Tag Archives: Amy Sample Ward

Nonprofit Radio for July 18, 2022: 600th Show!

 

Claire Meyerhoff, Scott Stein, Amy Sample Ward, Gene Takagi, Peter Panepento, & Jagannathan Narayanan: 600th Show!

For this auspicious occasion, we have august personages. My co-host is Claire Meyerhoff. We’ve got live music from Scott Stein. Our contributors, Amy Sample Ward and Gene Takagi are here. Our sponsors, Turn Two Communications and Fourth Dimension Technologies will be dropping in. And we’ll surprise a bunch of folks, The Delightful Dozen. It’s fun and music and celebration. And gratitude.

 

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[00:00:10.14] spk_0:
Yeah, hello and welcome to tony-martignetti

[00:00:12.67] spk_1:
non profit

[00:00:13.43] spk_0:
radio big

[00:00:15.13] spk_1:
non profit

[00:00:15.80] spk_2:
ideas for the

[00:00:17.24] spk_1:
Other 95

[00:00:19.94] spk_0:
on

[00:00:20.13] spk_1:
the aptly named host

[00:00:21.94] spk_0:
of

[00:00:22.18] spk_1:
your favorite abdominal

[00:00:24.94] spk_0:
podcast, you

[00:00:25.66] spk_1:
hear the live

[00:00:26.11] spk_0:
music that can

[00:00:27.55] spk_1:
only mean one

[00:00:28.49] spk_0:
thing,

[00:00:31.04] spk_1:
It’s our 600th show and 12th Jubilee

[00:00:34.99] spk_0:
who

[00:00:41.34] spk_1:
you have a listener of the week Tricia Madrid baker when someone posted on an N 10 discussion, what’s your favorite non profit podcast Tricia was quick on the keyboard and posted the first answer. tony-martignetti non profit

[00:00:52.46] spk_3:
radio

[00:01:14.34] spk_1:
and her post got the most likes of any of those second rate suggestions that came after. Uh not that it’s a competition but non profit radio did get the most likes, I have to say. And by the way, for those two past guests who stabbed us in the back by naming second rate podcasts, uh you’re banished, you’ll not be back

[00:01:16.74] spk_3:
but

[00:01:32.54] spk_1:
Tricia Madrid baker from a plastic anemia and Mds International Foundation. Thank you. Tricia for loving non profit radio as your favorite podcast for nonprofits, congratulations you are our listener of the week On the 600th show

[00:01:35.34] spk_4:
And also everybody’s answers in the N- 10 forums are all wonderful and appreciated. Tony is being hyperbolic, just making sure people know

[00:01:44.76] spk_0:
that I

[00:02:25.94] spk_1:
should hope they realize that after, after a couple of beats after a couple of beats So for this 600 show or specific occasion we have August personages my Co host is claire Meyerhoff we’ve got live music from scott stein our contributors, Amy sample Ward, who you just heard defending all the second rate podcasts and Gene Takagi are here, our sponsors turn to communications and fourth dimension technologies will be dropping in and we’ll be surprising a bunch of folks, it’s fun, it’s music, it’s celebration and gratitude. So on Tony’s take two, I’m gonna be saying thank you.

[00:02:44.44] spk_3:
We are sponsored by turn to communications. Pr and content for nonprofits. Your story is their mission turn hyphen two dot co visit them at turn hyphen T W O dot C O. We’re also sponsored by fourth dimension technologies I T infra in a box. The affordable tech solution for nonprofits visit tony dot M a slash four D. Just like three D. But they go one dimension deeper.

[00:02:58.84] spk_1:
Oh that mellifluous voice. It can only be Claire Meyerhoff. Welcome Claire Meyerhoff.

[00:03:04.24] spk_3:
Hi tony I love doing your spots. I really do because I used to do spots back in the day when I worked in radio and I don’t do them anymore. So when I get one in front of me, I’m just like, oh I get to read a commercial,

[00:03:22.04] spk_1:
I’m very glad I’m glad you’re with us. She is of course non profit radio as creative Producer, declares the president of the planned giving agency request marketing and philanthropy. Communications and the company is at PG agency dot com. So glad to have you. Creative producer. Thanks,

[00:03:43.44] spk_3:
Thank you Tony, I can’t believe this is your 600th show you are the most prolific and amazing podcaster in the history of podcasts. AmY’s writing that down, she’s gonna put that

[00:03:47.71] spk_1:
it’s

[00:04:20.44] spk_3:
true, my world is radio Right, so, so after radio people started doing podcast. So I’ve been paying attention to podcasts over the years, like I read articles about it and stuff and I see how people try to do podcasts and they fail because they get a committee or something like that and they just can’t even do one podcast And you have done 600, you have done two a week For once a week, I’m sorry, once a week, four Every week of the year 50 a year to offer vacation times 12, 600. It’s, it’s actually mind blowing. It blows my mind. I’m no good at math, but I can do this math. And that math adds up to podcast success.

[00:04:29.09] spk_1:
Thank you. Claire R&R 13,000 plus listeners each week. So thank

[00:04:33.65] spk_3:
you. It’s amazing.

[00:04:44.34] spk_1:
It feels terrific. I have to do one a week. Otherwise I’d be undisciplined. We’d be at like show, I don’t know, 226 or something after 12 years, but one a week, it keeps me disciplined. Let’s bring in Scott Stein Scott Welcome. Glad to have you.

[00:04:53.79] spk_5:
Thank you. Great to be here.

[00:05:13.94] spk_1:
Always a pleasure to have you on the, on the milestone show scott is the composer of our theme song, cheap red wine, which we’ll be hearing later. He’s a Brooklyn, new york based pianist, songwriter, arranger, conductor and music director. He’s got a new album coming out imminently. He’s got a new baby that just happened very recently. And you can find all this at scott stein music dot com scott. So glad to have you.

[00:05:33.24] spk_5:
Oh well, always glad to be here. It it feels like the milestone. It’s like it’s a certain type of summer. It’s a certain time of the summer. It’s like, all right, it’s time to do tony show again. Look forward to it every year.

[00:05:34.66] spk_1:
Every july. Thank you. So, tell us about the new baby. I thought I thought the new album was big news until I learned about the new

[00:05:41.29] spk_5:
baby album

[00:05:42.63] spk_1:
is like, uh, you know, the music is important to tell us about the new baby.

[00:06:21.64] spk_5:
Yeah, I won’t try to compare the two. Uh, so we have a little girl named Aviva, she was born about six weeks ago and she’s just, she’s beautiful and she’s growing and she’s just starting to give us smiles and it’s just, it’s awesome. She’s really wonderful. You might, she’s in the other room so you might occasionally hear her. But yeah, it’s, it’s wonderful. And her big brother is we have a three year old named Eli and he’s been awesome and he’s a great big brother. And it’s just, it’s fun. We’re not sleeping a whole lot. That’s the only thing, but that’s sort of to be expected. So it’s all good

[00:06:27.56] spk_4:
baby, like the piano.

[00:06:29.44] spk_5:
Yeah, actually, right before, right before I came on and I had to do a couple of vocal warm ups just to get ready. So I had her in my lap and was just singing and playing and probably here right now

[00:06:39.91] spk_1:
we can hear her. That’s okay. non profit radio we’re family embracing, not just family

[00:06:44.74] spk_5:
friendly but yeah,

[00:06:46.01] spk_1:
anybody could be family friendly. We’re family embracing and pets to

[00:06:56.74] spk_5:
Indeed it was going to say the other day I was home just practicing piano, my wife was holding her and she was asleep and she didn’t wake up until I started, sorry until I took a break from practicing as soon as I started playing again, it lulled her back to sleep. So

[00:07:02.63] spk_1:
magnificent. Alright, alright. And new album coming

[00:07:38.04] spk_5:
up. Yeah, new record is called Uphill. It’s going to be released next month. That’s august the first single which I’m gonna do later in the show is going to be coming out in about two weeks and we’re gonna do a record release show here in Brooklyn where I live through a, an organization called operation gig which sponsors a bunch of outdoor shows throughout the Ditmas Park and Prospect Park south neighborhoods and so we’re part of that. We’re really excited. That’s august 21st and yes, it’s I’m really excited for people to hear this music. It’s, we’ve been working hard at it and it’s finally ready.

[00:07:58.34] spk_1:
Outstanding. Congratulations, mazel tov on uh, on Aviva And the album Uphill all that info is at scott stein music dot com. Let’s bring in Amy Amy and jean Amy our technology and social media. Hello Hello indeed.

[00:08:01.25] spk_4:
Our

[00:08:06.34] spk_1:
technology and social media contributor and ceo of N 10 where that auspicious podcast poll was taken their most

[00:08:11.16] spk_4:
special, scientifically valid, you know, statistically valid survey of best podcast in the online forum.

[00:08:18.84] spk_1:
Yeah, well, non profit radio is number one. So obviously that’s all

[00:08:21.61] spk_4:
true. That

[00:08:32.84] spk_1:
is that is all true. Uh their most recent co authored book is the tech that comes next and we have to get you on the show to talk about that. It’s been it’s been your lackluster hosts. Uh Remission.

[00:08:34.26] spk_4:
Yeah. You said we couldn’t be on until you read it. So I guess tony this is you admitting you have not yet read the book.

[00:08:41.64] spk_1:
And they’re also at the sample. They’re also at Amy sample ward dot org And at Amy R. S

[00:08:47.72] spk_5:
Ward

[00:09:12.54] spk_1:
and Gene Takagi are legal contributor, Managing attorney of neo the nonprofit and exempt organizations law group in saN Francisco and it’s that wildly popular nonprofit law blog dot com. He’s also a part time lecturer at Columbia University. You’ll find his firm at neo law group dot com and he’s at g Tac glad to have you gene wonderful to be

[00:09:13.44] spk_6:
Here. Tony and congrats, that’s an amazing uh feet 600 podcasts and I’ll second clear and say yeah, number one on my list.

[00:09:24.84] spk_1:
Thank you very much. Thank you and Tricia Madrid baker to our our listener of the week. Number one for her. So look at all the number ones we’ve got

[00:09:32.84] spk_6:
just to see if I can get over the week one day as

[00:09:36.09] spk_1:
well,

[00:09:36.56] spk_0:
jean

[00:09:39.93] spk_1:
your listener of the month. You’re on your contributor of the month, listener of the month. Come on. I

[00:09:45.13] spk_3:
mean

[00:09:46.24] spk_1:
your your bona fide, you’re way beyond bona fide.

[00:09:49.24] spk_6:
I’ve been on 13 years. I’ve never been listening for the week. So

[00:09:52.36] spk_4:
jean is hoping you have one of those hallway, you know, things with the little engraved gene really wants one to say 11 week. He was the listener of the week.

[00:10:09.14] spk_1:
Okay, I see the listener of the wall. The wall, but I need to install in my home in my background. Okay.

[00:10:11.05] spk_3:
That’s a little Polaroid picture of jean. Like when I worked at Roy Rogers in high school, they had ranch hand of the month and you had your little Polaroid and your thing and I never became ranch hand of the month.

[00:10:20.14] spk_6:
That’s exactly what I want,

[00:10:27.14] spk_1:
Claire. Hey scott.

[00:10:28.37] spk_3:
We’d we’d

[00:10:31.04] spk_1:
love to have some music. What do you think you do a first do a first song for us from? This is gonna be from Uphill, the new album.

[00:10:51.84] spk_5:
Yeah, this is gonna be the single. Um full disclosure. I think I may have played one or two of the songs that you’re about to hear on the podcast before. So hopefully your audience is okay with a repeat performance. Um I can’t remember if I did this one or not, to be honest. But this is gonna be the single. It’s gonna be out in a couple weeks. It’s called on my way. And sexually the 1st, 1st tune on the record

[00:11:01.64] spk_1:
on my way.

[00:11:07.14] spk_5:
Mm

[00:11:09.84] spk_0:
mhm.

[00:11:40.14] spk_2:
I’m on my way. I could still find my way out of the ordinary. Back into the free. Gonna take some of that comfort, slip out of the step all the way outside my back to push me through the soul.

[00:11:50.04] spk_0:
Okay,

[00:12:15.04] spk_2:
I’m on my way through the storm and the swell as for the destination. It’s too early to tell there in a while and to sell this ain’t a river or trust. Ain’t no grow or treating this like baby. We only do what we must and I cannot stem the time. I can only stand in one

[00:12:18.70] spk_0:
and

[00:12:18.85] spk_2:
then I grab a hold so we won’t put

[00:12:21.62] spk_0:
me under.

[00:12:45.84] spk_2:
I’m breathing different And now we’ve got a swagger in my stride. I’m walking through new Orleans, the mighty river at my side but knew all the smells the scars now in the shaping its form with just the, the rhetoric reminds our of memories of the storm.

[00:13:02.44] spk_0:
Mhm Yes.

[00:13:03.84] spk_2:
Amen.

[00:13:31.04] spk_0:
Mm hmm. Okay. Yeah, gonna take all

[00:13:33.94] spk_2:
that. I take all that. I was

[00:13:36.31] spk_0:
trying to pull

[00:13:39.34] spk_2:
myself together. The right kind of

[00:13:40.43] spk_0:
Barnes,

[00:13:47.84] spk_2:
take all of my love, take all of my sins. Ain’t no use trying to pass up the mess that I

[00:13:50.82] spk_0:
feel,

[00:13:55.34] spk_2:
but I will be back. I will be better be better than I was

[00:14:30.44] spk_0:
the day before. Mhm. Mhm Yeah, beautiful scott.

[00:14:34.64] spk_1:
Thank you. Thank you. Thank you. Swagger in my stride.

[00:14:36.45] spk_5:
That’s terrific.

[00:15:05.64] spk_1:
Alright, alright. We’ve got more music coming from uh from scott’s gonna play a couple more tunes for us, including of course, the the ultimate theme, the theme song, cheap red wine coming up, coming up later to thank you scott. Cool. So clara like so claire a

[00:15:07.17] spk_3:
mute myself.

[00:15:14.64] spk_1:
Thank you for your thoughtful, thoughtful. But for words about the 600th show,

[00:15:57.24] spk_3:
The 600 show is amazing and you’ve had so many guests on over the years and I thought that I would do something in honor of this jubilee and create something called the delightful dozen for your dozen years Now. I haven’t now I have an official unofficial theme song. The delightful doesn’t are kind of just, you know, 12 people that I asked Tony to, to think of who were really truly delightful, dynamic, wonderful guests. And we wanted to highlight them on this 12th jubilee. And I’m really digging the word jubilee. So delightful dozen,

[00:15:59.69] spk_1:
anybody can

[00:16:03.34] spk_3:
have an anniversary, anybody but a jubilee. And you know, the Queen, they just stole that from you over and you in England

[00:16:08.22] spk_1:
Queen. Yeah, she she counts to.

[00:16:11.34] spk_3:
She borrowed your idea. So yeah, we

[00:16:14.59] spk_1:
don’t have a podcast. Queen doesn’t have a podcast.

[00:16:16.56] spk_3:
No, not that we know of

[00:16:18.34] spk_1:
she Exactly, there’s her problem. She’s got no marketing,

[00:16:51.14] spk_3:
no market so so well, well well talk about these delightful people over the course of the show. So here are our first three of the delightful dozen. So this is the first quarter of the delightful dozen. And our first delightful dozen designate is Cheryl McCormick who is the Ceo of the Athens Area Humane Society and she is a delightful dozen member, our inaugural member and tony Why did Cheryl make the delightful dozen?

[00:17:39.14] spk_1:
Cheryl McCormick has been a fan of nonprofit radio for many, many years in the early years she used to send me messages on twitter and facebook commenting on the show years ago she did a blog post where she listed um you know, recommended podcasts, She put non profit radio at the top of her list and she was the first blogger to do that, you know, uh gratefully, thankfully, you know the show has been on many lists through the years, but she was the first person to do that. Um, so you know just long term, long term loyal fan. Um I have my plan giving accelerator and she was the first person to join the first class.

[00:17:45.94] spk_5:
She

[00:18:08.04] spk_1:
was the first member of the first class of plan giving accelerator. I was grateful for that was very uh significant, you know moving that that she believed in what the course was gonna be about. I haven’t done one yet. And the course has turned out very, very well but so she’s been a longtime fan and uh that’s why I’m grateful to Cheryl McCormick and that’s why she belongs in the delightful dozen.

[00:18:38.74] spk_3:
Thank you Cheryl for being part of our delightful dozen here tony-martignetti non profit radio So the next member being inaugurated or whatever and welcomed into the class of the delightful dozen. We have a woman named Barbara Newhouse and Barbara is the current Ceo of the southeast texas food bank which is an amazing organization and so important these days especially but Barbara when she was on the show, she was the Ceo of the A. L. S association and she was involved in an extremely high profile nonprofit fundraising activity that goes down in history. tony tell us what that was.

[00:18:56.44] spk_1:
That was the ice bucket challenge and I was so excited to get her on the show. The ice bucket challenge was during the summer of 2014. So we’re going back a few years but its legendary

[00:19:03.61] spk_4:
years ago already.

[00:19:05.39] spk_1:
Yeah,

[00:19:06.37] spk_4:
what is time talking

[00:19:08.99] spk_3:
about it? People are still talking about it, they’re like how can we do something like the ice bucket challenge clients that like

[00:19:14.72] spk_1:
it was organic,

[00:19:16.06] spk_3:
it’s lightning in a bottle

[00:20:42.54] spk_1:
right. And that was, that was the summer of 2014, it wrapped up right around labor day of 2014 and then on the october 6th show we got Barbara Newhouse the Ceo of the A. L. S. Society, which was the The beneficiary of 120 850 million. The numbers seem to vary a little bit, but a ton of money came in over 68 weeks. They were overwhelmed and we got to talk to Barbara Newhouse, the Ceo about how it originated. And you know, it was it was purely organic. It came from three three three Service 3 folks with with A. L. S. In their family or or they themselves are patients and it was just purely organic. Uh and then what they were going to do with the money and how they were going to decide what to do with the money. And did that show that october Uh for 2014 show at the Chronicle of Philanthropy Offices. Um So we shared the interview with them, but they let me do it on the podcast and then they hosted it on their site and it was just very, very much upbeat uh moment for nonprofit radio to get Barbara Newhouse, just a couple of weeks after this all had this all had broken and to do it in the Chronicle of philanthropy Office was terrific. Yes.

[00:20:46.04] spk_3:
So Barbara Newhouse, thank you for letting us designate you one of the delightful dozen of tony-martignetti

[00:20:52.57] spk_1:
we’ll

[00:20:52.80] spk_3:
send you a plaque or something. I don’t know, maybe

[00:20:54.99] spk_1:
not

[00:21:03.24] spk_3:
let’s not get carried away. You might get like a sticker. Okay, so the third person we’re going to talk about who we’re going to um bring into our cone of silence or whatever is not a cone of silence of

[00:21:11.74] spk_1:
it’s

[00:21:13.35] spk_3:
a basket of fabulousness. I don’t know what it is, but it’s called the delightful dozen and it’s Tony’s delightful dozen people. And so the third one we’re going to bring in is the editor of the Chronicle of philanthropy, Stacy palmer. So tony tell us why is Stacy a member of the delightful dozen?

[00:22:24.74] spk_1:
Well, because she was amenable to what I just talked about the that sharing of that interview in 2014. She’s been a guest on the show a bunch of times, most recently, just a couple of weeks ago, I think like, 33 weeks ago. because the Chronicle of philanthropy is transitioning to nonprofit status, which is enormous. Going from privately held to from privately held. They’re owned by the Chronicle of Higher Education. Now they’re going from privately held to nonprofit status. They have not gotten their approval from the I. R. S. Yet. But they have Made their 1023 application. So that’s huge and she’s been on the show a couple of other times. And then in addition to that, uh she gave me an opportunity years ago to host for the Chronicle. The another podcast uh fundraising fundamentals.

[00:22:27.34] spk_5:
And

[00:22:27.57] spk_1:
that was that was different. That was strictly fundraising

[00:22:30.82] spk_3:
short

[00:22:37.64] spk_1:
Form, nothing more than 12 minutes. Most of the interviews were like 10, 8, 10 minutes uh

[00:22:38.27] spk_3:
quick 12,

[00:22:38.96] spk_1:
three. What can we learn? And I did that for four or 4.5 years with the

[00:22:43.75] spk_3:
Chronicle

[00:22:45.04] spk_1:
hosting that uh, for them. And so I’m grateful to Stacy Palmer and that’s why she belongs in the delightful dozen. So there you go.

[00:22:53.83] spk_3:
And that is the first three members of our class of the 2022 Tony-Martignetti delightful dozen.

[00:23:01.44] spk_1:
And

[00:23:02.56] spk_3:
we’ll have more later. Stay tuned.

[00:23:12.24] spk_1:
We absolutely will. And it’s my pleasure to bring in one of our, one of our sponsors. Peter Pan a

[00:23:15.94] spk_0:
pinto. Good

[00:23:16.71] spk_7:
day everyone. How are you?

[00:23:20.14] spk_1:
Hello Peter.

[00:23:20.91] spk_3:
Hi Peter.

[00:23:27.64] spk_1:
We were just talking about fundraising fundamentals on the Chronicle of philanthropy and uh, and how Stacy palmer was important to that and uh, and you were to Peter in in making that happen.

[00:23:33.47] spk_7:
Yeah, that was our first joint effort way back in the day. tony when we worked on that.

[00:24:05.54] spk_1:
Indeed, indeed. Um, so I invited Peter to come of course because turned to communications of which he is one of the partners is a sponsor of nonprofit radio has been for several years and Peter, you know, I’m grateful. I’m grateful for the support that that you and your partner scott give to the nonprofit radio So thank you. I want to have you on to say thank you for your many years, sponsorship.

[00:24:08.42] spk_7:
Thank you were big supporters of the work you do and

[00:24:13.64] spk_1:
past

[00:24:27.44] spk_7:
building you provide to the non community through this program and through so much of the other work you do to tony uh, you really do a really important service grazers and nonprofit Urz especially those that smaller organizations that don’t have access to a lot of the resources that a lot of us do.

[00:24:34.64] spk_1:
Thank you. Thank you. Peter. Your, your audio is breaking up a little bit. So I’m gonna suggest you turn off your video. I’m

[00:24:40.76] spk_7:
gonna turn my video off and as I do that, I’m going to move to a better location. Okay.

[00:24:56.44] spk_1:
Because I don’t want you to be breaking up as you as you remind folks, uh, as I do each week, but now we’re gonna hear it from one of the partners. I’m just a lackluster host of the number one podcast, but still black Western. Um, so as you, you know, remind folks what, what turned to communications is all about for nonprofits. Please

[00:25:36.44] spk_7:
Sure. We are a full service communications and pr agency that specializes in working with non profits and foundations. Uh, it started from my work prior to going into consulting as a journalist where I spent a number of years at the Chronicle philanthropy, really getting to know the field. Uh, and starting to really understand the best practices and communications and pr and have taken the lessons we’ve learned there along with the the years that we’ve now been working with um nonprofits and thought leaders and uh, and foundations across the sector and apply it to the work we do today.

[00:25:43.34] spk_1:
You do a lot of work with community foundations, don’t you?

[00:26:18.94] spk_7:
That’s right. That’s right. That’s a really central part of our business. We um, we provide support to a group called the Community Foundation awareness Initiative, which is a coalition of about 100 and 50 community foundations that we provide strategic support to. And we’ve really built a community of practice among communicators at community foundations where we bring them together. We um, we provide them with resources and training and we provide a forum for um communications professionals to talk to each other and learn from each other. So that has been a really interesting direction of our work and it helps inform a lot of what we do. Now,

[00:26:42.94] spk_1:
you’ve had some valuable recommendations to in in crises for local community foundations. That’s I’ve found that very helpful. After the, you’ve all day shooting in texas, I was very happy to send out. You recommended the san Antonio area Community Foundation. That’s right, yeah. We

[00:27:04.34] spk_7:
really, we really leverage that network and try to find ways to leverage our own network to communicate about how folks can help in in response to disasters, but also how they can support each other and and and help and grow the field in a larger way. And I really appreciate when when folks with platforms like you see the work that we’re doing and the work that these organizations are doing and help amplify that message. That’s that’s the best possible outcome.

[00:27:23.64] spk_1:
Oh, it was, it was a pleasure. And uh, peter I want to thank you again for, for the turn to support of non profit radio for your kind words. Thanks very much for joining, joining today. We really appreciate it.

[00:27:25.40] spk_7:
Thank you so much. Great to see you all.

[00:27:32.14] spk_3:
Wonderful, Great guy,

[00:28:07.44] spk_1:
very grateful. Yes. Um, and which leads me to, uh, more, uh, More formal expression of gratitude and it’s time for Tony’s take two and I have to say thank you, thank you. Um, it’s hard to identify, you know, who you think first, I guess I guess listeners, you know, if it wasn’t for 13,000 listeners a week in in small and mid size shops, which are the, the ones that we all here today and all the guests that I’ve had through the years. I want to support? You know, um, I knew I was gonna get misty,

[00:28:12.32] spk_3:
you

[00:28:42.84] spk_1:
know, I, I channel II channel our listeners can be a heart. I channel our listeners. You know, what do I think you would ask if you were in the conversation, What do I think is most valuable to you to know to take away from this guest, whether it’s uh, you know, discussion points for, for your, your, your team or for your ceo or for your board to act on. I get a lot of comments, you know, I brought this to my board for discussion and, you know, in that that’s, uh, to me that’s a Grand Slam. Uh, I’m not capable of going any further. That’s Grand Slam is all I know about football. I’m not very good at sports. So,

[00:28:53.02] spk_0:
uh,

[00:29:35.54] spk_1:
but you know, I’m channeling the listeners. I’m grateful to all of you folks who have listened and and do listen. And of course, everybody who supports the show. Everybody here today Claire scott, Amy jean. Um, you know, our our longtime longtime contributors, I’ve got more to say about Gene and Amy later on, so, uh, but grateful at this point. Just a lot of things going out, a lot of gratitude to our listeners, to everybody who supports the show and who has supported, you know, through Through 12 years. You know, I’m Ready to do another 12. We’re not we’re not stopping

[00:30:51.84] spk_4:
tony Can I add like a tiny Sprinkle of love on top of your big love sunday for your listeners. I’m trying to come up with a metaphor there. Um, you know, I we, at n 10, of course, like a whole community of people learning about technology, but so obviously it’s a biased view, but I don’t care and don’t pretend that it’s not biased, but there’s so many people and so many institutions that those people are in, and then so many other factors like The perception or the positioning with funders or whatever else that constantly tells folks in our sector, you’re supposed to already be the expert and like heaven forbid you admit you’re not, you know, so for 13,000 people to say actually I’m gonna learn something by listening to this show for 12 years, right? Like I just want folks to really appreciate in themselves that they are not buying into all of that noise that like they already know everything there already the expert. Like there’s nothing more to learn. Like there’s so much more to learn and we actually do better when we learn together in conversation or in practice. And I appreciate that for 12 years you’ve created space for that learning to happen. But also that 13,000 people were like, yeah, I have more to learn. You know, that’s really important for our sector.

