Tag Archives: donations

Nonprofit Radio for February 21, 2014: Faceoff: Atlas of Giving & Giving USA

Big Nonprofit Ideas for the Other 95%

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Listen live or archive:

My Guests:

Rob Mitchell, Gregg Carlson & Una Osili: Faceoff: Atlas of Giving & Giving USA

Rob Mitchell
Rob Mitchell
Gregg Carlson
Gregg Carlson
Una Osili
Una Osili

 

 

 

 

 

 

 

You need to not miss this! And I want you to join the conversation!

Since Atlas of Giving announced its review of 2013 fundraising in January, there’s been tension between them and Giving USA in other philanthropy media. For the first time, they’ll be face-to-face, rather than talking AT each other.

These organizations have 2 things in common:
1. Each prepares a broad analysis of fundraising results.
2. Each has problems with the way the other measures and forecasts.

My guests will be Rob Mitchell, CEO of the Atlas; Gregg Carlson, chair of the Giving USA Foundation; and Una Osili, Director of Research at Indiana University Lilly Family School of Philanthropy.

We’ll talk through their issues around accuracy, methodology and relevance. We’re taking your questions, too! Submit them as comments below or on Twitter using the hashtag #NonprofitRadio.

Forbes.com dubbed it the “philanthropy food fight.” On February 21, I’ll be the cafeteria cop. 

 

 


Top Trends. Sound Advice. Lively Conversation.

You’re on the air and on target as I delve into the big issues facing your nonprofit—and your career.

If you have big dreams but an average budget, tune in to Tony Martignetti Nonprofit Radio.

I interview the best in the business on every topic from board relations, fundraising, social media and compliance, to technology, accounting, volunteer management, finance, marketing and beyond. Always with you in mind.

When and where: On Fridays at 1pm Eastern: Talking Alternative Radio

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You can also subscribe on iTunes to get the podcast automatically.

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Ask For What You Want

Bilie (Mac) McBain Dec 16 blog post

Two customer service reps recently reminded me of the value of straightforwardly asking for what you want. Asking politely, confidently and firmly, which is how fundraisers should solicit potential donors and prospects.

Billie (Mac) McBain at Best Buy in Aberdeen, NC asked me in all the right ways to fill out an online survey, rate the store a 10 and explain how he helped me buy the right charging cable for my wife’s MacBook Pro. I obliged, but only after sharing my impression with the store manager and Mac together. I also tweeted my admiration.

 


Just last week, Port Authority of NY & NJ customer service rep Mohammed Alam helped me save a buck when I bought an AirTrain ticket on my way home from JFK airport. As he explained the procedure, he wrote his name on a business card and handed it to me. OK, he didn’t explicitly ask for my help, but the implication was clear and confident. I happily dashed off an email to HQ. (Which sent back a lackluster form reply ignoring my enthusiasm. Boo!)

Port Authority Customer Care rep badge Dec 16 blog post

Both were terrific, fun, sure-footed solicitations that got me to give what was asked. Bravi, gentlemen, bravi!

Let’s bring this back to what I know something about. It’s painful when I see a weak fundraising solicitation.
— An email or letter where the ask is buried in the middle of the fifth paragraph
— One that never comes around to make an ask
— A solicitor who apologizes
— A solicitor who just isn’t comfortable asking for money, or other support
— I had a client where the executive director insisted his letter should “humbly ask”

Gutless solicitations demean your work and discourage support. They’re embarrassing for everyone and suggest you don’t believe in the cause.

You believe in the cause, right? Or else you wouldn’t be there.

Here are a few tips:
— Rehearse: many Nonprofit Radio guests have suggested this. You role play the solicitation meeting. Lots of pros use this.
— Prepare in advance: last minute preparation is inadequate; this is an important meeting!
— Not so many pages or screens: lots of notes suggest you don’t know your subject; that’s why you prepare.
— You host: when meetings are in your office, you control the flow and prevent interruptions.

For serious help with strong asks, check out Asking Matters. You can find your asking style (rainmaker; go-getter; mission controller; or kindred spirit), which will help you approach others, and show you how to support volunteer solicitors. (Follow president Brian Saber.)

When she was with Asking Matters, I had Andrea Kihlstedt on Nonprofit Radio. The link to listen to our convo is at the bottom of this post.

Ask for what you want with firmness and confidence. Ask from a position of strength.

Nonprofit Radio for July 6, 2012: Automated Accounting & From Online Engagement To Action

Big Nonprofit Ideas for the Other 95%

Listen live or archive:

Tony’s Guests:

Aaron Schmid
Aaron Schmid: Automated Accounting

Aaron Schmid is chief product officer at Bill Highway and he thinks a lot about accounting, so you don’t have to. He has ways to increase visibility; improve reporting; standardize if you have more than one office; automate; and integrate with your bank.

 

With Jay Frost on Fund Raising Day 2012
Jay Frost: From Online Engagement To Action

From Fund Raising Day 2012, Jay Frost, CEO of FundraisingInfo.com talks with me about moving people from engagement online to giving online. How to convert your social media friends into donors.

 
 
 
 


Top Trends. Sound Advice. Lively Conversation.

You’re on the air and on target as I delve into the big issues facing your nonprofit—and your career.

If you have big dreams but an average budget, tune in to Tony Martignetti Nonprofit Radio.

I interview the best in the business on every topic from board relations, fundraising, social media and compliance, to technology, accounting, volunteer management, finance, marketing and beyond. Always with you in mind.

When and where: Talking Alternative Radio, Fridays, 1-2PM Eastern

Sign-up for show alerts!

Here is a link to the audio podcast: 099: Automated Accounting & Online Engagement To Action.

Respect Small Donors

Wrapped Pennies by Ben Popken on Flickr
I emphasize it as a prime takeaway in every workshop, webinar and keynote I do: the best Planned Giving prospects are those over 55 who have a long, consistent giving history, and when you screen for consistency, ignore the size of the gifts.

Donors who give you only $5 a year–and have been doing it for many years–are outstanding prospects for a planned gift. You need to thank your small donors.

They may be testing you, to see whether you appreciate small donors, as they anticipate a larger gift. Or, they may be giving all they can (or all they feel they can) during life. Because they love your work so much, there may be a gift in their estate.

The savvy Planned Giving officer at New Jersey Institute of Technology knew this well. Monique Pryor wisely nurtured a relationship with Helen and John Hartmann, who had given NJIT around $25 a year for thirty years. Last week the college announced a $5 million gift from Mrs. Hartmann’s will, the largest in the school’s history.

You don’t thank small donors because they might some day be large donors. You thank them because it’s the right way to treat your donors.

Your small donors deserve your respect.

(My thanks to Maria Semple, The Prospect Finder, and a regular contributor to my radio show, for sending me this story.)