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Nonprofit Radio for September 9, 2016: Going Social In The Boardroom & Creative Commons 101

Big Nonprofit Ideas for the Other 95%

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Jeanne Allen & Nancy Rose: Going Social In The Boardroom

There are lots of ways your board can use the social networks to make their work more efficient and fun. The possibilities start with recruiting; orientation; chat; and content creation. Those and other ideas come from Jeanne Allen, principal of Jeanne Allen Consulting, and Nancy Rose, executive director of the North Carolina Center for Public Policy Research. (Recorded at the 2016 Nonprofit Technology Conference.)

 

Carly Leinheiser: Creative Commons 101

Carly Leinheiser at NTC 2104

Carly Leinheiser explains what Creative Commons is and how valuable it can be if you need video, images or pubs or want to release your own content to raise awareness. This originally aired on September 26, 2014, before Carly was an associate at Robinson+Cole.

 

 


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Okay. Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host. Oh, i’m glad you’re with me. I’d suffer with quadrant ah, you believe that i’d suffer with quadrant a topia if i saw that you missed today’s show going social in the board room, there are lots of ways your board can use the social networks to make their work more efficient and fun, their possibilities starting with recruiting, orientation, chat and content creation. Those and other ideas come from gene allen principle of gene allen consulting and nancy rose, executive director of the north carolina center for public policy research, that was recorded at the twenty sixteen non-profit technology conference and creative commons one or one carly leinheiser explains what creative commons is and how valuable it khun b if you need video images or publications or you want to release your own content to raise awareness of your work that originally aired on september twenty six, twenty fourteen and also seth godin, the author, blogger and speaker sat down at the two thousand ten next-gen charity conference with regina walton than our social media manager, his advice about shipping product failing and permission marketing remains quite sound until on tony’s, take two non-profit radio testimonials responsive by pursuant full service fund-raising data driven and technology enabled, you’ll raise more money pursuant dot com, and by we be spelling supercool spelling bee fundraisers. We be spelling dot com i’m gonna try to untie my tongue, and in the meantime, you can listen to gene allen and nancy rose on social networks for your board. Welcome to tony martignetti non-profit radio coverage of sixteen ntc the non-profit technology conference this is also part of ntc conversations were in san jose, california, at the convention center. My guests are gene allen and nancy rose. They’re session topic is moving social media into the non-profit board room. Gene allen, seated next to me is trainer and consultant, a gene allen consulting, and nancy rose is the executive director at the north carolina center for public policy research. Incorporated ladies gene, nancy, welcome welcome, thanks for having thank you. My pleasure, my pleasure geever a bit of interesting maybe i don’t know, maybe provocative topic social media in the non-profit boardroom and we’re gonna get through it very shortly, i just to shout out our swag item for this. This interview, which is from start male it’s, a very, very firm bug. I could hear that. If you’re not, you’re not watching the video on the backside from start mail. It says, my friends, my email, my business, start mail, dot com. We’re going to put this in the swag pile for the day two and t c swag. Right, he’s got a dreadful place. Okay, this is very interesting. Nancy let’s. Start with you. What what’s the potential for for social in the boardroom. Well, i’m coming at it from an executive director’s position, as well as in my former position as the technology person from our organization and moving boardmember sze into social media helps a lot with four duties, if you can get them to do tweeting for you communications, but not only that things like working in committees, if you can get them toe move online, and actually i let gene talk a bit more about it. I’m sort of the non-profit. Side kick teens. But there’s this interesting. Now, as a technologist, you became executive director. Yeah, i don’t think that’s very common now, it’s not, uh, how does that work? Well, i’ve been with the organization for a little over thirty two years, almost thirty two years. And our executive director had been there for thirty three and he retired and i was in the finance operations in technology side. So i was doing all of that side and ended up moving into the position about seven months ago. But you were broader than just broader than just technology. Okay. Okay, alright. Jeanne what’s the potential here transform how boards do work. Transformed. That’s. All right. That’s. That’s. Pretty dramatic. Yeah. Be creative. Duitz concept of fell fast. Just trying new things. See what the board could get involved with. Okay. We got two ladies from north carolina, by the way. So, uh, onda gonna guy actually, north carolina, just very recently, not thirty two years for me. All right, so let’s, say now the description includes i don’t know if you read this that you proof. Read this. Yeah. It says ah, this session is feared for those who work with leadership or boards, i think, supposed to be geared, but it does, say, feared snusz feared. There, i circled the word feared we’d like to keep people on their toes, so i don’t think geared. Yeah, so is their fear a in the board room around social? Are they so unskilled that they’re they’re fearful? You got a wide range of people on board? You get people who are ready to use social media to get people who like the way things have always been done. Yeah. Plus i think the point here also is people just don’t think of using social media this way. They think of using it to get boardmember is to ask for money. Sure, they think of events they think of broadcasting out and the ideas well, how can we take some of this these products that are out there and use them in this in that boardroom? Okay, well, you identified working internally and and having the board be external ambassadors on social. So how about we start with the internal? Because i think aside from the fact that this is not really very much thought of, i think the first thought would be oh, well, we could have them out tweeting as as you said, but let’s start in so let’s start internal, the board committee structure and the mechanisms of the board. Right. So what’s the potential here. What? What? What are they gonna do when i presented this before the group, some of them are well advanced in some of mark’s there’s. Kind of two. Two different strategies here. One is the idea that you can do collaborative tools. To get bored or committees to me. But the other side of that there’s been a lot of talk of this going on his conferences. What’s the strategy for just making change happen. How do you get people to try something new with a willingness to have that learning curve and a willingness to fail? That’s? Why, nancy, not make a great pair? Because i bring these great ideas and nancy tries them and then says, well, some of these work better than others. What can we learn from it? You know, great idea needs to be a diaper adapted by somebody. Okay. Okay. So what are some of the collaborative tools that we can that we can employ for our board? Well, summer simple, like google plus and just learned how to share your documents have been in a lot of workshops talking about the paid platforms that you come by. So, it’s, just the idea. Board, pack or board effect where you can have your whole board process online. The bigger non-profits alright, let’s not gloss over these resource ideas. Board pack is one right. Ph you and another’s board effect. Okay, so that is you buy a platform and you can have all of your documents, all of your information, and one space that’s organized now the people who work for the huge non-profit sitter nationwide often have these platforms, but the individual non-profits don’t have anything, so they have to they’re the ones that might be most interested. Well, those are our listeners, actually small and midsize. Non-profit so even though i think some of the people inside national organizations could learn, they’re there, i’m not producing the show for them, we’re so we’re targeting the smaller midsize non-profit so all right, so you don’t have to be his fancy as the ones you’re named right but simple google docks and google plus, right? Yes. Yeah, for example, with some of our board members with our committees. If we have boardmember sze that air taking notes for their committees, they can put those into the google docks so that everybody can can see that would add to them as well. Now, getting everybody to use google dogs moving them along sometimes takes a little longer than you would might hope. Say you have toe you have to try it and keep at it for a while. Before you, you decide that it’s not going to be working for you. Ok, there is this age dependent sometimes. I mean, i find that there are people who are all ages come with different expectations, but part of it is people the board members, you’re recruiting the new ones. We want to bring on the boards, bringing new skillsets how do we make sure they’re interested in being on the board? So the process forever has been paper driven? How do we change it? Make it more online? Ok, somewhat aged driven. But not everybody who is young uses all the tech called upon all the platforms and not everybody who’s older doesn’t use them. Okay, i think one of the other things is, you know, our board mirrors the population of north carolina, so they’re coming from all across the state there. You know, we have business people, we have academics. We have people in government, and they all use lots of different tools. And so trying to find one tool that everybody is comfortable using, that can be a challenge sometimes. Okay. How do you have you overcome that challenge? Well, sometimes i’m not sure at the moment the you know, google docks has been fairly successful for us. We do have board members that work and financial institutions that if they are asked if they’re remote ing into a, um into a meeting, they may not be ableto access google docks through their workplace wifi because of security reasons, so they either have to bring in a personal dahna device or they have to leave the premises and work it, but they they’ve been pretty good about it about doing that, okay, okay, songs you give me a heads up. So what are the potential activities that that boards could be doing around the social tool? So we mentioned committee meetings, right? Committee committee meetings between the full board meetings, other other things, they they’re cheating or what? Well, the other one of the things you want boardmember is to be is an ambassador for your organization. Instagram is a great example. Fifteen seconds you considered a board meeting and say, what are some points we could all make? Passed the phone around into a fifteen second video of each boardmember in front of the logo of the organization. So then you have some content you can put out once a month or whatever, and it’s, i’m on this board for this reason, and somebody else gives another one you khun planted ahead of time by everybody saying one of the points we want to cover shows the personality, the face of who’s on the board and people don’t think using instagram that way, and maybe you’re bored doesn’t come in and think that’s, the way they can show their enthusiasm. Yeah, yeah, we’ve also had boardmember tze, when we’re doing our nominations, process du videos of why i serve on the board and then we’ll post those on youtube and share have them share out so that people understand you have different various boardmember see why they’re passionate about the way you’ve actually done that once we have done that and then have the board members themselves share it, or they were or you have done it for them, we’ve shared it and tried to encourage them to share it. We’ve had less success. We’re still working on getting them, but they’re still working on that. Okay? Okay. That’s. Why? The beauty is you can do it on a phone right there in the room. You can practice everybody, does it instead of go home and do it. We’re doing it right now and we could look at it and see what it is. It’s fun. So you’re creating these board meetings that are fine and, you know, and look at this video, you could be silly and then do another one and just to make it have fun, ok? Excellent, excellent. What? Elsie? Glad i asked because i was just thinking of committee meetings on dh nancy mentioned the board minutes, but okay, motion content, you’re tuned to non-profit radio tony martignetti also hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a quick ten minute burst of fund-raising insights published once a month. Tony’s guests are expert in crowdfunding, mobile giving event fund-raising direct mail and donor cultivation. Really all the fund-raising issues that make you wonder am i doing this right? Is there a better way there is? Find the fund-raising fundamentals archive it. Tony martignetti dot com that’s marketmesuite n e t t i remember there’s a g before the end, thousands of listeners have subscribed on itunes. You can also learn maura the chronicle website philanthropy dot com fund-raising fundamentals, the better way. What else? So another example i use in the workshop we’re going to do is i take the picture, ellen, the generous tweeted out from the oscars remember that one that you have the selfie? Yes, our kevin spacey and much people, yeah, but just celebrity. So i did a little bit of research on this, and i found some other pictures where people kind of newsjacking s so so to speak. There’s one where there’s a picture, it is the picture right after the picture was taken, so it shows all i’m after they step back about three feet looking at the picture, then there’s another one that shows this person who’s associating united way, who then photoshopped himself into the picture with a united way shirt like you’re bored could do that. It’s just silly things to say to people, look, you can start newsjacking what’s out there mean jacking taking pictures that are out there and adapting them, getting your board toe laugh and have fun so they don’t just see the serious part of the job. All right now that’s a great one for the united way pictures. Great. Yeah, yeah. Like that film zelig, you know the woody allen looking up? He sees it through the kennedy assassination in that place that the lincoln inauguration hour and whatever you know throughout history is face is always there, okay, is there more? I mean, sharon, what else can we now internally still still keep it internal before we start having the board go out and tweet for us and, you know, facebook close for us? Well, actually, i think internal board management stuff so one of the things that i have found about twitter that’s very interesting is i find it to be a great search engine so you can put in topics you’re interested in and stuff pops up boards are always one thing they seem to not know his financial management, so you could get somebody to tweet with it. I mean, search within twitter and i for the trial run to this and found a free webinar there’s being offered on non-profit financials, so you could ask boardmember is to do some searching on twitter to find topics that might be of interest and bring it back to the board members so they could then have signed up for one or two people. Could have signed up for the webinar on non-profit financials seen what it was about brought it in and said here’s, a couple of ideas of what i learned so it’s using twitter is away toe search for information. Then i did an example had to do with lung cancer just for an example of a non-profit that might be with that as a focus, and some report came up from the journal of american medical association that if you were on that board, it might have been of interest to you and it’s one you would have found otherwise. So it’s just getting people thinking you can use twitter to find information, not just tow broadcast put it out, of course, okay, uh, nancy much much with on the board with twitter. Um, we haven’t had the board do much with twitter yet, other than searching for media outlets when we need to do press release those people in their area who we should, who we should be adding to our list and that’s helpful, but the most recent thing we’ve done internally with board is working with our board treasure we’ve implemented slack, which is, you know, sort. Of ah, tool that’s a combination of texting and file sharing all in one place. I don’t know this one it all okay, so it’s of the howto explain slack messaging. So yeah, so it’s sort of like instant messaging back and forth. You can have secure channels and you can have open channels that anybody can anybody that’s invited can be a part of so the treasure and i have a secure channel and that’s where we share all of our financial conversations back and forth our budget information, our treasures reports that we’re working on together so that it’s also searchable, so that if he puts in the word budget, all of the conversations that we’ve had with the word budget and all of the budgets come up in one place so we don’t have to go through lots of emails back and forth or have, you know, set up a specific site excellent that land slack. All right, so using it for internal communications so you and the board or boards could board committees could use it? Yes, and that’s what? I’m hoping we’ve started just with the treasure and i, but i’m hoping it’ll it’ll spread. Out toe have the rest of the committee’s use it. Very interesting. Did you find that one who brought interestingly enough center and ten brought it to me the antennas using it for their five o one tech club for there. What are we called? Were father one tech club in the raleigh durham tol arika oppcoll nc tech for good. Ok. Yes. Come visit sometime. I may so they started using that for communication tool between all of the organizer’s and i thought, oh, that’s a great idea to try with board members so i got used to using it with in town and then started trying it with with the board treasury. Okay, excellent slack. Ok, i love this resource is people khun you can go online and see if it works for them. I love those kinds of ideas i think listeners really appreciate. And the bass part that we’re using is free. So okay, so there’s a page version is the papers and you haven’t found a need for it. So funny before. Yet you said there’s security there could be secure or public. Yes. Ok. Ok, right. So i see how it diverges from email. Plus that they’re all concentrated to search all the remaining on board budget. Just search my communications with nancy. Yeah, talk about budget, and i also integrated double level search. It integrates with other tools, like ed ingrates with box and drop box, so that if you have files that are stored over there, you can just share a link to those files. And when you do the search with, then it’ll pull those up as well. Yes, that’s, what you mentioned, okay, excellent that’s, a great one, all right. Anything else? Internal? Well, they’re all kind of internal from the perspective of it’s, about looking at social media is a way to do the work of the board, so one of the ideas boards need to do is recruit new board members. So what would you use that? So we decided, how can we use link thin? And the idea behind lengthen is if you got all your board members to put that they were on your board, which sometimes people don’t even put that on their profile, then it starts toe raise the profile of your organization because there’s your name out there of people wanted to search, they could see who’s on your board, you could have boardmember put a statement while i’m on this board, he wouldn’t think to use linked in. It helps with your searching when