[00:31:13.64] spk_1:
Thank you amy. Thank you. I’m gonna let him have the last word. That is Tony’s take that is Tony’s take two scott stein’s got some more music for us.

[00:31:53.34] spk_5:
Yeah, I do. Um I thought I would do the title track from the new record. So this is the song is called Uphill and it’s simply about kind of climbing out from from something and getting uphill and trying to trying to stay up there, which feels like kind of where we’re all at right now, we’re particularly with the pandemic and everything else that’s happening and so um like, like a lot of work, the song takes on multiple meanings or it takes on different meanings, you know, for for different people. So anyway, that’s this one.

[00:32:04.84] spk_0:
Mhm. Mhm. Mhm. Mhm.

[00:32:12.64] spk_2:
Lying

[00:32:13.20] spk_0:
here have weighed the while, nothing in the

[00:32:16.84] spk_2:
attack. It’s only the caffeine in my system. I think another night, another week, another

[00:32:23.64] spk_0:
month

[00:32:25.65] spk_2:
we go up

[00:32:29.94] spk_0:
again and roll

[00:32:32.62] spk_2:
like a wave a button up over the

[00:32:34.97] spk_0:
shore, sleep

[00:32:36.69] spk_2:
like a letter. Someone slid under the door. I know better days are coming though. I couldn’t tell you all

[00:32:43.67] spk_0:
that

[00:32:49.24] spk_2:
again. I will go up

[00:32:56.24] spk_0:
again. Years

[00:32:59.11] spk_2:
of living in my bows. It’s carved into my

[00:33:02.05] spk_0:
face

[00:33:06.14] spk_2:
if there is itself in my room and takes up all the space.

[00:33:32.44] spk_0:
Mhm. Mhm. Yeah. Okay. Okay. Mhm. Fighting off

[00:33:33.29] spk_2:
the DM It’s like a boxer in the

[00:33:35.74] spk_0:
ring. I hear the

[00:33:37.26] spk_2:
interest in my corner, but I cannot see a thing. I’ll take it one day at a time I’m taking it on the chin

[00:33:45.46] spk_0:
and I will go

[00:33:49.94] spk_2:
up trying to catch a train. That’s always

[00:33:54.21] spk_0:
the first step ahead sweating

[00:34:09.04] spk_2:
And up straight and then I’ll fall back into bed and then wake up from the dream and take a breath and count to 10. I will go up

[00:34:11.34] spk_0:
again,

[00:34:26.34] spk_2:
lie here forgiveness in your voice as a reason. Life sounded like music that only you and

[00:34:56.74] spk_0:
Mhm and open to the grief from open to the sorrow

[00:35:01.09] spk_2:
and opened up the chairs that I’m gonna stumble down tomorrow, even if nobody knows when the rain will

[00:35:09.15] spk_0:
be, I will

[00:35:13.74] spk_2:
again, ready for the downpour and let it overflow my

[00:35:16.81] spk_0:
cup. I’ll be

[00:35:18.13] spk_2:
ready for the sunshine for whenever it shows up. I know better days are coming though. I don’t know when,

[00:35:26.48] spk_0:
but

[00:35:34.64] spk_2:
I will go up again. I will go up will again. I will go

[00:35:54.94] spk_1:
thank you scott. Uphill title cut the album coming up next month, August 22, is that

[00:35:59.80] spk_5:
21st

[00:36:05.13] spk_1:
August 21? I gave you an extra day. Well you have an extra day just in case one more day after a year makes a difference.

[00:36:07.09] spk_5:
Yeah, well the show will be the 21st and uh I might I might put it online a few days before that. But next month. So for sure,

[00:36:47.93] spk_1:
Uphill the album coming August 21, congratulations. Thank you. Thanks a lot Scott. I had the opportunity to have a chat with our our other sponsor of the Ceo jug in at fourth dimension Technologies. They’re based in India. So they’re all sleeping right now while we are chatting here pleasantly. So I met jargon in new york city and I’m gonna play that that that that chat uh right now, here it is.

[00:36:54.23] spk_8:
I’m

[00:36:54.58] spk_1:
with jug in the Ceo of fourth dimension technologies. We all know it as four D. Of course.

[00:37:01.53] spk_8:
Um

[00:37:03.23] spk_1:
we couldn’t arrange to talk on the

[00:37:06.68] spk_8:
Uh at the six

[00:37:07.69] spk_1:
10th show with him live

[00:37:09.46] spk_8:
because he’s

[00:37:10.45] spk_1:
a couple hours

[00:37:12.33] spk_8:
away so

[00:37:13.02] spk_1:
we’re meeting in Moynihan train hall in new york city so you may hear some train announcements in the

[00:37:17.98] spk_8:
background.

[00:37:19.13] spk_1:
Um that’s where he and I are talking and joking, welcome to non profit radio 600 show and thank you so much for being a

[00:37:35.53] spk_8:
sponsor. Thank you tony and thank you for having us as a sponsor. It’s wonderful to be here and excellent to meet meet in person after almost two years.

[00:37:38.57] spk_1:
Yeah it’s a pleasure,

[00:37:40.98] spk_8:
absolute pleasure.

[00:37:41.87] spk_1:
So uh this is a chance for you to acquaint our listeners

[00:37:47.97] spk_0:
with four

[00:37:50.08] spk_1:
D. And with I. T. Info in a

[00:37:51.75] spk_8:
box. So folks

[00:37:55.03] spk_1:
have been hearing me talk about the the I. T. In. For in a box

[00:37:56.87] spk_8:
but we’ll

[00:37:57.87] spk_1:
get there. But first you know just acquaint us with with four D. From the ceo

[00:38:45.02] spk_8:
perspective. So let me tell you what, I think that it’s got a long history close to 30 plus years old. That’s pretty long and being in the I. T. Infrastructure space all through when I mean the infra basically we’re talking about everything that involves with hardware which is like compute storage network, the list is long, you have backup, you have disaster recovery business continuity, you have the operating systems, you have the security aspects of it. So we pretty much covered the entire gamut of I. T. Infrastructure and without 30 years of experience I think we can claim to have fairly reasonable good knowledge on all these pillars and

[00:38:45.34] spk_1:
these are all aspects of the I. T. Infra in a

[00:38:48.71] spk_8:
box that

[00:38:50.28] spk_1:
that folks can choose

[00:39:13.62] spk_8:
From absolutely what we do, what we’ve done is we’ve actually boxed are 30 years experience in the industry to provide affordable solutions for nonprofits. Okay. So what we are essentially trying to provide nonprofits is being able to have the entire idea of theirs in one single interface. Okay. They can of course they have the option of picking and choosing what they want but all of this available as a single and also as a service, which means they pay for it as the use, that’s what we’re trying to send to them.

[00:39:28.72] spk_1:
You’re sensitive to the fact that non profits are operating on,

[00:39:30.82] spk_8:
you know,

[00:39:31.17] spk_1:
often small

[00:40:00.91] spk_8:
budgets. 100%. No question about it. We understand we work with nonprofits, we understand how tight budgeted they are. We’ve also seen how nonprofits have evolved with time there was a time there, they were focusing only on things like getting the donation and executing projects but today time has come where technology has become very crucial for not just survival but for their growth as well. Okay, so we feel that technology is going forward is going to play a very major part function for any organization, let alone non profit everybody, there’s

[00:40:06.07] spk_1:
no more index

[00:40:06.67] spk_8:
cards, everybody’s

[00:40:08.31] spk_1:
every

[00:40:08.66] spk_8:
person,

[00:40:09.91] spk_1:
not even not only the I. T.

[00:40:11.10] spk_8:
Director, I mean

[00:40:12.02] spk_1:
everyone of course is using technology in their work

[00:40:37.81] spk_8:
and we understand the need for, especially for nonprofits to work with tight budgets. So which is why when we start looking at it, we’ve kind of made it a very cost effective model for them. I’m sure they will see the cost effectiveness in the whole process, which we also feel is probably our way of giving back in some sense in some sense, okay. Because we’re not going to be looking at purely market rates in this model, but we think there is an option to do that. But we also want to make it easy, elegant and simple for them to use, that’s the idea

[00:40:44.94] spk_1:
and there is a large U. S. Nonprofit you’re working with

[00:41:46.41] spk_8:
now. Oh yes, we do. That’s, that’s our first experience with nonprofits. It’s not just its us based, but it’s an international organization. They have presents, not only the U. S. They have presence in Japan Korea, parts of europe India all over and it’s a huge impact. So when we, when we actually got into that organization, I think they were, they had a lot of I. T, let’s say components in this actually bought a lot of things. But I think what has happened this over a period of time, they’re all desperate components of the bottle is not integrated into one solution for them. So when we got in, we realized that there are lots of things, which they were about dead bought, they were not using and some of them they could have used it better. So we started optimizing the whole thing today we wrote something to the cloud, something in the data center and stuff like that and today they are in a position actually a very stable idea. Environment is what they have And then we also manage it for them. 24,

[00:41:50.49] spk_1:
that’s I. T. N. I. T. In. For in a box available if they’re not using that. Exactly.

[00:41:57.32] spk_8:
But all

[00:41:58.30] spk_1:
these competencies that

[00:41:59.34] spk_8:
you’re describing are

[00:42:00.56] spk_1:
in the I. T. In for in a

[00:42:27.10] spk_8:
box. So using all the confidence of I. T. In the box. Ah we didn’t start off with I. D. In front of box for them. We started off with support for them but I think it evolved into something where we felt that when we put it into a complete integrated component it can really help a lot of these nonprofits irrespective of the size. Okay Irrespective of size. Excellent. Alright, thank

[00:42:30.30] spk_1:
you very much. Pleasure to meet you and uh new york city Moynihan train hall and thank you again for your your sponsorship of non profit

[00:42:46.20] spk_8:
radio thank you and thank you. Thank you Tony. Thank you Tony for giving us this opportunity. We’re really hoping that this will give us an opportunity to be of service the non problems. That’s the way we look at it from our perspective. Terrific. Thank you so much.

[00:42:47.42] spk_1:
My pleasure thank you.

[00:42:48.50] spk_8:
My pleasure. Thank you.

[00:42:52.50] spk_5:
That’s so fun that you met in the new Moynihan train hall out of penn station.

[00:42:56.52] spk_1:
It’s beautiful. Have have you seen, have you seen the train hall yet?

[00:42:59.82] spk_5:
Yeah, it’s great. It’s really, it’s, it’s almost unrecognizable from what we think of as penn station. Maybe something closer to what the what the old penn station from way back to the

[00:43:12.42] spk_3:
old beautiful one.

[00:43:13.48] spk_5:
Yeah. Trying to get a little bit of that back.

[00:43:16.07] spk_1:
Has anybody else been there?

[00:43:17.32] spk_3:
I have been there and I grew up on Long Island so I’m very familiar with penn station which you know for years. And then the first time I had a friend in Westchester and I went to Grand Central Station, I was like that’s their train station, Wait a minute, kids from Westchester get this train station kids from Long Island at this train station. So I’m very excited about the Moynihan train station.

[00:43:39.80] spk_1:
The old Long Island Railroad was underground. I mean the station was underground

[00:43:41.81] spk_3:
station

[00:43:42.72] spk_1:
was underground, had no windows

[00:43:44.21] spk_3:
low ceilings.

[00:43:45.68] spk_1:
Remember it from when you lived in the city?

[00:43:48.02] spk_4:
Yes, for sure.

[00:43:50.10] spk_1:
Not at all.

[00:43:51.60] spk_5:
It’s a notch above Ports authority, but

[00:44:02.19] spk_4:
you still have the same sense of like if you don’t have to stop and ask for directions and you just know I’m gonna go, I’m gonna pass to, I’m gonna turn left and then I’m gonna go where I need to go. Then you’re like a real new yorker, you didn’t have to, you know like you knew the map in your head, but you don’t want to know the map in your head. Like it’s not an achievement to know it, you know, you gladly forget it. Yeah,

[00:44:22.39] spk_5:
it’s an achievement to basically spend as little time in the station as possible,

[00:44:26.69] spk_4:
right?

[00:44:27.79] spk_1:
Yeah, that was never a welcoming space.

[00:44:30.05] spk_3:
No. And sometimes you’d actually see like you’d see long island celebrities in, in, you know, sort of like many celebrities like islander players or you know baseball players or whatever. And you see you see them in Penn station and they just kind of standing there. I saw jim palmer once, if you remember the handsome baseball players from the Orioles, he was, I saw him once in Penn station. He

[00:44:48.31] spk_1:
was the quarterback, wasn’t, he

[00:44:49.57] spk_3:
was the quarterback of the Orioles. Exactly. And I once saw Billy Joel and penn station. So that’s like the ultimate to before Long Island and see Billy Joel in Penn station with a few friends because probably that was just maybe for whatever he was doing, that was the easiest way to get home.

[00:45:08.39] spk_5:
But this is the guy who he like takes a private helicopter to Madison Square garden gigs

[00:45:13.04] spk_0:
long before

[00:45:14.36] spk_5:
that. I was gonna say, I don’t think he’s taking the Long Island rail road.

[00:45:16.62] spk_3:
I’m on the higher end of the higher end of the age spectrum at this point. And so this was probably maybe like 1979 or something

[00:45:34.79] spk_1:
new york now has a, has a very fitting train train hall. It’s not, it’s not even Moynihan train station, but it’s like the difference between an anniversary and a jubilee, they don’t have a train hall, they don’t have a train station, you know, any town could have a station or, or a terminal, they have a train haul a train hall in new york, Moynihan train hall. So

[00:45:44.69] spk_4:
grand. It’s grand in that way.

[00:45:55.49] spk_1:
It’s like, like the, like the jubilee, like the jubilee. Um so um, how about a little more delightful dozen.

[00:45:58.12] spk_3:
Oh, I do have some more members of the delightful, doesn’t know

[00:46:00.92] spk_1:
what a surprise

[00:46:02.18] spk_3:
surprise, what a surprise. Well, I think, I think the next person I’d like to mention is a really cool lady who I’ve met before and her name is Regina Walton, tony Tell us about Regina.

[00:46:11.45] spk_1:
Regina, I love Regina. She was

[00:46:14.58] spk_3:
the

[00:46:45.28] spk_1:
first social media manager for nonprofit radio So she had been the social manager for my company. I know, maybe not. No, no, I take that back when I started the show in july 2010, I knew I needed help promoting and uh, and I brought Regina on board and she was the social manager for the first three or so years of the show got, got me launched, you know when I didn’t know what twitter was, she knew to get at tony-martignetti uh through the years when I didn’t know what gmail was, she knew to reserve tony-martignetti at gmail dot com,

[00:46:51.58] spk_3:
which I’ve always been

[00:47:06.78] spk_1:
Grateful for because I wouldn’t know, you know, I’d be using, I’d be using Tony-Martignetti 12 now or something at gmail. So she knew, she knew, she knew she was on a game. Regina Walton, very fond memories of the shows for and my first social manager, Regina Walton certainly belongs in that delightful dozen.

[00:47:15.08] spk_3:
Congratulations to Regina and our next member of the delightful dozen is Edgar Villanueva. He’s the author of de colonizing wealth and he heads up something called the de con de colonizing wealth project, which supports social movement and racial healing. So he’s obviously a great guy. Tell us about Edgar.

[00:47:40.58] spk_1:
It was terrific. Um very proud of his heritage. He’s a lumbee, one of the the native american tribes in north Carolina, which I have a home near the lumbee river. So he and I chatted about

[00:47:47.61] spk_3:
that in

[00:49:08.17] spk_1:
lambert exactly in Lumberton north Carolina and maybe it’s just the Lumberton Lumberton river. But lumbee certainly from that area, very smart guy. His book is de colonizing wealth and he leads the de colonizing wealth project. Um he was first on the show November 30, 2018 but I’ve replayed it many times and I’m seriously thinking about using his show to replace my annual replay of a show called zombie loyalists, which was with Peter shankman wrote a book about marketing and how to make people your zombie loyalists so that they do all your marketing and your promotion for you and they are zombies to your to your cause or your work. Um and I’ve played that many times in december but I think um I think I’m gonna replay it feels more, you know, uh promotion and and marketing have their place of course, but the colonizing wealth seems uh seems a little more move of the moment to me. So I think each december I’m gonna replay Edgar’s interview from from 2018 about about his book, the colonizing wealth. So he’ll be an annual replay and uh absolutely belongs in the among the delightful dozen.

[00:49:12.27] spk_0:
His book is

[00:49:13.26] spk_1:
a must read. I’m sorry jean go ahead. His

[00:49:30.27] spk_6:
book is a must read for anybody looking at social justice and racial justice issues and that is a must read book and I had the pleasure of listening to Edgar in Oxford of all places. Um and just a wonderful speaker and one wonderful presenter, a wonderful thought leader on on all of these topics. So I’m glad to hear he’s gonna be uh

[00:49:42.97] spk_0:
in in in the

[00:49:44.57] spk_1:
Edgar. Edgar. Edgar Villanueva, Yes, Wonderful that he got invited to speak at Oxford outstanding. Their their speaker series is preeminent.

[00:49:54.97] spk_3:
Wonderful. So our next person up is Beth Kanter who doesn’t know and love Beth Kanter. tony why is she in the delightful dozen.

[00:50:05.56] spk_1:
The only guest to say fuck on. non profit radio

[00:50:08.78] spk_3:
Well you just said it

[00:50:10.26] spk_1:
well, she was the first person.

[00:50:12.09] spk_4:
tony is not a guest. He’s not

[00:50:14.07] spk_1:
a guest. That’s true, that’s right, thank you for saving me. Yes, my statement rings, my statement rings true,

[00:50:20.40] spk_3:
but now I’m a guest host, I just I just

[00:50:23.25] spk_4:
producer, I’m

[00:50:24.92] spk_3:
not gonna do it, but we don’t really

[00:50:27.36] spk_1:
twice in one, twice in one show she

[00:50:29.48] spk_3:
said

[00:50:34.16] spk_1:
yes, she was referring to a cause I think was it fun sharks or something like

[00:50:35.79] spk_3:
that.

[00:51:10.06] spk_1:
But she’s been on the show many times, talking about her books uh you know, people think of her as a technologist, but she’s also very concerned about wellness and and the the whole person bringing your whole person to work. Um Her most recent book is with with Allison Fine, the smart non profit which is another duo that I need to have on the show very soon along with Amy sample ward and uh and their co author, that’s why the host is lackluster, but it’s coming, it’s coming. So Beth and Beth and Allison will be on soon but Beth longtime supporter of the show many time, many time guests and she has that distinction for

[00:51:23.06] spk_0:
her

[00:51:24.16] spk_4:
and love out to Beth who in a couple months ago finished her six years on the N 10 board,

[00:51:33.86] spk_3:
thank you for your service.

[00:51:36.65] spk_1:
Very important.

[00:51:57.16] spk_3:
Cantor, thank you for being in the delightful dozen, which leads us to our next member of the delightful dozen whose book, Beth Kanter wrote the forward for. And that book is Bitcoin and the future of fundraising. And the author of that is our next member of the delightful dozen. And he is Jason shim another

[00:51:58.56] spk_1:
Delightful Guest. Yes, I remember the N 10 board. Right

[00:52:02.02] spk_4:
amy, he was on the same terms as that. So he and yeah, he invest just turned off

[00:52:59.75] spk_1:
All right, service on the N- 10 board belongs in a delightful dozen because he’s he’s such a generous supporter of the show when, when, when he’s on he rises above other folks in terms of uh, most other folks, uh in terms of promotion and just sharing the show and uh, he’s a delight and he’s always he’s got very practical uh grounded suggestions. But he also can look at the 30,000 ft view, you know, in that book, Bitcoin in the future of fundraising, you know, also able to look ahead. Um, and I should also just shout out pathways to education Canada where he is the IT Director, director of technology perhaps, but he’s a muckety muck. Education. Canada leave it at that

[00:53:02.41] spk_4:
parental leave right now

[00:53:04.31] spk_1:
on parental leave to have a child. They had a

[00:53:11.85] spk_4:
child. Yeah, he and his partner had a child in, she was born in december,

[00:53:14.85] spk_1:
wonderful. Yes.

[00:53:27.05] spk_4:
Canada, you know, Canada actually cares for its people. And so they have parental leave for a very long time. All

[00:53:27.28] spk_1:
right. thank you Claire we will

[00:53:28.95] spk_3:
And let’s we have we have one more quick one. Let’s do Sam Liebowitz, Sam

[00:53:41.05] spk_1:
sam the producer, the line producer of the show. He had the studio in new york city, I was with him for three different studios in new york city. He had trouble paying his rent. No, he uh

[00:53:50.04] spk_3:
different

[00:53:52.12] spk_0:
uh

[00:54:46.34] spk_1:
everybody in new york city has trouble paying the rent now he moved around lisa’s ended but he got better deals. Um but yeah, Sam Liebowitz, very special place for nonprofit radio and for me um he gave me a spot on the show, gave me a spot on his online network when non profit radio was brand new. All of you may remember that was friday at one o’clock friday one PM We used to do our our show live and it was livestreamed of course SAM managed not only the production of the logistics of getting folks on the call and what to do when the call drops and how to get them back on, but also managed to live stream, which was going out and then he did facebook live streaming for the show and and I learned from SAM that a a minute when you have to fill it can feel like a day,

[00:54:48.23] spk_4:
but

[00:54:59.84] spk_1:
An hour show flies like two minutes. So Sam Liebowitz a special place in my heart and non profit radios heart for for sam, thank you Claire,

[00:55:01.94] spk_3:
thank you very, very much.

[00:55:08.64] spk_1:
Thanks and we’ll be revisiting one more time. Delightful doesn’t but scott. Uh scott is gonna play that’s gonna play cheap red wine I believe I hope.

[00:55:38.74] spk_5:
Yeah. And just want to say real quick tony It’s such a pleasure to be here. And uh this it all started from you licensed this song to use cheap red wine as the walk in music as it were. And uh it’s just been so fun to have this continuing work relationship and and so and thank you for you know picking my music and enjoying it. So pleasure, pleasure to be here. So

[00:55:40.09] spk_1:
it was my pleasure scott.

[00:55:48.74] spk_0:
Mhm

[00:56:01.33] spk_2:
Baby just came up talking sooner or later. I’ll figure out just to watch your

[00:56:08.63] spk_0:
head. You’re

[00:56:25.83] spk_2:
seeking romantic advice from my bill when I’m looking for answers up on a tv screen and we care to be a nothing we can tell our ups from our downs, we’re disappointed in each other. Tell me baby ain’t this love that we found

[00:56:32.53] spk_0:
you

[00:57:15.33] spk_2:
know, you used to find me charming but I can’t figure out how and you said you thought I was handsome but doesn’t matter now so keep falling from a punch hands as long as you’re time poor allowed cause I’ve got a rapid promises, a bottle of cheap wine now, you know some girls are just living diamonds, they were on top of the cut of clothing that are way not to go to work for the good stuff. You’re too easily to strike to take care. Well, I ain’t got too many options. So I’m gonna do the best that I

[00:57:19.99] spk_0:
can.

[00:57:31.83] spk_2:
Well maybe you’ll have some competition one day when I’m a wealthier man. You know, you used to find me charming, but I can’t figure out how. And you said you thought it was handsome, but it doesn’t matter now. So keep falling from a punch on. As long as your time will allow. Because I’ve got arrested promises by legit a while now.

[00:57:52.23] spk_0:
Oh,

[00:58:15.72] spk_2:
hey baby, let’s raise our glasses, take a drink the better days. The other people can kiss our ass’s because they don’t like the things you sing and the heavens that I won’t flashing victory signs because we’re perfect for each other. As long as we have nobody else in mind, nobody is waiting.

[00:58:43.52] spk_0:
Mhm Whoa, whoa. Yeah. You know, you

[00:58:45.91] spk_2:
used to find me charming, but I can’t figure out how you said your father’s hands and never mind it. Don’t matter

[00:58:52.87] spk_0:
now. So keep

[00:58:53.83] spk_2:
falling from my Puncheon’s. As long as your time will allow because I’ve got her any promises about the cheaper and whatever.

[00:59:06.82] spk_0:
Mhm

[00:59:11.62] spk_2:
cheap and whatever. Oh

[00:59:46.82] spk_0:
yeah. Okay. Mhm Mhm

[00:59:57.82] spk_1:
Scott. Thank

[00:59:58.28] spk_3:
you. Thank you

[01:00:02.20] spk_1:
song always makes me smile. Scott. I turned up my volume

[01:00:06.92] spk_5:
and and and I didn’t have any banging on the walls from the neighbors. So we’re good.

[01:00:11.31] spk_4:
I thought you meant from the

[01:00:14.40] spk_0:
baby.

[01:00:18.31] spk_5:
No.

[01:00:19.95] spk_1:
You

[01:00:20.43] spk_5:
Know when she turns like 13. Dad, not that song again.

[01:00:24.13] spk_1:
You’ll still be on once a year. I have to hear this song.

[01:00:28.36] spk_0:
Dad, this old, he’s gone this guy

[01:00:36.21] spk_1:
up Claire. Let’s finish up our delightful does.

[01:00:59.71] spk_3:
All right. Well this delightful dozen has just been delightful. I’ve had such a delightful time putting together the delightful dozen with my Pal Tony-Martignetti who I admire greatly for his 600 podcasts. Just amazing. So the next members are final members actually of the delightful dozen are Amy sample Ward and jean Takaki. That’s two of them.

