Tag Archives: branding

Nonprofit Radio for July 1, 2016: Purpose Driven Branding & GuideStar Platinum

Big Nonprofit Ideas for the Other 95%

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Do you want to find more prospects & raise more money? Pursuant is a full-service fundraising agency, leveraging data & technology.

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My Guests:

Laura Ferry: Purpose Driven Branding

You need to be deliberate in the partners you select when you venture into co-branding. Laura Ferry helps you package yourself to potential partners; find the right ones; and, select the relationship that makes the most sense for your objectives. Laura is the founder of Good Company.

 

 

Eva Nico: GuideStar Platinum

Eva Nico, GuideStar’s lead on nonprofit strategy and evaluation, walks you through their new platinum level and how to get there. Your nonprofit probably has a GuideStar profile, and if you haven’t contributed to it, it looks bad. Whichever level you’re at, Eva will help you out.

 


Top Trends. Sound Advice. Lively Conversation.

You’re on the air and on target as I delve into the big issues facing your nonprofit—and your career.

If you have big dreams but an average budget, tune in to Tony Martignetti Nonprofit Radio.

I interview the best in the business on every topic from board relations, fundraising, social media and compliance, to technology, accounting, volunteer management, finance, marketing and beyond. Always with you in mind.

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Nonprofit Radio for June 10, 2016: Your Little Brand That Can & The Future of Email

Big Nonprofit Ideas for the Other 95%

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Do you want to find more prospects & raise more money? Pursuant is a full-service fundraising agency, leveraging data & technology.

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My Guests:

Julia Reich & Stuart Pompel: Your Little Brand That Can

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Julia Reich & Stuart Pompel at 16NTC

Control your brand. Respect your brand. Consistently message your brand. Recruit strong ambassadors for your brand. Julia Reich is branding consultant at Stone Soup Creative and Stuart Pompel is executive director of Pacific Crest Youth Arts Organization. This is from the Nonprofit Technology Conference, NTC.

 

 

Sarah Driscoll: The Future of Email

With Sarah Driscoll at 16NTC

Email still rules and it will for a long time. Sarah Driscoll urges you to be multichannel, mobile and rapid responding. She’s email director and vice president at 270 Strategies. This is also from NTC.

 

 

 


Top Trends. Sound Advice. Lively Conversation.

You’re on the air and on target as I delve into the big issues facing your nonprofit—and your career.

If you have big dreams but an average budget, tune in to Tony Martignetti Nonprofit Radio.

I interview the best in the business on every topic from board relations, fundraising, social media and compliance, to technology, accounting, volunteer management, finance, marketing and beyond. Always with you in mind.

Get Nonprofit Radio insider alerts!

Sponsored by:

 

Nonprofit Radio for August 29, 2014: Your Personal Brand

Big Nonprofit Ideas for the Other 95%

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Sponsored by Generosity Series, a nationwide series of multi-charity 5K events that provide a proven peer-to-peer fundraising platform to charities and an amazing experience for their participants.

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My Guest:

Dorie Clark: Your Personal Brand

Dorie Clark
Dorie Clark – photo credit Aleks Karjaka

Think about going out on your own? Are you already? You should meet Dorie Clark. Employee? You still should meet her. She’s the author of “Reinventing You: Define Your Brand, Imagine Your Future” and she’s with me for the hour.

 

 

 

 

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Top Trends. Sound Advice. Lively Conversation.

You’re on the air and on target as I delve into the big issues facing your nonprofit—and your career.

If you have big dreams but an average budget, tune in to Tony Martignetti Nonprofit Radio.

I interview the best in the business on every topic from board relations, fundraising, social media and compliance, to technology, accounting, volunteer management, finance, marketing and beyond. Always with you in mind.

Sign-up for show alerts!

Sponsored by:

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Nonprofit Radio for December 6, 2013: Brandraise to Fundraise & Safeguard Your Donor Data

Big Nonprofit Ideas for the Other 95%

I Love Our Sponsors!

Sponsored by RallyBound peer-to-peer fundraising for runs, walks and rides. Also sponsored by TBRC Cost Recovery, getting you money back from phone bill errors and omissions.

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My Guests:

Sarah Durham: Brandraise to Fundraise

Sarah Durham and Tony at Fundraising Day 2013
Sarah Durham and Tony at Fundraising Day 2013

Sarah Durham is principal and founder of Big Duck, communications consultants for nonprofits. People need to know you before you can ask them for money. What is brandraising and how does it pave the road to fundraising? (Recorded at Fundraising Day in June)

 

 

 

Scott Koegler: Safeguard Your Donor Data

scottkoegler2009-150Now that you have donors, how do you best preserve and protect their information? Scott Koegler is our tech contributor and editor of Nonprofit Technology News.

 

 

 

 


Top Trends. Sound Advice. Lively Conversation.

You’re on the air and on target as I delve into the big issues facing your nonprofit—and your career.

If you have big dreams but an average budget, tune in to Tony Martignetti Nonprofit Radio.

I interview the best in the business on every topic from board relations, fundraising, social media and compliance, to technology, accounting, volunteer management, finance, marketing and beyond. Always with you in mind.

When and where: On Fridays at 1pm Eastern: Talking Alternative Radio

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You can also subscribe on iTunes to get the podcast automatically.

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A sign that says "Our recipe: Simplicity, Honesty, Innovation. MIx well. Serve anywhere."

Keep Your Marketing Simple

A sign that says "Our recipe: Simplicity, Honesty, Innovation. MIx well. Serve anywhere."
photo courtesy of duncan on Flickr
This ad for ebay™ Now is running in the New York City subway:

     Thousands of items from local stores. Delivered to you in about an hour.

I admire the simplicity and conciseness. It conveys lots of information in two short sentences:

     *We’ve got plenty of items for you
     *They’re locally sourced
     *We deliver fast
     *You know how to find us

Describing my consulting, I strive for the same info density in short descriptions.

     *Planned Giving: I help nonprofits raise money through estate and retirement plan gifts.
     *Charity Registration: I help nonprofits get into compliance in each state where they solicit donations.

It took me months to hone those messages. And they’re still not as exciting as the subway copy.

Can you make your marketing brief, informative and jargon free? Your readers will be grateful. Do you do a lot of speaking? Your listeners will be even more grateful. Readers can stop reading. The people in your audiences probably won’t walk out. But they can tune you out.

Those you’re delivering to will better understand your messages–and it’s good practice for cocktail parties. The second half of this episode of Nonprofit Radio is devoted to dropping cliches.

It’s a challenge to write short and informative, and it’s a skill worth developing.

(ebay is copyright © 1995-2013 eBay Inc. All rights reserved.)