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Nonprofit Radio for July 27, 2018: Nonprofit Radio’s 400th Show!

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Claire Meyerhoff, Scott Stein, Gene Takagi, Maria Semple, Amy Sample Ward, Trent Ricker & Yigit Uctum: Nonprofit Radio’s 400th Show!
Claire Meyerhoff from The PG Agency returns to co-host & Scott Stein, composer of our theme song, is back with live music. We’ve got giveaways from our Anniversary Show Sponsor Cura Coffee, and call-ins from contributors Gene Takagi, Maria Semple & Amy Sample Ward, along with sponsors Pursuant & Wegner CPAs. It’s tons of fun for Nonprofit Radio’s 8th anniversary!

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Duitz ah, hello and welcome to tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent it’s our four hundred show. You recognize it from that live music it’s our quarter centenary show. Eighth anniversary we have to listeners of the week charlie mcelveen he e mailed me. I’m a longtime listener and enough for-profit consultant i refer folks to your podcast frequently and quote oh, charlie, i like that very much. Thank you and daniel maori she tweeted, check out twenty martignetti for the roll up your sleeves work of keeping non-profits going. His four hundredth podcast is tomorrow. Danielle, thank you very much. I read that i got goose bumps. Charlie and danielle, thank you so much for supporting non-profit radio. Congratulations on being our four hundredth show. Listeners of the week. Oh, i’m glad you’re with me. I’d suffer the embarrassment of octa phobia if you told me you missed today’s show our eighth anniversary, we’ve got claire meyerhoff, our creative director and president of the plan giving agency the pg agency she’s here to co host. And we got scott stein, composer of our theme song he’s, back with his mobile eighty eight and live music. We’ve got giveaways for anna from our anniversary show sponsor that’s cura coffee, year after year. Very loyal cura and lots of calls coming got listener stories of how you got into non-profit work thank you so much for all the stories you’ll be. I’ll be reading them. They’ll all be part of our eighth anniversary show. It’s tons of fun fur non-profit medios four hundred show, eighth anniversary tony stayed too. It’ll be live listen love podcast pleasantries and affiliate affections responsive by pursuing full service fund-raising data driven and technology enabled tony dahna slash pursuant by regular cps, guiding you beyond the numbers wagner, cps dot com and by tell us turning credit card processing into your passive revenue stream. Tony dahna slash tony tellers let me welcome claire meyerhoff. Hi, great to see you. Great to see you two. So nice to be in our new studio owner in new york city, it’s only the second show, second window in the new studio, lovett high ceilings, more light, nice and bright. Thanks for being here. Thank you for having making trip. Let’s. Say a little scotty stein. Scott stein. Hey, hey. Hello. Hey, dahna composer of our theme song, uh, chief red wine, but she’ll be performing as well as another song for us. Yes, i well, something off the most recent album, yes is well, alright. Cool. Yeah. Hyre having me it’s always a pleasure, scott. Absolutely. Absolutely. You’re part of the show. Um, clamor half what say you what’s going on with you in the pg agency? Well, all kinds of things helping non-profits big and small with their planned e-giving marketing efforts. Aren’t you an altruistic person? Yes. And i’m going to be an ignite a speaker at the charitable plane. Give unconference in october in vegas and thie ignite speakers are are some select speakers who get five minutes and twenty slides and it’s a really strict format. So you can’t go over five minutes and you take over twenty slides. So you’re putting the place on fire. I’m gonna put on fire and there’s this one where the slides go in a rapid like everything. I think so. Yes, exactly. You when you’re ready or not. The slide right answer, right. So i’m doing in five minutes and twenty slides. I’m doing twenty do’s and don’ts for creating donor-centric marketing efforts don’t profiles for your play e-giving marking do’s and don’ts so, like i do start way ahead of time don’t leave it to the last minute to get the donor that you want to feature because some people think, oh, i have this donor, they’ll do it and i can do it in a week. No, you should start six months ahead of time, okay, tow line up your daughter so and if you want to get the other nineteen or the other nineteen didn’t know he was claire in las vegas and you think it’s too terrible give planning conference. No, i’m not, but i know it’s cg ap terrible gift you know that’s that’s tell gift annuities the transfer conference for still dropping planning weight. I took a picture of it. I haven’t. Um i have my keep talking about to tell you what it is in a second. All right? Because i took a screenshot earlier so that i know exactly what it is. And it is the c g p conference. National association of charitable gift planners, which is the awesome, fabulous organisation. And together we’ll get school. October seventeen to nineteen. Let’s. See, we got anybody on the phone? No. Okay. Well, then, uh, scottie, you don’t know what’s going on with scott stein? Uh, well, i’m staying busy and just, you know, living the life of a professional musician here in new york. It’s my eleventh year here in new york. Right now, i’m doing. I’ve got a couple projects going. I just took over as the music director for a show that is running off broadway called wicked frozen it’s it’s kind of what it sounds like it is a mash up of the two blockbusters, and it makes fun of them. It’s very, very funny. It runs sunday nights through labor day at st lukes theater on west forty sixth street. And i have a monthly songwriter siri’s now in brooklyn, which is happening this thursday at bar chord out. Did ms park s o this thursday at nine p? M okay, i should be a lot of funds. Grayce, right? Yeah, we’ll chat again. We got we got telethon klain on the phone. Tell us shake on you with us. Hey, hey, hey, i’m here. I know you are, tony. Hello, she’s. The vice president of marketing. At pursuing on dh pursuing has little sponsorship announcement don’t you? For us, we dio we have got our latest pursuing e-giving outlook ready for your eyes and your ears? No. Even before that, i meant that you were going to renew your sponsorship of non-profit radio. Yes, you are. You’re welcome. Hey, thank you. We won’t partnering with you and we are really honored to to do so. We are all working for the good of small and midsize non-profits big non-profit ideas for the other ninety five percent. We’re all working on it. Ok, so tell me about the thiss pursuing e-giving outlook. Yeah, yeah, i jumped the gun. I gave away the goodies. Uh, front e-giving outlook is a report that we deal with. This is our third year in a row did to do this where we really take a bunch of the major industry trends in our sector. We look at the giving us a report. We look at target analytics donor-centric index. We look at the end, men are online sexual support, and we kind of digest those into one white paper that we put together with our insight from various fundraisers and marketers. Here on the scene. Cool. So it’s a it’s a roundup that’s around up there, claire. So, yeah. So, taylor, what would you say is the most surprising thing that you that you learned is you put together the white paper? I mean, it’s interesting to see, just like the magnitude of giving, you know, and it’s a four hundred ten billion dollar industry. I think that that’s just astounding. Um, one thing i think is an interesting thing to call out izz the growth in individual e-giving continues sort of surpassed growth and other areas when looking at e-giving by foundations, corporations uh, requesting like that all of it is growing, but individual were only makes up seventy percent of the land of the living landscape. And, um, i think that’s interesting to know that that’s the one that still continues to grow with the fastest pace. I also would say that the trends and online and mobile e-giving we’re starting to see that you know, traffic here once fifty percent of coming from mobile and hard about what you need to be thinking about global should have been yeah, you should have been for years now, so in addition to the paper, there’s, also a webinar that people could watch right, even though webinars passed, they can get the archive on the landing page, right? Yeah, okay, and that is that page for you to get the pursuing e-giving outlook, the paper, and also to watch the webinar is tony dahna slash pursuing capital, p capital p, for pursuing and please. Okay, taylor, i want to thank you very much. Hey, thank you, thank you. Having me on. Thank you, thank you, thank you, and thank you again for your support of non-profit radio. Love you. Yeah, of course. All right, speculator. Okay, um, i brought a little history along. Claire. Come my love for you. Yes, history i love brought the you helped me devise these show sheets, which i’ve, you know, tweets a little bit over the years. But you gave me the basic format years ago, eight years ago, to be exact labbate started twenty ten started this gig and that’s a lot of things. And your first show, it was july twenty third, two thousand ten, and that was that was shown over two. You were only a second. Showed you on the second show you believe? That’s great. I’m not upset that you weren’t on showed over one. Well, i i think i helped you sort of get show number one together, and so i feel definitely a part of show number one, and i’m honored to be i think we are number two. You are. You wouldn’t come on number one because that because show number one was called tony martignetti show. Yeah, we never called it that thing i made you change told me that name sucks. Yeah, well, i need you need to have non-profit people are googling like non-profits. Yeah. Tony martignetti non-profit radio show that’s it twenty martignetti probably reinardy morphed eight years later. So you were willing to come on with the title improved show number two s. So what do we talked? We talked about oh, storytelling in jargon zoho jargon. And we came up with a guard in jail. So i have to admit george in jail is claire miree dafs construct? Yes, jargon. Jail sametz somewhere to seo non-profit order, right? Like we need to raise money to build capacity. So we conserve more you? Yes, i was passing building in way. Want to help more young people? Yes, young people not use right. Alright. So jargon jail was your oh yeah. And so so since july twenty third, two thousand ten it’s amazing is your first show sheet right there. That’s eight years ago it was donald trump was not president, right? No wass obama obama was two thousand ten force obama. Alright, way. Don’t do politics. I’m not properly. Please, uh, unless i say so. All right. So, um, one of the xero we have a bunch of listener stories. Why don’t you? Don’t you read our first story on dh then that’s who? It’s by okay, there you go and, you know, we’re joyce is from i don’t know, okay, so so tony and i, when we were trying to think of what a good topic would be for this four hundred show, we came up with the idea that let’s find out why people started working and non-profits people don’t go to college and major non-profit so don’t lend up in non-profits way collected stories from our listeners and others about why people working non-profits so here is a story by joyce heavy, and she says the seed was planted in the nineteen seventies when i was in my twenties. I’m sixty nine now. I was in mogadishu, somalia, living on the upper floor of a hotel. It was evening almost dark, and i looked down into a dusty alley. I saw a young man walking and carrying a large caught almost a twin size bed on his head later in the lobby, i mentioned it to a friend, and she said, don’t you know, he was looking for a place to put his bed down for the night that planted a seed in my heart to seek opportunities to work, to help others. Have a better lives? I did my first americorps year with volunteer maryland in two thousand five at the age of fifty plus at partners and care of maryland, and they hired me as a grant writer. Now i have moved on till langton green and annapolis. I’m in annapolis all the time. They provide homes and support two adults with intellectual and developmental disabilities. It is truly a privileged to write grand proposals every day for support for this wonderful organization. And then joyce goes on to say thank you you for the good work you trust well, thank you, joy you, joyce. Thank you. Coffee sometime in annapolis? Yeah, i love annapolis. Thank you for sharing. Thank you for sharing your story, joyce. Two of our stories today, we’re going to win prizes from cure coffee. Teachers are show are always our anniversary show sponsored, always grateful toe cure a coffee. And you know, when i introduced you, i neglected to say