[01:02:12.90] spk_1:
So grateful to each of you for your contributions, you know, for for helping small and midsize shops, you know, certainly for the contributions you make to the show the time you put in on the show. But you know, each of your individual practices too. You know, you’re, you’re devoted to, to helping helping those, those small and midsize shops grow and, and be sustainable and be smart about legal compliance, gene and be smart about the use of technology. Amy. And um, I’m grateful. I’m grateful to each of you to have you as esteemed contributors. Um, jean you, you, you joined the show boy second month, Your first time on the show was August 27th of 2010. We talked about keeping your board on board. So with my, my silly puns. I I started early, started early. I’m still trying keeping your board on board and out of trouble and And that was our 7th show and you’ve been on you’ve been a contributor since. Thank you jean.

[01:02:20.00] spk_6:
Thank you tony amazing! Um too afraid to

[01:02:21.19] spk_1:
be

[01:02:32.70] spk_6:
um that long and to be a part of it too, I really appreciate you giving me a voice to, to folks like us to to be able to share our perspectives with with your listeners and really just a wonderful service that you provide,

[01:03:29.30] spk_1:
I would say your expertise, I know you’re too modest to say that, but it’s your you’re sharing your expertise with listeners, so thank you and I’m happy to give you that that that platform of course, Amy Amy joined in uh 10th show. So that was July 13, 2012, 500 shows ago, that was in all social media show as a matter of fact, um Amy and jean were both on together and then there were a couple of other former contributors, Maria Semple and scott Legler. Amy joined us on the 100th show first as our social media contributor and then technology and social media contributor. Amy, you know, I I was trying to remember who introduced us. I I don’t I don’t remember but I’m forever grateful that uh that we got together and Grateful for your contributions, you know, the time you put into the show and the collaboration with within 10 as well around the conference each year,

[01:04:56.69] spk_4:
I’m so glad I started when I still lived in new york. So I have lots of memories of trying to get on the subway to get down to sand studio and go up to like tiny one person coffin elevator into its new york. So every train is always late and I’d be trying to text you, I’m coming and you were like, I’ll just keep randomly talking into this microphone and tell him he walks through the elevator. Um but I’ll tell you that I really appreciated you tony because I don’t know how much you remember this because we’ve had the opportunity to talk about lots of things over the year. But um When after I started on the show in 2012, on the 10th episode after that uh is when intense former executive director stepped down and I told you did, should I try to be the ceo should I apply? Because I’m hearing from some people when I’ve asked them that like I’m too young or I can’t do it, you know, I’m not qualified. And you were like, why wouldn’t you be the Ceo? And I was like, darn it. I’m gonna apply and here I am all these years later, still the Ceo. So thank you for believing in me.

[01:04:59.49] spk_3:
That’s a great story. I I really love that story, anne, thank you for sharing that because so many people really feel like, oh, I don’t know if I should apply for that. I don’t have enough experience and and we all should apply for everything all the time. I’m running for president of the United States.

[01:05:13.12] spk_4:
I qualified but

[01:05:18.19] spk_3:
hey, alright then we got thank you so much amy and

[01:05:21.52] spk_1:
thank you for being

[01:05:22.52] spk_3:
in our delightful dozen aimee and jean and so um we have another one and then another one. So the first of the other ones are Susan Chavez, tony Susan Chavez.

[01:06:30.78] spk_1:
Why she’s our excellent current social media manager for the show. She she promotes the show, she’s proactive about doing it. She has ideas. Uh the things that we can do. Uh she tracks analytics, we talk each month about numbers and what might be causing different trends or she’ll set my mind at ease and say, you know it’s a blip, don’t worry about it. Of course those are the downward trends. But then she’ll, you know, usually the upward trends is usually because she had a recommendation for something that we try and it brought a lot of attention, you know, on one of the platforms or to the to the site or to the show, that particular show or something. So yes, much gratitude to Susan Chavez. I, when I’m telling people that they’ll hear from her when they’re, when they’re getting their appearances coming up on the show. I say you’ll get an email from my excellent social manager. Susan Chavez always say excellent social manager. So she’s in Chavez

[01:06:32.34] spk_3:
Chavez

[01:06:32.90] spk_1:
gratitude to her.

[01:06:43.18] spk_3:
Okay, so we’ve got a carton of eggs, there’s 11 eggs, good eggs in the carton and we have one final good egg to put in our carton of the delightful dozen and the final person in our delightful dozen is none other than scott stein

[01:06:47.48] spk_5:
has

[01:06:48.02] spk_1:
To be, has to be yes, I had trouble finding that licensing agreement but uh Jean will be pleased to know that this is all this was all done by attorney was not a handshake deal. It was, it was August of 2013. I licensed your show.

[01:07:50.58] spk_5:
Yeah, I remember that it was from my old roommate joseph Becker who is an attorney and who connected us. So yeah, absolutely, but But first again, congratulations 600 episodes is just amazing and I should also add like as a professional musician, the nonprofit world is is also very near and dear to my heart because a lot of what we do involves foundations and you know, and and and the nonprofit world in the music world are very much intertwined. Um so this is just a wonderful resource and and I, I suspect too that some folks that I’ve worked with over the years, our our listeners as well and if they’re not they should be. So

[01:07:51.21] spk_1:
it’s got to get a lot of comments about non profit radio that it’s one of the things people say, you know they learn from it. It’s valuable but also entertaining,

[01:07:59.58] spk_5:
good

[01:08:00.09] spk_1:
and your music, your music brings us in every show and takes us out every show. So you’re a big part of what people like about non profit radio So thank you,

[01:08:08.75] spk_5:
thank you,

[01:08:15.77] spk_3:
Thank you. And that is our delightful dozen, 12. Fabulous people that Tony-Martignetti um acknowledged

[01:08:16.70] spk_1:
12. Yes, absolutely. And there are 12. Exemplary folks, delightful, delightful.

[01:08:23.13] spk_3:
However

[01:08:24.58] spk_1:
claire, I would like to make it a baker’s dozen,

[01:08:26.67] spk_3:
13

[01:08:27.44] spk_1:
Yes, I want to make you are extra donut, you’re the extra donut and our doesn’t

[01:08:33.75] spk_3:
crispy cream. I love the big box of Krispy Kreme, can I be the doughnut with like the white frosting and the multi colored sprinkles

[01:09:06.37] spk_1:
Absolutely. That’s you, that’s you Our 13th donut. Our 13th member of the delightful dozen. Um you know, talk about believing in, you know, you believed in me when I had this crazy idea that I wanted to start a podcast 12 years ago and you said you have no idea what you’re getting into, you have to keep it up, you have to have guests and and and you really, you know, you haven’t, you don’t have a background in it, but you know, you gave me the downsides and I said, I can do it and you believed you believed you talked me out of calling it tony tony-martignetti show.

[01:09:17.08] spk_3:
I said it had to have non profit in the title. You need a nonprofit in the title

[01:09:21.73] spk_1:
that was probably a good idea.

[01:09:23.59] spk_3:
And I talked you out of doing news because it wouldn’t be evergreen news.

[01:09:28.37] spk_1:
I talked you out of

[01:09:29.11] spk_3:
doing news and then

[01:09:30.92] spk_1:
After two weeks and

[01:09:58.57] spk_3:
then I said, you know how to do like a run down a show sheet, you had to book guests. I made you all these little cheat sheets and stuff and and helped you out at the very, you know, I’m so proud. I really am. I’m really proud to have been there from the beginning from that, that first conversation that we had at the steakhouse in cary north Carolina where I go, you’re gonna do a podcast like do you know how much work that is? Yeah, so that was way back in the day. So thank you, thank you for letting me be your baker’s dozen and the dozen donuts in the Krispy Kreme box, send us some free donuts Krispy Kreme,

[01:10:03.36] spk_1:
thank you. Thank you. Thank you.

[01:10:05.10] spk_3:
Thank you. Thank you. tony

[01:10:06.78] spk_1:
Non profit radio 12 years ago.

[01:10:41.06] spk_3:
It’s unbelievable. I’m so, so proud of you. I’m gonna cry. I’m really, really, really proud of you because people think they can do a podcast. They think it’s easy and it is not and it’s a lot of work and to do one every single week. That’s why I tell everybody that I’m like this guy does a podcast every single week. He books guests, they’re all good podcasts, They’re all high quality, you do all the, you know, you bring it all together. It’s very hard to produce something and host it and get it on the air and do all the social and the and the production and everything around it. So Three cheers to you. Tony-Martignetti maybe it’s a baker’s plus dozen of 14 and you’re in there as well.

[01:10:45.95] spk_1:
Well, I haven’t have an exemplary team helping, but thank you, thank

[01:10:50.88] spk_3:
you Claire, Thanks tony

[01:11:05.76] spk_1:
It’s time to wrap, wrap our our 600th show, the 12th jubilee of course we’ll be back next July for 650. So glad, thank you. Thank you jean, thank you amy, thank you scott. Thank you Claire Meyerhoff. We always called each other, I always call it, we’re just

[01:11:11.26] spk_3:
gonna go high tony-martignetti

[01:11:12.91] spk_4:
thank

[01:11:13.69] spk_1:
you thanks to

[01:11:14.21] spk_3:
everybody.

[01:11:24.86] spk_1:
Um and uh my, my gratitude to our listeners, you what you’re what makes the show worth doing, we do it for you.

[01:11:27.96] spk_4:
Thank you Tony,

[01:11:29.66] spk_3:
thank you so much tony you’re the best. Really

[01:11:36.06] spk_4:
tony just like I said earlier, you know that All these folks have 13,000 people have been listening for years because they want to keep learning. You are such a great example of someone who has never said, you already know everything and you are consistently open to learning and I appreciate that about you.

[01:11:52.96] spk_1:
Thanks

[01:12:30.95] spk_3:
and if I could say something about non profit people in general as I’ve been thinking, I’ve been listening to Gene and Amy all this time and scott. What he just said about the music world is that non profit people are really wonderful. We really volunteer our time like what we’re doing right now. We took this hour and a half out of our day to do this. Not that it’s you know, we love it, it’s great but nonprofit people are very good at sharing and actually really care about the nonprofit world and we do everything that everybody asks us if someone says, hey claire, can you write me a little article? Can you do this? Can Oh yeah sure. It’s like we all really help each other out a lot and just like peter said earlier, it’s it’s it’s really a wonderful community and I’m going to cry because I’m really proud to be part of the nonprofit world. I can’t imagine working in any other field.

[01:12:45.65] spk_1:
Beautiful thank you. Claire, thank

[01:12:47.70] spk_3:
you. tony

[01:13:30.25] spk_1:
next week. R 22 N. TC coverage picks back up with cyber security for the accidental techie. That’s a good one. They’re all good. You missed any part of this week’s show. I beseech you find it at tony-martignetti dot com. We’re sponsored by turn to communications pr and content for nonprofits. Your story is their mission turn hyphen two dot c o and by fourth dimension technologies I. T infra in a box, affordable tech solution for nonprofits tony-dot-M.A.-slash-Pursuant D Just like three D. But they go one dimension deeper.

[01:13:37.55] spk_0:
Our

[01:13:37.86] spk_1:
creative producer is claire Meyerhoff shows social media is by Susan

[01:13:43.28] spk_0:
Mark

[01:13:44.39] spk_1:
Silverman is our web guy

[01:13:46.20] spk_0:
and this music

[01:13:47.01] spk_1:
is by scott

[01:13:51.35] spk_0:
Stein. Thank

[01:13:51.62] spk_1:
you for that. Affirmation

[01:13:52.55] spk_0:
scotty, You’re

[01:13:54.31] spk_1:
with me next week for nonprofit

[01:13:55.66] spk_0:
radio Big

[01:13:56.90] spk_1:
non profit ideas for

[01:13:58.20] spk_0:
the other

[01:13:59.27] spk_2:
95

[01:14:03.45] spk_0:
percent. Claire

[01:14:06.43] spk_3:
tony Oh, I have a line,

[01:14:09.20] spk_2:
I have a line, it’s so

[01:14:20.45] spk_0:
important to go out and be great. Mhm. Mhm.

Nonprofit Radio for February 21, 2022: Pay Attention To #22NTC

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It’s the 2022 Nonprofit Technology Conference and it’s for everyone who uses technology to work for social change. That’s you. It’s a big, virtual gathering of smart, fun people. And me. Our Amy Sample Ward, CEO of NTEN, shares what’s in store.

 

 

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[00:00:10.04] spk_0:
Hello and welcome to

[00:00:27.34] spk_1:
tony-martignetti non profit radio Big nonprofit ideas for the other 95%. I’m your aptly named host of your favorite abdominal podcast. Oh, I’m glad you’re with me. I’d be hit with para keratosis if you rose up and persisted with the idea

[00:00:32.52] spk_2:
that you missed this week’s show.

[00:01:33.34] spk_1:
Pay attention to 22 n. t. c. It’s the 2022 nonprofit technology conference and it’s for everyone who uses technology to work for social change. That’s you. It’s a big virtual gathering of smart fun people and me finally our AMY sample Ward shares what’s in store Antonis take two remembering Michael Davidson and robert Sharpe Jr we’re sponsored by turn to communications pr and content for nonprofits. Your story is their mission turn hyphen two dot C. O. It’s always a pleasure to welcome back AMY sample Ward the ceo of N 10 and our technology and social media contributor. Their most recent co authored book is social change anytime everywhere about online multi channel engagement, but that’s about to change. They’re at AMY sample ward dot org and at AMY R. S Ward. Welcome back AMY, so good to talk to you.

[00:01:39.74] spk_3:
Yeah, he and I don’t know if I’m spoiling anything, but I think I might get to share that title of of social media contributor with another guest soon. Hopefully. Right maybe. No,

[00:01:52.94] spk_1:
no, I know that

[00:01:53.68] spk_3:
you want to start over and we’ll edit that

[00:02:35.44] spk_1:
out. It doesn’t work out so well that’s alright. That’s okay. Um, she’s starting her degree and just can’t do long term commitments. Um, you know, I don’t think it’s, it’s, it’s not so bad listeners. We’re talking about Charles King Matthews, who was the outstanding contributor a few weeks ago about um Social Media in Social Media Prospects in 2022. And I hope that she could be a regular contributor, but she’s beginning her degree as you heard us. She and I talked about at Howard University, starting your PhD and it’s too much.

[00:02:36.33] spk_3:
So that’s

[00:02:37.23] spk_1:
fair. Amy remains our technology and, and social media

[00:02:57.24] spk_3:
content. Okay, well, I’ll continue to to bring in other folks and I am happy to share a title with with anyone, but as you alluded to in the intro, after many years of the same intro, you finally get to say a new book title when, when I do come on the show. So I’m excited. I’m excited for that.

[00:03:06.20] spk_1:
Too much. Too much laurel resting previous book, you know, and we’ve only, you know, this is, this is what it’s going to be your third, I believe. Right? Yeah. I

[00:03:16.03] spk_3:
Think there were only a couple of years in between the first and the second. So this, you know, too much laurel resting as to say, I waited too long for book # three.

[00:03:36.64] spk_1:
It’s it’s it’s a little embarrassing. It gets a little embarrassing. It’s like Gene Takagi being the a b a nonprofit lawyer of the year, you know, in 2014, you know, jean, what have you done

[00:03:38.41] spk_3:
lately, Jean has done so much lately. Not

[00:03:43.81] spk_1:
Since 2014 as far as I know it hasn’t even been that early. I’m I’m giving you a hard time. So um yes we will get a chance to talk about your book. It’s about equity, equity and and technology.

[00:03:56.64] spk_3:
Yeah. The text that comes next,

[00:03:59.24] spk_1:
the tech that comes next. That’s the book. That’s the title. Right. Right. And has implications way beyond the nonprofit community.

[00:04:05.84] spk_3:
Right. Yeah. The book talks about policymakers. Um anyone who’s funding technology and social impact work people that want to do that work people in communities that aren’t in any of those roles that want the world to be different. Um And really how all of those groups can work together.

[00:04:26.14] spk_1:
Fantastic. Well we’re gonna have you and the co author on. Yeah. Absolutely. Yeah. And uh it’s good Universal appeal residuals for life. You can

[00:04:33.36] spk_3:
yes. Yeah. Sign you know, sign it over to a Hollywood movie everywhere you go.

[00:04:39.45] spk_1:
Yes. Yes. You and Nicholas Sparks. Absolutely.

[00:04:45.94] spk_3:
Stephen King. I’m

[00:05:25.94] spk_1:
thinking of Nicholas Sparks because he lives only about 45 minutes or an hour away from where I live in a town called new Bern north Carolina Burn is B. E. R. N. Um so he’s well known in over there. But anyway, yes you’ll join the ranks of movie. That’ll be what a cool movie. That would be all right. We got to talk about 22 N. T. C. This is uh this is this is a long one that, I mean this has been a long span. I’ve been, I’ve been going to NtC’s for since 2014. I know, I know with a skip in 2017. I think you uninvited me in 2017 invite you. Yeah. I think I must have done something in 2016 that embarrassed until 20

[00:05:34.95] spk_3:
17. We were in D. C. Maybe you just didn’t want to come to D. C.

[00:05:40.34] spk_1:
No, I think it was you didn’t invite me.

[00:05:42.54] spk_3:
I’ve never invited you. You always come. I don’t know. I

[00:05:45.57] spk_1:
just show up. You show up like gum on your shoe, right? You always just shows up. Alright. Anyway, I

[00:05:52.29] spk_3:
well know travel this year. It’s virtual again. So you can just find a link and there you are. You know, big. It’s virtual.

[00:06:01.64] spk_1:
Yes. Um let’s remind folks what the dates are first. Let’s start with the basics.

[00:06:11.54] spk_3:
March 23 through 25th. It’s a Wednesday Thursday Friday. And it’s because it’s virtual. So here in pacific time it’s like eight a.m. To about 2 30 in the afternoon. Um So depending on what time zone you might be in. Might, you know, you might be starting around lunchtime instead of breakfast. But

[00:06:31.14] spk_1:
okay. And let’s uh you will be more eloquent about this than I am. As I said in my intro. This is for everybody who uses technology for social change. So let’s allay the fears that it’s the nonprofit technology conference and it’s only for technologists.

[00:08:24.34] spk_3:
Yeah. I mean, I guess I would start by saying it’s 2022 who is not a technologist, right? We’re recording this podcast through the Internet and then people are going to be listening to it through the internet, Right? Um, nonprofit staff, regardless of what job title you have or or what department you’re in or even what your organization’s mission is, you have probably relied on technology the last two years to continue doing your work. Right. And I think that folks take on this idea that, you know, we’re just over here using technology and that means that we’re not technologists, but we’re making decisions about which tools to use. We’re budgeting for what tools to use and the decisions we’re making aren’t just a decision about technology there a decision that’s going to determine who and how our community members maybe participate with us. Right. Like these are questions that have big implications for our mission and our impact. And the entire community is folks of every job title you can imagine because you know, lots of organizations make up ridiculous job titles. Um, you know, every department, every mission area people from all around the world. It’s also not just north America. So I think getting getting rid of this idea that like only certain people get to be technologists. Like we can, we can leave that in the before time, right? And now really say, yeah, I need to make technology decisions and I want to make them intentionally and I want to make them good. Um and and the Ntc is a place for those conversations.

[00:08:35.14] spk_1:
Yes, there are. There are lots and lots of seminars, workshops that are that are for non well the way AMy is describing them

[00:08:38.47] spk_2:
there for their there for technologists included. I was gonna say for non technologists,

[00:08:57.44] spk_3:
but people like technical conversations, we’re not saying how do you know what’s the literal code to make this module work? But they might be saying, hey, what do I do to set up a report in my crm to automatically, you know, come to my team every friday afternoon, right? Like it is still maybe more technical than we would have thought about a decade ago, but we’re not necessarily coding everything. Even if we’re really trying to make technology work for us.

[00:09:17.14] spk_1:
What are the biggest Selling points uh that you want folks to know about? Is it is it the is it the keynote speakers? Is it the 100 50 plus sessions? What what what do you want to tell folks about?

[00:10:34.34] spk_3:
Yes, all those things. Um we have really incredible keynotes. Um Alice wong the creator of disability visibility. Um and she just announced her new book coming out this fall, which we didn’t know about. That’s not why we booked her, but then I was very excited to know. She has another book coming out. Um Angelica ross, many folks may know her from pose, but she created trans tax social and um see jones who I I cannot wait. Um a lot of community members are like, so you’d better bring his really cute dog because if anybody follows him on social, he’s always posting photos with his little cute dog. Um so we’ll see who makes an appearance in the keynote zoom video or whatever. Um but this year because because it is virtual, so we don’t have to worry about physically how many rooms the convention center holds. We just kind of threw out the old uh, rubric for how many sessions we can run and we have over 100 and 80 sessions in three days this year, which is bananas now that we’re trying to figure out how to host that many sessions concurrently, you know,

[00:10:40.38] spk_1:
technologically

[00:13:06.84] spk_3:
Right? We only have 16 staff, so we need, we need other people hosting the rooms. Um but it’s so awesome because that’s just that many more community members sharing experience and expertise that they have. And um you know, if you’re registered for the conference, of course, it’s amazing to participate live and and engage with people, but just like last year we’ll keep all the recordings up. So if you’re registered, you can go back and watch them and there were folks last year, you know, that went and rewatched sessions that they had missed live and there were folks like Up there, you know, had had watched 80 sessions for example. So if you really want to get all the, you know, squeeze the lemon like all the way to the last drop you really can. Um, so that’s an awesome resource. And what else? I think the other piece that’s fun that we really care the most about obviously is the sessions and the learning. But if you’ve ever been to an in person, ntc, we care so much about the community feel and the opportunities to meet other people because even though we know every single person in a nonprofit is using technology and and has a place in the antenna community, we know that, that isn’t really what it’s like in an organization, right? That like you might be the only one in your organization who really cares and wants to think about technology in this way and it can feel isolating regardless of what team you’re on. If you’re the only one who wants to have these conversations, it can feel really hard. Um, and so we want that same feeling of like, oh my gosh, I found my people, you know, even though it’s a virtual conference, so we have lots of non educational session things. Um, during the day, we every morning has, has like a coffee talk session. So people are having great conversations. You don’t have to be one of those people, you can just drink your coffee or eat your lunch and and listen and kind of warm up for the day. But we have community conversations all throughout the day and community members, attendees submit those topics. Um, you know, and there’s ones that are like knitters of NtC all the way over to people who want to talk about product management, you know, so it’s really whatever great way to find and meet new folks. And this year we’re also gonna have some that stretch into the evening so that you can kind of relax and have, you know, do do an evening meet up for, for an hour. Yeah,

[00:13:42.54] spk_1:
it’s time for a break. Turn to communications. Do you want yourself or your non profit to be a thought leader around your work. A thought leader. It takes time to learn that credibility, but turn to, can get you there, get you to where your opinion is sought after, to where people come to you for advice to where you’re a leader for your cause.

[00:13:49.14] spk_2:
Thought leadership.

[00:14:02.04] spk_1:
Turn to communications. Your story is their mission turn hyphen two dot c o. It’s time for Tony’s take two, Michael, Davidson and robert Sharpe

[00:14:16.74] spk_2:
JR both died recently. I played a tribute show for Michael because he had been a guest very recently, just in october So that was, that was fitting Michael, you know, such a a smart, humble gentleman,

[00:14:22.74] spk_1:
so knowledgeable about

[00:16:54.54] spk_2:
boards, board efficiency, board functioning, board fundraising, the ceo board dynamic, the staff, board dynamic he had decades of experience in, in all those areas and he was very willing to share that expertise that he had gained over over all those years. Uh, had been on nonprofit radio several times. I had done webinars with him, just always willing to share and, and a real gentleman. So Michael Davidson, robert Sharpe Jr, I just learned A few days ago that he died about 10 days ago. Um, very learned in planned giving. He had the rare gift of working in the weeds but also looking at the big picture, you know, he could be diving deep into a client data set to solve a problem or develop a strategy in the morning and then in the afternoon, do a training on legal strategies and, and forward looking planned giving opportunities based on, you know, current tax law. Ah again, you know that gift of, I guess working in the trees but also seeing the forest and the future of the forest. I hope I didn’t take that metaphor too far. Ah, I’ll always remember co teaching with him some seminars in new york city many years ago and I’ve been grateful to just have his friendship, his advice, you know, through the years. I’ll remember our, our dinners together in new york city that co teaching. Um, and him just being a, a learned gentlemen in gift planning, Michael Davidson and robert Sharpe Jr both, both recently died and always will be remembered.

[00:17:02.24] spk_1:
That is Tony’s take two We’ve got but loads more time for pay attention to 22 NTC with Amy Sample Ward only. But loads

[00:17:18.34] spk_2:
this week. Not boo koo, but loads this week is a short show packed with value but

[00:17:24.04] spk_1:
shorter than usual. What about equity and inclusion? You’re, you’re always, that’s always, it’s a core value of N 10. What are you

[00:17:30.40] spk_2:
doing around the Ntc for that?

[00:18:56.24] spk_3:
Yeah, I mean, the biggest thing to name really is it feels great that we’ve talked about that so centrally in our work for so many years now that we’re really at the place this year where when we were looking at the sessions that came in the session proposals, I think we had 500 some for 180 spots. And you know, years ago there would be like a session and its session name was like diversity equity and inclusion. Like what is it? How could you, you know, um, and now there aren’t any sessions that are assuming equity conversations are like over there, you know, in their own designated equity area. Right? It’s like regardless of what topic you’re presenting, whether it’s fundraising or how to do program delivery online or whatever. So many sessions just in the way they talked about their description or like, you know, the, the outcomes of the, of the session. We’re, what are the equitable implications for this topic. Right. What is it? What are the outcomes that might happen because of X. So it was just so awesome to see the whole community, really understanding equity as the, as the position from which we’re talking versus, oh, Equity is a thing we’ll think about at some point, you know? Um, so it’s all throughout the sessions

[00:19:14.94] spk_1:
now. It’s just, it’s right now, it’s woven in people know that it’s a, it’s a value for N 10, right? Um, you’ve, you’ve been, you’re like, you’re no longer, I don’t know. Is it is it right to say fair to say you no longer need to be conscious about, you know, uh, you include an equity component in your, in your in your in your session proposal. You know, it’s more likely to be well attended, right? I mean, you don’t have to be that

[00:20:24.94] spk_3:
intentionally because yeah, it’s like if you wouldn’t have thought of that, it’s probably not this the conference for you, right? Um, yeah. And there are some sessions that are really explicit, like they are here to talk about equity, but they’re not like, what is it? You know, it’s like, how do you equitably evaluate your impact? It’s probably not all your story to claim, right? Like really interesting conversations like that that I’m looking forward to. Um, but just like we have done in the past, in, in, um, in person conferences. You know, we have racial affinity spaces throughout the day. We have, you know, um, an an accessibility committee that helps you around supporting the conference. Um, and then we’ll have, you know, we have like an accessibility tour and, and places to make sure that whatever place you’re coming from, whatever ways you want to be engaged or or want the conference to adapt to be best for you. We are hopefully already planning for that. And there are ways for you to engage in those ways.

