and applicable to these young people look so otherwise a fifteen and sixteen year old they have better things to do if they have xbox, they have tv, they have their cell phones me dar is the founder of idealist took two or three years for foundation staff to sort of dane toe add an email address their card it was like it was phone. This email thing is fired-up that’s why should i give it away? Charles best founded donors choose dot or ge somehow they’ve gotten in touch kind of off line as it were and and no two exchanges of brownies and visits and physical gift. Mark echo is the founder and ceo of eco enterprises. You may be wearing his hoodies and shirts. Tony, talk to him. Yeah, you know, i just i’m a big believer that’s not what you make in life. It sze, you know, tell you make people feel this is public radio host majora carter. Innovation is in the power of understanding that you don’t just do it. You put money on a situation expected to hell. You put money in a situation and invested and expect it to grow and savvy advice for success from eric sabiston. What separates those who achieve from those who do not is in direct proportion to one’s ability to ask others for help. The smartest experts and leading thinkers air on tony martignetti non-profit radio big non-profit ideas for the other ninety five percent.

Nonprofit Radio for March 27, 2015: Peer-To-Peer 30 Report & Successful Giving Days

Big Nonprofit Ideas for the Other 95%

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David HessekielPeer-To-Peer 30 Report

The Peer-to-Peer 30 Fundraising Report reveals quick growth outside traditional events, but lots of longstanding, high-profile programs are continuing to decline. David Hessekiel, president of the Peer-to-Peer Professional Forum, has the takeaways for your peer-to-peer fundraiser.

 

 

Caryn SteinSuccessful Giving Days

What are the key components to make your giving day successful? How do you activate your community to make them super fundraisers? Which technologies are critical? Caryn Stein is vice president of communications and content at Network For Good. (Recorded at the Nonprofit Technology Conference, NTC, earlier this month.)

 

 