you come up, and it also just helps with if if anyone was asked to be on your board and they might search to see who who’s on the board that comes up that way, who’s on what kind of skills they bring it. You should listen to non-profit radio because we’ve had people talk about some of these chicks linked in cars to me most recently, but you just mentioned, but we’re just and none of the tell you the truth. None of these are brilliant new ideas, the packaging them just for the board to say here things boards khun do right right with social, yes, excellent, excellent. Um, go ahead. Nancy was going to say, i think, gene, you have some, um, examples of using it for orientation as well. Well, that’s, my i like the fun when it’s using slideshare, which now is part of linked in. But the idea is, i’ve seen cem orientation. You can put your orientation slide, show up on slideshare, and then the idea is to use the concept of the classroom where you would do the work ahead of time, right? Flip the classroom where they where they look at the slide show or video first, and then you come in and you have your education after they’ve already looked at. Okay, so you take your somewhat boring, perhaps orientation to being on the board, but you can watch it at eleven o’clock at night and i could watch it it’s six in the morning and then you show up saying to people, come to the board meeting and we’re going to discuss what was on there. And i shows some examples that i found of a couple of groups, one of which embedded some questions and said, we’re going to talk about these questions when you get here, the ideas you don’t pull people into a room and use their precious time to look at a slideshow that’s one dimensional even though it’s important, they can look at it on their own time. Yeah, why slideshare and not other places you don’t have to keep changing it. It sits there. You don’t have to it’s just it’s. Ah threespot to put your information don’t have to go in and change it once a week don’t have to change it twice a year. Every time you have an orientation, if you upgraded, you could put something in there, and then other people who might want to know something about your organization might come across and go. Oh, isn’t this interesting? So the questions i get sometimes about that is what we have information we don’t want to share. Well, then, don’t put it in the slide show. I mean, if it’s crucial, we’ll just deal with that at the board meeting. Exactly. All right. But the key on that is to use people’s time in a wise way and say, we’re gonna use your time when you’re together doing things you could only do together and use the time alone where you could go what’s the slide show. Okay. Excellent. Slideshare for boards. Yeah. Brilliant. All right, all right. We still have a couple more minutes left together. What? Whatever. We talk now. Okay. Well, i guess i mean, i was organizing it inside and outside. Yeah. Let’s go. So let’s, go outside. Okay. Um, you’re boardmember xaz social media ambassadors. Yeah, yep. You’re doing this, nancy. So we’re just starting, i mean, we’ve had a couple of tries and fails, so when we’ve released a publication, we’ve certainly ask board members to repeat our tweets toe tweet out in comment, etcetera, but we’re finding we have a couple of board members that really do that, but we’re finding that if we go ahead and craft tweets and craft facebook posts and send them to them and all they have to do is cut and paste and they consent it from their own that’s what? We’re going to try for our next release and we’ll see how it goes, okay, yeah, i mean, the wisdom, the conventional wisdom is that you want make it as easy as possible for people to share and at least getting started, you know, write, especially for those that are not as comfortable with it as others. All right, all right, we’ll get there, but you’re you know, you said you’d try and fail, try and fail sometimes that that’s what we should be don’t fear that don’t feel failure. That’s part of the flow of the organization is not at risk for what your trying you know, you’re just trying some simple tweeted to twitter and facebook outreach try it, it’s creating the culture who were willing to trust something what works and find the two or three tools that work well for us. Part of this is bringing on new people on the board that creative class, the new thinkers. I had a friend who just joined the board who said to me i only want to join the board whether to one fun things and creative things. I don’t want to be on an old fogey board. Well, it’s not necessary in age thing, but it’s a tool thing sometime and a culture. Yes. What do you know? What are they using their board for? How were they using them? I was how engages the board. Okay, there’s. A lot to that. So do a lot of more development. And with the number one question, i get asked us how to get our board more engaged. So that started this whole presentation. How can we do things that engage? Boardmember is it’s not just telling him what to do but gives them a chance to create stuff? So the idea would be perhaps what i have a board come up with. What? Are some of the topics we need to learn more about, which is always financial management and then instead of staff driving it, divide it up amongst the board members and say, okay, here’s, some topics, tony, you’re going to charge the september meeting, we’re gonna have a ten minute time slot. We just want to do a little bit of introduction on this topic, why don’t you go look for it on twitter or look for a video on youtube and you bring the content to us and i wouldn’t ask you if you were the lawyer or the accountant necessary because we don’t want that high level. We just want some layperson description of whatever the function is, so you could bring in a a video you found on youtube said, hey, this is one about non-profit financial management that really lays out some ideas we could look at, so people are taking some ownership for teaching themselves how to be on the board nasco you’re doing that are the are board members bringing topics either on their own or once you’ve asked him to look into well boardmember zehr always bringing us topics study for our for our policy studies way. We have not had them bring topics necessarily for board development yet. Okay. All right, so we just have a few more minutes. I mean, another minute or so really men and a half. This is really it’s very motivating mean, they’re very simple things you contest. You know, this is no, nothing outlandish, but but true productivity, i mean, the idea of the of slack love that one, you know, simple productivity tools that board’s air just not thinking about and boards can be very paper intensive. Yeah, we but we all know that yes, yes. Created a culture who are willing to try new ideas because if we try i’m in the board room with using social media. We might come with other ideas for how to do fund-raising or take some ownership in some other ways. I have one. I’m going to throw out for you. I was in a board meeting for ah client organization, and they invested in ipads for all their board members. Now you have to give it back when you leave the board, but they’re boardmember it’s. Well, don’t you start with the minutes report packages leading up to the board meeting instead of these three ring binder is being shipped out all over your state or something? Just upload you put them somewhere. They all grab them from there, they will grab them for their own into individual ipad. Read them at their leisure so you’re not you’re not. I don’t know if they found that they saved money, but they know that they have safe time in copy and reproduction and on dh. Maybe they haven’t in these shipping costs because they have board members all over new york state. So i’m thinking north carolina, you know? So yeah, it’s an upfront investment. Although the older ipads now are a lot less expensive uh s so all the board packages they’re online, right? Please download it at your leisure and obviously have read it. And then the board minutes get circulated that same way. And we need to take the stories of the non-profits doing that and kind of write it up and share. So we get more people trying things like that. Okay, i agree. Yeah, we finally moved from eight and a half by fourteen hundred and thirty eight page paper board packets to bring your own device and download. Download the you’re doing that way just now got into that. Space, but it took about four years. All right, all right. You’ve been testing audiocasting contrasting and trying exactly really write their test and try and don’t be afraid to fail. Great. Outstanding. All right, seated next to me is gene allen, trainer and consultant of gene allen consulting and also nancy rose, executive director, the north carolina center for public policy research. And this is tony martignetti non-profit radio coverage of ntc steen the non-profit technology conference. Thank you so much for being with us. Cuadra to know pia cuadra to know pia cuadra, tono pia, creative commons one o one and seth gordon coming up first. Pursuant fourth quarter starts next month, which means a big fund-raising push for you. Do you need help? Check out their year end accelerator. It combines a proven best practices with their innovative acquisition and cultivation strategies. What does all that mean? You have a strong year end push, that’s what? It means their accelerator at pursuant dot com slash year end accelerator we be spelling spelling bees for non-profit fund-raising you want to bring millennials into your organization? This is perfect because it’s not your grandma’s spelling bee. Check out the video. You’ll see live music, dancing, standup comedy, fund-raising and spelling. These are great millennial events. They run them in a bar or restaurant on behalf of your organization. If those very fun video at we b e spelling dot com now time for tony steak too. The itunes testimonials and reviews are amazing. I had to keep this video up for a second week. One of the guys on invoked the cartel. Guys remember tom and ready, marriott. See, the show is still on there. Just not doing that new new shows every week anymore. But the archive is still very active. And one of the people who wrote a testimonial said he sees elements of the car talk guys in non-profit radio, which i loved. That was very gracious because i, you know, i don’t know so much now, but in the beginning i was sort of channeling tom and ray because, you know, they have features and the show has features and e yes, i was thinking about them. So for that to come full circle on someone in the in the audience to recognize that was really felt very good. He also invite invoked mike pesca. Who’s a guy i don’t know if he’s nationwide, but i hear him on w n y c public radio here in new york city and he’s also a pretty good talent. So i was very grateful for that kind of stuff. And there are others on dh i thank you if if you’ve posted a review or testimonial at itunes, thank you very much. The video that covers some of these other some of the other ones and shows my gratitude is at tony martignetti dot com. The itunes paige for the show is at non-profit radio dot net. And that is tony’s take two here is carly leinheiser from september twenty six twenty fourteen talking about creative commons welcome to tony martignetti non-profit radio coverage of the non-profit technology conference and t c twenty fourteen we’re at the marriott wardman park hotel in washington, d c with me is carly leinheiser she’s, an associate at perlman and pearlman that’s ah, law firm in new york city. And her workshop topic is share use remix an introduction to creative commons. Carly welcome. Thank you. Pleasure to have you. Thanks, it’s. Great to be here. Thanks. Thanks. And thank you. For taking time on a pretty busy conference day. What is creative commons that i think a lot of people have heard of and not so familiar with? Sure, so creative commons is itself a non-profit they were founded in two thousand won with a mission of making the basically making content on the internet accessible, so they developed a suite of licenses, which are basic copyright licenses that allow creators, artists, authors to disturb you work under one of these licenses, and that signals to anyone who might find their work that it’s freely available for use subject to certain different restrictions. So this is quite a service really it’s a certain unorganised ation serving non-profits and making content available, right? I mean, they’re serving not only non-profits but sort of ah, the larger idea of basically the commons there, they’re making a easier to put more works into not exactly the public domain because they’re still under copyright but making more works freely available for anyone to use. So the idea is that right now, the way copyright works is any time that somebody creates a work it’s automatically subject to copyright, you don’t have to register it. You don’t have to put a notice on it if you’ve created a work it’s copyrighted and so that’s what is known as the all rights reserved model and that’s, what happens automatically? So if you are an artist and you get benefit from distributing your photos online and having other people take them and incorporate them into their works, it’s hard to do that because somebody would have to seek you out and get individual written permission from you in order to do that, otherwise they’d be infringing your copyrights. Um, but most people’s experiences it’s incredibly easy to find content online that you can just, you know, screen, grab our download and creative commons brings the law in line with that experience that it’s fine it’s easy to find content online, it’s easy to incorporate it into new works. And so by with using these licenses, it makes it easy for people to know they have permission from the artist to do that. Do we need to know a little bit the basics of intellectual property law before we go to into too much detail? Well, i think that that sort of covers it so i could say copyright well, i could talk a little bit about it. Copyright is ah, is basically a bundle of rights that anybody who creates a creative work gets in there in their work. So you have a set of exclusive rights that you’re the only one they you khun the only one who can exercise those rights with respect to your work. And um, and then you can also assigned those rights or licenses rights out to other people, so you have the right to use the work to distribute it, to make copies, to make derivative works or a new work based on the original work, so that something like a translation or collage would be a derivative work and to license that out to other people. So what you’re doing with the creative commons licenses, you have your bundle of rights, and you’re saying anybody can use my work. Anyone has access to my work on anyone can exercise those same rights as long as with all creative commons licenses, you have to give attribution or credit. So you link back to the original work and then there’s certain other restrictions that are in some of the different licenses. Okay, andi, some of those different restrictions is get a little too technical. Know that’s that’s, sort of the heart of creative commons there’s. Six basic licenses. So all of them, including attribution requirements. So say i post a photo online and i license it under a creative commons attribution license. That means anybody who came across my photograph could take it, download it, use it, put it into a new work. All they have to do is give me attribution. So that means maybe linking back to my web page just putting my name on it. And i would normally specify how i want to be attributed. So some of the other restrictions are share alike. Which means that i would license my photo under a creative commons attribution share alike license meaning anyone could take my photo, download it, use it, make a new work with it. But if they did that and distributed that new york new work, they’d have to release it under the same license on. And this is a concept called the copy left. And the idea is that i’ve created a work that someone else is used. And then now their work is also in the commons for anyone to use s o, for example, wikipedia’s content is licensed under c c it’s, cc by essays or a creative commons attribution share alike license so anyone can use the content on wikipedia and incorporated into a new work, but then they have to also license in the same way so grows the body of work. Yeah, exactly. They’re two other restrictions. One is no derivatives, meaning you can download my work, you can share it or distribute it, but you can’t change it in any way, so i’m not allowed to make a new work based on it. So you’ll see this sometimes with some sort of reports that in the case of non-profits maybe report that you’ve published on a particular policy issue and you want that shared as widely as possible, but you don’t want people sort of taking accepts reinardy um or, you know photos or maybe personal histories, things that i’d like you want shared sort of intact on dh. The last restriction is a noncommercial restriction, so that means anybody could use the work as long as what they do with it is for a non commercial purposes. Ok, thank you, little detail. But details, i think, are interesting. I think they are. You think they are. I think they are all right. Like what you’re hearing a non-profit radio tony’s got more on youtube, you’ll find clips from stand up comedy tv spots and exclusive interviews catch guests like seth gordon. Craig newmark, the founder of craigslist market of eco enterprises charles best from donors choose dot org’s aria finger do something that worked neo-sage levine from new york universities heimans center on philantech tony tweets to he finds the best content from the most knowledgeable, interesting people in and around non-profits to share on his stream. If you have valuable info, he wants to re tweet you during the show. You can join the conversation on twitter using hashtag non-profit radio twitter is an easy way to reach tony he’s at tony martignetti narasimhan t i g e n e t t i remember there’s a g before the end he hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a short monthly show devoted to getting over your fund-raising hartals just like non-profit radio, toni talks to leading thinkers, experts and cool people with great ideas. As one fan said, tony picks their brains and i don’t have to leave my office fund-raising fundamentals was recently dubbed the most helpful non-profit podcast you have ever heard. You can also join the conversation on facebook, where you can ask questions before or after the show. The guests were there, too. Get insider show alerts by email, tony tells you who’s on each week and always includes link so that you can contact guess directly. To sign up, visit the facebook page for tony martignetti dot com. I’m peter shankman, author of zombie loyalists, and you’re listening to tony martignetti non-profit radio. Big non-profit ideas for the other ninety five percent. How do we how doesn’t non-profit go about using creative commons? What do we need to do? Right? Assumes we create something. I understand we have a bundle of automatic rights, but we’re talking about now making it available under creative commons license. Sure. So if you want teo well, i guess i’ll start with how do you find works that you could better license? Okay? Because they think that’s a lot more people have experienced with searching on flicker, for example. So if you’re looking for safe photographs to put on your website or incorporate into a brochure and you want to find a photo that’s, all you have to do is give attribution to the person who made it. Ah, you can go on. Flicker flicker has a search feature and also the creative commons website itself has a search feature where you can go in and specify what you want to do with the work, whether it’s going to be for commercial or non commercial purposes. O r all you want, you want the least restrictive license and you put in your search terms and it pops up. So when i was putting together my talk, i wanted to find pictures of cute cats because that’s, what people like to look at on a saturday