the pg agency dot com and claire says claire says seeley i r e z fancy cc you find around a pg agency, dot com or the land giving agency llc but pg agency dot com is our website no, the just pg agency websites just peachy jutze okay, thank you. We got a little more time. According to my little schedule here. So why don’t we read another story? I was that’s what i was going to say. How about i do want you read one, please. This is, uh, kate cover line. She put it on the website. It was the employee culture that first got me involved with non-profit work non-profit office atmosphere is typically one of collaboration, creativity and scrappiness. Read adaptability here, a junior achievement of greater washington. We’re a close knit bunch, often working on many large projects across multiple departments development, education and operations as a young professional wanting to learn as much as i possibly could. The non-profit environment was a perfect match for me. I find myself wearing multiple hats on a daily basis, and i wouldn’t have it any other way. Awesome. Thank you. Keep cover line. And she’s in d c she was in dc. We got dc. We got annapolis. Thanks, kate. Great story. Thank you. Starting to see a theme of help, you know, helping others. Not surprising. Right? All right. And doing. Something for the common good, not just two. You know, the world is bigger than making profits for a big corporation than all of us. Yeah. Scott. Scott stein, yes, i should like a little music. All right, so your your music directing this show, first of all, i am not you okay. Any any recording coming up is that? Is that a bad? Is that a tough question? Asked a nen dependent position. No, it’s, a totally fair question. I’m just a little bit of a lull in terms of recording right now, so i’m just spending my time. I’m working on all right development timed other projects, including this, this off broadway show, i conduct four different chorus is here in new york city on de so those air that’s taken a lot of my effort right now, but i’m still playing, and i’m still writing, and hopefully, soon hopefully getting back in the studio. Ilsen okay, okay, awesome. Cheap red wine. That is our theme song. So i brought along the timeline. This claire’s clothes timelines are ubiquitous for this show. Chief red wine first debuted on non-profit radio on september sixth. Twenty thirteen. It was we were into scott and i were introduced by a mutual friend. A lawyer friend? Yeah, yeah. My friend josh becker. Yeah, she was my roommate. Okay, where was he? Where? Here. On the upper west side. Okay. Josh becker introduced us. I loved cheap red wine. I told scottie what i was looking for. He suggested this song. I listened to it and it was magic. And so, september six. Twenty thirteen i was the first time he was on that. That cheap red wine was played. And it’s been our theme song. Everything. So what did you have for music? Before that we stole something from beauty and the neo-sage treyz. I tried to find josh becker. The crack attorney tried to find who license who owns it. The light from its very hard. A lot of songs are like nobody will know it’s not us, it’s, not us. It was an old song free fried green tomatoes way could not find i did, we did. Dilgence i hired attorney, try to find the right find who that license it from. We could not, so we just kept stealing, and then the first time scott was on the show was our two hundredth show, which was july eighteenth, twenty fourteen. First time you were on with two hundred remember. Well, it’s got a plea. Would you please play this song that i love? I love this. I love this, thank you damn song. Alright, red wine is not going well with that kind introduction. Baby, just keep him talking. Sooner or later, i think around. Just so watch me. You see romantic advice from a bill. But i’m looking for answers on a tv screen. Wait till our ups from my down, just a bit game. And this love that we found. You know, you used to find charming, but it can be here on how you see. It was handsome, but doesn’t matter now. So give for land for my eyes along your time, allow because i’ve got her any promises, but i’ll let you read on. And now, no way living diamonds, and they won’t come back. In-kind clothe good stuff, and you’re too easily distracted to care. Wait, i got to minute options, so i’m gonna do the best that i can. You have some competition day when i’m wealthy, man. You know, you used to find it charming that i can’t figure out how you see your photos, hands, but it doesn’t now, so get for a long time, because i’ve got a big promises, but she brit who i am now wearing glasses, take your dream labbate days, the people can kiss my little black things. We see way, because the heavens no fast, all victory signs, is perfect for you. No! Nobody is way. Hyre hyre yeah, you know, used to famine, charming, but i can’t figure out how you’re saying your boat was handsome. Never mind it. Don’t matter now, it’s. Okay for a long time, allow gotta remmy krauz osili buy-in hyre. What? Neo-sage hyre cheap red wine. Scott stein. Thanks. Very absolutely. He’s you’ll find him in scott’s, time music, dot com and also at scott stein music and he’s gonna play the song they don’t show me another. Another one coming from scotty. What? We got something on the phone again. You don’t do you there. How are you? Hello, you. How are you? Good. Good. Very good. I’m calling today’s a thank you for your dedication to educating non-profit i think it’s really impressive to keep this going for eight years. I’m not keeping any burial show doesn’t show that face a little dedication. I know you were really hired. Thank you. Happy. Thank you. Thank you. I thank you very much. Really. Uh, for genuine. Thank you. I thank you because you’re a partner at weather cps. And when you see piela is one of our sponsors. So i’m grateful to you and wagner that you’re helping us keep this show going for the benefit of small and midsize non-profit so thank you very much. You guys are really happy to support your wonderful show. I think like our passion ofthe non-profits matches your passion so he really feel that they’re really good. And geever with connor’s off non-profits that are equal in the other ninety five percent dilgence in twenty different states. So and they really all that hate, all the education they get. So thank you. All right. And you’ve been a guest, and we’ll have you back when there are accounting topics to discuss in the meantime. Okay? Absolutely. Yes, but again. So thank you. And thanks for calling me and thanks. Really? Thanks for your kind words. Thank you so much. Thank you. You duitz tune there at wagner cpas. Dot com. We got time for some stories. We got jean online alert that’s so let’s. Jump to jean jump. Jean jean takagi latto keep this going. Jean takagi, how are you? Hey, and in great tony. Congratulations on four hundred. Oh, my god. Thank you, jean. Thank you for being our such a regular contributor. Legal are legal contributor. This is jean takagi principle of non-profit exempt organizations law group in san francisco and it’s. The wildly popular non-profit law blogged dot com which you need to subscribe to he’s at g tak and jean i brought along your very first your very first appearance. I brought the show sheet for your very first appearance on non-profit radio. That was show number seven. That was august twenty seventh, two thousand ten that’s. Awesome. And we talked about governance. I think right board security or something? Yes, techniques to keep your board on, i might might voice just crackling on a fourteen year old techniques technics to keep your board on board and out of trouble. That was our first topic together. Yeah. That’s. Awesome. Eight, eight years kind. Alright, i recall that you met emily and i done here. We had a drink. That’s, right? That was when emily chan was with you, but so that you know, you’re our longest running contributor, jean. I’m so grateful to you. Thank you so much. Every month you’re thinking of topics developing them coming on the show and and sharing your expertise. Your wisdom. Thank you so much for that. Well, thank you, tiny. Now let go ye and say thank you for for helping that the other ninety five percent of non-profits that oftentimes get overlooked on educational shows. Another thing so thank you. Absolutely that’s our that’s, our core, the other ninety five percent of smaller. Midsize. So all right, jean, i want to thank you so much for calling. Thanks for being a part of our four hundred show and the show on the show month after month. Thank you. Congrats, honey. Thank you, jean. Um, so, let’s read some stories again now. Okay? Let’s. See what you got? Maybe a little background music for like, that was a short one from from daniela’s maori. Danielle mauer. Now, she was one of our listeners that we have a week this week. Yes, i think i know her. Hi, daniel. So danielle says i’ve always enjoyed working with non-profits from as a penn state student government to helping start new york cares day to working for international dyslexia association to amazing brooklyn book festival. You always feel better when supporting a non-profit volunteer staff donorsearch just do it. Just do it. Thanks, danielle. Just do it. Just work with non-profits help people. I’ve heard that somewhere before. Just gets to do something for me and tell me that that’s daniel’s? Yes. Okay, it’s. Not even a nike stolen from daniel. I know that. Some of what little i know about sports. I have t shirts and gave me it’s, a guy swinging a baseball bat, says touchdown, that’s, hard that’s, my sports, that’s, my sports repertoire. So i’m not even gonna ask you, mr yankees nick’s, because you’re in new york, this like may, when the knicks and the bucks on the hawk see you’re from new jersey, so you’re probably like a yankees fan. Your parents rocks the hawks, the jets, they all get together for the next hour past of those for the super series. What year? Tony what’s. Here we have a super siri’s, super serious. All right, i got one, i got one. This ah, karen graham she’s, the executive director of idealware she’s, been a guest. Idealware is a very good, very good non-profit helps organization’s used technology and mates, rates all kinds of different software. That’s, great before non-profits they should be on the show. Yes, it really is. Karen graham summer before i graduated college, i worked at a summer camp run by united cerebral palsy that was my first non-profit job camp sandy wheels, everyone helped out with the chores according to their abilities. One of the campers was a preteen boy who had limited control over his arm muscles, resulting in some erotic spastic movements. So maybe you can imagine what happened when it was his turn to help wash the dishes after dinner. I don’t think he’d ever washed dishes before he was having the time of his life, splashing soap and water all over the room and grinning from ear to year, delighted to be doing his part. That was heartwarming, but that’s not why i got into non-profit work what inspired me to a career in non-profits was his parents a t end of the week, they told me how grateful they were that he got to have this experience while they enjoyed a week of respite, hearing that help me to understand how our work at the camp was making a difference for families all year round. She’s no longer on the front in the front lines of helping people but she’s still got to be a part of the profession that is itself enriching people’s lives. Big, big support idealware can ground that’s great. Thank you so much. Thank you, thank you. All right, i’ve got a story it’s from diana in virginia. So diana says that after working a variety of jobs from commercial fishing worked up in alaska and like a salmon place to investment banking and private jet sails, she worked in a private jet sails. She said she wanted to be part of something that contributed to more than simply enriching already wealthy members of society, so she wanted to do something better. So she took the first non-profit job that caught her eye answering phones at an in house member call center for national wildlife group. Once she got her foot in the door, her previous experience and skills helped her naturally progress to development work by chatting with donors and fielding tough questions from their diverse constituency. She really learned what motivates different types of donors to give and participate or not, and why? So? She says, though her job responsibilities ended up including large direct mail campaigns in mass marketing, everything she learned from working with donors on that front line, answering those phone calls confirmed what she already knew. No amount of aggregated data can substitute for personal interaction with the donor. A quick, friendly thank you call can establish your strength of a relationship is easily as a crappy postcard can end one. So picking up the phone, chatting with a donor, you’ll learn so much more about why they give and why other donors like that