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- Listen to the April 13, 2018 archived podcast
Barbara Newhouse: Remembering The Ice Bucket Challenge
It was the summer of 2014. The Ice Bucket Challenge captured the country’s attention for six weeks. When it was over, I captured an interview with Barbara Newhouse, CEO of ALS Association, the nonprofit that reaped over 2 million new donors giving $115 million in that time. To this day it’s recognized as the benchmark for campaign virality. Barbara shared the thrills and demands of ALS’s unprecedented spike in giving. Let’s look back. (Originally aired October 3, 2014)
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Every nonprofit struggles with these issues. Big nonprofits hire experts. The other 95% listen to Tony Martignetti Nonprofit Radio. Trusted experts and leading thinkers join me each week to tackle the tough issues. If you have big dreams but a small budget, you have a home at Tony Martignetti Nonprofit Radio.