Claire Meyerhoff, Kate Martignetti, Scott Stein, Gene Takagi, Amy Sample Ward & Jena Lynch: 650th Show!
It’s Nonprofit Radio’s 650th show and 13th Anniversary. To celebrate, co-host Claire Meyerhoff shares her “13 Pro Tips & Top Tactics for Nonprofit Podcasts.” We have our associate producer, Kate Martignetti, live music from Scott Stein, and our contributors Gene Takagi (law), and Amy Sample Ward (technology), are also on board. Jena Lynch from our sponsor Donorbox joins us. It’s fun and music and celebration! And gratitude.
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Transcript for 650_tony_martignetti_nonprofit_radio_20230724.mp3
Tony-martignetti non profit radio is in the top 1.5% of the 3.14 million podcasts worldwide. We’ll talk more about that shortly. [00:01:03.41] spk_0:
Yes, we will. And Kate, what’s happening today for the 650th? [00:01:35.35] spk_1:
Your co host today is Claire Meyerhoff and Claire has brought her 13 pro tips and top tactics for nonprofit podcasts. We’ve got much more live music from Scott Stein. Our contributors, Gene Takagi and Amy Sample Ward are here and Jenna Lynch from our sponsor Donor box will drop in. It’s fun and music and celebration and gratitude. We’re sponsored by Donor Box with intuitive fundraising software from donor box. Your donors give four times faster helping you help others. Donor box dot org. [00:01:49.20] spk_0:
Thank you. Thank you very much, Kate Claire Meyerhoff. It’s so good to see you. Welcome. Welcome, [00:01:53.23] spk_2:
tony-martignetti. Thank you so much for having me on your 650th show. That’s an amazing accomplishment. It’s [00:02:23.66] spk_0:
always a pleasure. Every July I look forward to this and every year joining and everybody else joining the very first show was July 16th in 2010 and you were on the second show, July 23rd. Absolutely. Yes. How are you doing? What’s, what’s going on in the [00:02:50.13] spk_2:
world? I’m, I’m doing very well. I would say that the um my professional highlight of the year after of course, being on tony-martignetti non profit radio was that I attended um my most favorite plan giving conference in the universe, which is the Carolinas Planned Giving conference at Canoga, the North Carolina and South Carolina Council’s put on this great um meeting in the mountains of North Carolina. And this year I was invited to do a keynote with my podcast partner, Cathy Sheffield. And we instead of doing like a keynote thing, we came up with a panel. So we did, we were, we called it the 2023 Canoga keynote panel, the Secure Act 2.0 and how it impacts fundraising. So we had a nice little panel of experts and I asked them questions and we think it was pretty popular [00:03:15.00] spk_0:
in North Carolina. I didn’t know [00:03:16.92] spk_2:
no I’m not, I’m not in North Carolina. Traveled there. [00:03:27.73] spk_0:
I know, I know. I know. I know you traveled to North Carolina. You delivered. I didn’t know I would have come. You were in the mountains. I’m at the beach. It’s a little, it’s a little far, [00:03:30.63] spk_2:
about 350 miles apart. But next time I will [00:03:34.64] spk_0:
350 miles between friends. Come on. Alright. Alright. The mountains, the mountains of North Carolina are beautiful. [00:03:41.41] spk_2:
They certainly are. They certainly are. [00:03:44.52] spk_0:
And, uh, you have, uh, you brought some, some wisdom with you for your 13 pro tips and top tactics. I did non profit podcast. [00:04:09.35] spk_2:
Yes, I did because I get asked this question a lot about podcasting because my background is in radio and then I currently, you know, host and produce my own podcast and, you know, really been around the block with all this and there’s a lot of, um, I’ve, I have a lot of wisdom I think to impart to anyone, a nonprofit, considering launching a podcast. It’s a very big undertaking and, or if you have an existing podcast, some things that might help you. So I hope that everybody learns from my 13 pro tips and top tactics for nonprofit podcasts. [00:04:29.20] spk_0:
I’m sure I’m sure they will. I’m sure we will. Uh, we’re gonna get to them. Let’s bring in Scotty, Scott Stein, Brooklyn, New York. How are you? [00:04:38.30] spk_3:
I’m great. How are you, tony? [00:04:40.36] spk_0:
My pleasure. I’m well, Thank you. Thanks for joining on the 6/50. Thank you very [00:04:44.15] spk_3:
much. Thank you. Glad to be here. This is always a highlight for me. And every time I tell people about this podcast, I said, boy, you know, he’s got 550 episodes. Oh, my goodness. Well, no, this time it’s 600 nickel. I’ve almost, I’ve lost track of the hundreds at this point. [00:05:22.04] spk_0:
You’re so thoughtful. Thank you. Yeah. No, it’s a, it’s a long run. It just, you know, I, I, somebody was, I was on someone else’s podcast and they were, they were saying, well, you know, such a long run. I say, I told them that I latch onto things that I learned and then I just keep doing them. So I don’t have to learn something new. I just, I just keep doing the same thing 650 times. It’s very freeing. I don’t have to learn something else. [00:05:30.29] spk_3:
Right. But you learn as you go and you, and you find new wrinkles and, and even though your, you, you say that it feels the same, but like you, you obviously bring a different energy to every episode and you find ways to keep it interesting and keep your listeners engaged, keep them coming back. It’s really, really pretty remarkable. [00:06:09.85] spk_0:
Well, that’s because we have great guests and, uh, and two of the great guests that are recurring guests, they’re not recurring guests. That’s the wrong. That’s the wrong appellation. They are contributors and of course, I’m talking about Gene Takagi and Amy Sample Ward. Welcome, Jean. How are you? [00:06:12.22] spk_4:
I’m doing great, honored to be here on your anniversary, tony. Um It’s been a wonderful resource for the nonprofit sector and I agree. Absolutely great guest, myself, not included but everybody else, great guest and a very witty but deeply thoughtful host. So, thank you. [00:06:52.17] spk_0:
Thank you. All right, that’s we, I try to keep it entertaining. You know, we’re where we want to work in the intersection of value for non, for small and midsize nonprofits and entertainment. And I think there is a space in there where we can, it can be light and still valuable. Absolutely. Amy Sample Ward. Welcome. [00:06:57.53] spk_5:
Hi. I’m excited that I could call in across time zones were really touching things [00:07:02.23] spk_0:
today. Welcome from Warsaw Poland. Tell us why you’re there. [00:07:06.69] spk_5:
I’m doing some training for the organization here around, you know, the usual how to use technology in this world for non profit work. [00:07:20.05] spk_0:
You’re a Bosch. Uh You’re part of the Bosch Fellowship, is that right? [00:07:28.74] spk_5:
Yeah, the Robert Bosch Academy. That’s not in Warsaw though, that is in Berlin, but just happened to be already being so close. It was easy to make the train ride over to Warsaw and do some training here. [00:07:39.52] spk_0:
Where else have you been in Europe? Anywhere else besides home based Berlin? [00:08:03.70] spk_5:
Well, many years ago before I started joining your podcast, um I lived in England and so we, uh, we went back to London and got to show our daughter around the city, um, for a week, a couple weeks ago. Yeah. But otherwise the summer in Berlin has been more than adequate to keep us [00:08:08.45] spk_0:
busy. Your family is with you, Max and R and R with you. That’s wonderful for the, for the summer. And this is three, you’re doing this for three months. right? The whole summer. [00:08:15.36] spk_5:
Yeah, I will have been here for three months. They didn’t come at the start, but [00:08:19.27] spk_0:
okay. Okay, you’re there for June, July and August. Yeah, essentially. Alright. Alright, Jean, what’s going on with you? What’s, what’s happening in, in the Neo Law Group? [00:08:43.88] spk_4:
Lots of stuff going on, of course, in our country right now. So we had the big affirmative action case come down the website web design case. So there’s lots of stuff coming from the Supreme Court and nonprofits trying to navigate it. So we’ve been staying busy, but I’ve got a road trip plan um to Vancouver with like three national parks or state parks along the way. So we’re really looking forward to that in about three weeks time. [00:09:07.39] spk_0:
Wonderful time away. Excellent. Excellent. Let’s bring in Kate martignetti. She’s the newest member of the nonprofit radio family, our associate producer Kate martignetti. Kate. Welcome. How are you? [00:09:18.79] spk_1:
I’m doing well. Thank you for having me. [00:09:21.34] spk_0:
Absolutely. Glad to have you. And I realized that before we got started, I neglected to introduce you to any sample ward when they joined. So I was gonna [00:09:31.46] spk_5:
say I see a interesting last name pair on this call. [00:09:37.84] spk_0:
Yeah. It’s quite a coincidence. It’s quite a coincidence, isn’t it? The way I found the, I found tony-martignetti non profit radio. So I just, you know, became the aptly named host and then there’s this Kate martignetti who happened to wander along. So, so I brought her in. So Kate meet Amy, Amy, meet Kate. [00:09:58.00] spk_5:
Now, [00:10:01.52] spk_2:
of course, [00:10:40.85] spk_0:
it is my kid is my niece. She’s just, just recently graduated from and to the Academy of Musical and know the American Musical and Dramatic Academy in New York City. She just so she’s professionally trained and I was happy to bring her on. We, we, we did something together on a Lark because I was at their home. They live in South Southern New Jersey. And, uh I thought, well, I have a professionally trained person and I have to do a show while I’m at your house. So let’s bring her in. And, uh, I love the way I love the way she sounded. And, uh, so now she’s in [00:11:04.97] spk_5:
permanently. I wouldn’t believe that you were not related because every once in a while I’ll meet someone and you know, will be at some event and we’re sat at the same table and we both have the last name sample and we are not related. So it can happen. You can have a not super common name and not be related, but glad to know that you really are. I’m excited that you’re doing a fun cross generational project together. Like non profit radio. That’s true. [00:11:13.99] spk_0:
I never even, I never even thought of. That’s true. Even we brought in another generation. Absolutely. Right. You can [00:11:21.29] spk_5:
learn from you. Tell me it’s a legacy and learn from, [00:11:30.65] spk_0:
we brought in a Gen Z which we did not have. All right. All right. Okay. Just, you know, we’re all talking around you and about you. Uh What’s going on? What are you doing this summer since you graduated from AMD? [00:11:40.69] spk_1:
Um Well, obviously working with you every Thursday, you know, to record and put out something for your show [00:11:48.88] spk_0:
highlight of your week. Of course, naturally, my [00:12:32.94] spk_1:
favorite part of the week um getting to call my uncle. Um I was hoping to start working at a local theater. Um But I mean, I think you’ve heard about like the Sag Aftra strike. Um So, although I could definitely still work at local theaters, it seems that most actors aren’t. I mean, even me, I don’t know if I want to go, even though it’s my passion to be on stage, I want to support my um my union even though I’m not a part of SAG and also support the writers who are putting out beautiful pieces for us to work on. So I’m kinda, you know, I’m okay doing voiceover work for now and then hopefully when things cool over when Sag and the writers get what they deserve and then I’ll hopefully get back on stage. [00:13:02.92] spk_0:
I admire your commitment to the, to the labor movement. Absolutely. Even though you’re not a member, it’s important. It’s important. All right, I’m glad you’re with us. I love working with you. Every Yes, every Thursday night we, we produced the show for the following Monday. Um Claire, why don’t you, uh why don’t you kick us off with a couple of your uh pro top tips tactics. Everybody’s, everybody’s chomping to, to hear these. I can, I can see this. A couple of people are holding up signs, you know, where’s Clay [00:13:19.14] spk_2:
tips? I know Al Roker was just, you know, on my shoulder, [00:13:24.56] spk_0:
nobody’s got signs but nobody put in the chat, but we’re all interested still. So let’s kick off what’s, what’s some, a number one pro [00:14:34.44] spk_2:
tip? We have 13, 13 tips coming up. And the first, the first pro tips and top tactics. 12 and three are all about giving important consideration to the why the what and the who of your nonprofits podcast. So the first one is why have a podcast. Should you have a podcast? Because the, your board chair is like, we need to have a podcast or your executive director is like, put me on a podcast. No, that’s not the reason to have a podcast the reason to have non profit podcast is to highlight all the wonderful people and work of your mission. So that’s really important. That’s why I have a podcast. And there’s some other reasons too. If you have a podcast, you’re gathering content in a new way. So let’s say you interview someone for your podcast and then a couple of months later you’re doing your newsletter. Well, gee you’ve got all this content on, on tape. I still like to use the word tape that you can go back to and it’s a great way to, to capture content. Tony. Do you have anything to add to my first tip about why I have a podcast? Yeah, [00:17:04.75] spk_0:
you certainly you’re right. You know, you want to center your mission. What, what, what work do you do? Who do you do it for um you know, mission uh mission centered, right? You’re not, you don’t want to go off like I did once and have a podcast on fermentation because in, in my, in my early days, I thought, well, we’ll just have, we’ll do some occasional off topic shows. And so I brought somebody on. He’s still, he’s still well known, I think in the fermentation community, his, his name is Sandor Katz, but he used to go by Sandor Kraut because sauerkraut is a popular fermented food. So I interviewed Sandor Kraut and uh it was okay about, about halfway through. I was realizing this is really this really does not belong on non profit radio. And uh Claire agreed more effusively than I just stated it. But so she was pretty adamant that and I had another one lined up to um I was going to do uh I had another one, Santa Claus, I was going to interview a professional Santa Claus. So I don’t know, you know, I was just thinking, alright, I thought, well, nonprofit professionals are varied in their interests. But what I didn’t realize in the moment when I made the decision to bring Sander on was that they can pursue those other interests through other podcasts that I was, I was lacking that in my thinking. So I brought Sander on. It’s uh it was an early show, I don’t know, many, many years ago in the first year or two, I think something like that. Um Anyway, that’s all to say, center your mission. Our mission here is small and midsize nonprofits. There will be no more fermentation shows. I’m not going to bring the professional Santa Claus on. He was disappointed too. I, I and I felt bad, I’m letting Santa Claus down, you know, you feel bad about that. I mean, the man makes his living uplifting Children and here I am telling him, you know, I I wanted you on the show, but now you can’t come. So I felt bad about dissing Santa, but it had to be done for the, for the good of the mission. That’s the whole point. Uh Claire Center, your mission in your, in your [00:18:47.72] spk_2:
podcast. Well, and that’s tip number two. Is that what is your podcast about? Really? What is the, what is the, what of your podcast? And it’s not about your executive director’s ego. It’s not about fermentation unless you’re the National Fermentation Association. Um Your, your podcast again is about your mission. And so that’s, that’s what it is about. And then number three, in the first or first little group, who is your ideal listener. And this one I think is really, really important because pretty much every nonprofit organization I’ve worked with or help them with the podcast, I say, well, who is your ideal listener? And they go, oh the general public, we want everybody to listen and that’s, that is really, you’re really off base with that because unless you’re maybe like, you know, an animal rescue um podcast and you give like tips for heatwave with dogs and stuff. Like people will find that podcast and listen to it. If you’re the Humane Society or something, that’s a helpful podcast to a lot of people. But in general, um the who is going to listen to your podcasts are going to be your most engaged people. So they might be board members, they might be longtime volunteers and they’re your longtime donors and supporters that really care about your mission. And I think the litmus test a little bit is for choosing your audience. If after listening to this podcast, would that person, would that donor feel more inclined to include your non profit in their will or other estate plans? Does the content of your podcast make them feel like they’re, you know, they’re getting good inside information that, that your nonprofits, good stewards of donation that the people who work there are really, you know, doing, doing good work. And so I think that’s the who your ideal listener is. It’s that really close, close group of people. It’s not some big, vast general audience that’s going to find you on, on Spotify. If you’re, you know, a local podcast, say in Detroit about homelessness. So interesting [00:19:18.77] spk_0:
how you bring in, you bring in a Planned Giving litmus test. Would you said after listening, would people include you in their will? Oh, that’s a pretty high, that’s a pretty high bar. [00:20:30.59] spk_2:
Well, it’s, it’s, you know, you’re, you’re speaking directly to a long time, you know, loyal donor who’s been giving to you maybe for 20 years, maybe $10 a year. And that’s your, your typical, you know, really good plan giving prospect. And so I do like to use that as a litmus test. And then another thing is you can, you know, put a little, like I call them commercials, but you can put a little recorded PS A or something or you can read it like Kate does read it, read it live and you could have a PS A about plan giving at your organization, right? So you can talk about that about your legacy society and how people can, you know, get more information, you know, put in your URL for your Plan giving dot org hashtag or slash legacy or whatever. So I think that that is a good um litmus test about what your content should be. Now, it shouldn’t be like deep in the woods like, oh, let’s talk about rates for charitable gift annuities. It wouldn’t be that right. But it would be other things that when someone is listening to your podcast, they’re like, wow, you know, this is really there. I really agree with this. This is really great. I’m happy, I’m proud to be a supporter of this, of this organization. Okay. [00:20:31.67] spk_0:
Okay. And you’re, of course, the PSAs could be any related to anything planned giving or become a monthly sustainer. But of course, you don’t want to get, you don’t want to get carried away either with promoting giving or volunteering [00:20:56.17] spk_2:
111 little spot, you know, one little spot. It’s kind of like, I used to be a traffic reporter, right? And at the end of the traffic, you know, my traffic report I’d say, and you know, traffic is brought to you by Ledo Pizza. Ledo Pizza is square because Ledo Pizza never cuts corners. That’s a 12th little spot, right? So [00:21:08.13] spk_0:
D [00:21:34.79] spk_2:
C, this is, this is a mixed 107.3 the ABC, um, CHR station in, in DC where I did the traffic for a while. Yeah. So those little there, you know, those little 12th spots and really they’re really valuable. That’s a great, you know, you could just put that at the end of your, at your nonprofit podcast interested in leaving a legacy to help animals visit blah, blah, blah slash [00:21:36.75] spk_0:
legacy. I’m more interested in Ledo pizza, never cutting corners. So the [00:21:40.89] spk_2:
Pizza Square because pizza never cuts corners. [00:21:43.69] spk_0:
Pizza Square. So they did Sicilian Pizza. Of course, of course, you wouldn’t cut the corners. The corner is the best part you want. [00:21:52.28] spk_2:
And someone wrote that and it was, you know, read on all the radio stations. And [00:22:14.24] spk_0:
I think that’s a brilliant line. Never cut corners, never cut corners, right? I saw what I saw something on a, uh, this was, uh, an electric company, there was a truck, it was something like Gans are electric. Let us check your shorts. And I thought that was great tag line. That’s [00:22:34.18] spk_2:
a really, that’s a really great tag line. Years ago, I helped judge a nonprofit tagline contest, a national one. And, and you know, the classic best example of, of a, a tagline would be, um, oh, my train of thought just went. But anyhow, I think of it [00:22:37.16] spk_0:
later. [00:22:39.48] spk_2:
I know maybe there’s a little pizza foundation and I could help them start a planned giving program. [00:22:50.25] spk_0:
Alright. I would like to work with you on that. I would like to work with you on that. Alright. You wanna you wanna give us one more tip in this, in this little block of tips? [00:24:06.19] spk_2:
Sure. Those were my first three tips. The why what and who are your podcast? And then my next group is production, making it happen. How do you make it happen? And we’ll talk about more later But the first one would be this tip number four, who is going to do the heavy lifting a podcast is a lot of work and who in your organization is going to take on this long term commitment. It’s just not just one little thing that you do one weekend and you forget it and it needs to be someone who is super excited about doing this podcast, someone who learns quickly, someone who’s tech Savvy, perhaps like Kate martignetti, someone who’s test tech savvy, they could, they could run your podcast and that’s really important like who’s gonna do the work because in a lot of cases, a nonprofit podcast has one person doing all the work there, the host there, the producer, they book the guests, they record it and they edit it, they make it an MP three, they put it up on Buzz Sprout or their other host and they do it also. If you have this one person that’s super excited about doing the podcast with some skills that’s really, um that it’s really, really, really important [00:24:08.71] spk_0:
and I agree with you that they should be excited about it. Not, well, all right. You know, okay, if you’re gonna add it to my, to do list, [00:24:18.60] spk_2:
which is usually how it [00:24:50.75] spk_0:
Right. Right. You gotta be because, because it is a lot of work and you want somebody who’s motivated, you know, he’s got some, got some passion about it, you know, really is interested in taking on that, that heavy lifting that you described because, because it takes time, it does take time. All right, Claire, cool. Thank you. We were going to revisit the through the, through the show. And, uh I just, uh at this point, I want to bring in uh our resident musician from Brooklyn New York, Scott Stein, Scott’s gonna, Scott’s gonna do a song for us a new day. Tell us about the song [00:24:57.57] spk_3:
Scott. I think the song is, it’s mostly about fermentation. [00:25:04.09] spk_0:
So its mission centric, who sent us the mission of the show? [00:25:08.24] spk_3:
I wasn’t sure if too much time had elapsed, maybe your listeners may have forgotten about that section. Um [00:25:13.33] spk_0:
No, that was, that was, that was a bona fide callback. Cool. [00:25:48.55] spk_3:
Cool. It’s not about that. I think the song is rather new. So I think it is about kind of just finding your way through the, you know, the challenges in life and trying to, to stay centered, which is, I think something that’s easier said, than done for most of us myself included. By the way, there might be, some, might get some sound effects. It’s just sort of thunder storming here in Brooklyn. So, uh, so if you hear that, hopefully it’ll be just like right in rhythm. Okay. [00:25:57.12] spk_0:
That’s how we know we’re live thunder in the background. We don’t, we don’t, we don’t take that out. All right, Scott Stein, a new day [00:29:10.31] spk_6:
at the moment with soldiers and guards. Even there never had a plan and, and a half empty bed thinking maybe that’s where I should have stayed time. Yeah. Yeah. What speed? Mhm Yeah. Now I’m stuck. Mm As far as the eye can see from the valley to the top of [00:29:15.32] spk_3:
the ridge. [00:30:10.30] spk_6:
Hurry up, steady but slow. The arms of the got some miles to go. Yeah. Yes, it is. Now [00:30:25.64] spk_0:
Scott Stein, who beautiful Scott. That’s lovely. That’s a beautiful new song. A new day. [00:30:32.10] spk_3:
Thank you. Glad you enjoyed it. Absolutely. Doing some shows coming up. So it’s an impetus to get some new songs written and finished and out into the world. So, so there you go. [00:30:57.33] spk_0:
Thank you for doing it. And we’ve got, we’ve got more. Scott’s gonna do a couple of other songs for us shortly. I want to bring in Jenna Lynch from our sponsor donor box, Jenna. First of all, am I saying your name correctly is Jenna or Gina? [00:31:03.77] spk_7:
It’s Jenna. Good job [00:31:05.52] spk_0:
welcome Jenna’s non profit. Advocate at our sponsor, Donor box, Jenna. Thank you for joining and thank you for donor boxes. Sponsorship of nonprofit radio. [00:31:18.46] spk_7:
Well, thank you for having me. And congratulations. 650 shows. 13 years. That is uh incredible. That is just amazing. I’ve been a fan for a long time, so I’m really grateful to be a part of this and I didn’t know I was entering into a concert here. That was really cool. [00:31:48.01] spk_0:
I see. You’ve got your branded T shirt on. Very, are your branded T shirt? You’re branded button down shirt? Yes, I’ve got the donut box shirt. Okay, wearing the swag. So, so Jenna tell us a little about donor box. I mean, this is, is used by 50,000 organizations worldwide. Uh 40,000 in the United States. What, what’s going on? What’s the formula at Donor Box that you’ve got 50,000 organizations worldwide using this? [00:32:54.92] spk_7:
Yeah. Well, thank you for that question. So, at Donor Box, we are all about empowering nonprofits to make a difference. So we are a fundraising platform built with fundraisers for fundraisers. So our team, we’ve had our boots on the ground and we really inform what the product looks like because we understand the seasons of nonprofit and nonprofit pain points. So, so I think that’s one thing that really helps our nonprofit users really thrive. Um And something that I think also makes us stand out is that at the heart of our fundraising platform is something called the Ultra Swift donation form. So this is really a game changer um designed to reduce that donor drop off when they’re making a donation and it provides a really quick donation experience. That is we’ve timed this over four times faster than traditional donation forms because we all know that we want to go through the hassle of making that transaction, right? We [00:33:06.95] spk_0:
say that on the show every week. Uh next donations four times faster. So good, cool. I was gonna ask you why our donations going four times faster. Alright, so, right. So it cuts down on drop off, [00:33:35.53] spk_7:
it cuts down on drop off, which really makes a big difference because in today’s digital age, we are all about convenience. We’ve all we’re all donating on our phones were all using these digital wallets, right? So we don’t want to go through the hassle of plugging through the these long ugly tedious forms. So with our ultra swift pay folks can make a donation and uh you know, really quick time and that means that your nonprofit is getting that donation uh super fast as well. So um I think that’s a pretty big deal for folks [00:33:53.22] spk_0:
and you have something new to the live kiosk, right? Donor Box Live Oscar. What is that about? [00:34:57.03] spk_7:
Sure. Well, so that’s the perfect segway I think beyond our donation pages and forms, we offer a comprehensive suite of fundraising solutions. So it’s not just the forms and the pages. So from selling event tickets to engaging supporters through peer to peer campaigns, crowdfunding pages, text to give. Um we really offer a versatile uh set of fundraising solutions to cater to all needs. And one of those things is the donor box like chaos. This is something that we recently released and we’re seeing really great results from a nonprofit community. So it’s for those in person fundraising moments. So it’s um it really simplifies the process of collecting on site donations and on the spot donations using a tablet or card reader. So this kind of replaces that clunky box that you have at the front of your museum or at your brick and mortar, mortar, non profit people can and swipe tap or dip their card and give in a way that’s convenient for them and you can still engage those folks later. So instead of people just dropping five bucks into a box and you have no idea who did it. People will give through the live kiosk, they get a thank you and a receipt automatically and you can put those people into your fundraising cycle so that you can continue to nurture those relationships. [00:35:21.20] spk_0:
So that’s for like Galas golf outings, auctions, things like this, anything, anything live and in person. [00:35:29.26] spk_7:
Yes, exactly. It really is a great apply to [00:35:34.51] spk_0:
all before you go leave us with one more thing you’d like, you’d like our listeners to know about uh donor box and let me thank you again for the donor box sponsorship. What what, what would you like would you like to leave us with? [00:36:31.12] spk_7:
Sure. I think one final note, I think what truly sets donor box part is our team’s commitment to supporting the growth of our nonprofit users. So yes, we have all this awesome tech, but we truly believe in the human touch, right? Which is why we are a team of people that have had experience in the nonprofit sector are ourselves. So we provide a range of resources to help our nonprofit users. So our customer success team is totally amazing and dedicated to helping nonprofits succeed. And they provide this personalized support 24 hours a day, Monday through Friday and even offer weekend help as well. And beyond this, we offer fundraising coaching through a premium package, monthly, free webinars. And we have something called the Donor Box Academy to provide these really valuable guidance and knowledge and courses and resources all in one kind of tidy package. So we’re really here to walk alongside you throughout your fundraising journey. So again, balancing the tech with the human touch and making sure that you’re accomplishing your goals. [00:37:01.22] spk_0:
Thank you, Jenna. Thank you. Thank you again for the donor box sponsorship, Jenna Lynch non profit. Thank you so much for having me at donor box. My pleasure. Thank you [00:37:11.41] spk_5:
and Jenna. Thanks for being at the MTC this year [00:37:14.51] spk_7:
of [00:37:15.14] spk_5:
course [00:38:43.55] spk_0:
so long, Jenna. All right. Uh Claire, you know, it’s something interesting. We’re clear we’re gonna talk about some, some, some more of the 13 pro tips and top tactics. But it’s just something interesting, you know, I, I asked Jenna was like, pronouncing her name right to me, Jen. A, you know, it’s just, it’s, it’s Jenna. That’s, that’s the only, that’s the only, to me that’s the only conceivable pronunciation. But when you bring in a second set of eyes or more like Kate as, as our associate producer, she asked me before we went live, is it Jenna or Gina? I thought, oh should, it could be Gina? It could be Gina. So you see the value of, of uh well, my, my brilliant niece, first of all, but a very close second to that the value of somebody else, you know, just another perspective. I mean, of course, it could be Gina but to me, there was no other way. Um So there is another way and having a different perspective on anything. Uh I’m getting a little prophetic now, a little little misty, you know, anything besides how to pronounce somebody’s name uh is valuable, a new perspective, fresh perspective. So give us some fresh perspective on, on nonprofit nonprofit podcasts. Let’s talk about a couple more. Shall be clear, [00:39:55.18] spk_2:
let’s do a few more tips for, for good non profit podcasts. And so my tip number five is only let a few select hands touch this podcast. So this is not a project for a committee. You will never have a podcast. See the light of day when you have a committee to the podcast committee, the podcast committee is not a good thing. Really, one person can do the whole thing and then you might have two people involved. Let’s say you have someone that’s a host besides yourself or, or vice versa. So how have just a very, very few people involved in your podcast? Because one person really can do it all and one person can decide the format, they can book the guests, they can serve as host, they can record, they can edit, upload that final MP three and make sure that it, it gets fed to podcast providers like Spotify and, and I heart and all those, you know, there’s a whole sequence to this and then also like, where is this going to live on your website? So there’s a lot of back end stuff to, to doing your. So my, my tip number five is only let a few people touch the podcast. Number six is one person can do it all because I like to just really emphasize, emphasize that. And so we’re just, you know, moving, moving along. So [00:40:37.33] spk_0:
I can, I can, I just can I meld those 25 and six. The only thing that I do have help with is on that back end. So, you know, your tip is just a few people and I do have help on the technical side, our web guy, Mark Silverman, uh, social media, Susan Chavez. So, you know, I produce an audio file every week and I put it someplace for, for Mark and then he puts it where the, the podcast platform crawlers will find it, Apple, Spotify, Google, etcetera. So, so, uh, so putting those two to get to tips together, I do have some help on the, on the back end. But I absolutely agree with you that one person can do. We could do all of it, but certainly one person could do the front side, all the guests and the ideas and the hosting and one person, you know, back back side. [00:41:36.00] spk_5:
Do you remember real non profit life? If one person does it and that person leaves you no longer have a podcast because no one else in the organization knows where you upload the file to or how you recorded it or who the guest list was. So back declares very original point. A podcast is a long term commitment and that means, well, it does not, I absolutely agree. Technology of any time by committee usually never ever turned on. Um, but there needs to be some ability for folks to go on vacation and take some time off for folks to share knowledge may have backups. Um, because otherwise, you know, it’s similar reasons why you don’t have only one person in the organization that knows about the program and runs the program entirely by themselves. Otherwise your program or your service would end as soon as they left the organization. [00:42:20.43] spk_2:
That’s an excellent point. And so it would be very, it would behoove you to create, you know, documents concerning the podcast, like if you have a format sheet or anything and, you know, share that with other people at the organization so that they are at least familiar with it. And, you know, another point would be too, if you just do a once a month, that’s really enough people, like, you know, tony has this massive commitment, right where he does it once a week. But it’s, it’s a, that’s a load of work. So for your nonprofit, once a month is fine, it really is. And you can just, you know, do it once a month that gives you plenty of time to get it, to get it all together. The [00:44:00.85] spk_0:
only thing I would add to that is, uh before we bring in Scott because we got some music coming up from Scott very shortly. Uh The consistency is important. If you’re gonna do once a month, stick with once a month, don’t say, well, we’re gonna take the summer off. You know what? Because then the summer bleeds into the fall and your podcast collapses. People, people unsubscribe you. Consistency is key. If it’s gonna be whatever, it’s gonna be twice a month, once a month. If you’re gonna go for weekly. You know, that is a big lift. That’s an enormous lift for somebody who’s got a full time job to, um, just be consistent. Stick with it to Amy’s point. If you go on vacation, either pre record a show. So to cover yourself while you’re away or have somebody fill in for, you can certainly have a guest host. Uh, David Letterman had guest hosts and, uh, other people whose nighttime shows I don’t watch anymore. I still have guest hosts. I was gonna go to Johnny Carson with uh Joan Rivers, but that’s probably wasted on 98% of the audience. So. Exactly. Amy says, shaking your head. No. What’s that? Kate is like my, my, my, my 61 year old uncle. Right. Exactly. But you can have it, you can have a guest host, believe it, my, my examples, my, my dated examples aside, you can have a guest host. Keep with the consistency, right to, right to Claire’s Point and to, and to Amy’s point, we’re gonna, we’re gonna bring, well, [00:44:21.48] spk_2:
I want to emphasize that when I talk about like having one person do it, that’s really mostly for the beginning to get this thing launched, right? Because it’s really hard to get things to get this podcast launched. But why once you have that podcast going, then after a couple of episodes, you could bring in a guest host and now that person is learning more and more. But I think the one person or a few hands is definitely right when you’re starting your podcast so you can, you know, get it done [00:45:02.93] spk_0:
and absolutely. Absolutely. No committee, no committee. Okay. Let’s bring in Scott. I, uh, I requested Scott play a song that I love, love on his album. He introduced it for us last year on the 6/100 show Uphill. The album is Uphill and my favorite song on that album is a good life and I love that Scott. I’m, I guess I’m, I guess I’m supposed to let the musician talk about the show but I mean their song. But, but, but you know, you’re suffering a lackluster host, you all, all, all five of, you know, this. So, uh but, but, but I’m a fan so I’m sharing effusively, I love that. The album is Uphill, but the final song on the album is, [00:45:55.17] spk_3:
thank you. I’m, I’m so glad you, first of all, thank you for requesting the song and taking such a careful listen. Yeah, the album is uh it’s definitely a moodier piece. Um I was my family that went through, give you the short version, but we were going through a lot. There was, we lost some dear family members and it was just a lot of turmoil and this record was kind of my way of, of um working through it. Uh But I needed to end on an uplifting note or some kind of some kind of joy even if its hard won and, and that’s where this song really came from. And so I’m happy to do it for you. Thank [00:46:13.48] spk_0:
you, Scott. A good [00:48:23.79] spk_6:
life. She’s been shot. Copy. So we’re reliable. Mhm. Mhm. Does he get the car? Very [00:50:52.50] spk_0:
beautiful. A good life. Scott Stein. Don’t just stick to what, you know, let it fly and watch it go. Love that. I always love that when I’m listening on my own, that one just always catches me. Don’t just stick to what, you know, let it fly and watch it go. Thank you, Scott. Thank you, Claire. Let’s, uh, talk about some more pro tips and, uh, and, and finish out your 13. [00:54:25.74] spk_2:
Yeah. Well, I’d like to for, for budding broadcasters, people who want to do their own nonprofit podcast and you’re thinking, well, what, what would be some of the topics, what would we talk about on this nonprofit podcast? So I suggest looking to your existing communications, what type of content gets the best feedback on your social media and your newsletter, your E news, right? Like you do a little feature on a, on a donor or something and, and you get a bunch of emails from people going, oh, I love that little article about the lady that did XYZ. So your, your existing content really should inspire you to what is going to be on the podcast? What do your, your longtime uh, donors like to hear about. And then uh my next tip is something that Tony gave me. I love this, your topics and your guests also should pull back the curtain that each episode should illustrate it for those who love it and want to know more. Let those people know that there’s, you know, something behind behind here, there’s like magic happening that’s making this nonprofit so great. So try to pull back the curtain a little bit. And then, um, my next tip is something tony I know. Agrees with two. You should adopt a guest first policy. So a lot of people say like, oh, I’d love, we should really do a story about the people cleaning up the rivers in our community. Well, do you know anybody know? And then you have to like hunt around for this magical person who’s going to come on and talk about this content on the flip side. If you do guest first, let’s say you’re talking to someone at your organization, they tell you something really, really interesting. You’re like, wow, that was so interesting. That person is really lively. They want to do the podcast. That’s the person who should be on your podcast. And then that’s guest first. So it’s you think about the guest first and the, the topic is secondary. And I think a great way to illustrate this is with Prince Harry and Meghan who got this massive, um, uh, they got a ton of money to do a podcast for Spotify. But now we’re reading a, you know, Spotify is not doing that anymore. And so they killed it. So now I read little things in the news about, you know, people who know stuff about what was going on, you know, behind the scenes. And so they would get on a call with Prince Harry who I think is a lovely guy and, and they’d say, well, what kind of, you know, podcast you want to do? And he go, well, you know, I would love to talk to Vladimir Putin about his childhood trauma or I would love to talk to Donald Trump about his childhood trauma. And then the producers working with Harry would say, well, do you know Putin? Do you know Trump? Well, no. So how, how is that gonna happen? Meanwhile, your Prince Harry, right? Like a lot of people would want to come on your podcast that, you know, like super cool people, right? Like he’s involved in a lot of different nonprofit causes. There must, you know, there’s all kinds of great people he could have on his podcast, but he’s pitching these ideas that are just not gonna happen and that happens to with non profit podcast. They said, oh, we really need to do it about this. And it’s like, well, who are we gonna have on? Oh, I don’t know. And then you look around for this magic person and then maybe you find the person and they go, no, I don’t want to be on a podcast. You want people who want to be on your podcast that are excited about being on your podcast. So if you go and look at like your previous newsletters and things and you say, oh my God, we interviewed this woman about this show. She was, she loved doing the article, she loved the article. We’ll put her on your podcast. She’s already warmed up. So, you know, I love to repurpose content and ideas um with nonprofits, I [00:54:37.70] spk_0:
love that little shameless self promotion that the, that tony-martignetti non profit radio outlived the Harry and Meghan. Yes. Okay. [00:54:48.60] spk_2:
Getting more money. [00:55:06.97] spk_0:
There’s another one, you know, the Bruce Springsteen Barack Obama podcast, that one collapsed. Michelle Obama had a podcast that one collapsed. So, uh you know, non profit radio has persevered through the uh through the turmoil of podcasting. At least I believe those were both Spotify podcasts. But, uh I feel bad for Bruce and Barack that they couldn’t keep their podcast [00:56:03.74] spk_2:
going. I feel they couldn’t do as well as tony-martignetti. And when I talk to nonprofits about podcast, I always talk about tony-martignetti. There’s never an initial conversation that I have with someone that doesn’t mention you because I’ll say, look, so here’s this person. 13 years ago. I, he wanted to do this podcast. He put all these things in order. He’s still doing it. He does one a week every week of the year, except for two, that’s 50 a year. I mean, that’s, that takes a ton of work. So I always, I always talk about that. So rounding out my, my top tips, um, I think this is a good tip, the politics, right, of the, of the nonprofit podcast. So, so if you’re, you’re, you’re the person working on it. Like, don’t oversell it. Right. Don’t say over going to have, you know, one, a, one a week and we’re going to have all these people on, don’t oversell what you’re doing. Just keep it, keep it low and say, you know, we’re working on a pilot episode. That’s a great way to manage the nonprofit politics is to say, you know, that we’re doing a pilot episode, we’re going to see how it sounds. Well, let different people listen to it. And, um, I think that’s, that’s a great thing to do. Managing expectations, managing expectations. [00:56:28.94] spk_0:
That’s probably a very good idea. We’re working on a pilot. Let’s see how, let’s, [00:57:00.51] spk_2:
yeah, working on a pilot, manage those expectations because that’s, you know, it’s like a campaign or something. So I’ll do my very last tip right now. Let’s call it number 13, we’ll wrap it up and here’s the pro my, my number 13 pro tip. Look at existing podcast for inspiration and validation. So, look around at other nonprofits, see what they’re doing, how they do it and, and do that, find, find those. And I found a few really, really good non profit podcast I want to mention and well, put these out there somewhere. So, Feeding Tampa Bay, which is a, you know, a food insecurity non profit, they have a great um podcast. Vermont Arts Council has a great podcast and something called Farm Commons has a great podcast. So there’s a lot of really good non profit podcast out there and you can see how they do it. You can see what their back end looks like. What does it look like on their website? Right? So that’s, you know, uh what is it, the sincerest form of flattery, [00:57:30.03] spk_0:
copying, copying, imitation, imitation. Thank you. Alright. Cool Claire. Thank you. Thanks for, thank you for finding three excellent examples to [00:57:44.22] spk_2:
thank you. Yes. Well, I think, I think that’s helpful for, for our other are 90 other 95% of the nonprofit spectrum. The people without the big budgets, [00:57:49.17] spk_0:
cheap red wine is our theme music. It’s been our theme music for many years. I don’t know, I don’t know how many 8, 10 years, a long time, a long [00:58:01.09] spk_3:
time. [00:58:08.88] spk_0:
So I always ask Scott to perform cheap red wine. Um And so Scott, you wanna, you wanna intro the song at all? [00:58:51.41] spk_3:
Sure. I wrote this one when I was much, much younger and maybe a little more cynical. I appreciate you letting me do this song last because it sits the highest in my range. Is the hardest one to sing. So, allowing me to just get a little warmed up. But, yeah, this is from a record I did back in 22,009 called Jukebox was actually the first record I did after moving to New York and moved in 07. And so I was just, you know, wide eyed and bushy tailed. Although I didn’t think I was, I certainly was back then, uh, as Fresh off the boat from Ohio as it were. So, anyway, so, but I was, I was thrilled when I got the call that Tony that you wanted to use the song and we’re gonna license it. And, uh, and I’m just so tickled that, that, that you’re still using it and, uh, it’s going strong. So here’s the, here’s the full song, [00:59:12.17] spk_0:
Deep Red Wine. It’s my pleasure, Scott Cheap Red wine, [01:02:25.27] spk_6:
baby. Just keep on talking sooner or later. I’ll figure out seeking romantic advice from a building because I’m on it. Look. Mm. You’re losing a diamond. Mhm. And nobody else in used to find me charming, but I can’t figure out don’t matter now [01:03:31.55] spk_0:
at the top of his range, top of his range, Scott Stein. Thank you. Thank you very much, Scott. Thanks so much for being with us for the 6/50. Thank you. [01:03:41.65] spk_5:
May be one of Claire’s Pit. Should be to have a live musician with your product. [01:03:58.26] spk_2:
Well, if you have a very robust podcast, yes, you could have live, you can have live, you have live music. I get my music off of something called story blocks. That’s a website that has all this great non live music [01:04:02.25] spk_0:
that you can sample. Ward Amy Jean. Thanks for being with me. [01:04:07.69] spk_5:
Thanks for having us along the ride. [01:04:10.06] spk_0:
Absolutely. My pleasure. Continued. Good luck to you, Amy. And you’re in your fellowship. Thanks [01:04:18.98] spk_5:
to schedule some time later and debrief at all. [01:04:23.44] spk_0:
Okay, you can debrief on non profit radio if you like that. That’s what [01:04:26.75] spk_5:
I mean. We’ll hash it all up together. Okay. Okay. [01:04:29.89] spk_0:
Alright, Jean. Thank you so [01:04:32.82] spk_4:
much. Thanks Tony and just to add into the tips. Um Don’t infringe on creators rights. Don’t take Scott songs and, and put them on there without his permission and license and writers Guild go because you got to protect those, your, your creators, right? So, thank you for leaving that up [01:04:51.49] spk_2:
to [01:04:53.98] spk_0:
and yeah, I licensed cheap red wine from Scott all those years ago. [01:04:58.89] spk_3:
Yes, appreciated proud member of local leader to FM. So, [01:05:03.86] spk_6:
all [01:05:06.91] spk_0:
right, Claire Meyerhoff. Thank you very much. Thanks for joining us. Thanks for bringing your tips. Always a pleasure to have you join us on the, the show. Anniversaries. Thanks, [01:05:16.00] spk_2:
Claire, tony. It’s great. It’s a, it’s a highlight of my year. I’ll see you at the 7/100 show. [01:05:23.33] spk_0:
You will. Thank you. Thanks everybody, Kate. Thank you. Thank you, Kate. Take us out. [01:05:31.52] spk_1:
Happy to tony. If you missed any part of this week’s show, [01:05:37.27] spk_0:
I beseech you find it at tony-martignetti dot com. We’re [01:05:55.59] spk_1:
sponsored by Donor Box with intuitive fundraising software from donor box. Your donors give four times faster helping you help others. Donor box dot org. Our creative producer is Claire Meyerhoff. I’m your associate producer, Kate martignetti. The show, social media is by Susan Chavez. Mark Silverman is our web guide and this glorious live music is by Scott Stein. [01:06:23.29] spk_0:
Thank you for that affirmation, Scotty. You’re with me next week for non profit radio, non, profit ideas for the other 95% go out and be great.