give them just like senate. Crappy direct mail was buy-in dahna thank you, doctor. Thank you. All right, we need to take a break. Weinger cps, it’s personal now huge to you just heard him talk. That was him. You could talk to him yourself. Find out how the firm can help you with your accountant. He’s a partner. He knows all the stuff. He knows. All this accounting stuff non-profits in and out. You heard him say twenty, twenty states. They’re representing hundreds of non-profits twenty states. Check out the firm at regular cps dot com. Then you pick up the phone and talk to him. It’s easy. No pressure. You know the guy now? Pregnancy piela dot com now, time for take two. It’s alive listen right piela l l p p a i got to do the live listen love well p p a l i double r empty, eh? It’s going out live listen loves going out. Tio rockford, illinois. Portland, oregon. I love portland, new york, new york. Multiple, always multiple new york, new york lovett. A story in new york that my parents are from a story. Yeah, they grew up in a story. My love’s down to ah story as well as manhattan, tampa, florida edison, new jersey. Lovett, um open california adah latto california. Welcome, atalanta sounds like rapido latto latto ilsen loved all those. We got to go abroad. How about, uh oh, eight million nixon missouri. Sam spelled missouri. Mos es that’s what i thought was mexico. No. Nixon, nixon, nixon, missouri. Like live love out to you, germany. We can’t see your town, but i know to say guten tag germany’s with us and one john ville john ville, brazil open it! God! Oh, my god! Oh, to brazil, large of portuguese. Thank you. On the heels of the live listen, world has become the podcast pleasantries because we got a tank that’s the bulk of the audience that’s the thirteen thousand people listening podcast pleasantry so pleasantries out to you. Thank you so much for being a part of our four hundred show for sending stories. Thank you for supporting the show. What can i say? Pleasant trees to the podcast listeners and the affiliate affections go out to our am and fm listeners throughout the country. It’s got to have a little background just for the am and fm affiliate as i send affiliate affections. Here’s a little music because i don’t want over them to get lost because i had them. I thank them last. I don’t want them to feel it’s, you know losers last or something like that. Actually, they’re they’re like radio. That was first terrestrial regular. Exactly radio this is the video from the twenties, twenties teamviewer. That means my own age. Nineteen teens i work in radio in the stone age you were a technology that long island g b b the pulse of long island. And you were in a washington station too. I was the wto’s news radio fifteen hundred. So the am and fm was going nowhere on what happened with digital media. Minister. Mazarene next-gen radio. So the right kayman perfections to our am and fm listeners throughout the country. Thank you to your stations for so much for hosting non-profit radio. I’m gonna read you more stories. Yes. Your ship back-up music, scott. I’m really grateful. Thank you. It’s. Got in a frame. It’s got there? Yes, there. His head. Okay, we’re on facebook live. I ended with non-profits very organically because the needs of our special needs son were so great. I didn’t rejoin the workforce after his birth. Yet being a little gregarious, i found opportunities to volunteer and sat on two boards of directors as well as volunteering with girl scouts. One of the board president said to us, we’ve had a shortfall, so we’re asking everyone to raise one hundred dollars. That was twenty years ago. So one hundred dollars. Twenty years ago, i decided to email ten friends latto asked for ten dollars each. I had four responses totaling two hundred forty dollars. I knew then that this could be fun. The rest of this say, is history that’s? Interesting? I love they. So they emailed ten friends and asked ten french for how much apiece white-collar so that’s a hundred which really was looking for donors gave and two forty? Yes, exactly. On average of sixty bucks each write some for. Yeah. So i’m gonna know that’s that’s from tricia magic baker treyz imagine baker, i’m nominated for prize. You’re pounding your plastic that’s pretty good. Would you care? Uh, claire, would you mind reading for for patricia? Exactly. Whatthe cura mission is mission is in blue there for us. We have such a pretty voice. Thank you, tony. Cure a coffee directly connects coffee lovers with farmers and families who harvest the finest organic coffee dance with every cup of cure, you join our effort to expand sustainable dental care to remote communities around the world. Way ara direct trade coffee company with direct impact brought directly to you creating organic smiles beyond the cup. Cura coffee dot com cura coffee dot com don’t you talk? Pretty that’s. Beautiful coffee, dot com that’s beautiful. And you know the ceo of your coffee is a dentist. That’s? Why? They do throw in dental care dental care for their for their independent being farmers yeah, i love that cause that’s near and dear to his heart and that’s a you know, authentic. You know charity for him to set up that’s. That’s that’s him he’s, the coffee guy. All right, so just, um, matty magic baker. You’re gonna get a prize. You’re going to get a pound of cure. It will be sent to you. Just get your address later on. Let’s. See where? Uh, where we are now. Amy, we got any simple ward on the phone. Yes, it is an amy and amy. Amy, several ward. How are you? I’m doing great. Other than spending a couple seconds reflecting on the fact that it’s the four hundred show and i was on on the one hundred show and calculating how many years that went by other than that, i’m doing great. Okay, well, you are doing great. You’ve been great for six years. That’s out. That’s the calculation you came up with, of course. There’s. Any sample ward? Our social media contributor. Ceo of entender non-profit technology network at inten dot organ. Of course, amy, is that amy r s ward? The artist for rene? Any simple word. So? So i have your first show sheet here. You were on? Yeah, you were on the first time you were on. Was indeed the one hundred show. Exactly. That was july thirteenth. Twenty twelve. And where had you on for the full hour? It was an all social man show that show. Yes. One hundred show jamie sample. And i’m so grateful. Amy, you know, we have such good conversations. You spend so much time, you know, curating topics for the show, we talk about it in advance, and then you come on and, you know, like, wherever you are, you’re so giving, you know you’ve called from hallways you’ve called from home when little lauren lewis was sick. You’ve called from home, you know, of course, the inten office. And i’m very, very grateful to you for all these six years of being r social media contributor. Thank you so much. Oh, thank you. It’s. Certainly been fun. I do, though, miss. Uh, you know, when i first started about one hundredth episode but the episodes after that when i was living in new york and we got to do the show in the studio together. That was fun. I i enjoy getting to call in from anywhere and make the same kind of show happen, but it was definitely fun getting to call in from the studio together. Yeah. Yeah, that was there was one. You you were running. You were out of breath. Remember that one? Yes, because i would it’s live. I don’t usually late, but if new york and you don’t get to control the subway. So i was feeling very, very late. That was okay. Yeah, we know you were on your way. We of course you could. You couldn’t call because you were in the subway. Actually, i knew you were on your way. And, you know, i kept everybody occupied. Oh, well, you stalled out there. Yeah. Yeah, of course. Of course. But so grateful. I mean, back then that when you started back then you were just you were the membership director of that. I i shouldn’t say just because there’s a membership director now, then ten. Of course, you were the membership director of inten and then, uh, quickly promoted to ceo. And thanks for being on non-profit radio high was fired-up ceo it’s a credential? It’s a credential? No question about it. Absolutely. So thank you for all these years, you know, thank you for having me on and six year i’m raising my pen. What i happen to have in my hand, here’s to many more years. Thank you. Okay. And we’ll see you with, uh, we’ll see you in portland. A toe non-profit technology conference. Twenty nineteen? Yes. Wait. All right. Thank you again. And simple. Ward. Thank you, everybody. Bye. Scott. Yes, but you do a second song for us, ok, tell us about it. Sure, i’m going to do a song from my most recent album, the records called traveling companion, and this song is called the goodbye road to baltimore, and if you check out the recording studio recording of it, you’ll actually hear my wife sing ing on it as well. She sings the back-up for so little fun. Fact. Okay, andi, the name again, it’s called the goodbye road to baltimore. He was supposed to be good bye to the road of baltimore, but i was really tired of the time, and i wrote it down wrong. And then i decided that was better than what i had in mind. So it stuck. So here we go. Wait, sunrise on ninety five, four thousand seven times on each day, wass the day that you’d come out on time, but the gas lads on and you got a stone on the good bye, rhoda ball. More driving south through the move. A lot of use turn shore. If the winds at back in law always be perfect in awhile and care sand free, no way riza come to blows me on signs. Making friends with white daughter lives takes a laura hero to make it this far. Sometimes you’re not sure which one you want on the good bye road ball, more driving south through them, a lot of the eastern shore, and if the winds at you back, it will always be perfect in a wild and careless and free. How do you know? Oh, your new with five is in more than the distance to the mirror. Life, you’ve been offgrid soul. Is it just tio hyre get back, all right, dahna son runs on ninety five, or whatever makes you feel alive, maybe tomorrow’s the day break through and, if not someone’s, waiting for you on the good bye road ball. More driving south through them, a lot of the eastern shore. But if the winds at you back a long way, wild and careless, perfect, wild and careless, perfect in a wild care, less and free way. Dahna absolutely perfect and wild and careless and perfect and wild and careless, careless and free at some point in that song i close my eyes and i thought, who does he sound like? Enough? James taylor that’s me altum they will happily take that. Thank you. Agree? Yeah. He’s. Amazing. He’s. Amazing. Schnoll yeah. That’s says my wife amy’s here. She also says billy joel oh, and there’s. Someone in the background, there’s a there’s, an intern there’s, a studio in turn up to the mike nobody, nobody is an anonymous on non-profit radio. Just tell us who you are. Studio in turn reminded. Remind me, please. Hi, my name’s, darryl. Hi, my name’s. Darryl beaker, can you see me up? There we go. Yes, your intern. Right. You have the studio. Thanks for being here. All right, no problem. Thanks for having me. Pleasure. You’re in the background there on facebook and we can’t have that, you know, just like who’s. That guy back there. Okay. I think we got some time for more stories. Okay, reasonscall little hasn’t touched fixing the facebook frame there. Okay, um, yeah, we got first. We’ll take a break, though. Actually. Tellers. I have a new company. Tell us moughniyah lll quote tell us, provided us with great customer service throughout the initial process and that same top notch service has been provided through our working relationship. Additionally, tell us was able to offer us the best pricing and to top it all donates fifty percent of the processing fees to the charity of our choice. There is no doubt that teller is one of the best companies to partner with the credit card processing and quote you, khun b that charity of choice that’s the whole point. Watch the video at tony dahna slash tony tell us now clear my ralph, we got time for some more stories. I’m going to read one. Okay, can i think i think they could jump. Okay. This is from let singleton she’s been she’s been a fan of the show for a long time. Then she she was on hiatus for a while. But national back then that singleton thanks to the Job training partnership act of 19 eighty two summer after i turned sixteen, my very first job was administrative clerk at a crisis center as a disadvantage you, it was eye opening, life altering experience. Since then, i’ve spent my entire adult life protecting and supporting people’s dreams, volunteering and working to improve the lives of others. I’ve been fortunate to leverage that passion to build a well rounded career in non-profit and small business operations, and i now serve as the vice president of operations to support the partnership for southern equities mission to