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Oppcoll hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent i’m your aptly named host. Oh, i’m glad you’re with me. I’d be stricken with sclerosing carrot itis if i saw that you missed today’s show peer-to-peer thirty report the peer-to-peer thirty fund-raising report reveals quick growth outside traditional events, but lots of long standing high profile programs are continuing to decline. David hessekiel, president of the peer-to-peer professional forum, has the takeaways for your peer-to-peer fundraiser and successful giving days. What are the key components to make your giving day successful? How do you activate your community to make them super fundraisers? Which technologies are critical? Karen stein is vice president of communications and content at network for good that was recorded at the non-profit technology conference and t c just earlier this month on tony’s take two planned e-giving levels the playing field. Also, i got a ticket giveaway for rks see our affiliate listeners. We’re sponsored by opportunity, collaboration, the working meeting on poverty reduction that will ruin you for every other conference. I’m very glad that david hessekiel is here with me in the studio. He has twelve years. Working at the intersection of commerce and cause the co author of good works he owns and leads caused marketing forum, part of c m f is the peer-to-peer professional forum, serving leaders of athletic event fund-raising programs. Since two thousand seven, its annual ranking of america’s top thirty thon fund-raising programs has become an industry benchmark. They’re at peer-to-peer forum, dot com and he’s at dave cause on twitter, dave cause welcome hey, great to be here. It’s. A pleasure to have you from upstate westchester county. From rai. You come down. Thank you what’s this what’s this thirty roses peer-to-peer thirty report about i started looking at this field about a decade ago and was amazed that there were all of these major programs out there and nobody knew what was up, what was down, what were the biggest. So we decided we’d jump into the void and we would create an annual benchmarking program looking at all of the peer-to-peer fund-raising programs in america that we’re raising millions of dollars on dh and then rank them. And each year we’ve got people looking who’s up, who’s down, what’s going on. And what are the trends? What can? We learn from from those numbers. And what does the peer-to-peer professional forum? This is the group that we’ve developed that brings together people in peer-to-peer fund-raising peer-to-peer fund-raising being the activation of your supporters to activate their networks to give we originally called this group the run walk ride fund-raising because of that one is, um now, yeah, exactly what there’s a tremendous amount of money that’s still being raised that way. But the path forward is that people in this day and age want to do their own thing, and they want to be able to do it on their time, and they now have the technology that in ten minutes you can set up a fund-raising sight whether you want to give up your birthday, have a party or or do you run own run. So we’re advising folks in this field that they have to do the best job on their existing programs and start planning for the future but giving people right tools, okay, and your definition revolves around activating others, right? Activating this, activating the networks of your supporters. Ok, ok, eso lett’s jump into the report non-cash inal is doing best well, there’s. You know, we have a whole bunch of eight hundred pound gorillas in this field when you look at the biggest programs, even though there are a number of them that are in decline, you can’t just say, well, they’re not relevant any more. We’ve got there still raising hundred there’s. Exactly. Name a couple of the top three. Well, the top three would be relay for life of the american cancer society, the american heart walk from the american heart association and the march of dimes march for babies. Okay, two of those three were down last year. Heart walk was actually up. Relay for life is is truly the eight hundred pound gorilla in this field. The top thirty collectively raised one point six. Two billion dollars of that off that really for life raised three hundred thirty five million. In fact, it’s bigger than the next three combined. So it’s huge and the are Numbers show that the top 30 was down about two and a half percent, right, very much influenced by depressions in a few of these programs, especially relay for life, which was down forty five million dollars. Relay for life is who’s american. Cancer society okay, tremendous program involving millions of people. So a couple of huge programs down skews the excuse the the average overall and that’s. Why you’ve got a two and a half percent decline from twenty thirteen. Exactly. Okay, um, but then non-cash inal s o the reason that you’re no longer called run walk ride is because is this an amazing variety of programs that are out there, whether it’s, movember don’t see do you have a moustache? You’re going to grow on? And no, i’m not. But movember is state. Baldrick is the notebook. Movember is actually an organization called movember started in australia, right? Of course, that politics is shape they want so yeah, i want one ad. Once the outline, when ads, facial hair, the other one takes it off the head. Exactly. So november raises money for men’s health related causes, primarily prostate cancer and men’s mental health. And then st baldrick’s foundation, which is incredibly grassroots, raises money for children’s cancer research. And in that particular event, people get together and shave their heads. Yes, i’ve been invited to do some of those not to shave my head, but to give toe couple of strangers, you know, it’s amazing, we’ve got programs that air doing that we’ve got programs where folks are repelling off of buildings, we’ve got programs like charity water, where people are giving up their birthdays instead of giving, getting gifts, asking their network of friends to give and there creating wells throughout throughout africa, funded in large part by those types of programs. So it’s all over and it’s very, very exciting and people are looking for something different, and they can certainly find it in peer-to-peer fund-raising okay, and the numbers show that these nontraditional ones are are increasing, yeah, yeah there’s definitely increasing in number and they’re increasing in in in in dollars raised many of them from a much smaller base. But that’s that’s, the name of the game now is we’re probably never going to see another three hundred million dollar programme. We’re going to see hundreds of multi million dollar programs that that are tapping into the really ardent support off supporters of various causes now. So what does it take to inaugurate one of these? And we’re going to we’re going to have some time to talk about the the other three hundred. Pound gorilla that was organic, the ice bucket challenge we’ll get to that. But but if you want to start one consciously what? What are some things it takes? Well, i think that it’s let’s say that you wanted to create your own proprietary programming as opposed to the other door. We’ll talk about those two, those two doors. One is you create your own proprietary program. Best thing to do. I’m a big believer in crawl, walk, run, even though we may not be talking about those events and i’ve yet to see across all of it. Um, you want a pilot, these programs and see whether they resonate in a market, see whether they’re going to appeal to a demographic ah, that that you may not be capturing or go to your very core. A great example of this is the m s society. Emma society has a number of the biggest programs out there. Walk m s bike, m s but they created a few years ago, something called muck fest and muck fest is a takeoff on many of the obstacle runs. The mud runs that are out there, okay, created their own branded opportunity, and it’s muchmore going to a younger and millennial crowd than the folks who normally go to there to there events you want to identify where you could have an impact and not just be another metoo event because walks themselves tough to start now. Yeah, okay, andi, another have another tip for aside from the test market starts small pilot program. Well, the second thing it would be and this is really the low hanging food, especially for a many of your listeners that aren’t working at the biggest. Now a small and midsize. Exactly. You want to have a place on your site that gives permission and aid to groups that want that two people who want to raise money for you, but they may not want to go to your walk on the third saturday in september. They may want to do it right now. And so you want to have a page that says we want to support you in your efforts. If you want to dedicate your birthday, do this. If you want to have a party do that, if you want to create an athletic event, do this. If you want to go run a marathon, do that and it’s. Very easy. Easy for me to say, but relatively easy for you to set those up. Okay, so lots of options. Lots up right now there is another door that you suggested we just have a minute before break, so just explain that one briefly will come. But that’s really? What? I i just kind of let the cat out of the bag, but one door is you create something and you marketed that people will come to you to participate in shaving your head growing a mustache, doing a run. Cycling, which we should talk about in the second half is actually another big growth area that’s one and the traditional model. And the second model is to give people permission and aid in doing whatever it is that they want to do to raise money for you. Okay, all right, great tease, but what more needs to be said? Stay with us. You’re tuned to non-profit radio tony martignetti also hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a quick ten minute burst of fund-raising insights published once a month. Tony’s guests are expert in crowdfunding mobile giving event fund-raising direct mail and donor cultivation. Really, all the fund-raising issues that make you wonder, am i doing this right? Is there a better way there is? Find the fund-raising fundamentals archive it. Tony martignetti dot com that’s marketmesuite n e t t i remember there’s, a g before the end, thousands of listeners have subscribed on itunes. You can also learn maura, the chronicle website, philanthropy dot com fund-raising fundamentals, the better way. Welcome back to big non-profit ideas for the other ninety five percent were pre recorded today, so live listener love it’s going out? I mean, i live the live listeners, i just can’t identify you by state and city and country today, affiliate affections always always lots of love out to all our affiliate listeners and kfc. Our listeners have a ticket giveaway for you very shortly in tony’s, take two and, of course, for our over ten thousand podcast listeners podcast pleasantries to each of you wherever you’re listening, whatever device at whatever time, we give a lot of options on non-profit radio they love the way you show the love, just like you’re suggesting lots of options. You don’t have to listen. Fridays, one to two eastern if you prefer not to, um, but we love the people who do. Okay? Yeah, we’re gonna get the cycling, but lots of lots of promise below the top thirty and these you were suggesting it already. You have said it. The smaller events. He’s, you know, a million are your three hundred thousand thirty thousand events. We’re goingto have lower levels, lots of promise below the ranked top thirty, tremendous. Amount, especially technology, has enabled even small non-profits to be able to offer their supporters an easy way to ask their friends for money on behalf of cause that their passion about through online fund-raising plush platforms, simple ones like crowd rise more complex ones that tie into your customer relationship management systems like blackbaud there is a whole spectrum of these of these programs out there, and they allow you to give your people options, and that is whether in what, whether it’s what they eat, what they raise money for, people want options now, and they want the ability to do things in their own time. Let’s, talk about cycling, big growth area it’s amazing, you know, it’s, it’s, it’s, testosterone driven in this in a sense, not on ly guys doing this, but there is a culture of somewhere, i guess somewhere forty something guys who were spending a lot of money on bikes and are looking for ways to ride and to get together with their pack and go out there and do one hundred miles and that is driving tremendous fund-raising in especially the regional programs back about nineteen eighty in massachusetts, billy stars started something called the pan mass challenge because his mom had died of cancer, he decided to raise money for the date. Dana farber, center up there started off with a couple of dozen folks they ran, did a ride across massachusetts. Now they have thousands of people who do this once a year event a tte, various lengths. But the biggest participation is the longer events. Last year they raised forty nine million dollars. That success using a regional charity as the platform using cycling as thie activity is one that is being copied in markets across america. In columbus, ohio, snusz six years ago they started something called piela tonia ah, exact same model getting people. They take over the columbus area. Last year they were up eleven percent to twenty one million dollars. A program that was on ly started in two thousand and nine they’re in the pacific northwest. Is the obliterated these air going on all over the place? Really, really big and then related to that. Ah, here in new york, memorial sloan kettering cancer center took a different approach. Ah, supporter of there some years ago created something called cycle for survival and actual. Indoor cycling off season of that, they do it endorse on it. Do it enjoy. Yeah, they do actually have a great partnership with equal knox. They have locations all across the country. Last nap now they were up over forty two percent. Last year. They raised twenty million dollars in a program that just runs a couple of weekends. That’s like genius. So you don’t worry about licensing and coordination with police departments? Know exactly, but well, it’s just that everything’s long is that the key is that you have to have a lot of bikes on their very fortunate that they’ve got a great partnership with equal knock. So they got all of these locations and they can market to the people who belonged to those clubs as well as other people from the community. Equinoxes a fitness center. I don’t know if they’re so yeah, i don’t know if they’re nationwide, but that zaveri high end, beautiful set of clubs. Now, i remember when these things when i was young, things have evolved a bit since then. Used to sponsor people say, sponsor me, you know you you played me like a dollar a mile for every mile i walk or something, you know, and you give him five or ten books, andi, usually the collection came at the end, you know, i walked the seven and a half miles, so you only seven dollars and fifty cents with these. We’ve come a long way since yes, there still are many probably hundreds of thousands of envelopes across america in which change and checks is being collected, but when you look at the penetration of online fund-raising overall in america, probably you’re a digital guy, so you probably use it a lot. There’s a lot of people who are not in in traditional, i’m going to write a check for twenty five bucks or fifty bucks. A lot of that is still checks, but when you look at this field, about eighty percent of the money being raised is online. It is absolutely the leader in terms of online integration now sort of sort of in the in the contrast, there’s a quote in the report that great granddaddy events are fading. Yeah, and we talked a little about that even though there’s still some promise of the numbers. It’s interesting to see that some of these more traditional events are not are declining, and there is there a variety of it is a trend, it is hard to maintain the those events that were started in a few decades ago, where it was much more common for people to say, yeah, i’m going to go with my company team, i’m going to go on a walk on a saturday, people are busy there, everybody’s got seems to have two, two people working in the family if their traditional couple ah, they don’t aren’t aren’t as willing to do that, so it takes even a lot more work to keep and maintain programs that are raising one hundred million dollars. And now that people have other options, that makes it all the tougher but a lot of the those programs, i’ve also suffered for very specifically komen, for instance, that we don’t mention co-branding they have a home in had exactly have two of the top program race for the cure, okay? And the three day walks and their challenge has really nothing to do with anything we’ve discussed today. Ah, few years ago, they got wrapped up in a controversy about their relationship with planned parenthood. Has twenty twelve and they were able in a you know, they really messed up. They were they got people on both sides of the abortion issue angry at them, which is, i think, unprecedented and that led to you. I mean, we’ve never seen a drop in revenue like we’ve seen over the last three years at komen ah, they i think are starting to stabilize, but so that’s really a very specific case relay for life, you know, challenging to keep program as big as that, and they also did a massive reorganization a couple of years, american cancer of the american cancer society and that sorry that really messed mess things up yet, on the other hand, some other programs that are in that mold ah, alzheimer’s, the alzheimer’s walk, thie, american heart association and the hard walk they’ve actually shown some increases, and there that’s another trend, something that’s really important? If you’re going to get into this field or if you’re in this field, you know it just don’t put up a sign say we’re having a walk, you really need to concentrate on the techniques that had got to turn people who show up. Into people who raise money, there’s a lot of organizations where you have wonderful volunteers who are staffing your event, who are helping to organize your event and their their goal in their own mind is we want to have a lot of people