morning esso i search for cute cats license under creative commons license and found a whole bunch as far as really seeing your work under creative commons license if you’re distributing it online, creative comments has a license chooser on their website, so you don’t even have to really know the technical restrictions you go in and you say, i want people to give me attribution. I want to allow derivative works or not. If i allowed derivative works, i want them to be released center share, like license or not, and i’m ok or not with the commercial uses, and then creative commons tells you which license you’ve picked on degenerates thiss html code that you can in bed on your site, which then makes your work searchable by license. Okay, you become part of the search results and and it generates a little button you can put on the work, so you’ll see in a lot of like footers of websites this you know, this pages published under creative commons license in which one? Okay, now the search function sounds pretty easy finding finding going back to finding content. Pretty simple. Yeah, it’s really simple. The the only risk is you want to make sure that that thing’s air correctly tagged so but it is really pretty intuitive. And you khun search you can search flicker you khun search through google images i think that there are more and more search engines that are supporting a search by license, so it is really easy to use and in terms of releasing your own content, any restrictions on what that content is? Well, i mean, it’s basically anything that’s subject to copyright so you wouldn’t you use a creative commons license with se your trademark or something that was protected by patent law, not copyright law. It also doesn’t deal with model writes in photographs, so if you have a photograph that includes an image of a person, um, creative commons doesn’t really deal with that person’s, right of publicity or protections that they get for being in the photograph. So there was actually a litigation over this issue where a company used a photograph that included an image of a person, and the photographer had released the image under creative commons license but never secured the model rights s o the person in the image sued the company and ask them to stop using it. Okay, are there other other cases that air don’t necessarily mean litigation case? Maybe client examples? You know that air that interesting, that and somewhat, you know, instructive. Yeah, so, no, i don’t have any specific client examples. They do have some examples i found in researching for my talk. One of my favorite it’s actually is the brooklyn museum, which is i live in brooklyn, so i have a lot of pride for the brooklyn museum. They do really interesting things with their they’ve done two very interesting things. One is that a lot of their collection, they made their collection searchable by license. So much of their collection is very old and in the public domain, so you can have search their collection online and see what’s in the public domain and use those images if you want, and i actually incorporated a few of their images into my presentation and where stuffs not out of copyright but they on the right, innit? They’ve released it under creative commons license, so you can use some of the works in their collection. Another interesting thing that they did was in connection with the show they did a few years ago, go called who shot rock n roll, which was a siri’s of portrait it’s and photographs relating to rock n roll. They did a remix contest, so they had chris stein and believes his name from blondie put together a bunch of tracks that he released under a creative commons license. And then anybody could download those tracks, remix them, upload them and those tracks would again be really center creative commons license. And they picked a winner and they’re all available on their website it’s really interesting. So it was this great way to engage with their community and sort of further their mission of, like getting culture out to the public on really engaged people while completely avoiding the issue of having to get signed releases and have people wave their their rights or sign rights. Tio in their tracks that they made to the brooklyn museum, they were just available to use, which i think is a really interesting example of what you could do. So photo contests, anything like that. Video as well. Video? Yeah, absolutely. I think on a new tube, isn’t there? Ah, little pull down window, whether you want to use a have a standard creative commons license to your video yeah, i wouldn’t be surprised i’m not positive, but i think that sounds right. Ok, i think they have a three or maybe four licensing options, and one of them, i think, is standard creative commons license. Yeah, and actually, when i was uploading my slides teo the ntc, they asked whether i wanted to release my slides under creative commons license or not, so they’re they’re on top of it is excellent, you know, i don’t know what teo asked specifically, but what more do you want to share that we haven’t talked about? Let’s? See, i think i mean, one of the things that i think is most interesting for me is they think a lot of non-profits have have sort of limited experience using creative commons in looking for photos and things like that on flicker, but i think that there are a lot of great examples of non-profits releasing their contents under creative commons license, so not only so the brooklyn museum is a good one, yeah, but and wikipedia is another one. There’s another organization called teach aids that creative commons features it’s a case study on their site. They big they make sort of educational health materials that are really sandorkraut of commons license so anybody can download materials from their sight, redistribute them on. And i think for non-profits that have any kind of educational mission thie idea that you could create these materials and then just release them out into the world and they would be freely shared and no one had to worry about, like, violating your copyright if they wanted to download a report or, you know, i know your rights pamphlet or health materials, those kind of things i think are really great uses for creative commons, particularly for non-profits that have a mission based on education, where you’re not worried about so much selling individual copies of your materials, but that the more you get the word out about your organization by distributing materials, you’ll get your name out donordigital here about you, and you don’t have to worry about the transaction costs of negotiating, you know, okay, that person could buy a copy. To do this or that so i think it’s one of the more interesting things, all right, i hope listeners will pay attention to a creative commons both in terms of their own you’re your own work and searching for others as well. Sounds like it sze i’ve learned a lot more about the community than, uh, than i knew. Thank you very much, carla. Thank you, pleasure. Carly leinheiser is associate perlman and roman. You’re listening to tony martignetti non-profit radio coverage of ntc non-profit technology conference twenty fourteen. Thanks so much for being with us latto visser love. We are rocking tons of live listeners. We’re going to start abroad with a country that i don’t believe has checked in the past. Morocco robot robot, morocco i hope i pronounced that right in ah, in the in the a small chance that you are among the one third speaking french moroccan bonem sure, if you’re not, i’m sorry for that that’s. The live love still goes out. It just goes out in english. Right, mexico cua cua em alpa quantum oppcoll mexico buena star days! We’ve got multiple in korea always sold, always checking in so grateful for that. But also young django jungle korea, i think do the best i could on your haserot comes a ham nida you are south korean listeners. China always checks in we got multiple beijing, but we’ve also got guangdong china ni hao st louis reserved no, i’m sorry that’s not abroad that’s not very nice to do. Uh, sometimes they do it in person, but on purpose. But not today taipei. We got taiwan in the house also, and they are occasional listeners. And i’m always grateful for that, of course, niehaus to our taiwanese listeners here in the u s. Berkeley, california! Springfield, virginia. Coral gables, florida. New bern, north carolina joined us late. But there you are, loyal nonetheless. New bern edmonds, washington rock in chapel hill, north carolina only about five hours from where i hang out a lot in emerald isle, albuquerque, new mexico. Cool smyrna, delaware. Smyrna, maybe it’s smear now think it’s smeared a delaware live listener love to each of those live listeners. You’ve also got new york. New york thank you very much. Appreciate that were here on seventy second street and st louis, missouri, right after live. Listen, love comes apart cast pleasantries you can’t you can’t proceed with the show one without the other. Grateful to all our podcast listeners, whatever platform, whatever device and whatever activity you’re engaged in while you listen. Thank you so much pleasantries to the podcast audience and the affiliate affections to our am and fm stations throughout the country. Let your station know that you’re listening. I’d be grateful for that they’d be grateful for that affections to the many affiliate listeners throughout the country listening and all kinds of different times, most of them next week. Affections to you. Back in two thousand ten, my aa and the show’s my end, the show’s inaugural and excellent social media manager was with me at a conference and next-gen charity conference was here in new york city, the that only they really ran about three of those, but we were at the inaugural one and i had a commitment. I had a run out for something for like an hour and that’s when seth godin was available, he was speaking at the conference, he came off stage. Regina walton got him. Got the interview. Here it is. And then right after that, we got a surprise. Maria semple is with me in the studio with her husband bob and she’s going to join us for jamie for a few minutes. Right after here’s. Seth gordon and regina walton. My name’s. Regina walton. None of you have heard me before. I am tony’s social media manager andi. We’re here at nextgencharity and i have the pleasure of speaking with south code hyre regina. Hi. Um, question when you were giving your speech, you were talking teo charities about how to adjust to this new world of work. Can you give a quick summary of what you were talking about? I’m not sure i’m happy with the word adjust. Okay, as a revolution. But this is the first revolution since tv nineteen. Fifty and henry ford nineteen twenty. It’s the revolution of our lifetime. If you look at the revolution, we are buy-in and you view it as something one needs to adjust to that’s a little bit like being a horse sales and say i have to adjust to the car. No, you have to embrace it. You have to dive into it. You have to figure out how do i use this open door and this opportunity to make a dent in the universe. Right? So from that perspective than what do you recommend for people? Tio? Jump in and embrace and revolutionize. And teo, you know, innovate three steps ship, get it out the door haven’t intersect with the marketplace until there’s an intersection. Nothing happened to connect. Understand that the internet is a connection machine. That’s what? It’s for that’s what was invented for wasn’t there to help you sell shoes was there to connect one to another. So you have to keep track of how many connections you’ve got and what are they worth? And number three is fail fail. Often people in revolutions fail in nineteen twenty. There were two thousand three hundred car companies in the united states. Think about that for a minute. Wow. Right. So you don’t say i’m going to start a car company if i can be guaranteed to be general motors. No, you say. Well, give it a shot. Let’s. See what happens and that’s, you know, non-profits have so. Much at stake in the on the upside and so little its take on the downside that there is no excuse whatsoever for them not to make the choice to ship and to fail and to repeat, because if you do nothing, you’re going to get what you already got. But if you do something and it works, then you can make some lives change. Great. And so this connects to your point when you brought up charity water and and i do remember, you were saying, if you d’oh what scott does it’s not gonna work, so can you expand on that goes back to the idea? Purple cow, right? You know, marcel duchamp was a visual artist, and he was a dada ist he put a urinal into an art exhibit, and it was a sensation. The second guy who put a urinal into museum was a plumber very big difference between being the first guy in the second guy. So if we’re doing art, if we’re making conversations, if we’re telling stories that spread, we have to be the one who does it first, you have to be the one who does it in a way that impacts people, if you say, well, i’m just like that guy, but me, we’re going to go with that guy. He was first, he got our attention. Now we don’t need you. We’ve solved out whatever problem he solved, right? Okay. And just one more question at least, is that with nextgencharity, you know, there are a lot of new charities here, but with tony, he does a lot of work with plan giving. You’ve got to be around for ten years and before you can even start that process so and people are trying to keep up with, i’ll bring him up again. Charity water people are trying to keep up with these new guys. So how do you help them or what can you say to them? The older charities that are still going well, i would start by saying this that ten dollars, texted donations are dramatically overrated. You can’t count on them, you can’t build a real organization on them, they’re flashy but that’s not the future permission is the future, the privilege of anticipated personal and relevant messages to people who want to get them. The american cancer society has permission the legacy charities have permission and they’re blowing it. They blow up the way politicians blow it to get your e mail address they have for you for money until they burn it out and then you’re gone. The answer instead is to say, these people care enough to listen to me. How can i say something to them that they want to hear? How can i create platforms and scenarios and stories that make them look forward to hearing from me? How do i take this permission and nurture it and grow it over? Time has supposed to slam bam! I got to make this quarter’s numbers of the board’s gonna get mad at me. Mindset. That shift is a fundamental shift from the tv spams economy to the connection permission economy that we live in now. Okay? And just one more thing in terms of revolution. What? I talk about this in terms of what i do, which i won’t talk about a lot. I also talk about how in some ways it’s going back, you know, it’s. Like when your grandfather was talking, teo, you know, whoever and they’re just talking over the fence. It’s just it’s nowhere fancier and flashier. Would you agree? Your dad? Actually, they call it a global village. And when they think about it, what they mean is, tribes are one hundred fifty, two hundred fifty people who care about each other. Well, now it doesn’t have to be geography. It can be one hundred fifty people in united states who all grew up in that village. And all grew up in that slum who are now coming together to fix that thing. It can be the three hundred scientists who care the most about the truth about global warming and want to connect over that. So it’s. Yes, it’s, that conversation over the back fence. But it might be digital. So stop worrying about slamming strangers and start worrying about creating friends. Okay, great. So thank you so much for your boss. Really work six years ago and still excellent. Excellent advice. Regina walton. What a beautiful radio voice she has. Real simple. Welcome to studio. Hey, great to be here today. So you got your boat parked on seventy nine street, right? Yeah. Yeah. That’s. Right. Okay. Excellent. You and your husband bob here? Yeah. The two of you look very similar. We were told that a lot. Yeah, you’re not brother and sister are you know. No, no, no, no, no, no. Absolutely. Ok. Ok, sure. Although he’s been told he looks like a kennedy a lot. Yeah, but maybe his dad especially. Yeah. Yeah, that looks like joe bob. Your head. Ten. Really maria. Simple. Of course. The prospect. Find her. She’s. She’s. Ah, at maria, simple and she’s. Also the prospect finder. Dot com outstanding outsource prospect research. Right for businesses to not only for non-profits, of course. Right. I help robbery. Help small businesses with prospecting. Excellent. Okay, so you drop by tonight, which is very cool. You’re done. You got the boat parked in seven nine street for how many nights? Just through tonight. And then we’ll leave tomorrow morning, so i figured i was in the city. I’d pop by and say hi to both. You here? I really appreciate that. That’s, the both of us being me and sam. Sam and i i appreciate that. Thank you, bob. Nice to meet you. Cool. All right. Welcome. Very simple. What? Good to be here and have a great weekend. Oh, thank you. Thanks so much. Cool. All right. We’re gonna wrap it up, sam, what you think next week, beth cantor and her co author, eliza sherman, with their new book, the happy, healthy non-profit. If you missed any part of today’s show, i beseech you, find it on tony martignetti dot com. We’re sponsored by pursuant. They have a year end accelerator pursuant dot com slash year and accelerator, aptly named and by we be spelling supercool spelling bee fundraisers. We b e spelling dot com ah, creative producers. Claire miree off sam liebowitz, he’s here is a line producer. Gavin dollars are am and fm outreach director shows social media is by susan chavez. On our music is by scott stein. Thank you, scotty, with me next week for non-profit radio. Big non-profit ideas for the other ninety five percent. Go out and be great. What’s not to love about non-profit radio tony gets the best guests check this out from seth godin this’s the first revolution since tv nineteen fifty and henry ford nineteen twenty it’s the revolution of our lifetime here’s a smart, simple idea from craigslist founder craig newmark insights orn presentation or anything? People don’t really need the fancy stuff they need something which is simple and fast. When’s the best time to post on facebook facebook’s andrew noise nose at traffic is at an all time hyre on nine am or eight pm so that’s when you should be posting your most meaningful post here’s aria finger ceo of do something dot or ge young people are not going to be involved in social change if it’s boring and they don’t see the impact of what they’re doing. So you got to make it fun and applicable to these young people look so otherwise a fifteen and sixteen year old they have better things to do if they have xbox, they have tv, they have their cell phones. Me dar is the founder of idealised took two or three years for foundation staff to sort of dane toe add an email address their card. It was like it was phone. This email thing is fired-up that’s why should i give it away? Charles best founded donors choose dot or ge somehow they’ve gotten in touch kind of off line as it were, and no two exchanges of brownies and visits and physical gift mark echo is the founder and ceo of eco enterprises. You may be wearing his hoodies and shirts. Tony talked to him. Yeah, you know, i just i’m a big believer that’s not what you make in life. It sze, you know, tell you make people feel this is public radio host majora carter. Innovation is in the power of understanding that you don’t just do it. You put money on a situation expected to hell. You put money in a situation and invested and expected to grow and savvy advice for success from eric sacristan. What separates those who achieve from those who do not is in direct proportion to one’s ability to ask others for help. The smartest experts and leading thinkers air on tony martignetti non-profit radio big non-profit ideas for the other ninety five percent.