promote racial and economic equity in atlanta and the american south. And then she says, tony, congratulations on your eighth anniversary of four hundred show, thanks for all you do to strengthen the other ninety five percent. Well, thank you and thank you for sharing your story. Thanks for being so loyal to non-profit radio i’m glad you’re back got your back. Would you, uh would you be kind enough to read one clear my love to read one. Okay, there you go. This is from joanne telser. Freyre literacy chicago. I have lived and worked in france, egypt, pakistan and guitar where i learned many of the skills i need today, i started out simply teaching english and ended up becoming academic director in a french language school training sl teachers. I also spent nine years as a journalist on q b, s radio q tv television and for the newspaper, the peninsula and guitar, where i learned about how to communicate clearly and effectively so very important. Everything i’ve done in my professional life has led me to what i do today. Reading has always been a passion, and i’m thrilled to help other people enjoy the written word and that’s joanne from literacy chicago. Thank you so much for your lovely story. Thank you, joined she’s, a program manager, i believe literacy chicago. Yes, thanks, joanne, she emailed me. She mailed me that two days ago. Wei had, of course, we just add any sample ward on on ten ceo here’s, somebody who works for and ten she’s there, i think, finance, so she says it. Okay, patty carlin carlin from n ten. After working in mental health research, hearing the experiences of the participants compelled me to do something to help them. I became director of a peer support organization and it’s been non-profit ever since as the finance director for in ten, i’m living the non-profit dream, patty carlin, nice story, there’s. Uh, like if she was on, i would like to probe a little more hearing the experiences of the participants. You know what? What what was it about? What were they doing? What was she seeing that that compelled her would go a little. I’d like to probe battle it more, you know? I mean, this is a real story. This is fun, cholera there on here. I’m gonna nominate this one for a prize, would you? Would you read? You read this one from mildred devo, devo, founding director of pen parenthesis i have always been an artist first a singer than an actor than fiction writer, i started a reading siri’s to disprove the stereotype that people give up creative careers when they have kids. It was a smash we were booking authors a year in advance who wanted to read read for us to shatter the stereotype, people told us it changed their lives. A lawyer in new york city started attending the salons she heard of these writer lee stories and was moved. She offered to sponsor us to her firm to give us counsel probono to become a non-profit accepting her generosity was the first step to creating pen parenthesis. Five oh one c three devoted to helping writer stay on creative track after starting a family. We’re going on ten years that you know, that’s, a very specific mission, but really cool, she goes on to say, i’d say starting a non-profit was a win all around my work, encouraging other parents to maintain focus on their creative careers inspires me. To keep on creative track. That’s, mildew, devo. Founding director at penn parental. All right, mildred. You’re gonna get a pound of cure coffee sent to you. And she started her own non-profit i mean, that’s, that’s, that’s! Not that easy and regular non-profit yeah, yeah, and around writing. You admire that? Totally like communication arts short. Would you be good enough, teo? Read for us again? What? What? What? The mission of kira coffee is to remind mildred milled a building that she’s going to get well. Mildew. You want some coffee and it’s provided by kira coffee directly connecting coffee lovers with farmers and families who harvest the finest organic coffee beans. With every cup of cura, you join our effort to expand sustainable dental care to remote communities around the world. We are a direct trade company with direct impact brought directly to you, creating organic smiles beyond the cup. Cura coffee, dot com that’s cura coffee, dotcom. Thank you. Thank you. I love that cure. Coffee mission that’s. Awesome. That is also, um we, uh, hold that. One more story we got. We got maria simple on the phone. She’s? Uh, yes, maria simple. That she’s. Here. Yes. Hello, maria. Simple. How are you? I’m doing well. How are you, she’s? Our prospect research contributor, of course. Are the rounds out? Rounds out our our triumvirate of of contributors. She’s, the prospect finder. You’ll find her at the prospect finder dot com and at the prospekt finder and maria, you, uh, write your show. She’d along first time you were on our twelfth show. Twelfth show. Here he goes. Our first one was your first one was october first, two thousand ten way had just started in july of two thousand ten. Thank you, maria non-technical. I’m thrilled that you asked me for for participation in that first show and and all the subsequent shows as well. Yes, i am too. I’m grateful to you. You know, you spend so much time thinking about topics emailing, you know, we go back and forth. Then you come on the show, you share your experience and wisdom in prospect research, you know, for the benefit of our listeners and small and midsize shops. And i’m very grateful to you. Very grateful all these years. Thank you so much. Oh, you’re very welcome. And congratulations to you and the entire team that, uh, has really, as one of your other listeners said, really participated. And every week, coming up with a terrific content for the other ninety five percent that’s what we’re about. Thank you. Now we just read milton devos. Story and milled is goingto win the coffee from cura coffee. She e mailed me something. Quote, any show with maria? Simple is a show worth listening to forever. How about that? How about that? That’s, a testimonial? Who put that on your web site, maria. Thank you. You know that building devo that’s? Amazing. Congratulations for that man. Awesome. She’s using to you. Well, all right, all right. So i know you’re gonna be on. You’re gonna be out in a couple weeks. Going pre recording next week, maria simple. But, you know, until then and after then one. Thank you so much for all your contributions to non-profit radio over. You know, eight years. Really remarkable. Thank you so much. Thank you. And a shout out to all of you in the studio today. Great show. Thanks, brandon. Thank you. Thanks, maria. We’ll talk soon. Okay. Um, here’s sam will let me know if anybody else. Way chat. Good job, chad, chad. Okay, i was chadband is on, and we have a major announcement to make a major announcement for the four hundred show. Like we have a new sponsor, and it is chadband boyd’s company. Chadband welcome to non-profit radio. Hey, thanks, tony. Glad to be here and, like everybody else, congrats on the four hundred show that a huge milestone provoc a podcast before and to do four hundred shows. We’ve got to leave that. Thank you, man. Thank you, and welcome to the non-profit radio family. You’re you’re ceo of text to give dot ceo and a new new sponsor going to starting next week. Sponsorship that’s, right, that’s, right, we’re started, yeah, glad. Glad to be a sponsor, because you’re you’re doing mobile, giving for small and midsize non-profits and, uh, that’s, our core that’s that’s, who we produce the show for week after week. So listeners going to hearing from you and from for me, you know, promoting onboarding text to give that ceo and for now, and this is going to be continuing if if you text npr that’s november, papa romeo in alphabet, in military talk, you talk hoexter npr tio four, four, four, nine, nine, nine. Then you’re gonna get more info on text to give and there’s a special offer for listeners. Is that right, exactly right, you gotta correct, okay, all right, we’re doing so good, we’re doing good so far, okay, i got the got the first yet the first announcement done. The first announcement, correct, all right, chad. Oppcoll you want to say a little bit about text to give that ceo? Yeah, yeah. So, um, we are a mobile first donation platform, the text enabled. So, you know, you text them to make your donation, and our thing we’re trying to do is break down the barriers e-giving to make you know it really easy for donor to give to small and non-profits out there. So perfect for your target audience. Okay? And as i said, listeners will be hearing about it. Week after week will be, we’ll be shutting you out. And, uh, and again, chad, i thank you so much for sponsoring non-profit. Is there some, like triumphant music? Kottler is good. Yes, something triumphant for a brand new sponsor wave. That’s the fanfare. Thank you, scott. Now now, yeah, eleven. Thank you again. So much. Thanks for being thank you and welcome. Welcome to the show as glad to be here. Thanks, tony. All right, chance along. Wei have one more story i got get time for. Okay. It’s from jeff. Jody, lighthouse counsel. My parents set the example of being involved in the community. So this is the parents e-giving volunteering and leading in college, i was part of my first campaign raising funds to restore the historic home of a debate society. I began to volunteer at the colleges advancement office. I moved up while working in a major medical center. My boss volunteermatch volunteered me to be chair of ah, march of dimes chapter. So i went from being a very young board chair to becoming a very young ceo for most of georgia, either working in the arena on loving it ever since. Jeff jody from white house counsel neo-sage podcasting with beacon podcast. We gotta wrap it up. Okay. I want to thank. I want to thank scott stein. That scottie. Thank you so much. Hey, thank you for having me and getting congratulations on four hundred. My pleasure. Thank you. And you you fill the room with an energy playing. Really? They love it. Glad to do it. Claire miree off our creative producer. Thank you so much for tony was great to be here on the four hundred show. I can’t wait to be on the fourteen hundred forty. Thank you so much. Thank you. Twenty ninety eight. Oh, my god! What? And also thanks tio teles shanklin huge tomb chadband void jeanne takagi, amy sample ward marie a simple thank you all for being with us were supported by pursuant online tools for small and midsize non-profits data driven end technology enabled tony dahna slash pursuing by legacy piela is guiding you beyond the numbers. Weinger cps dot com bye tellers credit card payment processing to pass of revenue stream tony dahna slash tony tello’s on by text to give text npr for for for nine, nine, nine for info. If you missed any part of today’s show it’s your life, i watched it clear myer off sam lee woods is the line producer show social media’s by susan chavez thiss music is by scott stein on mark silverman is our web wiz a special shout out to mark silverman he’s working for me for ten years on, i’ve never shattered him out on the show with the closing credits. I don’t know why it’s terrible, i know alistair, you federally never i’m doing it now i’m doing it now! He’s our web is mark silverman, so remark dahna mom, you with me next week for non-profit medio big non-profit ideas for the other ninety five percent. Go out on be great. Great. You’re listening to the talking alternative network. E-giving nothing. Good, you are listening to the talking alternative net. Are you stuck in a rut? Negative thoughts, feelings and conversations got you down. Hi, i’m nor in center of attention. Tune in every tuesday at nine to ten p m eastern time and listen for new ideas on my show. Beyond potential live life your way on talk radio dot n y c buy-in. Hey, all you crazy listeners looking to boost your business, why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com. Fired-up comics, movies and pop culture at large. What about music and tv? Then you’re in for a treat. This is michael dulled, your host on talking alternative dot com. I’ve been professionally writing comic books, screenplays and music articles from fifteen years. Catch my show secrets of the sire at its new prime time slot. Wednesdays, eight p m eastern time, and get the inside scoop on the pop culture universe you love to talk about. For more info, go to secrets of the sire dot com. You’re listening to talking alternative network at www dot talking alternative dot com, now broadcasting twenty four hours a day. Are you a conscious co creator? Are you on a quest to raise your vibration and your consciousness? Sam liebowitz, your conscious consultant, and on my show, that conscious consultant, our awakening humanity. We will touch upon all these topics and more. Listen, live at our new time on thursdays at twelve noon eastern time. That’s, the conscious consultant, our awakening humanity, thursday’s twelve, noon on talk radio. Dot latto. You’re listening to the talking alternative network.