[00:20:37.24] spk_1:
How about some of the fun, the fun parts you mentioned evening sessions or evening meeting? Is there a, is there a replacement for NtC beer? I

[00:22:16.04] spk_3:
think that that I think the Ntc beer folks might be trying to organize um a pre Ntc virtual hangout. Um a really big piece last year that was very popular was we had some music and art sessions and so we’ve expanded those. So we’ve got um, I think five different bands have have signed on and so they’ll be performing a full set and we all get to watch it together and chat. Um we’ve got artists who will have depending on the, you know, there are different types of artists but um we’ll get to see their work and explore what they do and hear from them. Um, so you know, we really wanted to be a place where we’re kind of like feeding different parts of, of your, of yourself, right? So feeding with some knowledge and and new ideas but also, you know sometimes we have great ideas because we looked at a painting and we’re like, oh my mind like opened up that other space that I needed to to have this idea, right? So we really want to incorporate those different pieces and we always have things like meditation walks. Uh, last year we had no idea how walk was gonna go for a virtual conference, but a bunch of people like put zoom on their phone and they went walking in their neighborhood together, you know, even though they were all all over the the globe. So um, where there’s a will, where there’s a will, there’s a way in this community. Yes,

[00:22:40.24] spk_1:
what else? Um, what let’s say? Well let’s let me give my endorsement. Alright, so I wanted amy to talk about it obviously. Uh, so I’ve been bringing non profit radio too, a nonprofit technology conference since 2014 -2017 when I was uninvited seven years. So this is the eighth year that I’ll be capturing a bunch 25 to 30 interviews of, of smart speakers. It’s, it’s my

[00:22:51.24] spk_3:
chore.

[00:23:00.54] spk_1:
I know it’s my unenviable task to go through now. Now 180 sessions to pick out, You know, 50 or 60 to invite so that I get 25-30 folks who can meet, meet, meet at my times and and and want to sit. Um, and of course the virtual conference makes it so much easier because I don’t have to capture 25 or 30 interviews in 2.5 days.

[00:23:19.34] spk_3:
Well the exhibit hall is being torn down around,

[00:24:09.34] spk_1:
that’s right, the lights are going down, the forklift trucks are coming through with their backup back up beepers. non profit radio perseveres. I don’t care. I have something scheduled folks, you’re just gonna have to wait to take down my, well, you can take down my bunting if you want, but you can’t pull my electricity that’s all. Um no, so I’ll be capturing these, these almost, you know, maybe even 30 30 interviews um in the weeks after after the conference. So listeners will be getting a good sample of, of the smart speakers that are gonna be at ntC, but Not as good as having 180 potential videos. Maybe you can break the 80 person record, You know, You Wanna, You Wanna Watch one. Um these are smart people, you know, it’s, it’s a, it’s an engaged smart community so

[00:24:15.04] spk_3:
we’ll have to do some sort of, you know, tracking and announce the top three leaderboard. You know,

[00:24:22.77] spk_1:
we

[00:24:48.74] spk_3:
did, we did, you know the platform that we hold the conference on. Um it has a bunch of stats that you can see back on the admin side and one of them is just hours logged in. I don’t know why you would, whatever, you know, um and we found that a staff person had a tab open and had minimized it and forgotten it was there and so you know, two months later, it was like, oh, this staff person has had, you know, 400 hours and was like, what are they doing? And then they was like, oh, they just never closed the tab, you

[00:25:15.04] spk_1:
know? Well if you, if you start to announce top three, then you know, you’re gonna need a quiz after each session. So I don’t want people just streaming videos, but not watching, I want them, you know, engaged with the content. So we’ll have to have a little quiz every 15 minutes or so,

[00:25:20.66] spk_3:
just like netflix.

[00:25:28.24] spk_1:
Yeah, right. I used to watch Yes, yes, something. Um All right. It’s uh, well, anything else, anything else that’s important that,

[00:26:03.84] spk_3:
I mean, I think, you know, the last thing I want to say is there’s even if you’re just now learning about the conference or just now remembering that the conference is coming up, you haven’t missed anything. You know, you can certainly still register there are sessions who are still looking for somebody who might want to co present with them and share their, you know, whatever expertise you might have. Um, and all those community conversations, We haven’t even opened the form for those yet. So you could also come and you know, put something on the agenda. It is not too late. You are welcome. We want you to be there and especially in a virtual world, like the more of us that are there, the better because then there’s more probability that you’ll find the people that you’re looking for

[00:27:01.24] spk_1:
March 23 24 25 go to n 10 dot org. It’s it’s splashed on the homepage, I’m sure. Right and 10 dot org. Okay, okay, non profit radio will be there, we’re going to be uh we’re gonna be capturing a bunch of interviews after um and so you’ll get a sample that way, but it’s not the same, it’s not the same as first of all, you just want to support the community. I mean I wouldn’t suggest, you know, I’m not suggesting just pay to go to the conference and then don’t show up but you want to be, this is a, this is a community you do want to support. So it’s a conference that’s worth it and in 2023 it’s gonna be back live in in person live, you’re gonna want to be in Denver, You’re gonna want to be in Denver, I will be there in Denver assuming I’m not uninvited like I was in 2017.

[00:27:08.04] spk_3:
I’m gonna have to print an invitation now just so that I avoid these accusations,

[00:27:37.94] spk_1:
I will go to Denver, yes non profit radio will be there in 2023 but you wanna you wanna support this in 2022 it’s just smart, you know, there’s a lot to learn, there’s a ton to learn, that’s why I capture so many of the interviews and I bring them to us here a nonprofit radio because there is so much to learn, but you can learn even more by joining the, you know, by by being in the, in the, in the live sessions and and the great fun the evening’s the affinity

[00:27:39.51] spk_3:
groups.

[00:27:41.64] spk_1:
It’s a good community.

[00:27:42.94] spk_3:
Yeah, it really is and will be better with you there. So whoever you are, I’m I’m looking at you through the interwebs and inviting you personally.

[00:28:04.84] spk_1:
Thank you very much amy and 10.org just to to join the conference. Amy is that AMY sample ward dot org and at AmY R S Ward and probably the next time that they’re on, we’ll be talking about

[00:28:09.74] spk_3:
the new book.

[00:28:36.74] spk_1:
That will be the next time. Yes. All right, good luck in the conference planning. Thank you over the next several weeks. And uh, we will, we will, we will be back soon. Thanks very much. Pleasure next week Founder’s syndrome with Heidi johnson. If you missed any part of this week’s show, I beseech you find it at tony-martignetti dot com. We’re sponsored by turn to communications pr and content for nonprofits. Your story is their mission turn hyphen two dot c o

[00:28:46.74] spk_2:
our creative producer is

[00:29:06.94] spk_0:
Claire Meyerhoff shows social media is by Susan Chavez. Marc Silverman is our web guy and this music is by scott stein, thank you for that affirmation scotty Be with me next week for nonprofit radio big nonprofit ideas for the other 95%. Go out and be great.

Nonprofit Radio for September 27, 2021: “The Activist” Activates Activism

My Guest:

Amy Sample Ward: “The Activist” Activates Activism

Amy Sample Ward returns for a conversation about CBS’s proposed show “The Activist,” the backlash that ensued, the replacement show, competition, celebrity, and our proposal for an inclusive and appropriate media portrayal of true social change work. Amy is our technology and social media contributor, and the CEO of NTEN.

 

 

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Every nonprofit struggles with these issues. Big nonprofits hire experts. The other 95% listen to Tony Martignetti Nonprofit Radio. Trusted experts and leading thinkers join me each week to tackle the tough issues. If you have big dreams but a small budget, you have a home at Tony Martignetti Nonprofit Radio.
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[00:00:02.84] spk_2:
Hello and welcome to tony-martignetti non profit radio big

[00:01:44.64] spk_0:
Non profit ideas for the other 95%. I’m your aptly named host of your favorite abdominal podcast. Oh, I’m glad you’re with me, I’d suffer the effects of gastro paralysis if I had the stomach, the idea that you missed this week’s show, the activist activates activism. AmY sample Ward returns for a conversation about CBS proposed show the activist the backlash that ensued the replacement show, competition, celebrity and our proposal for an inclusive and appropriate media portrayal of true social change work. Amy is our technology and social media contributor and the ceo of N 10 On Tony’s take two last chance planned giving in the pandemic era were sponsored by turn to communications pr and content for nonprofits. Your story is their mission turn hyphen two dot c o here is the activist activates activism. What a pleasure to always welcome back AMy sample Ward. You know who she is for pete’s sake. She’s our technology and social media contributor And Ceo of N 10. Her most recent co authored book is social change anytime everywhere about online multi channel engagement. They are at AMY sample war dot org and at a me Rs 40 AMY. Welcome back.

[00:01:46.44] spk_1:
Thanks for having me.

[00:02:20.04] spk_0:
Absolutely. And I’m honoring your new pronouns. Yeah, So we’re we’re talking about the activist. And um, I want to, I don’t want to give the impression that I’m defending the activists. I mean, I think it’s indefensible. But you know you and I had some back and forth about it a little bit and I’m not as I had some thoughts that I felt like didn’t come out in the, in the whole conversation, but I mean it’s been withdrawn in its original form, so

[00:02:21.41] spk_1:
shifted in four matter whatever document

[00:03:19.24] spk_0:
emphasizing the indispensability of it. But there was still some things that I wanted to I want to talk about. So just that everybody’s aware on the same page. The activist was a television show from cBS Global citizen and live nation and amy feel free by the way to step in if you think I didn’t explain it. Well, it was a competition. It was a competition among six activists in health, education and the environment to activists per mission. And they were competing for basically social media attention. And the winner was going to present to The G-20 summit in Rome in in late October and they were tasked with competing in missions, media stunts, digital campaigns and community events. And so, uh,

[00:03:20.82] spk_1:
sounds like the world as I know it for nonprofits

[00:03:34.34] spk_0:
everyday. So Alright, yeah, not an accurate, not an accurate depiction of activism. Right. But so what were you what were your thoughts? God, I described it. What what what were you your thoughts about the activists?

[00:05:39.44] spk_1:
I have a number of thoughts and I think that, you know, a place that we could start is just what what we just said there about the competition piece. And and then I really want to get into the celebrity or the celebratory izing of what this work is and um, you know, competition, it is a very dangerous mindset that exists in the sector already, you know, and isn’t serving us by thinking we’re in competition with each other. And I think there’s a large movement of practitioners and social change work and organizations trying to really force and invite people to let go of that kind of for profit world adopted mindset that we’re in competition and we’re fighting over the dollars and we’re fighting over the credit and we’re fighting over who gets the attention and instead like, where has that gotten us? Is the world dramatically better? I would say no. So what happens if we’re not in competition? What happens if we believe that together we have all the resources that we have, all of the, um, you know, materials that we need and we really start doing that work in collaboration. What does it look like to really work in deep collaboration in community with each other, not just with the community members that we’re trying to support. So just off the bat, it felt like such a slap in the face of that work of the sector to say, hey, we’re, we don’t have to be in competition. Um, and I think we’ve seen the same backlash that came to the show, came to foundations for years, who were running the exact same types of competitions, you know, hey, whoever gets the most likes and votes in this week, we’ll get our foundation grant like those happen for a number of years, you know, and they stopped because so many folks organized to tell foundations like, oh my gosh, this is obviously so harmful. And it is, is naturally only going to get the same people who win that could have already had the most resources anyway because they have the most resources to mobilize people to help them win. Right? Like it’s not actually creating an opportunity for folks that are unknown to become the recipients of that attention. Right?

[00:06:01.44] spk_0:
Yeah. And I agree on the competitive aspect. I mean I’m railing regularly with guests against the scarcity mindset, which, which is what competition creates. That it’s, you know, aligned with that is the zero sum that if they, if they’re getting something, then I’m not getting it

[00:06:21.64] spk_1:
right. If somebody’s winning the activist, the rest of us lost the activist. Right? Like,

[00:06:28.24] spk_0:
right? Say it again.

[00:06:29.18] spk_1:
I said, if one person wins the activists than all the rest of us lost,

[00:07:22.54] spk_0:
we’ve all right, that’s right. That’s right. Um, so I, I agree that the competitive way that they organized it was it’s antithetical to what we’re all what we’re all trying to achieve. And I know just bring it down to like nonprofit radio ground. It’s antithetical to what lots of guests and I have been talking against for the 11 years. I’ve been doing the show, it’s just, we’re not in competition. We should be in collaboration? And you’re and you’re seeing more grantmakers recognizing that over not that’s not just so recent like over the past but probably 10 years or so that fortunately that that collectivism uh collectivism leads to a grant was pretty short lived. Right? Right? And I think

[00:07:43.84] spk_1:
you’re right remember foundations didn’t just stop doing the hey how many likes do you get you get a grant competitions? They also moved the other way and said hey we will fund, coalitions, will fund collaborative work, will fund intentionally in that way. Yeah. Yeah. But on the other side of things, the celebrity piece I think does a couple of things making it seem like activism is this celebrity level, you know like you’re on the T. V. Show because you’re with whoever like Usher, you know

[00:08:08.04] spk_0:
these celebrity Julianne, I don’t know if it’s Julianne huff for Julian, how are you? And uh Priyanka chopra Jonas so

[00:10:24.14] spk_1:
creating this like celebrity nous around around quote unquote activists around social change work more broadly because I don’t know what people think activism of, you know, I think is really damaging, it makes it feel like it is something reserved for a famous person, right? And that I think we already really struggle in the nonprofit sector with this patriarchal white dominant view that what we’re doing in social change work is actual charity, right? And it’s like some old white dudes, white wife’s pet project, right? And so of course you’re invited to the fancy celebrity balls because like you are also in that class, right? And and the work of social change is not like high class, right? Like we’re relegated down here, which is like we’re trying to get rid of classism. So the idea that we would reinforce that kind of elevated these are the fancy people that get the credit for doing the work and the rest of us aren’t um I think it’s a really hard kind of mirror to hold up in 2021 again to a lot a lot of folks, not just you and I like none of this is new, right? Lots of people have said this, but I don’t know that what the world was needing was a couple people to be elevated as if they were celebrities for for doing important work or that it be presented as something that those single people have done. There is no work to change communities to resource communities, to change our world, that someone single person has done. So, again, the celebrity pieces very exclusive. It’s like of all the people in Hollywood, right? Like these are the people that made the movies and got the awards. So it’s also like of all the people doing this work. These are the famous people and it’s it’s that’s it, they’re separate. It’s very hard and exclusive to be part of that world, I don’t know does any favours.

[00:11:19.94] spk_0:
And I saw that Julianne, h you know, apologized and said that she was not suited to be a judge, not qualified to be a judge. Of course, that all she just only did that after the after the backlash, she didn’t realize upfront that she’s not qualified to judge social change work, which she may not even know that phrase. You know, we’re not I’m not giving her much credit, but she didn’t realize upfront that she wasn’t qualified to judge activists. Yeah, this part is where you know, see I think that you’re you’re not giving enough credit to future social change workers and volunteers. I feel like people are bright enough to recognize that poverty doesn’t get solved by. Usher coming to a club event in Los Angeles, I

[00:11:20.76] spk_1:
don’t know that you can save

[00:11:21.87] spk_0:
1000 people. Well, I mean looking

[00:11:32.24] spk_1:
around the world right now, it does not seem that people are understanding or acknowledging How things will change and what the work is to change them. Like just looking at examples from 20, alone, it doesn’t seem like the world is all on board for

[00:12:43.74] spk_0:
it’s time for a break. Turn to communications attention spans are short and there is an overwhelming volume of media. We all know this. So how do you get heard and remembered you find your core message and you make it concise turn to, we’ll get you there that can help you with that. So that as they get you placed in those major media outlets that you’ve heard me name and in podcasts, in blogs, in conferences, in op ed pages. Your concise core message resonates. They will help you hone your message and get it heard because your story is their mission turn to communications turn hyphen two dot C o. Now back to the activist activates activism. What examples are you looking at?

[00:12:51.24] spk_1:
I mean, we could look at schools, we could look at rent relief, we could look at college loan forgiveness. We could look at all of these topics where the residents of what’s needed

[00:12:57.96] spk_0:
activists behind each of those. I mean, I was thinking of, I was thinking of the grassroots black lives matter.

[00:13:11.84] spk_1:
Oh totally. I’m not saying there aren’t movements there, but the idea of the country. Sure. But I think there’s still a lot of folks who feel like and

[00:13:12.43] spk_0:
me too, and

[00:13:38.04] spk_1:
we should just be able to have those things, you know, go a certain way and not like Black lives Matter. Didn’t start in 2020 you know, and going for years and years and I think a lot of folks deep in the Black Lives Matter movement would say yes, there have been important winds, there have been important changes and look at where we are at like this is a long path and not everybody is here for long path work, you know.

[00:13:51.24] spk_0:
Oh yeah, I don’t, not everybody is here for a long path work. No,

[00:13:53.69] spk_1:
I mean, how many folks just use that example, how many folks put up a, you know, we whatever kind of empty we we support Black Lives statement last summer and have taken it off their website and have done no material change in their work. Right?

[00:15:29.54] spk_0:
All right. Well, those are among the yeah, those are among the frivolous people or entities, corporations, whatever they did it for publicity. It was it was good for a few months. They gave their corporate promise not to. Uh well, now I’m shifting gears a little bit, but the corporate promises not to give too uh folks in Congress who voted to decertify the election, you know? But those promises only lasted a month or a couple of months or something. And they found back channel ways to do it maybe even during maybe when their pledge was still up. But yeah, now, uh okay. I just All right. I guess you’re looking more at the negative examples I’m looking at. I mean, there was activism beginning with uh when as much as I don’t like to do politics on the show, I went to the I went to the the rally right after trump was elected, the january january 2017 rally in Washington D. C. The women’s. The wasn’t called women’s March. And yeah, um I mean, there’s are a million or a million people sure showed up and and protested what looked like a, well, it looked like at the time, it’s gonna be a white, you know, white dominant narrative party and emerged to be that and much more in terms of.

[00:16:12.04] spk_1:
But I actually think these examples you’re bringing up our disproving your point, because the point you were making, I think was something we talked about when when the when the cameras weren’t rolling, when the when the recording wasn’t going of, you know, a show like, this is gonna really put this kind of work in the spotlight and it’s going to bring more people into the sector, but the the stories that you’re bringing up or showing that, like, well before this show, which hasn’t aired yet, there were plenty of people already showing up. So I don’t know that we have been waiting on a show that celebrities is what activism work is to have people feel like doing social change is something that they can and should be a part of.

[00:16:37.34] spk_0:
Well, all right, that was an early opinion to when I was before, I had done a lot of research before, I thought more about it. Um I just I think, again, I think it’s it short changes folks to think that they believe that celebrity is the the root of activism, celebrity is essential to activism.

[00:18:28.14] spk_1:
I’m not making the point that it’s essential to it, but I’m saying that when you remove people from the work and make them celebrities, it is now detached from the work and so it is, it’s reinforcing a weird dynamic in the sector that the people that will get that visibility are then removed and are up here as celebrities, you know, I think even just to keep on the women’s March example, a lot of the folks that were the core organizers of that very first Women’s March, which has continued and taken on other work as well, you know, have have faced a lot of harshness when put in celebrity spotlight for their role in that both people tearing them apart, finding other things, they’ve been a part of in their past and claiming that because they worked on some other campaign now they’re actually have some secret motive to tear this movement down, that it hasn’t been good when visibility has come to them, but so I just, I think naming what celebrity does to a movement is important as part of what I think folks were asking the organizing non profit to account for, you know, I think part of what folks were calling and giving feedback to global citizen about wasn’t like, hey, this is an awful show format, it was take accountability for what is going to happen if you are removing these people and you’re turning them into celebrities instead of honoring that they are people doing work who are full humans, right, they are not about social media likes and media blitz competitions, like we have to give space for people’s wholeness, otherwise we’re just gonna chew them up and spit them out, like, like we do with a lot of other celebrity culture, right? And that’s not going to be good for the movements they’ve been deeply invested in.

[00:18:40.54] spk_0:
And and the I think the backlash itself demonstrated that there are people who recognize that the work is deeper than a culture of celebrity,

[00:18:52.66] spk_1:
Right?

[00:19:38.14] spk_0:
You know, and so I don’t I don’t think those who are currently in social change work are the only ones who recognize that it’s deeper work than a culture of celebrity. That’s what I’m saying. And even folks who are, you know, the current teenagers, I think as I think they would recognize, I mean they might have been drawn to the show for the wrong reason, but I think as they, as they aged and for those who emerged into social change work and true activism, that they would, well, they’d eventually face the harsh reality if they went in with, if they went in with the wrong impression, that would quickly be uh quickly be defeated as they didn’t get any jobs because they kept telling interviewers that they wanted to rub shoulders with,

[00:19:48.16] spk_1:
they wanted the celebrity position.

[00:20:42.74] spk_0:
Yeah, right. Um but I think they would have been smart enough. I think even young folks are smart enough to have to have come to the to recognize that it’s it’s more than celebrities in a, at an event in a club. All right now, all right, So I want to give global citizen there do because they did uh there was a joint statement from CBS and global citizen and live nation. And then Global citizen also had its own statement which said in part global activism centers on collaboration and cooperation, not competition. We apologize to the activists, hosts and the larger activist community. We got it wrong. It is our responsibility to use this platform in the most effective way to realize change and elevate the incredible activists dedicating their lives to progress all around the world. So they came around and that’s a to me that’s a very that’s a very responsible apology

[00:20:49.54] spk_1:
to Yeah, I mean it doesn’t account for

[00:20:52.44] spk_0:
in fact they got into it. Yeah, it was

[00:20:54.72] spk_1:
like this all of it happened the same

[00:20:57.91] spk_0:
thing I said about Julian H where were you when we were when the producers first approached you.

[00:21:27.24] spk_1:
Yeah. And they say that accountability is, you know, demonstrating that you actually heard the feedback and will change. So I I hear that there was like, we get the people are mad and we will change the format, but but I think it would have been also awesome to hear like, hey, honestly, this is what we have been looking at and what we were valuing when we made that decision and here’s how we’re going to change those values. So this doesn’t happen again because because global citizen is a very prominent, well resourced organization themselves. And

[00:21:43.04] spk_0:
so

[00:21:58.44] spk_1:
as far as as far as apologies go, you know, versus a statement. But had it been more of an actual apology, that’s what I would have wanted to hear. Hey, this is what we were valuing. This is how we made this original decision and this is how we’re going to change those values so that we don’t make this decision again.

[00:23:04.24] spk_0:
I agree, but based on the way they operate. I’m not sure that they are capable of that now. I didn’t know a lot about global citizens, but they give points for activism and you trade in those points for rewards like um like V. I. P. Experiences like tickets and gift cards and subscriptions. So you know, like earned 20 points call congress, I was just on the website earlier. 20 points support Covid 19 relief for LGBT plus people. uh you get 10 points if you end the pandemic for all, which didn’t seem right to me. But if the LGBT community gets 20 points, how come the whole world, everybody everybody plus LGBT only gets half. That makes sense. That part didn’t make sense to me. I thought it I thought if LGBT is 20 then the whole world should be like 200 I thought or 2000 because there’s so many more, you know? But all right. So I

[00:23:05.14] spk_1:
mean their fundamental they give the business model is already based on currency of how you act and there’s

[00:23:15.14] spk_0:
get VIP backstage experiences. So, I

[00:23:50.94] spk_1:
Mean there’s a reason why they were the ones about 1.8 million us non profits while they were the organization in this deal of course, because they are ones that are already set up kind of doing work in that way. But maybe the feedback was more than just the show, you know, like maybe there was something to here in that reaction that was about what they are valuing in the work versus just the the tv format of this, it

[00:24:17.74] spk_0:
was not their business model and I don’t think they want to hear that it’s all right. That’s why I say, I don’t think they’re capable of the kind of apology that you’re talking about because I don’t think they want to question their business model in their core values, they get, you know, they have millions of activists and billions of people affected, you know, like, so, so if I sign a petition to end the pandemic for all, doesn’t that count as seven billion people affected because I’ve signed a petition for the whole world is that that’s you know, and I

[00:25:31.34] spk_1:
think this is the difficulty of um this this time we find ourselves in of being alive and In 2021 of there are so many things at least on my list, I’m sure on your list too that I think would need to dramatically change or go away and be formed a new in order for us to have a world even slightly close to an equitable world and if there’s that many things to change and there’s that many needs, you know, there’s going to have to be a whole lot of ways that we try to get there and lots of different missions, lots of different versions of the same mission, right? Like we have to try everything and anything to try to get there within reason, not like truly trying anything and everything. And so, you know, the model of global citizen, not for me, I’m not going to work there and I’m not going to like take the point based actions, are there people that take them? Yes,

[00:25:33.95] spk_0:
great.

[00:26:39.84] spk_1:
And so like there can there and maybe that will go away at some point in this very long journey that hopefully everybody has signed on to right of getting to a better world. But it’s hard because I feel challenged to hold on to like that’s not for me. And but maybe it’s for someone, right? Like just because I don’t like that flavor ice cream doesn’t mean that flavor of ice cream shouldn’t exist. And so like how do we how do we take a like, harm reduction mentality versus and I like idealistic, there’s some perfect rubric um and not that I think you’re saying that, but for me, I think, OK, well if we’re if we’re if we’re going to say harm reduction because we can’t avoid that right now, then maybe it’s not doing a show that’s profiling people through global citizen, that’s profiling people through local grassroots, you know, like interviews and finding folks who are doing work outside of traditional models or you know, whatever it might be like maybe the, maybe the invitation then for harm reduction in creating some ridiculous tv show is sourcing the folks that are going to be featured in a different way.

