Tag Archives: CRM

Nonprofit Radio for August 22, 2014: Integrate Social And CRM & Technology And Organizing

Big Nonprofit Ideas for the Other 95%

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My Guests:

Bryan Giese & Jenn Smith: Integrate Social And CRM 

With Bryan Giese and Jenn Smith at NTC
With Bryan Giese and Jenn Smith at NTC

How do you integrate social media data into your CRM database? What social media data should you preserve? I talked to Bryan Giese, Heller Consulting’s director of marketing, and Jenn Smith, Heller’s vice president of digital agency, at the Nonprofit Technology Conference (NTC).

 

 

 

 Austen Levihn-Coon & Rachel Butler: Technology And Organizing

With Austen Levihn-Coon and Rachel Butler at NTC
With Austen Levihn-Coon and Rachel Butler at NTC

Technology has created opportunities for organizing, but also challenges. Austen Levihn-Coon and Rachel Butler identify the challenges and how to overcome them. They share strategies to deepen engagement beyond petition signing and identify leaders in your community. Austen is chief innovation officer at Fission Strategy and Rachel is campaign representative for the Beyond Oil campaign at Sierra Club. We talked at NTC.

 

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Top Trends. Sound Advice. Lively Conversation.

You’re on the air and on target as I delve into the big issues facing your nonprofit—and your career.

If you have big dreams but an average budget, tune in to Tony Martignetti Nonprofit Radio.

I interview the best in the business on every topic from board relations, fundraising, social media and compliance, to technology, accounting, volunteer management, finance, marketing and beyond. Always with you in mind.

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Nonprofit Radio for May 16, 2014: Choosing And Living With Your CRM & What Makes A Strong Proposal

Big Nonprofit Ideas for the Other 95%

I Love Our Sponsor!

Sponsored by Generosity Series, a nationwide series of multi-charity 5K events that provide a proven peer-to-peer fundraising platform to charities and an amazing experience for their participants.

Sign-up for show alerts!

Listen Live or Archive:

My Guests:

Lisa Rau & Tim Sarrantonio: Choosing And Living With Your CRM

Me with Tim Sarrantonio & Lisa Rau at 14NTC
Me with Tim Sarrantonio & Lisa Rau at 14NTC

From the Nonprofit Technology Network’s (NTEN) Nonprofit Technology Conference, Lisa Rau and Tim Sarrantonio advise how to choose the right CRM system. Should you RFP? Who to get involved in the decision and how do you come to consensus? What do you ask for in writing? And a lot more. df

 

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Cindy Gibson: What Makes A Strong Proposal

Cindy Gibson
Cindy Gibson

Cindy Gibson is our grants fundraising contributor and principal of Cynthesis Consulting. She’s been on the funding side, and tells how to jack-up your odds of getting the grants you’re after. Including, what do program officers hate to see?

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Top Trends. Sound Advice. Lively Conversation.

You’re on the air and on target as I delve into the big issues facing your nonprofit—and your career.

If you have big dreams but an average budget, tune in to Tony Martignetti Nonprofit Radio.

I interview the best in the business on every topic from board relations, fundraising, social media and compliance, to technology, accounting, volunteer management, finance, marketing and beyond. Always with you in mind.

Sign-up for show alerts!

Sponsored by:

GenEvents logo

Skip Wealth Screening For Planned Giving

Torn window screen

photo credit: quinn.anya via photopin cc

I consistently preach this to clients and audiences: small-and mid-size nonprofits need not spend money on wealth screening to find potential Planned Giving donors. You have all the data you need in your fundraising or CRM database.

Query your data for age and giving consistency and you’ll find your best Planned Giving prospects.

If you don’t have age info, consistency alone will work if you’ve been around for many years. Lots of my clients go back many decades, sometimes into the late 1800’s. But 20th century roots will be fine for you to rely on giving consistency as a proxy for age.

If a donor has been giving for 30 years, for instance, they’re probably in the age range you’re after.

If you don’t have giving data going back far enough to extrapolate age, then before you pay for an age overlay from a screening service consider this. Can you survey your donors with a reply card in your next mailing? If you don’t want to ask for date of birth, ask for age. It’s worth considering before you make the plunge into age screening.

An important word about giving consistency. Ignore gift size.

I literally mean if a donor has given you just $5 a year, and they’ve done it for 18 years out of the past 20, or 25 years out of the past 30, then they are an outstanding prospect for a charitable bequest, which is a gift to you in their will. (I said a lot about starting your PG program with bequests in this series for GuideStar.)

The students at Fairleigh Dickinson University’s Center for Excellence heard me say this just last week.

Age and giving consistency. That’s all you need to get started in Planned Giving.

Large shops will want to move beyond bequests, so they may wisely invest in wealth screening further down the road. But it’s not needed at the outset.

Small- and mid-size nonprofits can have very respectable PG programs that start and stop with gifts by will.

To launch any program–big or small–you can skip wealth screening.

A Smart CRM Survey

A free and valuable comparative survey of software for nonprofits was introduced to me by Maria Semple on Tony Martignetti Nonprofit Radio when she and I were talking about constituent relationship management (CRM) and its importance for prospect research.

Our segment together was “See The Right CRM System.”

My listeners know Maria. She’s “The Prospect Finder,” a smart and incredibly resourceful prospect research consultant–and a monthly contributor to my show. (If you don’t have in-house research, or your research staff is stretched, you should talk to Maria.)

On the August 10 show, she explained why you need to have the right software managing relationships with your employees, those you serve, donors, volunteers, vendors, community supporters, related charities in your community and all your other constituents. (I do hope you recognize donors are not your sole constituency.)

A Consumer’s Guide to Low Cost Donor Management Systems” compares 29 offerings and provides detailed analysis of 10 of the most popular, including eTapestry and DonorPerfect. Each system costs $4,000 or less. That’s ideal for my listeners in small- and mid-size charities.

The guide is objective, written by Idealware and NTEN, the Nonprofit Technology Network (whose membership director, Amy Sample Ward, will be Nonprofit Radio‘s social media contributor starting next month). All they ask is your name and email. That’s perfectly reasonable and appropriate. (I’ve seen free stuff where a phone number was required. No thanks.)

Consult this really helpful, free survey if you’re looking at CRM systems.