show up, and they really don’t like to push people on fund-raising you need to instill a culture that says this is a fundraising event, we’re doing this to fight the disease or the issue that we all feel so passionately about, and unless you fund-raising you’re, you’re not fully buying it to what we’re about. That kind of cultural change, for example, which has been taking place at alzheimer’s, for example, has led to tremendous growth. Also, not all fundraiser are created equal. Every event should be analyzing who their best fundraisers are and should be giving them some extra love just like you do your shout outs. Yeah, they’re big time there’s one which one is that that has special jerseys for the top fifty? Brandraise yes, the american american die a bit toward a cure has all sorts of different shirts, whether you’ve raised over a certain amount, whether you’re actually with your patient whose all sorts of different forms of incentives and recognition means so much to those people who are passionate about your issue. Okay? And that could be longevity too. You’ve participated in the past five without exception. Unbelievable example. And if folks want to see ah, write up of this whole report at peer-to-peer forum dot com we did a white paper on this. We give this case example of st baldrick’s. They have something called the knights of the bald table. Oh, yes. And if you have participated for seven years and in each of those years hit a fairly high bar fund-raising goal, then they induct you. They have a sword. Yeah, the local the local organization gets a package right with a script on induction script and and a sword to get a plastic sword. I’d never had the privilege to be at one of these. It sounds funny. They say the average induct e who probably has been doing this this long because they’ve had been touched in some way by childhood cancer and their family or somebody they know most of them are in tears by the end of it. It’s very, very touching. And it’s. The kind of thing that keeps people going and people they want. They will do a seventh year because they want to be a part of that. Absolutely. Knights of the bald table, nice to the ball tables. Outstanding. I’m goingto let st baldrick’s know that we’re talking about them a lot today. Shut out the same baldrick. Ice bucket challenge not in you’re not in your top thirty will explain why that is. So we try to be an aide to all the people who make a career out of doing peer-to-peer fund-raising and in order to to benchmark who’s doing what and how they’re moving up, we require that all the programs we measure are actually organized by a non profit organization and on our tended to be multiyear events to be ongoing. Okay, so the ice bucket challenge was started at the grass roots and then got assistance from and people from the press association and a less tv i got involved and helped propitiate it and move it forward, but it doesn’t fit into our rubric if it had. We only let me look at money raised the u s that program is true is raised about one hundred and fifteen million dollars. It would have been the number two program on our list. Yeah, tremendous, amazing phenomenon i had barbara newhouse, the ceo of l s on the show and if anyone wants to check back and if you miss that, it was the october third twenty fourteen show spent the hour with barber and there’s also a video of that we did it was a video as a google plus hangout. So this video of that on my youtube channel which israel r e a l tony martignetti some other swine had taken tony martignetti from youtube before i got there. I’ve since eliminated him, but i kept the everybody knows the channel. So i had a cousin no that’s that perpetuate a stereotype. I don’t know why i’m not touching that with a ten foot pole. Tony that’s, your your valley wick. I know i did it badly too, but i’m in the tribe, so i you know you can do. You could do it. Um all right. So that was it was it was purely organic. Came from an a l s patient? Yes. And beyond the hundred fifteen million. That was for the less that was for the national organization. But did they do something to two hundred twenty million globally? It is all the affiliates. And did you do it, tony? Did you dunk yourself? I did not idea. I did. My wife did. It was being done all around the all around the world. And of course. A huge number of celebrities, etcetera. So, yeah, it was it was amazing, and it is again an example off how you can yeah, gotta make leave the doors open for people to do their own thing we may never see in our lives see another one on the scale of the ice bucket challenge, but we’re going to see ah lot of programs that raise significant amounts of money that weren’t created in the offices of one of our non-profit organizations. They were started by a passionate and creative supporter. Yeah, what other? We got another got another takeaway. We still have a couple minutes together. Sure, something we haven’t talked about, you know? Absolutely. It sort of goes with without saying, especially since where many people are listening to this on a podcast. And i know you use social media so well that you have to be thinking about using social e-giving your supporters, the tools to do that, i use that a personal example. I remember back to few years ago, i turned fifty, and i decided that i would do one of the climbs. M s society does a climb up one of the rockefeller plaza. Building sixty six story really? I didn’t know that very thing climb up the compass side of yeah, sixty rock, not the side inside, i’m not on the stairs, but i was still having a puppet and it was passing some thirty year olds felt very, very good, but i put it up on facebook and howard sutton burghdoff e-giving a shout out to you. This is a fellow i grew up with went to elementary school with we both share the ignominious distinction of having been bored on ground hog’s day anyway, i didn’t realize that howard’s mother had m s and the very graciously out of the blue gave fifty dollars, to this if i hadn’t put it on facebook, i never in a million years would have thought to send him an email or a note or call him up and say, would you support so that’s a great example, the next generation? I mean that’s almost talking about social media almost feels old school because now it’s all about mobile. I mean, you were all walking around with smartphones, we’re accessing all sorts of information that way and the tools are getting their where that’s going. To be the entry point and the contact point we just have about thirty seconds left, you have an annual conference who’s who what’s the value who should go absolutely great place for folks who are leading substantial programs in peer-to-peer for fund-raising if you are not raising a million dollars or more let’s say you there’s tons of free resource is webinars on insights that you can gather at peer-to-peer forum dot com and we’d love to see you. Okay, thank you very much. Thank you, david. My pleasure he’s at dave cause on twitter twelve years working at the intersection of commerce and cause got tony’s take two and successful giving day’s coming up and you’re gonna hear some something consistent too, and my next guest do around the use of technology for those giving days. First opportunity collaboration it is the single most productive week i’ve spent all year that is from gretchen wallace, founder and president of global glass roots grass roots global grassroots in darfur hi haiti, rwanda, uganda and the us opportunity collaboration is a week long conference in hey stop in mexico, devoted to poverty reduction in all its different forms, lots of people working at the problem in different ways throughout the world i was there last year, i’m going again this year in october if your work is related to poverty anywhere in the world, check it out. Opportunity collaboration, dot net my video this week again from my laundry room, i’ll get out of the laundry room for next week, but back there this week explains how planned e-giving levels the playing field across all your donor’s. It is the great equalizer that empowers small and mid level donors, and that video is that tony martignetti dot com ksc our affiliate listeners in california i’ve got two tickets for you to the ksc our music video festival. It is at the vista theatre in los angeles on a mme april fourth and if you would like those two tickets, be the first one to tweet me. I listened to hashtag non-profit radio on chaos see our radio tweet that to me if you’re the first one to do it and i know you let you and casey are you listen to the show on tuesdays so there’s still time if you want to go to the ah music video festival. Hosted by chaos, tweet me be the first one. I was at and t c the non-profit technology conference earlier this month, and one of the very smart people that i spoke to was karen stein and here’s. My interview with her on successful giving days. Welcome to tony martignetti non-profit radio coverage of the non-profit technology conference twenty fifteen. Our hosts are intend the non-profit technology network. We’re in austin, texas, at the convention center. I guess now is karen stein. Karen is vice president for communications and content at network for good. And her workshop topic is the secret formula for successful giving days. Karen stein, welcome to the show. Thanks so much, tony it’s. Great to be here. It’s. A pleasure. Thank you very much. Thanks for taking time on a busy conference day. Yeah. It’s definitely exciting to be here at at the anti cia and see lots of old friends and make lots of new ones. So it’s zoho always in one of our favorite events. Excellent. This is my second year here doing interviews on dh believe this is your second my second year here. And, of course, network for good has been here for many, many years. So since around two thousand seven i think right for yeah, i believe so first ntcdinosaur long before amy sample ward was ceo, definitely definitely and i think it’s it’s growing into i think one of the premier non-profit events teo, be at it? I think so. I mean, that’s always what? You know, there are many conferences to go, teo if for both attendees and exhibitors, but this is when we definitely make a point to always, always be all right. I’ll see you again next year. Definitely make a date. All right, all right. We’ll set you up with an interview for twenty sixteen successful giving days. So now i think the biggest probably most popular, is giving tuesday what are some examples of other ones? Yeah, so different types of giving days, they could be based around the time of year they could be based around a region or an affinity group. So there are things like giving tuesday, of course, which is really the kickoff now for your in giving. And then you have things like give local america, which is focused more on regional giving and other kayman community foundation states have their own giving days. We actually helped maryland. Do e-giving day for their state and it wasn’t a maryland, yes, for their non profit organizations to the maryland non-profit association did e-giving day on dh then you have ah, non-profits who want to come together and do giving days around affinity groups so things like give out day, which was really kind of focused around issues affecting gay, lesbian, transgendered folks, and have those organizations come together not just to raise funds, but also to think about how to raise awareness and use those social networks as a zit means to get their message out. I had henry teams as a guest about a month ago or so roughly talking about the success of e-giving generally and how what a huge spike there was for twenty fourteen he certainly emphasizes the decentralisation of it and all the sharing tools that are available is that common across the successful e-giving days? Definitely, i think that the reason why e-giving days have become so popular is because online fund-raising has become so popular, and it really has decentralized and and decouple the idea of fund-raising and advocacy from just not just the organizations, but it’s really something that everyone khun d’oh! And to think about how you can couple that technology with the idea that we have these large social networks it’s really allowed that to take off in a very viral way, and we often talk about things going viral. This definitely has for sure, and i think it’s great on dh. So what are some other, you know, sort of common traits, important components of a successful e-giving yeah, well, the thing is that that makes giving dae so unique, and i guess so effective is that it’s really using that sense of urgency? And we know that a sense of urgency, especially in fund-raising campaigns can really motivate people to act when they otherwise would not. And so having that limited window of time really gets people excited and it’s very focused, you have a lot of energy kind of compressed in tow one day, twenty four hours, and it really gets people excited, and so i think, that’s one piece of it, right? I think it’s that urgency and to take that and then really empower people with a message and some fun sharing tools. So i think you hit the nail on the head there. Were thinking about how do you not just use social media as a promotion promotional tool, but to use it in creative ways with images, with videos with, you know, some kind of contests that could really encourage that excitement, right? Because that’s one thing that you definitely need forgiving day, you need something had to be fun, and you needed to be interesting, and you needed to be exciting because that’s really what is going to get people to pay attention to you and be motivated to share that with their friends and their family? And so we think that that’s really one of the things that’s, that’s really important, so it’s, that sense of urgency, the idea that you’re having fun but it’s also this idea of specificity, how do you become very specific about what you’re going to be raising funds for in that day? And we find that the most successful e-giving goal goal, it can’t really just be about general giving it needs to have something else to it. It needs to have something specific, so maybe that’s a specific program that you’re working on, maybe that’s ah specific goal that you’re working tour, but it needs to be something, you know, maybe you’re trying to open a new soup kitchen and that’s the particular thing that you’re built, you’re raising funds for its not just about your your cause it’s about that one particular thing, because having that tangible thing again helps you be more creative on and be very specific, and i think it gives people something to really grab onto you and share and understand exactly where their money is going. Okay, interesting the specificity. So do you find that organizations that are just more general say on giving tuesday? You help us out today, it’s giving tuesday, they’re not being a successful is the other right? I think that there is if you’re not specific, you’re not going to be as successful. And i think that it’s not enough to say it’s giving tuesday. So give it’s the same thing as if you were saying now, it’s time for our annual campaign so you should give to us that’s not compelling for a donor. And so i think that, you know, if you can get very specific about the cause that you’re raising funds for, maybe it’s a special, specific project. We see that that’s really makes a big difference because it also helps the non-profit get really clear about what their marketing materials are and what that message is, and it could help you stand out, especially on e-giving day we’re in so many people are actually putting out those fund-raising appeals having something unique can help you stand out above the rest. And so it’s really important for you to be specific about that ass because we know that that’s what donors are looking for, and that really does play into that idea of a e-giving day of really coming together to fund one particular thing that people care about, what should you be thinking about if you’re trying to decide whether e-giving day makes sense for your affinity group? Not let’s let’s put aside participating in something national, like give local o r e-giving tuesday, you’re trying to think about it for your own, like university, for instance, you know, how would you what do you need to think through? Yeah, i think that what you really need to think about a couple different things. I think you need this the internal staff to be able to do it it doesn’t have to be a large debt, but you do have to have someone dedicated to being the champion of that giving day for your organization, because it’s really just like any other campaign, you need to have a plan you need to have. Ah, you know, one who’s going to man those marketing channels, so you need to have somebody dedicated to that you need to really be able, teo leverage social media. I mean, you could do e-giving day without social media, but i think it’s a lot more difficult, so you need to have we’re already started thinking about how do you build that up for your organization to use that as a lever. So you need to have some type of social media presence and you need tohave ah, fairly decent following, and that could mean different things for different organizations. A larger organization is going have probably many more followers. A smaller organization may not have as many, but the followers they do have maybe just his passionate. So you need those people to amplify your message, and then you need a really easy way for people to activate, right? You’re sending out? Those messages through social media, how do you actually get those people to take action and make it very easy for them to do so in terms of donating online or with your call to action could be signing a petition most giving days are about giving funds and making a donation, but some organ it doesn’t have to be, but it doesn’t have to be at a lot of people use that as an opportunity to raise funds, but also to get people on their email lists he really expand their social network. So some of those different asks that you could give to your supporters are yes, we would love for you to support the mission with a mani very gift, but you can also support the mission by sharing this this message with your followers and help us expand that network, and that could be really powerful, especially as we see millennials take hold that’s one way where they really feel like they can make a big difference is being an advocate for that cause and that in some cases, especially for