Nonprofit Radio for July 6, 2018: Peer-To-Peer Peek & Poverty Porn

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Noah Barnett & Kenny Kane: Peer-To-Peer Peek
Our panel from the Nonprofit Technology Conference shares an overview of community-driven fundraising. How do you plan for, inspire and activate your supporters? They’re Noah Barnett from CauseVox and Kenny Kane with Testicular Cancer Foundation.

 

 

Amy Sample Ward: Poverty Porn
Amy Sample Ward returns to discuss the issues around graphic images and descriptions of poverty. How can you avoid the porn trap and white savior stereotyping, while telling compelling stories and advocating effectively? She’s our social media contributor and CEO of Nonprofit Technology Network (NTEN).

 

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Duitz hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent, i’m your aptly named host. Oh, i’m glad you’re with me. I’d be thrown into righteous, sardonic ous if you expected me to smile when you say you missed today’s show peer-to-peer peak, our panel from the non-profit technology conference shares an overview of community driven fund-raising how do you plan for inspire and activate your supporters? They’re noah barnett from causevox and kenny kane with testicular cancer foundation and poverty porn. Amy sample ward returns to discuss the issues around graphic images and descriptions of poverty. How can you avoid the porn trap and white savior stereotyping while telling compelling stories and advocating effectively she’s, our social media contributor and ceo of the non-profit technology network, and ten tony take two a big lump of thanks responsive by pursuant full service fund-raising data driven and technology enabled tony dahna slash pursuant radio by wagner, cps guiding you beyond the numbers wagner, cps dot com and by telling by telus turning credit card processing into your passive revenue stream, tony dahna em a slash tony tell us, here are noah barnett and kenny. Kane from the non-profit technology conference welcome to tony martignetti non-profit radio coverage of twenty eighteen non-profit technology conference hashtag is eighteen ntc where the convention center in new orleans, louisiana. This interview, like all our ntcdinosaur views, is sponsored by network for good, easy to use donorsearch and fund-raising software for non-profits i guess now are noah barnett and candy cane. Noah is head of marketing for causevox and candy cane is, you know, the testicular cancer foundation. Gentlemen, welcome. Thanks for having us, this’s. Great talent. Yeah. No it’s. Great. Not that in ten things. Not great. It’s. Exceptional. Yeah. It’s. Exceptional. Thank you. And ten. Thank you. All right. Your workshop topic is community driven. Fund-raising how do you use peer-to-peer to cultivate dahna relationships and reach new donors? That sound familiar? Yeah, absolutely. We just wrapped up our session. We’re already done. Yeah, we’re all done outside. Yes. Yeah, we’re on the downswing. So this’s the after party’s victory last put both put it well, community driven fund-raising let’s, start with you, let’s. Start close to know what’s what’s not being done quite right. That non-profits could do better. Yeah, so i think what’s interesting is we’ve gone through a few shifts in fund-raising we went through this idea of there was, like, localized fund-raising back in the day, and then we went to mass fund-raising where we basically didn’t differentiate any of our appeals, we sent all that out. And now today, like, i think there’s a fundamental shift where we’ve moved into what we call the connected economy, where the lines between digital and offline are starting to blur, and that requires a shift in how we approach fund-raising and we see kind of a playbook for the connected economy is community driven. Fund-raising okay, b i like the way you you sort of set this up for us the lines between online and the physical world and our real life are blurring indeed, yeah, okay, so we’re bringing these things together? Yes, okay. Peer-to-peer community driven. Okay, yeah, we’re calling it the connected economy because we’re just connected to anybody anywhere, at any time, through technology and our lives are more connect xero never. So why shouldn’t our causes b similarly should should we be similarly connected to our cause is exactly through our community. Exactly. Okay, kenny, anything you want to add? To the start up? Yeah, i would just say that you know what? The testicular cancer foundation were really big on storytelling and creating compelling stories that resonate with our audience? Not only, you know, as someone who’s been through it as a caregiver myself, but, you know, we try to put ourselves on the other end of the computer screen or the phone. What have you where these stories will compel people to act compel people to donate compel people that take action? Okay, let’s, stay with you. You’re right, your description says and in fact, in bold face, your description says that you will share with us exactly how to do this. How did so where where should we start? Where we’ve been, you know, everybody sees peer-to-peer well, let me take a step back, my ok to synonymous eyes peer-to-peer and community fund-raising or you guys drawing a distinction between those two? Yeah, we’re definitely drawing in this sham. Please set. Educate me. Yeah, so i think what’s interesting is community driven fund-raising is what we’re calling the umbrella that lays over all the various aspects of fund-raising where your community of supporters are actually the key. Driver of success in the campaigns here, it appears your war is a tactic inside of that larger exactly and so in community driven fund-raising there’s kind of a scale of the different types of things that qualify as that that moves from organization led meaning, like the organization is starting a campaign like e-giving tuesday campaign, a crowdfunding campaign, an annual campaign all the way down to supporter initiated, which could be i’m wanna raise money for cancer. And i’m choosing to do that for the testicular cancer foundation. But i decided, as a supporter to do that, he didn’t created environment for me to do that was organic. Okay, thank you so well. Refrain from making those two synonymous. I’m being too narrow. Choosing one method. One tactic. Okay. All right, exactly how kenny. Where where did wish we get started? We yeah, so appealing. But i don’t know where to get going. Sure. So in this rolling in my last role, which was a broader young adult cancer non-profit called stupid cancer. The same rules apply. So you have people who are affected by cancer? Cancer was huge. Yes. Did you have in north, like millions of kids and engaged around. Um, i know you’re probably right way did pretty well. Yeah, it still exists. They’re still there. Still hammered away at it. He’s going to take a little he’s, one of the co founders of super cancer. Yeah. Ok, so? So the long story short is that my father was diagnosed at age fifty with testicular cancer, which put me on a path towards can frat advocacy in my early twenties. And about two years ago, my friend matt first learn who’s, the founder of testicular cancer foundations and eighty want move from new york latto austin i said, sure. Oh, and i’ve taken over testicular cancer foundation. Okay, but getting back to you know that the same rules apply where we serve people who are in a a disadvantage spot going through cancer. You know, whether it’s a survivor, the patient, the caregiver who is helping the person caregivers often forgot. Yes, characters need to take care of them. So i was here to be coddled and cared for one hundred percent. That was made. Uh, so what we do is we see these people go along a path of being recipients of the mission. Being beneficiaries of the mission, and then they come back, you know, to three years out and, you know, they decide they want either run a marathon or they want to create a cancerversary party cancerversary is a really big milestone where on the, you know, annual date of their diagnosis or when they finish treatment which everyone they choose people will give back, and typically they get back to the non-profit that help them? You know, i think it’s probably similar in all chronic health. I know what i know. An oncologist office where they have a bell, you ring the bell, your final treatment? Yeah, i’ve seen a bell if tina got probable. Yeah. It’s a great milestone, you know, on and i had my own i’m sympathetic to caregivers. I mean, i had some sense of it before this, but during the summer this past last year, summer and in the fall so october, my mom was declining and i was my mom. My dad and i were were caregivers and just watched her, and then she actually died early october of twenty seventeen, so i it was became even more became even more aware of how. You need to take care of yourself. I know. It’s just one component of what testicular cancer is doing. Share the caregivers. You know, i often think that they have to be selfless. Andi, can’t you cannot give up your own life, teo, give another to get to another. You’ll burn out there’s a lot of self care that goes into your caregiver. So when we talk about the community aspect of community and fund-raising, you know, and i’m so let the host tigress i’m sorry. Sorry about that. Sorry about mom. Thank you. Host back-up kottler disgust like, welcome to the show cubine xero all week so community german fund-raising candy cane is goingto yeah, so the same rules apply so people go through this process, they come back and for every person who was perhaps turned away from the person going through this acute episode of, you know, not episode, but a stretch of cancer treatment. What? Not whether somebody wanted to give them food or take them to the doctor’s appointment person kind of turned away community driven fund-raising is a great way to really activate your community of people who wanted to help you and in the past, we have created opportunities for fundraisers to convert into things like travel scholarships to a patient conference. So if you’re this arrive, er, you could fund-raising within your community to raise money for travel reimbursement, so it’s not necessarily scholarship, is a little bit more democratic of a process scholarship can get a little tricky. So this skull, this reimbursement program that we did it stupid cancer actually allowed the people around the person affected to help fund their way to the conference while doing ah e-giving back to charity, getting the tax benefits all that. But it was just a really nice way of recognizing what that person had been through. It’s time for a break pursuant. Their newest paper is the digital donation revolution. You’re online donors have high expectations of you because of the swift transactions that they enjoy at amazon. Zappos, even some banks, the digital giving bar has been raised. How do you get over? Get the digital donation revolution it’s on the listener landing page, tony dot m a slash pursuant radio now back to peer-to-peer peak and then so what’s the broader lesson for our listeners in small and midsize shops. But know anybody? Yeah, i think what’s interesting is community driven fund-raising is just a reframing of how we approach raising money and building awareness for the causes that were advocating for okay, bye, basically recognizing the true value that every person in your non-profits community and as a community of supporters, whether they’re known or unknown supporters of your organization, typically we look at it from just a financial perspective. And so what community room fund-raising says, is that it’s not just about the money, that supporter khun give you its about their influence in the time they can give you a swell? And in the connected economy, the influence that a supporter has is actually more valuable than it’s ever been before, because brands are being kind of blocked out of feeds, whether it’s, facebook, it’s becoming really difficult for non-profits to reach any new people. And so by turning inward and saying, how can we actually empower our supporters by inspiring, activating and rallying them? Latto actually be the fundraisers for organization, ok, how do we get? How do we activate this within our own organization way we need to be thinking through sure, who should be. In the team discussing, i feel like we’ve spent enough time on motivation, what are some steps? How do we get started? I’m interested, but i don’t know how to organize myself. Yeah, absolutely, yeah, i think community german fund-raising is just like a lens on how you approach fund-raising and so i think it’s important to have non-profit leadership buy-in but also a fund-raising team in general and communications because communities and fund-raising is basically saying, we’re going to inspire people in our community becomes supporters rather than guilt them, then we’re going to activate those people that have true potential to become fundraisers and advocates for our cause instead of and we’re not trying to convince people to do that. We’re just activating the potential that’s already, and they’re already exists. Exactly, and they were rallying them together so fundraisers usually see raising money and reaching new donors as their responsibility. Community driven fund-raising says no it’s, actually your job to be a player coach and basically see your community is a valuable asset to helpyou fund-raising help you grow your impact, help you reach new donors, but i’m gonna ask you again. But how do we get? Started? I mean, maybe is that identifying certain people to maybe seed the program. I understand you’re not throughout the life of the pregnant thing, okay, you do something, you do something, but we need some seeds. Yeah, i think what we do is all we always advise people to understand the different stages of community fund-raising and so the first stage is inspiring. And so as you look at your current fund-raising whether it’s an event, whether it’s a male piece, how do you look at that piece and see it from a lens that you’re not trying to convince someone or guilt someone to gives your cause? We’re actually trying to inspire them and because inspiration leads to sharing and action. Okay, so so, yes, we wanted to share exactly. And then inside your