[00:28:45.44] spk_0:
It’s time for Tony’s take two last chance planned giving him the pandemic era. It’s your life. If you miss it, I don’t know what else to say. It’s hosted by J. M. T. Consulting. Thank you. Thank you very much. JmT. It’s on September 30, 2-3 eastern time and here’s what’s on the agenda. What plan to giving is who your best prospects are, where to start your program. And how does plan giving fit in our pandemic era to make your reservation. You got, it’s free by the way, this is free, but you got to make a reservation JMT consulting dot com go to events and then middling speaker series. Actually, it’s not middling, you know, it’s not lackluster either where I would be the only person listed. It’s the expert speaker series. Yak. Yak Yak, that’s where you go, Expert speaker series, I hope you’ll be with me September 30, let’s talk about planned giving in our pandemic era and yeah, all important your questions. The most important part I think that’s the most important part of any webinar because that puts the focus on what you’re thinking. What you didn’t quite grasp how the topic relates to your work. The questions the all important Q. And A. Of course it’s included. I didn’t mention that in the agenda but and I don’t want to I don’t want to assume that it’s uh it’s there just trust me plenty of time for Q. And A. That is Tony’s take two. We’ve got boo koo but loads more time for the activist activates activism which I am kind of enjoying saying. I’ve always thought about doing a podcast that elevates grassroots work. But yeah but you have to be more of a storyteller. Yeah. I’m not my podcast. This show is not about storytelling. I’m not a storyteller I would need a producer who’s a good storyteller. You

[00:29:01.36] spk_1:
can chat to somebody.

[00:30:02.24] spk_0:
Yeah I can chat. I know but it’s not it’s not gonna it’s not gonna go is it not gonna be that it’s not gonna be that interesting beyond the nonprofit community. I’m talking about a show whether it’s a podcast or T. V. Or Youtube stream whatever Livestream whatever it is that tells the story of a community of nonprofits or a single non profit and how they’re doing their work, how they’ve evolved how their work is evolved. Maybe they have a pivoted at some point because they realized they weren’t not, maybe not only doing well, but we’re doing good, but maybe they’re doing harm. So they had to change and tells that story the arc of a nonprofit grassroots work that, but as I said, that takes a storyteller and the and the global citizen. I mean, that’s a that’s a counter example, the activism around global citizen as a counter example to what I said earlier about having faith in future activists, because they’re a bunch of people who are just doing collectivism and they’re getting V. I. P. Experience is after they trade in their their 2000 points. So I realized that’s a counter example of what I was saying, but they’re not the folks that I’m paying attention to

[00:30:08.37] spk_1:
write well and maybe, you know,

[00:30:10.48] spk_0:
have faith, I have faith in humanity, is what I’m saying.

[00:30:12.88] spk_1:
Yeah, I’m hopeful that

[00:30:15.45] spk_0:
future social change workers,

[00:31:00.84] spk_1:
how they’ve changed the format. Of course, we’re gonna get to I have watched it or whatever, but, you know, changing the format to being a doctor who series, presumably then like, each episode, just about one of them or whatever, really does honor the community of work. You know, whatever movement there in not just that person, and I think in doing that it could contribute to the point you were trying to make earlier then people see that and think they could be part of it because it isn’t about, oh, like, what are the odds that I would be Sarah or you know whoever the person is versus oh I could be in that movement right? And that movement is accessible to me. Well that’s the big piece that I think is important.

[00:31:40.14] spk_0:
Yeah, I like it’s accessible. I I could see myself as part of that well because it removes the competition, removes the celebrity right? Two of the most offensive parts of the whole endeavour. The initial the initial endeavour. Alright, alright. Um something else that we chatted about an email. Uh you know I have to be careful but I don’t want us to be as a community so self righteous that we think we can’t be accurately portrayed in, in in popular

[00:31:42.91] spk_1:
culture.

[00:31:44.84] spk_0:
Um and I, you know I went back, you know I was thinking remember the philanthropist

[00:31:51.84] spk_1:
kind of, it was a name but I don’t, I never thought it

[00:31:56.33] spk_0:
was, it was prevalent. It was, I’m not citing it as a good example of popular culture.

[00:32:01.83] spk_1:
Don’t my netflix queue.

[00:32:15.34] spk_0:
I don’t even, I think they struck it. I don’t even think it’s available but it was a jet setting billionaire. He did good deeds motivated by, he saved a uh huh a black child in Nigeria from a hurricane or something and it was a pivotal moment in his life.

[00:32:21.36] spk_1:
White White savior is that

[00:32:35.74] spk_0:
exactly. Uh I think he had his own jet or something. I don’t know but he had the means to travel around the world and do good deeds for, for less fortunate people of color, uh, throughout the world

[00:32:36.84] spk_1:
how, and how grateful the world was for him

[00:33:17.94] spk_0:
as well. So that, that was frivolous. That was from. Um, but I, so I’m not trying to extreme these things together and just, you know, another example of that, that was a bet that was a bad attempt. I just, so there’s, there’s a philanthropist. Now there’s the activist. I don’t want us to get to a point where we feel that we, like I said that we, there can’t be an accurate portrayal of our, of our work, uh, in, in, in, in media and popular culture because because there’s no, there’s no profession that’s accurately portrayed. Sure. I mean, you know, law and order, law enforcement doesn’t happen in half hour bites from investigation to verdict. It just doesn’t, it doesn’t work that way.

[00:33:28.09] spk_1:
I mean, the office seemed pretty accurate for what I imagine is a small, very small, small corporate office.

[00:33:53.54] spk_0:
Um, it was even better when it was Ricky chavis. Um, yeah, all right. The act right. But they weren’t, they weren’t activists, but they were Dunder Mifflin. Um, so that’s all, I just don’t want us to, like I said, like I already said, I don’t want it to be too self righteous that the work has to be so accurately portrayed that no portrayal will suffice.

[00:34:25.74] spk_1:
Sure, but I guess like what, what’s the show that does that, that like, is accurately portraying the work is not sensationalizing. It is not, you know, making light of it or making it seem frivolous. Like, what is that? Like a lot of, a lot of movement work is emails, google, docs, socializing ideas with different partners,

[00:34:32.58] spk_0:
watch that show or listen to that podcast.

[00:35:03.74] spk_1:
Right. And so I guess that’s my question. Like what’s what’s the show that is an accurate portrayal? That isn’t, that isn’t either sensationalizing it and making it feel like every nonprofit is out there saving babies every day and like, and then they’re not. So then our donors then saying, oh well, like you’re so, let me go find the one that is right. Like what I’m willing, I’m willing to hear your plate, but I want to hear like an example that that convinces me, well, there isn’t one

[00:35:43.24] spk_0:
yet, but it’s the show that will, when I find the right producer, it will tell a genuine and not heartstring, not, not not a heartstring story, but we’ll tell a genuine story of successes and failures and how, how that organization or that community of organizations have improved their, you know, improved the water in their community or, or sheltered animals or sheltered mothers and and Children right? There, there is a, there is a space for a heartfelt genuine story that’s not, not sensationalized,

[00:35:52.09] spk_1:
right?

[00:35:53.74] spk_0:
Nobody’s produced it yet. Right.

[00:37:15.43] spk_1:
Well, and I also think there’s a, I would anticipate even somebody looking to produce that would rely on some of the same structures that many others have relied on which is like it’s a five oh one C three registered organization. They have these types of staff, they have this type of funding, they’re in good relationship with a foundation, like the things that are already a kind of reinforcing more privileged organizations now, even if they’re small versus what’s the space for the group that has chosen never to file with the I. R. S. And it’s not A C. Three and you know, maybe fiscally sponsored or just operating on mutual aid. Like how do we make room in the storytelling of what the work is to say that it isn’t just a five oh one C. Three that has a certain amount of income that files and 9 90 right? Like there are a lot of people and there’s going to have to be a lot of people doing work in a lot of different ways for things to change because also like maybe the I. R. S. Should change like, right? Like there’s a lot of layers to what could and should be happening for us to get out of us a self perpetuating cycle of of maintaining social issues so that we can maintain a sector that’s like Top five of of the sectors in the US right?

[00:37:42.33] spk_0:
Yeah. You’re you’re trending towards the uh you’re trending toward the you’re not self righteous. I know you but yeah if you want there to be a if you want there to be something that people pay attention to it’s got to be I don’t want to say it’s got to be mainstreamed but

[00:37:47.03] spk_1:
You feel like if there was a show let me clarify you are feeling that if there is a show that’s profiling like the honest good work especially at the grassroots level and it included folks who did not have a registered 501 C3 that that would be harmful.

[00:38:31.62] spk_0:
Now I don’t know I just don’t. No actually it could be beneficial. Yeah I was focusing more on the 1.7 or eight million charities that are 501 C threes. Sure. No but there’s of course there’s space for non non registered activist work. Just we have to find those people and tell their stories just as an amplify their stories just as well. Just as well as we amplify the five oh one C threes

[00:39:17.92] spk_1:
right? That’s my point. My point is just remembering that we’re not even their ideal break was being like create a great show. We don’t borrow. They’re like oh well they must they must check these boxes right? And change that mindset in ourselves. Even as we were imagining some wonderful show that all of the producers of T. V. Shows are listening to this radio and now we’ll contact you tony and want to produce it you know? But like even even as we’re imagining things, we’re challenging ourselves to let go of structures that don’t serve us so that we can imagine differently because I think that’s a big that’s needed. I

[00:39:48.82] spk_0:
was being myopic. Yeah, I agree. That could be a very genuine heartfelt story. How come how come you don’t qualify or never pursued your I. R. S designation because then people could give to you and and they were doing a tax deduction. How come you don’t participate in that structure is the reason it’s just you don’t feel like you have access, you don’t feel you have the resources or you just don’t want to be part of that structure. Right? Okay. Yeah, you’re right. I agree those those are genuine heartfelt, important and impactful stories too. So nobody’s done this show, but I’m sure there’s a space for it. I mean, I don’t see this on cbs

[00:39:59.53] spk_1:
but public,

[00:40:01.40] spk_0:
public radio, public television.

[00:41:49.81] spk_1:
Right. Right. And I think just to tie it back to, you know, the activist where we started this conversation, I think, you know, if if a group, whether it was netflix or cbs or NPR came For example here to Portland and said, Hey there’s some really strong mutual aid efforts happening here. We want to profile you on this show, it will be 40 minute beautiful documentary. I imagine it would also cause a lot of challenge for the community to say who gets to have their voice. You know, like the premise of mutual aid is that it’s like all of us coming together to support each other. And so what what does it look like again? Even even if it isn’t positioned as a competition for G 20 access, what does it mean in that moment to celebrities or give credit to certain people within within quote unquote, you know, social work. And I think well I’m not presenting that as a challenge. Like there could never be a documentary please. I would love there to be way more people profiled for doing change work. My point is saying even even in this other scale or premise of the show or storytelling, I think it’s important still to ask the questions of are we creating a dynamic that is harmful? Are we allowing there to be space for lots of voices and not, you know, inadvertently trying to put one person’s face on the episode tile as if they’re the face of that movement, right? Like how are we honoring this is community work and not just um you know, maybe unintentionally from, from lack of you know, paying attention doing the same cycle again and turning things into one person’s story.

[00:41:54.31] spk_0:
Alright, alright. I’d like you to be an advisor on the

[00:41:57.59] spk_1:
show,

[00:41:59.76] spk_0:
but I want you to agree that we don’t want to let make perfect be the enemy of the good.

[00:42:14.50] spk_1:
No, no. And I think that we can achieve that by having really intentional decision making. Instead of running with opportunity right? Like going slower with intention than going faster without it

[00:42:24.60] spk_0:
going slower with intentions. Yeah because we do want it we right we want to honor the voices and the work.

[00:42:28.60] spk_1:
But I and I want some fancy title. So when the credits go pie people are like what is that? You know look at

[00:42:35.39] spk_0:
you you just you just contradicted everything you just said

[00:42:48.60] spk_1:
I want you said that that I’m a producer on the show. So you already I want something that doesn’t say producer. I it’s

[00:42:49.55] spk_0:
like you’re already you’re already elevated yourself already making it about you. You just said we don’t want to make it about one person. I said advisor you elevated yourself the producer.

[00:43:15.90] spk_1:
I don’t know what the difference in those words is. So what a contradiction. I don’t work in tv. What’s the, tell me what the difference between an advisor and producers. I thought producers like just I always thought a producer was like a convenient name because you didn’t you weren’t like actually part of the show.

[00:43:20.10] spk_0:
I think producers are they get the money, you give the money or they make the money or they find the money they find it among their connections and their and their corporate the media people they know uh they like they make it happen

[00:43:35.70] spk_1:
well so I’m gonna need okay so if I’m going to advise you on something that I’m gonna need to go to some like some class about what what you do to make a T. V. Show because I have never been involved in that world.

[00:43:48.70] spk_0:
All right. And I’m not restricted to television either.

[00:43:52.60] spk_1:
Okay. Cool, interpretive dance.

[00:44:17.89] spk_0:
That’s too esoteric. Alright. Somewhere between interpretive dance and television. Okay. There’s plenty of media space. Alright. Alright. Um Yeah, I I believe there’s a space for a show that people will will follow that tells the story correctly. Yeah. All right. All right. Anything you want to leave us with? I’ll give you the last word is

[00:44:45.99] spk_1:
I will You’ve already said that. You agree with me. So, I’ll say I agree with you on that. There is something here. I don’t know that it’s the activist but hopefully we can as we explore. I think a lot of different storytelling podcast. You know like there’s there is a a rich history of people of being storytellers and finding places where we elevate well, the work to change our world as something we prioritize in the stories we tell.

[00:44:57.29] spk_0:
I agree. I agree. Alright. Maybe we’ll watch the documentary uh whenever it comes out and maybe

[00:45:00.66] spk_1:
we’ll have a watch party.

[00:45:04.79] spk_0:
Maybe we’ll review at least the first one. We’ll give it give it an even shot. The first. Yeah. Used to be a doctor series. I didn’t catch that much. Is it supposed to be a series? Okay. Yeah. All right. So

[00:45:13.33] spk_1:
I think it’s still multiple episodes and like you know. All

[00:45:17.11] spk_0:
right, we’ll give it a shot. Give the first one a shot and see what they do.

[00:45:20.89] spk_1:
Okay. I think we should have non profit radio watch party. Have everybody tweet while they’re watching it or something, you know,

[00:45:30.69] spk_0:
we could do that with the hashtag uh Alright, thank you very much. Good to talk to you.

[00:45:32.35] spk_1:
Yeah, thanks for having me. Thanks for the good conversation.

[00:45:44.79] spk_0:
Thank you amy sample word. Our technology and social media contributor And they are ceo of N 10 at a me sample ward dot org and at amy R S Ward. Thanks again.

[00:45:51.09] spk_1:
Thanks tony

[00:46:21.58] spk_0:
next week, Jeanne Takagi returns with risk management one and I am going to miss saying the activist activates activism. The activist activates activism. It’s very clever. It must it must have been written by the intern if you missed any part of this week’s show, I beseech you find it at tony-martignetti dot com. We’re sponsored by turn to communications pr and content for nonprofits. Your story is their mission turn hyphen two dot c. O

[00:46:24.58] spk_2:
our creative producer is Claire Meyerhoff shows, social media is

[00:46:27.84] spk_0:
by Susan Chavez.

[00:46:54.98] spk_2:
Mark Silverman is our web guy and this music is by scott stein, thank you for that. Affirmation scotty Be with me next week for nonprofit radio big non profit ideas for the other 95% go out and be great. Mhm. Mhm

Nonprofit Radio for July 19, 2021: 550th Show!

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Claire Meyerhoff, Scott Stein, Gene Takagi & Amy Sample Ward: 550th Show!

It’s Nonprofit Radio’s 11th Anniversary and 550th show! To celebrate, we’ve got the whole gang together. Claire Meyerhoff, our creative producer, co-hosts. We have live music from Scott Stein, composer of our theme music, Cheap Red Wine. Our esteemed contributors are with us: Gene Takagi and Amy Sample Ward. Join us!

 

 

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[00:00:04.44] spk_0:
Hello and welcome to tony-martignetti non profit

[00:00:12.98] spk_1:
radio big non profit ideas

[00:00:15.56] spk_0:
for the other

[00:00:16.99] spk_1:
95

[00:00:17.62] spk_0:
percent. I’m your

[00:00:19.06] spk_1:
aptly named host

[00:00:20.37] spk_2:
of your

[00:00:20.88] spk_1:
favorite abdominal

[00:00:22.04] spk_0:
podcast,

[00:00:23.42] spk_2:
it’s

[00:00:49.34] spk_1:
R 550th show, you hear the live music, It’s our 11th anniversary welcome, welcome to the anniversary show, we’ve got live music and much more of that to come. We got lots of guests and the guests begin with my co host, Claire Meyerhoff, she’s our creative producer and principal of the plan to giving agency PG agency dot com. Claire, Welcome to the 11th anniversary 550th show,

[00:01:09.94] spk_2:
Tony I cannot believe that this is the 550th show because when I first spoke to you about this show, when we sat across from each other at a restaurant and cary north Carolina, I said to you, you want to do a radio show, are you crazy? Do you know how much work it is And you were like yes, I want to do this radio show And here we are, 550 shows later. It’s quite an accomplishment. Congratulations, Tony

[00:01:16.01] spk_1:
Thank you very much, Claire. Yes, we started in july of 2010. So you and I would have been having that lunch in cary north Carolina, probably

[00:01:25.58] spk_2:
25 years old,

[00:01:27.74] spk_1:
June of 2010. There was we

[00:01:35.74] spk_2:
Were like 26, years old then, you know, we were so young Now We’re pushing 40.

[00:01:39.94] spk_1:
No, we didn’t. Claire has always been a dreamer.

[00:01:41.38] spk_2:
I love them, I’m a dreamer.

[00:01:43.14] spk_1:
Uh we didn’t know what we were doing but I knew I wanted to do it. And you’ve been the creative creative juice since the beginning.

[00:02:16.54] spk_2:
I have been every once in a while. tony will hit me up, he’ll go Clara and I need some new something, something for this. You got something like yeah, I’ll read you something. There we go. That’s my job as creative creative producer. Was mostly at the beginning to be the creative producer. And what I said to Tony at the time was I said you know what I would really just like a credit on the show that way if it becomes really successful. My name is always like in this show and that’s really what I wanted. And over the years I’ve been working with clients and they go for you know I was on this thing and they said your name.

[00:02:19.54] spk_1:
I kept my word every every show, your credit to

[00:02:23.19] spk_2:
this creative producer, Clair Meyerhoff. Yeah. Doug White said that when he was a guest he was like I was on the tony-martignetti show and then at the end they said that you were you were a producer and I was like yes I

[00:02:33.15] spk_1:
am glad that

[00:02:34.33] spk_2:
beautiful with that beautiful

[00:02:35.38] spk_1:
bass voice that he has.

[00:02:36.67] spk_2:
Oh I know he should sell it

[00:02:42.54] spk_1:
Russia, It’s like honey, it’s like a sweet honey. It’s wonderful. So what’s going on with you and the PG agency?

[00:03:27.44] spk_2:
The agency, the plan giving agency. Well, you know, I’m a creative person as my title suggests on tony-martignetti non profit radio And so I am in the creative space of philanthropy and I kind of specialized in planned giving, which tony um is a very great expert on and so I help non profits make the most out of their burgeoning plan giving programs. And a lot of times it’s just they have nothing. And I come in and I create sort of a nice back end for them and help them talk to them a little bit about talking to their donors about making a gift of a lifetime, like leaving their favorite charity and their estate plans or is the beneficiary of a retirement plan and you know, all those wonderful things in the wonderful world of plan giving.

[00:03:43.84] spk_1:
Cool. Yes, I do know a couple things about it a lot and uh, welcome the creative energy that, that

[00:04:08.14] spk_2:
you bring. Not only I, but I learned a lot from you tony that’s how we first met, because I was writing an article for something and I, you were my expert and then I said, you know, I have to write this stuff and sometimes I don’t understand. And you said, well, you can reach out to me if you have a question about something. And I did, I’d say, well, what’s this or what’s that? And you’d explain it really well. And I still remember a lot of the things that you told me at the very beginning and I use those in my, in my practice today, such as, you know, spending a lot of time trying to reach and engage younger donors and tony was like, don’t you want the money sooner.

[00:04:17.47] spk_1:
I remember you were writing that article, I remember who you were writing it for two. Yes,

[00:04:22.27] spk_2:
yes, yes.

[00:04:34.44] spk_1:
That, that brought us together. Yes. And then I knew you had a background in radio. And so I I saw your, I saw your wisdom about starting a radio show. That’s, that’s the podcast of

[00:04:52.84] spk_2:
course. Exactly, Exactly. And so you built it out really as a radio show and it’s, it’s cool that way because a lot of times podcasts are kind of like podcasting, but if you do more, if you treat it more like a radio show, it’s a lot more robust and that’s what yours is. You have this very robust quote podcast that’s really more like a traditional radio show with a lot of elements that breaks and things like that. And so it’s really a radio show rather than a podcast to me

[00:05:02.14] spk_1:
and no, no, no surprise at that because Claire Meyerhoff was creative producer. So you, you coached me along and I had some nodules to copy like I was like the car talk guys and uh, but yeah, you were instrumental and help me put some of those elements in and thinking about it as

[00:05:17.06] spk_2:
radio but you did the work. A lot of work.

[00:05:34.24] spk_1:
Oh, thank you. Let’s bring scott stein in scott, Stein, Brooklyn new york composer, composer of our theme song, which we’re gonna hear in full, of course, Brooklyn new york based pianist, songwriter, arranger, conductor and music director. Scott stein music dot com scott. Welcome to the show.

[00:05:38.24] spk_4:
Thank you. Great to see you again, Tony and Claire. That’s uh we feel like we’re getting the band back together after every 50 shows, we get to do this. It’s the reunion

[00:05:47.55] spk_2:
tour where the snow happening

[00:06:00.44] spk_1:
were the snacks. Where’s the craft services? Yeah, no, absolutely scott. I love your, I still love the song, cheap red wine. Uh, it opens and closes every single show. I’m so glad that mutual lawyer friend of ours jo Becker brought us together.

[00:06:08.44] spk_4:
Yeah. My old roommate, back from, back from both of our bachelor days. Ohio

[00:06:11.79] spk_1:
Ohio Ohio State was it?

[00:06:19.34] spk_4:
Uh, I went to Ohio State. He was one of my roommates here in new york. Ah, okay. So

[00:06:21.64] spk_1:
because you’re originally an Ohio

[00:06:22.84] spk_4:
guy, right? I am. I’m originally from Akron Ohio and a graduate of the Ohio State University. Good bucks.

[00:06:30.64] spk_2:
I did not know that all those years. You’re from Akron. It’s near Toledo, right. Akron

[00:06:47.84] spk_4:
actually opposite part of the state. So yeah, well Toledo’s northwestern Ohio’s north. Excuse me. Akron is northeast is close to Cleveland. Oh, okay. You know, it’s okay. Most people mix up Akron and Dayton.

[00:06:52.04] spk_2:
Yes. Well Jaden’s in the south more towards like Louisville.

[00:06:55.21] spk_4:
Yeah, it’s called Cincinnati. The south,

[00:06:58.24] spk_2:
right, Cincinnati

[00:07:00.07] spk_1:
and scott. You just moved? You just did an intra Brooklyn

[00:07:20.44] spk_4:
move? I did. I just up the block same street about maybe four blocks north. Uh, yeah, so we moved in on friday. So it’s, it is a wonder that there are not more boxes on either side of me right now. There are some there just out of there, just out of picture right now. So

[00:07:23.82] spk_1:
is non profit radio your first gig since in the new apartment.

[00:07:47.14] spk_4:
Uh, well I guess it’s the first gig in the apartment. I had a gig just outside of the apartment yesterday and another one the day before that. So actually I moved at a rather busy work time, which was a little bit of a balancing act. All right, but we’re with you and then I’m going to be hitting the studio on Tuesday, starting in a new record. Our first session is Tuesday, so because that wasn’t busy enough, I thought I would squeeze in a problem into that because planning is something I am clearly very good at.

[00:08:02.84] spk_2:
Right? And then, and then you took on that catering job and that was really just the end of it all,

[00:08:08.01] spk_4:
you know?

[00:08:10.64] spk_0:
Uh,

[00:08:11.83] spk_4:
that’s, you know,

[00:08:12.79] spk_1:
he’s been doing some political consulting to. Right. Right. So we’re your inaugural gig in your new apartment. That’s what I, I like. I like being inaugural for anything. I find something

[00:08:40.14] spk_4:
inaugural. Yeah. Do I have because I’m not teaching over the summer, which is something I was doing over zoom the whole year um, and uh, and even ransom choir rehearsals over zoom when we’re during the pandemic before we could meet up in person and uh, so, but that’s been off for the last few weeks, last month or so, so yes, so this is the first zoom session in the new apartments.

[00:08:47.88] spk_1:
Outstanding. Very, a milestone to milestone. You’ll always treasure

[00:08:51.54] spk_4:
naturally. Indeed,

[00:08:52.81] spk_1:
it’s good. It’s really good to have you back with the uh, on the anniversary show, on the

[00:09:04.14] spk_4:
11th anniversary. Always, always happy to reconnect and like as they get the band back together. So great! All right,

[00:09:07.94] spk_1:
Claire

[00:09:14.24] spk_2:
tony I have something very important I want to talk about, We’re going to have the very first Tony awards.

[00:09:18.31] spk_0:
Now

[00:10:14.44] spk_2:
you might be thinking listeners that the Tony awards are all about broadway, but they’re not. They’re about guests from tony-martignetti non profit radio Those are the real Tony awards and today we’re going to pepper them throughout our show. So I’d like to give out the very first tony award and you know, an award requires an actual award. And I thought I’d let you guys choose. So should the award be a troll? Blue haired troll? All right. A fossil from Hack alito’s canyon in Coalinga California. These are fossil. Um sand dollars. Mhm. A nun. My friend Marianne gave me because we have a joke about nuns who run and this is a nun who runs or one of my mother’s antique little things that I saw and I thought, well that looks like an award. So what should we cheers guys troll fossil. None falls. That looks like an

[00:10:18.89] spk_4:
award. Well, when you mentioned none to broadway shows came to mind when with the sound of music and the other was sister act. So that gets my vote.