15NTC Videos: Community & The Commons

Here’s the next set of video interviews from 15NTC, the 2015 Nonprofit Technology Conference, hosted by Nonprofit Technology Network (NTEN). These Nonprofit Radio interviews are about your online community and Creative Commons. I encourage you to check out 16NTC. I’ll see you there!

Your Online Community with Megan Keane, Michael Wilson & Joe Prosperi

Creative Commons with Carly Leinheiser & Craig Sinclair

Nonprofit Radio for June 26, 2015: Get Your Emails Delivered & The Open Movement

Big Nonprofit Ideas for the Other 95%

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Harmony Eichsteadt, Brett Schenker & Laura PackardGet Your Emails Delivered

(l-r) Harmony Eichsteadt, Brett Schenker & Laura Packard at NTC 2015.

You probably don’t know if you have an email deliverability problem. You need to hear what Gmail preserves about your mail actions and how those impact what gets delivered. What’s a honey pot email? Harmony Eichsteadt was an evangelist at NationBuilder; Brett Schenker is email deliverability specialist with Every Action; and Laura Packard is a partner at PowerThru Consulting. We talked at NTC, the Nonprofit Technology Conference, hosted by NTEN, the Nonprofit Technology Network.

 

 

Carly Leinheiser &  Craig SinclairThe Open Movement

Carly Leinheiser & Craig Sinclair at NTC 2015.

Carly Leinheiser and Craig Sinclair reveal what this movement around Creative Commons, Open Source and Open Data is, and what it means to distribute or use content, code or data from an open source. Carly is an associate attorney at Perlman + Perlman. Craig is digital media manager at Manhattan Neighborhood Network. Also from NTC.