current supporters, which is the second stage, which is activation, identifying key supporters that are ready to do something more. And so one of our customers world bicycle relief every time someone donates at that moment of inspiration that they’ve someone’s been inspired to support the cause, they want to provide a next step toe activate them to actually be an advocate or a fundraiser for the cause and so it’s something as simple as that by they implement this new program and they’re just asking new donors if they want to do more and presenting the opportunity. And if you apply the commuter and fund-raising methodology, you could find things across your current fund-raising program where you just shift your mindset to be how it can we make this more community focus rather than organization driven it’s sort of empowering them to indeed, i’m just adding another i mean, you’re talking about no inspiring them so that they share and then they take action. Yep, i guess i’m calling it empowering them and giving them well in power and giving them permission and maybe some tools. Two work with yeah, right, the backdrop is shaking video would be stable, it’s not going to fall, but it shook. I would have to say that, you know, historically, we’ve created fund-raising or maybe you donate twenty dollars, to yourself so that you don’t share this fundraiser with a zero balance the same rules apply to when you’re launching a campaign, you really need the buy-in have trusted ah, folks in your, you know, in your group people that, you know will create a buzz, and you certainly don’t want to launch it on deaf ears, right? Yeah, with xero balance, etcetera. You mentioned storytelling earlier, you seem to make a point of how important that is. How does that help us? I guess at the first stage that noah was describing inspiring the community, i think i think it contextualized is and provides insight into your motivation as a fundraiser. How do we start telling these stories? I want to get into the nitty gritty here, so, you know, obviously we’re up against the algorithm of any given social media platform and, you know, you could do it whether it’s, tio email or through, you know, social post, but really providing, you know, maybe a before and after photo in my case, where people are, you know, going through treatment and they come out with a smile on their face, that’s the best case scenario and just really humanizing it. You know, we talked a lot in our session today about being human throughout the fund-raising process, i think it’s really easy to get kind of technical and robotic about it and just create opportunities. For people that self serving, you know, creative latto fund-raising page and then never to be heard from again. I think. Causevox and, you know, i know. Using causevox. We aim. Tio certainly create opportunities for more than that. So you actually have a relationship with the non-profit as you’re going through the fund-raising fund-raising stages and and finishing the campaign about empowering people tell their own stories so that it doesn’t it’s not coming from the organization, but giving them the option to create a two minute self didio or log on their own power way actually saw this firsthand so and ten is a non-profit who hosts this conference, and what they did was they said, how can we raise money for scholarships so that people could come to this conference for free? Who can afford it? And one of the biggest things they did was they said, you know, we have ten board members that have influence and ability to do this and so let’s empower them to tell the community why ntcdinosaur others to them and fund-raising on our behalf, and so they were able to raise over eighteen thousand dollars, and i just saw the banner over there and there’s, you know, fifty, sixty, seventy different donors that came together to help support that campaign, and all they did was they said, hey, boardmember is ur supporters were goingto activate you to tell your story on our behalf, and they did it with did videos they wrote like testimony is different content, and so they didn’t say one thing to the other again. Theyjust activated those supporters and said, hey, can you share your story with the community and raise money on dh. They were able to do that and there’s people at this conference because of what those board members did in the stories that they told you. Excellent. So so starting capital so we’re activating people that they share a men that they take the act take the action of, of actually beginning fund-raising fund-raising on their own as we’re okay. It’s rise. Where going through this process of empowering, i would have described how you describe it. Do we need to circumscribe it a little bit boundaries around it? For listeners, that might be a little leery of maybe the the power they were transferring too much power. Yeah, we’re powering know it talked a lot about this during the session about giving, you know, the non-profit needs to give up a certain degree of control. You want to talk about that? Yeah. And i think that’s why? The third phase of commuters fund-raising is about rallying, not controlling. And so i think our default is well, how do we control this? How do we do this? How do we do that? I think in the connected economy, all the powers with the customer and it’s on the non-profit to realize that their supporters have more power than they think. And so they can try to control them. Or they can really say hey, let’s, rally this let’s, support this and help drive this forward, and so i think if you jump to taking a control position instead of how do we actually rally people in the right direction? Um, you’re going to miss huge opportunities really activate your community. You know, this reminds me of the fears that non-profits had around facebook. Oh yeah, allowing people to come it’s been going on for years? Yeah, come on their facebook page. I don’t know if we’re going to allow those car. Yeah, we should have opened commenting and posted. Yeah, well, circling back earlier we were talking about, you know, the storytelling aspect and in the cancer world and again in the probably the chronic illness world of non-profits it’s a beautiful thing when you have somebody sharing their story, whether we are sharing on the behalf, which is most of the time when you see in the comments let’s say they have a rare type of brain tumor or something like that they’ve never met or connected with another young adult with cancer, let alone somebody who has their exact same diagnosis toe watch that unfold in the comment section where now these people are going to be able to support one another, the fact that you facilitated that on the non-profit side, i’s, amazing and it’s only going to contribute to the overall strategy of activation and engagement getting people teo really buy into your non-profit buy-in to your mission. And you showed a great example that stupid cancer had a different name before it was stupid cancer, and it was, you know, this moment when they said everyone calls us stupid cancer because that’s the tagline so let’s actually switch. So he convinced the founder of the organization to switch the name to stupid cancer and make the name of the organ kapin line right and kind of say, you know, hey, like, we’re going to give power to this community that wants to be a part of this and that’s when they saw growth from two thousand two hundred fifty thousand like you saw hundreds of thousands dollars being raised because they just again said, hey, we’re not going to control this. We’re not going to, you know, they would correct people be like we’re not the stupid cancer guys where the i got every one of the other name it wasn’t i’m too young for this cancer and it’s very slavic, every word. But they gave up that control. And then they saw, like the mo mentum in the community like flourish. And i think what was interesting is that still progressed. What their mission, ford wass maybe in ways they never expected or never would have done themselves. But it’s still pushed the mission forward. And i think that’s the opportunity that non-profits small, large, medium all have today. And we see it time and time again with our customers at causevox and in parallel, you know, you don’t get to decide what school your audience is. The same sort of thing with fund-raising storytelling. All the concepts were presenting today, it’s all about the audience and did, uh, what about let’s? Talk a little more about building this into your annual fund-raising plan? Okay, okay, uh, what you’re the experts. I have a plan now, and i don’t feel like i’m sufficiently community driven or or at all community community supported what i need to rethink. Well, not just what we’ve already covered. But how do we get this in my plan? Yeah, i think what’s interesting is fundraisers have like the same playbook, and they just think if they do more of it that there’ll be more successful. Andi, i think that’s why the burnout rate for fundraisers is so significant in our industry is because they feel as though there’s one playbook to run, which is more events, more emails, more mail in wartime decides that they have exhausted that playbook organization. W ell, move onto organization, yeah, try again no more, yeah, and i think what’s also thing is it it creates this window shopping experience where you’re always looking at other non-profits and being like man, if i only had what they have, i would be able to solve and what we challenged our people that attend our session is that you really need to look at the challenges and reframed them. And so we said is instead of saying, okay, i need to do more of these things, it’s saying as part of my annual fundraising campaign, whether other things like we can do and what we provide, it was saying, how about we take a look at our community and see if there’s opportunities that we can inspire our community, activate them and rally. Them to actually help raise more money and reach new donors. Okay, that’s part of our annual can i would i would add that, you know, people listen, this interview who were saying, all right, how do i deploy this? You certainly don’t want to cannibalize anything that’s working for you, so if you raise a ton of money in queue for, you know, don’t don’t suddenly pivot and say, all right, i’m going to try to spread that out for the rest of the year, and then suddenly you’re exhausted by q for but there’s a lot of little things you can do through out the year like being more human, connecting with your audience, giving up the control is we’ve, you know, keep reiterating on just being more of a social entity, you know, that’s kind of what it comes down to is is it’s not a one way communication channel? It’s you know, the feedback goes both ways, yeah, yeah, and i think it’s, just even seeing the potential and being able to create the opportunities were actually saying we’re asking for more things than money, so a quick story i spent six years running growth at an international relief non-profit and i was overseeing growth, but that was communications and development, and so our major gift officers, obviously we’re hard core, like, go after money, cultivate new gifts year over year, and when i told them when i oversaw them was like there’s, other opportunities for these major donors to make a difference, their influence and their time are really valuable, you know, major donors know a lot of other major donors, and so we continually go back and say, the only thing we want from you is your money. We’re only going to get a portion of their value and so weak went to them and said, hey, you know, would you want to do something interesting by, like, leveraging your major gift to run a matching gift campaign? Or do you want to do a employee engagement campaign at your non-profit or do you wantto basically go into the business network that you’re a part of and share this opportunity, teo promote and inspire other people to support the cause? And what we saw is that the more that we got them to invest, their influence and their time, the more money they like. Well, how do you make those ass? You just picked off like three things? How do you make? So i think in the major gifts side, obviously, you know, it involves, like face-to-face conversations and having a conversation and providing examples of what other individuals but that’s, what people do you wantto do this campaign or, you know, activate matching gift? So what do you make those asks? You want to do your own work? Place campaign? Yeah, so i think obviously in major gifts, it’s different because you have a personalized contextual relationship with that individual. And so if you know that they’re a ceo of a company, you can have a dialogue about that and say, you know, how are you engaging your employees to give back as a community, you obviously care and see your legacy as giving gifts into our organization. How is your company doing? And so it’s having a conversation around that, i think in the broader sense where you’re asking a broader audience to do fund-raising is again making sure that you’re not asking everybody and just being like, hey, this is a new way that you can give to our information are give to our organization rather looking for segments of your audience that are ready to do something, whether that means they’re new donors, they’re volunteers, their board members, they’ve been giving monthly for ten years looking for signals that they have the potential to do something and that’s why we say that second phase is about activation because that means they already have the ability to do it. You’re just activating that, and so it can’t just be this broad sweeping thing where it’s like hey, now you can raise money on x y and z on behalf of our cause. That’s not gonna work. You just ticked off a bunch of very good identify irs indeed you are. Whom i who this might be appropriate for kenny, i want to go back to something that you said earlier. The feedback has to be both ways yet not organization too. Everybody correct this so that involved really listening on the organization’s it’s hard. Sometimes you don’t hear things. I mean, you might not. You’re not always gonna hear things you want to hear. Talk about. You know how how an organization khun sort of shift culture in terms of real