[00:11:24.14] spk_2:
All right, that’s going to be the award and not that everybody’s going to see it, but we’re not going to keep talking about. It’s a little it’s a little new guys will see it. We’ll just say it’s a little nun doll. It’s a little none. It runs you go like that. It runs across the counter. It’s like my little thing and Marianne, we joke about it a lot. Okay, so for the very first Tony award given out the award for very first guest goes to Yes, we’ll just do a little music under music. Music, Music, Music, dramatic, dramatic, tony Award. Music. Hi. And the award for very first guest goes to Steve Imparato Steve. Here’s your reward. Steve’s not here. I’ll accept in his in his accidents. So he was the very first guest on Tony-Martignetti non profit radio on July 23, 2010. So Tony how do you recall steve’s appearance on the show?

[00:11:40.94] spk_1:
Uh Well it was at that time it was the tony-martignetti show. Uh It was actually, I I hesitate to correct my esteemed creative producer. It was July 16. You’re you’re confused,

[00:11:42.12] spk_2:
You gave your 7 23. Okay, never mind

[00:11:45.97] spk_1:
You were July 23, I just

[00:11:48.45] spk_2:
Saw this date. Okay, okay, July 2013

[00:12:02.64] spk_1:
By Claire Meyerhoff came on the show on July 23 a week later, after Steve the show was changed, it was no longer the tony-martignetti show because you claire explained to me that nobody knows what the hell tony-martignetti show

[00:12:06.74] spk_2:
is right, is about is it about cooking, Is it about trolls? Like what is it about? So I thought I said to him tony you just have to have the word non profit in there somewhere. Just shove the word non profit into your, into your title,

[00:12:38.54] spk_1:
has to have it shoved in tony-martignetti and nonprofit radio And so by the second week of of the show which was now newly named so you were on July 23, 2016 you were on the first tony-martignetti non profit radio Claremore off talking about uh storytelling

[00:12:57.24] spk_2:
Amazing. So that was 10, 11, almost 11 years, 11, it is 11 years ago, it is 11, well on the 23rd it’ll be 11 years. I expect a nice gift. I want a Bugatti and a villa on lake como. Thank you. I will take nothing less.

[00:12:59.22] spk_1:
Very italian themed. Okay, well we’ll give you is a nun, we have a doll. None for you

[00:13:04.10] spk_2:
know I already have that for mary.

[00:13:06.01] spk_1:
We won’t take yours away. How about that?

[00:13:09.19] spk_2:
Okay, I’ll get another one. She’ll have a little friend. I’ll give it to Marion.

[00:13:13.24] spk_1:
But that was the very first show and you were on the very second show.

[00:13:26.64] spk_2:
I was all right. So we have another award to give out scott a little music for atmosphere. Thank you. And the second Tony award goes to the Tony award for longest distance guest. That’s the guest who phoned in from the furthest away it is. Let’s open the envelope. Matt Barnett from Sydney Australia on november 30th 2020 matt, here’s your award tony Tell us about matt

[00:13:56.14] spk_1:
matt Barnett is the papa bear. He calls himself papa bear of his company, which is Bond Euro and they do personalized videos. So he’s the ceo of bonds Euro, but his title is papa bear. And uh yeah, he zoomed with me from Sydney Australia as you said,

[00:14:05.14] spk_2:
That’s fabulous with a big time difference as well. So he had to accommodate that.

[00:14:20.34] spk_1:
Uh, we, we both, yeah, I think I was up a little early and he was up a little late. Uh, one of the other, I think I was like nine o’clock and maybe he was seven or eight in the morning the next day. Something like that. Some, something like that.

[00:14:29.64] spk_2:
Yeah, wow, that’s, that’s awesome. All right. We have, we have another Tony award and it is for the guest who came closest to having a heart attack in the studio. And that award goes to Dennis Miller, tony Tell us about Dennis

[00:15:06.34] spk_1:
Dennis Dennis ran a long way from, from, I think the nearest spot that a cab could drop him off. This was the very first studio on West 72nd Street and he was stuck in us. Uh he was stuck in traffic and he uh it wasn’t, I’m pretty sure it was not the subway, he was stuck in traffic, he told the cabbie he would just bail out and uh he hooked it a couple of blocks and

[00:15:09.22] spk_2:
uh

[00:15:13.14] spk_1:
Dennis Dennis is not spelt, so he was, he was a little red, he was a little red cheeked and heavy breathing and then you had to come up the stairs, one story.

[00:15:20.34] spk_2:
I remember

[00:15:27.44] spk_1:
one flight of stairs to add a little more exercise to his couple block run. Um so I we did the best SAm and I remember SAm the

[00:15:31.48] spk_2:
producer. Yes, I know SAm. Well,

[00:15:37.24] spk_1:
uh we did the best to calm him down and uh I did a little improv and then we brought him in and he was fine. Dennis was fine and he was brilliant.

[00:15:41.79] spk_2:
And so who is Dennis Miller? What does he do? And why was he a nonprofit radio

[00:15:45.68] spk_1:
Dennis Miller is a frequent writer about board’s approval board, very important, a strategic planning with your board retreat,

[00:15:56.04] spk_2:
yep,

[00:15:56.74] spk_1:
we were talking about, we have been talking about the board and fundraising, but

[00:16:01.94] spk_2:
it was right, Yes, that’s that’s that’s enough to give you a heart attack right there, trying to get your board to do some fundraising. Very

[00:16:11.64] spk_1:
good claire, that’s Dennis Miller,

[00:16:28.94] spk_2:
that’s Dennis Miller. Okay. And we have a we have a final in this little segment, this is the final tony award for, for this, this little segment of our show and it goes to the Tony Award, goes to the weirdest guest and the weirdest guest is Sandor Katz, tony I’ll let you explain our weirdest guests, Sand or cats and the lessons you’ve learned.

[00:17:18.34] spk_1:
Yes, you learned a lesson. I should have consulted you first or you know, maybe I did and you advised me against it and I, uh stupidly you can’t be ignored your advice. I don’t remember what sequence it was, but it was my, it was my original idea. I’m not, I’m not putting that on you. I thought, well it’s a podcast for nonprofit folks, but maybe, you know, folks and nonprofits have multidimensional lives, so maybe I can capture some of the, some of that breath in, in the non profit radio podcast. And I invited someone to come on and talk about fermentation implementation. Uh, yeah, as you said, his name was Sandor Katz, but he, he called himself Sander crowd because sauerkraut is a

[00:17:20.84] spk_2:
popular, uh, that’s true, it is,

[00:17:23.92] spk_1:
This was August 2nd of 2013,

[00:18:00.44] spk_2:
so three years in, you decided let’s let’s shake it up a little bit. Let’s have some fermenting topics now. I remember that because I think you had a wine person on one time, like you’ve done a couple of them where you thought, well let’s do like some other stuff. And I said, well tony it’s, it’s better to just stick like stay with the message. Like stay with what the show is about like on car talk. They don’t like have a nonprofit segment on car talk. They talk about cars unless it’s like something about like, you know, cars with nonprofits. Like if like if Sandor Katz had run like the, you know, the fermentation 501 C3, right? The nonprofit groups supporting um fermentation?

[00:18:05.34] spk_1:
Yes, that would have been ideal. That would have been that he had no connection to night connection to non profit He was the furthest thing I could find from nonprofits and

[00:18:13.33] spk_2:
he talked a long time and tony just we’re both in the studio and I’m like, I’m giving tony like the stink eye and I’m like, yeah, tony that’s what that’s all about. He’s like, this guy is talking about the pickles and

[00:18:50.54] spk_1:
chocolate, coffee, sauerkraut wine, all these champagne versus wine. So yeah, I learned a lesson. I learned a lot and uh claire you were spot on podcasts are about narrow and deep, you take your narrow niche and you run deep in it and you don’t try to bring in fermentation or uh, or uh wine enthusiasm or anything else. So at

[00:19:08.04] spk_2:
least it was like a really like weird one that we can still talk about years later. It’s, it’s not like the tipping point with something about like a guy who does custom framing or something like that wouldn’t be that funny, but like this guy was all about the fermenting and now we can we can joke about that. But but yes, he got the Tony awards, so we’ll have to send that to him and maybe he will send us a lifetime supply of sauerkraut.

[00:19:14.64] spk_1:
All

[00:19:19.24] spk_2:
right, we’re moving on.

[00:19:37.84] spk_1:
We have someone who just joined us. We will get to your song into the 2nd Scott in a few minutes. Let’s bring in, let’s bring in as soon as he piers. This is Stefan, Stefan. Szabo. Best to Stefan welcome to nonprofit radio

[00:19:44.14] spk_3:
Hey, nice to meet you. Happy to be here.

[00:19:47.94] spk_1:
Thank you. Did I say your name right? I wanna make sure is it sure best to?

[00:19:51.84] spk_3:
Oh perfect, very nice.

[00:19:53.98] spk_1:
It’s

[00:19:54.91] spk_2:
just the way it looks. It’s a beautiful name, Stefan Sebesta.

[00:19:58.84] spk_3:
Thanks

[00:20:00.05] spk_1:
Stephanie is Ceo of one of our sponsors, our newest sponsor, Send In Blue, which is a digital marketing platform, Stefan thanks so much for joining us.

[00:20:11.04] spk_3:
Thanks and congrats on your 550th show your 11 year anniversary.

[00:20:26.44] spk_1:
Thank you. Thank you very much. I’m glad you could be with us. Thank you. Um so tell us a little about sending Blue. Want to give you a couple of minutes to uh talk about this digital marketing platform and how sending Blue helps nonprofits.

[00:21:34.64] spk_3:
Sure, happy to do so, so sad. And blue, you know, as we were founded in in 2012, we really have this vision of helping small and medium businesses and many nonprofits are fall into this category to help these kind of business is to be on equal footing with the big players, the amazons of this world and to empower them and enable them to do similar marketing, online marketing activities. So we started with email marketing and then added more and more channels over time. And our really, our our vision is to provide a very easy to use, very affordable tool to small and medium businesses to grow there, to grow their revenue to for nonprofits, you know, um fundraising is very important. So we give a lot of tools that you can use apart from email marketing, you can have a landing page generator facebook as the chat chat about that you can put on your website, Syria. Um, and so we’ve added more and more functionality and it’s, you know, that’s really what what’s in blue stands for.

[00:21:43.44] spk_1:
So like full spectrum enterprise level digital marketing,

[00:21:44.79] spk_3:
but enterprise

[00:21:46.35] spk_1:
enterprise, but enterprise, like enterprise quality

[00:22:12.54] spk_3:
for non profits At at at a price that’s really affordable for for for small businesses. And that’s easy to use where you don’t need to have maybe an 80 team or a dedicated marketing manager. You can, everything is very visual. You can use our drag and drop editor, create planning pages or emails and it’s it’s really easy to to set up campaigns and become successful. And like I said, be on equal footing with these bigger players that have much higher budgets, of course.

[00:22:34.44] spk_1:
Cool. Right. So you get that quality without the enterprise level pricing, That’s exactly right, awesome. So distinguish between some sending blue and some of the bigger names that may or may not be, you know, appropriate, like, you know, constant contact and mail chimp what we’re sending blue, what is sending blue do that? These guys don’t

[00:23:50.64] spk_3:
phenomena. So one thing I mentioned is really, it’s a very comprehensive tool, right? We offer all these different channels that you can combine and make your online marketing extremely powerful With that. Apart from that we, You know, we offer very affordable product. We have very good customer service basically 24/7 and six different languages. So that’s something that nobody, nobody else offers in our industry either. And overall, you know, it’s a lot of features and maybe there are different um preferences for for each customer. But We really targeted white audience. We have over 300,000 paying customers worldwide. Originally the European company and you know, for for one person may be the functionality is more important for the other one that’s a customer service for another one. Maybe it might be the data privacy regulations that we have to follow european, G D P R C C A and so on. So we’re really, really focused on that as well. Um and for for others who might just be, you know, the ease of, of, of using the product. So um it’s different for for each customer basically.

[00:24:26.94] spk_1:
Cool. Alright. Easy to use price for nonprofits. Um and non profit radio listeners get a free month. Yes. And in blue uh free straight out exactly. You go to the listener landing page at send in blue aptly named. That’s easy to remember. Yeah, Stefan. Thanks so much. Real pleasure. And and and thank you. Thank you. And thanks to the team. It’s sending blue for your, your sponsorship of nonprofit radio Thank you so much.

[00:24:35.94] spk_3:
No problem. Thanks.

[00:24:40.11] spk_1:
Thanks so

[00:24:40.78] spk_3:
much.

[00:24:45.04] spk_1:
That’s fine. You got a song for us?

[00:24:48.54] spk_4:
I do. It’s about fermentation

[00:24:50.94] spk_2:
awesome.

[00:24:54.34] spk_4:
That may or may not be true.

[00:24:56.94] spk_1:
All right, you got for

[00:26:08.94] spk_4:
us. I’m gonna play this song off the new record that we’re gonna be doing uh starting tomorrow. Um uh the song is called on my way and it’s about a trip that I took to New Orleans and um I everywhere I went although I you could still kind of see um like remnants of what happened during hurricane Katrina if you look closely enough. And and I had I had been there initially a couple of years after Katrina and hadn’t gone back since uh this this trip was about two years ago and and I was just on one hand I was just taking it in because I love New Orleans, I love just hanging out there. Obviously it’s a great music city. Um But you you kind of scratch under the service and you can see you know some of the scars of what happened. And I thought that was just a really interesting um dichotomy there. So that’s that’s a little bit of what informed this song. So this is this is called on my way. Yeah. Mhm. Mhm.

[00:29:28.44] spk_0:
Yeah. I’m on my way. I could still find my way out of the ordinary back into the frame. But it takes some of that comfort and it cast it aside, slip out of the jacket. It’s the ball of the way outside. The wind is at my back to push me through the sorrow way through the storm And the swell as for the destination. It’s too early to tell there in a while in the solace. Ain’t no river a trust ain’t no poetry to this life baby. We only do what we must and I cannot step the time. I can only stand in wonder and I grab a hold of the ball Bowlby older I breathe different and I got a swagger in my stride. I’m walking through the war. There’s the mighty river at my side but new Orleans bears the scars now and it’s shaping in its storm, which is the threat of rain, reminds her of the memories of the storm. Yeah. Yes, yeah, yeah. Take all that I am. Take all that I was Yeah. Try to pull myself together the right kind of bus. Take all of my love, take all of my sins. Ain’t no use trying to polish up the mess that I’ve been. But I will be better. I will be better better than before. Uh huh. Mhm. Mhm. Mhm. Mhm. Mhm. Who scott stone?

[00:29:32.44] spk_1:
Thanks scott stein. Wonderful,

[00:29:33.58] spk_2:
thank you, lovely, thank

[00:29:35.34] spk_1:
you. Excellent. And that’s going to be on the new album. Do you know the name of the new album

[00:29:39.37] spk_4:
scott? I don’t just yet, I’ve got some ideas I’m kicking around but it’s uh we’re pretty early in the process right now.

[00:29:50.74] spk_1:
You’re starting recording tomorrow. Indeed, I didn’t know creative process runs.

[00:30:12.04] spk_4:
It depends sometimes, like I’ve got an idea, you know, coming out of the gate. Uh, sometimes I have one, I don’t want to share it right away. Sometimes one record the woman with cheap red wine. I think I came up with the title of that record jukebox. Uh, we were mastering the record, we were all done and I still didn’t have a title. And uh, so it happens when it happens.

[00:30:16.94] spk_1:
Okay, okay, mastering. That’s one of those insider terms. I love

[00:30:19.13] spk_4:
that. That’s the last, it’s the last step of the last thing you do and then it’s done. You

[00:30:30.34] spk_1:
know the lingo, you’re an insider musical insider. I know. All right, Claire.

[00:30:32.54] spk_2:
I think we have more Tony awards to give out. So do we.

[00:30:37.44] spk_0:
I think we do.

[00:31:11.74] spk_2:
I would like to present the Tony Award for 2021 to most newsworthy guests on the Tony-Martignetti nonprofit radio show and the Tony award for most news where the guest goes to Barbara Newhouse, the ceo of A. L. S. The A. L. S Association and the ice bucket challenge competition that was so well known and successful back in the day. And tony nabbed that high profile guest. Yes, yes,

[00:31:51.84] spk_1:
Indeed. That was that was October of 2014, 3, 2014. May recall, uh, if you were working around nonprofits then the, the ice bucket challenge. It was the summer of 2014 and it pretty much wrapped up by labor day of 2014. So early October I got Barbara Newhouse on the show and actually recorded that in the Chronicle of philanthropy office in Washington, D. C. That was a collaboration between non profit radio and the Chronicle of philanthropy. They promoted it and I did too. And I did the interview with Barbara Newhouse.

[00:32:12.74] spk_2:
Really, that’s wonderful. And now I have another award to give out and it’s for Tony’s favorite guests. So the Tony award for favorite guest goes to and it’s a tie Tony’s favorite guests receiving the Tony award are Amy sample Ward and jean to the hockey. I can never say his name. Right. I’m a terrible

[00:32:19.64] spk_0:
host. Yeah, I couldn’t pick just one of

[00:32:20.79] spk_1:
you. Welcome. Welcome. Hey, you are my favorite. Together. You are my favorite. Get

[00:32:26.03] spk_2:
your tony award

[00:32:28.04] spk_0:
or

[00:32:30.31] spk_2:
are you going to Patrol?

[00:32:32.14] spk_5:
I am very happy to share with jean.

[00:32:35.54] spk_7:
Me too, Amy, thank you for the Auto

[00:32:49.44] spk_1:
tony include Absolutely, absolutely. Together. My favorite guest, Uh, Jean, Jean started on nonprofit radio on, on show number seven show number. So

[00:32:57.14] spk_2:
right, that’s right. So he also wins the award for longest running guest jean. He gets to awards 20

[00:32:58.81] spk_7:
10 I think

[00:33:10.94] spk_1:
It was, it was 27 absolutely. It was, it was August 27 of 2010. Exactly right. That was the 7th show we had just started the month before. And Amy joined non profit radio on the 100th show.

[00:33:18.14] spk_5:
Yes, because I remember thinking like there’s all this stuff going on. What what is this show? You know,

[00:33:30.64] spk_1:
I didn’t know I wasn’t sure myself. So that would have been the 100th show would have been July of 2012 and with us ever since. So welcome. Welcome to the anniversary. Welcome

[00:33:36.92] spk_7:
congrats.

[00:34:10.74] spk_1:
Thank you. Thanks very much and you get you’re both gonna stay with us. Right, both of you are gonna stay for the duration. All right. All right. Um Amy, what’s what’s up at and 10 I should have said Amy, sample ward of course are technology and social media contributor naturally, you all know, you all know Amy and jeanne aimee Ceo of N 10 at 10 10 dot org. And AMY is at AMy R S Ward. What’s up in the MERS Ward or the N 10 World? You what’s up there?

[00:34:55.54] spk_5:
We Well, lots of good things. I mean, you know, we’re now in our Fy 22 Every, every year we get to like put stuff behind us, no more of the last 12 months, you know? Um I mean right now we’re getting ready to launch 22 NTC, you know, sessions, emissions folks have been tons of folks already volunteered to be on the committee’s. So doing all of that planning now and getting ready. I think that will be launched or announced to the community in like two weeks. So stand by watch that inbox. Get ready to pencil things into your calendar.

[00:34:57.84] spk_1:
Um Okay. 22 T. C. The nonprofit technology conference. Yeah. Where is that where is that going to be?

[00:35:06.54] spk_5:
I think that’s part of

[00:35:07.62] spk_1:
the is that part of the reveal reveal?

[00:35:11.31] spk_2:
Yes.

[00:35:12.25] spk_5:
Yes. Can

[00:35:13.54] spk_2:
you give us a hint? I

[00:35:22.54] spk_5:
can say all of you are invited and all of you can definitely make it.

[00:35:23.74] spk_0:
Okay.

[00:35:37.34] spk_1:
Okay Jean. Okay we’re waiting up so a couple of weeks we’re gonna hear about 20-80. Okay Jeanne, what’s going out? Gene of course our legal contributor uh Principal of

[00:35:39.05] spk_5:
Jean jean will appreciate the way that I nimbly answered your question,

[00:35:44.94] spk_7:
definitely looking at a legal second career

[00:35:47.88] spk_5:
Amy

[00:36:09.43] spk_1:
Jeanne, our legal contributor. He’s a principal attorney at neo the nonprofit and exempt organization law group in san Francisco Neo law group dot com. He edits the wildly popular nonprofit law blog, which everyone should be subscribing to. It’s Simple Gene. It breaks things down. That’s why he’s our legal contributor. No, no.

[00:36:14.58] spk_5:
We email the intent board with links to jeans blog. Anytime they ask us a question, we don’t need to answer this. Gene already answered this. Here’s the answer. Go read this blog post jean. Can I ask you a question and take over the show.

[00:36:27.13] spk_1:
Absolutely.

[00:37:43.53] spk_5:
So we, because Anton puts on a big conference, um, we are connected to lots of other event planners and other organizations, you know, that have the big enough events where you’re like conventions and our hotel contracts, all these different pieces, you know, and really until a month or so ago, if you had contracts, it was, it was scary and stressful, but you were going to get out of them because you were legally not allowed to have events, you know? But now Covid’s over or something and like no more restrictions. So organizations that had contracts, you know, maybe for this summer and thought, okay, well we don’t have to worry. Like obviously we can’t have events like that can be over. Will plan something else are now stuck in this like, oh, I guess we are going to be beholden to these legal contracts that have massive fines because you know, the governor of whatever state is no longer barred events of, of a certain size or something, you know, Are you seeing, are you seeing folks trying to navigate that or did they somehow successfully negotiate out and we haven’t heard from them or what are you seeing in that world?

[00:38:40.02] spk_7:
So in anticipation of Tony’s question to me about what was going on, that’s a lot of what’s going on right now. Organizations trying to figure out post covid kind of post covid or wherever we happen to be now, how do we proceed? And yeah, having provision in the contract not to sell lawyers services, but right now is a time before you enter into a big contract for an event. You want to make sure you’ve got language in there that allocates risk and protects you. So to the extent you can and most contracts are not like rental card contracts where you have to agree to whatever they put in, most of them can be negotiated, that’s something to think of. And so tony great summer a lot of work. A lot of changes going on here. I hope everything’s been going well with you two.

[00:38:45.22] spk_1:
Oh absolutely. Um and Amy is going to get a bill from you for a legal consultation and I get a 30% cut of that because it’s cutting into non profit radio I like I like how she asked like how Amy asked jean, can I ask you a question and take over the show? She didn’t ask jean, ask the host,

[00:39:01.32] spk_2:
can I ask a question? Let’s keep

[00:39:27.02] spk_1:
advice for intend for free. Can I do that? I shouldn’t ask. All right. Uh no, we’re glad to help. We’re here to help nonprofits. We’re here to help nonprofits of course. And I want to introduce both of you to Scott. Stein, who you’ve not met. Scott is the composer of cheap red wine, which is our theme song that you hear at the intro and outro of every single, every single day.

[00:39:27.54] spk_5:
Didn’t we meet last july in this same

[00:39:30.32] spk_0:
setup

[00:39:36.52] spk_4:
I was gonna say Yeah, I think we did meet over zoom about a year ago.

[00:39:37.66] spk_1:
Okay, it would have been a year ago. Alright, well, back

[00:39:43.50] spk_7:
and Scott’s composition is incredible. So, the theme song,

[00:39:49.82] spk_1:
we all love cheap red wine. Absolutely. We’re going to hear it. We’re gonna hear it later on Scott. You’ve got another song for us right now though. Yeah,

[00:41:00.41] spk_4:
yeah, absolutely. I’ll do it off the forthcoming new record. Actually. I I think I did this one on your show, probably the lesson. We did it in person. I’m gonna do it again because we’re about to go record it. Um But I wrote it the morning of the show. I’d had this chorus kicking around in my head for several months. And remember I that morning I had gone, I dropped my my son off at daycare, who’s now too. So we probably about six months old at that point. And um after I got home, I had about maybe, 2030 minutes before I had to leave to come meet with you and I was like, go I just had my second cup of coffee. It kicked in. One of my favorite songwriters, dan Wilson is fond of saying that human songwriters are machines, you input espresso and songs come out. So, and that’s kind of what happened. So I’m paraphrasing, he said it more eloquently than I did. Alright. But anyway, so this is uh, so the two that was debuted on your show a couple years ago, I’m gonna rip res it here. I remember,

[00:41:12.75] spk_1:
I remember you telling that story,

[00:41:25.01] spk_4:
please. Yeah, it was that morning and I just like there there it was, oh, that’s what that song is supposed to be. So here it is. Uh, this is called, It’s a Good Life. Oh, I had to remember what key it was in. All right. Here we go.

[00:45:37.39] spk_0:
Uh huh. Yeah, I got some inside information. Someone slipped me a copy of the master plan. My sources are were reliable with the rental language. I don’t understand. You know, I’ve always been a cynic since the day. I can remember ways skipping past silver lightings. Always looking for the snow in september. But baby baby baby is a good high Oh baby baby. It’s a good hi. No matter who you are, you can’t see the nearest store. Baby baby. It’s a good I some days you’re offer busy. Some days you can’t get a damn thing. You’ve done. Some days you get the car keys. Some days it’s the keys. The thing that giants that you love lying. Very good reasons. But baby baby baby. It’s a good uh Oh, it’s a good lot. No matter how you sing the song, there’s always someone singing along baby baby, it’s good, allow once was up getting her what? Baby, baby, baby, it’s a good life. Oh baby baby, it’s a good I don’t, you stick to what you know, let me fly watching. Oh baby baby, it’s a good life. Oh baby baby, it’s a good oh baby baby, it’s a good life. Yeah.