 

 


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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host. I have to again welcome katie artie in davis, california, our newest affiliate, ninety five point seven fm really glad you’re with us. Thank you so much, katie. Artie davis, california oh, i’m glad you’re with me. I’d be stricken with ginger vel stippling, if i had to speak the words you missed today’s show, get your emails delivered you probably don’t know if you have an email deliver ability problem. You need to hear what gmail preserves about your mail actions and how those impact what gets delivered what’s a honeypot email harmony eichsteadt is evangelist at nation builder brett shankar is email deliver ability specialist with every action did you know that such a profession even exists? And laura packard is a partner at powerthru consulting? We talked at ntc non-profit technology conference hosted by non-profit technology network and ten and the open movement. Carly leinheiser and craig sinclair revealed what this movement around creative commons, open source and open data is, and what it means to distribute or use content code or data from an open source. Carly is an associate attorney at perlman and pearlman craig is digital media manager at manhattan neighborhood network, and that is also from ntcdinosaur on tony’s, take two fund-raising fundamentals, my other show, we’re sponsored by opportunity collaboration, that working meeting that unconference on poverty reduction that will ruin you for every other conference here is get your emails delivered from and tc welcome to tony martignetti non-profit radio coverage of day two of ntcdinosaur non-profit technology conference twenty fifteen we’re hosted by n ten the non-profit technology network and we’re in austin, texas, at the convention center. My guests are harmony eichsteadt brett shankar and laura packard, and their topic is the secret science of email deliver ability. Harmony is an evangelist for nations nation builder brett shankar is email deliver ability specialist. We’re gonna learn all about that at every action, and laura packard is partner at powerthru consulting harmony. Brett laura, welcome! Thank you. We’ve got we’re starting something new with the each interview today. On day two, we’re featuring a swag item and i’m wearing the first first item of the day from from at bay here’s my at pay t shirt password sucks. There you go. Swag item number one for ntc day number two we’re gonna pile them up. Let’s, i’m going. I’m dying to hear from the e mail deliver ability specialist because i before i learned about this session i didn’t know that such a job exists but i think it’s very it’s going to be reassuring to people it’s not nothing it’s scary at all but it’s scary i think it’s way need one. Maybe that we need them but i think it’s reassuring to people what does an email deliver ability specialist do day to day day today, pretty much i spend every waking moment making sure that every e mail sent has the best chance of getting to the inbox. All right, cool. It is reassuring. And other people are there. And the topic is the secret science of email deliver ability. Um, laura, why is this a problem? Why? Why? Yeah. What? What? Why? What? The problem is that many e mails don’t go to their intended recipients. So they go to spam or that i don’t get delivered. Why? Why is that weird that we’re going to talk about today? Why is that? Yes. Ok. And how to prevent it? Yes. And the problem is that people don’t even know it’s an issues so they don’t know what they should be doing. Tio make it better. They don’t even know harmony. We don’t even know it’s a problem. Yeah, i think i think a lot of times people don’t know it’s a problem and they don’t know how to even go about thinking about what it means to get an email to the right person or what they might be doing wrong that prevents the email from getting to that person. Okay, all right. What? Just generally because we got plenty of time together. What the hell’s going on in the networks that that creates a deliver ability problem. Well started really the focus of the email long time ago where it was the size you talk. Teo press. He talked to your investors. You talk to your board, any of those people and it’s always. How big is your email list and that’s what they cared about? And that was the focus over time, you know the shift of email providers like google yahoo all them of helping their clients and their customers to be happy changed over the years, so back in the day used to be just content, you know, nigerian scam stuff like that, but now its change tio, how people are interacting with your lists and it’s been a fundamental change, and really, unless you do e mail deliver ability or email full time, you have no idea that this change happened and it’s really relatively in the last two years that this changes really occurred. So now listen, eyes doesn’t matter anymore, but people are still focused on that there’s ah report by return path that came out not that long ago and thirteen percent of all e mail went to spam or when to spammer missing last year twenty percent, thirteen percent and ah, really talking about it at the panel, but i’ve been doing ah white paper and study and found on giving tuesday it’s closer to twenty four percent for non-profits is going to spam so almost one and four messages already get in there at the end of your fund-raising we’re talking more like eleven percent, and you do the math on that it’s a lot of money, it’s a lot of lost opportunity, so it’s just a very different focus emails in a very different place than it wass you know your tour go okay? Even that recent okay, past couple years, email shifts literally daily. Okay, so we got a good amount of time together to spend now that we’ve got some motivation out of the way on what to do about this harmony let’s start right here. What what what’s the first tip, you khun strategy suggesting you got sure. So i think the first thing i would say i mean there’s lots of really technical things, which i think is why it’s important to work with places that had email deliver ability specialist, i’m not one, but we’ve got one as well to help really focus on that. But even if you’re not super technical, i think the biggest thing you khun dio is just think about email andi remember that there’s actually human being on the other end of that and that you want to talk to them like they’re human beings, so don’t yell at them over and over again with the same message if they’re not responding, think about how different people are going to want to hear. Different kinds of messages remember to talk to them more than just once a year, so not just on giving tuesday, but build a relationship throughout the year. So sort of remembering that it’s actually human being and thinking about how human beings like to communicate, i think just that alone will start to increase your email deliver ability, really, okay on those are all very good suggestions to minimize them at all, but i don’t see how those what’s the connection, how short of those impact deliver ability, which is determined by our automated system. Totally so i think, sort of what bright was saying with the way that your emails will get delivered is based more on the engagement of your list in the size event, so if you’ve got to really engage list, then more of your e mails will make it to the inbox, and the way you get a really engaged list is that you talk to people about the things they care about, so they open your emails, right? So if i e mail you about something that has nothing to do with your life, you’re not going to open that email, maybe you’ll only open the ones that relate to your state or it’s a topic you care about, but if i make sure that i’m smart about only sending people emails about things that are relevant to their interests or their location, then that means more of the time you’ll open the emails for me, which will then increase your reputation over time. More of your e mails we’ll get into the in box, which increases your engagement, and it sort of becomes his virtuous cycle. And for those who are listening to the podcast and don’t have the benefit of video, lots of nods from brett through anonymous is unanimous recommendation. I’m still trying to get to the science of this. How does how did the automated filters is that okay? We’re doing. How did they know how engaged your list is? So ah, just like so many things out there, what google, yahoo, hotmail all them know about you and your email habits is freaky. Google literally measures how long you spend opening your email before you delete it or click down two microseconds so and they know who that email is from. Yeah, so they will know by the from address, they’ll know from the i p that sent from the headers that are in the email, like so many things they’re able to track who was sending it and all together they measure it so it’s everything from did someone open it? And did they immediately bleed it? Did they just delete it? Did they ford it? Did they reply back? Did they move it from their spam box that their inbox that they move it from the in box to a folder all that’s measured son of a gun, i’ll email this is what female is. Yeah, gmail is actually the one of the hardest all preserved. Yeah so gmail last occurred in a couple years old. It was like twenty seven percent of all e mail sent to gmail goes to spam. They talking to people at gmail. They don’t even know all the rules. It’s very it’s hidden like they don’t want everyone to know everything so they don’t want anybody. They don’t want one purse because they don’t like making the system yeah s oh oh my god! What they measure it’s freaky and then there is when it all started way back in the day of the first span was something like the seventies, i think, from there it’s, it’s, basie and learning so they have this algorithm that’s learning from everyone’s reactions and doing its best to figure out what to do with the emails. We kind of joked it, it’s, it’s, skynet, it’s, this learning system that sooner or later is going to rise up and take over it’s intel beyond intelligent to making these decisions millie’s the decisions and the fractions of a second remarkable you’re tuned to non-profit radio tony martignetti also hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a quick ten minute burst of fund-raising insights published once a month. Tony’s guests are expert in crowdfunding, mobile giving event fund-raising direct mail and donor cultivation. Really all the fund-raising issues that make you wonder am i doing this right? Is there a better way there is? Find the fund-raising fundamentals archive it. Tony martignetti dot com that’s marketmesuite n e t t i remember there’s a g before the end, thousands of listeners have subscribed on itunes. You can also learn maura the chronicle website philanthropy dot com fund-raising fundamentals the better way dahna oppcoll laura what? What else? Beyond the engaged lift, i would be careful how you obtained emails in the first place. Make sure that the people that are on your list want to be there, that you don’t just swap a list with somebody, and the people don’t even know who you are, let alone want to hear from you because those people are not going to be engaged, and they’re going to bring down the quality of your list. Okay? Okay. Anybody want to amplify the watch? Watch where you get your your your list from armani i think that’s so important. There’s in many ways, i think email deliver ability is sort of like the dark arts it’s ah, a colts and tricky. And we don’t know all of the things that they do, but way no, some of them and one of the things that could be really dangerous is that there are, like, honey trap emails that will be on a hot list way. Have a jog in jail on that radio and you are ah, severe e severe offender what? Let me explain what was the phrase again? Honey, honey trap email, honey, dropping their email. Address is set up to catch you if you buy a list of emails. So if you buy a list, one of them could have been set up by google. And they know if anybody said ditigal to it you’re on a list very calming. They seed? Yes, that are potentially going to be sold when they just seat every list in case it’s ever solve it. So they do it a couple ways. There’s. So these are also called spam traps and there’s really like two types. There’s what snow is pristine and then you can call the others, like basically used or expired addresses. Recycled tons of different terms. So the proceeding are never used as a real address. So they will put in on a website for bots to pick up. And they literally throw it out there to get caught. They want you. They want boss to steal it. And then if it winds up clearly it’s, not organic, they didn’t sign up. Because there’s, no way in hell this is used on. And then the recycled address are all the dresses that have gone out of use. And then they flipped him after a time. Period six months to a year, depending on the system. Some of them are like a couple months. And basically, if you’re not cutting your list and getting rid of these addresses, clearly you don’t really care about your list. I’m maintaining your list, right? So at that point, you’re bad dahna gun and then it becomes very hard to get any of your emails in teo an inbox once you’re, in fact, once you’re a known offender, yeah, yeah. Big nods. I love the way. Laura what? What? What? What? What? What if you are a known offender? Is there? Is there any rehabilitation possible? Well, if you are running into deliver ability problems when the first things you should do is cut off, the people that haven’t been responding recently to your emails just stopped emailing them on ly email to the people that are engaging with your emails. You, khun slowly add back-up people and then see what happens, but you need to go down to your known good list and just use that for a while until you break through all of these algorithms on these eyes peace so that you could get be delivered again. Okay, so, it’s, sort of like rebuilding up your credit. Yeah, you get you get a a card that has a fixed amount that you paid in advance. You have to rehabilitate your reputation. It’s. True. Wow, it’s, what a lot of people would describe it is it’s a lot like credit in that. Like a new organization with a new list. These email providers don’t know who you are, so they give you a very low credit limit. Yeah. And you have to build up a good reputation, and sooner or later you’re good. And you can free much. Do what you want until you cause trouble. I have ah, have a threshold question. We gotta go back to what you said earlier on all three that you may not know. You have a problem. But aren’t you getting bounced back? Oh, are you know? Are you? Not all the time. Getting bounce backs. Anybody? So yes and no. So you get bounce backs, but bounce backs might not be a sign of anything horrible. It could just be that in box was filled. That’s that’s amounts that’s. Innocuous? Yeah. That’s. Not certainly not your fault. Right. Exactly. Under it could be just the system was down at that time, which is actually really common tubes break all the time, and i think yahoo always kind kind of goes down, um, so that could be an issue or could be the account just doesn’t exist anymore or shut down. And then what happens is least withy spam traps and honey pots is they’ll bounce it for six months, maybe a year, and then at that point, they cut it off. So if you’re swapping lists or buying lis, especially for someone that has a horrible habit, you won’t necessary no, because they might not be bouncing anymore. I always call it when i’ve described it is it’s an std they’ve been with someone than they knew someone that may have been some sewing span transmitted disease transmitted and then, you know, you catch something and you might not know it’s a problem. The best description effort from anyone it’s, zombies and that’s one or two is not an issue sent earlier. The horde shows up and you’re you know you’re out of luck at that point. Okay, you need to do some serious work. Alright, cool. All right, thank you go ahead, laura. Also, every mass e mail provider handles things a little bit differently, so you may or may not see big flashing red lights. You may or may not know that there’s a problem. Okay, weinger absolutely, it depends too on where you’re looking and if you’re actually going to check to see if you’ve got bounces. Esso, i think depending again on what provider you’re using, you may not be even clicking on the place where there are the big red flags. Okay, okay, brett let’s not turn to you on ly teo amplify suggestion. But let’s say, have you given organic suggestion? This is again. We’re back now, tio avoiding deliver ability problems. I think the biggest is cut the list. That’s. The one thing no one does, very few folks dio is you cut your list. You want it small, lean and active. You know you might have a million person list, but if only a thousand people are opening and clicking it’s not really impressive. Five five thousand person listened. Five thousand people are opening click it’s way better than the million person list but that logic and that thought, isn’t present generally. People looking more at the vanity metric. Yeah. How many money? Like how many likes it got in my face, it’s that activity people on my list outdated thinking, very outdated. Okay, other suggestions? Yeah. Good. You should try to get a replay. Latto raise your hands very subtle, but it is very, very thoughtful. Thank you. You should try to get your list to engage more because that’s something else that the ice piece are looking at is how many people are opening, clicking, taking action. All right, i gotta be gotta be tips for what can we do? Right? So send out, send out an action to your list or send out a survey. Something that people are going to want to engage with because just reading your emails may not be good enough to get you out of the ditch. A simple ah, simple forward. You’re some call the action we’re looking for is that right? But it’s gotta be measurable. Yeah. Don’t just do not not pick up the phone. That’s no good thie email services. They’re not going. Yeah, the iast piece are not going to recognize that. Not yet. Okay, wait, if they’re coordinating. With another exactly could that’s not that’s? Not inconceivable. Alright, what whether what little tips we got for simple calls to action survey surveys are massive. People love to talk about themselves to a survey, especially if they’re opening it at work and they want to procrastinate what they’re doing and they can spend five minutes filling out a survey, i think that’s okay, surveys cool forward is good. We got another one and be very specific to the individual. I’m in mind. I think if you asked, i think a lot of people here, they probably send the same e mail to everyone. Yeah, it’s crazy. You know, to e mail should be the same that you’re sending out. It should be very tailored to the individual and very specific to their wants and how they signed up in what they care about. The best example i always gave his corporate world’s amazon. The e mails you get from amazon are beyond tailored. I mean to the obnoxious level like you go look at a item, they’ll email you, what, two days later with that item and here’s a whole bunch of other suggestions there’s, no other email it. Looks like that that goes out and that’s what we’re all striving moving towards personalized email beyond beyond so it’s supposed to have a list of a modest size? Maybe our listeners are small and midsize non-profit so let’s, take a five thousand person list small in the big scheme of email, what do we need? A we need a service, teo, help us to personalize to this granular level that we’re talking about. What? Well, no, we don’t we don’t. I mean, i think what you want is to have a system where it’s, easy for you to tell a lot of different things about people, so, like, which of those people follow you on twitter and which of them don’t? Because you could say, hey, thanks for setting up for the email list would also love tto engage with you on twitter to the people who don’t write which people are your donors, which people aren’t, which people live in texas versus california, you know which people have r s v p for events in the past versus haven’t and all of those things tell you a lot of different data, so you could say cool here’s our people in texas who are donors who come to events, we want to send them a specific email about that. Like, thanks for all of your participation this year. That’s. Really wonderful. Actually, you could gather this by one of the other suggestions. Have a survey exactly, have a servant. Now you’ve got a bunch of data and it’s and it’s targeted to that person because they because we know that they click through on their e mail link to the service. And they told you what they care about. Yeah. Yeah, if you d all right. Okay. Okay. Excellent. But the others, i mean, depends how they sign up. Like, if you are organization, that takes on many issues and you have an action that’s, very specific. You know, that person cares about that action, so you should test it out and see if that’s the one action they care about, you know, there’s some orders that i know do environmental and maybe banking too, or some of its and they’ll send the banking stuff with environmental people, which makes no sense because that’s not what they care about. So, you know, paying attention to how they interact and where they sign up and what actions they take is key. The simplest is just the donor’s at the end of the year. If someone’s never donated online, why are you sending a fund-raising ask so ask him to do something else a way we kind of year. I know you’re getting a lot of donation ass. How about share this instead? And then maybe their friends will donate because they’re not going to donate. You’ve asked him one hundred times. I don’t think the hundred first is going to get him to chip in five bucks, so ask him do something else, okay, let’s, stick with the deliver ability recommendations. We got another suggestion for improving deliver ability. I think another one is just tow. Have your emails be simple? Like a lot of times, people want them tow have you no borders and embedded videos and, like get really complicated, but just because that technology exists doesn’t mean you should use it and the most delivery ble emails have no videos, maybe not even any pictures or just one. They have simple subject lines. Onda more complicated. You get the hyre rapid reputation you have tohave to even. Get in an inbox because it just looks really spam metoo the filters now, but video is increasingly recommended in email. Now bread is on the fence about that. Not so much. When i hear the wreck. I know it’s being recommended it’s being recommended it’s not supported in a lot of email providers that’s the other thing is, you know, what looks good in gmail doesn’t look good, and yahoo doesn’t look good on gmail on the phone versus female on the web, it’s all different, your email will look different in every single provider we’re just talking about this on the list were i don’t know if you’re on the list was they were talking about jeffs, and so it was like, yeah, a moving image. Okay on dh that’s becoming more maurin emails beyond video because it supported a bit more, but someone’s, like i got to do this and i was like, no, because you have outlook users and it doesn’t work in outlook, so unless you know who’s an outlook, you shouldn’t be sending this. So what does it look like that just a square with a question mark in the middle of it broken. Images just will be an image that’s not moving. So unless you’re first images solid it’s, it looks really goofy on dh there’s, entire services that are built up, just a handle, that sort of stuff and you could do amazing things and our ally on it is amazing and impressive, but i mean that point you really no need to know what you’re doing, okay? And we’re starting to get that. Now you need expertise. I help you with your email. So if budget is an issue, better to keep it simple and linked to late link to the video somewhere else, will ya? And you can take us screenshot of the video. Really that’s right? Laura, you got another one? Well, i agree with what harmony said about keeping it simple and also make sure that your emails perform well on mobile because more and more email is being opened up on mobile devices on smartphones on tablets. It’s a third orm or it might even be half from more these. Yeah, so you need to make sure that your emails do well on mobile because if it doesn’t look good, half your audience is going to give. Up, that’s pretty standard with bulk email provider’s, isn’t it yahoo? I don’t mean i’m a male chimp. Not so not so standard. Really? The mobile trouble optimization? No. Now i know i’m not really all right, so you need to investigate their decent there’s more than just using their mobile responsive template. Okay, there’s. Much more than that. I mean, like a great example would be what you have in the email if you ask her fund-raising ask in the and people are reading in a mobile, then you might need to make it really easy to give money. So if they’re landing page off that moment, mobile is difficult. You have to fill out a whole bunch of fields. It’s wasted too much trouble. Yeah, so it’s beyond just, you know, using their templates. Your image has to be a right size. Your form. It has to be a certain way, or your ass will be a certain way. It’s not just using a template. Uh, okay. And if if your organization has been around a while, probably your email templates date back a couple years, and they’re probably not mobile optimized. All right, we have. Ah, we have another minute and a half or so roughly let’s share some more. I mean, you guys were talking for ninety minutes. Gotta beam or what have you, what have you not shared yet? Don’t don’t hold out. Or we can go into more detail on something you’ve already share. My i think the big one is don’t get on your high horse, i think a lot of non-profits political organizations feel that they can do whatever they want when it comes to email and that’s not the world that we live in there’s very set rules, no matter what the law says, many of them hide behind, like the spam actors can spam in the us, but there’s more than just that when it comes the laws. So there is a legal aspect to all of it, and i no idea what a lot of time with shawn gets busted and they always hide behind that be like, no, we could do whatever we want we’re non-profit or a political organization that’s not true, and i’m just like i they don’t care. No, they think your mind is gmail, yahoo all them. They have clients and customers to they need to keep them happy. So you’re sending e mail cost them money so they don’t care. This isn’t the post office. Where there? Yeah, okay, yeah, harmony. I think my final thought would be that email isn’t the only thing out there and it should be part of a holistic strategy so good you should think about multi-channel total, exactly text blasting and phone calls and social media and door knocking and there’s lots of ways to talk to people on dh you don’t even know email can seem to be the easiest cause you just hit. Click if you’re thinking sort of your long term goals. It’s not necessarily the most effective thing and it’s not the only thing out there if you want to just include all of your options, including all the social channels. Naturally. Okay, laura, anything you want you want end us up with i would just say that. Keep in mind just because you want to send something doesn’t mean that your audience wants to receive it, that you need to keep them mind their wants and their needs and make sure that you aren’t talking just teo hear yourself speak that you are delivering your information in a way that your audience wants to hear it or they will too now. Okay, you guys, have you done your panel already? Later? Today you’re gonna have a lot of fun. I can tell your audience is your audience is gonna love you. Okay, i’m gonna recommend yours. I wanna thank you very much. Thanks. Thanks, everybody. Thank you. They are harmony eichsteadt evangelist for nation builder and brett shankar. Our email deliver ability specialist with every action. And laura packard partner at powerthru consulting. Thank you again. Thank you. This is tony martignetti non-profit radio coverage of ntcdinosaur profit technology conference. Thank you for being with us. I can’t send live listen love this week by