In talking to donors and potential donors to your Planned Giving fundraising program, it helps to be aware of the history and culture those folks grew up with in the mid to late 1900s. At least be curious about that period. Start with Abbott & Costello.
Jonah Halper is author of the book “Date Your Donors.” He wants you to enjoy the full breadth of fundraising relationships. He’s founder and partner of Altruicity consulting. (Originally aired 3/4/16)
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