listening, engagement that way i think i think you guys were just talking about some really important, which is the signals, you know, in a non-profits situation have a lot of people who will come to the table and, you know, people have ideas, people have always do this, you should do that. And, you know, one of the things that we always say is if you don’t pay attention to mission, eh, you know, mission b, c and d, whatever we’ll all fail. So listening is important, you know, for us, the example of changing the name of the organization was kind of a really big undertaking. When you look back at it, i think that you just have to have a qualifying process, you know, kind of ah, multiphase approach to letting feed back into the top and looking at the person who is suggesting it, and kind of like i said, creating a rubric to take me back in and, you know, you have a border directors for a reason. So if the board is providing you with information, obviously it’s probably a good thing that listen to but also people who were out of the core. Of the apple can sometimes ride the most meaningful feedback and again trying to figure you gotta be you gotta be ready to hear that, you know, not only not only listening to your board and also where they’re coming from, what is their motivation for providing this feedback? And if i can have two things that what we did at my non-profit is first and foremost we had to convince the organization that the donors in our supporters actually mattered so much of our head was like, we’re doing great work, and we just need people to give us money. And so what we did was every week we had an hour designated, so we got leadership buy-in where everybody in the organization wrote thank you notes to donors, and so that started to say, hey, we’re going to center on this, and then we started doing what? Like surveying or net promoter scorer type things where we asked, hey, you know, would you recommend our organisation to a friends, family or colleagues? If so, why? Why do you support our organization? And we actually started using their responses in our fund-raising copy because they were telling us why. They support our organization in a way that was specific that we could actually share with others, and they also told us ideas on how we could improve, and so i think the person foremost is you have to cultivate that idea that you’re actually gonna listen because you value that person’s opinion, and second is you just have to ask, i think we asked for money all the time, but we don’t ask for what people think or why they support our organization or how could we improve this organization? How could we reach new people? We asked that question to a small segment of donors. They gave us tons of ideas that we were able to filter throughout our organization. Good dahna we’re going to leave it there, gentlemen, thank you very much. Thank you for having us. You’re not on the you’re not watching the video. They’re both redheads on thei r noah barnett, head of marketing for causevox and can he came ceo of the testicular cancer foundation and cofounder of stupid cancer? And so i have that right way. Three a curveball and you just handled it. It’s amazing. Oh, yeah. Thank you. You get to use overviewing ingratiate something alright, way where he’s trying to get in by the back i’ve been listening sarrantonio twenty martignetti non-profit radio coverage of eighteen ninety see this interview sponsored by network for good, easy to use dahna management and fund-raising software for non-profits thank you so much for being with us. We need to take a break, wagner cps in the last two weeks, we had segments on storytelling. You don’t want your storytelling to be so compelling that it leads to restricted gif ts or even or just lots of restricted gif ts regular has you covered their block post is avoiding restrictions from donations inspired by storytelling it’s that wagner cps dot com click resource is then blawg in a moment. It’s poverty porn right now! Time for tony’s take two i have a big lump of listener thank you it’s not segregated it’s not discriminated against by whose name listed first or second or third. And, of course, any discrimination on non-profit radio is benign non video ce discrimination anyway, but we’re not doing that this this week. I am just grateful to everyone who listens to the show supports the show exultant and that i don’t care what platform you listen. What time of day, whether your digital or analog, however, you are listening to the show or supporting the show. Thank you. You make maybe ah, you’re just you’d listen occasionally and you get my insider alerts. So you know who the guests are each week you cherry pick that’s. Fabulous. Take it as you need it. Thank you. To everyone who listens and supports non-profit radio. My video gratitude is that tony martignetti dot com now, let’s, bring in any sample ward. She is our social media contributor and ceo of and ten, the non-profit technology network. Our most recent car, third book is social change. Anytime. Everywhere about online multi-channel engagement she’s at amy, sample ward, dot or ge and at a m e r s ward. Welcome back, amy. Sample word. Hi. Thank you for having me back. It’s. My pleasure to have you back. This is, uh uh. This is the have you been back on the show since and ten since auntie si thie ntc. I don’t think this might be the first time i think it is. I’m pretty sure because i was leaving you alone. Because i figured, you know, there’s clean up to do and thank you’s to sand and lots of stuff. So, um, and then you had a staff planning. Then you have your staff planning time. Yeah. So to two times a year. All of the staff. Because not everyone is here in the portland office. Let me have some remote dafs. Everybody comes to portland for a week together of planning and craft and happy hour and things like that. Wonderful. Yes. I think they call it staff planning, but planning is not all that we dio excellent. Nor should it be, because you’re all together only twice a year. So you have many vulture virtual employees, so congratulations on a wonderful and fun. And i hope from your perspective, successful certainly was for mine. Ntcdinosaur provoc technology conference. Congratulations. Yeah, thanks. Yeah, i think it was a really good year. You think so? Too good. Yeah. I’m good. I’m definitely fun. I know it was fun. I know that’s. Not a question, but we’re doing it for a little more off. Just the fun purpose fundez one is up, there fundez up there, but education and technology, you know. They rank, too, but congratulations, thank you for being part of it again. Thank you. It was my pleasure. We gotta lot. We got thirty interviews for non-profit. Yeah, great, no, thank you. Okay, so we’re talking today about poverty porn. You said this had come up for you in aa, some discussions or members have been raising it. You’ve you’ve been hearing ah, little more chatter about this. Yeah, i think that organizations are organizations have been criticized for participating in poverty porn for years, but i think those have often been organizations that are really, really big operating on an international scale global scale that are maybe more vulnerable to criticism, because so so many people are saying what they’re doing, and they’re raising so much money. And, you know, with all of that kind of spotlight and revenue, i think naturally organizations, regardless of what they dio, are open to criticism of lots of different forms, right? But now i think organizations, they’re starting to see yes, well, you know, maybe criticize those organizations for years, but also maybe we’re a part of that. And what does that mean for us? You know, you don’t just have to be really, really large organization are making lots and lots of revenue off of a single appeal to have some issues with the way your year doing your work, so i think it’s organizations are starting to see that there, maybe starting to ask more questions because they’re getting, you know, the the digital teams who are managing that content are starting to feel like if something does happen, you know, they’re the ones that posted that photo or sent that tweet or whatever and really wanting to figure out how how to navigate what what’s the best way to tell this story? Yeah, andan avoid a potential backlash. Yeah, um, how would you define this? Do you? Ah, i have a way, but i’m going to hear, you know, how would you define poverty porn? I got i don’t have probably an eloquent, succinct definition, but if i was explaining poverty porn, teo an organization i think you know, without knowing whoever we’re talking to what their mission is, you know, poverty point is when you’re who’s may be taking advantage of the difference between the audience you’re calling tau action most often it’s for donations and these people that you are serving in whatever way, instead of maintaining the humanity of everyone involved in that situation and honoring all that all of those people have and really owning the story. About what you do in the power of in this example, their donation, versace trying to exacerbate the difference and the things that are, quote unquote not had about this group that you’re serving and focusing on that discrepancy, i think to me and is really what it’s about you you’re not maintaining everyone’s humanity and then highlighting the service, you provide your instead, maybe kind of further opening divide and most of the backlashes that i’ve seen or, you know, examples of this on the on the web are our images, but could be written off as easy as you can see, right majority video, but a written description could also be oh, totally exploitative or, you know, you have the language that we use to describe communities we could also highlight that that gap that you’re describing, yeah, um, no it’s ah it’s it’s very sensitive, you know, because we are trying to do very good work and we are motivated and our mission statements are or are around help of this vulnerable population, whatever it might be, whatever country it might be. I mean, it’s not a lot of the lot of the images are from abroad. I mean, i see a lot of, like, south america, central america, africa, but it could, you know, it could be right here in the u s to i mean, you could certainly go astray with images and written descriptions of conditions right here, right here in the u s certainly right, but, you know, so where were motivated by the right? Um, in the right directions, but right, but we, uh, you know, it may just be is easy, if, you know, consciousness raising, which is what our conversation hopefully is doing, and certainly a lot of the conversation, you know, like i saw things back too, like twenty, thirteen or so talking about this subject. So i think a lot of it because our motivations are, you know, i always impute good motivations toe non-profits and most people no, there are good, you know, it’s just raising country business. I mean, i think that is there are lots of tactical things that we could talk. Yeah, you’re right, it’s not just, you know, you’re right your underlying the thing that’s really going to create change is that organizations and the individuals in those organizations actually do some, really hard work two to figure out an address and accepts and try and move forward from all the biases that they’re bringing to their work the again, even if their motivation, their intent internally, is field pure and good to them, it could still be coming from a really kind of dangerous place that they are the savior of that community, right? And that in itself isn’t is a bias that’s going to mean you? You cannot create content, whether that’s, you know, photos are writing these descriptions that not coming from that place, right? So i think doing that internal work to say, gosh, how are we, you know, without explicitly like deciding to do this, how are we already coming at this from not the best a place you know, and as an organization, whatever the practices or policies that we have that can help us change that? I mean, you know, if we want to start at the big picture level, don’t think about tactics, things like do every single one of your staff regularly have opportunities to interact with the community members you serve if they don’t, they’re not in a position to speak from a place where they understand the shared humanity, they understand that everyone both inside the organization and those being served all have strengths and weaknesses and hopes and dreams and challenges and are at a place to really, i think, talk about the work anymore, productive way, you know. So even just at that level are you creating opportunities for every single one of your staff to be a part of the community? I think i’m always surprised how many organizations where they say, oh, no, if you work in the office, you don’t ever talk to the community, only our program staff do that. Why would you do that? You know, why would you create this while the silo between the staff talking about the work stopped deciding how the work is going to be done and the people participating in that work? That doesn’t make any sense to me? And those opportunities need to be more than photo opportunities do no the right there’s, lots of examples, you know, it has to be meaningful, you know, there’s one of the iconic ones, i guess infamous one’s better better than iconic. What if this one’s is, you know, eyes ellen. Too generous in nairobi with lots of kids around her and, um, there’s one of each year in wearing the red nose with liberian children around him. I know so. And what i mean, i think it’s really smart to bring that up, eh? Because now people now everybody listening to our conversation, i can think of the same kind of image, but also that i think totally the kind of thing that organizations i would think to dio with staff, right is like, okay, here, the folks that we serve here’s some of quote unquote us let’s take a photo together and inevitably, these photos like the two you just suggested when you’re years ago, like ellen and nairobi or add in liberia it’s like here is this person in the center of all these other people, and you are both figuratively and literally centering yourselves instead of centering your community. This is now not a photo about those people. This is a photo about you on dh that is kind of the