state and city because pre recorded but live listener love does go out to everybody who is listening live labbate that’s not really so well stated. But, you know we love our lives, listeners, affiliate affections. All our affiliates throughout the country. Thank you so much for being with us. Thank you. Thank you. And again, katie. Artie, our latest and, of course, the podcast pleasantries over ten thousand of you listening. Maybe while you’re doing dishes. That’s. What? Someone told me lately. Listen then, whether treadmill, subway, car laying in bed, wherever it is. Whatever device podcast, pleasantries toe all of you. Tony’s take two and the open movement coming up first. I got to talk about opportunity, collaboration it’s an unconference it’s, an ex top of mexico for everybody working in poverty alleviation, there are non-profits from around the world you connect with people who can help you do your work. There’s lots of free time, deliberate free times you can meet people, make friends, figure out how you can help each other. It’s over eighty five percent sold out i was there last year. I’m going again this year. Amy sample ward will be there this year. There’s no plenary speakers there’s no power points every session is in a circle it’s collaborative opportunity collaboration three hundred fifty people from around the world getting together around poverty alleviation if that’s your work, you need to check it out at opportunity collaboration dot net i host fund-raising fundamentals for the chronicle of philanthropy that is my monthly podcast that is only a podcast never streaming live and it’s only ten minutes. It’s ten minutes once a month, and it’s devoted to fund-raising we’ve covered grants, events your board fund-raising planned e-giving major gif ts major gift relationships annual gifts mobile giving anything related to fund-raising that’s what’s on fund-raising fundamentals so if you love non-profit radio, then you might also love fund-raising fundamentals and there’s info on it at tony martignetti dot com it’s, also at the chronicle of philanthropy website, which is philanthropy dot com and that is tony’s take two for friday twenty sixth of june twenty sixth show of the year twenty six twenty six here is also from ntcdinosaur thie open movement welcome to tony martignetti non-profit radio coverage of the non-profit technology conference and t c twenty fifteen were in day to today we’re in austin, texas, at the convention center. My guests are carly leinheiser and craig sinclair. Carly is associate attorney for perlman and pearlman in new york city, and craig sinclair is digital media manager for the manhattan neighborhood network, and then then welcome from new york city. Both of you, thank you, and i’m there. I’m based there as well. Your seminar topic. I love it contributing to the commons strategies for using open licenses. I say i love it because i think there’s a lot of things that people have heard of, but not really sure what they what they mean or what they’re doing, what they want to be doing. Um, craig let’s, let’s, start with you. What? What? What’s the, uh, what’s the open movement open movement is the idea that everybody knows what they can use and share. Basically, i’d saythe digest it simply that when somebody creates something they usually doing it for-profit and it tends to be close that you have to buy it. That there’s vendor that there’s somebody there’s a transaction financially involved there open movement usually means you can share something clearly with somebody else about having to change hands with money. There may be something else you’re exchanging instead, but it’s being able to make sure everybody has access to it. Full access, carly, anything you want to add to the overview? Yeah, i think there’s also some particular philosophical points that go along with the open source movement specifically, which is sort of the older, open most men. One of the ideas with open source software is this idea of software freedom, so that you, as the user, should have the freedom to look at the software that you’re running and understand how it works. And not only do that, but then be able to make modifications to that software and then and then you can share those modifications, so you sort of add to the world of free software that’s available for everybody. But this focus on thie idea that user should have freedom to look at. The tools they’re using is important. It’s sort of the idea of being able to open the hood of your car and see how it works on dh model for modification is well, right. Okay, cool. Um, what’s the best way to start should weigh. Begin by talking about the three creative commons open source and open data. Those is that okay? Yeah. Yeah. I mean, that’s that’s. Sort of. The basic idea are these. What are creative commons? Open source and open data, right? So i guess a better way to describe it is they’re sort of different categories of works that are subject to copyright in different, different ways. So you have cultural works, which is what i think people usually think of when they think of copyright. So copyright a place of books, paintings, choreography, sculpture, anything that’s, a work of authorship that shows originality. S o copyright also applies to software in that source code is considered a literary work essentially. To put it simply on and then you have the idea of data, so data databases don’t have as much copyright protection. It’s sort of creative cultural works like i was describing, but if you have a sort of original or unique database, there might be some copyright protection there on then. There might also be copyright protection in the contents of the database. So if you have, ah phone book that’s, an alphabetical list of names. There’s, no copyright protection there, but say you have a database of, for example, the brooklyn museum isa great example. So they have ah, database online of all of their works. And you can search by license our or by works that are in the public domain. So they have a database that’s arranged by type of work and year and creator on and then the contents itself. Of that database being paintings and photographs are also covered by copyright. So then the open licenses are designed. Tio if you create a database or piece of software or cultural work, you could apply the appropriate licence to make your work open. S o that’s, where creative comments is creative commons licenses apply to cultural works to put it simply open source licenses to software and open data licenses to databases and their contents. Excellent. Excellent recitation. That’s. Perfect. Thank you. Very concise. Excellent. Craig, what is manhattan neighborhood networks interesting? This and that is that is that it’s the community access it’s, the union taxes tv from manhattan. Okay, and we have hundreds of producers who are making shows for us on a regular basis. And while most of it something they’re creating themselves, they may want music to go underneath that they may want to put an image up on screen. They won’t accept someone else’s video whenever you do that, unless you have a lawyer, you don’t necessarily know how legal it is on fair use in particular, which is often the thing that cited for re using something is open to such vast interpretation that usually the organization gets scared and we’ll say no, you can’t use anything else unless you have explicitly were viewed the copyright yourself or signed from someone whose organization being mn mn mn yes, on dh. Although we have for on air broadcast on television disclaimers off making it putting on producer, that still doesn’t. Help them! The organization may be protected, but we don’t want anything to happen to our producers over, so if they’re using something that has a creative commons license, for instance, which is simply the most common and popular of all the open license, nothing, they will know exactly what it is they can and can’t do with it. Usually we ask them to look for things that are non commercial anyway, because that’s then use it helping out somebody else in that field. But often, creative commons licenses will ask for attribution and to share alike, so when you’re using it, you’re also kind of giving back to the community because you are helping someone else who was a creator that shared something that you’re benefiting from and then you’re promoting them in turn by giving him a credit in our case on the television show and this is a nice way to kind of maintain the movement and paying it forward while you are producing you think excellent. So do you find yourself using open source and open data or not yourself? But your producers are they using those also for trying don’t really show much they thing. Is that sometimes we use the more without realizing it, so if you use the internet, the chances you’re using open source on a relatively regular basis you just don’t know because you may not go and look and see what tools have been used to make the site that you’re on. So were, for instance, a using open source is an organization because we used rupel content management system buy-in cvc aram to run our website and also our back and website, which manages all our producers, shed jewels or former television channels, all of our equipment and everything in an incredibly complicated initiative we’ve been involved with now since two thousand five called community media drew pool, so we chose that initially because we wanted to recognize is a non-profit that open source was more philosophically aligned with who we were, and we could tweak it and expand it as we needed. And yes, since two thousand five it’s changed pretty radically, but it’s incredibly stable and incredibly robust and weaken, we’ve been able to do what we’ve needed to make it available to our star from producers. Now pcrm is here, you and t c just stop! By have come of your own you love there there’s a there’s a lot of it’s, very rare to go to a place where people discuss their favorite sea around that you see that that’s what ndcc for exactly, but no savy ciroma fabulous! They also of the the open source efficient are those open source choice in many ways they very xero if you go into their convention, then you’ll suddenly realize the people there are the ones that make everything and they’re just so friendly and access. All right. Close community. Yeah, it’s really seriously around is very, very special place to call grayce kottler let’s, let’s spend a little time with well for both of you, but moved to carly creative commons. Now i see creative commons on youtube azan option for what kind of licensing you want your video and i think that’s a cz we’ve used both said it’s, the most common what exactly does it mean? So what does that mean, teo? Like if you upload a video to youtube, if you’re to apply that lesson period of comments to video, right, so so there’s six different creative commons licenses on dh they basically the different licenses have to do with what kind of restrictions you put on somebody’s use of your video eso you khun sort of most basic lana’s you just ask for attribution back, which means if someone were to take that clip that you uploaded to youtube and reason, they would have to credit you back-up if they make something there’s also share legs, if they make something new, they would have to put it out under the same license. They’re non commercial and no derivatives restrictions, no derivatives means they can’t change it, but they could redistribute it. S o if you actually, if you are blowing up to you to be there is also an option to choose the license on flicker a a bunch of other sites, or this is sort of getting more common. Um, that means you’ve sort of tagged your work with this license on dh, so you’re giving permission to anybody who comes across it to use it a song as they comply with those conditions. You’ve also made your work searchable by licence, which i think is a cool thing that creative commons does, so they when they talk about their licenses. They say there are three layers there’s, the legal code, the next layers, the human readable code because, you know, lawyers obviously we’re way don’t write things for human story on, and then the third layer is the machine readable code. So your computer khun search engines khun search for these licenses and actually creative comments is a search feature. If you go to search that creative commons dot com, you can put in what you’re looking for and you have an option to search clip art flicker, google image, search all sorts of different sites for works that you can use and you can put which conditions you want. So if you need something just for, like non commercial purposes, it’ll give you those. If you want something you could use for any purpose, i’ll give you that right about in the implementation of creative commons that m n n craig, anything like lessons lessons learned among your hundreds of producers, the main one is that no one, really you’re the in the field guys are no one really understands what copyright is or how it applies to them used to be that you would mail yourself something you’ve made registered post, it seems and not leave it unopened and now it’s away, but even for us is the broadcaster but some other community media stations it’s unclear whether it’s, the organization or the producer that actually then owns the copyright and no one is kind wants to sort of say they do or they don’t. Everybody that produces something kind feels they own it. So in explaining creative commons, it takes the world for people to grasp it, but when they do, they’re kind of amazed the issue tends to be that a lot of people in all spears feel that when they’ve made something they’re proud of, they deserve to be financially recompense for it on dh. What we’ve tried to say is it’s one of the things you can benefit from is you’ll be more likely to have it distributed if you’ve given it a license to share it because otherwise no nose and if they are, they may be doing illegally and all right? Well, they’re fine. Many, many examples of people illegally showing a thing on television to too many people are singing the song in the group, which had never crack down on when someone’s made it and put it out onto the internet in particular, you want them to be able to have it sent on. And i think, why you? When we’ve said, if you use creative commons, someone knows what they can do with it. And they also more likely to know who was created it. That has begun to get traction slowly with the long term producers. Okay. Like what you’re hearing a non-profit radio tony’s got more on youtube, you’ll find clips from stand up comedy tv spots and exclusive interviews catch guests like seth gordon. Craig newmark, the founder of craigslist marquis of eco enterprises, charles best from donors choose dot org’s aria finger do something that or an a a me levine from new york universities heimans center on philanthropy tony tweets to he finds the best content from the most knowledgeable, interesting people in and around non-profits to share on his stream. If you have valuable info, he wants to re tweet you during the show. You can join the conversation on twitter using hashtag non-profit radio twitter is an easy way to reach tony he’s at tony martignetti narasimhan t i g e n e t t i remember there’s a g before the end, he hosts a podcast for the chronicle of philanthropy fund-raising fundamentals is a short monthly show devoted to getting over your fund-raising hartals just like non-profit radio, toni talks to leading thinkers, experts and cool people with great ideas. As one fan said, tony picks their brains and i don’t have to leave my office fund-raising fundamentals was recently dubbed the most helpful non-profit podcast you have ever heard. You can also join the conversation on facebook, where you can ask questions before or after the show. The guests are there, too. Get insider show alerts by email, tony tells you who’s on each week and always includes link so that you can contact guests directly. To sign up, visit the facebook page for tony martignetti dot com. Dahna carly, anything more you want ad about creative commons before way, proceed. No, i think that probably covers it. Yeah. Okay. Okay. How about open source? Just remind us what open source applies to what kind of content? So open source supplies teo software essentially and there’s sort of two different philosophies. So a lot of people refer to it is free and open source after because they’re sort of the software freedom side that i talked about earlier and then there’s this idea of open source, which sort of focuses on the collaborative benefits of are the benefits of buildings after in a collaborative fashion. So the idea is you’re going to get better software if if the source is open, everyone can look at it. You have more eyes looking for bugs and issues, andi and then sort of people who start to use it if you’re free to modify you. Khun seo there’s there’s a feature i want that i don’t have. And i could just build that in. And then if you’re using a share like listens. So the most common share like license in the open source context is the gpl dig. A new general. Public license? Yes, if you’re working with softer that’s licensed under that license, if you make modifications and redistribute them, you have to share it under the same license. So that’s, how the commons grows in the open source context. Okay, okay. Craig, in the community what? One of the things we do with it is because i’m not a developer, but we’re using it. We give back in another way as well. So although i can’t be can’t country code back off, then i will find bugs. I’ll find issues i’ll post about them to highlight them for other people. All right, documentation. So i’ve used that i know how to install it. Maybe i know then how to configure it for different needs, that we have an ecosystem of people toe they recognized by using it that they’re not required to give back. But if they do it’s going to help everybody, and so there’s the general usually kind of for drew people in service. Erm from the one you get a default installation off it, and then you, khun, do whatever you want afterwards and you know that you have that strong base to build on and that is something which you, khun help then with the extensions that come along with it. We’ve also my last job in amherst, massachusetts smaller community tv station didn’t have enough money for a network hard drive for the building, so we used open source for hardware, and we bought we built something for probably a tenth of the market cost, just by having access to local people that want it there was that was what they want to play with. They were producers in the sense that they were technologists are over the television makers, and they would not have had this opportunity to use this equipment themselves because they could not afford it. We would have not been out to take advantage of their their skills over ways. And so we created a situation where we got something we needed for much more affordable and actually much more stable than we would have done by going into the market. I love the flourishing of the community and is the sort of equality of it and egalitarian and the country contributing. You got me wanting to say, contributing to the contributing, you know, i just, uh, it’s it’s just very inspiring. The movement is the movement is growing. Yes, growing. It’s your encouraged if you if you look at the piece that played the places and people who use open source it’s incredible. I mean, the white house website thing was the most famous first one to be using drew triple. But second, that we just learned this i’m not. I wish i wish she would set it first cause then i would admonish people you always should be listening to non-profit radio because in the last segment we learned that drew people is this is the the the back end of the whitehouse dot gov write remarkable love that yeah. Okay, so we’re encouraged the movement is flourishing. Hopefully, yeah, i mean exact conferences like this it’s interesting example to see how much open source there is compared to how much vendor options for the same thing and it tends to be the open source. Somebody will just have an idea they don’t have access to over resources. So they look around and see what there is and then they create. There were, like maker events and hackathons people. They they will often try and replicate something else. They’ve seen and in order to do that themselves, these are the tools they found on dh. Other ways. They will then make the tools themselves. So it’s it’s, kind of a nice way to express your creativity into the sandbox, where you were allowed to use all the toys and develop new ones that no one’s thought of. Yet. I love it. Carly let’s. Talk about open data for our data base. Sure, so i think the open data movement is sort of the newest movement. And so there there aren’t a ton of different licenses yet, but the basic idea is that open data again should be if you build a database, should be freely available for anybody else to use either with attribution or if you make modifications to the database of the contents. There’s there’s, a share like open database license as well that you can use. I think what gets tricky about open data is first of understanding. Um, what parts of the database are actually subject to copyright and where you need to worry about a license? Because, again, if you’re talking about a phone book, that’s just names alphabetically, there’s not really any copyright issues. Um, so and and the other thing is there’s this sort of weird concept of database rights, which we don’t have in the united states but exists in the european union and a few other countries and the idea there it’s not a copy, right? It’s ah it’s a protection in the investment that the database maker put into making the database on dh so they get some protection for that time investment and the ideas where those database right supply other people can’t use a substantial portion of the database without permission so creative commons in these open database licenses had to figure out how teo sort of waive those rights in additions, any copyrights in the database if you happen to be in a jurisdiction where they apply s i think that could be a little tricky, especially because if you’re just in the united states and those don’t apply, you maybe could use the database without a license at all, and you don’t want to sort of restrict people unnecessarily if they had the right to use the database in the first place since s i think those are those are some of the issues with open data, i think e think there’s also some entrusting things going on in big data generally where i think people are thinking about how to use large amounts of data and make sure you’re using it ethically and that you’re not sort of infringing people’s privacy and thinking about what your looking that so to me. That’s, that’s some of the more interesting er action in data, okay. And, of course, from the snowden disclosures an enormous, enormous topic. Okay, what do you mean, what? Do you have? How are you using open data were not really using at the moment, i think it is us thing come along, but i’m really interested in it because of what people are doing when they talk. You realize how much is being shared that no one’s aware ofthe so most of the times i’m i’ve come across its being a group like the sunlight foundation who made a prize application programming interface is for people to use and just not generous. Generous you are to explain a p i from listeners who may not know because theon non-profit radio we have drug in jail. You just you you avoided it completely durney probation? Not even i mean parole not even required grayce warrant sentence it’s one of the ones i think i have to say myself for a moment, if you ask me what? Actually that means in a more detailed technical way, we’ll reach a threshold printing quickly. Okay, you’re greek. They have, like looking at so federal state and local data means that you can use those for your organization and begin to filter it so you can find out about things like voting records. Or use of resources on dh then the everyone would be transit often. I just set right piece about baltimore had said it was gonna cost six hundred thousand, no way think six million dollars to do some project and take years. It took one guy a weekend to work out. He contacted his friends, who then build something in the next couple of days, just for fun and for free to show it could be done. So if there is data it’s off knowing yes, how open it actually is whether you are allowed to access it, and i think you’re right with snowden revelations, people are more cautious about this. They don’t want to trespassed against it, but when you realize that you can if you have access to it, find out this over information and use it to help people out. That it’s a very compelling topic, which i think next year at this conference is going to be a much bigger deal. Moron, open data to come. Okay, well, we’ll be at ntc steen. I think they’ll have us back. Are we gonna leave it there? Thank you very much. Reinardy leinheiser, associate attorney perlman and perlman and craig sinclair, digital media manager at manhattan neighborhood network carlene krauz, thank you very much. Thank you. Thanks for sharing and sharing openly on dh, but we won’t. We won’t make any modifications. Tony martignetti non-profit radio coverage of ntcdinosaur profit technology conference thanks so much for being with us. Lots of thanks to everybody at the non-profit technology network. I loved being at ntc this past march. Next week there is no live show it’s fourth of july affiliates. I will of course, have an excellent archives show for you. Got to take care of our affiliates. Affiliate affections happy fourth of july, everyone next week hope you enjoy your long weekend. If you missed any part of today’s show, find it on tony martignetti dot com opportunity collaboration with world convenes for poverty alleviation. It’s an outstanding unconference that will ruin you for every other conference opportunity collaboration dot net. Our creative producer is claire meyerhoff. Sam liebowitz is on the board as the line producer. The show’s social media is by susan chavez, susan chavez dot com and our music is by scott stein be with me next week for non-profit radio big non-profit ideas for the other, ninety five percent. Go out and be great. Hey! What’s not to love about non-profit radio tony gets the best guests check this out from seth godin this’s the first revolution since tv nineteen fifty and henry ford nineteen twenty it’s the revolution of our lifetime here’s a smart, simple idea from craigslist founder craig newmark yeah insights, orn presentation or anything? People don’t really need the fancy stuff they need something which is simple and fast. When’s the best time to post on facebook facebook’s andrew noise nose at traffic is at an all time hyre on nine a m or eight pm so that’s, when you should be posting your most meaningful post here’s aria finger ceo of do something dot or ge young people are not going to be involved in social change if it’s boring and they don’t see the impact of what they’re doing. So you got to make it fun and applicable to these young people look so otherwise a fifteen and sixteen year old they have better things to do if they have xbox, they have tv, they have their cell phones. Me dar is the founder of idealist. I took two or three years for foundation staff, sort of dane toe. Add an email address their card it was like it was phone. This email thing is fired-up that’s why should i give it away? Charles best founded donors choose dot or ge somehow they’ve gotten in touch kind of off line as it were on dno, two exchanges of brownies and visits and physical gift mark echo is the founder and ceo of eco enterprises. You may be wearing his hoodies and shirts. Tony talked to him. Yeah, you know, i just i’m a big believer that’s not what you make in life. It sze, you know, tell you make people feel this is public radio host majora carter. Innovation is in the power of understanding that you don’t just do it. You put money on a situation expected to hell. You put money in a situation and invested and expect it to grow and savvy advice for success from eric sabiston. What separates those who achieve from those who do not is in direct proportion to one’s ability to ask others for help. The smartest experts and leading thinkers air on tony martignetti non-profit radio big non-profit ideas for the other ninety five percent.