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[00:00:38.61] spk_0:
And welcome to tony-martignetti non profit radio. Big non profit ideas for the other 95%. I’m your aptly named host of your favorite abdominal podcast. It’s mid July. We’ve got the live music and that can only mean one thing. It’s our 650th show and 13th anniversary celebration, jubilee anniversary celebration. Welcome. Welcome to the 650th show. Here’s our associate producer, Kate with a little known fact about your favorite abdominal podcast that needs to be more widely known.
Tony-martignetti non profit radio is in the top 1.5% of the 3.14 million podcasts worldwide. We’ll talk more about that shortly. [00:01:03.41] spk_0:
Yes, we will. And Kate, what’s happening today for the 650th? [00:01:35.35] spk_1:
Your co host today is Claire Meyerhoff and Claire has brought her 13 pro tips and top tactics for nonprofit podcasts. We’ve got much more live music from Scott Stein. Our contributors, Gene Takagi and Amy Sample Ward are here and Jenna Lynch from our sponsor Donor box will drop in. It’s fun and music and celebration and gratitude. We’re sponsored by Donor Box with intuitive fundraising software from donor box. Your donors give four times faster helping you help others. Donor box dot org. [00:01:49.20] spk_0:
Thank you. Thank you very much, Kate Claire Meyerhoff. It’s so good to see you. Welcome. Welcome, [00:01:53.23] spk_2:
tony-martignetti. Thank you so much for having me on your 650th show. That’s an amazing accomplishment. It’s [00:02:23.66] spk_0:
always a pleasure. Every July I look forward to this and every year joining and everybody else joining the very first show was July 16th in 2010 and you were on the second show, July 23rd. Absolutely. Yes. How are you doing? What’s, what’s going on in the [00:02:50.13] spk_2:
world? I’m, I’m doing very well. I would say that the um my professional highlight of the year after of course, being on tony-martignetti non profit radio was that I attended um my most favorite plan giving conference in the universe, which is the Carolinas Planned Giving conference at Canoga, the North Carolina and South Carolina Council’s put on this great um meeting in the mountains of North Carolina. And this year I was invited to do a keynote with my podcast partner, Cathy Sheffield. And we instead of doing like a keynote thing, we came up with a panel. So we did, we were, we called it the 2023 Canoga keynote panel, the Secure Act 2.0 and how it impacts fundraising. So we had a nice little panel of experts and I asked them questions and we think it was pretty popular [00:03:15.00] spk_0:
in North Carolina. I didn’t know [00:03:16.92] spk_2:
no I’m not, I’m not in North Carolina. Traveled there. [00:03:27.73] spk_0:
I know, I know. I know. I know you traveled to North Carolina. You delivered. I didn’t know I would have come. You were in the mountains. I’m at the beach. It’s a little, it’s a little far, [00:03:30.63] spk_2:
about 350 miles apart. But next time I will [00:03:34.64] spk_0:
350 miles between friends. Come on. Alright. Alright. The mountains, the mountains of North Carolina are beautiful. [00:03:41.41] spk_2:
They certainly are. They certainly are. [00:03:44.52] spk_0:
And, uh, you have, uh, you brought some, some wisdom with you for your 13 pro tips and top tactics. I did non profit podcast. [00:04:09.35] spk_2:
Yes, I did because I get asked this question a lot about podcasting because my background is in radio and then I currently, you know, host and produce my own podcast and, you know, really been around the block with all this and there’s a lot of, um, I’ve, I have a lot of wisdom I think to impart to anyone, a nonprofit, considering launching a podcast. It’s a very big undertaking and, or if you have an existing podcast, some things that might help you. So I hope that everybody learns from my 13 pro tips and top tactics for nonprofit podcasts. [00:04:29.20] spk_0:
I’m sure I’m sure they will. I’m sure we will. Uh, we’re gonna get to them. Let’s bring in Scotty, Scott Stein, Brooklyn, New York. How are you? [00:04:38.30] spk_3:
I’m great. How are you, tony? [00:04:40.36] spk_0:
My pleasure. I’m well, Thank you. Thanks for joining on the 6/50. Thank you very [00:04:44.15] spk_3:
much. Thank you. Glad to be here. This is always a highlight for me. And every time I tell people about this podcast, I said, boy, you know, he’s got 550 episodes. Oh, my goodness. Well, no, this time it’s 600 nickel. I’ve almost, I’ve lost track of the hundreds at this point. [00:05:22.04] spk_0:
You’re so thoughtful. Thank you. Yeah. No, it’s a, it’s a long run. It just, you know, I, I, somebody was, I was on someone else’s podcast and they were, they were saying, well, you know, such a long run. I say, I told them that I latch onto things that I learned and then I just keep doing them. So I don’t have to learn something new. I just, I just keep doing the same thing 650 times. It’s very freeing. I don’t have to learn something else. [00:05:30.29] spk_3:
Right. But you learn as you go and you, and you find new wrinkles and, and even though your, you, you say that it feels the same, but like you, you obviously bring a different energy to every episode and you find ways to keep it interesting and keep your listeners engaged, keep them coming back. It’s really, really pretty remarkable. [00:06:09.85] spk_0:
Well, that’s because we have great guests and, uh, and two of the great guests that are recurring guests, they’re not recurring guests. That’s the wrong. That’s the wrong appellation. They are contributors and of course, I’m talking about Gene Takagi and Amy Sample Ward. Welcome, Jean. How are you? [00:06:12.22] spk_4:
I’m doing great, honored to be here on your anniversary, tony. Um It’s been a wonderful resource for the nonprofit sector and I agree. Absolutely great guest, myself, not included but everybody else, great guest and a very witty but deeply thoughtful host. So, thank you. [00:06:52.17] spk_0:
Thank you. All right, that’s we, I try to keep it entertaining. You know, we’re where we want to work in the intersection of value for non, for small and midsize nonprofits and entertainment. And I think there is a space in there where we can, it can be light and still valuable. Absolutely. Amy Sample Ward. Welcome. [00:06:57.53] spk_5:
Hi. I’m excited that I could call in across time zones were really touching things [00:07:02.23] spk_0:
today. Welcome from Warsaw Poland. Tell us why you’re there. [00:07:06.69] spk_5:
I’m doing some training for the organization here around, you know, the usual how to use technology in this world for non profit work. [00:07:20.05] spk_0:
You’re a Bosch. Uh You’re part of the Bosch Fellowship, is that right? [00:07:28.74] spk_5:
Yeah, the Robert Bosch Academy. That’s not in Warsaw though, that is in Berlin, but just happened to be already being so close. It was easy to make the train ride over to Warsaw and do some training here. [00:07:39.52] spk_0:
Where else have you been in Europe? Anywhere else besides home based Berlin? [00:08:03.70] spk_5:
Well, many years ago before I started joining your podcast, um I lived in England and so we, uh, we went back to London and got to show our daughter around the city, um, for a week, a couple weeks ago. Yeah. But otherwise the summer in Berlin has been more than adequate to keep us [00:08:08.45] spk_0:
busy. Your family is with you, Max and R and R with you. That’s wonderful for the, for the summer. And this is three, you’re doing this for three months. right? The whole summer. [00:08:15.36] spk_5:
Yeah, I will have been here for three months. They didn’t come at the start, but [00:08:19.27] spk_0:
okay. Okay, you’re there for June, July and August. Yeah, essentially. Alright. Alright, Jean, what’s going on with you? What’s, what’s happening in, in the Neo Law Group? [00:08:43.88] spk_4:
Lots of stuff going on, of course, in our country right now. So we had the big affirmative action case come down the website web design case. So there’s lots of stuff coming from the Supreme Court and nonprofits trying to navigate it. So we’ve been staying busy, but I’ve got a road trip plan um to Vancouver with like three national parks or state parks along the way. So we’re really looking forward to that in about three weeks time. [00:09:07.39] spk_0:
Wonderful time away. Excellent. Excellent. Let’s bring in Kate martignetti. She’s the newest member of the nonprofit radio family, our associate producer Kate martignetti. Kate. Welcome. How are you? [00:09:18.79] spk_1:
I’m doing well. Thank you for having me. [00:09:21.34] spk_0:
Absolutely. Glad to have you. And I realized that before we got started, I neglected to introduce you to any sample ward when they joined. So I was gonna [00:09:31.46] spk_5:
say I see a interesting last name pair on this call. [00:09:37.84] spk_0:
Yeah. It’s quite a coincidence. It’s quite a coincidence, isn’t it? The way I found the, I found tony-martignetti non profit radio. So I just, you know, became the aptly named host and then there’s this Kate martignetti who happened to wander along. So, so I brought her in. So Kate meet Amy, Amy, meet Kate. [00:09:58.00] spk_5:
Now, [00:10:01.52] spk_2:
of course, [00:10:40.85] spk_0:
it is my kid is my niece. She’s just, just recently graduated from and to the Academy of Musical and know the American Musical and Dramatic Academy in New York City. She just so she’s professionally trained and I was happy to bring her on. We, we, we did something together on a Lark because I was at their home. They live in South Southern New Jersey. And, uh I thought, well, I have a professionally trained person and I have to do a show while I’m at your house. So let’s bring her in. And, uh, I love the way I love the way she sounded. And, uh, so now she’s in [00:11:04.97] spk_5:
permanently. I wouldn’t believe that you were not related because every once in a while I’ll meet someone and you know, will be at some event and we’re sat at the same table and we both have the last name sample and we are not related. So it can happen. You can have a not super common name and not be related, but glad to know that you really are. I’m excited that you’re doing a fun cross generational project together. Like non profit radio. That’s true. [00:11:13.99] spk_0:
I never even, I never even thought of. That’s true. Even we brought in another generation. Absolutely. Right. You can [00:11:21.29] spk_5:
learn from you. Tell me it’s a legacy and learn from, [00:11:30.65] spk_0:
we brought in a Gen Z which we did not have. All right. All right. Okay. Just, you know, we’re all talking around you and about you. Uh What’s going on? What are you doing this summer since you graduated from AMD? [00:11:40.69] spk_1:
Um Well, obviously working with you every Thursday, you know, to record and put out something for your show [00:11:48.88] spk_0:
highlight of your week. Of course, naturally, my [00:12:32.94] spk_1:
favorite part of the week um getting to call my uncle. Um I was hoping to start working at a local theater. Um But I mean, I think you’ve heard about like the Sag Aftra strike. Um So, although I could definitely still work at local theaters, it seems that most actors aren’t. I mean, even me, I don’t know if I want to go, even though it’s my passion to be on stage, I want to support my um my union even though I’m not a part of SAG and also support the writers who are putting out beautiful pieces for us to work on. So I’m kinda, you know, I’m okay doing voiceover work for now and then hopefully when things cool over when Sag and the writers get what they deserve and then I’ll hopefully get back on stage. [00:13:02.92] spk_0:
I admire your commitment to the, to the labor movement. Absolutely. Even though you’re not a member, it’s important. It’s important. All right, I’m glad you’re with us. I love working with you. Every Yes, every Thursday night we, we produced the show for the following Monday. Um Claire, why don’t you, uh why don’t you kick us off with a couple of your uh pro top tips tactics. Everybody’s, everybody’s chomping to, to hear these. I can, I can see this. A couple of people are holding up signs, you know, where’s Clay [00:13:19.14] spk_2:
tips? I know Al Roker was just, you know, on my shoulder, [00:13:24.56] spk_0:
nobody’s got signs but nobody put in the chat, but we’re all interested still. So let’s kick off what’s, what’s some, a number one pro [00:14:34.44] spk_2:
tip? We have 13, 13 tips coming up. And the first, the first pro tips and top tactics. 12 and three are all about giving important consideration to the why the what and the who of your nonprofits podcast. So the first one is why have a podcast. Should you have a podcast? Because the, your board chair is like, we need to have a podcast or your executive director is like, put me on a podcast. No, that’s not the reason to have a podcast the reason to have non profit podcast is to highlight all the wonderful people and work of your mission. So that’s really important. That’s why I have a podcast. And there’s some other reasons too. If you have a podcast, you’re gathering content in a new way. So let’s say you interview someone for your podcast and then a couple of months later you’re doing your newsletter. Well, gee you’ve got all this content on, on tape. I still like to use the word tape that you can go back to and it’s a great way to, to capture content. Tony. Do you have anything to add to my first tip about why I have a podcast? Yeah, [00:17:04.75] spk_0:
you certainly you’re right. You know, you want to center your mission. What, what, what work do you do? Who do you do it for um you know, mission uh mission centered, right? You’re not, you don’t want to go off like I did once and have a podcast on fermentation because in, in my, in my early days, I thought, well, we’ll just have, we’ll do some occasional off topic shows. And so I brought somebody on. He’s still, he’s still well known, I think in the fermentation community, his, his name is Sandor Katz, but he used to go by Sandor Kraut because sauerkraut is a popular fermented food. So I interviewed Sandor Kraut and uh it was okay about, about halfway through. I was realizing this is really this really does not belong on non profit radio. And uh Claire agreed more effusively than I just stated it. But so she was pretty adamant that and I had another one lined up to um I was going to do uh I had another one, Santa Claus, I was going to interview a professional Santa Claus. So I don’t know, you know, I was just thinking, alright, I thought, well, nonprofit professionals are varied in their interests. But what I didn’t realize in the moment when I made the decision to bring Sander on was that they can pursue those other interests through other podcasts that I was, I was lacking that in my thinking. So I brought Sander on. It’s uh it was an early show, I don’t know, many, many years ago in the first year or two, I think something like that. Um Anyway, that’s all to say, center your mission. Our mission here is small and midsize nonprofits. There will be no more fermentation shows. I’m not going to bring the professional Santa Claus on. He was disappointed too. I, I and I felt bad, I’m letting Santa Claus down, you know, you feel bad about that. I mean, the man makes his living uplifting Children and here I am telling him, you know, I I wanted you on the show, but now you can’t come. So I felt bad about dissing Santa, but it had to be done for the, for the good of the mission. That’s the whole point. Uh Claire Center, your mission in your, in your [00:18:47.72] spk_2:
podcast. Well, and that’s tip number two. Is that what is your podcast about? Really? What is the, what is the, what of your podcast? And it’s not about your executive director’s ego. It’s not about fermentation unless you’re the National Fermentation Association. Um Your, your podcast again is about your mission. And so that’s, that’s what it is about. And then number three, in the first or first little group, who is your ideal listener. And this one I think is really, really important because pretty much every nonprofit organization I’ve worked with or help them with the podcast, I say, well, who is your ideal listener? And they go, oh the general public, we want everybody to listen and that’s, that is really, you’re really off base with that because unless you’re maybe like, you know, an animal rescue um podcast and you give like tips for heatwave with dogs and stuff. Like people will find that podcast and listen to it. If you’re the Humane Society or something, that’s a helpful podcast to a lot of people. But in general, um the who is going to listen to your podcasts are going to be your most engaged people. So they might be board members, they might be longtime volunteers and they’re your longtime donors and supporters that really care about your mission. And I think the litmus test a little bit is for choosing your audience. If after listening to this podcast, would that person, would that donor feel more inclined to include your non profit in their will or other estate plans? Does the content of your podcast make them feel like they’re, you know, they’re getting good inside information that, that your nonprofits, good stewards of donation that the people who work there are really, you know, doing, doing good work. And so I think that’s the who your ideal listener is. It’s that really close, close group of people. It’s not some big, vast general audience that’s going to find you on, on Spotify. If you’re, you know, a local podcast, say in Detroit about homelessness. So interesting [00:19:18.77] spk_0:
how you bring in, you bring in a Planned Giving litmus test. Would you said after listening, would people include you in their will? Oh, that’s a pretty high, that’s a pretty high bar. [00:20:30.59] spk_2:
Well, it’s, it’s, you know, you’re, you’re speaking directly to a long time, you know, loyal donor who’s been giving to you maybe for 20 years, maybe $10 a year. And that’s your, your typical, you know, really good plan giving prospect. And so I do like to use that as a litmus test. And then another thing is you can, you know, put a little, like I call them commercials, but you can put a little recorded PS A or something or you can read it like Kate does read it, read it live and you could have a PS A about plan giving at your organization, right? So you can talk about that about your legacy society and how people can, you know, get more information, you know, put in your URL for your Plan giving dot org hashtag or slash legacy or whatever. So I think that that is a good um litmus test about what your content should be. Now, it shouldn’t be like deep in the woods like, oh, let’s talk about rates for charitable gift annuities. It wouldn’t be that right. But it would be other things that when someone is listening to your podcast, they’re like, wow, you know, this is really there. I really agree with this. This is really great. I’m happy, I’m proud to be a supporter of this, of this organization. Okay. [00:20:31.67] spk_0:
Okay. And you’re, of course, the PSAs could be any related to anything planned giving or become a monthly sustainer. But of course, you don’t want to get, you don’t want to get carried away either with promoting giving or volunteering [00:20:56.17] spk_2:
111 little spot, you know, one little spot. It’s kind of like, I used to be a traffic reporter, right? And at the end of the traffic, you know, my traffic report I’d say, and you know, traffic is brought to you by Ledo Pizza. Ledo Pizza is square because Ledo Pizza never cuts corners. That’s a 12th little spot, right? So [00:21:08.13] spk_0:
D [00:21:34.79] spk_2:
C, this is, this is a mixed 107.3 the ABC, um, CHR station in, in DC where I did the traffic for a while. Yeah. So those little there, you know, those little 12th spots and really they’re really valuable. That’s a great, you know, you could just put that at the end of your, at your nonprofit podcast interested in leaving a legacy to help animals visit blah, blah, blah slash [00:21:36.75] spk_0:
legacy. I’m more interested in Ledo pizza, never cutting corners. So the [00:21:40.89] spk_2:
Pizza Square because pizza never cuts corners. [00:21:43.69] spk_0:
Pizza Square. So they did Sicilian Pizza. Of course, of course, you wouldn’t cut the corners. The corner is the best part you want. [00:21:52.28] spk_2:
And someone wrote that and it was, you know, read on all the radio stations. And [00:22:14.24] spk_0:
I think that’s a brilliant line. Never cut corners, never cut corners, right? I saw what I saw something on a, uh, this was, uh, an electric company, there was a truck, it was something like Gans are electric. Let us check your shorts. And I thought that was great tag line. That’s [00:22:34.18] spk_2:
a really, that’s a really great tag line. Years ago, I helped judge a nonprofit tagline contest, a national one. And, and you know, the classic best example of, of a, a tagline would be, um, oh, my train of thought just went. But anyhow, I think of it [00:22:37.16] spk_0:
later. [00:22:39.48] spk_2:
I know maybe there’s a little pizza foundation and I could help them start a planned giving program. [00:22:50.25] spk_0:
Alright. I would like to work with you on that. I would like to work with you on that. Alright. You wanna you wanna give us one more tip in this, in this little block of tips? [00:24:06.19] spk_2:
Sure. Those were my first three tips. The why what and who are your podcast? And then my next group is production, making it happen. How do you make it happen? And we’ll talk about more later But the first one would be this tip number four, who is going to do the heavy lifting a podcast is a lot of work and who in your organization is going to take on this long term commitment. It’s just not just one little thing that you do one weekend and you forget it and it needs to be someone who is super excited about doing this podcast, someone who learns quickly, someone who’s tech Savvy, perhaps like Kate martignetti, someone who’s test tech savvy, they could, they could run your podcast and that’s really important like who’s gonna do the work because in a lot of cases, a nonprofit podcast has one person doing all the work there, the host there, the producer, they book the guests, they record it and they edit it, they make it an MP three, they put it up on Buzz Sprout or their other host and they do it also. If you have this one person that’s super excited about doing the podcast with some skills that’s really, um that it’s really, really, really important [00:24:08.71] spk_0:
and I agree with you that they should be excited about it. Not, well, all right. You know, okay, if you’re gonna add it to my, to do list, [00:24:18.60] spk_2:
which is usually how it [00:24:50.75] spk_0:
Right. Right. You gotta be because, because it is a lot of work and you want somebody who’s motivated, you know, he’s got some, got some passion about it, you know, really is interested in taking on that, that heavy lifting that you described because, because it takes time, it does take time. All right, Claire, cool. Thank you. We were going to revisit the through the, through the show. And, uh I just, uh at this point, I want to bring in uh our resident musician from Brooklyn New York, Scott Stein, Scott’s gonna, Scott’s gonna do a song for us a new day. Tell us about the song [00:24:57.57] spk_3:
Scott. I think the song is, it’s mostly about fermentation. [00:25:04.09] spk_0:
So its mission centric, who sent us the mission of the show? [00:25:08.24] spk_3:
I wasn’t sure if too much time had elapsed, maybe your listeners may have forgotten about that section. Um [00:25:13.33] spk_0:
No, that was, that was, that was a bona fide callback. Cool. [00:25:48.55] spk_3:
Cool. It’s not about that. I think the song is rather new. So I think it is about kind of just finding your way through the, you know, the challenges in life and trying to, to stay centered, which is, I think something that’s easier said, than done for most of us myself included. By the way, there might be, some, might get some sound effects. It’s just sort of thunder storming here in Brooklyn. So, uh, so if you hear that, hopefully it’ll be just like right in rhythm. Okay. [00:25:57.12] spk_0:
That’s how we know we’re live thunder in the background. We don’t, we don’t, we don’t take that out. All right, Scott Stein, a new day [00:29:10.31] spk_6:
at the moment with soldiers and guards. Even there never had a plan and, and a half empty bed thinking maybe that’s where I should have stayed time. Yeah. Yeah. What speed? Mhm Yeah. Now I’m stuck. Mm As far as the eye can see from the valley to the top of [00:29:15.32] spk_3:
the ridge. [00:30:10.30] spk_6:
Hurry up, steady but slow. The arms of the got some miles to go. Yeah. Yes, it is. Now [00:30:25.64] spk_0:
Scott Stein, who beautiful Scott. That’s lovely. That’s a beautiful new song. A new day. [00:30:32.10] spk_3:
Thank you. Glad you enjoyed it. Absolutely. Doing some shows coming up. So it’s an impetus to get some new songs written and finished and out into the world. So, so there you go. [00:30:57.33] spk_0:
Thank you for doing it. And we’ve got, we’ve got more. Scott’s gonna do a couple of other songs for us shortly. I want to bring in Jenna Lynch from our sponsor donor box, Jenna. First of all, am I saying your name correctly is Jenna or Gina? [00:31:03.77] spk_7:
It’s Jenna. Good job [00:31:05.52] spk_0:
welcome Jenna’s non profit. Advocate at our sponsor, Donor box, Jenna. Thank you for joining and thank you for donor boxes. Sponsorship of nonprofit radio. [00:31:18.46] spk_7:
Well, thank you for having me. And congratulations. 650 shows. 13 years. That is uh incredible. That is just amazing. I’ve been a fan for a long time, so I’m really grateful to be a part of this and I didn’t know I was entering into a concert here. That was really cool. [00:31:48.01] spk_0:
I see. You’ve got your branded T shirt on. Very, are your branded T shirt? You’re branded button down shirt? Yes, I’ve got the donut box shirt. Okay, wearing the swag. So, so Jenna tell us a little about donor box. I mean, this is, is used by 50,000 organizations worldwide. Uh 40,000 in the United States. What, what’s going on? What’s the formula at Donor Box that you’ve got 50,000 organizations worldwide using this? [00:32:54.92] spk_7:
Yeah. Well, thank you for that question. So, at Donor Box, we are all about empowering nonprofits to make a difference. So we are a fundraising platform built with fundraisers for fundraisers. So our team, we’ve had our boots on the ground and we really inform what the product looks like because we understand the seasons of nonprofit and nonprofit pain points. So, so I think that’s one thing that really helps our nonprofit users really thrive. Um And something that I think also makes us stand out is that at the heart of our fundraising platform is something called the Ultra Swift donation form. So this is really a game changer um designed to reduce that donor drop off when they’re making a donation and it provides a really quick donation experience. That is we’ve timed this over four times faster than traditional donation forms because we all know that we want to go through the hassle of making that transaction, right? We [00:33:06.95] spk_0:
say that on the show every week. Uh next donations four times faster. So good, cool. I was gonna ask you why our donations going four times faster. Alright, so, right. So it cuts down on drop off, [00:33:35.53] spk_7:
it cuts down on drop off, which really makes a big difference because in today’s digital age, we are all about convenience. We’ve all we’re all donating on our phones were all using these digital wallets, right? So we don’t want to go through the hassle of plugging through the these long ugly tedious forms. So with our ultra swift pay folks can make a donation and uh you know, really quick time and that means that your nonprofit is getting that donation uh super fast as well. So um I think that’s a pretty big deal for folks [00:33:53.22] spk_0:
and you have something new to the live kiosk, right? Donor Box Live Oscar. What is that about? [00:34:57.03] spk_7:
Sure. Well, so that’s the perfect segway I think beyond our donation pages and forms, we offer a comprehensive suite of fundraising solutions. So it’s not just the forms and the pages. So from selling event tickets to engaging supporters through peer to peer campaigns, crowdfunding pages, text to give. Um we really offer a versatile uh set of fundraising solutions to cater to all needs. And one of those things is the donor box like chaos. This is something that we recently released and we’re seeing really great results from a nonprofit community. So it’s for those in person fundraising moments. So it’s um it really simplifies the process of collecting on site donations and on the spot donations using a tablet or card reader. So this kind of replaces that clunky box that you have at the front of your museum or at your brick and mortar, mortar, non profit people can and swipe tap or dip their card and give in a way that’s convenient for them and you can still engage those folks later. So instead of people just dropping five bucks into a box and you have no idea who did it. People will give through the live kiosk, they get a thank you and a receipt automatically and you can put those people into your fundraising cycle so that you can continue to nurture those relationships. [00:35:21.20] spk_0:
So that’s for like Galas golf outings, auctions, things like this, anything, anything live and in person. [00:35:29.26] spk_7:
Yes, exactly. It really is a great apply to [00:35:34.51] spk_0:
all before you go leave us with one more thing you’d like, you’d like our listeners to know about uh donor box and let me thank you again for the donor box sponsorship. What what, what would you like would you like to leave us with? [00:36:31.12] spk_7:
Sure. I think one final note, I think what truly sets donor box part is our team’s commitment to supporting the growth of our nonprofit users. So yes, we have all this awesome tech, but we truly believe in the human touch, right? Which is why we are a team of people that have had experience in the nonprofit sector are ourselves. So we provide a range of resources to help our nonprofit users. So our customer success team is totally amazing and dedicated to helping nonprofits succeed. And they provide this personalized support 24 hours a day, Monday through Friday and even offer weekend help as well. And beyond this, we offer fundraising coaching through a premium package, monthly, free webinars. And we have something called the Donor Box Academy to provide these really valuable guidance and knowledge and courses and resources all in one kind of tidy package. So we’re really here to walk alongside you throughout your fundraising journey. So again, balancing the tech with the human touch and making sure that you’re accomplishing your goals. [00:37:01.22] spk_0:
Thank you, Jenna. Thank you. Thank you again for the donor box sponsorship, Jenna Lynch non profit. Thank you so much for having me at donor box. My pleasure. Thank you [00:37:11.41] spk_5:
and Jenna. Thanks for being at the MTC this year [00:37:14.51] spk_7:
of [00:37:15.14] spk_5:
course [00:38:43.55] spk_0:
so long, Jenna. All right. Uh Claire, you know, it’s something interesting. We’re clear we’re gonna talk about some, some, some more of the 13 pro tips and top tactics. But it’s just something interesting, you know, I, I asked Jenna was like, pronouncing her name right to me, Jen. A, you know, it’s just, it’s, it’s Jenna. That’s, that’s the only, that’s the only, to me that’s the only conceivable pronunciation. But when you bring in a second set of eyes or more like Kate as, as our associate producer, she asked me before we went live, is it Jenna or Gina? I thought, oh should, it could be Gina? It could be Gina. So you see the value of, of uh well, my, my brilliant niece, first of all, but a very close second to that the value of somebody else, you know, just another perspective. I mean, of course, it could be Gina but to me, there was no other way. Um So there is another way and having a different perspective on anything. Uh I’m getting a little prophetic now, a little little misty, you know, anything besides how to pronounce somebody’s name uh is valuable, a new perspective, fresh perspective. So give us some fresh perspective on, on nonprofit nonprofit podcasts. Let’s talk about a couple more. Shall be clear, [00:39:55.18] spk_2:
let’s do a few more tips for, for good non profit podcasts. And so my tip number five is only let a few select hands touch this podcast. So this is not a project for a committee. You will never have a podcast. See the light of day when you have a committee to the podcast committee, the podcast committee is not a good thing. Really, one person can do the whole thing and then you might have two people involved. Let’s say you have someone that’s a host besides yourself or, or vice versa. So how have just a very, very few people involved in your podcast? Because one person really can do it all and one person can decide the format, they can book the guests, they can serve as host, they can record, they can edit, upload that final MP three and make sure that it, it gets fed to podcast providers like Spotify and, and I heart and all those, you know, there’s a whole sequence to this and then also like, where is this going to live on your website? So there’s a lot of back end stuff to, to doing your. So my, my tip number five is only let a few people touch the podcast. Number six is one person can do it all because I like to just really emphasize, emphasize that. And so we’re just, you know, moving, moving along. So [00:40:37.33] spk_0:
I can, I can, I just can I meld those 25 and six. The only thing that I do have help with is on that back end. So, you know, your tip is just a few people and I do have help on the technical side, our web guy, Mark Silverman, uh, social media, Susan Chavez. So, you know, I produce an audio file every week and I put it someplace for, for Mark and then he puts it where the, the podcast platform crawlers will find it, Apple, Spotify, Google, etcetera. So, so, uh, so putting those two to get to tips together, I do have some help on the, on the back end. But I absolutely agree with you that one person can do. We could do all of it, but certainly one person could do the front side, all the guests and the ideas and the hosting and one person, you know, back back side. [00:41:36.00] spk_5:
Do you remember real non profit life? If one person does it and that person leaves you no longer have a podcast because no one else in the organization knows where you upload the file to or how you recorded it or who the guest list was. So back declares very original point. A podcast is a long term commitment and that means, well, it does not, I absolutely agree. Technology of any time by committee usually never ever turned on. Um, but there needs to be some ability for folks to go on vacation and take some time off for folks to share knowledge may have backups. Um, because otherwise, you know, it’s similar reasons why you don’t have only one person in the organization that knows about the program and runs the program entirely by themselves. Otherwise your program or your service would end as soon as they left the organization. [00:42:20.43] spk_2:
That’s an excellent point. And so it would be very, it would behoove you to create, you know, documents concerning the podcast, like if you have a format sheet or anything and, you know, share that with other people at the organization so that they are at least familiar with it. And, you know, another point would be too, if you just do a once a month, that’s really enough people, like, you know, tony has this massive commitment, right where he does it once a week. But it’s, it’s a, that’s a load of work. So for your nonprofit, once a month is fine, it really is. And you can just, you know, do it once a month that gives you plenty of time to get it, to get it all together. The [00:44:00.85] spk_0:
only thing I would add to that is, uh before we bring in Scott because we got some music coming up from Scott very shortly. Uh The consistency is important. If you’re gonna do once a month, stick with once a month, don’t say, well, we’re gonna take the summer off. You know what? Because then the summer bleeds into the fall and your podcast collapses. People, people unsubscribe you. Consistency is key. If it’s gonna be whatever, it’s gonna be twice a month, once a month. If you’re gonna go for weekly. You know, that is a big lift. That’s an enormous lift for somebody who’s got a full time job to, um, just be consistent. Stick with it to Amy’s point. If you go on vacation, either pre record a show. So to cover yourself while you’re away or have somebody fill in for, you can certainly have a guest host. Uh, David Letterman had guest hosts and, uh, other people whose nighttime shows I don’t watch anymore. I still have guest hosts. I was gonna go to Johnny Carson with uh Joan Rivers, but that’s probably wasted on 98% of the audience. So. Exactly. Amy says, shaking your head. No. What’s that? Kate is like my, my, my, my 61 year old uncle. Right. Exactly. But you can have it, you can have a guest host, believe it, my, my examples, my, my dated examples aside, you can have a guest host. Keep with the consistency, right to, right to Claire’s Point and to, and to Amy’s point, we’re gonna, we’re gonna bring, well, [00:44:21.48] spk_2:
I want to emphasize that when I talk about like having one person do it, that’s really mostly for the beginning to get this thing launched, right? Because it’s really hard to get things to get this podcast launched. But why once you have that podcast going, then after a couple of episodes, you could bring in a guest host and now that person is learning more and more. But I think the one person or a few hands is definitely right when you’re starting your podcast so you can, you know, get it done [00:45:02.93] spk_0:
and absolutely. Absolutely. No committee, no committee. Okay. Let’s bring in Scott. I, uh, I requested Scott play a song that I love, love on his album. He introduced it for us last year on the 6/100 show Uphill. The album is Uphill and my favorite song on that album is a good life and I love that Scott. I’m, I guess I’m, I guess I’m supposed to let the musician talk about the show but I mean their song. But, but, but you know, you’re suffering a lackluster host, you all, all, all five of, you know, this. So, uh but, but, but I’m a fan so I’m sharing effusively, I love that. The album is Uphill, but the final song on the album is, [00:45:55.17] spk_3:
thank you. I’m, I’m so glad you, first of all, thank you for requesting the song and taking such a careful listen. Yeah, the album is uh it’s definitely a moodier piece. Um I was my family that went through, give you the short version, but we were going through a lot. There was, we lost some dear family members and it was just a lot of turmoil and this record was kind of my way of, of um working through it. Uh But I needed to end on an uplifting note or some kind of some kind of joy even if its hard won and, and that’s where this song really came from. And so I’m happy to do it for you. Thank [00:46:13.48] spk_0:
you, Scott. A good [00:48:23.79] spk_6:
life. She’s been shot. Copy. So we’re reliable. Mhm. Mhm. Does he get the car? Very [00:50:52.50] spk_0:
beautiful. A good life. Scott Stein. Don’t just stick to what, you know, let it fly and watch it go. Love that. I always love that when I’m listening on my own, that one just always catches me. Don’t just stick to what, you know, let it fly and watch it go. Thank you, Scott. Thank you, Claire. Let’s, uh, talk about some more pro tips and, uh, and, and finish out your 13. [00:54:25.74] spk_2:
Yeah. Well, I’d like to for, for budding broadcasters, people who want to do their own nonprofit podcast and you’re thinking, well, what, what would be some of the topics, what would we talk about on this nonprofit podcast? So I suggest looking to your existing communications, what type of content gets the best feedback on your social media and your newsletter, your E news, right? Like you do a little feature on a, on a donor or something and, and you get a bunch of emails from people going, oh, I love that little article about the lady that did XYZ. So your, your existing content really should inspire you to what is going to be on the podcast? What do your, your longtime uh, donors like to hear about. And then uh my next tip is something that Tony gave me. I love this, your topics and your guests also should pull back the curtain that each episode should illustrate it for those who love it and want to know more. Let those people know that there’s, you know, something behind behind here, there’s like magic happening that’s making this nonprofit so great. So try to pull back the curtain a little bit. And then, um, my next tip is something tony I know. Agrees with two. You should adopt a guest first policy. So a lot of people say like, oh, I’d love, we should really do a story about the people cleaning up the rivers in our community. Well, do you know anybody know? And then you have to like hunt around for this magical person who’s going to come on and talk about this content on the flip side. If you do guest first, let’s say you’re talking to someone at your organization, they tell you something really, really interesting. You’re like, wow, that was so interesting. That person is really lively. They want to do the podcast. That’s the person who should be on your podcast. And then that’s guest first. So it’s you think about the guest first and the, the topic is secondary. And I think a great way to illustrate this is with Prince Harry and Meghan who got this massive, um, uh, they got a ton of money to do a podcast for Spotify. But now we’re reading a, you know, Spotify is not doing that anymore. And so they killed it. So now I read little things in the news about, you know, people who know stuff about what was going on, you know, behind the scenes. And so they would get on a call with Prince Harry who I think is a lovely guy and, and they’d say, well, what kind of, you know, podcast you want to do? And he go, well, you know, I would love to talk to Vladimir Putin about his childhood trauma or I would love to talk to Donald Trump about his childhood trauma. And then the producers working with Harry would say, well, do you know Putin? Do you know Trump? Well, no. So how, how is that gonna happen? Meanwhile, your Prince Harry, right? Like a lot of people would want to come on your podcast that, you know, like super cool people, right? Like he’s involved in a lot of different nonprofit causes. There must, you know, there’s all kinds of great people he could have on his podcast, but he’s pitching these ideas that are just not gonna happen and that happens to with non profit podcast. They said, oh, we really need to do it about this. And it’s like, well, who are we gonna have on? Oh, I don’t know. And then you look around for this magic person and then maybe you find the person and they go, no, I don’t want to be on a podcast. You want people who want to be on your podcast that are excited about being on your podcast. So if you go and look at like your previous newsletters and things and you say, oh my God, we interviewed this woman about this show. She was, she loved doing the article, she loved the article. We’ll put her on your podcast. She’s already warmed up. So, you know, I love to repurpose content and ideas um with nonprofits, I [00:54:37.70] spk_0:
love that little shameless self promotion that the, that tony-martignetti non profit radio outlived the Harry and Meghan. Yes. Okay. [00:54:48.60] spk_2:
Getting more money. [00:55:06.97] spk_0:
There’s another one, you know, the Bruce Springsteen Barack Obama podcast, that one collapsed. Michelle Obama had a podcast that one collapsed. So, uh you know, non profit radio has persevered through the uh through the turmoil of podcasting. At least I believe those were both Spotify podcasts. But, uh I feel bad for Bruce and Barack that they couldn’t keep their podcast [00:56:03.74] spk_2:
going. I feel they couldn’t do as well as tony-martignetti. And when I talk to nonprofits about podcast, I always talk about tony-martignetti. There’s never an initial conversation that I have with someone that doesn’t mention you because I’ll say, look, so here’s this person. 13 years ago. I, he wanted to do this podcast. He put all these things in order. He’s still doing it. He does one a week every week of the year, except for two, that’s 50 a year. I mean, that’s, that takes a ton of work. So I always, I always talk about that. So rounding out my, my top tips, um, I think this is a good tip, the politics, right, of the, of the nonprofit podcast. So, so if you’re, you’re, you’re the person working on it. Like, don’t oversell it. Right. Don’t say over going to have, you know, one, a, one a week and we’re going to have all these people on, don’t oversell what you’re doing. Just keep it, keep it low and say, you know, we’re working on a pilot episode. That’s a great way to manage the nonprofit politics is to say, you know, that we’re doing a pilot episode, we’re going to see how it sounds. Well, let different people listen to it. And, um, I think that’s, that’s a great thing to do. Managing expectations, managing expectations. [00:56:28.94] spk_0:
That’s probably a very good idea. We’re working on a pilot. Let’s see how, let’s, [00:57:00.51] spk_2:
yeah, working on a pilot, manage those expectations because that’s, you know, it’s like a campaign or something. So I’ll do my very last tip right now. Let’s call it number 13, we’ll wrap it up and here’s the pro my, my number 13 pro tip. Look at existing podcast for inspiration and validation. So, look around at other nonprofits, see what they’re doing, how they do it and, and do that, find, find those. And I found a few really, really good non profit podcast I want to mention and well, put these out there somewhere. So, Feeding Tampa Bay, which is a, you know, a food insecurity non profit, they have a great um podcast. Vermont Arts Council has a great podcast and something called Farm Commons has a great podcast. So there’s a lot of really good non profit podcast out there and you can see how they do it. You can see what their back end looks like. What does it look like on their website? Right? So that’s, you know, uh what is it, the sincerest form of flattery, [00:57:30.03] spk_0:
copying, copying, imitation, imitation. Thank you. Alright. Cool Claire. Thank you. Thanks for, thank you for finding three excellent examples to [00:57:44.22] spk_2:
thank you. Yes. Well, I think, I think that’s helpful for, for our other are 90 other 95% of the nonprofit spectrum. The people without the big budgets, [00:57:49.17] spk_0:
cheap red wine is our theme music. It’s been our theme music for many years. I don’t know, I don’t know how many 8, 10 years, a long time, a long [00:58:01.09] spk_3:
time. [00:58:08.88] spk_0:
So I always ask Scott to perform cheap red wine. Um And so Scott, you wanna, you wanna intro the song at all? [00:58:51.41] spk_3:
Sure. I wrote this one when I was much, much younger and maybe a little more cynical. I appreciate you letting me do this song last because it sits the highest in my range. Is the hardest one to sing. So, allowing me to just get a little warmed up. But, yeah, this is from a record I did back in 22,009 called Jukebox was actually the first record I did after moving to New York and moved in 07. And so I was just, you know, wide eyed and bushy tailed. Although I didn’t think I was, I certainly was back then, uh, as Fresh off the boat from Ohio as it were. So, anyway, so, but I was, I was thrilled when I got the call that Tony that you wanted to use the song and we’re gonna license it. And, uh, and I’m just so tickled that, that, that you’re still using it and, uh, it’s going strong. So here’s the, here’s the full song, [00:59:12.17] spk_0:
Deep Red Wine. It’s my pleasure, Scott Cheap Red wine, [01:02:25.27] spk_6:
baby. Just keep on talking sooner or later. I’ll figure out seeking romantic advice from a building because I’m on it. Look. Mm. You’re losing a diamond. Mhm. And nobody else in used to find me charming, but I can’t figure out don’t matter now [01:03:31.55] spk_0:
at the top of his range, top of his range, Scott Stein. Thank you. Thank you very much, Scott. Thanks so much for being with us for the 6/50. Thank you. [01:03:41.65] spk_5:
May be one of Claire’s Pit. Should be to have a live musician with your product. [01:03:58.26] spk_2:
Well, if you have a very robust podcast, yes, you could have live, you can have live, you have live music. I get my music off of something called story blocks. That’s a website that has all this great non live music [01:04:02.25] spk_0:
that you can sample. Ward Amy Jean. Thanks for being with me. [01:04:07.69] spk_5:
Thanks for having us along the ride. [01:04:10.06] spk_0:
Absolutely. My pleasure. Continued. Good luck to you, Amy. And you’re in your fellowship. Thanks [01:04:18.98] spk_5:
to schedule some time later and debrief at all. [01:04:23.44] spk_0:
Okay, you can debrief on non profit radio if you like that. That’s what [01:04:26.75] spk_5:
I mean. We’ll hash it all up together. Okay. Okay. [01:04:29.89] spk_0:
Alright, Jean. Thank you so [01:04:32.82] spk_4:
much. Thanks Tony and just to add into the tips. Um Don’t infringe on creators rights. Don’t take Scott songs and, and put them on there without his permission and license and writers Guild go because you got to protect those, your, your creators, right? So, thank you for leaving that up [01:04:51.49] spk_2:
to [01:04:53.98] spk_0:
and yeah, I licensed cheap red wine from Scott all those years ago. [01:04:58.89] spk_3:
Yes, appreciated proud member of local leader to FM. So, [01:05:03.86] spk_6:
all [01:05:06.91] spk_0:
right, Claire Meyerhoff. Thank you very much. Thanks for joining us. Thanks for bringing your tips. Always a pleasure to have you join us on the, the show. Anniversaries. Thanks, [01:05:16.00] spk_2:
Claire, tony. It’s great. It’s a, it’s a highlight of my year. I’ll see you at the 7/100 show. [01:05:23.33] spk_0:
You will. Thank you. Thanks everybody, Kate. Thank you. Thank you, Kate. Take us out. [01:05:31.52] spk_1:
Happy to tony. If you missed any part of this week’s show, [01:05:37.27] spk_0:
I beseech you find it at tony-martignetti dot com. We’re [01:05:55.59] spk_1:
sponsored by Donor Box with intuitive fundraising software from donor box. Your donors give four times faster helping you help others. Donor box dot org. Our creative producer is Claire Meyerhoff. I’m your associate producer, Kate martignetti. The show, social media is by Susan Chavez. Mark Silverman is our web guide and this glorious live music is by Scott Stein. [01:06:23.29] spk_0:
Thank you for that affirmation, Scotty. You’re with me next week for non profit radio, non, profit ideas for the other 95% go out and be great.