smaller organizations, can be a big win because they don’t necessarily have that built in. Base to communicate, tio way assumed that most people know what e-giving tuesday is, but give local america when i wanted to explain what that one is about because i don’t, i don’t think a cz widely known but it’s still very, very interesting. Yeah, it’s it’s it is, and i think it taps into this idea where so give local america is actually done through a lot of the local community foundations and it’s really all about giving local to your own local charity. So if you are living in austin and i think the us who actually austin is having an event this week called amplify austin and it’s all about giving back teo to those charities and those organizations in the austin community. So it’s really focused on making sure that your charitable donations are staying within the community and really getting people excited about what good is happening in their own backyard. So that’s really the premise of give local america’s toe leverage the networks and then the non-profits through the local community foundations and created giving dae that way. So it is a national day devoted to giving, but it’s, the action is actually happening. At the local level, can we talk some about technologies that you should be employing in your you’re now that you’ve decided to to embark on a given day? Definitely. So the great thing is that technology is really democratizing fund-raising and it allows that toe happen at many different levels by really anyone, and so what we would would recommend is that you have a really strong online giving presents it should also allow your donors to make a donation online very quickly, but it’s also about mobile because we know that a great majority of people are now reading messages on mobile email messages as well as the primary use of many social networks is actually coming through mobile. And so that experience needs to be very mobile friendly so people could quickly take action, get that done and feel good about giving that gift rather than it being a long drawn out process. So that’s really critical. The other thing that you need to think about with your online giving platform is, is there an option for people to raise funds on your behalf? So is there an option for someone to come in and not just make a donation, but actually amplify your fund-raising by becoming a fundraiser for you, so appear fund-raising functionality is also very important for that and then having cement a grated social sharing tools. So we talked a lot about this idea of social media and leveraging networks has really allowed these giving days to take off so that’s one things that non-profits really need to think about us, how are they going to then enable and empower those donors and those fundraisers to share their message with tools right on that page, right on their their facebook page on their web site, just making sure that they’re making it as easy as possible to find those ways to share that message? And so i think those were really the things that are critically important, there are many other things that you could do. I mean, having a great email marketing tool, of course, is one and all these things are typically what you would find for any successful campaign, but particularly the mobile in the social and the pier fund-raising are extremely critical, forgiving days because you need to be able to activate as many people as possible within a very limited amount of time. Like what you’re hearing a non-profit radio tony’s got more on youtube, you’ll find clips from stand up comedy tv spots and exclusive interviews catch guests like seth gordon, craig newmark, the founder of craigslist marquis of eco enterprises, charles best from donors choose dot org’s aria finger do something that worked and they only levine from new york universities heimans center on philantech tony tweets to he finds the best content from the most knowledgeable, interesting people in and around non-profits to share on his stream. If you have valuable info, he wants to re tweet you during the show. You can join the conversation on twitter using hashtag non-profit radio twitter is an easy way to reach tony he’s at tony martignetti narasimhan t i g e n e t t i remember there’s a g before the end he hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a short monthly show devoted to getting over your fund-raising hartals just like non-profit radio, toni talks to leading thinkers, experts and cool people with great ideas. As one fan said, tony picks their brains and i don’t have to leave my office fund-raising fundamentals was recently dubbed the most helpful non-profit podcast you have ever heard, you can also join the conversation on facebook, where you can ask questions before or after the show. The guests were there, too. Get insider show alerts by email, tony tells you who’s on each week and always includes link so that you can contact guests directly. To sign up, visit the facebook page for tony martignetti dot com. I’m ken berger of charity navigator. And you’re listening to tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent. Oppcoll now i imagine there’s there’s lead time to this and, well, there’s obviously lead time that’s silly, but in terms of getting some early adopters, maybe, you know, you got some key people lined up way in advance so e-giving day about some of the ground working, yeah, so u need t be planning ahead, so we would say if you’re if you’re thinking about giving tuesday a new it’s only march, but you need to be thinking about that now we would say that ideally, you would have about three to six months lead time if you are thinking of of give local america, which is just in may so that’s not too far away, you still have time to plan that, but those far ahead as you can get you is going to be more you’re gonna have a more successful campaign and one of the things that you need to be thinking about when you’re planning that is being able to identify who are your most passionate supporters, whether those air people within your staff or your volunteer group, or maybe donorsearch one outside your organization, you need to be able to get those people on board. Orderly, get their input, make sure they’re aware of what’s happening and then equip them with the right messages in the right tools to be able teo really amplify that message for you. So that’s really important to think about what more are we looking for when we’re in these people that we’re going to recruit early on long before the early the early adopter? Yeah, i think what you need to think about our, you know, our what is their story? Why do they support you? And i think that’s a really compelling question to start asking those people because that story you can use yourself, tio really inspire other donors, but you need to understand what motivates them. Why do they give to the organization? Why do they care about your cause? I really understand that. I think what you’re also looking for frankly, are people that have large networks, you know, and influence. Yeah, i think i think he want at least two to three people on your, you know, group of supporters that can reach out to the media. Maybe they have connections. You know, your board members are actually great people to get involved in this process, because they are typically people that do have influence in your community or have connections, and that could be a great way to use them t get involved, get excited about what you’re doing and really, you know, kind of make give them something to feel proud about when they’re reaching out to their friends, family and colleagues about why your cause is so important. So those are some groups that you could look to you, but i think volunteers, board members, people that are recurring, geever, you know, we’re really talking a lot about recurring giving it networked for good, because we know that those people are the most loyal in the most passionate people. They’re committed to your organization, and often times they will want to do more for your organization. So that’s, another group that you can look teo excellent. You have excellent way of explaining this very concisely. Thank you, really. So it, sze voluble. Let’s think about trying to make the case in our organization if we believe it’s, right? And we’ve got the tools in place and we have staff that can support it wear confident we’ve got some people in our networks who will take it on right? But, uh, maybe the board is reluctant or the orjust my immediate boss is reluctant with ceo, how do we start to make they bring these people? Yeah, i think there’s a couple of things that you can do, i think you can point to the larger success of these giving days there’s a ton of examples out they’re both from the hyre ed space, but also from from non-profits in general, that are raising a lot of money this way, and so i think you can use that as a springboard for having this conversation at your organization. I think you have to be realistic. You have to think about what is the investment that you’re making in this giving day because you do need teo planning to have some marketing dollars to put behind it. What we would typically say is that you should plan to spend about ten percent of what you hope to raise and so i think it’s important to be really clear on what that goal is for your organization. But it could be a way for you to expand your audience and raise more funds. And so i think it’s ah, this investment that’s well spent. I think the other thing to think about is a network for good. We’ve seen that this type of fund-raising so far has been additive for organizations. A lot of people are concerned. Well, zishe is cannibalizing other giving it actually is very additive, and it could be another way to not only grow your day donations, but it could be a way to grow that donor base, which is a critically important for so many non-profits especially those small to midsize folks that are really looking to build their lists. And so i think, that’s another way, it’s a it’s an opportunity, really, for those people to meet several goals at once and i think that’s a great investment of dollars. How do you assuage the people who do say it’s just gonna cannibalize our annual giving? We’re just going to shift shift time of year that they give, yeah. I mean, what we’ve seen in the data is that that’s not actually the case. And so you know, we we do a lot of analysis on your in giving. And what we typically find is that we see about ten percent of our animal volume for the entire year. Come in at the last three days of the year and that’s been pretty constant. And so this year, we really interested to see what? How did this really big giving tuesday, if influence that. And so we saw that on giving tuesday. I think we are. Volume was about one hundred and forty eight percent. An increase over twenty thirteen on giving tuesday. I was like, okay, that’s that’s nice. But what happened later? Right? Because that’s really where more people are giving what we actually saw is that this past year in twenty fourteen, those last three days accounted for twelve percent of our annual bowling, and that volume actually went up those days got larger. So it’s really interesting. Now we can’t necessarily attribute that cause, but it was just interesting for us to see that happen because there was, you know, we were thinking like, well maybe that is shifting. I think what it is is starting to just accelerate the way that people are giving at the end of the year, but what we saw is that people are giving both in both cases, right? They may not big be giving large amounts on giving tuesday as they will on december thirty first, but what we do see is that the largest average donation comes in on december thirty first and the second largest comes in on giving tuesday on dso and and that’s a bigger gift than what happened at any other time of the year outside of december first. All right, uh, can we still have a few minutes left together? What? What more do you want share that i haven’t asked you about? Wow, that’s a great question. Well, i think that the thing that we would really encourage people to think about is just start thinking about it. I think it’s a great way for you to think about how to message organization in a new way if you haven’t tried it yet. It’s a great way to activate younger supporters if you’re kind of looking for a way to get new people in the door get younger donors involved it’s a good way to activate them, right? Because they really take to this because it incorporates a lot of the behaviours and the technology that they’re so comfortable with using. And so i think, that’s another thing to think about if you’re looking to tap into a new demographic, i think that giving days are way to do that, and there are so many great examples out there that you can kind of look, teo, to see how people are doing this and it’s really, you know about being creative and about, you know, thinking about maybe a new way to spend your cause to people that haven’t heard about it before. Are there other national ones besides e-giving tuesday give local america others that we could participated in before we start thinking about creating our own? Yeah, i mean, i think that the big too, you mentioned i think i believe there are there are other giving days, i don’t have it for some reason i’m drawn, drawing a blank on that, but i think, you know, the interesting thing is that we would really recommend that you participate. In one that has maybe a bigger following. First, because a lot of those organizations, especially the folks, that giving tuesday, have a set of resource, is for you to take advantage of. And that could be really powerful for folks that are just getting started. And not quite sure now. Or forget also provides a toolkit for folks that outlines exactly what you need to do and when. And so i think, it’s really important if you’re just starting out to try to go in on e-giving day, that’s already in existence, like one of these national days, or even a regional event before you think about maybe creating your own event, because i think you’ll learn a lot by doing that, you know, sharing tools or critical on dh there already set up. Exactly, you know. Want to reinvent the wheel your first time out. Don’t leave us with one one tip that you haven’t mentioned yet he’s going to think of something that just in the last minute, but yeah, definitely i wouldn’t say that on giving days, you know, just like any other day of the year, any other campaign it’s all about being very compelling and drawing in that emotion from the donor, so don’t leave that behind like we said, it’s not just about the giving day it’s, about what you’re empowering that donor to make possible. And so you really need to be able to think about tapping into emotion when your thing thinking about that fund raiser and thinking about that appeal letter or that social media post that you’re doing really leverage the powerful work that you’re doing and, you know, send that message out and draw all those emotions because that’s, what really is going to get people in the door? Thank you very much. Thank you so much, tony. My pleasure. Karen stein, vice president for communications and content at network for good. And you’re with tony martignetti non-profit radio coverage of the non-profit technology conference twenty fifteen. Thanks so much for being with us. Thanks. To everyone at ntc and and ten, the non-profit technology network, i felt very welcomed at ntc this year. If you like more detail on giving tuesday, i had the founder henry tim’s on this show, and that was the january sixteenth show from of this year just a couple months ago next week damn piela he’s, the guy in the ted viral video, which is the way we think about charity is dead wrong. Have you seen it? If you haven’t, then you certainly should. He’s, also founder and president of the charity defense counsel. If you missed any part of today’s show, find it on tony martignetti dot com. Where in the world else would you go for info? Our creative producer is claire meyerhoff. Sam liebowitz is the line producer shows social media is by susan chavez, susan chavez, dot com and this music is by scott stein of brooklyn’s yeah, see that that’s, right, scott? Yeah, you’re with me next week for non-profit radio big non-profit ideas for the other ninety five percent go out and be great. What’s not to love about non-profit radio tony gets the best guests check this out from seth godin this’s the first revolution since tv nineteen fifty and henry ford nineteen twenty it’s the revolution of our lifetime here’s a smart, simple idea from craigslist founder craig newmark yeah insights, orn presentation or anything? People don’t really need the fancy stuff they need something which is simple and fast. When’s the best time to post on facebook facebook’s andrew noise nose at traffic is at an all time hyre on nine a, m or p m so that’s when you should be posting your most meaningful post here’s aria finger ceo of do something dot or ge young people are not going to be involved in social change if it’s boring and they don’t see the impact of what they’re doing. So you got to make it fun and applicable to these young people look so otherwise a fifteen and sixteen year old they have better things to do if they have xbox, they have tv, they have their cell phones me dar is the founder of idealist took two or three years for foundation staff to sort of dane toe. Add an email address their card it was like it was phone. This email thing is fired-up that’s why should i give it away? Charles best founded donors choose dot or ge somehow they’ve gotten in touch kind of off line as it were and and no two exchanges of brownies and visits and physical gift mark echo is the founder and ceo of eco enterprises. You may be wearing his hoodies and shirts. Tony talked to him. Yeah, you know, i just i i’m a big believer that’s not what you make in life. It zoho, you know, tell you make people feel this is public radio host majora carter. Innovation is in the power of understanding that you don’t just put money on a situation expected to hell. You put money in a situation and invested and expected to grow and savvy advice for success from eric sabiston. What separates those who achieve from those who do not is in direct proportion to one’s ability to ask others for help. The smartest experts and leading thinkers air on tony martignetti non-profit radio big non-profit ideas for the other ninety five percent.