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Nonprofit Radio for September 26, 2014: Critical Development Committee & Creative Commons 101

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Greg Cohen: Critical Development Committee

Greg Cohen

Greg Cohen is senior associate at Cause Effective. He wants you to understand how important your development committee is to your board and your organization. What does a high performing committee do and how can you support them? Plus tips on recruiting and mentoring.

 

 

 

Carly Leinheiser: Creative Commons 101

Carly Leinheiser at NTC 2104

Carly Leinheiser explains what Creative Commons is and how valuable it can be if you need video, images or pubs or want to release your own to raise awareness. She’s an attorney at Perlman+Perlman. (Recorded at NTC 2014, the Nonprofit Technology Conference.)

 

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Hello and welcome to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. I’m your aptly named host. Oh, i’m glad you’re with me. I’d be hit with red know cora did itis if i saw that you missed today’s show critical development committee greg cohen is senior associate at cause effective. He wants you to understand how important your development committee is to your board and your organisation. What is the high performing committee do? And how do you support them? Plus tips on recruiting and mentoring and creative commons one oh one carly leinheiser explains what creative commons is and how valuable it khun b if you need video images or publications or want to release your own to raise awareness. She’s, an attorney at perlman and pearlman we talked at ntcdinosaur fourteen the non-profit technology conference on tony’s take two, get off a less is back and a very special, a less show next week. Responsive by generosity siri’s you know them. They host multi charity five k runs and walks. I’m very glad that greg cohen is in the studio with me. He is a senior associate at cause effective since two. Thousand six he has provided training and coaching on fund-raising and governance to the boards and staffs of hundreds of non-profits for over thirty years, he’s worked to the wide range of non-profits greg cohen, welcome to studio very glad to be here. We had your colleague susan gabriel on about three weeks ago or so, and i am so in love with what cause defectives work does and how smart you all are on when she introduced me to you, i said, yes, this is definitely an important topic development committee. Please just remind us what cause effective does it’s a non-profits were non-profit ourselves, we’ve been around for over thirty years and where a capacity building group with a focus on helping other non-profits build communities of supporters with a particular emphasis on individual donors. We help them strengthen their boards both for governance and stewardship functions, as well as to make boardmember sze confident and effective fundraisers, aki function and the third area is to advise groups on the strategic use of special events. So not event management, but more the big picture of if we’re going to do something special this year, how do we make? Sure, it aligns with our capacity in our long term organisational objectives, and we don’t steer off the cliff running an event that doesn’t really fit who we are and who our audiences are and that’s related, the third part is related to what susan and i talked about using anniversaries exact effectively, basically when i would say that in a nutshell, it helps you get to the next level for small organizations that are struggling, particularly with fund-raising but also governance? Well, they may not really know that they have governance issues. Um, i think cause effective is a very good place for these organizations again, so it’s, particularly about diversifying funding when we’re talking about fund-raising for groups that have been very dependent on government or foundation, a few sources to diversify into individual donors and don’t know quite what the first steps are in aa strengthening, i think everything every organization feels its board could get to the next level so very much helping boards figure out how to be better planners and stewards of their organization. How does cause effective charge for its work? So about half our clients have a third party like united way. Or a foundation like new york women’s foundation who have funded us to work with them to strengthen them in a particular area. And about half come in having found a source of funding, either unrest, districted or a boardmember someone who feels the topic is important and helps fund our work with them. We also do a lot of work for free through partners like the foundation center and the non-profit coordinating committee, where we offer workshops, i do a lot speaking at the foundation center, i’ve never done non-profit coordinating committee, maybe you can get me in there. I don’t i’m on the board, so you are i’m talking e expected to get me, but i have done a lot of the foundation’s enter through the years on either planned e-giving or charity registration. They have an open house in november foundation center i’m speaking on plant giving a great that open house our development committee? Yes. Why is well, let’s start with why it’s important that we get to whether everybody needs one? Why is your function so important on the board as a committee? So i’m going to get a little high concept for a minute. And talk about the sociology of philanthropy and one of the key principles is that people are motivated to give and respond to their peers people who are like them in a socioeconomic way, perhaps, but i’m sure staff people listening are familiar with the fact that after a while, because they are always speaking to their boards about every possible topic, they’re urging them to fundraise becomes part of the wallpaper just become something that becomes routine. So how do we break through that to encourage and support boardmember sze to fundraise in ways that they can really here and the development committee, which is made up of their peer board members, is a key way for board members to talk to board members as a team about how we’re going to approach fund-raising for this organization, it sounds like even a small board six people should have ah, development committee absolutely so even if it’s a committee of two, although i would work to grow the board and grow that committee that’s important because the other thing is every critical function of a non-profit needs somebody who owns it. So if ah, a lot of organizations think, well the whole board should be fund-raising that’s absolutely true, the function of the development committee is to be the little wheel that turns the big wheel board fund-raising not to be the people who the rest of the board has delegated to go out and raise the money that the port thinks it should be raising, but rather it’s, the people who leave the meeting thinking about how do we move the board forward towards some fund-raising goals in between those meetings, just the way the staff does. A lot of times, i think boards delegate the fund-raising to the staff person, and they see maybe hiring their first director of development as the panacea, the cure all that’s right now, we can relax now we don’t have worry about fund-raising cause we have a director, we hired a director development so it’s his or her job. So this is why that peer-to-peer concept is so important because if we can visualize around every boardmember their facebook and lengthen networks, they’re connected to dozens, if not hundreds of people, but the staff would never have access to those folks were it not for board members willingness to be in front. Of those folk shin’s share their passion for the mission of the organization. So and typically, staff members don’t come in with the multiple of networks that aboard represents. So we say aboard is the vanguard of individual fund-raising and they have to be willing to reach out themselves to connect with other people and that can’t be delegated to staff, even if that the director of development does have networks, they’re not the networks that you, khun that person can bring to the organization their networks of other professional fundraisers, friends and family. But but it’s it’s not appropriate for this staff person to be asking their friends and family just be supporting argast that they work for well, we like staff people teo fund-raising actually, but it’s limited to their network. And if you have six, eight, ten boardmember sze sitting around the table who might offer access to hundreds more people, you’re leaving that resource untapped if you only rely on the staff to do that individual relationship building within their circles. Okay, then what is the relationship between the board development committee and either the director of development or even let’s? Consider a smaller shop that don’t even have a director development where it’s, the executive director. Sure. Well, let me start, actually, with the functions of the development committee, then it’s easier to understand. Taking taking over. All right now, i just think it’s a little. All right, well, okay. You know, i’ll say that it’s in a way the staff leads from behind. So they’re the ones who are the professionals who are thinking of, in a sophisticated way about where the organization could go for fund-raising collecting the information on what’s effective and but what they’re doing is they’re guiding the board leadership into howto have the conversation about fund-raising and supporting their fellow board members, kind of from behind, right? Okay, so so they they may in fact be either masterminding or thinking in conjunction with the head of the development committee or the board chair how we’re going to move this group, but they’re they’re letting the board voices lead the conversation around the table instead of it being their voices thie other thing is there plenty of tools that board members need? They need elevator speeches. They need talking points. They need help thinking out cultivation events to bring their friends in aa lot of different activities and events that are going to need the support of staff, the most valuable thing the boardmember brings is the ability to get someone to respond to their phone call or their appeal. Excellent. Ok, i just wanted to lay out, yeah, i didn’t want to get into detail, okay, don’t upset you, okay, we’re gonna go because right after this break was going to take right now, we’re definitely going to get into what does this committee do? Great. And then we can talk more in detail about the the staff functions to support that in detail. Sure, i just want to lay out the general landscape relationship. Thank you very much for indulging me. All right, we’ll go out for a couple minutes. When you come back, greg and i are going to keep talking about your critical development committee. E-giving didn’t think dick tooting good ending. You’re listening to the talking alternate network, get in. I think. Cubine this’s, the cook said about wear hosting part of my french new york city guests come from all over the world, from mali to new caledonia. From paris to keep back. French is a common language. Yes, they all come from different cultures, background or countries, and it common desires to make new york they’re home. Listen to them, shed their story, join us, part of my french new york city. Every monday from one to two p, m. Are you stuck in your business or career trying to take your business to the next level, and it keeps hitting a wall? This is sam liebowitz, the conscious consultant. I will help you get to the root cause of your abundance issues and help move you forward in your life. Call me now and let’s. Create the future you dream of. Two, one, two, seven, two, one, eight, one, eight, three, that’s to one to seven to one, eight one eight three. The conscious consultant helping conscious people. Be better business people. Dahna you’re listening to the talking alternative network. Oppcoll welcome back to big non-profit ideas for the other ninety five percent. Greg let’s, let’s, move right into this. Now, what does this important development committee do? Right? So i said, it’s, the little wheel that turns the big wheel aboard fund-raising so what are the functions of that cock? First thing is, it helps the board have a conversation about what are its goals for fund-raising as a subset of the goals of the overall organization, sometimes an organization says, okay, we want to raise fifty thousand dollars from individual donations this year through a combination of our event staff driven fund-raising inboard fund-raising and that goal sits there. However, the the board itself doesn’t have its own thermometer for its own activities, and commonly there’ll be a board meeting and every will say, you know, we have the big anniversary gala coming up. I know everybody’s going to go out and sell tickets and sponsorships, right? And everybody agrees at that moment, there’s a good feeling in the room, and then they go back to their regular lives and expect, as in the past executive director and the board chair going to pull the rabbit out of the hat so what we want to do is set goals for the board specifics, both for events and overall so of that fifty thousand what’s our board promised to the organization that we’re going to do let’s say we’re going to twenty thousand of it minimum, and we’re going to have a stretch goal a thirty five toward the fifty that way, the exact director knows one they can write that number into the budget and actually spend on it rather than live in suspense until the end of the year to see are the boardmember is actually able to come through and two, it gives a rallying point throughout the year for that board development committee toe work with the other boardmember sze to say, hey, we’re up to fifteen, you know, with this spring reception, we could get toward twenty five of our goal who you thinking of bringing and how much do you think they’d be able to do? So, you know, they say what gets measured gets done and setting goals for board specific fund-raising and having knows that gold monitored, but and supported by members of the board itself is a strong way to actually tow actualize those girls. What happens if the development committee brings these goals to the larger board and there isn’t support for them, so it has to be consensus, right? You can’t the ah, one of the most important characteristics of non-profit is it’s, not a command and control culture, it’s by consensus and, of course, what’s. Most important is that you bring in the board members who have the most ability in terms of your financial goals. But if you have a board with varied economic impact in a diverse board, then you also want goals that have to do with capacity. How many new people worry bringing into the organization? How many new donors without regard to the size of their gifts, how many people are we asking and those air goals that every boardmember can embrace without regard to? Hey, i don’t know anyone of high net worth and your point earlier was that these this is peer-to-peer so its board members in the development committee bringing these goals eggs, activities exactly to their fellow board members versus the staff, and it voids the awkwardness of saying, hey, reach a bigger goal that goes for my salary. Right, you can see where that might not be a most comfortable conversation foran executive director not to set a goal, but to exhort boardmember is that’s kind of hard when it when it’s partly your livelihood that’s at stake, so that’s goal setting the second thing is i mentioned is monitoring toward the goals. The third thing is supporting board members, so checking in and saying, how’s it going? What are you hearing when you’re out talking with your friends about the work or your colleagues at work? Are there additional tools that you need? What kind of events would help you bring in the folks that you think might be most interested in your circle in our work? So they’re they’re getting the chance to ask the board members how’s this process going rather than again? Exhorting people have him leave the room and be on their own teo to meet their individual fund-raising goals there’s the idea that they’re backing them up, and in fact, we advocate a buddy system where each member the development committee takes a few people on the board if you have a board that’s large enough who are not on the development. Committee and works with them over the course of the year in partnership to help them reach their goals. All right, we’re gonna have some more time talking about the buddy system of that. Because it’s ah, it brings back to my boy scout data on ah, we had troops whims. You have a swim in the water front now on the waterfront of been inspected. That’s a part of the truth from you had a buddy system and everybody had to be near their buddy swimming. And these are body checks. So we’re going aboard united now checks and hopefully they’re not drowning in the water. The board members, they’re i’ve taken that foreign so away. Other things that the committee does but let’s sze check in which this support role is this, i guess it’s not on ly at board meetings, but but we can be particularly between the time right took in board meetings is when we’re together. We have ah good feeling of working as a group and being aligned. The hard part is when we go back to the rest of our lives, family and work and our board responsibilities tend to fade in the face of the immediacy of those other things having development committee people checking in with board members in those periods between board meetings is a way to keep that present in their lives. All right, so that’s the monitoring and support role that’s that’s, right of the committee that’s right and listening, you know, there’s such a key thing in all fund-raising but hearing how’s it going for this difficulty thing of asking for money and and and finding out what’s, easy, what’s, hard, and and also because each development committee person is talking to a few people, they start to see what the commonalities are, you know, something’s missing from our pitch, i’m hearing that from several people. What about dealing with the recalcitrant board members so kind of in a version of everybody bring in stories, but sure, if you want to tell me so in a version of the buddy system, one one great system is to take boardmember sze who are experienced and confident and match them up, whether they’re on the development committee or not matched them up with newer boardmember czar or board members who are more reluctant to ask and have them go. Out together, for instance, on and ask so that the lesser experienced person had has a chance to see how it’s done and participate first. So great great example a peer-to-peer support there thie other area that often happens is chaillou i think i’d liketo have host a house party to get some of my friends, but i’m not sure enough people will turn up, and i wouldn’t want the embarrassment of having an empty room. Well, is there another boardmember thatyou could pair up and co host together, for instance? Excellent. Okay, and we’re going to talk about the recruiting, but but just it’s coming to my now the ah fund-raising expectations e-giving of board members at the recruitment stage can we just can we talk about that confession? How explicit should we be? Should it be in writing? Not in writing? How do we have this conversation about fund-raising expectations at recruitment? Great questions so that that’s really the next evolution of board fund-raising goal setting, which is ok overall, is aboard. We’re going to set some goals and then the next step is to say, what does each person think over the course of the year, they khun do toward those various goals. Can they host an event? Will they show up at other events? How many new people do they think they can bring into the fold? How many people do they think they can ask for money and at what levels? And, of course, for their own giving what? What between events and an annual gift? Do they think they’ll give and that’s important? Because that’s really where the rubber meets the road and being able to match the aspirations of a goal with what’s actually likely toe happen over the course of the year, and it let’s board members reflect on what they can, what there actually able to do? Dahna what’s easy and then what becomes a stretch? And if you add up, if you get people to write down on ah pledged pledge form pledge is probably the wrong word, but a projection form of what they can do, and you add that up, you see two people’s own projections of what they do get anywhere close to what we’re projecting as a goal overall, and if it’s too far apart than either you have to lower your goal or ask people. To redouble their efforts. All right, but still sticking with the recruitment stage. Yes, we putting all this, these expectations in writing for the boardmember the the potential boardmember boardmember including yeah, ideally, yes, because particularly if you’re trying to recruit people who are experienced and fund-raising the more organized and clear you are about what’s expected the more comfort that they’re going to feel in joining your board. You know, they say you want something done, ask a busy person. Yes, the worst thing you could do is say you’re so great and experienced wolf will find lots of roles for you. I think busy people run from vagueness. If you say we are looking to recruit five sponsors from fortune five hundred companies, you work for such a company and you have a network. It is our hope that you will help us, particularly the sponsorship area. Then the person can evaluate. Can i step into that role? And can i meet those expectations or not? Versus so often we recruits on because we have unspoken sense of what their connections will bring spoken and and then it turns out either the person’s already committed those connections to another cause or they’re not a confident fundraiser and the last thing they’re going to do is turn around, use their business relationships for the charity. Okay, okay. Let’s, let’s. Go back, tio the functions of the of the development committee beyond the goal setting and monitoring. And so there’s ah, one really critical one, which is to celebrate success. And that doesn’t mean just when the check arrives. But when that person who was a recalcitrant, ask her, ask their first person whether they get a yes or a no, we want to say, i want to acknowledge tony for stepping forward and actually sending out that appeal that we might then want to be the step pick somebody else. Okay, okay. I don’t want the recalcitrant. Okay. Ah, so we’re doing this in public at the board meeting at the board neo-sage celebration is the best way tio provide positive feedback for somebody’s step so that’s another aspect of that pure culture, which is we all have an equivalency of effort. And when we when we step forward to do that and show her on the bus ah, the rest of us acknowledge it and celebrated and in all forms you notice? I wasn’t talking about the amount of money i’m really talking about nufer fund-raising activities, right? And what other one of their activities should we be should be celebrating the first ask the first ask turning out ah, above and beyond kind of number of people to an event taking a leadership role by hosting an event or at the event itself, doing a great job with follow-up and saying thank you to donors on behalf of the organization and the board there’s so many activities that don’t involve asking that any boardmember can undertake, and then we want to say, great job, you know, both to reward that person and also to give the message to the other people around the table, you have the chance to step in the limelight as well. That’s cool the celebration. I haven’t heard that you mentioned the board members thanking i love that. I have heard that suggestion that at a board meeting or a special event, i’m a special evening, a bunch of board members around a table, and they’re just thanking donors for having made recent gift so i love a one to one thank so encouraging board members to make a phone call, maybe to someone that they haven’t met, you don’t know me. My name is greg on the border cause effective and, ah, i’m calling to thank you for your support and ah, and then you wantto what’s that person thinking there’s an ask buried here and then you have the boardmember say, i just have one question for you, and they think here’s, where the shoe drops, why did you choose to support our cause? And then they’re going to hear a bunch of extraordinary reasons that come from the heart of that donor it’s reinforcing to the boardmember oh, you know, we’re not out there with our tin cup. People are giving because of a connection to our mission and when’s the last time you got a thank you call from a board member of a charity you donate to never happens. So even the smallest organization that’s their comparative advantage against channel thirteen. Yes, they can thank every single one of their donors personally, right? Logistically, do you like to do those where? It’s a bunch of board members in a room together, and they’re they’re encouraging each other? They’re making individual falls or you rather have people do it from their home or their office depends on the size of the charity, you know, university’s love those call a thon. Alumni call it on things. Thank you. Call. Thank you. Write well for whatever i think it’s hard enough to get a board together for its general deliberations so i wouldn’t complicate matters. Ah, and let people also let people make those calls on their own schedule. So you’re giving them a list of dahna people little information about them? Ah, script that’s one of the forms of support staff can provide so that until someone gets their sea legs in these calls, they know what to say after a few it’s going to go easy and yeah, and you’re gonna hear terrific, heartwarming stories about why this is it right? So that, yes, your point that reinforces for the boardmember there are people all of us and it says now now now there is a step toward their getting confidence to be askanase themselves. Excellent that’s a great one. Okay, this celebration and the thank you’s. What else is there more this committee can be doing to turn the bigger wheel. Well, do you want to touch on recruitment? Not yet. It felt more that the committee khun do other functions. Those air, those air, the main function. Okay, can we talk about staff support? I have time to go short. The agenda with you. You’re you’re the board meeting with an agenda. I’d rather talk about a staff support for all these activities for yes. And then we’ll come to recruitment and mentoring. Right? Our buddy staff support. So ah, this could be the executive director without who doesn’t have a director of development supporting this a ll this committee work that’s correct. It’s always the exact director who has some involvement. Even with the development director. Just the way you observed the board can’t relax when they hyre their first development director. To manage all this. The staff can’t relax just because the board’s formed the development committee and there’s a good, vital conversation about board fund-raising taking place. They’ve got to be providing those tools. And that support because boardmember don’t have the time toe manage the infrastructure of fundrasing that’s still falls to the staff, including very importantly, if this is working, having a system for tracking all the contacts, all the people and the contacts that are made with those folks over time. So there’s a good record of the relationship that’s important staff function yes entering into r r fund-raising database are exactly our cr m database