You need to answer potential donor questions about Planned Giving. My client Baruch College earned a bequest by will because they did. Other nonprofits ignored a prospect and weren’t as fortunate.
When Baruch College moved an inactive alumnus to active by researching his address, the man became a donor for eight years until his death. Then he left a large planned gift: a bequest in his will.
This is a follow-up to my earlier video, “Start Planned Giving–With Bequests–This Year.”
Final article in my GuideStar series on getting started in Planned Giving, with links to the full series.