Video: Giving Tuesday 2014 With Possum Shooting

FAQs

Tools from givingtuesday.org–really valuable, like a press release; unselfie tools; and event checklist

Cooking your Tennessee possum

Webinars on using the social networks from givingtuesday.org

Shorter videos called Summer School (thank you Beth Kanter for revealing these)

Nonprofit Radio: Rachel Hutchisson and Anastasia Dellaccio on the history of Giving Tuesday and how you can get involved

“Only 37 Days Until #GivingTuesday” from Catchafire.org

“8 Last Minute Facebook Tactics” that will work this year but John Haydon wrote them in 2013. He was thinking ahead.

A challenge to Giving Tuesday by Seth Rosen

#GivingTuesday on Twitter

Henry Timms on Twitter

Nonprofit Radio for October 18, 2013: #GivingTuesday & New Low Facebook Reach?

Big Nonprofit Ideas for the Other 95%

Sponsored by RallyBound peer-to-peer fundraising for runs, walks and rides.

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My Guests:

Rachel Hutchisson and Anastasia Dellaccio: #GivingTuesday

Hutchisson and Dellaccio at bbcon mics
L-R: Rachel Hutchisson and Anastasia Dellaccio

Rachel Hutchisson with Blackbaud and Anastasia Dellaccio from the United Nations Foundation share the history of GivingTuesday and how easy it is for your nonprofit to get involved with this international movement on December 3, 2013.

 

 

 

 

Amy Sample Ward: New Low Facebook Reach?

Picture of Amy Sample WardHas your Facebook page reach plummeted? Amy Sample Ward, our social media contributor and CEO of NTEN, the Nonprofit Technology Network, will explain what the heck is going on, and what you can do about it. Plus, her 60-Second Style Stop, of course.

 

 

 

 

 


