Here’s an excerpt from Tony Martignetti Nonprofit Radio on Planned Giving marketing. These quick tips and strategies mean you can add Planned Giving to your fundraising program without a big time commitment. VIDEO
For SO much more detail, listen to the . full show
You need to answer potential donor questions about Planned Giving. My client Baruch College earned a bequest by will because they did. Other nonprofits ignored a prospect and weren’t as fortunate.
My Dream Realized
When Baruch College moved an inactive alumnus to active by researching his address, the man became a donor for eight years until his death. Then he left a large planned gift: a bequest in his will.
This is a follow-up to my earlier video, “
Start Planned Giving–With Bequests–This Year.”
Final article in my GuideStar series on
, with links to the full series. getting started in Planned Giving