[00:45:54.59] spk_1:
Who scott stein thanks, I love that. Of course. I love the song debuted on nonprofit radio a couple of years ago. World world premiere was

[00:45:56.40] spk_4:
non profit here. It was an hour long, it was an hour old, that newborn.

[00:46:21.28] spk_1:
Thank you. Beautiful scott. Thank you scott stein scott stein music dot com. We had a couple of folks, uh, we had a couple of folks join us, another sponsor of nonprofit radio from turn to communications. Peter Pan a pento and scott. Westcott, both partners. That turn to Peter scott Welcome.

[00:46:24.68] spk_6:
Great to be here. And we, we came together even though we worked six hours apart. This was such a big occasion for us. I drove up to Erie pennsylvania to be here. So,

[00:46:34.78] spk_1:
uh, well and Scott living in here. He knows what a sacrifice that was.

[00:46:38.97] spk_8:
Yeah, it’s serious, but it’s not in the winner. So I mean, it’s a little bit, Yeah.

[00:46:57.68] spk_1:
Okay, Welcome. Welcome to the, to the anniversary show. Peter Scott for having us and, and thank you for your sponsorship as well. Grateful, grateful for that. Thank you. Turn to communications Media pr For, for nonprofits. Tell us tell us a little more detail than I’m able to go into in my 32nd sponsored messages.

[00:47:36.48] spk_6:
Sure. So, um, Scott and I started turn to communications about four years ago and we’ve been working, um, for quite a while building on our background as journalists and folks who’ve worked in and around the sector for a number of years, um, to help nonprofits um, tell their stories more effectively in the media and also be much, um, much clearer and more direct with reaching their target audiences through their content. So we work with quite a few community foundations, a number of national and local nonprofits and have really enjoyed, uh, helping nonprofits raise awareness about their work, um, dr action and and get results on some of their advocacy campaigns. And in some cases, raise some more money to

[00:48:12.77] spk_1:
scott. I’m often talking about the relationships that you can help folks build with media outlets. And as I’m doing the sponsor messages. Um, so, you know, for the weekly shows, talk about a little about the value of those relationships, how you build those relationships with media when when you’re not looking to be quoted or, or be a source.

[00:49:00.87] spk_8:
Yeah, so I think it’s, you know, there’s some legwork there and it’s a matter of, you know, first of all understanding what the journalists are looking for, what they need, and then voting that relationship over time, uh, being as useful as possible to them, you know, because they’re obviously swamped these days. I mean, they get hundreds of emails a day, you know, everyone pitching a story. So we really do focus on that relationship, you know, getting, you know, journalists what they’re working on what their beat is. Um, so, hey, we can be top of mind for them, you know, when they are doing a story and be just being able to give them information and get them sources in in the fastest way possible. So, uh, that ended up being a beneficial

[00:49:23.27] spk_6:
relationship for everybody, really does. And I think, you know, so much of our approach to media relations is to almost treat, um, not just our clients as clients, but the journalists themselves as clients. And in some cases finding ways to to be support to them, um, when it doesn’t necessarily benefit the organizations we work with, but building trust with them, making sure if if we can’t get them an answer or get them the people they need through our network, um, reaching out and connecting them with people who we might not be working with so that we can, you know, provide them with value and build

[00:49:51.87] spk_1:
trust. And isn’t that just basic, that’s just basic relationship building in any in any in any network or bunch of friends, you know, you get to know each other and you help each other when when someone needs help you. And there’s and there’s no, you know, there’s no benefit for you. You don’t even think about

[00:49:56.12] spk_8:
that journalists or human beings.

[00:49:59.40] spk_1:
I’ve heard, I’ve heard rumors to that effect. Yes.

[00:50:07.86] spk_2:
Well as a journalist, as a, as a, as a working longtime journalist, we are human. Absolutely. But then we leave and work for nonprofits and uh,

[00:50:14.08] spk_1:
you know,

[00:50:14.32] spk_8:
I think you’re right Tony, I mean, basically the same same fundamentals

[00:50:40.66] spk_1:
and you both are journalists. So you’ve gotten, you’ve been on the receiving end of thousands of pitches, tens of thousands through the years. Peter used to be at the Chronicle of philanthropy. So you have a special niche within nonprofits. Um, so the two of you together, you know, it’s a, it’s an ideal relationship. And uh, and I’m, I’m pleased to say tell folks that, that the plane giving accelerator that I have is a, is a, is a client of turn two.

[00:51:06.96] spk_6:
That’s right. And uh, yeah, so tony Uh, you know, we, we often tell the story on your anniversary shows about how, um, you came into the Chronicle office back when I was working there with the idea for tony-martignetti non profit radio And we actually did a kind of a parallel podcast through the Chronicle for a number of years to so tony was a podcasting pioneer, which

[00:51:52.86] spk_1:
thank you maybe maybe just an early adopter, an early adopter, maybe you’re being degenerate, but thank you, thank you. Yeah. And you can find that old collaboration that I did with the, uh, with, with the Chronicle of philanthropy. It’s called fundraising fundamentals. It ran about four or 5 years, Much shorter, like 12, 10, 12, 15 minutes was the longest episode we ever did. And but it’s still out, it’s still on apple podcasts and I don’t know about other sites, but folks mentioned it to me occasionally fundraising fundamentals and that was peter and I collaborated on that, but that created that so long running relationship. Thanks thanks for and again, thanks for your sponsorship. Turn to thank you

[00:51:58.36] spk_6:
so thrilled to thrilled to have the partnership and you have such a great audience in such great guess. We’re really thrilled to be associated with it.

[00:52:21.55] spk_1:
Thanks. Thanks a lot. Thanks to both of you. Oh my pleasure. Um you’re welcome to hang out if you like guys, we’re uh we’re gonna give out some more Tony awards. Claire has some more Tony awards and I should have said uh you all are stuck with a lackluster host, you know that you know that by now I should have said that uh these are the authentic tony awards, those imposter awards on broadway, their name for their name for someone named Antoinette Perry, she’s not, her name isn’t even tony it’s T. O. And I Internet is T. O. And I. But they change it to T. O. N. Y. Awards. I don’t know why they made it a masculine when it was named for a woman. Why did they do that? It’s all about the imposters, imposters

[00:52:50.74] spk_2:
imposters. So they give these awards for what were you know, writing a whole broadway show and performing it on a stage in front of thousands of people and creating joy for millions. Got really come on that all about

[00:53:06.75] spk_1:
the real awards are right. Really? What’s

[00:53:08.11] spk_4:
got its cake? It’s not it’s no work at all

[00:53:11.12] spk_1:
knew scott would take offense at that. Um there’s yeah, no, this is the real these are the real Tony awards right here, Claire you have you have a couple of

[00:53:20.57] spk_2:
couple. We have, we have a couple more awards. Not too many, but the next Tony award. And let me get my

[00:53:28.85] spk_0:
or award the nun the

[00:53:30.29] spk_2:
Tony award for most famous guest on tony-martignetti non profit radio goes to dan Pallotta. tony Tell us about dan Pallotta.

[00:54:10.84] spk_1:
That was April 3, 2015 uh he had a famous or infamous depending on your perspective. Ted Talk called the way something like the way we think about charities or the way we look at charities is all wrong and it was provocative and he got a lot of fame for that he had or infamy again uh when you look at it. Um so millions of views widely, widely um quoted and interviewed Peter you may know did you? I’m sure the Chronicle certainly covered dan Pallotta and his ted talk.

[00:54:19.44] spk_6:
Yes, yes, it got a lot of attention around that time. I was still at the Chronicle back then and you know, I interviewed dan a few times and and he wrote quite a bit of he wrote some provocative op ed pieces back in the day to certainly a big name in the field, although not as much so now. I don’t think

[00:54:47.94] spk_5:
he even was a keynote at the end. You see Peter, do you remember what year that was? It was before I was Ceo, So it so it was not

[00:54:48.82] spk_2:
2013.

[00:54:53.34] spk_5:
It had to have been before 20 12 2011.

[00:54:55.64] spk_6:
It was really yes. Yes. But

[00:55:01.24] spk_5:
I mean his keynote was the same, you know,

[00:55:02.84] spk_0:
topic. Yes, yes.

[00:55:05.74] spk_7:
We didn’t show Tony responding to one of Dan’s offense or his TED Talk in 2013 as well. So we talked about it as

[00:55:13.69] spk_1:
well. That’s right. We did a little postmortem about the issues that he raised. Exactly jean. Thank you.

[00:55:27.54] spk_2:
Interesting. And we have another Tony award that goes to the and I’m going to lower my voice. Softest spoken, famous guest. So the softest spoken famous guest award, Tony award goes to not dan Pallotta, it goes to Craig Newmark, the founder of craigslist, tony Tell us more,

[00:56:07.93] spk_1:
Craig. Newmark is terrific. You know, he founded Craig’s, you have to say Craig Newmark, the founder of Craigslist because nobody knows it because he’s so modest, you know, uh he didn’t turn craigslist into a billion dollar platform uh like so many tech entrepreneurs do. He resisted that. And so, you know, he we don’t know his name the way we know other tech entrepreneurs who can remain unnamed because we all know who they are, Right? So you have to say

[00:56:08.96] spk_5:
being sued by the federal government or what they’ve done with their social media platforms.

[00:56:43.43] spk_1:
Yes. Being sued by the former guy, the former president as well. So Craig Newmark is the founder of craigslist. He resisted the temptation to turn it into a billion dollar platform. He kept it free or very, very low cost and and craigslist exploded for that. And that just exemplifies his character is so you know, he’s modest, he’s soft spoken. Uh and so that’s why he’s got to be non profit radios, most softest spoken famous guests.

[00:56:54.63] spk_2:
And we have one final Tony Award. It’s a very important one. Yeah. And the Tony award for best original score. The Tony award goes to scott stein for a cheap red wine.

[00:57:01.48] spk_0:
Wait till I

[00:57:05.88] spk_4:
have to play underscoring for that

[00:57:07.90] spk_2:
for your own award. Yes, you got to do it all. You’re the only music I hear

[00:57:12.55] spk_4:
stuck. I’m stuck in the orchestra pit, even when I’m getting

[00:57:20.13] spk_2:
congratulations scott. Absolutely. Now you can say now you can say Tony award winning composer scott. Stein

[00:57:26.74] spk_0:
really

[00:57:28.64] spk_2:
with a

[00:57:29.03] spk_5:
little after a big

[00:57:31.25] spk_2:
let’s ask Gina, big asterisk

[00:57:34.67] spk_1:
and, and, and, and note, put it at the end. Not, not the footnote, it’s easier to meet, put it at the end.

[00:57:41.33] spk_4:
Uh, tony-martignetti I’m a big baseball fan. So any award that comes with an asterisk, you know, like,

[00:57:46.83] spk_1:
all

[00:57:47.91] spk_4:
right. Like all the batting titles from like

[00:57:49.84] spk_2:
Pete Rose or

[00:57:51.19] spk_4:
barry bonds is anyway, but thank you.

[00:58:05.72] spk_1:
Absolutely. I love cheap red wine. It’s been our theme song listeners have heard it at the beginning and the end of every single show for many years, many years since we got brought together by a lawyer friend, I mentioned,

[00:58:19.82] spk_4:
uh, josh, Good name of mine. Exactly, joseph, but his name is, joseph goes by josh. But so thank you josh. If you’re I hope you’re out there listening to this right now, so cool.

[00:58:51.32] spk_1:
Thank you josh. Indeed. And I want to thank everybody it’s time for. Thanks Claire Meyerhoff, thank you for co hosting. Thank you for being non profit radios creative producer. You’ll find Claire on linkedin and the company is the planned giving agency PG agency dot com scott Stein. Love it scott. Thank you. Thank you so much. Every anniversary show, I always look forward to it. Thank you very much. You’ll find scott at scott stein music dot com and a new album coming shortly. The recording starts tomorrow, so we don’t really

[00:59:00.52] spk_4:
know. But fall, fall, maybe winter. We’ll see. We’ll see how long this takes

[00:59:43.12] spk_1:
scott stein music dot com. We’ll give you the latest jean takagi principle of neo law group uh the nonprofit and exempt organizations Law group. Neo law group dot com edits that nonprofit law blog at nonprofit law blog dot com. So many aptly named to see everybody took my aptly named host, uh not private law blog dot com. You need to be following that. That’s uh, you know, if you’re not, it’s your life, I can’t help you. Uh you need to. And he’s at G Attack AMy sample award With us since the 100th show ceo of intent and our technology and social media contributor and 10 dot org. And at AMY R. S Ward. I know AMY has to go to a meeting, so thank you, Amy. Thanks for being with us.

[00:59:52.69] spk_5:
Yeah, Thanks everybody. Congratulations, tony

[00:59:56.17] spk_1:
Thank you, Amy. Thanks

[00:59:57.40] spk_5:
congratulations. All the tony winners.

[01:00:05.41] spk_1:
All the tony All the winners. All your fellow award winners. Yes, go tell your staff you won an award. You want to tell

[01:00:07.59] spk_2:
everyone

[01:00:12.71] spk_1:
tony All right. And peter pan Pento scott. Westcott, thank you again for your sponsorship. Uh turn to communications that turn hyphen two dot C. O. And so thank you gentlemen,

[01:00:25.81] spk_6:
thanks so much for giving us a little time. This is

[01:00:27.84] spk_8:
great. We will strive for a Tony award in the future.

[01:00:41.01] spk_1:
Stay. You can the longest running sponsor. If you if you hang in there scott stein, you know you gotta take us out with cheap red wine. All right. Mhm.

[01:05:09.29] spk_0:
Uh huh. Mm Uh huh. I think I just want you you see your romantic investment to build what I’m looking for answers up on a tv screen. We can’t agree on nothing. We had till the ropes from my down. Yeah, we’re disappointed each other not to be baby and just love that we found you know, you used to find me charming. Gonna care figure out how you see you thought I was handsome. But it doesn’t matter now. So keep falling from my punch lines. As long as your time will allow. God, I reckon promises if I let you read a wine and how wear diamonds and they’re tired of the clothing that way. Yeah. Love to put over for the good stuff and you’re too easily to stretch the tooth care. Well, I ain’t got too many options so I’m gonna do the best that I can. Well maybe you’ll have some competition a day when I’m a wealthy man. You know, you used to ferment your I’m gonna care figure out how you see if you thought it was him. But it doesn’t matter now. So keep falling more. But as long as your time will allow because I’ve got her any promises about ideology, their wine and thou oh yeah, maybe let’s raise our glasses. Take a dream to better days. The other people can kiss our asses, but in life he said, and I ain’t get across the heavens. The woman flashed victory sides because we’re perfect for each other as long as well. Nobody else in mind. Oh yeah. You know, you used to care, figure out how can you say? Never mind. Don’t matter now. So keep falling from a problem in my life, jeanne red or whatever. Mm Next week on nonprofit radio I’m just gonna have to trust me. I was focused on the fire and so I don’t know what’s coming up, but I promise you it will not be the fermentation. She can you missed any part of this week’s show I’ve been finding at tony-martignetti dot com responded by turn to communication. You are currently on profits. Your story is their mission terran hyphen two dot c o. And by sending blue and only all in one digital marketing

[01:05:11.59] spk_2:
pact. Powering

[01:05:12.73] spk_1:
nonprofits to grow.

[01:05:44.79] spk_0:
tony-dot-M.A.-slash-Pursuant going through a creative producer is the wonderful Claire Meyerhoff show. Social media is by students Chavez. Mark Silverman is our Web guy And this music is by Scott Steiner. Thank you for that after making money you with me next week for nonprofit radio big non profit ideas for the other 95 go out and be bobby.

Nonprofit Radio for June 28, 2021: Center Equity & Tech In Your Hiring, Retention & Training

My Guest:

Amy Sample Ward: Center Equity & Tech In Your Hiring, Retention & Training

Amy Sample Ward

Amy Sample Ward returns for a valuable, fun conversation that starts with the #ShowTheSalary campaign and winds into technology strategies for treating your staff like adults and learners. She’s our technology and social media contributor, and CEO of NTEN.

 

 

Listen to the podcast

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We’re the #1 Podcast for Nonprofits, With 13,000+ Weekly Listeners

Board relations. Fundraising. Volunteer management. Prospect research. Legal compliance. Accounting. Finance. Investments. Donor relations. Public relations. Marketing. Technology. Social media.

Every nonprofit struggles with these issues. Big nonprofits hire experts. The other 95% listen to Tony Martignetti Nonprofit Radio. Trusted experts and leading thinkers join me each week to tackle the tough issues. If you have big dreams but a small budget, you have a home at Tony Martignetti Nonprofit Radio.
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[00:02:04.04] spk_1:
Hello and welcome to Tony-Martignetti non profit radio big non profit ideas for the other 95%. I’m your aptly named host of your favorite abdominal podcast. Oh, I’m glad you’re with me. I’d be forced to endure the pain of para Nicaea if you infected me with the idea that you missed this week’s show center equity and tech in your hiring retention and training. Amy sample Ward returns for a valuable fund conversation that starts with the show the salary campaign and winds into technology strategies for treating your staff like adults and learners. She’s our technology and social media contributor and ceo of N 10 on tony state too. Let’s rejoice, we’re sponsored by turn to communications pr and content for nonprofits. Your story is their mission turn hyphen two dot C o. And by sending blue the only all in one digital marketing platform empowering non profits to grow. tony-dot-M.A.-slash-Pursuant in blue, let’s get started, shall we, what do you say here is center equity and tech in your hiring retention and training. It’s always a pleasure to welcome back Amy sample ward. You know her, you know who she is, she’s our technology and social media contributor and she’s the Ceo of N 10. Her most recent co authored book is social change anytime everywhere about online multi channel engagement. She’s at a me sample ward dot org and at AMy R. S Ward, Welcome back amy,

[00:02:05.44] spk_0:
it’s been so long.

[00:02:15.34] spk_1:
I know it’s been several months. I didn’t even look back. It’s been too long, but let’s not, let’s not dwell on that. We’ll get, it’s my job to fix it.

[00:02:16.81] spk_0:
So what is time anyway? You

[00:02:19.37] spk_1:
know? Oh, that’s an existential question that we don’t have the time to answer what time is. So, um, you’re well in Oregon. Yes.

[00:03:00.44] spk_0:
Yeah. Doing pretty well hot. We’re hot in Oregon. We’ve got, we’ve got a hot hot keep wave and a hot summer ahead of us, but otherwise doing okay. And you know, I think like a lot of parts of the country, the kind of atmosphere feels like it’s lifting a little bit as, as cities kind of open up more because because it is summer, even if it’s super hot, it’s better to be outside and see other people, You know, I think after a long hard winter, people really just be inside

[00:03:08.12] spk_1:
Last summer, largely the same. Yeah, at least if you were doing the right thing. So yes, it beats the hell out of summer, 2020,

[00:03:15.10] spk_0:
right? Yeah.

[00:03:17.44] spk_1:
Although I’m sorry that climate change has contributed to bad temperatures in Oregon and

[00:03:22.55] spk_0:
yeah, yeah, we’ve already, it’s already fire season here and fire

[00:03:27.78] spk_1:
season is all the year now. Now California just doesn’t even have a fire season anymore. They just have fire fire

[00:04:40.64] spk_0:
thinking about, you know, how many And and 10 has community members all over the us Canada Europe all around the world. Um, and so it’s something we’re always thinking about is, you know, what’s going on and for somebody that might open an email or show up to a court. So being one of our cohort programs where we’re really kind of expecting a lot of you over an extended period of time and, you know, there’s folks in so many different geography, so many different identities, so many different kind of compounding factors where it just might not be a day that you can join of course, you know, and we have done a lot of work, kind of, all of all of 2020 started in 2019 and launched this calendar year with a number of changes to our programs so that people were better able to say, yeah, this isn’t the day that I can join us and that they weren’t kind of like slowly slipping behind or slipping out of any of our programs, that the system was already built for them to be like, yeah, not today. You know, uh again,

[00:05:15.54] spk_1:
we’re gonna talk about that to me that falls under the rubric of tech equity. We’re gonna we’re gonna talk about that. Let’s start with the something I know is on your mind. The show the salary campaign. There was it was a critical piece In the chronicle of philanthropy. Just yesterday, we’re recording on June 23 yesterday. There was a piece by Vincent Robinson, critical of show the salary campaign. Let’s acquaint folks with what show the salary is

[00:06:21.64] spk_0:
for sure. So I think show the salary like hashtag no spaces show the salary is a campaign, but it is not the only movement for there are many, many folks, many different hashtags, many different appeals to the sector at large, whether that’s foundation jobs or nonprofit jobs, whoever to include the salary, whether that’s a hard and fast number or that’s a range in every job hosting from Ceo to to any other position really because of the number of dynamics that come when you don’t show that salary and the privilege that it really wraps itself around, um that it’s not creating an equitable opportunity or access point for all different kinds of folks to apply for that job. And show the show salary is one of these campaigns and efforts to encourage folks whether by asking nicely or shaming whichever direction works to get people to do it

[00:07:41.14] spk_1:
all right. And some of the some of the reasons that showing the salary is important are I know that it gives an advantage to folks who negotiate salary better, which is typically white men. They are more confident in their negotiations. They have better outcomes when they attempt to negotiate. If not even better outcomes, they at least get get a better reaction when they attempt to negotiate. So it gives advantage to the white privileged. Um It’s um it’s disadvantageous in that you might be, I mean this this applies to everybody. You you might spend your time applying for a job that’s beneath your salary requirement. We all got to cover. We all got to cover a monthly nut. And if your salary isn’t gonna do it, you gotta go through a a laborious process to find that out. Maybe a couple of interviews, several hours your research time, you’re spiffing up your resume time, your credentials. So why should I hide it from anybody? Um on the positive side, he promotes transparency and you’d like to hire people who want to work for transparent organizations and people want to work for transparent organization? What am what am I what am I leaving out of the why the advantages, the reasons for showing the salary?

[00:08:32.14] spk_0:
I mean, I think all of those are right. And also all of those are kind of like doorways into an entire, you know, grouping of arguments that are related to them, right? And I think it intend we really um combined when we’re trying to mask or compelled or encourage or convince other organizations to include salaries to us that means compensation and generally make clear what your benefits really are. Don’t say generous benefits because to your point, if someone is um has chronic illness and they know that health care is going to be a really important part of the benefits they get and all that you’ve said is generous benefits. They don’t know how to navigate if that’s going to be worth their time competitive

[00:08:54.34] spk_1:
Really. You know, when you think about these things critically, which, you know, it’s, it’s just uh you know, for me at 59 years old, it’s what I grew up with commensurate salary, salary commenced with the experience and generous benefits. No, but if you do think about that well, it really communicates nothing generous, generous by whose standards commensurate by what type of experience

[00:08:57.34] spk_0:
and with the arbiter of that. Right?

[00:08:59.53] spk_1:
Well who is it? Yeah, who is? Right.

[00:10:24.74] spk_0:
Yeah. I think especially as uh folks are starting to maybe in a token izing way, look to increase the number of black indigenous staff of color, um, L G B T Q I plus like all different, you know, quote unquote diverse metrics for their staff. Those folks want to know that they are going to be evaluated by something they opted into, Right? So seeing something like, oh, it’s commensurate with experience. Well, if you are excited to hire me because I also speak spanish, but you’re not, you’re not giving me a salary because of that, then that’s probably not a great place, right? Like all of those decisions add up to a picture that’s getting painted to potential staff before they even apply, let alone are hired and start there. And if you think about, you know, what is this picture we’re painting? Is it just like murky and you can’t see anything isn’t really clear. We painted a beautiful picture of this land. They could come come join. You know, it isn’t just like what’s in the organization’s interest because you really want to be able to negotiate with someone. I would, I would invite a bit of reflection on why you want to change something, you know, because if you don’t already know how much you can pay, that’s how much you can pay. And if you don’t, then you’re probably not ready to start hiring.

[00:11:23.84] spk_1:
Okay. Uh, Vincent Robinson pushed back against the show the salary campaign. His his main point is that now he is a recruiter. He makes a point of saying that his practice is devoted to expanding diversity and accessibility among job applicant among applicants. Yes. And placements that he makes uh, he says that 90% of the candidates that he places are diverse. Bye bye. Common standards. Alright, So let’s, let’s just assume that that’s all the case. Uh, take him at his word for that. He says that the main problem with the show, the salary campaign is that it actually disadvantages folks. Um what’s this point? Because

[00:11:32.54] spk_0:
I mean, essentially, if I can, can recap it, um, the way that we read it and have discussed, invented is essentially saying that by disclosing that salary, so don’t already make it discouraged, right? Would feel that they wouldn’t go for that job. And

[00:12:22.64] spk_1:
Their if their current as it uses the example of someone whose salary is $60,000 and they feel they’re eminently qualified for a job that posts range, or a salary of $150,000, that they will be discouraged from applying because they feel they’re not worthy of that salary. And he says that he has counseled many people in that situation that they should absolutely apply. What does the I’m not I don’t want to make you a spokesman for the show, the salary campaign. We don’t even know who the members of the show the salary campaign are, which we are going to talk about. The secretive side of that. I’m curious about that. We’ll get to that as an advocate for show the salary. What do you say to Mr Robinson?

[00:15:23.34] spk_0:
Sure, I wouldn’t have nothing to do with the show, the salary campaign. And as far as I understand it, it’s a campaign started by nonprofit staff in the charity sector in the UK. Um wow, she and being in love with their julie and I have nothing to do with it. But there are, you know, folks like Julie and the community centric fundraising community and 10 lots of folks in the us have also been calling for this. I think the idea that someone would see a higher salary and think that they are not qualified. I’m not going to say that doesn’t exist like humans are complicated, dynamic, interesting creatures. And I’m sure there are people for whom they have experienced a lifetime of internalized messages that they are not worthy of that job, right? That is not going to be changed by all organizations continuing to hide the salary. We’re not changing the sectors general attitude that everyone deserves more money by hiding salary. So even if, even if there are individual use cases where people were discouraged because of a high salary, that is not a validation for not disclosing it. And ultimately, by showing those salaries, you’re encouraging peer organizations to equally pay that much for the similar title or scoped positions. Um, You know, I think another perspective, we talked about an intent was, well, if that person is making 60,000 there in an organization that has the full kind of, uh, equate herbal scope to that other position, then they probably shouldn’t be making 60. And the issue is that they are currently making too little, not that they are not qualified for a job that makes twice as much right. That the real issue is, is their current place of employment and that that place they should be able to use that job posting to say, hey, I like a race. I think the dynamic that’s not spoken about in the Chronicle piece that I do think is an important part of the conversation about hiring in the sector is the fact that that articles written by a recruit and I think that I have experienced and seen and coached many people applying for jobs who have a very different uh understanding or expectation or assumptions about what’s going on when they are dealing with a recruiter, then when they are applying directly to the organization. I think there’s a lot of messaging and marketing that recruitment firms are, you know, leadership or C. I. O. C Suite ceo type of jobs. And those feel like they imply a level of corporate nous, maybe certain size of organization, you know, and those are probably more likely the factors that are making folks feel like they don’t want to go for the job than the fact that it pays more money. But

[00:15:43.84] spk_1:
it’s interesting just the existence of a recruiter could be off putting to a lot of folks who internalize messages about their credentials.