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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent you know me, i’m your aptly named host it’s friday, october eighteenth, twenty thirteen and very good to be back in the studio after a hiatus last week. Oh, i hope you were with me last week. I’d suffer ortho static hypertension if i were forced to endure the knowledge that you had missed, i had a great interview, but i didn’t get the job, suzanne felder, a consultant in outplacement at lee hecht harrison, said there’s more to getting a job than having a good resume and interview, we talked about research panel interviews, dodging the salary question and what to do in the last thirty minutes before your interview and storytelling. Rochelle shoretz, founder and executive director of shark share it shared ideas on identifying and supporting storytellers and why it’s all worth your time this week e-giving tuesday, rachel hutchisson with blackbaud and anastasia dellaccio from the united nations foundation share the history of giving tuesday and how easy it is for your non-profit to get involved with this international movement on december third of this year, and that was recorded at be become just late last month. Also new low facebook reach has your facebook page reach plummeted? Amy sample ward, our social media contributor and ceo of and ten the non-profit technology network, we’ll explain what the heck is going on with facebook page reach and what you can do about it, plus her sixty seconds style stop. Of course, between the guests on tony’s, take two reply cards that your planned e-giving donors can actually reply on. We’re sponsored by rally bound software for runs, walks and rides. They are a partner for giving tuesday, and they’re offering something valuable. I’ll explain that later in the show, i welcome them to sponsorship. Now we have the interview on giving tuesday recorded it bb con here is that welcome to tony martignetti non-profit radio coverage of bb khan twenty thirteen, where outside washington dc and national harbor, maryland at the gaylord convention center with me are rachel hutchisson and anastasia dellaccio we’re talking today about giving tuesday. Rachel is director of corporate citizenship and philanthropy for blackbaud and anesthesia is outreach and special initiatives officer for the united nations foundation. Ladies, welcome to the show, we’re having our pleasure to have you, rachel let’s, start with you. What is giving tuesday e-giving tuesday is a wonderful movement. That’s really designed to get everyone individuals, organizations and businesses involved in giving back anastacia can give you a lot better detail, but the whole idea is that if we can have black friday and cyber monday, two days committed to shopping, then we need to have giving tuesday, which is the opening day of the giving season committed to giving back. Ok, when is that? It is december third, which for people in the u s is the tuesday immediately following thanksgiving. Okay, how did e-giving tuesday come about? Where is it from? On stage? You want to be sure? So you know what rachel said earlier? You know, you have these two days after thanksgiving that are really about shopping and commerce and buying presents for people, which is great it’s great it’s, great for the economy, but we wanted teo and matthew bishop and henry tim’s of the the ninety second street. Why i kind of came up with this idea that it’s important to bring personal philanthropy and philanthropy and giving and volunteerism back into the holiday. Season back into the holiday spirit. You know, a lot of a lot of people do a lot of there there giving it the end of the year on dh it’s kind of thought about is an afterthought. So why not preempt that and use it as a way to open up the holiday season by giving back a little bit as well. So the idea this this whole idea came about and you know it, it’s just a way, teo, to really be able to bring people together on one day which this year’s december third mark your calendars. It was a way to unite people all around the world about philanthropy and giving back, and you don’t have to just donate. You can donate, which is great for your favorite cause. You can you can volunteer. You can work at a food bank. You could do a clothing drive or you, khun, go on to some websites of a lot of our great partners like unicef and purchase wonderful gifts that also give back at the same time. Okay, there’s a way for non-profits to take part in giving tuesday to promote it to their constituents. What can? They do? Yeah, absolutely. I mean, giving tuesday is really just there is a platform for good essentially it’s a megaphone for for the great work that people are already planning. So as a non-profit you, khun join and you could just plan to do some sort of online fund raiser, you know, offline fundraiser, whatever it is that you want to do to be able to highlight, you know, you’re giving programming that you probably already have planned around the holidays anyway. You can also be a corporation or a small business or an individual, and just plan something that would benefit a five a one c three or you could just volunteering your time and and and host of fund-raising yourself or do a book driver, you know, work with your kids to clean up a local park. It’s it’s kind of for anyone it’s it’s an absolute no barrier entry there’s no cost for entry. The only benefit is is that it’s a great way to be able to highlight your work. Rachel, how did well, how long have we had? E-giving tuesday’s e-giving tuesday. Launched last year. If this is the second year on blackbaud is very excited to be both a founding partner working to convey and help share the love, help everyone get involved in the movement and then also to do some very specific things ourselves. The whole goal for us is that we believe in philanthropy, we believe in giving, and we would love to see that universe of people who are giving and serving be bigger and giving tuesday is away, particularly through social media, to reach people who are maybe not engaging in the world of philanthropy. It amplifies it so it the goal is to try to reach deeper into the audience. Okay, why don’t we talk a little about what blackbaud is doing as a founding member of e-giving tuesday? Sure, so we have a lot of things planned. It blackbaud forgiving tuesday, and our philosophy comes from trying to reach all the different audiences that we work with, so that will be important for our listeners, some of whom are blackbaud clients, customers, some or not, but our audience is small and midsize non-profits right, so it’s really for anybody, whether you’re thinking about you as an individual person, whether you’re thinking about you working within your non-profit but first and foremost, we want to share the news about e-giving tuesday with a non-profit market just so they’re aware of it and they have an opportunity to engage, we’re working specifically to share the news with our customer base here it bb khan and also very specifically we’re hosting a three part webinar siri’s the tuesdays leading up to giving tuesday in november and it’s about year and fund-raising because people often ask, well, what’s giving tuesday it’s just a day, but what it is it’s an opportunity to really amplify what you’re doing and to weave it into the very, very important year and fund-raising plans that you have, so we have matthew bishop from the economist henry tim’s from the ninety second street y and adam hers from gentleman joining us on those shows and then different organizations like the san diego zoo talking about this is what we do for year on fund-raising and this is how we use giving tuesday to help with that because it’s, not something you really just duitz completely in a silo, so we’re doing it this siri’s to help people understand help non-profits understand what they may do. Another audience that we really care about is our employees so blackbaud has twenty, seven hundred employees, eighty one percent of them volunteer their really engaged and so we’re looking to them and saying us people have an opportunity to say this is what i’m passionate about take a picture of it, put it on instagram, we’re going to scroll it on our website, you know, just tell us how you choose personally to give back so those are a couple small to midsize businesses, another were a midsize business, so we do. I run corporate citizenship in philanthropy, and we do a lot of things to give back to the world, and one of the things i’ve observed is that businesses really do want to engage in their community, and often they don’t really know how to strategically think about it. So on giving tuesday this year, we’re launching business doing good dot com, and it is a resource for small to mid size businesses tto learn about how they kind of build that give back function into their business. Where will we find the weapon? Our siri’s that that’s the three tuesdays leading up to december third if you look a tte blackbaud website www dot blackbaud dot com forward slash e-giving tuesday there’s a landing page on the site there’s also well, cards, baby con but him and it will allow you immediately to register for the three. Okay? And of course they’re free, right? Absolutely free it’s thought leadership, it’s it’s educational content just to help anybody who is interested in a station you have ah, let’s, talk a little about some ideas that non-profits might used t engage. I mean, i know you said wide open really no barriers, but let’s, get into some specifics you know organizations are doing or that you think could be really useful. Sure, i’d love to highlight some case studies of some of our great partners. And i just also want to know at this point where we’re at about twenty, seven hundred partners, which is where we were when we finished last year. So quite a big feet, people are, you know, jumping on the bandwagon and that’s great. But i think part of what blackbaud is doing, which is really interesting is that a lot of our partners came to us after and i said, how can i maximize my e-giving strategy this year. How can i stand out from the crowd? And and so, you know, there’s, a lot of great organizations, the u s hockey foundation is going to be drawing attention to fund-raising of fans by creating an interactive map. And different states are going to turn colors red, white and blue according to how much money has been raised which is a really interactive way to engage your donor base and, you know, engaged more of a donor base who want to see thes interactive and the state’s changed colors. So about that that’s that’s kind of it also makes it a competition. Absolutely. You england states so i could see maybe competing against each other. The the four corner states out in the west might be competing. Okay, friendly state competition. Okay, us airways. They’re going to be activating their miles for hope programme making sort of a mile matching campaign. Discover is going, teo, say a lot more about the mile matching campaign. Yeah, so as people fly there, going to be donating money back-up teo their cause okay, discover is going to be doing a two percent match program of donations and they’re also doing an employee activation campaign, which is great because i think when you’re thinking about corporate, you can give back, you know, to the causes that you’re partnering with, but it’s also great to be thinking about how can you activate your own employee base last year for the u n foundation? You know, beyond having our various campaigns girl up, shot at life, nothing but not doing their own fund-raising initiatives as well. Well, what was the last one? Nothing, but nothing but nets and shot at life. We had a really clever employee activation where we’re never allowed to wear jeans, and if we donated and show that we donated to any cause that we wanted to, we were allowed to wear jeans for the day. So for us, that was like a big deal, and one day it was just giving tuesday only about a week. I mean, you’re the week leading up or something. Now only one day maybe you give every single day leading up. You know, i’ll have to bring that strict there the u n foundation one day. Okay. Talking alternative radio twenty four hours a day. Do you need a business plan that can guide your company’s growth? Seven and seven will help bring the changes you need. Wear small business consultants and we pay attention to the details. You may miss our culture and consultant services a guaranteed to lead toe. Right, groat. For your business, call us at nine. One seven eight three, three, four, eight, six zero foreign, no obligation free consultation. Check out our website of ww dot covenant seven dot com are you fed up with talking points? Rhetoric everywhere you turn left or right? Spin ideology no reality, in fact, its ideology over in tow. No more it’s time for the truth. Join me, larry shot a neo-sage tuesday nights nine to eleven easter for the ivory tower radio in the ivory tower will discuss what’s important to you society, politics, business and family. It’s provocative talk for the realist and the skeptic who want to know what’s. Really going on? What does it mean? What can be done about it? So gain special access to the ivory tower. Listen to me, larry. Sure you’re neo-sage tuesday nights nine to eleven new york time go to ivory tower radio dot. Com. For details. That’s. Ivory tower, radio, dot com e every time i was a great place to visit for both entertainment and education. Listening. Tuesday nights nine to eleven. It will make you smarter. Hey, all you crazy listeners looking to boost your business? Why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com dahna what other ideas? Some other ideas yuen women is going to be kind of bridging the gap between the international day of eliminating violence against women and international human rights day and since it’s, it falls right e-giving tuesday falls right in the center there going to be doing a huge online campaign around that i’m with a lot of creative steps, so definitely encourage people to look out for that. Um, i know a small charter school in washington, d c called creative minds international, they’re going to be working with a lot of other small organizations to put together and in person fund-raising event, which will be a really exciting way to kind of bring people in. And, you know, you talk a lot about with giving tuesday the whole offline aspect of, you know, really bringing people together around a specific day, combined with the online aspect of taking the social media to really make an impact kind of white, much wider than your community. Another great thing that we’re really excited about this year is that last year, at the end of giving tuesday, we had countries writing us and tweeting us, saying, how can we take this beyond the us. How can we how can we take this to our own country? So we’re going to see a lot of giving tuesday going global, which is super exciting? We really encourage, you know, organizations and countries at this point to take our logo and personalize it and make it their own. So we’re seeing giving tuesday australia, canada, singapore, mexico, england, it’s going to be really cool any other the asian countries we have a lot of listeners in korea, china, japan, any of those, you know, and nobody, nobody that we’ve had officially sign up per se doesn’t mean the conversation’s aren’t happening, and obviously we can’t manage the world and what we’re seeing actually another really cool thing that’s happening is tthe e u n u n d p is going to come on as a partner, um, and and that’s going to be a really great way to take this into some of the most remote communities in the world, so we’ll definitely see a lot of asia, but, you know, we can’t kind of personalize and cultural eyes the messaging for the world from a u s perspective, so i think it’s really important to bring in those cultural sensitivities and, you know, as as e-giving tuesday’s does start to move in asia, you know, people don’t give in the same way all over the world and people don’t, you know, and even just saying, give around the holidays? Well, in england, the holidays are when you take up and go on vacation. So, you know, it’s very important that each country takes the messaging and makes it their own, and and i’m really excited to see that that this is going to become a global time when the world can come together and really move the dial on giving rachel so it looked like you wanted to add something more about the international expansion. No, i was just thinking, i know a f p international, the association of fund-raising professionals is working with isn’t imagine canada in canada to take it across canada, and the thing that, you know, i’m sitting here nodding about is that that e-giving tuesday is a movement it’s, not something that’s bound by geographical borders, and so of course it should be everywhere, and i love the fact that it is up to each person. Organization or company that engages toe add their meaning to what giving tuesday means to them. So it really gives them a way to amplify our give voice to what they believe, what