that’s, right? The contacts that are made calls that i made the right back we get, and then something very basic when so in response to a board appeal, so let the boardmember know that it happened so that they can say thank you and avoid the embarrassment of running into the person who is waiting to be thanked and the boardmember doesn’t realize the person made a gift, right? So keeping the board members up to date on what’s happening in terms of their contacts and overall for that monitoring function is really critical. All right, so the running of these reports, right for right? For the for the board, right? And it’s it’s, partly the staff celebrating with the board to say, hey, your donor came back this year with an even bigger gift when you give me a call and say thanks that’s. Great, yes called. All right, um, i have to talk. Ah, i’d like to talk about ah, an organization sponsors non-profit radio generosity siri’s and i don’t know do doo ahh and your strategic use of events, teo do runs and walks ever ever figure in so some of our groups do do walks, we don’t get involved in any of the you’re not planning on you know, but but we’ll ask the question, you know, do you have a broad enough constituency base to have confidence that you’ll recruit enough people to make a walk or run successful? You know, you need zack, i need a word pretty well established network, and you need people who are willing to be the cheerleaders to bring people together in that, for instance, for organizations that can’t generate hundreds of unity’s hundreds. If you’re gonna have your own stand alone event for organization that can’t do that generosity, siri’s generosity, siri’s dot com their sponsor and they host multi charity five k runs and walks i am seed one of theirs last november, little chilly day. But it’s still great fun. There were about a dozen charities they had about no two hundred or so to fifty runners. Among these dozen charities, one hundred thirty, one hundred forty thousand dollars was raised, and it was great fun. And none of the charities could generate enough support. Enough participants on their own. But collectively through generosity siri’s they had this great event and generosity. Siri’s does all the all the back end work of licensing. We were in what’s the huge park in brooklyn that take part. We’re provoc piece of problem back park. They got the licence to get the port a johns to get the amplification and the big start the starting gate way in the finished gateway. And, um, it’s all done. Very smart, great. And its collective that’s. Quite if you would like tio. See if it makes sense for you to be a charity partner of generosity. Siri’s do what i do. You know, i like to talk to people. Pick up the phone. Devlin is the ceo and he’s at seven. One eight five o six. Nine, triple seven if you prefer generosity siri’s dot com a l s i’m keeping this video on the top of my sight tony martignetti dot com for a third week because i want people to get off a less is back let’s give them a chance to see how they’re going to manage this enormous growth. And next week we’re going to hear directly from the ceo and president of l s she’s going to be my guest. Barbara newhouse, we’ll hear first hand how they plan to manage this enormous spike in donors and dollars. The show next week is going to be a google plus hang out on air. We’re doing it from the chronicle of philanthropy offices in washington that’s where l s is that’s where the chronicle it obviously and that’s where i’ll be, because i’d like to be face to face with with barbara new house so you will join the google plus hang out on air at tony martignetti dot com that’s the place to view. We are definitely taking questions for barbara throughout the hour if you know how hang out on air works, you just type in your questions if you don’t, we’ll explain at the beginning, so very exciting show. Next week and very different format you come here to, well, not don’t come here, come to tony martignetti dot com and that’s, where you’ll watch the hang out on air with a less is president and ceo barbara newhouse, and that is tony take two for friday, twenty sixth of september thirty eighth show of this year thank you, greg, for indulging me little pleasure. Um, let’s, let’s, talk about let’s continue the staff support training. I’m glad you brought it up. Of course that’s one of krauz defectives great loves as something we provide, which is so few people come to a board with either fund-raising experience or a positive fund-raising experience, right? We’re lucky if we can recruit someone who’s been a great fundraiser for their alumni association or another non-profit but most often we’re recruiting people who are willing and interested, but i haven’t had the chance to fund-raising a systematic way before and of course, like everything else that we need to master in our lives, we need some training and information so staff arranging for training to make boardmember more confident is a great idea and cause effective could be the real happy that makes you happy to be a provider of such training latto onboarding persuasive years of experience, i could see you moving and motivating boardmember toe task that they’re not comfortable with at the beginning of your of your so i’d say it’s a little bit like arthur murray’s dance studio, we paint the steps on the floor, we get people toe awkwardly, try those steps and it gets more and more fluid until they discover you know what? I really like this so let’s, move them. Tio recruiting yes, talk some about recruiting to the development committee, so we have our board who were responding specifically for this committee, so i always take the extreme position not often embraced by every board. Every new member of the board should be placed on the development committee, plus one other committee. So i like to give the message right, it’s just a place to start. Absolutely because one people are at their highest point of enthusiasm, usually when they’re joining aboard two they don’t know better, right? If the culture of the board is a few people carry all the weight for fund-raising we don’t want them to sink to the lowest. Common denominator after going to a few meetings, so let’s grab them while they’re hot and put him on that development committee and then if you’re organized enough maybe to serve on one other committee as well, so that would be my preferred position. But i would say, of course, anyone who’s got prior experience ought to be recruited because they can help with the planning function and be creative about how the board can be fund-raising but really, what it really is a question of there’s someone have to desire to give it a try, and if you’re providing the tools and the training than anyone who’s willing ought to be added to that committee and bring in that new energy, can they also be mentors? Now they’re new board members? Can they be mentor? They’ve got what has the Numbers and actually 1 of the great ways to turn around the culture of a board that has gotten a little stagnant on fund-raising or has never stepped up is to bring in some fresh blood who are able to say when i did it over here, this is what worked and really help revitalize that culture i’ve even seen that work with some organizations that have young professional boards or junior boards where the enthusiasm of those young folks actually ah, crosses over and helps the established board embrace some goals with greater energy infecting them. They’re like their youthful energy that’s, right and vigor that’s right? Who do we look forward to lead our development committee? That’s a great question, so good question forty minutes, that’s a pretty good now they’re evolving right chair the development committee. You want someone who’s, a good cheerleader who relates well to other board members can communicate well, they don’t have to be the most generous giver on the board or necessarily the greatest getter. In fact, you probably don’t necessarily want the wealthiest person on your board to behead development committee because other people will look and say, well, they have the resource is of course they do. It seems effortless. You don’t identify with the right, right? So you want someone who’s really out there showing their commitment to the organization, but both by e-giving stretch gift themselves and out there asking widely in their circles durney ideally, that person would have prior experience, but it’s really the effort? They’re willing to put in that counts the most in their willingness to be a role model, because and this is true for all bored fund-raising if you’re not a giver yourself, it’s very hard to ask others to do something you’re not doing beyond that. I think it’s great to get experienced people for that mentoring and butting up, they can help with the training. They can help build the confidence. So you do want a cadre of people who are comfortable around the fund-raising conversation and who are well regarded by other board members so that they can induce them to join that conversation. Let’s, have a body check? Yes, the buddy system could we say more about how the development committee is mentoring and buddying with shirts? Are what’s the idea that you’re providing focus on fund-raising gear around and you have somebody on the development committee who really comes to understand what’s going on in the mind of their fellow boardmember who their networks are can be a thought partner and how to reach them. I can understand where their fears or inhibitions are and helped develop ways of overcoming them also hears what do you need to be successful? Would you like practice in making the elevator speech? Would you like to be paired with someone who’s going out, making an athlete, see how it works? Do you want a staff person to join you? And you’re asking because you’re not confident that you could answer detailed question about the organization’s program so that someone who can check in and ah, that the boardmember can reveal themselves to without exposing the fact that they might feel like to write about a topic and facing the professional staff, that might be an important aspect. We have just a minute left, okay, i really would like to hear what it is that you love about the work that you’re doing with boards. Well, you know, we say that boards are the most important volunteers of any organization, so we work with so many fantastic organizations and missions and boards are the place where you see people who, despite busy lives, step forward to make these organizations successful, make incredible sacrifices are incredibly generous with their time and expertise. So it’s fantastic to be in a room with people who are thes chief cheerleaders as volunteers around the widest range of causes it’s very noble calling great going senior associate at cause effective on twitter, they are at cause effective, and greg on twitter is greg causevox greg cause you want to follow him. Greg, thank you so much. My pleasure. Thanks so much. Now the interview that i did at ntcdinosaur profit technology conference on ah, creative commons one o one with carly leinheiser welcome to tony martignetti non-profit radio coverage of the non-profit technology conference and t c twenty fourteen we’re at the marriott wardman park hotel in washington, d c with me is carly leinheiser she’s, an associate at perlman and pearlman that’s, a law firm in new york city. And her workshop topic is share use remix an introduction to creative commons. Carly welcome. Thank you. It’s. A pleasure to have you. Thanks, it’s. Great to be here. Thanks. And thank you for taking time on a pretty busy conference day. What is creative commons that i think a lot of people have heard of and not so familiar with? Sure. So creative commons is itself a non-profit they were founded in two thousand won with a mission of making the basically making content. On the internet accessible, so they developed a suite of licenses, which are basic copyright licenses that allow creators, artists, authors to distribute work under one of these licenses, and that signals to anyone who might find their work that it’s freely available for use subject to certain different restrictions. So this is quite a service, really it’s a certain unorganised ation serving non-profits and making content available, right? I mean, they’re serving not only non-profits but sort of ah, the larger idea of basically the commons there, they’re making a easier to put more works into not exactly the public domain because they’re still under copyright but making more works freely available for anyone to use. So the idea is that right now, the way copyright works is any time that somebody creates a work it’s automatically subject to copyright, you don’t have to register it. You don’t have to put a notice on it if you’ve created a work it’s copyrighted on dso that’s what is known as the all rights reserved model and that’s what happens automatically so if you are an artist and you get benefit from distributing your photos online and having other people take them and incorporate them into their works. It’s hard to do that because somebody would have to seek you out and get individual written permission from you in order to do that. Otherwise they’d be infringing your copyrights. But most people’s experiences it’s incredibly easy to find content online that you can just, you know, screen. Grab our download and creative commons brings the law in line with that experience that it’s fine it’s easy to find content online, it’s easy to incorporate it into new works. And so by with using these licenses, it makes it easy for people to know they have permission from the artist to do that. Do we need to know a little bit the basics of intellectual property law before we go to into too much detail? Well, i think that that sort of covers it so i could say copyright well, i could talk a little bit about it. Copyright is ah, is basically a bundle of rights that anybody who creates a creative work gets in their in their work. So you have a set of exclusive rights that you’re the only one that you khun the only one who can exercise those rights with respect to your work and um and then you can also assigned those rights or licenses rights out to other people. So you have the right to use the work to distribute it, to make copies, to make derivative works or a new work based on the original work, so that something like a translation or collage would be a derivative work and to license that out to other people. So what you’re doing with the creative commons licenses, you have your bundle of rights and you’re saying anybody can use my work. Anyone has access to my work. Andi anyone can exercise those same rights as long as with all creative commons licenses, you have to give attribution or credit s o you link back to the original work and then there’s certain other restrictions that are in some of the different licenses. Okay, on dh. Some of those different restrictions is get a little too technical. Know that’s that’s, sort of the heart of creative commons there’s. Six basic licenses. So all of them, including attribution requirements. So say i post a photo online and i license it under a creative commons attribution. License that means anybody who came across my photograph could take it, download it, use it, put it into a new work. All they have to do is give me attribution. So that means maybe linking back to my web page just putting my name on it. And i i would normally specify how i want to be attributed. So some of the other restrictions are share alike. Which means that i would license my photo under a creative commons attribution share alike license meaning anyone could take my photo, download it, use it, make a new work with it. But if they did that and distributed that new york new work, they’d have to release it under the same license. On this is a concept called the copy left and the ideas that i’ve created a work that someone else is used. And then now their work is also in the commons for anyone to use s o, for example, wikipedia’s content is licensed under c c it’s, cc by essays are creative commons attribution share alike license so anyone can use the content on wikipedia and incorporated into a new work. But then they have to also license it in the same way, so grows the body of work. Exactly. They’re two other restrictions. One is no derivatives, meaning you can download my work. You can share it or distribute it, but you can’t change it in any way, so i’m not allowed to make a new work based on it. So you’ll see this sometimes with some sort of reports that in the case of non-profits, maybe report that you’ve published on a particular policy issue, and you want that shared as widely as possible. But you don’t want people sort of taking accepts. Reinardy. Or, you know, photos, or maybe personal histories, things that, like you want shared sort of intact on dh. The last restriction is a noncommercial restriction, so that means anybody could use the work as long as what they do with it is for a non commercial purposes. Ok, thank you, little detail. But details, i think, are interesting. I think they are. You think they are. I think they are all right. You’re listening to the talking alternative network. Oppcoll have you ever considered consulting a road map when you feel you need help getting to your destination when the normal path seems blocked? A little help can come in handy when choosing an alternate route. Your natal chart is a map of your potentials. It addresses relationships, finance, business, health and, above all, creativity. Current planetary cycles can either support or challenge your objectives. I’m montgomery taylor. If you would like to explore the help of a private astrological reading, please contact me at monte at monty taylor dot. Com let’s monte m o nt y at monty taylor dot com. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you, too? He’ll call us now at to one to seven to one eight, one eight, three that’s two one two, seven to one eight, one eight, three or find us on the web at www dot double diamond wellness dot com. We look forward to serving you. Talking alternative radio twenty four hours a day. I’m christine cronin, president of n y charities dot orc. You’re listening to tony martignetti non-profit radio big non-profit ideas for the other ninety five percent. How do we how doesn’t know provoc about using creative commons? What do we need to do right xero assumes we create something. I understand we have a bundle of automatic rights, but we’re talking about now making it available under creative commons license. Sure. So if you want teo well, i guess i’ll start with how do you find works that you could better license? Okay? Because they think that’s a lot more people have experienced with searching on flicker, for example. So if you’re looking for save photographs to put on your website or incorporate into a brochure and you want to find a photo that’s, all you have to do is give attribution to the person who made it. You can go on. Flicker flicker has a search feature and also the creative commons website itself has a search feature where you can go in and specify what you want to do with the work, whether it’s going to be for commercial or non commercial purposes. O r all you want, you want the least restrictive license and you put in your search terms and it pops up. So when i was putting together my talk, i wanted to find pictures of cute cats because that’s, what people like to look at on a saturday morning esso i search for cute cats license under creative commons license and found a whole bunch as far as really seeing your work under creative commons license if you’re distributing it online, creative comments has a licensed chooser on their website, so you don’t even have to really know the technical restrictions you go in and you say, i want people to give me attribution. I want to allow derivative works or not if i allowed derivative works, i want them to be released center share, like license or not, and i’m ok or not with the commercial uses, and then creative commons tells you which license you’ve picked on degenerates thiss html code that you can embed on your site, which then makes your work searchable by license. Okay, you become part of the search results and and it generates a little button you can put on the work, so you’ll see in a lot of like footers of websites thiss you know this pages published under creative commons license in which one? Okay, now the search function sounds pretty. Easy finding finding going back to finding content. Pretty simple. Yeah, it’s really simple the the only risk is you want to make sure that that thing’s air correctly tagged so but it is really pretty intuitive and you khun search you can search flicker you khun search through google images i think that there are more and more search engines that are supporting a search by license, so it is really easy to use and in terms of releasing your own content, any restrictions on what that content is? Well, i mean, it’s basically anything that’s subject to copyright so you wouldn’t you use a creative commons license with se your trademark or something that was protected by patent law, not copyright law. It also doesn’t deal with model writes in photographs, so if you have a photograph that includes an image of a person, creative commons doesn’t really deal with that person’s right of publicity or protections that they get for being in the photograph. So there was actually a litigation over this issue where a company used a photograph that included an image of a person, and the photographer had released the image under creative commons license. But never secured the model rights s o the person in the image sued the company and ask them to stop using it. Okay, are there other other cases that air don’t necessarily mean litigation case? Maybe client examples? You know that air that interesting, that and somewhat, you know, instructive. Yeah, so, no, i don’t have any specific client examples. They do have some examples i found in researching for my talk. One of my favorites actually is the brooklyn museum, which is i live in brooklyn, so i have a lot of pride for the brooklyn museum. They do really interesting things with their they’ve done two very interesting things. One is that a lot of their collection, they made their collection searchable by license. So much of their collection is very old and in the public domain, so you can now search their collection online and see what’s in the public domain and use those images if you want, and i actually incorporated a few of their images into my presentation and where stuffs not out of copyright but they on the right, innit? They’ve released it under creative commons license so you can use some of the works in their collection, another interesting thing that they did was in connection with the show they did a few years ago, go called who shot rock n roll, which was a series of portrait it’s and photographs relating to rock n roll. They did a remix contest, so they had chris stein and believes his name from blondie put together a bunch of tracks that he released under a creative commons license. And then anybody could download those tracks, remix them, upload them and those tracks would again be really center creative commons license. And they picked a winner, and they’re all available on their website. Um, it’s really interesting. So it was this great way to engage with their community and sort of further their mission of, like, getting culture out to the public on really engaged people while completely avoiding the issue of having to get signed releases and have people wave their their rights or sign rights toe in their tracks that they made to the brooklyn museum. They were just available to use, which i think is a really interesting example of what you could do. So photo contest anything like that video as well, video yeah, absolutely. I think on a new tube, isn’t there? Ah, little pull down window, whether you want to use a have a standard creative commons license to your video yeah, i wouldn’t be surprised i’m not positive, but i think that sounds right. Ok, i think they have a three or maybe four licensing options, and one of them, i think, is standard creative commons license. Yeah, and actually, when i was uploading my slides, teo the ntc, they asked whether i wanted to release my slides under creative commons license or not, so they’re they’re on top of it. Excellent. Well, you know, i don’t know what teo asked specifically, but what more do you want to share that we haven’t talked about? Let’s see, i think i mean, one of the things that i think is most interesting for me is they think a lot of non-profits have have sort of limited experience using creative commons in looking for photos and things like that on flicker, but i think that there are a lot of great examples of non-profits really saying they’re content under creative commons license, so not only so the brooklyn museum is a good one, but and wikipedia is another one. There’s, another organization called teach aids that creative commons features it’s a case study on their site. They big, they make sort of educational health materials that are really sandorkraut of commons license so anybody can download materials from their sight, redistribute them on, and i think for non-profits that have any kind of educational mission thie idea that you could create these materials and then just release them out into the world and they would be freely shared and no one had to worry about, like, violating your copyright if they wanted to download a report or, you know, i know your rights pamphlet or health materials, those kind of things i think are really great uses for creative commons, particularly for non-profits that have a mission based on education, where you’re not worried about so much selling individual copies of your materials, but that the more you get the word out about your organization by distributing materials, you’ll get your name out donordigital here about you, and you don’t have to worry about the transaction costs of negotiating, you know? Oh, okay, that person could buy a copy to do this or that. So i think it’s one of the more interesting things, all right, i hope listeners will pay attention to a creative commons both in terms of their own you’re your own work and and searching for others as well. Sounds like it, sze i’ve learned a lot more about the community then thin. I knew. Thank you very much, carly. Yeah. Thank you for the pleasure. Carly leinheiser is associate perlman and roman. You’re listening to tony martignetti non-profit radio coverage of ntc non-profit technology conference twenty fourteen. Thanks so much for being with us. My thanks to everybody at the non-profit technology network and ten next week. Barbara newhouse ellis is president and ceo for the hour joined the hangout on air at tony martignetti dot com regular time one p m eastern. 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A little help can come in handy when choosing an alternate route. Your natal chart is a map of your potentials. It addresses relationships, finance, business, health and, above all, creativity. Current planetary cycles can either support or challenge your objectives. I’m montgomery taylor. If you would like to explore the help of a private astrological reading, please contact me at monte at monty taylor dot. Com let’s monte m o nt y at monty taylor dot com. Are you suffering from aches and pains? Has traditional medicine let you down? Are you tired of taking toxic medications, then come to the double diamond wellness center and learn how our natural methods can help you to hell? Call us now at to one to seven to one eight, one eight three that’s to one to seven to one eight one eight three or find us on the web at www dot double diamond wellness dot com way. Look forward to serving you. Talking. Hyre