[00:15:45.61] spk_0:
Not that I don’t think people should use recruiters, I definitely think they should, but I think that that’s an unspoken reality that is not factored into that article.

[00:16:01.94] spk_1:
Right. Right. Right. Which I’m not sure that he would even acknowledge. Yeah. But okay, I

[00:16:06.74] spk_0:
wanna, can I can I can I steer us back to the question and you always get to steer Can I give

[00:16:10.01] spk_1:
you latitude

[00:17:36.74] spk_0:
well, because you said something that I thought was interesting and we could talk about for a second earlier when you were saying, you know, expertise. Uh and I think that’s also a big part of all of this, is that If you were to take to job listings that you found, that said the salary and they said they were both $60,000 jobs, right? 60,000? Um as your annual salary? Mhm. I cannot imagine that you would find those two jobs, say they’re looking for the same experience or expertise or scope of job, even if they were both in communications are both in in programs, right? So I feel like there’s also an opportunity to be very open and intentional with how we phrase or or position to potential staff, what we were looking for when we hired you, because if it’s just like, you know how to use this database and you know, you know, you know how to do these tactical things, I don’t know how it matters who it is. You hire hire the first person then, right? Like if that’s the thing that’s most important to you, it’s just that they can technically do these things that feels to me like you maybe don’t even need a human. That’s a

[00:17:51.64] spk_1:
pretty, that’s a pretty shallow job description. If it’s just a list of four things that you need to be able to do it, right, then you just hire the first person who can do those four things and it makes no difference who it is,

[00:18:15.74] spk_0:
right? But I see, you know, intent as a dartboard and um see jobs posted in the sector on twitter et cetera all the time. I feel like hiring is kind of picking up now and I see so much of it is like we really want you to have experience with X database or X website platform or you know, and like does any of that matter? Can’t you teach somebody the

[00:18:19.26] spk_1:
database? It’s all trainable, it’s all right, we need somebody who’s trainable

[00:18:49.24] spk_0:
right? Like eager to learn, interested in doing the work that we do, but not that you already know how to do certain things right? That’s not the most compelling. And again back to that idea of like you’re painting a picture for these potential applicants, you’re painting a picture that like what they’re what they’re part of. That magical garden scene is like you have a hammer, you have a shovel, you have some seed like you know, it’s probably looks not as appealing, right? It looks like, oh yes, this is beautiful garden scene and I will sit over here hammering on the bench.

[00:19:26.14] spk_1:
Uh I mean uh I guess what we’re, what we’re talking about though, depends on the level that you’re hiring too. I mean if if an expertise is required in something that’s not that’s not trainable, I mean you so you have I. T. Staff, you have the luxury of having write your own development team. Um

[00:19:26.79] spk_0:
So yes, he does the work of a team. Okay. Okay.

[00:19:32.40] spk_1:
Yes. We’ll shout him out now. Go ahead

[00:19:34.25] spk_0:
dan. Yeah.

[00:20:02.04] spk_1:
So you have the luxury of having a development person, web development person. Um So, you know, he has to have a basic level of skill or or beyond basic in certain things. I don’t know whether it’s C Plus plus or drooping or you know, whatever. I don’t know. Html Well, we’re beyond html That I know. So, you know, at that point you would, you would advertise a fluency with something, wouldn’t you?

[00:20:09.44] spk_0:
Yeah. I mean when we hired for that position, you know, we certainly wanted to say these are the platforms we’re currently using. Um, but okay. And you need to, you

[00:20:15.11] spk_1:
need to be able to support these.

[00:20:58.64] spk_0:
Yeah. Yeah. But that was, you know, that’s more of like, hey, this is the job. So stop reading if you don’t know what wordpress is, Maybe not the posting for you, but the things that we really want our, that you, I want to be part of a team where every person has leadership responsibility. You know, you’re not just going to be told what to do. Like you also have to come up with what to do and uh, you know, we want everybody on the team helps with the Ntc. You’re going to like carry a sign down the hallway, put it somewhere. Like you don’t just get to sit at a computer. You know, like we really want to communicate that working at what working in china is like and make clear that that’s what we’re looking for, right vs. The list is for this salary. You can do these five technical things.

[00:25:18.94] spk_1:
It’s time for a break. Turn to Communications, The Chronicle of philanthropy, the new york Times, Wall Street Journal, UsA Today stanford Social Innovation Review, the Washington post, The Hill Cranes, nonprofit Quarterly Forbes Market Watch. That’s where turned to clients have gotten recent exposure. You want that kind of press turn to has the relationships to make it happen. Turn hyphen two dot c O. Your story is their mission. It’s time for Tony’s take two. Let’s rejoice this summer. We’ve come so far from a year ago from where we were last summer. Let’s take some pleasure in this summer. I hope you can. Yes, there’s a long ways to go to My state. North Carolina is less than 50% vaccinated, but we’re so much further from where we were last summer. Let’s take some pleasure in how far we have come. I hope that you can do that in your own way. I hope you can schedule some time away or some just some time. It doesn’t even have to be time away. I hope you can schedule time for yourself, family, friends, all of which we couldn’t do couldn’t do safely a year ago. So let’s rejoice in how far we have come while at the same time recognizing there’s a good way to go before we’re out of the woods with this pandemic with the delta variant now and other possibilities of variations. Yeah, we’ve come a long way. I hope that you can take the time for yourself, for your family, for friends to do some rejoicing this summer. Have some fun, whatever form fun takes for you, whatever it is. If it’s crocheting, if it’s travel, if it’s stay home, okay if it’s more time with kids, nieces, nephews, grandchildren, whatever form fun takes for you. I hope you can do it. I hope you can because we are so much further along than we were this time last year. That is Tony’s take two sending blue. It’s an all in one digital marketing platform with tools to build end to end digital campaigns that look professional are affordable and keep you organized. They do digital campaign marketing. Most marketing software is designed for big companies and has that enterprise level price tag, tisk, tisk. It’s your life if you’re using one of those, send in blue is priced for nonprofits, easy to use marketing platform that walks you through the steps of building a campaign to try out, sending blue and get a free month. Hit the listener landing page at send in blue. We’ve got boo koo but loads more time for center equity and tech in your hiring retention and training. Very melodic. It’s like, it’s iambic pentameter. Almost. How do you encourage job posters on the N 10 job board, which I know is one of your more popular pages on the areas on the, on the site at n 10 dot org of course. Um, I know you require salary their number or arrange a minimum or arrange I guess. But beyond that, what, what can you or what can other folks do to either encourage it if they have a job board or working in their own job descriptions.

[00:26:06.84] spk_0:
Yeah, it’s interesting. I think a lot of the other work that we do is not very publicly visible. I have had a number of community members over the years since we’ve been requiring salary where they want to post a position. They themselves had already asked their organization, what’s the salary going to be in the organizations that were not posting it? So then they come to me and say like, I don’t have a lot of positional power. But what I could do is like bring you in on a conversation that put some pressure on, you know, and have some conversation that, that does convince them because even if they didn’t want to do it, they’re doing it gradually. I was looking at them so they did it, you know, you know,

[00:26:10.85] spk_1:
you know that,

[00:26:11.79] spk_0:
well, you

[00:26:13.28] spk_1:
Have the leverage of the N- 10 job board and we’re talking about technology if it detects job, the intent job board is like a Seminole place to be.

[00:26:43.74] spk_0:
Right. Right. So I’ve had lots of places where I’ve either helped people come up with their talking points to take to their team or joined email threads or even had phone calls with hiring managers who weren’t convinced, you know, and just spent 10 minutes talking to them about it, um, to get them kind of to the other side. And I think that’s, You know, while it’s kind of maybe not in my job description, those 10 minute calls or helping somebody with their talking points in a Google dog are changing organizations. And I really love between that work, you know,

[00:27:31.84] spk_1:
but that’s using intense influence the same way you do when you, uh, when you sign contracts for, for the NtC that you insist you have, you have certain requirements from, I guess diversity to food to, you know, whatever you use the leverage, use the leverage in that case it’s dollars in hiring case, it’s the N 10 job board you want to be on it. I mean the bottom line is you got to play by our rules. I’m happy to have a conversation with you about why those rules exist and how they contribute to the in 10 values,

[00:27:33.92] spk_0:
How

[00:27:43.54] spk_1:
they flow from the intent values. Maybe more more eloquent, but more appropriate. But in the end, you know, if you want to be on the job board, you gotta, you gotta use our rules if you want. You want the N 10 money, you want the N 10 conference at your center, then we have, we have certain basic requirements that are unyielding.

[00:28:51.64] spk_0:
Yeah, it’s interesting because the intent job board, of course you can post a job, but I think most people think of when they think of a job board, like a part time or full time organization that you are working for overtime. But we also, you can also post gigs or RFP s shorter term project type posts and we require a salary or budget to be listed on those two and that’s actually the place where we get the most push back. Um and folks will say, well we don’t know what our budget is until people reply to our RFP. And while I understand that, could I feel like reality, there is just like a, just like a potential applicant to become an employee. A potential contractor also doesn’t know if this is a project that they should bother trying to take on if they have no idea what your budget. So again, you don’t know what your budget is. You’re not ready to hire. Call for our FPs. You

[00:28:56.38] spk_1:
Need to know whether this is a $10,000 project or $60,000 project. I mean without saying a range of $10-$60,000, which is, which is worthless. People, people do that. Do they say?

[00:29:08.44] spk_0:
Okay, sometimes? Yes.

[00:29:10.03] spk_1:
Alright, well that’s

[00:31:05.24] spk_0:
worth. Sometimes. Yes, we try and catch those and talk to people. But you know, I think that folks, it’s such, it’s also such a privileged position to say like, well, we don’t even know what the budget is, where what I hear in that is whatever people tell us is what we could pay. And I don’t think that most nonprofits have a relationship to their cash flow, where they could say whatever somebody says is what we should pay, right? You you likely do have a discreet budget range And even if you feel like it’s really low and you’re sad that it would look low, it’s better that that’s on the table at the beginning, before a bunch of firms, you know, do a bunch of work. Um, and 10 actually just closed an RFP for our own, like it was on our job board, but it was our own RFP to do a website redesign project. And um, we had talked to, uh, so many firms in the community, but one had kind of expressed a bit of a surprise that we were anticipating 10, maybe 15 Responses to the RFP. That that would be a lot of responses. Well, we got over 40 and what we heard from a lot of people is the reason we got so many is because the RFP was very clear. It said why that was our budget and what what we could do in house, what we needed somebody else to do. So, because we have taken longer than our original timeline was internally to be really clear in the RV, we were able to get so many more potential folks that wanted to work with us. And now of course, I don’t know how long it’s gonna take us to read this many are applications, but um, it’s a better problem to have than than only a few that submit and none of them feel like a good fit. You know, now we’ll be able to choose from a great difficult group of to decide.

[00:31:45.34] spk_1:
So it ends up being worth the internal time that you spent. It was beyond your projected time because you’ve got 433 times the number of applicants, uh, proposals that you were expecting. All right. Right. Um, uh, so let’s talk about the show the salary campaign. Okay. Now you all right. So you said you’re not you’re not a part of it. I didn’t know that had started in the UK for one. I feel like they, um, they suffer some because it’s all it’s all secretive. They don’t reveal.

[00:31:46.69] spk_0:
Doesn’t need to be like,

[00:32:01.04] spk_1:
well, yeah, I mean, I think credibility, I think naming who you are, at least some of whom you are, helps with credibility. You know, purely

[00:32:02.03] spk_0:
seeking. But they do say that there are non profit staff.

[00:32:05.84] spk_1:
Yeah.

[00:32:24.34] spk_0:
And I feel like their appeal isn’t saying we like this one organization, you know, we’d like this one funder to change their grant application and we are previous grantees. So we have a level of knowledge. Like there isn’t any, uh, in my opinion, there isn’t any justification you need to do to say, yeah, I think people should have to show their salaries, you know, they

[00:32:38.34] spk_1:
Have, like six or 8 reasons why the salary should be shown. Uh, you know, it’s secretiveness creates suspicion,

[00:32:44.14] spk_0:
doesn’t I just I just don’t share that feeling. I feel

[00:32:48.15] spk_1:
like,

[00:34:03.44] spk_0:
um not the number of people that, like, for example, we have because we have talked on the website and the job board, we have a blog post about why we want people to to include their salary. Um, it’s common that folks that we don’t know or or we’re not first name basis, like community member, we know who they are will tag us in a tweet thread and include our blog post while they are trying to convince someone else. We weren’t even heard of that. We don’t know who these people are that are talking, you know? But they’re like, oh well and then to doesn’t here’s their article and you should really do this. So those people don’t even necessarily know who we are, but they’re using it to support their argument. And I feel like I don’t need to go into that twitter friends like, hello, I am a me I am in ceo these are all of the reasons why I get to exclaim this. And you know, I don’t I don’t know that. I don’t know that the campaign, like so many other campaigns is trying to say that the exclusive use of that hashtag are the eight collaborators on that website, right that like anyone can go appeal to folks that are sharing their salary and ask them to do it. You know that it’s it’s about the message. It’s not about the people who have the capacity to build the website and get it out

[00:34:29.54] spk_1:
there. It is. Yeah. As I said, they have six or eight reasons why you should should show the salary. Um All right. Maybe I’m just more traditionalist, but you know, secretiveness breeds suspicion for me. I would like to see a couple of

[00:34:31.27] spk_0:
names that

[00:34:32.06] spk_1:
Uh and then but then you say, you know, but in that case where you were citing, you know, in 10 gets broke. So other folks brought you in. So you’re they presume your credibility

[00:34:42.94] spk_0:
well. But I think it’s the same way where people that aren’t who I’m just saying that because that’s a random number of people, but like whoever was the friends who created that website, like people don’t need to know them in order to use the hashtag show the salary for saying, you

[00:35:00.54] spk_1:
know, and and to agree with the six or 8 reasons that they

[00:35:03.08] spk_0:
have, which

[00:35:07.04] spk_1:
is you’re all very cogent to me. I just I would like them to go a step further.

[00:35:11.34] spk_0:
Yeah. Ok. I hear your concern. I have nothing to do with them. So I can I will not pass this feedback to anyone. But

[00:36:01.33] spk_1:
you don’t know anybody. I don’t know. It’s like people say this is in confidence. I always say, well, I don’t know anybody to tell. Right? And a few people I do know that nobody listens to me anyway. So, so your your confidence is well kept with me. Don’t worry. Don’t worry about that. Yeah. Yeah, sure. You got my confidence. Absolutely. This isn’t confidence. Absolutely. Okay. Um bringing a little more down to uh, some actionable steps or if the if not actionable, at least, things that folks can consider. And I’m always grateful to you that we can use N 10 as an example. You have, you have the N 10 Equity Guide for nonprofit technology which is at N 10 dot org. And my suggestion after that was just search for Equity guide for nonprofit technology in

[00:36:05.24] spk_0:
your or its underneath the resources either way. Okay.

[00:36:29.53] spk_1:
It’s called the Equity guide for nonprofit technology and you have some things that you recommend there and I’m sure that intend abides by or at least tries to abide by as best as you can. Um, and the first one is that is sort of what we were talking about earlier. Don’t assume expertise in technology radio

[00:38:52.12] spk_0:
and I think that this gets a little bit confusing for folks because they are hiring for a position where whomever is hired saying is you tony I hire you. I know that so much of your day is going to be using these couple systems and I think I’m doing doing a favor to everybody by saying, okay, we really want somebody who already knows how to use these things, right. But it is unlikely that the way you use that database or the way you have set up your website or the way you use white books, you know, whatever it is, is exactly the same organization to organization. Um kind of what we were saying before, you want somebody who’s interested in ready to learn how you use your database and maybe you want somebody who is familiar with what databases do and are and has ever used a database. But the idea that it’s really important to hire someone who’s used that exact same suite of tools, it doesn’t, it’s just not realistic. They have not been customized the way your organization is customized people are using Salesforce in a way that is unrecognizable, Salesforce. That doesn’t mean that because they use Salesforce somewhere else, they automatically know how you’re using it. And all of those things, just as you said at the beginning or a teacher, we should be invested in teaching all staff, all of the technical things they need always, not just in their orientation, right? But technology training is all the time because technology is changing. And when we remove those pieces of focus from the job description, it allows us to really focus on what matters more. That’s less tradable, less teachable. And that is, you know, are you solutions minded? Are you interested in leadership and responsibility? Do you have experience with community engagement? Do you come from this community that we serve? I don’t know what things might be specific to the job that we’re all raised from in here in this example. But getting to elevate those other pieces that are maybe more about what somebody wants to do or has a natural inclination towards, instead of Can you click a mouse on the screen? Like we will teach you how to do that part, you know? But if you don’t like working with people, maybe that’s not the job because they’re clicking the button so that they can talk to people right? Like there’s something else happening in that job and focus on that instead

[00:39:10.22] spk_1:
related to that making training accessible. Uh, so, you know, I mean, to me there, those really go hand and glove. I mean, don’t assume a certain type of expertise and then you need to make the training accessible. And as you just said, you know, throughout, because technology is changing, it’s not

[00:40:45.21] spk_0:
just not everybody learns in the same way orientation. Uh just saying like, oh yeah, we made this internal wiggy and there’s a bunch of pages, How about it? Like not everyone can just go look at this wiki. They didn’t make themselves and learn from it. So know that however you’re going to invest in training, its investing in different types of opportunities to learn the same, maybe core functions so that people can engage the way that that works for them. And then take, for example, the way that we do this is we like to, you know, document things so that it is written down for people that like to have the guide of, okay, step one step to do some uh recorded a recorded screen where someone is clicking through doing the thing right? And then everybody brings their computer to a meeting and we all do it out loud together at the same time so that somebody can say I did a practice one of these before the meeting and now it’s showing me the screen and then everybody can look and you’re like, oh my screen looks like this, your screen looks like this. Let’s all learn what this error is, you know? Um and it means that of course it normalizes that everyone needs to learn these things and it isn’t just, you know, one person’s job, but it also creates this opportunity for really deep learning because we engaged in that so many different ways, you know, as a team,

[00:41:04.01] spk_1:
community learning right together. Yeah. Um you know, requiring equitable equipment policies and and that’s related to bring your own device,

[00:42:27.50] spk_0:
bring your own device, something we saw at the start of the pandemic, even beyond, Bring your own device was, you know, in an organization where there’s uh in use a very traditional hierarchy, people that were directors or above got to have Apple laptops. So when they said, okay, work from home, they were ready to go. The managers and below had desktop computers, so they were not ready to go, you know, um, and there wasn’t uh, acknowledgment of the inequity there. And I think that’s a very easy case in point where you can think about that. But we’ve received so many questions over the last 16 months of people saying, okay, well, now that our organization is convinced, then we can kind of kind of maintain a hybrid model going forward. They still haven’t changed the policies that say directors get a new computer every two years and everybody else gets one every six years, but my computer is dying, you know, and I don’t qualify. So the option I’m being told by my own or use my own, which of course isn’t, isn’t equitable is not a fair expectation, but it also creates all these other security vulnerabilities were now working off of machines that are part of the organization’s college.

[00:42:46.30] spk_1:
It goes yes, it is inequitable. It’s also high risk. Right? So, so the employee buys their own now, how do you know what else they have on it? It belongs to them. They are welcome to their privileged and entitled to put whatever they want on it. And how do you know? And what? So now what kind of devices, your data being stored on?

[00:43:22.50] spk_0:
Right. Exactly. And where are people accessing it from? You know, a number of organizations often try to address some level of security vulnerability by making sure that all of the staff laptops have a VPN and they know how to turn the VPN on, but then when they start using their tablet or their own personal computer to do that work in a different way, they’re not going through the VPN. So there’s just so many places where it undermines other efforts you have actually invested in because you are not thinking about what it needs to have devices for everybody that works for them.

[00:44:29.89] spk_1:
Yeah, yeah. And let’s wrap up with, and there’s, there’s many more, there’s probably a dozen different, if again, if not action, actionable items, at least items for you to think about and discuss all throughout the, uh, in this, in the intent equity guide for nonprofit technology. There’s a lot more than what we’re just the couple that I’m that I’m raising with Amy, that we’re talking about supporting remote work obviously, very timely, uh, enormously, you know, but um, everybody doesn’t have, uh, there’s not the same level of, of broadband access. We know this, I mean, you’ve been you’ve been active for years on the broadband equity. Um and now it’s part of biden’s infrastructure proposal. Well, how much of that will get past? Very uncertain, right? Some people only define infrastructure as macadam and concrete and bricks and mortar and beyond that, you know, they don’t want to know about infrastructure. So, you know, you can’t even assume the simplest things that so many of us take for granted exist among all your among all your staff.

[00:45:49.19] spk_0:
And, you know, I think what’s just so confounding to me is the number of organizations who last March said, oh my gosh, we have to work from home. So they didn’t, they worked from home, they work from home for over a year, and now they’re saying you have to be in the office to work, which what I hear when someone says that is that You do not believe work happened for the last 16 months, and I’m pretty sure that work did have, and it probably happened in ways that were better for each individual staff person managing their day and their needs and what else they had going on in their life. So if if folks have to be in the office, sitting at that desk in front of the screen to be quote unquote work came to me that says, you don’t think what can happen unless they are being surveilled while they do it, right? That realizing you’re stuck and you are definitely not working on this article you need to work on. So you’re gonna get up and like make a big fresh pot of tea that that’s not a part of your human management of your

[00:45:53.61] spk_1:
valuable to you.

[00:46:50.98] spk_0:
Right. Right. So, I think organizations that are pushing for this kind of return to in person are really hurting their staff. There are staff. We’ve already seen articles about staff are leaving on mass instead of returning because that’s not it’s the bar, right? Like we have said, the bar is I should be able to be a human that can be trusted to do my job and also live my life. And organizations that can’t respect that I think are not going to have the kind of, you know, talent and diversity that they may say they want. Um, and what I think is important to also acknowledges, there are people for whom working in the office is ideal for them because they can’t focus at home or at home. There are too many other demands on their time from family members or, or whatever else. But That one person working best in the office doesn’t mean everyone else has to be there. Exactly 9-5 with them, right. There should still be a way to support folks who are really great staff and just can’t be in the office, you know?

[00:47:26.88] spk_1:
Yeah. There are folks who want to be nomads now. You know, we, we can’t ignore what, what we learned over the past 16 months and what people have learned about themselves as well as what hopefully organizations learned about themselves and their people. These lessons, you know, these lessons are with us now for generations, right?

[00:47:31.78] spk_0:
And that’s our opportunity to learn from them and get better and grow versus hold on to an idea of something that also wasn’t working before the pandemic,

[00:48:23.97] spk_1:
right? But we just very few people have the courage. Very few organizations have the courage to attempt something different, okay. And they got forced into it to marches ago and we can’t ignore the lessons that we’ve learned and people are not, people are not going to be willing to take a step back. So yeah, if your organization is insisting, I would say especially now during the summer, I mean, if it’s maddening, I mean, uh, you know, I’ve had folks tell me that their offices go, they’re going back to the office starting in like mid june or july. It’s the summer for Pete’s sake. Nobody had any any summer in 2020. So if, if you have any humanity at all, at least wait until september or maybe even october. But even beyond then, right, you know, we’ve learned so much and people are not going to be willing to go backwards. And if you want, if you want to retain the best people, you know, some of them are going to want to be nomads. Now, some of them,

[00:48:33.52] spk_0:
you’re going to want to be able to be at home when their kid is sick and not have to take off work. Yeah.

[00:48:49.67] spk_1:
Okay. It’s, it’s equity, it’s tech, it’s hiring, its, its retention, it’s good policies

[00:49:01.37] spk_0:
and I think part of how we ended up going all over the place of this conversation is just a reflection of how interconnected all these things are and kind of directional. If you, if you can’t share your salary on your job description, you’re probably, what else are you hiding from people? Oh, now they’re hired. They probably don’t get to have a great computer that they choose, right? Like it’s all part of the same mess.

[00:49:32.17] spk_1:
Yeah, yeah. We only contribute 25% of health care premiums. Yeah, exactly. All right. All right. Thank you. Amy Amy sample award ceo of intent. Our technology and social media contributor. Uh, you’ll find her at AMY sample ward dot org and at Amy R. S Ward. Thank you for fun. Provocative, interesting conversation. Thank you.

[00:49:41.35] spk_0:
Thank you. As always.

[00:51:25.96] spk_1:
Next week it’s Jean Takagi returns. It’s Jean Takagi. Next week Jean Takagi returns with your one hour legal audit. Who writes this copy this middling lackluster coup. This is why I need an intern. I haven’t put the word out for interns lately, oddly nobody ever applies, but I need an intern to blame for this middling copy. So if you know someone who wants to be blamed, introduce them to me. If you missed any part of this week’s show, I beseech you find it at tony-martignetti dot com. Were sponsored by turn to communications pr and content for nonprofits. Your story is their mission turn hyphen two dot c o. And by sending Blue the only all in one digital marketing platform empowering non profits to grow. tony-dot-M.A.-slash-Pursuant End in Blue. Creative Producer is Claire Meyerhoff shows, social media is by Susan Chavez. Mark Silverman is our Web guy and this music is by scott. Stein. Thank you for that. Affirmation scotty Be with me next week for nonprofit radio big non profit ideas for the other 95 go out and be great. Yeah. What?