they’re passionate about, and that makes it i think, easier to translate it into other cultures. Sure, in the us, we think of it, you know, it’s predicated on these days following thanksgiving, us thanksgiving, but it’s a concept that’s so easy to grasp. Now i have heard some hyre maybe maybe criticism or just really questioning of e-giving tuesday, people not really seeing the the reason other than it’s just a day in the season, not not seeing the why, why it’s then versus some other time any what do you hear challenges of the concept? And and i guess they were also questioning what’s the impact what’s actually getting done. I’m stage, you’re sure? Well, you know, i think if you look at the commerce state, you know, you have sales around president’s day you have sales around labor day, so it’s something that happens perennially so why can’t give it? You know, people before e-giving tuesday would just give it the end of the year so now we have giving tuesday and hopefully, you know, maybe people think to give every tuesday or the think to give every day, but what it is is a call to action and it’s just a time to bring everyone together. And i mean, even i guess if you’re just thinking of the perspective from the united states, really, at the end of the day, we’ve got these cybermonday black friday, two days dedicated to shopping and that’s, fine, but, you know, the holidays are about giving and giving back and thinking about people who are not as fortunate as as all of us, and if we can create a marketing campaign and, ah, an online campaign around just giving in philanthropy, why not? I don’t think it’s a bad thing at all, i think it’s an all inclusive thing, and we’re there, you know, not there’s, no there’s, no payment to be a partner, anyone can be a partner. My job at the u n foundation and is part of the giving tuesday campaign is really to just be a megaphone for the world and so highly what other people are doing to do good in the world and give back and so i think, it’s a fantastic rachel, do you want to say something to the people who question e-giving tuesday? Well, i think it’s a valid question, i mean, here we are in a sector that’s very concerned based on donor interest in looking at the impact of a gift, and we want to show data that shows that we’re we’re moving things in the right direction. It’s it’s a hard thing to do, you know, on a grand scale when you’ve got all of these organizations do in people doing their individual things to know exactly how much has changed, but one of the things that blackbaud is doing as a partner and we we did this last year, we’re doing it again this year is that we host a lot of data, so we manage a lot of non-profit status, so we will look at how much has brought in on giving tuesday, how much is processed through our systems and fund-raising and we will look at that same day so many days after thanksgiving the previous year, and we’ll say, we can’t tell you that it was up by x percent or down or the same or whatever it is, and then then we’ll have to look at the end of the year and say, well, what did your end do? Because maybe it’s just people are giving earlier, you know? So it’s a it’s a data analysis question, but we are going to have some data that shows what did it actually as a proxy, what did it affect that day? Yeah, yeah, and i would like to add, actually, that according to blackbaud last year, online giving actually increased fifty three percent in one day and the previous from the previous day. Yeah, this year and and, you know, we’re managing and paying close attention to a lot of real time data because a lot of people, because it was such an online, heavy campaign, you know, people tweeting and instagramming the results, so we’re looking at actual real time data people saying, you know, by eleven o’clock oh, we’re now up to twenty thousand dollars and by two o’clock oh, we’re now up to forty thousand dollars, so you know, i have i have pages and pages of these tweets that i copied and pasted and collected a czar. Own just general, you know, real time reporting data. And, you know, it did move the needle for a lot of people for sure. Where is the site, rachel? Where waken is their eyes, their site where we can see the twenty, seven hundred partners so far that stasia mentioned it’s e-giving tuesday dot orc. Okay, okay. Excellent. And that’s, where somebody would go if they would like to become involved either at the charitable level. I mean, with non-profit level charity level as an individual about for ah, company. Same same thing e-giving tuesday, dot organs for individuals, companies. Non-profits whoever wants to get involved and, you know, the folks that giving tuesday are great. If you’re interested in getting involved in you, you need a little bit of more information, you know, just call them, talk to them and it’s about bringing more people into the circle. Go ahead. And in addition, you know on our website there’s there’s a lot of great information. It and including some great tool kits which have everything from sample press releases. If you want to pitch your own local media, tio all of the logo’s ideas just kind of the whole you know, q and i obviously so anyone who’s interested can download the tool kit, you know, you just have to sign up kind of right, you know, two or three sentences on what your plans are. I think that the people who also gained the most put in the most and you know, where there is a resource. So if you want to write block posts for us god, if you’re last year we were we were we were really lucky we had the cities of philadelphia and los angeles and chicago and new york actually proclaimed giving tuesday in their cities. So we’re encouraging people to reach out to your local cities and get a proclamation. We have tool kits for that, you know, there’s many ways that you could get involved. We also, you know, probate what rachel said before it’s a movement and what made it so successful last year was we put together a whole group of people caught our social media ambassadors, which are just individuals who really wanted to get more involved in spreading the word, and we have weekly and bi weekly calls to action. We have google plus hangouts we have. Our blogged, you know, write us if you want to if you wantto do a block post for us, fine, if you want to host a google plus, hang out on on giving or small business and giving our or csr whatever it is we’ll support that will amplify it. You know, whatever you want to put in will be there to make sure that your strategy is highlighted and that you can maximize your results for giving tuesday this year. Okay, assume on twitter the hashtag is giving today it is and i was just going to mention that e-giving tuesday hashtag isn’t just active on and around giving tuesday, it’s got people tweeting, you know, all the time i have a column in my tweetdeck e-giving tuesday and i watch it every day and people are sharing their stories about the pledges they’re making the success that they’re seeing and their excitement and it he you see these things from australia and other places and you can almost watch how it’s spreading by watching the twitter feed rachel, we have another five minutes or so. What more would you like to say that i haven’t asked you about? E-giving tuesday well, you know, personally giving tuesday is important to me because a lot of the things in the you know, e-giving world, they’re kind of parameters about how you have to engage and what size company you are or what size non-profit you are whether you have a lot of infrastructure, so i love that it’s something that’s really based on enthusiasm and passion, and that was really also the impetus behind the site that we’re launching business, doing good dot com that that a lot of businesses that resource is that are available to them to build giveback programs are really aimed for fortune five hundred companies, you know, the conferences, the resource is the studies and so as a mid sized business blackbaud very interested in helping other other organizations because seventy nine percent of the people in the us who work for business work for small to midsize business, and so we want to help those businesses in all those many communities understand that they can have a really intentional way tto handle something that can sometimes be a problem, you know, people coming to them and asking them for gifts and asking them for products and and how they can not only handle it, but then also make it something very exciting. Um, it’s something that’s important to their employees, and we’re just trying to take that model of employee engagement and excitement and passion for service that we have a blackbaud and taking it and sharing it with so many other people who are so interested in that as well and making it something doable. So i’m personally very excited about that launch and what better day to launch it on giving tuesday? So we’re looking forward to december third excellent anastacia anything you want to leave us with a couple minutes? Yeah, i also just want to let everybody know that the twitter handle is at giving twos so you can follow yeah, oh oh the handle the handle at giving tio tio yes, okay e-giving the hashtag is giving tuesday, you know, like us on facebook and we’re always open for creative ideas as well. So if you have any ideas on really interesting activations that we could do on giving tuesday or leading up to it, let us know and again, you know, we wantto make this all inclusive crowdsource. Successful campaign so, you know, if you want to host the google plus hang out, let us know if you wantto contribute to the block, let us know if you want your city to proclaim your you know, their city e-giving tuesday, then let us know we’re always open to share our own ideas and case studies, and we just want to make it a collective success, and that can only be done, you know, in tandem with our non-profit corporate partners and individuals who were passionate and so were really, really looking forward to this year. I’m so excited, it’s going global, you know, i work with the u n foundation, so for me to be able to see philanthropy kind of going into the hands of the world is very exciting thing, and i’m just i’m just proud to be part of this. This opening to the holiday season, rachel hutchisson is director of corporate citizenship and philanthropy for blackbaud and anastasia dellaccio is outreach and special initiatives off xero for the u n united nations foundation ladies, thank you very much. Thank you. Thanks very much for sharing. Giving tuesday with us listening to tony martignetti non-profit radio coverage of bb khan twenty thirteen outstanding i was very glad that we got that interview and that we could do it now. It’s a perfect time for you to be thinking about e-giving tuesday and looking at giving tuesday dot or ge we have a lot of listeners were joined sort of in the middle. I’ll be posting my takeaways on the facebook page and also you can always catch the podcast if you didn’t hear everything live that you want to do there’s information on listening to the podcast ah my blog’s at tony martignetti dot com tons of live listeners hesburgh heights, new jersey. Greenville, south carolina. Livonia, new york. Baltimore, maryland. Statesboro, georgia. Loya and san jose, california, new bern, north carolina and those are the on ly the us ones. I’ve got pages and pages of live listeners. The pages are only like four inches by five inches, so but they’re not the tiny little post it notes like one inch by one inch. I’ve got multiple pages of live listeners hang in there, we’ll do more live listener love we come back, it’s, tony’s take two and then has your facebook page reach plummeted. Amy sample ward is going to explain. What’s happened and what you can do hang in there. You didn’t think that tooting getting dink, dink, dink, dink, you’re listening to the talking alternative network duitz get in. Good. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com way. Look forward to serving you. Hi, i’m lost in a role, and i’m sloan wainwright, where the host of the new thursday morning show the music power hour. Eleven a m. We’re gonna have fun. Shine the light on all aspects of music and its limitless healing possibilities. We’re going invite artists to share their songs and play live will be listening and talking about great music from yesterday to today, so you’re invited to share in our musical conversation. Your ears will be delighted with the sound of music and our voices. Join austin and sloan live thursdays at eleven a. M on talking alternative dot com. You’re listening to the talking alternative network. Schnoll lively conversation. Top trends and sound advice. That’s. Tony martignetti non-profit radio. And i’m janna agger’s, senior vice president, products and marketing from blackbaud. Time for tony’s take two this week, i blogged can plan giving prospects reply on your reply card as you do your u n mailings, i hope you will make sure that your planned e-giving reply cards are user friendly for your older planned e-giving prospects. We’re talking about folks in their seventies, eighties nineties. If you’re asking them to fill in information like their name, their email address, mailing address, there needs to be enough space for them to run right on the reply card because those older hands can have arthritis or have other pain or just be shaky for some reason. So you need me to make sure you have lots of vertical and horizontal space on your reply card so people can write in that space, and that means lots of space between the lines and make sure that the lines are long enough. If people can’t use your reply card because it’s too small, then what would you expect is gonna happen? They are probably not going to pick up the phone to call you there, probably going toe throw the reply card away and you will lose a touchpoint and you’ll never know where. That point may have lead there’s more about that on my blood at tony martignetti dot com that is tony’s take two for friday, eighteenth of october and the forty first show of the year. Always my pleasure to welcome amy sample ward she’s, the ceo of non-profit technology network, and ten she’s, our regular monthly social media contributor. Her most recent co authored book is social change, anytime everywhere about online multi-channel engagement, you’ll find her blogging amy, sample, ward, dot or ge, and on twitter she’s at amy r s ward every step a word. Welcome back. Thanks for having me back. It’s. Always a pleasure. Um, you know about your before we dive in about tony take to that is a huge pet people for me. Because i i am i have no arthritis, at least yet. Knock on wood in my hand. I think that i am able to write pretty small, but i can never fit my name or my email or anything on those cards. And sometimes i feel like okay, well, i actually give you money now or i can’t, you know, sign up on your letter or sign your petition because i can’t write my name in there. Yeah, just don’t give enough space and opportunity, okay? I thank you. Thank you very much. Let’s, talk a little about giving tuesday just just briefly, because that was our last segment. Yeah. What are you? What are you seeing around giving tuesday? You know, i think it’s i mean there’s a lot more excitement this year of many more organizations are going to be participating, which i think is great because if you have an opportunity to kind of jump on existing excitement or passion, or put your throw your name in on a large scale marketing effort than great, go for it. But a lot of questions are coming at least tacit and ten, similar to the questions that we see from organise a when they’re participating in a e-giving day that maybe their, you know, their state or their region has organized e-giving day where? What? What do we adapted? Judith do if a bunch of people that we don’t know find us through this effort or come, you know, out of the woodwork and don’t make for the mm how do we keep them engaged? What are we supposed to? Do with afterwards because for many organizations participating in giving tuesday, they’re not doing that in lieu of a year end kapin campaign. They’re just kind of launching their year in campaign at that point. Well, we know not burn those do people out, but i immediately then saying, awesome, you’ve donated now you’re part of our year in campaign and getting all these emails to keep giving when maybe you’re a brand new person. Um, so those are those are the questions, but for us, you know, the answers of the recommendations are similar, too, like we do when when states have e-giving they or just general best practice for fund-raising an engagement, and that is you have to be segmenting those people you need tio have ah away a system to save people came in. This is their very first time ever donating to us. Maybe they hadn’t even been really on your list, but, you know, they’re friends had promoted you or something like that kick those people into a separate email campaign, so they’re not necessarily a meeting bombarded with give five more times before the end of the year, but, you know, have a chance. To get