epitome of what we’re talking about here, right? Is that you have come in to save them your services, you’re donations, you or whatever it is. Are literally the center instead of this community truly getting too to be in that place. So i think that’s a really great, like daily kind of check, check and balance for yourself when you’re when you’re looking at two weeks or you’re looking at the way you describe something that you’re looking at, a photo you can just say is this photo centering the people that we’re serving? Or is this photo about us? Um and there are certainly times where photo should be about you, but that doesn’t mean that the photo should be you surrounded by people you served. Maybe then it’s a photo of just your staff at, you know, the conference table looking on something or if you know what i mean it it’s going to be about you make it on ly about you and not you, in contrast to your community. Very good point about figuratively and literally making the individual the center surrounded by the community in need. Yeah. Excellent. Yeah. See, that’s why that’s? Why we have you on? Because i looked at the same picture was an idea that did not occur to me. But that’s the brilliance of of aa expert. You know, lots of flecks of expert well, in this case, we have one expert and me, but other other people contributing exper, having experts contribute that’s what i mean, okay, you think about this, you know, it’s value of having multiple multiple opinions and and eyes on something very it was very well said, thank you for that. Altum i was thinking you by where i wasn’t thanking me for what i just said, that that was, obviously, you’re welcome. I always had a defective. I wouldn’t. I would probably not considered an expert perspective, but it is an opinionated one. You bring a lot of insight and used him to the show. Sabat yeah, you know, another part of the problem is that these images, their descriptions, you know, that it’s one dimensional, you know, right? If i’m here or if you swoop in with your donation from the united states that’s going to solve the problem, the child will no longer have empty hands reaching out, you know? And we just have a minute, but weaken, obviously we can keep talking beyond the break. Poverty is multidemensional mean, it includes govern the local community. The local community needs to be empowered, it includes well, and i think thinking about those layers, and we can talk more about this. Those layers of change that need to happen are are important. But also, as we continue to see, the kind of donor base of america change as boomer’s got older and millennials, you know, come into more of the majority in the world of social action that there is also your community. Your audience for this kind of message also knows there are multiple layers and maybe that immediate kind of got reaction of oh, my gosh, this crisis just happened, i want to respond, is there. But if you also, if that’s the hole that you do, you may not be really seen as a sustainable organization undressing all of those layers of change and i think that’s a huge opportunity. No, you’re seeing yourself. Yes, tio. One dimensionally. All right, let’s, take this break. Tell us i have a new tell. Oh, simoni yl for you, quote tell us has allowed my business to support my favorite charity without even feeling the pinch of writing a check. I am donating money every month that i would have spent on credit card processing anyway. Also, their customer service is far better than we’ve ever had. End quote, the businesses you refer are going to love tell us one hundred percent satisfaction among the businesses that you’re among among the business is working with them. Get started with the video at tony dahna em, eh slash tony tello’s. Now, let’s, go back to poverty porn with very insightful example. Ward um, yes, and we were just saying, yeah, it it narrows that the viewers focus to just donate and there’s a lot more that you can do. I mean, and, you know, if we’re talking about bonem poverty and hunger, i mean that that could reach to, you know, advocacy around global climate change policies, which you’re never going to get from these one dimensional ideas. No, and this i mean, i also don’t want to that folks listening now to our conversation up for this idea that every single tweet, every single picture, every single email appeal needs to talk people through. How do you know this action today is connected to this action in this all the way up that’s not what we’re trying to recommend that every single one of those has to include all of that context, but it should always include the context of what really you’re asking for if you are asking for donations for a really immediate need, the donation is still not the actual transaction of those medical supplies. Most likely right? So so at least framing it truly in what it is people are donating. Teo, was there an earthquake? And you’re well, these donations are in part to buy medical equipment and to support those medical teams administering it. Well, that’s also really great story. Who are these medical team? What kind of expertise are they bringing? You know, you don’t just have to focus on transactions because when you do, you make both the donor feel like they’re participating and transaction and the people receiving this support hyre the end of a transaction, i don’t think anyone really means for that i like, you know, back to that good intent, a key intent is not impact, but also even even in this case, i don’t think that’s really what you intend, you know it, so so raise that up and don’t focus on, oh, this is just like your example, before i really like that, you know, now these hands are full does not what happens in here, you know, and so really talkto what is happening and at a a tactical level, you know, there’s, this is opportunity for terrific content. No, you can direct people to interview, and i was talking about fresh content and depth of content there you can tell the story elsewhere, so the tweet is brief. The tweet is briefed, the facebook post, the ad, whatever is brief, but then there’s a link to you know, the back story back-up more to medical in this example who these medical teams are, you haven’t instagram account well, you could do you know instagram stories with either you know, actual quick video interviews update, facebook live there like there’s a ton of rich content you could have when you move to trying to really own what you do and what your story is. Instead of trying to focus on this idea of really, really immediate really, really fast transaction because that’s not the humanity that you want to be representing anyway. Yeah on and and wrapped wrapped up in all this eyes, you know, the idea of that, the important idea that the donations air not sufficient while while they’re necessary and we do need them, they’re not going to solve the problem alone exactly. The bigger context, you know that, and i love your idea, the hero you’re not talked about this a little oaky going well, just you, khun, you can actually then shift the spotlight to some of the work that you’re doing. Like you’re saying, you know, show videos of some of the programs and some of the care that you’re actually giving, you know you can you can shift the lens back to you as the provider, you know, when it’s all in the bigger context, it’s a part of the bigger falik well, i think there’s two things to think about here one is that we talked about before any campaign, whether it’s a fundraising campaign, our advocacy or whatever it’s never gonna have only one ass, of course, every you know, kind of sector best practices. You only have one ascot a time. But once someone takes that action, they have made the donations. They have called their senator. Whatever you need to be ready with another ask because they were just willing to do what you ask them to do. You might as well tell them that to do something else right. So instead of having, you know, here’s eight different things, please do what you want. You give people want and when they do it, you take them to the next step. Then you take them to the next step and you just keep going. And well, from a tactical perspective definitely think about it that way. And from a content perspective, justus you’re recommending i love that get people hooked in and then have them kind of watch the whole thing. Play out right. Continue to see how the work is happening on the other thing to think about, i think, is that there’s a lot to be sad out in the sector right now about how you know there are certain changes in fund-raising that people are more connected to topic than necessarily a single organization that that they’re going to donate to over a year over year, you know that they care more about the topic and whoever is maybe doing something good on that topic is who gets their money. This is a great way to keep people actually hooked to your organisation instead of floating between organizations in the same cause because you’re not just getting them to have a single transaction with you because it was immediate and compelling and kind of hyre fast way for them to feel connected, you have then continuing to connect them to you with these with content, of course, but also with those continued actions, ways where they’re getting deeper and deeper into this and feeling like, yeah, i donated but also high, you know, submitted short message for the medical l came to provide to those children and, you know, they’re starting to actually feel like they are a part of your work, which is the whole goal of this instead of feeling like, oh, i feel relieved that i sent my ten dollars, for that organization, and i don’t even know who they were because it was just the organization i saw on facebook, right? So really shifting how you frame all of this is, of course, as we’re talking about today, you know, getting you out of this trap of poverty porn, but it’s also serving you to build rial community with these supporters? Yeah, it’s the how many guests we’ve had on urging the relation a ll over the transactional that’s you you put a lot of depth into it, but you and i have talked about it and other guests as well. That’s the way to stand out, you know, as you said, that’s, the way to bring people to your cause and keep them there while the ah a lot of a lot of activists and donors are you’re saying maur, mission oriented versus organization oriented. But you know, if you can draw them into your work, they’re right they will stay with you. It’s the relation act it’s the relationship of course. All right, you know, another another facet of this is that all you know, these regions are not monolithic. You know, all of central america, south america and africa are not poor on dh and needy and destitute, you know, there are thriving cities, there’s, beautiful, rich history, culture toe all of these, you know, to all the african nations and all these other parts i’m talking parts of the world i’m talking about. So, you know, e i think you want some balance there too, tuley and i think there’s argument to be made that there are can definitions that we had organizations we as americans, we as white folks can put onto what is ah, community experiencing property or what is a geographic area, that it lacks access to resources that are not going to be a shared definition by the people living in those communities. And i think that really important thing to remember as organizations trying to highlight the service you’re providing or the way that you’re serving that community, is that your definition of of their needs and comparatively to you you know how how quote unquote in poverty they are is going to feel different in their own lived experience, so finding ways where they can authentically talk about again, back to what was said at the beginning, you know, their hopes and dreams, their challenges, their life and the way that they benefit or appreciate the services is going to feel far truer and position your organization into their community than it is for you to say from the outside, you know, look at this community, we’ve kind of defined as needing this and here’s how we’re going to fix, you know, back to that idea that are you centering you and and the organization are you really centering this community? How how are you doing that? Recognizing that part of deciding you know that a certain community is or is not in need is part of that? We’re gonna leave it there. Any simple word? Excellent. Thank you so much for talking about the tony. I know it’s a a scary topic for some, but i think it was a good conversation. I absolutely agree, and we’re not scared to be a little provocative. No, not at all. Thank you. She’s. Amy sample ward at amy, sample ward, dot or ge? And at amy, r s ward, next week, two more from the non-profit technology conference. See sweet cross talk and capacity call out if you missed any part of today’s show, i beseech you, find it on tony martignetti dot com were supported by pursuant online tools for small and midsize non-profit ofthis, data driven and technology enabled. Tony dahna slash pursuant radio by wagner, cps, guiding you beyond the numbers. Regular cps dot com and by telus, credit card and payment processing, your passive revenue stream. Tony dahna slash tony tell us. Ah, creative producers claire meyerhoff, sam liebowitz is the line producer, shows social media is by susan chavez. On our music is by scott stein with me next week for non-profit radio. Big non-profit ideas for the other ninety five percent go out and be great. You’re listening to the talking, alternate network, waiting to get you thinking. E-giving cubine you’re listening to the talking alternative now, are you stuck in a rut? Negative thoughts, feelings and conversations got you down? Hi, i’m nor in sometime, potentially, ater tune in every tuesday at nine to ten p m eastern time and listen for new ideas on my show. Yawned potential. Live life your way on talk radio dot n y c geever. Hey, all you crazy listeners looking to boost your business, why not advertise on talking alternative with very reasonable rates? Interested simply email at info at talking alternative dot com. Are you into comics, movies and pop culture at large? What about music and tv? Then you’re in for a treat. 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