to know you learn more about the work, figure out why it was that they donated the first time the men eat them towards, you know, another gift in the future versus automatically treating everyone on your list. It’s very good that that non-profits air thinking about what they’re follow-up is going to be what their engagement strategy is going to be for the people who might join them on giving tuesday. That’s very encouraging, yes, for sure, but i think it’s because they know that that’s the critical piece, right, whether it’s engagement with an advocacy tilt or engagement with fund-raising killed it’s be more or less easy to go out there and a big, splashy campaign and get a lot of, you know, time, engagements that peace that is most critical is that third where people really air like, okay, great. Now i’m now i’m going to follow this organization. It wasn’t just a one time my friend asked me to give it was this big bang, and i gave five dollars, like, i’m going to give five dollars every month now or whatever that is so realizing that it isn’t just great, how do we? Get that second and third and fourth engagement that has to come through a plan, and you have to have a strategy well ahead of time so that you can segment them out or know what kind of mess did you want to follow up with? We know that amy is breaking up a little bit, amy, you probably can’t hear, but i know she’s on skype this this month, andi it’s not i’m not on skype or you’re not my normal, you know, you are it’s a little it’s a little break up. Not that we can’t understand, you know, but like, ah, what are those things called syllables? A syllable drops out every every couple of words. It’s, it’s really? Just about that. So i will not move or gesture to wildly in case it is interfering with the phone line. Okay, actually, that last sentence was just perfect. So whatever you did, whatever operation you’re in, one leg on the ground and your left hand on your head on your right hand holding your nose don’t move. All right, okay. Facebook reach. I’m seeing a lot of non-profits concerned about facebook reach dropping let’s first. Define what? Reach let’s, find a couple terms. First, what’s reach. Okay, great. I was worried when you said let’s, plant a couple terms. You were going to start with facebook, so waken. Start with what’s. Reach easily on that is a ever changing, algorithm based metric. So facebook has all kinds of individual components that go into this massive algorithm to output this one magical, mystical number called reach and it’s. It’s it’s a moving target for many organizations and recently, as they did a bunch of components in that depends, you know how they’re going to allow your post tohave organization there’s all different kinds of things happening with their content with exgagement because ultimately people can’t engage with a post that never showed up at his feet or you know that they never got to see right, and we’re talking now about reach this is on your not your personal pages is your organization page that’s where pedrie, exactly. So not your own profile when you log in, but if you manage a page, you’ll see the real ok, you mentioned engagement and, you know, i’m quick to put you in jargon jail, but let’s define engagement, so engagement in this sense as faras the pieces that are getting influence reached those pieces that fall into that huge algorithm that facebook’s using to determine if they push your post out or not, you know who gets to see it are a couple pieces that i’m calling engagement because they like the bucket term of people liked it, or they commented, or they shared, you know, they interacted with that. Post and the more that that happens, the more that they assume people to see that post and the further they push it, so the more reach it gets, okay, that makes sense to me that makes sense. Now, the number of factors i saw something on the order of over one hundred thousand variables going into this reach algorithm, yeah, merry myth, who is a great social media blogger resource, if you don’t know mary-jo myth she did post that there’s, you know, over one hundred thousand components to that algorithm to determine in just what you know who is going to see it or how far their reach is going tio going to go, you know, facebook’s determining that i have no o stand evidence to say yes or no on that number, but in serious, i totally believe that because the pieces that are going into it things like when was the last time i interacted with that pidge and if it was a year ago there, you know, facebook is a men that i’m not interested in seeing the updates from that page who but there’s a lot of catch twenty two in the algorithm because maybe i haven’t seen the pages updates in the air because facebook didn’t show me the update in here that’s why i haven’t seen them on dh so some of those pieces, even though they sound like catch twenty two’s within the facebook system organisations have the opportunity to try and disrupt that that catch twenty two by, you know, if you have post that you you say you posted a photo on your facebook page to get people to answer and and vote on something who, you know, whatever your post, maybe and then you have it on your blawg. Or maybe you put it in your newsletter, don’t just point people back to your website, but say, you know, give them the choice to also click through facebook to vote on or, you know, comment or whatever that post may have been about so that way, even if those people in within facebook nitpick dated in a while, if they’ve through and now they’re on the page, you know, on facebook, great now facebook system is saying, you know, all these people checked out the page today looked at this post, we’re going to put them back at the top of the list of people who are interested in the page, you’re kind of, you know, trying to stop that. That inward inside facebook circle. That’s not catching those people. And we’re going to take a break a little early to give you a chance to call back. So we’re going to go to break and with a little live listener love to give you enough time. Tio, make sure that you, you get re engaged with us by phone, so well, we’re gonna continue this conversation with amy. Sample ward on the facebook, reach plummeting and stay with us. You’re listening to the talking alternative network. Are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Buy-in have you ever considered consulting a road map when you feel you need help getting to your destination when the normal path seems blocked? A little help can come in handy when choosing an alternate route. Your natal chart is a map of your potentials. It addresses relationships, finance, business, health and, above all, creativity. 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Always sending live listener love any sample ward is back. Hopefully we i think we have a little bit of connection this time and we’re going to continue our conversation on the facebook facebook page issue amy is is in ten seeing a difference in its page reach? Definitely. So i think this could be the first time in history in which cell phone has a better connection than death phones. However, it is better now. Okay, good. I’m glad it’s better on di will continue to not move out. Of this position. So julia and i do is one of the intense dafs we pulled up from different charts and graphs to try and compare about a month ago versus last month, where a lot of people have reported seen the difference kind of kick into their pages, and and ten similarly has seen a really big change and what’s interesting and both best cantor talking about her, you know, best cantor page versus personal profile as well as jeremy piven’s talking about the foundation centers pages, all reports a similar result that intent has seen, which is overall the average. You know, if you’re just looking at everything taken into one big bucket, the average reach for the engagement so things in your brain begins, i thought the same, but when you look at it more post by post here, granular levels it’s one thing that huge, and then the rest is well below normal instead of having a little bit more middle of the way, and then everyone about something that doesn’t fit there’s something that maybe does a little bit worse. But now that the average is staying the same because one code out of many just get ready. Better than ever on then, all the rest, really low that’s, not that’s, not good, right? Because, you know, for many organizations, you may just be looking at the average and think, you know, we’re not impacted by these changes. But really, you’re just having one post that a lot of people saw the rest of really low and you’re missing out on, you know, bringing those other posts up, figuring out what was working about that one that did really well. So for us, what we’ve seen with pacific coast that have done you’re far better, like just to rattle off some members. You know, there was a couple pose, like one each day where that reach was three hundred and eighty, three hundred sixteen, five hundred and fifty. And then the next day, over two thousand years ago, out of nowhere. And so what is what’s unique about that one that had over two thousand? So the other ones all included either an image or a link, and again that’s, because even if you include a link it’s gonna pull in a one image from that, you know, web page from the source of the length, which traditionally, everyone, you know, that old baseball glove, those images make sure you have a picture or a link or something, but the one that had over two thousand, which just just a text post it just said my organization’s most important measure of success is blink, you know, prompt for people toe fill in the blank and, you know, have some conversation in the comments and that one did so much better again. Then you start looking through the previous week. Everything. Has a picture or a link, you know, anywhere between three hundred, one hundred as far as the reach and then oh, one that’s just attacks and it again nearly two thousand you and i probably read the same post by mary smith. And by the way, that’s m a r i smith, if you want, if you want to follow her, looking her her valuable information on facebook on her facebook page, i think you and i read the same the same article, she suggests that one of these among these new variables is what people are interacting with. Maur what type of post people are interacting more with whether it’s a kn image photo post or a strictly text based post yeah, and so part of that issue within, you know, within this algorithm and facebook trying to determine which post to show you justin it’s looking at time like when was the last time you engaged with this page or visited this page book is also looking at when you did engage what kind of post was it and catch twenty two with that? Is that maybe you, you know, filled in the blank on that status? Update that we posted and now the catch twenty two is it things that’s all you want, so you’re kind of locked in to seeing those times of posts a while? Maybe you like the phone? Oh, that we posted will grace now you’re just going to be shown photos so we get that opportunity to keep mixing it up. But again, if people have been kind of locked in within facebook, you don’t have to point them to it from a different source that they, you know, they can click in and get back to the page. All right? Do we have some advice? What? What? What? What can we do? Well, i think there’s a couple options, you know, they’re the content strategy that i always go back to, and that is you’re probably not posting thing done facebook and twitter and you’re blogged and everywhere else that are one hundred percent difference, you’re probably taking the same topic or the same story and just, you know, oh, let’s, take the photo from this story and post that on facebook, you know, let’s, take the beautiful quote from this person that we’ve served and post post that on twitter, you’re taking the piece of it that makes sense for those channels, but ultimately the core story or article or whatever it’s the same. So wherever that full pieces posted weather, if you’re here blogger e website er a campaign site, make sure you have the links to keeping raging with that content. Share it on facebook go find men twitter, whatever that way again, kind of looping people back in to those channels from from somewhere else instead of hoping that they just come across that photo in their news feed, if you know, maybe they haven’t engaged with the photo recently, so now they’re not you’re not getting triggered within facebook, okay? And that really does go to what you and i have talked about a lot. Your advice around multi-channel engagement? Yeah, okay, so really you’re emphasizing what? What is really very good practice routinely? Yes, and the other piece of that is, you know, don’t don’t just click into your facebook inside, see those really big pretty overviews where you think, oh, yeah, you know, our average reaches still on track, make sure that it’s part of your tracking and metrics review process you’re going into that granular post by post vue, so that you can start to say, oh, gosh, you know, we saw really great response on this and really low response on this let’s try and target that, you know, and make sure that we’re doing what’s working, or figuring out better ways to point people to those other posts that are probably important. But they didn’t get the reach. Yes, okay. Mary smith recommends having people choose some some preferences from your page about what they will see. What’s your what’s, your sense of that? You know what i’m referring to? Yeah, and i think, you know, i understand it, i get it in there with you, but i have i just have this personal feeling that when you pose, you know, hey, everybody thinks book has changed their the way they do things you need to now go to our page and click on this and do this shameless, you know? Hey, google has introduced these kapin gmail, you know, please make sure that we’re not listed as whatever tab and trying tio get people, you know, to change their setting so that yours is in the forefront. I feel like inevitably there will be some people that follow the directions because they like that you spelled out for them, but many people won’t do it. And it’s facebook, what have we learned five days from now? They’re going to change it again anyway, so i know that it is certainly barrentine we’ll get those updates, but i don’t know that it’s worth your effort to try and engage and rally people around, changing their settings if it’s something that’s just going to change anyway instead, it’s better to just feel versus trying to change the system from the outside or change it from the inside like politics. Just looking at what’s working, do more what’s working and try and encourage people, you know, in a multi-channel way to engage with that content instead of feeling like, well, are answers to have, you know, people subscribe to get all of our update, because if you’re sharing up there, not interested with it doesn’t matter that they’re getting them anyway, you know, so making sure that you’re going from a content first place instead of oh, gosh, these are the new setting, you know, and trying to tell people to go change them. I just don’t know that you’re going to see the return on that kind of outreach the way you will by focusing on good contest. Okay, excellent that’s, very consistent with what you’ve been saying month after month wait, i want to ask you for your sixty second style. Stop what’s your what’s. Your recommendation so this’s a recommendation i realized now may or may not be a mentor to you, but i enjoy taking jewelry when i travel. I know it was a lot of myself shopping travel because that’s gonna be what happens to me. But my trick is that i figure out that jewelry i want to take and i attach it to my socks because i know my socks will not get lost the way you know, a tiny hearing will, and they are in my, like, small protected part of my suitcase. And i know where everything is and make it sound very strange, but i’ve never lost a nearing never lost in that, uh, attach them to your sock. Thank you very much. Excellent. Amy sample ward, herb log is amy sample board dot or ge? And on twitter she’s at amy rs ward. Thank you very much, amy. Thanks for your advice. Yeah, thanks for having me. Pleasure. As always. Next week, it’s going to be dr seuss stories. We’re going to hit storytelling again. And then also fraud, protection, check, fraud and other types of fraud. How vulnerable are you? I’m welcoming rally bound as a sponsor. Their software is for runs, walks and rides. They’re giving tuesday partner which is very timely for the show today, and they’re offering e-giving tuesday campaign for free. I have met the ceo of rally bound, we broke bread together, he’s, a very good guy, i believe in him and this software. It’s, it’s, very smart, very smart company. Check them out at rally bound dot com slash e-giving tuesday, and welcome. Our creative producer is claire meyerhoff. Sam liebowitz is our line producer. 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